What Now? with Trevor Noah - If I Ruled the World: Tressie McMillan Cottom Throws Down [VIDEO]

Episode Date: June 5, 2025

For this round of If I Ruled the World, Trevor and Christiana and joined by friend-of-the-show Tressie McMillan Cottom. They’re trying to find ways to connect people and limit societal rot; one quarterly report, character count, and service job at a time. Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode of What Now is brought to you by Starbucks. The summer berry refresher is making its comeback at Starbucks. You know those golden summer afternoons, the ones where the whole group pulls through and everyone shows up? Lately, I find myself holding on to those moments a little tighter. And in those moments, nothing pairs better like a Starbucks summer berry refresher. It's a bright blend of berry notes, shaken with ice, and poured over popping raspberry pearls.

Light, vibrant, and just as refreshing as the moment itself. A drink crafted to help you savor every drop of the season. Your summer berry refresher is ready at Starbucks. Available now for a limited time. I think he's going to run for office in South Africa. Oh can I tell you, I told him that the first time I met him. Trevor, you won't remember this, but I said, so what, you're gonna go home and run for office? And you went, what? No, no, no.

So Lensky used to be a comedian. I... Yes, and look at his life now. What? He's gonna be president of South Africa. So, Lenski used to be a comedian. I... Yes, and look at his life now. Only... Look at his life now. Maybe not a good example. This is What Now with Trevor Noah. Well, all right, you ready to play some If I Rule the World?

I'm ready. All right, let's do it. This is one of my favorite games to play with people. And there are a few people in the world who are more my favorites than Tracy McWilliam Cotton. Tracy, Tracy, Tracy. I'll tell you why. I'll tell you why.

So what I love about playing the game, if I rule the world is, often times we think about the world in a gradual way. And I think sometimes as people we get bogged down in what we perceive possibility to be. Oh yeah. Right? And so I love playing the game for myself and for other people, because I think it's good to remind ourselves that everything is possible if you don't think that it's impossible and you cannot even get to it if you think it's not.

Does that make sense? So it's impossible to fly. But someone goes like, but maybe it isn't and then one day you're flying, right? So we don't know. And not everything is possible, but everything is impossible if you don't try to get there. So, If I Rule the World is a very simple game that we play. Everyone gets a chance to say what they would do if they ruled the world. And when I mean ruled the world, don't get bogged down. Don't worry about bureaucracy. Don't worry about like people coming after you

or not coming after you. Don't worry about voting. Everyone develops amnesia. No, they develop amnesia. So they won't go, but it used to be like this. No, it is not like that. Right? Your goal is to get the other two people on this podcast.

To vote for you. to vote for you. I didn't know it was a competition part. That actually didn't come... It's not a competition. Well, yes it is. There's voting involved. No, it's not a competition. It's not a competition.

Okay. You have to vote. It's not a competition. Just to see the merits of the idea. Trevor's idea rarely wins. Okay. So don't feel like... They've never won. They just do. Not rarely win don't feel like... They've never won.

They just do. No, not rarely win. You've won, but whatever. No, no, they've never won. I don't think they've ever won. No? I don't mind that. I think Josh...

I've had an idea win Josh and a couple. Yeah, you've won. Ben made us do a day off. Yeah, Ben we went with, but I think Josh hasn't won either. I'm surprised by that. It's not about winning. Josh has some ideas. Josh has crazy ones.

Stuff he's never tried. Once he was like... You love Josh. Everyone do shrooms. We're like, Josh have you done shrooms? No. He's so cute. Josh has some crazy ones where you're like, wait Josh what? Like, what was Josh... One of Josh's last ones was, he thinks that in your like sentencing or in how you get punished in society, pettiness should be exempt. No, petty is power. No, it was like pettiness should be exempt. No, petty is power. No, but it was like pettiness should be exempt essentially.

So he said like, for instance, if you committed a crime or did something to someone, but it was because of pettiness, you shouldn't be punished. Yeah. Okay, a pettiness pass. It's like, yeah. Trevor told us not to be polite. He was like, let's get rid of customer service. Was it politeness?

I don't think I would have said that. It was something along those lines. No, I think mine was, I said like, your aptitude should not be measured by your affable nature. Yeah, that was it. That's what I was saying. I was like, people should not go, you are a good president because you can speak well

or because you're a, no. Oh no, I agree with you on that. People should not say you're a good waiter or waitress because you are nice to the people. Customer service, just do the thing. Don't even ask me how my day is, is what I was saying. And I was like, I want how was your day. British people.

Because I don't get that in England. Yeah. I don't get that. This is what she was. She came here with her traumatized. Yeah, and they're all, and they're like, Americans are so nice. Yes.

I'm like, yeah, I know where you're from. Yes. She was willing to trade incompetence for being nice. So that's how the game works. We'll go in it, we discuss it as much, and people will challenge you and you tell us why you think it's good. Remember, you state your case, you tell us why you think this will work, we ask a few questions and then we vote.

As I say, it's not about winning, even though Christiana has won, it's just about us. Thank you, Paul. Have I ever mentioned my competitive nature? I'm proud of you. I mean, you're MacArthur, genius grout, New York Times best selling sociologist. We kind of, we gleaned it. Okay, alright. So how do we want to start?

Who wants to start? Well, ladies first and guests first. Do you want to go second? Yes. Okay. Whoa, Tracy first. Oh no, I'll go first. You go first.

You go first. Oh no, I'll go first. You go first. You go first. You go first. All right. All right. So if I ruled the world in my crypto-fascist state, I would put a restriction on the amount a person is allowed to contribute to the public discourse in text. So you have a limited amount of words per month. You can contribute to the...

