Waveform: The MKBHD Podcast - The Worst Idea YouTube's Ever Had...

Episode Date: September 25, 2026

As Techtember continues the news doesn't stop. This week's episode Marques, Andrew, and David talk about the Googlebook releases, some more interesting Apple products we could see this year, possibly the phone of the year that isn't even coming to the US, and wrap it up with an absolute crash out about YouTubes new features. Links: 9to5Google: Googlebook Hands On Video The Verge: Snapdragon 8 Elite Gen 6 Chipsets Gurman: Apple Rumored Fitness Band YouTube: Made On 2026 Motorola: Signature 27 press release This episode brought to you by: Square: https://www.square.com/go/waveform Framer: https://www.framer.com/wave Granola.ai: https://www.granola.ai/wave Shopify: https://www.shopify.com/waveform Follow us on socials: Marques: https://www.threads.net/@mkbhd Andrew: https://www.threads.net/@andrew_manganelli David: https://www.threads.net/@davidimel Adam: https://www.threads.net/@parmesanpapi17 Ellis: https://twitter.com/EllisRovin Waveform Threads: https://www.threads.net/@waveformpodcast Waveform Instagram: https://www.instagram.com/waveformpodcast/?hl=en Waveform TikTok: https://www.tiktok.com/@waveformpodcast Join the Discord: https://discord.gg/mkbhd Intro/Outro music by 20syl: https://bit.ly/2S53xlC Waveform is part of the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices

I've got a text. The summer might be almost over, but a new bombshell has entered the villa. Meet the voices of DeepGram Flux TTS. I'm Drew. Low-key casual. I'm Alexis, an upbeat morning person. I'm Haley. Always cheerful.

Flux TTS has some real personalities that are ready to speak. You can interrupt, pause, and keep talking without losing the plot. Fancy a chat? Come try all the voices free through September 12th at deepgram.com slash keep talking. Terms apply. Calculating route to avoid seeing poverty. Turn left to bypass the unhoused youth sleeping on the street. Then keep right to skip by the lines of people waiting for food.

Steer clear of the crowded shelter turning people away, then take the next exit. Let's stop looking away and get in the way of rising poverty. Your donations help the United Way fight poverty in thousands of ways, like providing food, shelter, and crisis prevention. Donate today at United WayGT.org.org. I would strongly advise against using this very often, especially if you're a beginning creator. Focus on retaining the light in your mother fucking eye. Retention graph of the light.

Yeah, what is up? People of the Internet, welcome back to another episode of the Wayform podcast. We're your hosts. I'm Marquez. I'm Andrew. And I'm David. We've got Ellis and Adam over at the producer desk. And we got a lot to talk about because it's still TechTember.

We've got to look at a first. look at Google Books, for real, for real. The new Snapdragon chipsets, a couple Apple rumors, and then some nutty specs for the 1 plus 16. I might cry. And then also some existential thoughts on new YouTube features.

Our favorite thing to talk about? I've thought about them so much. Yeah. By so much the hour car ride here, and he's ready to go off. Make sure you stick to the end. Every second of that car. Make sure you subscribe to see us take advantage of all of these sick new YouTube features. Yeah. At lunch, we started to have a crash out.

and then we said save it for the pot. I screamed it from across the room. Yeah. Shut up everyone. But first, did they even test this? Did they Ellis? Dude, I don't think so, man. Because this one, this one's been really, okay.

It used to happen to me a lot and then it stopped happening and then it happened to me again on Tuesday, yesterday. And it made me so angry that I was like, I'm going straight to the podcast with this. There is a weird feature. in the Apple alarm clock. I'm pretty sure I've spoken about it on this podcast in the past, but we're bringing it up again because this is so, this is the, there's, I've never seen a bug that is more antithetical to the functioning of a tech product than this. When your iPhone is in standby mode on MagSafe and the alarm goes off, sometimes the alarm does not go off. Instead, Instead, you get a notification on your phone, like a normal iOS notification that says alarm.

And there is nothing more infuriating than waking up an hour after your alarm goes off with an hour old notification that says alarm and no sound play. Can I ask a question? Absolutely. Are you on iOS 27 or 26? I'm not a beta. I don't use any betas. But 27 is out.

It's officially out. of a few days. So if you have updated your phone in the last week or two to the... No way. And so it weirdly sounds like... 26. Okay. The other question is...

So iOS 27, believe it or not, iOS 27 is the first version of iOS that you can independently control alarm volume and system volume. Yeah. I would wonder if it's potentially you had your system volume all the way down. And in iOS 26, that means no volume for your alarm. and if it fixes when you update. That's an excellent proposal and perhaps my system volume down, but I do want to say it's not because when your alarm goes off when your phone's at standby mode,

two buttons appear. Silence alarm and snooze alarm. That's not what happening. My phone is just in the normal standby mode when I take it off the charger and flip it. Just notification. And it doesn't even have to be the most recent notification. Like I could have gotten text messages since then. And what's my theory is that it,

because my iPhone goes into sleep mode automatically every night, like because of my bedtime. Sleep focus mode? Yeah, sleep focus mode. Bedtime mode. My theory is that it silences the notification and sometimes it gets confused. Here's my other theory is I have noticed some mornings I can trigger this behavior on purpose. And the way I do it is, and I'm still fooling around because not. Not only is it a very complicated, weird thing, but it happens the first thing in the morning.

So I'm not there, you know? But it's like if I've noticed, if I try to hit the snooze button and I miss and I just tap anywhere on the phone. So I'm not hitting any of the buttons. I'm just mis-inputting on the screen. Sometimes it will trigger this behavior. Yeah. Interesting. That is also something to keep in mind because some wireless chargers sometimes cause rogue touch input.

I've noticed. Very rare, but sometimes it does happen. Either way, to me, this is such like an apocalyptic scenario for an alarm. It's like the worst thing that. Yeah. It's the only job. Not just for it to not work,

but for when I do wake up, for it to be like, yo, an hour ago, this happened. It's just, yeah. I feel like it's a sound, it's definitely a sound thing. I think the fact that it's a notification

doesn't mean the sleep or snooze thing didn't pop up, it just may have popped up so long ago that then went away. Right? Because I think if an alarm plays for long enough without anything happening, it will stop. Will it? The audio will stop, but the little notification will stay there. So if like

that comes in and then another notification comes in, will it not override the snoot- part? We're in standby mode, so there's no notifications. Like the standby mode screen gets overridden by two large buttons coming up when your alarm. One of them says, so those buttons are not there. It's as if the alarm never went off, except

in the notifications. I'm wondering if you let an alarm run for long enough on standby mode, if it would eventually turn off, assuming that a phone was left behind. Because it's not going to go off till your battery dies. I have a question, Alice. Because your phone can be in silent mode, which is obviously the silent toggle.

Yeah. But that is separate from like your ringtone volume. And in iOS 26, your ringtone volume was tied to your alarm volume. Wait. And now they're separate. Wait. You can be in silent mode. with your ringtone on?

Yes. Yeah, that's what Marquez was saying. No, is that true? Because I thought, I thought, toggling the silent mode turns your ringtone off, but you can still have app sounds. I think it's system volume.

See, I think we're all wrong. It doesn't matter because it's funny because all of this is a bad, this is all bad user experience. An alarm should. It's shocking that iOS 27 is the first version. I'm trying to like. And also, I just want to say,

I am a audible ringtone person. Like I, well, you deserve to not get woke up. I didn't know that. That's on you. That's crazy. That's karma. I don't think I've met anyone else who's a... It says you're not.

Your alarm is tied to your ringer, is what it says. Right. So, wait, so that means if your ringer is off? No, that doesn't make sense. It didn't. You're probably right. 26 versions of iOS didn't make sense. I agree.

So if your ringtone is off, your alarm in the morning will go off. Yeah. Yeah, it'll be silent, just like your ringer. Wait, no way. Just stupid. Okay, wait. The alarm went off this morning. I feel like we shouldn't go off yesterday morning, and I didn't touch my ringer between those.

Maybe we should cut this little section, because I'm not actually sure that's true. No, leave it. because this is proof that this is stupid. The alarm volume, an alarm is an alarm, especially when the iPhone does so much to be like, yo, dude, I'm automatically making sure you're waking up in the morning. You don't have to send an alarm. It should override everything.

You know what I'm doing. I'm asleep and then I'm getting out of bed. It says an iOS 27 Apple lets you change your alarm volume independently from your ring to. Yeah, even if we got some minor thing about that wrong, the general consensus here is that the alarm is dumb as f***. It should always override. I have this fix for 10 versions.

My favorite thing about being a non-Iphone user on this podcast is learning things like these and realizing people live with that. This is not California, okay? I cannot just roll into work whenever I want. That's true. It's what I've been saying. I'm trying to get here on time. That's what more guys have been saying.

Yeah. Well, that's a good, yeah. Well, they apparently tested it enough to fix it in the new version, so you should update your phone. Also, iOS 27 introduces a lot of other features, so you might enjoy it. Plus, you're on an iPhone 17 Pro. So, come on. Get ready for Apple Intelligence, Alice. You could clear up your liquid glass even more.

You got the new Siri. You know, you can ask what my address is. I can ask what your addresses? Yeah, if I've texted it to you before. You can tell, ask Siri that? Maybe I'll ask my... You can ask your alarm that? I can ask my alarm that.

Sorry, I just thought of another, did they even test this? But I'm going to save it for next week. Yeah, save it for the pod. Okay, well, something that we're not completely sure they test because the rollout of this was kind of confusing and we're still kind of putting the pieces together, even though we had briefings. Is the Google Book.

We mentioned this really briefly last week because they had opened up an opportunity to let people know that pre-orders were coming for a computer that they didn't really talk about. They just sort of said what the basic features were going to be. But now they've had an official announcement for the Google Book varieties. The Google Books.

They're five. They're five. Yeah. Acer, Asus, HB, Del, Lenovo. Yeah. A couple of things, you know, we were speculating last week. There were some things we got, right? They do all have a glowbar.

And it seems like the glowbar is actually RGB from some of the videos I saw. Yeah. Although I believe from what I saw, it only really shows battery level indicators right now as one of the things. But they're letting third-party app developers develop for it, which is really cool. So that means the sky's the limit. It wasn't just battery in our rafing. It had like a few different animations. Was it?

I thought only the Lenovo one had different animations. This is what I wanted. The fact that you can pre-order this and we still don't know is ridiculous. In it, yeah, it's always a bit of a red flag when pre-orders go up, but like no one's ever really even played with them. They did have like a media like event where you could touch them and play with them that I could not make. So that's on me. But still, usually we have review units by now. So it's kind of strange.

Do we confirm it's red? What? The Globar? There is red in it. There is red in it. And some of you have the technology. It doesn't need to be in the same spot. It looks like it can be anywhere on the back.

Some of them are like left aligns. Most of them were middle. They do all say Google Book. They all have a function and a G button, which there's a couple of weird things about the G button. One, I'm a total idiot. And last week said it should be a Gemini button. But I'm realizing, no, it's replacing the Windows key.

It's the start menu button. And obviously this is Google Book OS. So therefore, it is the Google Book start menu button. Yes, I did say Google. book OS because apparently it's now called Google BookOS, which is almost as silly as Googlebook. So I'm pretty sure, you know how we name the podcast, WTF is Google Book? I'm pretty sure I'm going to make it.

I need to make a video that's like actually answering that question. Because, like, honestly, with this episode should be what the fuck is the Google Book times two again. Wait, for real this time. Yeah. It seems to the best of what we can gather is it's this collection of five laptops that have some set of minimum requirements that are guided by Google to make them Google Books. They all run this OS that's not Chrome OS.

It's not Android. It's Google Book OS. It's a new OS. They're all thin and light. I think there's no number that they have to hit, but they're all thin and light. They all have a glow bar. They're all premium material. They're all premium.

And yeah, then there's some questions about do they have to start at 16 gigs RAM or do they all just happen to? I think the lowest priced one was $9.99. So there's an $8.99? But Acer said that was only the launch price, yeah, and that they're reevaluating pricing over time based on component supplies and other market pressures. So it's a great starting market price. Seafood is a day.

Yeah, like fish. Okay. It's like cat to the day. The other real quick. $1,400. Weird thing about the G button is that it's the capital G for Google. And one requirement that it seems that somebody said in a video, I think it was the Android Authority video,

is all keyboards have to be lower. I don't know why that seems so silly to me. Quarky. Is it because, so you're not confusing now the button with the Google logo being a capital G or just like, to me it feels funny being like everything needs to be this like premium material and serious and take us seriously. There's a Google logo on my keyboard. Is that the G?

Is that the G? But now all lowercase just feels silly. Give them the option. Who cares about capitals? I don't know. Yeah. I am excited for this, though. I am too.

