Waveform: The MKBHD Podcast - Talking WWDC and M2 with Tim Millet and Bob Borchers!

Episode Date: June 10, 2022

This week, Marques and Andrew recap their trip to Cupertino for WWDC, PLUS an interview with Apple VP's Tim Millet and Bob Borchers! Special thanks to Apple for inviting out, and for coming on the sho...w! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 Thumbtack presents the ins and outs of caring for your home. Out. Uncertainty. Self-doubt. Stressing about not knowing where to start. In. Plans and guides that make it easy to get home projects done. Out. Word art. Sorry, we have laugh lovers. In. Knowing what to do, when to do it, and who to hire. Start caring for your home with confidence. Download Thumbtack today.
Starting point is 00:00:33 Get groceries delivered across the GTA from Real Canadian Superstore with PC Express. Shop online for super prices and super savings. Try it today and get up to $75 in PC Optimum Points. Visit superstore.ca to get started. What's going on, people of the internet? Welcome back to another episode of the Waveform Podcast. We're your hosts. I'm Marques. And I'm Andrew. And this is basically Apple Week, at least on this channel.
Starting point is 00:01:04 Yeah, for sure. We have a big Apple event at the beginning of the week, and so we spend our time dissecting and discussing all of the stuff they announced, which this week it was WWDC. Lots of software features, plus some hardware, so we're going to talk about all that stuff and all of our thoughts on it. Plus later in the show, we're going to have Tim Millay and Bob Borchers from Apple to come on, and they're going to talk to me and answer some of the questions I've got about M2 and the new products that it's going to be in. So that should be fun. But, you know, this is why we have the podcast, just talking about stuff when it comes out. Yeah, it was. So, like, we're hardware people for sure.
Starting point is 00:01:38 WWDC is a software conference. And yet they still manage to, like, have a bunch of really fun things that, like like the average person or not software people can be really excited for. I mean, like I went into this thinking we're going to see small updates and stuff like that on iOS, iPad, OS, Mac, OS. But like there are some things that I was genuinely excited for and I don't even use like an iPhone. Yeah. They're cool. They save it all for for one big announcement. There's a lot of stuff piled up in here.
Starting point is 00:02:04 Yeah. And a new OS version. It's mostly like quality of life changes, but like really cool, really interesting ways to do those quality of life changes. And I think there's a bunch of good ones and I kind of have them written down, but I think we all have to first talk about
Starting point is 00:02:19 how much of a gem Craig Federighi was throughout this entire event. They've really, okay, so they've leaned into this. I'm trying to figure out how to describe it. So when we first started getting those Apple-produced events that we all watched the live stream of them together, one thing that always stood out was epic transitions. And I think we all caught on to that theme very quickly.
Starting point is 00:02:42 When we go from iOS to watchOS, we need to go from the part of campus where the iOS guy quickly. When we go from iOS to watchOS, we need to go from the part of campus where the iOS guy is to the part of campus where the watchOS guy is. We will have an epic 12-second transition, some drone shot with CGI, blah, blah, blah, special effects. Loved that. Loved that. I think they've kind of run out of good transitions. Yeah, and also, as you say like the drone shot between you know apple
Starting point is 00:03:06 park and like steve jobs theater is obvious right there's a direct path between it but when they have to start going like underground who knows if it's actually underground but you know then like in this one craig federighi is on this like floating platform going underneath steve jobs theater just for fun yeah so that's where they've started putting these transitions in and yeah i think they leaned in fully to just like okay you guys have all caught on it we do extreme transitions this one is just going to be craig doing extreme transitions yeah i think they saw how he got memed with the um remember him opening up the laptop oh they planned that and now they're just full-blown going into the meme, but they're like, what was it?
Starting point is 00:03:46 They had Slow-Mo running and him putting his hand through his hair. It was kind of charming at first when they accidentally made memes, but now you can see them trying to make meme moments. I'm still here for it. I'm here. I'm less charmed by it, but I get it.
Starting point is 00:04:01 You got Craig in a rainbow track suit. Which to some people is the greatest thing on earth it was amazing it's like any other executive could have put the track suit on but it's like it was kind of neat all right well we like craig so i guess it's fine we stand craig good good work craig the slow-mo running it's a thing it was awesome i loved every second of it yeah so let's start with ios there's probably the most new stuff in ios 16 i'm gonna get my hands on the base we're gonna be trying this stuff out and playing with it for the videos. By the way, this is the podcast where we're going to probably ramble and get into the weeds on stuff. If you want the concise, you know, breakdown of all the new stuff and what I think of it,
Starting point is 00:04:34 we've done that video. It's live. It's less than 20 minutes long, which I'm really proud of. So all of the WWDC stuff is in that video, but let's get into the weeds on iOS 16. I just want to start with just a word to think about this entire time. Okay. Personalization. Has iOS caught up to Android in personalization? That's a deep question to start with. Don't answer it yet. Don't answer it yet.
Starting point is 00:04:56 Just keep it in the back of your head as we go through this stuff, right? So I think the biggest change is probably the lock screen, right? I honestly think lock screen may have been my favorite announcement of the entire event. iOS lock screen? I think that's fair. It's probably the thing that as an iPhone user, you will see the most. It is the most in your life of any iPhone feature, technically. It is. It's just like, it's so simple. It should be something they've done a long time ago, but they did it really, really well well and they did it pretty uniquely there's just like a couple little things to it that just make it feel super ios super clean and
Starting point is 00:05:31 what i like the most you know like we saw widgets on the home screen we saw different um font and font colors which is nice whatever they just did this really nice small thing where if you have kind of like a portrait photo as your background background you can cut it and it'll like overlay it above the time clock apparently it's any photo yeah it has to have enough of uh i want to say portrait i mean enough of a cutout that doesn't fully cover the clock it'll work kind of does yeah and that layering looks so good and i've i don't believe any Androids do that. Yeah, that's a small nice touch. There's a pretty big variety of lock screens in the Android world.
