We Study Billionaires - The Investor’s Podcast Network - TIP686: Big Tech Stocks w/ Adam Seessel

Starting point is 00:00:00 You're listening to TIP. On today's episode, I'm joined by Adam Ziesel to discuss his updated thoughts on big tech companies. Adam began his career doing research for Samford Bernstein, Barron Capital, and Davis selected advisors. After these stints, he started his own firm Gravity Capital Management in 2003, and since then, he's outperformed the S&P 500. But it hasn't been a straight ride-up. For the first decade, he implemented the traditional value-investing approach of buying cheap and unloved securities and then in the mid-2010s, his strategy started to fall out of favor and quit working. So he evolved his approach to what he calls Value 3.0, which is outlined extensively in his

Starting point is 00:00:40 wonderful book, Where the Money is. Since transitioning to the Value 3.0 framework, he's back on track to outperform the market while also owning the best of the best businesses. During today's discussion, we cover Adams' key realizations as a value investor over the past 20-plus years, how the concept of intrinsic value can help anchor us in reality. even though it's just a mental model we use to evaluate businesses. Adam's updated views on Alphabet and Amazon since he published his book in 2022, his approach to taking advantage of the AI wave without paying these hefty valuations, why progressive insurance is dominating the auto insurance space and taking share from Geico and so much more.

Starting point is 00:01:19 With that, I bring it today's episode with Adam Ziesel. Since 2014 and through more than 180 million downloads, we've studied the financial markets and read the books that influence self-made billionaires the most. We keep you informed and prepared for the unexpected. Now for your host, Playfink. Welcome to the Investors podcast. I'm your host, Clay Fink.

Starting point is 00:01:53 And man, oh man, am I excited to welcome back, Adam Ziesel. Adam, thank you so much for joining me here again today. It's really nice to visit with you again, play. So for those who aren't familiar with you, Adam, or they missed your previous appearance on the show, You're the author of the very popular book, Where the Money is. And, you know, it received high praise from legend investors like Bill Ackman and Joel Greenblatt. And I really can't recommend the book enough.

Starting point is 00:02:20 And it's certainly one worth reading and rereading. So I wanted to start today's discussion, Adam, by talking a little bit about your career and your background, which eventually turned into this book. You launched a Gravity Capital Management in 2003, but you weren't the technology investor, let's call it. that people might think of you as today. So talk about some of the pivotal moments that you had throughout your career that helped shape who Adam is here in 2024. Thanks again for having me, and I hope this is beneficial to you and your listeners. I started my career as a journalist, Clay. I was a newspaper recorder and then got into investigative journalism in my 20s and got people convicted of crimes and won national awards,

Starting point is 00:03:06 which was all very exciting and rewarding. But when I was, I was turning 30, my wife and I were starting to expect a family and journalism. The hours were terrible. You were always chasing stories. I didn't think that was good for a family. The money was terrible. And this was in the mid-90s, even before the internet. I just said, you know what?

Starting point is 00:03:26 Let me take my research skills onto Wall Street. So I did, and I was lucky enough to get an entry-level position at Sanford Bernstein, a very good Wall Street firm. And they trained me up. I met some legendary analysts there, like Weston Hicks, who taught. me about insurance and Warren Buffett. So then I sort of progressed onto the by side with a couple of well-known firms, Barron Capital, Ron Barron, and then Chris Davis, Davis selected advisors. About 20 years ago, I said, you know, I'm ready to go off on my own. I'm not a very good

Starting point is 00:03:56 employee, pretty strong-willed and stubborn, so I thought it was better for me to start my own business. So I started Gravity Capital in 2003. So generally speaking, it's been a good run. The record's been good, although it's really been three distinct records, which gets into your question about tech. It's the first decade or so was excellent versus the S&P after my cut. I was investing sort of in the classic value way, old economy stocks, cheap valuation, and everything was going great. And then around 2014, my performance started to flag. That continued into 15 and well into 16 and after two and a half years of bad performance, I said, what am I doing wrong? You know, either I'm wrong or the market's wrong. So it was one of those good binary questions where either I

Starting point is 00:04:45 was doing things wrong or the market was seeing things wrong. And I decided that I was doing things wrong, that a lot of my old Ben Graham cigar butts just weren't working anymore. Value investing is a great construct because there's a lot of discipline around it. But in the digital age, what I learned was there's no more. reversion to the mean. A retailer who falls off the pace is not going to kind of come back like the way they used to because e-commerce is eating brick and mortar retail's lunch. You can spread that across all sorts of sectors, manufacturing, healthcare, financials. Those have all been poor investments over the last 10 or 20 years, generally speaking, because the best years for a lot

Starting point is 00:05:28 of these companies are behind it. So whereas before you could invest in a fallen, beaten down stock that was cheap and trust that it would come back, that's not happening anymore because tech has disrupted so much of the economy. So maybe, you know, a little less than 10 years ago, I started what I call value 3.0 investing. Actually, I don't call it that. A friend of mine coined that term. I steal it from him. And so I'm investing in much more high quality businesses whose best years are ahead of them. And a lot of those happen to be tech. So what I've been trying to do in the last eight or ten years, and the reason I wrote the book is to try to codify or formulate a way to think about tech in a value framework, because tech and

Starting point is 00:06:12 value investing historically haven't gotten along, but I think they can get along. So this is my way of reconciling or synthesizing the old school value concepts, which I learned, which are still useful with the new realities of the digital age. Looking back, it really makes a lot of sense to go through the transition that you did. But one of the most difficult and important parts of investing is recognizing when you're wrong and figuring out how you can fix that. So I really deeply admire that you came to that realization and focused on delivering results rather than protecting your ego or protecting your previously held beliefs.

