Unblinded with Sean Callagy - Former Google Chief Decision Scientist Cassie Kozyrkov on AI, Decisions, and Human Responsibility
Episode Date: January 13, 2026What happens when one of the world’s foremost decision-making and AI ethics leaders steps into a room built around integrity-based human influence?In this powerful episode of Unblinded with Sean Cal...lagy, Sean sits down with Cassie Kozyrkov—former Chief Decision Scientist at Google and a global authority on AI, data, and decision intelligence—for a conversation that reframes how we think about choices, responsibility, and the future of AI.From her unconventional upbringing in South Africa and early obsession with spreadsheets, to her groundbreaking work at the intersection of human judgment and machine intelligence, Cassie reveals why AI is not about replacing humans—but about amplifying human agency.Together, Sean and Cassie dismantle the myth of “autonomous AI,” explore why decision-making is the most important skill of the future, and challenge leaders to become better wishers in a world where technology increasingly grants our wishes at scale.This episode is a must-listen for founders, executives, technologists, and anyone navigating leadership in an AI-accelerated world. Episode HighlightsWhy decision-making, not intelligence, is the ultimate competitive advantageHow AI is fundamentally a human system shaped by human choicesThe danger of outsourcing judgment—and how to protect human agencyWhy bad outcomes come from unskilled wishers, not bad technologyHow personalization, language, and AI will reshape work, education, and societyThe ethical responsibility leaders carry as AI scales human impactCassie’s vision for a future where AI elevates humanity instead of dulling itMemorable Quotes“AI is not autonomous. It is human decisions all the way through.”“The real danger isn’t powerful technology—it’s unskilled wishers with powerful tools.”“If information isn’t connected to action, it doesn’t matter.”“AI should never replace human judgment. Judgment is not automatable.”“Reach for more—but be prepared to choose wisely.”Timestamps00:00 Introduction – Decision-Making, AI & Human Responsibility03:45 Cassie’s Background & Growing Up in South Africa08:10 Early Fascination with Data, Logic & Systems12:30 Why Decision-Making Is the Ultimate Life Skill17:05 Education’s Failure to Teach How to Choose Well22:10 What AI Really Is (And Why It’s Not Autonomous)28:40 Human Judgment vs Machine Intelligence34:15 The “Unskilled Wishers” Problem Explained40:10 Ethics, Responsibility & Power at Scale46:30 AI as a Multiplier of Human Intent52:20 Personalization, Language & the Future of Work58:10 Leadership in an AI-Accelerated World1:03:45 Why Agency Must Stay Human1:09:20 Reaching for More — Vision, Legacy & Purpose1:15:10 Final Reflections, Takeaways & ClosingWhy You Should ListenIf you’re using—or planning to use—AI in business, leadership, or life, this episode will fundamentally shift how you think about responsibility, ethics, and power. Cassie doesn’t just explain the future—she equips you to lead it wisely.
Transcript
Discussion (0)
Well, when I was about eight or nine years old, I discovered the most beautiful thing in the universe.
Spreadsheets.
I had to go and go get full immersion in the decision disciplines.
I went to college when I was 15.
I had actually growing up where I did.
I didn't realize how big the world was.
And she's way smarter than me by like a million X.
Every single story is never about the genie.
It is about the unskilled wisher.
Knowing what you want, that's the hardest.
thing, isn't it? So when they're making their genie wishes pre-AI in the world of Unblinded,
that was our matrix or framework. AI, not autonomous in the sense that humans can wash their hands
of responsibility for it. If a data point falls in a forest, does anybody care? And if information
isn't connected to action, does it matter? Every company now is saying it's an AI company. And the leadership
of these companies, do they know what they're doing? If not, oh dear God. Yes, but so what a welcome
to the stage, the unblinded space,
none other than Cassie Kozerkav.
Let's welcome Cassie!
On your feet! Come on, I said, Cassie!
I used to bite my tongue and hold my breath,
scared to rock the boat and make a...
Cassie, you're from South Africa.
How fun is that?
Is it all about zebras and giraffes?
No, no, we had a joke about that
and I'm like, I know that it's not all about zebras and giraffes.
Yeah, well, well, well,
zebras and giraffes, yes, but don't forget the ostriches, which I have ridden an ostrich,
which is a new thing, right?
It turns out, you know, how when you cover the cage of your bird, it's like nighttime, go to sleep,
so you have this little bag that you cover the head with, that's your way to stop.
Now you all know how to ride an ostrich.
That is your morning lesson you didn't expect.
And we've already uncovered ostrich riding.
I am winning. Tink is, Tink, how happy are you that you've gotten ostrich writing lessons from Cassie?
Like, it's a win. It's a win for Tink, yes, who's also been to your great country.
So just out of curiosity, in the dynamic of communication, what are some of the differences from your perspective
between the culture of South African communication, whether in life and business, American communication, life and business?
Yes, please, from your perspective, Cassie.
Well, I have to say that I like things to be, you know, exactly what it says on the tin,
which essentially means that if I were in charge of marketing, that would be terrible
because the point of marketing is if you tell the thing exactly like it is,
then what's the value add, right?
but the just straightforward, no adding, any embellishments,
keeping things insufficiently heroic, I know.
I could use a little bit of a heroism injection,
but there's definitely a feeling sometimes
of that there needs to be translation between when I hear
an American talking about something and when I say exactly the same thing, there could be two
different levels there. Well, thank you for that. So, yeah, so we love this because in this
space of blind, we talk about empathy, respect, precision, and directness. So would you already be
relating to Cassie as a maven of precision? Yeah, or nah? Yeah, amazing. Okay, so Cassie,
from that place, just a little bit about you.
You know, how do you end up in the world that you're in?
You know, what's growing up, Blake, and who were you?
And sort of your life up until your professional career begins.
We want to go far back?
Yeah.
Okay.
Well, when I was about eight or nine years old,
I discovered the most beautiful thing in the universe,
which I'm sure you all know what that is.
Spreadsheets.
All right, it was gorgeous.
And so while the other kids were playing outside
and they were climbing their trees,
I had this gemstone collection.
And the entire purpose of this collection
was every time I got another gemstone,
there was another row from my spreadsheet.
What color is it?
How hard is it?
What is it called?
A sort of obsessiveness.
I loved data from a very early age.
At about 11 years old,
I had graduated to my next,
love, which was databases.
I was playing with Microsoft Access.
I was sitting...
Like, what did your...
What was your household like that created this possibility?
Yeah.
So my father is from Moldova.
My parents were both Soviet physicists.
As one does, absolutely normal South African household
to Soviet physicists.
and they're a strange kid who likes spreadsheets.
And I'm not sure, actually,
that they particularly encouraged the strangeness.
They were like, read some, you know, fantasy books
and go play outside.
And I'm like, but no, the computer.
The computer compels me.
I went to college when I was 15.
Wow.
To Nelson Mandela Metropolitan University,
as it was called then.
and now it's just Nelson Mandela University.
They realized that it was a better way to name that.
And I had actually, growing up where I did,
I didn't realize how big the world was,
maybe because I was too set in my spreadsheets.
And by this time, you can imagine 15 or so,
I'm now collecting data because it's beautiful, folks, it's beautiful.
