Wake Up to Wealth - From Rock Bottom to Building an Empire- The Journey of Jon Cheplak

Episode Date: September 19, 2025

In episode 46 of Wake Up to Wealth, Brandon Brittingham interviews Jon Cheplak, a Seasoned Entrepreneur and Coach, on his journey from rock bottom to building multiple thriving businesses in coaching and real estate. He shares powerful lessons on overcoming adversity and achieving lasting success.Tune in for valuable lessons and actionable advice to help you wake up to wealth in your own life. SOCIAL MEDIA LINKSBrandon BrittinghamInstagram: https://www.instagram.com/mailboxmoneyb/Facebook: https://www.facebook.com/brandon.brittingham.1/ Jon CheplakInstagram: https://www.instagram.com/cheplaklive/Facebook: https://www.facebook.com/joncheplak/ WEBSITESBrandon Brittingham: https://www.brandonsbrain.org/homeCheplak Tahoe: https://www.cheplaktahoe.com/==========================SUPPORT OUR SPONSORS:Paramount Property Tax Appeal: https://www.paramountpropertytaxappeal.com/MS Consultants: https://www.costsegs.com/Email Carson at The Money Multiplier: [e-mail]: https://rocketly.ai/

This is Wake Up to Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham. Hey, let me tell you with my good friend Jeff Hyatt over at MSC consultants, and check out his episode if you've missed it. With today's volatile interest rate environment, real estate investors are looking for every advantage illegally available, more and more are realizing that accelerating depreciation allows them to free up cash flow, enabling them to acquire their next property sooner. MSC's approach to call SEGS is the answer. If you've got properties out there, you haven't done COSSEGs on, you're paying too much in taxes.

MSC's approach to COSSEGS is the answer. Visit them at www.com. That's www.corescogs.com and ask for my good friend Jeff Hyde. it. Hey, everybody. Thank you for listening to Wake Up to Wealth. If you would, this show grows based on listeners like you. I would greatly appreciate you liking, subscribing, and leaving us a review when you can. It's listeners like you that have helped us become one of the top shows in the United States. Like, subscribe, leave a review, tell a friend, and will continue to bring you this content to help you wake up to wealth.

Hey, what's up, everybody? We are back for another episode of Wake Up to Wealth and really, really super excited today because I've got my homie, John Cheplack on today, who I've had the privilege of coaching with for a really, really long time. What's up, brother?

How you doing, man? So, um, one thing just want to say shout out to all the listeners all the support everything you guys have done we are consistently one of the top shows in the country and it's because of y'all support we're averaging 8590 000 downloads and it's all because you guys have supported us so thank you so much and i get to bring on really cool people like john because you guys support us how you doing brother I'm doing good

a little tired just got off the you know I did the airport circus last night flight leaves Phoenix at 5 after speaking out in Phoenix and

delay delay got in about 1 a.m but I'm hanging at my home in Vegas for a minute so it's nice spend some time with my daughter so before we get into where you are now

I've had the privilege of hanging out with you for a long time and seeing your progression and just seeing kind of where you've matured to and what you've built, which is amazing. But I also think that a cool part of entrepreneurship and everybody's story is the storm and the fire, right, that the shit we go through. And I'd love for you to just talk about you came into the shit at rock bottom and built in an empire.

Yeah, I did. Yeah, I, you know, from 21 to 41, the down and dirty, it was rehab nine times, never got it right until 17 years ago when I was 41. But prior to, in spite of myself, I was able to build a good residential real estate sales business. And then I got into leadership and executive level and got in the coaching space, but just always batted that one demon. And I finally figured that one out. But when I got clean at 41 years old, a grown man, I had wound it down so far that I owed the IRS. Not exaggerate numbers. You've seen me post tax liens, screenshots of them owed the IRS $4.3 million and credit card debt and all that stuff.

And it was the best people can always say, oh, but that was the greatest time of my life. It truly was because it shaped me. My brother had a conversation with me and said, you know, you can bankrupt and you can bail out on stuff. He said, but now it's time in life where you just absolutely do the right thing. You know how to make money, John. But what if you did the right thing in every aspect of your life? Just like, and I'm like, it's going to take me for, I'll be eating top ramen the rest of my life. Anyways, long story short, I just, I just bear down, bear down.

