Upgrade - 541: Nonotexture

Episode Date: December 9, 2024

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Transcript
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Starting point is 00:00:00 From Relay, this is Upgrade, episode 541 for December 9th, 2024. Today's show is brought to you by Delete Me, Uni Pizza Ovens, and Data Citizens Dialogues. My name is Mike Hurley and I have the pleasure of not only being here, but being joined by Jason Snell. Hello, Jason. name is Mike Hurley and I have the pleasure of not only being here, but being joined by Jason Snell. Hello, Jason. Hello, Mike Hurley. It's great to have you back on the Upgrade program. Happy to be back.
Starting point is 00:00:33 Between the last episode, which was from our friend Stephen Hackett, sitting in the studio. Thank you, Stephen. And this episode, you know, we, I got to see you, well, I guess it was before that. I guess it was a couple of days before that, but we got to see each other. That was really nice.
Starting point is 00:00:49 So welcome back. Thank you. You're back in London, firmly placed in the mega studio. Welcome back. I have a snow talk question for you. It comes from Steven, a different one, but V who wants to know when one of your favorite movies gets released in 4k, do you buy it again? I mean not always but yeah it happens I have a I have a 4k blu-ray player so I will buy like movies that I absolutely
Starting point is 00:01:15 love I will buy the 4k blu-ray of them even because if I want to have a real experience I don't do this that often, but I have like a full experience, I will pop in the disk, extra work required to do that and all. But then, you know, it is the super high disk bitrate and stuff. And it's really nice for the ones that are very special to me, but mostly no. But yeah, like, they did a 4k re-release of real genius. And I bought that Star Trek two, I bought that one. The Abyss finally came out in 4K, so I was very happy to get that disc.
Starting point is 00:01:49 So for ones that are very much my favorites and special to me were sometimes with animated movies, if they're beautiful and I love them, like the Spider-verse movies, I bought those. So yeah, sure. I think for me it's like, it is a reactionary thing. Like I choose a movie to watch and I'm like, oh, there is a higher quality version of this.
Starting point is 00:02:14 Or I think to myself, is there a higher quality version of this if I have a low quality version? You know what I mean? Like I press play and I'm like, oh, this isn't good. Is there a better version? And sometimes there is. That's why I donated all my DVDs, because all my DVDs that were not of things
Starting point is 00:02:30 that are not readily available somewhere, because I realized like, oh, this movie is just available, or I might even already have it, but if not, it's streaming somewhere, or I can just rent it or buy it in 4K or HD even. So here's the story is the library somewhere where I can just rent it or buy it in 4K or HD even. Here's the story is the library will let you borrow movies, but most of their discs are DVDs. They're not even Blu-rays, they're DVDs.
Starting point is 00:02:55 That has to do with the people who are getting movies from the library, they're the most compatible even though they're not the highest quality and so they offer them that way. We were talking about some movie and then the next day Lauren brought it home from the library and she was like, oh I got this movie and I said I'm never gonna watch this on DVD. We will just rent it for on HD or 4k because standard Def, I think one of them that she brought home was even cropped. It was like four by three and I'm like we're never gonna watch this.
Starting point is 00:03:21 She brought home was even cropped. It was like four by three. And I'm like, we're never, never going to watch this. Never, ever, ever. And it's like, yeah. I, am I a snob who is not going to watch anything in SD if I don't have to? Yes. The answer is yes.
Starting point is 00:03:35 I only have a few discs. Like I got rid of all of mine. And like for me, the only ones I have, I think they're special for some reason. Like maybe they're, it's a signed Blu-ray or something like that, you know? Sure, sure. Like I have a signed copy of Scott Pilgrim versus the World, like a rights sign, I think that was part of an auction, like a charity thing, or something like that. But you know, so things like
Starting point is 00:03:54 that I have, but these are discs I never intend to watch. Yeah, I have more than that. I have maybe 20, 30 disks, and they're mostly either out of print things that are special or they're 4K UHD where I've spent the money on the like super high quality version. And, but even then a lot of those 4Ks, they're in my Plex. I've already converted them and they're on my Plex in 4K.
Starting point is 00:04:21 So I don't actually need to go to the disk, even though again, if I want the highest bit rate, I will go to the disk. I do have a VHS copy of the usual Suspex that I have only because it is signed by the Flophouse. Very good. When Elliot moved from New York to LA, they had a live event and they were giving away a lot of Elliot's old possessions that he didn't wanna bring with him. And listener Mahir, friend of the show,
Starting point is 00:04:53 thought of me, which is very sweet, and got Elliot's copy of the usual suspects and had them sign it. So I've got that. That's one VHS tape I'll hold on to. That's very good. Even though, do I I have I think I have a VHS? VCR somewhere that I could haul out. That's for like old Home videos or something, but I haven't haven't used it in years. So old media dies slow
Starting point is 00:05:17 If you would like to send in a question for us to open a future episode of the show Just go to upgrade feedback calm and you can send that in. Time is running out on getting a 20% off a new annual membership. So it's just now until December 18th, you can go to getupgradeplus.com and use the code 2024HOLIDAY on an annual membership and you will get yourself 20% off of Upgrade Plus.
Starting point is 00:05:44 There'll also be a link in the show notes if you want to do this for yourself, just click it and you go right there and it will be pre-filled. Or if you want to learn more or give a gift to somebody else, it's very easy over at giverelay.com. But if you subscribe to Upgrade Plus, you'll get longer ad-free episodes of the show every week and a ton of other benefits like bonus content, members, discord, access, that's where everybody is hanging out when we're recording live. But what you want to do is subscribe to Upgrade Plus because you get longer ad-free shows. You help support this show, which we appreciate.
Starting point is 00:06:13 This week on Upgrade Plus, we're going to be talking about Jason's new video game hardware, which I'm incredibly excited to talk about. And also some outdoor cooking hardware, which it's a hardware too for this time. I just wanna be, I'm gonna be a little like friend of the show, Casey Liss here and say, this is the last, so people listen throughout the week, right? We record this on a Monday, release it later on the Monday.
Starting point is 00:06:36 But you know, it's a podcast, it's on demand. You listen Tuesday, maybe you listen Wednesday, maybe it's Thursday when you're listening now, but probably sometime during the week, since it's a weekly podcast, you listen to Upgrade. I know I'm explaining how podcasts work, but I just think sometimes people aren't clear about this. What I'm saying is this is the last episode
Starting point is 00:06:53 where this offer is going on for the whole week. So whenever you listen, you could go to getupgradeplus.com and get this thing. Next time we'll mention it, but it will only be for like a couple of days after we record and you might listen to next week's episode and it'll be too late. So don't let that happen to you is what I'm saying. Don't be that person who goes to Casey afterward and says,
Starting point is 00:07:17 but I wanted to buy a shirt or whatever. And it's too late. And I have a fun, fun visualization trick for people here. Like, you know, maybe right now you're in your car or you're on the train or whatever, and you can't go to get upgrade plus.com to sign up by using the code 2024 on an annual membership, right? I don't know if you knew about that, but that's how you do it at get upgrade plus.com using the code 2024 holiday on an annual membership. Um, what you should do is imagine the place you're going to, the place where you will sit down
Starting point is 00:07:48 or the place where you'll be able to use your phone. Like picture that place in your mind. Like, you know, like you see a thing that sits on your desk or you see a thing at the train stop that you've got to go to. Imagine that place and think about it and tie the thought of getupgradeplus.com with the code 2024holiday. Tie that in your mind with that place. And then it and tie the thought of getupgradeplus.com with the code 2024 holiday. Tie that in your mind with that place and then when you get there you'll have a secondary reminder
Starting point is 00:08:10 to go and do it and support the show and get upgrade plus. Follow up. Oh follow up. So on last week's episode you and Stephen spent a lot of time talking about the merits of laptops and desktops and you were, you were very, you were wrapping yourself up in knots trying to decide if you wanted to be that person. It's a topic that actually I delayed a week. We didn't, we had a lot of topics the week before you left and we, I decided to defer that topic to when Steven was here. Okay. Because you know, he's, he, he, last year, remember, he was my like, auditor, my Mac auditor.
Starting point is 00:08:49 So I thought that would be a very Steven topic and he would enjoy weighing in on that. And he did. And boy, did he. And I bought a MacBook Pro after that. Maybe, maybe the two of you enjoyed that conversation a little bit too much, because now you're a laptop person. Maybe.
Starting point is 00:09:10 So what'd you go for? So I wrote about it in Macworld. A lot of people were really angry with me because I dared to have an opinion for my own product that I wanted to own. And I think the Macworld editors wrote an inflammatory headline that was like, "'Desktops are done forever!' Something like that, which is not what the article was. And I think the Macworld editors wrote an inflammatory headline that was like,
Starting point is 00:09:25 desktops are done forever or something like that, which is not what the article is. Why I'm finally ditching my desktop Mac for something better. Yeah, yeah, but that wasn't the original headline. I haven't changed it. It was more successfully inflammatory and it did inflame people and then they wrote me angry. You know, I wrote that whole thing about the Mac as the model. I got way more angry email about me buying a wrote that whole thing about the Mac as the model. I got way more angry email about me buying a laptop than I did about the Mac as the model. People care about their computer choices, you know?
Starting point is 00:09:50 They do. They do, but this was me writing about my computer choice, not about theirs. And I was pointing out some things about how it used to be really bad to be a laptop. I was a laptop primary user, right? A laptop was my primary computer up until the 5K iMac came out.
Starting point is 00:10:04 And then I was working at home at my desk and I got a big retina display, which is my first retina display for a Mac. And it was great. But before that, I used a MacBook Air and a MacBook before that and a PowerBook before that. There was a long period there where I was docking a laptop at my desk every day and then taking it home every night. a laptop at my desk every day, and then taking it home every night. So, you know, but it was weird back then, is basically how my article went.
