Will Cain Country - Trump In '60 Minutes' Interview: ICE Hasn't Gone Far Enough (ft. Black Rifle Coffee Company's Mat Best)

Episode Date: November 3, 2025

Story 1: In today’s ‘Quick Takes,’ Will and The Crew react to President Donald Trump’s '60 Minutes' interview where he expressed that ICE is not “going far enough,” before taking a closer look at SNAP benefits and debate whether the program is truly benefiting the impoverished. Then, in a much-needed break from politics, they discuss the possibility of 3I/ATLAS being an alien spacecraft.Story 2: Will and The Crew debate what the best Halloween candy is, before taking a closer look at the revolving College Football coaching landscape and QB Jayden Daniel’s brutal arm injury during the Commanders-Seahawks game last night.Story 3: Co-Founder and Chief Creative Officer of ‘Black Rifle Coffee Company’ Mat Best sits down with Will to share the story of his business partnership, from starting out with nothing but a garage and a dream to selling coffee beans in major retailers and opening up brick and mortar stores across the United States. Mat explains how Black Rifle built a lasting brand in one of the most competitive markets in the culinary industry, what sets them apart from other coffee brands, and where they plan to take the business in the future.   Subscribe to ‘Will Cain Country’ on YouTube here: ⁠⁠⁠Watch Will Cain Country!⁠ Follow ‘Will Cain Country’ on X (⁠@willcainshow⁠), Instagram (⁠@willcainshow⁠), TikTok (⁠@willcainshow⁠), and Facebook (⁠@willcainnews⁠) Follow Will on X: ⁠⁠⁠⁠⁠@WillCain Learn more about your ad choices. Visit podcastchoices.com/adchoices

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19 plus Ontario only. Please play responsibly. Concerned by your gambling or that if someone close, you call 1866-3-3-1-2-60 or visit comixonterio.ca. One, who's better looking Donald Trump or Zohram Mamdani? Snap benefits set to decline, but is that a bad thing? Like so many subjects, we skim along the surf. is ignoring the fact that one in eight Americans, 12% are on food welfare. Are 12% of Americans really starving? And 3-Eye Atlas picked up speed, tail turned blue, all that more in QuickTakes.

Two, co-founder of Black Rifle Coffee, Matt Best. Three, the big debate post-Hallowing, the one that rocked the kitchen table. good or bad Swedish fish It is Wilcane Country streaming live on this Monday at the Wilcane Country YouTube channel

always here for you at Spotify or on Apple Welcome to a new week Cowboys Monday night football Longhorns win on Saturday Georgia survives a contrast reversal instant replay. Was it a catch? Yes, it was a catch against Florida. And the Los Angeles Dodgers, I think, now have a real claim. Again, despite instant replay, to be and to claim

a dynasty. But President Donald Trump appeared on 60 minutes where he was asked about comparisons to New York City mayoral candidate, Zoran Mamdani. Here's Donald Trump. Zohan Mandami, 34-year-old Democratic Socialist. He's the front-Hunist, not socialist, communist. He's far worse than a socialist. Some people have compared him to a left-wing version of you, charismatic, breaking the old rules. What do you think about that? Well, I think I'm a much better-looking person than him, right?

Much better-looking person than Zoranamandani, says the near 80-year-old for the 34-year-old. Now, no matter your taste, no matter your subjectivity, whoever you think, might be better looking. I just want to be 80 saying I'm better looking than a 34-year-old. Any 34-year-old, I just want to be saying I'm better than them at age 80, which provides a perfect launching point into quick take. Story number one. Donald Trump was on 60 Minutes. He spoke to 52-year-old Nora O'Donnell of CBS. Now, Only did they talk about Zoramam Dhani's looks, they talked about ICE. And Donald Trump said something that I think many Americans actually feel.

I would expect almost half, half the polling public of America. We're just getting started. So far, we haven't gone far enough. And everything is a half measure. Here's Donald Trump on ICE. More recently, Americans have been watching videos of ICE, tackling a young mother, tear gas being used in a Chicago residential neighborhood, and the smashing of car windows.