Starting point is 00:06:53 Well, Clay, the two are related. And the other interesting point you made there is you're now looking to invest in companies where their best days are ahead of them, whereas it's just flipping this old approach on its head in a lot of ways where some of these old economy businesses saw their best days behind them. It's certainly not ahead. Yeah, I mean, the world has changed, right? I mean, in the 80s, when Buffett invested in Coca-Cola, they had all sorts of great

Starting point is 00:07:18 opportunities ahead of them. They had per capita consumption increasing in the third world. world. They had per capita increase here in the States. New Coke was introduced and customers rebelled because they didn't want change. That's the best kind of business you can have, selling sugar water, and people love that red can or the glass bottle, and the growth was ahead of them. But per capita consumption of soft drinks of the United States peaked in 1999. It's been declining, so in their core U.S. market, they have a real problem. And internationally, health concerns, concerns, concerns about sugar and diabetes is growing. But in other words, it's a business that

Starting point is 00:07:58 used to be great and is no longer as great. And you can say that about a lot of classic late 20th century investments, whether it's Wells Fargo or Exxon or Bank of America. These are businesses that used to be wonderful, but aren't wonderful anymore. On our call the other day, we chatted about your track record and how you've done since you've started in 2003 and you explained how from a big picture you had outperformed the S&P 500 over the entire tenure. But you were doing that anyways at the, say, the first decade or so. And then you sort of came to this realization when your strategy wasn't working as well as it once was. And it reminds me of Buffett in a way where he's had to evolve his strategy over time and adapt.

Starting point is 00:08:46 So yeah, please talk more about that. Ben Graham was value 1.0. This is my buddy Chris Begg's construct. Ben Graham was value 1.0, which was balance sheet based and very negative. He wanted to see what was what the liquidation value of a business was. That was Ben Graham. It was great because it was a discipline, but it wasn't great because it didn't really care about what the business did in the future. One of Graham's old analysts used to say, if you ever started talking to Ben about what the business actually did, he would get board and look out the window. He just wanted to know the assets and the liabilities and what it could be sold for. He wanted to buy it below that liquidation value. That's the framework Buffett inherited

Starting point is 00:09:28 and he revered Ben Graham. But in the 50s, when Buffett was a young man and starting to invest, America was a very different place than Ben Grands a generation ago when it was in the Depression and businesses were beaten down. In the 50s, you know, America had won the World War and we were ascendant and business was growing and stable, and we had the securities in the exchange commission and generally accepted accounting principles. So the rules were standardized, and you could understand financial statements, and businesses had great growth ahead of them. Decades of growth, Coca-Cola, Disney, Geico, all these wonderful Buffett investments. So I call that value 2.0. Buffett pivoted with the help of Charlie Munger away from his mentor's defensive,

Starting point is 00:10:13 somewhat negative stance to a much more positive, optimistic view on businesses. So in many ways, value 3.0 is just a continuation of that, except we're widening the aperture to include tech, which Buffett, aside from Apple, has missed. He missed Google, he missed Amazon, he missed Microsoft, he's missed all of them, and his performances suffered as a result. So I'm just suggesting that just as he pivoted from Graham, while retaining many of the critical variables of Graham's philosophy, we do the same with regard to Buffett in value 2.0. So you recently pulled data on how much of the market's value creation came from tech versus non-tech over the past 20 years. What did you find on that? This was a fun exercise I did with one of my analysts. And I've been saying, rhetorically speaking,

Starting point is 00:11:04 hey, how much of the value in the economy going forward is going to be created by tech, as opposed to say, industrials or retail or healthcare or any of the other sectors, financials. It's intuitive to me, and I think to most people, that most of the value in the next 10 or 20 years will be created in technological or technologically related fields, right? That's where the value is being created on the margin. But I thought, let's quantify this. Let's go back the last 20 years and say how much value has been created by tech. So what I did is I took, you know, GICS has these 11 sectors, S&P or I think it's MSCI, one of the data services has 11 sectors for the stock market and the S&P 500.

Starting point is 00:11:48 So I took the GICS information technology sector and then the GICS communication services sector where Google and a couple other big tech companies are. And then I put Amazon and Tesla in that bucket because they, for various reasons, have been put into the consumer discretionary bucket, but they're really tech company. So I said, well, in 2004, the market value. of those four buckets, the IT sector communication services plus Amazon plus Tesla, represented 19% of the U.S. stock market value. That was 20 years ago. And today, those same four buckets represent a little under half of the U.S. stock market value. So 46% to be precise.

Starting point is 00:12:29 So the stock market over the last 20 years has gone from less than 20% tech to almost half tech, which intuitively makes sense. The market cap of all U.S. stock was X, and then in 2024, it was Y. 60% of that delta was created by tech, by these four sectors that I'm talking about. So that was interesting to quantify that 60%, maybe a little shy, between 55 and 60% of the value creation in the U.S. market was in tech, and I think it'll probably be at least that much going forward, because whether it's AI or driverless cars or virtual reality, or quantum computing, I mean, pick the mega trend du jour. Then they come in and out of fashion, which I find somewhat of using. But whatever the mega trends are, they're all tech returns.

