Waveform: The MKBHD Podcast - New Final Cut 11 Has Some Big Updates!

Episode Date: November 15, 2024

A lot happened this week! First, Marques wanted to address the most recent DJI video on the main channel. Then after that everyone plays headlines in a hat where we talk about everything from new EV's... from Scout Motors to BlueSky gaining a ton of users. Of course, we close it all out with some trivia. Enjoy! Links: Marques tweet: https://bit.ly/3YRKIkx Mariah's menu video: https://bit.ly/4ex0gzG Verge Zefiro article: https://bit.ly/4fthKhI Verge YouTube test: https://bit.ly/3AIrq90 Bluesky Stats by jazco.dev: https://bit.ly/3CrwZtb Music provided by Epidemic Sound  Shop the merch: https://shop.mkbhd.com Socials: Waveform: https://twitter.com/WVFRM Waveform: https://www.threads.net/@waveformpodcast Marques: https://www.threads.net/@mkbhd Andrew: https://www.threads.net/@andrew_manganelli David Imel: https://www.threads.net/@davidimel Adam: https://www.threads.net/@parmesanpapi17 Ellis: https://twitter.com/EllisRovin TikTok:  https://www.tiktok.com/@waveformpodcast Join the Discord: https://discord.gg/mkbhd Music by 20syl: https://bit.ly/2S53xlC Waveform is part of the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:01:15 Oh, not water. No, no, no. I've been hanging out with Wayne too much. Oh, that's adorable, dude. Oh, that's so cute. You gotta put that in the... That's the show intro right now. That's totally it.
Starting point is 00:01:32 Yo, what is up, people of the internet? Welcome back to another episode of the Waveform Podcast. We're your hosts. I'm Marques. I'm Andrew. And I'm David. And today we're gonna play, play? Is it a game?
Starting point is 00:01:42 I don't know. We can call it a game. We're gonna run through, we're gonna have a session? I don't know. We can call it a game. We're going to run through. We're going to have a session of. We're going to do a thing where we have hats. Now I'm confused. Headlines and a hat. We're going to do headlines and a hat today, which is great. We've got a whole bunch of stuff about Blue Sky.
Starting point is 00:01:55 We've got Final Cut updates. I've got. I'm also on the fence about a laptop decision. Maybe we'll jump into that with Final Cut, but also a new EV company and more goodies. uh laptop decision maybe we'll jump into that with final cut but also a new evie company and more goodies but first i do think it's worth having a conversation about sponsors because of the last week or it was the beginning of this week uh we put a video on the main channel uh dji a dji i always say that too fast dji video uh with the action cam 5 pro and it was a full sponsored video and the reactions were very strong.
Starting point is 00:02:27 I think obviously the main thing or the extra thing on top of that was I did something very dumb in the video with the car, with driving. So that was cut out of the video and rightfully people were very mad about that. But aside from that, the whole conversation about sponsored videos
Starting point is 00:02:44 sort of comes up every once in a while. And I think it's kind of interesting and maybe worth revisiting, maybe not. But I think it is kind of interesting that basically I look back at the history of the channel in the past couple of years just to see what the rough frequency is, what the cadence is. We've done roughly one sponsored video per year. One fully sponsored. One fully sponsored. One fully sponsored video. And I think there is some nuance to it because we've talked about sponsors before
Starting point is 00:03:09 on this show, on this channel, on other channels. And there are different types of sponsorships. There are mid-rolls. There are end-rolls that are like right at the end of a video. There are pre-rolls. There are full sponsored videos. There are sponsored segments inside of videos, right?
Starting point is 00:03:28 So there's a whole bunch of different versions of a sponsored video. And we've tried to mix it up. But I think here's my main takeaway from doing a sponsored video in the current YouTube climate that we're in, which is, I'll ask you guys a question. What do you think is the ideal
Starting point is 00:03:47 sponsor to say yes to? Because we've, we've accepted a couple of sponsors and we've also said no to 99.9% of the things that show up in our inbox. What makes the ideal sponsor to say yes to? That's a great example because you can speak to why Taco Bell would be a good sponsor. I know the answer you're looking for and I also understand the issue with that being the answer.
Starting point is 00:04:14 What you're going to say is it's something you genuinely, you like and enjoy and outside of being paid for it, you think is a good product. Right. I'm assuming that's what you're looking for. That about what i would say yeah is that what does that make sense yeah that's okay yeah and i but at the same time i 100 see that it can seem untrustworthy to say hey i really
Starting point is 00:04:41 like this product but i'm also getting paid for it and um i do think that's one of the reasons we picked this as one of the you know i think you said the last sponsored video was insta 360 in september 2022 that was the last sponsored video yeah fully sponsored video of like a single product and so when dji came to us with this we've been using the dji action cameras for a while alice and i used it to go in third person like over a year ago they're pretty cool and one of the main reasons we could do it in that video is because it has this like a really neat feature of being able to plug in and i'm also going to preface this we did just get paid by dji so even everything i'm saying now should be taken with a grain of salt totally fair in any way shape or form but it had this like
Starting point is 00:05:23 webcam feature that was totally plug and play and that's how we were able to just plug it in and go third person yeah um so we've been using them for a little while but we liked the product we thought it had a couple cool features and we looked back to see the last time we did an action cam video and it was 10 years ago funny enough it was being a dog in 4k with a gopro a video that people thought was sponsored because like at the end of it, you put the GoPro logo. I was inspired by the GoPro commercials and I put the like the like action thing at the end.
Starting point is 00:05:49 Yeah. Yeah. So, yeah, I 100% see why no matter how much you like a product, if you get paid for it, it seems disingenuous. Yeah. And there's no real way to prove that you actually like the product there. Yeah. Yeah. And I think in general, it, it kind of, uh, especially when the channel reviews a lot of products, it just isn't the look anymore to do a video. I think the nuance basically is lost
Starting point is 00:06:17 that it's not a review. I think that's what it comes down to. I think a lot of people watch that video and thought two things. One, um one because this is an ad I cannot trust anything that is said so even though I actually have a lot of plans to like record more things outside the studio and do all sorts of other things with cameras that aren't the red in the studio that just kind of gets ignored because it's a sponsored video and people want to focus on that and I totally get it and then if you do other videos that are in a similar style, people no longer know if they're sponsored, even if you're extremely clear about disclosing it and
Starting point is 00:06:52 follow every rule to the T the best you possibly can. So I think my learning is like, okay, yeah, fully sponsored videos. I think, I think I'm done with those. And I think we still have lots of ways of integrating sponsors that we really believe in their products and actually like and use in ways like we do here on the podcast and we do on the studio channel and we've done with mid-rolls and dope tech
Starting point is 00:07:13 and all sorts of other fun places. And things that are unobtrusive to the regular content we're putting out. I think doing these end-roll things is kind of something that we've fought with advertisers on or different companies with pretty hard and are definitely taking a hit in terms of what we're getting paid because we'd rather put it at the end of a video than the beginning of a video because it interjects
Starting point is 00:07:34 less um into things but um yeah no matter what we say and i get like you should take every single content creator like with a grain of salt on anything that they say that should just be like kind of how you tackle anything in media at all. And, um, the only thing we can do is try and prove our trust, which we haven't been doing the best of job lately,
Starting point is 00:07:59 but I still truly believe that we're a trustful organization. Yeah. Um, I think I also, I watch a lot of YouTube. I're a trustful organization. Yeah. I think I also, I watch a lot of YouTube. I watch a lot of YouTube. And I actually watch when people do integrations in their videos. I know most people probably don't. They probably stay at home. But I watch them.
