Waveform: The MKBHD Podcast - How Much AI Will We WWDC?

Episode Date: June 7, 2024

There was a lot to get into this week! First, Marques, Andrew, and David discuss Instagram testing unskippable ads before getting into some Microsoft Recall news. Then they go deep on what they expect to see from Apple's WWDC 2024 next week. Then we finish it up with a call to action: we want to add some sounds to our soundboard so make sure to leave a comment on YouTube with your favorite soundbite. We then of course round it out with some trivia. Links:  Instagram Unskippable Ads: https://tcrn.ch/4ecanuL Kevin Beaumont Micosoft Recall Security Issues: https://twitter.com/GossiTheDog MacRumors WWDC Predictions: https://bit.ly/4bLeX1y Thread radios in Mac: https://bit.ly/4aQGrSe Shop the merch: https://shop.mkbhd.com Socials: Waveform: https://twitter.com/WVFRM Waveform: https://www.threads.net/@waveformpodcast Marques: https://www.threads.net/@mkbhd Andrew: https://www.threads.net/@andrew_manganelli David Imel: https://www.threads.net/@davidimel Adam: https://www.threads.net/@parmesanpapi17 Ellis: https://twitter.com/EllisRovin TikTok:  https://www.tiktok.com/@waveformpodcast Join the Discord: https://discord.gg/mkbhd Music by 20syl: https://bit.ly/2S53xlC Waveform is part of the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Support for this show comes from Klaviyo. You're building a business. Klaviyo helps you grow it. Klaviyo's AI-powered marketing platform puts all your customer data, plus email, SMS, and analytics in one place. With Klaviyo, tinned fish phenom Fishwife delivers real-time, personalized experiences that keeps their customers hooked. They've grown 70 times revenue in just four years with Klaviyo. Now that's scale. Visit klaviyo.com to learn how brands like Fishwife build smarter

digital relationships with Klaviyo. Support for this show comes from Misfits Market. Misfits Market is an online grocery store that makes shopping for more sustainable, high-quality groceries easier and more affordable. It's like a farmer's market delivered to your door, with fresh organic produce, pantry staples, quality meats, wild-caught seafood, plant-based proteins, and so much more. Misfits Market is free to join, and right now you can get $15 off each of your first two orders just visit MisfitsMarket.com and use the code SHOPMISFITS

to save money on your grocery bill what was like that meme of like the guy holding hands with the girl but looking at the other girl and like a Gemini and they're holding hands with the assistant like ooh wait a minute I completely forgot where would you put Bard in that meme?

in the graveyard drifting behind both of them that's the bard one is the like slapping the hand that's drowning i thought you're gonna say the the like peace signs over the gravestone what is up people of the internet welcome back to another episode of the Waveform Podcast. We're your hosts. I'm Marques. I'm Andrew. And I'm David. This week, I'll be honest, not a whole lot going on. But that doesn't mean we have some...

Doesn't mean we don't have anything to talk about. Smooth. Should I start over? I think so. No, it's too late. Well, I think you're underselling this week's episode. Why? It's going to be a banger. Yeah, it is. It's totally

going to be a banger. We have to talk about Microsoft's recall feature, which I have a devil's advocate position on, so maybe it will be a banger. I'll get roasted for some misunderstanding or something. We'll see. It'll go how it goes. WWDC predictions.

That's also what I think we're mainly going to talk about. But also some other little stuff in between. It'll be a good time. Yeah. Did you guys see Instagram is testing unskippable ads? I did. Like full-on mobile game. You can't move on with this app

until you finish watching this video. Unskippable ads. Yeah. I'll say it. I love it. Because I'm tired of using Instagram so much so when that ad pops up okay are you are you in the exact like bubble of person who is starting to fade away from instagram and this is the perfect excuse to stop using it even more because what i here's what i think is going to happen unskippable ads have never gotten a good

reception ever in the history of humanity so what's going to happen is think is going to happen. Unskippable ads have never gotten a good reception ever in the history of humanity. So what's going to happen is everyone is going to complain about them, obviously. But Instagram will observe, as the business minds that they are, how many people leave versus how many people say they're going to leave but don't and just keep using it. And then they make more money from the unskippable ads. And the ads will make them more money than the people who left were going to make them. And so they'll stay. Yeah. That's gonna happen yeah when tech crunch asked instagram about this a meta spokesperson said we are always testing formats that can drive value for advertisers as we test them yeah we and learn we will provide updates should this test result in any formal

product changes which just like we know that that's how this stuff works and where things are going. But when you just are like, we're always trying to figure out how to make your experience worse. That's just, you know, never a fun time. They got to pay that lean team, man. All right. I keep wondering about that because like, you know how YouTube is technically owned by Google and Alphabet and all that. So I always feel like they don't have as much direct pressure. Here's another example.

Lucid has that infinite Saudi money to continue to draw from. So it feels like they're not under any real pressure to become profitable. What is Instagram's deal? They have Meta. They're owned by Meta. They already make a ton of money. they under pressure from stakeholders shareholders is there some reason it's called infinite growth because there's no instagram stock there's meta stock so this is meta going we need instagram to make more money this is what we're doing to make more money from

them yeah i think that every public company has a fiduciary responsibility to do that and we're just at the stage of late stage capitalism where that means everything is getting more and more and shit got it what i find funny though is if i had to pick a social media platform that ads worked on me the best it's already instagram yeah i think that's probably true of a lot of people the amount of things i've bought straight from an ad on a social media plate is instagram video ads no that would that's so much worse exactly right now it's so much easier because it's like it's good at knowing what i want and it there was like a 10 slide instagram post in there that i slide through

every single time because i have zero uh i can't help myself and like i usually i buy things more than i should hey here's a bunch of really sick discs. Yeah. Oh, wow. It's like a website. It's like, hey, go buy some, a new disc golf disc. Go buy some new hiking gear at REI. It's like, it's good at getting me on that stuff or at least getting me to the site. A video ad is just going to make me mad.

It's also different types of conversions. Like I've bought a couple of things from Instagram ads. I'm also thinking of all the other unskippable ads in my life. And usually those are not direct. i bought the thing conversions like youtube i get all kinds of unskippable ads but they're just for like don't get premium fair yes let's go tick tock because the thing about unskippable ads is i i'll skip them anyway i'll like close the app and reopen it i don't care oh yeah um but you'll get ads on youtube and i just won't convert you'll

get ads on tick tock i just don't convert but they're for like more general things but for some reason the ones on instagram are more directly converting yeah more often at least in the world of instagram that i'm on because of the facebook pixel that follows you around the internet and knows what you look at maybe would you argue the the ads on instagram are working better because they kind of are skippable like right now it's just a post or it's like inside of stories where you can just tap right by or you just scroll right past it like then it just actually has to catch my intention instead of like sit here and watch and then i'm usually like well i'm bored i'm just gonna go use another app interesting thing with instagram is that they can track how you interact with the ads that are just in your feed

so if you hang on a reel that starts playing, they know like, oh, you watch this more than the average user. We're just going to keep serving it to you until you buy it. And even after you buy it, because they can't actually track if you bought it or not. But they are really good at knowing what you want to see and then how you interact with that at all, which for me has backfired

because it gives me such ridiculous ads all the time that i often will like screenshot it and send it to my friends being like why does instagram think i like this when in reality that's why they think i like it instagram's like oh they're sending that to a friend yeah exactly all the right engagement all the right places exactly and i'm like why do i keep getting this yeah wouldn't an unskippable bat will ad almost like mess up that though because now it's like we can't tell are they sitting on this because they like it or are they sitting on it because they have to yeah i think this this is going to

be similar to youtube where advertisers will pay a huge premium for the unskippable ad and they will be very highly targeted to a customer that they're pretty sure they're in the right market for so if you're on youtube you can pay for skippable ads or less invasive ads for like more broad groups but once you get to the like all right this person has seen a few of our ads before and we really want to make sure they read it this time yeah they'll pay more i would agree with you though andrew like i almost think that unskippable ads have a more negative effect than skippable ads do but the more i'm thinking about it the more it's like they're going to sell this at the premium that marquez is thinking and instagram probably knows these aren't going to do that good but they're

like yeah but we can charge these other companies that are going to pay for it right a ton because it's unskippable yeah it's i feel unskippable ad is going to be good for the type of ads like that are just out there that are like let's say our name as many times as possible. McDonald's. Yeah, because you can't really put an ad in Instagram that is skippable that is just for a general company like Coca-Cola or McDonald's. Like you could, but it's not going to be nearly as effective as forcing people to watch it over and over again. Yeah, and there's no like direct purchase right off of McDonald's. But it's like, I mean, it's there's no direct purchase right off of McDonald's,

but it's like, I mean, it's obviously working, but we all know about McDonald's. I don't need another McDonald's ad. But you do. The menu ad. Well, let's be real. If there was a Taco Bell unskippable ad for a random new menu item,

you have to see it. Marques, it's a whole Cheez-It. Yeah, Marques, have you not seen it? It's like 16 Cheez-Its. Yeah. It's the greatest technological invention that's happened in our generation are you talking about another taco people are confused no yes you haven't seen it yet i have not actually it's a well there's a couple there's a crunch wrap supreme

and a tostada but instead of the tostada shell it's just a cheese it that's 16 times the size of a regular cheese it a single cheese it is holdez-It? Hold on. Yes, yes, yes. Taco Bell. This seems like a bad idea. You know, I pitched this for a studio short and they were like, no, we're not doing this. I was like,

this is the greatest. Oh my God. Oh my God, it is a giant Cheez-It. Does it not? They can't be exactly this. They can't crumble like a regular Cheez-It.

I need targeted ads to know about things like this. I would never have known. And Taco regular cheese. I need targeted ads to know about things like this. I would never have known. And Taco Bell, if you want targeted ads that we host, you can sponsor the Waveform podcast. Yeah, and you can do this for free, but you could pay. Yeah, but you could also pay us to do it. And I'll do it more.