Starting point is 00:13:21 So tech is where the money is. Tech is where the money is going to be. So it's foolish for us as investors not to tune into the technology sector and understand how it works. Because it does function as a business and it functions just like any other industry. You just have to understand the particular ways it functions. So you mentioned a bit earlier the reversion to the mean concept. And I've thought a lot about this. And one of the things I've learned is that the mean isn't a real concept that's actually out there in the world. It's something that we've sort of make up in our heads. And I recall during our last chat, you explained how there isn't a mean that, you know, as you mentioned, the brick and mortar retail, there isn't a mean that they're going

Starting point is 00:14:06 to revert to when they're being disrupted by Amazon. And with that said, the intrinsic value is also a number that us value investors, you know, it's a number we try and come up with and ensure we're paying below that intrinsic value, but like the reversion to the mean, it's also a number we kind of just come up with ourselves. And I guess there's not necessarily a law in the universe that states that a price has to revert back to that intrinsic value. And you shared one example in your book of a company called Avon Products. So you bought this stock at $12 a share, believing that it was going to revert back to fair value, and knowledgeable private buyer offered $23 the share, but that ended up not going through, I believe, and the

Starting point is 00:14:47 stock slid down to $9. So how do you reconcile these concepts and mental models that are simply in our head versus just reality? Well, thanks for bringing up Avon products. That was one of my signature failings back in the mid-decade of it 10 years ago. But it always stings a little bit, so I'm going to use it constructively to keep me on task. But yeah, that was not my finest moment as an investor. I would say that intrinsic value is different than reversion of the mean in the sense that it's still a valid concept. Let's just start with the very first principle of net present value, right?

Starting point is 00:15:22 Like a business's value or any financial instrument's value, right, a CD or a loan, or it's equivalent to the future values of all its cash flows, discount. or back to the present. You know, if you had a time machine and you could travel forward and understand what the cash that Amazon was going to produce from now for the next 20 years, say, you would have an excellent understanding of Amazon's intrinsic value. As you say, we don't know the future and so we don't know what the intrinsic value of Amazon or any other security really is. That's what makes it an interesting business. That's, as they say, why they run the horse race. But look, you can't be certain.

Starting point is 00:16:05 So that's number one. But you do have this excellent framework of net present value, because conceptually it's true, right? It's not like aversion of the mean. It hasn't been disrupted by any business or economic or social force. A business is still theoretically worth all its future cash flows discounted back at an appropriate rate. So then what do you do? Well, then what you do is you start looking for relative certainty,

Starting point is 00:16:30 which is what Buffett did in value two point of. Disney in the 60s, how could it miss? Gillette has an 80% market share, men's razors. How could it miss? Buffy used to say, I'm only upset that Chinese and other Asian people have less facial hair. That's the only inhibitor of Gillette's growth. They don't have to shave every day. He used to call these stocks inevitable because it wasn't 100% inevitable,

Starting point is 00:16:54 but it was as close to 100% inevitable as you get in the business of probabilities, right? Gillette, Coe, Disney would continue to grow and compound value, would continue to grow their earnings. And so you could have a reasonably high certainty that the net present value of the future cash flows was high. And so what is the current multiple, but the current price versus the current earnings? So if you have a high certainty, relatively speaking, of a lot of cash flow coming in the future, then you should pay a relatively high multiple of current earnings.

Starting point is 00:17:29 the value is not in the current earnings, the value is in the tail, so to speak. So those things are still true, but then we say, well, let's get our heads into the early 21st century economy. What are the inevitables today? Amazon has 40% share of e-commerce, 50% share of the eyeballs on e-commerce, a delivery network that's second to none. They now deliver more packages on a daily basis than either UPS or FedEx, which is mind-blowing. So what's the risk that they're going to be disrupted? In other words, how inevitable is their continued primacy in e-commerce, number one? And number two, also in cloud computing, where they have a 40% share, huge economies of scale, right?

Starting point is 00:18:15 Huge first-mover advantage. So those businesses, to me, look very much like the inevitables of the late 20th century, like Cope and Gillette. They're not going to be inevitable forever, right? Coke was an inevitable until it wasn't. Disney was an inevitable until it wasn't. So I'm not saying forever, but for a long-term investor horizon, five, 10, 15, 20 years, that's how you get comfortable with intrinsic value. You get uncomfortable by business analysis and say, well, what's going to disrupt this? And if you can say almost nothing, then you can start to estimate with reasonable certitude your estimate of intrinsic value.

Starting point is 00:18:52 You could be wrong. Things could change, but that's how you do it. Let's take a quick break and hear from today's sponsors. All right. I want you guys to imagine spending three days in Oslo at the height of the summer. You've got long days of daylight, incredible food, floating saunas on the Oslo Fjord, and every conversation you have is with people who are actually shaping the future. That's what the Oslo Freedom Forum is. From June 1st through the 3rd, 2026, the Oslo Freedom Forum is entering its 18th, year bringing together activists, technologists, journalists, investors, and builders from all over

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Starting point is 00:23:03 All right. Back to the show. That's certainly well put. And we'll be getting to chat a little bit about Alphabet and Amazon and where they sit today, but I wanted to make one comment with regards to Buffett and Munger. So after Google was launched and it really just came onto the scene in the 2000s, Buffett and Munger, they saw right in front of their faces that Guyco was paying $10 or $11 per click and getting great returns from that very high spend for something that seems that just

Starting point is 00:23:36 so minuscule. And Munger actually stated that one of their worst investment mistakes was not buying Google. And of course, they bought Apple and, you know, that was a home run play. But part of me still wonders if they just have really missed the boat on a lot of these big tech names. These businesses are some of the best businesses the world has ever seen. They arguably traded at pretty good prices back in 2022. I'm curious to get your thoughts on Berkshire having over $300 billion in cash, but they've still never managed to buy any big tech besides, say, Apple, maybe like a little slice of Amazon, but nothing that really moves the needle for them. I think about this a lot, as you can imagine, as I call myself a value 3.0 investor or a new value investor. I have mixed feelings about it with regard to Berkshire. Sometimes I feel defensive towards them and sometimes I feel, as you're suggesting, more critical about them.

