Waveform: The MKBHD Podcast - YouTube Shorts vs. TikTok

Episode Date: May 14, 2021

This week, Marques and Andrew start the pod with two brand-new EV announcements: the Ford F-150 and Subaru Solterra. They then ponder the reasons why YouTube Shorts aren't taking off and why creators are reluctant to use several new YouTube features. Finally, they close everything out by discussing a few new wireless earbud rumors and what they look forward to most in a mythical pair of truly perfect wireless earbuds. Links: Subscribe to the pod: http://bit.ly/WaveformMKBHD Subscribe to the pod on YouTube: https://bit.ly/WVFRMPodcastYouTube https://twitter.com/wvfrm https://twitter.com/mkbhd https://twitter.com/andymanganelli https://twitter.com/AdamLukas17 https://www.instagram.com/wvfrmpodcast/ shop.mkbhd.com Music by KamrenB: https://spoti.fi/2WRJOFh Subaru Solterra: https://bit.ly/3uJHUW5 $100m Shorts Fund: https://bit.ly/33Hg94A Sony WF-1000XM4 Leak: https://bit.ly/3tNLI7w Learn more about your ad choices. Visit podcastchoices.com/adchoices

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four tasty chicken tenders, four regular size, and everybody's favorite, four buttermilk biscuits. Hurry up, though. Like the holiday season, Popeye's $25 festive family box deal will be over before you know it. Love that chicken from Popeye's. it all right what's going on everybody welcome back to the waveform podcast we're your hosts i'm marquez and i'm andrew and this is video episode number two which is very exciting

it is i realized we just pointed to ourselves and I was wondering why you were doing that, but that's because it's on video. Just so you know, I am Marques. I'm pointing at myself. Just in case you couldn't tell the difference between us. Yeah. Actually, that's really funny, because that brings me right into, we're going to talk about a bunch of stuff today. We've got some electric car stuff we want to talk about, some stuff going on with YouTube, and some features and some feedback we

might have and then also the world of like earpods airpods for android what's happening again it's great but i want to go over some of my favorite comments on the first podcast video because now it's on youtube it's on the waveform channel you guys are watching it here again uh if you're listening uh there's a lot of great comments. And obviously now that we have YouTube comments, it's that direct, direct feedback. I do wish podcasts kind of had a way to do that. Yeah. I mean, we've been using the Twitter kind of that way, but it's not as like immediate and like timestamps and all that stuff.

It's super good. You might notice a little bit of a theme here. All right. First one. I don't know why, but after seeing this, I can't connect how Andrew sounds to the way he looks. I thought I wrote that at the end. I didn't know we were jumping into this already. It's great. Um, uh, wait, I have another one. There's a couple, a couple like this. Uh, not gonna lie. Andrew's face is not what I would have expected after listening to his voice for

all these months. Ever heard of how someone's face doesn't match their voice. That's Andrew. This is my first time seeing his face. I had no clue what he looked like until now and this isn't what i imagined no shade andrew still cool as hell i appreciate i appreciate the no shade disclaimer at the end there this is uh this is great this is the beauty of of going on videos you i i never pictured a lot of the audio only podcasts that i listened to i realized i was reading a lot of these comments and realizing like i do the exact same thing reply all i didn't like look up what they looked like for a long time every time i do a like kind of uh criminal uh podcast or something like that i refuse to look at what anyone looked like until after the end because i usually i get so into it

that i have the pictures in my head and i don't wanna mess up my imagination on it. Like when you read the book after, or when you see the movie after you read the book and you're like, that's not how I pictured that character, but all right, all right. I'm sorry for anyone who, my face is ruins your, I'm dying to know though, I want to know how people saw me in their head.

Right. Really bad. My favorite comment. I have no explanation for this, but in my head, after only hearing Andrew's voice, I could swear he had long hair. So, yeah, apparently that's how they'd picture you. This is the longest my hair's been in a bit, but it's just because I'm lazy because I don't feel like getting a cut. I don't have the patience for long hair, but i'm kind of just hoping that means you've got me as like a fabio kind of vibe going on in your head so stop watching the video yeah i appreciate

that imagine me like that it's fun i i think the the point of the video podcast i guess the whole point of this is like we're we're providing a little more uh context like i I didn't realize this, but I'd watched a bunch of video podcasts before I'd gotten into the podcast world. And I realized that I wasn't really watching them. I was listening to them, but then glancing over every once in a while when something was worth showing or seeing. And that was why, that's how I consumed like the Joe Rogan podcast or the H3 podcast or whatever other, they just kind of exist ambiently. And then I'll glance over like, oh, that was kind of interesting. It's almost like you see it and you can see how they're set up and it makes it feel personal. And then all of a sudden you realize you're not even looking at it anymore, but you're still

almost imagining what exactly what's already happening on the screen. So, I mean, we did this as another platform to have the podcast on because people wanted it. But our main goal here, and I know a lot of questions and comments we got were people worried that the video podcast was gonna overshadow the audio format. And we don't want that to happen at all. You should get the same experience either platform. Right, minus video.

It's basically the same thing. Now, one thing I will add, the Clips channel will be much more visual. That, if you haven't already seen the Clips channel or subscribed to it, might as well go subscribe now. The Clips channel will have its own clips and parts of the podcast, but like sectioned out and edited more into like their own videos. And of course, like you mentioned, this helps discoverability. People can find the podcast on YouTube. It's really hard to just discover podcasts unless they're trending on Apple podcasts. So that's what the channels are all about.