Look, this is someone... Okay, Taco Bell did do the smartest thing with this, though, and you can also just buy the giant Cheez-It. Oh. Oh, my my god it's huge how funny would it be go home and buy a box of cheeses dump them all out and just put like three of these inside so when someone that goes for it okay but so they had to ask instagram i could keep going yeah i'm back to instagram they had to add ui for this test for unskippable ads. Because obviously right now, if you've got an ad on Instagram, it's a story where you just keep swiping. As soon as you see it, you just swipe it.

Or it's like in the feed, like another video, you just swipe it again. But this unskippable ad will pop up a little bubble from the bottom, and it will freeze you there. And it will start a countdown timer for an ad break. And so I guess what happens is it'll probably act the same way as like a random mobile game where the whole full screen ad pops up and you have to sit there and wait for it to end unless you just close the app. Or the little X comes out,

but then the ads start putting the fake Xs somewhere else. That's my top two pet peeves on the internet are fake download buttons everywhere. And fake Xs around the real X. Anyway. Here's my last thing about this unskippable ads would look really good on an ipad maybe this is what gets us an ipad app because then they'll be like oh would they look really good they would look so good so good especially if we had an ipad i thought when you said new ui i thought you're gonna be like they can make a whole new ui for unskippable ads but we still don't have

an ipad yeah that's true lean team they also said that they feel that they can do this because reels have become such an integral part of instagram that they see instagram more as a video platform now than they see it as like a photo platform so users are used to watching video on instagram so keep it in just the reels feed yeah which i put it in the post feed well reels are already in the post feed yeah but it's like separation of feeds now and it's really freaking frustrating yeah they're everywhere yeah so well speaking of things that are everywhere um microsoft has been talking about and demoing this feature that is everywhere all over your computer. It's called Recall.

And it's an AI-based feature, I would say, where basically, this is an oversimplification, but what it's basically doing is watching everything you're doing on your computer so that any time you want to ask the AI about something that you'd done previously, it has that context and can tell you. So you could go, what was that movie I was looking up yesterday? And then it can just, oh, oh, I remember. I took a screenshot every five seconds for the last 15 years.

I remember exactly what you're talking about. And it can tell you. And this goes back to my theory about AIs, which are it has to know a ton about you to be helpful. And so here is an exact representation of that trade-off. This is probably a very helpful feature, but it knows everything you do on your computer and it's up to Microsoft

to protect that information somehow. And naturally all the articles about how it can potentially be exploited. Can I bring up a tweet I had about this that had a lot of, I don't wanna say backlash. I think it was like all super, super reasonable responses to it that i agree with all of them but i just said like i see why people hate this it feels creepy but i think it's awesome and could be useful um and then i also said i don't get why it's not opt-in defaulting it is really weird and like

i still think there is some kind of interesting things about this it feels almost like a fear-mongering tactic of like if you don't have this enabled what if you get to that point where you realize it could have been useful and then you're like i wish i had that enabled and then you enable it but i do agree with everything that's been said which is one microsoft claims they're not scraping data from it but like why should we believe a trillion dollar company that is telling you they're not going to make money off of something that could make them money? Always be skeptical of that. It does seem like,

uh, like it's just watching you all the time. That's weird. You can disable some things. Uh, so it's not looking in like certain apps and stuff. And then also I don't get why it's opt out. And not only is it opt out, it's not looking in like certain apps and stuff and then also i don't get why it's opt out and not only is it opt out it's it like pops up in a screen when you're setting up the

new thing and says what it's doing but there's no slider to agree there you have to go you have to go into the settings after you finish the setup and actually opt out of it yeah which all feels really sketchy let me play dell's advocate it's an opt out feature that knows everything that's on your device but is an assistant that can help you so is siri so is google assistant so is alexa none of those are taking screenshots of your bank information so i think the way they describe it of taking screenshots makes it feel worse a hundred percent but how does siri not have all of the same downsides siri plugs into your contacts knows all of your contacts it's not screenshots but it knows all of your contacts it knows

everything about all the things you've ever asked siri to do all the queries you've ever had and it's all encrypted and on device and shouldn't ever be sold to any advertisers. It still doesn't have screenshots of my bank account. And other like, right? I think the main thing is that these are physical screenshots of things you do on your computer. My bigger concern is that this is Microsoft, which traditionally has made all of its money from businesses and like getting fleets of computers to businesses. all of its money from businesses and like getting fleets of computers to businesses and what happens when your employer is like you cannot turn this off and i have access to everything that you've ever looked at on your computer so your employer just has like unfettered access to your it's like

one of those things where you're like i don't want you to see everything but then it like obviously everybody at some point during their workday is doing something not work related and that's just what happens in real life but like you feel you can't like what i'm ordering taco bell right now on this podcast theoretically shouldn't be able to like remotely access it but i did read that if you have admin access you can look at any users we're gonna talk about that all stuff. Okay, so what's that? So what I understand Microsoft to be saying is, oh, yeah, this is all private.

Like, yes, it is using screenshots to remember everything, but it's not storing them in some way that could be stolen somehow. It's supposed to encrypt them, and then no one can ever use these screenshots other than this feature. That's how I understand it to be explained. But what I hear is it's not exactly i feel like a lot of people are getting nervous about this too because everyone understands screenshots if you tell someone that using an android phone like google is keeping your data and they're

tracking you and they like have all these complicated algorithms that know where you're going algorithms people are like abstractly aware that google's tracking them, but these are like physical screenshots. Right. So that's what everyone's like, wait, I know what that is. That's weird. Yeah. I think that's weird. It's like if Microsoft was a person,

they would just be over your shoulder at all times looking at every single thing you do. And that just like feels really creepy. Every five seconds. But so there was somebody who's a cyber security expert who was looking into more how recall works and what he found is that the even though it's encrypted if you're an admin on the computer there's a local folder called app data and all of them everything's just listed there in plain text so like if you were an admin on a

computer even though it's encrypted from outside if you are in that position on the computer as the user physically or i i'm assuming even remote if you're controlling the computer remotely and it thinks it's locally you can just have access to those screenshots and even though you can say like don't take screenshots of you can uh select different programs that you want it to. So like, let's say you disable Chrome. Anytime Chrome is open, it will take the screenshots, but it's not gonna show anything that's in Chrome. But if you don't, it can't tell the difference

between what is like a password field or sensitive information field. So if you do have show password on or your bank information or Venmo or PayPal or anything that has to do with your finances all of that stuff is now stored in a folder that is accessible as admin yeah i've just been reading this this article which seems insane right it seems incredibly poorly thought extremely poorly because i was like is it like what is the plain text of a screenshot is it

literally is it like a hash and then it's you still can't get the information from it, but it seems like it's literally all of the most useful information is just in text. Because the way that this feature works is it takes the screenshot and then the AI interprets the text on the screenshot and the images on the screenshot so that when you ask for things contextually,

it can pull up the right one that exhibits those features. Which in theory, this all is cool with as long as you it's like 20 asterisks yeah it's like at the core this is kind of a cool idea but there are just so many flaws and like creepy and potential security risks associated with it that it's really hard i just as an employee would be absolutely terrified even at home like i would be pretty worried about this yeah it's really hard i just as an employee would be absolutely terrified even at home like i would be pretty worried about this yeah just like if somebody does get into your account yeah you're kind of just screwed you're cooked that's so my other get cooked bro my other dell's advocate was going to be if someone gets so far into your computer that they've logged into

the admin into your account like you're already screwed beyond anything that this could do. But any employer has the admin access. Yeah, that any employer has admin access. And also it could potentially just literally have passwords in plain text. That's what it sounds like. It could just have passwords in plain text, which would be pretty bad. Yeah, it would have to be in the situation where like you type in a password and it has show yeah and then it takes a screenshot at that time but if it's taking a screenshot every five seconds that's something

that every five seconds if the screen is different oh if the screen is different yeah fair it's super plausible that passwords could be listed in there pretty easily especially with how often you have to change them now when i'm double entering passwords in like to confirm i usually have show open just because i'm typing yeah the 18th iteration of the same password i've had ever and i need to make sure it's actually or you click the little i thing to see if you typed it correct yeah before you hit enter yeah and there are hackers and stuff that will like trojan horse your computer or whatever and then like just wait for you to input this information and like have that access already and steal your information yeah but this way they don't even need to do that yeah so they don't have to wait i feel like you're devil's advocate of

like you're already screwed when you get that far into it it's like now it's just easier because maybe before they get into it and then it's like well now we have to wait now it's like we get into it and i just have it all and i don't even need to wait anymore it's just mine wow it all feels uh rough and i get i think i'll take back my i think this feature is cool i think the idea is cool i think the idea is cool and i don't think there's a company out there that i would trust i also just don't know like from a very theoretical high level perspective it seems like a cool idea but i can't actually trace back to a time when i would have used this and now that it's out there i bet you'll find a time at some point within the next year where you're like that may have been helpful

maybe but i guess worth it we talk all the time about uh like potential like what if the humane device was recording things and you could be like oh what was oh you know like recall back it's like a helpful memory or something like this is it on your computer and we spend a lot of time on computers rewind pendant that yeah pretty much that was an idea that's what that's why i keep saying the idea is cool but the execution is so hard yeah i i still love the idea of a of an assistant that knows everything about you and can do whatever. But we keep asking these assistants to get better with context. Like even remember the early days of Google Assistant, we'd want to just say a question and it knows the context of the previous question.