I want another kind of laptop competitor in the space. And if it could be someone as big as Google that can just like burn money for a decade until this becomes a viable competitor, like sure. You assume it's going to last a decade. Well, they said 10 years of updates. So at least a decade. They did say. They said 10 years of updates that's still Google. They also said that, what was it, Google One?

Remember that? What was the free upgrade program where they didn't even make it to the next set of upgrades for people who bought it? The pixel upgrade plan, right? I forget exactly. They have too many names. Yeah. I'll try and really quick, out of the five laptops that got launched, all of them have at least base 16 gigabytes of RAMs.

Some were up to 32. All of them have at least 256 gigs of storage. Some went up to one terabyte. XPS is 13-inch, ASER ASAUS HP, 14-inch, and the Lenovo is 15-inch. All of them have some sort of biometrics, whether it's fingerprint reader or face ID. Premium materials kept getting mentioned,

yet everyone just would randomly name premium material so I don't know if this means we will not ever see a plastic Google book. It seems like the goal is for them to be built well and sort of premium in their positioning. So I guess that sort of means they should always use metal. I mean, I have to note that they have ChromeOS, which has there's Chromebooks now, but there's also Chromebook Plus. And now there's also Google Books because Google Books are not replacing either of these. Right.

Which is really weird. And I think they're trying to differentiate this lineup from the Chromebooks. Yes, for sure. Because Chromebooks have the bad rep of being the cheap one. Even though they weren't, there was some really nice made. Yeah, which is why they had Chromebook Plus, which is crazy because Chromebook Plus only launched like a year ago. Chromebook to me, like ChromeOS feels like the cloud-based operating system and the differentiating on this is like, it is a Android desktop experience kind of thing. With some AI, there's really not as many AI features as I thought were going to be in this, which I kind of like.

The four main ones I saw were they all have Rambler, which is awesome. there's an AI powered search function which sounds crazy but it really just means in your files management you can search like cat picture and hopefully get pictures of cats and that's good there was one where it's like if you have a file that's called like xA47792

jpeg but there's a picture of a cat in it you can search cat and it pops up it's semantic search it's great yeah the magic pointer which we did talk about because they did tease this last week which is lets you shake your mouse and get AI features like it's like Google lens but with Gemini and then the ability to create home

screen widgets, which is cool. I think is awesome. So those are actually four really nice AI features that doesn't make this feel like, oh my God, AI book only. It does kind of feel nice. Right. It's more of an Android book. For sure.

That's the interesting thing about it. Like, for those who are not around at this point in time, we used to have phones that you would attach to a laptop, like the Motorola laptop. The Motorola Atrix, too. Atrix. And you would basically use your phone as your computer on the shell. Now this idea is like, okay, dedicated hardware, but your phone is still like your primary computing device throughout your day. So we're just going to have all of your files, all of your apps.

Everything that you do on your phone is going to be accessible on this laptop. And it's also going to have like widescreen modes for when you want to have your apps but bigger. So I think that that's a cool idea. And then they're sort of just sprinkling the AI stuff on top. It's not specifically a Gemini book with Android capabilities. It's more of an Android. It feels way more... Gemini capability.

Android desktop. Yeah. Yeah. And a lot of it was like... It still has Play Store and all the apps are from the Play Store. Through that, there's a certain... Like it says, if things are like optimized for Google Book,

made for Google Book, or just like better used in a web browser. It's like the Steam Deck thing. Yeah, exactly. And then in that, you can also mirror from your phone. So there's something called Continue On, which lets you between apps, just let you continue on between them. Or the phone mirror. just literally means if you don't have the app on your Google book,

you can still use it connected to your phone and do that. It pops up in a little phone-sized screen and you can do things on there, which is pretty cool, especially if you think something with a keyboard is easier. Yeah, I think a lot of this makes sense. It's funny because when they were making Android more compatible with multiple screen sizes, we were all kind of like, oh, well, it's a combination of, one, they're making foldables, so they want foldables of various different screen sizes. too, they have like a Dex-like experience now where you can plug in your phone into a display

and you want to be able to use like a ChromeOS type experience. But now the flexible display sizes makes a lot of sense because now when you continue on on your laptop, you want it to transition very seamlessly from your phone to your laptop. So making Android very flexible is in their benefit here. Yeah. It'll be interesting to see what this competes with because being premium, you've got to compare it to some premium stuff. I also still kind of wonder how functional it is without an internet connection.

Like we were talking about Chromebooks being the online thing. Like what they do is you have Chrome and you do the things you do in Chrome. And if you don't have an internet connection, Chromebook's not very useful. How useful will this be? Like to me, that's why it feels more like Android. Like I can have an offline photo

and a photo editing app or tool and I can still do that offline and everything will work. So that should be fine. But I'm just curious, like how much Gemini stuff. I think Rambler works offline. How much other stuff works offline? It works partially offline.

Partially? Connect to the internet and then your phone? You know how on the phone one of the features is you take a picture and it will show up instantly in your files? Will that work with no internet? Bluetooth or Wi-Fi? But directly to the device. That is my question for sure. Yeah, I did not get an answer on that.

I don't really know how that file sharing thing works or how the app sharing thing works. I'm hoping it's direct to the phone. That would be ideal. Yeah. Yeah, we'll see. We'll see. Yeah, 10 years of updates, quarterly updates similar to Android. Again, 10 years coming from Google is the most, like, worrisome thing I've ever seen.

AI is going to kill us within 10 years. But if you want to know more, Jordan from 9 to 5, Google had a very good video on it and covered and showed a lot of the stuff. And also available October 4th. So again, teaser, press, especially because press was something where Rambler is one of the main features of AI and a roomful of a billion people. I haven't seen a single example of Rambler working on it. It can't hear you, but... Oh, well, that's funny. October 4th, funny date, because the Pixel 1 was launched on October 4th of 2016.

Every year, October 4th, I'm like, what happens? Like, what's going on today? Today feels like an important day, and I'm like, oh, it was just because when that event happened, I had it, like, drilled into my brain. They made a big deal about October 4th, 2016, because Hiroshi Lockheimer said in eight years, you're not going to recognize Android. So it's notable that they're releasing it on that day, because, like, does that say something about what they think about this product?

Or is it just random? Probably random. It's Google. Speaking of smartphone-related things sometimes, Qualcomm has launched their new 2-nanmeter chip sets. Usually at Snapchat and Summit they launched their flagship, but this year they launched a flagship and an elite version of the flagship. So I feel like I can actually explain this.

Even though the names are terrible. They're really bad. They're so bad. Right. Okay, so there's a new Snapdragon 8 Elite Gen 6 and a Snapchat 8 Elite Extreme Gen 6. So every year around this time, we start to get like the first phones with the new chip.

And so the new flagship chip, as you can tell by the name, is a Snapdragon 8 Elite Gen 6. Like we had the, where is it? No, Snapchat 8 Elite Extreme Gen 6. Well, okay, this was, I have the 1 plus 15 in my hands right now. This had the Snapdragon 8 Elite Gen 5. And that was the highest-end chip from Qualcomm. And what you saw is you had like different manufacturers tuning it

different ways based on their device. Made for Galaxy. Yeah, so he had the Four Galaxy one in Samsung phones. If you had like an ROG phone, they would like overclock it a little bit and you'd get like the best highest clock speeds, best possible one or whatever.

Yeah. So I'm pretty sure what's happening here is we have a new Snapdragon 8 Elite Gen 6. And then for the ones that want to get a little higher clock speed, a little extra performance or whatever, those extra few frames, they have a slightly higher clocked version called the Snapdragon 8 Elite Extreme Gen 6.

It's a terrible name, but all it is is a slightly higher performing version of the same chip. Well, that makes me wonder, will there be a Snapchat and 8 Elite Extreme Gen 6 for Galaxy? That's a good question. Yeah, I do wonder about the 4 Galaxy thing because, like, whenever you hear 4 Galaxy, they always explained it as like, oh yeah, a couple extra NPU things here, a couple extra features there, whatever, a little extra clock speed. But that, you know, that chip wasn't anywhere else. Right.

So you couldn't really compare it to anything else. So, yeah. TBD on that. So it has some new features. It can do 8K 60 FPS recording or 4K at 240. Marquez is very happy. He wants more 8K. Support for the APV codec and also a larger shared memory pool for the MPU

and an AI dedicated matrix cores for GPU and more memory for better gaming performance. What does that mean? I think it'll be faster. Okay. So people are saying that the extreme chip is a pretty minor upgrade over the regular one this year. So it's going to be interesting who decides

to use it because I'm sure that Qualcomm is going to charge quite a bit extra for those chips. One company who is using it, though, is Motorola, who has pre-announced a new device called the Motorola Signature 27. Okay. Have you seen this phone yet, Marquez? No, I have not. I have not. I did see a screenshot of this.

Okay, I don't really know anything else other than what I saw. This is a hilarious looking phone. It's a really weird looking phone. It has four cameras and an ambiguous black dot. that we're not sure what it is yet there's a flash around yeah there's a flash around it so not totally sure

they are being very ambiguous with the specs of this phone they have announced a few of the specs but not all of them it's supposed to launch by the end of the year there's a it's got obviously the Snapchat and 8 elite extreme Gen 6

aluminum with a woven tactical back texture on the black and a brushed textile finish on the green version they call the camera plateau, they call it the camera plane. So it's not a mesa.

It slowly, it gradually goes up. It slopes up. Kind of like the D-Brand case is how they've made it. Like it slopes on them now. It slopes up. So it's not, it's the camera plane. It's not the mesa. It's not the plateau.

There's four cameras. There's a periscope 200 megapixel telephoto and a 50 megapixel main camera, which they were talking big about because it was some new Sony sensor that's supposed to be a really big deal. Really quick with cameras. I'm confused because almost any time when you see a camera and like a rectangle cut out inside it, that means periscope, except this other camera in the top right says, Well, they could both be periscope. Dolby Vision 200 megapixel 100X super zoom.

Yeah, I don't know. Who knows, man? There's also a Bang and Olfson logo like right in between all the cameras, which looks really ugly. And I just wanted to note really quickly. We've seen a lot of companies redesigning their logos recently. McLaren just redesigned their logo. There's been a lot of company redesigns. I think B&O might have to do it soon.

It kind of, I don't know, I don't know, man. This looks like one of those bad logo redesigns. Is this, this is their historical logo? This is their historical logo. I don't know if it just looks extra worse because it's on a 90, or a... They're ahead of their time, man. It's terrible. Yeah.

So it's got Bangin Olsen audio, and I guess they had to slap that in between the cameras. Should I point out that means nothing to me? Yeah. So I literally, this mic, no, it's not going to get me shit. I Be careful I legitimately Every single company

wants to tell you That they have Dolby surround support or whatever And I literally Never write it down I do not care Whenever you say Oh speakers are by

Bang and Oliveson Or by this extra I do not care Yeah I just want to listen to them Samsung speakers Well the Dolby thing Just is like

It supports their exact spec It kind of feels like DXO mark at this point Like doesn't To hit a Dolby be certification. Maybe Ellis you know this. Like you have to just do it the way Dolby says and then you get the certification.

What does that mean in a phone? It just means cross-fadiles. Nice surround stereo image. I don't know. It's not that important. In a phone how do I explain this? In a phone

it is a lot more to do it is less to do with hardware specs and more to do with DSP and codex stuff. That's like the best way to put it. It's meaning that the internal process saying that's calculating things like loudness is going to be put through the Dolby engine. It does not mean that you'll get that much.

What it also means is if it's Dolby Atmos supported, if you're watching content that's encoded in Dolby Atmos, which is different than a normal PCM audio stream, the phone will be able to decode it directly to the amp that's driving the speaker. Whether that means you'll get a superior playback experience, maybe it doesn't. That's my main point. That's who's to say. But it does mean that if you're watching something on a streaming service that has Dolby Atmos, you will at least know you're getting a Dolby Atmos stream to your thing. The Dolby Vision that is also on this phone. There is no Dolby Atmos on this phone.

It's Dolby Vision. Dolby Vision is another one that means nothing to me. Dolby Vision is a specific HDR standard. It's a specific HDR encoding schema that I think does frame by frame. HDR? Like, like, it's not, it's not doing any sort of... Wow, almost exactly from my Google search. Word for word. Go Ellis. Damn, Ellis is AI overview? No, I love, I love standards in codex.