And it doesn't matter the platform. Every time I think I know how crazy Christina is, this woman surprises me. Wow. I have thought this through, guys. Keep going. We need to put... So, there's freedom of speech in the real world, but when it comes to freedom of text, there is restriction.

Freedom of text? There is not freedom of text. This curve out, freedom of text, that's interesting. This is interesting. Remember, the white man said the pen is mightier than the sword for a reason. Okay, fine. And that guy was stabbed by the sword off the edge. But okay, I have a question, but I mean, please.

Okay, how are you going to, because arguably everything now is text, right? This is one of the things. Is there any ranking or sorting for like what one contributes with the text? I don't care about the- I ask out of obvious personal interests. You could be a MacArthur-winging sociologist. I was wondering if that's what you meant. You could be a sociologist.

You could be a comedian. So everybody has the same amount of words. See, because I am also a socialist, so I believe in equality. Yeah, I do too. And I'm a communist, so it's free. I'm not charging you for the number of words. This is wild. However, there is a restriction, there is a limit.

There is a limit on the amount you can contribute to the public discourse. Maybe to Tracey's question in a way, is it like an actual limit of an amount of words? Yeah, words. Okay, so actual words, we count them. So, and counts the same as like the word compulsion. It doesn't matter. Oh, you're also getting at my, yeah,

because see I try to say a lot and a little, but you're saying. Okay. And the great thing is, it'll make you pithier. Okay, so it's word count. Okay, so you're basically putting a word count. Because you know, I believe men shouldn't say more than 400 words a day.

Okay, again, fair enough. And. Why is a man saying, my husband talks about 350. I try to talk more and he's like, you married well. Yeah, yeah, he don't want to say more. And he's like, why should I talk? There's nothing to say. Okay, so that's the limit. And then what happens if you go above that? You just can't. Fine. A fine. A fine. Well, okay, now see, that can become a tax, though.

No, no, it's a fine weighted to your income. Because let me tell you this story I heard about Donatella Vasace. She was smoking under a no smoking sign, and they said, Miss Vasace, you can't smoke there. And she said, just tell me what the fine is. That's right. Oh, the fine has to be weighted to your income.

That's right, because in economics, there's this idea that some people, fine is just a tax and not just paid. Yeah, so it's punitive. I don't believe in a carceral state, so I'm not going to throw you in prison. But what I'm going to say... See, yours gets complicated because of that abolition thing.

Right. Well, now I kind of do believe in prison, but I still... Okay, so you get fined and it's a proportion of your net worth. It's weighted to... Yeah, it's weighted to how much you... Okay, okay. All right. Okay. Another question I have is...

Oh man. It doesn't compel you to contribute to the public discourse. No, I understand. And it's cumulantive. It's like life course. Like I start out with a bucket of words. No, every month you say it in your month, you get like 800 words or whatever. Okay, so it is weighted to like your lifespan, but it's not cumulative.

So it doesn't accumulate over time. No, it resets. I can't say it all the time. It resets at the beginning of every month. So there's no books? No, I'm talking about the public discourse. I'm talking about online in terms of what you put on. Oh, okay.

You're saying only online. Online. I'm talking about online because I'm going to give you the thinking behind this. We are big political events of the last 10 years have been heavily shaped and manipulated by online behavior. I agree. For good or for bad, it's been online.

I agree. And some people have had an outsized influence on it, whereas some other people haven't and it's been these fringes. So I just think, cap it. The podcast bros are gonna come for you. Well, they'll just be on the mic more. They'll speak more. Do you see the perverse incentives there?

So now the men will go from writing a whole bunch of words and throwing them at me to speaking them at me. I mean they already have the mics so we're already there. Well that's what we should be going after, the mics. Yeah I'm going to, this is a no for me because I don't think you're solving the issue you're trying to solve. So, understanding how a lot of the social discourse has been shaped in America and around the world, I think is very important for people. We really saw this around Black Lives Matter, right? Most people still do not know that most of the memes and the tweets and the posts that they saw came from Russia. Right?

Now, I'm not saying this is like a Hillary and the Russians. No, no, no, no, no. I'm just saying on like a very simple level. They found a lever that they could pull. In the same way North Korea has focused on hacking crypto. Yes. Like North Korea, I don't know, most people don't even like know this. North Korea has gone on like a very concerted mission to hack crypto wallets around the

world. That's right. And they've gone, oh, this money is untraceable, but it's usable everywhere and it's really powerful. And when you steal it, no one can come after you. That's right. So North Korea has gone out, they steal tons of crypto everywhere in the world, and no one can like do anything about it because you can't like really prove it's them and it's, and they can use it, you can't like stop them, okay? The same thing happened in and around social media there were all these farms that were produced in and around Russia and even like parts of Ukraine if my

memory serves me correctly right and like basically what they did was they just came off the Americans and they did it as simply as this every issue they created a meme or a post, a binary. Both ways. And they just shot them out. They just shot them out. Here's why the police are coming after you. Here's why they're trying to kill the police. Here's why black people are the worst thing.

Here's why black people are the best thing. That's all they did. They diagnosed an issue correctly, by the way. But then they really inflamed the tension. So the issue I worry about on your side is you may stop people who maybe post a lot or write a lot online, but then they will create a world of people who gets to like sort of out speak them because how are you shutting them down? Like they'll even like, I can even just think of a simple one. Elon could just buy people to say his thing. Which is what he's effectively done. That's what I was going to say.

This is like a Twitterization of everything. So we saw this arc with Twitter to your point, because that's what Elon knew or figured out or saw happen with Twitter. He realized that there was a real moment, people kind of forget this moment, there's a real moment of fear. Governments across this country when the Arab Spring happened. That yes, somehow social media had shifted the balance of power towards a democratization of voices who could influence people's beliefs. And immediately there was a technological solution to that. Who said, no problem, we will just make 50 trillion bots, right?

