Unchained - Listener Qs: Laura On Ponzi Schemes, Bubbles, Greed And More

Episode Date: July 11, 2017

In this episode, coming one day after the release of my Forbes cover story online, I answer listener questions, starting with my background, the history of the podcast, whether or not I trade or inves...t in crypto, and what tokens I think have the strongest real-world application. If you haven't read the cover package, I highly recommend you do so now: Cover story: https://www.forbes.com/sites/laurashin/2017/07/10/the-emperors-new-coins-how-initial-coin-offerings-fueled-a-100-billion-crypto-bubble/ Sidebars: https://www.forbes.com/sites/laurashin/2017/07/10/return-of-the-day-traders/ https://www.forbes.com/sites/laurashin/2017/07/10/how-crypto-tokens-work-a-close-look-at-golem/ https://www.forbes.com/sites/laurashin/2017/07/10/not-so-tiny-bubbles-the-top-25-crypto-assets/ https://www.forbes.com/sites/laurashin/2017/07/10/cryptos-in-wonderland-12-of-the-weirdest-wackiest-coins/ And if you haven't listened to the episode with Olaf Carlson-Wee, I strongly suggest you check that out now as well: iTunes: https://itunes.apple.com/us/podcast/why-the-first-employee-of-coinbase-launched-a-hedge-fund/id1123922160?i=1000382301347&mt=2 Google Play: https://play.google.com/music/m/Dg3qrzci54ppzevdqvztwap2yiu?t=Why_The_First_Employee_Of_Coinbase_Launched_A_Hedge_Fund-Unchained_Big_Ideas_From_The_Worlds_Of_Bloc I also get philosophical, fielding listener questions about whether blockchain is a Ponzi scheme, whether greed will undercut the democratic possibilities offered by blockchain and whether this isn't really a bubble but just a new form of exponential growth. I also cover security in this episode, and would like to point readers to this story that explains the phone hijacking situation: https://www.forbes.com/sites/laurashin/2016/12/20/hackers-have-stolen-millions-of-dollars-in-bitcoin-using-only-phone-numbers/ Some tips on how to protect yourself: https://www.forbes.com/sites/laurashin/2016/12/21/hackers-are-hijacking-phone-numbers-and-breaking-into-email-and-bank-accounts-how-to-protect-yourself/#720a302f4e1b Other episodes referenced in this podcast are the ones with Coin Center, Kathryn Haun, Michael Casey, Elizabeth Rossiello and Matt Roszak. Please give a listen to those as well if you haven't! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:01 Hi, everyone. Welcome to Season 3 of Unchained, a podcast engineered by fractal recording and produced by me, your host, Laura Shin. With this episode, I'm announcing my new position as a Forbes senior editor covering all things crypto. We have a lot of exciting plans for our coverage of the space, so please keep listening and reading. As you may have heard yesterday, I've got this month's cover story in Forbes. And it's all about tokens, ICOs, Ethereum, Bitcoin, crypto, etc. It's a lot. It's a lot. It's a lot. It's a lot. It's a lot. It's a lot. It's. It features Olaf Carlson We, a previous guest on the podcast. And you should definitely check out that episode with him if you haven't yet. It was on March 7th. And if you've been enjoying Unchained, please help get the word out about the show. Share it on Facebook, Twitter, LinkedIn, or in your secret Slack and Telegram channels. And if you have a chance, give the show a rating or review on iTunes or wherever you listen to your podcasts. Big things to our sponsor on Ramp. If you're having an ICO, a token sale, a token allocation event, a token generation event, or whatever other phrase you come up with to try to not get on the SEC's radar, you need a website. Check out on-ramp.
Starting point is 00:01:12 This full-service creative and design agency provides its clients with attractive and persuasive branding, websites, and marketing materials. Spark interest in your project, generate buzz. Check out think-on-ramp.com. For today's episode, I'm taking reader questions. Thank you to all of you for submitting so many fantastic questions. I do not have time to get to them all, unfortunately. Some of them would actually take me quite a bit of time to report, like the question about applications of blockchain technology in space and KubeSat constellation monitoring. Like I would need to even Google what that is. So for certain questions, I was not able to do the research beforehand. I have been completely swamped with this cover package. But I did select a bunch that I can answer easily
Starting point is 00:02:06 without having to do too much research. And I'm going to try to get to as many of those as I can today. All right. So the first one is from Christoph. I'm realizing. I should have asked some of these readers how to pronounce their names. Christoph Nadel, maybe, from Denmark. He asked me, what was my motivation to start unchained? Okay, so when I started it last year, roughly a year ago, I'd been covering it for a year, and I could see that there was more demand to learn about blockchain technology generally and about crypto as well.
Starting point is 00:02:48 I had also seen that a whole bunch of really big companies like, you know, Microsoft and Deloitte and, IBM and, you know, just like these huge companies were, were pursuing blockchain and not only even technology companies, but, you know, companies in other industries were realizing that this technology could help them as well, you know, like speaking of space technology, as I mentioned before, you know, I had seen, I think, like DARPA put out some kind of RFP regarding stuff like that. And, you know, I saw health companies were surrounding the interested in it. So I started thinking, hey, you know, there's probably employees at these big
Starting point is 00:03:32 companies that are going to be interested in learning more about this technology. And I had also noticed that in my own articles about Bitcoin, people were interested in investing in it. And so actually, this is another early episode that you guys should check out. One of the very first episodes I did was with Chris Berniske and Adam White of Coinbase. Sorry, Chris at the time was at ARC investment management. And it was about this new asset class, which now we're seeing really, really takeoff. But, you know, back then they had written this white paper that was about Bitcoin representing a new asset class.