I'm collecting data on all kinds of biometric things
about myself, you know, how much I slept and who did I talk to today and what did I study.
I've got data going back really far, which just tells you I really was quite a weird kid.
But we were a little behind the US in our internet connectivity and my household was behind as
well. Even in my freshman year, when I would go to the computer lab, which was theoretically
connected to the internet, I'd have to go at 4 a.m. just to get my, into my homepage for my email
to load, right? So that's where, it's a little different now, connectivity-wise. And the town that I grew
up in the suburb, the same kindergarten fed the same elementary school, which fed the same high
school, which fed the same university. And you kind of had choices with respect to your higher
education, and they were three choices. Choice number one is you don't
choice number two is you go to the technical college part of the university system or choice
number three is you go to the university part of the university system. That's it. Those are your three
choices. So there I am. I'm 17 years old. I'm studying economics, mathematical statistics
and applied statistics. These two statistics were in different departments. They had their courses
at the same time because it never occurred to anyone that someone would want to study both
of them. So I always had an alibi.
If the class was boring, it would be like, I'm
going next door. And then I'd be
like, oh, I'm going back next door. I'd run between
these two things. I had
to be in two places at once, like
Hermione and Harry Potter.
But there I am in my
economics class, 17.
And the professor says... Wait, I'm sorry,
Kassie. How do you know who
Harry Potter is if all you're
interested in were spreadsheets and
databases?
Because
eventually things that are fun caught up with me.
Let's hear for Cassie.
Please, back to you.
So there I am.
I'm in an economics class.
At this university that is, as far as I'm concerned,
the only option, you know, this is where we go.
If you go to higher education, that's where.
And my economics professor says something that blows my mind.
He goes, nah-da-da-da-da.
MIT, the second best college for economics in the world.
There's a second, there's a ranking?
What's the first best?
Was my question.
And he goes, oh, University of Chicago, and continues,
like he didn't just break my world.
I was just like, what?
There's different, right?
Brain broken.
And I decided, I deserve the first best.
Right, right, right, yeah.
And with no kind of prep or understanding
where I thought submitting GMAT results,
those are the ones of the MBA,
in lieu of SAT results for transferring to the University of Chicago
was the right way to do things,
and they were very confused.
They were like, those are very good GMAT scores,
but we do, in fact, need the SATs, go in and redo that.
But, long story short, I got into the University of Chicago
and
and to the University of
Chicago for economics
Of course, the number one program
The number one program
Yeah
Yeah
And what I found beautiful about economics
Day one
It's the science of scarcity
Right?
Not the science of money
Not supply and demand
It is the science of scarcity
And something in this world
is always going to be scarce
No matter how much abundance we get
Maybe it's time
Maybe it's time that's scarce
Maybe it's optionality
I'm seated in this chair, and by doing so, I'm not seated in that chair.
There's always some kind of choice or trade or something that we have to make.
And so that was beautiful to me.
And data is always very pretty to me.
But now I'm reaching this ripe old age of 18, right, where I'm beginning to think things like,
if a data point falls in a forest, does anybody care?
And if information isn't connected to action, does it matter?
And I kept thinking, what is the one thing that I could study?
That would be the most useful thing.
And I thought, well, it's how to take better actions.
It's how to choose.
It's how to deal with scarcity, right?
Are you listening to this?
Right.
Yeah.
And you cannot tell me an integrity.
University of Chicago taught you had to make those decisions. It may have opened the framework for it.
We'll talk about that offline. I was already a brat. I was already a brat. I was, I'll tell you at the
University of Chicago. No, I'll tell you what happened at the University of Chicago.
But you don't want to only drop this in. This is everything we talk about. It's literally what we're
creating is a decision-making matrix of what you do at all times 24-7 and have the power of choice.
I'm not going to go any deeper in that right. I'm in shock in what you just said. And I would be
ridiculous not that and they're all thinking that as you're speaking yeah we didn't
this is crazy so please this is this is 18 year old me this is more than half my life ago
for those who are wondering what I have a good dermatologist um so I I became convinced
that if I could just give myself a little bit of an edge right just a little bit of an edge
on the decisions that I make and I think of it as
return on decision effort, right? Either I can get better quality for less, sorry, better quality for the same effort or the same quality for less effort, right? Return on effort. That's what I'm maximizing here.
I'm like, this is unbelievable. I swear to God, this is not scripted. I swear to God, Cassie, did we have any conversation about what you're sharing?
You had a conversation where you said, talk about yourself. And I went,
I'm South African.
I don't like to talk about myself.
I mean, you went no talk about myself.
But how much does she actually like to talk about herself?
Because what is everyone's favorite topic if they feel safe and seen?
Decisions.
Yourself and the decisions you make.
We did not, truth, we did not prepare for this.
We did not prepare for this.
Yes.
This is the truth, because it's the truth.
And she's waste more than me by like a mill.
billion X. Yes.
Yeah.
So there I am realizing that if you get better at decision making, that compounds over time.
I mean, think about taking a long trip, like to the moon.
Did you talk about going to the moon?
Yeah.
Everything you're saying is what, so there's a diversity of the audience.
There's people in our certification program, our highest level program, that are up front here,
and they're in disbelief that you're saying these things.
because this is all we ever talk about.
And what we talk about is the fact
that you discovered this is a genius,
but you didn't walk into the University of Chicago,
the number one program in economics,
and they said, listen, everything is about your decision-making on.
This is what you have to do, and this is how it works.
Let me tell you what they said to me.
Please.
They said to me,
and look, I love the University of Chicago, my heart,
but my college, what are they called, the advisors, right?
The ones that check through your questions,
through your course list and make sure everything's working as intended, said to me,
what is this, what job do you think you're trying to get with all this chaos?
You're not going to get any kind of job.
You're not studying anything coherent.
Why is there this bit from psychology and this bit from neuroscience and biology and this bit
from economics and here is statistics and here is game theory and what is this mishmash?
Well, the answer is that what this mishmash was all about was decision-making.
And there was no discipline that would actually teach you all this.
She's saying it.
She's saying it.
So I had to go and go get full immersion in the decision disciplines.
Yes.
Separately, separately.
So I had to suffer.
I had to get full degrees in economics, full degrees.
multiple of them in applied statistics, mathematical statistics,
with AI and machine learning,
because that is the automation of decision-making.
I had to study statistics because what is that?
That is about the information that's going to go into decision-making.
I have to understand analytics
because that will inspire decision-making.
Psychology, I have to understand how humans actually make the decisions.
Economics, also the theory and the experimental and beings.
Which is very weird, by the way, going from your auction theory class that's all the mathematics of how people should make decisions to your experimental economics class, which is like they do not make decisions like that.
Humors are pretty weird.
Reading philosophy, taking business school courses.
What else do I go?
I've got neuroeconomics.
I'm a degree in that.
The neuroscience of decision making, yeah.
So I suffered.
I got full immersion.
If you are in shock.
in this room say yes.
Please.
And so my belief was,
if decision making is the absolute
most important thing, which I believe it is,
then how dare we have it be scattered
like a bunch of lost toys
across all these different disciplines?
How dare we?
We can do better than this.
How dare we?