Starting point is 00:10:30 It was weird back then, and now most Macs in use are laptops. And even the act of docking a laptop and using it lid closed with an external display is I would say a common use case, no longer a weird use case, but a very common use case. And because Apple controls the platform entirely with Apple Silicon and all the work that I think they've done in the hardware and software side to support laptops better
Starting point is 00:10:56 over this last decade plus, as more and more people become laptop users, the experience is vastly better. And, you know, fundamentally, especially in the winter, I am working in two different places. And I'm at my Mac studio right now recording this, and I haven't used this computer since last Tuesday. It's been almost a week,
Starting point is 00:11:19 because I've been working inside where there's heat that isn't an expensive electric space heater that I'm using right now, that has to run for hours before I get in here to bring this big garage up to even usable temperature. So I kinda wanna be able to go back and forth. And it was that moment of realization of I wanna be able to go back and forth
Starting point is 00:11:41 between these two different workspaces. And it also means that if I travel, the computer I'm using then is also the computer that I use all the time and all the settings are the same and everything's been updated. And if I make a change, it's a change everywhere I go. Whereas right now, if I make a change in one place, unless it's to a document that syncs via the cloud, I go to the other computer. I just did that this morning where I made a change to how I had to log into my remote server.
Starting point is 00:12:08 And then I got to this computer and it didn't do it because I didn't make that change here last week. I made that change on the other computer last week. So, so yeah, I got a 14-inch, I know people love specs. People love specs. 14-inch MacBook Pro, space black, no nano texture option. Eh, I don't need it. No, no texture. No, no texture, indeed. 14 CPU, 32 GPU, basically the base model. Like I said to Stephen that I was looking at on Amazon,
Starting point is 00:12:38 except the one thing that the Amazon deal didn't offer, which is two terabytes of SSD, because I'm not gonna go down, back down to one. My Mac Studio is two and I'm using 1.5 of it and I don't wanna live like that, especially since with a laptop, sticking on outboard storage is a lot less convenient. So that's the Prochip, right?
Starting point is 00:12:59 You went with the- It is the M, oh sorry, I didn't mention it, Max. That's why I bought it. The Max, okay. So you've gone with the base level of the M4 Max. M4 Max. Which is 14 CPU, 32 GPU, 36 gigabytes of memory. Rather than, because this all started because I realized that the M4 Pro was actually much faster
Starting point is 00:13:19 than my M1 Max Studio, M1 Max Max Studio, in CPU and GPU, or CPU but not GPU because this has more cores and it was only like four percent faster or something and I thought I wait a bunch of years and then spend some money on a new computer and it's not really that much faster, it's not a great leap and so I realized the Pro chip is not going to be where I'm going to go. I'm going to go to the Max chip because I want that extra GPU speed, the extra GPU cores. I use that for some stuff I do, including like the whisper transcripts. And the, once I realized the core of it is,
Starting point is 00:13:54 once I realized the Mac's chip is what I wanted, I thought, well, I could wait around and get a Mac Studio with a Mac's chip. But then what do I do? I roll down one of my Mac studios to the other room, but they're still out of sync. Plus I've got a Mac book air, or I could get a computer with a Mac's chip today.
Starting point is 00:14:13 Well, I mean, I could order it today and it'll come next week. Now it'll be like, it'll be here on Thursday or something. And I thought, well, that actually, it makes a lot of sense. Like I I'm going to miss traveling with a Mac book air. But the fact is I don't travel with a MacBook Air very much. I try to travel with an iPad. If I need to bring the laptop,
Starting point is 00:14:31 it's because I'm doing work and podcasts and other things that are more complex. And the fact is the 14-inch MacBook Pro, while it's bigger than the MacBook Air, like it's not a monster like the big Pro laptops used to be. It's pretty light, light enough that it's already a burden bringing a laptop with me, so bringing a little bit heavier of a laptop is not going to be a problem.
Starting point is 00:14:53 And it'll be my computer with all my stuff on it, which is great. It's a noticeable difference, but I think there is enough benefit for you that it makes sense to have that extra thickness and weight. Like I think you'll be fine with it because you know you're getting a lot out of it. Are you planning to use it docked, like screen closed? Yes, yes. Okay. Absolutely. Yeah. I've tried one of my Macworld setups was a with the with I don't I actually had a monitor stand that had a laptop stand on it. Wow. So I could have my MacBook air open and it was sort of at the same height and all of that. And the fact was I don't like monitors.
Starting point is 00:15:34 I like multiple monitors. I don't like monitor and laptop monitor. Like I don't, I don't like that. I don't like the size difference that there is between them. And I really don't like having the keyboard and trackpad just out because it becomes too tempting to use it like to like just go. And that's like very bad ergonomic clay. I never like the level, the height level that you get them at. Like that, I've never really liked that. No, if it works for you, then great.
Starting point is 00:16:04 But like, I don't like it. And that's not the goal of this thing. I've never really liked that. No, if it works for you, then great, but like, I don't like it, and that's not the goal of this thing. So it will only work lid open when I'm traveling, or if there's a very like extreme, because somebody was like, oh, well now you'll be using it all the time on the couch and all that.
Starting point is 00:16:17 It's like, no, I use an iPad. I'm not gonna change that. I prefer the iPad for all of that. I had a MacBook Air. I didn't use that on the couch. I'm not going to use this thing on the couch. However, we were just talking about my mom's going to visit and she's going to be in Jamie's room when she's here and Jamie's going to also be here. So she's probably going to be sleeping out in the living room on the couch. And I thought, well, you know,
Starting point is 00:16:38 am I going to go out in the other room? Maybe, but it's going to be cold out there most of the time and not heated. And I thought, well, that's a scenario where maybe I bring in my work computer and work in the house. You have flexibility. You have different flexibilities. But mostly no, it'll be mostly for travel. And that's fine because then when I travel, I'll have my computer with me, which I know for people who are laptop users doesn't seem like a special thing, but it is actually special
Starting point is 00:17:01 because the way it's been working, I travel and then it's like, oh, what's on this thing? Did I update this? Is Photoshop active on this or do I have to re-authenticate it? And did I install that software on here? I guess I didn't. And all of those things that even in a world where we sync all our documents in the cloud, all of those Mac maintenance things are still there. So I'm gonna, I bought a CalDigit Thunderbolt dock. The TS4 or whatever. Because the goal here is one. Yeah, because the goal is single, because I got a lot of stuff plugged into my Mac Studio, right? And the goal here is single cable in and out on both ends. And I've got it set up in the back, it's a single
Starting point is 00:17:43 cable. But out here in the garage I have a bunch of stuff connected that I need to connect to something else a hub that then provides me a single cable that I can connect to to charge and Drive the monitor and drive all those peripherals. So we'll see how it goes. They're gonna be some quirks I'm sure I'm gonna have some frustrations, but I'm I'm ready. I'm ready What's happening to the Mac studio? I? Don't know okay, I
Starting point is 00:18:10 Honestly don't know I thought about I thought about selling it because it's still pretty powerful. Yeah I also sometimes I just hold on to things because then I've got them. Yep in my little archive of old max so things because then I've got them in my little archive of old Macs. So I'm considering that, but it's still pretty powerful. So I haven't decided. If I had done a normal purchase, I probably would have looked at what the trade-in value was for it. But I actually had a friend give me an Apple discount,
Starting point is 00:18:41 which is nice. Then it's just out of my hands, like just magic happens and the computer shows up and my credit which is nice. And then it's just out of my hands. Just magic happens and the computer shows up and my credit card is charged and I move on. So I'm not quite sure what's gonna happen to it yet. I have, my server's an M2 mini, so it's great. I don't need to replace my server, so I don't really know what I'm gonna do.
Starting point is 00:19:01 It's a Maxxedunio server. Sure, why not? Just like really beefy not doing much. Well that's a good retirement option for it, but I think probably I'll find somewhere else to put it. Yeah. Or maybe this laptop life doesn't work for you. Like at the moment you don't know.
Starting point is 00:19:16 Like in theory, like in theory this is like a great idea, but we're unsure of the potential small pain points that you've not found yet, right? You're not sure? Gotta wait and find out. I'm excited to see how this goes for you. So when is it due to arrive? This week? This week?
Starting point is 00:19:32 So do you reckon next week you'll be recording from the MacBook Pro? I don't know, because it's gonna take a lot of setup. Yeah, we'll see. It's possible, but possibly not. We'll see. Well, I look forward to further understanding the transition. Updates on this one, yes.
Starting point is 00:19:47 Yes. Just a couple of bits of follow-up before we move on. So this is not really follow-up to anything specific other than there being a new iPhone. Being on vacation, I used camera control a lot more than I even normally do, right? Because I'm taking a lot more photos than usual. And I have just some thoughts about camera control,
Starting point is 00:20:07 if you have not yet heard enough of them over the last few months. I continue to really like it as being like a quick way to get the camera open, right? Like I can already press the button before I've even gotten to the place. Like it's just easy, it's on the side of the phone, I understand it.
Starting point is 00:20:22 I want, I think Apple made a mistake that the button press is physical, like an actual physical switch. It's too hard to depress, and especially trying to take a picture with one hand, right? So like you just grab the phone and you just wanna press the button, right? That is, I think it can be too tricky
Starting point is 00:20:45 to snap the picture. I do actually think that Apple does account for the fact that the button is hard to press and like you actually don't get the blurry frame like you get the frame before. Yeah, they are trying to mitigate it because it does, it shakes the phone, right? They have to. I think they know that. I think the system itself knows that and as well I expect the iPhone has always tried to account for that but the thing is it's like it's not as easy to press as it as I would want it to be and I found myself on multiple occasions
Starting point is 00:21:16 accidentally switching the camera because I was just like swiping the button when I didn't mean to I really look in 18.2 Apple's adding a bunch of sangs to the camera control and there's a lot of stuff in there and it's not necessarily whatever. What I want them to add is take a picture with the force sensitive part. Like just let me take a picture of it. Don't even need to press the button. So I can take a picture by either just just pressing it. Maybe it clicks, maybe it doesn't. Let me take a picture in either just just pressing it. Maybe it clicks. Maybe it doesn't let me take a picture in both ways That's my new feature request
Starting point is 00:21:47 Does that I think this I do believe this would have been a better experience if this was just based on How hard you press it not there being an actual physical switch? But maybe app someone at Apple can disagree with me if they tried that out. I don't know Yeah, I agree with you. I think that this is a they tried that out, I don't know. Yeah, I agree with you. I think that this is a challenge with camera control. I'm starting to feel like if they want to keep doing camera control in future phones,
Starting point is 00:22:11 that they're gonna need to spend some time sort of reconceptualizing it a little bit. I think it's too complicated. Yeah. And it doesn't need to, I think it's a good idea and doesn't need to be as complex as it is. And you're basically saying, I want an easy mode. Yeah, I want an easy mode. Where all it is is a shutter. Yeah think it's a good idea and doesn't need to be as complex as it is. And you know, you're basically saying I want an easy mode. Yeah, I want to know. All it is is a shutter.