Starting point is 00:04:14 And they analyzed it from all of these different perspectives. You know, some of them were ways of analyzing that were kind of transferred. over from traditional, I think the traditional finance world. And then some others were kind of new ways of thinking about this as an asset class. And so we actually dived into that pretty deep in this episode that was roughly from a year ago. So anyway, all of this goes back to, you know, my motivation is starting unchained. When I realized that there was probably demand for this type of information, I also did a quick study of the existing podcasts and noticed that, you know, that a whole bunch of them were targeted kind of more at people who were already familiar with a space.
Starting point is 00:05:00 And I realized that with this type of technology, you cannot assume. And given how small the space was at that time, I realized that there would be room for a podcast that did not assume people knew a lot of, you know, kind of the terminology or even the history. So I decided to start a podcast. And the time I started it with Forbes, which I knew would also kind of bring in more of a general audience and sort of kind of like signal to potential listeners that, hey, this might be a little bit more user friendly for you than, you know, something that obviously has kind of more of a technology focus or is more for technology insiders. So he had another question. what were the two most defining decisions you took to get to where you are today, both pre-Forbs and in your career progression at Forbes. So I don't know if I can limit it to two, but I'll just talk about defining decisions. One probably is what I decided when I was a little kid,
Starting point is 00:06:06 which was that I wanted to be a writer. And it's kind of weird that like that was what I just decided I wanted to be simply because I really stuck to it. Like, it really was what I wanted to be. Like, I just, I just always knew that was what I wanted to do. And pretty early on, like, like really early on when I was a kid also, I figured out that people tended to think I was also pretty good at it. Then I, in my professional life as a journalist, started kind of doing, like, features. You know, things like travel, arts.
Starting point is 00:06:45 yoga, kind of stuff like that. And I got to the point where I really wanted to write about something more substantial. And so I did this mid-career journals and program at Columbia and I was going to write about climate change. But then I graduated in 2008 when not only did the journalism industry shrink by like 22 percent, but then on top of that, many, many, many publications got rid of their science desks altogether. And because of the recession, they were like, we're not, we're not, we're not, we're not really going to focus on climate change. So anyway, a few years on, I did get back in a journalism, which was, you know, which was great because for that period, I really, honestly, I felt this kind of like inner desperation thinking, like, I know if I got back in a journalism,
Starting point is 00:07:31 I could do it well, but, you know, there were just basically no opportunities. And then in terms of my significant decisions in my career at Forbes, I guess, you know, when I first, you know, when I first started writing for Forbes as a freelancer, I was covering personal finance, and I had already been covering it for a while, and I was getting super, super, super, bored. And I wanted to write about something different, but, you know, it's not the easiest thing to switch like that. But the editors basically knew, you know, that I was kind of hungry to take on something new. And so they had this idea to do the Forbes FinTech 50 list. And they asked me to lead that list with another reporter, Samantha Sharf.
Starting point is 00:08:16 And so now she and I have managed that list for two years running. And the first year, she and I split up the list in categories, and I took digital currencies. And then, you know, as everybody knows, that's when I, or not everybody knows this, but, you know, everybody in the space knows that people fall down the rabbit hole. And that's when I fell down the rabbit hole. And I have not emerged since.
Starting point is 00:08:40 So that was probably another significant moment. And then he also wanted to know what my favorite memory is from my time at Unchanged so far. That's a really tough question. My favorite memory, I guess some of my favorite episodes would be the one with Olaf. I again urge you guys all, especially if you manage to read the cover story from yesterday. I would definitely encourage you to go back and listen to the episode with him. It's so fabulous. he's just such an interesting person.
Starting point is 00:09:12 Some other ones that I really enjoyed were Michael Casey, who is a former reporter from the Wall Street Journal. So it was just fun to talk to somebody else who had been in a similar position to me. You know, when I launched the podcast, it was from Necker Island. And so the two episodes I recorded there are also really great with Elizabeth Rosiello from Bipesa and Matt Rosack. of Block. For those of you who are interested in the legality of ICOs, I definitely would recommend the Coin Center episode with Jerry Brito and Peter Van Valkenberg. There's so many other ones,
Starting point is 00:09:52 and I'll recommend some other ones as we go along in this podcast. And there's one other probably favorite memory, which is that after the first season, Forbes wasn't going to continue some of the podcast, and mine was one of them. But I was so, like, I love doing the podcast. podcast. And so I just really kind of hustled and I got a sponsor. And so when I got a sponsor, I was like super thrilled. So that is just a favorite memory of, you know, having built something and knowing it was going to grow even more, but not really knowing how I would get it through this period to survive for the long term. And then, and then, you know, finally managing to snag a sponsor. All right. And then the last question he has for me is, what is it?
