Waveform: The MKBHD Podcast - Car YouTube & the Tesla Model S Plaid with Doug DeMuro!

Episode Date: August 20, 2021

This week, Marques sits down with Doug DeMuro and discusses how Doug got his start on YouTube, how he shoots his car videos, and his experience with the new Tesla Model S Plaid! Lin...ks: Subscribe to the pod & share with friends: http://bit.ly/WaveformMKBHD Subscribe to the pod on YouTube for full videos: https://bit.ly/WVFRMPodcastYouTube https://twitter.com/wvfrm https://twitter.com/mkbhd https://twitter.com/andymanganelli https://twitter.com/AdamLukas17 https://twitter.com/DougDeMuro https://www.instagram.com/wvfrmpodcast/ shop.mkbhd.com https://discord.gg/mkbhd Music by 20syl: https://bit.ly/2S53xlC HP Chrome AiO: https://bit.ly/3fW5Eku Doug's Plaid Video: https://bit.ly/3AVokJ5 Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:45 Visit superstore.ca to get started. Greetings, Earthlings. Welcome back to the Waveform Podcast. We're your hosts. I'm Marques. And I'm Andrew, and I did not approve of that intro. It's just the way it's gone this week. This week, we got a guest on, actually.
Starting point is 00:01:07 Yeah. Who's your favorite car YouTuber? You. Oh, wow. That's just such a nice, flattering answer to that. My favorite is Doug DeMuro. Yeah, I think that's everybody's favorite. You've seen me watching his videos.
Starting point is 00:01:19 I watch his videos. I know lots of people that watch his videos. I think every car video for the past two years that I've put out has had at least one section inspired by his videos. Usually when I go through quirks and features, but also when I went through the McLaren, I did a whole Doug DiMero-inspired section. Big fan.
Starting point is 00:01:39 If you guys haven't seen his videos before, we'll, of course, link his channel in the show notes. But I got a chance to talk to him. I feel like we have a lot in common, actually, because we are YouTubers, but not just YouTubers. We're YouTubers
Starting point is 00:01:49 who make videos about products. Yeah. And so that's kind of like the thing that we bond over. And so in this conversation, we talk all about
Starting point is 00:01:56 that kind of stuff, about car culture versus tech culture, about being a creator online, about the uncertainty of it, about getting recognized in public. There's all sorts of fun quirks and things that we realize we have in common.
Starting point is 00:02:07 I'm really excited. He's also the perfect first guest to do the Type the ABC challenge because it's literally inspired by Top Gear, and I'm sure having a car YouTuber doing our first Top Gear-esque challenge. It's perfect. It's perfect. Can't wait. So, yeah, we'll see how he does.
Starting point is 00:02:23 But without any further ado, Doug DiMro all right cool sick well welcome uh welcome welcome welcome to the waveform podcast it's been a long time coming first of all i've watched your videos for years for many years i was never a car person until probably like 2016 and then started, obviously I got a car I was really into and started watching way more car videos. So that's obviously what led me to find your channel. I'm sure that's how a lot of people also do. But Doug, I mean, for those unfamiliar, for a couple of people who haven't seen a Doug DeMura video,
Starting point is 00:03:05 do you have like a two minute version of like, here's what I do. Maybe when someone asks you in the street or you have to explain to a family member or something, how would you describe what you do? I'm very sheepish when I have to explain it to normal people. But the, the, the general gist is that I, I review cars and it's sort of an unusual way. I like kind of show all of like a bunch of little, as opposed to just like driving it, like, Oh,
Starting point is 00:03:27 this is really fast. I like show a bunch of little details and stuff, um, that maybe you would encounter if you actually like owned the car, wanted to spend some time with it or whatever. And I think that that it's a little bit, it's a little bit unique. And I've been able to do a crazy cars from normal stuff to multimillion
Starting point is 00:03:42 dollar cars that you don't always get a chance to see all those little details. It's kind of cool. I like that. I mean, I think we have a lot in common. I, I, I also have a YouTube channel and my videos are very product based, which I think is a unique part of YouTube because there's a lot of people who are vlogging and are trying to make the, the lifestyle as exciting as possible there's a lot of other sort of topical channels and things like that but when we get a product which is the car or in your case or the gadget in my case that dictates like about as exciting as the video can be is like how exciting that thing is um do you think about that at all is that like do you feel
Starting point is 00:04:22 an extra pressure to be like a better version of d today? Or is it kind of like the car will do the talking? That's an interesting question. I never really thought about that distinction between the product people and the vlog people, but I guess you're right for the vlog people, their vlog and their personality is their product basically. But for me, it's maybe a little bit easier in the sense that I like have something that I can talk about the whole time. So if I don't have anything interesting that day, like the car is interesting. Um, yeah,
Starting point is 00:04:51 that, I, that, that like really never really struck me in terms of like, yeah, being like on and stuff. Yeah. I mean,
Starting point is 00:04:58 it can be a little, uh, sometimes you show up and you just don't want to do it. I'm sure you have this. There's some days where you're just tired and you're like, yeah, but sometimes our totally pulls me out of that. And it's like, this is actually a lot of, I'm glad like you, you're not jaded or anything. Like you, you enjoy like as many cars as you possibly can still. I can't believe it. But after eight years, I'm not even slightly jaded. I still pull up even to like review a minivan.
Starting point is 00:05:23 And I'm like, all all right like i'm pumped i don't know how that lasted so long or do you feel no i was i was thinking that i don't think i am i there is a level of like experience that comes with it because there's a part of the the tech world where like the reaction to the novelty of something new will kind of be a part of the video like some new feature will happen in a phone and you're supposed to react accordingly based on how interesting or impressive that thing is. And a lot of times like something pretty cool, like they put cameras behind the display now. So like instead of having a hole punch cutout, it'll just be like magically seamlessly behind the screen. And the camera won't take the
Starting point is 00:06:05 best photos and i'm like i can kind of see it from the side so i'm like not really raving about it but then half the comments are like this is incredible like how are you not like amazed by the the craziness that we're seeing in front of us so it's kind of it's kind of a balancing act of like remembering to not not remembering to impressed, but to remember the context of like, not everybody has seen all this stuff, you know? Right. That was, that was the reason I started doing these like quirks and features videos. I would watch car reviews and there would be some button that looked insane that I,
Starting point is 00:06:36 you know, had a symbol on it. I didn't know what it did, but they wouldn't because that person had been in three of those models, you know, by the same brand before they knew what that did. It wasn't interesting then. And I was like, you know, that did. It wasn't interesting then. I was like, you know, I wanna start talking about this stuff like it's to somebody who is coming at it from afresh. And so sometimes people are like,
Starting point is 00:06:51 how could you still be surprised by whatever feature? And it's like, I don't know, I still am. Maybe I'm just an idiot. I like that I can watch any one of your videos and you don't actually need the context of any other video. You know, like if you watch a tech video reviewing the Galaxy S21, a lot of stuff will refer back to the S20
Starting point is 00:07:10 and you kind of have to remember what that was like. And I feel like any video of yours that I watch, even if I've never been in any other car by that manufacturer, I can slowly get to know all of the pieces of that car, which is kind of cool. I wouldn't get that anywhere else. It's a tough thing to do, though,
Starting point is 00:07:25 and I'm sure you have a difficult time with this also because some people watch every video. And if you are repetitive, they're like, you already talked about that in this video, in this video, in this video. And it's like, okay. But then some people watch, this is the first time they've watched.