Starting point is 00:22:27 Yeah. And I'm happy with that because I really like having that button there. Like I like having that button there a lot. And I like that even it's got a physical button to open the camera, like physical to open, right? I click it to open, just tap it to take the photo. That's what I want to do. Just a light tap and I'd be happy. Yep. Two pieces of follow up from people that wrote in about what we're calling the HomePod Touch, which is the... Sure. Yep. Abelson wrote in and said, regarding the HomePod Touch
Starting point is 00:22:54 and projecting interfaces from the iPhone like widgets, I wanted to mention the parallels of CarPlay. A simple screen device in the home that reuses something like the CarPlay protocol for projecting apps would be, for at least a single user, an ideal method of getting iPhone apps onto a square screen. So yeah, we were talking a lot about many of the things that Apple have done in bringing widgets to the desktop, notification mirroring, all that kind of stuff. CarPlay is an even beefier version of that in a way, right? It's pulling all of the UI and everything from the phone that is nearby.
Starting point is 00:23:28 Right. The phone is the right way to think of it is the phone is projecting a second screen. Yeah. And it's going on the CarPlay screen. And that's how it's working. Yeah. And that is yes. I mean, Apple has built this technology or versions of it multiple times because projecting widgets onto the Mac desktop is a different version of the same idea, which is I'm projecting something out of the iPhone onto another device.
Starting point is 00:23:51 The challenge with thinking of CarPlay and thinking of this device is, this device has to work fine without a phone projecting its interface onto it. Whereas CarPlay doesn't work unless a phone is projecting its interface. And I think this is just, this is the challenge is what happens when you leave?
Starting point is 00:24:12 If you leave and another family member is there, is it useless or do your widgets just go away? If there are multiple people attached to the family who are near or using that device, what gets connected or projected or whatever, who wins, right? Yeah. Two adults are in that house and there's a screen, like who gets the notifications? Is it doing proximity? Is it doing face detection?
Starting point is 00:24:39 I mean, this is always going to be a problem with this product, right? Yes. There being multiple people who have their own lives and phones, right? Like it's going to be an problem with this product, right? Like there being multiple people or have their own lives and phones, right? Like it's going to be an issue no matter what. And it will be intriguing to see how they resolve this. Cause in essence, the way Apple would like to tell you that the HomePod works, right?
Starting point is 00:24:57 Is like it has personal requests and should be doing voice detection. Whether that works or not, I don't know. But like that is the story that they tell with the HomePod. But that's not how this one will necessarily work because you don't have to in theory, ask it to do something. It should always be showing something.
Starting point is 00:25:14 It's like, whose calendar is it? You know, like it's gonna be, it's gonna be interesting to see how they do that. Yeah, that's why I'm a little skeptical of dreaming too much about how personalized this thing's gonna be if it doesn't have an app store. Because I'm not sure it's going to rely on projected widgets from my phone to do something that looks like standby, right?
Starting point is 00:25:35 Because of this issue that there may be widgets on it, but I'm gonna guess, like the widgets I use in standby, one of them is from an app. And I don't think this is gonna offer that, right? I think that this will offer some view into the data on my phone, but just letting me project an app. Because again, what happens when I leave? Does that go away?
Starting point is 00:25:57 Or is it more Apple Watch-like where it's like loading code onto it that runs when I'm gone? And if I'm gone, is there a loss of trust there that it shouldn't be showing data? Like, it just gets way more complicated when you're projecting things from other people's devices that could appear or disappear on a whim.
Starting point is 00:26:19 So it just adds complication to it. And Harvey wrote in to say, to add on to the family of HomePod, so we had the HomePod, the HomePod mini, the HomePod touch, what about the HomePod Nano? Could be a small Bluetooth speaker made by Apple, picture something Google Home mini size that can recharge and go anywhere, love it.
Starting point is 00:26:37 They should make a battery powered HomePod. Yeah, this is a cat, okay, so I'm just gonna lay it out here. This is a category that I think is dumb But obviously people like it because there are products about it because here's the thing it's just a Bluetooth speaker There are so many Bluetooth speakers. Why do we have to smarten up Bluetooth speakers? It's just a Bluetooth speaker if Apple wants to make a Bluetooth speaker and call it a home pod and make some money Fine go ahead. You know, it's like a little Apple Play guy, not just Bluetooth, you can do anything.
Starting point is 00:27:06 Sure. Let's go. Let's go, I say. I guess. I guess, you can get a perfectly nice Bluetooth speaker, waterproof, everything for like nothing. So, you know, why does Sonos need one? Why does Apple need one? And I think the answer is money is why, because people wanna buy them.
Starting point is 00:27:23 So why not sell them one? Even if it's, you know, Bluetooth and doesn't really make sense because it should be a wifi device and whatever. If they want to make money on it, go ahead and do it. But I don't know why this category needs complex products in it. There are a bunch of perfectly fine
Starting point is 00:27:40 little portable Bluetooth speakers out there. This is your final call for nominations for the Upgradees. The form will close on Friday the 13th. Ooh, spooky. The form will close. Don't ask me what time. It will be whatever time I do it. So do it before Friday is really what you want to do.
Starting point is 00:28:04 Some British time that you might not understand. Yeah. I'm just going to close it when I get to it on my to-do list that day. So get it, get your answers in before Friday, your nominations, upgradees.vote. Again, don't tell us, Oh, I meant to just do it now. Do it right now. Or similarly, remember where you're going. And when you get there, upgradees.vote. And as well, people say, ah, it's too many categories. You don't have to put in all the categories. Just put in the things that you care about that you care about.
Starting point is 00:28:33 Upgrade is up vote and it will come to you at the end of the year. This episode is brought to you by delete me. We spoke before about how much of your personal data could be out there on the Internet for people to see and how uncomfortable that can make you feel. Makes me feel uncomfortable. The sad fact is that data brokers can make a profit from your information. Your data is a commodity and people on the web can buy your private information which can lead to identity theft, phishing attempts, harassment, unwanted spam calls and more. But the good news is you can protect your data
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Starting point is 00:30:46 slash upgrade20 and use the code upgrade20 at checkout. One last time that is join deleteme.com slash upgrade20, the code upgrade20. A thanks to DeleteMe for the support of this show and Relay. So according to Mark Gurman, Apple and Sony have been discussing a partnership that could see the Vision Pro becoming capable of using the controllers for PlayStation's PSVR2 headset. How about that? Now Jason, I'm excited about this because I get to use all of the information that I keep in my brain about video games that I don't really get to talk about very often. So I would like to give a little bit of information and history about the PlayStation VR because I actually think it is important context for
Starting point is 00:31:35 this discussion. If you wouldn't mind me taking you down this little history lesson. Sure. So the original PlayStation VR was released in 2016 for the PlayStation 4. Yep. I had one. Yeah. Have one. Lots of people do, because it was at the time quite well. One, everybody had a PlayStation 4. PlayStation 4 was incredibly well selling device, which helped a lot. There was a lot of PlayStation 4s out there and Sony released this hardware and they had a bunch of interesting 4s out there and Sony released this hardware and they had a bunch
Starting point is 00:32:06 of interesting games for it, but it was also pretty fairly priced and was the easiest way at that time for somebody to get into VR. Like Oculus existed, but it was like connected to a PC. Like it was a, it was a much bigger deal at that time and PlayStation offered an easy way. It could develop a support by and large outperformed what Sony expected of it. It's reported that they sold over five million units of PlayStation VR over its lifetime. And it was interesting for Sony because they were actually able to reuse some technology and some devices that they had. So Sony had
Starting point is 00:32:39 something called the move like the PlayStation. And they had these terrible controllers, which were these like ones with these balls on the top that were used, that these balls lit up and we use for tracking. That's like weird ice cream cones. Yeah. Yeah. And they were able to use those controllers for this. So like, there was these interesting stories
Starting point is 00:32:56 that people would get their PlayStation VRs and the batteries were dead and the controllers, because they've been sitting in a warehouse because they hadn't sold. So it's like a very interesting way that they did it. But this success of the PlayStation VR ultimately, obviously led to Sony developing a second version of the hardware.
Starting point is 00:33:14 So the PSVR 2 debuted in 2023, and it was a very capable system. It had new, purpose-made, much better controllers that are essentially like, actually really high quality controllers. And you know, they're not wired, you know, like they're wireless, they have lots of buttons on them, triggers, and they have all of the great features that are in the PlayStation 5 controller, and they're in these like form factor for VR. But the headset was also very high spec.
Starting point is 00:33:42 It had very high resolution screens, eye tracking, foveated rendering, all of that stuff, which led to a $549 selling price. And you also needed a PlayStation 5 of similar price. So this is compared to $399 for the original PlayStation VR. I think more importantly than the price was that developer adoption has not been stellar for PSVR 2, and that has been the big story with it. It kind of seemed like even when Sony announced it and then they were leading up to putting it out there,
Starting point is 00:34:14 it kind of felt like they'd already given up. They only had one first party developed game, and it seemed like they weren't able to encourage a lot of new developers to come to the platform. And the issue here, I think, is actually meta is the problem, because they have been acquiring studios and signing exclusives for Oculus. In the last year or two, there's been a couple of games that have been very well reviewed, a game called Asgard's Wrath 2 and a Batman Arkham VR game. They have both been great critical successes, but they are exclusive to Quest.
Starting point is 00:34:46 So this was the thing Sony didn't have to deal with the first time around. It has been reported that Sony have shipped, not sold, around 1.6 million units of the PSVR2. And it's also been reported that they have stopped production. They're not making them. You mentioned meta.
