Waveform: The MKBHD Podcast - Sara Dietschy's Creative Advice, Super Bowl Ads, & Google Glass 2

Episode Date: February 7, 2020

Today we take a look at insanely expensive Superbowl ads and how they compare against YouTube advertising. Then, we bring on our good friend and fellow YouTuber/Podcaster Sara Dietschy to give us (and... you) some shockingly useful creative advice. To wrap things up, we look at two big tech headlines with Google Glass 2 and Pocophone X2! Links: https://twitter.com/wvfrm https://twitter.com/mkbhd https://twitter.com/andymanganelli Sara Dietschy: https://bit.ly/2Ut2PO4 That Creative Life: https://www.thatcreative.life/ Google Glass 2: https://bit.ly/2vbp2Fv Pocophone X2: https://bit.ly/2GVPiq3 Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 Thumbtack presents the ins and outs of caring for your home. Out. Procrastination, putting it off, kicking the can down the road. In. Plans and guides that make it easy to get home projects done. Out. Carpet in the bathroom. Like, why? In. Knowing what to do, when to do it, and who to hire. Start caring for your home with confidence. Download Thumbtack today. What's going on, everybody? Welcome back to another episode of Wayform. We're your hosts. I'm Marques Brownlee. And I'm Andrew Manganielli. And in today's episode, we got a bunch of different
Starting point is 00:00:52 stuff. So we'll start off with some thoughts on Super Bowl ads coming from a YouTube channel's perspective and some other chit chat. Then we got our special guest, one of my favorite YouTubers, tech YouTuber and podcaster, Sarah Dietschy, which will give me some advice. And then after that, we got a couple of big product announcements we can talk about. So let's go ahead and dive right in. It's February. Let's go. Yeah. So we'll do a little recap first. I think there's only been two videos since our last one, and one of them isn't too enticing. it's just the diamond play button just the time and it's just the diamond play button um so yeah we've already thanked everyone for 10 million um we'll do it again yeah because it's amazing no it's unreal i i remember i i got an email from
Starting point is 00:01:37 my youtube channel rep like uh do you do you want us to uh rush this shipment of the of the diamond play button i was like there's no world where I say no to that so definitely yes let's just get that in here as fast as possible you guys saw the box in the unboxing it is the YouTube reward and I mentioned in the video YouTube is the only platform that does this and I think it's wild that they are they're one of the biggest platforms as far as creator-driven stuff where there's millions and millions of people uploading to it,
Starting point is 00:02:08 but Facebook doesn't give rewards to, physical rewards to creators. Instagram doesn't. TikTok doesn't. I don't think so. Twitter doesn't. So yeah, this was literally just YouTube's way of recognizing the channel
Starting point is 00:02:23 passing 10 million subscribers yeah uh it's funny because it came in on like a friday as we were leaving and yeah i wanted to see it vin and brandon were here and we all wanted to see it but you were like i want to do an unboxing i really want to do an unboxing so we had to all leave and not actually get to see it so i saw the video first and i was like there's no way that can actually be that heavy. And I came in, no one was here. I saw it on the table and I went to pick it up and I was like, oh my God, that might be almost as heavy
Starting point is 00:02:51 as the giant frame for 1 million. And that, wait, let's get the scale. Did you weigh it? I weighed the play button and it was pretty heavy. And I think I compared it to a couple, to like a bunch, to two MacBook Pros stacked together or something like that uh we can weigh the didn't you compare it to a bottle a two liter bottle of soda oh yeah I think that was wrong did you look that up yeah because somebody was like
Starting point is 00:03:14 what kind of soda are you drinking yeah there was like three comparisons one of them was like a watermelon I was like that seems about right that sounds reasonable and then the other was a two liter bottle of soda which I think that's nowhere near the same weight. Yeah, I think it's heavier than that. So we use the podcast to talk about inaccuracies we've made. And so that was the real big one. We are sorry. Fact check. It is heavier than a two liter bottle of soda. It is definitely heavier. There's a fact check. There we go. Anyway, so that was the one video. The other was a little bit of a question of are we at peak smartphone and this is actually something we talked about a couple times before we also
Starting point is 00:03:51 talked about it with sarah and on her podcast but uh spoiler uh yes and no it was sort of my answer and we sort of dove into that but this is a question i get asked so many times i figured putting it in video form so i can point people to it later uh was the best way to do that so do you want to do like a really quick tldr okay longer than yes but no but not as long as the video just for people who haven't gotten to see it sure a medium a medium tldr okay so the question is smartphones have been getting slowly better for the last couple years but if you remember the days back in like 2007 2008 2009 we were getting these gigantic jumps these leaps forward holy crap a 5.4 inch display these are massive phones now whoa a 1080p phone like everything they did
Starting point is 00:04:39 was this drastic uh like really important change and this was from one generation to the next. So you can never really rest too long, especially for me as a tech reviewer on one smartphone, or you'd just be way behind. Now you could have a Galaxy S9 and not even think twice about, I don't need a Galaxy S10. We were just talking about that also the other day, about how Samsung might be one of the best companies to follow if you want to buy a phone that's one year old.
Starting point is 00:05:09 Yeah. Yeah, definitely. They get so cheap and they're so little different from the next year. I think that or an iPhone is probably best. iPhone holds its value so well, though. So I don't know how good of a price you're getting a year later. know how good of a price you're getting a year later. So with all that noted, the question was like now that everything's slowed down and all the smartphones kind of feel the same, like they're all a glass sandwich. They're all pretty thin. Nothing's like dramatically thinner or better.
Starting point is 00:05:35 The cameras are all pretty good. Are we at like the end of smartphones? And the answer for me was, yeah, you're right about all of that, but also we have folding phones out of nowhere. Also, we have our refresh rate coming up out of nowhere, and we still have these meaningful differences that you have to pay attention to, and so I compared it to cars, and that was my version of the medium TLDR.
Starting point is 00:06:01 So if you watch that video. Yeah, cool. And then, so we're going to do something cool uh and then so we're gonna do something we do this content we like segment here which usually is youtube videos but we were just kind of talking about the super bowl and i thought this was a perfect place to kind of rant about something here that i was thinking during the super bowl let's talk about it all right so first off was there and did you watch the super bowl i watched watched the Super Bowl. I think I pretty much every year in some capacity watched the Super Bowl. This year I actually sat down and watched from start to finish. I would say this
Starting point is 00:06:35 year's the time I spent or paid attention to it the least. I was at a like small get together, like six or seven people. and there were literally points where i would look and be like it's almost done with the second quarter and i paid like zero attention to anything in this um it helps that it was a pretty good game so i don't yeah i missed it claire and i left after the third because like nothing happened you left after the third so you didn't see the comeback no man it was like it was a legitimately good football game yeah it sounded good i remember actually i remember finding out the comeback happened because as we were driving home, we passed this sports bar near me
Starting point is 00:07:08 and I could see inside and I saw red jerseys celebrating. And I was like, wait a minute. They were down 10 and they had just thrown an interception right before we left. And I'm like, they have no chance here. I'm like, why are they celebrating? Did something happen? And then I looked on my phone and they were ahead. And there was like a minute left and i was like it was pretty loud
Starting point is 00:07:29 wow i can't believe we missed that so anyways we're not so much talking about the game but was there super bowl has been known people will watch it for just the commercials that's true first of all that's an insane thing to say out loud like who watches tv just for commercials that's usually the point of TV that you hate. Were there any that you specifically liked? Well, okay, not really. I watched the entire Super Bowl. It's kind of funny, I think back,
Starting point is 00:07:57 maybe this was in high school, maybe a little bit before that, I remember getting an assignment from a teacher to watch the Super Bowl specifically for the ads and take notes on the commercials. Because it's the Super Bowl, it's one of the most widely viewed single TV events every single year, 70, 80, 90 million people
Starting point is 00:08:16 all watching at once. So this is, if you're an advertiser, or if you're a company that wants to put an ad, this is your chance to show the world. To reach the most eyes. Your new product, your mission, your statement, whatever you want to give them, this is your chance. This is the big moment for you.