Starting point is 00:07:38 And so it's a tough balance to try to make that work. Like, do I talk about this again, even though I just did three months ago?, and you're going to get complaints. Do you dig into the numbers at all? Like the YouTube analytics and all that stuff? Yeah. Insanely. I've got spreadsheets. Really? Yeah. Really? So what is your ratio of returning on a new upload? Maybe let's say a week old video. What is your ratio of new viewers versus, versus repeat? You know, that actually, I don't know offhand, but, um, but it's enough that a good chunk of them are returning video viewers and then a good chunk are, and also it depends a
Starting point is 00:08:17 lot on the car. Um, if it's something that's sort of like, like I just did a review the other day of a 1986 Nissan Maxima, that's going to be people who are like Doug fans. You know, that's not, but if it, like I'm doing the Bronco videos going up tomorrow, um, that's going to be a ton of new people who just want content on this new car. And, and so it depends greatly on the vehicle. And so I kind of tried to think of that too, but it's still, it's still so difficult. I mean, the problem is when you have audiences the size of mine and obviously yours even bigger, like There's so God It's just so difficult to figure out how and it just comes with experience
Starting point is 00:08:50 Breeds the you know you figure out eventually like what people want whatever but I still sometimes I'm like blown away that something became something I'll post a video talk about it and like well something will be a minute in the video and I want to think about it And that will be the thing everybody talks about like I'm like, I don't even, it's, that stuff kind of blows me away. Oh yeah. We literally just had a moment like that. I guess I can't talk about it yet because it's not out yet, but we just saw a new phone come out and there wasn't that much cool stuff, but there was like one kind of neat feature that we grazed over.
Starting point is 00:09:16 And we're like, wait a second, that's actually kind of amazing. I want to ask you, you make your videos. I'm going to guess, I'm going to guess because I don't know, but that you shoot them with an iPhone. Is that right? I shoot, it's kind of complicated. The standup shots are the ones where I'm standing next to the car going, you know, this is whatever. I have a camcorder for that. And the ones that I'm standing in, sitting inside the car where it's any, anytime I'm appearing on screen, the camcorder is shooting it on the little overlay shots where you see me touch the button or turn on the headlights or whatever, that is always with an iPhone.
Starting point is 00:09:48 And you know, the funny thing about that is people get angry when they find out that I'm shooting this with an iPhone. They're like, this is a professional, but they'll only realize when that, that, that happened when they see it in reflection. And it's like, you've been watching my videos for two years. Exactly. Yeah,. Exactly. I feel it's something to you. Yeah. No, I kind of admire that a little bit. Like I go out to shoot a car video sometimes and I am so used to this like production of like, how can I make the best video possible?
Starting point is 00:10:15 That it's a little bit daunting. Like it weighs on me a little bit. Like we have all this gear and then suddenly it's like, now we have to worry about every single little thing. Because if we're going to this height, we might as well go to this height. Um, so part of me wants to just like shoot a whole car video with my phone and not even like think twice about it. So I kind of love that.
Starting point is 00:10:33 How long? I always tell people, I always tell people that quality, the thing is you're making videos to a tech audience. And so they're going to notice quality a little bit more. I think, um, I don't necessarily have that. I don't necessarily have that problem. So people don't seem to care. You got to have a certain standard, but you don't have to be as insane as I expected. And it's insane that some people think people email me and they're like, I've got this piece of equipment and that and this drone,
Starting point is 00:10:57 whatever. I'm gonna make the best car videos. And I'm like, it's not necessarily what people are after. You might be surprised. The content is really, to me, is always kind of the more important. it's not necessarily what people are after. You might be surprised. The content is really, to me, is always kind of the more important. Oh, it's king. So, okay, for a 20-minute video, how long does that take you to make?
Starting point is 00:11:09 Well, you have a writing process too, but how long does everything take you? It takes about two hours to write a script and research everything. And the script is really only the intros, but it's also some research to figure out, like, what is this car about? And then I go to wherever it is,
Starting point is 00:11:23 and it's very rarely local, so, you know, a couple hours on the road. And then I get up there. It takes about four to five hours to film a video, depending on how complicated the car is. Older stuff without touchscreens is easier. It's quicker. Modern cars, people want a little bit more in-depth on, like, how does stuff work, that kind of thing. And then the editing process, I finally hired an editor.
Starting point is 00:11:43 I was doing it all myself up until last year. I finally hired an editor and he, uh, so it took, it used to take me about the same amount of time to edit three, three to four hours to edit a video, um, and post it. Was that process, was that your first, uh, addition to the team having an editor straight to the top with an editor? Yeah, pretty much. I, my best friend also reads my emails, which is helpful. So she's sort of my assistant to an extent. Then I have my editor. How big is your team? for is like, all right, there is so much, there's so much to do. There is the writing and researching and I have help with that, which is great. There is also like the shooting, which there's all kinds of angles and stuff I can't get. So I have help with that. Um, and there's set design and there's all sorts of like animation and things inside videos. But as far as like the base cut and like who's making the video, that's me in front of the computer for six hours. So yeah, it is, it,
Starting point is 00:12:46 I feel like that's, that's something that like, it's hard to give up as a youtuber i don't know if you absolutely i i didn't i didn't want to give it up and in fact i loved editing yeah i still i if i had time because we just launched this i just launched this like car auction website and if i still if i wasn't doing that i would still be doing the edit i loved it it's like putting together a puzzle and you kind of shape it and shape it and shape it by the end you have this like this thing and i found that to be probably more enjoyable than actually shooting um it just was the one i can't farm out the shooting obviously and so it made sense to farm out the editing too bad but i'm glad i'm glad there's still youtubers that are out there editing and missing editing um How much do you get to experiment inside of your videos then?
Starting point is 00:13:26 Because you clearly have the format and you have the Doug score and you have the driving section and you have quirks and features that I expect you to hit even if I know nothing about the car. Do you feel like you have to do a video a certain way on the main channel or is that sort of like... Yeah, but you know what? The big benefit is that's of like yeah well you know what the the big the big benefit is that's actually what i enjoy the most i started off doing all these crazy videos i'd run over cars
Starting point is 00:13:50 and i would i don't know all sorts of crazy stuff and i just sort of refined and refined to the point where i got to what my audience liked the most and it just by chance it's also what i like the most i like to see what all the little buttons do i like to see how everything is controlled how the gadgets all work how you know the seat can whatever it is and it turns out that's that's what the audience likes the most too um so it's fine i have the second channel although i've started putting most of my second channel videos on my on my main channel but i have that too but where i can do some more experimentation and have a little bit more fun do you i love that you're in the numbers because now i can ask the nerdy questions do you do you see retention spikes at the, like, because you have a point where you start to drive the car and, like, that's a different scene and everyone knows that.