Definitely get subscribed on YouTube if you haven't already. That'll end my shameless plug. Well, yeah, but I also think the Clips channel, if you are an audio listener and at some point you think like, oh, like i wish i saw that thing they were talking about because they're terrible at explaining things um verbally then you can just go find it on the clips channel probably and it'll be way easier to just see that one little section maybe eight to ten minutes of it without having to like re-watch the whole video podcast or something like that yeah cool also the intro is incredible it's yeah michael just blew it it out of the park again. It's crazy. If you have any reason to watch the videos,

it's the intros are amazing. All right. So this past week, also on the MKBHD channel, you might've seen, we'd made a video on right to repair, mentioned that we making a bigger piece on waveform. That is not this week. We're aiming for that to be next week's waveform podcast with even more interviews and even more opinions and perspectives than before so we're not talking about that this week but that's upcoming stay tuned for that it's gonna be good i'm excited for that yeah um but what i wanted to jump right into is we finally have and this is kind of all we have but we have a name for ford's electric f-150 pickup truck so it's called the ford f-150 lightning and yeah that's kind of all we know

we don't really know much about the details but i i kind of have some thoughts about this i'm curious what you think but we there's like two categories of names for electric cars there is piggybacking on the established already well-known name and then some variation of it mustang mach e taikan turbo we know what porsche's turbo line is so taikan is turbo right or we have like the totally new name because it's a cool new thing and we have to audi e-tron uh tesla's models for that matter or we'll talk about another one in a couple minutes exactly so that that's you know F-150 seems to make sense because everyone knows Ford F-150 Ford F-150 deceivingly very popular in the U.S. I think it's the most popular vehicle yeah vehicle which is

insane so I fully expect I would be shocked if they didn't name it some variation of it so lightning yeah yeah lightning is like fine I guess I don't yeah i'm not for or against it i think it 100 needed f-150 and while like this kind of doesn't sound like a lot of news we've heard so many rumors about ford in an f-150 line and like that being we've heard a million different pickups coming out and even gm is gm part of rivian or investing in rivian there's a bunch of big investors in rivian amazon okay amazon is either way we we were wondering when that 150 comes out because no matter how many cyber truck and rivians and whatever they're going to be we all know the ford 150 is going to be like that means pickup trucks made it to ev because because of how popular it is.

And this is one that needed to keep its name. It needed to keep Ford F-150. I kind of wonder if they decided to go not with just EV after it because- Nah, they don't want that. Yeah, like- They don't want that. I don't know. I think, okay, so when they come out with this truck, because we don't know anything

else about it, but I'm just going to, I think this has to be better than the current F-150. Like, especially in the things that matter. To convert, for sure. To convert and matter. Because as soon, you can picture this as like, if the F-150 Lightning comes out and it has poor range and worse towing capacity than the normal F-150,

that will confirm to everyone who had any reason to hate on EVs or not convert that they should not upgrade to an EV. They shouldn't switch. So I think if you're Ford, and I think they already know this, but they have to make something about that truck obviously better for pickup truck buyers. I think it's going to be towing capacity and traction and power because that's what EVs are good at. Just horsepower, but the ability to tow way more and carry more things. But I look forward to seeing what they actually make

out of that truck. So something I haven't really thought about is like there might even be that little added benefit to being able to charge it home because pickup trucks have such terrible gas mileage.

Like if you're just doing your average commute, not everyone in a pickup truck is towing something every single day. Right. So they still have to commute to work. I would love to just never have to stop at a gas station because I'm sure they're stopping

it on a like half an hour commute. They're probably stopping for gas three times a week. Now you never have to stop for gas on your regular commute and instead just supercharge for maybe some longer things. That sounds great to me. Unless you're traveling all over the state because you do construction and you have to go to a million different sites. Right. then i see that as a drawback but like just being able to plug it in every night never having to stop at a gas station it's a huge win

for a daily driver i i never even thought about this but like you use the truck for work and then you plug it in and you use your home electricity on your like personal bill i feel like maybe there needs to be some sort of established like subsidy or like your work will pay for this amount of electricity bill. Cause it is amazing to wake up every day on a hundred percent battery. Like that's super useful. But yeah, that's probably an extra little layer of consideration for like, I drive a work truck. I need my work to pay for not the gas anymore, but 50 bucks a month on my electricity bill. So when I wake up in the morning, I have 400 miles and I just drive. Hopefully if you're at a good company,

that'll be a pretty easy decision to make between you. But I really do think like out of all the EVs that have been announced in the last three years, maybe, I kind of think this is one of the most important, if not most hyped, if that makes sense. Because not generally in the EV world, but I think this has the most potential to just bring people into the EV world.

And we haven't seen something like that in a long time. I know Roadster has incredible specs. I know Cybertruck is cool. I know Taycan is a sports car enthusiast. But if we're talking about pickup trucks, there are so many people with pickup trucks because they just work and they have a very specific purpose. And if you're taking that most popular one, no matter if it's a pickup truck or whatever, if you're taking the most popular vehicle in a country and making an EV, you're bringing people into the world.

And I'm super excited about that. Two things on that. One, they've got to nail the price. I agree. This will be probably the most important EV yet got to nail the price i agree this will be uh probably the most important ev yet if they nail the price and if it's not i think right off the bat it will be insane yeah and two this is something i just thought of also uh maybe its key advantage is durability because this is something uh tesla's talked about a lot with the semi truck is like cost of operation per

mile drops dramatically when you don't have to service it nearly as much like electric vehicles don't so maybe maybe that's the angle for the pickup truck but you had another one on here you wanted to talk about yeah this is one uh i mean i've mentioned it before i i enjoy subaru as a car company a lot i drive it in present i love it even though it's completely falling apart but that's my fault and it has 170 000 miles on it so i can't complain too much but we've mentioned on here multiple times that subaru seems like the perfect car manufacturer to finally make an ev because of how environmentally focused they are they announced it the solterra ev so we were talking before about

bringing in legacy cars and making an EV or a totally new name. Solterra. Totally new name. I believe, and I don't have the article in front of me, it is a mixture between the Latin words sol for sun and terra for land. Yes. Cool. So yeah. Look at me.

I know Latin. Earth, wind, and fire. Yeah, no, Solterra that that makes a lot of sense i i don't think subaru is gonna do impreza ev and expect that i would i thought they would have done outback ev because outback feels like they're most popular it is an suv so the the picture is like the typical like yeah like what do we have we have the name and a picture this time sort of it's like the typical like launch picture which is like here's the headlights and the general outside of the car oh so like it's not total silhouette but very dark so you can't see and of course it's driving in like the mountains by a beautiful lake sure um so it's going to be an suv i think it looks a

little closer to a forester which if you're familiar, Outback versus Forester aren't that much different. Forester's a little more SUV-like, has a taller hatchback and is a little taller and shorter while the Outback stemmed from a station wagon and now it's built up a bit. So it's longer. I think drive's more like a, to me, sitting in it. I feel like I'm sitting high up like an SUV,

but my legs are out like an old station wagon. But either way. It looks like this is closer to a Forester, at least in size. The thing is, here's what's going to happen. It's going to come out, and everyone's going to go, how does it compare to Tesla Model Y? Because it's just the one that is the same size that is the most popular that Tesla makes. And I don't think that's the same customer. It's another one of those things where Taycan had to get compared to Model S, but that's a. Yeah. And I don't think that's the same customer. This is like a, it's another one of those things