Train on our behavior because text is easily manipulated. Make it sound like a person. This is what you see happening. These are good points, but I believe I could create, not myself, but hire someone to create the technology to eliminate bots. No, no, but let's say no bots. I'm saying they would buy people.

So what I'm saying is you could easily then say, okay, as Trevor, I've finished my 800 word count, but I want to like wait the election. So what I'm going to do is I'm going to pay, hey, have you used your 800 count? Thank you, I'll take that. And actually, here, just post this. In fact, have you seen some of the more interesting music campaigns that are being run now? So music used to be a very different game in that like, the way you would get an artist

to blow up was really defined by the labels for the most part. They told a radio station, play this person, we'll give you the resources, play this person and that's how you became a star. Things started changing with streaming, with social media, with all of that because now you couldn't, labels couldn't dictate it the same way but they have found something that's been really effective now and that is and I think Drake did this for his latest album. It's pretty brilliant. Yeah. They've gone out to everyone online, not just like quote unquote influences. You join this platform, I forget the name of the platform, and essentially it sells

the services of just the people online. And what happens is I can come on there and say, as Trevor, I have a campaign that I want to launch. I have $10,000. And I pay it to the service. The service then goes out to everyone who signed up to it, who's just a regular person online, and says to them, Hey, find a way to play the song,

find a way to make this campaign go viral, and we pay you per view. So you don't pay people who failed. It's not like putting up a billboard on the highway and hoping people respond. No. You now go, oh wow, that was an amazing dance Christiana did. She got 2 million views on that. We now pay her for the 2 million views. And then Tracy did something, it didn't catch on, so we don't really pay her for that. And so you are paying for performance, but what it does though is,

it creates a false idea of what trends are. It's popular, that's right. Because now you've paid people to make a trend, and because everyone's trying to chase the money, they then, it makes it seem like there's a trend when there is no trend. And so I'm saying people could pay.

Can I put an addendum? Can I just say what I love about the music example? I just wanna say this. They borrowed that from politics. I did not know that. The political influencer model, about the music example, I just want to say this. They borrowed that from politics. I did not know that. The political influencer model, starting under Barack Obama, it started to mature later, was exactly that.

Make this go viral, make this candidate seem inevitable. Trump just did it better and at scale. He seems inevitable with a minority of the voters because he uses audience, influencers. This is a wonderful piece, I think in the New York Times, like a week ago about this sort of like hidden influencer economy of politics and how Trump is like just bypassing the media altogether and going straight to this.

And it is embedded in the White House press machine. This has gone mainstream. Music was actually late. We did this in politics already. Okay, so I have an addendum. Yeah. Okay. If you are found to be buying somebody's text or if you accept payment for it, prison. Okay. So you did put prison back on the table. Prison's back on the table. See? See how fast that happens, by the way? Yeah, I know. It's so sad. It is.

You know? Nature. I was going to say, can I make a bigger fine? I got this excellent plan, but humans... Okay. So if people buy other people's... No, I'm just about basically creating disincentives for purchasing somebody's vote. Just in the same way, in a lot of countries, there is a cap on how much you can donate

to a campaign. You can spend, or you can actually spend on a political campaign. So then it just means that like, big money in politics doesn't happen. And just remind me one more time, the reason you're doing this is because? I think people talk too much online, myself included. I think that some people contribute to the discourse more than they should. And I think it gets you out there to go and talk to people in real life. Okay. I'm ready to vote.

Tressie, are you ready to vote? I am ready to vote. Okay. Your vote is? Oh. No, it's fine. I was going to go with the consensus. No, no, no.

No. Okay. This is back to my accurate diagnosis. I agree wholeheartedly with trying to, because what you're're essentially saying you want to take the attention economy out of the discourse Because it's ruined it. I am there 150% I think you gotta go straight to jail because I think if you got any middle ground people are gonna game it So based on that, I'm gonna vote no, okay Okay, Trev is fighting. No, I'm definitely

Interest I'm up one of. And also self-interest. I'm one of those people with a lot of the words. Yeah, you lost Tressie. As soon as you said words. I'm not gonna tell you. When you said words, I was like wow. Tressie's like, you're coming for my chat. Yes.

You said words. So, okay. Tressie, you're not even on Twitter anymore. That's true. No, but okay. Tressie does lives more. Yes, but okay. Let me explain why I'm voting no though.

Just so you... So, the reason I'm voting no is because... Really, because I'm sat across from somebody who I consider one of the greatest luminaries in this space. I don't think that it's fair that us idiots can say more than people like that. Oh, so that's why I disagree. No, no, no. I mean this honestly. I mean this honestly. So I think sometimes the numbers shouldn't always be right

because numbers are dangerous. Like mobs are numbers, but mobs are not necessarily right. My issue is that the experts like Tressie are actually receding from the public discourse. I have lots of friends who are authors. No, please don't get me wrong. The idiots are the ones who are the loudest voices right now. I'm with you completely. And that's why I say to you.

And it may bring the Tressies back to the internet, to the public square. Completely with you. I always say this to you with love and understanding. I vote no, not because I disagree with what you've identified, but because I don't believe that this is the right way for us to solve it. And so my vote is also going to be a no. Accept it. These were actually good notes. Your next plan is coming hard is what you're saying. I'm gonna refine it but these were good notes. I didn't spot the blind.

So taxing the microphones again. I'm gonna put that back on the table for you to consider. You know what I... So I'm different. I kind of like the podcast boys. I don't like their content but they just give us insight into the male psyche that I would otherwise never have. Oh, I like that. Yeah. So much for the look at it. You're just like, oh, this is how men really think. Cause men don't really talk in that way.