And particularly when we have things like AI rising up
where what that is really
is it is a decision discipline,
but we allow people to see it as something else,
as something technical, as something devoid of the human element.
When you've been in AI as long as I have,
and you've looked at it from every different angle,
and it's like being in that dark room,
and you know, you grope some part,
and you're like, this is a curtain,
and someone else grips that part.
They're like, that's a rope.
Turns out there's an elephant in that room.
Well, I have groped that whole damn elephant.
We have elephants in South Africa, too.
have found all its bits, the AI elephant.
I'm going to stop this analogy now before it runs away with us.
But when you actually know AI, you know how the sausage is made in the kitchen, so to speak,
not continuing about the elephant's bits.
See, you encourage me, Sean.
And this is what she get when you encourage me.
I walked in the room, she's like, hello.
How are you?
Pleasure.
Can't talk about this or that, or this or that.
And now we have this, please.
When you've been around the everything of AI,
you realize that it is all humans all the way through.
It is very human.
It is both a tool for digital.
decision-making, which you can use wisely and you can use less wisely and you can use completely
stupidly if you insist, but it is also the product of decisions.
And that is why your different tools that you might come across out there, why they behave
so differently.
Not because one of them is wrong and it's a wrong type of AI and that's the winner and that's
the winner and the others are the losers, but because it is the decisions that
that people make, that shapes what these systems do.
And when we say autonomous, when I teach my MBA students
about autonomous systems, and because it's MBAs,
we have to get into real talk,
and we have to get into difficult talk,
and we have to say the uncomfortable things.
And so I say to them, okay, those of you who are made
very uncomfortable, trigger warning, tune out,
go away for five minutes, the rest of you, click.
I show them a landmine.
And I ask them, how is this different from an AI system in terms of the decision making?
How is it different?
Does it make decisions?
Well, it responds to stimuli.
It responds to inputs.
It collects data in some sense in terms of pressure.
And it is also a system whose effect is fairly complex relative to the understanding of whoever put it in the ground.
Like, they didn't know what was going to happen and why and how it was going to be true.
But still, though, so it has a lingering effect, it has a potentially powerful effect, complex,
hard to predict, but it's not autonomous in the sense that humans can wash their hands
of responsibility for it.
And it's not autonomous in the sense that no human actually made it, thought it was a good idea
to create them, thought it was a good idea to put it in the ground, right?
It is still a thing of human responsibility.
So when we build these systems, when we integrate these systems, we have to be careful and
wise about how we do that.
All of it is human decisions.
There are good ways and there are bad ways.
You could build systems with safety nets, you could build them without safety nets.
That's an important difference, and it's not a difference of the mathematics on the inside.
It's a difference in how we lead.
So there are decision questions all the way through these technologies,
and these technologies will affect how we make decisions on the other side.
Let's hear for Cassie.
Okay.
So would you be okay with what's the future?
What do you foresee of the future of AI?
And let's go through the prism of...
Everything from utopia, dystopia at the end, through the redistribution of value,
legal jobs, accounting jobs, financial jobs, the service-based white-collar workforce.
How do you see this evolution taking place over the next five and ten years from your masterful seat, please?
That's just one question?
Yes.
Okay.
Actually, I want to say something else, because we,
To make these bold predictions about a thing,
and I want to empower everyone here to make their own bold predictions,
so I don't have to get stuck with having to be everyone's nostrodomist,
despite being a recovering statistician, and that's what we do.
But let's start with the basics.
So there are different kinds of AI, all building on one another.
The first kind is the research kind, the mathematics.
In a nutshell, what's that?
That's finding patterns in data.
Do you care? Not particularly, that's fine.
Next one up from that.
If we have mathematics that can pull patterns out of data, what will we apply it to?
We begin to apply it to using examples instead of instructions to get our wishes across, right, at scale.
So you might say, well, what are the instructions that I would have to write to take a photograph
and figure out what to do with every single pixel in there to classify whether the animal in it is a cat or is not a cat.
What's that formula?
Tell me, what are we doing with the top left pixel and the one next to it?
Can you tell me what Katniss is?
Because to write those instructions is quite hard, isn't it?
And that's why computer vision was going nowhere in the 90s, because that's how they would
approach it with traditional programming, where you write the steps.
And by the way, with traditional programming, you can only solve a problem where you know what
the steps are.
How many complex problems in this world do we not know what the steps are for that?
Right? So many of them and so much complexity will overwhelm our small human minds.
Right? It's true. Right.
We call it the puny human brain.
Yeah, the puny human brain. So how do we write down even the formula for what is a cat?
But you know what we do have? The Internet's made of cats. Examples.
Photograph after photograph after photograph. Millions of them, billions of them.
And so we can use those examples and we can pull out.
out patterns in them and turn that into the code that the computer is going to follow without
anybody writing the explicit instructions.
And that's your older version of AI, right?
Your pre-chat GPT version of AI that mostly it's enterprises.
It's not like, you know, regular person's going to wake up one day and be like, I need to
get five million photographs of cats and then I need to go and pull some, extract some patterns,
right?
That's your, that's Google.
And if you use Google Photos, any Google Photos fans?
A little bit, right?
I don't know if you remember, I, because I like data,
and probably should have been a librarian or a monk in the medieval times,
but, you know, I grew up with computers.
So I remember labeling my photographs,
because I like to keep my data in order.
And so if I want to quickly find my cats,
I would have some kind of thing in the file name.
Do you remember how painful that is?
Does anyone still do that?
because it's okay to admit it if you do, but I am here to tell you that that is a solved problem now,
and you can just upload it to Google Photos and then search Cat,
and it pops up all the ones with cats.
Right? That's using this technology.
And this is not a 2021 and further thing.
This has been around for many years before that.
Right?
But it's big companies solving, big company things using this concept.
Now, a quick thing that I want to get everybody ready here to understand using data for stuff.
We pronounce data like it's got a capital D.
It doesn't.
It deserves no respect.
None.
Data is just memory.
It's just what we chose to write down.
It's writing.
And you hear people, you know, if someone said to you, if it's written in a book, it must be true.
What would you say to them?
Yeah, you would laugh.
And yet the same person who laughs turns around and goes,
it's in the data.
Datasets are like books.
They're like textbooks.
Some human makes them.
Some human decides this is important to keep and this is not important to keep.
And so it's very, very subjective.
What goes in, what doesn't.
Yeah, and by the way, AI bias, if you've heard of that,
I'll give you what I call the Hemingway lecture.
Are you familiar with the saddest short story
in the English language?
No?
You know this?
The six-word short story?
It's incorrectly attributed to Hemingway.
It is for sale, baby shoes never worn, right?
Sad.
Unless you're Walmart and then you're like,
it's a good thing, I'm selling you shoes.
They've never been worn.
But similarly, sad short story in six words
about AI bias.
AI bias.
Inappropriate examples.
Never.
examined. Someone put in some garbage data and now we built systems patterns, whatever,
automating based on it. Okay, but we're still in the 2010s here. We need to move towards
the future. What if we could take this concept of examples and turning them into recipes
for machines to follow, and we could apply that to a very specific application?
We've got one, we've talked about computer vision, figuring out whether there's cats in your photos, you know, or automated passport control.