Starting point is 00:35:05 One of the problems also is just meta existing. So when I got the PSVR, the original, that was my first VR experience really. Yep. And it was great, right? Astro Bot on the PSVR. Great. So good. So good.
Starting point is 00:35:18 So good. Immersive platformer. So good. But meta with the Quest got over the hump in terms of affordability for quality. With the Quest and the Quest 2. It's also more convenient. With the PlayStation VR, you've still got the PlayStation involved. You've still got a cable involved. This is what I'm saying. So it was standalone, but with enough power to make the games good for a reasonable price. And yes, compare to the PSVR where you had to run a cable, you had a weird adapter that you had attached to your PlayStation.
Starting point is 00:35:54 You had to have the PlayStation. You had a weird adapter. And then cables came out to your head where the thing was, right? It was so ridiculous. And so that was my first VR experience, but whatever, a year later I bought a Quest 2. And even though so much of the Quest is not as good as PlayStation is, the difference was it was affordable, it was standalone, it was easy to take off and put on. The time of that kind of tethered product that Sony made the first time kind of ended. And this was their response. And again, they're tying it to their console and it's hard. So I'm not surprised that it didn't do well, because it feels like the market really moved on to the standalone stuff was good enough. Yeah like in the overall kind of consumer media like gaming media like the PlayStation VR 2 is considered a
Starting point is 00:36:52 failure. Like that and even Sony have made moves that would suggest it like well one there they've still have not had another Sony developed game that I'm aware of even announced and they have added a feature to allow the PS VR to, to work with a PC. So you can play non PlayStation VR games. Now, like that is a move of weakness. Right? Like kind of admitting to the people that spent that money, we don't have enough for you. How about we give you another way to benefit from the hardware that you've already purchased.
Starting point is 00:37:25 So, bringing us back to Apple, I mean... Now, speaking of weakness... Indeed, we have spoken about it many times, that Apple have not made or supported any VR-focused controllers for the Vision Pro, and how we think that this has led to them not being able to support as many games as they could have. I wrote a whole piece about this back in June about how I understood why, and Mark Gurman's report talks about this a bit too. He has made it clear in some of his reports that there is a sort of Johnny Ive-led philosophy
Starting point is 00:37:59 with Vision Pro, which we can all see, and we've all speculated about it, we can all see it, to make this product a different kind of product. It's like, let's just use hand tracking, let's just use eye tracking. This is what we're going to do. And my piece in June basically said, I played games on the Vision Pro,
Starting point is 00:38:13 they're not precise enough. I played games on the Quest, the hand controllers are perfectly precise and wonderful. And I don't deny that the hand tracking on Apple's product is superior, and I wouldn't want to have a Vision Pro that had to use hand controllers. Absolutely not. Like, I love what it does. But for certain tasks, the hand controller experience is so superior. And just some of these games that I played on the Vision Pro, like, they're just bad compared to the equivalent games
Starting point is 00:38:48 on the Quest, because the Quest has the precision of the hand controllers. And so my piece basically said, Apple doesn't need to make them themselves, necessarily, but they need to find a partner or do an open API or something so that developers have some, have the ability to say, this is a game you can play, you need to buy the hand controllers,
Starting point is 00:39:12 but you could actually make a game that is of the level of the Quest, which is seems silly, because we're talking about a 300, $400 product versus a $3,500 product, but that's where we are, where the Quest can play games that the Vision Pro cannot, and it's, you know, I would say mostly because of the precision of the input. So Mark Gurman's report states that Apple's kind of doing two things. He doesn't say this clearly, I think, but I think you can kind of get it
Starting point is 00:39:40 from the way that he writes that Apple is working on supporting VR hand controllers and is working with Sony to make the PSVR2's controllers not only work, but it seems to be kind of like the flagship device. Like in the way that, you know, the iOS devices support Bluetooth controllers, but they always mention Xbox and PlayStation. This is controller support again, except on Vision OS. And then they have to find partners who make these things. I know there's like somebody who did a Kickstarter or whatever that's doing it,
Starting point is 00:40:16 but like having Sony's controllers and also knowing that Sony probably has a bunch of controllers in a warehouse somewhere as the flagship for this, where they can say, you know, we're gonna support so many state-of-the-art controllers that are amazing and do all this incredible stuff. But theoretically, it's part of a trajectory
Starting point is 00:40:35 that leads to Apple basically saying, if there are hand controllers, third-party hand controllers out there, we will try to build support for them. Apparently, Mark says that this partnership was actually expected to be announced a few weeks ago, but has been postponed. And that the problem actually may be on Sony's side, because they've yet to work out the logistical processes of unbundling the controllers from the headsets, because they do not sell them separately. So if they do, as we believe they do, have this like warehouse of PSVR 2s,
Starting point is 00:41:09 I guess the question is, are we going to render these things unsellable? Right. Because if you break these things apart, now the headsets can't be sold. Right. And so like, right, there is there is an issue here. It seems on Sony's side of exactly how they want to handle this. Now they could just make the controllers. but is that going to be worth it? Because again, we come back to that thing we were talking about a couple of weeks ago. Anybody making something for the Vision Pro, you ain't selling a lot because as Mark Gunner
Starting point is 00:41:37 adds in this report, he believes that Apple have not yet sold half a million units of the Vision Pro. It's a tiny market, although you're also placing a bet that maybe if you do this, you will sell some more of them. And then from Sony's side, I mean, what I would say is if Sony has a few million of these sitting in a warehouse, they could probably say, look, let's pull out a hundred thousand and see what happens. Yeah. Right.
Starting point is 00:41:59 Because I'm sure that they have a sense of if they really feel like they're going to sell them or not. So it's a logistical challenge. I want to read a couple of quotes from Mark Gurman's report and we can talk about it a little bit more. Beyond gaming, these hand controllers could be used for productivity tasks and media editing. And Apple doesn't have any imminent plans to launch its own controller, but the company's design team spent a few years prototyping what is essentially a wand for the Vision Pro. But the company's design team spent a few years prototyping what is essentially a wand for the vision pro
Starting point is 00:42:25 This could be more of an Apple pencil like tool for precise control rather than in gaming Mm-hmm Yeah, that sounds like they're compromised right of like could we do a controller for it? And it was remember there were those rumors that it was gonna be like Apple pencil support on the vision pro Because there are a lot of sensors in there But this a wand magic wand for Vision Pro. I don't know, I mean, I keep coming back to my excitement about the potential of products
Starting point is 00:42:56 like Vision Pro and my feeling that its initial conception was, I don't know. Too ambitious. Was kind of misguided by people inside Apple who had some really highfalutin ideals that conflicted with the reality of what was possible. And you end up with a product that turns its back on some of the best things of you.
Starting point is 00:43:24 Like, I understand Apple saying, look, we're really good at the app store, at least on iOS and we've got existing apps. So let's focus on being more of a spatial computing productivity platform. It's like, okay, but up to now, most of the stuff that has been on VR has been games. And to entirely turn your back on those games
Starting point is 00:43:47 that really require that level of precision of a hand controller entirely. Like we're not gonna even make one available as an option. It's just not there. Just really misguided. Yeah, or potentially they're misguided in thinking that people would re-architect their games to support the hand tracking, right?
Starting point is 00:44:04 Like something's wrong here, but neither of it is what you should do. They did though, like Fruit Ninja, right? They made the Fruit Ninja version. I was like, it's bad, it's real bad. And there's a Beat Saber-esque game that I bought. And it's also really bad. It's not-
Starting point is 00:44:22 All the vacation simulator and job simulator, which they actually aren't as good. They don't operate as well. I mean, they're fine and they're fun if you've never played them before. But if you've played them before with a controller, it's not as accurate on the Vision Pro. So the way this goes, I think, at least potentially, is if Sony can pull this off, it's great because it's two companies that are kind of desperate and are willing to think outside the box. It is a question, like, about the software on the platform. I do think that's a question, but I do also think that there are developers who have VR products who could be persuaded to bring them to Vision Pro if they could port them to Vision
Starting point is 00:45:04 Pro without having to worry about their control scheme being broken, right? who could be persuaded to bring them to Vision Pro, if they could port them to Vision Pro without having to worry about their control scheme being broken, right? I mean, there is some potential there. And Meta has snapped up a bunch of these, but like, not only are there some of these existing products, but there's also stuff out there that could be ported, but, you know, they're not going to do it without hand controllers because they really need that control scheme, and they're not going to rebuild it for Vision Pro hand controlling. I think it's interesting to imagine a scenario where Apple could try and convince them. I mean, they can maybe try and convince PlayStation.
Starting point is 00:45:38 It's not outside of the realm of possibility. That's my idea is, hey, why don't we make it so that the PS5 can use a Vision Pro as a VR input? VR controller. That would be weird. It would be weird. Yeah. It's all weird.
Starting point is 00:45:58 Yeah, yeah, it's all weird. I'm just like, if this is a partnership, you could make it like, oh, yeah, you're going to be able to do PlayStation games on your Vision Pro now, too. And I assume Belkin and Logitech are going to be making controls if they're not already. One of the two of them is going to be
Starting point is 00:46:13 making a controller for Apple. Sure. Sure. You already mentioned that you wouldn't like this, but I was wondering. So this suggestion that you could use, there's a lot of suggesting in Mark's report that you would be able to use these controllers to do anything in the Vision Pro, right?
Starting point is 00:46:34 Like that is a thing you could do. Because they have all of the sensors, it could work pretty well, right? They have like a sense of space, they know where they are, you've got lots of buttons, you could select things. And I wondered if that was a good experience, is this another way to get to a cheaper vision pro? Like if you removed a lot of the requirements, a lot of the sensors that do the hand tracking on the outside and still did eye tracking, which you could still do, but then also had the controllers for other more precise movements.
Starting point is 00:47:07 Like, could that be a way to get to a $600, $700 Vision Pro? Maybe, although what I would really say is that the Quest 3 already does a decent job with hand tracking. It's not Apple Vision Pro level, but they're already doing some of this. So like, yeah, I mean, I guess I am saying that there's a $500 headset that does not Vision Pro level, but okay level of that.