Starting point is 00:06:11 I think it's Xiaomi. Every time I get a new Xiaomi phone, I'll unlock it, and there's one wallpaper, and I'll put it to sleep, and I'll open it up again, and it's another wallpaper. And it just refreshes with a new wallpaper every time I unlock the phone. They all have different behaviors and things you expect. We all remember the infamous, well, I guess famous, slide to unlock from the older iPhones. Now we have a lot of, like, camera shortcuts and Google Assistant shortcuts from the Pixel. This, I think, is one of the nicer lock screens on any phone now, which is you get the customization, you get the nice little clock feature, which might be behind the subject of your background,
Starting point is 00:06:44 which is you get the customization, you get the nice little clock feature, which might be behind the subject of your background, which is cool. And there are live, I guess you can have a live wallpaper basically happening, whether it's the new globe one or there is a new weather one, which is cool. So you just open the phone and you see what the weather is on your lock screen. But yeah, the lock screen is the thing you see the most on your phone. It's the lock screen and the thing you see the most on your phone it's the lock screen the home screen and the camera probably yeah i think it might be the cleanest lock screen out of any phone right now and it's so weird how just that little tiny change of like how it layers things together and makes things interact better like material you was all about colors you know coming together
Starting point is 00:07:19 and matching this is now like the widgets and stuff or the clock is like part of your photo and it makes all of it just so seamless i mean i'm like gawking over just the fact that it's it's taking basically portrait mode and putting the clock like a little tiny bit behind it but yeah it's really nice and they smart they did add more widgets they changed notifications a bit and they now roll up on the bottom and you can like swipe them away they did some live stuff with like um i thought one of the cool things was like your uber how close your uber is or maybe your uber eats has a live tracker right on your home screen stuff like that so seeing that customization feels really big and feels like it's overdue but i'm glad to see it yeah this is one of those
Starting point is 00:08:00 things every time i see this i always compare it.O. and like when we get new Android features versus iOS features. Live updating notifications is one of those things that it's been on Android for a while, but Apple is now doing it in this way where they're so beautifully like created. They look amazing. They're hopefully well supported by app developers. And so you now hope to see Android again take the leap up but i think yeah moving notifications to the bottom small decision really really good idea really good idea and apple and like ios has notoriously been terrible at notification management so like again all these things are really good this is the most typical apple thing ever i think in this lock screen is super late to the party but when they get to the party they're showing up in in style and they're doing everything really really really well you want to hear something that's super late to the party sure they just now in ios 16 added haptic feedback for the keyboard they've in all the years of the iphone in the last decade of ios it's only been the noise it's just
Starting point is 00:09:04 been sound. I actually didn't know that. Yeah, and this is the first time they've actually enabled haptic, and it's really nice, apparently. There's a lot of people on Twitter loving it, raving about it. So again, it's like, yeah, this has been a feature.
Starting point is 00:09:15 I actually tweeted, this is one of the fastest ways for me to know if a phone has a good vibration motor or not, because one of the first things you do when you get a phone is sign into stuff and put in the Wi-Fi password. And you start typing and you either feel like, or just like a nice crisp notification.
Starting point is 00:09:32 Do you leave it on? So if it's bad, I turn it off. And if it's good, I leave it on. You leave it on, really? Yeah, yeah, it's on. You don't leave sounds on, right? No, my phone's almost always muted. I can't believe there's still people out there
Starting point is 00:09:44 that keep the sound on for typing. That got to be i want to like break people's phones when they do that if i'm ever out and i just hear i immediately just go why is this person's not yeah why are they not muted um i hope there's not too many people listening out there that we just offended but mute your phone yes uh okay so there's some new messages features that are cool. I'll go through some of these quick. You can now edit iMessages between someone else who has iOS 16 or later. You will see the edit happen.
Starting point is 00:10:15 You can only edit that iMessage within 15 minutes of sending it, which is something to note. You don't get to just change all of your conversations forever. 15-minute window. And it'll also say that it's been edited. There's a little edited tag, which is good. And you can also undo send.
Starting point is 00:10:32 If you ever just hit a message, you just completely regret sending. You don't even want to edit it. You just want to take it back. You can do that, too. And you can also mark a thread as unread in messages. Overall, I think a pretty solid update a lot of people are going to like. Not a real difference maker for me. I just think it's funny
Starting point is 00:10:48 that we got editing iMessage before we got editing tweets. Yes, there were two things on this that immediately crossed my mind. So this was one of the things that I heard quite a few people like ooh and ah when it happened and like a lot of jokes of like,
Starting point is 00:11:03 oh, glad I'm not gonna like, I can undo that message I didn't mean to send to the person that when I was intoxicated, I shouldn't have. It feels weird, like undo send is, if you're lucky enough to send it to somebody when they're not looking at their phone, I guess you can stop that from happening.
Starting point is 00:11:20 Cool. There's still a really good chance when you send that, they're going to see it. That feels kind of weird. 15 minutes seems kind of short for editing messages especially if it shows kind of short you think i think so i thought that was actually kind of long i expected like a two minute edit window or a five minute at window 15 is like i sent the message i put my phone away i went and did something i came back i opened it and i realized i spelled something wrong and then i go change it i could see 15 being like that i send something five minutes later notice they don't respond and being like huh that's weird and then seeing
Starting point is 00:11:54 what i actually sent makes absolutely no sense and then i can edit it maybe that's why they didn't respond i don't know it's just editing messages like especially if it shows you that they edited it give it an hour um but but i see all of this is really it kind of feels like more things that i message can do that regular text messaging can't do that's true and a bigger gap now between you know rcs started bringing in a couple little i message-esque things that can interact. This made that further away now. For sure. Lock you in. That's on purpose. That's for sure on purpose and feels weirdly timed
Starting point is 00:12:31 with RCS stuff building up right now. It also makes me wonder if I send a message to someone who has an Android phone and then edit it from my phone, what happens to the, does it send another message with the updated text? What happens to the Android it send another message with the updated text what happens to the android phone i don't even know i bet it doesn't even give you the option do you think you just can't yeah i'm assuming edit is hold it and you can't hold green bubbles or whatever that'd be my guess makes sense um all right what else i mean ios is siri got some improvements for
Starting point is 00:13:01 speech to text i thought some of that was really cool and what i actually so it has you know there's live text already i think what was really neat is pause video and it'll automatically bring up live text and translation stuff like that there's text in the video really really neat one of the quick actions they showed off where it was a currency um calculator so like rather than translate now you can also just directly calculate in currency. Like these are all things where if you're traveling, super, super useful. And even the video stuff is really useful. Like maybe you're on a recipe on YouTube or something like that, and you just want to quickly copy down the title card that they put in rather than like pausing it and like swiping between apps and typing in a notes app or whatever you can
Starting point is 00:13:45 just copy and paste it now the next level version of that though is live objects where you're just on a i don't even know i need to figure out how this works and like to play with a little bit but you can just select an object in a photo and lift it out of the photo and copy and paste it into a text message what how do you even know i this is probably going to be answered very quickly by like using the thing but when you look at a photo does it give you an indicator of like hey by the way the subject of this photo you can lift it up with one tap and then you just have a sticker of whatever you just pulled out of the photo so you mentioned before with the um the lock screen that it can do with pretty much any photo right
Starting point is 00:14:22 my initial thought on all this was it had to be a portrait mode photo and i thought maybe this as well so then like you want then i can only assume that the ai is getting good enough that it can select things out similar to like this feels like the opposite of magic eraser right magic eraser can find an image you can select what it is in that image and i'll erase it this feels like you're going to select that and it's going to figure that out and then pull it yeah you're at the background yeah yeah it seems to be working with whatever photo you throw at it it looks really cool this is going to be awesome for people who have uh like telegram group or discord channel server or a slack server
Starting point is 00:14:57 and you're making custom emotes and emojis and stuff like that you can do it um and quinn's been doing it a bunch on twitter and it looks like it works it's well because it's so fast it's well because it's fast and because generally if you're using it on your phone it's small enough so like you know tim would probably think it's the worst cut out in the world but if you're just doing it in telegram or discord like it's gonna look totally fine yeah it takes two seconds not so i think that's that's really cool i think that's going to be awesome and it's going to be really fun and i think it's gonna make people have a lot more fun in iMessage again another thing that's going to make iMessage that much harder do you think it sends it as a like jpeg or png or uh i'm guessing if you want to go message it to someone it would be a png
Starting point is 00:15:42 because there's no background so then i guess it works fine with anything like you could send that to an android phone no problem yeah yeah i think it's tight all right let's talk about carplay and then take a quick a quick break okay carplay was this is a fascinating announcement so this is the next generation of carplay so this some of the stuff was like yeah coming this fall coming out in a month this is coming to some new cars allegedly late this year so yeah i thought that's what we know was it this year or next year it might even be late i think it was like late next year so it's it's further on the horizon but the next generation of carplay has an updated ui which is already really cool but then it will also completely take over multiple if not all of the screens in your car. Now for
Starting point is 00:16:26 some cars that might not seem like a big deal, but keep in mind, most, a lot of new cars coming out now are just screens. Like instead of a odometer or a tachometer or all these things with like dials, they'll just have a screen with a UI that shows you that stuff. Like that's what, you know, a lot of electric cars are doing now. And so you can just use CarPlay for all of it. I'm very confused at what they're trying to portray here. You get in your car and the iPhone just will do the whole car UI, your speedometer, your remaining range, the RPMs on your engine, what drive mode you're in, your calendar, all the iPhone stuff shows up next to it. Plus the normal CarPlay stuff you're used to to navigation, maybe some weather, some music. There's just a lot going on. It's your whole infotainment system in your car.
