We Study Billionaires - The Investor’s Podcast Network - TIP815: Lyn Alden on Why Fiscal Dominance Changes Everything
Episode Date: May 17, 2026In this episode, Stig Brodersen welcomes back renowned macroeconomist and bestselling author Lyn Alden. They explore fiscal dominance, gold, energy markets, and the shifting role of the U.S. dollar in... a more fragmented global economy. Lyn also explains why higher interest rates may no longer slow inflation the way they once did, and what this changing macro regime means for investors. IN THIS EPISODE YOU’LL LEARN: 00:00:00 - Intro00:02:24 - Why you can’t ignore macro in the era of fiscal dominance00:13:00 - How to think about treasuries and gold with respect to their dilution rates00:18:08 - Who benefits and who loses from a strong dollar domestically and internationally00:24:31 - Who are the winners and losers from higher oil prices across countries and sectors00:32:02 - Whether you are benefiting from fiscal deficits as an investor and consumer00:34:25 - Why price controls won’t solve the problem00:52:24 - Why the biggest companies essentially short the US dollar Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community. Track The Intrinsic Value Portfolio. Lyn Alden’s book, Broken Money. Lyn Alden's free website. Our interview with Lyn Alden about Dollar Dominance Decline. Our interview with Lyn Alden about Investing during Fiscal Dominance. Our interview with Lyn Alden about Gold. Our interview with Lyn Alden about Currencies and Debt. Our interview with Lyn Alden about her book, Broken Money. Barry Eichengreen’s book, Money without Borders. Related books mentioned in the podcast. Ad-free episodes on our Premium Feed. NEW TO THE SHOW? Get smarter about valuing businesses through The Intrinsic Value Newsletter. Check out The Investor’s Podcast Starter Packs. Follow our official social media accounts: X | LinkedIn | Facebook. Try our tool for picking stock winners and managing our portfolios: TIP Finance. Enjoy exclusive perks from our favorite Apps and Services. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: HardBlock Human Rights Foundation Plus500 Netsuite Shopify Vanta References to any third-party products, services, or advertisers do not constitute endorsements, and The Investor’s Podcast Network is not responsible for any claims made by them. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
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You're listening to TIP.
Imagine a company that owns the exclusive commercial rights to a sport with 800 million fans globally.
Not the teams, not the athletes, just the right to broadcast, promote, and monetize every single race for the next 86 years.
That company is Formula One Group, a subsidiary of Liberty Media.
And here's what's wild.
They only host 24 events per year, fewer races than most sports hold games in a single season.
and yet they're generating billions of dollars in revenue with over 24% free cash flow margins.
But what really caught my attention is just how durable this business actually is.
While most investors were sleeping on it, F1 has compounded revenue at 70% annually since Liberty acquired it in 2017,
while being a relatively capital-light business.
And today, we'll find out whether a 75-year-old sport that most North American investors completely ignored
until Netflix's Drive to Survive series came out can actually deliver the kind of returns that
justify owning it at current prices or whether you need to wait for Mr. Market to panic again
for the math to work.
Since 2014, with more than 200 million downloads, we have interviewed the world's best investors,
studied deeply the principles of value investing, and uncovered many compelling investment
opportunities. We focus on understanding businesses and intrinsic value, investing accordingly,
and sharing everything we learn with you. This show is not investment advice. It's intended for
informational and entertainment purposes only. All opinions expressed by hosts and guests are
solely their own, and they may have investments in the securities discussed. Now for your hosts,
Sean O'Malley and Kyle Greve.
Hey folks, today we continue our quest.
of hunting for intrinsic value by looking at one of the most popular sports in the world.
No, we are not talking about soccer, cricket, or tennis.
We are going to look in depth at F1 racing,
which is a sport with over 800 million fans worldwide,
which is just absolutely mind-boggling.
That's right, Sean.
I mean, that stat just blew my mind as well.
But there's other things that also blew my mind.
So first is that this is a sport that hosts an absurdly low 24 events a year,
while generating billions of dollars in revenue, not only for its owner in Liberty Media Formula One,
but also for the individual teams that are involved in the races.
Number two, the events are ginormous.
You can think of each of them as basically being their own Super Bowl,
but instead of it being just once a year, you get it two dozen times.
And some of these events have also massive draws of over 450,000 in their live audiences.
And the next, you know, the sport has this extremely deep and rich history going all the way back to 1950,
which really makes it a sport that has these incredibly loyal friends that stick around,
for a lifetime. And then lastly, you know, although this isn't a new sport, it just continues to
expand incredibly rapidly. So this was an interesting fact. Its fan base has grown by over 63%
cumulatively since it was acquired by Liberty Media in 2017. Now, another stat that caught my attention
was just simply the value that F1 has delivered under Liberty's ownership. The number is simply
no lie. And they've exceeded the index returns by a nice margin here since the end of 2020.
I'm honestly not sure I'd ever heard of F1 until a few years ago. And I don't know if that's
embarrassing to admit, but it really came on my radar when that Netflix series about it came out. And then
suddenly it was like everybody was a fan of F1. It felt like. And then you had the Brad Pitt movie on
F1. And that probably taught me at least some of the basics of how it works. And then I guess in another
way, it's something I've kept an eye on from a distance as a Ferrari shareholder, since F1
racing is such an important part of their identity as a company. But the thing is after having studied
really a number of publicly traded sports companies in the last two years, from the New York
Knicks and Rangers to Manchester United. What does stand out to me about F1 is that unlike
many other sports leagues and franchises, it generates a ton of free cash flow. I mean, over
24% cash flow margins. That's right. So, Sean, I will admit to our audience as well, I'm not a
huge F1 fan. I think my first really big introduction to it also was from the F1 movie with Brad Pitt,
which was fantastic. But, you know, getting back to kind of sports teams here, you know,
I've always had a low opinion of sports teams as an investment, simply because the sad fact
is many of the sports franchises, they're just simply poor business decisions, at least in
North America.
You know, here, owning a sports team is basically just the saddest symbol.
It doesn't really, you're not really going to derive cash flow out of that asset.
So I remember briefly looking at the sale price of the Boston Celtics and the National
Basketball Association as a big fan of basketball, as I know Sean is as well.
So it ended up selling for $6.1 billion.
Now, according to Forbes in 2024, they did just.
$450 million in sales with $116 million in operating income.
So this means the purchase price was over 13 times revenue and 52 times operating income.
Now, I don't know about you, Sean, but this doesn't really exactly scream out to me that
it was a great price, especially when you consider that this isn't going to grow like some sort
of early stage SaaS business that you can still buy for cheaper multiples than it went for.
No, it's not a screamingly good price.
And that was like the same thing I found when I looked at Madison Square Garden Sports Company,
Tickory MSGS.
really the only investment narrative to be had is based on this hope that as a trophy asset,
you can sell sports teams for higher and higher prices.
And if you can then get access to the ownership rights at maybe a discount to what somebody
like Forbes would estimate the valuation to be, you know, for the next billionaire who wants to come
and buy it, well, maybe there's some upside there.
But that is not how you and I think about intrinsic value, at least in the sense of intrinsic
value being derived from future cash flows. There's a pretty big disparity between the valuation
implied by the prices paid for trophy assets and the actual intrinsic value based on cash flows.
And so, yeah, I think these sports teams, at least in North America, carry very hefty premiums
often, as you kind of alluded to, and they're usually valued on revenue multiples that would just
make any investment completely unattractive for cash flow purposes. But not to get off track, because F1 looks
like a business with a very good franchise behind it. It does, however, have somewhat of a complicated
capital structure. So why don't we start there? That's right, Sean. It definitely does. And for any
listeners who have followed my episodes on John Malone, you're probably not surprised at all by this,
that it has a complicated capital structure. So John Malone, who was outlined in Thorndyke's
exceptional book, The Outsiders, is just simply one of the best executives walking the earth.
But he also understands these complex deals, probably better than anybody. So it's really just
that much of a surprise that F1 started simply as a tracking stock. So this means that it used
to be impossible to own F1 outright. So basically its parent company, Liberty Media, owned it outright,
along with several other assets. Now, the reason they use this tracking stock is basically to allow
investors to view the performance of individual assets under the Liberty Media name. So up to the end of
2025, if you bought F1's tracking stock, you are still a shareholder in Liberty Media. Now, to further
complicated things, the tracking stock actually had three symbols. So it had F-O-N-A, who very weirdly
spelled F-W-O-N-A, which has some voting rights. It had F-W-N-B, which were basically shares that
were just held by insiders, which had large amount of voting rights. And then you had F-Wonk,
which had no voting rights. Now, I'm going to say right off the bat that I'm not really a fan
of tracking stocks. Well, I really do think it's an interesting idea to do them for
conglomerates, maybe just to better illustrate its assets on an individual basis. My problem is
simply that there's a really good chance that I'm going to like the tracking stock a lot more
than the parent company. And therefore, even if I like the tracking stock, there's essentially
no world where I'm going to actually invest in it, as it would require me to understand the rest
of the assets under the parent stock as well. But in this case, I appreciate it very much
because Liberty basically cleaned up the share structure in December of 2025. And now if you own
Formula One group via Liberty Media.