And I mean, I'll see, uh, I'll see a spec sheet on a device that says it has this max number of nits and this contrast ratio and it supports this HDR. And I'm like, that's also nice. Great. It will work with HDR and it will have, it'll do the HDR effects with the high brightness and stuff. And I see Dolby Vision. And I'm like, that basically is the same. same thing. I don't feel a special way about getting Dolby. Yeah, but I mean, there's always like an open source version of the thing that these

people are standardizing and stuff. It's not, I wouldn't say it is pro res, but I think you can think of it in a similar way to pro res in the sense of, if you're shooting on a camera that supports pro res and then you're editing in Final Cut on a Mac,

you can get the full experience and use out of that data protocol. Yeah. It's not a standard like prores is. It's not anything like that. But that's the way I would think about it. It's like if you're in that pipeline, it makes sense. And in theory, if for some reason you shot something on this that you would put in a Dolby theater, you could go end to end. Yes. To be clear, it ruined it for me. Yeah. The MacBook Neo. I remember getting the demo from the MacBook Neo and listening to the speakers for the first time,

and they said, don't worry, these are Dolby Atmos speakers. And I hit play and I was like, these sound terrible. So whenever I hear Dolby Atmos, I just, make sure to remind myself, that doesn't mean they sound good. Doesn't mean it. Why can anyone just say like, do you sound good, listen for yourselves? Because it's like the, when you put Lyca on the back of a camera, you're supposed to go, oh, that means it's good. When they put like this special name with the collaborative, like that, it's supposed to associate

with quality. And I think that's what Dolby has become in many ways. They go, oh, it's Dolby Atmos certified. It must have this big, booming, amazing sound. But it doesn't actually mean that. These branding things are really ambiguous because sometimes it means that they worked with them on the product to actually like optimize it and make it better. But sometimes it means they just slapped a logo on the back of something.

Atmos, at the very least, will never be a logo because in theory, if it has an Atmos logo on it, it means there's an Atmos engine running in the device. Like it doesn't mean that anyone did anything more than just like staple it in there. And then from the professional side of things, like working in Atmos is really, really nice. Like when you're making a spatial audio thing, the work environment is nice. And it's also really nice to know that no matter what devices is getting played back on, it will be a reliable, accurate, similar things spatially to what you heard in the studio. Because that, that to me is what Atmos is really good at.

Is it good at saying like, hey, this sound is supposed to be over here. This device has X many speakers. I'm going to balance them like that to make that happen. Yeah. And I think that that's what if people know that about Dolby and about what Dolby Amos actually means, then when you see that it's Dolby Atmos certified, you will know what's to look for. I think for most people who don't know what Dolby Atmos means, it's designed to give you the impression of high-quality speakers in general, and it doesn't always mean that.

I probably shouldn't tell the story. I'm going to tell it anyway. One time, I was at an Atmos event, and a Dolby rep was like, hey, man, love Waveform. I was like, thank you. He's like, did you know RSS feeds now support Atmos? So you can do Waveform and Atmos. And I said, you know, form an atmos? I said, well, what's the point? Why would I do that? What would I get out of that? Yeah.

And he went, I don't know. It's so you could have the logo that says it's a dull, you could put it in the artwork of the podcast. Yeah. Yeah, we should. That'd be incredible. Well, to be clear, the Motorola signature 27 does not have. I do. It has Bangin Olfson.

Yeah. And I still don't know if that's good. Yeah, it did so. Yeah, they're being probably intentional. vaguely vague about the specs of this phone. They, like, released a few of them. I think the big thing is that they just wanted to announce that they were going to be the first ones

with the Snapdragon 8 elite extreme Gen 6. I also get a really big kick out of that because every year, eight different phones come out and they say they're the first one. And it's really funny to me. They also wrote this article on a Google book because it's all lowercase in the title. Interesting.

But there is an uppercase T for the first line. They gave up at that point. Anyway, that was that. that. So we got a ton coming up. I feel like we got to take a break because after the break we're going to talk about a lot of Apple rumors that I may or may not have predicted.

And a new one plus 16 that will make Marquez cry and I will not indeed bury him with. But first we got to do trivia. That's my trivia. Oh, no, that's like universally a call.

You thought it was time out. And then you were like, wait, is that technical? No, it's trivia. It's trivia. Yeah, that's good. Guys, earlier, I really wanted to ask you a question about Exodia because you said, Obliterate! You said five pieces of something. The answer would have been obliterate. Oh, nice.

But instead I'm going to ask you this question, which is earlier today we talked about a two-nanometer chip process. God, I also really wanted to be like, why are there X-86 Google Books? That doesn't make any sense. But we don't have time. There's so much to talk about today. Two-nanometer chip process, two nanometers is about the width. of a strand of what?

Oh, I know. Answer at the end. It's pop quiz if you guys watch the video about transistor size. Two nanometers and a run then. Yeah, but three nanometers was and that's pretty close. I don't know. I don't know. That's 50% thicker, bro.

I don't know. Yeah, well, Ellis said about. Yeah, but at that scale, everything's about. How about? No, it's not. Because my original question is to be like, name me something that's two nanometers wide. not that much

yeah anyway all right yeah we'll figure it out two one nanometer chips that's true well

not chips things transistors transistors anyway okay we'll still crash out later we'll be right back

support for the show comes from Shopify starting a new business is so daunting that most people quit before they even start but you don't have to be like most people

and you don't have to do it alone Shopify makes it easy to take the leap everything you need to start selling is included and ready from day one. So Shopify powers millions of businesses worldwide, from household names to small businesses just getting started.

Their templates and AI tools get you a stunning site up and running fast, no coding needed. If questions come up, Shopify's built-in AI assistant sidekick is ready to help you build, troubleshoot, and keep moving. The best part is that all Shopify's tools are conveniently located in one easy-to-use platform. And because Shopify handles the setup and checkout, you have more time to focus on growing your business and the tools to do it.

If you're ready to hear the sound of your first sale today, head over to Shopify.com slash wayform to start your free trial today. That's right. You can start your free trial at Shopify.com slash wayform. That's Shopify.com slash waveform. When it comes to your business's website, you shouldn't have to choose between something that's fast and easy to update

or something that's customized to your needs and looks great. Framer gives you the best of both worlds. Framer is the AI website builder that helps. creators, teams, and businesses, ship production-ready sites faster than ever while getting every detail right. Prompt, inspect, edit, and publish in one place at a whole new pace. Agents and humans work in tandem, so agents bring speed and scale. People bring taste, judgment, and control. Agents and Framer work in the same place where the real site is designed, managed, reviewed, and published, solving the gap between AI-generated ideas and production-ready

website work. That's why leading brands like Perplexity and Miro have the confidence to build their websites in Framer. So learn how you can get more out of your site from a Framer specialist or get started building for free today at Framer.com slash waive for 30% off a Framer pro annual plan. That's Framer.com slash wave. Rules and restrictions may apply. Support for the show comes from Granola. You ever have that sinking feeling where a meeting ends and then everyone's nodding along in agreement, but then the next day when you're digging through your notes you realize you forgot everything you're supposed to do? That's where Grenola can come to the rescue. Grinola is an AI-powered notepad that makes your meeting notes useful.

It captures what happens in your meetings and turns it into clean, structured notes with decisions and action items pulled out and made easy to find. Granola integrates seamlessly with how you already work, no setup, no configuration, no friction. Your messy meeting calls become something you can actually reference weeks later with your notes becoming searchable, organized, and actionable. This way you get better notes in a single central place while you get to stay present in your meetings without extra work. Once you try it in a first meeting, it's hard to go without it.

You can try it totally free. Head to granola.a.ai slash wave. That's granola. orgola.a.ai slash wave to get your time back. Go to granola.orgia slash wave and try it on your next call. All right, welcome back. Real quick. David, I need to show you a video.

Andrew, you've seen this already, I think. I'm pretty sure I saw it already. Okay. So this is the new Huawei Watch D3. Okay. And I'm not even going to show you the caption. I'm just going to head to play. Okay.

So it's a watch. Whoa. Wait a second. That was too quick. It inflates on the inside? Yes. I'm assuming it's a blood pressure cuff. Oh.

Yes. Yes. So it inflates a weight of blood pressure cuff. Has a built-in inflatable arm band so that you can get maximum pressure on the sensor. It does get big enough for your arm. So that you can measure. So you can use it on your arm. You don't have to only use it.

Wait. It looks like it's still on your wrist. It's on your wrist. It's still on your wrist, but it's doing the inflating thing anyway to get your pulse. Yeah, yeah. It's an inflatable arm band. Okay. It's like I get it that we keep having all these watches trying to do health metrics

that they clearly don't have the proper sensors to do. Yeah. But I don't need to sacrifice. I don't need to take my blood pressure every five minutes. I don't need that all of the time. And now it just looks cumbersome. I will say that a lot of these health apps and health fitness wearables, are requesting more and more of your, like, health data

that you would get from a doctor. You know, like the new Google Health app, in order to complete the pedals that it has, the little petals that tell you about all your eyes, you have to import all of your blood tests, which a lot of people, like, I was like, I haven't done a blood test in forever. Then I realized I actually did,

which was my first blood test in like 10 years. But I was, I imported all that stuff, and then I now have my pedal. But I think that a lot of these companies are trying to figure out not, like, Ways that more people can access these types of metrics without going to a doctor. That's their whole thing. So I get read of it.

I guess doing it on your wrist is something. A part of me just feels like this is one spec that they can say that they have that not everybody can say that they have. Yeah. Which feels a little silly. Like, oh, yeah, we have your heart rate. We have your blood oxygen. We have this, that, this, that, this that. And you can do a blood pressure reading with maximum accuracy.

I wonder if your wrist is even a great place to take it. because usually they take it on your arm, and I feel like if they were going to do that, they should just release a puck that, like, attaches to the watch and then goes on your arm. Because you're, like you said, you're not going to take blood tests

or blood pressure tests every day. Maybe you are. It's just like blood pressure tests you're supposed to take in, like, pretty specific scenarios of like you're calm, your feet are flat on the floor, the cuff is near around level with your heart.

They're like, if you're just like on the subway, rushing, and you're like, oh, it's like, the reading is going to be so different. At that point, is it even helping any?

Oops, I pop my wristband. It's a great question. Yeah, I don't. Yeah. Very weird. That seems weird. I mean, I love Huawei. Loves to do crazy stuff, but.

Also, is there a compressor in though I have so many. Yeah, that means it has to have a compressor to us. Yeah. Wow. That's a great question. Well, thank you for showing me that video, Mark. Yeah, it's a good time. I appreciate it.

All right. We're going to talk about the rumored Apple Homepad. Allegedly, we may be getting the homepad finally. next month this year. Mark Derman wrote this week that the AI-driven home hub with the screen could be introduced as early as next month, which means October because it's September. I love that term.

As early as next month. As early as. I think have I just wrote this down. Have we ever called anything Leak speak because that's what I'm dubbing this right now? As soon as. As soon as, like, it's just such a thing to be like, I wasn't wrong. It just makes it an open end of your dough. I'm pretty sure about

this, but I don't want to be wrong as early as next month. Next month Just a week and a half from now. Yeah. It makes it so you cannot be wrong. Pretty much. Smart. Yeah.

I should start doing that when we bet on things. Yeah. Yeah. What if they announce it tomorrow? That would be so funny. That's true. If it was September, he'd be wrong. Well, a couple things he said about the product.

It may be a mix of iOS, TVOS, and watchOS, with a focus on using Siri AI. The display UI is probably similar to watchOS or standby mode. We're going to quote German here. He says, the roughly square screen will come in versions that either... Square? Yeah, roughly square. Roughly square. Like a roughly square.

Like a iPhone duo. Like a rectangle. This, I wrote this in quotes because I am very confused by what he's trying to describe. Go on, go on. Roughly square, aka rectangular, screen, will come in versions that either sit on a stand resembling a home pod mini chopped in half or attached to a wall. I want everyone to picture that right now. No.

I can't. I'm so confused. A whole one is a number one. It's perfect. Maybe chopped in half. Okay. Yeah. You've seen the renders of this, right?

Half of the renders I see on things are just a home pod and an iPad really poorly superimposed on top of the channel. So do you remember the pixel tablet? Yes. They discontinued recently. Mm-hmm. Do you remember the stand for the pixel tablet? Yes. It was like a sphere that they like chopped it in half at an angle.

It was more like a, I wouldn't call it a sphere, but yes. It was like a column. It was like an ovalish rectangle that is like chopped in half. It's like the nest home. doubled in width chopped in half. Right, kind of chopped in half. So, like, when they say HomePod Mini, chopped in half, it's like the HomePod with like a,

it's like a slice section. HomePod Mini chopped in half. Well, I don't know. The minis size of a tennis ball, so chop it in half and then a square screen on top of that. Yeah. Well, then they wouldn't say HomePod mini. Do you want me to show you a render?

