Wake Up to Wealth - Mastering Communication with Michael Bernoff

Episode Date: October 22, 2025

In episode 48 of Wake Up to Wealth, Brandon Brittingham interviews communication expert Michael Bernoff on the power of language. With 25+ years in neurolinguistic programming, Michael reveals how the words we use shape success in business, relationships, and personal growth.Tune in for practical tips and inspiration on how to elevate your communication game! SOCIAL MEDIA LINKSBrandon BrittinghamInstagram: https://www.instagram.com/mailboxmoneyb/Facebook: https://www.facebook.com/brandon.brittingham.1/Michael BernoffInstagram: https://www.instagram.com/michael_bernoff/Facebook:https://www.facebook.com/MichaelBernoffLinkedIn: https://www.linkedin.com/in/michaelbernoff/YouTube: https://www.youtube.com/user/bernoffWEBSITESBrandon Brittingham: https://www.brandonsbrain.org/homeMichael Bernoff: https://michaelbernoff.com/==========================SUPPORT OUR SPONSORS:Paramount Property Tax Appeal: https://www.paramountpropertytaxappeal.com/MS Consultants: https://www.costsegs.com/Email Carson at The Money Multiplier: [e-mail]: https://rocketly.ai/

This is Wake Up to Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham. Hey, this next segment is brought to you, but my good friends atrocketlea.I, that is rocketly.a.i. If you're in the real estate business, especially the investment side, and you need a platform that can run your real estate business and talk to leads through AI when you're not able to talk to them and can qualify and get to all the leads you can't get to, plus it has an amazing piece of technology with a called lead detector that helps get all the people that come to your site and not opt in to opt in to turn into a lead. These are my good friends at rocketly.com. I'm part of this company as well. I use it to run my real estate business, my real estate investment business. Go check them out.

Again, rocketly. I, and thank you guys for sponsoring this segment. Hey, what's up, everybody? We are back with another episode of Wake Up to Wealth. And again, as I say, Allie every episode, thank you guys so much for your support. We're trending over 90,000 downloads per episode. and that's because all of you guys continue to support us. So thank you, thank you, thank you.

Really cool today, got on the show. Good friend of mine, Michael Bernoff. And what's actually kind of cool is an impromptu coaching session before I get on. I've got a keynote this week for boardroom. And Burnoff has helped me get really, really good on stage. He's just an absolute master of communication. Thanks for coming on with us today, buddy. Throw it to be here, Brandon.

That was a really good impromptu session we did before we jump live here. Damn right. Yeah. So, man, there's so many things we could talk about. But let's just start off by like, tell people who you are and what you do. So I do a lot of things. And the thing that I'm known for most is language influence and communication is how the words that we use impact ourselves and others to get the things we want in life.

So in simple terms, we all talk, we all use words and some of us sell, but how do you use your words in a way to get the largest impact and start getting what you want? So in our case, we're using it for stage and performance. Other people, it's for sales. And some people, it's getting them out of being depressed. So whatever it is, how our words affect what we do and it changes the biochemistry of people. That is my background. And, man, I've learned so much for me. you about communication, you know, when did you start to dive into this? Like, when did you,

when did it click for you of like this? You knew this is what you wanted to do. Yeah, that's, that's a good. When I was at playing hockey the other day, I was in the bench and I was telling a kid, I wish I would have known this when I was a kid. I wish I would have known this stuff. I didn't have any confidence when I was younger. I was literally a young kid and I didn't have a ton of confidence. And I used to watch people that were good with girls when I was young and single. They were good at sales when I got into business. And I realized that the biggest difference between people that had what they wanted and the people that didn't is how they used their words and their language. So about 22 years old, I met a guy that introduced me to

neuroscience, neurolinguistic programming. And since that point, I'm 47 now, I have been like obsessed for 25 years on how subtle changes in our language, our tone and word choice can make such a difference in everyday communication all the way up to closing million million and 10 million dollars deals so it has been an obsession of mine not just a little enjoyment yeah and you've worked with you've helped you know all kinds of people in all walks of life right the average person to famous people yeah you name it i mean i've got you could go on my instagram and you'd see me helping a kid out their mom to have a better conversation to to getting called to calabasasas to help Jake Paul before he started boxing to help him get over girlfriend issues. I've helped