Have some of these raids gone too far? No, I think they haven't gone far enough, because we've been held back by the judges, by the liberal judges that were put in by Biden and by Obama. You're okay with those tactics. Yeah, because you have to get the people out. You know, you have to look at the people. Many of them are murderers.

Many of them are people that were thrown out of their countries because they were, you know, criminal. never on defense always on offense just when they think they have you cornered into something controversial you come over the top with something more controversial and it's right we haven't gone far enough when it comes to ice tinfoil pat two a days dan joining us now for this episode of quick takes half of america wants to see everyone in this country present illegally deported regardless of their otherwise criminal activity To see some people freaking out now about the deportations and the raids, I think, despite the hysteria and despite the visuals, still reveals this is a half measure for what is asked for by the American public. We all know the cost of illegal immigration. We all know what's happening. We know the cost of the job market. We know the cost of social services.

We know the cost to welfare. We know the cost to culture. We all have friends who are in this country illegally, perhaps, most of us, at least if you live in some place like Texas. Texas, but that interpersonal empathy does not extend and cannot extend into driving system-wide policy. You are either in this country legally or illegally. There is either the existence of American citizenship or we have open borders. And we have only just begun. And Tim Foyle Pat, you and I were talking about this.

There is a sense not just when it comes to immigration, but to issues at large that even though everything the administration is doing is painted as, extremely controversial. For many out there, it still feels like a half measure. There's still so much further to go for Donald Trump. I completely agree. I think that many on the right would think that, you know, we could, we need to double, triple or quadruple the numbers of people getting out through ice. So, you know, we do have, we have had people leave on their own for,

volition, but I think those numbers are very, very low for what people actually want to see. So far through the first 10 months of the presidency of Donald Trump, almost two million people have self-deported, which is a number to remember because the goal is to remove illegal aliens, not remove them necessarily through the mechanism of ICE, but simply to remove illegal aliens. And if they're choosing to self-deport, that is a victory. that is right. And it still leaves us today, though, with there's so much further to go. And I think it's so interesting to posit that half measure against the absolute freakout from the left, taking me to the second story today in quick takes. Snap benefits were scheduled to expire on November 1st.

Both sides of the political aisle, Democrat and Republican, claiming the other is the one starving Americans, but I ask you quite simply, do you see many Americans starving? It's not to say it doesn't exist, that's to say people are malnutrition, not to say there isn't poverty, but let's be honest for a moment. Do you see starvation or do you see obesity? Even when you look at the poorest among us, do you see starvation or do you see obesity? Do you see a reason to question or reason to further support SNAP? One in eight Americans, one in eight, are on EBT SNAP food welfare. Twelve percent of Americans are receiving food welfare.

Does that reflect the America that you believe exist out there? For anyone that wants to twist that and suggest I don't think there's poverty or I don't think there's malnutrition, that's not the question. That's not what I'm saying. It's whether or not it's 12%, whether or not it's one in eight. If 42 million Americans are on food welfare, do you think we should revisit that prospect out of something like 330 million Americans, 42 million of them, should be receiving snap? How many of that 42 million are illegal immigrants? Well, Secretary of Agriculture, Brooke Rawlins, was on Fox and Friends this weekend saying

they want to in fact take inventory they want an accounting and they've asked republican states and democrat states across the country to look into and bring information back on who's receiving snap none of the democrat states participated the republican states did participate in that accountability that inventory what do they come back with a shocking number of illegal immigrants are receiving food welfare and for those americans that are on food welfare Is it serving the purpose or is it a disincentive, a disincentive to work, a disincentive to family creation, a disincentive to productive members of society? There's an interesting trend going on on Instagram and TikTok of black men talking about that this is a blessing in disguise, the expiration of SNAP. Watch.