You just own two primary entities in F1 Group and MotoGP.
So I think we should linger on this idea of tracking stocks because it's not something
that I was otherwise familiar with.
But after reading up on it a little more, my understanding is basically just to put it
again, that these are shares issued by a parent company to mirror the financial performance
of a subsidiary.
And then the parent company retains ownership and control, but the tracking shares give direct
exposure to investors to that high growth segment. And so anyways, that's what we saw with Formula One
group. And this is something you used to see much more often in the 1990s. And today, I think it's
much more common to just do spinoffs where a segment is free to trade publicly as an independent
company. So Ferrari, for example, was actually a spinoff from Fiat Chrysler. But before I get lost
in another Ferrari tangent, I want to focus on the business behind Formula One. Sports franchises,
intuitively, I think is obvious to people have a number of different ways of making money.
But let's go through what are those primary factors.
Is it ticketing?
Is it merchandising?
Is it TV rights?
Is it all of the above?
What really moves the needle?
That's right, son.
So they definitely have a multitude of different ways of generating cash.
So Formula One group basically holds the exclusive commercial rights to the Federation
International de la Automobile FIA and the F1 championship.
So this gives them access to revenue from three.
primary sources. So the first one's race promotion, which makes up about 27% of revenue. Second is
media rights, which makes up 31% of revenue. And then you got sponsorship, which makes up 22%
of revenue. The remainder comes from other revenue segments, which I'll detail here shortly.
Now, F1 Group has the exclusive rights on a 100-year contract, which ends in 2110. So this is a business
that is just basically very hard to disrupt as long as you think that F-1 is going to exist going
forward. We've got another 84 years before we have to worry about the contract rolling over. And I think
even in the most academic equity research papers about intrinsic value and internal value assumptions,
I don't think I've ever heard anyone seriously underwriting risks that are eight decades away
from the current stock price. So yeah, equity duration is usually something more like three decades,
with the point being, I think it is safe to say. We don't need to worry too much about this
hundred year contract. And yeah, that's a pretty valuable asset for them to.
control, but it is an important thing to understand. So let's go through these revenue items
for F1 in more detail. Yeah. So let's start with the race promotion segment first year. So
F1 grants the right to host, stage, and promote F1 events. Now, these are contract based generally
on three to seven year contracts. Now, to the benefit of the F1 group, these contracts also
have an annual fee escalator to track the consumer pricing index, which basically means that they can
increase prices by up to 5% per year, which is excellent as an inflation hedge, especially in
times like we're having right now. Now, the customers in this segment are usually owners of racing
circuits, local and national automobile clubs, special event coordinators, or even governmental
bodies. The race promoters generate revenue from ticket sales, concessions, secondary hospitality,
and sponsorships. Now, this is really nice for the F1 group, as they actually end up outsourcing
a lot of the hard work that's involved in selling tickets to these events to other people. Then they
just take their cut of profits. Next up is media rights. So basically any time F1 is broadcasted on TV or some other
content platform, they're simply just getting a cut. This includes literally everything, not just
races, but also practices, qualifying sessions, interactive TV and digital services, repeat
broadcasts, and even highlight reels. So similar to the race promotions, these deals are also
on multi-year contracts, generally lasting a little bit shorter at three to five years.
Now, to put it simply, basically any time anyone watches anything regarding F1, F1 just collects
a toll fee. So there are three distribution methods that someone would take to do this. So the first
through broadcast TV, which is kind of traditional. So if you have a cable package, F1 content may be
available to you. Second is premium and pay-per-view broadcasts. And third are through F-1 TV,
which is their subscription-based service that includes things like races, documentaries, TV shows,
and even archived footage. Now lastly here are sponsorships. Since F-1 has such a large customer
base, you can probably imagine just how powerful it is for potential advertisers. So for F-1
events, F1 group sells sponsorships for trackside advertising and race title sponsorship. Sponsors
can even achieve status as global partners and or official suppliers of F1. And contracts for
this business segment range from about three to five years and they're on a fixed term agreement.
The great thing about ad revenue is that it usually comes at a very high margin, right?
You need some salespeople to nail down the deals, but a good enough product sells itself.
And F1 absolutely falls into that category.
But you also don't want to be too dependent on advertising.
Ad budgets are one of the first things that get cut during economic downturns, right?
You'd rather cut your ad budget than have to lay off 10% of your staff.
And so in pretty short order sometimes, the rates that advertisers are willing to pay can fall dramatically.
So it can be a very cyclical business, which is why I actually think it's a very nice that F1 has these multi-year fixed contracts in place.
And so maybe they're giving up some upside in terms of the maximum possible price that they could
charge for sponsorship rights in the good times. But they're also importantly hedging their
downside. So I really like how the F1 group has set itself up for success here. And each of its
revenue segments are recurring in some way with contracts spanning multi-year periods, like I mentioned.
And then with F1 having been around since 1950 and you have this expanding customer base,
it's hard to see how the business won't continue to trend toward growth, right?
It certainly doesn't seem to be at risk of decline.
Different forms of racing have been popular since the Romans and earlier, I'm sure.
So there's not a lot of terminal value risk here where I would be worried about the long-term
popularity of the sport.
At this point, it's pretty safe to say F1 is not a fad.
But as we're thinking about long-term risk, let's just talk about moats.
How does F1 defend itself against potential competitors?
and are there any potential competitors?
Yeah, so this is the fascinating part of both the business.
So like you, Sean, I'm a huge admirer of Google.
But one of the risks with Google, which I know you aren't too concerned about right now
and neither am I, is just how AI is going to disrupt Google's search function,
which is directly related to its ability to advertise to such a large audience.
Now, where F1 defers from Google is simply that its customer base is very sticky.
And given how the customer base is, you know, based on a sport,
AI disruption is simply just not really a concern for losing audience members.
So let's get started with arguably their biggest moat, which is, I think, corner resources.
So simply put, they're the only entity out there with the rights to F1.
Nobody else can touch that.
And they hold this right, like I said, until 2110.
This contract gives them F1's IP and commercial rights.
Now, this is a resource that would be highly sought after by pretty much any competitor,
but it's completely unavailable with little to no chance that F1 group I think will ever give
it up unless, you know, they got the right price.
And next up is brand.
So F1 has a 75-year track record.
It's a sport with a long and story pass with a number of very intriguing characters.
It's an interesting sport because not only do the racers make the sport, but because the teams have so many people working behind the scenes, there's just so many people such as engineers or even the team owners themselves, which make for a great storytelling that F1 can then monetize.
And F1 has engineered a premium feel to its events, which helps attract a lot of high net worth individuals, which is also very, very good for its pricing power.
Now, F1 has some degree of network effects as well.
So it's no surprise that during the time that F1 group has been in existence, its viewer base
has expanded quite quickly.
And not only has it expanded its user base quickly, but it's also monetized its fan base
at a very high rate, compounding revenue at about 25% per annum since 2020.
Now, a big reason for this is that as more people consume the product, the more content
can be created, which then attracts even more people.
So we've seen this recently with the F1 movie, which Sean and I already discussed, as well
as that Netflix docu series called Drive to Survive.
Yeah, I think with sports, you know, the thing is, in theory, they're competing with all
forms of entertainment, right?
Anything that takes eyeballs is a competitor.
But also, I don't know how you could directly compete in any kind of meaningful way with
F1, given the lengthy contract they have and just the, you know, the entrenched popularity
of the sport.
But if I were going to play devil's advocate here, I do know that F1 has a long history of dealmaking.