people that run $100 million companies. The lady owns one of the largest trucking companies in Florida. You can look up who she is if you'd like. I'll leave it at that because she's having a challenge in one of her relationships, but also having a challenge in relating with her child. So it's like it doesn't matter what aspect I've given to call it by you to help you on stage. And I've also got, I mean, some of the biggest names in UFC that call me before they're about to walk into the ring is I'm the last voice that they hear before they walk in. So they're communicating with themselves just as much as a salesperson selling something to somebody. Yeah. If you wouldn't mind, I mean, gosh, there's so many that you could give us, but give us a few kind of tactical things that are just subtle things that you know that you can share that make me.

massive, massive impact in communication sales just in general. Yeah, let's pick a scenario because I could like totally just go, whoa, and just throw some random thing at you. Let's pick a category. Let's pick a person. Let's make up a scenario and I will give a technique. Like this type of person, this type of industry, because I have answers, thousands of them.

And rather than be random, let's just take an industry, a person, a scenario and boom, I got something. How about you do, use it for real estate and talk about the, the, the, you know the who we are what we do why we do it like that go through that framework teach them that framework really quick yeah i'm going to do that secondary i'm going to put that off you said real estate so let's talk let's talk standard can we talk standard buying and selling like sure listing stuff like that okay so what most people don't do this is this is a big aha takeaway for everybody right now most people come to me and go michael what should i say and

my response to them something i've learned 25 years ago luckily i learned this is not what should you say? What response do you want to get from the other person? So we should speak for the response that we want, not for that we sound good, politically correct, grammatically correct. Last time I checked, English school teachers don't make shit compared to real estate investors. And being politically correct and grammatically correct is not our goal. So the thing is, how do I want this person to respond? So if I'm looking to pick up a client, let's just say in any industry at all, I'm going to do the who, why in a second. But this is the one thing that I've learned is I like to confuse people because everybody has a neuro pathway of they think is about

to happen. So if I were to sit down at Starbucks, my house, my office, brand new client, and let's say I said to them, hey, listen, I want to be clear with you, I don't know what you were looking for, but I want to let you know if all you were looking for as a real estate agent, I'm going to tell you you should probably check Google because that's not at all what our company does. Now they're thinking, oh my God, I sat down with you to list or sell my house or as an investment. What do you mean? That's not what you do. Our company goes much further in what we do.

So here is what we do. We are part. And the reason I said, go check Google is you just rejected somebody. A rejection not only breeds obsession. What it does is it gets people to go, well, they're not that. What are they? Now I got their attention. Okay.

Then I would quickly say to them this. Hey, listen, here's what our company does. Of course, we help you buy and sell and invest. We do all that. But here's what you really do that's better. We're part coach to help you understand the market. We're part mom and dad sometimes to teach you things you didn't know. We're also part mind reader, which means we need to know what you're going to want five or

six years from now. Because what I've learned is, what most people, when it comes to buying a house or selling a house, we need to know where we're going to want to be three to five years from now. Like right now, your kids are eight. You need a playroom. Eventually, you're going to need a teen room. So we've got to read minds. And I'm partly going to be therapists because, man, there's going to be.

be moments where this is going to be frustrating and I'm going to have to work with you. So all you want is a real estate agent, go to Google. Our company offers more. The reason is we're going to do that shit anyways. We might as well bring it to the plate. The other thing is our job is to get people to feel confident, not in us, in themselves. And this is one of the things most people do. I'm going to sell me.

No, I'm going to sell you, Brandon, on that you make good decisions and I'm one of them. So the first thing I do in every financial interaction is I sit down and go, listen, Brandon, before we get into anything, I just want to commend you in advance for even setting up this appointment because most people talk about getting their home of their dreams. Most people talk about being a real estate investor. Most people talk about upgrading their kitchen, whatever it is. And here we are actually doing it. Be proud of yourself, my friend.