Bro, people who've receiving these SNAP benefits, you're about to see a blessing in their disguise. If you're currently on a SNAP program and you lose your benefits, it's going to be the best thing that you could have ever saw. People have been taking advantage of this program for years. And people don't understand the value that they have because they are scared to step out and scared to lose their benefits. Like this program is keeping a lot of people unmarried, uneducated, don't want to, you know, do anything that will hinder their opportunity. they're with a chance to lose their benefits. There are several of these videos, dozens of these videos going around, of black men talking about the role that food welfare is playing in destroying

productivity and family creation. And it's no surprise. What we see is the destruction of the black family. And we see the rise in poverty with the correlation launch of the war on poverty in the 1960s. Made it easier for people to rely on. on the government than to rely on each other, to rely on the government instead of relying on a husband, to rely on the government instead of relying on the family. This is not to deny the need for food welfare, but to really take a look at these three factors when put together. The disincentive that SNAP has played, most notably, but not exclusively, but most notably in black America, the role of illegal immigration and how many illegal immigrants,

are receiving food welfare, and the quite obvious statistical and observational fact that most Americans, especially those who are poor, are fat, are obese. And you say to yourself, why are we spending $8 billion a month, $8 billion a month, on SNAP? Republicans and Democrats are going to blame each other during this government shutdown. But maybe we should take the opportunity, as suggested by Agricultural Secretary of Brooke Wallace, to take another look at SNAP. Thirdly, Governor Gavin Newsom appeared this weekend on several places, like Meet the Press,

and he just revealed himself. He continues to reveal himself to be, quite honestly, the worst man in politics. Here's Gavin Newsom on Meet the Press. He is not scoring around. He's changing the rules. He's rigging the game because he knows he'll lose if all. things are equal. He did not expect California to fight fire with fire. Donald Trump's rigging the election. This is California, by the way, looks to redistrict Republicans out of the state.

This is what Gavin Newsom did, by the way. He would say something and within two minutes prove that he is the one. He is the one being spoken about by Gavin. Like, here he is. Like the one thing Gavin Newsom hates is lying politicians. Take it, two days. More recently, Americans have been watching videos of ICE tackling it. Nothing I dislike more than the politician that sits there and lies to you. And we all just sit there rolling our eyes going, give me a break. Did you legitimately believe that he was capable of serving as president until January of 2029? Yeah, I think my focus was, frankly, situational.

It was making sure Donald Trump didn't get back into office to experience everything that we're experiencing, today and there was no interaction I had that suggested otherwise. He hates lying politician. Joe Biden was fine. Nothing to suggest there's any problem with Joe Biden two days. It's fascinating. This guy, this guy, Gavin Newsome, I just can't imagine there's somebody out there that's going, that's my guy.

That's my guy. I know them. Some Newsome. You know. I know some. Newsom stands. I do. In the Brooklyn brunch crew, there are people ready for the Newsom shirt, the Newsom hat, make America slimy again?

Not the brunch crew. He's a little, they can see through him in that regard, but it's more of the people that just kind of, you know, eat with their fed kind of thing in their algorithmic world. And they think, oh, he's great. Oh, he's so handsome. He's great. When they go for brunch at French laundry? Exactly, Patrick. And by the way, that didn't escape our attention over the weekend.

as well. Gavin Newsom posted on X a party. It looks like a Halloween party from the Trump administration where it looks like the theme was 20s flappers, 20s and 30s garb. And he says Donald Trump hosted a great Gatsby party while SNAP benefits were about to disappear for 42 million Americans. He does not give a damn about you. Of course, this is the same Gavin Newsom, of course, who shut everything down during COVID and went to the French laundry, as you point out, Tidfoil Pat. No mass. Everybody else stay home. Everybody else stay home.

He goes to the French laundry. This guy is something absolutely special. He's the worst, but he's also the best. He's my favorite, and I absolutely hate Gavin Newsom. By the way, speaking of holiday weekend, did you guys see J.D. Vance's costume? Mm-hmm. Pretty great. Tell me J.D. Vance's costume doesn't make you love J.D. Vance. The vice president for Halloween dressed up as the meme of J.D. Vance that goes around.

Everybody, are you familiar with the J.D. Vance meme? The J.D. Vance meme is a fattened, bearded. Brilliant. Jerry curled version of J.D. Vance? Yeah. What is that haircut? It's a perm. It's a perm. It got more and more outrageous.