Starting point is 00:17:13 Yeah. It, it confuses me on how it would work. And even just like, they showed this main picture where it's like a steering wheel and a screen stretching from literally across the entire dashboard so like theoretical car yeah it's like obviously just a render of something but and then it has a screen under it but even in this render there are things in here that to me just make no sense at all what so like right now you have your spotify song that's playing in the front of the passenger seat and then it's like right next to your tachometer is like what's going on tomorrow on your calendar like i don't need to know that when i'm driving the car why
Starting point is 00:17:52 is my spotify not like closer to me i'm sure it would all be customizable around yeah but like just the way they're setting this up feels like i don't know i don't need two analog clocks right next to also time on my dashboard in the middle. I don't need my calendar in the dashboard in the middle. Some of these things just feel kind of weird and super, super distracting. Yeah, so this version of the UI is very, like, I'm cool with the car having all this information, but I don't need it displayed all the time. So when I got in my car today, every time I get in my car and shifted into drive, the Model S automatically, because I have the calendar hooked up, looks at my calendar, looks at the address of the next item in my calendar and starts navigation to that place. So I got in the car, shifted into drive.
Starting point is 00:18:42 It just puts me into drive to the place I need to go, which is sick. So it's cool that the car knows what's on my calendar. I just don't need it displayed prominently in the middle everywhere I go. So I'm sure there's some customization here that's going to help this. And it's not going to look like this all the time. But I think when I see this, I think, wow, okay, if I make a car, what is my incentive to, number one, make any sort of a good infotainment system at all if people are just going to take it over with CarPlay? If that's what people are thinking, then more power to it because, like, see, car infotainment sucks and I'd be super into anything Android or CarPlay. They're bad, but then it's like there will never be any competition. And if nobody ever uses the normal infotainment system anymore is there any competition now or do you just get stuck with something i
Starting point is 00:19:31 think the only reason i want competition is to give them a reason to improve over time and also because this this is ecosystem lock-in like if i want to if i want to use a car but i don't have an iphone i have a crappy car infotainment system really quickly while we're talking about ecosystem lock-in they said a stat during the show that was 79 of new car buyers will only buy a car if it has carplay i don't know i don't believe that i don't know in the slightest it may be an america i think almost everyone i talked to i i think i asked everybody i met at the event about that and all of them were like yeah they only like if you live in cupertino like those
Starting point is 00:20:10 are the only people that 79 is a lot of people and definitely 79 of cars don't have yeah i i just look at like the tesla example which kind of breaks this right away like if the most popular new car is a tesla model 3 which doesn't have CarPlay, then how can you say 79% of people will not consider a car without CarPlay? I'm not sure. There's probably an asterisk in there. But I think the point they're making is still true, which is normal in-car infotainment systems suck. So if your car supports CarPlay, we're going to use it. That's what we're going to use.
Starting point is 00:20:41 we're going to use it. That's what we're going to use. So if I'm Mercedes, Ford, BMW, whatever, I'm not, I guess there's two ways you could look at it. Number one, I'm not hiring any more software people. I'm just going to make sure CarPlay works on my car and people will buy it and use CarPlay. Or number two, oh no, people without iPhones are not going to like using this car
Starting point is 00:21:01 as much as people with iPhones. Maybe we should make better software. Not sure which is actually going to play out. It's a good question. I'm not totally sure. And there's still some things where like, I don't know how they're expecting, you know, like, how is my iPhone going to be getting, I mean, speed, I guess makes sense, but like, how is it going to be getting, um, like my RPMs and stuff like that? I think the car's computer is just going to feed it to CarPlay. It's going to feed it the car's computer is just going to feed it to carplay it's going to feed okay yeah just going to feed it all i have a lot of questions about this and the way they showed it off felt very unbelievable like it was when everything else they can show so
Starting point is 00:21:36 fluidly and when it's on all their own system when they showed this it just didn't feel like an announcement at an apple event it felt very very hard to believe, felt very off in the future, felt semi-vaporware-ish, because a lot of it I just couldn't wrap my head around of this ever actually happening. Like this picture that they used, this looks like some CES stuff. If I saw this on the CES show floor,
Starting point is 00:21:58 I'd be like, that car's never coming to market. That's totally fair. I want to find a thing about the cars adopting it real quick funnily the one i do remember is polestar which we all had a laugh on because polestar uses android automotive not even android auto so it's very android based but it is coming to it with i believe he auto said within a couple months carplay not this like you know intense we're going to take over the whole car and like a hologram of craig federighi is going to point me in the direction of wherever i'm going
Starting point is 00:22:31 but okay i found this there's an article from andy hawkins at um at the verge it's called car companies haven't figured out if they'll let apple carplay take over all the screens uh so we got the big promise from apple coming to some cars late next year or something. So the Verge reached out to 12 major automakers about the new CarPlay. Most of them responded with some versions of, sounds cool, we're working on it. But BMW said,
Starting point is 00:22:56 currently we have placed a clear focus on furthering and enhancing our iDrive user interface, blah, blah, blah, okay. Toyota says, we can't comment or speculate on future products at this time ford says thanks for reaching out about it we don't have any information to share at this time volvo at this time we don't have anything to share beyond that we plan to support this next generation stellantis this is more of an extension rather than a direct car upgrade we
Starting point is 00:23:18 have not any made any announcements regarding that system so no commitments exactly here yet i don't know if they're going to make their own announcements or if they just don't want to say anything yet, but it is fascinating that that decision as a car maker seems very up in the air. This feels like one of the most out there announcements I've seen Apple do in a very, very, very long time. It just, it doesn't,
Starting point is 00:23:43 everything they announced seems super plausible and this feels just kind of out there. I shall say. This is the easiest way to say it. Long way out. Keep an eye on it. All right, let's take a quick break
Starting point is 00:23:52 and we'll come back and talk watchOS, macOS, etc. We'll be right back. book Born in Vegas. That's a feeling you can only get with BetMGM. And no matter your team, your favorite player, or your style, there's something every NBA fan will love about BetMGM. Download the app today and discover why BetMGM is your basketball home for the season. Raise your game
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Starting point is 00:24:56 If you have any questions or concerns about your gambling or someone close to you, please contact Connex Ontario at 1-866-531-2600 to speak to an advisor free of charge. BetMGM operates pursuant to an operating agreement with iGaming Ontario. This is an ad from BetterHelp. This holiday season, do something for a special person in your life. You. Give yourself the gift of better mental health. BetterHelp Online Therapy connects you with a qualified therapist via phone, video, or live chat.
