Upgrade - 105: The Illusion of Clicking

Episode Date: September 7, 2016

Jason returns from the Apple Sept. 7 media event and is immediately questioned by Myke about the new iPhone 7, Apple Watch series 2, EarPods and AirPods, and all the other announcements.

from relay fm this is upgrade episode 105 today's show is brought to you by casper squarespace and help spot my name is mike hurley and i am joined fresh from the bill graham center auditorium center auditorium Center in San Francisco. That's where they show off all the auditoriums. Hi, Mike. I'm here fresh from the Bill Graham Civic Auditorium in San Francisco. And now I'm back home talking to you. Not a car cast this time because that's only one I'm driving back from Cupertino

and it takes a very long time. But I live fairly close to San Francisco, so there was no need. I'm here now. No car required. So, of course, we have all of the news from the Apple event to talk about today. The new iPhones, the new watches, and the paraphernalia that went around them. But I figure we should start this episode with the scoring of the second-ever upgrade event draft. Yes. Now, we were talking in the talk show as well as on Twitter with many people about this.

So the talk show that you do now, which is a lot of fun, which is a bunch of us kind of talking through what happened. There was some point scoring there. And then we also, people were talking to us on Twitter. So basically the reason I mentioned this is I already know going into this that there is contention this time for many of the points.

So I want to go through it. Now, however, I believe that even with all of the contention, I think that I have you as winning. Yes. Well, that's good. Even with all of the possible contention. That's good because I still want to go through it because I think it's important for the final score.

All right. So let's go through it round by round. I'll put a link again in the show notes so people can grab the scorecard if they want to. I saw there were a lot of people scoring along at home, which was awesome. That was exactly what we wanted people to do. So I'm happy that everybody did that.

But I figure, should we go through point by point? I think so. So the round one draft picks were, for you, no headphone jack, which we know, no headphone jack on the iPhone. I went dual camera on the Plus. Yep. Point for me. Second round, new iPhone, point for you.

Yeah. I went with Apple Watch 2. Yeah. We'll go with that. Right? I mean, the name isn't exact but we'll get to that yes um four points force touch home button yeah yeah we got that um i don't think they're calling it that but um i don't think apple calling it force touch home button are they

they i think they mentioned said it was force sensitive just like anakin skywalker uh new iphone colors now when i made the pick um this is a point to me but we all expected blue there wasn't a blue no we have two black colors now which we'll get to later on uh lightning then round four lightning earbuds so basically we're three three at this point yep lightning earbuds included ding that was a point for you uh this is my first point that i lost the phone is indeed called the iphone 7 i thought that it wouldn't be um now this is where i get to the first contentious point for you jason sure number five new watch bands now there were no new watch bands shown on stage unless they were attached to a model and i'm wondering

if that counts yeah i wanted this too i mean the the it is two new hermes watch bands um and i think they might have put up a slide with some other watch bands anything else but they did show the hermes ones and they did say that but that whenever when they showed them on stage they showed them as attached to the hermes watches the same with the nike one so i'm not sure about this one my feeling is um and it's pronounced nike um yes there you go that's that's my uk show see um my my feeling is that this probably counts although i would be okay if it wasn't a full a full point because those are new bands that even are in the hermes um family their new hermes band styles in that family so that would be my argument there it's not quite what i intended but i think one with like the

two bands a half point here half point is what i would say all right now this one is i know is this has been a big contentious point yes yes watch one is kept around despite the watch 2 existing that this is i mean i would call half point on this yeah i and i agree i think i think it's a half point now as somebody on twitter said but they said they're keeping the old watch around but they did they did they said the old watch is going to stay around and then immediately said, except we're upgrading its processor and calling it a new name. Okay.

It's kind of difficult, right? And we are going to have to differentiate between the original Apple Watch and the Apple Watch Series 1, which is not the same as the original Apple Watch because it's got a slower processor. But the original Apple Watch does not exist anymore. There is the Series 1 Apple Watch,

which is all but processor, right? And I guess that's the way that it is being done. Yeah. So I think that's a half point for me. Yeah. Four and a half, three and a half. I could be a jerk and say that you don't deserve anything for that

because he just said that and it was dumb, but he did say we're keeping it around. And in spirit, that's sort of what he meant, even though it's kind of not because of the hardware upgrade. So, yeah, half point seems fair. Okay, so this was now the first loss for you promoting big things for the spring for iPad. No iPad talk.

I got my 32 gigabyte. Yeah. For the size. Okay, watch two keeps compatibility with old bands. I have this as another contention. This wasn't mentioned. It's inferred, but not mentioned. Well, yeah, it was implied, not inferred. You inferred it. I inferred it. And it's very clearly true. The model they introduced is compatible, and therefore, it is real. So I don't see the issue here. I mean, I wasn't picking.

The rules of the draft that we have set out previously are it must be set on stage or be on a slide. Yeah, but I wasn't picking that they're going to mention compatibility. I was picking that they were going to release a watch that was compatible, and it is completely compatible. So I think that's a full credit for me. Okay, if we're going to give you this, there has to be a change of the rules going forward.

Because our rule has been, it must be set on stage or shown on a slide, and that was never addressed. The Apple Watch, I mean, they showed the Apple Watch using bands. It looks exactly like the old Apple Watch. The bands look exactly like the old Apple Watch. Looks doesn't mean it's, you know,

just because something looks that way, they could have changed something inside them. We're not going to play this game again anymore if you behave like this. I'm going by the rules that we set. All right, so, okay, I'm going to give you this point, but in the future, there will now be an addendum made to the rules. We're going to have to be more specific, yeah.

I think we're going to see a watch that is compatible. Yeah, see, you know, with tea leaf reading, somebody did mention in the chat room implied that there are new bands there are new bands yes but they didn't show them they didn't show them on stage and i agree with that that i i'm really my case about the new bands has to be based on um the hermes uh bands that we showed that we that we saw not the ones that are actually new that were in the press release because they weren't on stage. That is absolutely true.

But I saw a watch on stage. I saw it with my eyes. It was completely compatible with the old watch band. So we're going to give you that point. However, now going forward, it can be also something that looks visually correct. Yeah. All right. Okay.

So then we go down. I got the watch to a GPS. Ding. You got your musical performance. I got water resistance. Boy, did I. I turned off, so I have no idea what Sia did. But it looked involved.

On 9, we both lost here. No new Macs of any kind. No iMacs or MacBook Pros. You got a live game demo on stage. In fact, you got three of them. I got no MacBook Pro with the function bar. we get credit for motion no frank ocean so the rationale when i picked frank ocean was that he was the highest profile person to have a recent apple music exclusive um and then on monday sia dropped an apple music exclusive and uh she was

the opening act so there are the closing acts so there you go but i and i i'll say i only get somebody tried to give me three points for the game demos on stage there were three live game demos on stage but i only get one point for that and it's called uh it's called iphone 7 not the iphone so i was going for it so in the end it seems it seems like what what our draft came down to is that you tried to get two points for the Mac and I only tried to get one point for the Mac. So you won by a one point victory. Yeah. Which is, it's unfortunate

because we've had to make an addendum to the rules. However, we will go with it because otherwise it would have been a draw and what fun would that have been? So seven and a half to six and a half. We are now one draft apiece. I wonder if there'll be any more drafts before the end of the year let's address that right off the clock are there going to be any

more events this year jason we got nothing on the mac at all and in our ask upgrade section i'm bringing this up now i think every single person wrote in to ask that question are we going to see anything in the mac this year ah i don't know you would think so now that intel has announced that new processor family i mean this is the killer is like is apple going to release new macs and then have a new intel processor generation ship like three months later and you know i think maybe they are i had a funny funny conversation. I was talking to John Gruber right when they opened the doors. So John and I kind of talked as we walked in and we were talking about the Mac not being at the event because we figured that would be the case and what would they do?

And I said, you know, two years ago, they just did the town hall event. And he pointed out, yeah, but you know, Tim stood up there and said, this is probably the last or this is going to be the last town hall event. And I said, well, he did say probably, right? And Gruber made a really good point, as he often does, which is he said, well, you know, back then, everybody probably figured they were shipping those new Macs in the summertime. Back then, everybody probably figured they were shipping those new Macs in the summertime. And then it didn't happen. So I thought that was really funny.

The idea that they were confident they wouldn't need a second event in the fall at that time. And now, if they want to launch the Mac before January, they need a second event in the fall, maybe a town hall. So that's going to be – I realize I'm wish-casting here, but that's going to be what I'm going to say. My hope is that we're going to see an event next month just like we did two years ago when it was iPad and Mac, that we will see a Mac event. It will be at a much smaller scale than this because the fact is most of the people who are at these events, these huge events are there for the iPhone. They're really not there for the Mac. The last time they did a Mac only event, it was a very reasonable guest list because the people who are interested in what Apple's doing on the Mac are a lot fewer than the people who are interested in the iPhone. So that's my hope is that they will need to do something. They will need to do a demo. They will want to show off this new touch bar,

whatever thingy it is on a MacBook Pro. So that's what I'm going to hope for is next month. But who knows at this point? It's been so long, but who knows? All right, let's take our first break and then we're going to jump into the event. We'll go through chronologically, talk about what was discussed today.

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All right. So I wanted to put in the show notes, you probably haven't seen this, a great video that Apple did, which is the whole event condensed into 107 seconds. It's really punchy and fun and fast-paced.