Do you match your passport photo or whatever else?
What if the thing that we solve is the universal interface for human collaboration?
Do we know what that's called?
It has one word.
What's the universal interface for human collaboration?
Language.
I love it.
Language.
Language.
If we have no language, and language can be gestures,
and language can be pictures, and language can be words,
but if we have no language, we are not going to be able to collaborate with one another.
Nor are we going to be able to collaborate with machines.
But if we're able to make machines understand our language,
then we, without learning anything extra, just using our mother tongue,
can make ourselves understood to machines.
And we can ask for weird things.
it. Whatever occurs, if we were like, you know, hey, chat, GPT, give me a poem about bananas
in the style of Shakespeare, we can ask. Whereas before, when we, when we think about traditional
programming, so imagine the year is 1995. Anybody here liked playing minesweeper in 1995?
Yes, yes, yes, okay. Yeah, me too. Now, it's 199095, and you are not computer programmers,
you don't know how to program, and you see this minesweeper thing, and you're,
you're like, minds. I like the game, but minds are violent. I want a game called Heart Sweeper.
And I don't like the grid the way that it is. I want it to be a 15 by 15 grid. And you want to
change some rules around. What would it take for you to actually make the attempt to get your
thing? No, no, but you, you, you forget language for a moment. You want heart sweeper, not minds,
It's in 1995.
You insist that the game you want to play is called heart sweeper, but you have never programmed
a gosh darn thing.
What are you going to do?
You suffer.
Right.
So either you're going to find a programmer and pay them.
Yes.
Right?
This one option.
Good.
Delegate.
I love it.
Or you become the programmer.
What does that take?
Several years of learning how to speak an unnatural language.
It is not natural these things, these C++s and Pythons and assembly and whatever else.
It's not natural.
And you have to be some kind of masochist like me to think it's fun to do this.
It's fun.
Speaking of Harry Potter, I've always thought programming was a little bit like magic spells,
like abracadabra.
But you first have to learn the language.
Wingardium Leviosa, you have to learn these funny words.
And after a while, after seven years in wizarding school, you can make yourself a custom
minesweeper app, can you?
But today you go into chat GPT, Claude, whichever one of these,
these tools. And now what does it take in order to make the attempt? To make the attempt,
you just say what you want. Mindsweeper app 15 by 15 instead of minds use hearts. If you run
that, I promise you under five times, under five tries, maybe on your first try, like me,
you are going to get a playable heart sweeper app. Playable. What's the worst thing that's going to
happen. You get nothing back. But how much did it cost you to try? Zero, nothing, because you already
speak the language. It's your mother tongue. 1995, you got to learn some books upon books upon books
about ugly, unnatural languages. Today, whatever you want, you just speak it. And the worst thing
is going to happen is you get nothing back. So what do you need? You need the courage to try
and the vision to know what you want. There is no other thing. And if you still, you still, you
think of technology as something that is difficult and
fiddly because I get it.
Technology abused us for a long time.
It was not lovable.
There were a lot of steps to learning it.
You still expect that you should take courses and textbooks
and all that.
Then you still think this AI thing, this new one, which is the
automation of language put in all of your hands, this new thing, it's
probably something difficult.
Let's leave it for someone else to deal with.
Whereas all you need to do is know what you want and speak what you want.
But you know what?
Knowing what you want, that's the hardest thing, isn't it?
It used to be.
Used to be.
Let's hear for Cassie.
We're on this.
So Cassie, so you couldn't make up what's happening.
Because everything you are sharing is precisely
what we share,
except it's coming from your voice,
your mastery, your perspective.
Serb partners, elite, do you agree?
At levels that are actually eerie and frightening.
So, is it not, Shannon?
Yes.
So I want you to, I invite you to,
become present to the depth of these people is listening,
and the energy you're experiencing from me and everyone,
is gratitude and absolute agreement
because you're literally framing the foundation
of everything we talk about for what we're doing here, pre-AI.
And now what we're doing to be enhanced by AI
because what we say is since the dawn of humanity,
people have struggled with two questions.
Why am I here?
And how do I fulfill my ultimate mission, vision, and purpose?
And with AI, we have the ability clearly
at exponential levels
to effectuate the second,
which is how do I fulfill
my ultimate vision, vision, purpose?
And dare I say, I think with what we're building,
it is extremely simple
to help people discern why we're here
because we always say that people are here
for more money and less time with more magic.
And dare I also say
that I think you've got money and time
taken care of with the incredible things you've done.
So now part of your magic
is you teach MBA students.
Part of your magic
is you speak and enlighten and impact people.
And what I'm also curious about,
and I still want to get to the back half of your answer,
but it's just like so present,
is what's the ultimate why for Cassie,
as you decided today?
Like, you're speaking.
I am very clear that you, at least I believe I'm clear,
that it wouldn't be for the money.
I am very clear that you have endless choices
of what you could do for massive abundance
with your genius.
You teach MBA program.
I'm sure that's not for the money either.
You teach ethical AI.
Like, what's the why behind all this for you?
And please feel free to step into that or continue to go with it.
No, no, I'm happy to because we're almost there, aren't we?
See, 18-year-old me back at the University of Chicago
was operating in a world where individual things are kept
individual.
Individuals themselves
have some opportunity
for impact,
but it's on human scale.
And then when we have these
automation tools
that are able to
scale ourselves up a lot
when we
increase ourselves with technology,
which is what this technology allows now,
gives us
precedented opportunities to impact the world.
Opportunities at the scales reserved centuries ago
for the likes of kings and popes and such.
Right?
Now individuals can with technology scale themselves.
When we scale ourselves with technology,
we also make it easier, unfortunately,
to step on the people around us.
And so if it's just you steering your life a little bit better,
you know, and getting some compounding value,
from better decision-making?
You know, that's cute and that's okay.
But what if your decisions
actually have a lot of impact on the world?
Well, then it's time to be much more thoughtful
and much more careful, much more responsible
about how you go about things.
And AI, you see, AI in this equation,
what Silicon Valley wants you to hear about all the time
is essentially a proliferous.
of different kind of magic, magic genies.
Why magic genies?
Because there's very good money in being able to say,
we don't know what your problem is,
but here's the solution in advance.
Right? It's going to help you.
We don't know what you're going to use it for,
but here you go, it's probably what you need.
Right? Pretty awesome.
That's kind of like a genie.
Here's the genie. We don't know what you're going to wish for,
but you know, your wish can be granted.
Now, Silicon Valley,
is talking all about the better, better, better, better wishers.
Sorry, the better, better genies.
I get ahead of myself.
The better, better genies.
Stronger, better genies.
But I know, I'm painfully aware of what every genie story,
or Midas and his magic touch or the goldfish that grants wishes,
every single story is never about the genie.
It is about the unskilled wisher.
That's what it's about.
and the unskilled wisher put on steroids
and able to impact
the world like never before
that is a scary thing
I want that wisher to be skilled
and so while all the folks
who are classic AI folks
are all about their genies
and you know to be allowed in the same room as them
I have to be able to arm wrestle them with as much knowledge
about genies as they have
see those guns
but
what I have always been about
since I understood that it's our decisions
that are important
I was always about
how do I make sure
that the wishers are better
that the wishers are prepared
for the responsibility that they're about to get
see I don't want
people to be faced
with essentially the equivalent of you know
magic lamp arrives on your desk
And in that moment, you're like, huh, there are some things I should have learned to get to this point.