Is it a perm? Forrest, yeah. Yeah. That's an obese, wild-eyed 1977 white boy Jerry Curl version of J.D. Vance. And so what did he do for Halloween? Well, he dressed up as that version of J.D. Vance. Good for him.

Which, come on. Come on, two a days. Doesn't that make him likable? Honestly, yes. I texted you guys that this weekend. When I saw it, I was like, man, he is surely likable. But you don't check my text, so it's fine. Not on the weekends.

Not over the weekend. Not over the weekend. I tune out over the weekend. Let's take a quick break, but return to quick takes, including three-eye Atlas, comet or alien spaceship. up on Will Kane country. One thing, though, I did not tune out for is our final entry into quick takes today. As many people came up to me and said, I can't believe you did this. I'm so happy that you did this story. It seems like it's being ignored by mainstream media, and there's honestly nothing bigger. And that is the story of Three-Eye Atlas. Three-Eye Atlas is the interstellar

comet, the deep space comet that has entered our solar system. It's only happened, three times. Three, that's the three and I, three interstellar. Atlas is the telescope or the observational mechanism used to identify, to see this comet. Now, okay, it's a comet headed for our solar system. It does not look like it's on any collision course for Earth, so why is it a story? Because a Harvard professor, a theorist, an astrophysicist and theorist has given credence to this as he puts the probability somewhere around 40% that 3-Ey Atlas is not natural. It is driven by technology, artificiality, manufactured technology. He points to several different reasons that 3-Ey Atlas, several different pieces of evidence as to why 3-Ey

Atlas might be man-made or rather intelligent design. Right now, as of October 27, Three-Eye Atlas disappeared behind the sun. It emerges sometime in early December. But scientists are watching the way it emerges on the other side of the sun. Why? Because if it changes course, if it changes speed, then that will indicate it's not a comet. It doesn't mean it's going to turn and head toward Earth, but that it could be driven by something alien. Here's the headline as of today. Manhattan-sized interstellar object, 3-Ey Atlas, accelerates and turns bluer, possible signs of alien engine, says Harvard scientist.

So its tail, which had already been behaving in suspicious manner, has now, turned blue. They were saying if it was burning up on the other side of the sun, that's not the color they would have expected the tail to turn. There are others that say you don't know what the gases as they change in the atmosphere around the sun might do. But the fact that it accelerates, I think, is even more concerning. Now, I don't know what's supposed to happen. I don't know what the gravitational forces are. I don't know what the sun does to something's trajectory. But I do know that they said if it changes speed, changes course, or such, we're going to put our antennas up that it's not just a comet, that it might be alien. And it sounds like that we could know as early as December. And if it is alien, what do we care about a government shutdown? What matters after that? What other story matters? Like, yeah.

What are the chances? Do you guys think Three-Eye Atlas? come December 10th, is a gigantic nothing burger or something. I'm not saying it's the aliens are here. I'm not saying 100% certainty we know an alien spacecraft just navigate through our solar system, but something versus a gigantic nothing burger. That's tough. I want it to be something.

I want it to be something. I think it could be something that we've never seen in terms of a comment. Maybe. I honestly think you're going to have a hard time if it is an alien spaceship convincing people that it is one. I think people won't believe it. You can look at it in the sky and people won't believe that's what it is. I think that we could confirm high probability that is alien spacecraft and it would make the front page for one day and probably be out of the news the next. I don't think people will care enough, nor will it command enough attention until it hovers over Manhattan.

I think once it hovers over Manhattan, like in The Avengers, people will start to go, you know what? I don't care what I saw on TikTok. Like, until that moment, it's competing against the latest thing somebody saw on TikTok, the latest real they shared with their family member. It's like the movie don't look up. I think our attention spans are burned. I think our attention spans are toast. I think Trump's saying something outrageous. It would outweigh an alien spaceship in the news cycle.

I don't care if it's over Manhattan. I'm still not buying it. Yeah, it's a distraction. It's a distraction to Patrick. Yeah, we have all these holographic things. So an alien spacecraft. They've been sending stuff up for years. Hovering over Manhattan.

