We Study Billionaires - The Investor’s Podcast Network - TIP713: Why Serial Acquirers Outperform w/ Niklas Sävås
Episode Date: April 11, 2025On today’s episode, Clay is joined by Niklas Sävås to discuss the business model of serial acquirers. A serial acquirer is a company that grows primarily by repeatedly acquiring other businesse...s as a core part of its strategy. Over the past two decades, many serial acquirers have proven to be profitable investments in the stock market including Constellation Software and Lifco AB. In this episode, Clay and Niklas break down the most important factors to understanding the business model as investors. Niklas Sävås is a senior equity analyst at Redeye AB where he does extensive research on serial acquirers in the Nordics. IN THIS EPISODE YOU’LL LEARN: 00:00 - Intro 01:55 - What a serial acquirer is and why serial acquirers are able to buck conventional thinking on making acquisitions. 08:54 - What the return profile is for serial acquirers in making private acquisitions. 10:35 - Best practices used by successful serial acquirers. 24:49 - Why it’s important to be the buyer of choice as a serial acquirer. 40:18 - The most common challenges that serial acquirers face. 49:01 - The importance of organic growth for serial acquirers. 54:41 - An overview of the Roko IPO. And so much more! Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Join Clay and a select group of passionate value investors for a retreat in Big Sky, Montana. Learn more here. Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, Kyle, and the other community members. Check out Redeye. Investing by the Books Podcast. REQ Capital Report. Follow Niklas on LinkedIn & X. Follow Clay on LinkedIn & X. Check out all the books mentioned and discussed in our podcast episodes here. Enjoy ad-free episodes when you subscribe to our Premium Feed. NEW TO THE SHOW? Get smarter about valuing businesses in just a few minutes each week through our newsletter, The Intrinsic Value Newsletter. Check out our We Study Billionaires Starter Packs. Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: SimpleMining AnchorWatch Human Rights Foundation Onramp Superhero Leadership Unchained Vanta Shopify HELP US OUT! Help us reach new listeners by leaving us a rating and review on Spotify! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Transcript
Discussion (0)
You're listening to TIP.
On today's episode, I'm joined by Nicholas Savas to discuss the business model of serial
acquirers. Nicholas is a senior equity analyst at Red Eye AB, where he does extensive research
on serial acquirers in the Nordics. A serial acquirer is a company that grows primarily by
repeatedly acquiring other businesses as a core part of its strategy. Over the past two decades,
many serial acquirers have proven to be profitable investments in the stock market. Some well-known names
that our audience might know includes Berkshire Hathaway, Constellation Software, Lyftco, and AdTech.
In this episode, we break down the most important factors to understanding the business model
as investors. We also cover why serial acquirers are able to buck conventional thinking on making
acquisitions, what the return profile is in these acquisitions, best practices used by successful
serial acquirers, and why it's important to be the buyer of choice for sellers, the most common
challenges that Sierra Acquirers face, the importance of organic growth, as well as an overview
of the Roco IPO led by Frederick Carlson, who's the previous CEO of Lyfco, whose value increased by
over 100 times under Frederick's leadership. I find this business model very fascinating, and
Sierra Acquirers play a key part in my own personal portfolio, so with that, I hope you enjoyed
today's discussion with Nicholas Savas. Since 2014 and through more than 180 million downloads,
the financial markets and read the books that influence self-made billionaires the most.
We keep you informed and prepared for the unexpected.
Now for your host, Clay Fink.
Welcome to the Investors Podcast.
I'm your host, Clay Fink, and today I'm happy to welcome Nicholas Savas to the show.
Nicholas, it's great to chat with you here.
Pleasure to be here, Clay.
So for the past couple of years, I've been interested in the business model of serial
acquirers, and I have a few of them in my portfolio, and they've treated me.
well so far. And in speaking with other investors, I see a lot of varying opinions on serial
acquirers. So I thought it'd be fun to bring you onto the show to discuss the business model,
since you primarily focus on this space and know the model quite well. R.EQ Capital,
they also put out this great report on serial acquirers that shared that through 2023,
the long-term returns of acquisition compounders, both in the Nordics and globally, have far exceeded
the broader market. So I can get that linked in the show notes for those interested.
To get us kicked off, how about we start with what is a serial acquirer and what makes the
business model so attractive to some business owners? Sure. So, I mean, a serial acquire is,
as it sounds, a company that's able to reinvest a lot of its generated cash flows to buy
private companies. And I think for us, we deem that to be that they are able to grow by 10%
from acquisitions is sort of a benchmark that you should be able to do. I mean, it's often
or always, I would say that you buy multiple private companies, smaller companies.
And with small, I mean like everything between 5 million US in sales up to around 30.
I think that's at the core of it and so that we can dig into the nuts and bolts.
And it's interesting because conventional wisdom suggests that most acquisitions are not value
accretive to the parent company due to over-reliance on synergies and due to management teams
that want to build an empire rather than create shareholder value.
Why are successful serial acquirers able to defy this conventional thinking with regards to acquisitions?
Yeah, I mean, I've read all the theory as well.
One part of it is that if you do sort of large acquisition by other public companies or other private companies,
they don't come on the cheap.
You need to pay up for those acquisitions.
And for that to work, you have to realize synergies.
And I think that's a really hard thing to do.
So I think much of the theory focus on that.
And I think this sort of programmatic type of acquisition strategy that the serial acquires have, it's very different.
And one piece of that is that these companies on the private market are available at quite low multiples for the long term.
Even though competitions sort of varies a bit over the years, my feeling is that most buyers of these companies are rational.
They know that if you pay up too much, the model sort of breaks down, then you're not able to continue to, to,
to buy these companies, generate the cash flows you need in order to continue the strategy,
then you're not able to grow as much as you want.
So I think that's one piece of it.
And of course, I mean, this is a risk that I always think about if more competition
would come into this space, what would happen?
And we have seen from sort of a few years back, a few companies were a bit more aggressive
and that led to a bit higher multiples, but not so much.
So I think all sort of quality acquires I look at, they continue to do what they had done
for the years before and it didn't matter too much for them.
Yeah, you make a good point that if you're making these acquisitions in the private markets
and they tend to be pretty small companies, the multiples are going to be much lower than
buying a large business in the public markets that's been bid up to some extent.
Talk more about the prices that are paid by these serial acquires you're studying.
You're primarily focusing on companies in the Nordics.
What level of multiples are they paying and what sort of a earner?
earnings metrics are they looking at and making these acquisitions? And in addition to what are they
paying, what types of companies are they buying as well? A question many investors ask me is like,
and those that are a bit skeptical to this model is that why isn't prices going up? And I think one
reason for that is sort of if you have a company which is not growing organically and doesn't have
sort of good avenues for organic growth, because that's really hard. If you are sort of a niche market
leader in a really small market geographically or byproduct, it's really hard to grow that more than
GDP plus maybe a few percentages. And you're often generating a lot of cash flow. And what you can do
with that is sort of dividend it out. And if you have that type of business, what price should you
get for such a business? I mean, say that you're on the public market, you're a bigger company,
but you don't have avenues for growth, you dividend out everything. I mean, a P of 12 or something
isn't strange and then sort of you have a discount to that because you're illiquid, you're a small
company and that leads to maybe a P of 9-10. And the multiple that these businesses always talk
about is the enterprise value to EBITA. I think EBIT is more or less the same, but EBITA is the
metric that these public companies use because they amortize intangibles and of course they
invest in intangible assets all the time. So it gets double counted. But I think the multiple
that has been sort of quite steady for the last decade or so has been around seven to nine
times EV to EBTA. I think looking back maybe 20 years, I think the multiple was lower.