Because we're getting there, digitally speaking.
In the digital sphere, the genies are only getting better.
But I don't see enough being put into how good the wishers are going to be.
Who is teaching the wishers?
So my why is I am teaching the wishers.
And if in this room you're insert or elite and you see this,
as learning to choose your wishes wisely, say yes.
So the alignment is frightening.
It's inspiring.
It's powerful.
And this is a room, we call this integrity-based human influence.
You are, you're not preaching.
You are sharing wisdom to people who are in full alignment with the wisdom you are sharing.
Because we say that full, full, yes?
Yes.
We say that integrity is transparent.
to all relevant truth.
And what the people, certainly in the front of the room,
in the back of the room, heard when you say you're not a great marketer,
we believe that you are and could be one of the most masterful marketers on earth.
Because in our version of marketing, it is all about truth.
Which is why in that room, I went through Cali with Cassie and said,
if you think with your mastery that this isn't potentially,
a thing, tell me now because I don't want to be lying to anyone. And we had a positive
interaction on that topic. And I'm not going to quote her in any different ways, but I will continue
to say the things that I am saying. Because everything for us about marketing is full transparency
to the relevant truth, that you always seek to add more value than you will receive, and that the
thing you say works to do that thing is what it does which I could speak 10,000 miles per hour
and all this human masterful genius is going to do is receive it all but that's the folks that
you're speaking with which is not common not normal and I'll also please have you know
Cassie which you may not know I don't make I do not make more than point zero
0.1% of my income from the unblinded platform.
So this is a mission for me.
It is a for-profit enterprise,
but this is designed to create an army of people
that in a slightly distinct language
from what you're sharing, Cassie, are doing exactly what we're saying.
And we believe that we are in the arms race
to have the greatest influence over the future of where this goes.
And people in our certification program
has said that we will become the chief justice officers of the planet.
and create a mechanism of discernment of integrity and truth, unlike anything the world has ever seen.
To crush and eliminate bureaucracy, oppression, tyranny, and also just ignorance.
Because exactly what you're saying, that you experienced the University of Chicago, here was my challenge.
I went to Columbia University and Ivy League School.
I wouldn't have gotten in with that baseball.
I'm smart.
You know, we joke and have fun.
I'm a smart person, not nearly smart as you in IQ.
you, my practical learning has become really at a revolutionary speed of my discernment
and learning capabilities.
Still not at yours, but a very high level of processing and learned how to learn later
in life after Columbia.
But I took economics at Columbia, as you did an even better economics program at the
University of Chicago, and I graduated at top honors for my law school class.
And nowhere did I ever learn anything that you didn't learn and had to figure out for yourself
in all these disconnected disciplines of decision-making
because I arrived less precisely later
at your same decision-making
because I had a gun to my head called blindness
and I did not want to go blind and be broke.
And my mom pushed a hot dog cart in Jersey City
when I was a baby and we had resources
and everybody in my family with my genetic eye disease
was blind and broke.
And the vast majority were also alcoholics.
So this same discernment mechanism
that you were blessed with,
I was blessed with in realizing that there had to be a form in a way that I could avoid,
I could find the codification, the pattern of not blind, not broke, not alcoholic, having
financial abundance to take care of family.
So what I committed to create was the first and only complete, holistic, diagnostic,
dynamic, interconnected actualization tool for all of human, now I say AI, business and mission
acceleration on planet Earth.
everywhere I look from I leave university to MBA program to psychology to the my literature
humanities books that we read the Iliad the Odyssey Homer right all of it I couldn't find it
Plato Socrates Aristotle I found tips thinking grow rich the person development landscape
all of it I couldn't find it and so it is and these folks heard we had David Maisel the creator
of the Marvel studio creator of the Marvel Cinematic University uh...
seat. We had Charlie Sheen in that seat yesterday. And I said, David Maysla, I cannot possibly think
we will be exceeded, right, in what that was for me and my heart and my soul and my being. And I mean
this with all of my heart. And like Ralph Moshe, being here later today is going to be mind-blowing,
absolutely incredible and inspirational of it. But like to hear it coming from a human,
from another continent who is, has studied in disciplines that are different, that are different,
than mine and most people in this room,
it is so inspiring, it is so validating,
it is so foundation moving forward,
because every single person in this room
agrees with every word you said
because all you're speaking is the absolute mathematical
and human truth in every word just said.
If you're present, then I'd say yes.
And so it's so exciting.
And I am, for,
For no other reason this room, just to know that I'm not and we're not crazy, because every single word, the genie dynamic, every word you're saying is exactly what the people in this room believe and I believe.
And I want to learn more, more and more from you.
This room wants to learn more from you.
So it is, yes, yes, yeah.
It is unbelievable and to make sure that is worth valuable for you.
So, like, sight unseen, we are, in this world that we're in, I'm not asking on stage and putting in a couple position, but we don't, like, negotiate here, so we don't pretend we're not interested. We teach integrist scarcity, not fake scarcity. So with absolute precision, I can't wait to continue these conversations and we go later. And you could rest assured that I will do everything in my power to make sure that we are continuing to learn from this genius as we go forward.
because there's so much from the ethics,
the practical execution of all of it,
and we are present to the conversation right now.
Some of these people in this room are brand new here,
so they wouldn't have any idea
of the synchronicities of which we speak, right?
So thank you, thank you,
and I'm happy to go any way you want,
but two different things that I still would love
to just truly learn more about,
about you Cassie and your heart, mind, soul,
is in the end, if you had the privilege of knowing
a hundred years from now, I hope, a thousand years from now,
I hope, because I think the world would be a far,
far greater place if you live another thousand years,
would be what would you want your,
if you consider your legacy to be,
even if it was in your heart what you would know or mind,
that people relate to language very differently.
We're very clear on that we speak up this,
and we're very much.
So you may not relate to legacy,
but whatever translation of that for you,
where, hey, this is why I do what I do.
This is my heart imprint.
Yes, I want ethics to be better, and I.
Like, clear, you answer that.
Thank you.
But in the end, if you were not inhibited by any sense of,
if you could free yourself from that inhibition,
of any sense of feeling like maybe you're saying something
that may make you seem overly not humble
and overly,
certain about your capabilities, if in the secret recesses your heart and mind, if you feel comfortable
and safe, and I'm saying it, what would you hope that the end of your journey in this lifetime
would be that you would have imprinted and caused if you could truly have it all your way
at the greatest degree of possibility? I'd love if you feel comfortable going to that a bit,
and then still this sort of predictive modeling of this shifting world of,
you know, we are in the cutting edge of legal AI.
I know that because we've talked to the top companies.
They don't have what we have.
And we've taken things that took us 300 hours to do,
and that take us three hours.
And so we were in very many diverse applications of the space
using what we master we know to do
and applying it through the prism of,
but just that, you know, that would be a secondary curiosity
of what you would see as some of these potential displacements
where you think they might be exaggerated.