Starting point is 00:10:39 typical day look like for me. Okay, so there definitely isn't a typical day. I'm in the very lucky position of mostly working from home, which is really nice for a whole host of reasons. But I guess, like most people, I cannot help myself, but I check my phone, especially because my editors are on the East Coast. So I really need to check it because usually they already have been pinging me before I even wake up. And I will read some of these emails that go out in the space, such as like the Coin desk email, the Crypto Compare email, you know, kind of skim the headlines. Definitely check my Twitter. I used to not like Twitter, but then after getting involved in crypto and just wanting to spend my whole entire day immersed in crypto, I really love Twitter now because I basically have
Starting point is 00:11:30 deleted nearly everybody who is not involved in crypto. And pretty much my whole feed is just like other players in the crypto space and I like seeing what people are talking about. Yeah. And then I usually have, you know, a bunch of different interviews. I think the biggest challenge for me day to day is reserving the time to write, which, you know, you need blocks of uninterrupted time so you can focus and think. And so, you know, carving that out for myself is definitely a challenge. But the good thing is that because I have so much flexibility with how I manage my workday, I, you know, often can run errands during the day and then maybe I work at night when I'm not getting so many emails or Slack messages or whatever and
Starting point is 00:12:22 do that or like maybe I do some stuff during the weekday for myself, but then I take a block during a weekend afternoon to write. So there's definitely not a typical day. The next question from Josh Hayes is what made, what made you feel ready to start a podcast on crypto? So when I started the podcast, this question was not a question for me in terms of me feeling ready to start a podcast. Like I said, because I'd been covering it for a year, I sort of felt like I kind of, you know, had a bead on where things were at this space. I'd already even noticed within that year kind of like the different types of people that were coming into the space. that were asking questions, the different types of readers I was getting, what stories were taking off and which stories weren't. And like I said before, kind of realizing that there was
Starting point is 00:13:13 probably going to be demand out there that wasn't currently being met. And I would definitely say from my experience with the podcast this year and just watching the numbers grow, I would definitely say that I think I was right about the demand. The next question is from Timomi Masaoka. He says, or she, gosh, I don't even know if it's a he or she, hopefully it's a he, because the vast majority of my reader, of my listeners are male. But anyway, I hope, he says, I assume you actively trade or invest in cryptocurrencies yourself. If so, how do you avoid bias? So actually, I don't actively trade, but I did buy a little bit of Bitcoin and ether. So in terms of avoiding bias, I would say I actually do have a bias, which is that I believe that crypto assets,
Starting point is 00:14:03 or blockchain-based assets are here to stay generally. You know, whether or not specific ones are here to stay, that's like a whole other question. And I think the fact that I've only bought a little bit of these two, Bitcoin and Ether, probably says a lot about sort of where I think we're at so far in terms of knowing what is really here to stay. And then for how do I avoid bias? I assume that you meant like between specific coins, but I did want to address that question of like
Starting point is 00:14:36 bias as to whether the whole sector will take off or not. Like I just said, I do think that that is a bias that I have that, you know, this sector will take off. But I don't, I don't think that it's really necessarily a bias. Honestly, I just think that, you know, five years from now or not even that long from now, people are going to realize, like, yeah, this is, this is a thing. But anyway, getting back to this question of how do I avoid bias between specific coins? I only really invested an amount of money that I'm 100% completely willing to lose. And as I've done with the rest of my investments, I just kind of parked that money and I don't really look at it.
Starting point is 00:15:18 So in terms of, like, thinking about what I've invested when I'm writing anything, I actually don't, I guess because, you know, I'm on track with my retirement money, even if I, you know, subtract this money that I put into Bitcoin and Ether. So to me, it's, it's not something really that I think about day to day, day. I'm definitely not depending on that money at all in any way. Like I said, if I lose it, I lose it. It's really not a significant amount. But, oh, and one other thing I wanted to mention is that I disclosed my investments on all my web pages. So whenever you see an article by me, it always has this little tagline that explains that I own a little bit of Bitcoin and Ether. These are the ones that I'm pretty sure will be around for the long term.
Starting point is 00:16:08 I could be totally wrong about that, though, which is why, like I said, I'm willing to lose the money. At some point, I might invest in other protocol layer tokens like TASOs or even EOS, but I don't know as much. about them. At TASOS, actually, I know a little bit more. But, you know, so I'm just only starting to learn about, like, I've been really buried in this cover story. But in general, I do think that protocol layer tokens probably have the highest chance of surviving. And even as speculative as those are, the more kind of like app layer tokens are even more speculative. So I have not really looked into buying any of those.
Starting point is 00:16:54 If you have piqued my interest, but you kind of need to learn a lot about each individual one before you would want to like throw any money on it. Or I don't know, like maybe if I felt like it, I could just throw like, you know, some really small amount of money into a whole bunch of them. I don't know. It's not something that I've thought about. But if I do buy more, I will disclose those purchases as well. Okay.
Starting point is 00:17:18 Next question. Mark Venettos. He says, I was curious to know what current or not yet created token you see is having the strongest real-world application in Web 3.0. For those of you who don't know, Web 3.0 is the phrase that they're using for the decentralized web, which is what many of these projects are trying to build, such as like decentralized file storage, decentralized computing, etc. So he is one of the few people that did read the, cover strain and managed to submit a question in the in the short time frame offered but he said oh maybe maybe after reading my article because because we had a sidebar on how tokens work and we used gollum as an example he said maybe gollum can't wait to hear your answer so so in terms of like yeah these application layer well i don't even know if i would call that application layer that's more like infrastructure but i definitely would say these infrastructure coins probably do have a much stronger chance of surviving long term. So those would be GNT, which is the
Starting point is 00:18:28 GOLM network token. Other ones that fit this bill are the storage tokens like file coin, sci a coin or storage. Some of the other coins that I think could take off are privacy coins like Zcash and Monaro. I do think essentially like if you just think about how cash is used and how it's been useful, you know, throughout. I could see how having privacy would be something that people would value and find utility for. They're already finding utility for it in maybe illicit activity, but as we've seen from JP Morgan's, JP Morgan Chase's interest in the technology behind Zcash financial institutions also have an interest in that. technology. So I could see privacy coins also taking off. And then earlier when I was talking about
Starting point is 00:19:25 the protocol layer tokens, the three ones that I mentioned, Ethereum, Tasos, they're all protocol level tokens. So, you know, those are kind of like base layer tokens. And I do think that those have the biggest chance of being really widely used. So the next question is from Nora Azar. And this is a question I love. blockchain looks like a Ponzi scheme. Why does it have any value? So I totally get the Ponzi scheme thing. There is something a little bit weird about crypto in the sense that if you have not seen Olaf's talk at consensus, I highly recommend that you dig up this video online and watch it because he sort of gets at this in his talk. this is actually a point that I had made in the original draft of my cover story, but it got cut by the end.