where Taycan had to get compared to Model S, but like that's a different customer. And so Subaru buyers who are looking for eco-friendly plug in literally in the garage every day, but also go for a long road trip. They're going to care about charging network. They're going to care about like price friendly

and that's hopefully both going to be nailed by this. So yeah, i'm kind of interested in it because subaru's main like strong points are generally reliability which hopefully they can continue to do that yeah all-wheel drive which i kind of think is where they're not going to be able to like set apart quite as well because in cheaper cars all of their cars have all-wheel drive and that's usually more expensive so that's where they really set theirself apart in combustion engine cars but here almost every every ev has four-wheel drive at this point it didn't always it wasn't always that way not always yeah it used

to be like there was the tesla model s p85 and then they made the p85d which was the dual motor because they had a bunch of rear wheel drive, just single motor between the back wheels. Now, I don't think Tesla makes any single motor cars. I think the Cybertruck might have a single motor version. But that might not even be true. I think all of their cars are all wheel drive. And most EVs now are putting two motors in the car.

I'm going to be interested seeing more EVs come out with that to see if technology is any different in terms of sending power and not power. Because generally, the way all-wheel drive works in terms of traction is this wheel is slipping. I have the capability of making that wheel have less power and the opposite wheel have more power to make up for it and thus gain traction and Subaru's been top of the line of that for years and years and years so I wonder if they're gonna lose a step here or lose a step up on the competition I'm not totally sure I think

I would theorize that this is no longer a unique Subaru advantage. That's what I worry about. Because in EVs where traction is computer controlled, literally every EV with dual motor all-wheel drive has better traction than literally every combustion engine car. Well, they're still using computers to differentiate. They are, but the electric motor instant torque and instant delivery of differences in torque is always gonna be more responsive

than what a computer can do controlling a gas engine. So the all-wheel drive traction of a Model 3 is world-class because it's a computer-controlled electric motor. And that's just going to be the way it is for all of them. Quick question about that. Is instant torque beneficial in traction? Because generally, immediate power creates too much spin in less traction therefore potentially i think it's also more it's micro adjustments that make it so good so yeah you do think of electric torque being like put the pedal to the floor immediate maximum torque and that's really cool but i think the micro adjustments of like your right two wheels go through a puddle like in the in the first like 80th of a rotation the tire, the car knows it's in water and is

already starting to adjust traction. So it's that super quick and computer controlled stuff. It's not a bad thing that they're all getting it. I'm happy. They're all going to have amazing traction. What I'm excited about is when there's enough cars out there that they start comparing and seeing which ones are then now using this technology to really bring it to the best traction control possible i mean like we're going to see new things which are going to be really exciting you're going to see tank turn from a rivian you're going to see weird like torque vectoring parking tricks probably um but i want to touch on one thing you mentioned which i think is the most important here in terms of people who are you mentioned which i think is the most important here in terms of people who are fans of subaru is that a lot of people who buy them generally buy them for the outdoors for going on long trips

because they have all-wheel drive they're cheaper and they have a lot of like space in them usually and they have pretty good gas mileage for what they are as well um so range is going to be huge here if this comes out with that like what was was that one Hyundai that came out that had, like, 200 miles of range? Yeah. I think it'll fall flat and completely die. Yeah, it would seem sort of counterintuitive for a Subaru designed for adventures to have so short of a range that you're worried you can't pull it off. Yep. That's my main worry about it here.

That's a combination of range and charging network. We'll see what the charging network infrastructure plug-in. I don't think they've announced that yet. Is it going to be just like Electrify America? Is it going to be a bunch of different third-party networks? Don't know yet. Two Tesla superchargers is still an option. But yeah, we don't know yet.

I'll be interested because they're such a smaller company. They've got to be one of the smaller, already established car companies now jumping into the EV market as far as I know. Because generally like a lot of these companies are all branded under one, whereas Subaru as far as I know is independent. Which, yeah, I'm surprised they're jumping in.

I'm really happy they are. I think range will be huge if they could come out and say they have like a range similar to Tesla. This is where you compare Tesla to. So what would you want to see? If you were going to switch from your Impreza, what is it? Yeah. What would you want to see on paper at least for range

if we gave you, let's say, Electrify America? Honestly, the only thing I would care about is just like top top range on it top battery range on it because 400 miles 400 miles would be fantastic 380 320 320 is where i'd start getting worried 290 yeah i probably wouldn't think about it okay yeah so here's the thing wow we've talked about this for a long time but i do want to say i was very hyped for this but there are a lot of people on twitter that were also hyped for it i think they have a pretty loyal like uh audience is that are they the one plus ben shun uh was uh like talking to me on twitter for a while and we were talking about what we were excited about i was like all right cool

there's other people like in the tech business that are really pumped about this um but yeah 400 miles would be incredible the thing though though is like, if you wanna say it needs range for adventuring, assume those adventures are outside of even Tesla's charging network. Because if I'm going, I'm living on like the west side of New Jersey where between me and the studio right now, there's one Tesla superchargercharger whereas if you go south or

north there's like four or five superchargers so if i continue to go west into pennsylvania which is if i'm not on a busy highway i'm probably not going to hit a supercharger around there yeah so like charging network is important but i think top top range is most important okay because i think it'll nail everything else it'll have space traction yeah I think the design will be be solid they're always pretty good at designing like what you need and for ruggedness they're not they're the exact opposite of that EQS that we saw if they have the bare minimum stuff inside cool all right well we'll take a quick ad break we'll come back and we'll talk about YouTube because I've got some thoughts on some

of their new features we'll be right back get groceries delivered across the gta from real canadian superstore with pc express shop online for super prices and super savings try it today and get up to 75 in pc optimum points visit superstore.ca to get started. With Uber Reserve, good things come to those who plan ahead. Family vacay? Reserve your ride as soon as you book your flights. To all the planners, now you can reserve your Uber ride

up to 90 days in advance. See Uber app for details. All right, I want to talk about some YouTube features. Okay. I talk about YouTube a pretty good amount, just like kind of around the studio. It's been a while on the podcast since we've talked about it as a platform.