Starting point is 00:14:32 And then you have the Doug score. Is the Doug score the highest part of the video or, like, what happens? No, the Doug score is not the highest, but it often will go higher than the driving. What I have learned is that nobody really cares about the driving. I think there's a few reasons for that. I don't think it's that nobody cares. I just think that people who are casual people will watch the quirks because they're interested. But like casual people who aren't interested in the car, they don't really care how it drives. It's people who want to buy the car that maybe want to see, okay, what does it drive like? And that's a lot less people than
Starting point is 00:15:02 actually watch the video. And then yeah, people come back for the Doug score and there are spikes at quirks that are interesting too. So what must happen is people must link people to those exact spots. And then that's where some people start. And I, they recently introduced that feature where you could see where the spikes are and stuff. And I was like, Oh my God, I never knew this was really helpful. It's like, and then you, cause never knew this was really happening. It's really helpful. Because some people will link to that part of the video, but also some people will replay the same thing more than once where they're like, wait a second, I was kind of on cruise control watching this video,
Starting point is 00:15:32 but I need to see that again. So that's kind of cool to see. And then you can go back and... Is it the same for you? Do you see spikes at parts of the video that are more interesting? Oh, yeah. I mean, so the intro is obviously the... We put a lot of effort into the first 10 seconds or so
Starting point is 00:15:45 of almost every video, so you'll see that spike. But then you'll see like, there'll be like a certain weird animation or feature that happens where I have to point it out and show it to you on camera. And people will replay that a bunch of times and you see a really big spike and it's kind of interesting.
Starting point is 00:16:00 But yeah, no, it's usually a pretty reasonable curve, I think. I wanted to ask you about your background cause you came from, uh, I guess I would say a more traditional media. I mean, you were writing basically before you were making videos and then went to being a YouTuber and in this tech world, there is, there are tech writers and there are tech YouTubers. And the tech YouTubers, I feel like, are still trying to earn some level of respect and consideration that traditional media have always had. Do you find, now that you've been in both worlds, do you find there's a big difference between doing written and doing YouTube in the way you talk to brands and companies, for example? You know, that's a really interesting question. A lot of people ask me just on a general level, how do the brands handle YouTube? But it's a
Starting point is 00:16:52 really interesting question, the difference between writing and YouTube. One important point is I never wrote for print. And in the car space, print is still, probably this isn't true in the tech space anymore, I hope. But print is still in the car space sort of viewed as like the old medium that's the most important. The brand's still viewed as the most important, which I think is beyond insane. But compared to digital writing versus YouTube, I don't see a huge difference. But I still have an enormous amount of trouble getting some brands to care about YouTube. And I can look at them and say, look, I'll get two, three million views. This is more than the circulation of these magazines that you're bending over backwards to try to impress.
Starting point is 00:17:33 This is going to be a big thing. And it's still like you're an influencer. You're not a journalist. We don't – for some of them. Some of the brands have clearly figured it out. But it's amazing because there are studies out there that say over 80% of new car shoppers will watch at least one video before buying. And I think it's probably more like 90 plus, but you know, I don't know who's not right. And I try to tell them that, and it's just kind of an old, there's still an old mentality of that
Starting point is 00:17:57 sort of thing. I imagine in the tech space, it's a little bit better. I hope. Um, I mean, there is some element of both sides to it. Like, I think it probably depends on the demographic. I think for a lot of people under probably about 30, somewhere around my age maybe, they look at YouTube and they look at videos just as seriously as they would anything else. If we're buying a phone, for example,
Starting point is 00:18:22 like you're gonna watch a new video about the phone before it comes out or before you buy it. But, you know, there's obviously a lot of older people. Like my grandparents basically can't find a way to acknowledge anything that I do unless it's printed somewhere. And they're like, okay, now that's cool. That is real.
Starting point is 00:18:39 Like, that's very cool. So I always found that funny. And I've recently started contributing to Top Gear magazine, which is a printed magazine. And that was the same sort of experience. I've been making these autofocus videos for like a couple months now. It's not as many. But Top Gear magazine, oh, that's established.
Starting point is 00:18:56 That's traditional. So that's always been there. It is kind of funny. When this started and people would start coming up to me on the street recognize me and such people people would say oh you're internet famous and i i i've tried to it's an interesting thing when you get to a certain level i mean you it's the internet is it now i don't know like tv actors anymore really like when i was a kid you grew up with like friends and seinfeld you knew all those people would be if you ever saw one on the street which i would be like
Starting point is 00:19:24 oh my god this is the craziest thing in the world. But that stuff is fractured and splintered so much that like this is kind of like what it is now. But yes, it's very hard to explain that to older generations. And I still have older relatives being like, so are you still doing that video stuff? You still doing that?
Starting point is 00:19:39 Yes, mom. And I'm like, yeah, I'm doing it, yeah. So do you have, so you have people probably in the streets, like saying hi to you, probably like recognizing your car and stuff like that. Yeah. Yeah. All the time, you know, at least once a day and it's great. It's always so much fun. Everybody's always really nice. I've never had a negative encounter. Have you? No. Uh, I would say the closest thing I had to a negative encounter was I met someone for the first time outside an event and they immediately started correcting me on something I got wrong in one of my previous videos before even saying their own name. Yeah, I get those.
Starting point is 00:20:15 Yeah. So I feel like that's in a product related channel. That's probably a feeling people have deep inside when when a fact that they know is wrong. Did the person just have that ammo ready to go in case they met you? They were like, if I ever meet this dude. Yeah, 100%, which is great. I occasionally get that. Occasionally some like, oh, my car, why didn't you say more nice things?
Starting point is 00:20:37 But generally people are really nice, but it's such a bizarre thing that I still like wrestle with, like this is so weird. And there's a little bit of, um, anxiety around it, which I don't think most people realize. Like you can't ever be mean to anybody ever in the public. Like that can never happen. You can't. And every time you walk into a place, like people are, there's might be a few people who like recognize you. And so you can't like
Starting point is 00:20:59 trip over your dog. No, that's real. over your dog you know people are looking no that's real weird a little more anxiety no i feel like i just i just tweeted a a clip i don't know if you saw this there's a i have a century mode clip on my car which is just recording when people come near the car uh of like uh two people walked up to the car and just started taking pictures in front of it and that like that's fine that happens but there's always like, I can see different versions of that happening. One is someone will walk by and see the car and recognize it from the videos
Starting point is 00:21:31 and take a picture of it. And I'm like, oh, that's fine, cool. And then there's this clip, which was this girl leaning on the hood of the car with a photographer taking pictures of her on it. And I was like, that's different. That's not the same thing at all. Really odd. Um, I, it's just a, it's a hard, it's a, it's a different world to navigate, but yeah, I feel like I have the same experience as you.