Starting point is 00:08:16 I watch a lot of videos. And my least favorite type of integration is when it like interrupts or just like hard cuts and shifts to a ad read that doesn't feel like the creator cares about it at all or or actually cares about the integration or wants to make it entertaining or anything like that you do see that sometimes and i think a good a good integration is the opposite of that so i still think that that's true and i think that there's good ways to do that but that's uh that's something i keep noticing is i i wish ads were better which is the general uh evergreen statement nobody loves ads but that's uh that's something i noticed if anyone was looking at the action 5 after that and is worried that it's a sponsored thing there's a bunch of really good content directly comparing it to the go 5 after that and is worried that it's a sponsored thing there's a bunch of really
Starting point is 00:09:05 good content directly comparing it to the gopro hero 12 and hero 12 now i believe and the new insta 360 i forget the name of it but um there's some really good ones out there and i watched like all of them um but yeah that's i think end of that, unless anyone else has anything to add to. I also think we kind of messed up with the title. Yeah, exactly. I think there was a world where we just called it DJI Action Cam 5 Showcase, and that was it. The video that I made, I didn't want to just...
Starting point is 00:09:40 I think if you're a sponsor who makes a product, you want a video to look kind of like a review. I wanted the opposite of that. It should be very clear that it's not a review. So I did a video talking about different ways to use this camera and obviously talked about the features. But, yeah, I wanted to also title it in a way that included that stuff, which ended up, I think, yeah, being a mistake. And it shifted too far towards people thinking it was kind of baity, like you're talking about like a big update where it's just a video about a camera so that is totally fair uh but we do have we do have other things to talk about that we can jump
Starting point is 00:10:14 into yeah now we can get into headlines in a hat who wants to go first whose hat is this what do you mean whose hand is this why do we have that hat hat? It's Zorro's. It looks like it, but Zorro doesn't work here. So I'm just kind of wondering. Yes. Anyway. Okay. Yeah. We can just jump in.
Starting point is 00:10:33 Start with headlines and a hat. You're going first? Am I? You're picking out of your own hat. I feel like that's bad luck. And you go. Do you want to go first, David? Okay.
Starting point is 00:10:40 David, go first. Okay. Pick any headline. All right. I got Mariah's new video. This headline comes to us from YouTube.com. Mariah herself, the video editor
Starting point is 00:10:55 here at the studio, just launched her first video on her personal YouTube channel and it is about the very unhinged really, really old menus that are all stored in like the same place yeah there's some someone who collected a bunch of old menus throughout the years and it's in a new york public library i think and she went through them and it is fascinating yeah and wild and she did a great job did you all watch it i know you did no it's not linked anywhere i
Starting point is 00:11:25 should oh i will link it in our slacker after we will link it in the description but she does a great job at like going through these old menus and providing context of what the times were like when that happens and then i think at the end she visits one of the places that's still around uh delmonico's steakhouse it's been around for like 100 years i i went to delmonico's a few weeks ago and um i did not know she was working on this video so i just sent her a picture of one of the really old menus in the in the world she's like how did you know i was like how do i know what that's awesome steak's pretty good it's a really really good video we'll link it um but if you have any interest in food or just history it's well worth the watch mar Mariah has a very unhinged but also creative...
Starting point is 00:12:07 What do you mean? Mariah is completely hinged all the time. Right. Yeah, anyway. It's a fun video. You should go watch it. Do you want to do... Next hat.
Starting point is 00:12:17 One more before ad break. Okay. Hmm. The problem is we get one of the long ones here. I'll try to... We're going to try to have a lot yeah try and pick the short one i don't even know what that is let me try a better snare drum roll hold on here we go that was all right oh usbc midi controller okay i got this one did you see this yeah i checked i read the script before the show okay do you want to explain anything because i was going to
Starting point is 00:12:44 explain it to you to see what you thought. Sure. I'd be happy to explain the Zephyro. Okay. I'll start explaining it and then Ellis, you can jump in. Okay. So. No, it's not Thunderbolt 5.
Starting point is 00:12:56 An Italian startup is working on this USB-C accessory for mobile devices that basically looks like if you plug the vape into like the bottom of an iphone and then it can you can blow into it and then use controls on the screen to essentially create a i don't know how to use the term midi if i'm being honest but a midi wind instrument does that make sense so it's like you can change the sound of the instruments and then through blowing through it and using the different controls like a regular wind instrument now your phone becomes a wind instrument you know what's really funny it's always really hard to explain to people how midi works and what it is but in in this room and
Starting point is 00:13:36 with our audience specifically i can relate it to something even more nerdy and arcane that that all you nerds actually know about which is the way keyboards work with ISO standards where when you hit a key on your keyboard it's sending just like a number to your computer right and then your computer goes like oh what language am I looking at what what font is selected right now and then it actually pulls the character right but there's this transference of information between rote number on a keyboard to perceived experience by human beings, right? And that is exactly how MIDI works. Like MIDI is an information for storing the notes, when they're played, how loud they are, and how long each note is. And then you send that to an instrument that ingests that and spits out musical tones. And so through this controller, it's using
Starting point is 00:14:27 the breath, being able to judge how long it is, potentially how loud it is because of the amount that you're blowing into it. Yes. And, and the finger buttons that you're pressing on your phone will tell you what notes it is. And then you can plug this into a, or wirelessly hook this up to a computer and control any instrument in any audio software with it. But yeah, it seems pretty nifty. I would like to try it. For those of you that don't know, I play wind instruments. So I would really like to try this.
Starting point is 00:14:55 So there is like an established version of this. It's called the EWI, which stands for electronic wind instruments, like been around since the 80s. But this thing seems pretty cool. How much is that? The EWI? Different people make different different ones it's not like one thing it's like it's like a family that different people compete on i think right now the cheapest ones are in the three to four hundred range and the most expensive ones are in the twelve hundred dollars but that's like a whole instrument like a physical instrument that you hold so So what's cool is, not Zephyro, Artinoise? Artinoise is the company.
Starting point is 00:15:28 I think the Zephyro is the name of the product. So the Zephyro is sort of like the mini version of Artinoise's flagship product, which is the mouthpiece attached to a full recorder so that you can play it like a recorder or play it like a digital instrument which i think is like a really that looks so sick uh education tool but yeah i'm curious about this when i first saw it i was like david knows what i'm talking about do you remember um smule is that the company that made all the like og ios music apps oh and they had an ocarina app oh yeah do you remember this where you'd like you'd blow on the microphone of your iphone 3gs and like that's like
Starting point is 00:16:13 and like play and so like i'm sure this sensor is probably better than just blowing on the microphone but it does seem like uh it's a similar thing so, if I got my hands on it, I would totally play it, play it for you guys, flex my saxophone and flute skills. I will note that this is a new Kickstarter with very, it has passed its goal of backing, but just for context on like what it is slash isn't, it's not shipping yet right we're hoping it becomes real that's what i do think because of the real when's the last time you saw a
Starting point is 00:16:52 kickstarter where the goal was five thousand dollars at all the time really kickstarters are really well there's a lot of companies now that totally have the funding to just make a product but for some reason they launch on kickstarter first it feels like a pre-order process yeah yeah where like it's most likely ready to go but like let's do the safest pre-order way possible um and that's what this is you were mentioning 400 for a full instrument i know this is not the same but this is about 50 bucks which is pretty awesome right it is it is awesome uh you know the the ones the 400 ones are are professional for sure yeah for people who are you know have real music jobs i feel like that
Starting point is 00:17:31 costs more than an actual instrument 400 yeah oh yeah well my trombone didn't cost that much my ocarina was i have a really nice mark has it if that's how you feel, don't ever look up how much a professional bassoon costs. A trombone is $150, $250. I guess that's like... Maybe instruments are like... I don't want to say watches, but they're kind of like cars in that
Starting point is 00:17:58 the price to performance ratio that you can aim for is widely varied based on price range. You can get a $20,000, you can get a $5,000 car, you can get a $5 million car, and there will be differences. Yeah. But then also, Marques, remember that a lot of instruments are made of wood, which introduces a whole nother factor of where was this wood cultivated?
Starting point is 00:18:26 What year was this tree cut down? Anyway, enough L.S. Music time. Those are triple bass ocarina for $2,000. All right, we're off the deep end. This thing seems really cool. If you're interested in learning how to play a recorder, which people joke about it but the recorder is a really great way to get your first musical experiences i do i think this could be a cool thing for you and then also if you're interested
Starting point is 00:18:56 in going from something like the recorder to producing music and logic or ableton it does seem like you can use the zephyro as a controller for that. So if you get good at recorder, now you can make sick beats with the recorder. The recorder to DJ pipeline. Yeah, it's real. Anyway, thank you, Andrew, for giving me a chance to talk about music. You're welcome. Let's hit the hat.