You know, some people say that legal jobs,
and these aren't just all lawyers, right?
is a legal account and financial, real estate, doctors,
and brain surgeons in this room.
But what you might see is some of those displacements
where they are maybe minimized,
maybe that are exaggerated.
That would be one area I'd love to still explore
and this other area of truly what your greatest heart dream desires are.
Please.
That's just one question, right?
Yes.
I do that to people.
Can I explain why, truly?
What I do, and this is one of the things we teach,
is we give people the power of choosing.
So, right?
So we just put out a landscape.
Like, here's a few different topics.
It'd be amazing.
Like, where would you like to go?
Because you're our guest and we're honor and privilege.
See, I'm just like, take them all down and then check them all off.
My block and bridge is just like, I'll, there's no block and bridge.
I'll just land the plane eventually.
Okay.
So let's start with what I hope to achieve.
One is I want the people who have the biggest ability.
to impact the world,
to be better at it.
Now, here's a very honest thing I'm going to say.
There are many people whose life's work
will be in preventing intentional harm,
and I fully support, applaud, and adore those efforts.
I'm very interested myself in unintentional harm, right?
so much bad can come from very good intentions and no skills.
When you have vast leverage, when you have high impact,
and you're a doofus essentially from the previous century,
and you are put in charge of enormous resources, enormous projects,
and all of it is going technological.
Every company now is saying it's an AI company.
And the leadership of these companies, do they know what they're doing?
if not, oh dear God.
Pardon my
Shakespeare.
It
really upsets me to think
that we still have people
who are
in charge of,
without realizing that they're in charge of,
shaping vast
changes in this world
and there are absentees.
They're not participating.
They're just letting
things slip into
whatever default.
I want to see steering.
I don't like this ma, no hands,
watch me let go of the steering wheel attitude.
So, to the extent that I can reach leaders
who are in the position to be smart wishers or not,
I want to reach them, right?
That's one.
Number two is I want to protect human agency
because the lie that AI is autonomous,
that it's an entity, that it makes decisions for us, is a lie.
And it is a poisonous lie that makes life worse, not better.
Somewhere in any scaling technology, there are humans.
And if you say, for let's say an unimportant decision,
we shouldn't be putting too much effort in anyway.
Like for me, choosing genes, what style of genes, I don't know,
I don't care, chat GPT, what's fashionable right now?
I have to know what and who I'm delegating that decision to.
Right?
Those are humans.
Those are humans who figured out which data, which objectives.
There's a whole bunch of human stuff in there that I am delegating my decisions to.
And when it's genes, fine.
But when it's medical decisions, when it's love, when it's career, when it's bigger things,
if we begin to treat these systems like all-knowing oracles,
we are giving away our human agency.
Whereas if we instead use these as tools,
tools to make ourselves better,
but we keep human judgment,
because there is no way to automate human judgment.
We all judge and discern differently.
And it matters that we understand
that we are still responsible.
We take that responsibility and we use these beautiful tools.
When they serve us,
and we drop them when they don't,
and we keep our human agency.
I don't want to see swaths of humanity
all doing the same thing that CHAPT told them to do.
I want us to keep thinking,
I want us to keep creating,
I want us to keep being beautiful.
And I see these tools as having such potential
to elevate every single one of us.
Right, just think of all the drudgery you could drop.
You don't like something complain about it,
into one of these tools, maybe you'll find a way to do whatever it is better. Ask for advice.
The advice has never been cheaper. Just don't take the bad advice. Obviously, that's judgment too,
right? Yes.
But so much flourishing is available, but also so much opportunity for us to stop thinking.
AI is the great thoughtlessness enabler. I need us to be thoughtful. And so if my legacy is to have
made even some humans more thoughtful and for us to keep our agency and to do more with these
tools, not become less as people. That's what I want to see and that's what I want to do.
What's here for that? Wow. So. Now to the future, I still owe you the future. Please. I owe you
the future. May I share just a quick comment on that? So alignment only increases. And what could be
present in the recesses of Cassie's nervous system is where something that she's going to say
is going to be, and not that she's concerned about it because this is her ethics and integrity,
but only concern potentially about is that going to be something offensive or harmful towards us.
And it is remarkable that every single thing you say keeps being completely
in alignment.
So one of the things that we are working on creating is not a universal catch-all.
These fine folks up front are working with what we call our interview agents, which are getting
to know them.
And their traumas, their life, their being, who they are, what they are, what matters to
them, because what we always say is whether somebody believes that they are making the money
they want to be making because they live at Hate Ashbury in San Francisco, which is a homeless area
where people, and some people went in 1967 for the Summer of Love and a utopian possibility
and never came back and have lived in that park with their dogs for decades, or somebody is as
wealthy as Oprah Winfrey or exponentially more wealthy like Elon Musk.
We believe that people making decisions about their financial abundance, their time
freedom and when they invest that is a completely absolute individualized
decision so we say that people want more money and less time with more magic
until they have the amount of money they're comfortable with and for some people
that would be having a enough money to eat and feed their dog at Haydashbury
and for some people it's the next yacht in the Monaco Yacht Club I've been to
both places and for some people it's having the four hundred and fifty
50-foot yacht, the Monaco Yacht Club, even though there isn't one yet, at least the last time I was there.
And what we're about is people making that decision as the most masterful, healthy, individualized
decision-maker, which would include the decision of knowing what they would have to sacrifice.
So when they're making their genie wishes pre-AI in the world of unblinded, that was our, our,
matrix or framework. So just a quick example. This is for all new people as well as you cast. Some people
don't know these pieces. So when I began to think about what my future would look like, I began to
think about the fact that I didn't want to be blind and be broke. And then I figured out, wow,
you could not be blind and broke really easily. And I discern this way of being. And I achieved
something I thought might take a lot longer, a lot faster from human technology, not AI technology.
in 1997 to 1999, my massive transformation in my life,
and I did it in entrepreneurship.
I did it by building a law firm.
And all of a sudden, I had all the money,
more money I ever dreamt of.
I had my primary residence at a beach house,
which was a dream, I thought someday maybe in my life,
like that would be incredible.
And I decided that now all I want to do
is have time freedom and be present for my children.
And I want to coach all their teams,
their games, their sports,
my son may not be in this room and every word if he is and he'll listen to some replays
26 years grader from law school and his concerns are your concerns about AI and they're my concerns
at the highest level of ethics and possibility and so I had the privilege for 12 years of being
at everything my kids played in a thousand games I missed nine of them literally and I went to
like my day started when they got out of school like I had to just find ways I owned a
100-person law firm, and I went to it like five hours a month. I was a business owner,
not an operator, and in integrity, all that are not here, I created the frameworks to tell
people the power of choice. Like, we teach conscious and balance, things go, our just momentum
abundance. And for you to create a X level or Y level of financial abundance, we've
prioritized, like, what you would do to achieve those levels of financial abundance, business
development being more challenging or valuable or not. So people that work for me for 25 years
that have stayed the exact same position because they've chosen the path intentionally, wisely,
and transparently. So what our work in the world of pre-AI was about the genie in the bottle
except being the masterful, integrist wisher, where you had true discernment of your choices
and the power of choice. AI will say has only exponentially accelerated that,
But the reason that we're launching our own large language model, the reason that we're not
building on chat GPT is because we're creating this, we believe that the agents must know,
and that's why we say dynamic, complete holistic dynamic, diagnostic dynamic.