Yeah, but I... Sounds like a regular HomePod. Chopped in half. But he very specifically says HomePod Mini, chopped in half. Does he? Yeah. I copy and pasted this. I know what you're talking about with the home pod,

and that's also what I've seen. But German said HomePod mini chopped in half. Yeah. Or attached to a wall. That's not a HomePod mini. That's a HomePod. That looks like an old iMac. Yeah, a little bit.

That looks really cool, but I'm not sure if that's what's coming. That looks like somebody making a render. So remember, for audio listeners, the iMac that used to have a half circle on the bottom and this really cool metal rotating bendable arm that then had the screen on top. Yeah. That would be awesome.

Yeah. I don't think it's going to be that. It's not going to look like those. It would be so sick if it was Photoshop. Terrible Photoshop. Yeah, this is just a HomePod mini, but with a little metal arm on top. And then like an iPad type thing. Yeah, this is an interesting form factor.

I mean, the idea makes sense, right? They have HomeKit, and they have a bunch of accessories that plug into HomeKit. So you can buy a camera. You can buy a doorbell. You can buy these things that plug into Apple HomeKit. But any of these accessories that require any sort of visual you can't use on Apple hardware. I obviously have like the Google version of this, which is, what is it, the Nest Home Hub is what it was called? Nest Home Hub, which is the same idea.

It's like an 8-inch tablet on a speaker that just sits in the corner of your kitchen. And so when the doorbell rings, the video feed from the doorbell shows up on the screen. That's great. Apple doesn't have an equivalent of this for their ecosystem. So they will now have essentially like an iPad that sits on a home pod doing the exact same thing. Yeah, I think that smart home is Apple's next big frontier, right? Because previously they just certified things to work with Apple Home. Yeah.

And they had HomeKit and they have the Home app and they've updated the Home app a few times to add different things like automations, et cetera. But now is their chance to actually start making a bunch of first-party devices for the home because currently they're like seceding that market to Google and Amazon. They really are. And it feels like that's actually a big gap that could be really useful for Siri AI. Yes. Like if it works in a private way and does. assuming it actually works, but there are a ton of features. Have you used the new, like, Google Home app and all the AI features and stuff that it does?

Like, you can ask, like, show me the footage of the raccoon pulling the trash out at midnight last night from the driveway camera. And it'll just pull it up because it recognizes things in the footage and all this stuff. It does an okay job. Sometimes it just gets it wrong, but sometimes it gets it right. It does. Some things are kind of cool. Kind of cool, but then I think I literally had a bear go across and it was like, squirrel. I forget.

It is funny when it gets it wrong. but I imagine there's a world where Apple would like to be able to have you, like, on your iPhone, just be like asking Siri, did the package get delivered? And it'll just tell you, because it knows, because the feed of the doorbell goes to the HomeKit thing, and then you have the whole ecosystem. So I could imagine a lot of Siri AI plugging into these accessories, things like cameras and doorbells and speakers and stuff. And getting Apple products more around.

Like, remember when IMac got reintroduced for the M-Series? They're like, this is the computer you might be? put in your kitchen. It's like, no, I want something like this in my kitchen. This makes way more sense. The screen that can do maybe like a cooking video, maybe show the doorbell, maybe ask it some things. Mark German said, like,

it might have facial recognition, which would then allow it to identify the person walking up to it, to then feed different information based on who it is on the network. You know the most interesting rumor I've seen about the hardware? Is that the display might be on like a robot arm that moves the whole display

around, which I imagine, being very different from what we've seen so far, which is just a fixed display. And I'm not sure if they would do that, because I always thought the whole point of the center stage camera was the screen sits still and the ultra wide follows you around. But I have seen rumors of this possibly being on like a robot arm. That was quite a while ago, those rumors were though.

And like, it was because they were developing that weird like Pixar lamp screen robot thing. And I'm not sure, like that just seems like a lot of moving parts. I agree. If I'm wrong. That'd be a big swing. Then I'm wrong. It seems very expensive if they did do something like that.

And the only point would be like make sure I can see the screen no matter where in the kitchen I am. I don't really understand if that's worth it. So either way, this is like a whole new category for them to get into. And it gives them the opportunity to release a lot of products. We went down a like rumor roundup a few months ago. And one of them was a security camera. One of them was a home pad. One of them was the robot arm.

So in the next couple years, probably expect to see a lot of Apple home branded stuff. another thing you may be seeing in the next couple of years, which I was both right and wrong about, is a screenless fitness band, Woop competitor, Fitbit Air competitor that Apple is reportedly developing. Bring it. So according to Mark German, they are working on this screenless fitness tracker

that could rival Woop in Fitbit Air. A prototype of the band reportedly has a thin fabric with a sensor equipped module similar to these products. German says that the product is in the early stages of development, and likely won't arrive until 2028, which is the point that made me kind of wrong. Well, and he also says it's a technology investigation, which means it has no track of development at this point.

It's just something they are investigating. But he also noted that Tim Cook is throwing his weight behind the product. So I feel like that's interesting. The chairman? He doesn't weigh that much. That's cool. Well, sure. Does he still have a say?

Yeah, the chairman has no say. He makes almost as much as the CEO. I'm sure he has a say. That's true. So you can clap for me if you want. But I am also partially potentially wrong because if the product comes out, German says it will not come out until at least 2028. I gave it a one year launch timeline, which was probably too ambitious.

Especially because I said the bet at two years and then you said one year. So two years would have been very close if at the most optimistic view of this, then we would have at least had a good bet. I think I was just feeling like ambitious with this because I figured it can't be that hard to make something like this. and they already make the Apple Watch. They should rush it to market because these are taking off right now and within two years maybe we'll have moved on

to something else, smart glasses or something. Apple thinks on a 10-year timeline. I know. They're not waiting. That actually is the reason why I'm wondering if this does actually make it there because in two years, are these still going to be as popular

when the market's been saturated so much? I also got a lot of flack for this argument. I'm sorry. No, no, no, no. It's not your flag. I just think people didn't get my, my viewpoint was less of, I don't think people.

want this. I do think a lot of people want this. I just, Apple already has crazy market share on something that can record so much more of your information in an Apple Watch. This feels like it would kneecap their own information. Well, I feel like a band like this could record the same information, but just not show it on the screen. Possibly, except that we just developed this entire audio thing where they are recording all of your stuff all of time. But they could do that on a band too. It would just severely impact battery life probably. And that's a whole, and that's a The whole point of these is. There's no screen.

It is weird, though, I say that, because the garment screened this one actually is less battery light than almost all the garment screened ones. That's so weird. It's really weird. But you would have to add more components into it, like a microphone and stuff. Yeah, so we'll see. I don't know. I think Apple is very well positioned to do this because they already make really high-quality

bands. So they really just need to take their band team and just be like, let's slightly read that. Ocean band is this one. I'm pretty sure there's like a clip of me begging for this like six years ago somewhere. Yeah, I actually, I asked the YouTube Gemini thing, what is the earliest point where we talked about an Apple Screen This Fitness Band, and it was in May.

That's what it told me. That's if that's right. If that's correct. I've tried to use Gemini to reference YouTube videos, ours or other ones, and it usually turns down this whole thing of it getting it wrong until I say, like, it's okay if you're wrong and it goes, I can't actually watch any of these videos,

so I don't really know why you're asking me. Yeah. I know what you're saying about Apple developing things on like 10-year timelines, because that's what they do. They take their time with a lot of this stuff. I can't imagine

why this would take so long to develop, is my question. Because they have the newly, let's just say that the Apple Watch Series 12, which just came out. You want to put all those sensors in it.

You can put the same battery, the same Taptic engine, the same everything, just chop off the screen. Is that product good enough already to just be the new product? The battery life gets way longer because you have no screen,

and you have all the same sensors and all the same microphone, the same taptic engine to tap you on your wrist for your alarm, all that same stuff. And that's already a plenty good enough product. You take the screen out, the cost goes down. I don't see why that's not. Yeah. I think form factor needs to be different and then rearranging everything. It is a totally The S11 chip is way overkill. You're doing a lot of like display stuff. You don't have to have an S11 chip. You can do a way lesser chip in there. I feel like what else is there to develop?

I'm not a developer of a product, so obviously. It felt like the redesign of the Apple Health app was actually designed to be an app that you view on your phone and your phone only. Because it has all of these little elements and these pedals and these things that actually try to get you to open it a lot. And that's what the Fitbit, like the Fitbit app feels like right now too. It's got all the information that's happening on your Fitbit. Normally, if that was just through Google, whatever it is that you, Google Wear, Android Health. Google Fitbit Health Gen 6 Extreme. I guess it's the same across the Google. What are the watches called now? FIP Google watch

Oh, the pixel watch Yeah, but Android Android where Android where is the OS on the pixel watch Where is it still whereOS? Oh, whereOS Is it still wearOS? Is it still wearOS? Yes, Google Book OS.

As of right now. Okay. Could be different tomorrow. Well, they sort of optimize the new Google, they released the new Google health app with the Fitbit Air. Yeah. And they did that intentionally

because they need to show you all of the Fitbit Air's information in like a big way that's optimized for your phone. anyway, the Apple Health app re-design feels very optimized for your phone. So I felt like that was sort of a nod to that, but apparently it's just a technology investigation right now. So we'll see.

I feel like if I was working at Apple, I'd be so frustrated at how long this time. Yeah. Look at all this stuff. It's blowing up the war. It's hot. Strike while the iron is hot. If I was that I would have started doing this

when the whoop got popular. Yeah. But especially now that the Fitbit and the garment and all these others are all dropping like it's hot. Like this is the time. The who getting popular is still like 0.5. of what Apple Watch does, though. Yeah.

So I don't think it's necessarily that they have a hard time spinning this up really quickly. They can probably do this in like a couple weeks. But it's more so, is there enough market for them to bother doing this? Yes. Yeah, there's lots of small markets. And this is like almost similar to the Google problem where sometimes it's just not worth getting into it because it's just a rounding error. Like how many are we going to sell? It's not even a billion users.

We might as well not do it. but I do feel like this is, it's just right underneath their nose. And it's a very, it's a fast growing market, which is the point I made an Appwatch video this past week, which is it doubled in the past year,

and it's been, you know, rapidly gaining a lot of popularity and chatter. So, yeah, it feels like it's right there. I wouldn't be surprised if this new health app is what they use to gauge it on because all of the information you get now is the whoop killer in the sense of metrics, which so many people like whoop for

because of fitness age and recovery and all that stuff. So now they have that. Now they can see how much of this is just going to make people happy with their Apple Watch, or are people still going to Whoop? Whoop already is in this weird spot where they're, like, trying to do all these things by giving it to you for free on an Amex and stuff like that. They seem like they're struggling to keep growing, whereas, again, a Whoop market share to Apple might be a rounding error.

For sure. For sure. I want to know it really quickly. This is a slight tangent. But I just, like, this readiness score thing, like, I hate these. things. Dr. Mike. I really...

One to ten. Because you know what the Fitbit Air does? It's like if I didn't sleep perfectly or if I went to bed one hour late, I wake up in the morning and it's like, oh, your readiness is at 64. You probably shouldn't do anything today. Which is crazy. I don't remember the last time it told me to work out. Every day, it's like, you should probably take it easy today.

It only tells me to work out if I slept absolutely perfectly. You're ready to push it today. You're ready. There's two levels like, chill, chill, chill, chill, chill. or you slob. Wake up. Don't go to the gym and be lazy if you're anything but absolutely perfect.

You should be able to tune it. It's crazy. How drill sergeant do you want it to be? You should be able to decide. Yeah. Because if you're getting one of these assistants, you're probably on the closer to a beginner side where I'm going to listen to the assistant

and it tells me what to do. And if it's always telling me, wow, you're not doing enough, I'd feel bad. And that's a good side to miss on. Yeah. So people, they're missing on the side of like, you're doing great. It's fine.

and everything's good. Yeah. But it's not. Well, what's ironic is this, if I had like a bad day the day before because I like had an extra glass of wine and I feel crappy in the morning, that's what I'm more inclined to go to the gym

to make myself feel better. Because I knew that I messed up the day before so I want to rectify it. Like I'm eating my vegetables to counteract all of the steak that I ate or something. Even I don't like steak. Yeah. Now you know.

I feel like that's the real, like, whoop is supposed to be the like top 1% athletic, like, all you do is focus on working out diet recovery. Boom, boom, boom, boom, boom. I'm ready for my next event. But now it's, like, also a tech CEO who kind of cares about his fitness is also, like, putting himself to the same standards of that while drinking a glass of wine at dinner. And, like, we're putting it into our everyday life, which probably doesn't really matter.

We will get, hey, yeah. LeBron James, famous 76er does have a glass of wine with dinner every day. Every day? I don't know if he still does it, but there was like a 10-year period where he was like, he swore by his glass of wine with dinner. That's so funny.