And actually, contrary to what most knew is never had goals. I mean, my goal is to pay off the IRS $1.3 million. It was so far in the distance because I was also, my reputation, it wasn't this private unwinding up my life the final time when I went to rehab. I mean, everyone knew reputation was, boy, that guy's decent at what he does, but he just can't get his life together. And so I just, from that point on, all I focused on was winning one day. at a time it's cliche but cliches are around because they're true if you really live by it

and so i have nothing else to really look forward to as a victory except for winning today because everything else was so far out it was never going to feel like a victory and and so i just stuck with that but i kept i made sure that my personal development stayed way ahead of my success in business and and and today where it's at um because of that because i continue to to keep personal development way in front of my business growth. You talk about this and coach and teach you all the time. My identity, I have not out earned my identity, which is a big challenge. Many people are facing right now, the recording of this, I think.

Yeah, so to give people context, like give them an oversight of what your, like, all your companies look like, give them an idea of what you built. Sure. I was doing a long, long coaching real quickly. and I'll only take 40 people. And it's neat to see, too, just to give people an example. I think I started at $199 a call, fast forward, $199 for a 45-minute call, $199. Today, it's a 20-minute coaching call for $2,000 in the commitments once a week.

But I'm only going to go to 40 coaching clients. Well, I'm only going to 60, and I've posted, because, you know, our world is a lot of talk, man. Show me the proof. I think my biggest weeks, I was doing 114 one-on-one coaching calls and people, oh, you're trading hours for dollars. And there's a great lesson in this. There's two parts of it. I think that you need to take risks and you need to expand and you need to grow.

But I think too many people get too caught up in it from a distraction standpoint instead of being responsible when to grow. I mean, look at you. Look at your transaction. You could have easily gone out as you started really expanding two to three years before you actually did. I mean, no one was staying in the game, selling 100 homes a year and having a team doing 600, selling 200. I remember the conversation I had with you. And this is, we both ran similar paths and staying, going deep. We went 12 feet deep, one inch wide for years and years and years until we establish.

There's a couple things you establish. You get more at bats. You build a healthy foundation. You just master your craft. And so I stayed in that game and just, and here's what's very. very interesting when you stay in it as long and look at you too. Well, it's been the last three or four years just, I mean, you were already in one space, but then it's just hockey. You're crushing the real estate sales and property management. And then it's like,

okay, I'm going to expand this thing out. But you stayed in the game and then bam, it's been hockey stick. So I just hired coaches for the first time underneath me three years ago. Fast forward. Where does it end up? I think I've got 14 coaches. underneath me, just in the coaching space, one-on-home coaching space. We sell multiple courses a year, different offerings and all different businesses. That's in the coaching space. Then we created an inside sales company where we provide inside sales teams to large teams. So that's our one business digital maverick. And then we got into the online, this is all the last three years. Then we got into, so that's Digital Maverick, that's thriving.

I think we're in over 140 top team databases. Then the search game came about. And I think it was just, I don't know if we were going to hit two years in the search game, the online search game. So we got the national MLS feed, easy home search. And we do a little bit differently. We sell county by county exclusive lead flow. So now we've got the conversion part, lead follow up with our. VAISAs in Digital Maverick.

Then easy home search came about. Then there's another solution. They're going to need a mortgage. And we just launched the mortgage business in the May of 2024. And actually I just posted about it. I think we've got about 220, I don't know, somewhere around there, a million funded year-to-date. And another, I don't know, 60 million in our pipeline. So we've got the mortgage, the search.

We've got the VAISAs, we've got the coaching, and then we recently launched an appointment setting company for recruiting, which is thriving, doing well. We're set in about 50 to 60 recruiting appointments a month per team we work with, and then I skipped over one. For me, as I was building the coaching company, then I needed to have other coaches. Well, then, of course, it was expanding. We wanted to help all levels with a little bit of a done with you. Then we launched the Reside, which is a team builder platform where there's group activity,

and that's been business for two years. And here's the interesting thing. Every single one of them thrives, especially in a time where, you know, we're the last one's paid in the coaching consulting business, vendors, et cetera. I mean, people have paid staff, and they've all thrived. But I think it's because of, I don't know, you hear a lot of times, right, what got you here won't get you there. I don't know.

I mean, you're still the same consistent discipline. No refraff, no distraction guy, and it's worked out pretty well for you. So that's where we're at today, man. And who knows what's in front? We've got some surprises. We just let it out. We're launching our email platform, our MailChimpish software. I've got to see screenshots.