You have to basically be a speed reader to do some of it it's brilliant it's a really really great video these are usually the types of videos that like i think i saw kyle's the gray on twitter say this like they basically sherlock the verge this is like what the verge does uh but apple did it and it is brilliant so i'm going to put that it's called don't blink which is a great uh kind of a great line that they use like don't blink or you'll miss it kind of thing which is fantastic go and watch it will be in the show notes started off with cook and cordon uh i think this is a great little fun intro it makes a lot of sense this isn't just like a celebrity for celebrity's sake right because

they're going to be doing the carpool karaoke thing uh singing tim was hilarious um and he was cheating did you see him reading lyrics yeah yeah he did get he did uh i can i know the lyrics of that song my uh my son's uh graduating class what fifth grade graduating class they sang that as they left the elementary school so i know that song but uh they did have him do sweet home alabama he could do the leonard skinner lyrics he was fine on that he knew that I thought that was a great start I don't know why Pharrell was there and I don't know

how or why he disappeared but he did like all of a sudden Pharrell was gone Pharrell is a magic creature he comes and goes at will he is just that Pharrell his hat calls him back home his big hat. Now, for everybody watching along at home, Jason,

this was where everything went wrong. Oh. At this point in the keynote, the at Apple Twitter account tweeted all of the iPhone 7 features. So in case you don't know, Twitter had set up this, well, Apple had set up this Twitter account at Apple, which has not tweeted but has been leveraging the ad functionality to send tweets to people, but they don't show up. It's this weird Twitter ad thing.

Now, they had obviously scheduled these ads to go out. I don't know how or when or why, but they were tweeted too early. They were tweeted at this point at the keynote before anything had happened. We found out that the iPhone 7 was waterproof. We found out that it was in jet black. We found out that it was dustproof. We found out about the A10 processor. That there was no headphone jack.

That there were air ports. Everything came out at this point. Someone got fired. Yeah, I suspect so. Between this and one other between this and one other uh announcement in the iphone that we'll cover later uh i suspect some people are hurting yeah and i actually think it was probably twitter i think like they you know were charged with scheduling this or twitter scheduling tools didn't work properly or something because this feels like

a thing that apple wouldn't do you know maybe i'm just giving them too much credit but it feels like that their pr team is a little bit more reserved than this like it would take three people with four different keys right to to set these tweets off somebody somebody clicked uh click the wrong button for sure so but then we have the games demo And I am so frustrated about this. I'll tell you why. Shigeru Miyamoto came out and announced Mario Run. Yes. The reason this frustrates me is last year,

I think it was probably on virtual, me and Federico predicted this exact thing, that Shigeru would come out on stage and that they would be making a Super Mario Infinite Running game. I remember that. In fact, I had that moment of thinking, did somebody not have this as an idea? But you're right, it was for like a year ago.

So it may have been connected. It may have been virtual. I don't know. But this was huge. This is huge. This continues Nintendo's march towards the holiday season of doing things when they haven't got any games to sell so nintendo basically have nothing to sell this holiday season their home console

there's nothing happening because they're gearing up for a new console launch and reveal uh the reveal later on this year and the launch next year at the nx they have some stuff on 3ds but there's not really a lot there so there's a couple of things like that little NES mini, which is like a little nostalgia hit, but now we have Super Mario Run. Now, it was a great presentation on stage. The game looks fantastic, you know, one-handed. I can't wait for it. This is exactly the game that I was hoping Nintendo would make. There is a bit of a cloud hanging around the pricing. So on stage, Miyamoto says that it is going to be one price up front. However, in the App Store

listing, because there is an App Store listing, you can go and hit the notify button. This isn't the first time Apple did this. A lot of people have been saying that. I believe, do you remember that Ninja game that they showed off with the ninja? You could control him and bounce him around? Oh yeah, yeah, yeah. Yeah, they did a notify thing

for that i believe um but uh or like a pre-order or something there was like a page in the app store for that game in advance but underscore uh david smith very quickly saw that the the app store listing notes that it has in-app purchases so i don't really know what's going on here my thinking is that they have changed the business model between now and then could be could be it also could be that they're they're going to offer some sort of in-app purchase but it's not about like gameplay that it's about it might be like some premium you can uh maybe put mario in some different costumes but this does kind of go you know because like basically the way that miyamoto kind of phrased it on the stage with bill trinan who i love of all my heart if you're a nintendo fan bill trinan is like the best person in the world

um bill or he is an executive like the guy who was out on stage with me but he's an executive but he translates for miyamoto all the time i don't know why they do it that way but that's how they do it yeah well and it was like i mean translates but also it was almost just like they were reading the script in parallel yeah yeah so it's they yeah they work together like that it's really fun but it might be that like all of the levels are available we'll wait and see but it's a little bit cloudy right now it's going to be out for the holidays the price is announced later but ios 10 launch will bring mario stickers this is awesome i saw a lot of people saying like um what kind of cut did nintendo get what kind of deal did nintendo get i don't think anything i think nintendo need this more than apple does quite frankly this this was always going to happen this game um and i think that what nintendo have got is like the

special promotion in the app store already with the notify button and they're going to get a ton of promotion at launch uh i don't think they will have got much of a special do if they got anything yeah nintendo really need this right now and their stock price went through the roof i'm sure it did i i mean yeah yeah there was an update on apple in education um i don't know what the connect ed um thing is about i believe it's a us thing i'm not 100 sure but uh apple are donating uh 4 500 max and ipads to teachers they're putting apple tvs in classrooms and donating more than 50,000 iPads as well, which is awesome. Yeah, that was like their feel-good moment

when they talked about that. And they talked about there was the number. And then also they talked about like a learn-to-code initiative that's based on Swift Playgrounds so that the next generation of programmers learns using Swift. And then

something crazy happened. Something nobody ever would have predicted. Nobody could have predicted it. Because why would you? Real-time collaboration in iWork. Which I had a moment where I thought, didn't they already say

that they had this, but they didn't? They had something. They had iWork in the cloud, which is a collaboration tool which is not really that good at anything. I will point people to an episode of The Prompt. Oh, the best episode. Which we have now over the RelayFM.

It's episode number 20, Take Action, where during the course of the episode, we attempted to try and use iWork for the iCloud, which was the previous method of collaboration, not too long after it was announced, and it was a disaster. So since then, nobody, well, we have never had any faith in

Apple's ability to do this. But they did a very interesting demo on stage where they collaborated on the actual keynote, which was being delivered. There is collaboration in, they showed the native Mac app, but they didn't show anything else. However, on the iWork page at Apple.com, it says that you will be able to, your team will be able to edit a document spreadsheet or presentation together in real time on a Mac, iPad, or iPhone, or even using a PC with iWork for iCloud. Now, I don't know when this is coming out. I'm assuming with iOS 10. I don't recall them saying it, and the site doesn't say it. Maybe it's out today. I don't know. I'm interested to try this. But now that Google Docs gives me what I need, I can't imagine

moving anything. But it's great. I mean, I might use numbers more. I might use Keynote a bit more with people. But I'm pleased that they're doing this. It was an impressive demo. It's in the native applications, which is great, not just on the web but um all right like i don't know why they're doing it well i mean the reason that it was in this education segment right i think is is that which is what they're what they're trying to do is say we have lots of apple devices in education and we want them using our stuff and not google docs we want to be able to provide our own stuff and so they don't have to go to google docs or microsoft and they can come to us and they will get these things because these are things that their customers in education want more than anything else.

I mean, I suppose there are work groups that are going to use iWork to collaborate. That will happen. But really, I think it's telling that this was in the education segment. So it should be like iCollaborate in education instead of iWork maybe. I don't know. But I hope they did it right. It'll be interesting to see how they did it. Because real-time collaboration for some tasks in certain work groups is fantastic.

And, you know, and we use some of that, although it's not usually too real-time with us. But it's definitely something that you and I use and other podcast hosts use. And we used it in Macworld to write stories all the time. And there are lots of good uses for it. And maybe, you know, we'll see. We'll see how it, the demo was great. We'll see how it actually works in practice and who it's for. Yeah, I will give it a go as soon as I can.

We'll have to wait and see. So then we moved into the Apple Watch. Tim started by talking about all these customer satisfaction and stuff like that but there was an interesting tidbit that apple is now second only to rolex in watch brands and they're the number one in smartwatch i think this is in sales right i think yeah that's really interesting for and that was in 2015 and that was with only it only on sale for whatever eight months or something like that which is cool congratulations i mean i don't you know i think it's worth noting but i don't have much to say on it i don't know how big that market really is

no and the number one smartwatch and number one smartwatch and customer sat which is uh yeah you gotta have customer sat you gotta WatchOS 3 features will walk through again. We know all of that. We've been through all of that. But that's coming on September 13th, WatchOS 3. So I'm looking forward to that. I think everybody is. They then brought out their second game demo,

which was Pokemon Go coming to the Apple Watch. They've built an app which has complications for hatching eggs. They have good notifications animations look really good yeah i thought that was really smart too because if you've played pokemon go you know that one of the problems with pokemon go is that the way that they built it you it's really stupid you have to like carry it around open um because the only way you can see if there's anything even though it's a location-based game and it's encouraging you to walk you have to carry it around or put it in your pocket

with the screen unlocked in order for it to work. So the Pokemon Go Apple Watch app actually does everything you might expect, which is if you go for a walk and you're trying to hatch eggs, you get credit for the walk. It uses the fitness APIs on the Apple Watch. And it alerts you if there's a Pokemon around.

You still have to catch it on your phone, but you can just keep your phone in your pocket until that happens and if you are at a geo location at a poke stop or or presumably a gym you get a notification there you can actually um get the stuff at the poke stops without pulling the phone out of your pocket i mean i think this is all it's all the things that i kept thinking as i walked around playing pokemon go that i wished i had had on my apple watch so i think it's a good things that I kept thinking as I walked around playing Pokemon Go that I wished I had had on my Apple Watch. So I think it's a good example of what a companion watch app could be for a game like this. But then they said by the end of the year, aka when Pokemon Go is dead.

It's interesting. I mean, obviously they're working hard on it, but they haven't got out you know it's not out now i think the excitement is starting to wear off with the game i don't play anymore i actually deleted it from my phone i was getting frustrated i think the way that this apple watch app works is you i think you set it as a workout and then it runs in the background i think that's i think it's like hacking it through like that um i think you have to like specifically tell it that you're out walking and then it will show

you things that are happening within the game. Yeah. Yeah. That sounds right. You actually kind of enter into fitness mode. Yeah. Okay. Then we moved into the product itself, the new Apple Watch, which is called Apple Watch Series 2. There is no longer a sport model. There is no longer just a watch model. It is either Series 1, Series 2, and then the material name. So, for example, if you want to buy one of the previous what would have been called sport models in the new editions, it is called the Apple Watch Aluminium Series 2. Yeah. I actually think this makes more sense to me apple

watch series two and then she should finish like rather than sport and watch because calling the i always found it problematic that it was apple watch we always called it stainless steel anyway because the apple watch was the name of the product and the name of the product of in the product yeah and not Always very confusing. And not even the base model, right? Exactly. It was even more confusing. The base model had a name, and then the middle model didn't have a name.