What that does is it sets a frame. You watch your head bobbing up and down. what that frame it sets is it gets the person to realize I'm already doing the right thing. We want people to realize they're already doing the right thing, and we're pointing that out to them. So that's the simple stuff that I teach, and anybody can go back, continue to listen to this episode again, that part, and make sure to subscribe too, but I want you to make certain to go ahead and listen to that part again because that is something you're going to want

to hear again and again. I can do the who-what-why also, but did that give you enough? yeah but i'd love you for you to do the who what why also because it's so powerful so here if you have a pen and paper or if you're listening in your car i want you to imagine you had a a line going down the paper both direction made like a nice cross and i want you to recognize there's four types of communication that people have there are people that want to know why things are happening like why should i buy now why is it a good time why Why should I trust you?

There's people that want to know what we're talking about. They want to know, like, what is this about? They want to know, like, what is the reason? There's a very small group that want to know, how do I do this? Like, just tell me how to do this. Tell me what I need to do, and I'll do it. And very few people are that driven. Like, a lot of your listeners probably are.

So don't be confused because everyone listening is probably a badass because they're listening to the show. So they're how people. And then there's a group of what if people. Now, the what if people are what we used to think are the doubters. Now, here's the important thing I'm going to teach all of you about it. And Brandon, I might have never covered this with you before. So the reason I mentioned this is we don't know which somebody is, but we do know that they're

all one of those. So what I typically do is you don't have to answer all of this. You just have to cover those words in your speech, in your email, in your face-to-face, even with your children. Your children want to know, why should I bother with them? program. How is this going to help me in my life, this homework? You know, what if I don't do it? What? They're always running this. So what I've learned how to do is two things. And one I'll give you, I know Brandon was talking about, is next time you have a conversation, write those four words

down. How many of them can you say? So let's go back to real estate. You're probably wondering why right now is a great time to buy. Well, what I want to share with you over the next few minutes, notice I said, why and what? What I want to share with you is what's really going on in the market and how you could take advantage of a trend that most people miss. And what if, quite frankly, we find something today that sets you up into the future. Why that's important to know is what it could do for you and your family could set you up in the future financially incredibly well. And then we can show you how to parlay that money into something else. So what if we do find that today and you start getting what you want? What it does is our defense mechanisms inside the brain that

make us stay in our average, I call it, they are controlled by these four words. And the second you say one, it releases a lever. So it's like, you probably want to know why we're here today. And the brain goes, and I want you to understand what, and it leans back. How, they'll lean forward. What if they'll tilt to the side? It's all humans. Right. He's lefties do different things, but it's all people. It's biochemistry. It's neuroscience of what we do. But I used to think, brand and the what if people were a pain in the ass when if it doesn't work what if this greatest hack of all is to take the what if and to flip it on them and say i got a question for you what if today in this meeting was the beginning of changing your financial situation forever i was wondering if you

would want to take a look at how we could make that happen so in a few years from now you would know like why am i in a different spot you're going to realize it's what we did today the made the difference. I used to avoid the what if thinking they were annoying, but man, the what if is the gateway to everything we want. So if you've got an employee, if you've got a teammate, what if you were to say, what if what I'm about to share with you had the potential to literally change your financial situation? Would that be something worth going over? You have just hacked their doubt and added possibility. Hey, this next segment is brought to you by my good friends, I am a comeback. We did an episode with Mark Jenison. Now listen, not something

a lot of people like to talk about, but it's a real thing. If you're struggling with alcohol and you're a high performer, I am a comeback can help you. These guys are my friends. I've been to their events. I've been inside their community. I do a lot of business with a lot of people. Mark has transformed a ton of people's lives. If you're in a situation where you need help, reach out to my good friends at I Am a Comeback, and that's I Amaccomback.combeck.combeck.com. Mention you're a friend of the show. These guys will take good care of you, and they do it for all the high performers that need this help.

They've transferred a ton of lives. They're who I trust, and Mark is a good friend. So check them out at I am a comeback.com. Yeah, that's so. That is so, so powerful. I know. No, but it was, it was so powerful. What, you and I talked about this a lot this week, and I think this is important, but would you, would you talk about a little bit how people typically make decisions what they think is based on their identity, but you can actually get them to make a decision outside of that, and when you actually can get them to think from that perspective, it all changes?

