We Study Billionaires - The Investor’s Podcast Network - TIP740: The Great Mental Models Part 1
Episode Date: July 27, 2025On today’s episode, Kyle Grieve discusses the power of mental models, how they sharpen our thinking, and how they improve our decision-making in investing and everyday life. He explores various key ...concepts in general thinking, including the circle of competence, inversion, first-principles thinking, probabilistic thinking, and more. IN THIS EPISODE YOU’LL LEARN: 00:00 - Intro 02:01 - What exactly are mental models? 04:37 - The three failures people have with interacting with reality. 08:43 - A simple 6-step framework for making mentals into a habit. 17:45 - How to utilize what you already know to gain an edge. 29:40 - The importance of thinking in first principles to improve your ability to innovate and simplify. 36:10 - How to use thought experiments to analyze a business. 41:14 - Why using second-order thinking can rapidly enhance your quality of thinking. 49:46 - How probabilistic thinking helps make sense of a dynamic world. 58:54 - Why spending time thinking about a problem backwards can improve your upside. 01:04:57 - Why you should focus on simple solutions over complex ones. And so much more! Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Join Clay and a select group of passionate value investors for a retreat in Big Sky, Montana. Learn more here. Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, Kyle, and the other community members. Buy a copy of The Great Mental Models Vol. 1 here. Read Shane Parrish’s blog here here. Follow Kyle on X and LinkedIn. Check out all the books mentioned and discussed in our podcast episodes here. Enjoy ad-free episodes when you subscribe to our Premium Feed. NEW TO THE SHOW? Get smarter about valuing businesses in just a few minutes each week through our newsletter, The Intrinsic Value Newsletter. Check out our We Study Billionaires Starter Packs. Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: SimpleMining HardBlock AnchorWatch Human Rights Foundation Cape Unchained Vanta Shopify Onramp Abundant Mines HELP US OUT! Help us reach new listeners by leaving us a rating and review on Spotify! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
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You're listening to TIP.
Today, we're diving into one of the most powerful tools available to great thinkers and investors
alike, mental models.
These frameworks are used to gain a deeper understanding of the world, make informed decisions,
and solve problems.
As I'll discuss, individuals who consistently make better decisions in life, business, or
investing are the ones who will succeed.
And the ones at the very top are the people with a wide variety of models that can be applied
quickly with clarity and discipline.
In this episode, I'll walk through several timeless mental models that have fundamentally shaped
how I think and invest.
We'll explore ideas like the map is not the territory and how rigid assumptions can lead
to poor outcomes.
The circle of competence, why staying in your lane creates such an edge.
We'll look at inversion, which is the art of solving problems by thinking in reverse.
We'll look at probabilistic thinking and how embracing uncertainty can help improve your odds
and a ton more.
I'll also share several personal investing stories, including a few wins and some pretty painful
losses that I think illustrate how I've applied metal models in the real world.
I found metal models to be easy to give lip service to.
They're very handy tools and I think many people enjoy learning about them but have a much
harder time implementing them into their daily thinking.
I'll also go over a few strategies for listeners who want to implement multidisciplinarying
and thinking into a daily habit.
This episode is for anyone who wants to improve their decision making, build better investment
habits and view the world through a more transparent lens, whether you're just starting or have
years of experience. Now, let's get right into this week's episode on the Great Mental Models,
Volume 1. Since 2014 and through more than 180 million downloads, we've studied the financial
markets and read the books that influence self-made billionaires the most. We keep you informed
and prepared for the unexpected. Now for your host, Kyle Greve. Welcome to the Investors
this podcast. I'm your host Kyle Grieve and today we'll be talking about metal models and how we can use
them in both investing and in life. One can argue that winners, whether that's in life, family,
business, or investing, are created by those with the fewest blind spots. Clear thinking is a valuable
tool for winning, but it's only part of the equation. Not only must we utilize the tools at our
disposal to think better than others. However, we must also use that wisdom to gain a clear
understanding of what we should avoid. Today, we're covering a book that covers that topic in a ton of detail.
And the book is The Great Mental Models, Volume 1 by Farnham Street. The book is part of Shane
Parrish's blog, so I'll be crediting him as the author throughout this episode. I think many people
in the value investing community discuss mental models as they revere individuals such as Charlie Munger,
who I'm going to be referencing a lot today. And why is that? It's because Munger really popularized
that concept and I think did a really, really good job of explaining why it's so useful.
He credits the use of mental models to helping him achieve much of the financial and life success
that he has had.
However, he also thinks incredibly well, incredibly clearly, and incredibly deeply.
And I believe holding Charlie as a role model to think better is an incredibly, incredibly,
wise choice.
So let's start with exactly what mental models are.
Parish writes, mental models describe the way the world works.
They shape how we think, how we understand, and how we form beliefs.
Largely subconscious, mental models operate below the surface.
We're not generally aware of them, and yet they're the reason.
When we look at a problem, we consider some factors relevant and others irrelevant.
They are how we infer causality, match patterns, and draw analogies.
They are how we think and reason.
When viewed in this light, it becomes pretty clear that we use mental models for really
everything in life.
But then why is it that some people, such as Charlie Munger, were able to use them to solve
problems such as, you know, why I cope with such a successful business, while others
had so much trouble?
I think it's because most people use a minimal number of mental models, and instead of layering
them on top of each other, they just stick with a couple that they know best.
But if we can use a variety of mental models, it helps us understand the interconnectedness
of the world around us.
A good thinker doesn't use one mental model to solve all of the world's problems.
There are just too many problems that a single model can't solve.
This is why being a broad thinker will help you solve a number of problems.
Now, obviously, this is an investing podcast, so we're going to focus here on how each of the mental
models that we've covered today can help us become better investors and solve some of the biggest
investing-related problems that we're probably going to encounter on a day-to-day basis.
Now, Parrish identifies three failures that prevent most people from interacting with reality.
The first one here is perspective.
So I can examine a business and based on the reports they provide for my own view of that
business.
Maybe I think it's a growing business with a healthy culture.
However, if you were to view that business from the perspective of a lower level employee who is, you know, being underpaid, overworked and seeing their colleagues getting fired, they're going to have a completely different perspective than I am.
We want to align these perspectives as much as possible. Mental models help us do that.
The second is ego. And this is probably the most crucial reason why it's just so hard to come to grips with reality.
We spend far too much time attempting to find opinions that support our belief systems rather than disproving it.
And this is because we're just afraid of our ideas failing if we put them out there.
We will always feel the need to defend our ideas.
And the third one here is distance.
So distance refers to the gap between our decisions and the outcome.
The further the distances between the two, the easier it is to maintain our views.
If we touch our hands to a hot stove, we obviously are going to get immediate feedback
to avoid doing that ever again.
And so we can quickly update our views.
But if we get delayed feedback, then it's like trying to steer a ship where when we
turn the wheel, the boat won't actually turn until 30 minutes later. Now, returning to the concept of ego,
the book discusses how we often prioritize short-term ego protection over long-term happiness. This means
that we'll protect our ego today, even if it turns out to be the wrong decision in the long-term.
And we should really take the opposite strategy. According to Parrish, we tend to view things as
either black or white rather than in shades of gray. The problem is that viewing problems as being
black or white often yields an incorrect conclusion. But if we observe the world,
the actual colors will emerge if we allow ourselves to be open to the possibilities.