Starting point is 00:19:21 Yeah. We should take a quick break. We do have time for a break, but we also have time for trivia. Trivia. So we were just talking about MIDI. Question about MIDI for you. It stands for Musical Instrument Digital Interface. So that's not the question that I'm going to give you.
Starting point is 00:19:42 Can you just play a song in MIDI and we guess what song it is? No, you can't. That was the whole thing is you can't play MIDI. Yeah,i is just like notes it's just the information yeah it's like saying it's like trying to damn it did my it'd be like it'd be like typing on a keyboard not connected to a computer and then being like read this all right let's start the play the music sorry challenge don't trigger ellis oh my god impossible the question ellis mentioned that midi has velocity i didn't yeah you did no i don't think he said that you said it has this guys i said i said it's it's the length note and it's how loud the note is which is velocity but I didn't use the word velocity
Starting point is 00:20:27 you're too smart we need to leave this all in for the third time this is the hardest level of the challenge the value of velocity in MIDI ranges from zero to what we're all going to guess the same thing and we're all going to be wrong
Starting point is 00:20:44 well I'm writing it anyway I think it's right well it's for later What? Ooh. That is the question. We're all going to guess the same thing, and we're all going to be wrong. Oh, man. Well, I'm writing it anyway. I think it's right. Well, it's for later. Okay. Well, we're going to think about it. If you want to think about it, you can think about it, too. The answers will be at the end, like usual.
Starting point is 00:20:54 We'll be right back. This episode is brought to you by HelloFresh. Be honest. Between meetings, workout classes, and the kids' clubs, who's got time to cook? That's where HelloFresh comes in. No matter how busy you get, HelloFresh makes it easy to get a home-cooked meal on the table.
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Starting point is 00:22:10 to be part of something bigger than yourself. You live for experience and lead by example. You want the most out of life and realize what you're looking for is already in you.
Starting point is 00:22:29 This is for you. The Canadian Armed Forces, a message from the government of Canada. All right, welcome back. We have more headlines. It's the same hat, but here you can see there's headlines in the hat. Andrew, pick a headline. Let's talk about it. You looked at that one. I one i did and then i i can't read it okay i have the scout motors ev uh i saw some some posts about people fawning over this thing we had a lot of people say why
Starting point is 00:22:56 didn't you talk about this last week all right let me look into it right now in real time yeah i'll give you the quick breakdown yeah the early breakdown so scout motors which i was not aware of this because i believe it was before any of us were born was an old an older legacy car manufacturer they stopped producing it in 1980 i can see where this is going you were around back then weren't you get out of here adam um well they're back now as a new ev startup but they are under the vw group so like it vw owns them okay so we have like a little more backing than our regular uh like lordstown uh maybe you know startup section but um they just announced their new truck the terra and the traveler suv both of these vehicles
Starting point is 00:23:39 are sitting on an ev platform that they created that they're not using from VW. They're making their own EV platform, like battery-based, just different types on the top. Claims could be starting under $60,000, but it's not going to be produced until 2027, so who on earth knows if that price will even be available. Also, every single time we hear a price from a car manufacturer, it's 30% to 40% higher when it actually looks. Pretty much.
Starting point is 00:24:03 Even like some of them, like Rivian launched with the high price it said and then still was like no they jacked it by 30 right yeah but like they they like launched and had all the pre-orders in and like paid for and then tried to put it up and yeah not a great but um yeah suv and a truck they are um extremely similar to another company partnered with VW now, which is Rivian. Yeah, they look just like Rivian. Actually, I believe the Rivian partnership
Starting point is 00:24:33 pretty much just went through its first stages of the billion-dollar loan that they're, and it's like $5 billion over the next X amount of years. And they do say that part of this could potentially come from that VW is licensing Rivian's zonal hardware design. So we probably are going to see some Rivian- Rivian-esque.
Starting point is 00:24:56 Similar things in here and probably in the software as well. And they do look, this is an R1S and an R1t pretty much with yeah instead of circular lights they're like bar lights slots or like slots yeah um but yeah scout used to be this kind of like utility-ish off-road fun sporty type of like vehicle and they're focusing a lot on that one really interesting thing about it is these will have a gas powered battery generator for extra range where there is a fuel tank but all it does is run a motor that charges the battery and i'm assuming this will mostly just
Starting point is 00:25:40 be used for if they're talking about off-road that much. Like if you're really going off-road, actually off-roading and might need extra range. Or hopefully if you ran out of range and then you needed to charge the battery to get to the charger. Like if I'm stuck in traffic on the Jersey Turnpike. Okay. I'm intrigued. I mean, I'm scrolling through this website. This website is extremely elaborate and frankly probably costs as much as the car is this is super it costs more than the car because it doesn't exist this is a crazy elaborate website so shout out to them
Starting point is 00:26:11 for the website but um i'm scrolling through i'm looking at the pickup truck specs body on frame it says pure electric models offer up to 350 miles of range and then the extended range models offer 500 miles of range or more through the built in gas power generator. So fun fact, we're testing an EV or a hybrid right now that's doing the exact same thing. It's called the Lee auto L nine that has a gas generator. It's the new, it's the other one, not the mega. Oh yeah. So the L nine outside has a, I think it's like a thousand kilometers of range when you come or like 1400 kilometers combined, think it's like 1,000 kilometers of range, or like 1,400 kilometers combined. But it's always driving from the electric drivetrain.
Starting point is 00:26:49 The battery just either charges up via regen and plugging in, or the gas power generator. So you're always driving on the instant throttle and the efficiency that comes from the electric drivetrain built in. But with a little bit of peace of mind that if you need to go, you don't have to plug in. You can just fill up with gas and the generator can get you some more range. I like that idea. It's cool. There are others that do that as well. The other question mark is like,
Starting point is 00:27:14 okay, is this company going to actually figure out how to manufacture these and ship them? Question mark by 2027. We'll see. If they can execute on it like they did on this website it's going to be an incredible truck yeah i need to you are not kidding about this website it starts with a video which is like i'm not always huge into videos but when you scroll down and the cars drive at you based on your scrolling and then swap into the old scout yeah that is pretty serious
Starting point is 00:27:42 level of whoever is the web designer there shout out this is incredible we'll know where all the money went when they don't deliver yeah this reserve now button down here might be going straight into this uh internet or the website design really serious oh my goodness so when you go to reserve you can buy the electric only version up to 350 miles of range or you can buy the electric and gas version and it's a hundred dollars and it is refundable until your order is confirmed options and pricing may change i think yeah i i see the rivian comparison for sure a lot of the colors look like rivian a lot of the shapes a lot of the general vibes of outdoorsiness and adventure look like rivian so that's great
Starting point is 00:28:26 people love that i mean this truck looks like a rivian from the side yeah from the side like every shape of the every part of it pretty much so yeah the question is like do you think this will get there or do you think uh ford will make the bronco electric first like what's gonna do what's gonna happen first who knows but i like it it's cool i think ford will announce the electric bronco before the ships and then just who ships first yeah because i remember the rivian was announced and the cyber truck and they were just kind of like which one will come first the rivian came out first and then the cyber truck came out after so people were just kind of like trying to pick between them people meaning me um so it's curious to see like is are people going to put money down for the
Starting point is 00:29:06 scout 100 bucks kind of nothing so they can just sort of drum up reservations and attention and that's great but then yeah what happens between now and when they ship we shall see i don't do you think ford's gonna do an electric bronco i thought recently they were like kind of cutting back on some of their ev stuff and well i wonder if the Bronco is going to be, I think they should do a Maverick because that's so well selling. I think there's a couple of things in their lineup that would be awesome as EVs or as hybrids like this. Both of those,
Starting point is 00:29:34 I think the Maverick, I think the Bronco. And I think the audience of people who like the Maverick and the Bronco and associate it with the outdoorsiness that the Scout is trying to have, there's like a big overlap there. Yeah. Here's's my i was talking about this with miles the other day do you know the silverado has the and i know this isn't just the new silverado uv they did it in the avalanche i think where the like what do you call it where the wall behind the back seat yeah yeah midgate maverick would be awesome because like it's smaller it's not an absolutely
Starting point is 00:30:06 absurd size truck but i'm assuming the bed of the truck would be about the size of like a tacoma not to mention that's some fire alliteration right there midgate maverick midgate maverick that's kind of sick do you know what the size of the maverick bed is probably about four or five feet 4.5 foot but it doesn't matter because everyone who owns maverick is not using the bed no we know the data's we have the data people who own trucks do not do truck stuff we know for a fact for the most part don't lie f-150s by the most part are um family haulers exactly but you know it'd be even cooler than an electric maverick what if we brought back the 90s ford ranger and electrified that thing yeah wait if you want to talk about bringing back old things and electrifying them i got something for you wait were you here
Starting point is 00:30:57 for the f-150 the old f-150 ev no you have 100 i know100. I know. I was so mad I missed that. The F-100 was incredible. I'm talking about the Ford Ranger is a pickup truck the size of a thimble. You can fit it in your wallet. It's so small. And this is what we need. Like it only has two seats. There are multiple configurations across the 90s.