Or I'd say, who's the coach of the Denver Nuggets? And then I'll go, how tall is he? And it remembers the previous question. It's just all about having good context. And we want to give it as much good context as possible so it can actually answer. But the more context you try to give it, the more data, the more information it has to know about you and what you're doing

and what you've been asking and what you've been trying to do. And that's why some of the ones- And a lot of smarts, but also a lot of data. Yeah, that's basically what it is. It's really hard to think, like Microsoft says they're not going to scrape any of this data, but as a company that's focusing so much on AI,

how useful would it be to have screenshots every five seconds of everybody that uses your computers? Companies say things all the time, and then they end up having done the thing that they said they weren't going to do all the time. That one's just a... All the time. I think best case scenario

is they don't scrape anything right now and then they change their priorities on it and say we are going to scrape on my tinfoil hat is that they ran out of things to scrape and this just gives them a bucket of more stuff to scrape for a bigger llm is this feature out yet yes like it's officially out the recall i don't think it's officially out yet i think there's some test versions i haven't really yeah but that computer's not out yet either yeah true uh yeah so it comes out on june 18th apparently do you think they'll restructure how they do this no this is it i think they just go full sail encrypted for real and like every time you want to use this feature you have to like decrypt it how about this would that make it less name the one thing that could this could do that would make you trust

microsoft doing this well what could microsoft say that makes you trust them cancel it i think what he's saying would like i have my own decryption like yeah add an extra layer of friction for me to be yeah it can't be stored in plain text it has to be stored in an encrypted way that is only unencryptable by some additional steps so it's not actually viewable by anyone and it's not ever uploaded anywhere and it's useful still yeah i think that's that's the only way to make this work i guess even in that sense though do you still trust that microsoft being the person who is doing the encryption aspect of it do you trust them to not be i mean honestly it's not some of their some weird encryption algorithm that's proprietary to

their thing like if they use a regular encryption algorithm that's pretty standard about encryption but i would just assume that if microsoft is selling me something they can have access to it yeah if they want to i'm not saying they're access to it. Yeah. If they want to. I'm not saying they're going to, but the skepticism has to be there. Any trillion dollar company. Because Apple does the same exact thing. Oh, yeah.

So you don't trust that Apple's... So does Google. I mean, most of them is like, I've just taken the account of like, I don't trust them, but I like the feature they're doing, so I'm okay with that. This just seems like the step further of like information.

This is what I especially don't trust Microsoft. They are like business, business, money, money, money, business money. And Apple is money, money, money, money, money, but they are from you. We're going to make the money from you, not business. I think what I read from that is how bad of a pr disaster would it be if they got caught scraping and it wouldn't be as bad for microsoft as it would for other more consumer facing companies i think it's not as bad for microsoft because people expect them to be doing

it already yeah so no one's surprised if it's a person who buys a windows laptop and it's like oh well microsoft's very very business focused they're not losing business customers because yeah i feel like it still would though they wouldn't use i don't think they'd lose business customers because the business the businesses want more unfettered access to that kind of stuff that might be true but i think you're right that like if it was a more personal computing company like apple which makes almost all of its money off the consumers that would be a pr disaster for them yeah apple gets caught selling your information from your iphone that would be very different oh raise a very different headline like when if they would sell like your searches to like some other trillion dollar search company like that would be

crazy it would be crazy and actually secretly it would be crazy but it's yeah google yeah adam though i think that that was a pretty salient point about the fact that it is literally screenshots that's something people can understand if they if they were not showing the physical screenshots and they were taking them behind the scenes but like not showing them just scraping them and then deleting them automatically and just saying like we're taking the context off of your computer so you can just search things i don't think people would be freaking out as much as the idea that it's literally a screenshot that you can like view um even though it's the same thing. Seems too easy.

They should have explained it a different way. They should have just not explained it. They should have just said AI is doing it all. You can see the screenshots when you hit the copilot button. We're using semantic computer vision to reconstruct previous iterations of your activity Pixel by pixel. to understand how to help you in the future

higher that's just taking a screenshot fantastic and and tech nerds would have found that out and made articles anyway but it would have made less headlines than microsoft going yeah we're taking screenshots it is funny that like all these features that we have been saying for literally decades that would be really amazing to have that are in all these features that we have been saying for literally decades that would be really amazing to have that are in all these sci-fi movies and all this kind of stuff now that we're actually starting to come to terms with them existing we're realizing how terrifying they all are have you ever seen her you haven't freaking watch that movie i did watch dune i know i was like you didn't watch dune last night you sent me a picture of you not watching dune no i sent you a picture of me turning on the 1984

version of dune just up until the title card and then one other weird floating guy you literally i didn't why did yeah you could have it was funny you could have watched her i didn't watch anything boycotting this movie right now i'm not boycotting it i have a six month old it's hard to watch movies i simply do not have the time someday anyway i feel like lights coming up i feel like recall is like the computer version of google photos search like what is my license plate google's doing this in photos and everyone's fine but i'm taking the photos in google that's a yeah microsoft is taking the photos on this imagine if google photos was always taking a shot of whatever my camera was seeing every five seconds i would not trust that anymore that was the thing google

that was like the pendant feature or whatever oh yeah the recall pendant yeah that's because no one believed that was ever gonna work were you gonna bring up the the new project no it's favorite the maps feature that you can just open google maps and see every single place you've ever been and for how long yeah i find that awesome location i'm more okay with just like my pin being so like i guess i i shouldn't say okay but i know it's happening there's just something more about like seeing what i'm doing oh i agree no no i agree look at my screen yeah it feels like google google knowing that much about where i've been is equally creepy but somehow it's less creepy than like screenshots of my screen all the time yeah like if my android

phone was like not only do i know that you were in this city but here's what you were doing on your phone at that moment i'd be more weird it's always the things that are like not at the forefront of your screen that are the most damaging like i don't know if you've ever like making a video and you need to like screen record your browser and when you open safari it'll be like 16 pages that it thinks you might want to go to and one of them is like oh yeah yeah one of them is you leaving a bad review on Dune the movie, and you don't want anyone to know that. Yeah, or autocomplete. It's never been to the site, but it autofills something,

and you're like, oh. Hold on. This is such a random story, but David was showing us this really bad Snapdragon commercial, Qualcomm commercial. Do you know how Justin Long, the I'm a Mac guy, now all he does is get paid to be in Windows? there was him and part of it is him like it's so bad what was he searching it's like what's the newest snapdragon yeah or what's this where can i get a snapdragon

laptop or something like that so he types it in the search bar but then he just types in like where and the like previously searched thing was the thing he's typing in so you can tell it wasn't the first take but it's the only previously searched thing it's just like it was like wow you typed in where and we already know you're thinking the camera wasn't focused on the thing behind him and the whole commercial it's really badly produced like extremely badly produced checks out so wow good job qualcomm hey at least they didn't crush a bunch of old musical items i think it's trivia time justin long do you see apple made a new commercial to make up for the yeah did they really yeah no i

didn't yeah it's their latest like youtube upload did did they do it or did media arts lab do it because media arts lab was like well we did not well they publicly like we didn't. Yeah. It's their latest YouTube upload. Did they do it or did Media Arts Lab do it? Because Media Arts Lab was like, we did not. Well, they publicly were like, we didn't make the Crush thing. It's called Found. Yeah. Is it good? They should have called it Uncrushed. I haven't watched it.

Oh, wait. No, they released a bunch. They called it Fixing RPR Disaster. Found, Powered, Charged, Ladder. I would also like to point something out. Are you on Apple's YouTube channel? Yeah. It was the world's one.

Do you see how many subscribers they have? Oh, it's this one? Yeah. Tons. 90 million? Yeah. Now you want to go to our channel? Did we pass? See how many subscribers we have? No. Wait, did we pass? Did we pass live? No. 18.9. So Apple has 19

and we have 18.9. Yeah. I'll also point out WWDC is coming up. It's good for both of us. So it's good for both of us. Yeah, who's it better for? They tend to spike higher. Apple will spike higher during an Apple event.

But during non-Apple events, we spike, they don't. So, if you'd like to give us a little... A little boost. A little boost, make sure you're subscribed to the MKBHD channel. Pretty soon, we'll be the ones sending them iPhones. Yeah. And inviting them to the lab. Anyway, we were going to do trivia. Yeah, let's do trivia. channel pretty soon pretty soon we'll be the ones sending them iphones yeah and inviting anyway we're gonna we're gonna do trivia let's do trivia let's do we get apple when we pass them

yeah we get apple we are apple after and then we can buy exxon mobile all right welcome back to waveform trivia this question uh we're going back to an old school style. We're doing a YouTube question. I love them. So Instagram is testing unskippable ads, which has had mixed results for other social media platforms. In 2010, when YouTube first experimented with their TrueView ads program, were these ads skippable true view ads this is the 2010 first rollout of mid-roll and pre-roll advertising so it's just yes or no yes well skippable or no or no that's what i was thinking too you said it faster than me i actually wasn't gonna say it at all. I don't remember. Do you remember when OnePlus

turned your video into an ad? Yes. Without telling us. And we didn't make any money on it. Yeah, and it nuked the average retention. Absolutely nuked it. 20 minute video, 45 second average retention. You should not be allowed to do that

for other people's videos. That's crazy. Man. Okay, yeah. We'll think about that. The answers, as usual, will be after the episode. We'll be right back. But after you subscribe and like the video. They'll only be available after

you like and subscribe. True. You'll never know if you don't subscribe. Support for this show comes from Klaviyo. You're building a business. Klaviyo helps you grow it. Klaviyo's AI-powered marketing platform puts all your customer data, plus email, SMS, and analytics in one place.

With Klaviyo, tinned fish phenom fishwife delivers real-time, personalized experiences that keeps their customers hooked. They've grown 70 times revenue in just four years with Klaviyo. Now that's scale. Visit klaviyo.com to learn how brands like Fishwife build smarter digital relationships with Klaviyo. Autograph Collection Hotels offer over 300 independent hotels around the world, each exactly like nothing else. Hand-selected for their inherent craft, each hotel tells its own unique story through distinctive design and immersive experiences, from medieval falconry to volcanic wine tasting. Autograph Collection is part of the Marriott Bonvoy portfolio of over 30 hotel brands around the world.