Now, the following section on metal models covers how to utilize them.
So I've had some difficulty in using metal models to understand them in terms of breadth versus
depth.
And the fact is, we probably should overweight breadth compared to depth.
The reason is that we might not be able to explain something like gravity to a physics
professor, but we certainly know what it is.
Suppose we know the central tenets of a few of the world's laws and subjects like, you know,
biology, psychology, chemistry, physics, systems, mathematics, throw in art and economics,
and we can easily pick and choose when these models can be used to solve specific problems.
In that case, we're probably thinking better than 99% of people out there, including specialists
in those fields.
Now, you'll notice that the breadth of mental models that I mentioned above comes from a wide
variety of subjects.
And that's precisely what we want.
Most educated individuals conduct extensive research and training in a very, very specific
area. Now, while they may gloss over other areas when it comes to problem solving, they'll generally
use concepts that they understand the most. However, we must be cautious not to overuse the models
that we have when they aren't the right model to solve the problem. The famous thing, to the man
with the hammer, everything starts to look like a nail is exactly what we want to avoid. Instead of just
using a hammer and mindlessly hammering away at nails, we have to become more nuanced. If the
problem requires a screw, then we need a drill to solve it. If the situation requires a bolt,
then we need a wrench to rotate it. Once we understand that problems require different tools,
we can evolve from thinking in black and white to thinking in a more varied color spectrum.
There is an important detail to think about here, though. And Munger, I think, just nailed it for us.
So he said, well, the first rule is that you can't really know everything if you just remember
isolated facts and try to bang them back. If the facts don't hang together on a lattice work of theory,
you don't have them in a usable form.
You've got to have models in your head,
and you've got to array your experience,
both vicarious and direct,
on this latticework of mental models.
You may have noticed students who just try to remember
and pound back what is remembered.
Well, they fail in school and life.
You've got to hang experiences
on a lattice work of models in your head.
So the trick is, and I can't overstate how important this is,
is that you must actively use a variety of mental models
so that you can understand how to layer them on top of each other.
and you must be able to layer the right ones at the correct times. And this is just no easy feat.
The book states a successful people will file away a large but limited set of timeless
knowledge to apply across endless real-world scenarios. So Parrish shares his six-step framework
here, which I want to go over, which helps improve your ability to use mental models
and make their use into a habit. So the first step here is to choose your mental model deliberately.
Select the ones that make sense for you, given the situation. The second is,
to apply them and observe. Once you use them, observe which ones are helpful and observe which ones are
not. The third here is to record and reflect. Journaling about them can be a really, really good way
to reflect on and look back at specific problems and the mental models that you use to try to solve them.
The fourth here is to refine your understanding. Just because a mental model fails in solving one
problem, it doesn't mean that it will fail at solving a different problem. The fifth one here is to spot
models in real life. Mental models work well in all types of situations. You just have to be
willing to observe them closely. And the last one here, number six, is practice. I think Munger did
this automatically and 99% of people just don't do it. You must be intentional about building this
habit. But as Munger is shown, it's really, really worth that time commitment. Now, from a personal
perspective, I think the best approach is to consider a problem on a daily basis. Then try to use
one or more mental models to help solve the problem that you're faced with. You can also just
kind of simulate this. You know, you don't have to use things that are happening right now. You can even
look back hundreds, thousands of years at past events and try to solve whatever problems
those people had using mental models. You know, Munger loved solving all sorts of problems.
And I think the more practice that you put in, the better you'll get just like Munger.
Now, I've noticed that I get better personally when I practice this regularly. But if I take
a break, which is really, really easy to do because I think this type of thinking requires
a lot of mental energy. And if I take a break, I just end up falling back kind of to my
default thinking, which tends to be lazier and much less effective. So let's move on here to the
first metal model, which is titled, The Map is Not the Territory. This concept relates to reality
and how our map of reality is not really reality itself. All maps are imperfect, so we must
acknowledge that our perception of reality will never be entirely accurate. This doesn't
mean that maps are useless, far from it. It simply means that they can't be applied universally
to understand reality. Now, I hope I haven't completely lost you here yet, so let me try to provide
some more context to come up with maybe a bit better of a description. So a mathematician named
Alfred Korshibski came up with the concept. He stated, the description of the thing is not the
thing itself. The model is not reality. So his concept of maps has four parts. The first part,
a map may have a structure similar or dissimilar from the structure of the territory.
The second is two similar structures may have similar logical characteristics. The third is a map
is not an actual territory, and the fourth is an ideal map would contain the map of the map,
the map of the map, et cetera, endlessly, and so forth. So what exactly is a map? We can look to
physics, for instance, for a great example. So Newtonian physics was used for centuries to help us
understand the workings of our world. But then Albert Einstein came along with his theory of special
relativity, bringing in the dawn of quantum physics that didn't follow the same laws that Newton
had created. So you can't use Newton's map of physics and apply it to Einstein's world of quantum
physics and vice versa. So let's just use an even simpler map and use the metal model of an actual
map. So let's say we're using a map to maybe navigate a specific location in a foreign city.
So the simple route that we look at on that map is just to take a highway to get to our desired
destination. So now that we're, let's say, actually on that highway, we discover that
unfortunately the road that we plan on using is now closed due to poor weather. Now our reality
has changed and that map is no longer helpful for us. But had the weather been typical,
the map would have absolutely served its purposes. So how can we ensure that a map or a model
is used accurately? Parrish mentions three critical aspects here. So the first one is that reality
is the ultimate update. It's great to have maps in our heads, but we
must be open to allowing reality to alter those maps when our map doesn't conform to reality.
The third one here is to consider the cartographer. So two people can have different maps of the
exact same territory. And what that means is that maps reflect things, you know, things like values,
standards and limitations of their creators. And the third one here is that maps can actually
influence territories. Forcing things that don't fit reality can actually change reality itself.
So the book provides a great example here of how city planners in the U.S.
would come up with these elaborate maps for cities at design without actually understanding
how cities function.
And as a result, there were several negative consequences that occurred because of this.
So the mental model is really effective here because it really aligns well with certain biases
that we have, such as commitment bias.
So when we commit to something, it becomes increasingly difficult to change our mind on
that thing that we've committed to.
And I think when we create maps, we hammer into our heads that the territory looks like
our maps and we limit our ability to really improve those maps.
when new information is presented to us.
Now, every investor is going to have a map of every investment that they've ever made.
All the work, reading, research, and channel checking you do helps build your own map.
And you are the cartographer, meaning you bring your own biases, experience, associations,
and knowledge to map the territory.
However, we must ensure that we update the maps and do not allow them to influence the territory.
Let's explore this in some detail with, I think, a nice story about my own investment.
to Alibaba. So for those who don't know what Alibaba is, it's a Chinese conglomerate that's
primarily focused on e-commerce. When I acquired the business and created my own map, I viewed it as a
very, very great source of opportunity. I felt the company was so good that it could spawn these
adjacent and non-adjacent business units to really just help continue growing the business at a very,
very healthy rate. And things looked really good for a time. I bought this during COVID-19.