There's a good amount of stuff. So here's what I'll give you two choices. So the new mobile quality selector or YouTube Shorts, which one should we do first? I'm going to let you choose this one. Hmm. All right, I can probably get this rant out of the way real quick. I basically was saying rant on. Okay. So YouTube's new mobile video quality selector,

it's been around for a couple of weeks now. You've probably seen it. You used to just go up to the little three dots in the corner and hit the quality thing and then just pick your resolution. Right. Simple. Yeah. People know big number means more resolution. People know that big number means more data. I think we're all on the same page there. I think YouTube tried to simplify it, and in their efforts of simplifying choosing quality, they actually ended up making it annoyingly more complicated,

where now you're picking a text option. Let me just pull it up. I tweeted a screenshot of this, so I can just read it to you real quick. You are now choosing not between like 1080 or 720. You're choosing between auto recommended, adjust to give you the best experience for your conditions, or higher picture quality, adjust to use more data, or data saver, lower picture quality, or advanced, select a specific resolution. That's the new selector. And it tells you what the quality is for your current video.

And if it's automatic, it might cycle up to 720, maybe 1080, if your internet connection is good enough. If you want to just switch to 4K because you know it's a 4K video, you have to go to the three dots. You have to go to video quality. You have to go to advanced. Then you have to go to scroll down and then hit 4K. I'm not looking forward to that at all.

It's just worse. It's just worse. It's more confusing for sure. It's more clicks. It's a little more confusing. And I feel like YouTube was thinking we want to simplify this and just make people go higher quality, lower quality. They're switching to lower quality because they want to save data or they're switching to higher quality because they want better quality. So that's what we'll put in text.

But people already know that. And I don't think any new users or brand new people to the Internet are confused about does the big number help my video quality or data? Like obviously the big number is more data. Can I clarify something here? Sure. So this is what happens now when you're inside of a video and you click the quality thing. Yeah. Right?

I could see this working better if it were like in your YouTube settings. It used to be. That's where it was. And that's how you defaulted things. You're like, I want this default to be I'm on my phone. Like maybe if it's on mobile data, I want it to take less data. If I'm on Wi-Fi, I want higher quality. Stuff like that, that would make sense.

I remember a really long time ago, I made a tutorial video on, there was a channel toggle, a login user-centric channel toggle where you could default to the highest available resolution on every video you watch. And that was a toggle you could check and you would just accept that that used more data. But on the desktop, like I want that. And I made, I'm pretty sure that's still somewhere on the internet of like me showing people how to do that. Hello everyone, YouTubers and everyone who's subscribed already. Welcome to another HD tutorial. And in this video, I'll be showing you how to get your YouTube videos to always

play in the highest quality without you having to choose it to do so. I'm the type of person to do that. I don't know if everyone's going to do that, but I feel like generally people know if they're watching a video and it's blurry, they're going to turn it up to the higher number. Yeah. So just one less click, higher number. Easy. No more mashed potatoes. This is also the thing.

This is the thing, though, is when YouTube gets to this point where they roll out this feature and it's everywhere, they've thought a lot about it and they really want to do it. So my real feedback feedback if youtube's actually listening is they're probably not going to want to get rid of this i would say give us an option if we would like to just go straight to the resolution selector that would just be easier for a lot of people i think a lot of people would do that and maybe some some kid will make a tutorial on how to do it and then one day he'll have a great tech channel where he makes all kinds of videos and reminisces about it and then poops on youtube on his podcast yeah all right wait hold on real quick adam off camera who's on the board

just brought up a great point we're gonna get him a mic so he can just like chime in straight away but there's a possibility youtube just wants to discourage people from switching to 4k right away like immediately going to the highest quality and not really thinking about it so they've added a Possibility YouTube just wants to discourage people from switching to 4K right away, like immediately going to the highest quality and not really thinking about it. So they've added a little bit of friction. They've added a little bit of an extra hurdle to jump over so that most people just leave it in auto and don't think too hard. Because even if you go to higher quality, it doesn't necessarily go to the highest resolution.

Oh, wait, really? It's still dependent on your connection. It just goes to one of the higher resolutions. So I was doing this before. I switched to higher resolution, and it brought me to 1080 on a 4K video. I tested it on our own video. Oh, wow.

So I selected give me the higher quality. It went 1080. I'm on a 1440p phone. I mean, it's higher quality than what it was. But I am already toggling this phone to be a 1440p screen yeah because i want to see those videos in 1440 and youtube is making me jump again so is it a bandwidth saving thing adam might be right i just wish they would just give me the option i think there definitely is some aspect of bandwidth saving there um that makes the fact that it's more friction i don't

know if it necessarily my argument would be less that it's more friction, I don't know if it necessarily, my argument would be less that it's more friction and harder to change and more that it's like hinting, like hint, hint, nudge, nudge, like the way they explain it in text rather than numbers makes it feel like you're getting what is best for you. They're like, they're telling you what's best for you, which therefore comes back to including less bandwidth

and benefits them. Does that make sense? It does. Yeah. And then when you put both of those together now, they're just selling a lot of 480, 720 video. I'm dying on this hill, YouTube. I hate it.

Please change it. All right. That rant is over. We want to talk about YouTube Shorts. So we saw a headline earlier this week about youtube creating this hundred million dollar creator fund because they're gonna start paying some of the top short creators not even creators it was some of the top short videos i believe they're gonna reach out and pay them yeah i read the uh i'll just read the excerpt real quick each each month they'll reach out to thousands of creators whose

shorts receive the most engagement and views to reward them for their contributions so if you have a couple shorts go viral expect an email going would you like to get paid yeah the fund the thing is we don't know how much they're gonna pay them this hundred million dollar creator fund sounds great and a headline but if they're reaching out to thousands of people a month i don't know what what kind of money it is it's still nice money and it's still them trying to attract people to shorts but i just like i feel like shorts in general are just kind of a really great way of explaining how like YouTube launches these new features. They fall flat and then they're trying to find ways to get people to do them.

And I think that all because of that, it boils down to like, why are these not working? And why are people love YouTube? Like people made their whole lives on youtube you have i literally have a job because you have but like why are these main creators not doing these other things i think i can speak to that yeah i so first of all the the creator funds that we keep seeing it's like my favorite new trend of like yeah man all right tiktok one this week for TikTok stuff. Exactly. Same thing. And it's because the platforms realize they not just want, but need creators on their platforms making stuff to make them work. That realization, great.