Yeah. So this is, this is where most people, most people make very, similar decisions like i even went to disney this week and i identify as a person that doesn't like to go to the park so i had to spend the six thousand dollars and do the tour i identify as a VIP i don't i have that identity i could not just go to the park i'm just not going to go does it even if it wasn't in my budget i'm going to beg borrow steel i have to do that so i have an identity now at one point i had an identity of that's not where i'm at so every one of us has an identity of that controls what it is that we do. So the majority of our identities are controlled by something that isn't even going on

right now. It's something that we thought was a good idea years ago. So like a lot of us, especially in real estate, we buy the house that's a little better than the one we have now, but it's not the one we're going to want in five or 10 or 15 years. We don't think far enough down the road. So when it comes to our identity, like let me get a scenario from you because I have so many ways to take this. What is the type of person or area and identity? you want to shift branding because I know what I'm going to do I just want to again build a scenario so okay I'll here's one that I can tell you in real estate that we've seen I've seen be circumstantial I would never sell my house for less than this number but we but we find a way

around that so how I solve that is they identify as a person that is very intelligent after they get the money, correct? Yes. And in their mind, they identify as what's called a future self. And they identify it hasn't happened yet. They think, oh, my God, I am so great. Somewhere down the road, someone's going to give me $300,000 more than anybody in imaginary terms. So what I do to change their identity is I want to take them from a future self to they're already great. So this is a tactic that I'm going to share with you how to get someone to buy, which is really not a negative tactic. It's very powerful. So I would say this. I said, Brandon, have you even considered, let's just say you own a home that you bought, have you even considered how smart you were

that in 2012 you purchased that home you did? Did you even realize how smart that was? I don't know if you thought that through at the time that you bought at such a good time and produced such an amazing return. Have you even given yourself credit for what you've done so far? And what are they going to say oh yeah yeah okay good and then i'm going to say have you considered what you're going to do next with that money because you have produced a massive most people have never gotten as far as you have that chip is already passed you've already gotten a double on your house it's already up like 30 percent 50 percent 70 percent have you even thought into what you could create with that money now that you have it now what you're doing is you're you're

switching their identity for instead of, I'm the guy that got paid real big. I'm the guy that was smart and made an investment because you've already produced 40%. There's other areas of the market. You could put that in quickly and produce a similar result sooner than later. That's the way I would switch that with them. So when it comes to identity, we've got to ask ourselves, like, how does this person identify? And most of us identify based on what we don't want and we do want in our lives. I identify as a guy that wants to be rich. I want to be famous and I don't want to be poor. And we identify somewhere in the middle, which I call our average in the middle. But what really controls our identity are the relationships we set up with the people in our lives and the script

that we've laid out for them. Because the reason we don't change as quickly as we want to is we have pre-existing relationships with people. I call it typecasting. Like we're Liam Neeson and Taken or Schindler's list and we're just a badass, correct? And we're like, I've got a unique set of skills. He can't go into comedy. So if you were laid as I'm a hardworking entrepreneur, I'm a person that bought my house, the only way I'm going to make money, we need to then parlay that and create a change in the relationship.

So how I'd get that person to sell is outside of you, when you find a way to take the money you had in that house and parlay then into the next thing, who's going to benefit even more than you from that. Your kids, let's do it for them before the market goes down. Let's do it for them. And why don't we talk about what's even available to get you even similar returns? Because right now, that stuff's stagnant. It's not going to go up again. You already got the up. Let's take advantage of that and find the next thing to get you a 30, 40 percent return because you get to be your wife's or your kid's hero. You already were a hero. You get to be a double hero when you find the next thing. Yeah, love it.

I love that. On that subject, just because you're an expert on this and you've helped me so much, talk about identity in general. Like people are listening and it just dominates. It dominates like how does somebody step out of their identity? How do they find a new identity? How do they reverse that programming? Because in coaching people for a long time and speaking on stages, this is where I see a lot of people are stuck.