And previous to when I bought it, the numbers were just spectacular leading up to 2020. So they had
five-year compounded annual growth rates in revenue of 50%, net income 20%.
So, you know, when I saw the business growing fast and trading at a P.E. in the low 20s, I was just
all over it, like a cheap suit on Warren Buffett. But as the years passed, the investment just
wasn't really working out. After buying it, the company continued to sell more products and services,
and revenue grew at a very respectable rate of 19% per annum. But the problem was that they
had this inability to improve profits. Many of the business segments were increased in the top line.
but the business just hadn't figured out how to make these segments profitable.
Once I felt that I had a firmer grip on reality,
I decided as a cartographer of my own map to make changes.
So while the business was growing its top line,
nearly all of its profitability,
was just coming from one segment, the China Commerce segment.
It was essentially carrying the whole business in terms of profitability.
But even that segment was shrinking.
So instead of viewing the business as a sprawling conglomerate,
my map changed to one that depicted a business using profits from its crown jewel
to fund other unprofitable areas of the business.
And at that point, the investment was no longer appealing to me, and I sold out, unfortunately,
had a pretty steep loss.
Now, while it was painful to lose capital, I realized that the opportunity cost of staying
in the business was just too high.
While I think I did a good job of updating reality, eventually, I probably allowed the
map to influence the territory for a little bit too long.
Now, I've updated my investing strategy to account for a few of the errors from this one investment.
So there's four.
So the first one here is that I like to revisit my investing thesis.
every single year, and I openly welcome and actually search for disconfirming evidence that I
could be incorrect.
The second one is that I set kill criteria for my business's key performance indicators.
You know, if I think a business is supposed to grow at 20% a year and a year down the road,
it's decreased by 20%.
Well, that's a pretty good indication that I'm incorrect and that it might be time for me to sell.
So the third one here is that I use shorter time periods.
When I first started investing, I thought that I could hold everything forever just like Warren
Buffett and quickly learn that I was wrong way too often to really hold that mental model
and strategy in my head for a long period of time. So now I kind of just default to a few years
in advance, maybe call it two or three years. And that allows me to let go of an idea a lot more
easily. And the fourth one is that I refuse to invest in countries that put the state's
interest above shareholders. Now, it was a challenging, painful, and very expensive lesson,
but I think it made me a much better investor. I believe this mental model has helped a lot for me
in terms of the applicability in investing and in life in general.
I think it teaches us that we must keep an open mind to being wrong and update our maps when
evidence supports a change in thinking.
It reminds us that thinking in rigid terms is very unproductive, potentially dangerous,
and unprofitable.
While maps are helpful to get a grasp of the world, they need to constantly be updated to retain
their usefulness.
Now, the following mental model has been famous among Warren Buffett and Charlie Munger,
and this, of course, is the circle of competence.
It breaks down to a simple sentence.
If you know what you understand, you know where you have an edge over others.
It requires honesty to be vulnerable to where you lack an understanding.
Now, the book covers four central tenets of the circle of competence.
The first one is what is it?
The second is how to identify it in yourself.
Third is how to expand and maintain it.
And fourth is how to operate in an environment outside of your circle of competence, which is a lot of the time.
Now, every individual on the planet has limited expertise or knowledge.
Therefore, there is a circle of competence that encapsulates all of the expertise and knowledge that you will have.
And it will vary, of course, from person to person, but it can be larger or smaller,
depending on whether people are intentionally trying to learn or keep themselves closed off.
My favorite example of the circle of competence is John Ariaga.
So John Arriaga was a friend of Charlie Mungers who went from having no money to becoming a billionaire in about 40 years.
And this was largely due to an incredibly narrow circle of competence.
So he lives within a mile of Stanford University and reportedly only invested in property also within a mile of that university.
So here's what Monich Pabri said about John Ariaga.
All he did was he never put on a lot of debt and when things went down, he bought.
And when everyone got euphoric, he sold.
That's all he did.
What is John Ariaga's circle of competence?
Is it real estate?
No.
Is it U.S. real estate?
No.
Is it California real estate?
No.
Is it North California real estate?
No.
only real estate around Stanford. His circle of competence is this small. Now, the point is,
as investors, there are nearly unlimited opportunities that are available out there for us. And there
are many, many ways to filter things, but a simpler one might be to just simply use your circle
of competence. What life experiences have you had that others haven't? What are your hobbies,
interests, and your vocation? All these things add up to create a circle of competence that
can be leveraged to make more informed and great investing decisions.
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Back to the show.
Now let's move here to the second tenant and explore how as individuals we can utilize the circle
of competence. So we can think of it in two ways. Number one is what do we know? And number two,
what do we not know? And the answer to number two is pretty simple. We don't know a whole many
things. But having the ego to admit that is a very, very potent tool to use. Now, the answer to number
one is a little less clear. But Parrish, I think, does a pretty good job explaining how we
can think about our own circle of competence. First, if we're inside our circle of competence,
we can make decisions quickly and accurately. We will also understand that we will also understand
if there's additional information that's required to come to a better understanding. We'll also
understand that there's going to be certain information that's just unobtainable, and we should be
able to distinguish between the knowable and the unknowable. We also have to consider potential
objections as we've already had experience dealing with similar situations. I think it's easier
to understand your circle of competence when you apply it to some of the businesses that you might
already own. For instance, I don't really consider myself to be a retail specialist. I've never actually
worked in retail before, but I felt like I understood the connection that Eritzia, which is a women's
clothing retailer that I own, had with its customers. The brand is from the city I grew up,
Vancouver, and I remember women wearing the clothing 25 years ago. I recall how they appreciated
the clothing, its durability, and how it seemed like every female I knew was essentially addicted
to that one brand. Fast forward to today, and I don't think much has changed on how women perceive
that brand. So I had to gain a better understanding of how retail works. I had to understand
the margin of the products, how they defer from competitors, and why they charge what they charge.
I also began to understand some of the cyclical nature of retail businesses, how cash flows are
affected in the short term by capital expenditures, which are required for growth. I learn more about
the seasonality of their business and how the Christmas season consistently drives a very, very strong
quarter. And I could go on and on, but, you know, I had to build this out over time slowly and
it takes time and effort. Now I feel much more comfortable looking at retailers. And I've even
had success investing in Dino Polska, which is a Polish grocery store that also serves as a retailer
thanks to specifically to my knowledge in Eritzia. Although they operate in different industries
and in different parts of the world, gaining insight into retail operations from my experience with
Eritzia proved extremely helpful when I invested in Dino Polska. Now, I've already touched on
how to build and maintain a circle of competence with the Eritzia example. However, let's delve a little
bit deeper into the concept of building and maintaining a circle of competence. So you can think of
your circle of competence as a muscle. If you train it, it grows, develops, and it gets stronger.
The circle of competence is the same thing. It needs to be constantly trained. It's a dynamic tool.