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Starting point is 00:23:38 One of my sadnesses as a car person is that I never can have like a clean automotive encounter anymore. Everybody always recognizes me. And so like once a year, someone will come up to me about one of my cars and not recognize me and and just talk about the car and i will savor the hell out of that i'll talk keep them there i'll be like oh so anyway because it's just like this is a pure car interaction yeah it's so rare because the moment someone recognizes me and i'm sure you it becomes a question they start talking about you and the channel and whatever and it's like less about the stuff that i'm more into yeah which is kind of a funny thing that i never experienced no it's funny the car culture has more of that than tech culture inevitably when someone meets me they're like what phone is in your pocket like what do you like sort of that sort of
Starting point is 00:24:17 question line where in the car world i've noticed this and maybe this is just a small subset of the car world but at a tesla supercharger with the newest Tesla, other people charging there will get out their car and be like, hey, how do you like it? Like, tell me about the car. And often it's they're not asking you about your own channel. They're like interested about the car. So like the car culture is kind of neat in that way, I found. Can we talk about the, can we talk about the plan for a moment? I would like to, because I feel like I saw one in your new video, but it wasn't part of the video. It was like a teaser. You were, you had
Starting point is 00:24:49 it in front of you. I got a video going up. I got a video going up on it soon, but I will reveal my thoughts. Um, and I, I, I listened to your podcast on it, so I already generally know yours, but I, I think it was insane. I think it's one of the craziest and coolest cars that I've ever experienced in my entire life. And I'm not like, I know that you're a big electric car fan. I'm not like the hugest Tesla guy. I love their products. I think they're, to me, they feel a little bit, they're less like enthusiasty and emotional to me than a lot of cars, but I think they're great for a lot of people and I recommend them to a lot of people. But I think Plaid is the first one that I like emotionally connected with. And I told, I was telling people when I got home, like,
Starting point is 00:25:28 I think I'll remember for as long as I live, like three major events in my career, YouTubing about cars so far. One was like driving the Ferrari F40, which was like my first true vintage supercar, very special. Another was the first time I sat behind the wheel of super cruise, which was like the first of those driver assist technologies I had been in. It was on my 30th birthday and the car was changing lanes and I was like, the future is here. And I think number three will be pushing the throttle down in Plaid and feeling that acceleration. Yeah. I'm like, I was like astonished by how that felt.
Starting point is 00:26:01 And you're just cruising around in this thing. It is very, it's wild to me a couple things one that that's just going to be in the hands of regular people like i am a regular person i was able to order one and now i have it and that is now a possible thing to happen wild um yeah i was so curious so tesla doesn't have a pr department so i'm always curious how people's tesla experiences happen did you have you met an owner or did you get, how did you even find one? Yeah, well, that's a good question. And the way that it always happens for me is, yeah, an owner reaches out.
Starting point is 00:26:34 And it's always the best because I actually prefer it like that for every, any car I can where I can get an owner is best because there's no BS you have to deal with with the manufacturer. You don't have to worry if they're going to cut off your flow for future cars, whatever. So I actually kind of like it with Tesla that it always just ends up being a guy. So yeah, it was an owner. A bunch of owners reached out to me. The car happened to come out, like the first deliveries were like the day I went on a long vacation.
Starting point is 00:26:55 And so by the time I got back, I was like already getting like conspiracy theory emails like, you haven't reviewed this because you're being paid by the other manufacturers, not to review Tesla's. And I was like, oh my God god guess i need to review one yeah but um yeah so i went to an owner and i just kind of you know filmed the whole thing and then drove around and yeah i i think it's it's probably i didn't expect to notice a difference because i've driven a performance model s for years and you know i've driven tycan and i've driven mclarens and I've never expected to really feel a big difference in acceleration. I assumed it would always be incremental.
Starting point is 00:27:29 And yeah, I think I was driving it back to the studio from picking it up, which it was maybe a 20-something minute drive. And I was like, oh, I'm going to baby this thing. I'm going to get it wrapped in a week. I don't want to do anything crazy. And then I got to a stoplight and I was like, well, it is in Plaid mode. So let me just give it one and yeah i don't know if i've ever cursed that many times in such a short amount of time it was unbelievable it's hard to explain i got lucky because i got my initial reaction on camera and i um i've never i just it was so insane and like you said yeah regular
Starting point is 00:28:01 people you know when i was a kid if you went and got like a Lamborghini Diablo, first off, you had to kind of have some skill. Those were not easy cars to drive. It was a heavy clutch. You had to know how to drive a manual. You had to be able to get in and out. And they weren't that fast, right? They were 0 to 60 in five seconds or something. Now, like any lawyer can just show up at a Tesla store in the mall, right? In order of the fastest car in human history.
Starting point is 00:28:28 That's insane. That's the craziest thing ever. Are you fearful of this? You know how fast this thing is. Aren't you scared that there's going to be some crazy accident? You know what? The last one was super fast too. So like I'm not more scared about this one.
Starting point is 00:28:43 It's just like the ability to do crazy things has always been there. It's just, it's so easy this time. Like you mentioned, like there are other older cars where you could go fast, but you had to know how to use it. We're like more so than ever, you just stomp it. And all wheel drive is just like, now you're going 140 and you're like, what, what do you mean that it shouldn't be that easy. So yeah, I don't know. I'm glad you got your hands on the car and i can't wait for that video yeah
Starting point is 00:29:08 me too i'm really excited for the video too i'm excited to see it go up it's um super desired and i've never done a model s video before because it was by the time i started filming cars it was kind of old or you know like and so this is like a big deal for the channel the the plaid is the and it's so insane it's so so you It's so, so insane. You want to drop any exclusives about the Doug score? You want to give any hints, any surprises? I haven't, I don't score them until like the video is being edited, but I can't imagine just sitting here thinking about it. And when I was thinking about it at the time, how is it not the
Starting point is 00:29:39 highest Doug score? When you think about the practicality of it, and I mean, it's amazing to me, the world's fastest accelerating car. One of the selling points on Tesla's website is that you can fit a bicycle in the back without taking off the wheel. I've done two in the back, yes. Yeah. Think about that. Like the Ferrari, the LaFerrari, that wasn't one of the things you could do with that car. That wasn't in the list. And here we are. It's incredible. It's just an amazing feat, to be honest. And there's a lot
Starting point is 00:30:11 of people out there, and especially there's a lot of car people out there, and I'm sure you've noticed this, who are anti-Tesla and anti-electric car. And I try to be super objective. And I love gas-powered cars, and I love the old school and the engines and shifting gears, and I love gas powered cars and I love the old school and the engines and shifting gears. And I have several manual transmission cars, but how do you, how do you not? It seems like, yeah, no, I, I feel like I know a good amount of car people that I've seen that have a bunch of cars in the garage and daily drive a Tesla. And I always found that fascinating.
Starting point is 00:30:40 And to me, it's like the reason I got the car is because I believe it's pretty much the best available daily driver. Like it's a a fun performer it has a ton of space it's got the tech like everything about it is great um but it's always interesting to me seeing uh you know people with like seven eight nine cars who daily drive the tesla and it's like that's that makes a lot of sense i think and i think you're right i think like in of an overall car, how do you possibly come up with a better, I like the Taycan too, by the way. And frankly, I may have chosen that before I drove Plaid, but this was like, it was almost like a religious experience.
Starting point is 00:31:13 I was in the same boat. I was in that throttle. Same boat. I reviewed the Taycan. I was like, this is the one I would get if it could supercharge. And I'd take it all back. So now you mentioned.
Starting point is 00:31:22 Yeah. How do you, here's the question. How does it improve from here? Oh God. What are they going to do next? Well, everyone now is referring to the roadster because the roadster is the two door specifically sport focused version. They can go to the next level.