Starting point is 00:25:23 It's convenient and affordable and can be done from the comfort of your own home. Having someone to talk to is truly a gift, especially during the holidays. Visit BetterHelp.com to learn more and save 10% off your first month. That's BetterHelp, H-E-L-P.com. All right, we're back. Let's talk about some other WWDC announcements. WatchOS got some updates. Not really a whole lot of major stuff. I mean, a little more granular activity tracking, a little bit more stuff. But I only really have one thing that I took out of the WatchOS.
Starting point is 00:25:56 Yeah. Which is they still don't support group challenges. Nope. Now, before everyone already starts typing, because I can hear your keyboards already. Yes, there are third-party apps that support multi-party fitness challenges we use one of them it's called challenges and it's it even supports um we've done one with like the studio and people who are paid members we did one with like multi-platform android and ios we could all technically compete on the same it's multi-platform is rough but still yeah but like apple what this seems
Starting point is 00:26:27 extremely easy and obvious and people want it just three or four people i'm sure you have a group of three friends who should be able to do hey we did a fitness challenge oh we also did a fitness challenge what if we all did a group fitness challenge oh that doesn't exist on this this thing even i hate to even say it but lock it in with uh apple fitness plus but share play share play is already a thing they're already like telling people like hey watch a movie together on apple's movies thing while you message each other with i mess you can do the fitness plus workouts together like yeah literally together and i don't know you cannot combine points you will not do group fitness competitions i do feel like you i mean i'm that's all i was looking for on there
Starting point is 00:27:06 yeah if you were a runner some of the new running stuff was kind of cool the intervals are good strides stride length and like intervals and pace and all this stuff so if your active heart rate zone was really cool i think i don't run but if you're a runner i think it would be really cool i think adam will be hyped for this yeah the closest we can get to intervals if you did just like back and forth intervals on a field, it would just tell you your total running distance was like 0.1 miles, unless you ran far enough past the cones
Starting point is 00:27:32 to the point where the GPS is like, oh, you've run like in a really tight circle over and over again. Yeah, this is clearly for like distance runners, not like just the way we- This is better. There's some good features here. I like the heart rate zones. I thought it was really cool, yeah.
Starting point is 00:27:45 Mac OS Ventura is the new name. It is. Do you have any feelings about the name? I just think of Ace Ventura. Why is it Ventura? Because it's probably a place in California. I bet you $1,000 it's a place in California. It is, I just don't know about this place.
Starting point is 00:28:01 I just Googled Ventura, California, and people also ask. Autocrack suggestions are, is Ventura, California a good place to live? What is Ventura, California famous for? How much does it cost to live in Ventura, California? Is Ventura, California rich? What percentage of Ventura, California is white? What is the richest city in Ventura, California? So people want to know what it's like to live there and how much it costs basically um cool it's not a national park though no whatever all right well
Starting point is 00:28:32 that's the new name it is a new os um so a lot of smaller updates and then the one big one that i was trying to figure out is stage manager stage Stage Manager was the big announcement, I feel like. It's a little confusing to me. Maybe because I don't plan on using it. I am well-seasoned with macOS. I use Spaces. I use the system, whatever control. What is it called?
Starting point is 00:29:01 What is this thing called? Mission Control. I use Mission Control, too. what is it called what is this thing called mission control i use mission control too um so because i already use those things and i window manage very very fluently already i don't see myself ever using stage manager and in this new version of mac os it is up in the options toolbar where you have to turn it on so it's not a default thing that most people will just walk into like the mission control button on the keyboard. It's very different on the iPad.
Starting point is 00:29:28 It is. For those of you who didn't see it, I'll explain it really quick. Essentially what it's doing is on your desktop, if you have a bunch of apps open, it is going to group those apps based on what they are. And it's going to put them on the left side of your screen. So let's say you have a bunch of photo editing apps up maybe you've got like your eye photo open is it called eye photo yeah or you're maybe doing affinity photo or photoshop and then you've got photoshop so all those will be clumped together right and then like word documents will be clumps uh web browsing will be clumped together and it's on the left side of your screen and if you select it your most
Starting point is 00:30:04 recent one will pop up and if you keep clicking through it'll go through those it's just a way to organize everything pretty much yeah at first when i saw this i was like this is really cool and then i started looking at twitter and seeing everyone be like i don't get this this makes no sense this looks really clunky i started really thinking about it and was like hmm maybe this yeah does just kind of feel like it takes up space and I don't really get it. So like I use the dock to open and close apps and when I minimize an app,
Starting point is 00:30:33 the window goes to my dock. So the dock becomes kind of like a window manager. Yeah, your dock fills up though. Right, but I also feel like I often will have like six apps open and the dock doesn't help me with that. So stage manager is just a way to manage your open windows. Yeah, open windows.
Starting point is 00:30:50 And just keep one of them on stage. And there's other windows that are open, but they're over to the side here. Off stage. Where you can off stage. Stage left. You can't move it apparently. Yeah, very. Sorry lefties.