Now, YouTube Shorts. So the hesitation by a lot of YouTubers to dive into shorts is really interesting. I think a lot of the longer-term creators, like me, have a bit of an aversion to YouTube releasing new, untested, unproven features because they could possibly have adverse algorithmic effects. They could possibly get killed in six months, and you will have just poured a bunch of resources and pivoted your channel down a path that ends up being a dead end road yep so the other end of that is if the feature works i think there are a lot of younger creators or more nimble creators who

will just jump right in and do a bunch of shorts or do a bunch of what was the last thing youtube stories i think that's might've been dead already. Yeah. I don't see anyone post stories. Yeah. But they'll, they'll once they, the thing is they launch a feature like that and they have a whole plan behind

it, backing it as if it's going to be the future of the platform. So when creators see that, they'll go, Oh, okay. I see that stories is going to be a really big deal for YouTube for the foreseeable

future. Let me pivot hard and make sure that's a big part of my content strategy. And then when it's dead in a year, you feel like you wasted a lot of time, resources, you might have hired for it. That's a big loss. That's a big risk to take. But if it does explode, and let's say Shorts is this huge future category on YouTube, a lot of younger creators who got in early and focused really hard on that are going to be really happy about it. So Shorts is clearly a response to TikTok. It's literally almost the same thing. Like you go in to hit Shorts on the YouTube app, and it's this endless scrolling carousel

of vertical videos. That's kind of what you'd expect. The algorithm tries to learn you. of vertical videos. That's kind of what you'd expect. The algorithm tries to learn you. But YouTube knows that it needs YouTube shorts creators instead of just people uploading to TikTok and then copying that file and also putting it on shorts,

which is most of what's happening. I'm sure that's what they're doing. That's what they did on Reels. Like that's all Reels is. It's literally like watermarked TikTok videos. Yeah, like literally all of Reels has the TikTok like watermark and the name on it. And people are probably just using Reels

to find more people to go follow on TikTok. And they literally show up in my explore page. Like the ones that Instagram is suggesting to me on my explore page have TikTok logos on them. That's really funny. And if anyone was gonna do though, a TikTok competitor would be Instagram. It just makes the more sense.

The demographic that is on TikTok is very, very active be Instagram. It just makes the more sense. The demographic that is on TikTok is very, very active on Instagram. And it's just that social media platform, that short form social media platform that it makes way more sense on. And it's TikTok still blowing reels out of the water. Yeah. So YouTube, I mean, this is a smart move from YouTube, no doubt. Like they are the video home on the internet and if you run youtube and you see tiktok another version of videos blowing up of course you need to make a competitor for it to offer people an alternative and possibly they'll come to youtube later the question is how do you get those creators to come to youtube okay well we have a creator fund we're going to start making it easy to

monetize tiktok is also still not easy to monetize and they're also doing a creator fund thing, which is smart. But I think generally at the end of the day, the creators looking to make a job out of it are thinking about ease of monetization first. Discoverability right behind that. And YouTube is trying to lock both those things up and they obviously have discoverability, but the TikTok algorithm is something special. Just surfaces things you want to see. It's really good. So they have that to compete against. I do think that there's the aspect that we touched on

really at the beginning of that, you touched on it really quickly. It's just like, you're talking about bringing new creators in. YouTube definitely also already houses some of the biggest creators in the world. And they definitely want those creators to use their new features.

Because if those creators use their new features, that's still bringing more people in. And I think that's where you talk about the unknowingness of the algorithm really starts making those big creators weary of jumping into some of these new features. We still don't use Premiere, Premieres. They've been around for a long time because from what we found have i explained this i don't i don't know if we have we may have just might as well do a refresher yeah yeah so premieres what happens with a premiere is if you think of like a movie or like say a tv show where it premieres on tv everyone watches it at once youtube sees that

on tv and goes you know what we're going to be the video home of the internet. We'll offer something like that. So you can make a whole YouTube video, upload it, and then set it to premiere. So everyone watches it at the same time live. They can't fast forward. They're all watching it with you. And there's a live chat and it's really cool. And they obviously thought a lot about it. And theory is amazing. It's in theory, a great idea. What I noticed because I've sort of stepped back and watched a bunch of premieres happen and saw what was going on with them, the impressions seemed to plummet because of the first few minutes of the video going live. Because when you think about it, when a video shows up in your sub box, a bunch of people

all click on it at once, and they all watch it, and then they leave. When a video is premiering, a bunch of people all click on it at once, and they all watch it, and then they leave. When a video is premiering, a bunch of people all click on the premiere, and for those first 15 minutes, however long the video is, they all watch the premiere. Then when it's over, they leave. Then it shows up in the sub box,

and I have no idea how they counted those live views. Typically, seems pretty low to me. So we did a premiere with the, was it the blind smartphone camera test? And I kind of observed the same thing where like the first hour, it was 10 out of 10, like half the views of normal video

and then it eventually caught up. But I see that and I'm like, I'm not gonna keep doing this. Let me clarify there. You say 10 out of 10. If you don't know what we're talking about, that sounds amazing. We're saying the best hour or whatever

or the best impressions for the last 10 videos it was ranked 10 out of 10 so the worst it literally had the worst rating out of our last 10 videos yeah with like half the views of number nine so it was pretty bad so yeah i see that kind of thing and i'm like well once they figure that out i'll do premieres again but it's not really ready for me to keep diving in and pushing videos through that. Same thing happens with like stories they kind of did for a while and now it's, I'm pretty sure it's dead. Yeah, I think it's still there, but no one uses it. But like if we're talking about how something we like kind of understand with the algorithm,

but don't totally, this podcast right now is a great example because people might wonder why we made a podcast video channel and a podcast clips channel. And if you look at a lot of other podcasts, they do the same Joe Rogan, H3, Lou Lader, they all have separate ones. And the reason the theory behind it is that if you have long form content and you have shorter clips, the watched overall watch time on the channel is going to be all over the place. Because if you have 30 minutes of watch time on the channel is going to be all over the place because if you have 30 minutes of watch time on the long one and six minutes of watch time on the short one, it gets confused

and has a hard time serving those videos. So that's why we separate them and because of that unknowingness, people are creating these different workarounds on YouTube and I think bringing that all back to now shorts, imagine being a channel like us that creates generally 10 to 15 minute videos. Now putting a bunch of,

not just to mention that they're vertical, which we would never, ever, ever put on the channel, but putting a bunch of 60 second clips on where the watch time is 60 seconds. How is that going to affect our 15 minute videos? Right, yeah. The answer probably is just separate shorts channel i mean we've seen that yeah it's now you have a dedicated audience

that is there for shorts and they will watch inconsistent watch time short videos and if you do that on your separate shorts channel great i would consider that a fail for youtube's marketing in the sense that they're hoping big creators bring this to their main audience where the minute you switch it to another audience, you're going to lose a giant portion of your already subscribers. Because if they miss the announcement

to check out the Shorts channel, they're never going to see it. So now, as YouTube, they've lost already if that's what's happening. And so it seems like their fail safe to that is to try to dump as many people into shorts as possible. Oh, I mean, yeah. How though?