Starting point is 00:08:31 30 seconds, do it. And so I remember like this, you know, people must take this really seriously. Like these Super Bowl commercials are like the pinnacle of some people's careers. This year watching those commercials, it was like, they're pretty bad, honestly. They're terrible. If you took them out of the context
Starting point is 00:08:50 of this is a Super Bowl commercial, some of them were honestly sort of confusing. Like, what am I watching a commercial for? Why are these celebrities involved at all? It almost seems like a prerequisite that you need to have at least one or two A-listers in your commercial. That's like the cookie cutter commercial for the Super Bowl.
Starting point is 00:09:08 Right. Yeah. You could almost probably make a parody of a Super Bowl commercial right now, which is just like two or three A-listers who have nothing to do with each other all spontaneously showing up. What was the one? They clearly don't actually use the product in real life. Oh, absolutely. They do not use the product. John Legend and.
Starting point is 00:09:23 And Chrissy Teigen. Yeah. Driving that like. Driving the car... And Chrissy Teigen. Yeah, driving that like... Driving the car they don't drive. So like... There's a lot of them like that. And just in general, to me, the tone of a lot of them felt just like chaotic, kind of like YouTube Rewind.
Starting point is 00:09:37 I'm not even going to lie. Or it's just like... The YouTube Rewind of commercials, Super Bowl commercials. I might have tweeted that last year. Really? Super Bowl commercials are the youtube rewind of the advertising agencies like it's turned into that it it used to be and i think the reason the super bowl has such a stigma for commercials is they used to make really
Starting point is 00:09:55 really good commercials there are some classics there are some great ones i'll always think my favorite i think it was for before you say it i know it is i don't think you know or have i said this story? No, but there's one that everyone always loves and oh, I've never heard anyone I'll say the one that I talked about but I mean the one that everyone loves is the Volkswagen Star Wars kid commercial Where he points at the car. Yes, that was that was fairly recent. Yeah, it was a year or two ago Okay. Yeah, that's probably got to be one of the last ones. I remember being like wow That was that was really great ad one of the last ones I remember being like, wow, that was that was really great ad.
Starting point is 00:10:25 One of my favorites. I was much younger and it kind of goes on with why we're talking about here. But it was just two old men sitting in like a driveway and they had a chimpanzee and that's it for like 30 seconds or maybe like 25 seconds. And the last five seconds was just like, we just spent $5 million on this ad. What do you do with your money? And then had the like banking, whatever. Fair.
Starting point is 00:10:50 Like I thought that was hilarious. It was the perfect just like parody of what Super Bowl commercials are. It was funny. It made you actually pay attention to it. And it was hilarious. But now we're getting, the Planner's Baby Nut commercial was like,
Starting point is 00:11:03 I was embarrassed when I watched that. Okay, I hated that because it was so predictable. It's a shameless ripoff of Baby Yoda. Yeah, whenever you see the Planters, earlier in the week, I think it was, they announced on Twitter they were killing the mascot. I was like, well, that's dumb, but it's a PR stunt. And it was working.
Starting point is 00:11:23 They're going to bring it back at some point. It's just a matter of when. They're killing their beloved character. They've obviously planned this. And then sure enough, Super Bowl commercial, baby, baby, what is it? Baby planter? Baby nut is what everyone's calling it. Yeah.
Starting point is 00:11:36 I blocked that on Twitter. But anyway, so kind of going back to it, we were talking about how all of these commercials seem to be really bad, even though this is like this is not just the Super Bowl, but it's the Super Bowl of commercials. This is the best time to advertise to reach the most eyes. So because of that, it costs you tweeted like five point six million dollars for a 30 second ad. Yeah, that's insane. So here's what happened. I was I was looking it up just because
Starting point is 00:12:06 every year i'm always curious about the numbers of these things and you know the super bowl peaked a couple years ago a little over 110 million people watched now it's a little under 100 million and i was just kind of curious what how much would it be how much are these companies paying for a super bowl ad looked it up so 5.6 million dollars for a 30 second spot it also depends on when during the game it is and obviously the networks have their deals um so I found that number and I thought it was fascinating and I didn't really have anything else to compare it to so I just tweeted that um and it's funny actually I got reply. Mr. Beast replied saying, not only is it $5.6 million, but you have to pay for the celebrities in your commercial, those A-listers.
Starting point is 00:12:50 And apparently, according to Mr. Beast, you also have to commit to more millions of dollars of spending on that network for later in the year just to get the opportunity to pay for a Super Bowl ad. And I also said, wait, why do you know all that? He said, 2021, you'll see. So maybe there will be some Mr. Beast-related Super Bowl ad. And I also said, wait, why do you know all that? He said, 2021, you'll see. So maybe there will be some Mr. Beast related Super Bowl content coming sometime.
Starting point is 00:13:11 That's hilarious. I guess he did do that thing on the Super Bowl, the sub to PewDiePie thing last year. Right, that was at the game in person. Yeah, he had to go to that. But anyways, let's just go, let's just assume we're not talking about A-list celebrities. We're not talking about production costs.
Starting point is 00:13:24 We're not talking about future segments on the channel we're just talking about 5.6 million for 30 seconds for 30 seconds for 90 million eyeballs one night 90 million so that's the thing is you're reaching a super broad audience like we're going to compare this in a second to what you could do advertising on social media and kind of how we see advertisers but you're never going to reach 90 million it's going but you're never gonna reach 90 million. It's gonna be very hard to reach 90 million on YouTube. But here's the thing about the 90 million number, is it is very inflated and it is almost like a billboard
Starting point is 00:13:56 in that it's not really targeted. I kind of think of it like a billboard because when you see a billboard, you're like, hmm, maybe there's a URL up there or a phone number, but you're obviously not tracking conversion. This is more of a legitimacy thing. Like when I see, like Apple doesn't have to put ads over the Holland Tunnel, but they do. And that's because the 90 million people who drive into New York City will just get a glimpse of the iPhone before they go into New York every day.