Starting point is 00:47:37 I don't know where all the prices built into the Vision Pro, right? I don't know how much of that is the processors versus the cameras versus the cloth straps and the stainless steel. I don't know where all the pieces are, but maybe I think Apple would still want to have that hand gesture interface be there, but as, as Meta has demonstrated, there is, to a certain degree, you can still do it at a lower price point.
Starting point is 00:48:10 I don't love the idea of having to use hand controllers, but the hand controllers can be perfectly fine for driving an interface because Meta has shown that. Now Meta has tried to go the other way and say, well, you can also just use your hands. And there was something really nice about putting on a headset and not having to find your hand controllers, make sure they're connected, make sure that the batteries are up to speed, all of that, right?
Starting point is 00:48:30 And having to dock them and charge them and all of those things, having them not be part of the equation is really nice. But it would be fine. Like it would be fine. I think the issue is, you know, honestly, I think the issue is precision, that there honestly, I think the issue is precision, that there are some games that just need a precision,
Starting point is 00:48:48 a precision placement. I think it's less about the eye tracking than it is about the hand tracking, to be honest. I think that Vision Pro's hand tracking is good, but it's just like I did, I did, I used Simple Piano last week for Vision Pro, which came out. And one of the features for simple piano provision pro is
Starting point is 00:49:07 A virtual piano so I have a piano and I was able to do that But you can also just on my kit on my living room or my dining room table I put down a piano a virtual piano and I started to play it But the problem is like this finger is a little bit occluded by another finger And it looks at it and it assumes that that other finger is a little bit occluded by another finger, and it looks at it, and it assumes that that other finger is down and plays the note, but that finger is not down, it's still up in the air. And I thought, here are the limits of hand tracking,
Starting point is 00:49:34 right? Is that it's all visual, and you have to make some guesses. And I mean, you can't play a piano with a hand controller. But my point is, with the hand controllers, the hand controller. But my point is with the hand controllers, the hand controller sensors mean that they know exactly where your hands are in space by fractions of a second, exactly how they're moving, exactly where they are. And as impressive as camera-based hand tracking is,
Starting point is 00:50:02 if something gets in the way of the camera in any way, including another part of your body, you can't do it, right? You can make an assumption maybe, but you're guessing. Whereas those wireless controllers, you know exactly where those hands are and what they're doing at all times. And plus they have buttons on them,
Starting point is 00:50:22 which for games is really useful because then you've got instantaneous triggers as opposed to trying to, again, making gestures with your hands is something that Vision Pro does a really good job of, but it's got to do a lot of processing. It's got to make some guesses. And that means that it's laggy and it's less accurate. So I don't know. I mean, I have a hard time imagining Apple making a vision pro or a vision of some sort that didn't support hand tracking. But I think you're right that there's a way forward here that says, well, we have two ways of interacting with this thing and one of them is precise and one of them is less precise and that's fine. It's going to be interesting to see if this comes to something. Yeah, just, I mean, even if this thing happens, right?
Starting point is 00:51:09 Because it's supposed to have happened and hasn't happened. But what I'm gonna take away from this, I'm gonna choose to be positive about this. Yes, me too. Because I wrote about this in June, like I said, and in June I said, come on Apple, you gotta, hand controllers need to be part of the mix. They don't need to be mandatory.
Starting point is 00:51:26 Not everybody's gonna need them. But games, there are a lot of games out there that could probably be ported to Vision Pro and new games written for them, but they can't be done. They just can't be done without controller support and you don't have to build your own controllers. You can do what you've done with game pads on every other Apple platform,
Starting point is 00:51:43 including Vision Pro, I think, right? Which is just, you pair a game controller and it works. It's like, yeah, my PlayStation controller will work on my Vision Pro and it's fine or my Mac. So if this is happening, the most encouraging thing about it is that somebody at Apple agrees with that. And that's good, because I think it's the right move. And I think it's a sign of Apple stepping away from one of these assumptions that they made when they built the Vision Pro originally that have proven, like with those Belkin accessories, right, have proven to be wrong and misguided. And that this is a sign that Apple is learning that maybe those assumptions are preventing the Vision Pro from being successful.
Starting point is 00:52:25 So I hope that's true. I mean, I'm happy to see them continue to change and adapt the Vision Pro in public. That kind of is what this device should be considering what it is. It is essentially this future platform. We should see it adapting and changing in front of us. Because then you feel like you're benefiting as an early adopter in that way Because you adopted it early. That was the point of it and now you're on the train as it goes down the track I don't know what the contractual status of something like the Vader unleashed or whatever the the the game for MetaQuest but like
Starting point is 00:53:02 ILM we talked to them right right? Did the what if immersive experience. They worked on that too, on MetaQuest. And it's like, well, why isn't that on the Vision Pro? And the answer is it can't be because it's a lightsaber duel. And you just, it's just, you can't do it. I can't explain this to people who haven't experienced it, but if you spend any time with a quest
Starting point is 00:53:26 versus a vision pro like my stupid ping-pong game 11 table tennis on the on the meta quest it's so good Can't be done can't be done on vision Pro because you need a level of precision of hand tracking on the controller That a vision pro can't do such as some feel right like it breaks the immersion You should be holding something. Well in that case, it's true. But like But it's also it couldn't do it. It just can't do it because it can't get that level of precision So I hope they I hope they go down this path because it doesn't have to be mandatory But and I can't believe after all of that time
Starting point is 00:54:05 where they were doing weird things about the Apple TV to avoid having controllers on it, and they finally got the religion about controllers for all of their platforms and have said yes, all those controllers can be paired with an Apple platform device and work, including the Vision Pro, but they, but then with the Vision Pro they made the same problem with hand controllers. The fact that they, at their unveiling of the Vision Pro, they're like, it's great for games. Look at this game that you play
Starting point is 00:54:32 holding a PlayStation controller while looking at a screen. Like, no, what are you doing? So maybe they've gotten over it, or at least some portion of them has been given enough latitude to try this. Great. Bring it on, I say. This episode is brought to you by Uni Pizza Ovens. Uni is the world's number one pizza oven company, lending you make restaurant quality pizza in your home. If you're looking for a gift for somebody in your life that you care about, who you know loves good
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Starting point is 00:57:09 It is expected that iOS 18.2 will ship this week, right? If I'm if I'm following that correctly, I mean, I was on vacation, but I think the release candidate is out. And the expectation was early December anyway. So I wanted to run through some of the key features considering you've both been using this beta for as long as it's been available, which has been quite a while now and kind of just give some thoughts on them and how we're feeling with them now, uh, we'll start off with image playgrounds.
Starting point is 00:57:41 How you feeling about image playgrounds right now? Um, I don't like how they look. Yeah. I... everything that I've generated I've either been disgusted by or I've sent because I thought it was so bad that it was funny. Yeah it's meanable. They're very meanable. Not in a good way. I found that some people, and whether this is their faces or my photos of them, some people I can get images that seem like them. Other people I can't, no matter how hard I try. They seem like weird caricatures,
Starting point is 00:58:20 especially if I'm not with the illustration view. I have a few people for whom the illustration generation makes something that's amazing. I have a picture of John Syracuse wearing a hat with a horse behind him, which is just baffling subject wise. I'm gonna include a link in the show notes to a blog post that Alan Pike wrote.
Starting point is 00:58:41 Yeah. Where Alan was basically, every time any picture of the illustration, it's not good, and I sent to Alan in that blog post is a picture of me. The rat Mike, yeah. It seems like there is a problem where for some people, and I think both me and Alan are in this club,
Starting point is 00:58:57 that the illustration just makes us look like rat men, no matter what image we feed it, and I don't know why that's happening. Whereas Casey Liss, I think his face works pretty well in the animation style. All my Casys look like Casey. Are you saying Casey is a cartoon character? Is that what you're saying?
Starting point is 00:59:16 I'm saying, yeah, maybe he makes a good Pixar character. Casey does. I would love to see Casey star in a Pixar film. You know? It'd be great. Yeah. That being said, Casey list story. So anyway, so I don't I'm unhappy with the output and then I know that the other image generators Do better jobs than this so the Apple's behind the state of the art and I just I think it's ugly and I think that the focus on making pictures of people, you know is I think it's ugly and I think that the focus on making pictures of people you know is questionable.
Starting point is 00:59:47 I would rather they be more generic pictures of people, a generic person. And yet every time I try to make a generic person in Apple's AI image tools, they're like, no, you must pick a person. It's like, I don't wanna pick a person. I want this to be a picture of a wizard, not a picture of Mike as a wizard.
Starting point is 01:00:06 That's not what I'm trying to do here. And it's not interested in that. So I don't like it. At least with Gemmoji, you can specify the emoji, right? Like you just be emoji character in this rather than person in this. Yes, yes. So this is what I would say about image playgrounds
Starting point is 01:00:22 while we're on that subject is, I know we've talked about our feelings about AI image generation from a ethical standpoint and all of that, but I'm going to boil it down to my opinion as a user of this feature, which is I don't think it's very good, period. I absolutely agree. I just think that this feature is not
Starting point is 01:00:43 well-baked enough for release, but they're doing it anyway. I'm going to take something Stephen said on last week's episode slightly out of context, so I apologize to him. But I think he said something that I think a lot of people I can imagine making this kind of argument for Apple, right? Like Stephen referenced something about like, you know, the cartoon style, which is better than deciding to try and make something realistic, like because that can be more problematic. Like I think today just before recorded open AI, I believe the Sora model and like some of this video that's coming out from the Sora model now is horrific and how good it looks. Like it's terrifying.
Starting point is 01:01:17 But like, and it's a good point, but I think Apple's actually not capable of doing it. Like I think I don't believe that Apple have chosen it was like I have not chosen to do the realistic style purely because they think it's the right thing to do. I think looking at the quality of their imagery now, Apple could not do photorealistic in image playgrounds. Like they don't have the ability to do that for whatever reason that might be because the quality of the imagery in image playgrounds is so bad. Like there are jokes about like AI as the long term can't do hands, right? Image playgrounds can't do eyes. Every eye is like this color tornado. Like it's bad.