But that's the thing. We were talking about shorts yesterday with Tim. I tried to look at shorts on my desktop and I literally couldn't find it. Oh, you won't find it on the desktop, but you will find it on your phone, which is why they're competing with TikTok. I mean, yes, you can watch TikTok on your desktop.

Yes, but it still should be on desktop. It's there and you can find it, but it's the same way TikTok on desktop, that's a tongue twister, exists, but you don't really care about it. If they're competing with TikTok, which is really what Shorts is and really what Reels is, you can watch it on the desktop,

but it's all about that endless scroll on the smartphone and they've built that in and then they put the button right at the bottom of the app where it used to be the explore page i think it's next to it okay so now their goal is to just dump as many people organically into shorts as possible same way you know instagram did would they replace the add post button put it up at the corner and put shop there same behavior let's just dump people in and put it in the place where they're familiar and they're going to see it over and over and they're eventually going to click it so instagram a little weird moving around button placement like that but that's basically what youtube did get in there get in shorts find

stuff you're into and then you'll be a shorts viewer from here on out i'm sure youtube could figure out a way to put that on desktop they're they're one of the social media apps that probably gets the closest to mobile equal mobile and desktop usage like instagram obviously is so far mobile tiktok is even further mobile i would argue facebook now is mostly mobile despite it originating on desktop but like if we're talking about youtube i think they have probably more mobile users but i bet that's much closer i would push back just a little because i think it is oddly very specific to what type of content it is and i think because literally shorts is required to be vertical like which is terrible yeah so like but that's because they want it to fit as the same tiktok thing like you can you can do a horizontal tiktok but it just looks ridiculous in the app

they want it to be the TikTok experience. And so they've built everything around it being just like TikTok, but on YouTube. And then they're trying to bring creators in with the creator fund and with like all these rules. I think that's where I was trying to go with like the fact that there is a higher average people that use YouTube on desktop because like it is, it was originally built on desktop. It became mobile. And even when you're using mobile, you're almost, almost turning to landscape. Whereas TikTok works well because it's only supposed to be on a phone. Reels worked okay because Instagram is still a vertical scrolling mobile app. YouTube is not quite that. It was developed into that. It's becoming good at it it but it still always has its heart and soul

in the desktop version of it yeah and that's why this feature just feels a little off i think if they if they wanted to feel less off they would have made it a separate app like a youtube shorts app so that you open it you go vertical just like that works yeah it worked bad because nobody's opening that app so they have to build it yeah i just don't know how yeah they've it's gonna have to feel a little off because it's different from the rest of youtube but that's why tiktok they should have just made a clubhouse competitor it makes so much more sense i guarantee that's happening i guarantee it do you think though because their whole shtick is video and clubhouse's whole shtick is not video youtube did a uh clubhouse competitor it would probably have like a little waveform video playing while you talked or something.

It would look like one of those, you know how Twitter did audio tweets? Yeah. Where you can talk and it'll just make like an animation for you talking. They'll probably do that. I think there's a clubhouse competitor where you upload your Bitmoji and that talks as it. Is that real? I believe so. I forget what it's called.

I could figure it out. I think it's called stereo, actually. That's weirdly in the middle of, like, when I'm on Clubhouse, I don't even have my phone, like, facing my face. Like, it's just next to me. Yeah, it's called stereo. Stereo?

So you have to have it facing your face, but it's just replacing your face with the... I'll find something pretty cool. That's dumb. I hate it. I think it's actually kind of an interesting idea. Just adds like one more step of personalization where you still get to have that like, I'm talking to a group of people, but I don't have to like get ready or develop a set or

anything like that. And it adds one more step of personal experience. I don't think it's a bad idea. I just don't think it's going to compete with clubhouse. Just be, that's not the one feature that's going to make everyone move. Does it require my core question is, does it require you to have your phone facing your face so that it uses the like animation face tracking stuff? Wait, before I answer that, well, I don't know the answer to that question if I'm being honest but do you want it to have that or not okay I would assume just because I believe it's it's available on android that it does not do that that it's probably just I hear a waveform I make the mouth move okay that's my guess interesting I don't know I've never used it I've only heard about it yeah

just a thought I wouldn't be shocked if YouTube did a Clubhouse competitor, but we've talked about this for a while. I think we're going to take a quick break, and we've got to come back and talk about this AirPods for Android situation. Part what? Two, three, four? Part 75. All right.

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all right that's probably enough talking about youtube let's talk about nothing easy that's i'm great at that let's talk about absolutely nothing um they're coming out with some uh earbuds see what i did there where's the cricket noise on the soundboard oh that might have been the worst uh joke i've ever told no the so anyway for those unfamiliar uh carl pay's new company he left one plus he started this new company this tech company called nothing and every time they make a headline it's some sort of pun about how nothing has announced something or somebody's announced nothing uh the company name is nothing and i guess what do we know now uh they're launching wireless earbuds yeah you can only announce nothing for so long before you

have to announce something which at that point feels like it's already destroyed the complete reason of having the company but yeah i digress it's kind of funny that it's the same uh the same like extra beat i have to give when explaining a brand name when someone asks what my phone was and i have to be like this is the one plus nine and i go the what and i go it's the so the company name is one plus and then it's the nine. So it's the OnePlus nine. Oh, okay, I get it. So now you're gonna have to go, so what is this? The nothing one? So I'll have to go, oh, these are the nothing one. The what?

Oh, so the company name is nothing, and then these are the one. So this is the nothing one. That's a great realization, and now I just assume Carl Pei is gonna continue to create companies, quit, and then name more confusing companies. This is the About 7.