Starting point is 00:14:22 And they'll recognize, yep, Apple's legit. They got money. They got billboards. And i kind of think of it the same way there is no real target demographic of none a super bowl everyone's watching everyone's watching the super bowl because even if you don't like the commercials or you don't like the game chances are you just have a bunch of friends who do like it and you want to hang out with friends and yeah and eat and i go to super bowl parties because there's good food right and like how much football do you watch during the year none literally i'd be willing to bet probably more than half of the people watching the super bowl aren't watching it because it's the championship game who will win they're watching it because it's a cultural event and it's a super bowl and you turn the tv on and you have some
Starting point is 00:14:59 friends over and there's some funny ads and maybe a cool game happens. Yeah. So that's basically what the Super Bowl is. And so when I thought about all that, I started thinking, what could you do with those $5.6 million if you had a product that you really wanted to get out? Like, let's forget just getting your brand out there or just making a statement about your company. Let's say you really did have a product or a campaign like Porsche Taycan. It had a pretty good Super Bowl
Starting point is 00:15:28 ad, but let's say you wanted to do it different and do it just on the internet. Just how much more effective you could be with five and a half million dollars. And I think the thing you have to keep in mind is you probably would not reach 90 million eyeballs, but you could probably reach 10 million much more likely buyers than the 90 million just ambiently watching a super bowl just straight due to demographics of like i mean porsche take and very expensive but you can probably pull out demographics of a a person's salary range and a person's age that would most likely be in that salary range looking for a car like you're not targeting a car commercial at kids 8 to 13 yeah it makes no
Starting point is 00:16:12 sense or you're not doing it at people in their 90s probably like that's not that big of a deal i'm sure there's not a lot of 90 year olds watching a couple but still there's your the super bowl demographic is literally everybody. Whereas you bring it down, let's just talk about YouTube because that's what we know the best. Those demographics get super, super close. Very specific. You can find people that are also watching videos that are watching EV car stuff or tech stuff or Porsche stuff. Not even, just car stuff in general.
Starting point is 00:16:43 That's who you want to hit. So you're getting so much more targeted with all of that. It's, and how much do you think something like that would cost? Hmm. It would cost way less than 5.6 million to reach 10 million. I would just be super curious if you went to Google AdWords and just said, I want to run this Porsche 30 second ad instead of paying five and a half million for the Super Bowl, let's take that same budget, we already made the commercial, scrap the Super Bowl, and put $5 million into Google AdWords,
Starting point is 00:17:12 and put it in front of car videos for the next month. Can you imagine? I mean, it would have 90 million views, I think, because we run so much. But those people that you'd be reaching would now specifically be what Porsche can decide, I want to run to people in Germany I want to run to people in the U.S. who are wealthy I want to run to people who have bought a Porsche already I want to run it to people who bought a Lincoln because we're watching Porsche videos who are just interested in Porsche I want
Starting point is 00:17:39 to target every EV channel everyone who's made an electric vehicle and you can get super granular so again and it kind of sounds like maybe I'm defending a Super Bowl commercial, but it's so different. It's just a billboard, in my opinion. You're not targeting anyone. The fact that you have that Super Bowl commercial is going to live on your website forever. It's going to be in your portfolio. It's just the thing that you can say you did because you work for a big, great company, and that's their pinnacle advertising moment every year. Just the same way Apple blows tons of money on a billboard over Holland Tunnel every year, they don't have to do it. And it probably isn't targeted at all to any normal demographic, but you do get a lot of eyeballs and you do get that sort of sense of,
Starting point is 00:18:21 yeah, we're legit. Yeah. So it's more of a status symbol now than something that's actually helping the company out right um yeah i think the other thing people don't think about on youtube as much is and especially it comes with integrated videos like integrated advertising on videos like a sponsored whatever um imagine if porsche take in right now just using staying on this example and we'll talk about the kind of like the exclusivity of no one has it taken really right now Porsche could come to an EV car channel or even just a car channel give them any channel like that would make a video on it if they were just given the chance to make a video on it so that would literally be free. Let's say it gets 5 million views. Those 5 million
Starting point is 00:19:06 views are people who are specifically clicking on the video to watch basically an advertisement. I mean, yes, we like, like YouTube channels bring way more to the page than just an advertisement, but like 5 million views for essentially free, just letting someone do a video on your car you're doing absolutely zero work and you're getting every single view on that is somebody who basically said i want to watch this commercial not the person watching the super bowl who's like it's time for a bathroom break yeah there's more wings over on the table i'm gonna look at twitter right now look at my phone yeah exactly the commercial whole all of commercials are, I think are, I hadn't thought about it like you did.
Starting point is 00:19:47 To me, they just seem like utter wastes, especially with a smartphone now. Like commercial time is my time to look at my phone. Yeah. And just maybe even watch another YouTube video that has ads on it that I'll probably pay more attention to on my phone than on the TV. So $5.6 million just seems like one of the most ineffective ways to spend
Starting point is 00:20:07 ad money. Yeah, it's a gigantic number. And, you know, the more I think about, I know I like to crap on billboards all the time, because it's like, obviously, there's no analytics, and there's no tracking. And why would you ever do that? But there are smaller commercials, and there are smaller billboards that are a little bit somewhat tracked. You know, you put them in an area near your restaurant to get people to go to it. That's like a billboard situation. There are obviously commercials you don't spend $5 million on, but you can put them on a certain channel in between a certain show because, you know, that's a certain demographic. So there are ways to go about this and they're still very, very popular. But it's just funny the gigantic
Starting point is 00:20:43 number you get from like the pinnacle, like the most expensive TV ad. I kind of want to know what's the most expensive billboard ad that you can pay for. I would bet that one over the Holland Tunnel. That one over the tunnel? It's very, very close to the top,
Starting point is 00:20:58 at least in the United States. Yeah. I mean, that's a high traffic area and it's always got an Apple ad. It's literally traffic 99% of the time. Yeah. But that's your eyeballs for you. That's pretty got an Apple ad. It's literally traffic 99% of the time. Yeah. But that's your eyeballs for you. That's pretty cool.
Starting point is 00:21:07 I would love to see some deep research into, now you're making me think of billboards, so we should probably cut this segment off before it's an hour long. Let's not go deep into billboards on the podcast. But I would love, like, I would be super interested in a really deep research between, like, social media ads and the amount of, the conversion rate on something like that versus like a super bowl ad yeah um also just in general can we make super bowl ads like good again yeah i
Starting point is 00:21:32 would be so much i just i didn't like any of them the rick and morty one was like okay but that's just because rick and morty is fun yeah that's a that's a lot of those ads is they're they're banking on you liking one of the celebrities in them, and hopefully you'll pay attention to the message after that. Oh, that Verizon 5G one's terrible also? Yeah, there's some pretty bad ones. Okay, cool. All right, rant over. We won't dive too deep into billboards, but hey, Mr. Beast, if you're listening,
Starting point is 00:21:56 make Super Bowl ads good again. Let's take a quick break, and then when we'll come back, we'll have Sara Dietschy, Rhymes with Peachy, on the podcast, and we'll talk a little bit about YouTube starting up advice the whole game be right back bet mgm authorized gaming partner of the nba has your back all season long from tip off to the final buzzer you're always taken care of with a sportsbook born in Vegas. That's a feeling you can only get with BetMGM. And no matter your team, your favorite player,
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Starting point is 00:23:12 With Uber Reserve, good things come to those who plan ahead. Family vacay? Reserve your ride as soon as you book your flights. To all the planners, now you can reserve your Uber ride up to 90 days in advance. See Uber app for details. All right, welcome back to Waveform. We are joined by YouTuber and fellow podcaster, Sarah Dietschy. Welcome. Thanks for having me.
Starting point is 00:23:35 Thanks for joining us. I had all kinds of questions. I listen to your podcast, the Creative Life Podcast. It's one of my favorites, and it goes way in depth into not just like interviewing people, but the actual creative process, which was our last episode was our own creative process. I loved it by the way. Thank you. Oh, I listened to it. I listened to it on the way here. Oh God. If I could blush, I would be. Um, but I, when I, when we could get you on the podcast, I was trying to think what I could ask you about. And we just recorded an episode on your podcast where you asked the
Starting point is 00:24:05 exact question that I wanted to ask you. But I'll preface it a little bit before we get into that. Let me just start with, so we've both been doing YouTube for a number of years, and we both have our own like paths to, to making different styles of videos. And you've interviewed all kinds of people from here. I have a list actually. You've talked to Gary Vee, Elle Mills, Peter McKinnon, and some of the tech guys.
