We Study Billionaires - The Investor’s Podcast Network - TIP764: The Art of Buffett w/ Tobias Carlisle
Episode Date: October 31, 2025In this episode, Stig Brodersen speaks with Tobias Carlisle — founder and managing director of Acquirers Funds — about Warren Buffett’s timeless approach to risk. Drawing from Tobias’s new boo...k, Soldier of Fortune, they explore how ancient wisdom, especially from The Art of War, reveals the deeper logic behind Buffett’s biggest and most misunderstood investing decisions. IN THIS EPISODE YOU’LL LEARN: 00:00:00 - Intro 00:02:03 - Why the deal between General Re and Berkshire Hathaway was a masterstroke 00:16:48 - What the ancient text of the art of war can teach us about today’s financial markets 00:27:28 - Why did Buffett buy BNSF when it’s highly capital-intensive 00:36:28 - Why Apple was – perhaps – the best trade Buffett ever made 00:56:04 - Why Buffett’s investment in Japan is in total alignment with the culture of Berkshire Hathaway 01:12:36 - If Berkshire Hathaway is more or less risky than the S&P 500 And so much more! Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, Kyle, and the other community members. Tobias Carlisle's book, Soldier of Fortune – read reviews of this book. Tobias Carlisle's podcast, The Acquires Podcast. Tobias Carlisle's ETF, ZIG. Tobias Carlisle's ETF, Deep. Tobias Carlisle's book, The Acquirer's Multiple – read reviews of this book. Tobias Carlisle's Acquirer's Multiple stock screener: AcquirersMultiple.com. Tweet directly to Tobias Carlisle: @Greenbackd. Related books mentioned in the podcast. Ad-free episodes on our Premium Feed. NEW TO THE SHOW? Get smarter about valuing businesses in just a few minutes each week through our newsletter, The Intrinsic Value Newsletter. Check out our We Study Billionaires Starter Packs. Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: Simple Mining Linkedin Talent Solutions Alexa+ HardBlock Unchained Amazon Ads Vanta Abundant Mines Horizon Public.com - see the full disclaimer here. Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
Transcript
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You're listening to TIP.
Today, I'm joined by my friend Tobias Carlisle, the founder and managing director of Acquires Funds.
Tobias just released his book, Soldier of Fortune, Warren Buffett, Sung Su, and the ancient art of risk-taking.
In this episode, Tobias and I take you through Buffett's biggest and most misunderstood investments,
including the general re-deal and the BNSF railroad acquisition,
and draw on the timeless lessons from the art of war in doing so.
We discuss how Buffett should have thinks about risk, why Apple may be his best trade ever,
and why Berksa's culture has its own frequency in the game of business and investing.
Let's get to it.
Since 2014 and through more than 180 million downloads,
we've studied the financial markets and read the books that influence self-made billionaires the most.
We keep you informed and prepared for the unexpected.
Now for your host, Stitt Broderson.
Welcome to The Investors podcast.
I'm your host, Dick Broterson, and today I'm here with my good friend, Tobias Kyleyle.
Toby, what's going on?
Hey, Stig, good to see you again.
Thanks so much for hosting this.
I really appreciate it.
You bet, and we are here to talk about your new book, Sold Your Fortune,
Warren Buffett Sung Sue, and the ancient art of risk-taking.
Toby, I kind of feel like, to some extent, we're going full circle.
because back in 2015, this was back on episode 25.
This is more than a decade ago.
We talked about your book Deep Value.
I don't know if you recall, but I kind of feel it's full circle now.
We're talking about your most recent book.
And I don't know if it means anything to you, Toby.
To me it does because you were the guests we had on the most times here on the podcast.
You hold the record.
So I don't know if you said congratulations, but just thank you for being so generous with your time.
Well, I'm very grateful that you keep on having me on because I love
chatting to you guys. Love chatting to you.
Fantastic. Thank you for saying so. And as the audience can probably hear from this episode,
it's very much a conversation between Kindred Spirits. And I wanted to kick this off about talking
about a very iconic deal. This is the $22 billion deal between general reinsurance corporation
or Gen Re as it's known, and then Brexit Hathaway. So you already know this is between
Kindred Spirits. And we're talking about a deal that happened back in 1998. And still,
we talk about it today because it was very, very special. And at first glance, for us who follow Buffett,
it seemed like a very unbuffet-like move. For one thing, you know, Berkshire stock was used as currency,
which was something that Buffett long resisted, and he even described the deal as having
synergies. And, you know, he had previously, Ancens joke that it's usually code for acquisition
that doesn't really make any sense. That's why you talk about synergies.
But what happened and so often happened whenever Buffett would go into new territory is that
it just was a masterstroke.
So Toby, set the scene for us.
What happened?
To put that into context in the book, so the book is look at Buffett's investment strategy
and you need to contextualize this.
I make this clear in the book that he's an industrialist rather than an investor and that's
important for folks to understand what that distinction means.
So he doesn't run a pool of money for other people.
he owns a company who he owns the lion share 40% or I know that he's been diluted down.
I don't know if it's exactly 40% anymore, but he hasn't ever sold a share.
So he's never made any money out of Berkshire Hathaway other than the salary that he's got,
which has been about $100,000 a year plus some security and other things like that.
And I wanted to contrast his industrial strategy, his business strategy,
with the original work on strategy, which was Sun Tzu's Art of War.
It's a book that I have read.
I read it first when I was in high school and frankly didn't get it.
And I've tried to come back to it every five years or so after high school and never really got it until the pandemic.
And I read it and I thought for the first time, I was like, gee, these ideas are very similar to the ideas that I understand from Buffett.
and I'll sort of articulate why as we go through this process,
but I wanted to find iconic deals of Buffett's
that I hadn't previously covered
or that I could cover from a slightly different angle
and then to use the principles of strategy,
which really haven't changed much since Sun Su wrote them down,
to illustrate why these deals were so clever.
For me, Jen Re was one that really stands out
because I had just started studying Buffett
in the late 1990s, I think that it was 97 or 98.
I'd really read every single, all the letters were online.
Then I read all the letters.
I'd bought Making of American Capitalist.
I'd read the 1934 edition of security analysis, which is brutal, which is the one that's all railway bonds.
And there were newer editions then, but because I'm like a, I like literature, I went and bought the original one, which is a mistake.
To buy the most recent copy, don't buy the original when you get started.
It was like a reprint of the original.
So I was super excited to get it.
It wasn't an original document, but it was like a recreation of the original.
So when Jen re-hapened, I remember it very distinctly because I had just read all of this stuff on Buffett and his process.
And I understood in very broad terms, you know, wonderful company at a fair price.
That means high return on invested capital, something that can grow while it throws off capital rather than consuming capital all the time,
like needing to reinvest in large amounts.
And also that he didn't like issuing shares because it diluted down the shareholders.
And Berkshire Hathaway was a very valuable entity.
And anytime you trade it for something, which he did do on a few occasions,
which not in material numbers, although they're close to material numbers.
But then Jenry came along.
And it was completely baffling to me why he had done that deal.
And it's taken me a long time, really, to understand why he did that deal.
And part of it was I talked to Chris Bloomstrand.
He's a friend of mine.
He's a Buffett watcher.
He's perhaps one of the most detail-oriented investors out there.
And he goes through footnotes and all of that sort of thing.
And he explained it to me.
And I really understood it for the first time.
And I thought, well, I might not be the only person who doesn't understand this deal.
So let me articulate what happens and then put it in the context of strategy and explain why he did what he did.
So in one of his iconic deals that everybody will know about is the investment in Coke.
And he put a third of Berkshire's assets into Coke.
Berkshire was like a $3 billion enterprise at this time. He put a billion dollars into Coke.
And Coke looked expensive when he did it. Like this is one of the famously, it was 12 or 14 times earnings when he did it.
What he was buying, of course, was all the international expansion. And then that delivered in spades and he got that exactly right.
I had this massive return out of Coke. Like a few years after he did that deal, it had tripled.
And so what had been one third of the book became almost the end, you know, it was the $3 billion on a five.
billion enterprise. The other stuff had done well as well. By 1998 or 99, he was up 14 times
in that deal in about 10 years. And it was expensive by that point. It was where it had been
trading at 14 times earnings. And that was at like 60 times earnings. Earnings had grown very
substantially over that period too. So it was a massive winner for him. And then Berkshire Hathaway had
got recognition for this phenomenal performance. And Berkshire Hathaway was trading at three
times its tangible book, which included particularly Coke, which was now super expensive. Buffett's a
very conservative, cautious investor. And he needed a way to protect himself from this sort of
overvaluation in Coke and overvaluation in Berkshire with the problem being that you can't sell this
stock or you incur tax at a 35% rate. And there's no guarantee that you can never get back into
Coke at a reasonable price because Coke may just keep on, it might stay expensive.
Even if it doesn't stay expensive forever, it might stay expensive for 25 years, which is in
fact what has happened.
It's stayed very expensive.
It hasn't got more expensive.
Like, and it's been an underperformer for Berkshire.
And he's been criticized for not selling Coke many, many times.