Starting point is 00:31:35 It's a, it's a quarter million dollar car. They can really focus on performance. But like I, again, I, I have a really hard time picturing a car actually feeling faster than that. So they have to, they got to do something else exciting, right? I mean, it's a two-door, it's a coupe, it's got space, but like. And the thing about Roadster, I'm sure it'll be cool. I'm sure it'll handle better and like be a real, but the problem is when you start getting into that price point, the accessibility factor is lost and it almost gets into one of those,
Starting point is 00:32:03 like, well, it better be whatever, because it costs that that much and obviously it's going to be faster than gas-powered cars that cost equivalent but 250 is still an enormous amount of money and it's not feasible for most people i think that's one of the coolest things about plat it's not like 140 is cheap but when you look at what it can do 140 when it compares to every every performance comparison is with a seven digit car then you know that it's probably a bit of an outlier there. Yeah. You mentioned, so you got it from an owner, but you've dealt with car companies in the past,
Starting point is 00:32:33 like review units is what they're sort of referred to in the tech world. Do you have any like review unit horror stories or is it mostly smooth sailing? Because with cars, it's a little different. I've had cars for a couple days or a week or so and it's like you have to deal with insurance more and you have to deal with like what if there's rock chips on the car when you give it back and how many miles you're allowed to put on it so it's a little different right yeah they send the the press cars
Starting point is 00:32:59 um i really for a very long time i tried to avoid any press cars because I always felt that if the manufacturer is providing you with something, then, you know, there's a question of objectivity there. And so for years, I wouldn't take press cars or I would take one every couple months or something. But when COVID happened, my wife and I were trying to get pregnant and I just didn't want to go to car dealerships, which are notoriously some of the most conservative. But I didn't want to deal with any of that stuff. So I started getting more press cars coming in, and that started to come in. And so I do that a lot more now, although I still think it's kind of a 50-50 split with owners and press cars. Yeah, the cars come to your house with a full tank of gas and fully washed. And I know some car journalists who don't possess a personal car.
Starting point is 00:33:44 And so at that point, you have to wonder, these guys need this to continue, right? And I know some car journalists who don't possess a personal car. And so at that point, you have to wonder, these guys need this to continue, right? Like, are they really being objective? They can't. And meanwhile, these are car people who don't, car journalists who don't own a car. I know many of them who don't. And so I always try to kind of resist that thing. But yeah, they show up and then you have it for a week or whatever and you provide your impressions.
Starting point is 00:34:17 The one big benefit to it, even as questionable as all that sounds and I still think it's very ethically dubious, having a car for a week, you really do get the chance to – you drive it at night. You drive it in traffic. You drive it in rain. And you get the chance to really kind of experience it more than me showing up at a guy's house, driving it for an hour, filming it for five, you know, four hours. And then it's not quite. Yeah, that was always my challenge with car videos is I want to spend more time with them like a phone. Like one of the common questions I get is how long does it take you once you've gotten
Starting point is 00:34:38 the thing to figure to feel like you, you know it well enough to give your impressions or whatever. Like with headphones, I can, I can spend three hours with a pair of headphones and know everything about them. Short of like battery life, I can know everything about a pair of headphones. You give me a smartphone, it's like, okay, I want to go through the battery cycle a few times. Give me like four, five, six days before I really feel like I know this very well. And I think that's pretty short because in a lot of worlds where you don't know phones as well as someone who's used a thousand phones you need more time but for a car it's like yeah i'd want to i'd want at least a week i'd want to i'd want a weekend and i'd want
Starting point is 00:35:14 a week where i'm commuting in it and all this sort of stuff um how long and then you think about then you think about there's 30 car manufacturers and they're each coming out with three new cars a year and so if you really wanted a week with each one it's actually not when you think about there's 30 car manufacturers and they're each coming out with three new cars a year. And so if you really wanted a week with each one, it's actually not when you think it's not actually possible. Right. And that's that's that kind of starts to become a little bit of it. How long is the longest you've spent with a review car? And how long is the shortest? The shortest is is like when I go up so up at somebody's house and I'll usually try to drive it for an hour and film it for four. And when you're honestly, when you're climbing in and out of it and touching everything and whatever, you can get enough of a feel for it that it's enough to make a video and
Starting point is 00:35:53 enough that you feel comfortable with the driving experience to extend. It's like you just said, like if you've done a million of these, you have a generally okay idea, at least when you're getting started. One other big benefit is if I'm reviewing the latest Mercedes-Benz, it generally has a lot of stuff from other, you know, there's not that much enough. I just shot the new Mercedes S-Class though, and that has a ton of new technology. And so that was like, I was there the whole day trying to get a handle on all that stuff. And it takes a little longer. In terms of the longest, like the press cars come for a week. And so that's usually the longest. And depending on the car, I'll drive it for the whole time or sometimes I'll just only drive it a few times
Starting point is 00:36:28 or whatever, kind of depends on what it is. I want to go actually back to Tesla real quick because I just had, there's one other thing that I, I haven't actually ever asked anybody about this, but you'd be the person to ask. So it feels like the number one contradiction of Tesla to me is their number number one feature is really really fun to
Starting point is 00:36:49 drive crazy acceleration decent enough handling like video game type stuff and then number two is autopilot you won't have to drive these things how how are those the top two like do you have you thought about this at all? The yoke steering wheel is another thing that comes to mind. I'm getting used to the yoke. It's been like two weeks for me. And the answer you get from them is, well, eventually you won't need steering wheels. So we cut off the top half so you can see the autopilot visualization behind the screen.
Starting point is 00:37:21 And all that is technically true. But also you just made a car that goes zero to 60 faster than anything else ever made you should have a great steering wheel you know what i mean like what how did how did how do they reconcile this it's an interesting question but don't you think that their thought is they want the highest tech product and so to do that they have to have autopilot and that sort of thing but they also need it to like autopilot alone wouldn't make it desirable enough right like a lot of brands have a similar system now the car has to also be cool as hell and in order to do that then you make it be and also truthfully for me like i don't own tesla but i it's clearly trending in that direction and And I, I, for me, I love I, and I'm
Starting point is 00:38:06 like, Mr. Car guy, I've got six cars, whatever. I love nothing more than the concept of sitting in traffic and emailing people while the car drives. And this is kind of sacrilege in the car community saying this, but like, I have a bunch of fun cars that I take out on the weekend and really enjoy. Um, when I'm sitting in bumper to bumper traffic, driving from LA to San Diego after filming, I don't want to do that. I got business, this business to run. I got the channel to manage. I got people I got to reply. I don't want to do that. And so there's something, there is something to be said for having a car that does do both, frankly, even though those seem contradictory. Yeah. It's like, I would want it to be really good at both. So the point where it takes away from one or the other
Starting point is 00:38:48 is where it gets confusing to me. That's where the Yoke steering wheel got so confusing and the most fun car to drive that they've ever made is also the most annoying steering wheel. You find the steering wheel to be annoying? I don't think it's that. So the steering wheel itself is not the annoying part. The buttons on the wheel. Yes.
Starting point is 00:39:05 Still very annoying. I still. So are you is turn signals your biggest right now? It's the headlights because they are too far from my thumb to like be resting and get to them. And the horn on the other side. Yeah. The blinkers I'm getting used to. But then like still sometimes in my maneuvering of the yoke, I will brush a button or a blinker or like hit the windshield wipers for some reason.