Starting point is 00:24:33 With all that, like in your back pocket, what sort of advice would you give to someone, let's say starting a tech channel right now in 2020? Because I get asked to give advice about that sort of thing on the regular and I just I feel like I can't which is so funny because I feel like you got a lot of history of coming into a space and just owning it I mean the fact that waveform is so successful right now um is just proof of that so I feel like that was built on
Starting point is 00:25:03 the backs of other things I know know, I know, I know. But definitely for, and I think you would probably agree to this, is whenever you're starting anything, you have to kind of notice what is lacking in whatever space that you're in. So I posted my first video on YouTube in 2011, but I wasn't consistent until like 2014.
Starting point is 00:25:24 And around then, I don't know if you watch MTV Cribs, anyone? Okay, so I was obsessed with that show. And I was so infuriated that they were focusing on what was in like 50 Cent's refrigerator. And I was like, no, show me his studio, right? Like show me how he makes a song. So even in 2014, even though it wasn't that long ago, creative process was still not shared a ton.
Starting point is 00:25:49 And I was so curious about that. I mean, that's how I learned. I never learned through school in terms of creative stuff. I just didn't. Yeah. I basically asked questions of my friends who were doing it. And I was just kind of like poking in other people's worlds and figuring it out. So I was like, man, if I could share this with people on the interweb and, you know, could kind of expose, create a process, it's not just fun to watch, but I feel like it could help people too. I mean, fast forward to 2019, 2020, we have the legends, Peter McKinnon and,
Starting point is 00:26:22 you know, everyone who is so comfortable sharing process. But years ago, that was not a thing. I think it was, hey, I want to keep this close to my chest because how I got that photo, how I got that video is a secret. And if I share it with people. It feels proprietary. Exactly. Exactly. But what I've learned, though, and I think you could maybe attest to this, is even if you share your biggest secrets, how you got that one shot, how you edited that one thing, actually applying it is very difficult.
Starting point is 00:26:54 It's not the story. Oh, yeah. So, you know, even you mentioned Gary Vee. I mean, he's out there. He's not, you know, he always says he hates being called a motivational speaker. But he's always given away secret sauce of running a thousand person agency. But he can do that because he'll do a talk and like 3% of people might apply it. So I think now that the fear has gone away, people are super comfortable with that.
Starting point is 00:27:19 And now it's cool because everyone shares everything now. Right. So you found so you sort of found that niche of like, OK, I want to get I want to peel back the curtain a little bit on the creative process for some of the most interesting people. Do you think there are still niches to fill on YouTube? Yeah. Oh, gosh, that's a great because it's so saturated. Right. I mean, I think there is always things to explore.
Starting point is 00:27:42 I mean, the fact that slime became one of the biggest genres on YouTube. Slime? Slime. Making slime? Yeah, like making slime. Oh, Marques, do you not know about slime? I don't. Okay.
Starting point is 00:27:54 So check out Karina Garcia. She's one of the queens. Okay. Okay. Slime queen? She's one of the slime queens. Okay. So it really started with ASMR stuff, but it really got creative and like different
Starting point is 00:28:06 colors and like making it you know like stirring up the concoctions and then showing that see this is huge all this stuff yeah okay so when i think of like i think when i think of youtube right now in 2020 and like every possible niche being saturated yeah like even in tech like when i started i could count on two hands how many tech youtubers there were and i could tell what each one of them was doing differently it was like there was me there was chris perillo there was austin evans there was soldier knows best there was john rettinger and there was you know john from tld came up and there's maybe three or four more yeah all of us justine a couple ogs like maybe like nine of us yeah and everyone had their own angle it was clear cut yeah now in 2020 when i look at just tech on youtube which used to be its own genre now there's like the
Starting point is 00:28:59 tech rumor channels and the the tech the negative tech rumor channels and then there's the tech criticism channels and then there's the positive tech motivational channel like there's so many different like niches inside of tech already that it almost feels impossible to carve out your own new one i feel like we can both speak to anytime you make content that revolves around negativity, you might get numbers in the beginning, but it's not going to be good long-term. I mean, I don't think you've ever, you've been critical of tech, but I don't think you've ever called out a specific person or gotten personal with anything. Yeah. And so, I mean, that's probably some big advice for anything that you're doing professional.
Starting point is 00:29:46 I think you'll find that people are very accepting in this community. I mean, you, Austin Evans, Jonathan, Justine, you know, I definitely came late, but all of you guys were so accepting of not just me, but a lot of the newer people. But if I was out here making videos, like tearing you down, probably wouldn't have been interesting, you know, as responsive. And so I think whatever you're doing, um, and if you're enabling creativity, you're involving people. Uh, some of my first videos, I wasn't even in front of the camera. So I wasn't acting like I knew what I was doing until I actually had that experience.
Starting point is 00:30:25 So all of my early creative docu-series was pointing to other people. So I think in the beginning documenting is a really good way to start out. Right. Do you know who, so tech is so saturated like we said, and I was trying to think of what could come out that was new, but then I think about JerryRigEverything.
Starting point is 00:30:44 He's pretty new and he brought something out that yeah no one else has done and he is and it's so loaded yeah yeah he does a great thing it's pretty simple i mean knowing all of that is super hard but his setup is super simple and he just he hit five million recently didn't he he's just exploded the last couple years and you know what i'm just gonna say it you know what's a common theme between all these people they're nice people oh yeah true like all the i don't know if this is like unique to the tech community because i've we go to ces and we go to these events and you've been there and we've like we all talk to each other and i've had people from outside of the tech community sort of ask like who's your biggest rival? What would you consider your enemy?
Starting point is 00:31:25 And I don't know if they expect me to name another YouTuber or something, but I do see in random other communities a fair amount of either drama or conflict where it feels like in the tech community, it's merely difference of opinion at worst. Like I like this phone, you don't, let's talk about it. Like it doesn't really get much more negative than that, which I think is good. But on the other hand we're all kind of just we're all nerds pointing
Starting point is 00:31:49 cameras at pieces of text so how bad can it get i think there's a little bit more of self-awareness of we know that okay this is a cool job it's we're not rocket scientists right and we're all just out here trying to have fun. But yeah, the makeup community and maybe more of the mainstream, but you are mainstream. So I don't know, maybe the tech is just this beautiful bubble that we need someone to come in here
Starting point is 00:32:13 and shake things up. We've made our own little city. There's a few small channels recently, I think, that have gone a little bit. We've definitely noticed, but other than that, I would say 99% of this community. I mean, coming into it
Starting point is 00:32:24 as someone who's now working for marquez and right i knew nobody every time i met someone they've been the nicest people ever there's not a single like influencer tech community person i've met that hasn't been more than nice and come up to me and introduce themselves and everything so it's been great yeah maybe we are in a bubble yeah Yeah. Maybe this is pretty much, this is a little beautiful little bubble. I think it could be encouraging to people, you know, in the,
Starting point is 00:32:49 in the wave of, I love shows like Mad Men or the movie, you know, Leonardo DiCaprio. I'm blanking on the title of like making money. Uh, Wolf Wall Street. Yeah.