Starting point is 00:31:19 But this thing is cute and puny. Is this not that much? What is this size compared to a maverick uh let's find out america wants big trucks unfortunately yeah i know that's why i like the maverick because there's a trend going towards smaller trucks still trucks but smaller there's the hyundai santa santa fe i saw one today santa fe or santa cruz santa cruz yeah santa cruz is the truck yeah i love that i saw him today small it's but is that popular at all it's a foot and a half shorter it exists the old rangers is that the once a day at least oh thank you is that like
Starting point is 00:31:59 versus the like the new maverick was the old Ranger, is there a four-door version? There is. It's shorter than the four-door version by a foot? I would assume it's probably about the same size as the four-door version. The four-door version of the Ranger is still a few inches shorter than the Maverick. Okay, so about the same size. Yeah, small trucks. I mean, the Rivian's a small truck.
Starting point is 00:32:21 No, it's not. What are you talking about? It's like a Tacoma. I promise the Rivian is a small truck. Compared to some other gigantic trucks. No, I mean, the Rivian's a small truck. No, it's not. What are you talking about? It's like a Tacoma. I promise the Rivian is a small truck. Compared to some other gigantic trucks. No, I mean, yes. Like the default truck, the full-size truck that when most people see a pickup truck that they get is an F-150. And to us, it's massive because, yeah, it's massive.
Starting point is 00:32:41 That is the normal size truck. There are larger trucks and smaller trucks. The Rivian is definitely smaller. And there are bigger bigger trucks there are hummers and silverados and others and the maverick and santa cruz are significantly smaller than the rivian though what is significantly in like size or just like full size i don't know if it's that i have a question that i think will tickle our brains a little bit yeah what is the lightest an object can weigh and and it is still massive massive yeah like for us to describe it as massive or excuse me actually let me i i think i'm actually asking the opposite question that i mean to ask like because you're saying the rivian is not a
Starting point is 00:33:19 massive truck right i'm saying the rivian is a smaller truck right but how how heavy does something have to be before we're like no that's massive regardless of size how heavy does something have to be before we're like no that's massive even size out of the equation just wait that's hard well there's so many categories i don't know yeah but just before something i'm not talking about the depth i'm just before it feels massive before our soul goes that is massive just vehicles no anything anything any object regardless of size what is the weight what is the weight point where there's like bumblebees that weigh one ounce then there's the massive two ounce bumblebee fair enough fair enough but but i you know is it a ton? Well, a ton is massive. It depends on the object.
Starting point is 00:34:06 I'm looking for our souls here, man. You know what I mean? Put an F-150 up and tell me. No, no, I don't disagree. I only bring this up because the Rivian is 7,100 pounds. Definitely. All the electric ones are heavier. The Cybertruck is less massive.
Starting point is 00:34:21 So how do we feel about that? The hard EV battery is 6,000 pounds. EV battery with weight is tough. Just throw weight in a total mixer. I think it's fair to call all of these things massive. The F-150 weighs much less than the Rivian, but no one would
Starting point is 00:34:38 say it's less massive. It's way bigger. They're not actually talking about weight when they say massive. I know, but I'm just trying to open up our brains and our hearts to like, maybe it's all massive.
Starting point is 00:34:53 Yeah. Well, I hope the Scout happens because it looks cool and it seems to have a nice system. You know, the hybrid thing is cool. I think a lot of people want that. So I hope it happens. Now you can have an EV
Starting point is 00:35:03 with one of those cool gas tank accessories on the back that you never use, but it's not totally pointless. So you can still tell people you go off-roading without telling them you go off-roading? Sure. Someone needs to put a snorkel on it. I want an EV with a snorkel so bad. I've just realized we only have
Starting point is 00:35:20 two more headlines in here, so one of these better be long. Actually, both of them better be long. I don't know which one I'm going'm gonna get please give me the blue sky one youtube scrolling feature where is that one yes did you see this no what's a youtube scrolling feature so there's a one of those feature flags that they test on random users but don't necessarily roll out that they do all the time. And they're testing one right now where as you're watching a full-scale YouTube video
Starting point is 00:35:50 on your full-scale computer, if you like scroll down, it just, it TikTokifies full-sized videos. Do you guys have it? Because I do. You have it? Mm-hmm. And so, okay, here, I'll just show you.
Starting point is 00:36:03 Ready? Also, wait, it's only phones. No, it's only phones. It's only Android phones, I believe. Oh, okay. Right so, okay, here, I'll just show you. Ready? Okay. Also, wait, it's only phones. No, it's only phones. It's only Android phones, I believe. Oh, okay. Right now. Right now is what they're testing it on. Okay, sorry.
Starting point is 00:36:11 So right here, you know, like a little bedanza disc golf, but swoop. Now we've got- So it's auto-playing. I don't know who this is. Disc golf law. Swoop. Hank Green. How long until we get to wave one?
Starting point is 00:36:22 Let's see. Joe is Hungry, best channel on YouTube. Joe is Hungry is the best channel on YouTube. These are not random. These are related videos. I think it's essentially a new way of scrolling into your related videos. Recommended videos. Yeah, recommended.
Starting point is 00:36:35 You know, hockey. I don't hate it. We haven't hit waveform yet. It's because I watch all the waveform episodes, though. I wouldn't recommend that. Good call. Get saved. Yeah, I'm interested in this i
Starting point is 00:36:45 think it the immediate reaction is this feels like tiktok and that's not a good reaction in general yeah well to us but youtube is like yes it's yes perfect that's exactly what we want to hear okay what if they changed it so that as you swipe it goes to the most watched part of the next video would that change how you feel about it that would be awful terrible don't give them ideas i know they're listening engagement spiking uh man can i throw out my why i don't think this is that bad okay sure why i hate it and why i don't think it's that bad okay so normally if you're in full screen the best way to get to another recommended video is you either have to get all the way to the end cards.
Starting point is 00:37:26 But let's be real. A lot of YouTube videos, the last minute might be a little bit of like an outro that I don't always watch. And I won't get the next related videos or in my end card until it's all the way at the end or have to get out of full screen. So I can take the risk and just swipe up and I don't have to leave full screen and I could get there. My biggest issue with it right now is I didn't even know this was a thing and I've randomly swiped away in a video I'm actually watching
Starting point is 00:37:52 because I like, I try and swipe down for a notification. I do that all the time. I'm like, I saw a notification in full screen and I try and just swipe down the top to get to my notifications and I swipe into a video and I've lost my place. So if you swipe down it also- Either way. It it goes up or down yeah oh i don't like that yeah yeah up or down is crazy it should only be well i guess tiktok is up or down well yeah but
Starting point is 00:38:14 down is that's if i'm like trying to swipe from this yeah yeah oh yeah but then i'm going up so either way history yeah so it's like a tiktok carousel now yep yeah yeah the thing that youtube has always had that i feel like has been saving us from the brain rot of the current internet meta is the fact that you still have intentional content consumption where you are picking something to watch and yes there is an algorithm that is like serving up options of things that you watch and sure sometimes you just click on whatever is available because you just want something to play but i think that many of the problems that we have in the world right now are because people are just being served stuff and having no intentionality behind what they're consuming biggest video website ever, right? But for some reason, they feel the need to also chase other media.