Find the unforgettable at AutographCollection.com. Support for this show is brought to you by Nissan Kicks. It's never too late to try new things, and it's never too late to reinvent yourself. The all-new reimagined Nissan Kicks. It's never too late to try new things, and it's never too late to reinvent yourself. The all-new reimagined Nissan Kicks is the city-sized crossover vehicle that's been completely revamped for urban adventure. From the design and styling to the performance, all the way to features like the Bose Personal Plus sound system, you can get closer to everything you love about city life in the all new reimagined Nissan Kicks. Learn more at www.nissanusa.com slash 2025 dash kicks.

Available feature. Bose is a registered trademark of the Bose Corporation. All right, welcome back. We should talk about WWDC. So last year we did a WWDC predictions video and it was really fun and then we all got to be wrong about everything so we can do that again next week is WWDC

so if you're listening to this right as it drops this is a Friday episode Monday is WWDC and well I am expecting AI in spades I think we got a little glimpse a little taste of this when the M4 iPad event happened and they said AI a surprising amount of times in that one keynote or like pre-recorded

video. It was like a 20 minute video. This is the Worldwide Developer Conference. They're going to talk about a lot of software as they always do. iOS, iPadOS, tvOS, macOS, whatever. They're going to name something weird with macOS like they always do. But we also expect to see a bunch of AI and software features shown to us in a way that we haven't really seen from Apple in a long time. Maybe a new Siri. So we can talk through some WWDC rumors and predictions and see how accurate we are shortly after this comes out.

Let's start with iOS, I guess. Because the fun thing about WWDC that I just want to point out, Google I.O. also used to do, but now that they just shifted everything to Gemini as a product and Gemini is just getting put in all their stuff, we didn't really get to see a bunch of different product categories from Google and all the separate updates they're making to different apps and stuff like that. It was just like Gemini, Gemini, Gemini, Gemini, Gemini, Gemini tokens. Maybe that's what Siri becomes. Oh, God.

Because you know how we have Siri shortcuts? Right. We could have Siri this, Siri that, Siri this, and Siri that. Yeah, maybe. Siri that, Siri this, and Siri that. Yeah, maybe. The fun thing about WWDC is they have all of these apps that they update with an iOS version, which is really interesting.

The way Google does it is they just update apps on an individual basis, and you don't usually have to wait for a new version of Android for it to work. But Apple, for some reason, is just like all the apps are just going to update with the new iOS, which is interesting. I think it's fun for an event.

It's also one of the subtle things that keeps everybody updating their phones. True. Good point. Yeah, good point. iOS is probably the biggest ecosystem that's going to be updated at WWDC this year. No, tvOS is. Why are you laughing? There is apparently a big video s update okay which is interesting

uh yeah so i was kind of going through a lot of these rumor websites mac rumors had a really good uh roundup that we can list in the description so i'm just going to read off a number of the ones that they specifically said that let's do it we're rumored let's see it um okay i will you and and when you go through these i'm going to see if i remember google doing it first or not well i was just gonna say i was just gonna start yeah okay unwanted object removal ah in photos on your phone yes as a feature in the photos app yes google did it can i just say it would be so funny if the example they used was taking away a chain like that would be incredible it will never happen but it would be so funny if the example they used was taking away chain like that

would be incredible it will never happen but it would be but if i were there i would stand up and clap and run around that'd be honestly that would be all time like if they actually launched that the amount of like behind the scenes trolling of everyone who works for those companies how much they get to celebrate i also think that was 2012 that google did that no because i was at the io so i'm guessing i thought it was like 17 or 18 but okay yeah so google currently has that feature shipping yep i like that idea great voice memo transcriptions ah so you know how there's a voice recorder app on the phone on the pixel and you record your voice and then it immediately tells you in text what you said yeah yeah google does that google oh yeah right yeah forgot uh suggested replies in emails oh and messages so

you're saying there's like an email app built into the phone and it like reads the context of the email and it gives you like a suggested reply before you even type it yeah and then you just hit it and hit send yeah oh yeah google does that oh Google does that. Oh, really? Yeah. Oh, wow. Okay. We'll try another one. I both love and hate this game. Yeah. Okay. We'll move on to, okay. AI-assisted writing in Pages.

Ah. So you're saying they have like a word processing app. Yeah. And it can help you write a bunch of stuff just by like spitting out some prompt or just like a bunch of something that's based on your prompt yeah oh yeah google does that oh google box oh wow crazy yeah yeah okay uh ai assistant slide deck creation oh so you're saying there's like a slide deck app where you can make presentations yeah it can like help you make presentations by filling it out and like adding things based on watching your presentation this one's like unique to apple

right oh yeah google has that uh what yeah yeah google slides i'm just a live stream of this at wwdc would bang it would be the greatest live video ever uh okay uh how about how about ai assisted code writing and xcode oh yeah so you're saying they have maybe some sort of assistant that can write code. Yeah. And it can use AI to help make really good code. Yeah. Oh, yeah. Google does that.

Gemini writes code. It's a really good code. Workable code, maybe. It makes some type of code. It helps. It can do some code. Yeah, sure. Okay.

Isn't that what Google Vertex is? Their developer? Yeah, yeah, yeah. Assistant. Oh. Sure. Okay. Isn't that what Google Vertex is? Their developer? Yeah, yeah, yeah. The real question is, all of these things, are they... I know, all needs to go on the soundboard. 100%. No, no, no.

I'm wrong. Vertex is not like Xcode. Sorry. Project IDX. Project IDX is their AI kind of code forward. But yeah, they have AI coding stuff, basically. Okay. How about summarization of Safari pages? Oh, you're saying...

You're saying... So there's a web browser. Uh-huh. And you have this whole long web page. Yeah, yeah, yeah. But you can use AI to summarize that web page. Right. Maybe like a few quick bullet points.

Totally no feature, right? Oh, yeah, yeah, no. Chrome does that. Yeah. Like two years ago, they started doing that yeah it's pretty good actually look it's actually it is actually pretty good but i use that feature really yeah for like a super long article on something i needed like one bullet from oh it's pretty good interesting okay uh well how about this um summarized notification oh wait generative emojis based on the message you're sending did google not just announce this i like ai generated emojis wasn't that a thing uh i think i think it might

have been a rumor you read about the apple oh i think it was yeah there's also you're saying it's ai generative based on the context of the so it's not creating a new one just because i know there's also the ai generated emoji so itjis that are in the like emoji set it would just be like a sticker that combines emoji looking things oh i think i don't think it's like emoji kitchen i think it's literally creating an image based on what you're sending like a dolly kind of thing but it just adds it as a little sticker oh that's not what i was thinking that's what that's my assumption but i could be completely off base i thought it was going to be like understanding the emoji that you should send based on what was talked about i don't think so it's generated emojis is what it said generative

emojis i think that it's using like a dolly-esque back end to create like a small sticker the size of an emoji that could be saying my friend john's gonna have the greatest time yeah your friend ellis is gonna have i feel well i think john and ellis would be great about it because i feel like it's gonna be fun but having the computer just automatically doing it is kind of weird but there should be a thing where you turn that on and it just auto sends the emojis whenever it thinks it's generating something and you can't turn it off so now your conversations just have random emojis that it thinks it's generating something and you can't turn it off. So now your conversations just have random emojis that it thinks it has to do with.

Okay, summarize notifications and missed messages. Summarize notifications. Oh, like the humane pin. First you have to get the messages to the pin, which doesn't happen. Catch me up. So technically I think this would be

something Google doesn't do, right? Summarize notifications is, I mean, don't think they do it right now. Samantha does it. True. If you guys watch the movie. Oh, for real? Yeah. Literally, there's a point in the movie where the Samantha, the AI is like, oh, they gave me an update.

Like, I can generate pictures and audio now. Yeah. And he's like hanging out with friends and then she's like, hey, hey, I gotta tell you something. Can you step out for a sec? He steps outside and he's like, what did I miss?

And she's like, well, you have three new emails from this person. This one seemed a little important. Like blah, blah, blah. It's like literally. Okay, I'm gonna make a commitment to you guys. I'm gonna watch her on the plane on the way to yes yes let's go you just have to tell me where to find it because it's gonna

watch this on the plane oh but i'm not sure but if it's not then i'm screwed you can rent it well you can rent it actually if you want i own it on google play movies and tv well i'm bringing my ipad i think ellis is the vhs of it we'll find a way to get on my iPad. You can log into my account. It came out in 2013. Okay. Okay. Semantic Spotlight Search. Semantic Spotlight Search.

Oh. Asus has this on their phones. Oh. Which is amazing. Oh, so it's like a feature where you can search your whole phone, but it can search like apps and inside apps and like contacts and messages and all that stuff. Oh, yeah, yeah, yeah. Yeah. And also, like, if you use a word that isn't the word of the app, but it's related to it, it'll pull it up anyway.

That's nice. That is nice. Yeah, yeah. Asus has that. It's really nice. That's good. Auto-generated Apple Music playlists. Completely useless feature.

Correct. But probably also Google does it somewhere. Spotify does it. They do in YouTube Music. Yeah. So this is all the AI features that are supposed to be added to iOS. Just to be clear, there are a few more features that are rumored. Wait, you missed one.

This one says, takes a screenshot every five seconds. Microsoft does that? Microsoft. Okay. seconds microsoft okay and finally uh siri 2.0 which we talked about briefly before they struck a deal with open ai to use open ai for siri apparently which apparently that deal only went through last week which is crazy weren't the rumors that it was going to be using gemini it was at first yeah and then apparently they struck the deal with open ai and then apparently satya nadella didn't know that sam altman made this deal and and satya like freaked out at sam and was like you can't let apple do this and sam was like peace brother so that's interesting this could be the biggest update in years for the iPhone, unironically.