Now, there are three ways to build and maintain a circle of competence. First, you have to be willing to
learn and expand it in the first place. Many people just never read a book or learn anything after
they graduate from university. This is a surefire way to never improve.
the circumference of your circle of competence. And the second is to monitor your track record
regarding your circle of competence. This is pretty easy to investing. You just look at some of the
significant losses or misses that you made and why you made them. Then you can just ignore that
industry so you don't make the same mistake again, or you can double down and learn more about
that specific area to improve your weaknesses. And then lastly, you might just want to elicit
some third party feedback. This can be a family member, friend, investor, or a member of an investing
community. Ask them about a topic or industry and observe during the conversation, whether you feel
you have an intelligent conversation with that person or if it feels like you're just drowning,
which will help identify areas where you have weakness. And then, most importantly, stay up to
date on things that you just enjoy learning about. You know, new technology ensures that hitting
the pause button on a specific subject might cause you to significantly lag on specific subjects
that you maybe once felt very knowledgeable about. So keep up by reading or listening to others
on topics that you find very fascinating.
Now, let's discuss a controversial aspect of the circle of competence, which involves
operating outside of it.
This is an area that I think I have a lot of expertise in because I don't know much about
anything.
So I've had to teach myself a lot of things in the investing world just to feel like I'm
competent enough to invest in it.
One key to operating outside of your circle of competence is to ask yourself a very simple
question.
Am I capable of understanding this?
As a corollary, you might ask if you're engaged.
inclined to understand it. Sometimes there may be investments in an industry that you either find
very, very boring or even repulsive. While it may be simple for you to understand it, if you put
in the effort, you might just have zero inclination to learn about it, which signals that you can
take a pass on that business. But if the answer is yes, you'll probably end up going down a rabbit
hole. For me, that means doing things such as reading a company's financial statements,
their annual reports, presentations, company websites, reading about their products and services,
and reading other analysts as well, reports on that business.
If I feel reasonably comfortable, I'll start by speaking with management and chatting with
others familiar with the business, industry, or customers.
Then I'll start looking a little more closely at competitors.
This can take months, but investing is a long-term pursuit.
And even if you spend a lot of time on a subject that doesn't end up being an investment
today, it might open up additional opportunities in the future.
I think the longer that you own a business, the more you understand some of the subtle nuances
that newcomers won't.
And unfortunately, there isn't much of a shortcut here, which is why I think that you need
to have some skin in the game to ensure that you stay hungry for more knowledge on a specific
company.
I notice that once I own a business, I'll go the extra mile and do that extra work compared
to a business that I own zero shares in.
Also, once I own something, I notice I like tracking some of its competitors a little
more closely. This further improves my circle of competence by linking what's happening in one
business to another and helps me see if a company is clearly outperforming another. Once you
understand your circle of competence, real progress comes from thinking within it. And one tool
to leverage your ability to do that is first principles thinking. Instead of reasoning by
analogy, which is what most people do, or by copying what others are doing, we can start
breaking down things into their fundamental truths. This method, stripping an idea down to its
core components or first principles will help you innovate, simplify, and deepen your circle of
competence.
Let's have a quick look here at some of the simple thinking systems that Amos Tversky and
Daniel Connman outlined in their excellent book, Thinking Fast and Slow.
The gist of the book is that we have two thinking systems.
System 1 is lazy and tends to come to conclusions quickly and often relies on intuition.
System 2 requires thinking, but it can lead to higher quality conclusions.
However, it also requires more mental effort.
And because humans strive for efficiency, we often rely too much on system one thinking, which
can suffice, but by no means is an optimal way to solve complex problems.
As a result of this over-reliance on system one thinking, we tend to reason by analogy.
Analogies allow us to lean on our system one thinking.
However, if we want to think more deeply about problems and come up with novel solutions,
we need to try to break things down into their fundamental truths, which requires system two
thinking. The book states that to accomplish this, we need to find elements that are non-reducible.
Let's use a very simple example to help illustrate this. Elon Musk, I think, is a great example of
someone who very intentionally thinks in first principles and has had incredible success, of course,
while doing so. So when Elon was thinking, for instance, about space, he wanted to understand
why traveling to space was so expensive. The first thing to look at was just the rocket ship. If he reasoned
by analogy or just copied others thinking, he would have realized that rockets are ridiculously expensive.
If you couldn't come up with large sums of money, then you'd have to live with the fact that
you're going to be paying, you know, $60 million or more for one rocket from, you know, Boeing or
Lockheed. However, Musk began mentally disassembling the rocket ship to understand why it was so
expensive. Was the actual ship expensive or was there maybe something else involved with increasing
the cost? So Musk examined the raw materials that were necessary to build a rock.
rocket. In order to build a rocket, you need raw materials such as aluminum, titanium, copper,
carbon fiber, among many others. Now, when he calculated the cost of all of these inputs,
a light bulb just went off in his head. He found that the cost of raw materials accounted for
approximately 2% of the price of a rocket. So the high costs involved in building the rocket
weren't necessarily due to the price of raw materials, but rather to the design, manufacturing,
and assembly of the rocket. Musk then focused on improving the local. The rocket was in the market.
aspects of building the rocket and was able to create them for a fraction of the cost compared to
other manufacturers. Now, let's break down this process a little further. So Parrish has two separate
techniques that he uses to establish first principles. The first one is what he calls
Soocratic questioning. And the second one is called the five whys. So Socratic questioning
requires you to arrive at a very well-established truth to deepen your own understanding.
So first, you have to clarify your thinking and explain the origin of your idea. Then you want to challenge
these assumptions. Next, you want to look for evidence that supports or refutes your assumptions.
And then as you gather evidence, you're going to consider alternative perspectives. And if you find
that your assumptions are wrong, you got to think about the consequences of your current
assumptions and maybe what you could change to adjust to reality. And finally, just question
the original questions and draw wisdom from your research. The five whys are very simple. You simply
ask why until you land on a what or a how. So Parrish writes, if you're
wise result in a statement of a falsifiable fact, you have hit a first principle. If they end up with a
because I said so, or it just is, you know you have landed on an assumption that may be based
on popular opinion, cultural myth, or dogma. These are not first principles. So let's use the five
wise to identify a first principle in investing. And just keep in mind here, it's called the five
wise. You don't actually have to ask, ask it five times. Maybe it's three times. Maybe it's 10 times.
So the first question I ask here is just that, why does a business become more valuable over the
short term? And the answer to that becomes because investors bid up the price of a stock. And so the
second why there is going to be, why do stock investors bid up the price of a stock? Because the value
of a company is below its cost. Now, the third question is, why would a stock's value be below its price?
And it's because investors tend to be emotional. And the fourth question here is why are investors
is emotional and I get to because it's human nature. And that's kind of the first principle here
that human nature in general causes stocks price to change over the very, very short term. And so from here,
you know, we get to a point I think is nonreducible. And therefore, that's the first principle
in this exact instance in investing. Stock prices are determined again, mainly by humans' natural
tendency to be emotional. So a few other additional first principles than investing that I think are
non-reducible are stocks represent fractional ownership of a real business, risk is a permanent
loss of capital, and long-term growth of a business is driven by growth and cash flows.
Now, another application of first principles thinking is to apply it to management teams when
evaluating a new business opportunity. Amazon is a business that I think comes to mind where I think
it's quite obvious that Jeff Bezos was using first principles to build Amazon. He knew he wanted
to disrupt how people bought books. While working on Wall Street, he even ordered books online
to see what kind of shape they would be in when they arrived.
And he was thrilled to see that the book that he ordered was just in horrible shape
when it arrived at his business.