And things have changed a lot.
in the sport over the years. And there's also a lot of different entities at play here and
different agreements between the FIA and the team owners. So how about we unpackage that a bit more
as we try to understand, you know, what really the competitive picture is and how it all fits
together? Yeah. So there really are a lot of parties here. So from an outside perspective,
I think the deal they have now seems to be in the best interest of everyone involved. So F1 has
at times been very, very overly convoluted. For instance, there's been times where certain
teams have threatened to just not show up at events. So obviously this would be very harmful to the
promoter if for instance, let's say, you know, Ferrari decided to skip an event as they have this
huge and long history even outside of F1. So former used car salesman turned billionaire Bernie
Ecclestone was a person who really brought the teams together and brought cohesion to the
sport. So someone argued that he made himself rich at the sports expense, but you know, given how much
the sport has grown, I'm not sure that there's many owners that are complaining too loudly about that
today. Now, just like many other great businesses that we cover on the show, regulation seems to be a
similar concern. An F1 group, unfortunately, is no different. So from 1981 until 2012, there were
successive Concord agreements which govern the relationship between F1, the FIA, and the teams.
Now, after this agreement expired, F1 entered into individual agreements with each team. This
guaranteed each team's participation in the F1 championship until the end of 2020. Now, there was a new
Concord Agreement signed in 2020, which extended it until 2025.
Now, from what I can tell, these Concord agreements are negotiated every five years.
So the 2026 agreement was just signed last year and I expect to continue seeing these agreements
signed in successive five-year periods.
The Concord Agreement's function is basically to maintain the participation of the F1
teams at the F1 championship events, as well as providing a prize fund for the teams based
on their performance in the Constructors Championship.
Now, for anyone wondering what's the difference between the F1 Championship and the
Constructors Championship, because I didn't know this before.
So the F1 championship is basically individual-based.
So the single driver with the most points wins the F-1 championship.
Now, the Constructors Championship is more based on the team.
So each team has two drivers, and the team with the most points from both drivers
wins the Constructors' Championship.
I don't know.
You're starting to sound like an expert on F-1 to me, Kyle.
But there's lots of layers of agreements here that you have to wrap your head around.
It's a little head spinning.
And, you know, I'm not sure I have a ton to really add without being so well.
versed on F1 history, but it is interesting because in a way it reminds me of what we've seen
in professional golf. The PGA tour had a monopoly for a long, long time, and it just seems
self-evident that it was in every golfer's best interest to continue competing on the PGA
tour, because you'd be losing out on money if he didn't. And so all the top players played the
PGA, and it created this flywheel that is self-reinforcing. And so that makes it nearly impossible
for some sort of upstart league to attract the top talent.
that creates a flywheel big enough for them to start pulling business from the PGA,
unless that Upstart League has functionally unlimited capital backing it and is not sensitive to
economic returns. And people might know where I'm going with this. Not to spoil anything,
but that's exactly what happened when Saudi Arabia came in and poured hundreds of millions of
dollars into building the live golf tour as a competitor to the PGA. And, you know, they actually
had a ton of success for a period of time. You had a number of the world's biggest golfers jump ship.
to join Live, where, at least in the beginning, they could make much, much more money, right?
The Saudis were waving mind-numbingly big checks over these guys' heads.
And long story short, the Live is now starting to implode.
It never really got to a critical mass.
And so there are rumors that it can really only afford to operate for another year.
And I don't know.
I mean, that's speculation.
But the takeaway for me is, first off, to challenge a business like the PGA or F1,
you need an obscenely well-funded entity that's,
probably motivated by factors beyond simply economic returns on capital. And that's what it takes
to threaten these kind of agreements and pull talent away. It's a very specific risk to have to worry
about. But obviously, we did see that happen, at least with professional golf. But when that competitor
comes along, it's still very hard to succeed, even with nearly infinite money, right? If oil money
was not enough to disrupt the PGA long term, then I can't really fathom who could afford
to do so, right? And that's probably a decent comp in a way for thinking about how entrenched F1 is.
But on another note, F1 group is interesting to me because while it doesn't own the teams in F1,
which I imagine are very valuable, for some reason it carries a decent amount of debt,
about $5 billion worth for context. So that's just something I'm trying to wrap my head around.
How do you think about F1 group's financial health and maybe their capital allocation behind
that debt? Yeah, so F1 most definitely is a cost.
sports, especially for the team. So an F1 team on average is worth about $3.5 billion and generate
$700 million in revenue. Now, the teams have a spending cap of approximately $170 million and could
easily actually outspend that, but they have these intentional caps to prevent teams from having
too big of a technology lead over other competitors. But the F1 group does carry quite a bit
of debt like you just mentioned. So we have to keep in mind that the F1 group is also composed
of another entity, MotoGP, which I haven't discussed very much today and won't just because I don't
find as interesting as the F1 group. But let's get into that in a little more detail. So Formula One's share
of debt is about $3.4 billion. And currently they're generating about $946 million in their KPI
called Operating Income before depreciation and amortization or OIBDA, or just OIBDA, which to me seems
very, very similar to EBITDA. So, you know, they're adding back the usual suspects to operating income,
stock-based compensation, depreciation, amortization, and impairment in acquisition costs. Then they have a specific
item for their business in the Concord incentive payments. Now, I'm going to say here, I'm not a
huge fan of these adjustments because as an owner, you know, a lot of these seem like real cost to me,
similar to EBITDA. In order to run this business, you still have to compensate talented people.
You still need to have to spend money on CAPEX to build things out, which obviously is going to
add meaningfully to depreciate an amortization, which is likely to continue to grow. And then the
incentives for the Concord incentive payment, I mean, these are payments that you have to pay out
to the individual teams on an annual basis.
You're not going to be able to run the business without doing that.
So to me, adding that back in just doesn't really seem like it makes a lot of sense.
But as long as banks see this as a proxy for cash flow.
And again, given the numbers that are offered, it's unfortunately just kind of the easiest
thing that we can use to look at a proxy for cash flow.
The F1 group is probably just going to continue using it because obviously if banks are
willing to give them money based on it, then there's no reason to really switch things up.
Now, for listeners that are unfamiliar with John Malone, he essentially invented EBIT
So he knows how to train investors and bankers to think like him when it comes to cash flow generation.
So I assume this is probably a big reason that they focus so much on this KPI.
Now, interest expense is currently $249 million annually.
So if we use Oibda, they have a coverage ratio of about 3.8.
And if we use the classic Ebit to interest expense, that drops to three times.
I got to admit, I've heard a lot of ad back jargon.
Oibda is a new one for me.
But just looking at the ad backs that management includes from metrics like EBITDA,
or even just reporting EBITDA in the first place, since it's a non-gap figure,
I think that can be pretty revealing of how a company thinks about things and their shareholder
friendliness, right?
There are definitely instances of this may be being done less egregiously, but then
there are other times we were thinking, like, does management think I'm stupid?
It's almost insulting at the extremes that they believe they can convince investors the
business is so much more profitable than it actually is by excluding all these legitimate costs.
and you just outlined maybe a few of those, Kyle.
And I don't know to the extent that that is the case here,
but it's really never a great look, right?
If you're a fast-growing tech company,
maybe I can sympathize with the argument as to why certain adbacks need to be made
because those costs are disproportionately affecting the company
when it's at an earlier stage,
but won't be as much of an issue at scale
and you're trying to think about some sort of normalized valuation down the road.
But that is not really the case here with Formula One Group.
And anyway, just to get back to my previous question,
And since F1 Group does not own the teams, I'm so wondering, it's not clear to me, why does it have such a large debt load?
Yeah, so I think this is a multifaceted answer.
So I see kind of these five different areas.
So the first area is through financial engineering.
So Liberty Live Nation was spun off at the end of 2025 and placed about a billion dollars of debt onto F1 group's balance sheet.
And the next one up is into the core operations of F1.
So think of things like logistics, media production, and IT infrastructure.
Then you have team payments, like I said, and the prize fund distributions.
Third is the Las Vegas Grand Prix.
So this is the only race that F1 promotes internally and therefore they should have higher costs.
Now, they have to develop and maintain the circuit and paddock facilities, which are basically
their hospitality offering, as well as ongoing operational costs.
Now, on top of this are organic growth in digital streaming and academy operations.
And then finally, and this is probably most important, is simply the Moto GP acquisition.
So this was funded with cash, stock, and loans.
And the total acquisition cost was about $3.7 billion.
Now, Sean, I know you're a massive Netflix supporter.
So am I.
And not only that, but it's one of the larger positions in the intrinsic value portfolio.
So you know how much money can be spent in streaming content and infrastructure.
Now, while F1 TV is nowhere near the same scale as Netflix,
they've actually seen quite a bit of success in this area of their business.
And since content needs to be consistently added to the library,
that continues just driving the value of it, adding new subscribers,
and it helps keep existing subscribers interested in the content.
But as you know, they're going to have to keep investing in that area of the business
to allow it to generate incremental revenue growth over time.