Starting point is 01:02:02 Like it's not good. Contrast to Genmoji, which I think is good. A good feature. Like I've got to make lots of fun, strange and weird emoji, which is usually what I want. And I use some of them frequently. It works very good to tap backs. Of course, it gets things wrong and weird in a bunch of ways.
Starting point is 01:02:23 But you can also get something I get think more often than not I get something that is close to what I wanted with gemmoji because I have a framework for what I think they should look like because it's Apple's emojis as the starting point so yeah I think by and large this is actually a good feature they they should have made. Yeah, I agree. I have, so I commissioned some emoji a while ago, some custom emoji from the artist who works on Emojipedia. And I tried to replicate those using Genmoji.
Starting point is 01:02:57 And they're not as good, but they're good. Like they're good. And that's a little disturbing, right, because I paid an artist to follow my instructions to the letter, and then I just threw a prompt into Genmoji. And kudos to Apple for making the image generation interface a shopping interface, right? That they're like, don't like this one,
Starting point is 01:03:22 swipe to the next one. And it keeps generating alternatives. That's so smart because some of them just ain't it, right? That they're like, don't like this one, swipe to the next one. And it keeps generating alternatives. That's so smart, because some of them just ain't it, right? Some of them are bad, and you're like, nope. And it feels, if you had to go through the generation process time and again, until you got one right, you'd be so frustrated. But instead, they're like, yeah, throw away the ones you don't like, keep the ones you do like. And so I was able to generate, you know, a pretty good cute Skeletor that I, that, you know, from Genmoji, I was able to generate a Tony Cindelar pointing reference acknowledge that looks more like Tony. Not, I mean, his emoji is a, looks like a cartoon version of him. That's kind of, you know, again, the artist- You could actually use a photo of Tony to make that one.
Starting point is 01:04:06 Yeah, yeah. And again, I think you could argue that the artist sort of making a cartoon version of Tony might be better, but like I can see that in that moment, I generated an emoji that looks like my friend making that symbol where I paid an artist to do it. And again, I don't love that I'm paying artists, but most people are not gonna pay an artist to do something like that I did that for
Starting point is 01:04:26 for for kicks basically but like I've got a pick okay are my favorite gen moji so far is Tim cool oh yes which is literally Tim Cook on a surfboard yeah because of a spelling error instead of Tim Cook. Because somebody typed Tim Cool instead of Tim Cook and they said, I love Tim Cool. I love this idea. Let's go with it, Tim Cool. Tim Cook sunglasses, cool dude surfing was the prompt and he's not wearing sunglasses, but it's recognizably Tim Cook and that's the most important part.
Starting point is 01:05:02 Chat GPT in Siri. Yeah. Yeah. So I connected my chat GPT account, because I pay for chat GPT, to the OS. And what I found is there are, and I told it not to ask me. I said just use chat GPT if you want it. If you're ever going to, I'll tell you right now it just
Starting point is 01:05:25 always just turn that prompt on like you don't want to be dealing with the like would you like me no it's annoying to get rid of yeah do the thing yeah no no no no no so what I found actually is funny I ask I ask things of Siri and sometimes it tries to answer it itself. And I say, Oh honey, no, you can't answer this question. You should have gone to chat. Well, I do. I don't know if you've done this. I will just say, cause you're in the Siri dialogue. No, ask chat GPT that.
Starting point is 01:05:57 And then it will go back and do it. Yeah. Cause that's, that's the problem right now is that Siri is trying to answer some of these questions is like, you do a bad job. Just ask ChatGPT to do it now. And those answers are better. Although again, I'll point out that although this is somewhat unpopular in some circles to point out, I ask ChatGPT lots of things, and it just gets them wrong, like straight up wrong. The other day, one of my tests was asking about something I don't know the answer to, which is, did any of
Starting point is 01:06:31 the other players at Florida State who played with Buster Posey, when he was at Florida State University, make the major leagues? Buster Posey, future Hall of Fame, Giants catcher, president of baseball operations with the Giants now, played at Florida State. Did any other major leaguers play with him there? I was curious. I didn't know the answer.
Starting point is 01:06:54 It came back. Chet GPT came back and said, yes. He did. There's this guy who was in the minor leagues and never made the majors, and there's this guy who was in the minor leagues and never made the majors. And there's this guy who is in the minor leagues and never made the majors. So I said to Chad GPT, so the answer was actually no. And this is correct. None of them made the majors. And therefore, the answer to the question was no. But it answered yes. And I asked it another question. And I said, Has an American cabinet member ever been assassinated? And it said, Yes, this guy got shot, but he survived, and this guy got shot, but he survived. So no, like, what are you doing? Like, so, so here's my problem with all of this is fundamentally
Starting point is 01:07:35 everybody raves about AI stuff. And I know that there's, again, I think that there's lots of places where the AI stuff can be very helpful. But oh, my God, in the context of what we asked Siri in terms of like world's knowledge, it's still, even the leading models are still so very bad at it. So I don't love that about it. But you know, Mike, when I asked Siri that initial Buster Posey question, you know what it told me? It said, oh, Buster Posey's coach at Florida State was this guy. Had nothing to do with my actual question. It was literally a random fact pulled from the ether by Siri and appreciably worse, even though,
Starting point is 01:08:20 because it didn't understand the question. Chad GPT understood the question and got it wrong and then sort of eventually came around to getting it right. But Siri didn't even get it. So I don't know, I'm not happy about it, but I think one of the big problems with it is that Siri needs, essentially if you've got ChatGPT turned on, Siri kind of needs to get out of the way.
Starting point is 01:08:42 It needs to be smarter about saying like, oh, I'm bad at this. Let's ask chat GPT this question instead. Yeah. And the other issue that I have is that it's not the chat GPT in Siri is not as good as chat GPT on its own because it doesn't have any access to the internet. And so it can't give up to date information. And so, you know, I've used it a few times and on its own, Siri has given me some chat GBT answers, which is good. But by and large, if I want to ask a question that I think chat GBT would be better at, I don't ask Siri. I open the chat GBT app.
Starting point is 01:09:15 Because I know I'm more likely to get the response that I want in the way that I want it by just starting the conversation there. by just starting the conversation there. Mm-hmm. Even then, I have issues, but at least it's better than that. So, yeah, it's not great. There's some potential. And, I mean, and again, it'll do generation and writing tools, right?
Starting point is 01:09:39 That's another place where you can tell it to generate something using chat GBT, and it will do that. Because Apple's models aren't going to do that. No. Visual intelligence. Now, this is where you can have your camera look at the world and tell you things.
Starting point is 01:09:59 I will say visual intelligence, it's one of these classic features that I am not sure when to use it because every time I've tested it I don't get results that I find to be good. So I've only used it a few times, I have no habit form, I never think about this feature because at the moment at least it also feels really half-baked. Like I don't really know what I'm supposed to do with this thing and why it is more beneficial than me just taking a picture of something and then uploading it to various apps and services to get answers. It's basically just a shortcut for that is what it is.
Starting point is 01:10:37 And I just haven't found it to be really very reliable or predictable. And so I don't really have much of an opinion on this feature to be honest. I don't use it very often. And the utility is a question. So I just took a picture of my dog as we were talking. And it says, a white dog is sitting attentively in front of a washing machine, likely watching or waiting for someone. This behavior is common in dogs, as they often feel comforted by following
Starting point is 01:11:04 human routines or curious about household activities. Well, yeah, somebody is vacuuming in the other room and the dog is sitting on a carpet looking out and the washing machine is in front of her. This is all true. But like, but why? But why?
Starting point is 01:11:19 I just did this with my, I just went, looked at my desk and my AirPods there and it says, the image showcases a pair of wireless earbuds in their charging case placed on a colorful mat featuring a cartoon design alongside a table or laptop, tablet or laptop. Wireless earbuds are compact, portable, and offer the convenience of listening to audio
Starting point is 01:11:37 without the hassle of tangled wires. Like, look, this is all impressive stuff, but what is the use? For like an alien coming down from another planet and being like, what? Tell me about what happens on earth. I'm not sure what the uses of that, right? Because also as well, the, I mean, I guess you can ask questions, you know, you could
Starting point is 01:11:55 do the thing like in the ad, like what kind of dog is that? Like, you know, that's the thing that, cause you can then ask questions of the image, like you can kick off a conversation that way. But yeah, I've just yet to find a like compelling, reliable use of this feature. Yeah. If I tap the ask button or the Google button, basically, when I take a picture of my Ember mug, it says this is an Ember mug.
Starting point is 01:12:23 So that's, I mean, that's something. But again, I kind of want another layer here, right? I want a layer where it's trying to intuit right off the bat what it is, and instead, it sort of just takes the picture and says, okay, tap something or ask a question, and I don't know. It's like, I get the idea here, but I want it to be more proactive.
Starting point is 01:12:40 I want it to do a better job of interpreting what I might actually be asking and I just don't I It's yeah. No, I I have not had success with it The writing tools you mentioned those a little bit No, I know that obviously you're very anti the writing tools for very good reasons You are a writer like I would use podcasting tools Not accurate they're not for me, but I have been very pro the writing tools because I think there are a lot of people who are not comfortable writing.
Starting point is 01:13:07 I'm sorry. If the computer can help them. I don't mean in concept. I mean, as in you as a user is what I mean. You're not going to use them. For sure. Never. Anti-use is more what I'm trying to say,
Starting point is 01:13:18 but not like conceptually against. Where I am a fan of having like a very competent and kind of complex system that is built in to the device to check my grammar and punctuation and also make suggestions for me. Like I, I wrote a post the other day that I was, uh, I was writing it in croissant and cross posting it. And I wanted to just check that my sentence structure was good. And I was able to use writing tools to just proofread that for me. And it was like, yep, this is all good. And then I had the confidence to then post it,
Starting point is 01:13:51 because it wasn't going to have mistakes in it. And it has other tools, right? Summarizing is good. Taking text and turning it into a list is good. I'm not so interested in having it write for me from scratch. Like, I just don't really need that. But the tools are good. Yeah.