Starting point is 00:39:24 and Netflix and TikTok because they feel like threats, but they constantly introduce either experiments or features that to me just feel like, what if we were more like Netflix? If you go to the YouTube summits and you listen to the way they talk about YouTube on TV, like they are constantly thinking about Netflixifying that experience and having these huge high res, like,
Starting point is 00:39:40 you know, cover art things, which it's nice, but it's, that's chasing Netflix. They also chase tv all the time they try to like intermingle the talent bring tv talent to youtube and and put youtube talent on tv and they have tv features like they do that all the time and it doesn't
Starting point is 00:39:56 shock me at all that they're doing a tick tock thing obviously shorts has taken off but like why not longs too like just they're trying everything so yeah it's just the thing that youtube's always willing to do which i i guess you give them credit for being willing to you know change things up because you could be the same forever you could be vimeo but they're trying new stuff so good for them i guess that's the one thing they have not tried to be vimeo yeah it's true they don't have to be vimeo nope yeah there's a uh's a Mark Zuckerberg quote that is really relevant here, which is in 2012, he said, if we don't create the thing that kills Facebook, someone else will. That's a valid.
Starting point is 00:40:38 Yeah. Well, yeah, that kind of goes off. What you were saying was like, they're scared of these other options. I think that that's definitely an element for things like shorts, maybe we're like, oh, we have to or AI or whatever. All these companies are like, if we don't do this, we're going to be left behind. I also think since they're owned by Google and their stock has to keep going up, they have to look at every possible category and say, hmm, 2% of Americans consume this content. But what if they consume this content on YouTube instead? Right? So that's just, they're looking at all the available markets that they could just trounce on and replace that category completely.
Starting point is 00:41:15 Yeah. And that's why they're doing TV and Netflixifying everything. It's fun to watch. Like the occasional, like, you'll see like a big push from them to like bring traditional Hollywood celebrities to YouTube. You'll see like a big push from them to like bring traditional hollywood celebrities to youtube you'll see will smith and ronaldo and all these people start youtube channels and you're like who's this for yeah and you're like well i guess it's the people who are
Starting point is 00:41:36 watching them on tv right and now they're going to be on youtube mission accomplished well and everyone has smart tvs now you know so it like, what if you could watch everything on the YouTube app instead of the individual things? I exclusively watch basketball on the YouTube app. Yeah. And there's YouTube TV, too. So I watch games on YouTube TV, and I watch highlights and analysis on YouTube. And I'm in their universe the whole time.
Starting point is 00:42:00 I never leave. I don't even need a cable subscription. Elon Musk thought he could make the super app, youtube's out youtube's out here making the super just alphabet does it feel like youtube kind of like makes these change or tries to chase these things and then just kind of gives up on them yeah like it's also youtube red and all the things they were like let's attack tv our own stuff just kidding and like live yeah live streaming and gaming they were really hard into like twitch let's pay for all these twitch streamers and bring them over and like and just i don't really care anymore that's a classic google move some of
Starting point is 00:42:34 it it's totally yeah some of the shorts works shorts is there and it's competing with tiktok yeah a lot of the other stuff feels uh there used to be a whole separate youtube gaming app yeah i remember that i remember that that was like i remember sitting in my office chair and reading the article about it and downloading it and being like yeah let's see how long this one didn't hook so well but youtube music still exists so maybe that you know well becca still listens to every podcast on youtube music so people who use youtube music was birthed off the backs of giants and when i say that i mean google play music yeah which so now they're competing against the beautiful application here we are yeah competing is a strong word yeah trying to bring people having an option yeah
Starting point is 00:43:18 yeah existing so i'm surprised there's no youtube messaging app one thing mariah brought up with this that i didn't think about was that thumbnails wouldn't matter in this situation. Yeah. I mean, this is the insane thing to me about TikTok, shorts, all short-form content in general. It's like you have no control over how the algorithm is going to serve your video. Whether or not you can optimize certain parts of the video to have things that maybe the algorithm likes i don't know that's also a terrible way of making content that makes everything horrible uh but when you just have short form content like this it's like or
Starting point is 00:43:55 just infinitely scroll baby can you speed this up i'm trying to optimize for the next 30 seconds of the podcast okay i'm just yeah i'm just i don't know the more more you strip from the creator's presentation, it's not good. I don't like it. Have you guys seen Minority Report? Yeah. We're heading towards a future where consuming content is just like the precogs. We're floating in the milk
Starting point is 00:44:19 and then something gets served straight into our brain. We're like, we're all like that a lot right i do i don't think this is as big of a deal like this isn't something you still ultimately have to be inside of a video already that you've clicked on on the home page to even get to this part to me it's mostly just a quality of life blunder because it i can accidentally switch out of a video right i'm actually enjoying totally and then i have to go find the spot because like every time i've done it it hasn't brought me back
Starting point is 00:44:51 it's brought me back when i flip back i'm at the start of the video and that's really annoying i'm so sorry that you're in this experiment stop experimenting with yeah i'm assuming this will not be available for kids either i don't think this is personally i think this will not be available for kids either. I don't think this is... Personally, I think this is not going to work and they're not going to roll it out because I think they're going to find that YouTube as a platform is a more intentional platform at all.
Starting point is 00:45:15 Well, I'm just thinking because I know they don't let kids use autoplay. So I'm curious. Is this the same thing? They're already surfing, just like us. Is this different? So they're already surfing just like us. Is this different? I guess YouTube autoplay is basically doing the same thing without the swipe.
Starting point is 00:45:32 Yeah. Yeah, as far as I can tell. I don't know if the engine for what it recommends for a swipe is different from autoplay, but it feels kind of like it's the same thing, but just a voluntary I'm done two minutes in versus just getting to the end. Probably. I guess it's the same thing. It's kind of the same thing, just a voluntary I'm done two minutes in versus just getting to the end. Yeah. Probably. I guess it's the same thing. It's kind of the same thing. Just a different movement.
Starting point is 00:45:48 Yeah. Wait. So would it swipe irregard? Wait. Oh, but this is for mid. Now I'm so curious. Wait. Would it not autoplay if you have this feature?
Starting point is 00:45:56 Would it swipe anyway? It would probably autoplay at the end of the video if you just let it play through. But if you swipe, then it's just going to the next. Right. But there's already a next video arrow on the screen. It's probably the same video. It's probably just another. another it's probably there's just two ways of getting to it yeah that'd be my guess kind of like on tiktok have you ever noticed when you're on a thing and you try and back out of the app it just goes to another video to try and keep you in if you always
Starting point is 00:46:17 swipe up it's the video you tried to back out of all the back button doing is swiping to the next one and trying to catch your attention as fast as possible yeah there are these new gesture paradigms that a lot of these applications that we've grown using kind of created like tinder created the swipe right equals yes swipe no equals no paradigm and now everything uses that it's the same kind of thing tiktok kind of created the swipe up to keep doom scrolling or keep uh brain rotting so it works now we're here it's very effective highly effective highly effective highly effective uh okay how many more headlines do we have two two so two more after the break that's up to you we either do one now break or two after the break i think either way it'll work. Let's do both after the break.
Starting point is 00:47:08 Aw, yeah. All right. So earlier in the episode, we talked about a car company that doesn't exist anymore that made cars that don't exist anymore. Scout, which I looked it up. Scout was owned by a tractor company. That's pretty hilarious, right? Harvester International.
Starting point is 00:47:22 But now I have in front of me four cars that don't exist anymore and i need you to tell me which one isn't real which one did i make up a the reno le car that's right the car is called le car b the amc gremlin c the isuzu mysterious utility wizard d the subaru brat or e all of these are real oh gosh i hate this oh no all of the above uh damn i don't recognize any of those that's tough well you've never heard of the... Oh, sorry. My bad. The Isuzu Mysterious Utility Wizard was sold in the U.S. as the Honda Passport. But outside of the U.S., it was the Isuzu Mysterious Utility Wizard.