Even though some say that it's been stable all the time, I think it was lower back then. But it's
been at around seven to nine. And if you buy a bit bigger companies, it's probably a bit higher and
smaller business is lower and of course also if you look at sort of the growth rate of the
company so but that's sort of the average i would say often around eight and then what types of
companies are these serial acquirers buying this is sort of a key thing and a key thing for me
is sort of differentiate between quality and not so high quality so i think the best companies
they buy companies with a moat i mean you need to have a moat and often that's sort of what i
mentioned before, that you are in a small geographical market and you have sort of maybe regulatory
barriers or just long-term customer relationships, that it's really hard to get in such a market.
And as they are very small often, say, if you have a market that is maybe 50 million US in
total, and one player has half of that, it's hard to see that someone invests to get a piece
of that. So I think that's key here, that the best businesses understands that you should
focus on those type of niche businesses. Others that maybe hasn't learned the hard lessons
or how it is to buy companies without the moat, they realize that when the cycle turns.
And I think that's been a hard lesson for many of these newer acquirers. The sort of established
ones probably learned this a long time ago. Those type of businesses are more or less gone
in those portfolios, but I think that's sort of a big differentiator. I can say also that what I talk
about now is something we call niche acquirers. There is also this, of course,
course, the roll-up strategy where you sort of acquire companies in a really fragmented market
and, I mean, strive to become a market leader in that by that strategy. I mean, normally
practiced by private equity, for example. But I think those strategies are a bit different.
We can go in deeper to that if you want.
Getting more into the prices paid, you mentioned multiple of EV to EBIT A of 7 to 9.
So if I just invert that and take 1 divided by 8, for example, that gives us a 12.5% return
assuming that that flows through to cash flow.
When we introduce debt into the equations,
many companies are utilizing debt,
so they're just not only using their own capital
to make the acquisition.
They're also bringing in debt into the equation.
How do you think about how this changes the return profile
of the returns the acquires are getting on these deals?
I think that is important in order to sort of elevate the returns.
So if you're going to get sort of a return on equity above 20%,
you won't get that just from buying cheap businesses.
If you don't have sort of a magic formula,
maybe we can go into specific businesses later on,
but I mean,
sort of Constellation Software,
I think they have a magic formula.
They don't need debt to get those returns.
But most others, I mean, if you look at the Nordic companies,
they don't buy turnarounds,
they buy quality companies,
and they strive to improve them, of course,
but it's small improvement over time.
It's not sort of a big improvement the first year.
So I think if you're going to go for a return above 20% buying quality businesses,
you need to elevate the returns by using debt as well.
And when you're looking at a lot of the successful ones,
how much debt do they tend to utilize?
Usually 50% cash and 50% debt is sort of a ratio that it's quite regular, I would say.
I mentioned that as an analyst at Red Eye,
you've looked at a number of different serial acquires, especially in the Nordics.
those that are interested in studying some of the successful acquirers, what companies in your view
have been just sort of put the model in place of just been the best of the best over many years?
I mean, there is sort of a big four. And those are the ones that have been there for a very long time.
And I mean, Indu trade is one that started back in, I think, in the 80s. Lifco is another one.
And then you have the Berman and Beving family of companies where Berman and Beving is very, I mean, sort of a very famous company that's
started back in, I think it was 76, 1976.
And in 2001, they spun off Lagercrans and AdTech.
And those have outgrown the mothership quite a lot.
So I think those companies are a bit more, I mean, they are much larger and more famous now.
So I think Lagercrans AdTech Indutrade and Lithgow is sort of the big four.
And I think definitely you should study the history of Berman and Beving, but you should also
study Lyftco and Indutrade, I think.
If you do that, I think you get a good grasp on the most.
And I think what's sort of if you, just to give some background on that, I think many of these
companies started as buying trading companies. So in the beginning, you had a trading company
that was able to generate a lot of cash flows. And the managers at the time realized that,
okay, what should we do with this cash? Oh, we have some similar companies here we could buy.
That's at least the story I hear. And it sounds really good. So I want to take that perspective.
And then they just continue. I mean, they found other businesses with the same characteristics.
and they continued on and on.
I mean, as many of you know, Sweden is not the largest country, and we're dependent on exports.
Many of the sort of trading businesses that these companies bought were able to supply the Swedish
industry with sort of machines and tools and so on.
So that was sort of the background.
And I think many of these companies since, and this is maybe the last decade or two,
has tilted towards buying a bit more proprietary product companies.
But the base is sort of in the trading, or you can.
call the distribution businesses.
And when you look at these big four and study them, what are some of the common
characteristics and strategies that you see in them?
A big focus is on cash flows.
And that's, of course, something that, I mean, we as investors really like as well.
And I mean, it makes sense because if you're not good at generating cash flows, you won't
be able to reinvest money into the next acquisition.
So a big cash flow focus, and that means that you focus a lot on.
the working capital and so on and keeping capital expenditures low. That's definitely one
key. And then it's sort of this business acumen that you bring many of the companies that
these buyers buy is sort of they are good for reason. I mean, otherwise they wouldn't be looked
at from these companies, but they could improve the, I mean, both on working capital, but I think
also in terms of pricing, so pricing is a component that I think many of these companies add just
to sort of not push prices too hard, but just make sort of the entrepreneurs aware that
pricing impact can be really important for the long term.
And many of the companies that they look at hasn't raised prices for a long time, and they're
more, they're happy with what they have, and they don't need that in order to keep having a good
life.
So I think they professionalize the companies quite a bit.
What about decentralization?
Do you see that as a common theme?
Definitely.
I mean, it's sort of this looking at sort of and studying Warren Buffett and what he has done at Berkshire.
It's sort of really centralized at the top.
So, I mean, the capital allocation decision comes from the top.
And I don't think this is so similar with the serlochriers.
I think the ones that have been able to scale the business model sort of has decentralized
acquisition down to sort of business area managers or so.
I mean, that's something constellation has been successful at.
That's also the case for some, I think, Swedish shareloquires.
but I think most of them are centralized in that decision.
But otherwise, how they run these businesses is that the headquarters,
they have staff on the board of the subsidiary.
So they keep it at that level.
So they sort of have a few board meetings every year.
And then, of course, the entrepreneur can call their representative from the headquarters
when they need to.
But otherwise, I think it's run sort of that headquarters help them with setting the strategy
and so on.
But then on the execution and actually doing it.
I mean, that's really the centralized.
and often the case, I think it is sort of when they come into problems, then you can see that
headquarters are more involved, but they don't have a big team. They don't have a private equity
team who can just go in and fix things. So how they normally do it is that they replace the CEO.
Let's take a quick break and hear from today's sponsors.
All right, I want you guys to imagine spending three days in Oslo at the height of the summer.