Starting point is 00:31:01 Stage right, actually. Yeah, stage right. Audience left. Your left, yes. House left, is that what it's called? Stage left and house yeah stage right audience your left house left is that what it's called stage left and we'll call brandon later it's on the left and yeah so you can you can manage your open windows by clicking around and pairing things together and things like that that's that's what it does for me i i could kind of see how it works well because here i'm not doing a lot of you know i'm not really video editing anymore i'm not really photo editing we have some of the best people in the business doing that
Starting point is 00:31:29 i'm very commonly like in my email we have a bunch of different chats so we have our slack we have our discord server we have all our asana stuff like that right now my desktop if you didn't know how i work on it it just looks like a mess because every window is slightly dragged a little bigger in a corner so at any point i can click on a corner that i know what window it is and get to where i'm going oh so you've got like the you'll have a background window but the corner sticking out i yeah because the protosplay xdr is huge so i never full screen anything so like if i were to try and describe how i would look at my computer right now you would see web browser straight in the middle if you were to click directly under it it would be slack if you were to click under that it would be discord and then on the right you can see both
Starting point is 00:32:15 my asanas for vox and for but then you have to mkbhd you have to you have to make the windows smaller as you go in some point some part has to be smaller so like usually the biggest thing is what i use the most web browser slack are usually the biggest discord will have like a little corner but out of all those when i click in and it comes to the front somewhere on the left probably then will be the bigger window that i can go back to yeah so yeah that's a bit chaotic stage manager could help it looks like it takes up a ton of space on the left though it is a good amount of space it cannot be resized maybe in the future it should be i mean okay i'll describe my also i i have two monitors my current my current default is furthest left is my dock actually i'm a left
Starting point is 00:32:57 dock person now then i have a slack window then i have spark email and safari sort of like layered and then on the right i have tweetbot if it's open tasks and asana and then if i'm like kind of dual researching or doing something with two safari windows i'll pop a safari window out from the left and move it to the right over the top of the stuff on the side it's like it's messy and like you know when we describe where things are stage manager sounds like it makes a lot of sense. Yeah, maybe. So I'm curious if you have dual monitors, what happens with stage manager? Also, if you have a left side dock.
Starting point is 00:33:31 Oh, yeah. If I have a left side dock. If you can't change stage manager from left, can you not do left side dock or are they going to double up on each other, which would probably drive me insane? I do need to find that out now. Yeah. I want to figure that out. I'll be really interested in that. So we had a little asterisk. You wrote gaming question mark exclamation mark.'m just gonna quick rant really here really quick
Starting point is 00:33:49 what is um they actually mentioned gaming twice in mac os and in ipad os yep um oh man i really thought i was kind of excited i thought they would talk a little more about gaming it's developers so i think a lot of their stuff is developing for games that a lot of it's ipad games it feels like or ios games um i don't know the first gameplay footage they showed was terrible it looked awful then they started bragging about how the next big release is going to be no man's sky which has been out for a few years and is like was colossally memed on as being just like a pretty terrible game it had it was one of those games that had a ton of hype and then very quickly died i think i looked up their player base and they're peaking around 30 000 players a month
Starting point is 00:34:37 which is not good i mean pub g i think at one point was peaking at over a million players at a time geez so very very different set of numbers. So I thought it was weird that they were bragging about No Man's Sky. They talked about a bunch of other stuff. I just don't know it that well. And then there was one point where Craig said, a key part to the gaming experience is the software that runs it. And I couldn't help but thinking, no, Craig,
Starting point is 00:35:04 the biggest part of gaming experience is the games. You it. And I couldn't help but thinking, no, Craig, the biggest part of gaming experience is the games. Like you need to have the games. And that's still just not a thing quite yet on Mac. So just a little rant. I was kind of excited they were going to get into gaming, but they announced almost nothing. I think they could have just skipped that completely.
Starting point is 00:35:19 Yeah, it's kind of like the best they can do is just like put the beacon out there and like hopefully people will make more games for the Mac. And that's the best's yeah it also was developer conference so i'm sure there are a lot of people developing on mac for mac and maybe even for ipad and ios and that probably spoke way more to them but as a nerd gamer i didn't get much out of it yeah that's fair um but they you know they went into that then we we did get ipad os 2 which was a little bit more, I actually like the reference color thing. So if you are a creator on the iPad, which I keep saying is like a real market, that's a real demographic. When I asked for Instagram on the iPad, it's not just because like, oh, it's not on the iPad, it should be. No, it's because people want to be able to make stuff on Instagram and use that bigger screen for that. But reference color mode is sort of an homage to that. It's literally just having the color of the things that you export match everything else that uses reference mode. And anytime you want to share something with someone else using reference mode, you can trust that the color is going to match.
Starting point is 00:36:18 Super cool. I also feel like they're listening to Waveform because there's a weather app on the app. Yeah. Yeah. People were like, uh, tweeting like an old waveform episode where we were talking about that. Still no calculator. The minute they announced weather, I was like, Oh my God, calculators coming next.
Starting point is 00:36:35 And then I just didn't. Yeah. Um, and they also had a kind of cool like collaboration with FaceTime where you can tag people in like different collaborations and open them up in FaceTime, which kind of looked similar to something called Freeform that they said they're releasing in the future, which is kind of like using FaceTime to collaborate on different projects. I think the main example they showed was like a sketchbook where two people can be sketching on the same thing while talking over FaceTime, which I think seems really, really interesting. Yeah, it's pretty good. And I also just like that you can sort of pass off FaceTime
Starting point is 00:37:04 calls now between devices. So continuity. That was cool. I want to bring up continuity a little bit more after the break in our interview, but just the fact that you can pass off things within one account that has Apple ID signed in across them. Super cool. I'm going to I have to ask, like, what sort of processing power is going into turning the ultra wide camera from the iPhone into a top down camera. That was one that I'm excited for, but feels like what they showed off was going to be better than what it will be like a top down continuity camera. I got to try it. I really got to try it.
Starting point is 00:37:36 But either way, that's that's pretty much the software stuff. We're going to talk hardware after the break, MacBook Air, MacBook Pro, but also just like the new M2 world and what's going on in Apple Silicon world. So yeah, let's go ahead and take a quick break and come back and get into that. With Uber Reserve, good things come to those who plan ahead. Family vacay? Reserve your ride as soon as you book your flights. To all the planners, now you can reserve your Uber ride up to 90 days in advance. See Uber app for details.
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Starting point is 00:39:17 All right, welcome back. I'm joined by Bob and Tim from the Apple team. They have been on Waveform before, but now it's 2022. It's post-WWDC. We've got some new stuff to talk about. So first of all, thank you gentlemen for joining me. It's our pleasure. Yeah, it's awesome to do it two years in a row. Can't wait to continue the streak. Yeah. So I've got so many questions and I'm glad I have you guys here, but I guess the best way to start this section would just be to go over M2. So we
Starting point is 00:39:45 finally have this beginning of a second generation of Apple Silicon. Maybe you can give me the bite-sized, you know, there's some numbers and some things people should know about, but the bite-sized, what's new in M2 for this new chip? So let me kick it off and I'll give you a quick overview. Obviously, what we're doing with M2 fundamentally is we're building on that amazing baseline that we introduced with M1. And with M1, I feel like what we were able to do for Apple was to deliver a chip that enabled Apple to really achieve the vision that the Mac laptops have always wanted, to drive and change and reset the bar on expectations for users about what it means to use a laptop.
Starting point is 00:40:27 Laptops that are high performance don't need to be loud. They don't need to be hot. They don't need to have short battery life. And so with M1, we were able to deliver on all of those things. So now with our M1 laptops, folks have been super happy with laptops that are quiet, laptops that last amazingly for a long time, and they don't get hot when you're sitting in your lap. And they're performant. They do really fast things. So what did we do with M2? Well, we did more of the same, and we boosted up performance in super meaningful
Starting point is 00:40:55 ways. So first of all, we can talk about the CPU. As you know, we have our performance cores and our energy efficient cores. We boosted both of them. The efficiency core is 20% to 25%. The performance core is up by 18% and more, depending on the workload that you're doing. We talked about 18% in the keynote, you remember. Yep. The graphics, we did a very nice bump. We moved from 8 cores to 10 cores. What does that allow us to do?