Starting point is 00:24:30 Let's see, what do I start with? I'll start with the critical part. So, I mean, you're absolutely right that apps and Apple, they've missed tech. If you look, Apple, they only started buying Apple when it became. sort of a consumer products company when it's, you know, jobs died. The risk of crazy moonshots was off the table. The new CEO was a supply chain guy. Very little imagination. Good operator. Keep the train running on the tracks. Massive capital return. Carl Icon launched a proxy fight and got them lit a fire under their butts to start buying back stocks. So they're relatively

Starting point is 00:25:06 unambitious in terms of how much cash they plow back into their future. So it became very much sort of a value 2.0 investment, harvesting the cash. We got an iPhone. We're going to crank share up. We're going to raise prices on the phone. We're going to push the Apple store services. It was kind of like Coke. It does bother me that in 2017 and 2018, I was at the annual meetings when they said, gosh, it was stupid. We miss alphabet and Amazon. See, I don't fault them for when they IPOed because the battle lines were still being drawn, right? And Buffett used to say, I didn't know whether Google was going to get leapfrogged by Alta Vista and Yahoo. But seven or eight years ago, when they issued their Mayaculp, it was clear that Google was the winner.

Starting point is 00:25:52 And it was clear that Amazon was the winner. They said, oh, we missed it. At the time, I was like, you could buy it today. And those stocks have doubled and triple in those seven or eight years. So, and as you say, in 2022 was another amazing buying opportunity. I do think that there's some validity to say that they have largely missed tech. And it shows in the stock price. I mean, Berkshire Hathaway stock price has been not much better than average over the last 10 or 20 years. In stark contrast, you know, from 64 to 2004 when it was just a loon shot, but in 2004 to it's been quite average.

Starting point is 00:26:32 So I do think they could be faulted for having largely missed tech even when, and perhaps especially when they admitted that they missed it, like as if it were over and it wasn't over. On the Defendingham side, Buffett was 74 years old when Google IPOed. Maybe I'll be forgiven for not missing the next. trend when I'm 74. He doesn't use email. He didn't come of age in the tech era. I'm a little older than most, but my college class was the first class at Dartmouth to be required to have a personal computer. So as a freshman, I was required to have a PC. So I'm young enough to have kind of gotten

Starting point is 00:27:11 tech. I was still forming when tech was nascent. He was forming when there was one newspaper in every market and it was a mint. Washington Post was a monopoly and Buffalo News was a monopoly. He learned to invest in a very slow moving, slow changing economic environment to dominant businesses that could kind of grind out slow market share gains. He did not come of age and he is not programmed for a disruptive age where things are moving very fast and it pays to invest a lot of money through the P&L and depress your earnings. So if I miss a huge trend when I'm 74, I hope people will forgive me. All right. So this brings us to chat more about Alphabet and Amazon. So you chatted about these two names in detail in your book. You still own both names in your fund. So I wanted to bring

Starting point is 00:28:02 you on to give a bit of an update on these two names especially. So 2022, your book was released, and that was a broader bear market overall, and Alphabet and Amazon were beaten down. And when we look at January 2023, Alphabet was priced as if ChatGBTGPT was going to destroy its business model, which isn't necessarily true yet at least. And the stocks have 100% in less than two years since then. How about you share just broadly some of your updated views on Alphabet and if anything's changed over the past couple of years? I mean, Alphabet, Google, Charlie Munger said himself, is the best business ever in

Starting point is 00:28:38 It is literally the toll road on the information superhighway. Anytime people go to search the internet, they go through Google. It has more than 90% share. So if you're selling microphones or services of a divorce attorney or running shoes or plumbing supplies, you pick it. You got to advertise on alphabet to be seen. It is the ultimate toll road. People over the years have tried to take away their toll road just because it is such a wonderful business. So, and Amazon had a secret project called A9, and they hired the guy who wrote, literally wrote the first textbook on search algorithms, the guy named Woody Manber. So he hired him to start Amazon search business, tried for a couple of years, and then quit,

Starting point is 00:29:24 went to Google, leading Bezos to say, treat Google like a mountain. You can climb it, but you can't move it. And Bing, of course, has been trying for two decades and has spent tens of billions of dollars trying to take away Google's search. And to me, the ultimate proof point of Google's dominance came in the period you referenced almost two years ago now when Microsoft took a big stake in OpenAI and said, come on, try Bing. It's now partnered with OpenAI. It's going to be such a better search engine. And Google stock declined and everyone was wringing their hands. Since then, I tried it. I'm sure you tried it. And then we went right back to Google. Bing's share of search in the U.S. market has actually declined since the Open AI announcement,

Starting point is 00:30:10 which is an incredible stat and not one that many people know. And the media certainly doesn't want to dwell on it because the media was wrong, right? So this is the very textbook definition of a business that has a moat where people come at it hard and not just any companies, but like huge smart titans like Microsoft and Amazon. They come at it hard and they can't dislodge it, right? That is the very definition of a business you want, because talk about certitude and net present value. Theoretically, Google has a moat, but let's put it through the ringer and see if it actually does have a moat, right? Let's battle test it. So it's been long battle tested. Just think about it'd be interesting exercises. How many hundreds of millions of