He thought that even the few competitors that were out there were just doing a horrible
job.
So instead of copying what Barnes & Noble was doing in other retail bookstores, he decided to ship
books out and make the entire U.S. market rather than just an area surrounding a new
store be his market.
And it worked obviously incredibly well.
Then, you know, he continued using his first principles to disrupt adjacent industries.
If he had just decided to copy whatever competitors were doing or shopped based on how everyone
else shopped, he never would have come up with these innovative ideas that Amazon has today,
such as one-click ordering, two-day delivery, and even e-books.
So one could argue that coming up with all the innovative ideas that Bezos and Musk developed
to build their businesses requires a great deal of imagination.
And I would completely agree on that assumption.
This leads well into our next model, which is thought experiments.
So Parrish defines a thought experiment as a device of the imagination that's used to investigate
the nature of things.
It's a very simple mental model.
And anyone who has curiosity and imagination uses them regularly.
Children are likely to be the masters of this mental model, but as we age, our imagination starts to wane.
And our use of thought experiments declines quite substantially.
But it doesn't have to be that way.
Anyone who adheres to the scientific method can really participate in the use of thought
experiments.
Here's how you do it.
So the first one is just ask a question.
Then you conduct background research.
Then you construct a hypothesis.
After that, you test that hypothesis with thought experiments.
You analyze the outcomes and you draw conclusions.
And then finally, you just compare the hypothesis and you make adjustments accordingly.
Albert Einstein really popularized the use of thought experiments.
After all, it was Einstein who coined the term,
Imagination is more important than knowledge.
How did he use imagination in the sake of science?
Let's take a look at one problem at a level.
that I'm comfortable with, which is to examine from the perspective of a five-year-old.
So Einstein had a thought experiment involving a train and two bolts of lightning.
So let's imagine that we're sitting in the middle of a very long train.
We're staring out of the window on a rainy evening.
All of a sudden, you hear a boom at both the front and the back of the train as the sky just lights up around you.
Now, a friend of yours, simultaneously is looking at the train with binoculars and immediately
calls you after the lightning hits the train.
You tell them that you've never seen two bolts of lightning hit at the exact same time.
Your friend seems confused.
He tells you that he saw lightning hit the front first and then a split second after it hit the back.
But it definitely did not hit at the same time.
Now, this thought experiment helped Einstein observe that simultaneous actions were actually relative.
Two observers can view the same event and actually disagree on its timing.
I think thought experiments are vital for just one very impactful reason.
Parrish outlines that thought experiments can be used to reimagine history.
However, I think you can also use them to envision different scenarios for the future.
future. For instance, if you're thinking about a new long-term idea, you may become full of bullishness
on a concept. Let's imagine that we find a business with super high recurring revenue, but also a
significant portion of that revenue comes from a search engine, such as Google. So bears are going to
argue that since Google is being used less and less as a search engine, the business that derives
revenue from Google will probably receive fewer visits on the website, which are necessary for
them to maintain or build their annual recurring revenue. Luckily, this business is a business.
has just acquired another growing company to complement its existing operations, which doesn't require
Google to maintain or grow. Now, let's use the thought experiment to come up with a bare base
and bull thesis and we'll use the scientific method that perish outlines. So the first question here
is, is the business an attractive investment. The second question is to conduct our research.
We're going to look at the fundamentals of the business. We're going to assess management,
look at its tam, and evaluate the downside. From there, we've been,
our hypothesis. Let's say maybe initially we're bearish on the company as we think that artificial
intelligence is going to kill Google's algorithm and disrupt this business. Fourth, we test it
with lot of experiments. We examine the impact of a shrinking part of the business that's exposed to
Google, also while assessing the growing parts of the business. Then we just conclude. So with all of the
work that we put in, we actually conclude that our bearer stance was actually not justified.
While obviously there is a part of the business that's unlikely to grow significantly,
they still have alternative growth levers to pull to keep the business afloat and actually
growing.
And the acquisition that you initially maybe thought wouldn't have been as big of an impact
on the overall revenue mix was actually incorrect.
It appears that it will quickly become the major share of revenue and that segment has
even higher profit margins than a legacy segment.
We then need to examine how quickly the new segment will grow and whether margins can improve
further. And with that, we've just done a thought experiment of sorts, you know? Sure, we may have to
record some numbers, but we don't know if our experiment is going to play out in reality. We just
have to kind of play the odds. An analogous use for the thought experiments is to use them to
consider what could happen in the future. So Sleep and Zakaria, who gained significant popularity
through their future in William Green's book, Rich or Wiser Happier, have made Destination
Analysis a popular topic that I very, very much resonate with. And destination analysis at its
core is imagining the future of a business and what that might look like. That is basically a thought
experiment. You might use destination analysis to determine how a business reaches this destination,
then just monitor the business to ensure that it's moving either towards or away from that destination.
For investors seeking new investing opportunities, you can actually use this as a really good
filter. Ask yourself, you know, is it possible to see where this business is going to be in 10 years?
And if your answer to that is no or I don't know, then you can just use it.
use that as a filter to skip the business. Thought experiments are an incredible tool for exploring
ideas without the need for physical evidence. By imagining different scenarios, we can test
assumptions, isolate variables, and clarify first order effects. But to truly challenge our thinking
and make even better decisions, we need to go one step further. And this is where the next
mental model, second order thinking, comes in. While first order thinking examines the immediate
results of an action or an event, second order thinking compels us to consider the long-term
and less obvious consequences that follow.
The natural progression from asking what happens next, two, and then what.
To understand the power of second order thinking,
all we need to do is look at the pernicious effects of thinking in the first order.
Parrish mentions a really, really good example.
So during British colonial rule in India,
the British government began worrying about the number of venomous cobra snakes that were in Delhi.
Now, to reduce the count of these venomous snakes,
they decided to reward people for every dead snake that they brought to government officials.
And it worked.
They acquired a ton of dead cobras.
But they got this result specifically because Indian citizens began breeding snakes just to slaughter them to pick up a check.
Now, the second order effects were that the snake problems actually ended up getting even worse.
I'm going to borrow a lot from Howard Marks on this one because I think he does a really, really good job of discussing second order effects in his legendary book, the most important thing.
Is it a coincidence that Marx put the second order thinking as the first chapter in his book?
I don't know.
But perhaps he put it there because it's just such an important concept.
Now, Marks has a few key concepts on why second order thinking is so important.
First, it just helps you think better.
If all you think about as an investor is what's happening in the world that can make me money,
you're thinking in first order.
I had a social hour with the TIP mastermind community just like the other day.
And one of the members brought up a very insightful point about cyclical business.
If someone were to use first order thinking, they would buy a cyclical business at the exact
wrong time.
So what often happens with the cyclical businesses is that they actually appear to be the cheapest
at the top of the cycle, but in reality, they're the most expensive.
So let me break this down.
So let's look at U.S. Steel.
So in 2021, the stock traded a price earnings ratio of just two after its market cap and nearly
doubled.
So investors looking for cheap stocks or maybe screening who had no knowledge of how cyclicals
might work might have seen.
seen this, bought the stock, and expected to make a decent return. And those investors would have
seen the EPS declined from $15 to $43 to today. Now, an investor thinking in second order
would have looked at U.S. Steel at a P of 2 and then asked, and then what? Perhaps they would
observe what has happened in U.S. Steel's history and note that every time the P.E. got low,
the business would experience multiple years of decreased earnings. They might then decide to wait
for U.S. Steel to have severely depressed earnings and a high P.E. to make an entry into the stock.