So you have silver aluminum, gold aluminum, and then you have stainless steel, and then you have – that's how they're kind of spoken about now in the product lineup, which makes way more sense to me. Yeah, it's, um, yeah, I, I agree. Uh,

series is funny. This is one of those examples where it's still, they're still trying to give it up a little, a little flavor in the name. So calling it series, Apple watch series two, that's like the second season of a British TV show or something like that. Series two, but it's okay. I I'm okay with it. It it's not apple watch 2 it's got a little more flavor that's in keeping

with the kind of uh interesting naming that they did for the original apple watch and uh but i i yes i'm happy that it's no longer sport and uh and watch the watch watch and the sport watch it's just uh aluminum and uh stainless and ceramic however this is where it gets i don't know why they're doing this that's still called the edition oh sure so that one is called apple watch edition everything else is series one series two is gold is gold gone as far as i can tell it's not on the pages anymore interesting ceramic instead yep but the ceramic when you actually click into it the logo at the top changes well like the heading says apple watch edition okay and that one is like the most expensive base it's 1249 now i mean i think that the dlc

coated one is still more expensive um but that's kind of because you put the extra extra band on it yeah so it's all there's a lot of stuff happening here it's there's there's all very uh very confusing but the naming is at least a little bit better no actually i just took a look the uh the black stainless steel is a thousand so it's the cheapest other than the ms the ms push pushup above that as well. So there's lots going on in this line. There's a lot going on. Ain't no joke about it.

So they really had, like, a very heavily fitness-focused video. Everything about the Apple Watch Series 2 seems to be very fitness-focused. It's now swim-proof. 50 meters water resistance. they have a redesigned speaker system which is kind of cool at the end of the workout they do something where it pushes all the water out of the speaker which is really fun yeah i think it's just using like the vibration

yeah of um of the of the speaker to do it but what they had to do is re-engineer that speaker part um from the original you get the sense they tried to engineer as little redo as little of the case and and things like that as possible but this was a case where they had to do that so it's great this is you know craig hockenberry's been swimming with an apple watch for a while the apple watch is water resistant the first the original apple watch is water resistant but this it's like the three feet or three meter water resistant where you can get it wet and it's fine. This is the 50 meter water resistant. This is when, you know, I, it's very clear they wanted to do this last time and they couldn't,

you know, the waterproofing that they had was not good enough to make claims about things like swimming, even though people have been swimming with the Apple Watch. And now they feel like they can actually make a claim like, yes, it is designed for you to go swimming. Yeah. Like last time you could do it, but they kind of wouldn't say it, you know, because there were people that did it, but now they're like, no, we are very confident in this. Like this works. So I think that's really cool that they got that. Because I have always wanted to do that. I wanted to go swim in my Apple Watch,

and now you can record swimming in the Workouts app. There is a swimming thing in there now, too. The guts of the Apple Watch now have the S2 chip. It is dual-core, 50% faster. It has a new GPU, two times graphics performance. It can now do 60 frame per second animations.

And they have a second gen display, which is two times brighter than the previous Apple Watch. It's actually the brightest display Apple has ever made with 1000 nits. Yeah, it's twice as bright. And the idea here is that they want it to be as visible as possible when you're in bright sunlight. When you're looking down at that Apple Watch, you want to actually see the text on the watch, which is a challenge. It's a challenge with any backlit device in the sun. If you don't know what a nits is, they actually explain it in that video I mentioned at the start of the show.

One nits is the light emitted by a candle. There you go. So a thousand of them. A thousand candles. There's GPS to record your walk and run. It shows you the route that you took on a map. It looks like you have to activate it, right? So it's not just tracking you all the time.

And third parties can use it. We spoke about the cases aluminium stainless steel and ceramic the ceramic is white it has a pearl-like shine and four times harder than the stainless did you get any time with the new watches did you take a look at the ceramic yeah i did i got i got to take some pictures of the new ceramic one it it looks i mean it's what you would expect it to look like it looks like sort of the white version of that uh, and it's not the same material, but it's that feel. The white version of that shiny black model of the stainless. It is shiny white.

Money is no object. This is the one I would go for. I think it looks really cool and kind of different, but I'm not willing to pay that amount of money on an Apple Watch. They have the Series 2 Hermes, and also what we found is there are some new nylon bands, which look really great, and I'm sure I'll be getting more of those. Apple then brought someone from Nike onto the stage. They have a special Nike edition of the Apple Watch. They have a new perforated sport band. It has an aluminum case. And there are

some specific features and kind of apps, I think, for runners. It seems like these are exclusive to this watch. Integrations with Nike Running Club. They have some special watch faces. And there are four colors in that. Do you know anything more about this Nike Plus Edition watch? I don't. Is it exclusive? It seems strange, too, because the way that the,. Is it exclusive? It seems strange too, because the way that the, the,

the, I guess it's the president of the Nike brand, uh, described it on stage is he kept talking about this product as if it was like this new product from Nike that would did all these amazing things. And I kept thinking, but it's an Apple watch. So what's the story.

But I think that's sort of how they're, they're seeing it. So it wouldn't surprise me if like with the, um, Hermes watch faces that are custom for that product that you might end up with the same thing here where this is stuff that is specially integrated. I think the watch face, you know, is unique for sure. Obviously, Nike is going to want to have, have i think apple watch users of all kinds using nike plus stuff so it would surprise me if that if if the only way to do nike plus stuff on the apple watch was to buy an apple watch nike plus edition i think i've taken a look at the product

page yeah um the watch faces are exclusive yeah but then it talks about the nike plus run club app which i expect is available for everyone yeah that's exactly what i was going to say is my guess is the watch faces will be custom obviously these bands and the look of the watch um that that's the you know you'll get the bands with the watch that's how that'll work um and i think this is a really smart idea in fact at one point somebody said um it may have been tim cook or no it may have been um jeff the the what's his name jeff williams yeah uh that it's the largest community of runners or something like that and and that's i mean that says it all like why why

does this product exist it's a nike reaches runners nike has a relationship with runners that brand is so powerful with so many runners and this is the case where you know people know apple and that's fine but nike allows apple to reach way more people than they maybe have up to now with the apple watch because nike has a relationship with them. Those people love Nike stuff. They're using the Nike Plus and the running club and all of those things. Then this will be marketed to them. Presumably this will be sold in places that they might otherwise see Nike stuff. I think it's all good. I think it's good for the Apple Watch as a platform to have a partner like Nike.

And somebody was, I think, on Twitter joking about this during the event, that this is the uh return for you guys stop doing that fit band right and we'll uh we'll take care of you over here and here's the result because they've always had the ipod little thingy right you put it in your shoe right yeah so yeah there's stuff that they've been doing yeah but they kind of stopped doing they They had the Nike band or whatever, and they kind of shut down a lot of that stuff. And there was talk at the time that that might indicate that they were going to work on partnerships, including with Apple,

since Tim Cook's on the board at Nike, right? I think? So, yeah. Yeah. We have clarification via BusinessWire on the Mario app. So Super Mario Run will be free to download, and there will be one in-app purchase to get the content. Huh.

So there is only... No nickel and diming. I can't even think of what the... Paymium? I can't even think of what the term would be. You pay once, it seems like. Interesting. think of the term would be you pay once it seems like interesting so that's going to be in the show notes that's people sending that into me so thank you to all that did uh who's it's good i can't wait to look on the website and find out all the

things that didn't get mentioned in the keynote but as we've talked about i have a lot of that stuff all right don't you worry okay so the aluminium uh so the the nike watch starts at 369 as do the aluminium series two watches yeah uh steel start of 549 these obviously for the smaller ones and ceramic starts at 1249 then we have series one so they took the old sport watch they've put the new chips inside of it not the gps the new s2 chip so it's faster and selling it for 269 for the 38 299 for the 42 so i have two questions for you why are they still selling this product and why did they put the extra chip in it uh wow it kind of feels like those things go against each other right weird way right well obviously i think they wanted to keep it around right they wanted to keep uh they wanted to be

able to sell an apple watch for cheaper and the initial concept for apple is going to be let's take the old model and sell it for cheaper and And then something happened, right? Where they said, you know, we can just take the new chip set, the new system on a chip, and put it in that one. And not do any of the waterproofing stuff and not put the GPS stuff in there. But just that. And for the same price or whatever, something like that. So obviously they had that moment where they thought, you know, we can make it better. And maybe there's a benefit in terms of down the road. Um, I don't know, cause it adds complexity. Now we've got the original Apple watch on the series one, which are not the same,

uh, at least in terms of speed. Uh, I don't know.'t know. It's fascinating. This is a surprise, right? That they would lower the price and yet do something on the inside. It's not that different from what I initially thought they would do with the Apple Watch. I just didn't think it would be this long where they did kind of just a slipstream, just the processor's faster now, but it's still the Apple Watch. Don't worry about it. And they waited until now to do it but um in the end what they want is they want to they want a cheap model that they can sell and i think you could argue that without gps and waterproofing um this is also your apple watch for people who don't care about fitness features as much which i think is a an. But with watchOS 3,

they, in theory, have solved a lot of the problems. So why did they put the extra... Do you mean, like, why did they put that chip in it? Yeah, I... It kind of doesn't make sense. Like, if your reason was to have a cheaper watch down at the bottom, it probably would have been cheaper if you didn't do it. It's confusing, right?