Starting point is 00:32:58 And you know, even I'm like, I see these movies. I'm like, Oh, Don Draper. And like all these people. And sometimes you get the,
Starting point is 00:33:04 even looking at Steve jobs and what people have seen, oh, Don Draper and all these people. And sometimes you get even looking at Steve Jobs and what people have heard about him. And I think people get this impression in order to make a name for yourself, you have to be a certain way. But I think we're making a good case for being nice. Yeah, I think it's funny because we're in tech industry. It pans out differently a tech industry.
Starting point is 00:33:27 It's sort of, it pans out differently from tech media. Where like, if you're in tech with like making a product, there's a pie of market share. And in order to make your slice bigger, you have to take from someone else pretty much, unless you're making a new market, which is very rare. So that competition where you're like going up against your rival, it makes sense for, you know, companies to analyze that, that rivalry. But for us, like, hashtag team internet, like the pie is growing, like there are new slots, new niches to fill,
Starting point is 00:33:57 new things to do. But also, I want to ask you about a different angle on this. Maybe not just in tech, but in a lot of different communities on youtube uh making high quality video is another sort of staple especially in tech um you don't have to go all the way up to the red cameras and 8k but even you're shooting here with the gh5s and everything's 4k it feels like at least 1080 um is that a barrier to a new channel coming up in 2020 if you're 15 years old and you just get really into tech is that gonna stop you from being able to make good videos you know it's funny that was my edge in the beginning but i almost i mean i'm always trying to make things look better but i almost went in the opposite way. Once this second wave of creator,
Starting point is 00:34:46 like once the mango street and Peter McKinnon, all those guys came through and we're shooting this like gorgeous B roll. I almost went the opposite in terms of like, okay, maybe mine needs to be a little bit like personality based a little bit more talking to the camera, because I think people are getting their B roll fix over here. and if I can't do B-roll like Pete, then you know, maybe I can like go over here. So in the beginning, that's what helped make me stand out was like the quality and you know, my original Creative Spaces TV docu-series,
Starting point is 00:35:18 it was something that looked great, the story was good. I wasn't even in them and I could really pride myself on that. And then it's so funny. These creators like took it to another level. And then I was like, okay, I think I need to shift a little bit. Um, but it's a good point in that I think you can make an amazing YouTube channel with just your phone. So I don't think that is 100%. I mean, my boyfriend, John john hill he's a skateboard youtuber he has 700 000 subscribers on youtube his views are better than ever and he just uh switched to only filming with his iphone a year ago so he had been filming with like a fancy you
Starting point is 00:35:59 know a7s2 setup okay he would change his lenses to get cool different skate angles. How did the audience, did they react to a difference in quality or were they like, this is still great. I wasn't paying attention to the quality. Honestly, what's interesting about him is he went through waves like we all do, right. With views and stuff. And the moment he just focused on skating and, and specific themes and, uh, just him and his iPhone and his Joby Gorillapod. And that's, he just focused on the skating. His views have, I'm not saying iPhone is equal to views, but I think he shifted his focus to maybe things that more of the audience was more receptive to.
Starting point is 00:36:40 And he's never been doing better. So I think you can find that as encouragement to guys start with your iPhone. Start with your Galaxy, whatever. It's really tangible, this whole video thing now. But hopefully an iPhone. Yeah. It has super wide end. If you're doing skate videos, if you want that sweet fish eye lens.
Starting point is 00:36:58 Something else I found when it comes to quality, because I think a lot of people look at our videos or Pete's videos, like right off the bat. And they're like, I wanna do tech, let's just get a nice camera and get started. And I think that can actually make the quality, the quality in air quotes, both better and worse at the same time. Because if you don't know what you're doing with, let's say a camera with a shallow depth of field,
Starting point is 00:37:24 you will suddenly have that expensive shallow depth of field look but things will be in focus less often you know what i mean so it's kind of a challenge like you can't just look at quality as the only differentiator you gotta you gotta find other other ways to to make the video unique and there's so many other things audio and lighting which i didn't even focus on until up until honestly the past couple years and thank god aperture is a thing because they've made it so easy just put a big soft box on it and point it a little off center and boom these are all different worlds that i've just had to get super into there's a whole you can go to a whole school just for audio and a whole school
Starting point is 00:37:59 just for lighting um all right i want to pivot a little bit yeah so maybe i'm not even pivoting this is kind of going back to your original question yeah um i've always people with ask like can you give me advice on starting a channel can you help with improving my channel i want to ask you sarah what advice do you have for me for the nkbhd channel because i don't i don't get advice this is a this is the thing like i i talk to youtubers all the time yeah and people that i look up to and people that i've been watching their stuff forever forever and they're asking me about what i think of things and they're asking me how i feel
Starting point is 00:38:35 about different industry trends and should we hop on this and like what advice what do you think we should do next where i just want to be asking them how how do you do this they're like what what's your strategy behind things splash water all over my face as you're asking me for advice it's fine it's fine it's not even a video podcast you can do whatever you want um and I Mr. Beast is one of the most interesting people to talk to like his whole philosophy on YouTube and analytics is like I could talk about it forever um so I figured I'd ask you. What kind of advice do you have? I mean, it's an honor, Marques. I would have never thought you would be asked. I mean, wow. Let's see.
Starting point is 00:39:11 Because there's a bunch of different things I've considered messing with, tweaking the dials a little bit, but haven't. We've made videos about all different types of tech, but we could always branch out into more different types of tech. We've made videos in different styles. People have always asked me why I don't vlog in air quotes. about all different types of tech, but we could always branch out into more different types of tech. We've made videos in different styles.
Starting point is 00:39:27 People have always asked me why I don't vlog in air quotes. And I've thought about that. Like I do wanna show the, like we just had this shoot in California and I thought about what if we vlogged part of like the process of getting to this shoot instead of just what we were shooting. I don't know, what kind of things come to mind?
Starting point is 00:39:44 For the record guys, Marques has like 20 times the subscribers as me, so maybe take this with a grain of salt. But I will say that with the quality that you produce, I mean your videos are so quality. That's your thing, right? With that, I think people do have the yearning to see the exact opposite of that. They wanna see, again, maybe not vlogging, but the real and raw Marques, you know? It feels more personal, maybe? Right, right.
Starting point is 00:40:13 And it's one of those things where I don't think that means vlogging all of a sudden your family and the people close to you, because even when I was vlogging every day, that was a thing, everyone's vlogging. I mean, that killed me. I was vlogging every day, that was a thing. Everyone's vlogging. I mean, that killed me. Like, I hated vlogging. Now I do point the camera at myself as a part of my video, right?
Starting point is 00:40:33 I do have those elements into it. But in the sense of vlogging, sharing your personal life, I wouldn't feel that pressure. But you have so many talented individuals around you that maybe that is them with the Canon EOS R documenting, asking you questions on the shoot, kind of like off the cuff stuff and thinking more, less of maybe vloggy, but I hate to come back to him again,
Starting point is 00:40:59 but more of like, you know, Gary has like a weekly V thing that I would definitely check out that's really um intriguing to see the behind the scenes and uh but i already think you're doing i mean you started waveform i mean this is amazing waveform is fun you know yeah and maybe you just start i don't know adding things maybe you add some video to waveform and you put it behind your join tab you know that might be something that might be something that i was like you know what sarah does with her podcast that i really like she does this thing where she has a video version and she puts it behind the join button
Starting point is 00:41:33 on youtube yeah that i love that and i think that's actually probably when we get into our new space gonna be much more possible having a dedicated room i think will be huge for that yeah totally that would be a lot of fun. And also I see so many other channels have like clips. Yeah the clips channels are like that's like the new way to do it. I guess the Joe Rogan pioneering version of that. Yeah I've had
Starting point is 00:41:55 it's hard to keep up with. So that's the hardest part but I'm starting them back up for that creative life and what I've found is even working in moments into your podcast that you know will make good thumbnails and titles. Joe's good at that, man.