Today, the EPS is, you know, like I just said, 43 cents and the P.E. is 128 times.
And interestingly, the last time U.S. Steel had a P.E. greater than 100, the stock more than doubled
less than a year later. Now, another concept that Marks loves about second order thinking is that
most people just don't engage in it. And because of this, if you think in second order,
you can create a major competitive advantage by having a contrarian view on a stock or an idea.
Marks believes that superior results come from these non-consensus views.
Non-consensus views arrive when you think in the second order.
Therefore, Marx believes that thinking in this manner is the key to getting superior investing results.
Now, I can really see why Marx loves second order thinking so much.
He's obviously made a huge name for himself by understanding market cycles at such a deep level.
And I think many of his insights have come specifically from thinking in second order.
To understand cycles, you must examine the second order effects of phenomena such as the credit cycle.
And if you look at credit cycles, things begin to change drastically when interest rates rise and fall.
Different things happen when money is cheap versus when it's expensive.
Most investors tend to just pile into stocks when money is inexpensive, as bonds don't offer a high enough yield,
and stocks benefit from increased earnings due to lower interest rates on their debt.
While the cycle can take a long time to turn, it will eventually do so.
And if you're all in on expensive stocks at the top of the cycle, you're in for a world
of hurt once that cycle reverses.
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All right. Back to the show. A true contrarian and second order thinker will happily deploy as
much capital as possible when the market is most fearful. That's because they're betting the market
is pricing in as much downside as possible and that the future upside is going to be highly
lucrative. Now, Marx makes a good point that it's really impossible to predict when a cycle
return. Nobody can do that with 100% precision. The best we can do is play the probability
and just observe where we are in a cycle.
Now, this leads very well into our next mental model, which is probabilistic thinking.
Probabilistic thinking is the best tool we have to make sense of a highly dynamic and
unknown future.
Probabilistic thinking allows us to estimate the likelihood of a specific outcome using both
math and logic.
And we can really use this on everything.
But one example might be to look at your chances of, you know, dying by some sort of extreme
scenario.
For instance, flying in an airplane.
I can admit myself, sometimes when I'm not.
I'm on a plane and things start getting a little rocky, I get a little freaked out. But the interesting
thing about probabilities is that we often get scared about things that have a very, very low probability
of actually occurring. For instance, the chances of dying in an airplane crash are 0.000004. That's
four zeros followed by a four. So it comes out to about 1 and 2.5 million. I would say many people
fear flying more than fear driving. And yet the odds of dying in a car actually 1 to 93 or 0.0.0.0.
So there are three areas of probability that we need to examine to really make the best use of it.
The first one is Bayesian thinking.
The second one is fat-tailed curves.
And third is asymmetries.
So the way I like to think about Bayesian thinking is that we must use prior knowledge to come up with the best probabilities.
Then as we learn more, we update those probabilities.
Whenever I update my evaluation of a company, it's usually on a quarterly or annual basis.
And I track three potential outcomes, a bear, a base, and a bull thesis.
I'm going to be using this throughout this segment on probabilistic thinking to help get some of my points across.
Let's say I sign a 33% probability of the bear thesis happening on company ABC.
The business, let's say imports goods from China and then resells them across the United States.
Now, given what has just happened in the United States regarding U.S.-China relations,
the chance of the bear scenario happening need to be updated.
I would then maybe increase my bare probability upwards.
How much?
There's no real right or wrong answer to that.
Maybe you make it 35%, 40%, or even 50%.
Then you'll have to reduce the base and bull case because you can't have the three scenarios
equal over 100%.
As a result, my probability weighted evaluation of the business would go down.
Let's now look at fat tail curves.
So bell curves are a statistical method to view the frequency of things from, you know,
things such as height to test scores.
You might remember from university that some teachers grade on a bell curve,
meaning that the majority of students would receive the average grade,
and then a smaller subset would receive higher and lower grades.
But fat tails are a lot different. In a bell curve, the extremes are highly predictable.
You might only get one student who gets an A plus, for instance. There isn't much deviation away
from the mean or the average. But in a fat tail, extreme events significantly change the shape
of the curve, which is why they're called fat tails. Instead of a bell, they might look more
like a rolling mountain. This is because you might get extreme outcomes on either side lengthening
those tails. Let's get back to the bare, base, and bull scenarios I was discussing before.
So I've heard from some investors that the future is so unknown and unpredictable that maybe
we should consistently overweight our bear scenarios to account for this.
And to be honest, I don't really have much to argue against this other than that humans
just tend to be optimistic and it might be a little bit harder to do that.
But let's say the investor looking at company ABC was a real pessimist at heart.
Perhaps while analyzing the company and reviewing its evaluation, they identified some fat-tail
events related to the transition of a new administration to power the U.S.
As a result, he ascribed the bare thesis of the business already to 40%.
Now, since he'd already accounted for things like potential tariffs, the initial probabilities
don't need to change that much.
Perhaps he's increased it to 42%, but nowhere close to, say, a 10 to 15 or even 20% increase.
Now, I think it's pretty tough to feel this way, although it would be highly beneficial
to do so.
Warren Buffett in one of the Berkshire Hathaway annual meetings once said, we think about
worst case scenarios all the time.
and then we add on a big margin of safety.
We don't want to go back to go.
So we undoubtedly build in layers of safety that others might regard as foolish.
But we've got 600,000 shareholders and members of my family have 80 or 90% of their net worth
worth in the company.
I'm just not interested in explain to them that we went broke because there was a
one in 100 chance of that happening, even if the remaining probability was maybe a chance
to double our money.
I decided it's just a gamble not worth taking.
We're not going to do that.
It doesn't mean that much to us.
We are never going to risk what we have and need for what we don't have and don't need.
We'll find things to do where we can make money, but we don't have to stretch to do it.
It's my job and Charlie thinks the same way.
We don't even have to talk about it that much.
It's our job to figure out what can really go wrong with this place.
We've seen September 11th.
We've seen September of 2008 and we'll see other things of a different nature, but with similar impacts in the future.
We not only want to sleep well on those nights, we want to be thinking about things to do with excess money that we might have,
lying around. Now, thinking about downside is one of the hallmarks of value investors. Unlike most
other investors, value investors, place a significant emphasis on the potential losses that could
incur in their analysis of a company. While owning a business that can double in three years is great,
if you can lose all your money, it might not make a very good investment. And as Buffett pointed out
here, at least at the time he commented, he's unwilling to make an investment that can make him go
broke, even when the probabilities make sense. Now, this scenario is actually really interesting that
Buffett discusses because what he's talking about isn't actually a horrible bet if you look at it
in terms of expected value. So, for instance, okay, let's say that he has an opportunity to invest
$20 million. There's a 1% chance of going to zero and a 99% of chance of doubling. So the
expected value of that bet is actually $39.6 billion. However, due to the fatale events that
Buffett has experienced, he would remain unwilling to make that bet.
So this really involves examining fat tails and taking precautionary measures to avoid such
events.