Starting point is 00:20:19 But so he, the way that he described it was, he was like, you know, people in crypto are really, really, really, really into whatever crypto they're into. So let's say like Bitcoin people, they're really, really, really into Bitcoin or, you know, Ethereum people. They're really, really, really into Ethereum. And there's this funny moment in Olaf's consensus speech where he's. He's like, you know, people who are into Bitcoin are really into Bitcoin. And he was like, you know this from talking to people at this conference.
Starting point is 00:20:49 It's a little bit scary. And people started laughing. And it's true. It is a little bit scary. And, you know, you do see this, like, slightly religious aspect to people's belief in their chosen crypto. You also see that when people get into their certain crypto, they want to tell others about it. And they want others to buy it. And I think part of it does have to deal with obviously this kind of like financial stake that people have.
Starting point is 00:21:20 But that sounds like a little bit more kind of like mercenary even than it is. It's like it's so I do think obviously there is kind of this financial motivation. But then there's also, yeah, it is like this belief. It's like, you know, if they if they believe in it enough to invest in it, then that's like a financial way of expressing their enthusiasm. And if you talk to them about their crypto, then they express that enthusiasm to you as well. And because there's a financial benefit to them, you know, getting more people to invest in their crypto, that is why they try to get their friends and family to buy it as well. So moving on to the second point of your question, why does it have any value?
Starting point is 00:22:07 So the only reason that anything has any value, as you've seen throughout history, is because people believe it has value. So that's why, you know, in other societies like seashells had value, or on the island of Yap, those massive stones had value. And in our society, it only makes sense that we would begin to ascribe value to digital things because we're in a phase where everything in our world is becoming digital. So in terms of kind of like how we figure out what the actual value is of any of these things. With Amex Platinum, almost every purchase made with your card
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Starting point is 00:23:23 Franks Red Hot is a registered trademark of the French's food company LLC. Just like a really, really simple example for thinking about it is if you look at Bitcoin. And early on when I started covering this space, there was this analyst at Wed Bush, Gil Loria, who would put out these reports. And there were other similar ones that have been coming out more recently, but his kind of were the first that I became familiar with. And they would just sort of break down an analysis of how we might project the future price of Bitcoin. And he would basically kind of break it out into the various different ways it might be used and project the demand for all those different uses and then add that all up to come up with a price at some point in the future. And the way that he was calculating it was based on existing demand for those services. So like an
Starting point is 00:24:17 example would be to say that, let's say Bitcoin, because it is useful as a payment rail, could be used for some portion of the existing remittances market. So then he would look at the existing remittances market and say like, okay, so if in X number of years Bitcoin takes over why percentage of the remittance market, then that means that, you know, Z dollars worth of Bitcoin will be transacted on Bitcoin in that year. And that, you know, that translates into this amount of demand because also there are other factors like the amount of turnover per year because, you know, each Bitcoin would be used like multiple times per year.
Starting point is 00:25:01 And so then he would add that up along with, you know, maybe demand for a store of value or demand if certain fiat currencies fail, you know, as we've seen where in countries like Venezuela and Argentina or Greece during the Brexit fears, you know, during all those in Venezuela and Argentina and then in Greece at that time, demand for Bitcoin was pretty high because people realize like, hey, my, like my pesos or my bolivars or my, I guess it was the Greek Euro, the euros held by the Greeks, you know, they were worried about those, the value of that money. And so they were turning to Bitcoin to retain that value. So when you project it out, you just kind of like, you know, figure out the demand for all these different use cases and sort of
Starting point is 00:25:51 add them up at some point in the future. And you can basically do the same calculation for something like Ethereum with, you know, demand for ether and then do the same for, you know, like the decentralized computing or decentralized storage industry. And right now, probably the values maybe that we're seeing of these tokens are definitely beyond probably what we're seeing in the actual demand for usage, which is because people are speculating on future demand. I'm just realizing I really need to move more quickly through these questions. But before I do that, let's take our important sponsor break with these words from EnRamp. With so many companies vying for people's attention now, it's important to stand out from the pack. If you're starting up a new decentralized project and want to spread the word about it,
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Starting point is 00:27:04 your lead in the market. Learn more and see examples of its work at think onramp.com. So I am taking reader questions. Normally I would say I'm talking to so-and-so today, but I'm talking to myself with you ask me questions. So the next question is from Lauren Charles King. Has the ICU fever created a blockchain greed among sophisticated and powerful investors and a fetishism among the community that will destroy the underlying societal advantages of its design. So I love this question because this is something I actually think about a lot. The way that I think about it is here we have this sort of very idealistic or aware of this very idealistic moment where people are saying, hey, we're going to build these big decentralized
Starting point is 00:27:54 systems and take money away from these big, you know, technology companies or, you know, big central governments, whatever it is that they want to take power away from and give it back to the people. But a lot of that rhetoric is not dissimilar to what we saw at the beginning of the internet. Like if you go back and you read the cypherpunk manifesto, it's all about, you know, like peer to peer everything. And instead, now today, everybody communicates on the centralized platforms like Google, Facebook, Twitter. So I do wonder how this is all really going to play out. Some of the really promising things that I've seen that give me hope in one direction are maybe things like, you know,