Starting point is 00:41:19 Obviously, the peak performance range goes up because we can now fire on those GPUs. You get those extra cores running for you. But in addition, you can take those 10 cores and spread them out and run them at a lower voltage, which means that you can actually deliver more performance than M1 could at the same power envelope. So you can achieve higher peak performance at potentially higher power for a larger enclosure like the MacBook Pro 13. But even in the MacBook Air, that brand new machine that we introduced, you can deliver more performance with the 10-core inside that thin and light enclosure because the 10-core GPU can run more efficiently.
Starting point is 00:41:56 Obviously, the neural engine, you heard about that, 40% bump. That's super meaningful as we expand our use and applications embrace the new machine learning programming paradigm. But really one of the biggest things we did was around our unified memory system for M2. As you remember, M1, we introduced the unified memory system. It was a great 68 gigabyte per second LPDDR4 memory system. When we transitioned M2, we brought that entry-level new M2, the family chip, up to LPDDR5, much like our M1 Pro, M1 Max, and Ultra were already. That boosted our bandwidth up to 100 gigabytes per second. And because we switched to LPDDR5, we could increase the density without increasing
Starting point is 00:42:42 the form factor. So we were able to move from a 16 gigabyte max capacity up to 24 gigabytes of max capacity just by transitioning the DRAMs, maintaining that really thin and light profile for those really important thin and light laptops. Yeah. Yeah, there's a lot of good stuff. I mean, the numbers, of course, sound great because the M1 chip was already so good
Starting point is 00:43:02 and I was recommending it to a lot of people and it's already so capable. So I'm curious now talking to you when you said M1 allowed you to sort of unlock what you really imagined laptops could be, you know, high performance, quiet and things like that. How did you think about, okay, now we're gonna finally improve upon ourselves
Starting point is 00:43:20 and we have a bunch of things we can do with M2. How would you think about what to improve about M2? Is it just, hey, the tech is better. We can throw more cores at it. Everything gets better across the board. Or were there things that you were focusing on that, you know, you know what, we want to do really well here. Graphics is one thing we want to focus on. I think, I think you're right on the point. Graphics was a big deal. I think we felt really strong about what we did with M1, but we saw the response to the bigger machines that we were able to build. And we thought, you know what? With some changes in the GPU architecture, the addition, of course, of the two cores, plus some features that we added, we did that.
Starting point is 00:43:57 But in concert, we know that we can't improve GPU by itself in isolation. We have to expand the memory bandwidth because the GPU lives on that memory bandwidth. There's no point putting more compute in if you don't follow it up with more memory bandwidth. And so that combination of the two is probably the biggest target that we set. So you saw that we did increase the number of transistors in M2 on that second generation five nanometer process that we used in M1. But many of those transistors ended up there. They ended up in that GPU.
Starting point is 00:44:31 They ended up in that extra memory system. And they ended up in some very targeted performance enhancements for the CPU and the neural engine and other places. In addition to that, by the way, the response to ProRes. We introduced ProRes, of course, ProRes Capture in our iPhone 13 Pro. We wanted to make sure we had that ProRes acceleration lined up for the MacBook Air because we know a lot of people are shooting now in that format. Consumers are shooting in the ProRes format now. And what a perfect way to complement that with this new MacBook Air. So M2 introduced that accelerator that was in the M1 Pro Max and Ultra.
Starting point is 00:45:06 Yeah. And I love seeing that because I work with Perez a lot, as you can imagine. But I think that's a great, actually, a jumping off point. I wanted to touch on, there was this feature that you guys showed at the keynote. It was, I'm trying to remember, it's called continuity camera, where the iPhone can flip around and sit right on top of the MacBook or any Mac, I suppose, and be its webcam. And the part that blew my mind was that the ultra-wide camera can be used as a separate feed where the sort of bottom of the frame is distorted and then flipped around and processed somehow to be this clean, nice little top-down desk view. I have yet to try it. I want to give it a shot in
Starting point is 00:45:44 the beta, but can you tell me, can you peel back the curtain a little bit about how that's possible? Is the processing power coming from the iPhone there, from the Mac? Is it both? How did you pull this off? Well, and before we get into that,
Starting point is 00:45:57 I think the point that's critical is that even with all of that incredible capability that we have on the Mac, obviously with the iPhone, we have invested in these incredible camera systems. And what we wanted to do was to be able to bring the best camera that you're carrying with you and bring it into the Mac experience just as fully. And so Desk View, which is the feature you're talking about, is great. But there are also some other modes that, you know, like studio lighting effects, et cetera, that we're bringing to the Mac for the first time.
Starting point is 00:46:30 So it was really about, you know, yes, bringing all of this, you know, great processing power, but also making it just incredibly seamless and easy for consumers to use so that it's, you know, it's wireless. It happens automatically. It senses when the camera is in the right place and then kind of works from there. But then the tech behind it, Tim, is pretty phenomenal. Absolutely. And as you can imagine, if you're an Apple developer, software developer, and even a third party developer, the fact that we now, and the fact that you're asking this question, I think is awesome, because you're not sure. And the point is, they have flexibility now. They can write algorithms in a very common way across all Apple Silicon because these building blocks that we use in chips like M2 are the same kind of
Starting point is 00:47:17 building blocks that we use, almost exactly the same style, scaled a little bit differently. But the programming model is the same as the ones we put in our A15 Bionic. And so when you're trying to work out a complicated scheme like this, you're leveraging a mix of both. You're leveraging the best of both. So you're using the iPhone's massive compute capability and the image processing capability
Starting point is 00:47:39 and the neural engine and the GPU there. But for things that you wanted that make sense to do and expand, where you're expanding it out for the Mac experience, you have this other engine that's sitting on the other side that's able to do, again, augment the thing. So it really is this combination of the two. And I think that's a really great example of the potential that Apple Silicon provides when we have it across the entire product line, not just for the Mac, but for the iPad and the phone. And in fact, it's a great extension of all the other continuity
Starting point is 00:48:10 features that I think people have come to love and use, whether it's continuity copy and paste or any of the other things. And again, like Tim says, it is just part of our philosophy that we want all of these things to just kind of work magically, seamlessly, easily together and to bring the best of whatever technology product that you have in front of you. So I think it's going to be amazing and can't wait for you to give it a shot. important part of the Apple Silicon story as well is when we are using our chips on both ends of this kind of a continuity experience, we know the security of the information is safe because we are encrypting this data carefully between in the transfers, especially when we have continuity features that use wireless. We make sure we have secure enclaves in every one of these parts. And so from that perspective, we are also paying close attention to making sure none of this data is leaking out. Nobody can be sniffing and
Starting point is 00:49:08 potentially tapping into some of your camera streams. Yeah, that's actually a really interesting point. I think when a lot of people looked at Apple Silicon coming to Mac, you know, the obvious story was optimization and performance. But I think now just looking at, you know, Apple's ecosystem of products all working sort of on the same, I'll put architecture in air quotes. I feel like that helps, yeah, like you said, with security. But with the things talking to each other more efficiently and being able to sort of unlock new features like this continuity camera feature. Absolutely. I think the other place you see it is in gaming.