I'm definitely a longtime Netflix user and unfortunately only a recent investor
because the business was right in front of my eyes, literally, for many years before I appreciated
its advantages and potential.
I was able to actually build a position while the stock sold off over concerns about the proposed
Warner Brothers deal because I just liked the business with or without Warner Brothers.
And I guess I got lucky because then the stock jumped because the deal fell through and
apparently the market was relieved.
But ironically, I would have loved to see Netflix own the IP to Game of Thrones, Superman,
Harry Potter, Lord of the Rings, The Matrix, Looney Tunes, Scooby-Doo.
And the list goes on.
I think there's a ton that they could have done with that IP for decades and decades to come.
But alas, all of that is going to paramount.
I do like, though, that Netflix has had success making its own IP, Stranger Things, Squid Games, House of Cards, come to mind.
Those are all Netflix exclusives.
But I'm taking us off topic again, aren't I?
You are, Sean.
And I will also say that I'm a huge fan of Netflix as well.
It's by far my favorite streaming service.
That's the one that I would be the last one to cut if I had to make a choice.
But let's get back to F1 TV here.
So I personally, I'm not a subscriber to F1 TV, but I do have a couple different sports
subscriptions that I am subscribed to that would apply to my own user experience.
So the first one is one called Flow grappling, which probably no one's going to be
familiar with, which I'm no longer a subscriber to.
This is basically one that I subscribed to that had professional jiu-jitsu matches, which is
something I have a big affinity for, and they aired them live or they had replays.
Now, for this product, I felt like it was a little.
little overpriced at $250 a year. And I just didn't think the product was good enough for me to keep
buying. And I also had some insider information on the business and I just didn't want to
continue supporting them. And the next one that I really like, I love, is DeZone. So DeZone is actually
a customer of F1. Now, while I've never watched a second of F1 on DeZone, I've been an active
subscriber during the NFL season for many, many years now. And I have no plans on stopping into
the future. Since I'm such a big NFL fan, and since in Canada, there are very limited ways to get
access to every single game in a legal way. DeZone is basically the best option you have. I also like
DeZone as they have really good customer service and the streams they offer are all very, very high
quality. I get access to literally every single game I want during the regular season and the
playoffs. So as a fan of the NFL in Canada, it's a simple decision to use DeZone to continue watching
the NFL. If I was as avid a fan of F1 as I am of NFL, there'd be a very, very good chance that
I'd also pay for F1 TV as well. Now, during my research for this episode, it appears that Apple TV
subscribers only in the U.S., unfortunately, will actually get access to a number of F1's offerings.
Well, it sounds pretty promising all around, and the company's been able to grow consistently
for the last few years. You might say it's in some sort of growth mode, but also it's probably
fair to say that we prefer businesses generally that can grow with internally generated cash flows
rather than relying on external financing and debt. And so will it be feasible in the near
future for them to rely less on debt or are they going to have to keep rolling over debt or issuing
new debt to fund the business? Yeah, I couldn't agree more with you on that debt aspect, Sean.
But for listeners that follow businesses that I really like, you know, they probably know that I
like serial acquires. And one of the hallmarks of serial acquires is that intelligent use of debt,
provided they have more ideas than internally generated cash flow. Now, the thing about F1 group is
that aside from F1 and MotoGP acquisitions, they're not a serial acquirer. If you look at the
historical numbers, they're quite ugly. Before the Liberty Live Nation spinoff, the business was
highly, highly leveraged. For instance, in 2017, their leverage ratio was 7.4 times. And as I mentioned
earlier, it's now below four times. But looking forward, provided they aren't planning on buying
some other massive racing organization, which I guess you probably can't rule that out,
I think there's actually a pretty clear path to them continuing to significantly pay down debt. So
in full year 2025, the business generated over 900 million in operating cash flow up from 567 in
24. So they're clearly doing a really, really good job of generating cash. Now, we already covered
their OIBDA and their debt situation, but if F1 wants to continue growing, will they need to
finance? And, you know, that was your question. And I think it's a great one. So current annual
interest expenses are running around $260 million. So as of now, they're very, very safe, but over
the long term, they have a few different instruments running, but it feels like it's pretty, pretty
easy for them to pay it off, given, you know, the long term nature and the forecast of their future
cash flows. So in 2027, they have a 475 million convertible note that will likely convert to equity.
Currently, the cash position is about $1.1 billion down from over $3 billion before the Moto GP
acquisition. So provided the Moto GP acquisition works out well, I think they're in a pretty
good spot. But given how much leverage the business has, my guess is they're going to continue
to extend maturities and probably play around with favorable interest rates whenever that's possible.
That seems manageable. And it should come down as they continue to grow their cash flows.
But there's this quote, I can't help but share from Buffett that you've probably heard.
And he goes, I've seen more people fail because of liquor and leverage, leverage being borrowed
money. And I like that metaphor because liquor does remind me of debt in many ways.
A little bit of liquor can make a good night into a great night.
Too much liquor and you're going to have some problems.
And leverage is exactly the same way.
So the business looks reasonably safe for now.
But there are these headwinds for the business in 2026 that it's facing.
and that's namely around the conflicts we've seen in the Middle East, right?
That's correct, Sean.
So F1 announced on March 13th that they would actually cancel two events in Bahrain and in Saudi Arabia.
So that's actually going to cut their races from the normal 24 down to 22.
So had there been enough time, they probably would have been able to actually replace those events with a different geography.
For instance, I know from what I read, F1 was looking at places like Portugal and Italy as potential replacements,
but unfortunately, they just didn't have time to replace.
these races as they were happening in April. Now, I want to get to the economics of this development.
So in 2025, race promotion generated over a billion dollars. But the races aren't all built the
exact same. So, you know, you simply can't divide a billion by 24 to get the revenue
generated from each race. So from what I was able to find, Bahrain and Saudi Arabia are especially
large F1 events. It's hard to know exactly how much they generate, but I've seen estimates ranging
from 115 million all the way to 200 million in revenue and about 40 to 80 million in EBITDA.
So losing those two races means that basically just gets completely wiped off the map.
So my assumption is that these estimates include the hits on sponsorship and media rights as well.
Now, luckily, F1 is well diversified on a global scale.
So, you know, they have events in Canada, Japan, the U.S., Europe, Asia, South America, and, of course, the Middle East.
Now, it's also worth noting here that they do have events in Qatar and Abu Dhabi in November and December of 2026.
So if the conflict were to expand or worsen, I think there's actually a real chance that these two races could theorize.
be canceled as well. But my guess is that given what has already happened, hopefully they're
already looking for a potential alternative host locations for those events to decrease any future
risk. Now, unlike Bahrain and Saudi Arabia, they have a lot more time to prepare.
Well, it's good to have that global diversification, but, you know, the best case scenario would
be that you don't have these races being disrupted at all. And obviously, that's beyond their control.
But let's look at the potential of the business here in the future. It's grown incredibly well,
with a revenue cage of over 24%.
And it's an impressive number given how long the sport has been around.
So that begs the question, what kind of growth does this business offer to investors looking forward?
Yeah, I think this is where the business gets really, really interesting because, you know,
I think it's really clear that F1 as a sport has done very well over the years and maybe even better
while part of the Liberty ecosystem.
Now, there really are multiple growth areas, but first I want to focus on just how big they currently are.
So as of their 2025 presentation, F1 has by far the largest average attendance at 271,000 people.
In second place, is their other racing promotion, MotoGP, at only 152,000.
So where they can probably grow is in their social media footprint, as I've shown here.
MotoGP is currently fourth and F1 and 6th.
But even more exciting than this is probably the multiple growth levers that they have access to.
These are things such as the creation of additional races.
So like I mentioned, they average about 24.
But, you know, there's growth opportunities going around all over the place.
Once I've seen touted are Africa and expansion in Asia.
So that means, you know, could they get to 26?
That doesn't really seem like a target that's out of this realm of possibility.
Next up, you have the renegotiation of media rights.
Sean, you did a really good job of basically breaking down how you actually thought
that the fact that they kept those longer fixed rates was actually a competitive advantage
because it allows them to take advantage of keeping these partners invested even when
things go bad.
So I think that's one really, really good growth lever that they have.
Next is scaling their Las Vegas F1 event, which is quite new, which has started in
2023.
They're going to probably be able to continue scaling F1 TV and their subscribers as well as
growing their content library.
And then lastly, you have just sponsorship pricing growth.
So, you know, I'm really a fan of businesses that have multiple growth levers simply
because, you know, if one of them doesn't pan out, then there's just other ones that you can
double down on.
The hard part about F1 is that they don't really share individual revenue for each of these
groups.