Starting point is 00:42:11 Yeah, yeah. Joe and Jamie, I have to give them credit because they do that very well. Yeah. I'm trying to think, I would love to see so much of like different types of Marques in terms of content. It just depends how because like obviously you would have to be a little hands-off like you couldn't edit your weekly vlog I feel
Starting point is 00:42:33 like or is he is he the type of person who would even edit probably would yeah probably would I mean so I think when I think of vlog I don't necessarily think of like vlogging like every little moment but the vlog style which is what necessarily think of like vlogging like every little moment, but the vlog style, which is what you're doing, which is like pointing the camera at yourself for certain scenarios or certain outdoor environments or something like that. I think I could, especially when we talked about it on your podcast, but when the red Komodo comes out, when there's like a smaller red with autofocus and I like can match that color science effortlessly.
Starting point is 00:43:01 Oh, that's so funny. I bring that everywhere. So I feel like yeah that that might be something i could start doing contingent on you having a red that you can vlog with it's not so okay i've you have this like awesome 15 mil on your gh5 and like i've tried essentially vlogging with not vlog style with the switch pod and the eos r and the 13 to 15 to 35 yeah which is still a sick boy pretty heavy like trying to hold that at arm's length and like it's on crop when i do 4k so like do i go to 1080 so i can get it wide enough right and that was like my cyber truck experience trying to
Starting point is 00:43:37 do first person stuff but yeah oh my gosh we would that might be the first version of 1080 MKBHD that we've seen in a while. Yeah, very long time. I've shot, I think the last 1080p camera that I've shot with, because the GoPros are 4K, I think would be the C100. You have all of Retro Tech is 1080 though, isn't it? Really? Retro Tech, it's funny. It was shot in a variety of resolutions.
Starting point is 00:44:03 We shot some of it on C500 and 4K. We shot some of it on C500 and 4K. We shot some of it on red for the top downs. But then we also mastered everything down to 1080. So it's a 1080 final export, but it was shot in like... Did that hurt your soul? Yes. One step further, did you see on New Year's Eve, the small clip that was on TV?
Starting point is 00:44:22 Oh, God. There was just a small clip they had him do for after the ball dropped, clip they had him do for after the ball dropped and they made him send it in 720 720 yeah it was uh it was very specific instruction i thought he was gonna say no they were like yeah new year's rockin eve we got a little 10 second clip from you wishing happy new year to the world that's exciting you just send that in i was like oh yeah that'll be great um mom and dad texted me when they saw it it was great but the instructions were we just need it to be 16 by 9 30 fps 720p
Starting point is 00:44:52 i was like yeah sure i shot it in 8k and i you shot oh my god i brought it to a 720p timeline and i i cried a little while it was exporting it took about six milliseconds to export on the mac pro and uh that was it the world saw 720p but you know how scandalous is that what's so funny is probably none of your fans actually saw that because it was tv tv yeah no that's that's broadcast tv is another world yeah for sure have you ever had thoughts about you probably do about like YouTubers that transition from YouTube, the world they dominate and have the most intimate like, you know, experience with stepping stone and they bounce right over to either television or some other mainstream media or some company platform, something like that. Is that something you think about as a YouTuber a lot?
Starting point is 00:45:46 I love hosting things. So if it was like an extension of me, I would never give up YouTube. Because it's so, I mean, maybe eventually I might post less or something, but it's such an intimate relationship with one of the coolest audiences in the world because you get to interact with them, not just on YouTube. They transfer over to Twitter and Instagram. So I see YouTube
Starting point is 00:46:12 as a destination, you know, not just a stepping stone to other things, because I think we've seen that a lot of people will do that and just fail miserably, too. I think YouTube is only gay. I am bullish on YouTube. I think it's only going up and up and up and digital and everything I don't even think it's worth separating like digital from like traditional because it's the only thing that will exist you know we've seen with all these companies NBC with peacock and stuff like that how they're basically where everything is cyclical right like they're realizing they have to be on YouTube.
Starting point is 00:46:45 Exactly. That and with their own standalone platforms, they're going to be able to play ads again. You know, DVR happened and then no one's watching ads. But now that they can control the platform, we're going to probably go back to if we want to watch The Office, have to watch like three ads in the middle if we don't pay $15 a
Starting point is 00:47:05 month you know so I think we're living in the time that is so good for content creators because everyone wants content um so if someone wanted me to like host something but I would have zero to do with any of the production totally down it just couldn't be it couldn't be so involved where I'd have to like quit YouTube you know I don't know do you ever have the urge to do something like that no i never have i've had the offer but never the urge um i remember specifically should i i don't think i should name the company but i was offered a full-time while i was in college a full-time tv tech host on a major news network really and like had several meetings about it and was like pretty close to like figuring out,
Starting point is 00:47:48 they're like, is this a yes or a no? And I was like on that doorstep. Wow. And it came down to like, I don't really have any creative control over it and I still really want, and it wasn't like they were like, oh, you have to stop doing YouTube.
Starting point is 00:48:01 Yeah. But it would be, it just felt like putting all that time into just being like you know on this network wouldn't have been as fulfilling as putting those same hours into making something i want to make well that's what like what makes you happy you know i get a huge hit from um this is what i do love and i don't know how that will manifest in the future but um whenever i get to collaborate with brands for maybe videos on there, whatever, and they give you just say this, that and that and go for it. And then when you get the feeling of like nailing it in the first take and being like, heck, yeah, I condensed all those bullet points into a sentence.
Starting point is 00:48:40 I'm a creator. That was relatable and also helpful. Yeah, I did that. This is why you need me. Yeah. So I find that extremely fun. But we only have so much time in the day, right? Sure, yeah.
Starting point is 00:48:53 Yeah, no, it just comes down to like what makes you happy. Yeah. Now this is getting really existential. Oh, see. What makes you happy is what you should focus on. You asked me earlier, or I said tech advice or human advice, and we're getting into some human advice.
Starting point is 00:49:09 Human advice. We're getting into some, yeah. Do what make heart feel warm. That's what it's going to be. Yes. Amazing. That should be the title of the podcast. Heart warm. Yes.
Starting point is 00:49:23 Well, that was a great conversation thank you again for joining us on waveform i mean we we could talk all day about the creative process and creative life but if you want more of this you should check out sarah's podcast called that creative life thank you sarah how do you pronounce her name exactly in case sarah dichi rhymes with peachy so just look that up yes and you'll find you can google sarah peachy. So just look that up. Yes. And you'll find. You can Google Sarah Peachy. You will find her Twitter, YouTube channel, Instagram, all that. And thank you again for listening.
Starting point is 00:49:52 Thank you, Marques. Thank you. And we'll catch you in the next one. All right, we're going to take a quick break. Thank you, Sarah. When we come back, we're going to talk about a couple new tech releases and some stuff we've seen in the headlines, including Google Glass 2 and Pocophone 2.
Starting point is 00:50:04 Stay tuned. we've seen in the headlines, including Google Glass 2 and Pocophone 2. Stay tuned. This is an ad from BetterHelp. This holiday season, do something for a special person in your life. You. Give yourself the gift of better mental health. BetterHelp Online Therapy connects you with a qualified therapist via phone, video, or live chat.