We brought in the head guide delivery for SendGrid, brought him on staff. And so we'll be, that'll bolt on to all kinds of different CRM. So not a promo, just telling you all the businesses. That's what we got going on. but I got a lot of smart people around me. No, so what I think is cool about that is people are going to listen to this and the entrepreneur mind is going to be like, oh, I've got to do all this shit.

And what I want to tell you guys from riding in the car with John for a long time is before he got here, he mastered the coaching. And he mastered self-promotion and marketing. And that was what it was born for from. And he mastered discipline. I want you to talk about something because I think people miss this mark. I think you're one of the best examples of starting small and blown up. But it was because of your effort and your consistency, but also your marketing messes never changed.

Right? Like where people were like, oh, I marketed on social media. No one called me. I didn't get a response. Right. And it's like, I remember like, fuck, one of the first events you threw, probably 17, 18 people were there. But your marketing message didn't change, right? Your principle and your marketing didn't change.

Talk about that a little bit. Right. Well, I think the thing that I know you learned early on and I did too is that you've got to decide who is your audience and what is the number one thing. If you can determine, like anyone, it doesn't have to be their number of. one to build a successful business. But for me, it was discovering what is their number one thing that keeps them up at night, period, and going all in on it and not abandon it. Don't get me wrong. There were times when I said, I suck at this. I need to do other things. I need to do different things. But I was fortunate to be around people that I watched and observed that went

before me and they just stayed in their lane and and and I think that um the thing to look at is that pick the problem that you solve know who your avatar is exactly and do not abandon it um you know when you look at uh marketing as you weave that in yeah but I only had seven video views or I only had 20 video views well what would it cost you to get seven people in a room at a little hotel down the street what effort would it take and and i think it's um my observation personally of my journey and watching those that have gone before me it has been persistence and resilience uh but but you've got to have consistency in that one message because what happens is most people they're marketing they're confusing people what what actually do you do yeah what would

do they don't know what people do yeah that's funny you say that um another thing too is i think one of the things we vibe on is growth and building successful companies actually happens in simplicity and uh like one of the things that i've learned from you and coach with you for a long time is a lot of times you solve a problem by just giving me a simple answer and so talk about that a bit. Yeah, it is the, and I was asked a question about a year and a half ago, well, I keep saying a year and a half ago, maybe it's been two years now. I was asked a question of, if there's one thing you've run different on the come up, and listen, I don't regret anything at all got me here, but if there's one thing that I think would have catapulted me, and this

comes back to the previous question, and you'll find it just lands here, is, I thought, what would I have done different? Oh, I wouldn't have tried to prove myself so, trying so hard to prove myself because I would catch myself in that vein of what I do. Oh, my God, I've got to think of something different. Oh, my God. But then when I would think of something different, it was just what I was doing, finding a different way to say the same thing that brought everyone back to the one thing.

So with that, it alleviated what, you know, because we all carry stuff. We carry an energy. We carry self-doubts. We carry, am I hitting? And so as I continue to, that's why you got to keep getting in the batters box. You got to keep going. And as you're trying things, be able to be a third-party observer and get above it and look and go, wait a minute, you're still back to just one message. And so the thing with the simplicity was, holy smokes, we don't need to learn anything new.

Once we've got the basis of it, we need to communicate. continually be reminded because then as things started working for me, it was doing the things that maybe I was doing it 70 percent or 80 percent or even 85 percent that I was taught years ago. And then when I started evaluating people I was working with, like, listen, we're not, there's not a horseshoes, you know, flying through the air or a unicorn, you know, when we get on a call or, you know, Justin Haver, like you and Justin came in right at the same time years ago, working together, it's still the same conversations. And so it's been proven that Simple solves the complex. It's been proven that our futures in our past, it's been proven because so

many times it's, well, let me go 12 feet wide and one inch deep. No, no, no, no, no, no. Did you go 12 feet deep first and stay in that one inch? And it's challenging, I think, A, there's a human nature issue because people get bored. B, there is self-doubt if something doesn't come along quick enough. But C, this is the big one, the discernment. There's so many distractions out there with so many new things. And you'll hear one friend that's trying this thing or one area of business. We're in a mastermind with 23 other high-level folks in the Zenith mastermind with Dean and Tony.