Starting point is 00:50:05 Absolutely. I think the other place you see it is in gaming. And one of the things that, you know, we announced this year at DubDub was some, you know, AAA titles coming to the Mac in a really incredible way. And when you talk to those developers and you talk to the developer community, the thing that has convinced them to come across is not only the great, you know, game platforms and software that they can write on, but also the fact that they can now address this incredible range of products from iPhone all the way to iPad with M1, and then all of the Mac family has incredible graphics performance. They've got a common target that they can write their rendering engines for. It really has kind of changed the game that you have continuity of experience, but you also have a continuity of a development platform. And I think that's just going to benefit everybody.
Starting point is 00:50:33 Yeah, it's a WWDC special. I think, I guess let's talk about the new Mac. So we got the new M.2 chips, of course, right? But we also got two new machines that will have the chips in them. So MacBook Air and MacBook Pro. MacBook Air, I got to spend some time with. It's got this whole redesign.
Starting point is 00:50:51 It looks a lot like a baby version of the MacBook Pro that I'm using right now. It's got the same general aesthetic. But a lot of really interesting things. A better display. You've got the function row at the top, or sorry, the function row at the top, all these things. I'm curious, with the MacBook Pro, it didn't get any of these updates, but it still has a touch bar. It's still got some other features people are familiar with, with the new M2 chip. Who do you imagine each of these machines being for? The MacBook Air, we sort of know,
Starting point is 00:51:20 is the most popular laptop in the world. And then who is this MacBook Pro for? sort of know is the most popular laptop in the world? And then who is this MacBook Pro for? Yeah. And just to follow up, the 13-inch MacBook Pro is the second most popular laptop. And that design has been beloved. And there are lots of great things that people love about that design that we wanted to carry through. I think the main distinguishing feature between the two is that the 13-inch MacBook Pro has an active cooling system. And that active cooling system is important in a particular set of use cases and workloads where it's a more sustained performance that you need to have. And so if you've got work that requires that, MacBook Pro is an amazing product. If you have a more general purpose
Starting point is 00:52:07 kind of set of use cases, and it's a set of workloads that are maybe a little more bursty, the MacBook Air has got, you know, an amazing new design. It's got MagSafe. It's got all sorts of great components to it as well. So in reality, you know, we wanted to continue to provide as much choice as we possibly can to our customers. But we think that the MacBook Pro is going to, you know, is going to really provide that performance advantage for sustained workloads that will be attractive to some users. But the MacBook Air is going to just be phenomenal, I think, for people who are looking for an amazingly capable and versatile machine. Tim, I don't know.
Starting point is 00:52:49 How do you think about it? I think that you covered that really well. I think when we're designing chips like M2, we are keeping in mind that we're trying to hit a range. We know that obviously the MacBook Air and the redesign, this is a fantastic new product, and that was squarely in our focused domain. But we do make sure that in our ability to scale up, that we can fill up the box. We can fill up that MacBook Pro with the 13-inch active cooling system. The interesting thing is we don't run M2 at different operating points necessarily, because sometimes the MacBook Air and the MacBook Pro will have the same performance. And it depends on the type of workload. In those
Starting point is 00:53:31 bursty cases, MacBook Air gets all the performance M2 can deliver. We don't hold back. But for the sustained workloads, and this is where it really matters. If you're a pro and you really need consistency, you really need a frame rate to be solid and stable throughout, and you have a very heavy workload. Something that hasn't triggered you to go up to the M1 Pro-based machines. You're thinking, hey, this 13-inch Pro actually hits a really nice sweet spot for folks who are doing a little bit more than just light work. That said, MacBook Air is capable of doing a lot of really super interesting things and playing games. And so it's subtle, but I do think there is a place where a pro user is going to feel more confidence with that MacBook Pro and the active cooling system. They're going to be able to get that guaranteed sustained performance.
Starting point is 00:54:16 Yeah. Yeah, I think our testing will eventually sort of peel apart the two and figure out where the workflows separate themselves and what type of user is going to want to go with the M2 MacBook Pro. But we also kept the M1 MacBook Air in the lineup too. So now you have sort of this choice of $999 base M1 MacBook Air, but that's the older design versus the M2 MacBook Air. I'm curious, is there any extra thought into leaving the M1 in the lineup versus just leaving the M2 as the baseline that everyone starts with? Yeah, I mean, I think as you look at it, the M1, the original M1 MacBook Air is still an incredible machine. And the performance, as Tim talked about, is still, you know, incredibly competitive. And we felt, you know, we wanted to be able to continue to put MacBook Air in as many people's hands and offices and desks as we as we possibly could. And so having that entry product, you know, and that $9.99 price point is incredibly important,
Starting point is 00:55:19 and give people an opportunity and a choice then to move up. And when you look at education, for example, where that entry M1 MacBook Air is $899, it's really important to us to be able to give people a choice. And frankly, these systems are both incredible. whether you're at the original M1 MacBook Air or the M2 MacBook Air or the M2 MacBook Pro, we feel like there's just a great set of options for people at great value with each price point. For sure. Let me see here. I've got a couple more nuanced questions that I want to... Okay, I'm going to just ask. I know I'm probably not going to get a straightforward answer because it's a future products question, but let me just toss it out there anyway. Um, we have an M one chip in an iPad and a Mac mini. I imagine those will also get M twos, but you can tell me. Yeah. We aren't going to comment on, you know, products that we haven't announced., frankly, we've got so much great news about products that we just announced.
Starting point is 00:56:28 But I think what you're seeing from us is this kind of relentless drive to bring the most performance and the most capability to every product and platform that we possibly can. And we're not standing still. I mean, just look at the timeframe between M1 and M2. Really unheard of in many circles, but we want to continue to drive and move that forward as fast as we can. And so that's why it was so great to be able to bring in the M2
Starting point is 00:56:59 into the MacBook Air and the 13-inch MacBook Pro. And, you know, the other thing I want to highlight, I'm a chip guy, but working at Apple, we are guided by the product. And it isn't that we're building chips so that we can spin them and sell these chips.