You've got long days of daylight, incredible food, floating saunas on the Oslo Fior.
in every conversation you have is with people who are actually shaping the future.
That's what the Oslo Freedom Forum is.
From June 1st through the 3rd, 2026, the Oslo Freedom Forum is entering its 18th year,
bringing together activists, technologists, journalists, investors, and builders from all over the world,
many of them operating on the front lines of history.
This is where you hear firsthand stories from people using Bitcoin to survive currency collapse,
using AI to expose human rights abuses and building technology under censorship and authoritarian pressures.
These aren't abstract ideas. These are tools real people are using right now.
You'll be in the room with about 2,000 extraordinary individuals, dissidents, founders, philanthropists, policy makers,
the kind of people you don't just listen to but end up having dinner with.
Over three days, you'll experience powerful mainstage talks, hands-on workshops on freedom tech,
and financial sovereignty, immersive art installations, and conversations that continue long after
the sessions end. And it's all happening in Oslo in June. If this sounds like your kind of room,
well, you're in luck because you can attend in person. Standard and patron passes are available
at Osloof Freedom Forum.com with patron passes offering deep access, private events, and small
group time with the speakers. The Oslo Freedom Forum isn't just a conference. It's a place where
ideas meet reality and where the future is being built by people living it.
If you run a business, you've probably had the same thought lately. How do we make AI
useful in the real world? Because the upside is huge, but guessing your way into it is a risky move.
With NetSuite by Oracle, you can put AI to work today. NetSuite is the number one AI Cloud
ERP, trusted by over 43,000 businesses. It pulls your financials, inventory, commerce, HR, and CRM,
into one unified system.
And that connected data is what makes your AI smarter.
It can automate routine work, surface actionable insights, and help you cut costs while making
fast AI-powered decisions with confidence.
And now with the NetSuite AI connector, you can use the AI of your choice to connect directly
to your real business data.
This isn't some add-on, it's AI built into the system that runs your business.
And whether your company does millions or even hundreds of millions, NetSuite helps you stay ahead.
If your revenues are at least in the seven figures, get their free business guide, domesticifying
AI at net suite.com slash study. The guide is free to you at net suite.com slash study.
NetSuite.com slash study.
When I started my own side business, it suddenly felt like I had to become 10 different people
overnight wearing many different hats. Starting something from scratch can feel exciting,
but also incredibly overwhelming and lonely. That's why having to have a lot of it.
That's why having the right tools matters.
For millions of businesses, that tool is Shopify.
Shopify is the commerce platform behind millions of businesses around the world and 10% of all
e-commerce in the U.S. from brands just getting started to household names.
It gives you everything you need in one place, from inventory to payments to analytics.
So you're not juggling a bunch of different platforms.
You can build a beautiful online store with hundreds of ready-to-use templates,
and Shopify is packed with helpful AI tools that write product descriptions and even enhance
your product photography.
Plus, if you ever get stuck, they've got award-winning 24-7 customer support.
Start your business today with the industry's best business partner, Shopify, and start hearing
sign up for your $1 per month trial today at Shopify.com slash WSB.
Go to Shopify.com slash WSB.
That's Shopify.com slash WSB.
All right, back to the show.
It is really interesting to think about just sort of the dynamic between Berkshire Hathaway
and Constellation Software.
These could be considered two of the largest serial acquires in the world, right?
Where you look at Berkshire, you have Buffett and a few of the key managers making these
capital allocation decisions and they've decided not to decentralize capital allocation.
So what it's forced them to do is when they deploy capital, they're often having to deploy
larger and larger amounts as they grow.
So they're going out and buying the stake of Apple for tens of billions of dollars instead
of making these really small acquisitions and purchases like they did in the early days.
Whereas with Constellation, they've grown their M&A team where they've continued to make
these really small programmatic acquisitions.
But of course, they've still been pushed to the point where they've had to make some
larger deals. So when you look at some of these companies in the Nordics, what stands out to you
in terms of how they've been able to scale the model? Yeah, I think many of them hasn't reached
the roof. But what I mean by that is that the most acquisitive Cerloquares in Sweden,
maybe buy around 20 companies, maximum 25. Of course, you don't have sort of a CEO that runs everything
himself or so on. But I think it's not too many for sort of the CEO to have a last saying on that.
But otherwise, I mean, to run all the processes, that's of course delegated to either sort of an head of MNA.
Sometimes some of these companies don't even have a head of MNA.
So instead they have some business area managers who take care of that.
But what I've seen is that normally one business area manager could have maybe 10 or 12 business units under him or her.
When they have that role, they typically manage these companies and also are responsible for acquisitions.
So I think you need to decentralize it when you reach maybe, I think more than five or ten acquisitions.
I think you need to grow your team a bit.
But otherwise, I just, this is a really interesting thing, actually, in Sweden that some of the larger ones,
they have reached a size now that I think they need to think about this more and more.
And it will be really interesting to see how they scale the model, if they buy one of larger companies
or if they're just able to buy more and more.
So I think in the next decade or so, we would see how good they are at this.
Yeah, I think a key consideration for investors is if these serial acquirers are making
bigger acquisitions, say if they're buying a company for 20 to 30 million instead of
$5 million, they tend to get lower returns because the multiples tend to be higher.
And there are some statistics I wanted to share here from the REQ Capital Report, just
sharing on how many small and medium-sized businesses are in Europe.
I think one thing that's interesting about some of these Nordic companies is you might have a serial
acquire in Sweden, but they're looking to buy in other countries all throughout Europe and not
just constrained to Sweden.
So, REQ Capital shared that in Europe.
99.8% of all companies are small and medium-sized businesses with fewer than 250 employees.
That brings a total of 23.5 million companies.
94% of them are independently owned.
and in Europe alone, 15,000 companies are sold each year.
So when you look at, say, a company like Lifco that's buying 20-something companies a year,
it seems like, oh, well, it kind of puts into perspective just how large the market is that
they're operating in.
Maybe we can talk more about decentralization.
You know, it's interesting to think about how a company can just go out and buy all these
industrial companies or all sorts of different types of businesses.
why is it that a successful serial acquirer can buy all these types of companies and sort of
give them the autonomy to act independently and just act in this decentralized manner?
Maybe you could talk more about how that can possibly work.
Yeah, it's a good question.
I think I want to bring some history to the discussion.
And I think Sweden, in my view, has been sort of quite early on decentralization.
And one of the sort of the gurus in this is a person called Jan Valander, who was the CEO of one
of the largest Swedish banks, Svanska Handelsbank. When he joined, he just sort of revamped the company.
I mean, it was sort of really centralized, a lot of committees at the headquarters,
marketing department to help all sort of the bank branches with marketing. And when he came in,
he cut sort of the marketing, the central marketing department from 40 people to one.
All the committees had to motivate why they were needed. And the headquarters became sort of
a support function and what's not the driver of business.
And I think that's a similar thing with these businesses where sort of it's all the business
units who runs the whole business.
The headquarters is only a strategy and sort of guiding the setting the direction for the
company.
So I think that's a really similar thing with how these are run.
And just looking at the numbers at headquarters, some of these companies have
two billion US in sales and they have maybe 30, 40 people at headquarters.
So they keep it really lean, as lean as they can, I would say.