Starting point is 00:39:28 And it's just it's kind of embarrassing that that happens. Not the ideal implementation. You know, it's interesting because Ferrari also has all the stuff as buttons on the wheel, but they implemented a little bit better, especially turn signals. Ferrari has left turn signal on the left side and right turn signal on the right side, which think is really nice as opposed to having them next to each other which is a little bit tough um and yeah the horn thing like come on just put it in the middle like there's I still think that Tesla does a few things for the sake of being different which can get a little bit annoying and then that's kind of percent uh also are the Ferraris is it physical buttons or is it touch buttons Ferrari well actually it's an interesting question.
Starting point is 00:40:06 For years and years, they were physical buttons, but the two newest Ferraris now have little touch buttons like the Tesla. I'm pretty sure I plan to be testing the, I'm going to forget the name, the Stradale, the SF90. That's one of the most. Yeah, that's moved to the touch buttons. And then the Roma, their other new product, they both have those now. And that's been really controversial.
Starting point is 00:40:30 Even the engine start-stop button is a touch. That's funny. And, you know, it's crazy in a Ferrari. Like when I was younger, older Ferraris, you twist the key and you hear the motor fire up. And now you get in and you tap a screen. The emotion is a little bit lost and it's kind of a strange. So you've also tested the, the electric Hummer, which I wanted to ask you about. Um, you didn't get to, you didn't get to drive it either, right?
Starting point is 00:40:53 We just had this super precious prototype, which I imagine is the same one that was in the shade for you had to be in the shade for me. Yeah. Um, what do you, what do you make of the Hummer going electric? Cause I know I'm not a big Hummer person, but I see a 9,000 pound Hummer and I don't, I don't imagine that buyer cares at all about going electric. You know, I would think that too, but this new, this Wrangler 4XE has become tremendously popular even in just the few months that it's been out, which is the plug-in hybrid Wrangler.
Starting point is 00:41:22 And that only does like 20 miles on a single charge. I have several friends already who have gotten them and they love them. And that clearly shows there's a market for this stuff. The Hummer is so insane. I think that's the same thing with the Hummer. The performance is there. And so that alone, like it can do all this stuff. And so I think there's gonna be people who buy it who are like, I don't care if it's electric or not. And the other thing to keep in mind, it's kind of funny. Everybody associates pickup trucks with the middle of the country, and those buyers are not going to go electric and blah, blah, blah. And that's probably true. But crazy pickup trucks are primarily sold to wealthy people on the coast, like the Ford Raptor.
Starting point is 00:41:53 All the sales for that are in the East Coast and in California. That's where all those people are. And they'll go electric if it means they can get, you know, zero to 60 in three seconds and roll 13, 15 inches of ground clearance or whatever it is. They'll do that all the time. Yeah. That's like the ultimate. That's what's funny about like the Cybertruck and the F-150 Lightning is like, I feel like
Starting point is 00:42:12 I'm talking to two very different groups of people because I'm talking about a truck on one hand where it's like utility matters and this thing can power your tools and it's got a huge amount of covered storage and look at all this great utility. Don't you want this better truck? But then there's also this like premium electric vehicle enthusiast who's like, I never wanted a truck, but this one is sick. I ordered a Cybertruck. I don't need a truck. But how many million people are in the same boat?
Starting point is 00:42:37 The Cybertruck's kind of cool, and I'm an electric car person, so here we are. It's fascinating. Do you not feel that the Cybertruck is the ugliest thing that you've ever seen in your entire life? Okay, you know what's funny about that? You don't think that? It isn't actually ugly to me. It does have a very strange look.
Starting point is 00:42:55 It looks like a 2D render sometimes. Like, I've only seen it in person once, and I've seen it in various videos. But to me, it's like the brutish nature of it is kind of endearing. Like they don't care about looking good, which is like kind of cool to me. I don't know why. It's just interesting. But then also like, yeah, it's just a tool.
Starting point is 00:43:17 Like it doesn't have to look that great. Right, right, right. I'm interested to see how that will go. A lot of people that I know who have never had a truck are interested in that or claim to be. I think that a lot of people don't realize how big trucks are. And I think that will be a huge wake-up call for a lot of people. People who live in the city and go to Trader Joe's, they think they want this thing. I don't think they quite realize.
Starting point is 00:43:41 They don't drive trucks frequently i drive trucks to review and even still when i get into a pickup truck not even a heavy duty just a regular f-150 or whatever i get and i'm like this thing is huge i would not want this in anything other than a rural area or like an x-erb or something like that trying to park one of those it's not and i think all these city people who like coming from a model three the I don't know. The city is the last place I'd want the Cybertruck. Other than parking, which is pretty funny because in the city when it snows and there's just snow banks everywhere and parking is horrific. Yeah, you just pull up on like a snow bank or whatever. Who's going to stop you? Are you going to give me a ticket?
Starting point is 00:44:18 I'm just on a snow bank. I don't know. No, that's funny. know um no that's funny i there's a lot of like yeah that just the the questionable like nature of cyber truck and whether it will actually be able to ship as is and all this other like i put in an order and i expect them to make what they showed me but they're obviously always making changes so who knows it's already become clear to me i don't know what you think of this but i they're not going to hit end of year. No.
Starting point is 00:44:46 I mean, that's just, that's going to happen. I got in fights with people about that. People on my Twitter were saying, this, the Cybertruck's going to beat the Hummer EV to market. It may still, but it'll come by the end of the year, Elon said, and I'm like, eh. No, I am firmly in the camp of electric cars are harder to make than everyone thinks, including Tesla.
Starting point is 00:45:04 So yeah, so Elon time is real. Like that will not come out when they say it will. Electric cars are harder to make than everyone thinks, including Tesla. So, yeah. So, Elon time is real. Like, that will not come out when they say it will. Neither will the Roadster, which was, like, five years ago or something crazy, by the way. No, I do think, though, one of the biggest observations I've always had about these new EVs when they get announced is they're always announced for some time way in the future. these new EVs when they get announced is they're always announced for some time way in the future and they always get compared to like other things in the future versus it's like it's hard to compare stuff out today with stuff in the future is what I always say so like F-150 Lightning might come out next year maybe um are we supposed to compare it during its announcement with other
Starting point is 00:45:42 stuff available today or should I compare it with other stuff that also doesn't exist that will also maybe come out next year? You don't do a ton of like direct head to head comparisons, but do you ever think about that? And I especially try to avoid future stuff in part because of that, because you end up with a lot of stuff that just I don't I don't put a lot of faith in what companies tell me. I still remember when I went on the launch of the Mazda six, which is like a little midsize sedan. And they told me, they said, this was in 2014, 13, maybe they said the diesel version is just six months away.
Starting point is 00:46:17 And that never came out, but they were very firm at that launch that the diesel version was six months away. And, um And I don't know. I just – I always think about things like that. It's a little bit difficult, yeah, when an automaker comes out. And yes, I generally don't do a lot of head-to-head stuff. I just find people like to focus on individual cars. When I have relevant experience, I will talk about that like during the video. Like, oh, this truck is whatever.