Starting point is 00:48:13 If it is real, that is. If it is real. If it is real. Yes, in the U.S., Honda Passport. I hope that somebody has painted their Subaru bright green. That'd be great. Wait, does Honda love the letter P, I'm just realizing? Pulsar.
Starting point is 00:48:27 Prologue. Prologue. Pilot. Pilot. Panda. Accord. Pivic. Accord.
Starting point is 00:48:35 The Honda Pelement, are you kidding me, guys? We all know Cadillac loves Q. The Honda Element should be an EV. No. Why? Because it's a car meant to get wet. What's wrong with it? EVs can get wet.
Starting point is 00:48:48 Not like the Elements. The Element was like, you're supposed to hose it out on the inside. Yeah, the Element has a drain. They should just make the Honda Lithium. Or Cobalt. I think it's a good time to take a break. We'll be right back. Support for the show today comes from NetSuite. Anxious about
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Starting point is 00:50:02 So you can download the CFO's Guide to AI and Machine Learning at netsuite.com slash waveform. The guide is free to you at netsuite.com slash waveform. netsuite.com slash waveform. It's winter and you can get anything you need delivered with Uber Eats. Well, almost, almost anything. So no, you can't get snowballs on Uber Eats,
Starting point is 00:50:22 but meatballs, mozzarella balls balls and arancini balls yes we deliver those moose no but moose head yes because that's alcohol and we deliver that too along with your favorite restaurant food groceries and other everyday essentials order uber eats now for alcohol you must be legal drinking age please enjoy responsibly product availability varies by region. See app for details. I am so dreading groceries this week. Why? You can skip it.
Starting point is 00:50:50 Oh, what? Just like that? Just like that. How about dinner with my third cousin? Skip it. Prince Fluffy's favorite treats? Skippable. Midnight snacks?
Starting point is 00:50:58 Skip. My neighbor's nightly saxophone practices? Uh, nope. You're on your own there. Could have skipped it. Could have skipped it. Should have skipped it. Skip to the good part and get groceries, meals, and more delivered right to your door on Skip. All right, welcome back. We have two more headlines, and David really wants to pick one of these.
Starting point is 00:51:18 So let's see if he can grab it. Oh, this is so dramatic. Yes, I got it. What is it? Okay. The headline says blue sky influx. Here we go. Here we go.
Starting point is 00:51:31 Retention graph. Here we go. You guys know how much I love protocols. Buckle up. So in 1957, this thing got launched into space. Wait, first of all, is this real? Because here's what happened. I saw this on my timeline.
Starting point is 00:51:47 And it was like a headline that said a bunch of Taylor Swift fans are leaving X to go to the sky. That is also a part of it. And I read that headline, and I was like, no, they're not, and I kept scrolling. Am I wrong? Okay, so when you say they did, was it like a few dozen of them? Was it like 150 of them?
Starting point is 00:52:07 When you talk about Taylor Swift, a dozen is not a number in that scenario. You are talking tens of thousands, hundreds of thousands. They operate exclusively in 500K units. I guess I'm operating on the tech blog scale of we need to report on a trend. And if I see five tweets about this,
Starting point is 00:52:25 it's a trend. Sure. Is it more more than that i agree with you that too many people write articles based on like one tweet right i agree with that but i also think a lot of the old like tumblr-esque just like very quick stan-esque accounts are on twitter and taylor has a or had a very large Twitter uh following but now does not tweet I haven't fully followed it but like I would not be surprised if they moved to blue sky okay okay to do that somewhere else I doubt it okay okay so uh yeah okay so basically every single time x does anything which is all the time uh people leave and so basically people have been leaving that for blue sky recently every time they make a flunder or people just want to leave the platform and also it used to be that people were flocking to threads but people are finally realizing that threads is just
Starting point is 00:53:25 tiktok for words because threads does not give you very much control of what you're saying like at all there is technically a follower feed on mobile but you can't default to it so you're always going to go to the algorithmic feed uh it's a lot of people just from instagram and facebook there's a lot of random out of context threads. Engaging farming? Yeah. And then the algorithm is like incredibly strong at if you engage with anything by even like clicking into it just to read the comments, it's going to serve you a lot more of that
Starting point is 00:53:56 stuff. Can confirm. So on threads, it's really easy to just see a lot of stuff that like, you know, you click on because you're like, what? And then your whole feed becomes that. Right now, is like you live in new jersey you want anything that just says the word new jersey i got more of that yeah so also you know i think people um are realizing that another meta platform is maybe not where they want to grow their audience at and this kind of sucks because we did an entire episode
Starting point is 00:54:25 on ActivityPub, which you should go watch. It is a really cool protocol that a lot of things are starting to use. But Threads currently is kind of the bastion for ActivityPub because it has 275 million users as of last week. But in the last week or so, we just hit 14 million users on Blue Sky and now 15 million users on blue sky and my entire threads feed probably just because i engaged with posts about it are just people saying i'm going to blue sky here's my new handle so so it's like a super high frequency echo chamber creator yeah what threads is Yeah. There's a guy that made that statistics website that just tracks blue sky likers and users and posters over time.
Starting point is 00:55:10 And so just in the last couple of weeks, they've weeks, they've gained like tons of users. How many is tons though? They're up to 15 million. And they gained, I think I saw they gained a million or something. They gained like 2 million in the last week. And then they gained a million when Brazil got temporarily banned from X. That was a few months ago? Which was like, yeah, like two months ago or so.
Starting point is 00:55:30 Okay. So I don't know. I mean, I think it sort of feels like they're growing. Blue Sky is very cool. They use this protocol called the AT protocol where basically you can have your own custom feeds and you can kind of control the way the algorithm works. It's almost the exact opposite of Threads because Thread is just like, we're going to do the algorithm for you. And on blue sky, you basically create your own algorithm. Uh, they have this feature called starter packs, where if someone that you follow decides to make a pack of people that they follow,
Starting point is 00:55:57 you could just instantly follow all the same people. So it has a lot of onboarding features that I think people really like, and it feels exactly like the old version of Twitter. The interesting thing about competing protocols is always going to be that there's a long period of time before we see anything that universally wins out. Unfortunately, ActivityPub is like the protocol that's published by the W3C, and so it's not owned by anyone, and that's awesome. Unfortunately, BlueSky is owned by Blue Sky and the AT protocol is open source but it's still owned by a company. Like Blue Sky is still owned by a company.
Starting point is 00:56:34 So kind of pick your poison. I don't know if we're ever gonna get back to a point where we had the same social media that Twitter used to be. I don't think that's ever gonna happen again but it's just been really interesting seeing people kind of like moving around We had the same social media that Twitter used to be. I don't think that's ever going to happen again. But it's just been really interesting seeing people kind of like moving around with all these different options. Yeah.
Starting point is 00:56:53 This website is really interesting. Yeah, I'm trying to contextualize what 15 million users looks like and like that rate of people joining per day. The bottom of the website, maybe we can link this in the show notes shows followers per user percentile so if you have six followers you're in the 75th percentile of all the blue sky and if you have 400 followers you're in the 99th percentile of all wow so there's lots that just means there's lots of new people yeah because most people have zero followers right just joining and like hopping around following a few people so yeah yeah that is that is indicative of activity yeah i specifically like that you can just default to the following feed and just look at everything all the people that you're following there's also a popular with friends option which is algorithmic
Starting point is 00:57:36 but based on the people you're following which is a nice sort of like you know narrow version of that and then there's discover which is what's popular and then you can follow your own feeds based on feeds that people create so i just it's very intentional social media which is very cool you don't have it defaulting to the dog pics feed it's funny because there's a picture of a dog on his screen right now from tom warren um but yeah i don't know it's fun i do you have it on your phone i do have the app the app is really good it actually was originally only on yeah i was on it when it was invite only and messed around for a while but that was not a great experience um yeah because that felt like a lot of kind of what threads feels like right now which is like hey i'm new to threads who can i find here that's like cool to
Starting point is 00:58:20 chat with or whatever which is kind of weird but. I've been on threads a lot more lately. I don't really like it. Yeah, because it's addictive. No, well, that's the thing I don't like. I've stopped. I took Twitter off my phone. I put threads there, and I've been calling threads
Starting point is 00:58:36 like the nicotine gum of my social media experience right now. I just want to scroll. If Twitter was the cigarettes that I was using all of the time, I'm like, I need to stop Twitter. Let's go on threads and it's like and it's basically like oh i i press i put it in the exact same spot on my phone where twitter was so i just default click it and then after like three posts i'm just like i don't need to do this and then i don't do it
Starting point is 00:58:59 yeah and then it's it's slowly weaning me off of that level of like quick post social media. And now I just play the Pokemon card game instead. Yeah, yeah. Which is really good. It is really good. After we talked about it. The thing I love about Blue Sky right now is like the alternate feed. So I can use a feed just for looking at news for the podcast.