Wow. You should be able to, yeah, you should be able to tune your AI coach to be a little more gung-ho if you want it to be. Just open to like not being perfect all the time. Yeah.

You can just not wear it. Listen to your body. Yeah. You can just be like, damn, I want to go to the gym. There's a lot of people out there who have never gone to the gym. and they need like that's true

I still am all for that if it's a motivation thing yeah for sure there's two kinds of tech companies like we're we're experiencing this sort of K-shaped reality where like there are some tech companies like Garmin and Apple that I would assume out of fear of liability can't tell someone to work out

unless they can be almost 100% sure their body is like not going to hurt themselves because they end up being liable and then on the other end of the K-shaped you have companies that are like my product committed more felonies than your product this week. Yeah. I feel like it's unreasonable to not be able to tell someone like, go crush it at the gym and then they don't do perfectly.

I think that's fine. Yeah. You know? I had a seven readiness score out of 10 and it's told me to skip the gym. A seven. It's pretty good. Seven's pretty good. It's passing.

I got through high school on seven. Yeah. That's what I was saying. Anyway, that's just a tangent. But I hope that Apple tells me to go to the gym even if I have a one. All right. Well, let's talk about something else that will get Marquez really sad. That also has a one in it.

All right. Break it down. Cooking. One plus 16. One plus 16. We see it, I think. All of these are rumors, but we're just taking it as fact at this point. We're deep enough into the pod where we can just say this is all true.

And just to be real, just to be clear, the only thing I'm mad about is that this phone is not coming to the U.S. Oh, spoiler alert. Because it looks pretty good, man. Pretty good. It looks pretty amazing. It looks just like the 1 plus 15, except we have three different colors, which I'm going to explain them all because all three of them are quite a bit different. We have Dark Forest, which is black. It looks black to me.

We have Mars masterpiece, which is orange, but orange. And has like a subtle topographic map. My hat is pink. It's coral. Salmon. It's like coral salmon. It's like coral salmon. Then we have tomorrow's starlight, which is silver with the same topographic design, but also text that says 16 area.

coordinates and an X in the top corner, which might glow? It does. I think it glows? It does. Yeah. There's a hands-on video of it glows. There is a hands-on video of it glows. Only when five contacts call you, though.

They have to be your favorites. Why is it called tomorrow's starlight? They ran out of other words. We're running out of color names. They just call it starlight. That's taken. That's true. That's taken.

Specks seem to be 165 hertz default refresh rate that can climb to a 185 Hertz specific games. 9,000 million-ep-hour battery, 100-watt wire charging, 50-watt wireless charging. Snapdragon 8 Elite Gen 6 Pro chip? So this is a... Two nanometers. Wait, pro. That's what it said.

Pro-chip? Maybe because they didn't know about the release of the extreme chip yet. They were calling it pro. Oh, yeah, because this was two days ago. Yeah, so maybe it is the elite chip set. Again, take it for word if we're right. We're just speculating if it's wrong. wrong.

Yeah. LPDDR6 RAM. Oh my God. Wait, which one of you is doing that? I don't know. I'm okay. Keep going. Keep going.

16 gigs of RAM. 16 gigs of RAM. A terabyte of RAM. A terabyte of Mac spec. It only comes out for one plus phones. This one is so good. 200 megapixel one over one fourth inch sensor. Wow.

15 megapixel ultra wide and telephoto. Wow. And an AI dedicated button on the side. Yeah. Can I custom map that button to other things? only for five contacts. Also a 165 hertz panel. Yeah.

Well, 165 hertz, but up to 185 hertz. Yeah. Currently, they're at 120 up to 144. So it is priced at 5,000 Chinese Juan, which, if converted, which is always weird conversion rates, 746 U.S.D. Unbelievable. That is a price bump over last year's 15.

Unbelievable. This is insanely good. As far as on paper, Yeah. One Plus has been doing it for a long time. Yeah. On paper, they've been doing it a long time. This is like, One Plus was like, we're breaking up with the U.S. and we're going to get really hot after too. Yeah, because they used to, they were, it's almost like they went through a phase. Like they did this with the one plus one, right? They showed up. They were like, fastest this, most that. Here's your storage. Here's everything great. And it's the cheapest price. And I went, hmm, that's good. That's nice. And then the first few phones were the enthusiast phones.

Right. And then we had this little dip where for like four or five years, like one plus eight through one plus like 13 or whatever, they had a, they were too expensive. The prices went up too much. They were kind of doing the mainstream thing. They were missing features. They blend with colorOS. Opos, like, software. The whole thing was a little murky and it didn't really have an identity. And now they're bringing it back. They're back in the gym. They're doing great phones. Nobody could say that we don't have enough testosterone on this podcast. Well, we're grunting like hell, dude. The 1 plus 15, I've been carrying this phone. Yeah, mostly for the last year, basically, now since it came out. And it's like, it's a great phone. It's quick software features are there. I mean, the cameras aren't that good.

And, you know, these new cameras might not be that good either. But the battery life's been amazing. Like, it's a super quick phone. And now here we go. We're just going to double down on all that stuff. 9,000 million-power battery. That's crazy. That's crazy.

My car. Faster chip. Faster. I said faster chip already. but faster Snapdragon chip and faster LPDR6 RAM and faster display and faster charging and 9,000 million-ampar battery. This is the on paper.

Yep. This is the stuff of dreams. It's a better phone. Unfortunately, it's not coming to the U.S. And for that reason, I don't know that I'll ever even hold one. It also has lights on the back. We could get you one. It's only coming to China.

In silver. Yeah. Which is even worse. I think we could figure out how to get this. Yeah, the silver one has lights on the back. Maybe we'll just try to get one. No, there's no way. I want to get one and I try to put my ESM in it,

and it's just going to be so depressing when it doesn't work. Yeah. Tomorrow's Starlight, for some reason. Yeah. It is cool looking. What is the X logo on the top? It looks like something, or is it just a design? I think it's just an accent.

I kind of wish the One Plus logo lit up. It says 16 area. I don't know what that is. Also, it's a Chinese-only phone, and it has something written in English on the back, which is kind of confusing. Yeah. I don't know.

Well, anyway, after the break, we've got possibly the worst decision ever made in history. Jeez. Like eight of them back to back. From YouTube. From YouTube. So if you're into that deep dive, nitty-gritty YouTube creator content stuff, it's coming. It's coming. We did the one-plus thing just to amp Mark has up to just go off on the YouTube thing, so don't go away.

So we built the biggest jenga tower just so we could. Knock it over. But of course, before the trivia. Before the... But of course... I couldn't resist. You know what I meant to say. You know what I meant?

We're recording this episode later in the afternoon. It's not our normal morning time. All right. So... A little weird. What does APV stand for? From APV Kodak. Oh.

Damn. I literally almost wrote it out. I know. Instead of just putting the... Yeah. Do we talk about that? What does that come from? It's from the snap.

Dragon Chip. Oh, that's why. It has the, it has the PV codex support. Yeah, I think, I could, I could guess. You'll probably be right. That's what you do in trivia. Well, I'm down by like eight points right now. I need solid answers.

There's a subreddit post that just said, like, he has 11 and it's like all of our faces. That was my burner. That was my burner. Our faces are so funny in that screenshot. Yeah. Yeah. We'll find out. I'm going to do my absolute best to rack my brain to think about that by the end.

We'll be right back. Bye. Support for the show comes from Square, the business platform that helps sellers become neighborhood favorites. These days, buying stuff is a breeze with tap to pay, whether it's a quick bite from your favorite food truck or a new accessory for your tech. Every day we interact with businesses who rely on Square to make our transactions fast and smooth and simple. Square brings payments, point of sales, inventory, staffing, and online sales together in one easy-to-use system. Their hardware is sleek and simple, and it comes a software that's just as intuitive to use in your everyday. operations. Square has AI power tools that help automate routine tasks, giving you more time back

as a seller. And whether you're just starting out or growing from one location to many, Square can help you out. You can sell online, in store, or both, and customize your setup as your business evolves. Plus, you can gain useful insights from Square's real-time data and make smarter decisions for your business. Right now, listeners can get up to $200 off Square hardware when you sign up at square.com slash go slash waveform. That's Square SQU. U-A-R-E dot com slash go slash waveform. Get started with Square and build a setup that works the way you do. Calculating route to avoid seeing poverty.

Turn left to bypass the unhoused youth sleeping on the street. Then keep right to skip by the lines of people waiting for food. Steer clear of the crowded shelter turning people away. Then take the next exit. Let's stop looking away and get in the way of rising poverty. Your donations help the United Way fight poverty. poverty in thousands of ways, like providing food, shelter, and crisis prevention. Donate today at United WayGT.org.

Visit BetMGM Casino and check out the newest exclusive. The Price is Right Fortune Pick. BetMGM and Game Sense remind you to play responsibly. 19 plus to wager. Ontario only. Please play responsibly. If you have questions or concerns about your gambling or someone close to you, please contact Connects Ontario at 1-866-531-2,600 to speak to a an advisor, free of charge. BetMGM operates pursuant to an operating agreement with Eye Gaming, Ontario. All right, welcome back to our third and final segment. We got to talk about YouTube news.

So we have brought in Mariah, who has replaced Adam, for our final segment, for those who haven't been here for long enough. Mariah is an editor here. And so we have lots of thoughts on YouTube and videos and editing that will make way more since we'll get there. But maybe we'll start with going through what was announced at YouTube's made on YouTube event. Yeah. And by the way, I've seen none of this. So I'm hearing it for the first time. I watched a like six minute video that speed ran everything. So I understand none of it. I just typed it down. I've got all the info. I was briefed on it. And then I went to a presentation. I talked to a bunch of

YouTube employees. I talked to a bunch of YouTubers. Every year they have this made on YouTube event. So we've had some time to digest it. And I'll go through all this stuff with you. So why are you so optimistic about this year's mid on YouTube? I would say I am not in the optimism camp. Oh, no. But that's okay. Really? Some of it is good stuff.

Some of it is different. Different. Okay. So here's what's first. Custom feeds. More scared. So, you know, this guy. So I know most people, when they go to YouTube, just go to the homepage, right?

Remember how subscriptions died many years ago? Yeah. Your homepage is trying to do its best to understand all the things you watch and serve you useful stuff. but sometimes you just want to go back to that time that you were obsessed with trains and you just want it to be all the train stuff again. Well, now you can just ask in natural language this AI custom feeds feature to build the feed for you just on the trains.

And there it is. You've got your homepage. You've got your trains page. It seems like it was on the top almost like. Exactly. Yeah. And you can have different ones up there. You can have a bunch.

I think that's cool. Train page. My disc golf page. My train page. My photography page. My David Amel page. Yeah. I think this is cool.

Sometimes I'm in the mood for the car videos. Sometimes I'm a mood for the podcast. Sometimes I'm in the mood for the music. And so I just have a feed that's just that stuff. And it's a variety of it. Can you make a subscriptions feed? Yes. It hasn't gone away.

Wait a second. It's not gone. We're definitely going to hit that ramp of like subscriptions. Yeah. And then subscription. We can reference analytics a few times in this. I think, you know, back in the day, when I published a video, the first day's worth of views were all people who are subscribed in their subboxes.

Nowadays, it's all of the same people, but they don't go to their subboxes. They just go to the homepage. And because they're subscribed and it's a new video and they usually watch when it's new, YouTube puts it there. So the homepage drives traffic and this is just some custom homepages.

Okay, cool. I like that. All right. Yeah. Next is a short series. So there's obviously lots of short form creators. And I think us, we think of short form as like the funnel for the long form.

But there are lots of people who just do short form and they get really invested into this really intense short form stuff. So just like you can make a long form series and play through those videos one by one, you can now make a short series with a cover page and they play in order and there's episode one, two, three, four, five. Yeah, the whole thing. Also notably, shorts dramas have been popping off recently

where you have like 70 episodes of like a little thing that's just a continuation of the next episode. So people want to watch more and more of these. And a lot of money is being pumped into this, even in, like, Hollywood, where they're investing in these shorts drama series. So I think being able to give you a series page is very helpful so you can actually watch the entire series instead of randomly seeing it in your subbox or whatever. It was good. Yeah. Yeah.

You can now see posts on TV. You can now see, you can now use GIFs. GIFs. GIFs. You can now use GIFs in YouTube comments. Jips. I forget what I like. You can also.

I agree with you, the audience. Whatever you right now are saying out loud. You can now answer comments on the TV. You know, there's a bunch of new features like that. Do text of speech? Yeah, on the TV. Text of speech, yeah. You just talk to your TV and it'll put that comment down.