So they don't have the capacity, they don't have the, they can't go in and sort of work
actively with the companies.
They need to have great managers who run things at the business unit level.
And if not, I think, sort of you destroy the whole model, I think.
Of course, it's an active choice from these companies that they started as this.
And I think many of them realize that if sort of entrepreneurs get the freedom, of course,
under accountability, then they perform better.
So I think it's this thinking that actually leaving the companies with more freedom
actually will help your business thrive.
Yeah, it's a whole lot more than just a number of scheme of buying businesses that achieve
multiple.
I think culture is really important.
And oftentimes they're likely looking for family-owned businesses that really just take
pride in what they do.
And I think this ties in to another key component of a successful serial acquirer is being
the buyer of choice.
So the buyer of choice oftentimes isn't going to provide.
the best price to the seller, but they can offer these other things that are attractive to them.
So this is especially important to understand if you're newer to understanding this space,
because I think it's easy to believe that most business owners prioritize price above all else,
but I think in many cases, they care about many other things above price.
So, for example, they might care about just their employees being in good hands for many
years to come, having stable career prospects for many years in the future. How about you talk more
about this concept of being the buyer of choice? You touched on many interesting parts there, and I
think one thing that I want to begin with is you have a few sort of high qualities
in Sweden focusing on industrial companies, and their stories are very similar. So if you're
going to choose as an entrepreneur between selling to Indutrade or Lyfco or Logikrans or ad tech,
I think it's often down to sort of the relationship that you get a sort of,
a really strong relationship with the potential buyer, with the people, actually, who you talk to.
I think that's a key differentiator.
And then, of course, price becomes one piece, but they will, I would guess, be quite similar
in terms of price.
But if you just look at this a bit broader, as you mentioned, I mean, many of the Swedish
companies now buy companies abroad.
And there you definitely have other types of buyers, maybe in a, I mean, more often,
especially if you go up a bit in size.
I mean, you would likely have private equity, for example, lurking, and you have other strategic buyers.
So I think in those discussions, actually the Swedes, they don't really compete against each other.
They compete more against others.
And then sort of their case becomes much more clear.
And of course, they can call all the former sellers.
I mean, there's such a large list of sellers who have sold to these companies and have a story to tell.
So I think that's definitely important.
And I think this buyer of choice is actually even more maybe important if you're going to start up a serial acquire.
Because we see from time to time many new serial acquires popping up.
And of course, they look at the opportunity, as you mentioned before, so many private companies out there to buy.
And also you could see sort of the difference in multiple what you buy compared to what you can sort of have on the public market.
And we can go in a bit more to that.
But I think it's hard if you come out there and you haven't bought a company before,
it's hard to get an entrepreneur.
Is this a safe haven for my company that we have built over generations?
It takes some convincing, I think.
But if you have sort of the track records of these big ones,
of course it's a much easier sell, I think.
Yeah, acquisitions are very much a game of relationships
based on what I've read.
And the seller really needs to trust the buyer and trust that
they're going to be providing their business with a good home
because their business oftentimes is their baby and their life's work
and almost an extension of themselves.
So it can become very emotional, and they want to be pretty decisive with who they decide to
sell to.
And it also sort of brings to question, you have this entrepreneur, they've built their business
over 10 or 20 or 30 years, they're ready to exit their business, which is the reason
they're selling it in the first place.
What does that transition sort of look like where you have this entrepreneur running the
company?
Do they tend to stick around for a couple of years?
And that's part of the model with the serial acquires, and they have a succession plan in place
of who's going to run that business?
in the future. So talk more about what that typically looks like.
I would say it's two cases. I mean, often it's succession driven, I would say. And then you have
sort of maybe at least a two-year plan. You tie an earn out to when the former owner leaves.
And during that time, you try to find the successor. Hopefully, in the beginning, you already
know that, okay, the number two or someone running sales or, yeah, someone else in the company
will be the successor because I think these companies want to avoid having to recruit externally
because this is a factor that I think is really hard to be really good at.
So what I hear is that maybe 50% of the time you succeed with external CEO recruitment
and sometimes it can take a few CEOs before you land right.
So I think this is something that these companies want to avoid because of course
it's quite costly in terms of both actually doing the recruitment,
but especially that the business could lag during that time.
So I think that's really important.
I think if it's not succession driven, it could also be a younger entrepreneur.
I mean, it's quite lonely work to be a CEO, I think, even in a smaller company.
Yeah, of course, in larger companies as well.
I think it's lonely and they want to have support to drive their business forward.
And I think also to have sort of the financial muscles of a CERLacquire that's backing you
is important in terms of that you could have relatively high customer concentration
risk that probably keeps you as an entrepreneur awake for a large part of your time. And I think
to be a bit more offensive, I mean aggressive in terms of the strategy you employ, it could also
help. Should I start to export to another country? Should I sort of build up that resource?
I think those decisions are probably easier if you are part of a larger group.
Yeah, I mean, as we sort of get into these qualitative soft features of business, it can just make
assessing a serial acquirer pretty difficult because I think you want a pretty good track record
of being able to implement this just because it's so difficult. And I was actually speaking
with a head of acquisitions at a serial acquirer when we were in Omaha last year. And I asked
Tim, how do you guys approach, you know, hiring a key person when a key person in a subsidiary
leaves because to me it just sounds sort of like a nightmare when you need to find this very specific
person with very specialized knowledge and they need to live in this say of rural town and Sweden.
And yeah, he just told me that's one of the hardest parts of the model. It's not easy.
No, I agree. And that's the same what I've heard. I think that's, it's often the case that these
businesses are not in the city center of a large city. They are out in the rural area. And I think this
is actually quite important because if you're also a small business, so say that you only have
maybe 5 million in sales, it's even harder to recruit sort of a great manager. I've tilted
toward thinking that maybe you should buy a bit larger businesses. If you buy sort of 100 or 10 million
US or 20 million US, it's easier to attract a better manager. You can pay up a bit more and it's more
prestige and status of course. So I think that's probably quite difficult if you buy really small
businesses. That's even more difficult because the successions will be as many as for the larger
business. And every time it will be really hard to sort of get that right. Yeah, it's a bit of a two-sided
coin. We're on the one hand if a serial acquirer has 50 companies, there's going to be, say,
one, two, or three where you have some issues finding a key person. But on the other hand,
you have a very diversified revenue base. So it's not like one or two of these issues is going to
kill your business per se. But you mentioned earlier that some people can be
skeptical of the serial acquire business model. And I think the fact that a lot of the growth is
inorganic can deter many investors. I think some investors simply just don't like acquisitions as
the means of growth and others might be just concerned about around the runway. It's hard to predict
how long they're going to be able to deploy capital. Maybe the best of the best can do it for
10, 20 years. Perhaps others can only do it for the next five years and whatnot. How about you talk
more about the visibility of investing in this type of business?
This is one of the hardest things, I think, because what we can rely on is sort of what
the companies actually do in terms of, are they able to scale? Have they been able to do that
for a long time? And the other piece is how many companies out there. And I mean, you mentioned
a few stats on sort of how many private companies there is in Europe and so on. And of course,
we can rely on that. But I think even more, it's just working as an analyst, you just continuously
try to check sort of that, okay, how many businesses are sold every year to these acquires?