The dynamic part is something obviously that chat GPT has nothing to do with in the world.
But we're taking this massive truth-based wisdom of operating capitalist structure and then allowing
people to truly understand themselves at the highest level, putting all that together, so people
are consistently dynamically making new choices, not governed or limited by like what genes do you want,
but truly the healthiest place of ethical, and we'll call it, what you call ethical, we say
call integris, integris decision making. So I only want to contextualize that for all the listening
of the audience that doesn't know that. And also for your listening, because every,
every word you're saying.
I didn't know what's going to happen today.
I didn't know
where this was going to go,
and that's part of the fun and magic of it all.
I knew your mastery.
I had no idea.
And I did do research.
I do understand your position of ethics,
but I didn't know where you
truly were in your heart and mind.
It is disruptively shocking for me
to hear how
present a genius
like yourself is to what we on a human level are absolutely present to long before AI.
And that's been the quest of my life and the unblinded mission is that people are fully informed.
Because I do our marketing and say, like, how could they have all been wrong?
How could I have gone to Columbia?
How could I have gone to law school?
How could I have been all of these places and nowhere were they telling me the truth?
Were they giving me the truth of how I can create freedom for myself?
And I joke, and I'm not asking to make any comment all about Google.
Like you Google the answer, it's all the wrong answers.
If you Google how you market and build your business, how do you create freedom,
you get a marketing company's SEO optimization of answers.
I'm not asking you to comment at all in any way, shape, or form.
Or if you're doing chat, GPT, they're the wrong answers.
They are objectively the wrong answers.
And I could prove that in three minutes.
By the way, I also happen to be, someone to argue.
the greatest trial attorney in America, I don't feel that part of me.
So my ability to get the truth is what it is,
and I've never taken a case, would never take a case
where I don't believe 100% in the ethics and integrity of the outcome.
And my top jury verdicts in the nation are based upon that.
And I've never examined their witness
to make them look like they're lying when they're telling the truth.
I would never do it.
So I'm also about revamping our entire legal justice system
consisted with that principle,
because I think it's broken tremendously,
because it incentivizes lawyers to lie because judges do not enforce the rules.
The rules are right.
It's the collegiality, the bias, the corruption of relationships that prevent judges
from enforcing and disciplining lawyers when they should be disciplined and lawyers who are very nice
people who make really silly little mistakes in their trust account.
None of these things ever happened to me, by the way, at all, so this is not defensive.
Like, I've had the blessing and privilege of many beautiful things.
But the system is broken.
And what we're about is fixing systems.
Now, I am clear that I'm sure I am at some level Homer Simpson and a doofus somewhere.
How I relate to you now is like to help me see like where I'm a doofus and a Horace Simpson
because we are going to wield great power.
And my ability to stand up in front of rooms full of people and make them say yes,
there's not a human on earth better than a day.
And we're codifying influence, but with integrity,
because it is what causes everything.
It is what caused the United States of America.
It's what caused Nelson Mandela.
It's what caused that university to be renamed.
It's what caused the end of apartheid.
It's what caused the Sons of Liberty
to cause the Breaking Free of England.
It's what has caused every single thing.
It's what caused Oprah Winfrey
to be 25,000 times the net worth
of the average American household,
even though she had four statistically horrific facts,
she was a woman, she was black, she was abused in her teens, and she was a teen in her childhood and a teen pregnant.
You put those four things together mathematically catastrophe, but we're not statistics.
We have the capacity to master formulas to be statistical outliers like Oprah, and that's what this work is all about.
And so I want to share that so you can truly receive how your last answer of legacy only from our
perspective makes your words more valuable in the room, makes everything we're up to in the
world be more inspired. Those people back there who are sitting our team are losing their minds
and everything you're saying because they are living that every day. And I never, I'm blessed,
as I'm sure you are, to never have to work another day in my life. I've been that blessed
for a long, long time. And I'm doing this for the same reasons you're doing it. And we may not have
exactly the same direct path of mission we're on, but I am here to make sure when I leave
this earth on the final day, I know that I did not bury nor squander, but exponentially
multiply every town I have, and I'm building an army. But that's what I'm doing. I'm building
an army of people that are armed with ethics and integrity to create influence with very specific
meanings, not just, oh, tell the truth, because in the edges of integrity, there's massive complexity.
I am clear. We discuss all that. But in terms of just...
just the basics of the broken educational system.
And you go into University of Chicago,
I scream about that all the time here
of our traditional educational models,
and you lived it, you discerned that you proved
that you rose above it.
So I just wanna also share a thank you
because we agree with you, Cassie,
everyone in this room,
that typing in, hey, how do I get cooler
is one of the saddest inputs
somebody could possibly have.
Hey, how do I make them like me even sadder?
And so we are a stand for humans running and driving AI at the highest level to never see our decision-making authority, to only have it enrich the possibilities to do, to do more well, to do more good till the end.
So I thank you for what you're sharing.
I'm hearing that from you as well.
Thank you.
And anything you want to share on that or not or the future.
Yeah, so this is the future.
Before the future, though, I want to agree as to why Google Search, particularly pre-generative AI Google Search, was not good for you as a source of advice.
Why is that?
Because it is helping you find things that were not written for you, right?
Those search results.
So think about this.
You want to get advice on something.
maybe you are
maybe it's
something is troubling in your marriage
and you are offered the best advisor in the world
you've never talked to them though
but you know here's Sean who's the best advisor in the world
and you expect
that the way you're going to get advice
is you're going to run up to Sean
you're going to shout should I get a divorce
and then you're going to listen to the first
three seconds and then run away right
no no that's not going to work for you
why because you have to give
context, you have to make it personal. And I even hear around smart people in the AI community
saying dumb things like the right amount of context or the right context. That's like the right
decision. There's no the right decision. There is a decision made well that suits what you need.
The right decision sounds like we would all make the decision the same way. No, we need the skills
of knowing what we need, having the vision, being able to articulate,
and putting in the information that is necessary, the context,
but also leaving out things.
Those are all choices, how we craft all that.
That's judgment.
And so to get a human, like Sean, to help you with your marriage,
you would have to give a lot of context and make it quite personalized.
But with Google, it's 2019.
You have just put five pages of context in there, and what do you get?
no results.
Google taught you
how to go online and be
underadvised to reduce
the ambitiousness of your queries
until they are about what
every generic person
would
want an answer to.
Even on the niche stuff, it's still generic.
And you know the results you find? They're not made for you.
They're made in anticipation of
hopefully people would care
with SEO and all
the rest of it. So, if
If you are after something that is part of the human condition and or what all of us need
a lot of or is the answer to your 101 homework, it's probably Googleable.
But if it is something that is actually important to your life, right?
That's why when you go find a human advisor, you give them a lot of context.
And you have to make choices all the way through, apply judgment about that.
Now, this new thing, the automation of language, it makes advice cheap and abundant where context
makes things better, not worse.
If you can get over your Google habits and now begin to approach it more like you would approach
people, but hey, still, if you were going to ask a person, still ask a person.