Starting point is 00:30:53 dollars did Bing get in free publicity from all the media coverage of Open AI? I bet you it's over a billion dollars of free advertising, right? Headlines and news reports, all saying, go try Bing, it's better implicitly, right? This was free advertising, and it didn't work. Google was again under some pressure because no one in the marketplace can beat it, so the government's trying to beat it, right? So they had this adverse court ruling this summer where the judge declared Google a monopoly, and yesterday you saw the Justice Department came out with their proposed remit. which include not paying Apple for search, divesting the Chrome business, divesting the Android business. So I find it kind of amusing because Amazon couldn't be beaten in the marketplace,

Starting point is 00:31:43 so now the government's trying to beat it. I think we'll be fine, but it's under some temporary legal overhang. So one of the things the Department of Justice is sort of pushing for is for alphabet to sell off the Google Chrome segment in order to try and weaken their monopoly position and then make it so they can't just simply pay Apple to make them the default browser. Do you see any chance of any of this actually happening? Well, sure. It couldn't happen, right? Nothing's inevitable, right?

Starting point is 00:32:13 This Chrome thing strikes me as a red herring. I can't see how the judge would agree to it because I read a funny comment by an analyst the other day saying that selling Google Chrome is like cutting off your left foot and trying to sell it. Like, it's useful to Google, Chrome, but it has no value to anybody else. Like, there's no money to be made from Chrome. So I don't think that's going anywhere. Android, I feel similarly about. Look, there is a risk that intelligent people who know Google well have laid out this intelligent risk case, which I find the most plausible risk case. So I'll just lay it out for you and then I'll tell you what I think. So the risk case is the judge agrees with the government.

Starting point is 00:32:54 Google can't pay Apple, but other people can pay Apple. I've talked to legal scholars, and that's completely consistent with antitrust law. Doesn't quite make sense to me, but fine. So then Bing ponies up whatever billion dollars, and Satya Nadella takes another hard crack at search. So if that happens, several things have to happen for Bing to succeed. One, they have to make a deal with Apple and pay the money. That's fine. They got the money. Second, they They've got to make sure that a material number of people don't leave, because, you know, I don't know about you, but I have my iPhone. And as soon as that deal goes through, it takes me 30 seconds to switch back to Google, right? Most other people will do that immediately because

Starting point is 00:33:39 we love Google. But the bear case is enough people stay. They're just lazy or don't know what's going on. So they stay on Bing, say 20 to 25%. And the people I've talked to say that that conceivably could give Bing enough critical mass of search queries to start training because it self-trains, right? It gets smarter the more queries it has. That's one reason Google has its dominance. So Bing gets better because there's enough people searching on Bing, right? It becomes a credible second player to Google. So instead of Google having 90% plus market share, they have 70. So that's the bare case. They lose share to a competitor. A competitor finally comes in the form of Bing on Apple's phones. I don't think it's likely. I think it's possible,

Starting point is 00:34:27 but I don't think it's likely because all these things have to happen. Google has to exhaust their appeals, right? First of all, the judge has to agree. Then Google appeals to the Supreme Court. That takes a few years. Then Microsoft gets on Bing, gets on the iPhone. Then, by the way, they actually have to execute, right? Which is no small task. They actually have to finally get Bing right. Is it possible, yes. Is it like? I don't think so, which is why he continues to be a major hold on. So I have one other point I wanted to make with regards to Alphabet. You know, when you zoom in, it's clearly an amazing business.

Starting point is 00:35:02 So despite the narratives that people say you look at search advertising, you look at YouTube, you look at the cloud segments, these just continue to grow and they're highly, highly profitable businesses. And we recently just did a deep dive on MasterCard here on the show. And when I was looking at Alphabet and revisiting it, it sort of reminded me. of MasterCard in terms of just how much volume these businesses are doing. So listen to some of these stats. So in the trailing 12 months, MasterCard processed $9.3 trillion in payments. And it's just like, wow, how is anyone going to disrupt this business? And then I looked at Google Search. They've processed

Starting point is 00:35:40 7.1 trillion results back in 2023. And I think that just helps put into perspective just how powerful this business is with Google Search. But I say this, knowing that behaviors can potentially change in technologies. And I'm almost curious what some of these numbers and growth metrics look like with ChatGBT. And yeah, has that been something you've looked at and, you know, the queries that they're running over there? I just keep looking at Search Market Share. As I say, Google Share is stable, maybe slightly down, but well into the 90s. And the one I was really concerned about was being. with all this free publicity with OpenAI and maybe they have a better mouse trap and maybe they

Starting point is 00:36:24 get traction because of all the free publicity. But BingShare is down in the U.S. So I don't worry too much about chat GPT. We can talk about artificial intelligence if you like on a very healthy skepticism towards it, I think. I think it's the hype du jour. Virtual reality, you know, that was really hyped. That was going to be the rage. And Mark Zuckerberg changed his company name to meta. Now that's not doing too good. So I tend to kind of, I love tech, but this specific media du jour I tend to chuckle about. Transitioning here to Amazon, this was another stock that got hammered around the same time Alphabet did and has come roaring back. And I think the narrative with Amazon is actually a bit different. So they went through a KAPX cycle that depressed their free

Starting point is 00:37:12 cash flow in 21 and 22. And they've since shown their highest margin and profitability. levels ever. So it's interesting that Alphabet and Amazon today have roughly the same market cap at around $2.1 trillion. So I'd like to just open it up to you to share any updated thoughts on Amazon you might have. Well, I mean, Amazon, the various narratives make me laugh, just like the AI narrative, virtual reality narrative, the Alphabet narrative. My wife is from North Carolina, which has one of the best state mottoes ever. It is Latin. It's essay quamvedere. I don't speak Latin, but I looked that up. It means to be you rather than the scene, which I think is a good motto for life, but also in the stock markets. You have the appearance and then you have the reality.