Like Siri had this moment when it launched where it was super interesting and it had all this potential. And I remember there was like tons of YouTube videos of people testing it, like amazed that they had a voice assistant. And we all went through this early thing where like, oh my God, I have a voice assistant on my phone. And then it just flatlined and it just was not getting better not getting better yeah and siri has been bad for so long yeah and i feel like ideally this is an inflection point for siri where we can slowly start getting back to siri being good maybe like not just being accidentally triggered all the time yeah i would be really happy about that it'd be nice it would already be ahead of gemini if it could, like, control your home stuff. The HomePod would be an okay product if Siri wasn't garbage.

Yeah. Think about that. The HomePod Mini. That'd be cool. He's at MKBHD on all social platforms. Yell at him, please. The HomePod's not good. I do.

Okay. There are a lot of people that love that thing. I want to say the HomePod Mini. I agree, though. I agree, but I'm just saying. HomePod Mini has very, very good audio quality. Yep. And, you know, if you're just using it to, like, control your smart home and be a thread

border router and play music every now and then, it's a pretty good product. Also, six times as much as a home. What? A Google Home? It costs so much more than a Google Home. It's $100. A Google home is free pretty much i think it's 99 now the home pod mini yeah 99 okay yeah i bet if you wanted a google

home mini you could get it for free within 30 minutes i will say i have like 15 google home minis that i don't know what to do in my apartment i literally gave ellis one hey because they just throw them through my window yeah it's like i hear a crash in the middle of the night it's like it's like the tooth fairy you just wake up in the morning and they feel a lump in your pillow and there's a google home it's david walks up to his tesla in the morning and the windows are shut he's like someone broke into my car and he looks in the window and there's three and they all have notes rubber banded to them yeah yeah so okay um i i just i want to defend the the the apple homepod mini because i think it's actually

a really good product you think it's a good product or a good speaker um it's a good speaker i like that i can control all my home products with it and you can use it as a thread border router which is awesome so you have your your your smart home ecosystem is in the apple home it's in both which is scary interesting yeah because i have impressive i have everything updated to matter so it's that's impressive yeah okay so a lot of work into this so for a product i'd say it's fine because it can do that for you and it can be a good speaker for music and that's cool i just think if it had a good assistant it would i yeah because half of what i do with these speakers is like the basic assistant stuff and it's just got to be okay at that and siri is frankly not unusable but it's pretty close

it's pretty bad at a lot of things yeah and i think if siri was actually good it would make all the products that have siri on them better they could push ahead of google because google now for some freaking reason, still has a separation between Google Assistant, which they have, frankly, just completely forgotten exists, and then Gemini, which is their whole new company

is based around Gemini, but still can't turn on and off your home products? It's still baffling. They had a two-hour event about Gemini and now they couldn't just say like, it can turn your shit on. Like, yeah. And the fact that you have to choose between one or the other as your assistant, event about Gemini and they couldn't just say like, it can turn your shit on. And the fact that you have to choose between one or the other as your assistant

but then if you choose Gemini you can't control your home is freaking insane. Google is like that meme of the guy holding hands with the girl but looking at the other girl and Gemini and they're holding hands with the assistant like, ooh wait a minute, I completely forgot. Where would you put Bard in that meme?

Who? In the graveyard. Bard? Yeah. Drifting behind both of them. The Bard one is the slapping the hand that's drowning. I thought you were going to say the peace signs over the gravestone. Oh, yeah.

I will say a small update to Android recently. They did add widgets for home controls on android this week oh so now you can have them on your home screen and my theory is that they only did that because gemini still can't do it and people were so annoyed at that that they needed some sort of way to operate their home assistant products i might finally put something on my home screen yeah i use it um on my phone all the time not well on my iphone for like my home products as well so ios has had that for a while which is crazy because home kit is not that built out compared to like google assistant stuff but yeah yeah yeah we need we need to we need gemini to start doing that yeah but yeah so they could easily pull ahead of the google assistant slash gemini um duo-ness gemini nest 2 assistant i also i think a lot about how apple really not that they're the

only company that does this but they think a lot about the presentation of like how they want to share this with the regular people the 300 million people that are going to think about buying an iphone yeah and how they present like a future roadmap because they don't tend to initiate new things without having some sort of vision of the future. And so I am ultra curious about how a company like Apple presents a multimodal AI assistant on your phone versus how a company like Google does it. Like we saw how Google does it. We've seen how OpenAI does it.

We've seen how Microsoft would do it. Screenshots. Now we get to see how a company like Apple presents something like this on a phone. I'm very interested if they present it in a very subtle quality of life way. Because I think that that's how all of this AI stuff is eventually going to settle. It's not going to be flashy in your face. It's just going to be we're upgrading all the stuff that you could already do, but it's not going to be flashy in your face it's just going to be we're upgrading all the stuff that you could already do but it's now better yeah i have two things that i think

they'll do i think one is a little more specific which came from when i watched that ipad event you know they kept they said ai like so many times we're like oh they've said ai a bunch of times and they they like to remind people we've always been about ai and we're like really though have you yeah but they've had a neural engine on the ipad and they announced that one feature where it's like you can take a photo of a document and it will ai remove the shadow of the ipad on the document and that something little like that is an AI feature. We don't have to take seven images like an app would make you take before Google photo scan. And it's it's helpful and it's a real feature that you use every day.

And I think that's probably mostly how Apple will show AI things as real world examples of functional product, basically. But then the other thing is there's just so many open ended questions of of what we were talking about before like the horrible examples that these companies give about oh it'll help you write a poem uh about a loved one or something that was and you're supposed to yeah of your dog and have it write a caption yeah it's it's just a very generic example because these models are so powerful they can do so many things. And I wonder if Apple just gives us that open-ended thing. Like, can we just talk to Siri and Siri will just start saying some wild off-the-cuff stuff? Or are they just going to restrict it heavily to just the features?

I would say the latter. Yeah, probably. But it is interesting considering they only, like, struck this deal, like, a week ago. If that's true, that's going to's gonna be i mean what can i even show i don't know they're gonna be freaking out over there like writing demos right now yeah yeah um yeah okay so that's all of the ai focused stuff on the iphone but there is other stuff that is supposed to be changing on the iphone on the home screen uh apparently i saw this and i didn't even realize that you couldn't do this which just shows that neither did rich to be fair like icons anywhere yeah i showed him uh at

lunch yesterday and he was like oh my god and i yeah so for those that don't know on the iphone you cannot put apps anywhere on your home screen they have to be in like in order of the grid and they just keep getting put next to the other one they snap left yeah they snap yeah they snap left and you can rearrange the order of which they are snapped left but you cannot just like oh i want something to be more reachable so i'm going to put it in the bottom right corner that's something that has not existed on ios before which is frankly insane it's kind of a meme like when they if they announce this like okay with ios 18 using a you will finally be able to put icons anywhere on your home screen it's a reason the android community

has already made they've already made the memes that they're going to post about this, about how it took them 15 years. But it's like, yeah, you can, this feature is what Apple would say lets you either ruin your home screen by making it a disaster, or if you're an Android user, lets you customize it to make it amazing.

Yeah. Just make it amazing. I think the old version of Apple, the like Johnny Ive version of Apple was very much about, we know what's best for you So we're gonna give you less control, but it will be perfect Yeah, and now there's a rifle looks the same

Yeah And they're starting to venture out in different ways like in iOS 16 when they added the new home Not home screens, but lock screens and all that stuff and all the customization you could do with lock screens and widgets and all the stuff I think they're finally like alright right we got to start doing this stuff um so that is rumored which is exciting even though it shouldn't be um okay there are apparently going to be a few visual design tweaks that take cues from vision os uh because i think that they're trying to move everything towards this kind of translucent panel schema um just to get people more and more used to that paradigm over time i thought i thought that would just

be vision os with all the glassy i think they're trying to move everything towards that glassy i'm sure they want everything to look similar at some point whether do you make things look more like vision os or do you make vision os start to look more like it'll all just meld into i feel like there's always been kind of a distinction like mac os nothing looks like mac os and i mean some of it looks similar like you have icons and you have windows that have a certain curve radius and all that but i just i feel like they've always had mac OS look different from iOS, look different from Vision OS, look different from TV OS. But I feel like everything is sort of starting to like meld. Like on the Mac, you now have widgets on the Mac that look just like the widgets. That's also true.

Yeah, it just looks like an iPhone. Yeah, I think a few iOS's ago, they started to bring it closer to iPhone land. Yeah. Especially when they redid the system preferences. And the notification. The stack. Yeah. In the center, in the, what is it called? iPhone land. Especially when they redid the system preferences to open the stack. Yeah, in the center in the, what is it called? Control center. Oh yeah, control center. Control center when they changed to this

vibe is very iPhone. That's true. But nobody liked that. Remember that? Like when they first announced it, they had, it was like wait a minute, this looks like a touch interface. Yeah. But it's not. This is great for my for my hands but i have a mouse it's a good thing mac has a touchscreen laptop yeah yeah yeah it's really really the ipad um okay uh all right that is such a deep rabbit hole we avoided i'm glad we didn't step we like walked over that but without

like stepping into it yeah marquez why can't you put Mac OS on the iPad? To sell stuff. The settings apps of pretty much all the platforms are apparently going to be completely redesigned. That's very good. They're bad now. Nobody likes them right now.

And finally, maybe, potentially, we'll finally see RCS. Yes, maybe, potentially, maybe. maybe potentially we'll finally see RCS maybe potentially maybe I would love it it would be great there's still like zero update right they announced it

Google leaked Apple's roadmap by saying spring because on the Google messages website it said in spring 2024 Apple will be bringing RCS, which will allow us to interoperate better. Do you know there's always like cheers for certain things? Or fall, sorry, fall, not spring.

Fall, yeah. Do you know like people cheer about things at WWDC? Do you think there's any chance this gets a boo for some reason? No. Because Apple presents it in a way that's very like self-serving. It's just the majority of people there probably are iOS users

and don't really give a damn about RCS. It's just going to be David going, yay, from off into backcourt. Everyone else is like, it's someone whose mom has an Android phone. What's RCS? I will streak to the front of the stage. It'll be the guy who...