You think that's going to be a deep state thing designed to distract us from what, Patrick? I don't know. I'm not sure what exactly. I have to keep my eyes out. That's when you start looking. That's the trick. You don't know. Probably the rigged NFL stuff.

Yeah. That's what it is. It's going to be the deep state in combination. Yeah, with the ghost of Paul Tagliaboo, who's working the refs. in every Chiefs game, and everybody's starting to get wise to it. They're getting a little hip. So deploy the alien spacecraft over Manhattan. You know what's hilarious?

I would love to be in on those secret meetings that they're like, we're going to come up with an alien spaceship to cover up these stories that we don't want out there. All right, guys, let's discuss. What are we going to do here? Like, it'll be fascinating to hear. All right. All right, that's going to do it for us today on QuickTakes. Let's take a quick break.

When we come back, we do address the biggest debate post-Hlloween, and that is whether or not they're good or bad. Swedish fish. Plus, now Auburn joins the firing line. Now Auburn has an opening in college football, but one of the biggest names is now another biggest name. The top three biggest names outside of Lane Kiffin have taken theirself out of the running. So who's going to get all these jobs coming up on Wilcane Country? It is Will Kane Country streaming live at the Wilcane Country YouTube channel, the Fox News Facebook page, and always available at Spotify and Apple coming up a little bit later in the show.

The co-founder of Black Rifle Coffee, Matt Best, will be joining us. But first, fellas, I was digging through last night. I was at the family dinner. We do a family dinner, like, you know, extended family, once a month or so. And the Halloween candy was out, right? It was all a big basket of Halloween candy, and I had my eyes on a few things that looked better than the dessert

that was provided. And, you know, every once in a while, it doesn't like a candy bar sound better than cake. You know, everybody else has had a cake, and you look over there and you're like, man, I haven't had a kick cat in a while. And you'd rather have the kick cat. cat and the cake. Do we all agree

every once in a while? Very much so. I don't know. It depends on the baked goods. How long has it been sitting out? Because it's like fresh? It does. It was a cookie cake from Walmart, so that's why I went for the candy. Cookie cake. I can skip the cookie cake from Walmart.

What's a cookie cake? All right, so Dan, sometimes I feel like you were born yesterday. What is happening in Connecticut? What is happening? I don't know if he's joking. Last week it was chicken, fried steak, There's something else this morning I don't think I've ever seen a cooking cake

What was it this morning? What was it this morning Patrick? Last week he was chicken fried steak No we're not doing it Nope nope nope nope nope nope Because our guests Yeah we are doing it You didn't know what black rifle coffee That's what it was I remember now

I do now Yeah love black rifle coffee you should go get some yourself Matt Best is about to join us But he's like what is black rifle coffee Shh Dude do not tell him that I think you're in a Brooklyn bubble I think you are in a Brooklyn bubble

where everything is like, you know, magnolia cupcakes and whatever the newest thing is, right, cronuts, and you're missing out like on Americana, and I'll grant you, a lot of Americana has become mass produced and sold at volume at Costco, but you still should be aware of how the world is living. And the funny thing is, Dan, you're the ones that are all worried about SNAP benefits. You're not at Walmart watching people on EBT by cookie cakes, but I am. I see it, you know. The cookie cake is, yeah, I know you do.

That's the point. You need to get to a Walmart, dude. You need to get to a Walmart. I want to see how the people live. Yeah, even a gas station, totally. Like a convenience store at a gas station? We have some of those. Where Ed said they have the Snickers that say Snap approved on the wrapper, on the, on the, on the rack.

You know, what's the last time you bought some hostess powder donuts? Oof, maybe when I was like 11. And just mowed through them. Or an apple pie. Not an apple pie. You know I'm talking about, Mrs. Bairds. Oh, we do real apple pie. I was going to say.

The one's coming in a wrapper? Like, that's New England at its best. Have you ever microwaved a sandwich in a gas station before? No. No? Microwaved a sandwich? Which? I've never bought a sandwich from a gas station in my life. Have you got a burrito?

Have you got a burrito from a gas station? No, I got a burrito from someone they sell burritos. I did that for nine months in a row, just every day. Gas station sandwiches and burritos just... Can't believe it. Nuked that thing. We hunt our own food here. Dude, you get a gas station burrito and you'll wear that thing all day.