Starting point is 00:37:58 So a good investor always wants to go for the reality. And to the extent that the appearance distorts the stock price in our favor, then that's great. So Amazon's stock price is frequently distorted. It went down by over 50% in 2022. The review of my book in the Wall Street Journal was horrible because 2020 is a horrible year for tech because rates were rising. And he said the book should have been called tech is where the money was because it's over, basically, he said. It was written by a hedge fund guy and I really irritated me because I like, wait, I'm talking about a 20-year generational period here. But you're talking about one year. Okay, tech's having a bad year. But as you say, the stocks have come roaring back and everything's fine. Amazon is funny because

Starting point is 00:38:42 it can publish whatever profit number it wants. After Google and Facebook, it has the biggest advertising business online. I mean, it's really kind of funny because it's a $50 billion business, but the operating income number that Amazon reports for just its e-commerce business, X the cloud business, is like $10 billion. So where did that $50 billion go? Because it's extremely high-margin business, right? Like, let's say you had to employ $5 billion worth of engineers to administer the HADS business. It's not anywhere close to $5 billion. But even if it were $5 billion, the profit margins would be 90%. They should be making $45 billion a year on advertising, but it doesn't show up in the P&L. So where is it going? It's going into all these other ambitious projects.

Starting point is 00:39:33 They're reinvesting through the P&L. They could publish a ton more earnings than they do, but they don't. But in 2022, the pandemic was a huge shot in the arm for e-commerce. And you remember, Bezos and company decided to double the size of the infrastructure network into the pandemic. And demand grew, it turns out, 90 to 95%. So they slightly overestimated the demand growth versus the capacity growth. And I don't know if you remember, but they were crucified for. Yeah, I'm sorry people, but e-commerce secularly is growing 10 or 15% a year. So, I don't know. So, like, they over-expanded by less than one year of capacity. In nine months, the capacity was filled up.

Starting point is 00:40:16 So one analyst had a funny line. He said, this is the easiest problem ever in history to correct. Because if you expand by 100 and demand goes up by 90, and your underlying demand is going up 10 or 15% a year, you fill that capacity in a year. But you would have thought that they had committed murder for over-expanding. So these narratives, they just get exaggeration. both on the negative side and then on the positive side. So the flip side is AI is way hyped, in my opinion. So Amazon is terrible. Amazon is terrible in 2022. Oh, I guess it's not so terrible

Starting point is 00:40:51 stock doubles. And I think we're in one of those moments now with alphabet. It's just almost always not as bad as you think it is. And it's also almost always not as good as you think it is. So this is a good old value investing trope, which is buy when people are fearful, buy when the narrative is bad. In some ways, it's not that hard. You just have to train yourself to be on the other side of whatever narrative is being told. Let's take a quick break and hear from today's sponsors. No, it's not your imagination. Risk and regulation are ramping up and customers now expect proof of security just to do business. That's why VANTA is a game changer. VANTA automates your compliance process and brings compliance, risk, and customer trust together on one AI powered platform.

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Starting point is 00:44:37 All right. Back to the show. So in your book, you actually stated that you believed that Alphabet has the better set of businesses that Amazon, and you primarily pointed to their business model being more capitalite and software-based. And in recent years, we've actually seen the capital intensity of much of big tech to be higher with these investments in infrastructure and AI and whatnot. Has your opinion on the business quality on a relative basis changed between these two?

Starting point is 00:45:05 It actually has. Yeah, I mean, people ask me sometimes what I would change in the book. I said, not much, but my estimation of Amazon's business quality has increased relative to Google, because capital intensity is bad in the sense that you have to plow your profits back into cash flip, but it's good in the sense that it's very hard for people to dislodge. Just take search, for example. The reason people can take a shot at search is because it's not capital intensive. So, like, you can never imagine a judge saying, what's the remedy for Amazon's dominance in its infrastructure in e-commerce? They sell your e-commerce. It's much harder to disrupt the e-commerce network that Amazon's built than it is to disrupt Google search network.

Starting point is 00:45:51 And the cloud, AWS is cloud. Infrastructure is likewise much harder to disrupt because of the the economies of scale that they have. So I take your point. I think that Amazon's business quality is as good if not better than Google's. The last time we spoke, you didn't own Microsoft and Apple, and you still don't today. So I was curious if you could share some of your general thoughts on why you aren't attracted to those businesses. I respect those companies, and I'm happy to say that I've missed them. I don't mind admitting that I wish I had owned them because their performance has been as good, if not better than Amazon and Google. I mean, Microsoft, I missed because I just always thought it was kind of boring office tools. I missed how deep they have their

Starting point is 00:46:37 claws into the large American and international enterprise, large business, and how that would allow them to parlay that into a great cloud business. And I also missed what a great executive Sotje Nadella was. So, missed that one. And then Apple, as I told you, Amazon versus Google, I've always been predisposed more to software asset-like businesses than asset-intensive businesses, and Apple obviously is a hardware business. But I miss Mick Schiff, as they sold more services, I miss their pricing power. I admire both businesses. And unlike Buffett and Munger, I'm keeping them on my radar screen because I would like to buy them at one point. And I also wanted to touch on NVIDIA as well. So many investors are likely feeling FOMO