But folks who criticize him have missed the fact that he used that overvaluation in Coke and
then the overvaluation in Berkshire on top.
top of that to do this deal with Gen Re. So General Re is a reinsurer. That's a funny part of the
business, but that's the insurance of insurers. They insure their own clients up to a certain
amount and then they may find that they've got too much concentration in Florida hurricanes
or in Los Angeles earthquakes and fires or whatever the case may be and you want to lay off
some of that risk. And the way that you do that is you turn to retrocession or reinsurance.
Same funny words for the same thing. Basically what that means is you find a
another insurer who'll take some of the risk for some of the fee. And usually Berkshire stands in
that role as being a re-insurer. So they take the risk from other insurers. Genri had these
sort of problems specific to itself. It was publicly listed. So it was on a quarterly earnings wheel
where it had to report. So it was hard for Jenry to invest in international business, which
where it saw its expansion. And it had an investment portfolio that was typical of insurers,
which was heavily invested into bonds.
Berkshire doesn't do that.
Berkshire tends to be more heavily invested into equities,
but that's because Buffett runs their equity book
and he's an investment genius.
Everybody else is sort of in bonds and trying to follow the statute.
Berkshire's a little bit different.
They write a little bit less insurance,
but then they put relative to what they could write,
but then they put what they do right into equities,
so they get a little bit more performance out of it that way.
And so Buffett saw that if he merged the two together,
He could dilute down the risk that he had in the equity portfolio, which was largely coke and overvalued and everything else trading at a very high price earnings multiple with the bonds and thereby turn what was a heavily equity portfolio into a better mix of bonds and equity.
And if he does it by issuing shares, then he dilutes down the equity risk on Berkshire side to get access to those bonds.
So he does that.
It's a huge transaction, transformative for Berkshire, changes the investment.
mix of their portfolio gives them these synergies where Genree could get access to other markets
that Berkshire wasn't presently in and allowed Gen Re to expand internationally. So it works for
everybody in this deal. That's the synergies that he's talking about. The true genius of the deal
sort of reveals itself as we all know what happened after 1999, after the dot-com bubble.
We all remember it as a dot-com bubble and that's how it's sold now. But really, it was a large
growth market, very similar to the one that we're in now where there were companies that were, they're
not dot-coms. It was Walmart and GE. Microsoft also was participating in that, but all these
companies were just very big, growthy businesses. They were trading at very high multiples.
And the dot-coms were kind of the blueberries and the blueberry muffins. They were there, but most
of the muffin was this, you know, overvalued growth stuff. And so then there was a collapse,
as we all know, the dot-com bust. And Berkshire, so Coke halved through that period. And that
It was a big chunk of Berkshire's portfolio.
But because he had the bonds in there, bonds sometimes when markets fall over, there's a flight.
They call it the flight to safety.
People rush into bonds.
And the yield on bonds goes down as people rush into bonds.
And if you understand bonds, if the yield goes down, the face value of the bond goes up.
And so Berkshires, Jennery's bonds, which now part of Berkshire's portfolio, rallied through that period creating this.
ballast really for Berkshire. And so Berkshire didn't participate in that crash nearly as much as everybody
else did. They were protected because they had this bond portfolio and that bond portfolio gradually rolled
off and then Buffett reinvested that long inequities. And so it was this masterstroke of investment.
What sort of confuses folks a little bit, one, he didn't sell the Coke, so everybody remembers that
as being a mistake. But the other thing is that Gen Re had this derivatives business where they would
write these bespoke contracts. Every single derivative.
deal is just two parties standing together and writing a contract between them that describes
some index or whatever the, however they calculate the profit. And those contracts are complex
and they're hard to value and nobody really knows what they're all. It's hard to, because there
are so many of these contracts. Nobody really knew what the exposures of January were.
So Buffett's sort of instructed these guys in what was a pretty benign market after 2000,
after the collapse. It was a pretty good market for getting out of these things.
and Buffett was desperately trying to get out of all this stuff as fast as he possibly could, which he did.
But they still took hundreds of millions of dollars of losses trying to reverse their way out of it.
And that prompted him to then write those letters about weapons of mass destruction,
derivatives being financial weapons of mass destruction.
And he said that they were in January and he hadn't, didn't know that they were there,
didn't know the extent of them, didn't know.
And they would often have like both parties on the contracts to tell you how complex these contracts are.
both parties are claiming that they are making a profit on these contracts where they're zero,
some. Only one party can be making a profit. So after he had unwounded, he wrote about weapons
of mass destruction. So everybody remembers the deal as being the one where he got exposure to financial
weapons of mass destruction. And so it was a mistake, which is the way he described it. So
he's criticized for Coke. He's criticized for the weapons of mass destruction. And everybody forgets,
the deal was actually an incredibly profitable deal for Berkshire. And it saved them.
through that crash.
And so I was one of the ones that I just wanted to set the record straight.
And to put that into the context of Sun Su, one of the first lines in Sun Su is you have to
pay attention to, he calls it the art of war, but you might think of it as the art of strategy
because it's a path to ruin or safety.
And so that idea of ruin is important in a, I call it a game, in the sense of game theory,
in a game with a risk of ruin.
Ruin is like the end of the game.
it means that you can't participate any further.
You go to zero, and Buffett talks about this quite a lot, being ruined,
and how that all of these great returns that you've put up to the point of becoming ruined
are irrelevant when you're ruined because you go to zero and you can't compound from zero.
And so avoiding ruin is a big part of Sun Su, and it's a big part of what Buffett does.
And then Sunsu says the way that you avoid ruin is you defend first.
And then he goes through all of these ways of defending what to be aware of hiding what you're doing,
being very careful and Berkshire does exactly the same thing. And I thought that the
Gen Re Deal was really a great illustration of that principle of defense being so important
and then defense turning into offense when the bonds rolled off and turned into cash that he
could reinvest along. And then also sort of disguising what he was doing because everybody
remembers it now is he's criticized for Coke, he's criticized for the weapons of mass destruction,
when really it was kind of this masterful deal. And he's never really sought to
set the record straight. It's just he's happy for people to think of it all as a mistake.
So I just think it's just a great illustration of lots of different principles.
Yeah, I like that you mentioned that, Toby. And I think that a lot of people in business and
in life can learn from that. There's this weird tendency with a lot of people that whenever they've
done a certain deal, they need to tell everyone how they got the better end of that deal.
It's usually a terrible strategy because you want to make the best possible deal.
But you also want your opponent to think that they had a great deal.
And that says something about the late gratification.
And you can just look at Buffett's track record.
So I'm really happy that you say that.
And I would imagine that has been his mindset going into it.
And of course, Buffett being Buffett, he does need to praise himself.
There are enough people, including the two of us, who would be happy to do that.
So that's absolutely wonderful.
He talks about it as having an internal scorecard rather than external scorecard.
And he's got this great line where he says, you know, every day when a time
my tie in the mirror, then everybody has had their say about what goes on in my life.
And then because he only cares about what the guy in the mirror thinks.
And then he goes and, he goes and works, does his day in the office.
He's got an internal scorecard.
He doesn't really, he's not worried about what the external is, provided he's doing the right
thing, but we'll come to that in a little bit.
Well, one of the things I really liked about your book, Toby, was that you moved between
contemporary events and then Asian writing, whether it was Sung Su or some of the other references
that you had.
And there's this concept called the Lindy effect, and that's the longer something that's
unperishable has been around, the more likely to stick around.
The most obvious example of that would be the wheel, for example.
So in the same way, there are a lot of these ancient texts that's, well, for obvious reasons,
been around for a long time.
There's also the danger of just assuming that just because something is old, that it has to be
true.
So whenever you've been doing your research for your book, how did you invite,
fall into that trap where this is ancient, I need to find a way why this is applicable
to today.
Well, the art of war, one of the things that I did and I don't do a great deal of discussion
on it, but I do sort of contextualize the art of war a little bit and it was written in, it's
now known as the age of the warring states era and basically there had been an empire, the
Zhao empire, apologies for mispronouncing all of these words.
This is me reading the English translation, but that empire fell apart.
And then there was this 300-year period of warfare where really it started with these little
walled city states.
So this was in the Bronze Age.
This was very common around the entire world.
Every little city was sort of its own state.
And they all had walls around them, though a little walled city states.
And this was true in the Middle East and Europe and in Asia and in China.
And after these little city states sort of went to war.
with each other. After a period of time, about 100 years, there were these seven super states
that went to war. And then that warring state's era, there's a document that sort of documents
this warring states as they fought. And ultimately, there was a single winner who the
terracotta army guards his mausoleum. He put together the Great War of China. He's a very significant
figure in Chinese history. But at the beginning of about 100 years into that warring state's
era, this document emerged. And so we don't know a lot.
about Sun Su, because Sun is a very common.
Su means mister.
Sun is a very common name at that time.
In the warring states documents, there is some discussion of Sun Su and his principles of
warfare.
And there's a story about one of the kings getting Sun Su to instruct his concubines and then
sort of laughing and him chopping the head off one.