This is just your second opinion.
Now you can get abundant advice.
You still apply judgment.
Still apply judgment.
But what is the future?
Notice what I'm talking about here on the advice side is I'm talking about,
personalized. The internet and the digital world were not personalized. In fact, most of your experience is not personalized.
Now let's talk about Elon Musk for a moment, or I think we would take him a lot less seriously if he was called Leon Musk.
I think that would work better. It would sound less like an alien. But like, let's say someone with that amount of wealth could have every experience personalized, right? Build him a restaurant exactly the way that he wants.
it and he has it for dinner and then he has the restaurant for dinner.
He has the food in the restaurant for dinner and then it's demolished the next day, right?
Presumably possible.
Now, why is that not available to you in digital and physical spaces?
It costs a lot of resources to personalize.
Except now in the digital space, the cost of personalization is going down.
You want a Minesweeper app that's got hearts instead of mines?
There you go.
And that personalization is going to be sweeping.
It's going to be everywhere.
You will start to see that all kinds of things that we take for granted.
One size fits all types of things.
Why is your landing page for your bank the same for you as it is for the person next to you?
Why can't we have a completely fully on-demand internet?
Actually, we're seeing browser releases, Google is releasing some things,
in exactly that direction.
Imagine if everything was personalized.
And imagine if what it took was you having a vision,
for how you want things to be, you having the clarity and precision of communication
to express that, to wish responsibly, so that the genie gives you what you actually need,
because that's what you asked for, not what you thought you asked for.
Whoops.
So, you know, we have all kinds of things in the digital space are going personal.
And then we have in the physical space, because maybe products don't need to be made
in small, medium, large, and put on a shelf, but might instead be able to be customized
to your physical form and your measurements.
And maybe that is very soon on the horizon.
And you want some cool thingbub 3D printed
for your, you know, to put under the Christmas tree
for your friend?
Sure, why not?
That's the future as well.
But here's the thing.
When we start to personalize everything,
then everybody, and this is a beautiful world,
is doing all kinds of their own stuff.
So far so good.
Except that makes more work for everybody,
not less. You think we're going to have less to do in a world like that? The number of different
ways that this all fits together, this insane jigsaw puzzle, where before we knew what boxes
we all fitted into. And we expected that one student would know approximately the same as another
student coming out of school, or one lawyer would be approximately similarly qualified to another
lawyer. But now in this future, everything is harder to coordinate and everyone's doing their own
thing. Right? Again, so much more surprise, so much more creativity, so interesting, but so much
more to do just because of that. And such a matchmaking problem of who are the colleagues out
there that you're going to need on your unique journey with your unique requests? So we will
have a period, I imagine, where unambitious people and unambitious companies,
and unambitious business owners,
we'll go pinching yesterday's pennies,
and we'll try to use all these fantastic tools
to reduce costs, to replace people.
That is small-minded thinking,
because instead of pinching yesterday's pennies,
why don't you prepare for such a strange future
that we're all moving into,
with so many more moving parts?
And then you realize that you need the people
that you have. Because these are the people who carry the context. And what is more important
than context for getting anything done? Context isn't in the data, some of it is, but very little.
Most of the world, the reality, is not digitized. And so you're going to need these people
to carry that context with you and you're going to reach for more instead of pinching yesterday's
panties. You're going to say these things we thought were expensive or impossible or, you know,
it's too difficult to personalize your world like Elon Musk might. Why don't you ask yourself,
maybe we're here now. Maybe we could personalize things. I mean, just think of the silly things,
right? Like, you call customer support. You want to claw your eyes out because of the awful
music that you get tortured with. Right? Imagine a future where you are on that, that menu and you go,
and play me metal music with the vocals of Britney Spears while I listen to this.
I don't know what you're into.
And all the menus on 3X speed and give me fun facts about dolphins while I wait.
You could have futures like that.
How fun.
How interesting.
And think about education.
What is the purpose anymore of teaching everybody the same thing?
so many more things to learn.
So think about this.
Right, so think about learning, learning about something, right?
World War II, instead of the teacher dryly writes it out on the board and has everybody
do the same reading, the teacher could say, hey, everybody in the class, you can pick
anything that is of interest to you within this period.
Come use these tools and expand your knowledge.
If you are into horses, learn about the role of horses in World War II and how that connects
to everything else.
And the teacher will have tools that make them even faster than the students to in real time
be fact-checking and corraling the discussion so that the whole class can learn useful principles
while everybody is interested and engaged in their own thing.
And we will have everybody is their own keeper of one
facet in this beautiful multifaceted reality.
And again, so much more for us to do, so much more coordination, but think about how far we could leap.
And then if you're worried about things like dying, as one does, I don't know if you are, but we could live longer if we would be able to cure diseases.
Are we going to cure diseases the old way that we've been doing it with no technological assistance?
Pen and paper and no.
No, we need to be able to have bigger expanded minds.
These tools give us that possibility.
We keep the parts that are human and, you know, the heart, the judgment, the integrity.
But memory, we're bad at that.
Let's automate.
Let's get better at memory.
Let's get better at putting knowledge at our fingertips.
Let's get better at trying many different solutions quickly and
safely. Let's expand what we can do. So then we start curing diseases. What about climate change?
We're going to solve that by recycling our cans. Every little bit helps, but how we're actually
going to solve that is cheaper energy that is not environmentally damaging. That is safe. What else
are we going to do? Materials, better materials. How are we going to find those better materials?
How are we going to use our resources so much more effectively that it's not about each of us individually trying to be a better person,
but just the whole thing together is so efficient that we are saving the environment more than we're harming it.
It is precisely through technologies like AI that we get there, that we become collectively smarter.
So I see a bright and beautiful future.
I see some short-term moments with greedy people pinching yesterday's pennies, which will be a painful thing to watch as society adjusts.
But then, when we open our eyes and we see how much we could reach for and how much better life can be and how unique and personal and beautiful it's all going to be,
then I think we would have started taking steps in the right direction.
Let's hear for Cassie.
Wow.
Amen.
Cassie, it has been truly an honor,
and if you had just one headline,
we always have a little bit of fun with headlines
or three words in a headline, perhaps,
about what you would want this extraordinary group of humans
to remember about today,
or anything you want them to know.
What would that be?
One headline sentence you'd love to leave them with.
Well, you already told me that they want to learn to be better wishers, so they already need that.
They don't need that headline.
In which case, I would say, reach for more.
Reach for more.
Cassie, it has been an honor.
Some of these fine folks are going to see you in a couple of minutes, and I will have you know this.
Charlie Sheen, Hollywood Movie Star.
Ralph Macho, Can't Wait.
Hollywood movie star, the founder of Marvel Studios, the person that was responsible for the creation
of all of the Batman cinematic world, and a number of other remarkable people here,
no one. And there was a certification partners first. There was an order of who got to request
the private moment they'll have with you in a moment for photos and saying hello. You,
You were the person at this immersion by far not close,
notwithstanding these Hollywood stars,
that these people wanted to meet the most.
So I thank you for that.
Let's hear it for Cassie.
Thank you.
That's thank you.
It was an honor.
One more time, let's hear for Cassie.