Starting point is 00:47:24 with this one over the past year or so, or if they do own it, they aren't sure what they should do with their shares. So Jensen Huang, he was on record for saying that the unofficial model of Nvidia is that they are always 30 days from going out of business. And that attitude in business is why they're such a successful company and dominating their field. And the way Morgan Housel put it on our show is that he thinks that their management team wakes up terrified every morning. And that's why they're so successful. And I can just imagine the alarm bells going off in your head as I say this. So did you ever consider Nvidia for your portfolio? Never. And I'm proud to say that. That's one that I do not regret missing. I watch the stock. But as I've said in my earlier

Starting point is 00:48:09 comments, I'm more than a little skeptical about the AI craze. And more specifically, I hate the digital semiconductor business. I like the analog semiconductor business. I own Texas Instruments. The digital semiconductor business was pioneered by Gordon Fairchild and Bill Shockley and Gordon Moore, who coined Moore's Law, which is that computing power doubles every two years while the price has. That's great for the economy, great for innovation, great for the world, but horrible for a business because every two years there's a new product cycle, every 18 months to two years. So Intel for decades was the beast. They ruled the real. They ruled the real. They had every product cycle, they nailed it.

Starting point is 00:48:53 But yeah, I mean, Jensen Wong's comment about 30 days going out of business is directly descended from Intel's CEO's comment when he was on top. He wrote a memoir, and it was called Only the Paranoid Survive, very similar to Wong's comments and waking up terrified because the product cycles change. So I know enough about digital semiconductors to know that they probably have more than 30 days. They've probably got a good five to 10 year window. No, but one day they're going to wake up and they're going to be, have been outflanked through product innovation.

Starting point is 00:49:27 They're the big dog now. They displaced Intel, fair enough. But I have no conviction as to how long they'll be on top. But my conviction is 100% that they will be superseded at some point, which, you know, go back to the net present value, right? It's not an inevitable. Invidia is an inevitable for five, 10 years. It's inevitable that they will be disrupted at some point by someone who, you know,

Starting point is 00:49:49 figures out the next better digital semiconductor. So I'm very happy to have not owned Nvidia. So an audience member passed along to me a number of questions related to the impact of AI on these big tech companies and how Fortune 500 companies will change their spend towards big tech. What are some of the major shifts you see in the next, say, three to five years with regards to AI? Perhaps it's AI agents will be made available by big tech or we'll see these companies have all the AI infrastructure and AI highly becomes commoditized or maybe it's something else? Yeah, I have no idea. People ask me, what's your AI strategy? And I say, I have no AI strategy, which is actually a little disingenuous. My AI strategy is as follows. As I said earlier,

Starting point is 00:50:39 tech is where the money is. Tech is where most of the innovation and economic value will be added over the next 10, 20 years. So how do you play that? So broadly speaking, you can play it two ways. You can try to find the next Open AI or Anthropic, which hats off to you if you're an early stage investor or VC guy. Good luck. But that's not, you know, I play in probabilities, right? I play in net present value and inevitability, relative probabilities. So to me, it doesn't matter what the megatrend is, whether it's AI or driverless cars or quantum computing. I asked myself, well, who's going to benefit from these trends? Who's in a position to exploit and monetize these trends? And it's the big platform tech companies. It's the big guys that we've been talking about.

Starting point is 00:51:25 I did another stat. I did a talk recently at the University of Virginia. So OpenAI's latest valuation mark was 150 billion. And Anthropic, I saw Amazon took another stake in it today, but pre-tay, it was 40 billion. So let's just say that's 200 billion combined. Let's say Open AI is valued today at 150 billion and Anthropic at 50 billion. Now, if you bought it at a million or 10 million or 100 million or a billion, you're doing great and hats off to you. But I couldn't have figured that out. Anyway, now they're established players in the AII race.

Starting point is 00:52:00 Their market cap combined or their valuation because they're not public is $200 billion. Well, that's 6% of Microsoft's market cap alone. And further, why is Open AI an Anthropic selling? stakes of themselves. Like, if they're worth a trillion dollars, what are they doing selling at 150 billion and 50 billion? So there's only two answers. One, they're complete morons, which I don't think is true. Or two, they need the resources of big tech to get to the next level, right? The reason San Altlin sold to Microsoft was not because he's a moron or a good guy. It's because they needed Microsoft's cash and they needed Microsoft's engineers and cloud infrastructure

Starting point is 00:52:45 to help them get to the next level. And the same with Anthropic and Amazon. They're partnering with the big guys because only the big guys can monetize these trends. Cloud computing. Only three guys can monetize cloud computing. Only three guys have the resources to build these huge data centers, right? Driverless cars, only a couple people can monetize driverless cars, right? There are going to be a couple driverless car startups, but Waymo is going to be the leader

Starting point is 00:53:13 in driverless cars. It's almost inevitable. So you just go down the list of megatrends. If you think the Metaverse is going to do great things, then meta is your company. There's going to be lots of good little startups, but I can't pick those, but I know almost to a certainty that these mega cap companies are going to be the ones that are going to be exploiting these trends. Even if they don't figure them out, they're going to be the ones funding the guys that have figured