Like, this is unprecedented, I think. Yeah, I think they must have weighed obviously the cost of continuing to produce the old system on a chip or just use the new one and decided it was actually easier for all concerned to switch and it may also be that uh this is the model that they're going to sell they may these two models in the series one and series two they may continue to sell both of these for another year or two and i could see somebody making the argument of like if we're not going to drop this because we want this to be our way in at 269 and 299 let's put at least put the processor in there

weigh in at $269 and $299, let's at least put the processor in there because we're going to be selling this in a year and a half still. And we've learned so much from the old processor. Let's just do it now. There could be something like that in there, but it is fascinating because that was a surprise. That was a real surprise for me. Shipping dates. They're going to be shipping on the 16th, pre-order on the 9th. Are you going to get one of these? Oh, I don't know. I'm undecided. I'm definitely not going to pre-order one.

I expect I will get one at some point. I don't know if I will get it immediately. I have no... I mean, the brightness is interesting, but I have no need for... Speed sounds better. Like, great. Faster, faster, you know? It's kind of what I want.

But we'll see how watchOS... I mean, watchOS 3 is going to help out there too. And I look at this and I think, do I want the support features? And the answer is no. I don't swim. I don't need the 30-meter diving capability stuff. I just, I don't need that. And the GPS, I always run with my phone.

I could see the value of maybe, of if it had data also, of being able to leave my phone behind and still get messages and make calls. But right now it's just GPS, which again, if I was somebody who did stuff without my phone around using the watch i would i again that would be a feature that i would want but it's not it's not there they we know obviously there's going to be a uh an apple watch with

cellular data probably the next one in fact but this is not that one so my uh my gut feeling is that no i won't but you know you never know never say never should i take a break yeah good idea this episode is also brought to you by casper the company focused on sleep that have created the perfect mattress that it sells directly to consumers eliminating commission-driven inflated prices. Casper is and continues to and has revolutionized the mattress industry by cutting the cost of dealing with resellers and showrooms and passing those savings directly on to you. Casper's award-winning mattress was developed in-house. It has a sleek design and is delivered to you in an impossibly small box that's easier to get up the stairs than trying to like pivot a mattress

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So the iPhone 7, our good old friend, Mr. Phil Schiller was back on stage. He was. He's back. He's back, everybody. And we have 10 major features for the iphone 7 first up oh yes top 10 list new design which is a stretch but we have a few things here so jet black which is the high gloss finish is new they have black which is bead blasted aluminium gold silver and rose gold in the colors we have a stainless steel apple logo the jet black they showed a video for it one of my

favorite apple product videos of all time because it just looked insane they were doing the machines the various robot arms that are being used to make those things. Yeah, that's crazy. And it was the most intense of Johnny Ive narration. And I tell you one thing I really liked, Jason, the way that Johnny explained this. And I wouldn't say that like I'm now like, oh, I don't need another design. But I really just adored his explanation. This is the most singular representation of this design like i hear that and i hear a guy who wanted to perfect this design that they've now had over three iterations yeah and they wanted to do everything they could now i kind of like it to perfect it right so they've

tried especially with the jet black one to kind of make it look like it's all one piece yes um and how does that look by the way does it look like it's all one piece it does it looks very nice that's interesting i think i just posted a tweet with a picture because i took some pictures when it was being it was on like a little uh floating on a little post uh and yeah it looks it looks good i i gotta say um as somebody who i i loved the iphone 5 black and um i am not sure which one of these i like more because the space gray you know it is a gray it's not a black and these are um these are both black iphones and i do love the darth vader phone so i'm intrigued by i'm intrigued by those designs um they moved by moving the antenna you know stripes to the to the very top it does um if you're if you're not using a case it does make it a lot less part of the personality of the

phone which you know the stripes across the the sides it was like it was saying look at me i've got horizontal stripes and now it's more kind of trying to hide them on just kind of the corners but the black one uh especially it's like it's you got to look you got to look closely they tried very hard to hide them and there has been a a lot of talk about this online there is a um there are people wondering kind of how the fingerprint and stuff will be and i've seen a few people talking about like this thing's like a fingerprint magnet because it's glossy but the more interesting thing is from Apple's

iPhone page and this is a little note that says the high gloss finish of the Jet Black iPhone 7 is achieved through a precision 9 step anodization and polishing process. It surfaces equally as hard as any other anodized Apple products however it, its high shine

may show fine micro abrasions with use. If you are concerned about this, we suggest you use one of the many cases available to protect your phone. So there's a couple of things here. One, this thing is going to scratch and such. They're basically saying that you're going to

have to get used to it. It's kind of funny to say like, put it in a case. Like, we made this beautiful black thing and you don't get to look at any of it yeah um from me looking at this uh from looking at the pictures and kind of on apple's site and of the the hands-on pictures i think i'm gonna go with the matte black i think that looks cool look at that what do you think of the matte black i'm i i'm intrigued by the matte black i i think that would probably be more to my liking than the jet black i do really like the jet black but i think the matte black just edges out for me i think i'm gonna go with that one yeah okay home button now they talk about the home button the home button now is a is a

false touch home button. And they mentioned this on stage and they mentioned this on the website. It says customizable. Now, the only thing that I can kind of come to a conclusion with is they mean in the false that you need to press it. But that's what other customization is there. I don't think there's anything. But they kept saying it. They said it on page.

And yeah, customizable is a phrase that they're using. And then they went on to talk about the new generation Taptic Engine. We have this new unique feedback. There's different, it now kind of like has a different feedback in different applications and at different uses, you get different types of Taptic feedback.

Yeah. But there's no reason for the home button change given well they said there was a lot of reason given for the for the headphone thing the home button it's just like solid state and what is but i mean yeah i mean that was the that that's the implication the implication is that it's to help with waterproofing and reliability and things like that but yeah yeah it was a little strange and i did wonder about customizable and if that meant you could actually like change what the behavior is on the on the home button or not and i don't know it doesn't none of the pages seem to indicate

anything um how does this feel i've seen mixed reports from the media um gonna take some getting used to i would say i also it feels different then oh yeah oh yeah it is not at all like a force touch trackpad where you click it and think oh my god i can't believe that it's not moving it feels like it's moving but it's not no it feels like the circle doesn't move but there's a vibration behind it i don't like the sound of this jason yeah i don't like the sound that is i mean and again maybe in maybe it's something you get used to maybe so i don't want to have i don't want to well well or you hate it all you always hate it but you never get used to it. That's the alternative, right? But so it may be that it's just the, the shock of having it versus the iPhone home button

that I've been using since 2007. Uh, maybe it's that the idea that I'm actually depressing it. Maybe, maybe it's just the shock and you get used to it and you're like, Oh no, this is actually pretty nice. That may be, but it was a shocker when i uh when i tried it because it doesn't it does not like i said i i was impressed immediately at the illusion of movement the illusion of clicking that i got from the force touch trackpad and i was not tricked at all by this it was not, it was just a circle that I pressed and it didn't go anywhere. And there was a vibration, which is, you know,

that's what it is. But I didn't feel like any sort of like, if I wasn't looking at the phone and I just pressed the home button, what I could have sworn that I, that I clicked down the home button. No, no, it's just,

you push on this, on this force sensitive area and it vibrates a little bit that's it i'm not happy about the sound of this yeah because i had to say like a couple of days ago i remembered that i have the force force touch trackpad because i completely forgotten because the magic trackpad 2 or whatever it's called, it works really, really well. And it's a shame that this doesn't feel too good. We've got water resistance, which is awesome. Dust resistance as well.

Yeah, and we know that they had tried, for those in dusty areas, for those that have dropped their six S in the water, my sister-in-law did this. She, um, she, my dog jumped into a, into a lake and she was concerned that the dog wasn't going to get out. And the rest of us were sort of like waiting to see if the dog was going to get out, but she just jumped right in and pulled the dog out, which was great. My dog's still alive.

It's fine. Um, but she had her iPhone in her pocket. And the fact is, I said, well, power it down and we'll dry it out and all that. But it was fine. It was fine. So we knew that the 6S in some cases was, or some instances, not like a waterproof case, totally. Some instances would be less inclined to die if you put it in water but it wasn't a marketed thing no claims were made so we could investigate and take it apart and say oh this is what they're doing but they're not there yet this one it's official like this is the official it's water resistant it's dust resistant if you drop it in the swimming pool and pick it back up if you drop it in the toilet guess what it's not gonna die and that's that's a big deal because

people drop phones in liquid all the time i have never done it but i know it's only a matter of time until i do and so now i'm happy because now like i will do things that when I go to the beach, I won't mind. You know? I won't be worried. So I'm really happy about this. Probably sand resistant too.

No, it's good. It's a good thing. These are the frontiers of smartphone features that we don't talk about because we talk about processors and things like that. But water resistance and visibility in bright sunlight we don't talk about because we talk about processors and things like that but um water resistance and uh visibility in bright sunlight and cutting down on glare um these are among those and shatterability of the screen right these are the the actual material science frontiers of

smartphones which is we've got this glass in our pocket what are the what are the things we don't want it to do we don't want it to to die if i drop it in water we want it to survive a fall to a to a hard floor these you know this is what smartphone makers need to be working on so it's good to see apple getting the iphone to be officially water resistant for the first time buckle in everyone it's time to talk about the camera here we go huge advancements here um as phil said everything new so i'm going to list a bunch of stuff and i only understand some of it uh optical image stabilization is now in both models both the seven and the seven plus we have f 1.8 aperture which which is 50% more light. 12 megapixel sensor, 60% faster, 30% more energy efficient.

A new true tone flash. It has four LEDs. It can emit 50% more light and it has a flicker sensor, which compensates for artificial light when you're using video. There is a new signal processor inside of the camera. So what kind of like processes the photos, which has 100 billion operations completed every time you take a photo. And it does this in 25 milliseconds. Yeah, this is one of those funny things where, and I think this comes up later when we're talking about the headphones, where it's not like Apple didn't used to have a signal processor.

And it's not like it didn't perform billions of operations. So what we're not being told here is how what happened on the 6s um so this one i thought was kind of funny because i get i get that it's new and it's more advanced and all of that but there's no actual sense of scale of of how does this compare to what apple did on the camera before and my my guess is what they've done now is they hit something like 100 billion or 25. I mean, they've hit a milestone number out of one of those two. Right.