Do we see any commentary or any signs of this diminishing? Because I think this is really key
to keep the high multiples that these companies have. I mean, they should be able to compound
for long time to come in order to get that sort of multiple that they have. So this is
probably one of the key things I try to look at, but it's also one of the things that's the
hardest to get the information on. Yeah. I mean, when buying these types of stocks in the market,
you just need to be mindful. If that reinvestment rate starts to slow down, then you better
be careful with what type of multiple you're entering that sort of position.
Yeah, I think that's definitely one thing. I mean, if the multiples sort of go up, they won't go
up a lot one year, I mean, to the next. But if you see that trend sort of increasing, increasing,
that's definitely a sign that sort of the pool is shrinking. So that's definitely one thing
that you could keep track on. It's really important. I think one thing I've been thinking quite a lot,
about recently is that with the sort of higher interest rate environment that we have had in
recent years and less activity from private equity, I think that's opened up a few opportunities
for many of these serial acquirers. And that's something that if sort of private equity comes back,
it will be interesting to see how much that impact sort of the opportunity. I've heard others also
say that private equity is making larger entry into this space. So typically I think private equity
has mostly focused on these roll-up models to buy companies in a fragmented market and
sort of establish the market leader and that's then typically listed on the exchange when
they are not done but close to done. So the opportunity for public market of investors in those
kind of situations aren't great all the time, I think, because otherwise often I think
private equity would have continued a few more years and just bought these companies at low multiples.
So this will be really interesting to track, I think, for the next years, how much sort of that
impact will be on the serial acquires.
Yeah, it's interesting.
You mentioned private equity because it seems like serial acquires have become fairly
prevalent in the Nordics, Scandinavia, and maybe Europe more broadly and not as
prevalent here in the United States.
And I think one reason for that is just that private equity seems to play a bigger role
here in the U.S.
And they're typically willing to pay higher prices than a serial acquirer would.
I'd be curious to get your take on why the model seems to be more prevalent.
in the Nordics, given that price isn't the only factor that comes into a deal.
You know, why isn't it, you know, more prevalent, say in the US on a relative basis?
Yeah, it's a bit hard.
I mean, if I answer the question from the angle that why is there so many Swedish serial
acquires, I think in one way it's success, sort of breed success.
But I also want to add that many of these older acquires, they sort of started independently.
But you can see some threads in terms of mentors and so on.
And I think, so for example, in Sweden we have Electrolux.
And they were also sort of a serial acquirer in their time a bit different from these that we talk about.
They could buy quite large businesses.
And it was more of a roll-up model where they bought similar businesses and just grew in different geographies from that.
But I think the managers from Electrolux, I think that management sort of knowledge has been used.
I mean, for others, I think some people there, as for example, Carl Benet, who is the main owner of Lifco.
he comes from that school.
And I think for others, they have been an inspiration for how they have created their
businesses.
But then, of course, we have a long list of, you could call them copycats.
I've seen the success of these CERLacquires.
And especially now the last years, when the multiples have gone up on the public markets,
then many wants to copy them and do the same thing.
And I think what we will see in the end is that it's really hard to succeed.
And even if you sort of have this, that, yeah, we can be valued at sort of the
multiples that the best ones have. It takes decades, I think, of execution to get there. Well,
that's one piece that you have managers who sometimes leaves the larger cell acquires to start
their own. I think that has been a case for Constellation Software as well that some managers
have left to start their own. Of course, if you do this successfully starting up, of course,
the financial returns could be really, I mean, much higher than if you stay on as an employee.
So I think that's, that has probably attracted many. But I just think it's much harder than you
think it's a lot of hard work. And also, I think you need some luck in order to succeed. So,
yeah, it's tough. The model is sort of simple, but not easy to execute, I think.
Another interesting piece I want to mention is the fact that it might simply just be easier
to buy a company in Sweden than in the U.S. in terms of maybe the regulations, the legal
fees, the contracts and whatnot. Do you think that plays a factor as well?
Could definitely be. I mean, I'm not sure sort of, maybe you know about the multiples in the U.S.
markets for private businesses.
Is it that sort of, because if the multiple is higher, then usually, I mean, it will be
higher to get the same return because if you have the similar interest rate environment probably
a bit higher than us currently, so to finance those acquisitions will probably be a bit more
expensive.
And I don't know how, I mean, if sort of US banks are more reluctant or not in terms of financing,
that could potentially be a difference.
But in terms of regulations, I think you have a point that in Sweden, it's quite easy to
business. It's sort of, I think in one way, quite similar to what Buffett has done all the time
that you hopefully not too many sheets of paper. Just compare that to, for example, when the
Swedish businesses enter the UK, I mean, the paperwork is much more burdensome and you have
much more legal fees. So there are more friction in terms of the transaction phase. In Sweden,
it's not as costly and it's more simple process, definitely. But to add to that, for the larger ones in
Sweden, I think Sweden as an acquisition market is just shrinking because the competition has
become harder and I would say that many of the best businesses have been acquired. So there are,
of course, a large pool of potential acquisitions to do. But I think if you're going to buy 20
companies a year, I think if you can get two or three in Sweden, I think you should be quite happy.
And the rest needs to come from the rest of Nordics and especially the rest of Europe.
Red Eye just hosted a conference that brings together many of these serial acquires.
And I'm almost curious, you know, given there's so many of them,
do you see them budding up against each other when they're going in to buy a company?
Or do you feel that the pool is still large enough where, you know,
it tends to be just a one-on-one negotiation?
I think if it's auction-led process in the Nordics,
I think there is often competition between them.
If it's sort of from proprietary search, I think it's less often, even though in proprietary search,
there's often sort of a broker that is involved in one phase of the process just to make the
transaction process a bit easier.
And it's hard to tell.
I think it's not uncommon that they compete, but it's not definitely not always and definitely
not that you see all of them, but maybe one or two win, especially the larger ones, definitely.
Let's take a quick break and hear from today's sponsors.
No, it's not your imagination. Risk and regulation are ramping up, and customers now expect
proof of security just to do business. That's why VANTA is a game changer. VANTA automates your
compliance process and brings compliance, risk, and customer trust together on one AI-powered platform.
So whether you're prepping for a SOC 2 or running an enterprise GRC program, VANTA keeps you secure
and keeps your deals moving. Instead of chasing spreadsheets and screenshots, Vanta gives you
continuous automation across more than 35 security and privacy frameworks. Companies like Ramp
and Riter spend 82% less time on audits with Vantta. That's not just faster compliance,
it's more time for growth. If I were running a startup or scaling a team today, this is exactly
the type of platform I'd want in place. Get started at Vanta.com slash billionaires. That's
Vanty.com slash billionaires.
Ever wanted to explore the world of online trading, but haven't dared try?
The futures market is more active now than ever before, and plus 500 futures is the perfect
place to start.
Plus 500 gives you access to a wide range of instruments, the S&P 500, NASDAQ, Bitcoin, gas,
and much more.
Explore equity indices, energy, metals, 4X, crypto, and beyond.
With a simple and intuitive platform, you can trade from anywhere, right from your phone.
Deposit with a minimum of $100 and experience the fast, accessible futures trading you've been waiting for.