Just lost your invite? The guy who said their mom can't get... They can't send messages to their mom. They'll be like, oh, finally, like my grandma with an Android phone. I can get like pictures from her now. Yeah. Yeah. I just want this really bad.

And it's coming. It's close. Soon. It's close. I'm hoping that it's in the developer beta that gets released at WWDC. Because now that they let everybody use developer betas, I will just go to all my friends and I'll say like, look over there, and then I'll update their

phone to the developer beta. And then they're going to be like, why doesn't my phone work anymore? It just crashes. Why are my icons everywhere? So that's pretty much all the rumors for iOS. There's not a lot of other stuff for the other platforms.

We have some stuff. macOS is supposed to get very similar AI enhancements, but they're pretty tame. And the feature updates are going to be similar to the iPhone, potentially. For iPadOS, it's also much of the same. However, the new iPadOS version may finally get that new calculator that we were hoping to see. Is there an actual rumor of that? Yeah, there is. Huh.

Yeah. Man, I'm sad I'm going to miss WWDC. Android has that calculator. Watch OS 11 is also not supposed to be a big update because last year at WWDC we got the massive update. Yeah, the Snoopy. Yeah, the Snoopy update. And the Apple Watch series x is going to come out this year so that will be probably be a big hardware change so there's really no reason

to update the software uh substantially right now this is one of my pet peeves with apple i don't know how much i want to get into this rabbit hole but they are so locked into their schedules that now product updates don't make sense but they have to do it anyway because their schedule like we got the new m4 ipad but no ios update until wwdc why just wait until they announce just announce them at the same time i think that was to fight qualcomm personally well this ipad release was also a really weird one because they skipped the whole year of ipads and then this one right they wanted to get m4 out in front of all the m3 benchmarks and then but all of these neural cores that don't do anything yeah like we have to wait for the rest of the thing so now why even update watch os at all at wwdc because we have to we do it every year well just don't there's nothing new

to do wait till the new watch that's all they can add another snoopy that's all that's all yeah uh vision os is supposed to be getting vision os 2.0 which is very interesting holy smokes already yeah it hasn't been a year or something uh no that was january why don't we do like 1.2 i think i don't know if it's officially 2.0. People were just saying like, it's the biggest update Vision OS has had. Well, it's easy to be a big update early on. Okay, all right.

There are supposed to be many more first party apps that are native for Vision OS. There is something where live captions appear in your vision when you're speaking to someone, which is super cool. I think that Apple sees this as the far future when these are glasses and you can be speaking to someone in a different language and live captions in your language pop up in front of you.

So that'd be kind of cool. The ability to reorder apps on the home screen. Whoa. Yeah. So I can move one to a different place. Yeah. That's insane. Because that's 2.0 worthy, I think. Yeah.

Yeah. And that's, apparently there's going to be a lot more, but not a lot of it has leaked. So yeah. Software, software, they're pretty good at not leaking so much. Yeah. So yeah. This is all interesting. So, and then probably no new hardware, they said, which usually there isn't new hardware

at WWDC, but last year we did get the new Mac pro, which has been pretty disappointing, but the Apple Silicon Mac pro. Yeah. It's been great. Yeah. It's overpriced. Yeah. Almost no one should buy it.

Yeah. But it's pretty good. I like it. Yeah. Yeah. Um, okay. But it's pretty good. I like it. Yeah. Yeah. Okay. And then that's pretty much it for what is leaked for WWDC. However, there was some news that came out this morning that pretty much all of Apple's most recent products all have thread radios in them.

Which for those people that don't know what that is, radios in them which for those people that don't know what that is matter is a new protocol that uses thread plus wi-fi which is basically a special radio that allows devices to talk to each other directly without having to go up into the cloud bounce a query off the cloud and then come back to the device so that everything in your smart home apartment area can now just interoperate with each other directly through these new protocols. So it can be cross-platform. So you don't have to do like works with HomeKit, works with Google Assistant, works with whatever. So to get Matter to work, you've had to have a thread border router. And these thread border routers only exist in a few like generally more expensive products.

And that's why I said the HomePod Mini is actually a pretty affordable thread border router. Because generally you have to have a more expensive product. Apparently, all of Apple's most recent products have thread radios built into them that are just not on yet. Which is interesting. They did this before, too. Yeah. yet which is interesting so they did this before too yeah the i the i the second gen ipod touch had a bluetooth receiver in it that they just didn't turn on for the first like year of its lifespan and then and then in a software update they were like ipod touch has bluetooth there's something kind of cool that they're just like didn't they also do that and it all pops off yeah the home

pod was the temperature sensor in the HomePod. Or the humidity. No, it was temperature, right? It was something like that. Something like that. I feel like they also did this with a Thread radio before, or maybe we've just noticed more. They've already been putting Thread radio,

for like a year they've been putting Thread radios in new devices. Humidity level and temperature, yeah. Yeah, since September 2023, they've been putting these Thread radios in it. So that's interesting because then it would theoretically allow any of these apple products to be a thread border router for your smart home so if you had say um an imac because the imac has the m3 imac has the thread border router in it and that's cool because the imac is going to be a stationary device that stays in your house so if you just have the iMac you don't need to buy anything else the interesting

thing is that like the iPad Pro is going to get or has it and the iPad Air has it and the MacBook Air and the MacBook Pros all have it um so that should theoretically potentially maybe we'll see an update to Apple HomeKit where all of your devices have more direct control over your other devices. That's interesting. Which I think would be awesome. Yeah. So now, I think that we should do our own predictions

and things that we would like to see as well at WWDC. We should place bets. Okay. I would love to make this competitive. I know you would. I feel like betting on the number of times to say ai is like too easy though we should think of something more i actually think it's pretty tough because who knows how we have references for google but we don't for apple apple's very in between now too because they said it a few times at

the ipad event but not like it wasn't like eight times or whatever it was like one of our trivia questions or something or still think of ai or just things we want or think will happen anything that you want to predict might happen at dub dub mine's hard to do a bet because but like siri's gonna get an update and i still don't think it's gonna be that good yeah that's my i think it's going to like possibly be hype enough for people to do a bunch of tests and then it's going to be underwhelming. I don't know if there's a bet involved in that because that's pretty subjective. But that's fair, though.

I like I think that's a good that's well, that's an easy one to keep an eye on because we can try it. Yeah. Hmm. Apple relying on like this is a little side note, but Apple relying on another company to be the foundation of anything that they do is kind of crazy because they get they have the money yeah but it comes from the precedent of all the data yeah apple's not the one collecting yeah scraping like doing

all this data people trust apple people don't trust open ai it's also true wild because they're relying because like if the foundation of siri is open ai and then something crazy happens to open ai well we don't know for sure the foundation of siri remember we talked before about like what will oh the compare like what will they actually help with right like i see what you're saying so they're partnering with open ai we don't 100 do we want to do that? Do we think OpenAI is involved into Siri? Let's just say straight Siri because that's something we 100% will know by.

I think there's... So I can... I think there's no way it's one-to-one. It's no way Siri is now just a portal to OpenAI. Oh, no, no, no, no, no way, no way. But do you think OpenAI is inside of Siri and using it? I guess... I don't know if that's even a good question. In some way, it feels kind of like it could be in the same vein as like Wolfram Alpha,

where like it can do certain math things. It can do certain special sections of things, you know? It can do chat GPT things. Yeah. It feels weird as like a partnership though. Like that feels bigger than just that. What if the bet is over under five? How many times they say open AI? Open under.

Oh, five is such a good. I'm taking the under. You're taking under? I'm taking under. Under. Okay. So let's say two. I think five is.

No, I think five is a really. Five is good. Four and a half or five because you got to give a half. If you set it at two and a half, I'm taking the under. Oh, really? Two and a half. Two and a half. I think they're going to say it twice.

Once at the beginning and once at the end. I'll go over. No, it's that. If they say it three, you know you're over. You just have to give away that they can't hit it. Oh. So you have to. So you think they'll say it three times?

I think they'll say it. Like actually say OpenAI. I think they'll say it three times i think they'll say it like actually say open ai i think they'll say it three times yeah two or three is a good i'm going over five wow okay wait is it five or is it two and a half what's the number 4.5 i think 4.5 is a good number okay 4.5 david's under under yeah i'm under you're over i'll go over ellis is under okay i'm with you marquez if the if it was 2.5, I'd still take the under. I will say, do you remember when 5G came? That's exactly the example I was going to use. I'm going over. 5G wasn't a company, though.

They have to talk about another company. Yeah. And to be fair, the person that said 5G the most was the Verizon representative that was on stage. He went. When Sam Altman walks on stage you guys are gonna be like i'm cooked on this so there's no way that happens i think there's no way that it could be some random representative though talking about their integration with apple and blah blah and open ai really it values your privacy what if craig federighi pulled a mask

off and it was sam altman i just think it's so uncontrollable like the time that they did the 5g thing with verizon that was the least apple-like thing i've ever seen in an iphone keynote because it was so out of their usual control and i i think if they were to bring anytime they bring a company on stage it's usually a developer who's been working behind the scenes to develop like a new game or an app for the new os like that's what they're gonna do at this dub dub or a new gpt i feel also but but to go on that is it's someone outside of apple on a live stage now it's someone outside of apple on a thing that they can edit down after because it's video and post-production which is all true but it's just this person can now go out and keep doing more this person things and if it's a developer they are usually pretty safe about

they just keep doing developer things and if it's Sam Altman who knows. Yeah my okay my thing we bet on is does Sam Altman come out on stage? No shot. No chance. I think he does. They do not platform it. No way. I think he does. Dude. They have the Verizon representative. Yeah I don't think it's out of the question but I would be so

sad if that happened. I think OpenAI is in a bigger power position than Apple is here. I think they want to showcase all of the powerful possibilities of it without showing the people. Because the second you put someone memorable, like the CEO of a different company on your stage, that's a huge statement.