Starting point is 00:59:17 And I can also use a feed for what my friends are talking about. And when you go to the friend feed or the following feed, yeah, not friends, just the following feed, you can kind of scroll down until you like, oh, I recognize that post. Oh, the last time I opened it, that was the first one. So now I'm done. And then you get off. Chronological feeds.
Starting point is 00:59:33 It's great. I miss Google Plus. We could have had it all. Google Plus was the Google Glass of social media. Think about it. Think about it. It was ahead of its media. Think about it. Think about it. It was ahead of its time. Anyway, it's fascinating.
Starting point is 00:59:50 It is growing a lot. I kind of think where they fumbled was they kept it invite-only for too long. There was a period of time where it was extremely hype because it was invite-only. But if you do that for too long, I think ARK also had this issue
Starting point is 01:00:02 and many applications will have this issue where they just keep it too closed off for too long and then alternate alternatives pop up and people lose interest and if they'd opened it up like four or five months earlier i think that they would have had a lot more growth but it's interesting to see their growth right now anyway yeah um yeah so i feel like social media is just turning into this thing of like you get really into it then you don't really want to use it anymore but you kind of have to keep it around for some sort of contact with a couple people at this point now facebook and twitter it's just like i've realized i know people on there where that's the only way i can contact them so i have to keep
Starting point is 01:00:37 them but maybe i should just ask for their email yeah yeah email is forever i don't post on my personal facebook but it is like it's all my family it's an era of communication basically yeah yeah anyway yeah it's really interesting to see that grow keep tracking it you pick you want me to pick yeah make make sure it's a good one yeah make sure it's about protocols that's right it's about pro it's about sure it's about protocols. That's right. It's about Pro. It's about Pro. It's about Final Cut Pro. Final Cut Pro updates is the last one.
Starting point is 01:01:17 And, God, I'm so torn. I have so much to say here. Where do I start? It's a big update. Okay. Perfect that this is at the end. I'm going to try to keep it as short as David's Blue Sky context. How about that? Okay. So I've been reviewing this MacBook Pro, right? M4 Max. It's the equivalent of the M1 Max that I've been using for years.
Starting point is 01:01:37 And I've been teetering on, is this finally the one I should upgrade to? It's very much faster. Wow, this nanotexture is so great. It's got Thunderbolt 5. It's future-proof. I think this might be the one. I don't need it. Maybe I should get it. Final Cut Pro updates come out. Really, really solid updates. I think some of us saw this coming because there were some sort of teasers in the keynote, but it's Final Cut Pro 11,
Starting point is 01:01:58 and the main new feature is called Magnetic Mask. If anyone's been editing videos for more than a few years, you've at least dabbled in or heard about rotoscoping which is a very difficult manual technique but to cut out the subject of a video right so if you've had if you have a photo of the subject in the front you know photoshop has gotten advanced ai tools to cut out the subject it's gotten better and better over time it's really super good now there are like pixel meter tools that do it now but in video it's always been this thing because the subject's going to move you have to do every single frame and so rotoscoping is a technique to cut every
Starting point is 01:02:33 single frame often excruciating amounts of time to do this but with the advent of these ai tools it's become a plug-in away like motion vfx has, I think it's called M-Roto AI, where I click the subject and hit track, and it analyzes, figures out what the subject is, cuts it all out, and then moves forward a frame, cuts it all out again, moves forward a frame, and just goes, goes, goes, goes, goes, and does the whole thing for me.
Starting point is 01:02:58 Really, really impressive stuff. Magnetic Mask is this all built into Final Cut Pro now now and i haven't actually tried it yet but i assume that this will take advantage directly of the improved neural engine on the m4 max chip which is making me really want this laptop so i can do that more so that's the main thing that's the number one headlining new feature, AI powered, essentially rotoscoping, but they're, they're branding it magnetic mask, cool tracking. Great. There's also AI captions and translation. So you can basically create a transcription in any language of, I don't know about any language, but it seems like multiple languages based on what I've seen, which is very useful because I don't trust YouTube auto-generated captions.
Starting point is 01:03:48 So for every single video, I pay a service that has a human go through and create and type out manual captions for at least in English every single video. It costs me like 50 bucks a video. I do it for every video. If this is good, saves me 50 bucks a video. AI. If you trust it. If you trust it.
Starting point is 01:04:09 I will be trying it and seeing if it's as good as YouTube's or as good as a human's. We shall see. There you go. AI taking a human job. And then the last one is AI or spatial video. You can edit spatial video now on Final Cut Pro 11, which is great. If you're shooting a spatial video on your iPhone and you want to shoot it into your Vision Pro, then this is how you'll do it.
Starting point is 01:04:28 Fantastic. $300, Final Cut Pro 11. Very exciting for me. I think this is the last nail in the coffin for my M1 Max laptop. I think I now have to get the M4. Do you think that this is a big enough upgrade for them to warrant the entire version change i think the amount of upgrades required to to warrant a version change gets smaller every year yeah in the same way that like android gets a bunch of tiny upgrades and they're like it's android 15 or whatever it
Starting point is 01:04:58 doesn't final cut pro 10 has been around forever so long yeah that i feel like you would need sort of like a visual refresh yeah it's been like 15 years hasn't it Final Cut is very old I would say that you could argue that this new advent of AI features is a good enough inflection point to warrant a new number
Starting point is 01:05:20 I think there's going to be more AI features in the future and I think this is the first new AI features and you can go alright 11 for this Trivia Adam and Ellis when did Final Cut Pro 10 2011 cut they looked it up to We all looked at 21st 2011. Yeah, it's been okay new trivia question. When did Final Cut come out? I know this don't look it up. What do you think it came out? It came out
Starting point is 01:05:46 It came out after hold on hold on hold on are we okay wait are you talking about when did final cut come out or when did apple when did final cut apples first published because it was a thing before apple purchased it it was a yes i would say when it was Apple's Final Cut. Okay. Apple's Final Cut came out in 2000. Nope. In 98. 99. Yes, 1999.
Starting point is 01:06:15 Close. It's been 25 years. Yeah. Oh, they did, they developed, okay, they acquired it in 98, but they released it in 99. Yeah. It was first on stage in 99. Yeah. So, yeah.
Starting point is 01:06:27 Final Cut is old. This is a new version number. I think it's fair that it's 11. It's a whole bunch of new AI features. I'm going to be trying Magnetic Mask. I'm probably going to add this to the laptop review before it goes out because I think it's that interesting. I want to try it. Hopefully, I can get my hands on it.
Starting point is 01:06:47 There's also a new Final Cut Pro for iPad improvements, including AI enhance for light and color. You hit a button, it looks better. Whip-de-doo. Adding new stuff to the content library, new effects, new transitions, et cetera. And Pencil Pro haptics and new inks for live drawing. Which is cool. Five new inks. I still want to try editing a podcast on an iPad Pro.
Starting point is 01:07:03 It would be so difficult. I'm sure it's possible. They have it on iPad Mini as well now. Oh my God. I wouldn a podcast on an iPad Pro. It would be so difficult. I'm sure it's possible. They have it on iPad Mini as well now. Oh my God. I wouldn't do it on iPad Mini. I hate myself that much. Of what Final Cut Pro looks like on iPad Mini. It's very funny.