Starting point is 00:57:16 We're building these chips in concert with our product teams who have a vision for a product. Like this MacBook Air, I think, is a perfect example. Why did we release M2 now? Because we have this product that's just lined up and is perfect. I mean, can't imagine a better product to motivate a new chip design, to be able to give folks the confidence that you're buying not only this amazing new form factor, this new rethinking of a product, but you're getting the latest tech, you're getting the most cutting edge advanced technology you can buy with confidence knowing that you're going to be
Starting point is 00:57:48 able to survive and you're going to be able to live with this great machine for a long time. And so it's always about the product. That's the motivator. It isn't like, okay, well, it's January, let's build a new chip. No, we're working with the product teams to try to figure out what is the new vision? What is the new challenge you want us to tackle? Yeah, I think that the point you make about the fact that you make that chip for this product and not to sell. Like, you know, there might be an i3 or an i5 out there somewhere that's a pretty good chip, but it could appear in any number of different form factors. And it kind of has to be built with that in mind that it might be good for some of them versus specifically going, okay, we have this machine we'd like to build. Here's what we want to make a chip for.
Starting point is 00:58:26 Obviously, Apple Silicon was in the works for a long time for the Mac. Are there any surprises now that you're on the second generation that have sort of revealed themselves to you? Anything that surprised you as you sort of took on this challenge to make a chip for your own machine? You know, it's a good question. We've been doing this, like you said, we've been doing chip design at Apple now for a long time.
Starting point is 00:58:51 And, you know, starting with the phone. And so our team has gotten into a very good groove and we've gotten, and we grew up, we grew up with this methodology of building with the product teams. And the phone was such a great product to start with because the constraints were ridiculous. A touchscreen UI is completely unforgiving. You don't, you know, if you touch an object or scroll and it doesn't respond in real time,
Starting point is 00:59:15 you've failed. And so that in combination with the ridiculous constraints, it's thin and light and has a battery life requirements that you got to make it through the day. People are going to complain. Your mother is going to complain if your phone doesn't make it through the day. This is the pressure our team is under. And so this was the training. This was what we went through for years and years and years. And then as we started to get more capable and build more capable compute engines through the iPad and the iPad Pro, it became very clear to us that, hey, we can tackle this.
Starting point is 00:59:44 The Mac is within reach. And so, you know, to some degree, I think we approached the Mac in a very confident way. We were not taken by surprise in too many things. There were challenges, obviously. You know, the Mac was a different beast. It's running different software. The users have different expectations. We had to make sure and prove all those things were right. And I think for the most part, we've nailed it. I think the one thing that took many of us by surprise, not for good reasons, but just the sheer delight that customers, the response from the customers when they got their hands on the machines, the M1-based machines, they took me a little bit by surprise.
Starting point is 01:00:24 I'm like, oh, my gosh. Because even when I used it, I was surprised. And I shouldn't have been, right? I shouldn't have been surprised that my MacBook Pro 13 was going to last battery life all day. But we all got trained. We all learned that you have to stay close to the charger. We all learned that, oh, if you want performance, you've got to live with hot, loud machines. So anyway, I think if we were surprised at all, we were surprised perhaps by how fundamental the work we did in combination with the system and software teams reset the bar for what it meant to use a computer like a MacBook Pro or MacBook Air.
Starting point is 01:01:00 And I think one of the most surprising things when we talk about the Mac is that we remind people it's a 38, 39 year old product line. And it is never stronger. It's never been stronger. And it, you know, we're still bringing many, many people for the first time to Mac, and they're just discovering it. So I think the thing that's most surprising when you reflect on it is just how transformative Apple Silicon has been in making the Mac brand new again and kind of really giving it kind of this rocket launch. And for a 38-, 39-year-old business, that's pretty darn impressive. Yeah. So I'll leave you – I'll end with this, and this is maybe, I'll let you flex a little bit. So you mentioned that the MacBook Air is the most popular laptop on the planet. The MacBook Pro is the second most popular laptop on the planet.
Starting point is 01:01:55 Is there a breakdown that you can share of, like, just, like, how many people versus, the MacBook Air versus MacBook Pro are buying each one? And do you expect that to change with Apple Silicon, with M2? Is it just continue to make them both better? How do you think about those two being massive? Yeah, I think, just to be clear, the second best-selling laptop is the 13-inch MacBook Pro. And then, obviously, we've got probably the strongest lineup of Macs
Starting point is 01:02:24 that we have ever had going across the entire range. And really, the thing we end up focusing on as much as anything else is just what can our users, our developers, all of the folks that we work with, what can they do with these systems? And how can we get them into more and more people's hands. So it's less about looking back and saying, here's what we did, it's more about looking forward and saying what is possible. And that's the thing that I think we're we're most focused on, we're most excited about. And, you know, part of the reason why it was so great to get together with all of our developer community here and to introduce new hardware was just to kind of unleash people's imagination. So we tend to spend more of our time looking forward as to what's possible. And, you
Starting point is 01:03:10 know, couldn't be more excited that, you know, the sign of the times is that people are going out and investing in in Macs. And, you know, we just want to continue to drive that that momentum forward. Sure. Awesome. Well, this has been fun. i appreciate the little peek behind the curtain on some of the apple silicon stuff and i can't wait to get my hands on it i'm definitely gonna be testing it so thanks again enjoy good thank you thanks appreciate it spark guys take care bye bye bye all right so that was a fun little conversation always a fun time to get a little behind the curtain so a shout out to them for spending the time on the podcast. I think what we wanted to do was just remember the question we asked at the beginning, actually.
Starting point is 01:03:51 Yeah, I think it was, has iOS caught up to Android in terms of personalization? Yeah. I think we could do a whole hour on that exact question. Yeah, let's do a quick one. But to quickly summarize, I think in some aspects, there's like a quality versus quantity slider. And Android world, quantity is off the charts
Starting point is 01:04:12 and quality is middling. Where on iPhone land, quality is very high and quantity is middling. That's my overall assessment. I think they've caught up an average because there is actually real options now widgets on the lock screen widgets on the home screen a whole bunch of custom settings and things like that but that's the way i see it i'll say no because i won't agree
Starting point is 01:04:36 that it's caught up until i can have like a completely blank home screen without a million folders and stuff like that i know there's a million people who say you can do it like this i just want to be able to have it don't fair don't hack it up totally fair you could probably argue right now lock screen is more customizable than android some yeah potentially i think maybe everyone does a million things with android but yeah not quite caught up looking forward to it but it's good to see that's the competition i can see android's gonna take some stuff from iphone iphone's gonna take some stuff from android everybody's see. That's a competition I like to see. Android's going to take some stuff from iPhone. iPhone's going to take some stuff from Android. Everybody's getting better.
Starting point is 01:05:07 That's a win for all of us. And so is this podcast. It's a win for all of us. It is. It really is. Thank you. I appreciate that. Yeah, it's a good place to end it. There we go.
Starting point is 01:05:13 Appreciate you guys joining this week. We'll have a lot more to talk about next week, but stay tuned to the channel for the videos, of course. And the hands-on with the MacBook Pro should also be live by the time. MacBook Air should also be live by the time this podcast is up. So stay tuned for that.
Starting point is 01:05:30 Cool. Okay, that's it. Thanks for and let's then talk to you guys next week peace waveform is produced by adam melina and ellis rovin we are partnered with vox media and our intro outro music is created by vane sill and also i'm the one editing the video podcast this week so don't give adam any crap if it's not very good because i'm not as good as adam so i'm sorry i hope you still like it.

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