Starting point is 00:46:43 But having the two next to each other, it makes things way more logistically complicated. And I found that it just sort of, for some reason, diffuses interest a little bit, at least on my channel. I noticed that some channels do a little better with head to head stuff, but I've found the opposite. Yeah. Unless it's like two really, really obvious rivals, it's usually not as interesting. But I also think what you said, I think it's healthy to not just blindly trust everything that comes from a company just because there's so many different variables and so many different people who are talking to each other uh that your own experience will trump that every time like just go with what actually exists and also in the tech world i have a saying only buy something based on what it is now today
Starting point is 00:47:22 and not on the promise of some future, especially with software updates. They'll tell you something's coming and, and must be, it would be nice if it does come out, but don't buy it if you wouldn't like it without that thing. Cause it might not ever happen. Right. And in some cases it might not come or it might come in a year and then you've purchased it and used it for a year without that thing that happened. Yeah. And it happens in the car world too, honestly. And yeah, for sure. Buy what you like.
Starting point is 00:47:50 Buy the thing that you're seeing and you're walking up to and looking at and playing with today. I totally agree with that. Tis the season to treat your family to the great taste of Popeyes. The Festive Family Box is here to make your holidays brighter with all your Popeyes favorites. For just $25, you'll get four pieces of delicious Popeyes Signature Chicken, four tasty chicken tenders, four regular size, and everybody's favorite, four buttermilk biscuits. and everybody's favorite, four buttermilk biscuits. Hurry up though, like the holiday season,
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Starting point is 00:49:35 counting on your support. CAMH is on a mission to make better mental health care for all a reality. And they've made incredible strides forward, breaking down stigma, improving access to care, and pioneering research breakthroughs. But now is the time to aim even higher. You can help create a world where no one is left behind. Donate at camh.ca slash donate now from December 23rd to the 31st, and your gift will be tripled for three times the impact. But yeah, it's an interesting world. And yes, part of the problem, I think, with believing what companies say is an interesting concept. You know, the Tesla Twitter people are just a completely different level of insane that
Starting point is 00:50:13 I've never experienced before. And what that company says is the word of God to them, and they don't believe that there's ever any. And I'm pretty positive about Teslas compared to most car reviewers. ever any uh and i'm pretty positive about teslas compared to most car reviewers um and yet i can still get in i still get like vicious complaints from some of these people sometimes because i don't believe this thing yeah that that might be the they might be the most defended cars by people who have never actually used them which is very strange to me because in the tech world there's there are there are rampant fanboys of certain companies and products even if they don't use
Starting point is 00:50:44 them like a product will come out from a company they love and products even if they don't use them. Like a product will come out from a company they love and even if they've never used it, they will trust the gospel that is that company's advertising messaging. And if your review goes against it, you must be paid or you must be a shill or you're a fanboy of the other guy. The frequency of which I'm accused of being paid is quite unbelievable. I'm sure you get this also. I don't get it as much as I see some other people get it, as much as I expect. I think it's really clear that I try to be really objective, but still like, and some of the stuff I'm being accused of being paid about is so insane. And I'm just like, what could you possibly be thinking? But that's, I guess, the reality when you're dealing with the general public.
Starting point is 00:51:22 Yeah. There's got to be a reason why you don't like the same thing I like. Maybe it's because you're paid. I don't know. Right. It can't be because my taste is wrong or our tastes differ or whatever. And the other thing, the thing that really is crazy to me, I suspect you don't see this quite as much because the gadgets you're reviewing are less valuable, although you probably do. But in the car world, the amount of personal investment people have in the cars is insane i frequently make fun of my own cars like they're unreliable i own this
Starting point is 00:51:52 convertible mercedes g wagon which i think is one of the ugliest cars ever made i talk about that i'm like totally fine with all that but when i say something like negative like that about somebody else's car people it's it's like you insulted their child. And I'm like, how could you take a possession of this personally? I never have understood that behavior. You know what's funny about that? I think it's, I actually understand that in the car world because that is probably one of the top two most expensive, important buying decisions you make. And so in a way, it reflects a lot about you and your priorities and your knowledge of the things you could have done. Right. So if you get you spend all that effort and energy
Starting point is 00:52:29 and you make this huge purchase in your life and someone says something bad about it, you kind of feel like you need to defend yourself against it. But in the tech world, I see a very high level of this around smartphones. i think it's because not that that's not that they're super valuable but because they are some of the most personal pieces of tech that you can possibly own what is more personal oh interesting it's always with you it has all your equipment it runs your life basically you're holding it all the time it's it's a borderline fashion accessory to some people like to to speak negatively about about someone's smartphone purchase decision would be like speaking negatively about their hairstyle or
Starting point is 00:53:10 something it's like that's a part of me and that's the way people react which is always funny um yeah i've just i've never gotten into the the things that i possess i've never gotten into personally defending them even the cars i get that it's an expensive decision, but like who cares? You know, like if that's what you decided, then that's what you decided. And I just – I think people are so, so, so crazy, but they can be so militant about some of this stuff. And sometimes I will say something in a video and just be like nervous. Like I know. Oh, yeah, yeah, yeah.
Starting point is 00:53:42 Huge backlash. You always know. Hold on. something in a video and just be like nervous like i know oh yeah you always know i know there's uh these days i like to defend it just by recognizing like smartphones aren't like young anymore like it's kind of hard to get a bad new phone if you're anywhere in the 300 plus dollar price range of new phones from the big companies like you can't really get a bad one anymore uh does it feel kind of the same way in the car industry like obviously if you buy an old car now it can be bad but if you buy a new car right it's probably fine yeah yeah and it's it's kind of funny i get sometimes i get friends or family
Starting point is 00:54:15 members coming up to me and saying listen i'm i've spent hours researching this i've watched your videos watched everybody's videos i'm trying to figure out the best small crossover to buy. Is it the CRV or the RAV4 or the Mazda CX-5? And they'll be floored when I tell them which dealership is physically closer to your home. Like we're not talking about, none of these will be bad. Like you're not going to make a mistake here. There's very, very, very, very few bad cars, maybe none on sale right now. And so that makes things a little bit easier. Yeah, I'm not ever starting a review ripping up a car anymore. It wasn't quite like that when I first started. There were some, like Maseratis were pretty weak four or five years ago, and I did some tough reviews on those that got a lot of pushback.
Starting point is 00:54:59 But generally speaking, sometimes I just find it insane that people can even get to that level of granularity. If it was me, the CX-5 versus the whatever, which sales person was nicer? This is not a decision you need my help with. Do you have any regrets from things you've said in videos in the past? Things you wish you didn't, maybe wish you edited out or... I always regret when I make a mistake. I feel like this too. Like in sometimes they're small, but sometimes like I still lie awake at night, you know. But no, I don't think I've ever been wrong, you know.
Starting point is 00:55:37 Yeah, there's like there's being a little bit wrong where it's like maybe you slip in and say the wrong number or the wrong part name or whatever but it doesn't substantially change the point you were trying to make and then there's like being wrong where you're like this is bad when it wasn't bad or this is yeah right relying right making a making an objective individual mistake like a number or something those are annoying i always wish i could take them out i guess the flood of email starts coming in immediately and i'm like oh crap but actually being wrong about a review, I don't know. I like to think that I got them all right. The viewers may have different opinions, but that's kind of the whole point of this. That's kind of what we're doing here. The thing that annoys me the most,
Starting point is 00:56:18 probably, and maybe you get this as well, the people who tell you that you missed something is really annoying to me. My videos are very long. I've got this Bronco video going up. It's going to be 40 minutes long. I had to cut five. I don't go over 40. I just think that's insane. I had to cut five minutes even to get to that point, but I'm going to get emails from people saying, oh, you missed this. You missed that. And it's like, no, I generally don't miss this stuff. But at some point you're just, it's too much. And that's the one that gets to me. It's like, I'm not wrong.