Okay. So here's the best way I can explain this. the guy Joe that I was going to introduce you to actually I sent an intro back and forward to you I was on his podcast and I started talking about this and he said motivation and identity of a lot to do with each other

and I remember him asking me he's like how can I help my kid believe in himself to actually want to be better at sports and then I just stopped and asked him was like does your kid even know that he can be better and a lot of us think it but we don't know it No, it is like, I really believe it and it's going to happen.

So what I've learned about this is most of us are operating from what's called an outdated identity instead of our current identity. So, for instance, I started my business, and most of us, here's how you get out of you, here's how you change your identity. What I told him to do with this kid, I said, I want you to walk up to him tomorrow. I need to be his idea. And I want you to walk up to him after he ate breakfast and just say, he wanted his kid to get better basketball.

I said, like, listen, just to ask him, I said, hey, listen, Johnny, if you ever want to get better at basketball, you come to me when you're ready and let me know. And this is how you would work with your team because most of them don't believe they can be better. And then said, don't answer right now. Let them come to you. So we need to realize we need to step into our new identity. So I want to talk about this very, very simply. Most of us, the life we're living is better than where we were, but not where we want to be.

The challenge is most of us have become what's called a victim of success. And what I mean by a victim of success is we're better than we were, so we don't want to go backwards, but we're not where we want to be, but we're scared to lose what it is we have to get what it is we want. What we don't realize is worst case scenario, if you go for what you want, you'll wind up back here again because you know how to do this, this, that every single day of the week. So I'm taking this long conversation to have a short conversation. with everyone. In order to get where you want to go and really change our identity, we've got to

look in the mirror. And I remember when I was first writing my book, the biggest challenge that I had was a seven-year-old boy branding was trying to write that book, a little boy that wanted to prove to the world that he could do it. Like a lot of us want to prove to somebody, I can do it. I'm going to make it hard. I'm going to figure it out. I'm going to show you can do it. For seven years, I couldn't get the book done. And then one day, I was talking to a friend, and I asked him a question. I said, how old are you? And he goes, I'm 39. I said, let me ask you a question. What can a 39-year-old with a beautiful wife and a beautiful business that makes millions of dollars, that guy that travels around the world, what can that guy do? Because I don't ever talk to that guy. What most of us do is

we plan our decisions in our life based on who we used to be versus who we are right now. So how we build our identity is really to identify with who we actually really are right now is here's the deal. You've been in business seven years. You've been through a bunch of crap. You've been through a divorce, you've been through seven years of marriage, you've raised kids, you've done everything. Well, most of us don't realize is we've been through a lot and we've done a lot. What can that person actually do? And we need to make a realization that we're very good at being ourselves. We don't have to reinvent ourselves. We need to add to what it is we're currently doing. We are tough. We are strong. This is part of your identity. You've been through crap.

You've been through ups and downs. You've been to all kinds of economies. You've done this. changing your identity is not dismantling who it is you are. It's adding to what it is that you do and deciding that you're going to get better. So three areas that I'd say to helps her identity is number one is the language that we use. The person that you desire to be has a different script. The difference between, I don't even have even seen a Mission Impossible in my life, but a Tom Cruise, a Mission Impossible, or you like WWF, the script of, do you know what I'm saying, Andre the Giant back in the day was a very different script

than Sergeant Slaughter. We're going back in the day. They're different scripts. And you read them differently and the character's different and they talk differently. So you've got to be willing to take on a different level

of communication and a different script to sell the world your new script. Number two is your mindset, how you see things. Is business hard or it's harder than you'd like it to be and there's things you don't know is how you talk to yourself about stuff.

And number three is mindset is our mind, is like, how does our mind actually work? So there's language with others, our script, language with ourselves, and how do we control things inside of our mind, which really controls our focus. I can go deeper on that. And again, I'm used to long sessions and not like 10 minutes, but are 10 seconds. But that is where we need to change things. So I can dig on any of those. And I think this is a very useful conversation.