It makes it worth mentioning. Right, but if the old ISP, the old integrated signal processor could do 75 billion operations every time you took a photo in 28 milliseconds, then this is a lot less impressive, right? But they chose to highlight it really because they want you to highlight it really because

they want you to understand that software and uh hardware that their hardware design of their chips and also their clever software is part of this it's not all just in the camera body and so that's why they highlighted it here it's just funny because it would be very easy to report on something like this and saying oh apple talked about the signal processor so it's like yay apple's got this signal processor it's like yeah cameras have that that's not a new invention by apple it may be very very advanced but they aren't really talking about what they did with their previous generation they just want to impress you that they're trust us the hardware has lots of cool stuff in it and it's been i think i want to say it's been two or

three years since they talked about their um signal processor at an iphone event maybe it's been more recent than that improvements to live photos including image stabilization which is great that's like the motion still stuff that google was doing and there are new editing tools that you can take advantage of as a user and And there's also an API for live photo editing now, which I'm really, really happy about. I think that there's something long overdue, even though it's only a year old. But I really wanted this, so I'm happy to doing that. There is also two new APIs, one for raw camera images. So images taken in raw and one for wide color as well.

So you can do stuff with the new things that are doing with the camera there. Just a quick FYI, the new camera size may actually stop some cases from fitting. Be aware of that because the camera is bigger on the 6. Interesting. I mean, obviously on the Plus because it's completely different. But even though the phones are the same size, the way that the cutouts are, like I'm looking at my case here on my 6 Plus, there's no way that lens would fit in there if it's the same size, the way that the cutouts are, like I'm looking at my case here on my 6 Plus, there's no way that lens would fit in there if it's the same size cutout

because the lens is much bigger. So you will probably need a new case. Or just not take pictures. That means not getting a new phone, I guess. There is a 7 megapixel FaceTime HD camera on the front. It also has the wide color stuff the api stuff is is good because what it's saying is look apps can use all the stuff we're not going to hoard this into the into the camera app um and the wide color thing is just

apple's trying to get there that new wider color gamut everywhere every display maybe it's just me because i am i'm partially colorblind. I am not less impressed by some colors, but I'm glad that they're very excited about this wide color. It will matter for some people. It's great that they're putting it everywhere. It will be more vibrant and able to show more colors than displays have previously shown. I'm not sure how big a deal it is for most people. For some people, it's a big deal for most people. Is it a big deal? I don't know, but it's, it's definitely an initiative at Apple. Like this is one of their transitions is they are going to do wide color everywhere on their devices, capture and display. And, and, uh, so good for them, but it, it, I was struck

by how excited they were, especially since they're demoing wide color in ways that are not on a wide color display. They even called that out, right? Yeah, that was kind of funny. Anyway. The Plus. Let's talk about the Plus Club, Mike. Two 12 megapixel cameras,

one wide angle, one telephoto. It creates a new zoom feature primarily. You can get optical zoom at 2x and they have a four times better software zoom which can get you up to 10x software zoom yeah and they also showed a sneak peek of a new feature this is something that is obviously very technically difficult because they couldn't get it ready in time. Shallow depth of field, which is known as Bokeh, B-O-K-E-H. What Apple are doing here is they're using machine learning to recognize people in photos and then blurring the background behind them.

It seems for the time being, this is only for people. It's a new option called Portrait in the camera app. And you can even see the shallow depth of field effect before you take the photo. So it's happening live, which is really cool. And this is coming later this year for iPhone 7 Plus owners. Okay. It seems really, really interesting.

I think this looks great. I'm happy to get a better zoom because there are times where I need it, but I never use it because I know that the zoom just kind of produces not great photos. If I ever want a zoom, I just take a photo and then crop it

because it's basically all it's doing, but I'm just doing it after the fact. So I'm really happy to see this. I'm really happy there's going to be a zoom. I mean, look, I'm going for the plus anyway, and now I'm going to be getting better camera things. And this portrait thing, it looks kind of cool. I want to take photos that look like that.

And I don't have the skills or the equipment to do that. So I'm happy that my iPhone will do it for me because my portraits are going to look better. Yeah, I mean, the idea was on all existing iPhones, you can't do anything. You can digital Zoom, but the field of view is the field of view. And now there's two fields of view. There's a 1X and a 2X.

And the 2X is the telephoto lens. So when you tap to zoom from 1X to 2X, it's just switching from A to B. And then above that point, all the zoom that's happening is it's still, it's essentially still a 5x digital zoom. That's, Apple has decided that 5x is where it breaks down and they don't want you to zoom anymore. But the 5x digital zoom is now happening on the telephoto lens, which they've defined as 2x because it's zoomed in twice as far as the wide-angle lens. Therefore, it's now got a 10x zoom. That's the math of it.

And what's not happening here is Apple's not using fancy software to interpolate between one camera or the other. There's the one camera that is at 1x, and there's the other camera that's at 2x, and it switches between them and that's it that's all that's happening there and the shallow depth of field feature is one where they are using both of those they're using the spacing of those two to be able to detect the depth it's doing depth perception and then based on that, it's figuring out the background, what's far off in the background and who are the people in the foreground, which is clever. But even there, what it's not doing is like calculating out something that makes a picture with a depth of field, with a shallow depth of field with a shallow depth of field there is not like camera one is looking at the people

and focusing on them uh and camera two is purposefully not focusing on the background in order to make it blurry or you know none of that is happening it's literally using the depth perception to detect the people and then using its powerful signal processing stuff blurring the background so it's a it's a bokeh but it's fake it's fake bokeh it's not the result of optics in the cameras it's the result of a live calculated blur effect which i think is a little bit weird although in the end if you can't tell and it makes a pretty picture then i guess it's fine but it does seem a little bit weird that all it's what it's really doing is just fuzzing the background out live

from a clear from a clear shot that's what it's doing i i don't care how like camera people see it like when i was looking at those photos i was like i want that feature that's the feature i want because i don't have a camera that does it i want i want to take pictures like that because i see all my friends with their fancy cameras do it i and i but i don't want to buy a camera right now so like as long as it's good enough and i like the way it looks i'm happy so this is a feature that i want this is a feature i hope that they would do maybe they haven't implemented it in the way that a lot of camera people wanted it but it's giving me what i want so i'm excited about it yeah it's just it's it's that's exactly what it is actually it's this is an effect that you really like from big cameras and how do we do that on here and the answer is well we cheat we we because it's the only way you can do it right surely like you can't

actually do this with cameras that are going into smartphones somebody asked could you shoot 3d with this and it's like i don't know if the api would allow it but theoretically you could shoot very mild 3d because those two cameras are pretty close together theoretically i suppose you could um i i wanted to stop for a second though because okay so they've got this new this new phone the plus that's got two cameras on the back. And the two cameras, as far as we can tell, having two cameras back there has two features. Two features that exploit the brand new hardware and the brand new iPhone. One of them is you can toggle between camera one and camera two.

Okay, that's good because that's the whole point is there's a wide angle on a telephoto. Great. The other feature is, and it was even on like the invitation is this bokeh feature. The idea that we're going to be able to use this to do some detection. That's really smart so that we can get this feature that looks like it's done by a fancy camera, but it was actually done in your iPhone. Okay, great. that'll really show off our new hardware can you remember the last time a piece of uh software that was destined for the operating system and designed to highlight a brand new piece of key apple hardware wasn't ready no this doesn't happen i am amazed by this because this is this is embarrassing this is this is the thing is this is embarrassing we wouldn't know about it that's the thing i'm sure there have been many times

where things haven't made it but we just never find out about it and then you do it this time they've told us because they can't they have to that you make an announcement in november and say hey look we actually added this cool new boke, Boca feature to our, uh, to the plus, because it's got that camera back there and we figured out some other clever thing that you can do, but instead it's like, we'll show it to you, but it's totally not ready. It's not a beta that we're going to be shipping to you. It's just not going to be in the software. And then later this year, we'll ship it to you. And I just, I'm amazed by that because this is one of those areas that you would think Apple would insist on being totally because this is one of those areas that you would think apple would

insist on being totally locked down is any of those features that are key to the launch of a new iphone model would be available when the phone shipped in the new version of the operating system and so for them to come out on stage and do all these demos and then say it's not done um you know i don't know it's it's i wonder what the story is behind that uh on one level it's definitely apple playing by a new playbook where they seem to be kind of okay with it on a and like you know we can be different we can we can forward promote uh software updates that'll be coming later on the other hand i would say um it's a shocking divergence from the level of uh apparent product discipline that apple has had over the

years which is the products that the the software that shows off our hardware is solid and ships with the hardware and isn't promised for later just too fancy and cool a feature to not show off because it shows off the cameras like to people like me who would really love that but they for whatever reason were just not happy with what they had with it at this point so it's coming later so yeah it's completely unprecedented but it's weird yeah i just it's you know it's it's like saying we have this new live photos thing. Doesn't it look great? It'll be out in December. You'll get it by the holidays, right?

It's really weird because, like you said, it's not like Apple has missed features in the past. They don't talk about them. And then they ship them later. So it struck me because there's always stuff that gets held back that you don't see in the iOS beta in WWDC because it's a contingent on new hardware. And here it is. And it's not ready. It's just it's not something I've seen before that I can remember from Apple. So should we move on?