And it's documented at the beginning of the Giles translation, which is the original English
translation, which came out in 1910. But Giles says in there that this story can't be true because
the dates are wrong, the timing is wrong. So this story is sort of a later fabrication and it's not
related at all to Sun Su. But that's something that a lot of people will mention to me that they
read that book and they know that the Sun Su story. But Giles himself in there says that it can't
be. They're not related at all. So I think that one of the reasons that the book, the art of war,
continues to apply. There are ideas in there that don't. They're very related to the bronze
bronze-aged stuff. Like if you're traversing a salt marsh and you're salted, get you back up
against some trees, like clearly, I don't use that as I'm walking the kids to school. I'm not
thinking about that kind of stuff, but there are other much more broader things. One of the ideas
is all of the art of war is written in the negative. It says do not. It's always saying,
don't do this. And it very rarely tells you to do something in positive terms. That idea of
approaching success from the negative is known as via negative or via negative.
It's a very similar idea to Charlie Munger's invert, always invert.
You know, he quotes the mathematician Carl Jacobi and he says, invert, always invert.
And he says, all I want to know is where I'm going to die and then I'm not going to go there.
So that's the idea.
And I like that kind of that principle and it's true in strategy and it's true in investment.
If you think about all of the ways that people have blown up and then you don't do those
things, you put yourself in a pretty good position, I think.
So one of the ways that people have blown up historically is debt and leverage.
And leverage is embedded in many, many different things.
So, you know, options are a way of getting leverage.
Derivatives contracts are a way of getting leverage.
Just borrowing is a way of getting leverage.
Margined loans are a form of leverage.
All of these ways of using leverage.
And Buffett makes the point that when the market's going up, you look like a genius.
But when the market goes the other way, it cuts both ways.
And you look like an idiot because you get stopped out.
And that's the idea of ruin and avoiding ruin.
So I think that there are many ideas in the book that really resonate today, and you can find their contemporary analogous examples.
And so I think that that means that they have withstood the test of time.
And there's no reason for this book to continue to be.
There are lots of books that have been written in history that we no longer refer to anymore because they're useless that are a waste of time.
So I think that I do believe that the Lindy effect is a real thing and that things that survive to this point have some merit and are worth.
checking out. I think Lindy is an idea of Telebs, and Telebs says, he doesn't even read a book
if it's not a hundred years old because he doesn't know if it's going to last, if the idea is
not going to last beyond that. I'm not quite as strict as that, but I do like ancient literature
and I do like reading through these things. And there are some really durable and enduring
ideas. And that's one of the ideas that I put in the book, that your objective is to be as
durable as possible because even though this cycle may not be yours, the very next one might
be and it would be a terrible shame to be stopped out now when a very good cycle for you is
coming, which that's just the nature of markets. They call it the law of ever-changing cycles.
When something works, everybody starts doing it and it stops working and it creates the conditions
for the thing that hasn't worked to start working again. I do think that the art of war is a good
example of that sort of understanding cycles. They talk about that a little bit. Understanding
cycles and durability. And I think those are good things to remember in your investment life.
Let's take a quick break and hear from today's sponsors.
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All right, back to the show.
That's so well said, Toby.
And I should also say for the record,
It was probably like three years ago, five years ago.
So it was one of our mastermind discussions.
And we always chat before and after.
And I don't even though if you remember Toby,
we were actually talking about the out of war.
And I was a bit hesitant about reading it.
And you were like, hey, dude, you have to read it.
So whenever you were sort of like, you told me,
hey, I'm writing a book and it's about Sung Su and it's about the other war.
Of course.
It's all leading up to this.
So thank you for back then asking me to read it.
read the book. It's a fun read. Which one did you read? Did you read the Giles translation?
I actually don't even remember, but I do remember that I took note of this specific one that you
mentioned because I said to you at the time that I've tried reading it and I was like,
I don't know what I'm reading. And then you said, you need the right one. And then I went out
and got that one. So good enough for Toby, good enough for me. So that was my process.
I used two translations in this book. I used the original translation because the guy who, the Giles,
who, the guy who wrote was like a military man.
And so he puts this into the context of, and he writes in the start, this is a book
written by someone who was a practical soldier.
And he writes, and he says that all of these ideas are still applicable in contemporary
military matters.
So that book is valuable from that perspective.
But then there are later editions that have been written from different perspectives.
Some just trying to reword what Giles had said.
but the one that came out in 1998,
and I'm just blanking on the author a little bit,
which is a shame because I discuss him repeatedly in the book.
He takes it a slightly different perspective,
which he takes it from an Eastern philosophical perspective.
And I think his edition is also very, very interesting.
And I discussed a little bit in the book in the last third.
I don't want to jump ahead just yet,
but I think that he's got some very valuable ideas too
that definitely add on to the Giles translation.
Do you want to discuss the second deal in the book?
Let's do it.
So the second deal that I discussed, because this was again, I was fairly early in my journey
understanding Buffett.
I think this was 2009, 2010.
I forget the exact year, but it was around about that period of time when Berkshire
announced that it was buying BNSF, Burlington Northern, which was the railway.
And again, completely defied everything that we had understood about Buffett's investment
strategy up to that point because he'd been very clear that he wanted these wonderful companies at
fair prices, which was high return and invested capital and didn't require a lot of capital to grow.
And Burlington Northern was the absolute antithesis of that because railways are famously capital
intensive and require very serious maintenance CAPEX just to stay where they are, let alone to
grow. The advantage of something like Burlington Northern though is that it would be impossible to recreate
that network today. Like we've, they're trying to build a railway, a rail line between Los Angeles
and San Francisco and they're years and years and years behind schedule and they've already
overspent by billions and billions of dollars and there's really nothing there. They haven't
built this rail line at all. So it's an incredibly hard thing to do, maybe even impossible in the
modern times to replicate that. So there's a definite moat there and there's no way it can be
overbuilt. And it's also a much cheaper method of
moving goods than trucks. Trucks are more expensive. Rail is still the cheapest way of doing it.
And Burlington Northern in particular has this unusual geographic footprint where it stretches out to
the Pacific. And Buffett had it figured out that where previously the US had done most of its
business with Europe from the East Coast, it was transitioning to an Asian century or millennium.
And so that was going to be over the Pacific. And so they were going to need connections throughout the Midwest.
to the West to access the Pacific.
And there was some changes to the tax code as well,
which meant they could accelerate depreciation of their investments,
and it's a regulated business.
So the regulator sets what they can earn,
and they're trying to make sure they get a good return out of these investments.
So altogether, Buffett had to understand the sort of geographic implications
and the shift of geopolitical business, the tax code.
It looked externally like Burlington Northern was earning about 6% on its assets, which is pretty low.
But in the context of that period of time, that was a zero interest rate.
It was during the zero interest rate period, the ZERP that started in 2008, and it ran through until maybe 2018, something like that.
And so he thought that he could get a 10% regulated return.
But then there were some additional things that he worked out that he could take some of the money out from Burlington Northern.
And so he got a lot of his capital back very quickly.
And it's now paying out dividends that are in the order of like 12 or 13% on his investment.
So he's got all of his capital back from that deal.
And the rail line, as it exists, I've seen some independent analyses that value
it between $100 billion and $200 billion.
And this is something that he valued in its totality, I think at $44 billion.
And ultimately, I think he spent about $19 taking it over because he owns some of it.
And he used shares again.
And so I use it to illustrate two ideas.
One idea is that Sunsu calls this method, military method, and then he describes, he goes
through this, it's spread throughout the book.
So I've sort of collated it all together, so it makes some sense.
But he talks about going and measuring, conducting this analysis on it, and then making a
decision.
And then he gives you some rules for making these decisions.
And he says, you're looking for this overwhelming advantage.
and he says a pound compared to a grain, which is this older measure, but basically it's
6,000 to 1, which he's being extreme to sort of illustrate the idea, but he's saying you
want this overwhelming advantage.
And when you don't have an overwhelming advantage, then you shouldn't do it.
But you conduct this method of analysis to determine whether you do have it or not, and you
shouldn't do anything until you've conducted this analysis, which when I read that, I was like,
this sounds exactly like Graham.
And I think Benjamin Graham, who was Buffett's teacher and Met, and he was Buffett's teacher and
mentor and probably more than, and at one point, his employer, he talks about this as like being
business-like in your investment going through and conducting the analysis, doing all of these
things and sort of ignoring what everybody else says, just doing your own analysis and then
working out whether it makes sense or not. And so I transitioned there and I use Graham's
analysis for valuing a company rather than Sun Su's. But then Sun Su also says you do these
analyses where you go through and you look at, he calls it heaven and earth and the commander,
but heaven is the conditions. What are the conditions? Earth is the territory and doing these
analyses and then looking at the commander and that's the leader and making sure that they're
honest and good and doing all these things. And that's very, very Graham-like in the way that he
thinks about these things. And then you make a decision. And there's this idea in the military
literature, they call it the coup d'oi, which is a really, it's a French term. The spelling is
absolutely bizarre compared to the pronunciation. You'll see it in the book. It looks like
Kuuduil, D-O-U-E-I-L, I think. But it means literally it's a French term. It means stroke of
the eye, but the idea is that it's a glance and that they say that the great commanders had this
ability to glance at a battlefield or something and make a decision because they understood the
process and the both parties and the generals and the weather, they understood all of these
things so intimately that all they needed was the glance to sort of make their decision.
And so they took about Napoleon having this and Frederick the Great having this and all
of these sort of great commanders had this coup d'oe.
And Buffett certainly has the coup d'oe as well.