Yeah, I'd think just go a couple of minutes deeper on that. Again, I think what's very important. So you made a comment there, which I think a lot of people listening to this might be in that loop of I got more than I ever had. I know I'm destined for more, but I don't want to lose what I built. So my identity is I'm stuck, whether subconscious or conscious, I know I'm meant for more, but I'm also afraid to go for more. Yep. So a lot of us, we identify because we played video games as a kid and we played sports, we think there's bonus points for making it harder than it needs to be because it was hard to get here. And we don't realize it's only hard because it was that person doing it. The hardest part we

have to realize is it's actually easier than we made it than we realized to get where we want to go. So we need to outgrow where we're currently at. And part of the way of outgrowing that is we need to realize that in order to get where we need to go, we need to talk differently about it, which means there are things we are not great at yet that we need to get better at is very different than saying it's hard. Because when you say, man, it's really hard to scale a business.

And it's not even that you don't know how, because probably half of us know three quarters of what we need to do. It's not that we don't know and it's not that it's hard. It's harder than we'd like it to be. And in a lot of ways we misled ourselves because we thought we would have arrived. based on our immature, childish behavior that we picked up a 29 or 31 years old, we're 50 now, we should have been farther along.

No, we just set our standard a little bit too low. So we need to look in the mirror and go, I'm not where I want to be. So what I do is I have covered this before. One of my classes I cover this, I said, the first step in anything is we need to accept we're not where we want to be. And as soon as we accept that and say, you know what? Because I think that the, you know what the biggest limiting belief in the world is, Brandon? No, what is it? That we know what we're doing. And that we're good at it. Because if

you knew what you were doing, you already would have done it, correct? Right. So that's the biggest limiting belief. And we hide by, yeah, I'm good at this. I know what I'm doing. Those are limiting beliefs. And people say, no, those are positive thoughts. Yes, if you want to keep on producing what it is that you have. But if you want something different, we need to say, you know what, I'm not where I want to be. And as soon as you admit you're not where you want to be, you need to realize I'm not where I want to be. Then what I need to recognize is it's like a circle. I need to figure out what do I want? Then I need to figure out how do I get there? And then I need to do what it takes to get there. And then I need to wind up there. And as soon as you get there, that's not

what we want. That's everybody's January 1st, New Year's resolution. I want to get somewhere else. You actually don't. You want to get somewhere else so you can realize I'm still not where I want to be. It's not about not being content as driven hardcore human beings that go for more in life, we need to identify as people, unfortunately, that are really great at taking that next step, not trying to get somewhere. And as soon as we try to get somewhere and we think that that's what we want, that's typically where our downfall is. Yeah, because it's not a destination. No, once you find, like, you're like, oh, man, I wanted to be here. I really, like, I want to get somewhere because when you're there, you're going to be miserable. Because your mind is like,

well, where do I want to go next? Exactly. We need to get there in our biggest, do you know what the biggest driving force in the world is you know what i'm not where i want to be i like my car there's nothing wrong with liking your car but wanting a better one there's nothing wrong with that you can do two things at once i can love my vehicle but i'd also love to have that one that's okay yeah and that is where we limit ourselves because we think it's wrong to want more when we're already doing better than most yep exactly 100% covered all kinds of random lots of ADD here no that's yeah that's perfect i i I love that. And that goes back to what you and I were talking about earlier today is the, or the earlier

in the week when I was like, you know, I went to the Super Bowl and one of the most profound things that I walked away with was the ceremony is only 25 minutes. It's like athletes work their entire life to become a Super Bowl champion. And 25 minutes, yeah, they get the parade, but then it's back to work. Yeah, you're Super Bowl champ. but the word ceremony was 25 minutes. I'll tell you the most rewarding thing in the world is to think about your dreams and write goals and write down dream boards.

That's rewarding because it feels good. The actual achievement of them, it is more exciting to want it than it is to actually have it. And I hate to tell everybody that because once you get it, it's not that you're going to be disappointed. Like I tell people, like you finally get the car you always wanted. And if you're smart, you'll buy it, depreciate it right off the end. interest to all the things that your tax professional tells you to do. And you'll get it.

And you'll get in your driveway. You'll drive that car. Take each of your kids around the lot one more time. Before you go to bed, you go in the garage, sniff it one more time, your brand new car. And then two days later, you get mud on your foot, and you got 39 more payments. And that's how most people are. It's like you finally get the thing you wanted. It's not negative. It's exciting. We need to realize these are steps. They're not the end result. And we need to identify as somebody that is continually growing, that wants more steps. And it's a hard pill to swallow that, hey, I won the Super Bowl. I'm going to Disneyland.