We're only halfway through the – the let's keep yeah yeah let's move on to number five display wider color gamut 25 brighter new color management they didn't mention true tone do you know if it has it i don't know i assume that they didn't mention i assume it doesn't since they didn't mention it but i don't know uh then we move on to audio stereo speakers on the iphone twice the volume it's now in stereo um i've seen a couple of people ask this if there's something you know is the case gonna case is gonna block them off from what i can see in something that i saw dan moran tweet earlier the speaker is actually the earpiece the speaker is actually the earpiece yeah so what you put your ear to that's the second speaker it's there interesting yeah not not coming out of the top but just sort of coming out of the top

area exactly huh it's weird huh it's a good use i mean having stereo having having so that if you're watching a movie that you get it coming out sort of left and left and right in a stereo sound field is a good it's a good feature they should do that i'm glad they did it so i'm happy because i listen to podcasts on my phone i've been listening to them more on my ipad because it's louder and clearer so now stereo speakers will give me that on my ip. I've been listening to them more on my iPad because it's louder and clearer, so now stereo speakers will give me that on my iPhone as well. Yeah. They called 7 EarPods because this was where they take away the headphone jack

from us. Yes. So let me give some of the setup. The most popular headphones in the world makes total sense. Apple's headphones are the most popular headphones in the world, the EarPods, because so many hundreds of millions of devices are in use with these things. They basically said, we're moving to lightning.

Digital audio, it can provide power for things like noise cancelling. They showed this stuff on stage. Then they said, we're going to put lightning earpods in the box. We're going to put an adapter in the box. And they just showed this on stage. It's going to be in there in case you've got your stuff and you want to use it this adapter costs nine dollars you can buy it separately yeah i i was surprised by that but i was surprised that it was in the box too so i i was sort of thinking um nineteen dollars if they're if they're a little bit sorry twenty nine dollars if they're not sorry

and in the box if they think oh geez people are going to be mad let's just, and in the box if they think, oh, geez, people are going to be mad, let's just put it in the box. Well, that's what they did. And I guess the standalone price then is $9 for the, oh, geez, let's put it in the box for free. Or you can buy, somebody was suggesting just buy a bunch of them and tape them to all of your old headphones. I guess so, right? You just never lose them.

Yeah. Yeah. Yeah. We haven't had time to look at this because it just published like half an hour ago, but John Paxkowski of BuzzFeed has an inside kind of conversation and stuff with Greg Josiwak

about why they did this. They're removing the headphone jack. I'll put that in the show notes. I don't know what it says yet. I look forward to reading that. Why did we do this? Courage. Sure.

I mean, okay. So the idea being that maintaining the old connector is not feasible for them going forward. They have a vision for what the future should be, and they're courageous. So that's why they did it. I really don't like the courage thing. I think it's a stupid word to use. I think they could have said this in different ways that didn't paint them in such like a look how much of a hero we are. Like they could have just said, why do we do this?

Because we look to the future. Says the same thing in a not so ridiculous way. Yeah, I get what they're – this is – every now and then Apple does something like this where it i um i get what they're this is every now and then they apple does something like this where it's like i get what they're saying i don't love how they said it they're so yeah or or to quote a line from the force awakens you must be so brave i know yeah i know it's it's it's fine i i get they they gave their three examples why right it wasn't just courage it was there's other there's not a lot of space inside that phone and that uh that jack takes up space and we want to we want to use that space for something else which again it's not a

lot of space but it's true it takes up a lot of space in there. And, you know, I thought it was an interesting way for them to explain it. It did in the end, the courage one, what that really means is, hey, we're Apple. We like, you know, we like being the one company that has the ability to just eject existing technology and be incompatible and figure everybody will follow us and figure it out. And we've done that time and time again. And this is no different. Is that courage? I wouldn't say so. I think it's something maybe a little bit different from courage, but it is Apple's way of saying, we're just going to go ahead and do this. And it's the right thing to do in the long run. And we're going to just do it now and everybody will will deal with it because one thing i can roll my eyes at some

of apple's excuses and i will but what i will say is there's no somebody was asking me on twitter over the weekend they said um but in two years it's not going to matter and i said well of course in two years it's not going to matter but that's because this is apple that's doing it like apple has the power to make this not matter in two years what apple does i mean apple could do a lot of stuff that would have huge effects on everybody and move technology in different directions because it's apple and the iphone is a huge product so and they've done it before with other technologies too where they've said we're going to embrace this and everybody else is like oh i guess we should embrace it too so that's what's going on here. They do have a vision. And this goes into something that I was wondering if they would do, which is to, they, they, they

addressed the headphone thing a little bit more than I thought they would. But in the end, it was also all about the quick pivot to look at this awesome new wireless thing that we built, which is, again, not really an excuse because you could build wireless headphones and still have a headphone jack, but it is thematically linked and it gets you off the subject of taking something away from consumers and on the subject of a new product

you want to sell to them, which is what they did with number eight. AirPods. Nobody has tried to fix the problems of wireless audio now apple say that they have these untethered earbuds it has a new w1 chip inside of it which apple says will give them a consistent connection ir sensors detect when the airpods are in your ears, which is kind of cool. And the audio will pause if you take them out. I guess if you take one out, I don't know.

I can tell you. I use them, so I can tell you all about it. Let me go through this, and then I want to know what you think. Accelerometers recognize a double tap for Siri. I assume also to stop and play paul's music maybe hopefully five hours on a charge they come in a case that gives it 24 hours of charge so the case is basically a battery apple says incredible sound a magical experience to connect the uh airpods to your iphone you just open the case near it and a little ui pops up and you just say connect what do you think of them i think um okay i really don't like that non-tether that's my feeling so so i can tell let me tell you a little bit about it so so it's got a uh it's got this little case cute little case with a lightning

plug on the bottom with a female lightning jack on the bottom uh that is 24 hours of charge right so it's a battery case and they live in there and they'll charge in there which means that if they run out after five hours they uh you can pop them in there and after i think like a minute or two they've got several hours of charge transferred how little is the little case is it pocketable yes oh absolutely um it's and it's got a little flip top and they nestle down in it and uh and when you flip the top next to the phone it does i took some pictures of this it uh it does a uh a pairing request and the the software on the on the phone is set up so that it um recognizes that request and it's just, it pairs them.

So the act of opening the box next to the phone lets you say, oh, do you want to pair these? And you say, yes, and that's it. And they're, and they're paired. And at that point, theoretically, they now sync that pairing via iCloud and all your other Macs and iPads will also see them because they fundamentally, they do use Bluetooth. Um, and they will work with them too, and they'll show up as AirPods and you can select them as an audio source and, and, and play. So that's interesting when you get them out of there, they're, um, they're, they're a little bit funny looking because they're, um, they're earbuds. They look like ear pods. Um, and they've got the extended, they've got sort of extended beams. Stems. Yeah, stems. Exactly right. And that's partially for, that's where the battery

is and the antenna is. It's also where the microphone is, I believe, because again, these are for an iPhone, which means you need to be able to talk as well. When you put one in your ear, it switches inputs on your phone and plays the audio in your ear. And if you put the other one in your ear, it plays it in stereo. And then if you take one of them out, pauses the music figuring you're taking one of your earbuds out of your ear because you're trying to hear what somebody is saying which is also very clever and if you take both of them out it disconnects from the phone and the audio source goes back to the phone instantly which is very clever it's it's all very clever this is what happens when one company builds all the hardware and all the software.

You can do stuff like that. And it feels kind of magical. They're not wrong that it feels kind of magical. Now, I don't think that the earpods are particularly comfortable in my ears. It was a very loud room, so I can't tell you how they sound. Some people are kind of outraged by the fact that they cost $150. Some people are kind of outraged by the fact that they cost $150. The Jaybird Bluebud X2, which are sort of considered good Bluetooth running headphones,

I have a pair of those, those cost $150. So it seems to be not cheap, but also not necessarily out of line for a pair of wireless earbuds. I don't know how I feel about these. I really don't like that there's no tether. I feel like I would lose one. People are going to lose them, absolutely. And I'm unclear on if there's any find my earbud feature. But it's too late. At any point that I lose one of these

when I'm out and about, it's gone. That's true. I feel like this is, I don't know. It looks like all the technology is cool and I like it for that, but yeah. And really that case doesn't really fix my problem so much. Like, I don't know, 24 hours of battery life. Okay, that's kind of cool.

I guess I could charge it again, but I'm charging something else. I'm plugging something else into charge. What I wanted was like, you know, we spoke about this before, like I want these on a tether that has some kind of lightning port on it somewhere and I can just charge it from my iPhone.

So I'm never charging something again. This is not the product for you then. No, I really don't think it is. It's not the product for me either because like I said, I really don't think it's not the product for me either, because like I said, I just don't find that. I don't find that the, the, that earbud design,

um, uh, it's, yeah, it, it, it doesn't work for me. It doesn't sit right.

I'm probably just going to stick with my lightning ear pods, to be honest. Uh, there are a new, a bunch of beats, headphones that have the W one chip in them. Solo three wireless. These are over the years. 40 hours or on

the years. Powerbeats 3 wireless which are the... That's 40 hours of charge, I should say. The Powerbeats 3 wireless is the workout ones that they have. And then Beats X, which are apparently affordable and light.

And the affordableness is $150. Is that, well, what are the AirPods cost then? $175? Something like that. Oh, I've lost it now. Or maybe I read that incorrect. No, AirPods are $159.

All right. So I don't know if Beats X is that then. That would be weird if they're affordable and only $9 cheaper. Well, they might mean affordable for Beats. Oh, that's true. Oh, well. There's lots of... Yeah, Beats X are $149.95.

Wow, that's funny. And they have a cable. And you think Apple's headphones are expensive. Well, try Apple's other headphone brand. Yeah, it's, again, there are cheaper options than all of these things. But it's interesting that Apple is now using technology in Beats that's also in the Apple stuff. That's very interesting. Because I doubt they will be licensing the W one to other

vendors. Although, you know, you never know, but it seems unlikely. I don't know. It's, it's, uh, the AirPods are exactly the kind of product I'd expect from Apple, right? Without that, without that cable connecting them, because that's the first thing that when I got my wireless earbuds that the, the Jaybird earbuds, I took it out of the box. I'm like, Hey, they're wireless. And the bulk of the, of the product is a wire because they're still connected to each other. That makes it a much harder product to lose. Like you said, um, this is absolutely the Apple way though, which is, it's just two little, two little white earbuds. You stick them in your ears and there's magic things that happen.