And he used it after he'd conducted this analysis and he used it to roll up that geographic spread
of BNSF, the tax code, the movements of goods.
the relative cost advantage of a railway to sort of identify this as an opportunity.
And then when they announced it, the investment world was sort of perplexed completely by this
thing because it was such a departure from what he had done previously.
And it was kind of criticised that maybe this is him trying to go back to his roots because
the original security analysis, the 34 edition of security analysis, is all written about
railways.
And it had been kind of graham spread and butter to trade railway bonds and various other bits
and pieces in the capital structure.
And I said, is this just a guy trying to buy himself a railway set?
You know, is this a billionaire buying himself a big railway set?
But no, there were very good financial reasons and strategic reasons for doing it.
And I hope that I sort of explain them a little bit in that book so you can understand
why he did it and how that fits into strategy more broadly.
Yeah, and it was just one deal after another and you just see how amazing Puff it is
as an investor, how good he has at adapting and learning new tricks. But I also have to ask,
Toby, and perhaps I'm just finding the hair in the soup here, but I've noticed that you
focused mainly on Buffett's big wins and the timeless principles behind them. And like we also
talked about here on the show, sometimes it's best to talk about the failures. That's whenever
really learn. At least, you know, unfortunately, the world sometimes isn't that kind that it just
gives us successes and sometimes we learn more from a failure. So how do you think about it? So how do you think
about balancing that in your book and whether you should sprinkle on some failures?
I think that I needed a deal that was misunderstood but then worked out quite well.
And so I think that the main failure that I can always think of is IBM.
And I didn't cover IBM because I think that that was pretty well criticized at the time
and perhaps the reasons why it was criticized bore out.
and Buffett was the criticism was probably that IBM wasn't as attractive as he thought it was
because it transitioned to a consulting business, although consulting business is potentially a
very good business to be invested in because it doesn't require a lot of CAPEX.
But then the main criticism was this was a technology business that he's not a technology investor
and he's misunderstood something about this technology business.
And I think that Buffett himself would say that he have,
avoids technology not because it's not understandable.
The way that he describes being able to understand something is he says,
I understand it if I know where it's going to be in 10 years time,
if I can work out how it's going to earn its money and defend its economic advantages for a decade or more.
And if I can't understand that, I don't understand the business.
And it's not really whether it's a technology business or not.
But he had done the IBM deal and been criticized and it had happened.
hadn't worked out when he found Apple. And Apple, I think it's, I just saw this tweet. I didn't
include this in the book, but I saw this tweet recently where I think it was John Scully, who was the CEO
who came in after Steve Jobs. And he said Steve Jobs idea had been to turn Apple into this consumer
products business, which was just lunacy because Apple's not a consumer products business. Apple's a
technology business. And it's funny to put that in the context of Buffett saying, I don't think of Apple
as a technology business, I think of Apple as a consumer products business. And he gives the example
of talking to younger people who he knew and he would say, would you give up your second car or your
iPhone, which is a $2,000, seemingly very expensive, a lot of money to pay for like a little
consumer gadget. And almost everybody said, or everybody said, I'd give up my second car before I'd
give up my iPhone because it's so important. And so I think he understood then that it was a
consumer products franchise. And once you own an iPhone and you probably own a laptop and you might
own an iPad or an iPod, you own the iPods. What's the, what do they call it? Air pods.
I know what do you mean. I just bought the new three. It's terrible. Yeah. How many of them have you
bought? How many have you had? Three. Four. Actually, I have four sets. Yeah.
Right. So I only mentioned IBM very briefly in the context of him sort of shaking off.
what was probably a mistake and then investing in Apple. And I call Apple the greatest trade ever.
And the reason, and I do acknowledge in the book that it's a little bit in the eye of the beholder.
It's like modern art. Like it's not everybody thinks it's the greatest trade ever because there are other
probably proportionate winners. So I think that the NASPA's deal for 10 cent is an enormous
winner. But then you've got to go to a South African listed equity that put a big chunk of money into
a Chinese equity and nobody would know what NASPERS is if they hadn't done that. That's kind of
what they're famous for and that's completely skewed the shape of the South African stock exchange
as a result. But you can find these examples of very profitable deals where people put a little
bit of money in and had it become wildly successful. But I think that the fact that you've got
to go to South Africa to find a Chinese investment sort of tells you that it's a little bit of luck
in there. Whereas Buffett's deals, I've chosen the ones that are very late in his career where
It was well known.
And I think Apple is a great example of that.
Apple's products were ubiquitous by that point.
Everybody knew about the iPod or the iPhone or had a laptop or a desktop
or a desktop computer or something like that.
They knew about Apple.
And it was one of the biggest companies in the world.
Buffett was very well known.
Berkshire was very well known.
Anybody could have done that deal.
But Buffett put 40% of Berkshire's assets into Apple.
after Icahn and Ironhorn had had an activist campaign to get it to pay at its cash.
So it was already very, very well known in the news.
And then that $40 billion was a material part of Buffett's assets.
It was a big chunk of Apple.
And it went on to return four times in pretty short order, which nobody else in the world could have done that deal.
I think there are a lot of private equity firms in the world that wish that they'd done that deal
because you could put a lot of capital to work and earn a lot of fees on a great return.
turn on a pretty liquid investment. But he did it. And I think that was an illustration,
it was an illustration of pure skill rather than, you know, there's an element of luck in there
as well, but identifying it and correctly characterizing it as a consumer products franchise and
his arguments for why it was a good deal. I think not being technology, more consumer franchise.
I think that that's the only time that I mentioned IBM as a loser, but in the context of that
giant winner. So it's hard to find deals where buff. It hasn't done well.
I think IBM might be the only one that sort of springs to mind at scale.
I know that he's done some small deals for the shoe businesses haven't worked out and so on.
Yeah, yeah, Dexter Shoes.
That's the, that's the famous one.
But like, now we're also, you know, nitpicking.
I sort of like I felt I had to bring it up.
And, you know, like we mentioned there at top of the show,
you and I have been talking for more than a decade here on this show.
And so at least for me, I wasn't following Buffett in the late 90s.
But we had TIP, we had Toby on the show long before Buffett invested in Apple.
And so I remember looking into it 100% having an iPhone and then it's like, I just don't get it.
And I also remember looking into the IBM deal, that matter, and also sort of getting it probably, I think I even understood that more.
I don't think I invested in IBM, sorry I recall, but I certainly looked at Apple and it was like, yeah, I couldn't live it up my fault.
But for whatever reason, I could get myself to invest in because it was training in.
14 times earnings or whatever, or I thought it was tech, whatever kind of thing.
And it is kind of like this, you know, it was hiding in plain sight.
And I think on that point, Toby, I think you bring up, I think it's such a good observation
that you make because it's not like NASPERS.
You know, it's like, no, that's kind of like our left field.
But we all knew Apple.
We all knew Buffett.
We all knew his track record.
And there were so few of us who bought into it.
And even those of us who did.
And I spoke with a lot of people, they were like, yes, I got my double.
and then I was out and then hating the cell phone not getting like 40X or whatever it's been doing
or probably not since 2016 but you know it's like it's been hiding in plain sight for a very
long time and it's an amazing deal so I'm really happy that you that you bring it up I think it's an
iconic deal I used it it's one of it's the first one that I mentioned in the book because I contrast
it with and I because I'm in deep value which I'm glad you raised that earlier because in deep value
I talked about the iron horn I can't deal or at least in acquires multiple I talked about that deal
because I thought that was a great example of company with one obvious problem,
which was just too much cash on its balance sheet,
which was not entirely Apple's fault because they had all of that cash was overseas.
And if they bring it back to the US,
they've got to pay tax on it as they bring it back.
And so it was sort of trapped overseas a little bit.
But Einhorn had an idea for how you could release it.
And he called it the IPREFs,
which are these funny preference shares that paid out a little dividend attached to that cash hauling.
And then ICANN said, that's too complicated.
I don't do that, just buy back a whole lot of stock.
And I think there was some initial resistance to it
because it was just after Jobs had passed away
and Tim Cook had stepped into the role,
or at least Tim Cook had stepped on the role.
And he was fairly new.
And I think that he was regarded as being,
his experience was all in the manufacturing side,
so he was going to streamline the manufacturing site.
And this was a little bit out of the left field.
But I used it as an example of some of the principles of Sun Su.
One of them is that, and this is this idea that I really love this idea.
He calls it victory without conflict.
which is really, there's a lot of different interpretations of what that means.
One, like the most direct interpretation is obviously that he means victory without conflict,
which Ironhorn and Icahn were in conflict with Tim Cook and Apple,
now writing letters and running these activist campaigns through the media,
saying that it was a mistake to have this sort of cash on the balance sheet.
Really nothing changed.
Ultimately, Tim Cook agreed.
They did a little bit of a buyback.
The stock went up.
Ironhorn and Icahn and Icahn sort of backed off and it became quiet.
And in that intervening period, that's when Buffett bought his big shareholding in it.
And I think that what I had sort of taken away from that was that Buffett had, obviously, he understands Apple and he had seen Apple out there and saw the value in it.
But it had this problem with it, which was the one that the two activists had identified.
And their idea was, we'll push for this to get changed and that will result in a sort of catalytic event and we'll revaluate the shares.