Starting point is 01:14:10 So some of this is in 18.1, but in point two, you can actually tell it specifically to do something to the text in a box instead of just tapping on the limited kind of pre-baked questions, which gives you more freedom to say, you know, could this be a little funnier or whatever? This style, that style. Yep.
Starting point is 01:14:31 And it will take a crack at it. No, I think these are great. And again, I think my point is, didn't work for me, but that's because I'm a writer. Most people aren't. And a lot of people are not comfortable with language or comfortable with sharing their written language publicly, whether they're, you know, at work writing an email or doing a social media post or whatever. And I think that, I think that it's great for that. All these LLMs are generally pretty decent at doing things like generating
Starting point is 01:14:57 summaries or doing the whole like make bullet lists or make this into a table. Like all those features that are there, there are a lot of, a lot of things like that, that are good, I think fundamentally. And for a lot of people around the world, 18.2 is good because it brings Apple Intelligence. So it's currently been in US English, and you've been able to use it
Starting point is 01:15:17 in different parts of the world. You have to make a bunch of changes to your device. So it now is in a bunch more languages and places that speak English. So you'll also get features like notification and message summaries and stuff like that as part of 18.2. But I wanted to also touch on two 18.2 features that aren't related to Apple Intelligence. One of them is mail categorization, which works so good, it makes me so mad that it's iPhone only. Like, I am so mad mad that it's iPhone only.
Starting point is 01:15:45 I am so mad about this because it works great. It does a very good job of detecting where a message should live, whether it's personal or transactions or promotions or whatever. And also in a very un-Apple move, you can recategorize things if it got it wrong. Usually Apple's like, ah, don't worry, we got this. And then that's the end of it. But no, you can say like, no, put this here, or put this there.
Starting point is 01:16:11 I really, really liked this feature and I wished it was on my iPad too. So I use a different system that auto-categorizes my messages so this doesn't work for me, but it seems pretty good, and I do not understand why it isn't on the iPad and the Mac. Yeah, man. I just don't understand it.
Starting point is 01:16:30 Just, I don't, why would you do this? I really can't understand why you would do this. Cause it's like, hey, get used to using your email in a certain way, but only on one device. Like, I really, I'm, you know, like if it wasn't on the Mac, fine, but like also not on iPad, like what are you I'm, you know, like if it wasn't on the Mac, fine, but like also not on iPad, like what are you doing?
Starting point is 01:16:48 So here's my theory. My theory is that it's not consistent across devices. And so by limiting it to the iPhone, because most people don't have two iPhones, the male organization is happening on the device and you can see it and it's the same. Whereas if you've got an iPad 2, maybe those messages are in different places on your different devices and they might've decided that that was confusing.
Starting point is 01:17:14 The way in which you get it wrong could be so, is so minimal. It's like this thing goes in like newsletters and not promotions. Like the point really is about keeping crap out of your inbox. It doesn't really, I don't care where it goes. Just don't put it in the inbox. Right? Yeah. I don't understand why it's not on the iPad. I agree.
Starting point is 01:17:33 And the same app also of 18.2, the AirPods pro hearing test is available in more countries. And I did it this morning. So I sat down in, uh, while me and Adina were having coffee and started it and then realized, oh no, I actually have to be in absolute silence. This was a do. So then I had to go upstairs, close the door, because it's playing these tones in your ears that you have to detect and you tap when you can hear them.
Starting point is 01:17:58 And some are so quiet. And I think they're doing some spatial audio kind of trickery as well to kind of like put it in different places to maybe test like how good you hear in certain areas. But this was a fascinating and very weird process. And I'm happy to report I have little to no hearing loss, which doing the test, I didn't think was going to be the answer because I was going for some, some stretches where it was like, I can't hear anything. Like, like I'm not tapping, nothing's happening, but I guess they're a super quiet.
Starting point is 01:18:31 Like it's like, I think it's like minus one or minus three and like in, in, in one of the ear or the other. So it's not like no hearing loss, but it is an amount which is like not a concern, I guess, maybe especially for my age. But yeah, I was sitting there like, oh, no, this is, I thought I had good hearing. But like, I'm sitting there for like 20 seconds and like not hearing a thing. But yeah, no, it was good.
Starting point is 01:18:52 And this is, again, it's like one of these things where I'm just happy to have done that this morning. It made me feel good. It's like, great, I don't have any hearing loss. Like, good for me. And my AirPods told me that. Have you done this test? I have. How were you? Did you come out? Okay.
Starting point is 01:19:10 A little to no hearing loss. Okay. It's funny cause I actually had just gotten a hearing test like two weeks before. The results were the same. And the answer is that, that in one ear, there's a little tiny notch, but it's not that big. And what the hearing professional said is, that's probably like at some point in your life, and it's in one ear, to that side of you, there was a very loud noise.
Starting point is 01:19:35 Yep. And that's it, right? Like that was probably it, but it's very small. And in Apple's context, it's little to no hearing loss. So that's great because I'm in my 50s and so I'm starting out at least from this point with pretty good hearing. Our hearing gets worse when we get older, but it was pretty happy about it. So I was pretty happy about it.
Starting point is 01:19:59 But I was going to make a joke about now that that there's UK hearing tests, you know, do they have like British noises that you have to hear? But I don't even know what those are. Hello, Governor. Just in the corner. Yeah. Hello, mate. Hi, mate.
Starting point is 01:20:14 This episode of Upgrade is brought to you by the Data Citizens Dialogues podcast. As a listener of this show, you know that data is shaping our world today. But if you're ready for a deeper dive into the latest hot topics in data, then you need to listen to the Data Citizens Dialogues podcast, brought to you by Calibra, the leader in data intelligence. In every episode of Data Citizens Dialogues, industry leaders unpack data's impact on the world,
Starting point is 01:20:38 from big picture questions like AI governance and data sharing, to more nuanced questions like how do we balance offense and defense in data management? You'll hear first-hand insights about the data conversations affecting all kinds of industries, and you can expect guests sharing unique stories from some of the world's largest companies like Adobe, Fidelity Investments, Deloitte, Hewlett-Packard, McDonald's, and even the US Coast Guard. I listened to an episode about how using data effectively and efficiently is improving healthcare and memorial care. I really enjoyed how the episode featured the people that are actually implementing the technologies that we talk about, so they can
Starting point is 01:21:12 bring their first-hand experience to focus on some practical examples of the work that they've done, and making sure that they keep the focus on privacy, which is obviously very important in healthcare, at the highest level for their patients and how they manage to do that. The Data Citizens Dialogue podcast is bringing the data conversation to you, so start listening now. Follow Data Citizens Dialogues on Apple, Spotify, YouTube, or wherever you get your podcasts. Our thanks to Data Citizens Dialogues for their support of this show and all of Relay. Let's finish out with some Ask Upgrade questions. This one comes from Andrew who says, for years and years, I've backed up
Starting point is 01:21:53 my various iOS devices to my Mac every month. This is useful when I move to the next model. However, should I use iCloud backup instead? How do you think about and manage your iOS backups? Wow, I haven't backed up my iOS devices to my Mac in years. I've got to say, Andrew, I respect your, like, determination. I respect your skills. Yeah.
Starting point is 01:22:17 Um, yeah, just use iCloud backup. It's great. Is the answer. And it will do it at night when you're charging. It's great. Yeah. And if you don't have enough storage, I mean, yeah, you can just use your Mac. But like, I strongly recommend spending enough storage to money on storage to get your devices backed up. And it just makes it very easy.
Starting point is 01:22:37 And then I don't think about and manage my iOS backups. That's the truth is that when it comes time, like this is my mom a few years ago, left her iPhone somewhere and had to get a new iPhone. It's like, she's iCloud backed up. It didn't matter. She just restored and it was fine. Like there was nothing to it. It's great.
Starting point is 01:22:55 So that's what I recommend. And yeah, if you don't wanna spend the money, like, okay, but you probably should because it's just so easy and convenient to do it that way. Yeah, because like... And it happens automatically. That's the other thing. It happens automatically where you may,
Starting point is 01:23:11 like every month you're gonna miss maybe a month worth of data. iCloud, it's just there. I rely on it and it works fine. And you can rest assured that if, you know, you don't have to worry about it not working because Apple will tell you. Like if a device hasn't been backed up for, I think it's like a month, maybe,
Starting point is 01:23:29 maybe less time, there's like a, an alert. It's like, Hey, your device has not been backed up. So they, you know, they even get, they take care of you there too. So I think this is a great system. But if for some reason you can't afford it, then yeah, you're going to have to keep doing what you're doing, which is these periodic backups to another device. But I think by and large, you have some controls about what you can and can't back up. So like if you do want to back up some things, but not others, and that helps you keep up
Starting point is 01:23:56 in certain limits and levels, you can do that too. Bobby asks, just curious, but why is upgrade usually longer than connected? I know you tell me Mike. Yeah, it's a good question. I mean, that is the case. I mean, which is odd because there's two of us and there's three of us and connected. Right. I think this maybe comes down to two things. One is that this show is very like segment focused. So like, I think we plan out the segments and we do the segments in a way that connect.
Starting point is 01:24:31 It's just weird. This is just maybe my brain. Upgraded segment focused and connected as topic focused. And our segments do tend to be a little bit more like we talk about them this week or we don't talk about them at all. Right. Like if we don't do room around it this week and we have it prepped out, there's no point doing that room around it next week because probably most of the stuff is done. So if we've prepped
Starting point is 01:24:52 out a topic by and large, we either do it or it goes away. And because of that comes to the second part where we start the recording of this show earlier in the day. And I think for me and Federico, if we go too long on the show, we're going very late into our evenings at that point. So I think we're maybe more, we're a bit more like, let's try and cut the whole thing at 90 minutes where this show, this show is usually about an hour 45. And so I think that's the reason. And I expect one of the reasons Bobby has asked this question is because maybe they got their Like overcast wrapped or something and could see you know I listen to every episode, but there's more upgrade than there is connected
Starting point is 01:25:32 Maybe that's the case Yeah, that could be yep Jason said I heard I heard Mike. This is I don't know if this is you probably wasn't on me I have Mike talk about using chat GPT for search. How do you choose when to search there rather than Google? So I've been thinking about this a lot, Jason, because people keep asking me questions like this because I've been talking about using chat GPT for search and I think where I'm starting to come
Starting point is 01:25:57 down to is I Google something when I know where I want to end up. Like I am Googling something that I know exists. Right. Or like I am confident that I'm going to get to the place that I want to be at because I know how to use Google. Right. Like I'm Googling is the Googling effectively is understanding what words to put into Google to get the result that you want, which is actually not too dissimilar from AI prompting, but I'm just more familiar with getting to a Google search. And for chat GPT searching,
Starting point is 01:26:30 it's more for when I do not know anything about my query. Like I have a question, or I want some information about a subject area or a product area, and I do not know where I would get that information from. So I'll ask chat, GBT, and it goes out to the internet, pulls in a bunch of stuff. And then I will maybe go onto the web via the links that they give me and find out some of the stuff that I want.