Starting point is 00:28:45 these ideas that we're seeing in projects like Tezos, where a governance is built in. I kind of like this idea that you could have the majority of, of people kind of dictate what happens in a network because I feel like what I do see a lot online and in our government is that a small minority can hijack a system because maybe the vast majority of people want things a certain way but are not really motivated to go out and change them or to manage them because they're not in the minority whereas the minority is sort of motivated to go out and change things because things aren't going their way. So sometimes they feel like, oh, well, you know, maybe in these decentralized systems,
Starting point is 00:29:36 we might see that the majority can prevent these systems from being hijacked by these really interested minority groups. But then I also wonder, especially with kind of like proof of stake systems, will these just turn into oligopolis where a few powerful players with a lot of tokens, get backers, you know, maybe because people, you know, it's like the delegated proof of stake idea where maybe I'm just kind of like, yeah, you know what? I'm not going to spend all that time learning about all these different decisions. So I trust so and so and so and so then starts making all these decisions for, you know, thousands or tens of thousands or hundreds of thousands of people, maybe even millions
Starting point is 00:30:16 someday. And then we just start to see kind of the same phenomenon happening in these systems. So so I really, I don't know. I feel like that is a big question mark. But someone who has also thought a lot about this and who I actually would like to get on the podcast, but you might maybe read some of her stuff as prima Vera Dave Philippi. She is an academic and a lawyer and she, I think is actually even working on a book about this. So you might check out some of her writing. Okay, next question is from Mike Kuntz. Explore the idea that this bubble is the correction. The given is exponential growth while the mini crashes are pace adjustments. So this is an idea that I'm open to. When I was reporting the cover story, Olaf did say to me that he felt that the space and the huge
Starting point is 00:31:11 run-up that we've seen in prices in the first half of 2017 is sort of the industry catching up because it has been in the doldrums for so long, you know, kind of post-Mount Cox hack and during the whole blockchain, not Bitcoin era. And I've heard this from other people. There was someone who came up to me at Ethereum, and I'm sorry that I don't remember who you are, but I think he was involved with consensus in Brooklyn, consensus systems. And he said to me, oh, well, maybe these valuations aren't really out of control. Maybe these are the new valuations that we'll be seeing for decentralized projects. And I, um, I am open to that idea.
Starting point is 00:31:57 You know, I'm not going to, I'm not going to say no, that's wrong forever and ever. But if you read the cover story, I did open it with these questions about, for instance, the valuation of nois, which I do think is a very legitimate question. You know, if we contrast Coinbase, which is five years old, has millions of customers, has made scads of money and has a really sterling reputation in, this industry that has really so far and even still is totally wild west. If Coinbase is only now just getting a valuation of $1 billion, then the idea that NOSIS should be worth $3 billion, which is the valuation if you take all the future tokens into account, then that valuation is just so questionable. And Martin Copleman, who is one of the founders, agreed with me actually on this when I interviewed him. And at the time that I interviewed,
Starting point is 00:32:54 him, the tokens were $118. That was the price of the day we talked. And, you know, I said things to him, like, you know, are you comfortable with people spending that much on your tokens? And he did admit he wasn't comfortable. But the thing is that that price, it's $233 today. So it's even like basically double. However, you know, he's not here to talk about this. In what he did say to defend himself and this did get cut from the story is he talked about. about how they reserved a huge portion of the tokens in order to foster development on NOSIS and to reserve that to make sure that the project succeeds. I do think that then NOSIS runs the risk of being classified more like a security, at least according to the Howie test,
Starting point is 00:33:43 which as I mentioned, we went into kind of in-depth in the Coin Center episode. Yeah, because that is one of the problems of the Howie Test, which is whether or not you, whether or not the value of that asset depends on a small group of people. And so you could argue in the case of a project where they haven't released that many tokens and they've reserved so many that are kind of in their control that, you know, maybe it's, it is more like a security. Anyway, you know, that was how he described kind of like why he felt still that the way that they had conducted their auction was actually a good idea, even though he did feel that, you know, later on with the price that it was. trading it on exchanges, you know, maybe that that wasn't really the best price for people to be buying it at.
Starting point is 00:34:29 However, one less thing that I did want to say about Martin is I really think that he's a class act because after we had that really tough interview, I got my new position at Forbes and I sent an email to a whole bunch of sources telling them about my new role. And he wrote back, congratulations. And so that based on how I grilled him, it was well deserved. So I thanked him for understanding that my role in this community is to ask people tough questions and I was just doing my job. But back to your question about exploring the idea that this bubble is the correction and that the given should be exponential growth and many crashes are, well, you're at pace adjustments. But now I'm wondering if that's auto-correct and you meant price adjustments.
Starting point is 00:35:11 So I am open to that idea. However, as you saw in the cover story, we use the word bubble liberally in the tagline and in the story itself, and I do still think that many of these tokens will lose value. Not all of them will succeed. A lot of people are going to lose their shirts. Many people already have. I didn't get to write about some of the stories that I uncovered of people losing quite a bit of money, but that has definitely happened. Okay, next question. Doug Black, hi there. I'm brand new. Literally five days to the world of cryptocurrency and blockchain technology, but I'm quickly becoming enamored with it. Doug, this was exactly my experience. I'm sure it's the experience.