Starting point is 00:56:46 I didn't miss it. Yeah, that's I feel like that's why I loved your review of the Corolla, where you looked at the inside of that car and it was just like, oh, there isn't actually anything here. You could really you really can't say anything about this like blank slate of a car. I thought that was great. Right. That was fun. Yeah, that was an easy one.
Starting point is 00:57:05 A ton of people watched that. I should do more like that. It's harder when there's more stuff, but some of these cars, there's so much stuff. Plaid was like that, honestly. There's so much crazy stuff to cover that it's actually a little bit difficult
Starting point is 00:57:16 to cover it all within the span that I've allotted myself. Even 40 minutes, I think, is so long, but sometimes you do that. Yeah, I'm planning a full review of the Model S and like, I made my first impressions video, which was like, Oh, I've had it for literally like three days. And here's 25 minutes of me spitting out things. I think about this car where like, I think my
Starting point is 00:57:34 review is probably going to be like 45 minutes long. Cause there's like the charging infrastructure. There's all these other things to talk about with owning the car. But, uh, my problem, my biggest problem with when it comes to timing and stuff is that and a lot of people don't quite understand the perspective that i put myself in i have to i have to make the videos for both the in-market car shopper who wants every single piece of information and also the casual fan who just wants to sort of browse videos before they go to bed and doesn't want overload and and it's almost in in the car review space, it's almost unique. There's only a couple other channels
Starting point is 00:58:07 that sort of speak to both. And it's a tough kind of line to walk. Yeah, no, I was gonna say that's another thing we probably have in common is like I can kind of divide my audience into two similar buckets, which is when a new piece of tech comes out, there are the people who are gonna search for it
Starting point is 00:58:20 and find the video who are thinking about buying it. And there are the people who are gonna watch a new MKBHD video for entertainment. And if you can talk to both of those people, that's a win, but it's harder than it sounds. Yeah, it is. It is. I think people don't quite understand that the guy, the guys who want the new Bronco and they want to know every little detail, they're not gonna be satisfied if you only do 20 minutes. Meanwhile, the other people, they don't want to hear about how the subscription feature works in the infotainment. And it's a, it is kind of a tough thing. And I think a lot of people
Starting point is 00:58:47 don't. Yeah. Yeah. It's harder than it seems. This whole, the whole YouTube thing turns out to be a little bit more difficult. It's tough. We've had some years to get better at it, but it's definitely tough. All right. I've got, I've got a, uh, I don't know if you heard about this, but we're doing a, an end of podcast test for every guest we have on. And the test is, I have a URL I'm going to send you. And it's just a simple typing test of typing the entire alphabet from A to Z. You remember on Top Gear, they'd have like a leaderboard of driving an ordinary car around a track and like you could sort of like line yourself up and be like, oh, that's cool. This person did better.
Starting point is 00:59:23 This is our version of that. I'm going to send you the type test and we can see how you score and how you do. There's no pressure at all. You can give it one or two or three shots even. Do you see the chat section? I'll give you three shots because I feel like the first try, you kind of learn how it works
Starting point is 00:59:42 and then you get two more. Do you have to use capital letters works and then you get two more do you um do you have to use capital letters no you just you just straight button mash until you get from a to z that's it this is easy and then all you got to do is send me a screenshot of of which whichever your best time time wow okay all right i'm ready i'm me one sec. Okay, here it goes. Oh, damn it. What if you mess up and go back? Now you got to just get to Z. Okay.
Starting point is 01:00:11 So if you... Okay, all right. Fine, whatever. I'm just going to do it. I'm not worried. All right, here it goes. Boom. Boom. 6.753.
Starting point is 01:00:29 You're going to let me do it again? Yeah, that was your second try. 6.753. Yeah, although the first try I put L in front of K, so I kind of stopped. Does that count? It counts. All right. But that's why I'm giving everybody three tries because the third try is always the best. So now you know exactly how it works.
Starting point is 01:00:44 Okay. Okay, here it goes ready oh no pressure boom 5.9 what about nine flat that's pretty good that's pretty good five nine flat i'm gonna send you beautiful we did this on twitter and first i got a bunch of really good like three two and a half crazy responses and then people started figuring out how to game it and they'd write scripts and they get 0.1 seconds so yeah i noticed i noticed the leaderboard here somebody did 0.1 yeah i don't know how many how many of those to trust but i i we will do this live with all of our all of our podcast guests and
Starting point is 01:01:31 when figure out who's the true typing king so did you do this with mr beast i should next time he's on so i have no one to compare this um we have do you adam what do you remember from our previous yours was 4.5 i got 4.5 oh my god that's crazy andrew got down to 5.2 but we've got a couple others in the studio i think there's a couple at like five or six seconds so there's there's a healthy healthy range i think i think it'll be fun it'll be interesting this was too slow if i had i needed to prepare substantially better everybody else is going to be able to prepare like the top gear start thing you know they're going to get that's true we got to keep it a surprise as many as people as we possibly can doug thank you thank you for hopping on the podcast i know you're a busy guy so i don't
Starting point is 01:02:19 want to take all of your day but this is really fun no thank you thank you for having me yeah we should do it again sometime and I am really looking forward to that Plaid review. Your Model S review video is coming, coming soon. Yes, thank you and I'm so jealous that you have one. Enjoy.
Starting point is 01:02:33 I certainly will. Appreciate it, man. Yeah. Take care. See ya. So that was Doug DiMiro. That was a lot of fun. I always enjoy talking to fellow creators
Starting point is 01:02:43 but obviously when we have a lot in common, it's great. Were you impressed with his type test time? He did pretty good. It's pretty good. He beat half the people that work here. I mean, podcast crew's still on top, still representing, but I'm sure we will get beat eventually. He had a really good point that, you know,
Starting point is 01:02:57 you can only get caught off guard for so long. It's kind of like when you watch Hot Ones and guests are ready for the sauce. I feel like people are going to start preparing for the alphabet test. We'll see. You know, they still have to face the pressure in that, though. I mean, people for the reasonably priced card
Starting point is 01:03:11 could have prepared for it. True. There's nothing against that, so they might. This is much easier to do. But anyways, yeah, great episode. That was really fun to listen to. Yeah, I think this studio was built to start having guests and have more people hang out with us and chat.
Starting point is 01:03:25 Of course, creators, but also sorts of people from the industry. We'll, of course, also have people on virtually like we just did. But let us know what other types of guests you'd like to have on because we are all about starting that up. Yeah, for sure. Either way, that's been it. Until the next one. Catch you guys later. Peace.
Starting point is 01:03:40 This week's – I can't do that. I feel like I'm so bad. This week's episode was produced by adam we are a partner with studio 71 and our intro outro music was created by vane sill

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