Starting point is 01:07:14 Really funny. Yeah. There's new Logic Pro improvements as well. Ellis might find it interesting that the Quantech Room Simulator is coming as a free update. The most acoustically accurate room simulator reverb generator ever. That's going to be built into Logic Pro, allegedly. As well as plug-in search and some new sounds and built-in stuff as well. And Final Cut Camera is getting an update.
Starting point is 01:07:38 HEVC log recording, so you don't have to do ProRes log. You can do HEVC log and get more color, space, more dynamic range, but still smaller file sizes. Great. And live LUT viewing on it. Live LUT previews, 4K 120 from the iPhone 16 Pro and Pro Max. Yes. But yeah, I'm excited to try Final Cut
Starting point is 01:07:56 Pro 11, and it may be, yeah, the reason that I upgrade this laptop, and I'm very curious to play with magnetic mask. Now, you said you think it's for using the new neural engine yes there's no confirmation that it has to be on no so the deduction the reasoning i'm using is that this is apple's own app it is specifically it's ai powered obviously and if anyone has the ability to plug directly in to the neural the neural cores and you know m4 series chips it's it's the final cut team and they get to play with those chips and
Starting point is 01:08:33 hopefully maximize its efficiency and the neural engine on this m4 max chip is i think either twice or four times as fast or something crazy as the m1 max so that's great cool you should do an export test on both i think i should do a tracking test because exports are already faster i've already done export test is twice as fast but the adding a mask and like masking an effect or just like i want this subject to have this behind it separate the layers do the tracking for this 30 second clip how long does that track take is it it real time for AK, for ProRes, for red footage? Like I want to try
Starting point is 01:09:06 a bunch of tracking stuff. If it's four times as fast on this laptop, that's worth it. So yeah. Cool. That's the last headline. It is.
Starting point is 01:09:16 We have one more thing in the hat though. It is kind of in the hat. What? Is it someone's birthday? It is a piece of fan art that we got sent that is really awesome i think we all shared this but we haven't shown it on the pod yet but someone made waveform podcast fan art with a bunch of different sayings and all of us
Starting point is 01:09:36 with our sayings of the internet yeah what are the different ones i just noticed i'm sitting in exactly the same position that they threw me in right now it's a me so it says ellis is saying the great state of california nailed it adam saying trivia dude i'm saying no david is saying bad no don't do that did you say that or did ellis that was you okay yeah i'm saying i like my dominoes and I like my pizza. No notes. No notes, yeah. And then Marques is saying, you can do what you want, kids. You can do anything.
Starting point is 01:10:11 There's also some other, bingo, let's go. It's a feature, not a bug. When did we say I can floss my teeth with 16 gigs of RAM? Only a few weeks ago. They're on then. Yeah, they're on. That's good.
Starting point is 01:10:24 This is wonderful so yeah very very cool piece of fan art thank you very much we do have a lot of uh waveform isms we do turns out maybe too many maybe too many or maybe not enough maybe not enough yeah we're gonna need a bigger piece of paper yeah we're gonna we're gonna print it out big and hang it up somewhere and just uh if you are if if you who made this are listening please do not stop making stuff because you clearly are very good at it. Extremely talented, yeah. I feel like a lot of the first things we all made were fan art or something.
Starting point is 01:10:51 This is the second piece of fan art I've seen that says, Shut up, Ellis, on it. That's pretty awesome. Interesting. Well, I think without any further ado, we should do trivia. Shut up, Ellis! Oh, sorry, sorry, sorry, sorry sorry sorry sorry trivia dude quick update on the score marquez and david tied with 23 a piece andrew running away with it with 27 whoa oh yeah let's
Starting point is 01:11:20 go i hope that extra trivia extravaganza completely messes this up. Oh, it will. Don't you worry. Good. Okay, so the first question. MIDI has velocity that has a range from zero to what number? Oh, okay. This might be a hint. It might not be, but actually all parameters in MIDI are constrained to this number. This doesn't work.
Starting point is 01:11:44 Specifically because it is the maximum bit depth possible in a MIDI word. Madagascar. Madagascar 3. Madagascar Escape to Africa. The Madagascaring. Are these now just things that Hans Zimmer has scored? Yes. Flip them and read.
Starting point is 01:12:05 What do we got? Oh, okay. We are cooking right now. Everyone has a different answer. David, what's yours? I put 128. I put 1,000. I put 255.
Starting point is 01:12:19 David, we got to talk about your answer. Yeah. David, we got to talk about your answer. Ellis, I'm not a musician. But you are a computer person okay okay so why did you pick 128 because it's half of 256 oh okay never mind well I guess we don't have to talk about your answer Marquez why did you pick 256 he picked 255 and why did you pick 255 zero is still a value because I was going from zero to 256 to 256 total which would be zero to 255 yes
Starting point is 01:12:46 which is a kilobyte which is an eight bit number sorry not a kilobyte so sure wipe that out there are so david midi is seven bits meaning that the maximum value described by a seven bit. Now, how many discrete values are there in a seven bit number? Two to the seventh? Hold on, wait, wait, wait, two, four. Seven bits? Eight, 16. A lot? Four, 128.
Starting point is 01:13:12 In seven bits? 127. There's 128 discrete values possible, but like you said, zero is a value, meaning 127 is the correct answer. Wait, there's 126 but 0 is a value? No, there's 128 discrete values in a 7-bit number, but 0 is one of those values,
Starting point is 01:13:34 meaning that 127 is the maximum. But can't 0 be a velocity? That's what we're saying. Velocity is... I mean, 0 is that there's nothing being played. No, that's what we're saying. It's 0 to 127, not 1 to 128. If you'd combined our logic, we would have got it. Yeah, but 0 is...
Starting point is 01:13:46 And if you put mine, there's 128. But that wasn't the question. The question was 0 to what? What was the highest number in the range? Yeah. Oh, come on. Yeah, that's why I put 255. That's why you put 255. Yeah, our logic combined would have got it.
Starting point is 01:14:00 Oh. Anyway, question number two. I need that one. You're done i need that when you're done too when you're right funky car time guys i'm gonna name four cars and you have to tell me which one is fake or if they're all real the reno le car l e car le car the amc gremlin the amc gremlin Le Car. The AMC Gremlin. The AMC Gremlin. The Isuzu Mysterious Utility Wizard, also called the Honda Passport. The Subaru Brat.
Starting point is 01:14:37 Or, I didn't make any of these up. All right, let's read them, boys. Marques, why don't you go first? The Gremlin. The AMC Gremlin made by American Motor Company is real. Wow. I also put Gremlin, which means I think I... Not only is the Gremlin cool, I mean real, but it is cool.
Starting point is 01:14:58 David? I put all of the above. That is correct. I didn't make any of those up. I know the Brad. All real. i was either between now i'm doing that i almost knew this thing but um i don't expect you to say reno like that unless you you know unless you didn't create it because that's how you pronounce it
Starting point is 01:15:18 damn i know the brat is real the brat is so sick and then when you compare yeah the brat is sick and then when you compared you said there's the Honda Passport version. I was like, Ellis isn't that deep in his own lore. I am sometimes. Yo, the gremlin is sick. The gremlin's sick. Look at the Renault Le Car. So now what everyone's like, oh, Ellis hates cars. Ellis doesn't like
Starting point is 01:15:37 cars. He's Mr. Train. No, I just named four of them. Oh, you like cars? Name every one. Name every car. Name every car. Lightning McQueen. With that, we will wrap this week's episode of the podcast. Thanks for watching. Thank you for
Starting point is 01:15:53 listening. Thanks for updating the score. Maybe trivia extravaganza coming soon. That would be really fun. Yeah, we gotta wrap this up. Very soon, yeah. Alright. Catch you guys next week. Peace. Wayfarform is produced by... Waveform is produced... Don't press it.
Starting point is 01:16:10 Wait, what is it? It's the buzz. Waveform is produced by... Boo! Waveform is produced by Adam Molina and Ellis Ruffin. We're partnered with Vox Media Podcast Network
Starting point is 01:16:20 and our triathlon music was created by Vain Self. It's kind of hard to explain because like you think of MIDI literally is like digital sheet music. Like there's no, it doesn't have a sound. You have to give it to an instrument, which can then read that sheet music.

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