But don't they though? I avoid them. So I don't, yeah, just because I avoid them. Okay, all right. Let me be the man who then talks. Okay. I will give you a little insight into my world. We're going to continue this conversation right after this short break. man who then talks. I will give you a little insight into my world.

We're going to continue this conversation right after this short break. All right. Okay. If I ruled the world, I would abolish quarterly earnings that companies report on. And I would probably extend it even further than like companies wouldn't be able to report on their earnings for like maybe like a few years actually. Like no reporting at all from any company. They'd just be like, we just run, run, run, run, run. Like the SP 500 we wouldn't know what's going on

with those companies. No, no, you wouldn't know their earnings. So, you know, like right now it's quarterly. Quarterly earnings report. It's gone. Chrysler made 300 million. No more quarterly earnings. And I would even extend it to maybe like two to three years maybe.

Like every three years they could report their earnings. All right? Okay. And I'll tell you why. I'll tell you are. In my mind, I think we can draw a direct line between quarterly earnings and the destruction of most things society has held near and dear. Oh yeah, I'm with you on that. I think the shitification of everything, as I call it, I greatly attribute to quarterly earnings because the quarterly earnings has made it

so that every CEO of every major company has to make sure that the reporting that they do four times a year shows that the company is making more money and is more profitable. Four times a year you have to do this. And because you have to do this and because it affects the share price and your job as a CEO, your incentive is now to make sure that every quarter your company makes more money than it made in the previous quarter or the money is going up versus looking at the long-term prospects of the company, the employees, and the thing that you're actually trying to do in the world. And so when I look at every service, I am yet to find a company that became a better version of itself once it went public. Oh, strong agree.

Right? I genuinely have yet to see an example of that. Then why don't you ban IPOs? So I thought about this. I thought about this. I thought about like why not ban publicly listing and all this thing. So I do think from the little... Because I went and asked some of the people who work in Wall Street and all of this and they said, there is a major advancement that we should never take for granted that came from allowing people to collectively come in to build something even though they weren't there. Right? So I can see the value in that and I can understand it and I was like, you know what I mean? Because I don't want to just be like, ah, ban all, you know, IPOs and ban, you know, some people would say that,

ban it all. I can see why. I wouldn't be against banning it, but I think there would be a second system effect that I can't predict right now. So what I would say is I would just ban the reporting of how much money people have made. Trevor, people are going to steal so much money. I would steal money. I have to do everything in my power to not say anything. The window into... Are you going to say something about Nigerians? He's going to say something about Nigerians. I didn't say anything.

The window into each of you right now is amazing. I didn't say anything. I didn't want to say anything. Your first thought was... Your first thought was... I could see why I could get some money out of that. I didn't say anything. I didn't want to say anything. Your first thought was... Your first thought was... I could see why I could get some money out of that.

Your first thought, Christiana, was that... I'm not going to say anything. I think on an accounting level, if we look at like Enron, and all of that stuff, the lack of public accountability that's transparent may take us to a place that is quite dangerous, right? And now as much as I am a socialist, I'm a socialist that has quite a bit of money in the market. There comes the champagne with the socialism. Listen, I got three kids, they got these 529 accounts. They're playing with the money.

I want to know whether I should be holding or whether I should be letting things go. And I think unfortunately, because of the way this country is set up, the West now, before your house used to be the thing, you could just have a house and know you were okay. They have forced us to put our money in the market. Everything's the asset economy.

Most of us would like to know what's happening to it every quarter. And I don't think that's a ridiculous thing. I think the downside of you knowing is worse for the general public. So here's what I... I understand what you're saying. And I still say, remember, there's still ramifications in my world. So if people are corrupt and all that, we will still catch them. They will just be caught later.

They still have to report. Yeah, so your money's gone. Look, I have an Enron. But your money's gonna be gone regardless. I understand that. That's what I'm saying. So I'm saying, I understand the guardrails you're trying to put in place.

But I'm saying, if we look at, I believe most companies are not run corruptly. Most CEOs are not stealing the money. Most, most, most. I always go with that. You know me, I believe in general good. So I think the risk that we're willing to take for a few, because we will punish them severely when they are found.

Do you get what I'm saying? So the company will no longer exist, the people will never be allowed to work in another company. Honestly, now that's a good... Like there's a major... Like barring from the economy. No, it's finished. You are gone. If you are busted in any Enroni type thing, you are never doing anything business-y any...

Any again. Facebook Marketplace, don't even join it. It's gone forever. You are out of everythingness. That's like my remedy for it. Like, you can go work for a very simple... Like, you can be a cobbler. But good luck being anything.

I'm always looking for a good cobbler, too. We don't have enough. Bring back the trades. It could push looking for a good cobbler too. We're running out of them by the way. Bring back the trades. We're going to push people into the trades. I think my real concern is, similar to myself, that you have identified a problem, which is this need for relentless profit, and CEOs juicing up the company to serve shareholders, rather than making good stuff.

Because I don't think some companies need to grow forever. I think it's okay just to be your size. It's an end in growth. However, I don't think whether you do quarterly earnings or annual earnings, that will really change that incentive system. But I'm saying you can see it on the graph though. If you go back and look at this, once it really became a thing, because it wasn't always a thing, and once quarterly earnings earnings you see the jump. So I think the the issue here is the way that quarterly earnings have

changed our understanding of the world even if you aren't in the market. Yes. Right. That's what I agree is a huge problem. I think this is like something you said to me once by the way, Cristiana, which I love now using, which is it gives you this casino economy. That's exactly what I mean. That you're constantly in a cycle of risk and loss. That's what I mean, yes. You're chasing both the dopamine and the possibility. And it's making people think things are worse or better.

