UBCNews - Business - MSN.com & Bing: How to Reach 8+ Billion Organic Users Without Ads

Episode Date: December 12, 2025

Welcome back, everyone! Today we're tackling something that honestly caught me off guard—the idea that you can reach over 8 billion monthly organic users without spending a dime on ads. I mean, when you hear a number like 8 billion, you think paid campaigns, right? Ethos Media & Marketing LLC City: Washington Address: DC - MD - VA - LA - FL Website: https://www.ethosm2.com

Welcome back, everyone. Today, we're tackling something that honestly caught me off guard. The idea that you can reach over 8 billion monthly organic users without spending a dime on ads. I mean, when you hear a number like 8 billion, you think paid campaigns, right? Right, exactly. But here's the thing.

Most businesses overlook the Microsoft traffic ecosystem. We're talking about MSN.com, Bing, Bing News, and Yahoo. These platforms combined serve billions of users every single month, and the traffic is organic. Okay, so break that down for me. When we say billions, what are we actually looking at? Sure. MSN.com received 1.42 billion visits in October 2025, with people sticking around for an average of about 17 minutes and 42 seconds per session.

Then you've got Bing serving substantial traffic, and Yahoo also draws billions of visitors monthly. That's wild. And these aren't just random clicks. People are actually engaging with content there. Absolutely. MSN's organic search traffic increased by 71.24% month on month. The audience skews slightly older. 45 to 54 year olds are the largest group. And here's the kicker. Bing traffic often converts better than Google's, potentially due to a more mature demographic. Mm-hmm. Interesting. So how does a business actually get their content in front of this massive audience. The focus is distribution and preferred ranking. When your content gets placed on MSN.com

and syndicated across premium media outlets, it earns preferred ranking on Bing, Bing News, and Yahoo. You're essentially positioning your brand alongside trusted news sources. And that's not paid placement? Nope. This is authentic digital PR. Bing is actually surprisingly transparent

with its ranking factors. They prioritize, content quality, relevance, credibility, uniqueness, user engagement, and freshness. Plus, Bing displays fewer ads on search results pages. So a higher proportion of what people see as organic content. So businesses escape the whole pay-to-play trap then? Exactly. Instead of renting attention through ads, you're building lasting organic presence.

Every piece of content becomes a strategic asset. With AI-driven optimization, your message reaches the message reaches the ideal audience, and syndication across Microsoft's network creates this omnipresence that drives organic discovery. That point about syndication across Microsoft's network sets up our next piece, measuring the real ROI. But first, a quick word from our sponsor. This episode is brought to you by ethos media and marketing.

Their catalyst digital press ecosystem connects your business to over 8 billion monthly organic users through the Microsoft traffic ecosystem. Distribute content directly to MSN.com and earn preferred ranking across Bing, Bing News, and Yahoo, without paid advertising. Transform your content into authority and authority into growth. Learn more at www.etam2.com. Picking up on that syndication across Microsoft's network, how do you actually measure the ROI when you're talking about organic reach at this scale? Great question. You want to look at traffic, lead generation, and sales conversions. I remember working with a client in the medical device space who saw their organic visitors jump dramatically,

from practically non-existent to generating significant revenue from strategic content in under 12 months. They were skeptical at first, but the numbers don't lie. Wait, so strategic content can really move the needle that much? Yep. Content amplification is the key. In other words, getting your content in front of the right audiences at scale, the content wasn't just sitting on their website, it was distributed across big websites, podcasts, image directories, video platforms, and influential blogs. This creates trust and authority, which algorithms reward and audiences respond to. So the difference is strategic placement, not volume. Definitely. I've seen businesses across different sectors experience meaningful growth, whether that's a roofing contractor, gaining visibility

quickly or an e-commerce store scaling up. The pattern is consistent. Earned media builds credibility that compounds over time. How does social media play into this? Good catch. Social media influence can positively impact organic rankings in Bing. So when your content gets shared and talked about, it feeds back into your search visibility.

There's this compounding effect. Right. Makes sense. And I'm guessing this works across different industries. Absolutely. Whether you're an e-commerce store on Amazon, Walmart, Shopify, or a local service business, the principles hold. Yahoo's search results have been powered by Bing's algorithms since October 2010, so you're tapping into a unified ecosystem. Right, and here's something people miss. Bing serves over 100 million daily active searchers. Many folks use it as their default on Windows, so you've got a built-in, engaged audience? it's like having a massive audience that most marketers just ignore.

Kind of like leaving money on the table, you know? Ha! That's one way to put it. So to everyone listening, have you thought through where your organic traffic is really coming from? Yeah, and what about the long-term sustainability of this approach? That's the beauty of it. Paid advertising stops the moment you stop paying,

but organic presence compounds over time. Your content keeps working for you, building credibility, driving discovery, and generating leads months or even years after publication. In other words, organic visibility builds on itself. So you're building an asset, not just renting attention? Exactly. And, uh, the ROI metrics, traffic, lead gen, conversions. They all tell the same story.

Earned media at scale changes everything. Well, this has been eye-opening. Thanks for breaking it all down. My pleasure. Thanks for having me. That's all for today, everyone. Until next time, keep finding smarter ways to grow.