Buffett's idea is that why don't you just wait until the opportunity has perfected itself
and it's perfected itself when that cash hold, when they figure out what they're going to do
with that cash holding because then it shows that management's thinking about that.
And Apple has famously consistently consistently bought back stock now through all of that entire
period.
And so a lot of Berkshire's return is a combination of holding stock while the undervalued
shares are bought back, which increases their holding without them having to buy any more stock.
But also, it had gone through that, you know, Apple goes through this sort of cycle where
before the new iPhone has announced, it gets a little bit cheaper because it looks like
the sales are tailing off, and then the new iPhone gets announced and they make more money
and their returns in invested capital leap. And that's what happened. The returns in invested capital
leapt. Does everybody got a stimmy out of COVID and went and bought a new iPhone? Apple was a big
beneficiary became very, very valuable again on a return on invested capital basis, but now
it had a much smaller share holding out there, which Berkshire had a big chunk of, and that's
how you get a Forex on a giant company. So I used that to sort of illustrate a few of these
ideas, and that's this idea of winning without conflict. And also this idea that Sun Tzu says, and
this is, I think this is the biggest difference between good investors and people who are newer to
investment. Good investors know how an investment works out. They know why they're buying this thing
and what they're looking for to at least determine whether they're right or wrong on the investment.
And so Buffett knows exactly how this thing works. They're going to buy back stock. They're going
to go through a cycle of iPhone. They're going to remain a dominant consumer products business
and the stock is going to do very well as a result because they earn very high returns and
invested capital. I don't understand IBM as well in that context, but that's good investors know
how these transactions work out. So one of the things that Sun Su says is if you know how you're
going to win and then you fight, then it works out. If you start to fight and then you try and
work out how you're going to win, that's how you lose. So he's saying go in and know how you win
before you fight, otherwise don't fight. That's one of the things that don't put the position on
unless you know how the position works out. And at least then it also tells you, if it's a
it's not going to work out, you know, because it's the thing that you're watching isn't working.
And so maybe you can extricate yourself before it all really turns out, turns very bad.
And so that's one of the, I do that.
I know how these positions should work out.
If they don't work out, there's a reason why we should be able to identify it before it becomes a zero at least.
Yeah, and as I was reading that, I couldn't help but think of the famous net-nets.
So in case you're not as much of a Berkshire nerd, perhaps as we are, we are talking about companies
that have, you can think about it as just net cash, like cash that's trading at a very attractive
price on the stock exchange, so you almost like can't lose.
Mathematically, you can't lose.
And so if you talk about very old school value investing, that was very much what you would be
looking at.
And so that is, at least for my brain would go to whenever you're talking about.
winning without conflict.
But of course, the world isn't that kind, at least not today.
And a lot of those opportunities are probably not there anymore.
And if there are, it would be a very, very low amount of money you can put into it.
And so I wanted to use the segue into talking a bit about risk and return, because it all
sounds great.
Like, let's buy some net nets.
Let's have no risk and then just pure upside.
Who wouldn't want that?
But then I can't help but ask.
So how do you think about risk and return?
Because if I can add something to it, I would say, if by definition,
you would say, oh, you need to take risks to get return.
Well, and you know you're going to get that return.
There's no risk in the first place.
And so how should we think about risk and return in that relationship in the game of investing?
In modern portfolio theory, in the way that investment is taught at university level, the idea is that risk and return related in the sense that the only way you can generate more return is by adding more risk.
And under modern portfolio theory, the definition of risk is volatility or volatility relative to the market volatility.
So more volatility means more, it's covariance to the market portfolio, but basically that means
volatility.
And so the only way you get more return is by taking on more volatility.
And you can also then lever your return, which adds risk, but also adds return.
And there's no escaping that matrix.
Anytime you're earning more return, it's because you're taking on more risk.
And so the Fama French, the two gentlemen who sort of came,
up with this pricing model. The way that they think about it is any like a value stock generates
this sort of excess return over the market which shouldn't exist other than the fact that there's
this uncompense, there's a risk there. So they're riskier. That's the only way it works.
There's another competing idea, which is this behavioral finance idea, which is the one that I
subscribe to, which says that people overreact to the market. So when they see the earnings are going up
or the stock prices going up, they just extrapolate that forever.
And in literature, those guys are known as naive extrapolation investors.
And then there are the people who invest counter to that.
And so they are mean reverting investors, basically.
They say that there's excess growth in share prices or earnings or whatever will reverse
course.
And the other way around as well, the stocks that are going down or earnings that are going
down will also reverse course, or at least you'll be across a basket, you'll be compensated
for holding these things because when they do reverse course, they're so wildly misvalued
that the price will go up. So that's the idea of risk and reward sort of as it's taught
at a university level. When you start investing in the market, it's pretty clear that
the behavioral thing is much more prevalent. And you can see it, for example, now there's clearly
there's a little mania going on, particularly in relation to AI stocks and quantum stocks
in some other little hot areas of the market. And then on the other side, there's a whole
lot of stuff that's not participating. Energy is as cheap as it's been relative to the index
since 2020 when oil was negative $37. So oil is at $60 now. So the idea of risk and reward
being sort of combined together in that way is that's part of the literature. But the way that
Buffett thinks about it is slightly different. He says that you can find a valuation for these
businesses. So a net net valuation is the most extreme valuation, which says that if we were
to end this business now and liquidate this business, not as a going concern, but for scrap,
basically, what could we get out of it? And you get 100 cents on the dollar for the cash.
You get some amount of money for the receivables.
You get some amount of money for the inventory.
You discount the inventory because you've got to go and sell it.
You discount the receivables because you might not collect it all.
And you discount the assets outside of that because they're harder to sell as well.
That gives you a net current asset value because that's what we're talking about,
looking at all the net current assets, looking at all the current assets minus all the liabilities.
And then you're trying to find something that's trading at two-thirds of that number because that gives you a 50%
return if it all works out. That's the most extreme valuation. There are other valuations
that you might say, let's look at this on a going concern basis if it continues on as a business
and think about how much we could earn into perpetuity. That's a hard thing to do because
you've got to estimate growth. How long is this thing going to earn excess returns? Those are
difficult assessments to make. But I prefer this method. So I use the acquirers multiple as my way of
thinking about these things, which is basically looking at what an acquirer would pay for this
business in its entirety and then looking at where it's trading now. And so I look at, I want a cashy
balance sheet or at least a balance sheet that is not in any immediate risk of financial
distress or bankruptcy. And then that's sort of downside risk. If it doesn't work out, you've got
some downside protection. And then your upside is what somebody will pay for this business in a
negotiated transaction, which assumes that you get fair value, which in the market, that doesn't always
work out. There are plenty of take unders, as they call them, rather than a takeover. It gets sold
for less than it's worth. That happens quite regularly. But you're sort of relying then on the
management team being sensible. And if the management team is buying back stock, I think that's a very
strong signal. If you think it's undervalued and they're buying back stock, they probably agree
with you. They're doing the right thing by the other shareholders. So there's your pretty strong
estimate for value and the stock being undervalued. And then your risk, if you're going to
that you get taken under, but your risk is mostly that you can see that the value is discounted.
So there's a lower risk, the bigger the discount, because the return is also greater then.
So it sort of breaks that modern portfolio theory, idea of risk in the sense that the more undervalued
it is, the less risky it is, but also the greater the return that is available.
And that's the way Buffett thinks about it.
So that's his conception of risk in return.
Risk is overpaying for something or risk is paying for something that has a heavily indebted
balance sheet or it's got some off balance sheet liabilities or it's got some event that
could occur that could make the business a zero or it's got a business that doesn't
earn enough money to justify its assets or it's got a business that's vulnerable to competition.
Those are his ideas of risk rather than volatility of the stock.
and then the cheaper that the business is relative to your estimate of value, the less risky it is
and the greater your return. So in that instance, lower risk means higher return. And so that breaks
the modern portfolio idea. But I think Buffett's success and as a sort of matter of logic,
it makes complete sense to me that that's the better way of investing. So that's Buffett's
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All right, back to the show.
I think if I can add something to that, Toby, whenever you're talking about liquidation value,
especially if you tend to be very quant-focused.
And I would say that especially whenever I started out reading about Buffett's,
like that process made complete sense.
Like you read security analysis and at least in my case, I didn't understand most of it.
But I did understand the idea of net nets and how to read a balance sheet.
and it seemed like such an obvious thing to do.
And so one of the things that you might go out and do is you would buy a lot of
businesses that trade a low price to book.
And then you realize that time is a bit of your enemy.
Like you buy things that in theory, if they was liquidated, they would hand your cash.
But then you realize the management have no incentive to liquidate that business.
They're just going to burn cash and then keep their job and do whatever.
Why would they liquidate the company and give it to you?
And so whenever you hear about Buffett doing that in the early days, there was because he was in
control.
And whenever you are in control, you can do other things.
You can, for example, liquid at a company.
And one of the things he also learned, he probably should have read the out of war first,
is that, I don't know, perhaps he did.
But is that whenever you're doing that kind of business, you're going to be facing a lot of
hostility, which some people, you know, I think Kyle Alcon would forgive me for saying that
he doesn't really care too much about it.
perhaps he even revolves in that.