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Starting point is 00:51:17 on what's coming next. Plus, NetSuite has compiled insights about how AI and machine learning may affect your business and how to best seize this new opportunity. So you can download the CFO's Guide to AI and Machine Learning at netsuite.com slash waveform. The guide is free to you at netsuite.com slash waveform. netsuite.com slash waveform. You know what's great about ambition? You can't see it. Some things look ambitious, but looks can be deceiving. For example, a runner could be
Starting point is 00:51:47 training for a marathon or they could be late for the bus. You never know. Ambition is on the inside. So that thing you love, keep doing it. Drive your ambition. Mitsubishi Motors. All right, we're back. So we had two pretty big, interesting tech things that we wanted to talk about, or at least touch on briefly from the past couple weeks. One of them we can do a little faster, which is Google Glass Enterprise Edition version 2. It's back.
Starting point is 00:52:17 There's a bunch of different ways that people like to talk about Google Glass. One is that it was just the biggest failure ever. One is that it was super the biggest failure ever. One is that it was super far ahead of its time. One is that it set a bad precedent for cameras on faces and now people will never trust it. There's a whole bunch of different ways. That's a great legacy to have. Yeah. What were your thoughts on Glass never having tried it? So first, I actually remember, this is like google glass was right around when
Starting point is 00:52:46 you and i first met we were playing on a an ultimate team the now defunct new jersey hammerheads right and i remember you brought it one time yeah and everyone was like begging you to wear them to record video of like first person ultimate you didn't because they're very expensive and like no one really had them back then but i remember you putting them on and being like, that looks terrible. Yeah. I mean, it was, it's a frame with a camera on one side and no frame and no glasses frames. So I didn't wear glasses at the time. So it just kind of looks like you're wearing a camera on your face basically. I think it's pretty obvious why it didn't work out too well back then. Yeah. It looks hilarious, but there's also the little prism
Starting point is 00:53:25 and the swiping gestures on the side and the bone conduction speaker and the battery on the back and a whole bunch of interesting applications that actually made it really fascinating to wear and use. I actually broke it out not too long ago. It was still working and still paired to a really old phone, so it had my college classes in there.
Starting point is 00:53:43 You brought it in, and we got to try it actually which was was pretty cool so i got to try it five six years after it got released um how did that make you feel um it made me feel really dumb putting them on at first but the prism thing was like it's one of those things where you're like this is really neat but i don't really see myself ever using it or being like that that like excited about wearing this every day um there's a couple things i did notice though um one of them was that it everything to actuate everything in there besides the swipe function you pretty much said okay class right was that predating uh okay google which i probably just set off everybody's on the podcast sorry yes that did uh that did actually pre no that didn't predate
Starting point is 00:54:31 the google hot word i think they were both pretty early around the same time okay i would have assumed they would have done okay g word on the glass if it wasn't but either way i think like that so first of all the google glass 2 which the reason it's in headlines now is because they're letting you directly buy it it actually released may of last year but it's mostly being used for like enterprise yeah so it's like workplaces yeah it came out as google glass enterprise edition 2 developer kit and so again if you want to develop your apps for Glass, then you can get a hold of one of these and work on your app for Glass. But you can also order one.
Starting point is 00:55:13 I ordered one. Yeah. Yeah. And I got a tracking number today, which says it will be delivered Friday morning. Wait, like this Friday? This Friday morning. Yeah.
Starting point is 00:55:22 So, like, when this gets released yep we should have class i will have uh i'll tweet it when i get it and take a picture of myself wearing it so great that is the thing though if i understand this correctly it's not being sold as a frame it's only being it's being sold as kind of like the arm of a pair of glasses and you replace the arm on a pair of glasses basically yeah so we're gonna have to get a pair of glasses to put it on or you can wear just the frame there is just a frame yeah and it looks kind of weird the same way original glass did where it'll just be that titanium frame and the nose rest and it will just rest over your eyes the picture i'd seen on it was of like on a pair of safety glasses already
Starting point is 00:56:00 so i guess the thing is is that you're most people will want to take it off of that frame and put it on the safety glasses they probably have to use at work um so that's a little different i think it looked looks better it sounds weird we see all these ar glasses and like smart glasses coming out and they always look way too big yeah so like even though you're gonna add this big chunk onto the side and a little prism onto a pair of safety glasses, it still looked better than way better than the original frame. Yeah. Better than some other things. I think it looks better. And I'm just, I'm generally curious if the functionality will be better or smoother.
Starting point is 00:56:37 I mean, it's been a couple of while since we had the original one, obviously. My favorite app for glass was one of the built-in ones. And there's a bunch of things that thing did it had you know notifications from your phone you could ask it what the weather was and swipe through and look at that my favorite application was maps because you know whenever you're walking around and you're not sure which direction you should be pointed even when you like get out the subway or get out of your uber and you like walk out of the sidewalk you're like spinning in a circle like which way should i point you open the maps app in glass and there's an arrow pointing the direction that you should start walking and
Starting point is 00:57:15 then you can follow the arrow to your your navigation destination that's awesome although i'm reluctant to think how well it works i mean then I don't have to hold my phone out all the time, but every single time I try and use my Google Maps while walking, it takes at least one block for the phone to figure out which direction I'm facing. And it's usually the wrong way. The compass you can calibrate, and ideally that would hopefully make it faster than a block.
Starting point is 00:57:41 But yeah, that was my, at least just following the arrow. We could be driving and following the arrow um so that was fun uh but i'm just i'm just curious to see if it's smoother or faster so it does say there's a new processor and usbc are the hardware upgrades but you can only imagine how much google software has progressed in the last six years that i think that's going to be the biggest difference of what this can do um it's crazy that it's been out for a year and we haven't really gotten to try it but you needed like a special provider yeah through a workplace to get it so glad we're getting it now yeah i'm excited to see it and i'm excited to see if software has really changed the experience that much or if it's
Starting point is 00:58:18 still going to be like hey i tried this for 30 minutes and now i never want to put it on my face again you to be fair when i was wearing it in college and walking around hoboken you felt like like everyone was looking at you when you walked down the street wearing it i don't think that's going to be different in 2020 but it'll still be interesting to see how good the software actually is i'm kind of excited to see it so that's out uh also we wanted to mention pokephone x2 yeah so the pokephone is back the brief so the brief history of the pokephone is it was a sub-brand of xiaomi two years ago they made the pokephone f1 uh f1 standing for f-o-n-e phone yeah and so the pokephone was one of the best widely considered in fact i gave it an award
Starting point is 00:59:00 the best budget phone of that year had a very impressive uh camera for the price i'm trying to remember what the exact price was it felt like around 200 it was under 300 for at least for the like lower model there was also that carbon fiber model that i think most people did their videos on which was slightly over three right but um but the specs i think the specs were pretty similar between the two of them yeah so it had a pretty great spec list for the price. Then you ended up with a pretty stock version of Android and a plastic phone. And hey, you're rocking. So the Pocophone X2 is now, I think it's out in India now.
Starting point is 00:59:37 And it's coming out. February 11th. Okay. It's coming out very soon. And it also has a pretty impressive spec list. It's kind of banking on the same thing but they've blocked off into their own separate company essentially i don't know how official that is if there's still a sub brand yeah i have a feeling they're still sometimes
Starting point is 00:59:54 because they're still using miui i think miui 11 i think is the newest one it said they're using so it's like not totally and it seems like they're really gunning after real me, which has been like a huge competitor to Xiaomi, especially in that indie market. So yeah, the specs, read the specs off. I'm going to look at the spec list here. So Snapdragon 730G. Now that's not the highest end chip, an Adreno 618 GPU. I remember the Pocophone F1 had like the latest Snapdragon 845.