Starting point is 00:53:37 out and taking big stakes. Yeah, it's a great point. I mean, meta itself is a great example of a company that made these big purchases and these companies ended up being the behemous they are today and then Alphabet, for example, buying YouTube and it becoming much, much bigger over time. I wanted to be mindful of your time here, but also gets one more company. You don't just invest in big tech, obviously. And I wanted to touch on Progressive today. It's been a part of your portfolio for a number years and may even be, say, a technology play, so to speak. So when I visited the Berkshire meeting back in May, one thing that stood out to me was that it seemed that GEICO had been underperforming and it was delivering this lacklester growth in recent years. And then on the other

Starting point is 00:54:20 hand, you have a company like Progressive, which is a stock you own. It's had significant market share gains in auto insurance. And Buffett highlighted it during the meeting that Progressive is better at matching the insurance rates to the risks that they're insuring. And, and my friend Alex Morris at The Science of Hitting Blog, he covers this two companies well in his writings, and he stated that Progressive is just running laps around GEICO in recent years. It's funny because insurance is just typically a very, very tough business to be in. And it's just so difficult because insurance, to a large extent, is just a commodity. You know, to the consumer, it's just which company has the better rate.

Starting point is 00:54:58 So what is Progressive doing differently than their peers? So I love Progressive and I love talking about Progressive because it ties into a lot of themes of new value investing or value investing 3.0 value investing in the digital age. So I've actually owned Progressive only for a year and a half, Clay. I bought it last summer when it was under pressure because their profitability was suppressed because COVID-related inflation had depressed. It was making them pay out more money than they thought they had to for claims. And I thought, well, I'll figure this out. This is easily remediable solution. They'll just raise prices and get their profitability back in order. And sure enough, that's happened. So the stock's doubled, I think, in a

Starting point is 00:55:41 year or so. So it's been a great investment for gravity. The reason I invested in Progressive was not because it was temporarily depressed. Because remember, version of the mean doesn't exist anymore, but precisely what you said, it's got the better mouse trap versus Geico, which is an incredible story and goes straight to the heart of Buffett not getting tech terribly well. Geico was always the low-cost producer because it had no agents to pay, right? So if you look at Geico's selling costs versus progressive selling costs, progressive selling costs are maybe five or 600 basis points higher because half of progressives business is through agents. So they have to pay commissions to the agents

Starting point is 00:56:22 so their cost structure is higher. So Geico was a great company. because their cost structure was lower. But what Progressive has done has become actually the de facto low-cost producer of insurance. Because in a commodity business, the low-cost guy wins, right? That's a rule. Geico used to be the low-cost producer. But what Progressive did, maybe 25 years ago, was say, well, hold on. Our administrative costs or selling costs are maybe 20% of our revenue, but 70% to 75% of our revenue

Starting point is 00:56:52 is the actual loss cost that we have to pay on vehicles and medical bills. and so forth. Let's use tech to underwrite better. And so they did, and now his Buffett has said, their loss costs are maybe 1,100 basis points lower historically than GEICO's. So even though their administrative costs are higher, their loss costs versus GEICO are even lower. So they now write insurance at a much more profitable rate. They are the low-cost producer. And as a result, they're taking share, that share gain accelerated into COVID when, first of all, people weren't driving, then they were driving a lot, then we had inflation, we had a lot of body shop inflation, medical inflation, and poor Geico, which had not invested in its IT, which they have said,

Starting point is 00:57:43 they have 700 different IT systems, was like a pilot in a storm, in fog with no instruments, Whereas Progressive had that same vehicle in the same storm, but had an incredible heads-up display. We read out, and they knew how to price the risk. So Geico has lost 20 to 25 percent of its policyholders in the last few years, which is incredible. Whereas Progressive has added millions. So Geico, which doesn't have the tech to match risk to price, has lost policies, and Progressive has gained policies.

Starting point is 00:58:18 and Progressive is now the number two auto insurer. They've overtaken GEICO. So they have this better mouse trap, tech-enabled mouse trap, which is what I look for. You know, half the company's in my portfolio, 50% of my portfolio is tech and the other half is not tech. Those companies tend to be like Progressive. They're using Tech to beat the competition. So Progressive's a wonderful company. Yeah, that's a great point. I'm reminded of other companies like Copart or Old Dominion Freight Line that was one of these early movers. and investing in these technologies, and then some of their competitors don't realize until 10, 20 years later that, hey, they're really behind the curve on some of these investments

Starting point is 00:58:58 they should have made long, long ago. Yeah, it's very hard to catch up as GEICO is discovering. Like I mentioned, I want to be mindful of your time here, Adam, and just thank you for joining me here again today. So please give a final handoff to the audience on how they can get in touch with you if they like or learn more about the book. Well, I always appreciate your interest, Clay. you're always asking good cutting-edge questions, so thanks. Investors, feel free to hit me up on

Starting point is 00:59:24 LinkedIn, and by all means, you know, one way to get to know me and my investment style better, either because you're interested in me in my firm or because you're interested in learning how to invest in a disciplined way in technology, please buy the book. It's where the money is by Simon and Schuster. And as I say, in one of my slideshows, it's available on Amazon or any local bookseller that Amazon hasn't already killed. Wonderful. Like I said at the top, I mean, I really can't recommend this book enough and I always enjoy picking it up and reading a chapter from time to time when I get the chance. So, Adam, thank you again. Really appreciate the opportunity. Enjoyed it, Clay. Thank you for listening to TIP. Make sure to follow We Study Billionaires

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We Study Billionaires - The Investor’s Podcast Network - TIP686: Big Tech Stocks w/ Adam Seessel

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