So we kind of have to extrapolate from what they do offer to determine what they do offer to determine
and what's working best.
And I would say what they have made really, really obvious to potential investors is that
their fan count is growing at a very, very high rate.
And they're engaging with F1 in a very meaningful and value accretive way.
So the total season attendance has actually increased from $4 million in 2015 to $7 million in
2024.
Unique web and app users have increased from $35 million to $109 million over the same time
period.
I want to double click on that fan attendance.
How sticky are the events that F1 puts on?
Yeah, Sean, they're very sticky.
So 18 out of the 24 races are actually contracted to 2030 and beyond.
And this means that race promotion revenue segment is unlikely to really move down much until
that time.
And even though races have ranged between 22 to 24 over the past years, they continue
to eke out more and more revenue per event.
So the visibility is quite good here.
I also want to mention that for the majority of businesses, growing into other geographies
is kind of a risky proposition.
One of the bigger holdings in the intrinsic value portfolio is Uber.
And while I agree, the business is great, they actually had one pretty large failure, which was trying to expand in China.
So Uber, which has an exceptional business model, simply just couldn't stay in China and compete with D.D.
And they ended up selling its business in China in return for a stake in DD.
But in F1, global expansion is actually a defining feature of the business.
It's truly a global sport.
And since they target this kind of more affluent fan base, they're simply not restricted by geographical barriers to attract new fans.
For this reason, I think they can find geographies in nearly every corner of the earth to continue hosting live events and maybe even a couple of extras.
So I mentioned that the renegotiations of media rights was also a growth lever, but let me break that down a little bit.
So up until 2026, ESPN had been F1's broadcasting partner in the U.S.
They ended up paying about $85 million a year to the F1 group for that ability.
But given the success of F1 with the movie that they had with Apple, they're actually moving to using Apple streaming services.
to broadcast to both U.S. and international listeners.
And they aren't even keeping that same $85 million a year deal that they had with
ESPN.
They've actually raised that up to $140 million a year.
I think this is an excellent example of the pricing power in their media rights segment.
Well, and they should have some pricing power,
but I guess my worry is we don't want to extrapolate too much from what might have been
some temporary boosts with the Netflix documentaries and with the F1 movie.
I mean, it was a great movie, but unfortunately you don't have hit movies with Brad Pitt
promoting F1 dropping every single year.
So you will probably see some moderation in that pricing power as we move further and
further away from some of these pop culture moments.
But let's discuss the industry that F1 group competes in.
Even though there isn't really anything exactly like F1, as we've talked about,
there is no shortage of other popular racing promotions out there.
There's NASCAR, you've got indie car racing.
And then you have the less popular ones that still draw crowds like drag racing,
the World Endurance Championship.
You can maybe even argue that sailing is a form of racing competition.
So there was a lot of these sports out there that in different ways rival F1 Group.
Yeah, so this actually reminds me of a business that I used to hold, which was Evolution Gaming.
So I remember one of the executives discussing how he didn't actually consider other
gambling companies to be his only competitors, but he also considered streaming businesses
like Netflix and even other social media apps like Instagram and TikTok to really be the big
competitors.
So the point here is that, you know, if you look at F1 through an extremely narrow lens,
it appears like, yes, of course, there's no competition.
There's not, you know, two F1 leagues out there.
But I think when you expand it, there's many, many sports out there that probably
cater even to an affluent fan base just like F1 does.
And that's their competition, even if it's like you said, not even racing.
Maybe it's sailing.
But, you know, let's look at the industry in a little more detail here just to give you a sense
of how it works.
So the first thing that I like to look at is demand and the degree.
of variability that it offers in the business. So on this, I think the live sports industry has
pretty low variability. It's largely recession resistant. Its racing events have multi-year waitlists,
which obviously mean that if there were a recession to happen, at least they have this waitlist
to rely on, which can hopefully at least try to maintain their high audience counts. A few of the
other yellow flags that came up for me are on the variable costs. So for instance, team payments make up
over 36% of F1's revenues.
In 2025, they paid out $1.4 billion.
Now, team payments do have some variability embedded in them.
F1 group doesn't share exactly how these are calculated,
but they did mention that the team payments are baked on F1 group's revenue and costs.
So if revenue and margins were to change,
this would have some effect on the team payments.
A few other yellow flags concerned F1's sensitivity to change in key factors.
For instance, the presence of a single team dominance can definitely affect the audience.
If fans want to watch a product where you want to have a high level of competition and one team is just clearly miles ahead of others, it might be harder to maintain or attract fans.
Other factors are the renegotiations of the Concord Agreement.
Clearly, those agreements must be agreed upon by literally all the parties involved.
If the teams decided that they wanted a larger cut of revenue, it would be very hard for F1 Group to say no, as they actually need these teams to show up to create a viable product.
We've talked about how the business has significantly expanded its customer base since the
employee acquired F1.
And if we look at this from an industry standpoint, are you seeing any weaknesses in growth,
right?
For instance, is this growth sustainable?
Is it going to decline over time?
What is kind of the long-term trajectory that you see for this industry as a whole?
Yeah, I'm really glad you asked this, Sean.
So there's a mental model that I like to use whenever I'm looking at a new business.
so I call it covert cyclicality.
Now, it's basically very simple.
It's a way that forces me to spend some time thinking about a business
and whether there is cyclicality embedded in a business
that I or the market might be overlooking.
Now, I've unfortunately been bit by this before,
so I prefer to not hold businesses that have covert cyclicality.
Now, in terms of F1, you're completely right
that I think they've grown very, very well under the leadership of Liberty.
As I mentioned earlier, they've grown viewership by 63% since being acquired.
Now, I would be very, very surprised if they ever,
have a 10-year period again where they even come close to this growth rate. Now, to understand that
growth, we have to look at some of the drivers that contributed to it. So I think, for instance,
the Netflix series Drive to Survive created a ton of new F1 fans, especially in the United States.
This series, which came out in 2019, is now in its eighth season. The show just did an exceptional
job of opening F1 to the world and to Americans, which was a massive tailwind for attracting
new fans to F1, which I think made a big contribution to that 63% growth. But, you know, I also
don't think F1 is this kind of commodity type product where demand is going to drastically change.
I would say a lot of the fans that they've attracted are probably permanent, but we'll definitely
have to monitor that going forward to just see how it plays out. And if we switch from short-term
tailwinds to short-term headwinds, there's one particular area that I find really interesting,
which is the move towards electric cars and social governance. So there's another league called Formula E,
which uses electric cars. And as far as I can tell, F1 Group has no ownership stake in Formula E.
So, you know, I still don't really see it as a major concern.
But part of what makes F1 so interesting is just the raw power of its cars.
And switching to electric cars would certainly degrade the performance of the cars,
creating a much different product that I don't think they're in a huge rush to try to chase.
One other thing I remember here was I was listening to F1's episode on the Acquired podcast
and they brought up that the actual emissions from an F1 race are really nothing
compared to the logistics of actually moving around the equipment.
So in Europe, they don't need planes.
The equipment is simply shipped using 300.
That's correct, 300 trucks.
They mentioned that if you line these up at a straight line, it would be five kilometers long.
Now, Acquire said that in 2019, the logistics operations contributed 64 times the emission, as the races do.
Now, keep in mind if they compete internationally, they have to have an armada of large aircraft just to move the equipment around.
Gosh, that is a lot of carbon emissions.
But, you know, let's chat a bit here about customer loyalty because I know that's an area
you like to spend time on when you evaluate a business. And with a business that is growing
its audience, that's such a high clip, the loyalty of its customers is going to be key for them
and being able to monetize their business going forward. So how do you think of this for F1? How strong
is the loyalty? That's right. So since F1 has grown its audience so much, it would most definitely
be very important for investors to have some more insights into just why their customers stick around.
Now, to do this, I like to use a framework that I learned from reading Hidden Monopolis, which
was a book that I did an episode on back on TIP 744.
Now, the basic framework is to view customer loyalty through three different areas.
The first is through base barriers.
Base barriers basically discourage customers from replacing their current products and keeps them
loyal to the business.
Next, we look at exit barriers.
This barrier forces you to answer the question.
Is it difficult or easy to replace the existing product with an alternative supplier?
And third are entry barriers.
This is how customers would view entering into a different customer's product or service.
If they view the entry barrier from switching as being insurmountable, they're just simply
unlikely to switch.
Now before I measured this for F1, my assumption was that it would probably have a pretty
high customer loyalty metric, which I'll refer to as the MOTS score index or MSI.
So you can see the numbers right here.