The what? Oh, so the company name is About, and then these are the 7s. So this is the About 7. Oh, got it. You better copyright that right now. I'll take 10%. We don't really know anything else about these, right? Is that a product image?

There is a product. They have like a teaser. I feel like I saw what I thought was an image somewhere, but I can't tell if they just created more out of the teaser. Um, so what we do know is they're partnering with teenage engineering, which someone I knew nothing about until Adam explained it to us. And they make some really, really good looking design stuff. Yeah.

So I have these, the image we have of these are kind of like the bottom part of the earpiece, the earbud that is like clear. They're just teasing every angle. It looks really nice. But at the same time, like what I'm most interested about is Carl is somebody who's really good at hyping up products. He was obviously amazing at OnePlus. They built their whole ecosystem kind of based on like flagship killer low price. So when I originally see Carl Pay starting a new company, I kind of think it's going to go in that low price route.

The problem is, is teenage engineering is not that by any means. They are very expensive because they make super high quality stuff. So is this going to be super hype, high priced, beautifully designed earbuds? Or this is going to be the OnePlus of earbuds that is cheaper with really great specs and competing against AirPods or Galaxy Buds Plus? I would imagine, I mean, the vibe I got was closer to OnePlus

just because of the teasing that I've got where it's like, look at all that we're going to deliver for you. But that is a really good point. The collaboration, because you see stuff like they collab with Hasselblad and now the phone's more expensive. But does a collaboration with Teenage Engineering mean that this product will be more expensive? I guess. I don't even know if it just has to do with that. They're collabing with teenage engineering, but if they're helping design it, they use very high quality products. And I think

just literally based on what the build quality is going to be, sounds like it will be more expensive. So I'm going to go on the other side of the coin of that and i'm going to guess these are expensive do you want to try and guess a price based on yeah let's guess nothing let's guess the price so we didn't even did it again let's go uh wow so we know silhouette we know company name we know the name they're wireless earbuds i say these are 149 that's your cheap following in the footsteps of one plus well not quite no they're not going to be like these cheap buds that you just bluetooth connect to anything i think they're going to go like look how beautiful these are they're transparent they sound amazing and they're only 149 but they sound like 499 i think that's going to be the angle but are there 499 earbuds out there? Yeah. Really?

There are $699. There are $1,000 earbuds. There's in-ear monitors. I was going to say there's in-ear monitors and stuff like that. There's Audis. Audis? Audis. They sent us those ones that

weren't truly wireless. They just had wires. But remember they were like, they felt like they like crawled into your brain. Yeah. They sounded really good though. They did. And they were ridiculous. They did.

And they were like open back also. That was, they were really cool, but they hurt really bad after like an hour. And they were like $900 or something. Okay. To me, if I were saying these are like trying to compare to things i would say it's comparing to buds plus or pixel buds or okay sony or airpods even so i would think 149 would be like right even so cheaper to me would be 129 okay 149 i think is a good guess. I'm just saying I don't think it follows the OnePlus playbook. So those competitors you named, Pixel Buds, 159.

Those are actually, I think those are 129. AirPods Pro, 250. Yeah, and AirPods regular, 159. 159. So they're in the range. Sony's are like, are they 199? No, I think they're 299 are they really xm okay maybe 149 is kind of one plusy this the problem is is 180 there's so many earbuds it's really easy to get lost

sony's wf 1000 xm3s the wireless noise canceling earbuds with a little bit of anc 178 at Best Buy. What's worse, having to explain to somebody that OnePlus is the name of a phone or that nothing's or just having to say a Sony headphone name out loud? It's if I'm trying if I'm trying to direct somebody directly to buying it, I hate the Sony name. It's like, OK, look for the Sony ones. And then they've got this long name, but they're black and it says XM3 at the end.

And they're like wireless noise canceling. Did find him yet is that enough explanation i could see like telling your dad to like look this up on amazon and he's just like there's a bunch of ram on my screen or like some random like motherboard because he just got all the numbers and letters wrong i think i downloaded something what's going on uh yeah no i think one i'm gonna stick with 159 is my guess i'm gonna go 199. I think they're going to be a little on the hyper side and more build quality. I wouldn't even be surprised at 250. Okay.

There's also Pixel Bud Rumors, which are also very light. Very light. We have a name and a color. Is that it? I think that's it. Pretty much all we know is like it's about the right time for them to announce and there was this like google nest email that went out that accidentally showed i believe a green colorway of one of them and we also i think saw a white colorway of one i know there are were ones that were white already but they were white and black i believe there's a

rumor a leak of a full white one so the the price is in the rumor uh there so they're the a series or the pixel buds a series is the price in the rumor are they just guessing it based off of previous prices they're guessing it based on previous prices but you know we could probably guess again so like uh pixel buds 2 that are out right now 279 wait what sorry that's australian 179 i was gonna say they're not that my bad australia do not buy them for 270 yeah 179 for the pixel buds that are out right now so does an a series cut that in half like when we see the pixel 4a that's a pretty cheap yeah right if it's a does that mean it's going to be cheaper it's weird that they would name it different and not

just three or did they just i mean they don't have the best track record pixel buds one were hilariously bad though they're those ones that were supposed to like translate uh different languages for you which clearly it was just the most typical like google random like feature they throw out like remember the chain link fence like eliminator for photos it's like hey we're gonna do this and then just like let's never talk about that again yeah it kind of got swept under the rug pixel buds 2 i've heard people have had quite a few issues with i think adam is one of them he said they disconnect pretty regularly yeah i liked mine i only used them for like a week which obviously i won't have nearly as much

experience with glitches but i had like one phone connected and it was fine. But they're $179 and they're pretty premium. I'm going to guess Pixel Buds A, if they come out, are going to be $59.99. I'm stuck between $99 and $129. Even though Pixel Buds are $129? $179. $179? Current Pixel Buds.

It's still cheaper. It is cheaper. There's less of a margin when you're cutting price at that price already i'll go 99 okay 89 we'll have to have somebody like write these down in fact check us and see if we get these right in the future when they come out uh last one is another rumor a new sony earbuds rumor so uh we just mentioned a little more meat to it yeah so we mentioned the wf 1000 xm3s i really like them but they are like big, annoying earbuds.

Like you have to sit down and listen to them because otherwise they'll fall out your ear because they're so heavy. Which is like, what's the point? If I'm sitting down and listening, I'd rather just have over ear. They're more comfortable. They probably sound better.