Starting point is 01:26:55 So that's kind of the two, two types of searches is like, I know this thing exists and I want you to find it for me. And I have no idea about this thing. Tell me more about it. That's kind of how I split them up. All right. And then Matthew asks, this is a question for you, Jason. So we've got like one, two for each of us, a sandwich. Uh, this one comes from Matthew. I've wondered for a while about the discussion of off the record topics, particularly when media have access to Apple employees in person events. Why would Apple, particularly when media have access to Apple employees in-person events. Why would Apple, particularly those in senior enough positions to be trusted as spokespeople, give any level of
Starting point is 01:27:33 off-the-record information? Is it just to provide additional color or is there an altogether different motive? Yeah, it's a little bit, I want to say there's on background and off-the-record, those are different. Off-the- record is you don't talk about this. Right, which is a very little use. That's a good distinction because sometimes people say, someone told me this off the record. That still does happen, but yes.
Starting point is 01:27:58 That's obviously a record was made because you're yes. Off the record is supposed to mean I'm not gonna report about this. Maybe it gives you some, yes, this offer record is supposed to mean I'm not gonna report about this. Maybe it gives you some background understanding, but on background, the idea there is you're not making any direct quotes. You're just saying, look, I know this, but you can't say Apple PR person X, Y, Z
Starting point is 01:28:18 told me quote this, right? You don't say that, it's on background. The idea there is we're gonna give you this information, you can share it, but you're not supposed to attribute it. Sometimes I'll even say not for attribution. And then there's this is where Neelay and The Verge are like, we don't we're going to attribute information to a person we're not we don't want to do it. Like there's a lot of different ways to approach this. I find it. Some of it is helpful. Some of it is silly. of it is helpful. Some of it is silly. Like, I believe that the origination of this is that Apple was frustrated that
Starting point is 01:28:56 people who were doing I don't know whether it was like damage control or product briefings or something were being quoted by name. When they thought they were just passing on information to a writer, they ended up getting represented as the person who made a particular claim. And I think that there was, it was so long ago now, but I think the people were upset because that person's name just kept getting repeated as, but this person said this thing. And that Apple decided that they wanted to approach it where in many cases, not even necessarily most cases, in many cases when product information was being handed out, that directly attributing it to a PR person when there were numerous PR people and all that was not really accurate because they were just the messenger, the conduit for information that was coming from Apple's product marketing group. And so there was this feeling of like, let's make
Starting point is 01:29:43 this less personal. Let's not make this personal. Sometimes it is literally, we don't want you quoting us directly, because we may say things in the quote that aren't what we're actually trying to say. And there's two ways to view that. You can view that as control. Oh, he used a phrase that isn't approved. We don't like that. And now that's out there forever. And it's a phrase we didn't want to use. Okay, I understand it. That's a control thing, whatever. So then there's this conspiracy theory part of this, which is every time anybody from Apple says anything, the conspiracy theory starts. And it's like, aha, aha, did you notice what they said? Do you know what this means? This means that Apple is doing this other thing. And it's all true now. And, you know, sometimes
Starting point is 01:30:32 it means that but mostly it doesn't mean that mostly it's just somebody said a thing. This is why Apple one of the reasons why Apple exerts so much control over their message is because exert so much control over their message is because unlike maybe any other company, I don't know, people are parsing their words and trying to find secrets that are revealed. And one way you avoid that is by not allowing them to parse your words, is by having all the words that are out there either be in your press release or approved verbiage. And if you're in an interaction with another human being and you're just talking off the cuff, even if you're a very well-trained PR person who knows all the phrases you're supposed to use,
Starting point is 01:31:12 because trust me, I've been in these briefings, you've been in these briefings. We get these briefings sometimes where the words that are used by the people in the briefing, the phrases that are used are literally the phrases in the press release. Like everybody's been trained. This is like literally, this is how we refer to this. It's groundbreaking or it's, or it's earth shaking or it's, it's, it's breakthrough or whatever it is. Like they'll use one of those and only the one that's approved. That's
Starting point is 01:31:41 just how it goes. So some of it's control and some of it is, is, is knowing that there are people out there who will take any phrase that is not approved and run with it in directions that are maybe true, but probably not true misleading. And they're like, aha, but Anand Laushyampi, when talking to Jason in New York said that the, the processing block on the M3 was actually this. And that means, and it's like, that's not what, so they're like, yeah, Jason, you can talk to Anon, but you can't quote him. And can I say that I talked to him?
Starting point is 01:32:14 Well, you know, and it gets weird. So yeah. Yeah. I've also felt, Lacey, some of the interactions that I've had that there are sometimes pieces of information that they don't mind being out there, but they're just too specific or nerdy to, to for Apple to be talking about. Right. Right. So it's like, we're fine if you say this, because it's fine for that to be out there, but we don't have a way to tell people this little piece of information in a way that is worth sparing the time. Yeah, people also don't want to, they don't want people saying, aha, Apple said this again,
Starting point is 01:32:49 because it leads down that path of it's got this imprint and now what does it mean? And they want that stuff to just kind of get out there or they'll answer my question. But it ends up being a thing where I end up saying, you know, it's my understanding that this thing is happening on the M3 chip or the M4 chip. And you know, it's my understanding that this thing is happening on the M3 chip, or the M4 chip. And, you know, sometimes that does literally come from a briefing where Anand is on the briefing. And I know that there's a new chip. And I'm like, I'm going to ask a chip question because Anand is here and he looks real lonely. Nobody's asking him chip questions. Do they not know who this is? Let's ask Anand a chip question, right? But then a lot of times it ends up being like, this, here's the thing about that I learned about the M4 and not, Anand told me this thing, right? Like, and that's just how those are the ground rules. And you just got to deal with them. But
Starting point is 01:33:34 do they go too far? Are they, do they happen too often? I would say, yes, I think it's become a reflex now. There was also that John Gruber thing where he described like the whole process of going to the briefing and where it was and who the people were and the couches they sat on and stuff. And I feel like that was one of those moments where Apple was like, okay, we need to set some ground rules, because the story should never be our briefing, the story should be our products, right. And that's not about like, we don't want to admit that there was a couch that people sat on. It's, and that, you know, they're in this place in Tribeca and that we went up to the fourth floor or whatever. It's more like, we don't want people talking about our, our place in Tribeca. We want them talking about the new MacBook Pro. That was the surprise announcement of OS X Mountain Lion. Ah, classic.
Starting point is 01:34:21 That's a good one. The one that dropped out of nowhere. Right? And it becomes, yeah, that was a great moment. I love that moment too. That's the one where M.G. Siegler and I walked out of Infinite Loop and we're both like, oh my God, right?
Starting point is 01:34:33 Like it was a surprise. I remember exactly where I was when this news broke. Like I was sitting at my desk in one of my terrible bank jobs, like when I used to work in the branches. I was a branch manager at the time, hated it. And I remember being there, and that made that day better, because it was interesting.
Starting point is 01:34:52 And I just read a bunch of OS 10 reviews out on Nowhere instead. People didn't believe us. Like we dropped at embargo time, and people were like, is this a joke? It's like, no, it's not a joke. Because it would seem like it. Because we make OS.
Starting point is 01:35:02 Because this is back before they came out every year, it was like, and there were been no reports joke. Because it would seem like it. Because this is back before they came out every year. And there had been no reports that there was going to be an update to Lion, and then Mountain Lion just dropped, and that was it. It was great. And you can see why, if you do all that work, the last thing you want is one of your writers to focus on the mechanics of the presentation instead of what you're trying to get out there. So I think that's part of what's going on.
Starting point is 01:35:23 This is a great question for Matthew. The ways of Apple PR are mysterious, but I think it is this combination of wanting to completely control the message, which you can't do, right? Because there are the press, when you give it to the press, the press is going to do what they're going to do with it. Like that's why you deal with the press is that some people will just take it from the source, and take the marketing and go to Apple's website and that's all they'll ever do and like, so be it. But the press gets it to a broader audience, but you do have to take it with the press's impressions and emphasis that is going to be different from your press release. And it's just part of the way the game is played. But even in then they want to limit what they provide to the press and stay on message. They're very disciplined about that. And that also includes obscuring some aspects because,
Starting point is 01:36:11 and again, it's not like it used to be. In the Steve Jobs, Katie Cotton era, the goal was to make Apple a black box. Like you should never even hear about other people who work at Apple. It should just be Apple. And Apple speaks in the voice of Steve Jobs, by the way, but it's just Apple. and it's not like that anymore
Starting point is 01:36:27 but some aspects of this remain and I think part of that is the idea that there are no stars in Apple PR that the products are the stars and that that You know, they should and it's nothing against the people in Apple PR But like Apple doesn't want some spokesperson to be famous for saying a thing. That's not what they want They want the product to be famous. That's it If you would like to send in a question of your own for us to answer in a future episode of the show Please go to upgrade feedback calm You can also send in your feedback and follow up for us there
Starting point is 01:37:02 You can check out Jason at six colors calm and you can hear him at the incomparable.com and here on Relay where you can listen to me too. You can also check out my work at cortexbrown.com. You can find us both on Mastodon threads and blue sky because of our sins. You can also watch the clips of this show on TikTok, Instagram and YouTube, where we are at Upgrade Relay.
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