See a trading opportunity, you'll be able to trade it in just two clicks once your account is open.
Not sure if you're ready, not a problem.
Plus 500 gives you an unlimited, risk-free demo account with charts and analytic tools for you to practice on.
With over 20 years of experience, Plus 500 is your gateway to the markets.
Visit Plus500.com to learn more.
Trading in futures involves risk of loss and is not suitable for everyone.
Not all applicants will qualify.
Plus 500, it's trading with a plus.
Billion dollar investors don't typically park their cash in high-yield savings accounts.
Instead, they often use one of the premier passive income strategies for institutional investors.
Private Credit. Now, the same passive income strategy is available to investors of all sizes
thanks to the Fundrise income fund, which has more than $600 million invested in a 7.97%
distribution rate. With traditional savings yields falling, it's no wonder private credit has grown to be
a trillion dollar asset class in the last few years. Visit fundrise.com slash WSB to invest
in the Fundrise income fund in just minutes.
Funds total return in 2025 was 8%, and the average annual total return since inception is 7.8%.
Past performance does not guarantee future results, current distribution rate as of 1231, 2025.
Carefully consider the investment material before investing, including objectives, risks, charges,
and expenses. This and other information can be found in the income fund's prospectus at
fundrise.com slash income. This is a paid advertisement.
All right. Back to the show.
copycats. It's no secret that this business model can be attractive in terms of generating
returns, but it's also many come to find out that it's very, very difficult to implement
successfully over many years. After analyzing all the serial acquires you have, what do you think
are some of the common pitfalls that you see some of them fall under, just some hurdles that they're
not able to get over? I must say, I mean, there is sort of, if you look at the private market
in Sweden, there are a lot of private serial acquires. And I think, in my view,
there is sort of a value of death, that if you have done, maybe you got funding for the first
10 acquisitions, but if three of them are not performing, say that even if you are lossmaking,
and you don't produce the necessary cash flows by then in order to continue to acquire
companies, then I think the one financing this platform won't be happy to put in more money.
So I don't think you get many chances.
And I think there is this a bit of a survivorship bias that we see all these successful ones
and we don't see the ones that have not succeeded,
but I think there is quite a few that aren't.
And I think one part of the pitfall is what I mentioned earlier about sort of buying the wrong
type of companies, two cyclical companies.
And if you're going to buy a cyclical company, I think the seller knows in which sort of
part of the cycle they are.
So they will likely sell their businesses at the peak of a cycle and not in the trough.
So that's one piece, I think.
I think another pitfall, and maybe this is for if you are already public and you have
executed this model and you have a good track.
record. Still, it's this, if you go too aggressively on growth, you can sometimes sort of end up
buying a large business. And if you buy a large business, if that fails, it can set you back for
years, I think. So that's definitely one thing. Another thing is just buy maybe too much at a short
time frame and the leverage level goes up and you need to spend a few years just sort of paying back
debt. Then I think the market looks far ahead if you execute. But if you haven't executed, but if you
haven't executed for two years, then people will start to question sort of how good you are
as a capital allocator. And that's everything in this model. I mean, if you're going to get a high
multiple, you need to, I mean, market needs to think that you should be able to compound for
decades ahead. And if you haven't grown in a sustainable way for the last years, then I think,
yeah, the market will distrust you and the multiple will, you will definitely get a big, yeah,
hit on the multiple, I would say. Yeah, you make a good point where there's this flywheel
where you need to initially buy good companies, you need them to generate strong cash flows.
And if you don't have that sort of flywheel of cash flows coming in, you can't go out and
have the pace of acquisitions that you initially wanted. So, of course, this is a value investing
show. So every time someone's looking at a company to add to their portfolio, they're asking
themselves, what's the competitive advantage and what's the moat of this business? And that's another
tricky aspect of a serial acquire business model. Full disclosure, I do own shares in Constellation
software. And Mark Leonard has said that anyone can pick up a phone book, dial up a company's number
and go and buy that company. You know, Constellation's been a strong performer for many, many years.
And if I had to describe their competitive advantage, I would say there's a number of things. And a couple
of them would be they're very disciplined in the price that they pay. They have this culture of
decentralization and autonomy and they've become a buyer of choice where sellers know that it's a
forever home. They own over a thousand companies and I think they sold one in the past but totally
regretted doing so so they likely won't be selling any in the future. How about you talk a little
bit about what competitive advantages for a successful serial acquire? I think one piece of it is the
businesses they buy. And of course, that's the case for Constellation as well, that you have
sort of, you buy businesses with high switching costs, repeatable business. And it's sort of a,
what's similar to the industrials is that you are typically in a small niche in software, sort of
the big software names. I mean, for them, it doesn't make sense to compete in such a small
market. And I think that's the same for the industrial in terms of that. So that's one piece that
if you do sort of the niche acquire model that you buy the right companies.
So that's one part of the moat, I think.
The other part is more fuzzy, I would say,
that you have sort of a strong culture and a great capital allocator at the top.
That's really important, but I think it's maybe a bit too fuzzy for many investors
who want to have this clear moat.
I think maybe on the business unit level,
it's really important that they buy the right type of businesses with moats.
And then the other side is just to have a great capital.
not okay, sir. You had sent me a red-eye report that dives into the details of all sorts of
serial acquirers. And I love some of the charts you guys included that shows the historical
growth of the company and how much was inorganic driven by acquisitions and how much was organic.
And one company I'll mention here that you've already mentioned here in the discussion is
Lithco. That's a Swedish company that my co-host, Stig Broderson, pitched in a recent
mastermind discussion. It's fairly well known. Today, Lyftco has,
invested in 257 companies in 34 countries. In 2024, they acquired 13 companies in seven different
countries. So they're searching all over for businesses to buy. Lifco's actually had some pretty
solid organic growth historically, yet it's also pretty lumpy. It seems like, you know,
it's just sort of all over the place where sometimes it can be up to, say, 10%, and sometimes it's
closer to 1 or 2%. How do you think about organic growth for a serial acquirer and how do you go
about assessing it?
I think organic growth over time is like a hygiene factor that they actually buy the right
businesses because otherwise they wouldn't be able to show that, I think.
And the lumpiness is that you don't have the same characteristics as software.
So I mean, you are, even though you buy these businesses, you're still, the business cycle
will impact you.
Taking Lithgow, for example, they have some businesses which is related to construction
activity, for example.
So even though you are sort of the best business, you're selling to a market that is,
have that inherent lumpiness in sales, I think.
So that's definitely one thing.
So you definitely need to think sort of over the cycle with many of these industrials
that they are able to show that over time.
And then the most important factor is, of course, that they show organic profit growth.
And sometimes they disclose it, sometimes not.
I think LIFCO disclose it over time and they have 8% average over time,
which is really impressive, I think.
I think the normal level is for the other quality acquires,
it's maybe around 5%, which is still good, I think.
But it's somewhere there that you should sort of hope for.
I think it's important, definitely.
You need sort of to have the twin engine between organic growth and acquisition-led growth.
And some years you have higher organic growth and maybe the other side won't perform as well.
The last couple of years, for example, we had this sort of inflation boom.