Now, this one was a little bit of a harder one to score simply because F1 has a lot of
multiple customers in my view. You know, you can look at it from the standpoint of number one,
their fan base who attend their live events or stream them digitally. You can look at it from the
F1 team's point of view. You can look at it from their advertising partners point of view. And then you
can look at it from the media partner's point of view. So, you know, I think scoring this for each
party is mistaking the trees for the forest. So a score this high is quite good. But again,
I had to measure it holistically and not from the standpoint of any single party. For instance,
if we look at one criteria, high cost of failure, it's obvious to a fan that if you,
something like the F1 app didn't work and they had some technical difficulties, it's pretty
unlikely that they're going to make any difference to a fan. They might choose to complain to F1.
They might cancel or keep their subscription, but the cost of failure is incredibly low. But if you
looked at it from a media partner, such as Apple TV, if they switched from, say, F1 and NASCAR,
chances are they wouldn't get the same amount of value from a NASCAR partnership than that they
would get from a partnership with F1. So, you know, obviously that would mean that their cost of failure is
much higher. So as you can see from the scores, the entry barrier receive the highest score.
And since F1 is really just a good product that can't be replicated, it makes sense that I think
this would be very difficult for customers to leave F1 and find something that provides them
the exact same value because the product simply is not going to be the exact same. It's not like,
you know, changing where you buy your groceries from. You know, the good and bad thing about
sports is that the loyalty can be pretty blind. On the one hand, there are some fans that are
going out to watch almost no matter what. And from a business perspective,
that's great. That can also mean a lot of suffering. Spoken as somebody who is a fan of Washington,
D.C. sports teams, I feel a bit tormented my entire life. We've had more than our fair share of
bad teams in the last two decades. And yet, D.C. remains a very strong and loyal sports
markets for our teams there. So, you know, if you can cultivate loyalty to a team or a sport,
that is an incredibly, incredibly valuable asset for any sports franchise to sit over.
but I think it's true for F1 too.
And so when we're looking more at F1 and we're kind of working through the progression
of things to think about when we're trying to get to the root of its intrinsic value
and how to understand it, we haven't spoken at all about management yet.
Really other than your mention that Liberty Media was connected to the legendary John Malone.
So why don't we shift gears and talk about management here?
How aligned are management and shareholders?
Yeah.
So before I get into management, I will say I share in your pain, Sean,
as a Vancouver Canucks fan and Cincinnati Bengals fan. We just can't win the big thing. So I understand
the pain there. But I also understand how important it is to have a loyal fan base. So let's get into
your question here about management though. So having done a lot of work on John Malone, I can tell you
that Malone is simply a master at generating shareholder value. However, unfortunately, John is now
85 years old. And I think his years of being, you know, this masterful executive and capital
allocator are basically behind him. At this stage of his career, he's actually just the chairman
an emeritus of Formula One group.
But outside of that, I don't think he's probably super involved in the day-to-day operations
of the business.
Now, I mentioned at the beginning of today's episode that there are two types of F-1 shares.
Technically, again, I said there's three, but one of them's not accessible.
So the F-1B shares carry 10 voting rights per share and trade on the OTC market, but have
literally zero trading volume.
So these are shares that were created to maintain control of F-1 group in the hands of
a few insiders while reducing the likelihood of an activist taking a role.
and trying to shake things up inside of the business.
Now, according to F1 Group's proxy,
John Malone's owns 97% of the F1B shares,
and these shares give them a 49% voting rights.
But outside of that, the insider ownership for F1 shares
is actually quite low.
Their cap table shows percentage ownerships of the F1A and K shares
all to be less than 1%,
and in a few cases, less than 1,000 shares held by insiders.
So we have to keep in mind that F1 Group is not a family organization,
So all the executives and board members got their ownership stakes fairly late in the game.
Now, this would normally be a big yellow flag for me, but given the size of the business and the
fact that it's really only been under Liberty since 2017, I'm not quite as concerned.
Of note, there haven't been any open market buys according to NASDAQ data over the last two years
and all the buys that have been listed have all been execution of options.
I'm not sure I disqualify F1 group as an investment based on what you described alone,
but it's certainly not the most inspiring setup I've ever seen for a company, right?
I mean, it sounds like there are maybe some plausible explanations for the lack of insider ownership.
But yeah, I mean, it's hard for me to get excited about any business where the people running it
don't have really significant skin in the game.
And so maybe things will be better if we look at the compensation program or is management
incentivize with the right KPI's to create shareholder value in your opinion?
Yeah.
So before getting to incentives, let's just start with the base salary.
So on this end, I think base salaries are all actually quite decent.
So their CEO, Derek Chang, made about $2.2 million in base salary for 2025.
Their CFO is making about $850,000 in 2025.
And their chief administrative officer made about $1.5 million in 2025.
They've gradually increased their salaries over the years.
But in terms of base salaries, nothing really sounds the 11,000.
However, we have to look at Derek Chang, their CEO's Stock Awards and Option Awards.
So in 2025, these amounted to $21.5 million and $14.3 million for a total compensation
of $39.3 million, which is very, very high. My assumption on the large option package
is simply to get him, as you said, to get some skin in the game. So next, let's just get back
to your point on incentives and see how he's going to earn this. So F1 Group has a performance
bonus base that's based on adjusted OIBDA, revenue, and free cash flow. The bonuses are paid
based on forecasts that I guess the board of directors makes. So simply put, if you hit those
forecasted numbers, you can make up to 200% of your base salary. Now, these are okay numbers.
I've already discussed OIBDA, so I'm not going to beat the drum on that one anymore. I definitely
like the incentives based on free cash flow, so I'll give them some bonus points there.
The other parts of the performance bonus are more subjective and evaluate factors such as M&A
activity, investments, and management of the split off. Now, as I mentioned kind of a little bit
earlier, at the end of 2025, Liberty Media split off Liberty Live Nation. Now, Liberty Live
Nation owns assets like Live Nation concerts, Ticketmasters, and Quint. They have a very strong
position in live event ticketing and hospitality. But now that that deal is complete, I assume
they're obviously probably not going to be incentivized on that anymore. Now, back to Derek Chang.
Well, I'm definitely not a huge fan of huge option packages.
There are a few features of this package that I actually think are somewhat decent.
So the first thing is that they're actually meant to lock in Derek as a CEO for the very long term.
So most of the equity vests until 2029, 2030, meaning he can really make long term decisions
that will hopefully create value for F1 group over the long term as well as its shareholders.
Now lastly, I wanted to see what other well-known CEOs of comparable entertainment companies are making.
So Tim Cook, who recently stepped down here, he made $58 million annually, I believe, in 2025.
But again, that's a multi-trillion dollar company.
You got David Zaslap, who is the CEO of Warner Brothers Discovery.
He makes $60 to $70 million annually.
But again, that company, 10 times larger than F1 Group.
You got Ari Emanuel, the CEO, I believe, of TKO Group Holdings.
He made $84 million in 2024, but that was a big spike due to a merger of the UFC and WWE.
You got Greg Peters, who I believe is the co-CEO of Netflix.
He made $40 million in total comp in 2023 when he was elevated to the co-CEO.
Then you have the Roku CEO, Anthony Wood, making $28 million annually.
So, you know, it would appear compared to some of these deals.
It's not quite as egregious as when you first see it.
Overall, you know, it's not my favorite.
I'll admit that.
But I at least appreciate the long-term vesting, which at least keeps him on board for an extended period
and hopefully incentivizes him to create shareholder value,
which will increase the value of his options at the same time.
gosh, I'm guilty of thinking probably too simplistically or maybe idealistically at times
when it comes to management compensation.
But I'm just not sure why more companies can't get behind paying bonuses in cash with requirements
that management then use the majority of that cash bonus to purchase stock in the company
in the open market.
And so I love that model.
We very much see it with Berkshire Hathaway.
And it's just so simple.
There's no dilution, but you mandate skin in the game.
and assuming the KPIs are tied to per share metrics like earnings per share that better track
shareholder value creation than just some kind of revenue KPI, then life would be pretty great.
But I digress.
It's something I've ran it about before.
And so you mentioned earlier that a few of the executives were compensated through investments.
And so I think there's a good segue into discussing capital allocation in some more detail,
right, given that the F1 group is really a combination of two entities in F1.
in MotoGP, how would you assess their skills and ability to effectively allocate capital?
Yeah, before I get into that, I will agree with you completely on the options package.
If you agree that Oibda, their metric is a really, really good proxy for cash flow,
then theoretically, they have a lot of cash so they could give off to their CEOs and hopefully
get them to buy in the open market.
But again, like you, I don't want to digress too much.