And I mean, it's a, Brickney and I can come back from that and go, oh, my gosh. look at this look at this and then we sit down for three days and go hold it what's our lane and i'm not saying don't be stupid because obviously i was just in coaching but now we're in morgauge and now we're in you know um v i say sales and and all that type of stuff but i think it's you know always inspect a mutual client of ours uh parker we both work with um uh it was in he's there's no one he's like he's lapping everyone now i mean he's just spiking the football on the end zone, you know, I mean, at the pace he's going. And it was interesting.

You look at his, and I go back and go all the conversation I have with him early in the year. Hey, I want this, this, this, this. I said, what else? This, this, this. Awesome. We can do it all. But what is not, what is not, who is not operating at 80% in your current business? Because we're out there.

Our, our expectations are out there. And if we can get people to work with us at 80% of our expectation, we're when he's like, oh my gosh, this silo, went in that silo, optimized it, and then starts working with you, and now that thing's going. So long answer to that short question, their simplicity, like in its finest moments, right there. It's like be willing to inspect, but people get bored, and their identity, and then their identity comes in. You want to know why?

because what they didn't do is they didn't identify as a disciplined, consistent, committed person. They think they are. They think the results don't make you discipline, committed, and consistent. Results over a sustained period of time with growth, that's where it's measured. They get this, you know, hey, I'm a rock store. And sadly, for many people, their businesses were inflated. So their thought of who they were versus who they actually are was this massive gap, and now they're paying the price for it. And it just comes back to, A, from doing it myself, B, in watching those who have grown, like yourself, and our clients, futures in your past and anything that's not working, the first question that I asked myself is, well, what can we eliminate so we can go do this, this, and this,

this like let's let's build a foundation before we frame the house and put a roof on it most got a frame on a house it's got a shaky foundation yeah no that's so much gold in that so you've coached so many people that are just high level top like just top of the top you coach the best of the best you've done it for a while what do you think is like one or two things that you've seem repetitive, like same traits, like in a bunch of your clients, the people that win, what do you see that's similar? Consciously, hunger. That's number one. Unconsciously, I think it's very unconscious in a lot of cases. I think that they take the next natural step of growth because they get so busy. And so, okay, I guess we need to bring people in. Well,

okay, to bring people in, you got to serve people and support people. So I think consciously it's hunger. I think unconsciously, it's this thing in their heart that they want to serve and help and support other people. It's not just why I need a bunch of people so I can make money. That's not sustainable. I'm sorry. It is not the pain of it, the challenges of it.

No. So those are the two that are the biggest. And if you don't have one of the two, if you're missing one of those two, I don't know that you're going to have a sustainable business. I mean, I watch you. A, you're building businesses, multiple businesses that involve other people. And fine, the money's taking care of itself. It always will.

We know how to do that. But the thing that I watch is talked about the most and is real is the pride you have in the people that are growing. And very interesting. You take great pride in it. You're getting people to watch. through doorways of discomfort and fear. That's the game we're playing.

And then when you can get people to walk through and facilitate, and that's an art and a science. I mean, I've watched in the last week, a number of people that you shared stories is from an event that you guys just did in the thing that is, I think it's a step below a death in the family when you look at stressors.

Or it may be above. I don't look at the chart recently, and it's, you know, death in the family's most stressful speaking in front of a crowd. It might be speaking in front of a crowd is number one and death in a family's number two. Yeah, no doubt. True story, man. So, yeah, I mean, that's it. It's simplest of terms right there, man, is the hunger and a desire to really grow people, man.

You've got to have that. Another thing that I've learned from you and I've watched you display and so many people get this shit wrong. so that I want you to talk about this is coming from contribution. But like watching you grow your business and your marketing, I mean, I remember when there was times when you were just giving shit away and giving shit out with no call to action and you weren't selling anything.

Yeah. Yeah. Yeah. Yeah. Yeah. Oldest principle of the book. And we got to, you know, we get to see it happen a lot in front of us too.

and it's the people that we look up to too and watch that are doing the biggest things they're still doing it um it is well that comes back down to though too brandon principle again um and the principle of contribution contribution is a principle of obsessing over the process and detaching from the outcome that principle of to keep what i have i must give it away and when you give it away. And the key, what I have is there needs to be a new, I don't know, a way that that is phrased because to 100x what you have, give it away because it's it, but it just works like that, right? It is, I think people are so obsessed with cause and effect R.O.I. KPI. And I don't know. It's interesting. You and I've never really chat about this. I mean,

Here you go, you're a numbers guy. Holy smokes, you've got a cap. I mean, you've got to look at cap rates. You've got to look at cash flow. You've got a CFO. You've got all that. But really, Brandon, you'd be curious. I want to flip it on you.