But it's true. It's not a sign of quality. It's like judging a roller coaster on every different slope, you know what I mean? Listen, I'm on Schwab.com all the time. Yeah, yeah, exactly. That's what I, exactly. I think part of your attention is that that also happened at the same time, the quarterly earnings change in our understanding of the world happened at the same time that all of a sudden we were all forced into the market. Because the problem is our houses

shouldn't be assets. We shouldn't have to do our retirement accounts. We shouldn't even have these $5.20. Your baby should just go to school. So it's really hard to like now get ourselves out of the mindset of, well, without that quarterly information, how will I provide and protect my assets? Companies don't have pensions anymore. Yeah. So kind of what would need to happen in Trevor's scenario is basically a form of government that we used to have. You got to have a social safety net. Oh no. No, no, no. Yeah, yeah. Because how are you going to push people out of the...

The first thing you say to most Americans now is, no, I need to know what's happening with my 401k. Yes. And that's the problem. People do love that. Yeah, yeah. They love the 401k. The 401k is actually where I might say your problem originated more so than the quarterly

earnings. Because that made all of us care. Yeah. Once we had to do a 401k, everybody cared. And we're not supposed to care. Yeah. It shouldn't be that big of us care. Once we had to do a 401k, everybody cared and we're not supposed to care. It shouldn't be that big of a deal. Yeah. Well, okay.

Is it time to vote? Yeah. I do have some, I mean, I could obviously talk about this so long. There are lots of second order issues that I would need to work out. Is a half voter thing? No. No. Oh. You can't half vote for Hillary No. No. Oh.

You can't half vote for Hillary or Trump. I tried. Just like I tried just now. Okay. Ooh. I just don't think the downsides are significant enough. I actually think, because this is one of those things where it has existed before. So that means it's not like it's some weird

alternate universe. We know we can live quite fine with yearly earnings. So because of that, I'm going to vote yes, believe it or not. We have a yes. We have a yes. I'm going to vote no, and not because I don't think it's a good idea. My personal level of anxiety, there isn't enough Zoloft in the world that can make me be like... We gotta take your apps away. Oh yeah, Trevor says that all the time.

Yeah, I think something's happened there. Yeah, I just think, and I think for a lot of regular people who are unfortunate because a 401k is not a good sound. So this is, oh okay, I have some of the information here. So quarterly earnings reports became a standardized requirement in the United States in 1970, when the SEC introduced Form 10Q as part of its filing system. The mandate formalized the practice, and I think it was because of a crash at some point. Because prior to 1970, some companies provided some quarterly updates voluntarily, but they

were inconsistent. And then it really became like a big deal. So really it was for like standardization, like it's something... And regulation. It was something good. But to your point, it was because of a crash and people were like, oh, okay, we don't want this to happen again. But then to my point, there was another crash.

I'm just going to point that out. There's something to the idea, but I just think it would give just regular people a lot of anxiety about what their money would do. That anxiety would be based on the fact that they knew there was another way before. Don't forget amnesia, that's our rules. Yeah, that is true. There was no... Christiana's amnesia... Don't forget that part.

The people don't know that there was quarterly. That there was any other way. I'm saying I'm taking it away completely. It has never been. Now, Tressie, you've got me on the half vote. See? I told y'all, this is the problem here. I'm just saying.

We need half votes. Actually, I may change mine to that, by the way. No, because people like me will still. So, yeah. Okay. Wow. We come back to human nature. You're like, this has actually been at the heart of a lot of our comments.

Do you just think this is a human nature problem? Human nature, yeah. Okay. Wow. Okay. Well. Okay. Well, another no for me, which I'm used to. And you got a yes? I did actually.

I got a very valuable yes. And also my no didn't come from a place of hate where it usually comes from. It came from a place of just like... Yeah, yeah. This one was different because normally you go like, I hate that idea. But here you went, you blamed yourself. I said I hate myself, which is very different. That's progress. Okay said I hate myself, which is very good. Okay, that's progress.

Okay, I'll take it. Don't go anywhere, because we got more What Now after this. This is it. Drum roll, please. Because you guys don't know this, but you foreshadowed mine. Oh, that's beautiful. Then it's a perfect journey. And it took a lot for me not to say anything

because I was like, ah! But I think my argument will be stronger than the statement. So here we go. Okay. If I ruled the world, there would be a national job core for customer service jobs. Everybody would be conscripted into working for customer service jobs, everybody would be conscripted into

working in customer service for some period of time in their life for them to go on to the rest of the labor market. And let me tell you why. We have talked about job corps before about like going and doing the jobs that matter to the economy, but it's not the jobs our economy actually does. This is a customer service, this is a service-based economy. And what's happened in that, I think has helped fuel, by the way, political polarization, is depending on how much money or status you have,

you can buy your way out of having to engage with customer service to get the stuff you need. Hmm. You know it. How many of us go to the airport now? And I do. I bypass all of the lines. And if they come up with a new tier, I'm getting that one too.

You're damn right. I want out of all of it. TSA pre-check, clear plus. Clear plus advanced. Global entry. Global, global entry. Both numbers at the same time and ask you which one gets me through faster. Like I'm shaking up at the TSA and ask you which one gets me through faster.

I'm shaking up at the TSA thing, right? Get me through. But I do think that what that has done means it's kind of like the loss of public transportation. It's the loss of any public square. There are people experiencing this country now from a very myopic view, because we all do this. We extrapolate our everyday experiences and go, oh, that's how the world works. That's how the country works. Well, now some people's

world actually works like an airport lounge, where everything is smooth and they're like, what do you mean? America's great. What are you talking about? Right? But you know who always knows that things aren't great? The people who have to actually provide the customer service. The people in retail. That's exactly right. The people on the other end of the phone when you have a complaint. That's right. So I want people before they go off to Wall Street and before they go off to be a financial consultant

or this, that or the other, right? I want them to understand that for the vast majority of people in this country, nothing works anymore and this is why. And so you mean everyone would have to do it, from the richest to the poorest. Sorry, yes. But poor people don't have time, Tressie. You know why? Because I want them to work together.