Let's get into the capital efficiency of this business.
So F1 groups returns on invested capital are very, very low.
Unfortunately, at only 2.5% now, this is normally a massive red flag for me.
But given that it had taken liberty nearly 10 years to get F1 where it is today,
I would expect that these numbers would have improved hopefully over time.
But the problem is it's really tough to evaluate the Moto GP acquisition, as it's only
been in the books for about a year.
So if F1's performance, at least in terms of revenue is any indication, then MotoGP
has the opportunity to be generating significantly more, probably revenue as well as cash flow
many years from now. So just for reference in 2025, MotoGP generated 325 million in revenue
and 38 million in operating profits with about 117 million in an adjusted Oibda. Now, according to
F1 Group's 2025 presentation, MotoGP had been growing revenue at a very, very impressive rate of 159%
kegher since 2022. Now for F1, since 2017 acquisition, revenue is nearly doubled along with Oibda.
Now, they haven't been returning capital shareholders at this time, which I like, given the large
amounts of reinvestment opportunities.
This is where I normally use Buffett's rule of one to evaluate management's capital allocation.
But since Derek Chang, he's only been there for a year and because Liberty Media's balance sheet
is very, very convoluted because it used to hold all of these other assets that are now
split off or spun off.
I think the rule of one is just a pointless exercise at this point.
But let's talk again in three to five years when I think this number becomes much more
relevant. So F1 Group has had permission to repurchase up to $1.5 billion in shares at the end of 2025,
but they just didn't buy any of them back. Since F1 Group has been its own entity, it hasn't made
sense to really do distributions given their debt and their ability to reinvest, or they could
also search for new MNA opportunities. So I'm not expecting them to buy back too many shares or
even do a dividend anytime soon either. I agree with you. It's hard to really analyze the
Moto GP acquisition this early on. But if they can monetize and grow MotoGP's audience, even at a
fraction of what they did with F1, then the MotoGP acquisition will likely be very accretive to shareholders.
But what exactly did they get with this acquisition? What were they paying for?
Yeah. So the MotoGP acquisition, if we use a full year 2025 numbers, actually seems quite expensive.
So they paid $4.2 billion for an 84% stake in MotoGP. Regulators actually blocked the full
ownership rights for anti-competitive purposes. But if we use the 2025 numbers from above,
we would get a post-Sinery revenue multiple of about 14 times and 42 times cash flow for their
84% ownership stake. So this doesn't stream cheap by any means. But given the setup of
MotoGP and the growth that I would assume F1 group thinks it can achieve, I think it could be
well worth it over the long term. You know, I think they're probably going to follow a pretty similar
playbook to F1 with MotoGP, you know, focusing on expanding its reach into the U.S. markets, which is
very, very lucrative and so far has been, as far as I know, very under penetrated specifically
for Moto GP. But we can do a pretty quick comparison with the proposed Warner Brothers Discovery
deal, which I know you're going to be very familiar with. So Warner Brothers Discovery was done much
cheaper than the F1 deal at only two times revenue and 22 times cash flow. But, you know,
MotoGP, as I mentioned, has been growing at an insanely fast rate. And Warner Brothers Discovery in
2025 actually had declines in both revenue and cash flow. Well, so I alluded to it earlier,
but my interest in the Warner Brothers deal for Netflix was more about what Netflix itself could do
by leveraging that IP that came with the deal rather than thinking there's anything particularly
attractive about Warner Brothers' existing business and cash flows. And so you're not buying a great
existing business with Warner Brothers. And so therefore the deal is speculative, which means you've got to
be careful on pricing and media deals historically are notoriously value destructive because
too large of a premium is paid for media assets. And so I was somewhat relieved that the Netflix
deal fell through, at least on Netflix's end, and that they walked away. And it showed that they
weren't desperate. And they had some capital allocation discipline. So I think the comparisons
between MotoGP and Warner Brothers are limited in some ways. But one other question I had on F1 group is,
even though it would appear to be a business that spends a lot on CAPEX for these races and for
infrastructure, it's actually surprisingly low capital intensity. So what explains that? How do you
think about that? Yeah, so just touching on your point you just made there about the Warner
Brothers discovery acquisition, it's funny because when you're looking at M&A, generally speaking,
the winner of that is the person who's willing to accept the lowest return because they're
actually spending the most amount of money. So the fact that Netflix actually didn't
bother trying to chase a higher price. I view that as, you know, kind of a positive. And like you said,
it just simplifies things. You just get Netflix as is. So, but moving on to your question here.
So the numbers are a little harder to make sense of because if you go back long enough,
the numbers actually include CAPEX from investing into assets that are no longer owned by the F1
group. So these numbers for 2025, 2025, 2024 and 2023 were 119,000, 75 million, and 461 million
respectively. Now, the numbers from the last two years, I would say, are probably a lot more in line
with what I would expect going forward. Now, part of that larger spike in 2023 wasn't just because
it was investing in other assets, but part of that was actually due to the buildout of the Las Vegas
Grand Prix, which I mentioned earlier is F1 Group's only internal race promotion. Now, just to give you
an example of how expensive setting up some of these events are, and granted, you know, this was
kind of like a one-time fee, but just to buy the land that they have that race on costs $241 million.
And then on top of that, obviously, they had to develop it as well.
So it's a large expense, but again, hopefully that's a one-time cost.
And now they just have to maintain it over a long period of time.
So if you look at depreciation costs for 2025, they were about $71 million.
So, you know, I think that's probably a pretty good estimate of maintenance cap-backs going forward.
And again, you know, with them expanding and with Las Vegas happening and maybe that number
continues to go up a little bit, but it's obviously not a number that's out of control by any means.
So I wouldn't discount F1 taking the same approach that they did with Las Vegas and maybe some other venue.
Maybe it's in the U.S.
Maybe it's somewhere international.
So if they were to do that, then yes, you might get the chance that their CAPX is going to spike in a year or two.
And then eventually go back to a more reasonable maintenance CAPX number.
But I haven't seen any indication of this happening imminently.
Now, another potential option for the F1 group is to adopt a similar strategy for MotoGP, you know,
purchase land and develop it as new racetracks in the U.S. just to boost its popularity in that
specific geography. Again, this is just speculation on my end, but it's not out of this realm of
possibility. But for now, maintenance cap X is only 1.5% of F1 group's consolidated revenue,
making this a pretty capital light business. I think it's that time on the show where we try to
figure out exactly how much F1 group is worth. And so given the wide moat that F1 group has in some
ways. Maybe you can just go over your assumptions baked into your different valuation scenarios
and how you think about what the company's worth. Yeah, so I'm going to mix in some destination
analysis here and look at F1 group over the next five years. So since the business has these
kind of sticky contracts for all three of its revenue streams regarding F1, it offers a lot of
visibility into the future. For this valuation, I'm going to do this for the entire F1 group as a whole,
including MotoGP and not just F1 for the sake of completion. So I want to start here with my bear case.
So in this scenario, I assume revenue growth declines to about 8% kegher.
Fan growth stalls in both F1 and MotoGP.
I assume a slight compression in EBITDA, which I'm just using as a proxy for their
OIBDA margins at about 24% down from 25%.
I'm also assuming a lower exit multiple, again, due to a lower growth rate.
And I assume a slightly higher debt load, assuming that they don't make any splashy acquisitions,
which could drastically change their enterprise value.
Now, this yields a 2030 price of about $67, applying a 13 times EV to EBIT.
bit done multiple.
So valuation is an art and it's really all about the assumptions that go into it.
So what are the dynamics that would need to happen inside of F1 group for this bare scenario
to play out?
Yeah.
So this assumes that historical revenue keggers for both F1 and MotoGP compressed quite
drastically.
So this is a result of a few different factors.
First is team payments increase as a percent of revenue with a new team coming on board
Cadillac.
The lower revenue growth causes a weakening of F1 group's bargaining power and
they're forced to give up a larger share of revenue back to the teams.
Second is that media rights renewals just underperform.
Broadcast viewers suffer as well as streaming cannibalizes some of their customers.
Third is that sponsorship growth just dries up amid, let's say, global economic weakness.
Fourth is that the Moto GP integration just simply stumbles.
Cross-promotion between F1 and MotoGP fail to materialize and MotoGP margin suffer and
synergies fail to materialize resulting in increased expenses.
And this potentially results in Liberty Media maybe writing down some of the goodwill on that
Moto GP acquisition.
And the fifth year, I have continued race disruption.
So I mentioned earlier that a few of the events in the Middle East were canceled and not rescheduled.