Starting point is 01:00:25 So that's a down step here. Six or eight gigs of RAM. I remember the Pocophone F1 had like the latest Snapdragon 845. It had an 845, yeah. So that's a down step here. Yeah. Six or eight gigs of RAM, 256 gigs of UFS 2.1 storage, 4,500 milliamp hour battery, 27 watt fast charging, and then quad rear cameras, 65 megapixel main camera, eight megapixel ultra wide, a 2 megapixel macro, and a 2 megapixel depth sensor. Then a 20 megapixel selfie and a depth
Starting point is 01:00:50 sensor and a hole punch cutout in the front. Those are all the Sony sensors also. Okay. And then all of them with 120 hertz LCD screen. Pricing starting around $225 with the top model being under $300 in US dollars. i mean the main thing
Starting point is 01:01:07 that jumps out to me is 120 hertz yeah basically this is i am really happy about this phone mainly for that reason and i think like even if you don't have the highest end chip if you have that 730g even if you only have ufs 2.1 storage instead of 3.0 even if you don't have the pure stock android latest version the 120 hertz display is going to make the device feel that much faster more fluid and snappier most of the time yeah uh and i think you'd notice that with if you'd stayed at 60 or 90 hertz and put a higher end cpu in there you wouldn't have felt the difference as much yeah this feels to me like uh do you know how like pixel 3a is we're downgrading all these things and we have an awesome camera this feels like that but with a high refresh rate screen
Starting point is 01:01:56 yeah like they took their their cuts to make and they didn't just go 90 hertz they went 120 hertz like yeah that's a big step on a sub 300 225 phone yeah that's an incredible price again yeah i i'm i'm very interested to see what this 120 hertz lcd looks like yeah because i haven't seen really many low-end 120 hertz displays and phones we've seen it in the rog phone we've seen it in some other undisclosed phones well and razor phone that's now two years old like i'd be interested to compare it to a two-year-old Razer phone. Right. I also wonder how much that phone is going for right now.
Starting point is 01:02:31 That Razer phone? The original Razer phone was $120. Right. It didn't have the longest life. I mean, there might be another Razer Phone 3 coming out for all I know. But, yeah, I'd be curious to see this display. I don't know if it put it in the specs if it's 1080 or it's 1080 1080 okay yeah i mean we'll see how it looks
Starting point is 01:02:50 yeah i do think the thing people are gonna have the biggest issue with though even though we just said 120 or it's gonna make everything feel snappy i'm pretty sure in some benchmarks the snapdragon 730 performs worse than the 845 that was in the f1 two years ago interesting so like that's not a great look that's where they're cutting corners yeah i mean on a phone like the the pocahontas we've seen where they cut corners is typically the build quality they go straight to plastic because hey who wants a glass phone and it's great yeah that's fine um and then they've they've tried to keep all the specs up and a big enough battery that you don't really feel any other big cutouts so how bad how bad
Starting point is 01:03:31 is this snapdragon 730g is another question i think i'm gonna try to get my hands on this phone i think for sure phone that's one you got to check out yeah i would argue poco phone was like in the the smartphone like industry or any enthusiast knew what the Pocophone was in 2018. It made a name for itself. Whether you loved it, whether you thought it was a meme, it was out there. I loved every second of it. I'm really excited for this,
Starting point is 01:03:55 but the interesting thing is they said this is not the predecessor to the F1. So do we think an F2 is going to come out? My guess would be an F2 because it's X2. It's not F2. So this is not really the new Pocophone F1. This is Pocophone as their new branded company releasing a phone. So do we think there's going to be a Pocophone F2 is the question. And will it have like higher-end spec sheet
Starting point is 01:04:26 and maybe an OLED display or something and cost a little more? I would definitely say if an F2 were going to come out, it would have to have the latest Snapdragon because that's what they built F1 off of. You know what reminds me of a little bit? What? OnePlus. When they started, the OnePlus One,
Starting point is 01:04:43 I know they have a little bit of a different story, but it was like, holy smokes, the OnePlus One came out, and this phone is 300-something dollars, and it has every single spec. Now, they cut some corners. There's no wireless charging. There's not as great of a camera, and it's an LCD, but they got everything else,
Starting point is 01:05:01 and they had great software support. Now, I don't know how good software support is going to be with the pocahontas series but it kind of does have that sort of same beginning story well now they'll start to creep up in price slowly year after year pocahontas f2 little more expensive pocahontas f3 a little more expensive but hey we put in a higher end display pocahontas f4 let's drop in uh some fast charging and something you know i don't know i don't know what the the future roadmap looks like for them but that's what it reminds me of yeah it's interesting i i if i had to venture a guess i would say there
Starting point is 01:05:33 is an f2 in the works because i can't imagine the company coming out and specifically saying this is not the the new f series this is the x Okay. Like there seems to be no reason to say that. So it was Pocophone coming out and telling people, hey, by the way, this is the X2, not the successor to the F1. Okay. So they're playing an F2. Yeah.
Starting point is 01:05:55 It sounds like it. And I would guess, I mean, I would guess it's very similar to this. A lot of people are saying they think this is more of a competitor to the real me X22 which is hilarious because they literally x2 the same thing there's a lot of that happening there's very similar things there's a couple little differences um a couple things went out on the real me a couple things went out on poco phone but it seems like they're launching that in a the same market and versus that at a
Starting point is 01:06:22 slightly lower price than real me x2 so yeah i don't think this is the poco phone we're waiting for right i'm excited to try it but i i don't think this is like the i'm getting like insane pc gamer specs in my 300 phone kind of deal like the f1 was so maybe this isn't the poco phone we're waiting for but this is the poco phone that a lot of people who were buying the real me because it's the only isn't the Pocophone we're waiting for, but this is the Pocophone that a lot of people who were buying the real me, because it's the only good option at that price, were maybe waiting for as far as competition. Yeah.
Starting point is 01:06:50 I'm still interested to see it though. Yeah. Well, we'll try to get it in our hands here at the studio as you must with a Pocophone. That's just the nature of what we do. But yeah, I think that's pretty much it. Those are the big headlines. We got a bunch of stuff.
Starting point is 01:07:04 And I mean a bunch of stuff coming up like literally next week i think is gonna be insane it's gonna be a lot um i think i've mentioned this in the last part i definitely mentioned this yeah january walked so february can run and we're even like getting into february a little bit and everyone's looking at their watches like what do you mean marquez trust me it's it's coming up that's how i felt when i was doing the previous content in this. I was like, oh, we've gotta have a bunch of videos. February's been nuts. And I looked and we had two
Starting point is 01:07:31 and one of them was just the play button. Yeah, there's a lot of stuff. This might be the most stuff I've ever had shot and not immediately went to editing and uploading. We just talked about that last episode where we don't do that ever. And we have multiple projects. This is probably the most filled your hard drives ever.
Starting point is 01:07:50 I was going to say that at this very moment, I have over a terabyte of various footages and projects. Anyway, that's enough teasing. You guys know what's coming up. So stay tuned to the channel. Maybe we'll have an extra podcast episode dropped in there just to like keep everything in check.
Starting point is 01:08:05 So anyway, stay tuned for that kind of stuff. Thanks for listening. And we'll catch you guys in the next one. Waveformer is produced at Studio 71 and our intro outro music is created by Cameron Barlow.

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