Well, they won't be doing other stuff. It's Job Corps. Okay. So you go, you go buy a few. So this is like military service. Yes! But customer service. That's right.

For how long? Okay, that's a good question. How long before you understand just how lucky you are? Probably six months. You probably get it within two weeks. But I say this as somebody who works a lot of customer service jobs. So I might be more sensitive. So maybe up to a year.

I like this. Are you paid for it? Yes, because I don't want to create like a permanent underclass with this. In fact, part of the point is people make money for this and I need you to understand that. Shapes the whole thing, right? So you're trying to close kind of the empathy gap in a way.

Yes. And you want people to understand how frustrating it is to be in America. What they have been able to opt out of is not the majority of this country. OK. OK. I will say this. One part of it that I really do like is I often say to people, so I'm in airports a lot. And I notice people who travel infrequently will have a very different attitude towards airport workers, because for them, they don't understand how any of this isn't going according to plan. And I'll often say to people who are even they're having a meltdown, like I've

been at a gate when the flights canceled and I see people immediately going to meltdown and sometimes I'll say to anyone who's around me, I go like, Hey, don't waste your time. Let's just go rebook. Trust me, just go rebook. You're wasting your time because you're going off to the face of the problem. Who has nothing to do with the problem. They don't know when the plane's coming.

They can't clean the plane. They can't fix the plane. They can't do anything. They've just been told to tell you and then they bear the brunt of it. And they are not the one who's making your ticket not work. So I do like that side of it. The question I have though is, because you say everyone does it. And is it like every front-facing job? So we're talking... I'll list a few jobs and you let me know if this includes them. Waiter.

Yes, in fact, very much so. TSA agent? Yes. Okay. Airport booking, like at the... Yes. Okay. Front desk at a hotel?

Yes, that was actually mine. Okay. Oh, that was one of yours? Yeah, it's one I thought of first. I'm trying to think of what else would anybody who answers the phone when you call Call center agents. Okay. Let me tell you who's not included. Yes, I did think about okay Okay, because we call a lot of stuff service now. That's not okay. Cool service. So there's like, you know personal finance service There's bank service anything that that where the customer service job is conditioned on,

the people have already cleared a high level of status to even be there, I'm not going to include. I don't want you providing customer service just to rich people, or even just to only poor people. Because one of the benefits to me of this is that there are very few places anymore where you get a cross section of Americans. So they'll work at the DMV. Yes.

What about hairdressers? Because I have a good friend Vernon, who's an incredible hairdresser. Oh, no. Because we can't have people out here just messing up folks. They're here like, huh? I'm not trying to run. No kind of like. Dressy's like, oh. What I was going to say, I have a friend.

Oh, no. That is skill-based. What I was going to say, I have a friend called Vernon Francois, who's an amazing celebrity hairstylist, but he has lots of clients who aren't celebrities. And he said something to me interesting. He was like, you know, I'm in service work. I use my body. And he's like, people don't think of it as a physical, the laborish job. I use my body and I'm very attuned to the client's emotions. And whatever the client is, I have to be responsive to them. And when

I leave work, I'm drained. Even if it's somebody that I really enjoy and I never thought about his work. So I think that's like, especially since a lot of women are in the beauty industry. A strong agree. You know, like nails, hair. But I will say this though, to Tressie's point. There's a level of reverence we have for hair people because they can destroy our lives. That is correct.

No, the hairdressers will not say that. They would say that we treat them badly. Really? That's why they were demanding deposit. That's why you know, come to me. Listen, I would agree. I would agree that they would say that. And I actually also would agree that there's a coarsening of the people and how they interact

with service providers. I would also say that if you gave most people a shot at working at a supercut, which coincidentally one of my former jobs was training the people who were... I had so many jobs, y'all. And it was at the supercut, so I've seen it. As opposed to saying, hey, go work the front desk at the rental car agency, they would take the abuse at the hair,

at the haircuttery every day. You know why? Because to Trevor's point, at the end of the day, however, you need your haircut. Yes. There is an intimacy to the interaction. Because to Trevor's point, at the end of the day, however, you need your haircut. Yes. There is an intimacy to the interaction. There's no intimacy in these others. But yeah.

Understand what type of service. Yeah, because you need a skill to deliver it well. If delivering the customer service requires a certain amount of skilled training to do it. Like you do need to know the technique of cutting. We can get most Americans based on just their everyday skills to answer a phone and to push a button on the cutter. So you're talking about like administrative... Front-facing, I would say front-facing, front-line customer service where you have to get something

you need and it would be really hard for you to get it any other kind of way. Tracy, can I tell you my concern? Yes, that you're going to have to work one of them? No, let me tell you something. One of my first jobs, I worked in Alders in Croydon and I was retail. It was my Saturday's job. I was paid like maybe three, four pounds an hour. It taught me so much about life.

What is Alders? Alders was like a, sadly, RIP. It was a department store in South London. Okay, like a Macy's type thing. Yeah, not that fancy, but it was a department store. You clearly haven't been a Macy's type thing. Yeah, not that fancy, but it was a department store. You clearly haven't been to Macy's recently. Oh, Trevor.

You were not wrong, but oh, that hurt. It was a side-A job, I had my uniform, and my friends worked across the street at House of Fraser, which was fancy, a department store. So I've worked retail, and you know. But do you see what you said? What it taught you? Yeah, it taught me a lot. I mean, and... Well, this is the thing. I remember one of distinct experience of a customer who was really cruel to me in the way she spoke to me. Because, like, there's always a...