Are you obsessed, obsessed every minute with the KPI at the level you think other people are? Or is your first thing? What can I do to educate and inform today and measuring that thing before everything? else. I mean, if you come from a contribution standpoint and if you give away to the market, the KPI's and the RIs are going to fucking smoke everything. You can't even source it or measure it. All you can do is you can say, okay, is business down?

We know as a marketer, because you've got to be a marketer or someone has to be in your organization. The problem is you're still the director of marketing because you've got the message, right? And all you've got to look at is many times. you and I both could probably do this. We haven't even chatting about it as, you know, how do you know you're getting to KPI? Well, is, I'm doing these activities.

My business continuing to grow regardless of the market. It is. Oh, it's not. Well, let's go back and re-inspect my marketing. Oh, you know what? I haven't been hitting my emails or my emails after getting at the level they need to or my social hasn't been or my podcast or all those type of things. And so that's really simplifying things.

But I'll tell you what, most people, if they can just get into that thing, and I think also the two for five years. Yeah, yeah. Five years. I'm glad you went there. Yeah. Period. It's always that. And it's so funny, I mean, now as I look back, wow, you look at five years, five years. Five years is an eternity to people like these people, you know, in the, let's go in the residential real estate space. Open houses suck. Really? How many have you done one? They're done, bro. Yeah. And so you're never going to get to enterprise in business or scaling business at all. So it's, it is. is trust us. That's all we can say. Trust us. Keep your links out of stuff. And especially right now, today we are in a trust procession. We are at the lowest level of certainty since

0809. Lowest level of uncertainty. Well, you can't sell until you have lowered someone's guard, period. Number two, the only way to sell right now and I always want to give attribution because this is what how Russell Brunson pays. Everyone thinks he's this funnels guy. Anyone can build a funnel. And I'm not minimizing it. That guy is a sales master. Today, what you have to do is people have a story in their head.

They have a story in their head of. And the story goes like this, but if I buy right now, what if it's a wrong decision? And you know, it's a status decision. You're pointing that out, status. It's purely people are worried if I go to that company work there and it doesn't work out. it's a status decision. So right now, what you've got to have is in the contribution, now more than never, and it's why our businesses right through this.

I mean, like, listen, we're the last guys to get paid in the coaching space. If you, you know, wait a minute, I got to pay staff. I got to pay rent. I got to, oh, then a coach or a consultant or put money in a fund or this. We're the last guys to get paid. And guess what? We're getting paid because we see. stayed in that principle of contribution. But then what we paid attention to, too,

are the psychographics. I spoke about this yesterday. Oh, people are just posited this to that. Okay, great. Go deeper. Where are they at? Okay. They have uncertainty. Okay, great. Their trust is low. Okay, good. Their guard is up. I don't care what script or dialogue, objection, handle presentation you have. It ain't even get into them until you lower their guard. So what does that require? Well, it requires a missing piece story. Russell phrased it that way, missing piece story. Well, that's just another way of saying, feel felt found. Oh, wait a minute.

You're going to teach me feel found found. You're going to teach me no like and trust. I sure am because that's what works right now. People are looking for someone to trust. And so, you know, there's two parts to it, is that A, what works then works now. B, is know the psychographics of your audience. audience right now, where are they at, especially emotionally, because emotion creates motion. And if you're in sales or if you're growing a business, I don't care what business you're in.

It requires motion and emotion is what gets people to move. I don't care. How good the spreadsheet looks. I don't care about, okay, great. I took care of, you know, the logic of it, but I've got this thing going on back in my head. Well, let me tell you a story about Sanit, who's invested with me for business. long. I mean, he was one of the first guys in with you, wasn't he? Yeah, absolutely. Yeah. So there you go. There's there's a master sales course right there, Brandon, that is not

because it's like so freaking basic. But I think the thing is, I think we're the advanced level of what we're, and I say at humbling, we're able to do and accomplish is not shooting past the target of the simplicity and the principles that studying deeper into human behavior, knowing where your audience is right now. Okay, here's what they want. Okay, why aren't they doing it and going into human behavior? And the only way that you're going to build that trust is a missing piece story, contributing, you know, building authority, being repetitious on it,

and then that emotional piece retell story. Yeah, dude. I mean, I could let you just go forever because you're a master of this shit. One other thing. I got two more questions for you. First one is another thing that I've learned from you. And you've mastered this. And I've mimicked you to master this is you never got out of core competency.