The problem is that some fat tail events are just inconceivable to pretty much everybody.
As Buffett discussed above, you know, 9-11, the great financial crisis, were not events
that I would assume that 99.99% of analysts were accounting for before they happened.
Now, the final aspect of probabilistic thinking is asymmetries.
This reminds me of a tendency towards excessive self-regard.
we tend to overestimate our skill level.
Let's go back to the same example on company ABC.
Now, let's say we have a newer investor who maybe thinks they're going to be right well over
50% of the time.
In this case, his bare probability is only 20%.
And despite the tariffs that the U.S. has imposed on China, he has so much excessive
self-regard that he refuses to update his probabilities once the U.S. and in China are
entrenched in some sort of trade war.
In that case, he's probably going to lose a lot of money.
It may not go to zero, but the likelihood.
of him losing money is going to be way higher than the first two examples that I gave.
Now, what works really well in investing is to think in base rates.
You can use the market as well for your base rates.
The market indicates that the average long-term returns for a stock are approximately 9%.
So if you're underwriting returns above that, you have to give yourself some room to fail.
This has been an excellent lesson for me.
I've gradually increased the probability of my bare cases up to around 33% by default as a result.
And even this might not be high enough.
So, since I have certain businesses in my portfolio that I can hold for multi-year time periods,
I can adjust each of my scenarios as more information becomes available to me.
The key for me is to ensure that I'm not being overly optimistic, just like I was saying
earlier.
It's important to remember that the next fat-tail event is somewhere in the future.
So painting too rosy a picture can really get you into a lot of trouble if you're too
optimistic.
Now, I'd like to close out this part on probabilistic thinking with a great quote by Shane Parrish
in the conclusion of the chapter.
So successful investing in shades of probability means roughly identifying what matters, coming up
with a sense of the odds, doing a check on our assumptions, and then making a decision.
We can act with a higher level of certainty in complex, unpredictable situations.
We can never know the future with exact precision.
Probabilistic thinking is an extremely useful tool to evaluate how the world will most likely
look so that we can effectively strategize.
Thinking probabilistically requires a creative mind.
When we are imagining scenarios for our business, we will be guided by optimism and we will want
those optimistic scenarios to play out.
But if you invest long enough, you'll realize very quickly that not everything is just sunshine
and rainbows.
You're going to be wrong and probably more often than you might be comfortable with.
For instance, I track my hits and misses to better understand my own base rates, which I can
then use as data to better understand how often I'm right and wrong.
A hit for me is when a stock provides greater or equal than zero percent.
returns and a miss is when a stock returns less than 0%. So as of Q2 2025, I'm hitting on about
57% of my picks. I spent a lot of time in the past in the 60s percentage wise. And so hopefully
I'll get back to there with my current portfolio, but we'll see. So my misses are where I like to
spend a lot of my time because I want to learn how to avoid them. And one way I imagine in business
becomes a miss is by using the mental model called inversion. Inversion was popularized heavily by
Charlie Munger who learned it from 19th century mathematician Carl Jacobi.
Jacobi solved some very difficult mathematical problems, starting with the endpoint and working
backwards.
As a part of his strategy, he'd continue to work backwards to come to some solution.
And this is the essence of inversion.
Regarding investing, Charlie has said, it's bad to have an opinion you're proud of if you
can't state the arguments for the other side better than your opponents.
This is a great mental discipline.
Charlie used inversion to improve his knowledge on a subject and didn't believe you should have a stance
on an issue if you couldn't argue both sides.
I think this is just a great model to live by.
Munger also has a quote that really resonated with just how robust inversion is.
Instead of looking for success, make a list of how to fail.
Avoid these qualities and you will succeed.
There are so many ways that I've thought about inversion both in investing in life.
So let's examine both.
So in life, I like to use inversion to do precisely what Munger suggests above.
which is to avoid failure. One thing I think about very often is just how to be the best father
to my son. And while I can imagine all the great ways to go about this, I can also think about all the
ways to just be a bad father. Then I just simply avoid those failures and hopefully that'll make
me a better father. So what might that look like? I think bad fathers have a couple similar
themes. So the first one is they're unpredictable. The second is that they deprioritize their children.
The third one might be that they're absent. That could be mentally or physically. The fourth is that
they don't create memories. And the fifth is that they pass on poor values. So with this in mind,
I'm just always trying to avoid these. Some of them are easier to avoid than others for me, but
I think it just does a really good job of helping me identify areas where I can maybe improve.
While I know I'll never be perfect, I can strive to be the best father that I can be using
inversion and just working on my weaknesses while maintaining or building my strengths.
Now, for investing, I prefer using inversion in two different ways. So the first is in my investing
philosophy. So there are decades of investing resources and role models to observe good actions
versus poor actions. And I think it's pretty easy to find out the actions that have caused
some very inferior outcomes, specifically from other investors. We can just use these events to learn
vicariously through others to try and save ourselves from making mistakes and saving ourselves
from losing money. So what is it that investors do, whether that's fund managers managing billions
of dollars down to the retail investor buying a fractional share of Amazon? So here are my best
guesses. The first one, leverage up your trades. Second, ignore history. Third, focus on the upside
exclusively and don't bother at all with the downside. Fourth, focus on using market prices to
determine decision making. Fifth, ride momentum. And sixth, and maybe most important, ignore value.
So knowing this makes investing a lot more simple for me. For instance, the leverage part is easy
for me to avoid. I've never done it on stocks and I have no plans to start. And I love learning
about history. So that's also an easy one for me. Number three is one that I try to do well on,
but I know it's a problem that I can maybe succumb to. Numbers four and five are problems that I think
all investors have. And the trick is in the degree to which it affects us. I think a lot of retail
investors focus too much on momentum. They might look at a business at a 52 week high, then just buy it.
Then if the market continues to carry their stock, they give themselves a pat on the back.
But if the market no longer likes it and investors leave that name, they're going to end up selling it
as they allow market prices to determine their decision-making, even if it might be cheap,
which leads to 0.6 year, you have to focus on things like price and value.
There are businesses where the market misunderstands things. It happens all the time.
However, if you don't understand the gap between price and value, you're going to make
poor decisions when the price changes drastically on you. And if you don't know the price and value
of a business, when that price falls, you have no system to help guide your decision-making.
And for many investors, the default just becomes sell.
Now, the next part of inversion that I like to use is on a company-specific basis.
So whenever I examine a business, I want to understand how I could potentially destroy that
business.
If I know how to destroy a business, I can tell a couple of things.
First, I can assess whether a company is easy or challenging to kill.
And generally speaking, you know, a business that is easy to destroy is going to have a weaker
moat compared to a business that is, you know, more difficult to kill.
Once I have a general idea of how to destroy a business, I can then track it.
I track the businesses inside of my portfolio very closely.
So I want to see if there are specific KPIs or fundamentals of the business that are starting
to crack.
You know, I might ask, which of these breaks fits my narrative of the business starting to get
destroyed by the power of capitalism?
Sometimes declines in KPIs are nothing but noise due to something like a rocky quarter
or maybe some sort of short-term event that happens, so even the best of businesses.
The hard part of investing is figure out what's signal and what's noise.