So in the bear case, maybe we see continued unrest in Middle East and unfortunately
maybe somewhere else in the world that we're not even thinking about now.
And they're not able to reschedule, which brings events maybe back down to that range of
about 22 to 23.
It's good to be conservative and to think about the risks.
But there are multiple sides to valuation, right?
and we have to consider the good with the bad too.
So when you're trying to paint the picture here,
what kind of assumptions do you make in a base
and also the bull case for this business?
You're correct, Sean.
I obviously wanted to do the bear first
just to get that out of the way
and make sure that I place a lot of emphasis on it
because as I've learned over time,
the bear scenario happens a lot more often
than you give it credit for.
So let's get to the fun stuff though.
So in the base case,
I'm assuming that revenue compounds at about 12%,
EBITDA margins expand slightly to about 26%, and they're able to pay down some extra debt.
So this gives me a 2030 price of about $171 with a 23 times EV to EBTA multiple.
Now, the assumptions here are all tied, again, with similar things to the bear scenario,
obviously just in a brighter light.
So the first one is that team payment stabilized as teams all remain very satisfied with the
price fund framework that they currently have.
Cadillac ends up being accrued to F1's revenue without a major cost increase,
and there's no new renegotiation surprises.
Second, media rights experience mid to single digit growth.
Broadcast in areas such as India, China, and Southeast Asia continue to strengthen.
Third, sponsorship continues to be stable as attendance levels continue to rise.
And then fourth, the MotoGP acquisition is successfully integrated and continues to improve margins.
Cross-promotion drives additional revenue growth in things like merchandising and sponsorships.
And additionally, we see a baseline of 24 annual races a year going up first.
from their older baseline of 22.
We also see additional free cash flow due to de-leveraging,
which I now assume that the net leverage declines to about two times free cash flow.
But now let's get to where things get really, really interesting,
which is in the bull case.
So for the bull case,
I'm assuming that revenue compounds at about 14%.
Margins continue expanding up to 28% as a business scales
and pays down even more debt with its higher and higher amounts of cash flow.
So in this scenario,
I get a 2030 price of about $240 on a 27 times,
EV to EBTA multiple.
Now, the assumptions here are first, the Concord renegotiations, which will occur somewhere
in 2029, allows F1 to cap or maybe even reduce team payouts as a percentage of revenue.
So F1 group gets increased bargaining power with the potential entry of new teams that are
bidding to get into the sport.
Second is that digital monetization continues to explode.
So F1 TV reaches approximately 15 million subscribers, streaming revenue gets into the hundreds
of millions of dollars.
And media rights growth expands slightly from.
the historical low double digit numbers.
Third is that the Moto GP continues to increase in value.
Cross-promotion synergies kick in and MotoGP EBITDA increases to the range of about
200 to 250 million range.
Also, MotoGP starts attracting these very, very large sponsors.
Fourth, I have F-1's calendar continues to improve, getting up to 25 to 26 races annually
by 2030 up from 24 today.
This growth theoretically is driven by opening into new geographies, maybe thinking
Africa or another location in Asia.
And then finally, we just get much more aggressive de-leveraging.
This opens up additional free cash flow generation and margin expansion.
I assume net debt leverage drops to approximately one times by 2030.
Now, this is going to open up additional opportunities maybe for M&A as well.
You know, if F1 Group thinks there's another promotion that it could provide really,
really good synergies, then perhaps they leave her back up and chase different opportunities
in that range.
The base case seems pretty doable, right?
I mean, given the direction the business has headed in over the last.
year and then really though, the concrete agreements, I think, are something that investors need to
pay close attention to. In the best case scenario, as you mentioned, F1 Group gets bargaining power
over the teams and can then reduce their share of revenues, which would improve margins for
F1 Group, but it seems hard to see how that will all play out. But let's try to bring the valuation
together, all these different possible scenarios that we think are plausible with different
likelihoods of occurring. When you think of it through that lens, what is the intrinsic value of
F1 group to you? Yeah. So one thing I've been working on lately is to weigh my bare thesis higher
than I have historically, as I mentioned earlier. It's important to remember that even though I may
use a higher number, this is my default number. Generally, over time, once I become more and more
comfortable with the business, I'll edit my probabilities once it becomes a little more obvious
which direction I think the business is heading. So in the case of F1 group, I use 40% for my bare thesis,
40% for my base thesis and 20% for my bull thesis. Now, putting these together, I get a price of $155.
So my base case and bull case use pretty high EV to EBITDA multiples, but you have to remember
that this business post-split off has regularly traded between 25 and 30 times. So I think my numbers
here are pretty reasonable given the short historical numbers. Now, taking the weighted average,
we get a price of about $141 by 2030, which represents about a 16% kegger. But I'll actually really,
really like Sean what you and Daniel have done by shaving off about a 20% to give another
margin of safety. So this gets us down to $113, which only offers a 9% kegger. So, you know,
I really like this business. I think they have a great business model and strong competitive
advantages. But for me, at least the price, it just isn't there. You know, the business, I think,
gets really, really interesting when it gets below $70. But again, it's currently at $80.
Perhaps with the cancellation of these two races, we may see some depressed financials in the coming
quarters, which maybe spooks the market a little more and gets the price down. But to me, the
intrinsic value portfolio's hurdle rate, the price would need to be closer to $65 if we want
that 20% margin of safety. So I think for now, I know I'll be paying closer attention to the
business and track whether a market correction can maybe shave this share price down a little bit to
present us with a more reasonable multiple. When I think about F1 group, I feel like it's one I need
to do more homework on honestly to feel comfortable with it. Even at maybe even a lower price,
I mean, I probably just need to spend some time actually watching F1.
That might actually help with, you know, using your consumer insights to be able to relate
to a business.
I always find that to be valuable.
But the thing is, the structure here is messy.
And there's a lot of debt.
And even if I think F1 generally has a strong future, I don't have a ton of confidence
in saying that the recent boosts and popularity aren't just short term.
Thinking about the Brad Pitt movie and the Netflix docu-series.
And, you know, it's also great when you can find business.
with lots of reinvestment opportunities. And that's difficult with sports leagues and franchises.
It's not a fair comparison, but when I think about all the ways that companies like Amazon,
Uber and Alphabet in our intrinsic value portfolio, all the ways they can organically
reinvest into themselves to consistently drive double-digit growth for a long,
long time, well, it's just a very different picture. And as a capital allocator, you do have to
make those apples to oranges comparisons of thinking about what are the opportunity costs of owning Formula One
versus some of these maybe big tech companies that have just incredible, incredible business models.
And the other thing, too, that we talked about is management doesn't have a ton of skin in the game.
And it's not the best compensation structure in the world.
And so to me, whenever I'm sort of on the margins, like quibbling about whether I want to invest in a company or not,
that tends to be the thing that either pushes me over into being bullish or pushes me into saying,
I'm happy to kind of watch it at a distance, which is how I feel for now, I think, with F1 Group.
Yeah, no, that's fair enough, Sean. I don't disagree with pretty much any of your contention. I guess for me, part of why I would probably get a little more interested, again, if it got down that 65 range, I just think their product is really, really good. And again, it's likely to continue getting a little bit better into the future. But yeah, I agree with you. I mean, the large amount of debt, the low insider ownership, even honestly understanding some of the dynamics between the teams and F1 and the FIA gets a little convoluted. And then like you, you know, I'm not a huge.
F1 fan. So maybe if I was a fan and really, really started getting interested in a lot more
of those areas, I'd be able to understand them at a much deeper level and maybe come up with
some sort of insight that would give me a little more competence, I guess, in making some sort
of capital allocation decision regarding the business. So I'm kind of with you here. I'm fine,
you know, taking a pass for it. Maybe another F1 movie comes out that we both really like and
spurs us to become huge F1 fans. So we can't rule that out. But yeah, we'll see how that plays
out.
All right. Well, it's been fun. And on that note, I think we'll go ahead and wrap up today's
episode. And before we do, I'll leave you with another quote from the legend himself, Warren Buffett,
relating to F1 Group's business model. So here we go. The key to investing is not assessing how
much an industry is going to affect society or how much it will grow, but rather determining the
competitive advantage of any given company and above all, the durability of that advantage, the
products or services that have wide sustainable modes around them are the ones that deliver
rewards to investors. And so I think this captures F1 perfectly. It's not about whether racing
is the hottest sport in the world, but rather the durability of its exclusive 100-year contract,
its pricing power through multi-year escalators, and its ability to generate solid cash returns
with minimal capital reinvestment. So the mode is what makes it investable, not the industry
growth rate. So we'll see you all next time. Thanks for listening to TIP.
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