And this is where every entrepreneur fucks up. I mean, you coach a lot of people. I coach a lot of people. God, every week I'm like, no. Stop. What are you good at? Stay fucking there. Stay there.

Like, stop. That's not your core competency. Talk about that because you've mastered that. Wow. This is the one where it's so, so good. This is the one that, now I'll say to people, you're too academic in your business. You know, that's the first thing. So what do you mean?

We read a book that told you if you can pay someone to do it for less hire them. You look at the residential real estate, the team leaders, and where they're all sitting right now is beautiful. Everyone had a badge of honor for the last, you know, for years. You know, I'm out of sales. I'm out of sales. I'm out of sales. How come they're not all posting that they're all back in sales right now? Bro.

I mean, come on. I did. I remember for years and years and years, everyone had an opinion and there were many people. This is where you've got to be conscious. I mean, yes, you always want to seek out people that have built a business that's beyond where you're at. But I think what I want you to do, my suggestion and input for folks is you've got to ask them what they've overcome first, though. Don't ask how. That's the dumbest question on the planet.

How do you do it? It's stupid. Because that's not what's going to make or break you or be the defining moment. The defining moment is going to be when you've got to overcome stuff. And so I went all in. I was told, oh, you're trading hours for dollars. Oh, you're trading hours for dollars. Okay.

Okay. Yeah, you're trading hours. You can't do this forever. Okay. Okay. And I continued on and business continued to grow. But here's where the big moment hit was two years and three months ago. I was a dean, Rassiosi,

in Scottsdale, a small group. And he was talking about, I think we all know Dean's probably got a pretty big business. He can hire and has on staff, probably the best copywriters on the planet. He's got the cloud, him and Tony working together. They're a brand. I mean, just anyways.

Yeah. And he talks about editing his social media posts. Yeah. And I remember, I remember getting on a coaching call after that, and you told me that story. yeah yeah man and and so and then okay great we can grab the lesson but then here's where he gave it measurable he said 60% of your day should be in your core competency 60% what do you do best

me i am a great marketer um i better be because i've spent probably upwards of seven figures on copywriting and when you write copy you get to see what people respond to and don't I mean, here's, what's a great copyrighter? 50% of my stuff works, but I don't know what the other 50% is until I've tested and put it out there. So that's where the mindset piece is out there, too, of, oh, my God, people aren't going to like it or people are going to say things about me. And to be clear, let's be clear on that, John, 50% is failing. Yeah. From a percentage standpoint, like if we look at, if we look at anything in a business, if we're down 50%, we're failing.

yeah yeah absolutely right yeah so so i got um i i i watched it in my own business and then i got that stamp of approval if you will of someone that has and continues to build beyond where i'm at that i seek counsel and mentorship from and just said hey 60 percent and then i just went you know what i i questioned myself consciously but the unconscious brain chooses okay the conscious brain chooses okay, the conscious brain thinks, the subconscious, unconscious, chooses. Oh, and why did I? Oh, because I remember that no matter what, when I managed a real estate branch office, I still 70, 60, 70% of my time was recruiting.

I could hire a recruiter. And then when I was a GM over multiple offices, I still picked up the phone and still recruited. And so that's the thing to know, too. Gosh, why is that loop going? Because there's healthy loops that are going on. right now that have you where you're at. And the unhealthy part of it is you see a distraction or you read a book or someone gives you judgment. That's where, again, it comes back to you've got

to take that time and trust your inner voice. And, you know, I discovered it through, you know, as I look back on it as a third party observer. Oh, yeah, you bet. I never pulled away from that one thing that I did when I was an operator in what I coach and consult around, and so I stayed in that zone. Just because you can pay someone to do it doesn't mean it's the right thing for you to do. What's the thing that you do so, so good that moves the needle the most? I mean, I don't know. Last time I checked, it was interesting. I heard who the head engineer is at SpaceX, Elon. Yeah. Who spent the night and moved into. the Reno Tesla plant and slept on the floor in the warehouse, on the production line, Elon.