Imagine Claire walking to the living room and being like, you fucking idiot. Like, no, it's actually. I can't believe you. Actually, that's a great. You know what they should do? In order to leave a comment, you have to leave it with your voice. It has to say it out loud.

Because as soon as these people say these things out loud, They're going to feel horrible. Yeah. And not actually leave these comments. Okay, let's keep going on. You know how there's messaging. There's not going to be group messaging. No.

You can like send videos in also? Yeah, like a group chat. Wait, actually maybe cool chat. Why don't we bring back the inbox? Why are we scared of the inbox? It seems like they're slowly kind of doing that. Bring it back. Basically.

Like they used to just have an inbox. So it's just kind of the same thing. Group messaging is good as long as it's not the way that it is now where I like tweet a link to a YouTube video and then I get 90 message requests. Yeah. I think that part is. they got to fix that. Yeah, you got to fix that.

Yeah. Did they even test it? I don't need another app that has group messaging in it. Sorry, YouTube. Hey, our Instagram studio group chat is pretty fire. Look, if YouTube's going to be

social media, they've had the media, but they got to bring back the social. Google Plus, baby. Yeah. All right. I was just thinking about how much I miss Google Plus. Anyway, auto dubbing for live.

So you can have auto real-time dubbing into different languages. So, for example, you speak English, but you have Spanish viewers in the live, it'll dub it in Spanish, and they can watch it in their name. native language. It's almost like live translation. Yeah, it's great. It seems like it was only in Spanish from the video. I think that's what they're starting with, but they're going to do more.

Okay. You didn't mention fandom. Fandum, so you can Okay. Is this the good one? Look, I'm not a, I'm not a streamer. Yeah, this is, I'm not a live streamer, but, but you can live stream, first of all, you can do a co-live stream next to another streamer, so you're both, you're both streaming at the same time and your audiences see you both the same time. It's like a collab, but live? Can we do that? Showdown, sorry. That's what that's called. And then like a showdown is like the two of you both enable super chats at the same time.

And then it's like a counter above you for whoever's audience donates more wins. Wait. There's like a showdown of your audience. This has been a thing on TikTok before where you like roll through a bunch of other people on like vertical live. And then you both come in and all the audience of both of them come in and donate to the person they want. And there's like literally a counter at the top of. Who's making the most money? Yeah.

What stage of capitalist hell is this? We're on another level. Oh my God. It's awful. It was like likes I would get it, but like money is crazy. Another one that got a funny reaction because it was only the same lines is, you remember hype? Vagely.

Channels under half a million subs can get hyped. What do you mean remember hype? Like they took that away all over? No, it's still there. Sorry. We crossed. We crossed a half a million. We thought we would stop having hypes.

But I think we can still have it. It finally went away. It finally went away. You can only hype a certain number of videos per day. But now you can pay to hype even more with jewels. Can I read a direct quote from the video? Jules. This will clear things up, I promise you.

Okay. Purchase Jules to Supercharger Video's leaderboard momentum. This gives you a new revenue stream by earning rubies. So I can only earn India. The guy in the video said that with a totally straight face and it was like, next. You said Ruby's with a B. rubies rubies oh okay rubies oh yeah no no yeah got it so instead of only a few hypes you can just buy jewels and then that's worth more than a regular hype what can it what's a ruby though what can

i buy with that at a grocery store it's can i pay my rent with jewels the creator does get a share of what was paid to give you a share yeah yeah that's a number the percentage every some percentage this is twitch figured this out with like bits and everything is twitch got mad that people on twitch we're getting donations through like PayPal and they weren't getting a cut of it. So now every video platform is trying to be like, no, no, this is the easier way to pay your favorite creators. We just want a little slice of that. Oh my gosh.

So here's your root. So you're not getting $5. You're getting $700 rubies. Which is equivalent to what? Probably like tree 50 and I get a dollar 50. No, but it's going to be like Xbox live points where at any given moment I'm sure what how much a ruby is could change. Who knows?

The marketplace. It's not a marketplace, but that's why all of these companies do this. V-Bucks. Yeah, V-Bucks, Airline Miles. Roonskip-G-Pee. Yeah. A lot of this very much seems like them just copying other features on other platforms so far.

All right. But I think the big ones, there's like three big ones that I want to talk about. All right, I'm blind to this. Let's go. Okay, so the first one is dynamic thumbnails. What? So, YouTube, as of right now, we've already talked about the ability to A-B-B-test thumbnails, right?

Yes. You're unsure which thumbnail is better, so you run an A-B-B-test. It serves half to work. one audience half to the other, and then you realize one of them's more effective, and you go with that one. Dynamic thumbnails are you can upload multiple thumbnails for the same video, and YouTube will dynamically pick which thumbnail gets served to which audience, depending on their

behaviors and which one thinks will work best with them. Oh. It's interesting because there's a good version of this that I can imagine, which is, like, we have text in our last thumbnail. It says, always listening in English. but if you're watching from a Spanish-speaking country and you're going to watch the Spanish dub, maybe it makes sense if there's a version

with Spanish text in the thumbnail as well. Can we do that already? We kind of are doing it like band-dated together on the back end, but this is now supported by YouTube where you can upload the different versions and it will dynamically do this for you. Okay. So that's the way that I think it makes sense.

Maybe if someone's colorblind, that color won't be in the thumbnail or like... I know, well, it's you're uploading them. So it's not YouTube making them, although I think that's just like one AI step away. But you're uploading the different thumbnails and it's deciding based on user behavior which one it thinks will work better.

Okay. It's like selecting a demographic in which one's going to... The thing for this is if you wanted to really, in our tech world, the easiest way to do this would be this video potentially would work really well with people who hate Apple or really well with people who hate Android. And then you can just change that one piece of text on the thumbnail

and maybe it would send to those. That just sucks, because that means the video itself has to be very neutral or going to both of those. So all you're prioritizing is the click on that. This is going to really be a pain in the neck in our space, I think. There's going to be some weird thumbnails that are trying to get both sides, and then you're going to get to a video that's just not that interesting. And like, if you're optimizing for clickability and YouTube is specifically deciding who it's optimizing each thumbnail for, then you're kind of just YouTube could be optimizing for like

rage engagement. Yeah. How does it not great? What is an optimizing for rage? How does it decide? And you influence that? That part is unclear. So there are a lot of unanswered questions with a lot of these features. That one, I think it was just YouTube dynamically using AI to figure it out. And I don't have much more

info on that, unfortunately. Okay. The last two features in my opinion, the more I've thought about them, both potentially catastrophic. Oh no. Oh. So I'll let you decide which one we'll talk about first. Okay.

Video A-B testing or ask YouTube. Let's go with Ask YouTube. Yeah, I want to know why that one's kind of shocking. Because the other one sounds like the end of the world. So let's talk about this one first. I'll explain what it is and then we can talk about why it might be insane. Okay. So the feature itself is you can imagine if you're on a YouTube video and you're wondering if at some point in the video the creator

is going to talk about a certain thing. Let's say you're on a camera review and you want to know how good the battery life of the camera is. There's a little ask YouTube button at the top. You can click it

and you can ask this AI chatbot hey, what does the creator say the battery life is of this camera? And it will go ahead and find the part of the video where that gets talked about. It'll hyperlink you to the exact timestamp of it.

You can watch that section and then peace out. Cool. So... Gemini kind of does that already. Yeah, but this is now built into the YouTube UBI and it's up and it's actually lives in the search box all the time as they already have that built into the Gemini built into the YouTube.

This was this feels like the more upgraded version because I thought there was a like ask about this video. Yeah. With Gemini. So this is available. I feel like in a similar capacity when you Google search. If you are Google searching a how to this, it already serves you that where it'll pull a YouTube video and pull you to the timestamp. So it's just feeling like more accessible but on the platform itself. There's an Ask with Gemini feature that's asked about this video, and you can ask, like, when do they talk about this and it brings you to the timestamp.

If you scroll down. Yeah, you can ask questions. Yeah. I don't think this is inherently bad. It surfaces that, like, much more towards the top. Okay. And my question where I think this is potentially interesting is I don't, I always wonder how this stuff influences both the content that we make and the user behavior around the content that we make. Yeah.

And so the example that they gave was actually, like, I don't. right at home, which is it was a product review. And instead of starting at the beginning and watching the entire video, they kind of just like searched for like three different answers. I think the example in my, the presentation they gave us was like, they asked which camera, it started actually before watching any videos. It started with them asking YouTube, which camera should I get that has like retro vibes and like has like a fun nostalgia feel.

And then it gave us a bunch of suggestions and some videos to watch. and then they continued to talk to the chatbot and ask things like, all right, well, which one do reviewers say has the best battery life and a flash that makes me look good? And then it would sort of narrow it down and find videos that say those things.

And then it would say, I would suggest one of the videos. And then inside the video will allow you to continue to ask things like, well, what do the comments say about battery life? And I find that strange. Why would you ask what the comments say about battery life? Why wouldn't you ask what the video says about battery life?

Yeah. But aside from that, I think all of these things shortened the amount of time you spend actually watching the video and that was the thing that I worried about with that. It kind of sounds like it's data mining all of YouTube

as a Google search engine. Yeah, it's like a similar experience to that. Yeah. So if you, and I always think about our videos as like two buckets of people that watch them. There's the subscribers and the people who are watching the whole video for entertainment value

etc. Education of value, they aren't necessarily going to buy the thing. But then the long tail also of people who are in a purchase decision and are watching a bunch of videos about products to decide which one to buy. Those two viewers behave very differently

and I wonder if that second batch of viewers behaves even more differently when they don't have to watch the video. They just ask for the thing and then they piece out. Yeah, I wonder. I mean, one, they should let

creators opt out of that on their videos. They never will, but they should. My optimistic sense of this versus the like just ask Gemini, because in the Gemini thing you can ask without even starting the video. Yeah. If it at least brings you to a point in the video that watches enough of it that runs to us as we at least get paid for it, it makes it not quite as bad as they just like scrape it, never get the view, never get the benefit of it,

because at least it doesn't go into the full, like, dead internet theory of pulling from the thing that makes the person money, therefore they can never create the actual reviews part of it. But it does really suck to assume an AI is going to grab something in a video correctly with the correct context around it. Because just because we might say, like, X-Phones' battery life is good, if that's where it pulls out, it doesn't pull it out because we might think the battery is good because the charging is really good for it,

or that we like the efficiency of whatever. Like, there's all these different levels to that that if you just hit a little 10-second clip in the video doesn't actually help the consumer at all. Yeah, I think the context bit is important. A lot of times especially, and I'm going to keep using the example they used of, like, I'm watching a product review.

I just want to know if the battery life is good or not, or I just want to know if the camera is good or not. Don't they say that in the video? We'll say that in the video, but we'll say it with the context of, like, for a foldable, or for a thin and light or something like that, We'll review it and we'll talk about all these other things in the video with some context for what it is and its competitors and its price and all this other stuff.

So when someone asks like, if they ask the feature, is the iPhone duo's camera good, you might get to like a section of the video where I go. So yeah, I think it's a pretty good camera. But you'll probably miss the part where I go, all foldables have worse cameras than slab phones because they're thinner. But like you're stripping the context because you just got to the part where you got the answer. to the AI question. So I'm just, I just wonder how that, how that affects the viewer experience and like when I'm making the video now,

do I have to think about how people are going to skip around, they already skip around, but like, how are they going to skip around with this future? This is sort of a theme in most media in 2026, is that we just strip out all the context and just take out little bits, and removing context changes what you're consuming and changes like everything around it.

So that doesn't seem great. Yeah, Doesn't seem great. Okay, tell me, all right, Marquez, I'm ready. Okay. Just stick the needle in. Okay. So you know how you could A-B-Test video titles?

Yeah. You could actually A-B-C-test? Yeah. And you could A-B-Test video thumbnails? Yeah, already kind of, you know, teetering on, like, what I see is not quite what you see, you know, but it's, you know, that's okay. Yeah, sure. So starting early next year, you'll be able to A-B-test the video itself. Yeah.

So the video itself. So you could watch a video. Okay. But the person who also clicked the same title and thumbnail could get a different version of that video. Now, hear me out. Hear me out. Because they did give a use case for every single one of these. So here is the example they gave.

I'm an example. You're a creator, you know, you're editing your video. It's a 10-minute-long video, and you're thinking about that retention curve. And, you know, this little cold open you did, you're not really sure if it's a good idea or not. You've got one version with a montage in the intro and one version with a cold open where you just cut right to the chase. I'm not really sure which one is going to give you the best retention. So you just export both versions of the video and then A-B test them, and YouTube will actually give you the watch percentage

and a nice little side-by-side graph of the retention for both versions of that video. Okay. Now, that's the best case scenario, I think, and that still has a bunch of unanswered questions. Yeah. But there are lots of ways that I have thought about that I, don't like the way this could go. And I'm sure you guys are all thinking of the same things now.