So that's the way he's wired and that's what he's doing and that's perfectly fine with him.
Wes Buffett tried doing it and he was just like, no.
Let me just discuss very quickly the last third of the book, the last part,
which is when he made the investment in the Japanese conglomerates,
I always messed this up, but I think they're called Shogo Sawa or Sogo Showa.
I always get those two confused, but they were set up during the Meiji era
because Japan is resource poor.
And so they needed some connection to the rest of the world to develop, to find some resources,
basic materials, energy and so on. And then they vertically integrated. So they got the processing
facilities and they've built these sprawling conglomerates that really touch all these different
parts of, I forget exactly how I discussed it in the book, but they've got grain elevators in
Australia and they've got oil and gas fields and processing facilities in the Middle East and this
all throughout the world, wherever these regions.
resources might be found. And the complexity of the business combined with the complexity of their
shareholdings in these businesses, because they often had cross shareholdings, very hard to figure
out what was going on in them. They've traded at a big discount to probably what they're worth
for a long period of time. And they're sort of, they're very hostile to outside investors.
They've really run for management. It's not a criticism of the Japanese method of doing business is
one that I have a great deal of respect for it because they look after their
share, they look after their employees and their partners, possibly to the
exclusion of their shareholders. Whereas that's sort of anathema in the US. The
US is probably shareholders first and then employees and customers somewhere else down
that path. It's meant that they're very survival focus. They're very durable. They've been
around for a long time and they plan to be around for a long time. And I think that there's been
some recognition in Japan that they're two shareholder unfriendly.
And so they've had these reforms that started a little while ago under
Prime Minister, I think it was Arby.
I think I said that in the book.
And those reforms have sort of gathered steam and the Japanese stock exchange is trying
to implement these reforms in various different ways, trying to make them more shareholder
friendly and more responsive to shareholders and to get rid of the cross shareholdings and
do a, you know, pay out a little bit more of what they earn so that shareholders are
getting a reasonable return and investment. As all of this is going on, Buffett has sort of
recognized this opportunity hiding in plain sight where these things are paying out, they're trading
at single digit multiples of earnings and then they're paying out half of what they earn as dividends.
So the dividend yields are 6, 7, 8%, 9% on these shareholdings. And at the same time, government debt
in Japan is a negative number or a very low number and corporate debt is.
very, very low as well. So Berkshire itself is able to borrow in Japan for zero percent interest
rates, which is crazy. It doesn't really make a lot of sense, but they're able to do it. And so he puts
on this deal where he buys five of these big trading houses and he finances it with zero percent
interest rates debt denominated in yen. So he eliminates any of his currency issues. So if the yen
weakens against the dollar or strengthens against the dollar, it doesn't matter at all.
because the yen-denominated assets are supported by yen-denominated debt.
And then he's getting a carry on top of that.
So the dividends get paid out, and he receives dividends at the tune of $700 or $800 million a year
on this virtually costless debt.
So he's able to, it's called a positive free carry.
He's positively carried in this position, earning $700 or $800 million every year,
while these positions appreciate at the same time against 0% debt.
I think it's one of the most incredible transactions sort of ever done, and it's non-recourse
to Berkshire.
It doesn't impact Berkshire.
It might impact their holdings in Japan.
But as it happens, it's been an incredible performer and it's returned a great deal to Berkshire.
But I use it as an example of two things.
One is that there's this idea in Sun Su called following the moral law, although sometimes
they call it the way, which is this sort of slightly woo-sounding term.
But the idea is that if you behave in this sort of honest and forthright way, then you'll be
recognized for that and your partners will respond in kind.
And they've forged these quite deep ties with these Japanese trading conglomerates and
they're doing, Berkshire does deals now with these guys.
So Berkshire is able to use its balance sheet and its excess capital and its cash to do
deals with the Japanese businesses.
I think Greg Abel has been sort of further deepening ties with them.
So, Berkshire's reputation, Buffett's reputation, which has developed over a lifetime of doing this,
is this sort of strategic, and this has been quite well known for a long time,
but it's this strategic benefit where people want to do business with Berkshire,
and they'll do it at a, they'll give Berkshire better terms and they'll give anybody else
because they want to be associated with Berkshire.
That's a very powerful idea.
And the other idea is that this is the most Wu version.
of it, but basically that there is this idea in, but the art of war is one of these foundational
documents that comes out of Taoism, which is this philosophy of written down in several
books, Da Di Jing, the Zhuangzi, the art of war is one of them, and it sort of explains these
principles in, they tell these little Lao Tsi, which is literally translates as old master.
So he may be not mythical or legendary rather than a real person.
We don't know.
But he gives these little discussions, these little sort of poems about how to think about
the right way to behave, like being cautious and careful and respectful.
And then letting things follow the sort of natural path, the natural way that they're going
to play out.
And I think that Berkshire Buffett's investments in Apple is a good example of that, where
there's just a way that these things will play out.
And he just aligns himself with the natural flow.
So again, just avoiding conflict and trying to find the way that these things will play out,
aligning himself with these conglomerates that were very similar to Berkshire in many ways,
conducting business with a very, very long.
You know, that's famously the Japanese think in terms of decades and centuries and millennia in their investments,
which is why they subjugate the shareholders to the employees and to their business partners
because they're thinking very, very long term in terms of durability,
that they'll support their business partners if they get in trouble.
And there's an expectation that their business partners would support them if they got in trouble.
And so I think Berkshire is a great example of, like, putting these positions on,
trying to do the right thing, and then aligning yourself with probably the way it's going to play out anyway.
And just making sure that you're not sort of in conflict and you're allowing it to play out without sort of interfering all the time.
And I think if there's anybody who sort of, you know, Buffett says his favorite holding period is forever.
And so there's this sort of philosophical alignment with those Japanese firms.
And I think that that's what I try to illustrate in that part of the book,
which is a little bit more, it's a little bit more woo.
I get, it's a little bit less concrete.
It's a little bit harder to understand.
But I think equally it's a very powerful idea and it's one that I really have.
And I'm trying to sort of use in my own life a little bit.
I really, really like that chapter.
And again, like this is something that I would say in the grand arc of Berkshire,
other way, happened somewhat recently. And I remember reading about the deals whenever they came out
and it was like, I was just thinking, this can't be right. So they're borrowing it zero percent and
they're getting at least what, six, eight percent back plus capital gains. Like, this is that supposed
to happen. Of course, you study what's going on in Japan, the yield curve control and you're sort of
like, it sort of makes sense, but it doesn't really make any sense, which is amazing in itself.
And, you know, I've never, I never invested in Japan. I find it to be very challenging to invest in.
And I think I have these US filter where I understand what it means whenever you are optimizing for shareholder value.
It's sort of like makes me comfortable in this own way. It's like, oh, so this is what you're
quote to quote supposed to do and you can sort of like see when someone's deviating from the norm.
And I always had this fear, even though to your point you see some changes going on in Japan,
where they're just building up a bunch of cash on the balance sheet and, you know, there's
You know, I'm speaking with my American investor friends and everyone's like, oh, that is unethical
and yada, yada, yada.
And we all agree on that.
And then they talk about their jobs.
And then they're basically all want to work for Japanese companies.
But they're not saying that to themselves, right?
They're like, oh, we should have this.
And then we should do that.
And the companies should do this and think like, so like we all want to invest in shareholder-friendly
companies.
But fewer actually want to work in those companies because they do things a certain way,
because the optimizer for sure hold the value.
So anyways, it was just one of those life-small ironies that I'm susceptible to myself.
I think writing the book, a lot of the ideas in the book will be very familiar to people who've studied Buffett
or just, you know, as you go through life, you will encounter these ideas over and over again.
And I think it's really a lot of it is common sense.
But I just, I liked using Sunsu and Buffett to illustrate these ideas because I think that
it makes it a little bit more concrete.
And often I've thought something and then I've seen Buffett articulated and I think,
yeah, that's exactly what I, that's how I think about it too.
That's the right way of doing it.
And I found the same thing with surprising with Sun Su,
because it feels like it's this really military, aggressive book.
But that's not really what it is.
It's this, it really is about, it's quite a humane book and it's about seeking peace
through largely conflict avoidance.
But if conflict becomes unavoidable, then he's got these.
ways of doing it with the minimizing the harm, which I think is, you know, they're great ideas,
but that's in a military context. And then Buffett, I think, turns it into a business and life
philosophy where he talks about it using these. And they're all things that you would want in
business partners, things that you would want to show that you possess as well, and which is just,
you know, being honest, being forthright, conducting yourself in this fair manner. And then ultimately,
that is a, you know, the reasons why you might do that is because that's the right thing to do,
but I also make the point that it's strategically smart to do these things. And ultimately,
I think people who don't follow those rules get found out just through a pattern of behavior
of doing it to enough people. Someone, it catches up with them eventually. So there are good
strategic reasons for behaving well, aside from the, you know, the morality of it, which is just
that you should do the right thing, which is the point I make in the book. Yeah, it's just good
business.
Like, morality, yes, but if that doesn't work for you, it's just good business to do it.
That's the point.
Exactly right.
So, Toby, in your book, Hugh emphasized Buffett's ability to continue to adapt to the changing
times.
He was moving out of textiles.