So I don't know. I think it's okay. You can probably pay people to do that. And that's the simplest principle we get right there where I think people are so misled. Well, I think the other thing is a testament to also is the companies that you built because you stayed talking to the customer, you knew how to build what they need. needed because you never got removed from it. Really good.

Yeah. Yeah. Yeah. You know, they'll tell you it's really good. And I've said this before too. I didn't have a vision for any of these businesses. None.

What I did have is the ability to listen and hear. I knew the most important principle in a business. What's a business? Well, it's a problem that people have and you solved. And the bigger they get, the more you're compensated, the more complicated. The more you're compensated, the more you do it, the more you're compensated. And so, you know, I didn't have this vision of any of these companies, none of them, except for coaching. But what happened was, is I started listening to the need was, and you listen.

And then you deliver that solution to them. And it's the same. Here's what's what's interesting. That's what copyrighting and marketing is. you look at the last 10 emails that you sent out, you look at what performed well, what didn't perform well, you get rid of what didn't, you feed them more, worked really, really well. It's the same thing, right? Because right there, the difference is that's what's making you magnetic. That's what's building your authority. But here's which we cool in on the backside of that. When you hone in on what that message is, you find out what their problems and challenges and frustrations are. And then they tell you what product to deliver. what you don't have to spend money on marketing you don't need to have sales people what happens is they say to you you know it's seeding the next step they say tell me what to do next instead of most organizations have to have a salesperson telling people what to do next and that can

be challenging especially in a time where trust is very low and uncertainty is very very high dude i know you i mean always you're going to put a master class on that's why i wanted to get you on here um i'm going to ask you one last question and i'm I'm interested to hear your answer to this because I've actually watched you do it. And I think you're living it at this point. But I ask everybody at the end of the show, what is waking up to wealth mean to you? Yeah. Living a life every single day that is true to my heart and what I enjoy doing the most and my friends and family around me,

participating in it with me to the extent where my wife and I a year ago said we're never going on a vacation again when we bought our first little farm and so so for us it is defined it's living a life every single day that is 100% in our passion and our passion is outdoors on a farm and with our animals and sharing that experience with people we do business with, our friends, our family, that's what waking up the wealth is, is our hearts being full. Yeah, now it doesn't require a lot of brain power and work ethic to it, but that's, and the freedom to know that, you know, I don't have to worry about things financially. And the reason not have to worry about things financially is because the identity of consistency, discipline,

and commitment. So, yeah, it's, it's, it's, it's, it's, it's how it all feels and being able to take care of any one final piece that, you know, I come sitting here with my daughter, my home in Vegas, I don't even live in, she's got nannies here full time, I can hear them in the background. And when the medical bills hit for our condition, being able to take care of of everyone in your family, no matter what comes, it comes to you. That's it. That's wealth to me, man. Hell yeah. So people that are listening, how can they follow you or get in touch with you or get more information from you? Yeah, sure. Just go to, go to Cheapleck Live, Instagram page. I interact with folks there. I mean, I send people more to my Instagram or my

personal Facebook page, not a business page. Go to John Chefleck, J-L-A-K, my personal Facebook page or the Instagram page, which is JetBlack Live or my website is checkbacklive.com. And you won't, there's no go-between. I'm not that important. You'll be able to talk straight to me. So guys, guys and gals that are listening, this guy has truly been super impactful in my life, coached with them for eight plus years, probably one of the most influential people on where I am in life today.

And I just want to say thank you so much for spending time with us today. Oh, man, my privilege, man. And I should be proud of everything you've accomplished. And it's all rooted in contributing, contributing, contributing. And here we are. And all your drinks, hopes, and desires, folks are on the other side of how you contribute to others. Hey, everybody. Thank you for listening to Wake Up to Wealth.

If you would, this show grows based on listeners like you. I would greatly appreciate you liking, subscribing, and leaving us a review when you can. It's listeners like you that have helped us become one of the top shows in the United States. Like, subscribe, leave a review, tell a friend, and we'll continue to bring you this content to help you wake up to wealth. Hey, this next segment is brought to you, but my good friends at rocketly. That is rocketly.a.i. If you're in the real estate business, especially the investment side, and you need a platform that can run your real estate business and talk to leads through AI when you're

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