Can I, is there any restriction to what this is? Do the videos have to be the same length? Do they have to have a certain amount that's the same? Another great question. Two totally separate videos? No and no. So far, no restrictions on how different the videos have to be or how different the lengths of the videos have to be.

Not that I've seen. There's also no answer to let's see. how different the videos, yeah, in general, how different are the videos? Also, there's comments. Yeah. Which version of the video did they watch when they left that comment?

They share the same comment pool? They share the same comment section. Oh, God. Matter of fact, timestamped comments are very popular. Yeah, wait. What if there's something in version one that's not in version two

and they left a comment and nobody can tell what they're talking about because they watch the wrong version of the video? Oh, God. You know what I mean? Like, there's a lot of unanswered questions. And here's the thing that I was most thinking about. This is, I'll stop talking after this.

When we A-B-test thumbnails, which we do occasionally, it's usually because we're lacking some conviction, right? We're not really sure which version of the thumbnail we want to run. And so we'll run it and we'll find that if there's a small difference between the two thumbnails, it won't really produce any meaningfully different click-through rate or watch time share. Yeah. But if there's a big difference in like the concept or the total framing or something like that, then we'll learn something.

Yeah. And I fear that that's probably also what's going to happen with videos, which is if it's only a small difference, only a few cuts, only a few differences here and there between the two videos, we probably won't learn very much. The retention curves probably won't be that different. And so it will encourage more drastic differences

between the videos that you're testing and probably in the name of hyper-optimization and just which one gets the best, retention curve. This is what I was thinking a lot. There's two, there's two main points here that I'm thinking about. One, that point where it's like, we are just barreling towards what is the optimal dopamine machine. Like every video needs to have the most possible retention. So you need to say these exact things and make these exact cuts and do this. And you need to just test, test, test, test, until you whittled down to the center of the human brain. That's the first major problem I see here.

Second major problem, we are just barreling towards this reality where my reality is not your reality. And the fact that multiple different people could be referencing the same video and go, when he said this in the video and you go, what are you talking about? That is bad. That's just bad. And the fact that their account has one version of the video and your account has another version of the video, that we shouldn't be making it more complicated to know what the truth is. We're already doing that constantly with like Google Photos editing and Gemini editing and generative AI. But like the fact that now there are just like multiple sources of truth and none of them are technically wrong. But it's just your algorithmic truth versus my algorithmic truth. That's bad.

It's Schrodinger's video, bro. It's both alive and dead until someone watches it. But even when they watch it, it could be a different one. David, what if we get three apology videos and then whichever apology video is optimized for your... You get the ukulele. Yeah, the electric guitar. We could every phone that releases, we could make the this phone rules and this phone sucks video and put it in the same link and just make everyone happy. So what you're describing is like the immediately when YouTube comes out with a new feature, you have to think about like, how are people going to abuse this?

Yeah. Yeah. And that's the nice way of abusing it. Think of all the other people on YouTube and how they're going to absolutely abuse the ever-loving shit out of it. If I was the CEO of YouTube, I would not have. of greenlit this feature. And I do think the line is somewhere in between A.B testing videos and A.B. Testing Thumbails and titles at first were also kind of crazy to us, but it's the packaging

of the video. And there is, to some extent, like, okay, I think that certain versions of this may appeal to different audiences and they may watch it, but I'm not really sure. I can understand why you might want to test between different thumbnails. Like I said, we do that occasionally. Sometimes it's in the name of optimization because once you run this, you know, you know, the test, they tell you which one performed better as far as retention and watch time. So it seems like that's what we're optimizing for.

But sometimes it's just like, yeah, did it feel like that worked or not? I also don't want to encourage creators to start making content based on algorithmic decisions. Instead of who they are. So many times the YouTube team has like, people ask them about the algorithm and their thing is always just like, you don't have to worry about the algorithm. Don't worry about any of that stuff. just make good content for your audience. And this is the exact opposite.

Yeah. This is just make a bunch of content that can make anybody happy. No one knows what you're actually watching anymore. I, this is nuts. There has to be some guard rolls. There has to be some guard rolls. There's like no way. Yeah.

Like I said, if it's just innocently testing two different intros the same seven minute video, I get it. Even if the comment section is confusing with the timestamps. Even if, like, I get, that's maybe the best case scenario. but when there are two drastically different versions of a video, how do you, there's no way that's not bad. I imagine they're going to split the comment sections into like you'll have a comment section

for the version you watched and someone else will have a concept. I don't think they're going to do that. Then the comments would split in half though. So the reason I don't think they're going to do that and this is, I usually just predict the future based on what's happened in the past. I'm going by how they've run A-B testing titles and thumbnails. When you're watching a video,

you do not know if the title or if the thumbnail was a part of an A-B test. Only the creator knows that. And that would still be true about the video. The video is different. I agree. But that's how they've run it so far. So you watch the video and sometimes you'll even realize it. You'll click on a video and you'll watch it and remember the title and thumbnail.

And then a day later, you'll see it embedded on a website or something or on your feed again. And it has a different title or thumbnail. And that's when you'll realize either it was changed or it's part of a test and you're getting the other half of that test. But yeah, you won't know. And then the other one is once you watch the video, like someone else could have arrived on the same video from a different title and thumbnail. Someone else can be watching the same video

at the same time, but it's the other version of the video. And you won't know. So you'll leave comments, and they'll also leave comments, and you won't know that the comments you're engaging with were talking about the other version of the video. And if they're drastically enough versions of the video, the comments won't make sense anymore. Yeah.

They'll be talking about different things. So, yeah, and as far as, like, abusing it, yeah, there's going to be creators who are like, oh, I'm just going to upload like three different, totally different versions of the video and tell people to leave comments based on what they see, but it's going to be based on things that are only in one of the video. So you can only, if you see this, comment A. If you see this, comment B. You got version B the video. Congrats. Like, that's going to be a thing. You can pump three crypto scams in one video.

Can I share some thoughts? Please. I would like to make an analogy that people might understand because I feel like we're really in the weeds and maybe a lot of listeners might not be. I want people to think of their Amazon shopping experience if you're an Amazon customer and how if you're searching for a product and you read the reviews, you see the ratings, you see the comments on Amazon, you can actually swap the products that are listed on the page. So you might see comments for a five-star rated toothbrush, but then you go to the page and it's actually a completely different product. So if you think about

it like that, how frustrating of an experience it is for the consumer to navigate what information is real, what information is important and like what am I actually seeing, I literally cannot imagine it in a video format. And I guess my question kind of is open-ended is how much manipulation should a viewer reasonably expect when you're watching a video at what point, like the audience can't consent and doesn't know that these things are happening.

So who is this really benefiting? I'm not really, it doesn't feel like it's going to benefit the viewer. I can tell you how I think this future came to be. I think that there's channels, and I talk about like the target audience for a channel all the time. I think some of the best, most interesting channels are niched down, where, you know, you can imagine I'm sitting in like my bedroom, I'm talking about like these baseball cards I really like, and behind me I've got baseball memorabilia, and I'm speaking English because that's the language that I speak, and like all the things around me are very me,

and if you click on the video and you like that stuff too, it's a small. group, but that's a really good connection. Like, oh, you also like baseball cards. And we're also speaking English. And we also happen to have like the same taste and that's all great. And then there's like the mega channels whose goal is much more towards its mass appeal. They're trying to appeal to as many people as possible. And these channels, you know, they love obviously the auto dubbing so that they can watch

the video in any language. And they love the dynamic thumbnails. So no matter who you are, no matter what you're interested in, you're, you're going to get a thumbnail that appeals to you, even if it's not what really the creator is that into. And so one by one, they're sort of like almost stripping away parts of the experience, like the title, like the language or whatever it is, and making it maximum appeal and maximum optimized. And that has allowed them to be successful in reaching more people, but with a product that's ever more, I don't know what the word is, like not sterile, but just

kind of like generic, I guess. And to them, that's a success. Boom, the numbers went up. Everything is more optimized. Hooray. And so for this video A-B test, it's literally like, well, if I upload a version that does worse and has a lesser retention curve, clearly I throw that one out because the one that got the better curve is the one that appeals to more people and the more numbers, numbers go

up. We win. I guess another concern kind of related to that I have is, since we don't know the guardrails for this, is this applicable to kids' YouTube content? because that's a large concern that I have as well. That's a good question. I don't know if you can A-B-test in kids YouTube stuff yet with the thumbnails and titles yet. I don't know.

Yeah. Yeah, there's a lot of just questions. I feel like we just don't have enough answers. And yeah. Really I was hoping Marquez was going to come back from Made on YouTube with a little better answers. Because when I first thought of this, you said how they got here. And I can see their thought process of when you think of packaging, so often we think of title, thumbnail, and like first 10 seconds are kind of all in this like

how to grab someone in a 20 second span from you're on your homepage to watching a video. So if you think about that, if you do just A, B, test an intro, maybe that applies to packaging. But if we don't know what the length of this is and can be two separate videos, then we're just in a world that I don't know where like people could go with it and use it for misinformation and weird stuff. And again, it's just focusing on this weird, like, you know, what's your YouTube optimization stack? Well, I A-B-test,

thumbnails titles, and full videos. And I don't even care what they watch anymore. I just care that my view number goes up and I make money. You're just trying to stay on the platform, ultimately. And I guess I'm not sure what the practical application of this would be other than ideally optimizing the beginning to keep retention.

It's also, it's a world where, and maybe this is too far, But ultimately, you will never know why Google picked one version of a video versus another video. It will ultimately be up to Google. And so they could say... The AB test? Yeah. No.

Yeah. Well, you don't actually. You don't actually, though. No, the AB test is, I assume it's just like thumbnails. You choose which version you want after the test is run. Well, it will auto choose, right? After it's run... You can have it auto choose or you can choose.

So basically, you upload up to three versions of it. and then what they'll give you is which one had each, they'll give you the watch time percentage or watch time share for each one and a graph of the retention graphs for each one and then you choose after which one you want to keep. So at the end of the day, there will only be one version of this video. At the end of the test. Yeah, so it won't be indefinitely there are two versions of a video.

Right. Okay. You'll eventually set along on one. Which is usually in the first 48 hours, it could be two totally different videos. If you are the kind of person who is just like so stoked about optimizing YouTube videos and getting tons of

views and you decide like this is what you want to do. All respect to you, brother. Let me just tell you though, being a professional YouTuber, it's not easy and there are plenty of great companies where you could do this for a living. RJ Reynolds,

Philip Morris, Kulshi, draft kings. These are all flagship American companies that you could work and just get fissors addicted to whatever you want. So why not just do that instead of having to do the hardest job ever and become a famous YouTuber? If you're going to this level, I think we are 10xing burnout in YouTube. Like if you are at the point where you are A-B testing titles, thumbnails, and entire videos,

you are just speed-running burnout. It feels to me. It's clearly a feature, and I think we said this earlier, that it felt like maybe the top 1% somebody asked for X, Y, and Z. And so this clearly is catering to that demographic and content strategists. I'm sorry, but I don't like it personally. Yeah. Yeah. I don't know. Can I ask a question?

How are chapters going to work on two separate videos? Oh, my. It's a great question. They don't work at all. Thank you. They already don't work. They're already mostly broken. So they'll still be broken.

They already don't work, Andrew. Yeah, that's the thing. Maybe there will be some gartero that's like the videos have to be the same length. I don't even know if you can do that if you're testing. two different. But what if I'm testing a quicker or shorter intro? It's always like one frame off two frame. So maybe they'll have to be like within a few so. Again, there's no current

literature explaining any guard rails for this. They said when this is launching. At the event they said early next year. You have time. So they have time. They have time to figure out. You can change your mind. It's okay to admit you're wrong. Yeah. Neil. This is what they want. Like, they want everyone to be satisfied. They want to like be able to produce as many videos as possible that have as much retention as possible because that means

they can play another ad for every user. This is the only way that YouTube gets their watch time up. It's the only way they get their revenue up. This is what they're going to do. And I will just say, it's in the late stage. There is, like, again, videos have a utility and they have an entertainment value. Yeah. I don't know if you can imagine, like, going to a theater and watching a video and then your friend in another city saw the same movie. And then you go to talk about it later in the comment section, if you will, and you guys saw different movies. Like, that feels, that feels broken.

That has happened, but they did it as like a social commentary thing. Okay. Yeah, they did it. So acknowledging that it was broken. Well, they did it on purpose to confuse people so that they would talk about the movie and be like, I didn't see that. What was? Which movie are you thinking?