There isn't much to add here other than that if the business is within your circle of competence,
you should have a very good understanding of some of the fluctuations that you're going to see
in a stock's price and you should be able to delineate between signal and noise.
But you obviously always need to be on the lookout for true signals because some noise can
masquerade itself as a signal.
So the thing I love about a version is that it really helps us understand that we don't
necessarily need to have 200 IQ points to succeed. Much of the success in everything, not just investing,
is just about avoiding failure. An inversion is one of the best ways I've come across to think
specifically about how to avoid it. If you can live a life with minimal failures, you'll end up
with a very fulfilling and successful life. And investing, if you can do the same, you'll have a lot
more money in the future if you can avoid failures along the way. Now, the next concept I want to
cover here is going to be Occam's Razor. So Occam's Razor states that more straightforward
word explanations are more likely to be accurate than complicated ones. Since we've spoken a lot about
simplicity and complexity in today's episode, you can probably see why I think Occam's Razor is a
great mental model to have in your thinking processes. Now, to add to the definition here,
according to the book, we should focus on the simplest explanations with the fewest moving parts.
It's important to understand a common misconception here. Occam's Razor doesn't say that the
simplest explanation is always correct, just that it's a great starting point for rational thinking.
If we're looking at a problem in our face with two solutions, then the one with fewer variables
is more likely to be the solution that we should choose.
It's also important to understand that simplicity doesn't include superficiality.
It's definitely not an excuse to avoid hard work.
You must understand the underlying concepts, but I think you can still use it to trim away
some of the excess complexity.
Occam's Razor is vital in investing when looking at new opportunities or looking at the best
opportunities that are maybe already in your portfolio.
For instance, I spent a lot of time thinking about the cost of the cost of the cost of the cost of
companies inside of my portfolio. I do this to think about which businesses might be the best
candidates to eliminate, and which are the strongest names in my portfolio, which are tend to be
businesses that I want to hold for multiple years in the future. A small business I won't name
is a security tower rental company with 24-7 surveillance. Sounds boring and low tech, but it's
actually the biggest multi-begger I've ever had. Now, when I think about this business with
Occam's Razor, I like the business. It's simple and it doesn't require a lot of assumptions to understand
why I think it's been successful so far or why I think it's going to be successful in the future.
So it really comes down to three things.
The business sell these security towers that have very, very slight variation.
So essentially it's, you know, one product.
And it's very simple to use and it can easily be relocated.
The second is the growth story.
It's simple to me.
They simply just manufacture more towers.
They make sure their utilization rates are high.
And they keep selling and there you go.
And then finally, I have to just really watch the margins on this business.
I have to make sure that margins aren't going down because that would indicate to me that
they're probably having to decrease prices to deal with incoming competition.
And this is something that they've actually been expanding, not declining or even maintaining.
So I'm hoping that they can maintain this for multiple years, but it's not something that I think
they'll maintain forever.
And that's really it.
When you contrast this with another business inside my portfolio, a sweetest zero,
acquire of industrial businesses, it definitely has a little more complexity. Things aren't going
so well with some of its subsidiaries, so I have to monitor that. Then the problems that they are
having are causing compression of margins and profitability. And then because the business also has a
bunch of really high quality, newer assets that were purchased by a different person than the
legacy companies, I also have to consider that. Obviously, do I stick with the margin that they
have now thinking that's probably what it's going to be like in the next few years, or do I look
at the margins of the newer businesses and portray that out to the next few years.
And there's obviously additional complexity that I won't get into because it'll become an
episode on its own. But you can see here that, you know, just looking at the two scenarios,
simplicity just generally wins out. I obviously own both of these businesses. I like both
of them. Otherwise, I wouldn't have them. But I would prefer more simpler businesses in my
portfolio than complex ones. Now, I'd like to share a great example that Shane Parrish goes over
the book, which is why are more complicated explanations less likely to be true? And let's work
this out mathematically. And don't worry, I'll use some very simple numbers here. So take two competing
explanations, each of which seem to equally explain a given phenomenon. If one of them requires
an interaction of, let's say three variables and the other requires an interaction of 30 variables,
all of which must have occurred to arrive at the stated conclusion, which is more likely to be in
error. So, if each variable has a 99% chance of being correct, the first explanation, with only
three variables, is only 3% likely to be wrong. Very high. Now, the second, more complex explanation
is about nine times as likely to be wrong at about 26%. So the simpler explanation is more robust
in the face of uncertainty. If we apply this concept when evaluating new businesses to add to our
portfolio, it can also serve as a useful filter. If a given business requires dozens of variables
for your thesis to play out, you should probably just skip it. Instead, search for businesses
with a few variables that will give the business the success that you're searching for.
I assume this is why Buffett preferred buying simple business models. Less variables made it
easier for him to understand. And therefore, he could come to more accurate conclusions
that he had high levels of conviction in. I think that's something to clone. Now,
Occam's Razor is a great tool to focus on simplicity. It's not perfect and can't be used for problems
that require complex situations. But I think there's enough,
in our daily lives, especially in investing where simplicity really is the key to success.
So I highly recommend using Occam's Razor to identify the simplest solution.
Now we come to the final mental model of the book, which is called Hanlon's Razor.
And this one actually reminds me a bit of Occam's Razor in that it helps us come to conclusions
a little more quickly and can help take the emotional part of the equation out of things.
So Hanlon's Razor states that we should not attribute to malice, that which is more easily explained
by stupidity or carelessness. There's a great example of the effects of the effects of the
Hanlon Fraser that Daniel Kahneman and Amos Tavarisky discussed in a 1982 paper.
So Linda is 31 years old, single, outspoken, and very bright.
She majored in philosophy.
As a student, she was deeply concerned with issues of discrimination and social justice
and also participated in anti-nuclear demonstrations.
Which is more probable, Linda is a bank teller, or Linda is a bank teller and is active in the
feminist movement.
So the majority of respondents to this paper chose option two.
They did this because of a description given of Linda.
fit into the narrative of her being a feminist. So they chose option two. However, the fact is
that any feminist bank teller is a bank teller, but not every bank teller is a feminist. I found this
mental model to be the least useful personally out of all the ones in the book. However, I still think
it's useful on a daily basis for dealing with bad emotions that we might harbor towards
others. If we get, you know, splashed by a car on a rainy day, our first instinct might be that
the driver did it on purpose. But more often than not, they just didn't.
didn't see you. Hanlon's razor reminds us that most lights aren't personal. They're just puddles we all
step into sometimes. Now, a potential use case for investing would be to search for managers who have
made significant mistakes. The market may generate large amounts of short interests in these businesses
because they believe the company maybe is fraudulent, for instance. If you enjoy these types of
opportunities and conclude that the short sellers are actually incorrect and that the business is
just maybe going through some missteps, accounting mistakes, maybe some product recalls or
working capital issues, etc. You can uncover some tremendous opportunities once the market realizes
that the business is unlikely to be very fraudulent. So that's all I have for you today on mental
models. If you'd like to interact with me on Twitter, please follow me at Irrational MRKTS or on LinkedIn
under Kyle Grief. If you enjoy my episodes, please don't hesitate to let me know how I can improve
your listening experience. Thanks again for tuning in. Bye-bye. Thank you for listening to TIP. Make sure to follow
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