Sounds like Apple, but I don't think I... For me, the question is, since I use in-ear stuff, would I... Right now, I'm using those blue buds and I might continue to use that for a while. They're not the most comfortable either for me. Because I'm spoiled now because I have custom custom inserts and uh we'll see but yeah also uh maybe a nine dollar adapters in my future who knows apple pay 90 of contactless payments are in the u.s with apple pay now which is a nice statistic and they're adding the felica yep chip standard for japan yeah, and it's unclear to me, and again,

I'm only going on what they said. I thought it was very specifically worded that the chip that is for that NFC standard will be available in iPhones sold in Japan, I believe is what they said, which makes me think maybe not anywhere else in the world.

Maybe there will be a special Japanese iPhone that has that chip, and that it's not available anywhere else. I world. Maybe there will be a special Japanese iPhone that has that chip and that it's not available anywhere else. I don't know. So Kyle's the grey is telling me in the chat room that the Beats X, they actually have a lightning cable, he said. But the problem with those headphones, they go in-ear. I can't do in-ear.

Oh, yeah. No, that's the stuff. That's a shame. But, yeah, okay, I don't know about that chip. But, yeah. No, that's the stuff. That's a shame. But yeah, okay. Yeah, I don't know about that chip, but it's cool that they're doing it. Then 10, feature number 10, final feature, the A10 Fusion chip.

Performance, this is all it's about. It's a four-core CPU, two cores are 40% faster than the A9, twice as fast as the A8. The GPU is 50% faster than the A9, and this as the a8 the gpu is 50 faster than the a9 and this is the longest battery life in an iphone two more hours if you're coming from a 6s one more hour if you're coming from a 6s plus yeah so one of the one of the things that they've done here is with this four core cpu is what what it really is is they've got two fast cores and two battery saving cores

and they've got a they've got a uh they've got a, uh, some software that, or actually I think it's in the hardware that makes some determinations about what, um, what it needs at any time. Do I need more performance or am I okay on performance and I'm wanting to save power. And so one of the ways that the battery life gets extended is that it's not like it's burning for, for processor cores all the time. What it's doing is it's deciding whether to use the super powerful cores or the energy sipping cores. And it switches as need be, which is a very clever design. And so I think that's interesting.

And then I will also throw out there that they put up that chart again that they've done the last two years where they show the almost, it's not quite exponential, but the dramatic speed increases that Apple continues to make on these processors. And a couple of years ago, they did a step where we thought that they were slowing down. And since then, they have not slowed down at all. And this is the case of another speed boost. But I think it's interesting that they also talked about the A8.

And that's something that we've talked about on the show before, which is most people who buy a new iPhone, and there are some people, especially people who listen to this show, might buy one every year. Most people don't buy a new iPhone every year. They're buying one every two years or every three years. Probably that's the majority is two. And then three is a pretty good number. And one is a pretty good number and one is a pretty good number and then it goes from there so when you say it's 40 faster than last year's model that's relevant in terms of you know how much how much work did you do in the last year to make your iphone faster but for most people upgrading they're going to be upgrading from two years ago and for that the message is even clearer it's like it's twice as fast as that phone that you bought two years ago that you're now ready to turn in and get a new phone. So I think that's interesting. And on the battery life side, because they've got that, the switchable cores along with presumably a lot of other stuff, this is, it goes back to what Stephen Hackett and I did, we did the chart and the story about Apple's various power claims over time. And this is really interesting because this is Apple making greater battery life claims than it's done before on the iPhone. And that is, you know, it's not as if the capacity of the battery has not changed over time

because they use more power. And then they also put in more battery, more efficient battery. And it's the battle of like more power for these features, but more efficient processor here and more battery here and then less battery because we've got a thinner phone. And there's complex variables at work here. But the bottom line is Apple's claimed battery life on these models is more than it was before. That's kind of a big deal. models is more than it was before that's kind of a big deal um i wonder what it'll be like in in practice i i imagine that you can really kill the battery life if you crank up you know you're running apps that kill the processor that use those two high performance processor cores that'll probably hurt but um but still it's exciting to to see apple extend the the battery claims here if you're in the u.s the seven costs the same as the success it starts at 649 with 32 128 and 256 gigabyte options the jet black is in 128 and 256 only it's your black tax right there yeah i think it's i think it's yield issues i think they just can't make enough of these things.

Could be. iPhone 6S is at 32 gigabytes and 128 gigabytes now. The iPhone upgrade program is now available in the UK and China. Yeah. You can pre-order on the 9th, going on sale on the 16th. iOS 10 released on the 13th. AirPods are in late October for $150. So are you going to do the iPhone upgrade program?

I took a look at it and at £45 a month, I don't think I'm going to. I think I'm just going to buy outright. No, makes sense. Because it was always just going to be a business expense anyway. I may as well just buy outright, I think. And we should talk about the prices, but I think that's an Ask Upgrade question, so I guess we'll get there.

So yeah, we've got some dates now. Pre-order happens Friday. They're going to go on sale a week from Friday. iOS 10 is shipping middle of next week. And that's Tuesday. So Federico Vittici, be warned. Get that iOS 10 review ready for september 13th i've been receiving many i messages from federico asking for my requests at his for his request to help me to

help him with screenshots oh nice so i think he's working very hard right now that's good you want to know how many words of my ios 10 review i've read i've written uh mike one uh lower half yep half a word there's a couple letters but it isn't actually it's just like a b and a q and it doesn't spell anything so oh that's terrible yeah i know i'm thinking i'm that's a really bad i'm rethinking the q i'm thinking i might go with a w but we'll see we'll see this episode is brought to you by Squarespace, the simplest way for anyone to create a beautiful landing page, website, or online store. Start building your own website today at squarespace.com

and use the offer code UPGRADE at checkout to get 10% off your first purchase. Maybe you've been working on your iOS 10 review and you need somewhere to post it. Squarespace can be the answer. They give you everything you need. They put all the power you need into your hands. They take away the things you don't want to have to worry about. With Squarespace easy to use tools and templates, you can capture every detail of what drives you because if it's

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of the Upgrade podcast and RelayFM. It is time for some event-focused Ask Upgrade. Wow. Jeff wants to know. An explosion. It's the extra event explosion. How slippery is jet black i i can't tell i i did not hold a jet black phone in my hand long enough to tell

anything about that so i don't know basically it didn't jump out at you i'd imagine that they're all slippery right i mean the existing people want to know if it's more slippery or less slippery though. I don't think it's going to be less slippery than the 6 or the 6S. This is a slippery phone design anyway. Beyond that, I don't know. It's too early to tell.

I haven't had a chance. Alex wants to know, do you know, Jason, if apps and developers can take advantage of the dual learn software? I, my guess is no. My guess is that you'll be able to use a zoom API. And when you get to two X, it flips cameras. And there may even be an API to say, sort of like, you know, go from number one to number two. I don't think, I don't know, we'll see. I don't know beyond that.

It's possible that they will have an API for you to do like a 3d capture or something like that. They, you know, they don't talk about developer APIs at these events. So my guess is it will probably just come through standard kind of camera APIs that you'll, it'll do the right thing, but I don't know that for sure. Will wants to know how he will be able to charge while using, using his nice third party Grado headphones. My question to Will is how will you charge using any wired headphones? I think the answer is you won't. Uh, i mean i thought apple might do it but apparently they haven't i'm sure somebody will come up with uh an adapter that's very much like

like the old um that like the griffin i trip or things like that where it's a it's a headphone jack and power adapter that will be more than nine dollars but that as of now, there is nothing. But as of now, there is nothing. Yep. Jeff wants to know, do the iPhone 7 support True Tone? Jeff, we do not know. As far as we can tell, no. Brando is interested in finding out, will lightning headphones work with iPads and older iPhones? The compatibility on Apple's site says that yes, they will.

It says that the wired lightning headphones will work with the older models? Interesting. Yeah, it's got all of the iOS devices, even like the 5C. So does that mean that they're doing it digitally? That they've got a DAC in the headphones? Or in the plug?

That's what it would seem to indicate, right? Because we knew that because i believe there's no audio analog audio out on old lightning i think that was the the story there so there'll have to be more investigation there but if the compatibility says that that that's very interesting that you would just be able to use it with with an ipad or whatever and airpods absolutely is compatible like i said it'll work with macs it'll work with ipads it is uh it will you know the software will make it show up as an airpod but um it is basically bluetooth that it's using to do the connection basically looking again if it has a lightning connector airpods will work at the earpods with lightning connector will work yeah so interesting yeah

um luke wants to know uh would you buy an original apple watch or or get the series one does the upgraded cpu make that much of a difference so i guess luke is maybe you know you can find some deals online for the original apple watch um i mean we don't know we don't know right i mean yeah it depends how much of a discount you're gonna get like if this is a serious discount go for it but otherwise like it starts at 269 you know i don't know how much more of a discount you're gonna get yeah that's it but there may be i would say that there there probably will be a secondary market for the original apple watch from the people who really do want this new one. And that with watchOS 3, well,

let's see what people say, but it may be that, that the, that getting a used original Apple watch, if you're on a tight budget might be the way to go and, and, and use that for a while because watchOS 3 will make it more usable. And yeah,

that, that might be, because yes, the Series 1 is going to be cheaper, but you're also going to have used originals that will be even cheaper. Nick has asked, what is the deal with the ridiculous UK price rises? For example, plus rent from 699 last year to 819 this year. Brexit, weaker pound, VAT. that is your trifecta right there so our prices are always higher because 20 is whack right on right it's

in the price it's not like in the us where sales tax is added afterwards it's in the price that you see because everybody knows it's 20 no matter where you are in the country right but that was the case last year when it was 699 pounds yeah but i said like it's always worth remembering that the vat is there um i don't know if it was 699 to 819 i'm just going on on these figures that have just been given to me from nick but yeah the problem is we have a weaker pound and the weaker pound from brexit means that the dollar and the pound are way closer to each other. Apple has changed their prices, and I would assume they're also casting forward for the future in case it gets to one-to-one. Right.

Because you never know. So now it is effectively one-to-one. I remember many moons ago when the pound was very strong against the dollar that this was basically what it was like anyway. And then Apple adjusted their prices to become more fair over time. And we're getting decent deals. But now that is not the case. You know, I will be paying quite a lot of money to get myself one of these iPhones.