And what I think that showed was that the best serial acquires in the Nordics,
they were really early in pushing for, I mean, raised prices.
They had probably inflation adjustments in many of the companies implemented.
But some of the sort of the newer acquires, they hadn't.
So it took them a year or so before prices.
I mean, they could increase prices.
And also over those times when organic growth lags and the business cycle is at a low,
you of course hope these acquires to make a lot of acquisitions
because you think then that competition will be lower and prices will be lower.
the problem is that the entrepreneurs who runs these businesses which are, I mean, run at good cash flows, they don't need to sell.
So typically the business who needs to sell at that time are money losing businesses, but CERLacquires aren't really looking at those.
So I think then it's just a matter of that these entrepreneurs will wait until sort of the cycle turns.
And then so usually it actually, when the cycle is at the top, interest rates are low, much more businesses are sold.
So it's really hard to be countercyclical, I mean, in this model for the industrials.
So I think that's sort of maybe one thing that Constellation has an edge in because they can also buy sort of underperforming businesses and turn them around.
And in that case, I guess you can have a bigger inflows when it's tough times.
It's interesting also to think about how some of these subsidiary companies can actually be in a better position being under the umbrella of a serial acquire where if there's a situation where they need sort of a capital,
injection, the hold code can be supportive in that aspect. But there's also the aspect of the capital
allocator can be flexible in where capital is allocated, of course. If there's a specific subsidiary
that he has a big opportunity to grow that they didn't foresee initially, perhaps they can take
cash flows from some businesses and allocate it to another one. And they might not even prioritize
organic growth. If organic growth has return on capital of, say, 10%, but they can get 15 or 20
percent through acquisitions, then they're likely going to go out and do more acquisitions.
Absolutely. I think this has been one piece that we have searched a lot for and really
asked the CEOs about sort of what's the hurdle rate for organic investments.
And I think what they will tell you is sometimes you don't get a clear answer, but what I can
tell you is that they definitely demand a higher return than if they would do an acquisition.
And I think that's the reason why investments in organic growth is quite low, because typically they
don't have so many options.
But it's, of course, trying to sell products in other countries and so on, and they support
that.
But those type of investments aren't that costly.
So I think it's a really low share of the total.
So they don't do these big pushes that are costly.
They keep that down and they don't try to buy businesses that have those characteristics.
Because otherwise, I think that could be sort of a bit problematic.
If they have sort of these businesses that could be a bit maybe grows too fast, because
if you have a business that grows fast, it means typically that the market grows fast,
which means that more competitors will go into that market.
And what the Sierra Lequirers buy is that sort of you have a stable market, which is small
and not growing a lot, meaning that you won't get more competition.
So I think it's hard to get both high organic growth and this stability that you search for.
Yeah, it is interesting to think that high organic growth might not necessarily be a good thing
in a serial acquire.
so some stability can be nice.
So we recently hosted a call with our TIP Mastermind community to discuss Roco's IPO offering.
And that company was listed on March 11th, 2025.
So that was just recent year.
And Roco was founded by Frederick Carlson in 2019.
And Carlson was previously the CEO of Lifco from 1998 through 2019.
And during that time period, he made Lifco one of Sweden's most successful companies as the value of the firm.
increase by over 100 times under his leadership.
Talk to us a bit about the Roco IPO and how this company is different from LIFCO.
In terms of difference, I don't think it is that different.
So to begin with, I think Frederick Coulson has just continued to do what you did before.
He raised capital and then started Roco.
And in Lifco, they have three official business areas of which one is system solutions.
And in that business area, they could buy more or less any type of business to business
business, but of course, you need to have a really strong track record of great financials and
high return on capital and high margins and so on. And I think what Frederick realized was that back
in the day with Lyfco, they have this other two business areas. One is dental and the other is
demolition and tools. And in dental, they have this great stability. So they buy typically a bit
smaller businesses distributing sort of dental equipment. They can of course acquire those type of
companies every year and so on. And it's also product businesses, of course. They could buy those
businesses, but if they only would focus on that, the growth would be really low because there
aren't too many acquisitions to make every year. And it's a bit similar in terms of demolition
and tools. That won't either be enough if they would only buy companies in those areas.
And Frederick has said that when they started to buy companies in the other, I mean, system
solution, it was a bit scary because it was quite easy to have sort of the track record that you
had within dental. You knew what the companies looked like. You knew what you would get. But when
you try to buy other types of businesses, of course, you can get into other types of issues. But
I think what they realized was that those businesses face sort of the same type of challenges as the
others. And it's mostly just about buying high quality businesses with good track records. That's
important because I think otherwise, if you need to buy a business within other business areas,
if you are really strict in terms of which vertical you want to focus on, the risk is that
you do this large acquisition because you won't be able to deploy all the capital you need
to deploy.
So instead, just buying the best business, you start to pay up and you may buy businesses
of lower quality and so on.
So I think that's what they realized.
And so a large part of the growth in recent years has come from system solutions within
LIFCO.
And RICO just continued with that.
So RICO is more or less system solutions only.
They buy great businesses in various niches.
Yeah, when I look at Roco's subsidiaries, it's pretty amazing just to see the diversity of different
companies they have.
So I'll list a few of them here.
So you have a Denmark-based golf equipment retailer, you have a ski and snowboard instructor
company, you have industrial companies, software, medical device manufacturers.
I mean, wouldn't it be better to at least specialize to some degree in certain types of
businesses you're buying?
or what are your thoughts on them, you know, really going anywhere?
Yeah, I don't think it's a big problem.
Of course, I think what it comes down to is that it's harder maybe to convince investors
that, yeah, your business actually makes sense.
You do something, you build something that will, if you add one plus one,
you will get more than two, you will get three.
But in this instance, I don't think that's the secret source.
I think it's actually this rigidity in terms of what you buy
and this execution in terms of sort of being able to push raising prices
improve working capital, and you create value from that.
But it's, of course, especially that you're able to reinvest that into other good businesses.
So I don't think it's a big problem.
I think it's actually just part of this model that you need to do that,
because otherwise sometimes you would need to tilt.
If you are focused on one specific vertical, for example,
you need to tilt at some point in the future.
What I would say is that it's quite common that you buy the category leader in one country
and sort of you have that characteristics,
and then you buy another one in another country, because it's typically sort of these geographical
barriers.
And then you can sort of buy this type of cluster of companies where you can share expertise
and maybe sometimes sort of in terms of procurement and so on.
But I think it's not pushed by the companies.
What many of these zero requires do is that they encourage the entrepreneurs within the
businesses to speak to each other and they have sort of this management meetings and so on
a few times a year where they have all the business unit managers that can meet at a
same place. And of course, they are businessmen. So they would discuss these things and talk about
how they can improve together. So I think the reason that happens, and it will likely happen with
Rerko over time as well. I think they have done a few Bolton acquisitions as well for the subsidiary.
So I would think that that could happen definitely for Rokko as well that they, I mean, you want
to buy similar businesses to what you have found because they are good for a reason. I mean,
you found them for a reason. So I think that that will likely be the case.
And one thing we haven't touched on yet is some serial acquirers will buy 100% of the business
and some will let the founders still have some equity and give them a bit more skin in the game.
What do you see when you look at serial acquires?