Starting point is 00:35:50 of like every other listener to this podcast. So he says, I love that I can make money, learn new technology, and invest in the growing community. And he asks, for a person new to blockchain and crypto, where do I start? Where do I start in investing or mining? Where do I start in learning to develop for the blockchain? And I'm going to lump this together with another question from Alex Kluyev, who asks, aside for your podcast, what are some basic resources where beginners to the space should start to learn about the technology, the people involved in potential opportunities for entrepreneurs. So a few of the good resources for technology, I would say, or just kind of to get your bearings would be obviously the Bitcoin white paper. That's probably the first place to
Starting point is 00:36:33 start. He also think the Ethereum white paper is good. There are a whole bunch of other really good resources. I know people really like Andreas Antonopoulos, who is also another previous podcast guest. He's written a few books. He's also does number of videos. He speaks all around the world. So you just look for his name on YouTube. You will find a whole slew of videos he's done. I've also seen that, and I haven't taken any of these, so I can't really vouch for the quality of them. But I've seen people also talking about like a Coursera course. There's also a course offered by the University of Nicosia. I think on Khan Academy, me, there's also something. So you guys can also check those things out. As for getting to know who the
Starting point is 00:37:22 people are in the space, Nathaniel Popper's book Digital Gold, I think, is a really good early history that brings the story alive through the characters in early Bitcoin. So even now, sometimes, because obviously a lot of them are still working in the space, I will pick that up again to just remind myself kind of like, you know, what this person was doing, like five years ago or whatever. Other places where I would look to get to know the characters are Twitter is a really big one where, you know, you kind of follow all the right people and you start to get to know them just from seeing them regularly in your feed. And there is also several different reddit subreddits that are good to follow like Bitcoin
Starting point is 00:38:09 or RBTC or our ETH trader or our Ethereum, our crypto. are cryptocurrency, our Bitcoin markets, there's a whole bunch of those. There's some really good Slack channels. One that I like is coin fund, but there's a whole bunch of other ones that are popular like Cryptocopia. And then there's also some telegram channels like I know Whale Pool is where a bunch of the traders talk. I've seen other ones like, although some of these you have to pay for it, like Crypto Gambit and Wolf of Polonius, I think just started one. So those are some to check out for mining. It really depends on which coin you want to mine. Some of these, like Bitcoin in particular, I would say probably, is going to be a little bit challenging
Starting point is 00:38:54 because of the electricity costs and because of the ASIC costs. But I think some of the other coins maybe are a little bit more friendly to kind of like a hobbyist miner. Maybe they use like GPUs, for instance. I'm not going to pretend to be a huge expert on mining. But as far as I understand. I think with Ethereum and Zcash, you kind of more everyday people can mine. But if I were you, I would maybe Google that a little bit because I'm, I'm, this is not something I've explored in depth. And then as for where you can learn to do some blockchain coding. Oh, actually, sorry, I meant to mention earlier that I have also heard about another educational organization called Blockmatics, but I again, haven't checked out anything that they're doing,
Starting point is 00:39:41 but I think that's another one kind of like the Khan Academy and Coursera that I mentioned earlier. But as for coding, there's also, I think Bite Academy, B-Y-T-E is a big one. Consensus Systems apparently also started a new one. And Code Academy may have one. And then there's also one called B-9 Lab Academy. So I would check those out. And then as for opportunities for entrepreneurs, I would just get in a whole bunch of Slack channels. see maybe kind of other people that want to work in the space.
Starting point is 00:40:15 There are, I think, some developer lists. Like, I know there's obviously the Bitcoin talk list. I'm sure there are other lists. You can get in and talk to other developers in the space. But again, the developer part of it is something that I'm not incredibly familiar with. So hopefully that is enough for you to get a start. All right. Next question is from Don Casey Rowe.
Starting point is 00:40:36 And I'm super excited to have a question here from a woman. she says what are the top things beginners do wrong regarding security okay so i don't i don't i don't know what the top things are but the main things i would say about security are that there's a spectrum in the ways that you can handle security and by that i mean that people who are very tech savvy and one, a great degree of autonomy and are against kind of like using centralized services, those people will really want to handle the tech themselves. And then those who maybe don't feel quite as tech savvy feel like they would rather have a trusted service that is a professional at handling security might help them out a little bit better. Those people can use centralized
Starting point is 00:41:29 services, but there are risks involved with that and also really good ways to mitigate those risks. So let's actually start talking about that risk because that's actually been a huge, huge, I guess, problem that we've seen in crypto, which is that a lot of people holds their crypto on centralized exchanges, but then, or services like wallets, but then if they have two-factor authentication with their phone number on the accounts, their crypto has. has been stolen. And by that, what I mean is, let's say your hacker figures out that you have your phone at like, you know, Verizon or something. The hacker will call up Sprint and pretend to be you. Maybe they've figured out your birthday from online or they, you know, know, your mother's made name or whatever. I don't
Starting point is 00:42:19 know. And they convince Sprint that they're you and they say, hey, I want to port my number, which means, you know, move it to another carrier. I want to port my number from Verizon to Sprint. And then Sprint goes to Risen. It's like, hey, Don wants her phone number over at Sprint now. Give it to us. And Verizon hands it over. And Sprint now has handed your phone number over to your hacker. So your hacker then goes to, let's say, Coinbase.com or Google.com or Twitter.com or Facebook.com or whatever. And types in your email address, but then hits forgot password. then the service will say can we send a code to your phone and then that hacker will get the code sent to their what is their phone it's no longer because your number is now associated with their phone and then they will proceed to change your passwords on all these accounts and lock you out and then maybe they'll move your bitcoin and or your Ethereum or whatever and then you're totally out of that money because as you probably know, transfers on blockchains are not reversible unless the person who's received the money actually just sends it back.