And it is going to hurt. But what am I going to do? Right. So I'm taking a look now. Right. So I'm looking on the US site and I'm going to the six plus. OK, so I'm going to the black one here. So let me bring it up so I can give you what the prices are. up a 128 for $869 or 819 pounds. Now, 819 pounds in dollars today is $1,092. Ha!

So, yeah. Thanks, everyone. So, this is just what we're going to have to do. Can you buy an iPhone when you're in America and take it home? Then I won't be out. I'll be, I'll be home again.

Yeah. I would have done that. That's what I would have done. So what I recommend is that everybody, um, send a bill for 120 pounds to Boris Johnson. Yeah. Yeah.

I'm sure he'll pay all. I'm sure. And as well as everybody asking about the Macs, Jason, everybody asked about the iPad as well. No news on the iPad today. I don't think we're going to get anything this year. Well, no news on stage. There was some storage and pricing stuff that was announced.

So the base storage for all iPads now is 32 gigabytes, no more 16s. The Mini 2 is now 32 gigabytes only. The Mini 4 is no longer sold with 64 gigabytes. And the Mini 4 and the Air 2 now have a 128 gigabyte option for $100 above the base price. The 128 gigabyte Pro is now $50 cheaper, and the 256 gigabyte Pros are now $100 cheaper. So they did some pricing changes and some storage changes today.

Going into the holidays. If that wants to give you any more indication that there won't be any more iPad news this year, that's it. That's it. If you were holding out hope for iPad news, iPad releases this year, that, for me, has proven that you're not going to get it well and i mean we we heard through the grapevine at wwdc that this was the plan that that that ipad would be a spring thing that the you know start the 9.7 inch ipad pro announcement was sort of the start

of a new cycle where ipads will get updated in the spring and hopefully maybe an iOS update as well to add some other iPad features, but not today. And I, yeah, I wouldn't expect we'd hear anything more about the iPad. That was it. That was their, that was their positioning for the holidays right there. So that's it, Jason Snell. We got through another one. We did. How was the event?

How overall, how did it feel? Was it fun? Yeah, you know, it's always. We got through another one. We did. How was the event? Overall, how did it feel? Was it fun? Yeah, you know, it's always stressful. It's always stressful. And this one was strange because it was, the hands-on area was a little peculiar because it was mostly showing off the AirPods, I would say, more than anything else.

Even like the phones were there, but the AirPods were there. And there were, there were people with like little trays full of AirPods because they didn't want to have multiple people using the same set of, of earbuds. So they would like once one person would use one set and then those were taken away and new sets were brought out. Um, so it was a lot about that and a little bit less about the phone and a little bit less about the watch, which I thought was kind of interesting. They were there. There was a watch station.

There was a phone station there, but it was just, um, I don't know. It was, uh, it was a little bit, uh, a little bit strange. It was not because last year there was also the Apple TV, which, which wasn't part of this announcement at all. Glad I didn't pick that in the draft. So I don't know. It was fine. It's Bill Graham Civic Auditorium. It's a big venue. It was very nicely done. It's once again, the hottest that in the draft. So, I don't know. It was fine. It's Bill Graham Civic Auditorium.

It's a big venue. It was very nicely done. It's once again the hottest day of the year. I don't know Apple's luck in doing these events in early September where they get these incredibly hot Bay Area days. And that's not a – it was, you know, they have to pipe in air conditioning and stuff like that. It's kind of funny. And I anticipate that this is the last probably the last big event that we'll have that isn't on the apple campus but who knows they might do something

big in the in the spring before they're ready depending on when they're ready to open it so it was fine i saw a lot of interesting people saw mark german the uh the uh i was so excited to see that german got in yeah he was there right and uh he can't be denied now he works for bloomberg well that's what i said to somebody is like he's the lead apple writer essentially for bloomberg how are you going to deny him and he's doing his job and you're you know whoever is giving him information is not doing theirs so uh the fact is that's your problem not his jobs and katie cotton would have made it personal and would have tried to use their power to punish him. But today's Apple is kind of not worried about that. And so Mark Gurman was there along with a bunch of other fun people to see.

John Gruber, Jim Dalrymple, Serenity Caldwell, Rene Ritchie. I got to see all those people. Sat next to Horace Dejew. So that was kind of fun. I got to see him working on his trademark charts in numbers on his laptop as we sat there. That was pretty awesome. And so, yeah, I mean, it's fun.

And then you get into it. There's a lot of anticipation about the event, about the work that comes out of the event. Because once I'm done with this, I'm going to start writing things and all sorts of other stuff is going to go on. But this is also the high season. It's like the most important day, maybe on the apple calendar and most important week and probably the most

important month i mean this is when everything is going on so all of that all that is good people always ask how what do you feel about the event how is the event can you score it i don't know if i can score it this was a little lower key um i thought the pacing was a little bit weird i thought the apple watch the pacing really slowed down and then phil schiller came out there and i thought that he was kind of like uh blowing through those those numbers of the top 10 list um and that felt a little bit different from usual three game demos strikes me as being too many game demos but they wanted to uh i understand why they wanted to showcase everything they did um even the you

know wizard of oz the first two game demos were not really game demos for the sake of game demos yes exactly they were different things exactly and then the third one was a more traditional game demo which was show let's let's show you this new game that really um makes our gpu look great the first one was like, of course you're going to give them the time on stage. You'd be crazy not to. Yeah. You know,

cause Apple may, again, like just to go back on what I was saying earlier, I don't think they necessarily got a cut, but Apple may have paid them for console exclusivity. Yeah. You know, if you can get Miyamoto on stage and if you honestly,

and Pokemon go is going to come up on stage you say yes right those like yes yeah exactly they're not even really game demos like they're app demos you know it's like a whole different thing really and it's not even that it's just like adding more star power to your event so i don't actually think i asked you uh what you're gonna do iphone wise i don't know i'm i'm uh i'm eligible i mean i'm i i'm i'm coming off of the two-year upgrade cycle actually so what will i do i don't know um i was i was seriously considering the plus because of the improved camera and um having now seen having gone from the realm of imagine all the cool things apple could do with a dramatically improved camera and clever software to that it's a plus with a 2x optical zoom essentially and this feature that

will be there eventually that fakes fuzzy background yeah not enough for you i don't think so i don't think that's a i don't think that's that's enough of an improvement especially since the camera in the in the main seven is you know still has optical image stabilization and other improvements and that all all you're gaining in that well you're gaining all the bigness that you've talked about before and you're gaining this sort of ability to zoom it's a nice feature don't get me wrong but it's seeing the reality of it versus the fantasy has made me think you know i would buy the fantasy but the fantasy is not for sale and the reality i don't think i would buy i think this is the weirdest iphone it's that has been announced it's a it's weird it's a it's a strange well it's this third step and all the rumors are out there right that it's that it's um that getting all the pieces in that

that uh next year is the 10th anniversary of the iphone and that apple plans a complete redesign of the iphone for that and so what we've got here is a third year of the iphone 6 design even though they're calling it the iphone 7 It's the third year of the iPhone 6. Sort of like how the iPhone 5 was a bigger version of the iPhone 4. Really? This is the same with upgrades. I would say most iPhones don't appeal as much to the one-year turnover as to the two or three, like I said earlier. I'd say this one definitely feels like that. It's another iterative thing. It's got some nice new colors and stuff.

If you've got a 6S, you probably don't need to upgrade to it. Yeah, in some ways, I would say it's maybe the least compelling update they've done to an iPhone in a while because it is this third swing at Johnny I've perfecting the design of the iPhone six and it's fine. That's fine. I, I have to admit, I'm not a hundred percent sure I will get an iPhone seven because I do use wired headphones from time to time, especially on planes and I can get an adapter. It'll come with an adapter. That's fine. I don't use earbuds, including the Apple earbuds. I don't use them. So I could do that. And when I'm running, I'm using Bluetooth. So that's fine. But,

you know, is it, my success is pretty good. So other than being impressed by the new colors, the new black colors, if it was in blue, I would be a little bit more enticed by it. But again, I'm not sure that enticing 6S users is really Apple's goal here, right? It's to entice people who are on the 6. Or before. If you, I mean, you don't know probably, but if you weren't the type of person who would get review units do you think that would change your decision would you definitely not get one or would you maybe be more inclined to get one i don't know i don't know it's it's uh it's a good question i

don't i don't think i i i have formed an answer yet it's uh it. I mean, we're in a weird business where part of me needs to update to everything or have those things around so that I can write about them, right? Like I need to spend time with that home button so that I can write about the home button and what my experiences were with the home button. And so I buy things that I wouldn't buy

as a general consumer because I need to have them for my job. So it's hard for me to to sometimes make the question of like what will what will i buy and what is necessary and and just because i buy it doesn't mean that a regular person would would do the same i will be buying it um i think i would have always bought i'm not surprised if you want to find show notes for this week's episode, head on over to relay.fm

slash upgrade slash 105. Thanks again to HelpSpot, Squarespace, and Casper for sponsoring this week's show. Jason is at sixcolors.com and he is at jsnell on Twitter, J-S-N-E-L-L. I am at imyke, I-M-Y-K-E. Thank you so much for joining us on this week's episode.

If you want more coverage, more thoughts, reactions, and feelings, you want to tune in to Connected this week. Federico and Stephen are recording an episode later on in the week when I will be on a plane. I think they're recording tomorrow, actually. And I'll be on a plane going to XOXO, where I'll be seeing you. And next week's episode of Upgrade will be recorded live from Portland. Exciting. As we attend the XOXO Festival. Yes. So if you're there, we look forward to seeing you. you and next week's episode of uh upgrade will be recorded live from portland exciting as we

attend the exo exo festival yes so if you're there we look forward to seeing you if you're not look forward to hearing about what we think we'll be back next time until then say goodbye jason snow goodbye everybody and congratulations on your win thank you i told you i wanted to win but next time i'm'm going to beat you. Keep telling yourself that.