That's the next thing I'm doing. I'm going to Disney World. By Tuesday, it's not that you're going to be depressed. You're going to be on to the next thing already. So it's a lot easier to hide behind the identity of a guy that wants for the identity that gets and keep getting. So we need to become people that identify as someone. There's just a change in language that I'm really excited that,

this is what I'm going to do this year. I'm the type of guy that achieves things, gets what I want, but also isn't always fully satisfied. And when you identify as that person, you will be the next Musk, Steve wins, the next, whoever it is you would look up to. You become these people. That is what we need to get to. That is the Arnold Schwarzenegger back in the day, not settling when he was working out. That was the big thing. We need to become those people. That's where we change our identity in little language. Yeah, no, I think the powerful, thing is, is I learned this in my own life. It was when I, when I was so enthralled in getting whatever the thing was, when I actually got it, I was nowhere near as happy as I thought.

When I changed my mindset to, I got to lock in because it's just another target is the person that I become chasing it to get the target. The target's how I keep score. I actually appreciated it way more and um i had way more of a satisfying feeling than you know what i mean just because i agree with you i've bought almost every dream car i've ever wanted and uh i get a dopamine hit for a week two weeks you know sometimes you have a bad day you hop in the car makes you feel better but it's uh it's not as crazy after the first one it's not as crazy as you think and then when i flipped it to I got to be the person that's chasing it, and it's just a target, then my happiness and everything around it changed dramatically, dramatically.

It's interesting you bring that up, because let me just teach you a little about neuroscience here for a second. So the way the mind works, nothing has left the chance, so it all biologically. So I don't know what you believe in. God, light sounds, that's all you're whatever you want to believe in. But here's the way we're built as human beings. Breast milk, weird conversation having a wealth podcast, has a little bit of sucrose. that at sucrose in it, which most people don't know.

The reason there's sucrose in it is it makes the babies, numbs the palate, makes the baby drink it because if not babies would die. They just wouldn't drink if it tasted horrible. So what happens is it is there for a reason. So anytime you set a new goal, we learn this from studying infomercials back in the day. Anytime somebody buys a beach body audio, remember back in the day, was it Carlton Sheets with investing? Yeah, Carlton Sheets.

And you buy it? Yeah, the tapes. If they don't get that in your hand in seven to ten days, you're out because we found that the excitement stage last seven to ten days. Yep. And after it, we get an SOS, shiny object syndrome. Because if we're door knocking back in the day or we're faxing with the old days, the next stage is what's called mundane. And it's the mundane, which is makes you rich on your way to your goal. Well, most people don't recognize. You can't really read this clearly, but I can. The excitement stage lasts seven minutes, seven days, seven seconds. We need to get

obsessed with the mundane. We need to love boring. We need to entertain ourselves. There are presentations I've done where I've literally done it a thousand times. I've got to entertain myself with my own stories, right? So we've got to get good at the mundane. It's the mundane that gets you wealthy, the mundane that gets you rich. And we live in a silly society today, which is trying to sell people excitement. The key to your goals is mundane, doing the thing that needs to get done, getting your goal but it goes excitement mundane goal but this is a circle when you get your goal you get excited again for about seven days then we got to do more mundane then we hit a new goal this is the path so the only time the drugs hit god or light or sound whatever you believe in gives you a hit

for the first seven days you get the tapes from carlton sheets you listen to brand and go my god i'm going to become an investor you got seven days and then it's going to get boring as shit you're going to hit some goals and then it gets exciting again then it gets boring as shit then it gets exciting again and we've got to get good at the wheel. So when Robert Kiyosaki says you got to get off the treadmill, I think you've got to get on it. You got to get on it and find ways to entertain yourself being on it.

I love that. I knew I knew I just had to give you a couple prompts and you get going, so I appreciate that. I went going. I got excited. I know. So every show, we're going to end it with this and then I'm going to ask you how people

can find you. Every show I always ask people, so the shows wake up to wealth. As you know, I don't come from money. And, you know, I learned about money. And what I learned was there was two economies, educated and non-educated. And I'm not talking about an MBA. I'm talking about learning about money.