People make an assumption about retail girls, especially when they look a bit young. Some people think, this is going to be your job for the next 30 years. Even that, to me, shouldn't define how you treat them. And I remember feeling, like, very dehumanized in that moment. And I was just like, I will never speak to somebody working in retail like this. So whenever there's a sales associate, I try and make friends with them. Of course, they give you the good bags as well. But what I knew about that interaction,

though, there's a version of me that means I would want revenge. And when I'm on the other side of it, I're back to human nature. I'm gonna treat people badly. And my fear is for a lot of people, when they have the power, when they've come out of jocó and they no longer are on the person servicing, they're gonna go around and they're gonna treat people badly because they were treated badly.

So how do we, I think you're assuming people are gonna learn the right lesson. You're going with the hurt people, hurt people, which I see a lot. I actually don't... I actually believe that human nature is a thing too. And I don't think we can solve for every, like, you know, psychologically harmed person. What I do think, and again, thought this one through, is yes, people will come out of there saying, see, the people who do this are just as stupid as I thought. Oh my God, I'm so glad to be back to my inheritance

and my good life. I'm out of it, right? But those people also were never going to behave well anyway. Right? I do think you're going to have a part of the population where that's not going to work. But I do think that when we talk about this pulling apart from each other, which I don't romanticize that we were never a cohesive culture or society, but the intimacy of our daily interactions Increased the risk of us acting badly in certain ways

Hmm, and I think that when we have lost that we don't have to take the train together We don't have to sit in the park together We don't have to sit when people can consistently buy themselves out of The public square to just get the stuff they need. I can live on Amazon. I never have to interact with the public. I think it makes it really easy to dehumanize each other and to say, my fates are not linked to yours in any way at all.

And I think that for maybe not everybody, but I think for a soft majority of people, any kind of exposure to having to share space with people in a way where you can't use your pre-check, your clear, your app that gives you this fast line at the McDonald's. I mean, do you see how it's trickled down? I mean, there is now a special line for everybody everywhere at every level of interaction.

And I don't think that has been good for us. But wait, wait, wait, help me understand this. How would that solve that part? Because if everyone's in the job corps, I still have my pre-check, don't I? Yeah. Well, it solves it this way. You now have to experience the exchange from the other side. Okay, so I was working, so at some point I would know what it's like to be in the non-project line. Yeah, Yes, exactly right. Okay, all right.

I do like many elements of this, I will say. I think one of the things I like most is, to your point, wait, actually let me ask this before I assume. Okay. Because remember, this is, you said something that made me feel like you're allowing people to choose when it happens. No, not when. So when is this happening in their lives?

I think it's pretty much like military service. I think you get drafted up, it's somewhere between, you know, your name goes in the big bucket somewhere between 18 and 21 or whatever that is. Don't you worry that, you know, rich people will buy their way out? Oh, you can't. You can't. Remember it's her system. So you get exemptions because... No, it's her system. That's right.

So no exemptions? No. Well, because think her system. That's right. So no exemptions. No. Well, because think of it as customer service. We got so many variety. There shouldn't be exemptions for bone spurs. There's not gonna be any... No, no, no, I'm with you. Because I can find you something. Yeah.

You know what I'm saying? You can answer the phone from anywhere. Yeah, I'm gonna find you something. Okay. Okay. And I might even be the one assigning it. I haven't gone that far, but the more I think about it, the more I like that idea. But yes, you go into a draft.

This is me pitching for you to win my vote. Would you consider making it something that people have to like go back and re-up after a certain amount of time? I only say this because- Ah, you may lose me there, oh. I'll tell you why. I mean, having to come back- I'll tell you why.

It all came out. Having to come back. Oh, no, no, no, no. Trevor, no, no. You're not going back to that department. Wait, I'll tell you why. I'll tell you why. It all came out. Oh no, no, no, Trevor. I'll tell you why. I'll tell you why. I think when young people go into these

lines of work, they process it differently. It's almost like a hobby jobby thing. So like, I've seen college kids slash high school kids working at like a place where something doesn't work. You like even if someone's berating them, these kids are just like whatever. They're like, because they get shouted at by teachers and parents and whatnot.

You know, this is a good point. They go like they don't even think of this as being part of their lives is what I think a lot of the time. Now, I'm not saying it's good to treat them that way, but I've noticed a lot of them have a very like water off my backish vibe versus an adult who is being berated as if they are a child. Because I think there's an overlap between how people treat young people. Okay, so this is an interesting status distinction. You got me on this one. I like this. I have a pitch. Make it like Teach for America.

You know Teach for America is the thing where like they get these kids that are probably going to work at McKinsey at some point and you go and work in a public school. But you have to have a degree first to get the job to be a teacher. If it's like Teach for America, when you finish college or you finish, make it a bit older. So you do it around... You can pitch yours. I'm telling you my one.

I'm just asking if you would be willing to consider a re-up. Okay. So here's what I'm saying. I'll tell you why a re-up. It could be a conditioned re-up. If you do the re-up, you may lose me, Tracy. Okay, I'm just asking if you would be willing to consider a REUP. Okay, so here's what I'm gonna do. I'll tell you why a REUP. It could be a conditioned REUP. If you do the REUP, you may lose me. Okay, I'm flustered. This is democracy now.