We talked about embracing railroads, who talked about investing in Japanese trading
houses.
How do you think that we as value investors can stay true to our core philosophy, but then also
still have the flexibility to adopt whatever kind of circumstances that are changing?
One of the, I used this in the last chapter and I sort of only touch on it very briefly,
but I talk about it as a, when you think about Berkshire Hathaway taking over,
or when you think about Buffett taking over Berkshire Hathaway, when it was originally,
it was a textile manufacturer and it was facing competition from domestic textiles,
but also from international textiles, and was basically unable to earn its cost of
capital and Buffett contrasted it with another competitor that continued to reinvest in that
business and they did become increasingly efficient, but every efficiency gain was cancelled out
by the international competition could just do it more cheaply still. And so that competition,
every dollar that they reinvested continued to earn subpar returns. And at some point,
Buffett says, you know, it's better to be in a boat. I'm slightly messing up that term,
but he says, you want to be in the boat where you're not having to bail out. You know, don't be
just switch boats, don't be in the boat with holes in it. And so that's what he did. He sort of
got out of this textile business and then got into insurance and seize candies and all of
these businesses that had tailwinds, as he calls them, rather than headwinds. And I think that that's
a good idea as an investor to be looking for businesses that have the tailwinds rather than the
headwinds. It's hard sometimes to separate out cyclical headwinds from secular headwinds. And that's
the real art of investing is to find things that it's got some, it's had some very near-term
stumble that's affected the share price and it's made it available for a price that means the
Ford returns are better than they should be for a business of this quality. And so that's
the way I think about it. You're looking for businesses that have tailwinds or at least that
whatever little niche in the economy that they occupy, they're going to continue to occupy that
niche into the future. And there's tariffs or higher interest rates or something that is impacting
it in a cyclical sense that you can, you know, eventually that's, that's going to go away or
that problem's going to be solved. It's just that right now, and most investors don't want to
look ahead two or three quarters, let alone a year or so. Energy might be another one. Energy companies
are trading very, very cheaply right now. This is, you know, I've written the book so that it can be,
I'm trying to write a timeless book, but I do think that those principles all apply in the immediate moment.
One of them is you're looking for businesses with tailwinds and they have some, and energy is something that we're going to continue to use energy.
The economy is as energy intensive or more so as it has been over the entire, since the industrial revolution, we're becoming increasingly energy intensive.
And oil and gas is a big part of that.
Any substitutes for oil and gas become additions.
they're not trading away oil and gas.
Energy is going to be a part of business going forward,
and now is an opportunity to buy it reasonably cheaply.
So I think that's an example of it's a cyclical business.
It's not a secular headwind.
It's a cyclical headwind,
which at some point can easily turn into a cyclical tailwind.
And if you read any of the literature on any of the industry literature on energy,
it's clear that it's going to be consumed more so in the future than it is now,
we're having a little demand.
There's a demand issue because I think there's a little global recession going on,
and you can see that outside of the AI Cappex beneficiaries,
you have the 497 of the, what is, 493 of the S&P 500 and the S&P midcaps
and the small caps are all in this little earnings recession started in 22,
but that will work its way out.
And you're getting this opportunity to buy these things cheaply right now,
and they'll return to their long-run trends at some point.
So I think that's an example of getting these big long-term trends working for you,
rather than maybe trying to buy the liquidation that you can make money in liquidations as well.
And then you can do very well in that.
I'm not saying that you shouldn't do that.
And maybe that idea doesn't apply there.
But in terms of the business, that idea of like aligning with the tailwinds, I think is a strong one.
So thank you for teeing it up for the next question here, Toby, talking about all the companies in this
that are not doing so well, perhaps. Whenever you compare a lot of different funds, individual portfolios,
for most long equities, investors, they don't beat the S&P 500. And which is perfectly fine,
perfectly respectable. That's not my point at all. Many investors would say that they take on
less risk than the S&P 500. I don't think I've met anyone who said they take on more risk and
deliver lower returns than S&P 500. Funny enough. But they would say,
yes, we don't upperform the SNP 500, but we also take less risk because, for example,
the SP of 500, you have bad companies.
Like, you have 500 companies, some of them are going to be poor, and we don't want them.
Some of them are going to be overvalued, even if they're good companies.
We also don't want them.
And so, you know, it's a tricky situation whenever you talk about risk.
You mentioned before that, you know, in academia, you think about risk as what's the volatility.
And like you also said, that's not the way to think.
about risk. And so in reality, it's very difficult to say exactly how risky a portfolio is,
whereas it's a lot easier to say, well, watch your returns. And that's when, because we can then
all say, well, we don't take as much risk because it's really difficult to point that out.
And so I'm going to put you on the spot and ask you a ridiculous question that is really
difficult to put your finger on, because with that in mind, you know, some people would call
Berkshire Hathaway like a superpower ETF.
considering the structure of the company.
But do you think Berkshire as a stay-alone company is less or more risky than the SP 500?
Yeah, that's a great question.
That's a hard question to answer because, in a sense, Berkshire has become like a diversified.
It's a diversified conglomerate.
It's like a diversified ETF because they've got this exposure to every facet of the economy.
Probably what they are is a little bit underweight tech relative to spike.
that's where all the returns and spy have come from. I do think that the philosophy in Berkshire
is the right one. And I don't know that the philosophy throughout all of the S&P 500 is the right
one in the sense that they'll buy back stock when it's cheap, whereas if you look at the S&P 500,
they tend to buy back stock to goose the share price. So they wouldn't be buying back stock when
it's cheap. They're buying back stock either to push the share price up when it's already expensive
or because they're trying to mop up the option issuance,
which in some of these companies,
runs at 15% a year,
which is an extraordinary amount of dilution to.
That's a big dilution headwind to get over every year.
So the metrics are a little bit harder to trust for some of those businesses.
Whereas I think Berkshire, you know, they buy back the stock when it's cheap.
They really only issue stock when it's expensive,
like the Gen Re example where there was a specific reason for doing that share insurance.
So I think that the philosophy is very important.
And that's really you're riding, you know, the jockey on the horse is important.
The horse is important and the jockey's important too.
And the jockey in Berkshire, like I think Greg Abel is unproven at this point,
but philosophically he sounds like he's aligned with Buffett.
And I think that there's enough of a community of people who have expectations
about the way that Berkshire will be run, that it will continue to operate.
I think that I always think of Berkshire is sort of the example that you could hold up
and say how does something compare to Berkshire in terms of the way that they run the business,
its returns on invested capital.
I think that it couldn't be run more efficiently.
I do think that most of the businesses in the SP500, efficiency is not really the problem.
I think that to your point, and I think that the pandemic didn't reveal this a little bit,
that probably the fault of US business has been trying for efficiency over or optimization,
over endurance and durability.
and all of that, the efficiency is the way forward most of the time, but then you run into periods
of time like the pandemic or like 2008-9 global financial crisis. And inevitably we'll have something
like that again in the future, probably sooner than we think. When those things manifest,
efficiency doesn't help you. You need to be durable. And so, and that would mean maybe
what you would call a lazy balance sheet, not as much debt as you could possibly borrow.
Maybe you carry a little bit of cash so you can take advantage of opportunities when they arrive in a distressed form.
So I think that Berkshire's really best of breed in the S&P 500, even though now it's very, very big.
I think durability and endurance are undervalued as qualities in businesses.
And that's why Japan is a much better example of they may be undervaluing efficiency there.
you need to strike the right balance between efficiency and durability.
And that's a very messy, hard question to answer.
It can only be answered on a business by business basis.
But I think that Berkshire is really durable.
Berkshire is really built for endurance.
A lot of the S&P 500 businesses, they're carrying too much debt,
there's too much share issuance.
They turn over their CEOs way too often.
So they don't really have that.
You know, they get a big payday.
they get their restricted stock units or their options.
And then they pull the levers that you can pull,
take on more debt, buy some assets, buy back some stock.
That will make the stock price go up.
But it doesn't make the business itself better.
It makes the business more fragile.
And then that fragility gets revealed only when there's a big crash.
And so if you're only there for four years as a CEO,
and you pull those levers and you jump out with your $100 million or $200 million
dollar paycheck, then you've done fine.
Stock price has gone up, but the business is more fragile at the end of your tenure,
then you've failed the shareholders of that business, whereas you couldn't say that of Berkshire.
It's as strong now as it's ever been.
And if anything, it's optimized for a crash.
It's the other way around.
He's got $300 billion in cash.
He's waiting for something to happen.
He could deploy that cash long into suboptimal opportunities and do better now, but he would
ultimately do worse because there wouldn't be that opportunity to deploy at lower prices,
which they will manifest at some point.
It's a little bit hard looking at,
because we've gone through a very, very long period,
started in about 2015,
which has been,
much like the late 1990s,
it's been a very big growthy market,
and the bigger you are and the growth year you are,
the better you've done.
You can look,
there's 100 years of stock market history
going back to 1926,
and you can look at the performance of
the largest 100 stocks in the S&P 500
versus the S&P 500 at
of. And clearly, the smaller stocks have outperformed the largest stocks to the tune of about 0.8%
a year, compounded over 100 years. So it's a very, very big margin of outperformance. But during
booms, the S&P 100, the biggest stocks have outperformed the S&P 500. And you can see it in 2000,
from 1991 to 2000. It was very much a big growth market.