They have bigger drivers, but like. Some people just like in-ear monitoring, but they're wireless too, so it's different. They look like a Bluetooth phone accessory. Like the headsets back in the day. Yeah. When somebody would talk like this on their Bluetooth and they have a mic, you can do that stuff. You look like you're some Wall Street trader or something like that.

The rumor is these Mark IVs will be a different shape, actually. If you're on the video podcast or at least the clips, you can see this different shape rumored which is a little more of like a circular a little closer to a galaxy bud yeah it looks way more like galaxy buds i would say from just the leak i mean and this isn't confirmed this is just a leak but uh i'd say it almost looks like half the size right i'm i'm curious if they will have both the same sound quality and either the same or better ANC. Just as far as like strength of noise cancellation, I didn't find most of the earbuds that I've used

to have very strong noise cancellation. I'd say, honestly, AirPods Pro have the strongest noise cancellation at ANC, active noise cancellation of any that I've used. It's got a seal. It's got the mic. It's really using that, that computational power. Uh, I wonder if that's going to be a big focus of these or if it's just, Hey, we made the same great sound, but smaller, which is also fine. But I feel like it's fine. You're going to get more buyers. You want to do a little more than

just that. I'm sure they'll probably say it's like 10%, but they'll throw some percentage out there. That's not actually noticeable and that like maybe some people will be like oh yeah this one does it does sound 10 better and then just placebo but the fact that it's smaller to me which is like i kind of want to go on a little rant here at the end of these rumors because like go for it that's the that is an example of the reason I dislike the majority of truly wireless earbuds that aren't AirPods is... They're too big. They're too big. And they're big in a strange way.

Essentially, if your earbud is in your ear, I want the least amount of it hanging out horizontally, if that makes sense. Right. it hanging out horizontally, if that makes sense. Because when the only thing that is keeping it in your ear is the small silicone tip, the further out it goes, the further the center of gravity pushes out your ear. And with every step you make, whether you're walking or running, you can just feel it slowly, slowly weighted on the outside, pushing down and thus pulling it out of your ear further and further. And when you have a product that is that small and not connected to anything, the last thing you want to happen is it to fall out of your ear. So you can make the best silicone tips in the world. If it is too heavy on the

outside, it is going to fall out. A perfect example of that, surface buds are ridiculous and have like a ton coming out the side of your ear. There's some old Bose ones I despised because they've sat so far out of years. And the XM3s as well are like that. I would say the pushback for the XM3s would be, you know how you see the ads of like what you expect people to do with the product. I think they expect people listening to XM3s to kind of just be sitting down and not really doing anything, which is a different type of earbud experience than walking around the city walking it's exercising it's wrong it's a different earbud it's still an earbud and it's still focused on quality and being wireless and connecting to your phone but it's a little different that would be the xm3 pushback i agree with the others though

like especially i guess if you're trying to do, you know, Pixel Buds and Galaxy Buds, they're getting closer into your ear. I think Galaxy Buds Plus are some of the best. They do come out a little bit, but because the main thickness is at the back part that's touching on the inside of your ear, the center of gravity is closer to your ear canal. Therefore, it doesn't feel like it's going to pop out. There's no wiggle as you're moving. I use the Jaybird Vistas, and the reason I've been using them for so long is because, and we test a lot in here.

We get Jabra, Anchor, like everything you could ever think of makes it into the studio. And the first thing I do is try them on and like walk 10 steps back and forth and I can instantly tell if I think they're going to fall out. The Jaybird Vistas that I have are amazing.

They just like, they have a little wingtip but not anything that's gigantic and it's just enough to almost fit flush with my ear maybe that's a me thing i think but i think they fit perfectly yeah my theory is there's there's a different like target demographic i'm thinking of like surface buds were huge but they're you're just sitting in an office. I'll give that credit. That's supposed to be the, I mean, I'll give it credit for having a stupid capability of being able to swipe through your PowerPoint. It needs to be bigger to do that. Sure. Why you would ever want to do that again, I don't know.

But there's still plenty of ones where, I mean, I'm sure you've tried it too. You put them in and the minute you start walking, you feel it slowly just like yeah pulling out because they're bouncing i immediately try it with the ones that i know i'm supposed to walk around in like the vistas are an outdoorsy type like go for a hike in them like the galaxy buds walk around every day airpods pro walk around every day pixel buds wear them all the time all of them have done a pretty good job with the center of gravity so i fully agree with that like you got to get that in closer to the ear and airpods doing the silicone tip was huge because the original ones didn't fit in everyone's ears but the thing is is their weight in that little you know if you want to imagine

like the top of a toothbrush in the handle part of the toothbrush that's where all the weight is and that very well fits the stem that the stem i'll call it a toothbrush okay um it fits like perfectly in that groove in the side of your ear and therefore puts all the weight there and isn't pulling it out of your ear. The minute it starts pulling it out. Okay. That's a long rant. It's the main thing that when I test those buds that make me very upset. I'll leave you with one more thing.

Okay. One of the best features of really nice headphones is a large spatial sound. And the closer the driver is to your ear, the harder it is to achieve that sound. So in really nice over-ear headphones, the driver is set back from your ear and you get a better, I think it's called soundstage. And so in really nice listening earbuds, their challenge of getting that driver away from your ear directly translates to the center of gravity making it feel like it's going to fall out of your ear i'm sure people listening to this who make products

are like there's all the reasons why we we do the things we do and we change the designs but just another thing to think about i i just feel feel like that shouldn't be the number one part. I mean, like good sound quality is always great, but good sound quality sucks when it's an earbud laying in a sewer gutter because you were walking down the street and it fell out of your ear. Different strokes, different strokes.

The other stroke's wrong. Well, anyway, I think that's where we'll end it. We've talked our faces off for a bunch of different reasons and topics and ranted. But, again, if you're watching the video version, let us know, like, what you want to see done better, what types of stuff you liked and didn't like. We've changed the main angle a little bit, got this eye level a little more consistent. We dropped the banner behind us.

If you're on the audio, just come check it out really quick to see, like, now you can imagine. Unless you don't want to see what my face looks like and want to keep it as your mystery yeah the mystery i'll accept that too as long as i look really cool in your mind fabio yeah um other than that thanks for listening we'll be back next week catch you later waveform is produced by adam molina we are partnered with studio 71 and our intro outro music was created by cameron barlow