Does it tend to be 100% acquisition of the company or do you see a mix?
I think if you look back, quite a long time back, I think it was more common to buy 100%.
At least in Sweden you have this.
If you buy less than 90%, you can't control the capital.
I don't know if that's the case in other countries, actually, to what degree and so on.
But I think that was a reason for you need to control the cash flows.
And sometimes you can do that by, you need to buy more than 90.
But I think there are other ways you can do that because, for example, Rekko is often not
buying 100%, and they are able to control the cash flows.
I think they are often below 90.
I think they are at around 75 to 80, actually, if I'm not incorrect.
And they are still able to control cash flows.
I think that's the reason.
I think it's a risk mitigator.
You will get sort of the former entrepreneurs to have skin in the game.
And they will also be incentivized then to drive the business forward.
And I think it can be good that you don't have a fixed end date on his or her term that he can continue or she can continue for a few years.
And I think that's definitely a risk mitigator.
Otherwise, I mean, earn out is also prevalent.
Some companies have quite long earnouts.
So they use that instead.
I think that could work as well.
But I think it's just aligning the entrepreneur with the shareholder in terms of that.
And I think it also ties down to sort of the overall incentives, what you give, because even though
if you buy 80%, you will own 100% in the future, there will still be a point where you do that.
And then you need to incentivize, of course, the entrepreneur in other ways, maybe profit sharing or,
and I think many of the established ones, they have sort of the same metrics as they show publicly.
I mean, focus on working capital, focus on organic growth.
those kind of things are what they are incentivized to drive.
So if they're able to grow that pie, they get a share of that.
Another point is that a risk with having a minority is the minorities, I think,
will often care about their stake.
So, I mean, of course, even though they don't set the agenda,
you need to agree on certain things and keep them up to date and so on.
So I'm not sure what's the optimal level.
I think it's good probably to be flexible that sometimes you would use that.
if you have maybe a younger entrepreneur that wants to stay on, sometimes it doesn't make
sense if it's a succession and that person will move on anyway. So it's a bit from situation
to situation, I think. You mentioned earnouts being commonly used. For those that aren't
familiar with earnouts, could you explain sort of what that means and how it works?
I think it's often, you pay a large part of the purchase price from the start, but often you
have sort of an earn out if they deliver this growth over two years, then they pay that.
So it's typically not just a payment. It's actually tied to that they will grow the business.
And for the buyer, then, the seller is definitely more optimistic about the prospects than a buyer,
normally, I would say. And sometimes for the buyer, it's like, okay, I don't really maybe believe
in those numbers, but if we have an earn out, then we share the risk in terms of what the final
purchase price will be. So I think that's sort of the reason why you typically use that.
And then I think the good ones actually, they really focus on that the business should realize the earn out because that means that you have actually performed according to plan.
So it's not like you try to sort of make it harder for the entrepreneur to reach the earn out.
I think it's the opposite that you really push that.
Because otherwise you get this misalignment that you don't do things that you should.
That's, of course, the risk that you should have optimized for the short term and you destroy the business for the long term.
So I think it's a risk, but I think it's a risk mitigation strategy that's probably important in some aspects, in some transactions.
I had one more question here on Roco.
Given sort of the company's backstory being founded in 2019 by Frederick Carlson and he's really running the show,
it almost feels like just a bet on Roco is a bet on the brilliance of Frederick Carlson and his ability to continue to deliver and create value for shareholders.
I was curious your thoughts on that and just on Roco in general.
I mean, it's definitely one factor.
I mean, many of these serial acquires that have started from a pool of capital, I think the risk is higher.
We talked about before that sort of many of these older ones have been started from one operating
business and then buying the next and the next.
So I think normally that's maybe higher risk because you don't maybe have that operational
background that you want to see.
But in terms of Frederick Carlson, of course, he has that, you know that he's run
Lifco for a long time. He knows sort of ins and out, of course. I wouldn't say it's a one-man show.
It's a great team they have, even though it's small. I think they are not so dependent on Frederick
that maybe some investors think. And that's often the case with these, that it's normally a team,
even though it's small, a few persons have the necessary skills. It's a bet on Frederick in a way.
I think he will probably continue for quite a few more years. But I think I don't see the
succession as a huge risk. So I think they have a good team.
Last question I have for you as related to valuation.
I think some investors just have trouble valuing a serial acquirer, understandably so.
And I think I would just take the approach of trying to value a serial acquirer like I would value any business,
give a reasonable projection of cash flows and determine the intrinsic value that way.
And some of the key variables I would especially look at for a serial acquirer includes the reinvestment rate,
the return on invested capital, and the projected run-womened.
way. Are there any specific metrics you like to use when valuing serial acquires?
I think you mentioned the most important ones, to be honest. I think that's sort of the key.
And it's mostly sort of the thinking around reinvestment rates. For example, in Sweden,
quite a few of the acquires have a dividend. So that, of course, it decreases the reinvestment rates.
And I think that's partly because of that many of these companies are family owned and
wants to have the cash flow to invest in other business opportunities that they have.
But I think those metrics are the most important to look at, even though, I mean, we talk multiples.
I think multiples are just sort of the easy path, and you should definitely convert it into the factors that you mentioned.
And then I would just focus on sort of all these potential risks that we have talked about.
So what is the run rate?
I mean, do we see a trend that is in the wrong direction in terms of maybe the company paying up a bit?
Or it seems like they are not able to deploy all the capital that they need.
So just how should you think about sort of the reinvestment rate for the longer term?
It's more how you think about these parameters that is the key.
I think there is a risk with this model that it's quite easy to model it.
So it really fits the mathematical side of many investors, I think, similar to software in one instance, I think.
I don't need to add too much to the factors you mentioned.
I think those are the key factors to think about.
Wonderful.
Well, Nicholas, thanks so much for joining me here.
I really enjoyed the discussion and hope the audience enjoys it as well.
Please share any resources or please share more about your event and Red Eye or how the audience can get in touch with you.
It's been great, Clay.
And I mean, it's always a pleasure to speak about something that's close to my heart.
And I mean, we have the yearly event in Stockholm.
This year we had, I think, 150 investors flying in from all over the world.
So it was just great to meet so many friends and new friends and so on.
And then we have at Redi, we have a quarterly report that we present on the sector.
And we, of course, have a few companies under research coverage.
And otherwise, I mean, you can maybe some of you recognize my voice from investing by the books,
a podcast we have where we interview investors and mostly authors about books.
So books is a passion for me.
If you want to talk, you can find me on LinkedIn or Twitter or, yeah, you can probably
search for my email as well.
Wonderful.
Well, I'll get all that linked in the show notes.
And the serial acquire event in Stockholm is each March, so March 2026 would be the next one.
Is that right?
Yeah, that's correct.
Well, thanks again, Nicholas.
I really appreciate you joining me here.
Thank you so much, Clay.
Thank you for listening to TIP.
Make sure to follow We Study Billionaires on your favorite podcast app and never miss out on episodes.
To access our show notes, transcripts or courses, go to theinvestorspodcast.com.
This show is for entertainment purposes only, before making any decision consult a professional.
This show is copyrighted by the Investors Podcast Network.
Written permission must be granted before syndication or rebroadcasting.