And since 2015, it's been very much a big growth market.
And so now we're at these levels of extreme outperformance of the 100.
And these things have happened many times before.
The nifty 50, exactly the same idea.
That was just the biggest 50 companies outperforming everything else.
And even though they were exceptional businesses, they had this very long period of underperformance
because they just got too expensive.
Same thing happened in 2000.
Microsoft, Walmart, Costco, all of these businesses were big and
exceptional businesses and continued to be exceptional businesses for 15 years after 2000,
but the stock prices went down because they just got too expensive for their businesses.
And I think the same thing has happened now.
There's a handful of these businesses.
And it's a magnificent seven and then it's the 50 and then it's the 100 have outperformed
by virtue of the fact that they're big.
And so Michael Green says it's flows to those businesses.
But it's not the first time that it's happened.
It's happened repeatedly throughout the day.
And so it's been this big growth market which makes anybody who's equal weight or value oriented or a fundamental investor or not expressing their or international has sort of suffered in in comparison to these things. But it is cyclical. It's not secular. The secular bet is for smaller value, potentially international over these more concentrated big growth US. So I think that.
My bet is that in the long term, we go back to the way that it was.
And so I think that that will benefit Berkshire probably more than it benefits the rest of the S&P 500,
even though they've done pretty well over the last 10 or 15 years too.
Yeah, it's an interesting point to bring up because it also depends on what is the long term.
And so let me try to paint some color around that because I think like my knee-jerk reaction,
if you ask me that question, like what is most risky?
I would say, oh, the SP 500 is certainly more risky.
But then, you know, we were looking at frothy evaluations and, you know, crazy.
We're looking at the balance sheet of Berksa Helloway.
It looks very, very solid.
And like, okay, the risk is really an SP 500.
But then if I then turned the question a little bit differently and then said, well,
what about in 200 years?
Like, how long is the long term?
Well, will Berksa Hellowe be here in 200 years?
I don't know.
Like, the balance sheet right now looks good.
I don't know how it would look in 200 years.
The SP 500, is that going to, like, it's very powerful the idea of having a self-selection
of the 500 biggest companies.
So I don't know if we're going to have Nvidia 200 years.
Probably not.
But then it's going to be replaced by another company that's going to be big and powerful
and important in 200 years.
And so if I look at through that lens and you're forcing me to keep it for, quote, unquote,
the long term, but I'm saying the long term is actually 200 and the SEP of 500, perhaps I would prefer
the SEP of 500, even at the crazy valuation that we have right now.
And so I'm thinking a lot about it.
I think we have all kinds of bias.
I sure have a lot of biases here.
And I think I'd like to think that I understand Berkshire really, really well because
of following it for such a long time.
And as opposed to all the other shares, or stocks I hold in my portfolio, I don't actually
go to the, you know, shareholder's meeting.
So I don't even know if they're there.
But a lot of us, you know, we would go to Omaha.
But then at the same time, it also gives us, you know, all the biases you can probably
think of like, how good do we know Greg Abel is?
Well, you know, a part of my brain is like, well, Buffett says he's good, so he must be good.
Like, is that really my full analysis of how good Gregable is?
And so it's incredible, difficult, even if you know something really, really well, because
that's to some extent also where you have the most blind spots, ironically.
And so then you look at a company like Nvidia crossing $4 trillion, you know, like, that just looks ridiculously overvalued.
I thought Nvidia looked ridiculously overvalued 10x ago whenever it was like $400 billion.
And I should say for the record, I hold Berksie Hallaway in my portfolio.
I don't hold the S&P 500.
But if I had the S&P 500, yes, I would be holding on to some really bad companies, but I also would have owned Nvidia.
And I would never have bought Nvidia at my own.
So this is not me saying that I know the answer to what is most risky.
I just find it to be an interesting premise to say, just remember the long-term is 200 years.
I know that's not how people invest or necessarily how you should invest.
But anyways, I just wanted to add that dimension.
It's very true, but I would say that if that is the thought process, then you need the
international version of the S&P 500, whatever that is, AQUI or VT or whatever the international
version of that is because there's no guarantee that it's a U.S.
dominated world 200 years from now either. You need exposure to probably, you need exposure to
China. You need exposure to Europe. You need exposure to these other places. You know, probably the
way that it looks now is it looks like it probably will be America for another, you know,
long period of time. But that's not guaranteed. And I think you're already expressing that bet.
If you buy ACQI or you buy one of the international market capitalization way to float
adjusted ETFs because there's a huge concentration in the US beyond its GDP contribution to the
world. So I think the market capitalisation waiting for the US might be 60% globally at the
moment, whereas the GDP contribution might be a quarter or something like. There might be 25%.
So the same thing happened to Japan in the 1990s where it was 40% of global market capitalisation,
but it was only 20% of global GDP. So in a funny way, you're all really, you're all
getting that bet on that you think that it's going to be an American century or two centuries
even though you're having an international bet. And I think that's probably the better one because
that's a bias that most people have. They only invest in their home country. They don't invest
internationally. And for Americans, that's been the right bet for the last 10 years or so.
But that could easily reverse and it could be an international decade or two from here.
But it sort of makes, it's sort of set up to be an international decade because the international
portion is undervalued.
The American portion is overvalued.
The American portion is really got to do something extraordinary to sustain its market
capitalization waiting for the next 20 years, whereas the rest of the world just kind of
has to keep on muddling through and it'll do pretty well because of the valuations are so much
better.
So there's a lot of different ways to think about it.
But I think that I'm thinking about it from a via negativa, you know, worst case scenario,
it's not a bad approach either.
That's a good way of doing it.
Thinking about the ways that you could go wrong and then avoiding those ways of going wrong.
So as you point out, Greg Abel is untested.
But additionally, you know, America's had a very good run.
So the international bet might be the good one, might be the best one.
Yeah, there is this reference in Dallius book, The Changing World Order,
where he's saying that if you just bet on the 10 biggest.
economists in the year 1900, you would have gone broken seven out of the ten.
And yeah, so he would say at some point in time, all of them had blown up.
And then they recovered, but whatever you multiply, you know, with zero is going to be
zero.
And I found that to be very interesting.
And he said that in hindsight, it was very easy to see that the U.S. would take all the
world.
But he was like, that was not really how people would say looked in the year 1900.
And so I think you bring up a very good point whenever you're talking about, you know,
what kind of ETF should you buy?
And so the way the thing about the vanguard or the Black Rocks and to say, oh, it's going
to be a global, I'm going to own a little of everything.
And that's good.
And that's fine.
I think you're right.
Like, if you're thinking 200 years out, that's probably the way to think about it.
But you do have that overweight because the way that they're calculated, the way they construct
is that they're doing it on free float.
And there's an overweight just structurally in the U.S.
the way they're doing free throw.
For example, you know, compared to some countries in Asia, they might have very big markets,
but it's just not a free float.
So it's not the same type of market cap waiting.
So there are all kinds of structural biases in there for better or for worse.
So it's just really important to understand,
even if you buy a so-called passive index,
which, you know, statistically is very good, bad,
and they come at a very low expense ratio,
you are still making a somewhat active decision
to how you want to weigh that.
I make the point in one of my other books,
quantitative value or maybe it was deep value that if you took two stock markets, I think this is from
1900. This is from the triumph of the optimist study, which is an Elroy Dimson-Marsh book.
They updated every year. And I think they said in 1900, if you looked at England versus
China, you looked at the rate of growth in China was off the charts and England was basically
stagnant. And you would then, before, have thought, well, I'll invest in China rather than England.
and turned out that it was an English century relative to China, in any case, they did much, much better.
And who knows the reasons for that?
Maybe it's the rule of law or focus on shareholder.
Who knows?
But it wasn't clear that it was going to be that way because China grew its economy, you know, hugely over that period, whereas England didn't grow much at all.
But the stock market did better in England that it did in China.
So that's what makes investing so hard that it's not a sort of first-order game.
it's a second order handicapping.
It's not just what you think, it's what you're getting,
what price you're getting for what you think.
And that's what makes it hard that you have to make your decision
on a risk-adjusted or opportunity-adjusted basis.
And I talk about that a little bit in the book too,
how you calculate that risk-adjusted weighting,
how you think about finding the bet that you want to put on
and it involves that second order of thinking.
Toby, you've been very generous with your time.
as always, as I started out by saying, so thank you so much for making time for the TIP community.
The name of the book is Soldier of Fortune, Warren Buffett Sung Sue and the Asian Out of Risk Taking.
Why can people find it?
It's on Amazon, only Amazon at the moment, I think, so the Kindle version is released on October 14th
and the hardcover and paperback are currently available.
This is the first hardcover book I produced in them.
I'm very proud of that cover. I think it's a good looking cover. It look good in your bookshelf.
It looks fantastic. All right, Toby, again, thank you so much. It's always a pleasure of speaking with you. So thank you and thank you for your contribution to the value investing community.
Likewise, Stig, thanks so much for having me on. I always love chatting to you. And I can't tell you how grateful I am for you for you continuing to host me and have me on. I really appreciate it. So thank you very much. And thanks to everybody for listening in.
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