Starting point is 00:43:35 So what you would do then is to, if you want to use those services, because maybe you don't trust yourself with hardware wallet or a paper wallet or whatever, you would instead use Google Authenticator on your phone, which is an app that generates codes. I think it's like every 30 seconds or something. I'm actually not sure over what span of time. But then instead of having a code texted to you, you just pull up the Google Authenticator app and you can create different codes. So like you can create one for your Gmail and one for your Coinbase and one for your Twitter and one for Dropbox, whatever. Then every time you log into one of those accounts, it will ask you for your code from Google Authenticator. So that's one option. another is to use something like a UBKee, which is a physical device that you can put into the computer
Starting point is 00:44:29 that tells the computer, hey, it's really me because I'm the only person that owns this device. So that's kind of a way of managing that. Another way that people do it on centralized services is to do multisig where it's kind of like if you maybe are like a CEO or C, you know, XO, and you want to make sure that checks don't go out for more than $10,000 unless two out of three people in the C-suite have signed off on it. That concept is what applies here for multi-sig. So you can also do that. And then if you want to manage the tech yourself, you can get your own hardware wallets like Trezor or Ledger. You can actually even create a paper wallet where you put your address on a piece of paper.
Starting point is 00:45:18 and send your coins to it. If you do that though, then obviously you would want to probably create multiple copies of this and locate them in different geographies and in places where you know they are secure. So you could do something like a safety deposit box at a bank or multiple safety deposit boxes. But that I would say is probably a way of handling it yourself, which and one other thing I wanted to say about that is just that some people will make this choice based on whether or not they're actively trading their crypto or not. So if you are actively trading it, then you probably don't have much of a choice but to keep it on an exchange. But if you're not, if you're just sort of buying and
Starting point is 00:46:02 holding it, then managing the tech yourself is probably, you know, something that you might prefer to do. So you also asked about security without having to be a career hacker. And I just wanted to use this as a jumping off point to talk about the numerous scams that we're seeing in the space. I personally have also been targeted by these skins or I've seen them in some of the Slack channels. You should always, always, always type in the URL yourself and double check it and make sure that you've typed it incorrectly. Don't click on links that come through like Slack channels or to your email. I have received emails from what looked exactly like an official Coinbase email. I don't remember what it said, but, you know, was kind of like, oh, you know, now that I think about it. I think it said, hey, somebody's been trying to steal, to access your Coinbase account. Like, you know, make sure they're not, that nobody's got your password and click here to enter your password and, like, secure your account or it was something like that. And I was like, oh my gosh, and I clicked. And then I was kind of like, wait. And indeed, I was clicking on.
Starting point is 00:47:14 coln base, C-O-L-N-Base. And then the other one was, it was very clever. I don't remember, but so one used, oh, and the other was C-O-N-Base, C-I-O-N-Base. And then I've seen other ones in Slack channels like, I saw one the other day where it was saying that an I-C-O-FOR or something called P-I-L-L-A-R, that there had been a scam going around where, you know, because these are sans-Sera fonts, which are the ones that don't have the little seriffs on the letters. And so the scam had put in a capital I in place of the lowercase L, you know, to get people's ether, I guess, sent to them. And then another one that I saw was
Starting point is 00:47:58 some kind of notice went out about how brave attention token was having its second, its follow-on ICU or something. And to be honest, my initial reaction was, oh, my God, they already raised $36 million in 24 seconds, and now they want more money. And initially it was outraged. And then I very quickly realized that it was misspelled and it was a scam. So anyway, okay, next question from Tony, who asks, what do you think about Ripple XRP? Do you think it will ever get to number two or even number one? And then he also wants to know what I think will happen to XRP once Ripple initiates escrow.
Starting point is 00:48:37 So the number one thing I've learned about covering the space is that, predictions are just useless. Like, I feel like the whole space every day is just so unpredictable. So I would never say never about anything, but I highly doubt that Ripple would ever get to number one. I think there was a brief period when it was at number two. I did talk with Chris Berniske about this, who is one of, if not the smartest people in thinking about the true value of these assets, one of the smartest. And he said that he felt what we would need to see in order for XRP to really appreciate is that the banks that are using XRP to do correspondent banking, meaning to do international wire transfers, that we would need to see them maybe start to hold some XRP
Starting point is 00:49:23 and reserve for that purpose. And we're not quite seeing that yet. And I agree, you know, Ripple for the last few years, I have put that company on the Fintech 50 list. I do really think that it's tackled a really smart use case. And it's been really smart in its strategy. for getting these different partners on and we're already seeing, you know, it has these huge networks in Asia, which I think, you know, will enable kind of like a lot of volume to happen someday. You know, I don't know where it is right now. I haven't spoken to them in a while. But I think the fact that it's not as decentralized a currency as some of these others and is more kind of like this B2B play is going to mean that we're not maybe going to see the same kind of
Starting point is 00:50:06 adoption that we will for a more kind of like true public crypto. And so, you know, when you ask what will happen to the price of XRP once Ripple initiates escrow, which for those of you who don't know, ripple the company realized that, you know, once the market cap started going up, they realized that people might be a little bit nervous about the company's influence on the price because they have so many coins. And so they said that they were going to lock up a whole bunch in escrow and just release like, I forget the amount. a certain amount every month. You know, I don't know. I think they were just doing that to quell market fears, but I don't know if that's really going to affect the price. I do, as I said before,
Starting point is 00:50:44 still think that that sort of demonstrates that this company kind of has a lot of influence over how well it does. And so for that reason, I have a feeling a lot of people who are kind of more into the decentralized web are going to shy away from it. So then the next question is from Phil Ferraro, who asks, do you think that blockchain can be used in the future for political purposes specifically at the local level. Would it be possible to replace politicians with a direct vote on blockchain? So yes, this is something that I've thought about a lot. I've written about it a little bit. And someone who had some really interesting thoughts about blockchain and governance was a lawyer and coder at Coinbase named Jesse Posner, who I quoted in a previous article I wrote on this issue.