I don't remember. Was it a Netflix thing? There was, well, there's choose your own adventure on Netflix. Yeah, that's different. There was the 1985 Clue movie, which did notoriously have three. different endings and everyone argued about which ending was the correct. Yeah, yeah, yeah. I think that's what I was thinking about.

Also, at this point, to me, this really feels like the direction they're trying to push this in is like, why not just AI generate all the comments? Like, if we're already not sure what the real video is, who cares if, you know what not just create everyone their own individual little dopamine reality and keep them locked in there watching advertising? That's the direction they're going for, bro. Why not just AI generate every video on YouTube? Like, I...

That's what they're going. for. What did Rufus say when we were talking about this at lunch? He was like, it's just tube now. There's never more you.

It's just the tube. I think the way they demonstrate the feature says a lot about how they expect people to use it and who it's for. And in their explanation of it, it was really just like,

here is the retention graph for each of the three videos. Now pick the one that you like the best based on the retention graph. And all you will learn from A, B, testing is which one gave you

the better retention. Grasmigriff. And so now you are a retention graph machine, basically. People will exploit this in ways that we cannot even fathom. Yeah. So your learnings from using this feature will always be in the context of retention, retention, retention, retention. And that's somebody's game.

They love that game. But I do think it's valuable if you're a creator to ignore 90% of these features. I do think that making a video and just getting the reps of making a video, is far more valuable than, all right, I've made my video. Maybe I can optimize retention by recutting the intro. Maybe I can make three thumbnails. Maybe I can do this.

I would just get reps at making the video so you get good at making videos. The rest of it is like filler and fluff. And at the top 1% in the name of maxing your audience or whatever it is, you can max your retention graphs. But I really would strongly advise against using this very often,

especially if you're a beginning creator. Focus on retaining the light in your mother fucking eye. Retention graph of the light. I was going to say like we're just everything is going towards genericism. And people follow creators not because they appeal to the most people, but because they have a point of view.

And people like to follow people with points of view. And everything that we're doing is just making things more palatable for more people. And I know that that keeps, people on the platform longer. But like, you don't go see a movie by a certain director because everyone was like, it was fine. Because it has the best retention curve.

What? You guys aren't going to the movies for that? JJ Abrams. Leaving the movie 10 minutes after you sat down because you're bored? Yeah, exactly. Has anyone considered the viewer experience? Has anyone thought about the video? Somebody think of the viewers.

I will say the entire keynote and all the presentations were very much not from the viewer experience other than the custom feeds thing. The rest of it was like, here's your tool for how you make stuff to get the viewers, to get the retention graph and things like that. So that's the lens through most of the presentations. Marquez, are you going to make me make four different videos? Tell me now. So I did, I hopped on Colin Samir's podcast briefly after

and had a chat with them about the future. And Patty Gallo was next to me famous for like, obviously he does a lot of this like retention maxing and innovation on this front. if you want to call it that. And his point was, and I think maybe this is the best argument for it, which was the argument against trying something new. So if you're a long-time creator and you've been doing it the same way over and over

and over and over again, and you have this idea of like, what if I did a little montage in the intro? I kind of like that idea, but I don't know if my audience would like that. I've never done that before. Maybe I'll try it. And you do an A-B test of like, here's a version with it, here's a version without it. we see the version with it bombed and everybody hated it and you confirmed, okay, yeah, it doesn't really work.

Or you get surprisingly positive comments and everybody's loving it and you're like, damn, I can try this. I can do this new thing. That was the positive argument I heard, which is like it encourages you maybe at some point along the line to try something new that you wouldn't have tried. Yeah. But I do think here we typically have pretty good conviction about what we're making, why we're making it and what we want it to do and say. and so I rarely feel the need to like

oh should I say this about this product like everything I'm saying in the video I wanted to say about the thing just try the new thing it just means half the people see the new thing it is scary trying and putting it out there I agree it is scary because there are creators

where it's like if I try this new thing and I don't A-B test it and I just send it and it bombs I don't get that one back and maybe I make one video a month no you learn a valuable lesson from it I also agree yeah but you learn that valuable lesson silo it off in a way that you can maybe just go, okay, it's good to go or okay, actually, it's not good to go.

I have a question. Yeah. Do you feel like this, well, yeah, in this scenario, because I don't think people are going to do that, but in this scenario, do you think this is like the solution to people having secondary channels? Because there's a lot of people who I feel like are scared to try new stuff, and then they do create a secondary channel.

Like I'm thinking of like Danny Gonzalez. I'm thinking a lot of people who maybe, they're known for one thing, but they would like to try something new. Jarvis Johnson, gold. Like, that is the best case scenario to keeping it all on one branded channel instead of making subsidiaries. Yeah. I will say, I think a lot of creators don't have as much team help and don't have as much bandwidth. So creating a second channel is more of an undertaking.

And maybe we take it for granted here that we can just spin up a channel and have the resources for it. But I think to some extent, there are people who are like, it's just me and one editor. and like I kind of want to try a montage intro for this podcast I did but I don't know I've never done that before I don't know if people are going to like it maybe I'll just do it maybe I'll just send it for the AB test it's the most earnest way to try this it's the most generous interpretation of the use of that feature I can imagine I mean as much as I agree with Andrew like you should you should go for it like that's part of the part of the cool part of doing this for a living is that you are empowered to like go for it you know that being said

that is like the the use of this that seems like acceptable I just think if you really want to try something it should be because you think it's cool and you want to try it because you should go for it and your audience hates it then get the feedback and be like they hate it because of this I hadn't thought of that maybe I don't I'm not as convinced or you could be like that that was sick and I thought that was awesome and some people might not like it but I'm going to keep doing it Yeah, that's cool. And honestly, the more I think about it, like, that's kind of how it's gone forever and how I kind of think it should go, which is like, you try something new. A bunch of the audience hates it, unsubscribes, leaves, but you loved it.

That's why you made it. Okay, great. You've shedded the audience that didn't like that old stuff, and you're growing. And you get new audience that likes the new stuff that you're trying. And so your channel isn't always going to grow and grow and grow. We all want to max. We want to want to optimize. But sometimes you just got to evolve.

and this is a way of, you know, this A-B test feature will be a way to like try to stay perfect and hopefully never have a blemish. But sometimes growth is learned through mistakes. Actually, it usually is learned through mistakes. And so you just got to try new stuff.

Fail sometimes, win sometimes. That's how you like evolve as a creator. Just take the L. Yeah. Or the W. Or the W. And brands notably change their logos all the time. We dunk on them all the time.

Which is true, because oftentimes they're bad. But if you don't change your brand, your branding, your website, whatever, people eventually fade into irrelevance. Like people will, to different creators, to different types of content,

they'll be saying, man, they've been doing the same thing for like 10 years. They haven't changed at all. And some people like that. But honestly, you should be adapting your content to what you want to do next,

what you want to try next. And if you never, ever, ever change, people get tired of that and they just like fade out. Yeah. So, I don't know,

try the new stuff, but don't, don't make 12 versions of the same video. Yeah, it's crazy. Don't make your editor, edit three.

Yeah, I was going to say that. If we've learned anything here. All right, let's make three separate podcasts, um, and we'll release. Yeah,

I forgot to tell you, we're going to ABC test this podcast later. We're new three podcasts a week, but only release one. Anyway, that is, that is our existential thoughts. I think that's about,

all that's about it. We have, Roundtable. Trivia stuff. Yeah, well, we could talk about that next week, right? His other stuff? The roundtable? The onion stuff is not worth talking about. Okay. We'll save the onion stuff. We'll save the onion stuff.

Comment onions if you want to hear about onions next week. Make it cry, bro. And we'll A-B-Test onions versus no onions. Okay. In other news, trivia time. That was long. I hope we... I'm just going to start making A-B-test jokes about everything. I told you you'd be doing a trivia question today.

And you were like, what are you talking about? I'm not on the pod today. This is really stressful. And I was like, you'd just wait and see. Was Mariah paying attention? But first, it's my trivia question. Guys, we talked about a chip made with a two nanometer process. Two nanometers is about as wide as a strand of what?

First of all, you were lying to me. But here. But here I am. I was not lying. Is it a lie if it ended up being the truth? No. No, that sounds like the cheap thing. You manifested this.

I don't know how you did it. Just means you were wrong. Did you watch the transistor scale video? It was hovering next to my head. But C. Marquez. I have something called intuition. I think we all got the right answer. I think you worded it in a way where if you say anything else, we're going to think about it a little.

Okay, good. Yeah. We all said DNA. And you're all correct. I should have made the question harder. You should have. If you didn't say Strand. I agree if you didn't say strand.

I think there was room. Strand had the opportunity to throw off. Because everything compares to a strand of human hair. Yes. And I will say I started thinking of animals that may have thinner hair than humans, which is a really dumb move. And then I remember DNA. Does anyone know anything else that's two nanometers wide? We are very close to a single atom.

We are so close. But not quite there. Yeah. All right. Do you know? Wait, you got to tell. Adam's gone. He's like, no one knows where he went.

Adam's actually been standing behind the camera the entire time. Adam is, Adam's literally disappeared. He's not here, which means I get to do the score update today. Didn't gain anything. Everyone got one point, which means, David, you now have 13 points. This is bullshit. Insane. We could ABC test this to where we're.

where each of us are winning and therefore it only feeds to the people who like specific folks. Adam had already updated the score by the time I started reading it so I was incorrect. David, you have 12 points. How did Adam know that I won already? I don't know. Andrew, you have seven points in the middle and Marquez. How did you say that? Go ahead.

You have three points. Thank you. For this next one, can we get one point for you? each letter? No. Think about it. Think about it. Yes.

Wait. There we go. I forget that what the question was. Yeah. I haven't taken about it this whole time. Question number two. We're going to A-B test. We love acronyms here

at the Wayform podcast. So what... So what time does APV an APV codec stand for? What time? That's what you wrote. Bro. 5.

426. What is it? Just what does APV? What is APV? I'm wrong. Burgundy? It doesn't make me look foolish. AVP?

AV. A.P. A.P. A.P. Oh. Codec. What does APV stand for? If you don't know.

I'm spelling something wrong. Dang. All right, gamers. One for each letter? One for each letter. I just wrote a bunch of words that might be good for that letter. Adam says yes. You get one per letter.

You get correct. All right. Oh. Somebody want to read what they have. We were close. What'd you write? Advanced Precision Video. Oh.

I wrote advanced professional video, Go Dick. Oh. David, what did you say? That was right. The whole thing. But only in this version of the video. What did you write, David? Audio.

Parallelized. Video. I've never seen that word. Boom. Parallel. Which that means I got two points, right? So David got, oh, you're in perfect order. One, two, three points.

Yeah, one to three. Yeah. That actually fits. That's really good for the program. Yes, the evener. That's so good. Wow, wait. I literally read the article this morning and then I, in the one that added the acronym

in the document. Wow. Frank. You're like, yeah, I wrote that question. I, I, I, I, I. All right. Great pod, everyone. Yep.

To everyone listening, depending on which version. of this podcast you're listening to. Or you're welcome. I'm so serious. It's going to be like people are going to end and be like, if you got this far on the podcast, comment onions. But in the other two, it'll say, if you got this part on the podcast,

comment grapes or potatoes. The only thing we change of every episode. Why is everyone saying grapes? It clearly says onions. Anyway. Just make it rough. Yeah. Thanks for watching.

Leave your comments on what sort of other things people will do with AB testing videos down below. And we'll catch you guys. Is next week still September? Holy moly, yes it is. Catch you guys. The end of TechTember.

Actually, technically by the time they watch it, it will be October 1st. Rooster Day. Okay, cool. But we were recorded. Roaster Day, my ass. Okay. Roaster Day in the other version of it. I still have the light in my eyes.

I still have the light in my eyes. Really? Wayform is produced by Adam Alina and Ellis Rovin. We are part of the Vox Media Podcast Network and a Troutre Music was created by Vainzill. Also, Mariah is here and get used to her because she's going to be here a lot for the next month and a half. and you ain't going to see Adam in a bit. So say bye-bye. We didn't fire him, though.

I'm Adam now. Except for next week, you actually won't be here next week. Adam's just in the version of the video you're not watching. I was going to say your mom, but then I was like, wait, that's really small. And as we know. Calculating route to avoid seeing poverty. Turn left to bypass the unhoused youth sleeping on the street. Then keep right to skip by the lines of people waiting for food.

steer clear of the crowded shelter turning people away, then take the next exit. Let's stop looking away and get in the way of rising poverty. Your donations help the United Way fight poverty in thousands of ways, like providing food, shelter, and crisis prevention. Donate today at United WayGT.org. Where some see heroes and others see egos, Bloomberg sees the era of billionaire athletes. While others follow the noise,

We follow the money. Learn more at Bloomberg.com.