See, y'all are putting me in this position. You've got Christiana. Let me tell you why, Christiana, because I think, I do think it's invaluable for a young person to go into a space where they work in a front-facing service job, whether it's waiting tables, whether it's picking up calls, whatever it is, I do think that's good for them to interact with people and to understand this from that side. However, when you are young, I mean, you're so predisposed to sort of doing that because that's where society puts you anyway. Hey, can you grab me something

from the thing? Hey, pick up that thing for me. Hey, so you're almost already in a service job for the most part. But Trevor, I'll counter. Gen Z are like, are the generation that haven't had to do that thing that we did. Okay Okay, like a lot of Gen Z have never did Saturday jobs and stuff That's that but that's what I'm saying. I'm not saying remove it. I'm saying I just you want a 42 year old Yes, because for me management job. That's what I mean. I'll tell you why But remember you okay, but I'm assuming Tressie in your world, there's already child care, there's already all these, because she's worried about time with her kids and her kids.

You said you got three kids. I'm assuming in Tressie's magical world, there's child care, health care, all of that. Listen, I have built a feminist economy. Well, there you go. Okay. Yeah, like, we are scaling up and providing for social reproduction in any world where I'm in charge. You know why I like your addition to it? Yes. Because the thing that's drawing me to Tressie's idea is that you're saying that nobody is above service. That's right.

Yes. And you're saying, I don't care if you've gone out and worked in the office. That's what I mean. You can come to this thing again. Yes. I agree, I'm like, yeah. Yes, because in what we've spoken about before, I think sometimes people don't think of it as a problem that needs to be solved.

They think of it as a problem that they need to escape. Yes. Oh wow. That's the issue that I have. There you go. Thank you. You see? That's why I left England. Yeah, that's what I mean.

So people, we live in a world where people don't say, man, this neighborhood sucks, we've got to fix it. They go, this neighborhood sucks, I got to get out. That's what people say. And then I go, like, I even feel like that with Americans, whenever an election doesn't go the way they want, they go, I'm leaving this country. And then I'll often say to them, I'll go, yo, first of all, what a crazy privilege you have that you think you can just like go anywhere in the world whenever you want to,

because it's not going the way you like, right? But also, where's like, where's your gusto to say, ah, that's terrible, I'm going to try to be part of fixing it. Yeah, I understand. Like, because then otherwise, you just become like the, you know, those people who drive and throw trash out of their car everywhere. Because that's all you're doing. I don't like this. Throw it away. I don't like this. Throw it away. No, but where are you in fixing it? So the reason I want people to read up the way I'm asking, because I don't run this world.

You do. I'm just asking this as a citizen of your world is because I think it would be nice for people to be reminded of the fact that they don't get out of it. They're just lucky enough to not be experiencing that part of it. So now you're a CEO. Yes. You top banking whatever, you're retired, you're whatever it might be. And at different stages of your life, you're re-upping the experience that you will process differently because of your status in life. Oh, I like this because then people in the job corps will be like intergenerational because

then you'd actually have like- Which I do think is hugely important. Yeah. Yes. Okay. So I'm going to say something I rarely say, Trevor. You have improved upon my idea. Well. This is amazing. Not a man. Not a man.

I mean, there's a man at home right now who is very jealous of you. And he's like, what? Jesse. Okay. Yes. Yeah, I agree. Tressie. Okay. I, yes. Yeah, I agree. Okay. Yes. Can we vote? Yes. So voting.

Emphatically yes. Okay. One million percent yes. Thank you. I won. This is like a match. I don't think we've had this before. Wow. I didn't think it would end with that line. I won. It's not a competition.

We were in service. Tressie was, she it would end with that line. I won! It's not a competition. We were in service. Tressie was, she roped us in with like, and you know, as humans and don't forget, and as people, and as soon as we gave her the vote, she was like, haha! That's why she has a genius grunt, right? Yep. MacArthur over here. You know what?

If you winning means we get to live in that world, I will take it. Thanks, y'all. Congratulations. Your first attempt and a win. I like it. Thanks, y'all. Congratulations. Your first attempt and a win. I feel amazing. That's great. Because if I can convince the two of you, that's what I'm saying.

If I can convince the two of you. I think it's a bit... Gang, that's too reversible. Can I be honest with you? I think it is actually an amazing idea that isn't hard to implement. It's really actually. And I think the upsides of it... I didn't even consider what you're saying about intergenerational.

Yes. Just old people having to work with young people. And then women with men in ways that they wouldn't necessarily... Because now you also have... We have like gendered jobs. Right. It's so great that it's not a gendered job. That's right.

And then you just have people... It was just your number came up. And it would be nice for... And we talk about this all the time. What universities I think have lost because of how much money has defined university. We have fewer and fewer places and spaces where people of different class groups get to mix. And political backgrounds.

And mix organically. Yeah. And how nice would it be to have the heir of a billionaire working at the southwest counter with somebody who comes from the inner city. And they could get married. Yeah, they could be. This is true. That's the fear, by the way.

This is the fear. Right? So for people, when you say this thing, it sounds perfectly logical and it's amazing and all of our values are embedded in it. Why wouldn't you be in favor of this? Honestly, it's that. Like I invested in a kid who should be able to like go on and inherit and you are gonna put them beside the cute poor kid.

Oh wow. Anything could happen. But that's my point. Anything could happen. It's the villain in every Disney movie. That's right. Yeah. But that's why I like it.

Anything could happen. I love it. Well, Tressie, the genius and the winner. Thank you for that. Thank you so much for joining us. Thanks. I love it. Well, Tressie, the genius and the winner. Thank you for that. Thank you so much for joining us. Thanks. And that really was great.

That gave me a lot to think about. Thank you. What Now with Trevonoa is produced by Spotify Studios in partnership with Day Zero Productions. The show is executive produced by Trevonoa, Sanaz Yamin and Jodie Avigan. Our senior producer is Jess Hackl. Claire Slaughter is our producer. Music, mixing and mastering by Hannes Brown. Thank you so much for listening. Join me next Thursday for another episode of What Now?