Starting point is 00:51:29 So I do think that this is possible. And I know that companies like Bitfury are working a lot to apply blockchain technology in kind of governmental applications like, you know, for land titling and stuff like that. But I actually think what we're going to need to see before we see this vision that you've outlined here, where blockchain can be used at the local level for direct voting and stuff like that, I think we're going to need a huge, huge buildout of this technology, particularly in areas around like identity and and also even just getting voting systems on blockchain, which is going to be a huge undertaking. You know, oh, this is another episode people should listen to. Catherine Hahn talked about this kind of stuff in her episode,
Starting point is 00:52:14 which was the last episode of season one, so it was the 12th episode. She talked about how, I don't remember the exact number. It was several thousand, maybe like 3,600 or something, but if you look at even something as simple as like birth certificates, I think she said that there's 36 hundred different ways that municipalities around the country structure them. And so there's all different kinds of standardization that's going to need to happen before we even get to this vision that you've outlined. So yes, but on a long time scale. Then you had another question, which was you said, I have zero background in programming, but I would like to start educating myself or taking courses and reading books about the subject.
Starting point is 00:52:58 I was reading a lot about new college jobs and wanted to know if it's too hard for someone to start at Ground Zero and try and writing myself should jobs like that open in the future. Okay, definitely yes. As I mentioned earlier, there's a ton of resources for learning and many of them are free. So definitely check out the ones I mentioned earlier. And I'll just tell listeners, you also did mention in your question that you have the kind of job that will ultimately be replaced by automation. So for that reason, definitely get on it now, especially because this, you know, everything
Starting point is 00:53:28 is just at Ground Zero right now. It's everything's just starting to take off and it's all new. And Pullian Mugiar, oh gosh, I don't remember. At some point I did a story where I used an estimate that he had. And I think he said it was in the low tens of thousands in terms of the numbers of coders there are. But, you know, I do think that there will be a lot more demand. And there really is just not enough. There are not enough people who know how to do this kind of thing.
Starting point is 00:53:55 So if you want to get started now and start educating yourself, I think it's a great time. Okay. We're sort of running out of time. But I'm going to ask one last question. which is, or I'm going to get to one last question, which is the media seems to want to create a horse race between Bitcoin and Ethereum. Is this a fair comparison? Or are the differences only meaningful to enthusiasts? So I do agree that this horse race idea between Bitcoin and Ethereum, it isn't exactly apples to apples. In fact, for sure, it's not apples to apples. You know, obviously Bitcoin is more for payments and store of value. And Ethereum is for running smart contracts. So I think that both of them have carved out really smart niches for themselves that don't really compete with each other. And so it is kind of silly to say like, hey, like these two are competing because they're really not. You know, if anything, I would say like Tazos and Eos are competing with Ethereum, but not with Bitcoin.
Starting point is 00:54:53 So whereas maybe something more like like coin competes with Bitcoin or, you know, Zcash or whatever, because those are cryptocurrencies. see. However, I think what is interesting about this, you know, what you're calling a horse face, is that we did see that Bitcoin was the dominant crypto asset for so long. It was 90% of the whole market cap, 80% for just forever. And then it just started dropping precipitously so, so, so quickly. And so I actually did write an article about the first day that I saw Bitcoin representing less than 50% of all crypto assets because that for me felt like a significant moment. And if we see Ethereum at some point overtake it, which people have been calling the flippening, I do think that will be a major story simply because Bitcoin was the frontrunner for so long. And so anytime you
Starting point is 00:55:47 see that narrative change, you know, that's a significant moment. You know, the fact that they're not exact competitors is, you know, something important for people to understand. But just for also getting the big picture of how the space is changing, I do think it would mean something if the flippinging does happen, which at the moment is less likely than it was like a month or so ago. Oh, and you had one additional question, which was what does this mean for the consumer? You asked, for my view on how consumers might be made to value blockchain recorded data more than they do via conventional meetings, means. And your example was that maybe at the supermarket, maybe somebody could see the provenance on their organic flower.
Starting point is 00:56:34 And so you sort of ask kind of like how we might see people really understand the features of blockchain as opposed to a traditional database. And what I would say here is that I think we're going to get people to really see the value of blockchains maybe through these assets as we're seeing now. I think people are getting that you can kind of trust digital assets. that's crypto assets. You know, obviously there's a certain amount of education that goes into that, but I do think people are seeing to understand that, noticing maybe how quickly they move compared to our fiat currency. I know that's something that I still get a thrill from every time
Starting point is 00:57:13 I use crypto and just transfer it. And it's, you know, even if I'm just doing things like moving it from wallet to wallet, like I find, I find all that just so fascinating to see how quickly it all works. Another one I do think could also kind of bring that home to people is through identity. And obviously that's maybe not the sexiest thing for people to be using blockchain for. But I do kind of wonder like, hey, maybe people will like this idea of getting more control over their privacy. You know, on the flip side, as we've seen in this digital era, people so easily sign away their privacy, you know, by clicking on the terms of an agreement for for basically every single web service and kind of like ignoring a little bit, even this note in
Starting point is 00:58:00 revelations. Or not ignoring, but just sort of like moving on after that. So who knows, maybe, maybe those things actually won't really gain a lot of traction. Okay, so I had like about five million more questions than now I was able to get to. I'm already a little bit over time. But thank you guys so much for sending your questions. And I'm really sorry I wasn't able to get to all of them. But you gave me great ideas for future questions to ask other guests. and for future stories. So keep checking out my forms page, which is Forbes.com slash sites slash Laura Shin. And I'll link to that in the show description of this episode. And don't forget that Unchained comes out every other Tuesday. Please share this podcast with your friends and on social
Starting point is 00:58:42 media. And remember to review, rate and subscribe to it in iTunes, Google Play, Stitcher, tune in, or IHeart. Thanks again for listening.

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