So the point of the show was to bring people like you to just get a different glimpse of the world so they understand how to become wealthy. And wealth is not just money, right? It's knowledge, it's power, it's freedom. So I ask everyone on every show, what is your version of waking up to wealth? So I figured this out myself in a lot of ways, and I'm still always working on getting better

at this. So I'd say waking up to wealth to me is waking up and really being able to do a lot of the things that you want to do and having the ability and control to not have to say no to the things you want to say no to and to not have to say no to what you don't want to say no to, I am a convenience person. So to me, wealth is convenience. I do not like wasting times on things I don't want to waste time on. I like big hotel rooms.

I like being able to pay a guy at Disney to go and run to the restaurant to hit my reservation so I don't have to do it. I like to be able to use the means of money, which I's one of my favorite books I've read, J. Paul Getty, How to Be Rich. Have you read this? I actually haven't, no. It is amazing. And he basically said, there are five types of ways to get wealthy.

It's work for someone else. Work for someone else. Find a way to do something with your money. Work for yourself. Work for yourself. Help someone else run their company, manage someone else's company. And you've got to figure out which one you are. I find wealth for me is, when I read part of that in that book,

because he was one of the wealthiest man in the world, oil tycoon, is being able to use and leverage finances, language and communication to make my life easy. I am here to make my life as easy as possible, not as hard as possible. I like ease. I don't like hard. I like ease. And I do the hard things easily by a few words and a few subtle things.

So it's a long answer, but that's what I believe waking up to wealth is, is knowing today that I have the words and the language and the finances to be able to produce things that I want. And if I can't get them, I can use one of those three things to figure it out. Great, great answer. For all those that are paying attention and watching this, how can they get in touch with you follow you get more of your stuff yeah um instagram i always tell everybody find me there always find me an instagram i got a book it's really about your identity and not getting stuck in

your average from average sucks you can get it on amazon or average sucks dot com for serious people out there a couple things i was going to tell you if you're serious um you could send me a an email and you can say michael i want to be interested in working with you it's at michael burnoff at gmail dot com like that if you're serious just say hey dude to met you on Brannons, or this is a number that someone our company runs, you can send a text 480808051. It's 48080808051. Text the word influence, and I'll know what to do. I'll know exactly what to do. If you text the word influence to 4808800, 8051, my team will set up a time that we can chat if you're serious about doing something. So that's just a throw

out to those people that are like you, Brandon, that are winners. well i appreciate it guys if you're listening to this uh this guy has helped me immensely just become an absolute freaking superhuman on stage we were just talking about it uh prior to getting on the call i sent him i just so you guys understand the the level of preparation if you want to fucking win every single time my keynote i talked to him ahead of the keynote and i send him the keynote that i just did and we break down the game film of what we can do better what we can add, what we can subtract, what we can do. That's how serious we take it. And this guy has helped me immensely become just an absolute monster on stage. So I can't thank you enough. And I can't

thank you enough for coming in and sharing some good shit with my audience today. Thank you, brother. It's an honor and probably the most exciting thing, not probably definitely the most exciting thing to see is one thing is teaching. The other thing is watching somebody turn teaching to magic. So I got an opportunity to watch your presentation. The one you, you did. You're even better now, but the one you did three, four months ago, watching that, you're not a learner, Brandon. If anyone has never met Brandon, I don't consider you a learner. I consider you an implementer. You literally take the stuff I share and you use it. And that is what makes you great. So I just challenge anybody who's listening to anything I share today or anything

Brandon or any of the other guests of share, stop learning and start implementing. You'd be amazed what happens in your life. And always, guys, we appreciate your support, like, subscribe, share. give us a rating that continues to help the show grow and I can continue to get cool people like Mr. Burnoff on here to pour into you guys and give you guys the game. Thank you guys so much. Thank you. Hey, everybody. This next segment is brought to you by my good friends at Accruity. Now, if you run a business, most business owners neglect their back office and they don't even know where to go or who to trust when it comes to their financials or CPA or taxes. That's where Accruity comes in.

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