I think this has to be someone. I think if they bring anyone from OpenAI on stage, it would be a senior level engineer type of person who can speak to how powerful the new things are in the new phone. I don't think they would bring, yeah, I don't think they would do it. Yeah.

I think he's going to come on stage. I would bet. Let's bet. I just doesn't feel like DubDub is the spot. I would take the bet. Let's bet. I would bet. feel like dub-dub is the spot. I would take the bet. Let's bet. I would bet. No, Sam.

Everyone says no. David says yes. I say yes. Okay. I hope not. I don't want to say yes. I don't want to put that into the ether. Yeah.

No, Sam. It's just, you know, Apple really avoids doing anything controversial. That's why they crushed all those instruments. But it's like i feel you david like open ai is sort of like the darling child techno jesus they were silicon valley i feel falling from grace right now just like a little bit i don't know i just people are getting a little tired of i i just looked it up it was the verizon ceo yeah i was a ceo i have no idea who this person is but they are the ceo That's why they allowed him on stage.

That's crazy. Wow. I feel like it makes sense bringing him in, though, because the iPhone needs a carrier, right? So they need that. Apple could do their own AI stuff. This is a partnership, but maybe they're not pumped about saying that it's a partnership. I do think that that's a

challenge. Siri is so bad because of Apple's stance on not collecting on not scraping on not like gathering all this data so i think they do need a partner to make siri good so that someone else can scrape and collect yes and then it's not us that's why the default search engine on safari is not apple search engine it's someone else who does search engines well you know fair and because they pay them $10 billion a year. That's one of my hot takes. If Google didn't pay Apple a dime,

would they really change it to something else? I feel like... That's actually... I really don't think they would. I think they would. Because Microsoft would pay for Bing. I think they have it ready to go. And if the Department of Justice

forces them to not be able to pay them to do that, I bet you Apple just hits a button. pay for bing i think they have it ready to go and if the department of justice like forces them to not be able to pay them to do that i bet you apple just hits a button and makes a search like oh makes their own search engine yeah they probably have it ready already because i think if bing is the default search engine on the iphone that is such a joke to them like that would not go over well yeah but if yeah that the other point is that like apple's whole thing is we don't collect your data and search engines are just made to collect data so yeah i guess so if you're gonna have a search engine on the iphone just make it the one that's the best if 2019 marquez went into the future like 2024 and bing was the default search engine on the iphone

you would just be like oh oh, the world ended. Okay. Yeah, it's like, what universe are we in? Okay, I have my prediction for DubDub. Shoot. We finally get competitions on the Apple Watch. Group competition? Group competition.

It's not a big year. They don't have a lot of updates. They have to fill up time. I like that prediction. This would be the one that everyone talks about with Apple Watch like oh you can now do group competition you don't think they're gonna save it for watch x i don't think so if they did group competitions i would be so happy do we ever think of a reason why they haven't done it yet um oh yes we have a theory i have a theory. We have a theory. I had this conspiracy theory because Nike has group running competitions. And they don't want to step on the table.

They don't want to like overlap with features because they have this weird relationship with Nike where like they subtly push you towards the Nike Run Club and Nike Fitness Club apps because they have settings for those apps built into the Apple Watch even though the apps aren't pre-installed yeah and those apps are all about community all about like having racing against your friends and whatever even though the community features are really really bad um and the UXs for them are awful and that app is terrible in every way I I still think that Apple just doesn't want to overlap with Nike. I wish they would. I wish they would add training plans and all this stuff, but I think that's the reason.

It would be great. I would love to see that. That would be great, even though it would force me to wear an Apple Watch again, which would suck. I like that prediction, Adam. It's a good one. Well, we've been going on about DubDub for a while.

We should take a quick break. We'll do some trivia before we do, and then we'll come back to update our soundboard. We also have a Discord channel if anyone else wants to make predictions. Oh, yeah. We're going to add a DubDub. Yeah, we're adding it early.

So if anyone listens to this and has any other predictions, go throw them in there. Or in the comments section. Trivia time. predictions go throw them in there um or in the comments section trivia time trivia all right i'm changing it up i got an email one time from a guy that said can you can you keep saying dude at the end again really yeah you liked it at the end okay fine trivia trivia dude so thank you. Question number two. I don't like change, please. Pretty sure we all have YouTube premium, right?

Yeah. Premium. Premium, dude. Yay, no ads for us. Okay, but the question, what is the max length that an unskippable ad on YouTube can be? Dang. I feel like I've seen

unskippable. Like you have to watch the entire thing. What is the maximum length that it could be? Because there's a range. We're going by policy? Yeah, by their actual policy. Is it delta? No. Because I feel like I've seen Close this without going over. I feel like I've seen

a screenshot of like an hour-long unskippable, and I think that was not supposed to happen. I think that was out of policy. An hour-long unskippable? Yeah, there's like in the YouTube subreddit just like a screenshot of like, I just got a 58-minute unskippable. I have some stuff like that. I'm like, well, that should never happen.

So I think that's out of policy. But, you know. Interesting. We'll place our guesses. Okay. All right, we'll place our guesses. Okay. All right. We'll be right back. Support for the show today comes from NetSuite.

Anxious about where the economy is headed? You're not alone. If you ask nine experts, you're likely to get 10 different answers. So unless you're a fortune teller and it's perfectly okay that you're not, nobody can say for certain. So that makes it tricky to future-proof your business in times like these.

That's why over 38,000 businesses are already setting their future plans with NetSuite by Oracle. This top-rated cloud ERP brings accounting, financial management, inventory, HR, and more onto one unified platform, letting you streamline operations and cut down on costs. With NetSuite's real-time insights and forecasting tools, you're not just managing your business, you're anticipating its next move.

You can close the books in days, not weeks, and keep your focus forward on what's coming next. Plus, NetSuite has compiled insights about how AI and machine learning may affect your business and how to best seize this new opportunity. So you can download the CFO's Guide to AI and Machine Learning at netsuite.com slash waveform. The guide is free to you at netsuite.com slash waveform. netsuite.com slash waveform. Support for this podcast comes from Huntress. If you're a small business owner,

then the threat of hackers isn't just a threat. It can affect your livelihood. Small businesses are easy targets for hackers, and Huntress wants to give businesses the tools to help. Huntress is where fully managed cybersecurity meets human expertise. They offer a revolutionary approach to managed security that isn't all about tech. It's about real people providing real defense. When threats arise or issues occur, their team of seasoned cyber experts is ready 24 hours a day, 365 days a year for support. They provide real-time protection for endpoints, identities, and employees, all from a single dashboard. It's because their cutting-edge solutions are backed by experts who monitor, investigate, and respond to threats with unmatched precision. Now you can bring enterprise-level expertise without needing a massive IT department.

Huntress can empower your business, as they have done for over 125,000 other businesses. Let them handle the hackers so you can focus on what you do best. Visit huntress.com to start a free trial or learn more. Bet MGM is an official sports betting partner of the National Hockey League and has your back all season long. From puck drop to the final shot, you're always taken care of with a sportsbook born in Vegas. That's a feeling you can only get with

BetMGM. And no matter your team, your favorite skater, or your style, there's something every NHL fan is going to love about BetMGM. Download the app today and discover why BetMGM is your hockey home for the season. Raise your game to the next level this year with BetMGM,

a sportsbook worth a celly and an official sports betting partner of the National Hockey League. BetMGM, a sports book worth a celly and an official sports betting partner of the National Hockey League. BetMGM.com for terms and conditions. Must be 19 years of age or older to wager. Ontario only. Please play responsibly. If you have any questions or concerns about your gambling or someone close to you,

please contact Connex Ontario at 1-866-531-2600 to speak to an advisor free of charge. BetMGM operates pursuant to an operating agreement with iGaming Ontario. Welcome back. Producers here, Ellis and Adam. We typically take our favorite parts of the episodes and send them to each other in Slack. So we had way too many clips of amazing waveform moments, just like burning a hole in our computer. And we put them in the soundboard sometimes. We thought it'd be fun to show you some of our favorite waveform moments taken out of context. And if there are any that you feel absolutely need to be in the soundboard, leave us a little comment below.

a little comment below um but we have some that i think are really really good and just uh don't really like have a place in the pot in the soundboard because they're too long like this one yeah they're wait was it the was it the uh what's the group of boys club thing not that either okay it was originally an athletic conference that's that's what i said oh i thought that was you talking i remember that yeah that can't be a soundboard we're talking about ivy leagues that's yeah oh i because that's way too long to no no that's what i'm saying these are the ones that are i thought were hilarious go east east sorry no doesn't matter which way you go. Go West. West. From the Philippines. Iceland.

Yeah. But, uh, to kick, let's just kick things off. I guess. We need some new things on our soundboard. Yeah.

We need some new things in our soundboard. Like perhaps this. That's just embarrassing. I can't believe you brought that back up. You know, you're pretty topical. Here's another one from our friend Marques Brownlee. 2000 and?

I don't remember what he was reacting to. Somebody's birth year. David, here's one of my favorites from you. Oh, no. Bad. No, don't do that. That, I think that has to go on the soundboard. That has high utility.

That's got huge utility factor. Utility is good on that one. The utility is pretty good. Here's another one that I think may's got a huge utility factor. Utility is good on that one. The utility is pretty good. Here's another one that I think may come up a fair amount of times. Shut up, us! That was so peaky. Was that me? That was...

Holy crap. Oh my god. Here's one of my favorite things that I've ever said on the podcast. Dog food is like the best or whatever, you know what I mean? Yeah, you're right. I got a few more. And yeah, if you want any of these to make it in the soundboard, just let us know in the comments.

But you have to comment below the exact thing that was said to make sure we know which one. Like this. I'm pretty sure the GameCube had USB-C. I think the best soundboard there is David saying, no, no, don't do that. Shut up, Ellis.

It would only work if all of us had that button over here. That's true. Well, we all get a button. You guys have been known to have buttons at your table. Have you heard of sound?

A few more, a few more. It's still a good meme. There are... This one I think is... Oh, is Marquette saying still a good meme. There are... This one I think is... Oh, is Marquette saying still a good meme? I think this one is going to come up a lot in the next few years of tech news. There are laws.

That was pretty good. Damn. Do you remember saying that? No. I don't remember that. It sounds like I'm not sure if there are laws or not. All right, two more. This is for when we're having a slow week maybe that wasn't exciting all right and then i'll i'll i'll i'll round it out with this just gem from episode 191

nobody's ever complained about yes they have oh that's that's that's a good one without further ado i pass the cord to my fellow collector adam melina fellow soundbite collector adam melina adam yesterday wait real quick road you took the 3.5 millimeter jack off of the road caster did you see what we just had to do we just had to pass we had to pass a cord they snuck it in the middle of the night and they took it. They took it? That's like the one thing I would never expect them to take out. They left everything else. They took the 3.5 millimeter.

That's wild. They might as well take the XLRs off it. The reason everyone just saw me hand a USB-C cord to my partner here is because of you. I just want you to know yesterday adam was just by himself at his computer with his headphones on laughing from nine to five yeah he was enjoying it first 20 club oh my i remember that but i don't remember what it was about because Marques and I both got to 20 points

in trivia I don't know if that's useful it was fun forgetting how to talk that was during an ad read that was a pretty good one for the soundboard every time I forget how to talk exactly every time there's a blooper instead for the soundboard. Yeah, that one's fine. I could go every time I forget how to talk. Exactly.

Every time there's a blooper, instead of going whoops, we just go whoops. The whoops is epic. The whoops is best here, yeah. Yeah, whoops has to stay. That one's not replaceable. Yeah. You could. You sure as hell can.

I feel like that's almost exactly the same as like no one's ever complained about that. Yes, they have. Like, what was it? That one was about charging money or for something. That one in particular? Yeah. No one's ever complained about that. Yes, they have. What was it? That one was about charging money for something. That one in particular? No one's ever complained about. Make an announcement with something not existing. Yeah, like re-release something with lightning instead of USB-C.

Oh, yeah. Oh, yeah. It was the iMac, I think. It was the iMac. Oh, yeah. It was like, you can't. They couldn't ship new iMacs without USB-C accessories. You sure as hell could. Oh, yeah. oh yeah yeah it was like you can't they couldn't ship new imax without usbc accessories yeah all right then there's this one you can do what you want kids you can do anything

it's inspirational liability wise i don't like that i don't love that every time you say something crazy imagine if we had a button to play that just reinforce it mark has you worried so much about writing that. Every time you say something crazy, imagine if we had a button to play that sound. To just reinforce it. Marques, you worried so much about writing that commencement speech when you had written it months ago. I could have just hit that button. I could have DJ'd up there with the sound. Just hit the button.

This one, though, is one of my personal favorites. Do it. Commit crimes. That would work perfectly with do what you want, kids, and then do it right after. That was Ellis. Yeah, there we go.

Better commencement. Just put them together. You're silly. Don't remember that one. I think you could just... We can never bring up the moment when that came from. Really? With the amount of sound bites you have,

David could fall asleep during this podcast, and you could still reply for him for probably everything. Weekend at Bernie's. I want nubs. I remember that one. I do want nubs. Yeah. Oh, the British are going to have too much.

I'm not making up a frittata. You sound equally as defensive as you should have been in that moment. Are we only counting mouth teeth? I said that? I thought David said that. No, it's you. What other teeth? Don't answer that.

Don't forget the Lord's town. Oh, the truck. Don't forget the Lord's town. They're saying like God's country. That's what I thought I was saying, but I don't think I've ever said that. See, that's the that's the thing it works both ways it does you might not be smart but your boat can be what that sounds like a ces thing if i ever heard it buoyancy we want the magnets that one's good that i don't really know where it would be useful

but that could work you need to put that in a main channel video yeah the next time you use magnet paper can you just very quietly put we want the magnets we want the magnets and then this last gem that was really good no it's good I don't remember that at all. It was for an ad. Yeah, I think it was for a song. Or no, no, it was for a Clip Now show. Yeah.

And that's it. There we go. Comment your favorite. How many are you adding? Five? Four? Everything we played. That's a lot for you.

In total on here, I have, that's eight. I would say I have like 11 spots open right now 11 or 12 spots damn so the plenty the 12 that get the most votes okay will be added to the soundboard okay so leave a comment quoting the exact one that you think including the one where i forgot how to talk you have to spell it out uh which everyone has the most. Just copy the transcript, whatever it says. That's a good idea. Yeah, which everyone's have the most likes. We'll add them to the soundboard. Wait, before we go to trivia,

I just found one on my computer that is an old favorite of Andrew's that I would be remiss if I didn't play for him. Favorite of Andrew's like I like it or it's of me? Like you really like it. And it's of you. Wow. Sounds very vain vain do you have birds i got birds boy i remember that pretty well that's good like damn you just got birds out here all right we got the birds you got games on your phone i think david saying no no or what was it stop no don't do that don't do that that was last week

that was last week yeah trivia can i steal a whiteboard oh wow i didn't even hit the the music and you guys are already i'm ready you if you say trivia and don't play the music i can't say look someone separate has to trivia t-r-i-R-I-V-I-A. So that the dogs don't know. Also, the lights don't work because I keep having to unplug the roadcaster because some Australian camera company decided to remove... Are they a camera company? They're a mic company. But YouTube's first ads in 2010 under the TrueView ads platform.

I was going to say program but you know little of this little of that tomato tomato were the ads skippable with no lights because I had to unplug my computer Google

Assistant just kidding what do you know on it's way out Google Street View standalone app Google OnHub Duplex on the web alright guys

also Jamboard got killed last week I think no it got killed like two months ago because we use it all right frisbee stuff you know what else got killed last week the college i went to literally out of nowhere so worried what you're like they were like we're done if you're a student here not anymore good luck finishing somewhere else. I know. Crazy. RIP University of the Arts. David, what did you put? No.

Wait, so they were not skippable. I meant... Are they skippable? Say skip or no skip. Yes. Okay. Andrew. I wrote no. I put not skippable.

Not skippable. The ads were in fact skippable. Wow. Which is what Marcos said i wrote not skippable not skippable uh the ads were in fact skippable wow which is what marcus i wrote skippable wow that was really confusing right there at the end because and i i wrote unskippable but the more i thought about it the more i logicked my way through yeah yeah yeah because think about it if you were an ads company and you were naming it true view then you would want the ability to tell if the person watched the entire thing. God, he's good. Because one of the big features of the program was the creator would only get paid out for ads that were not skipped. Really?

So you could enable TrueView ads on your video and you would get paid more if they were viewed all the way and the true view tech could tell because it didn't get skipped yeah basically this is why he's the best this is why he's in his chair that's a point whatever that's a point and with that he takes the lead marquez with 10 huge andrew and dav David both tied with 9. Alright, next question. 10 club. Well. My bad. What is the maximum length that an unskippable ad on YouTube can be?

Is that true? Because I've definitely gotten ads longer than that. That's what YouTube's webpage says for ads. We're going by policy. By policy, exactly. I've gotten like 15 minute unskippable ads before. That's crazy. Sounds like a mistake.

Because that would be terrible for YouTube. I had to watch an entire video before watching my video. That's what they did to Retro Tech. Oh God, yeah. That's a 45 minute unskippable ad. That's crazy. That's insane. I think it was skippable though.

I think it was skippable. All right, closest without going over rules by the way what you got i wrote 30 seconds 30 seconds is that on the money on the money oh really maybe andrew what'd you write wow three minutes david two minutes did you know they do double unskippable? Imagine if you get double... I've gotten that before. So it's kind of a hack. You could do a minute straight. We're both so wrong.

YouTube questions, by the way, which Marcus is traditionally very good at. I've never watched YouTube in my life. Yeah, I don't... I mean, you don't have YouTube on your... Oh, you did, actually. Oh, yeah. I'm the only one who watches YouTube. your... Oh, you did, actually. On your... Oh, yeah. I'm the only one who watches YouTube. Am I Porsche 911?

You're the only one who selected it. Turbo S? Yeah. Yeah. I didn't have YouTube. Well, this was fun. I'm glad we got to learn a little bit. We got to place some bets.

We got to make some predictions. And we got to talk about... And hear some sounds. Exactly. And talk about unscrupulous ads at the beginning and the end. Nice little bookends. Next week is WWDC. I thought that was a sound point for some sounds. Exactly. And talk about unscrupulous ads at the beginning and the end. Nice little bookends. Next week is WWDC. I thought that was a sound point

for some reason. I like turned to make sure you were talking. It did. Well, anyway, if you're watching this, Dub Dub is coming up. So see you there.

See you in the Discord. See you in the comments section. Thanks for watching. Thanks for subscribing. And hopefully we pass Apple soon. All right. Talk to you guys in the next one. Peace.

Waveform is produced by Adam Molina and Ellis Roven. We're partnered with Vox Media Podcast Network. And our intro outro music was created by Vain Sil. Bingo. Let's go. That's a classic. And I can make fire. That one can't go anywhere.

That one cannot go anywhere. That one stays. Everyone's just like, it tastes like dirt and your mouth gets kind of numb. That's exactly it. Yeah, it does definitely, definitely literally tastes like you're drinking dirt. I'm not even joking. All right. And then your mouth gets a little bit numb and you're like, I don't think this is really working on my body, but at least my mouth is numb

Support for this episode comes from AWS AWS Generative AI gives you the tools to power your business forward with the security and speed of the world's most experienced cloud