The underwear will smell like gas station burrito. Every piece of clothing you're wearing, you're like, gas station. and burrito. Yeah. Go home at night. Wives like gas like a cookie cake. It's like. Is it frosting?

You know. Yeah, it has frosting. Yeah. You get a, it's, it's a little fluffier than a cookie, but it's basically the same as a chocolate chip cookie, you know? Okay. A thin, large, wide. How large wide are we talking?

Uh, and this is what'd be insane. We're talking about 14 inches, 16 inches. As big as you want it. Get out. A cookie that big? I've never seen a cookie that big. You're literally just shoving a bunch of cookie dough together in a giant, you know, pizza dish. That sounds insane.

Yeah, just a giant cookie. Have you ever had, have you ever had the, like, chilies or they, yeah, have you ever had the, in the iron skillet, the, the cookie thing at the end at TGR Fridays or chilies? No. What is what? I don't even think he's American. He might not be American. Like, you might be from Europe. I grew up on the water in Connecticut.

We, you know, we eat clams and, you know, things from the ocean. Lobster cakes. Yeah, lobster cakes. We do. You just cram a bunch of lobster and a skillet. So last night, I started digging in, and I pull out Swedish fish. And I was like, ooh, Swedish fish. And my sister-in-law said, those are awful.

They're the worst. Swedish fish are the worst. I was like, you're insane. It's a top fiver. it's a top five candy I love Swedish fish love them and I quickly found out

it's incredibly divisive and so I posted this on to Instagram last night a quick ranking of everything we had available last night and I put Swedish fish fourth which I should have just posted Swedish fish alone

good or bad but my top five ranking on the Halloween candy yeah what did you think I found it somewhere yeah I thought it was like a like a barrel thing nice you gotta keep up with the wool candy counts man

yeah number one kit cat number two sour patch kids number three twicks number four

Swedish fish and number five rhesus peanut butter cups now I went on from there and I gave you some starburst and snickers that followed and a highly underrated piece of candy

the Hershey's Milk Chocolate Bar everybody likes to overlook the Hershey's milk chocolate part because you think it's so plain and our taste buds are so blown out in 2025 that you think you've got to have some nougat and caramel and some something crunchy in there. But I just challenge you. Like, let's call it November 10th, two or three weeks after Halloween. And you know what you're doing. You know. You go into the closet and you know what the kids have left over and you hid from the kids because you're like, we're not eating candy every night.

and now it's yours. Just enjoy a Hershey chocolate bar and tell me it is not incredibly satisfying. Thank you. It's Snickers that always satisfies, but it's really nice. I'll give you, it's a little chalky,

but it's pretty good. I need a filling. Okay, so let's take on those two debates. Do you like a plain old Hershey's chocolate bar? I do. Not top five, though, at all. Easily top five. It didn't make my tough five.

No. Top five. Yeah, for chocolate, I'd say it's like probably five. And I'll tell you another one that I was out on for a long time, but I'm back around on is Snickers. Snickers is a classic, and it's good. And then for a while I was like, I don't need all that, but it's really good. But now, for the debate at hand, and I want everybody, just real simple, Swedish fish, good or bad, tinfoil pat. Thumbs up, thumbs down on Swedish fish.

You know, I don't think I've actually had one, which is surprising to me because I eat a lot of different candy. I don't think I've had a Swedish fish. Is it like Sour Patch Kid, but not sour? It's because it doesn't sound American enough for him. Yeah, it's too foreign. Yeah, it's like a Sour Patch Kid. It's like the red Sour Patch Kid. They're all that flavor, which is the best one, right?

The cherry one. They're all that flavor. It's just not covered in the sour and sugar, whatever that powder is on the sour. And I'd be all in on it. I'd really like artificial fruit flavors. So, you know, like airheads and sour patch kids. So I definitely would probably have it in the top five. Yeah. I think you'd like it. Dan, thumbs up or thumbs down, Swedish fish? Top five. Oh, love it. Yeah. Ed had just looked up. He was all looking down. He looked up with that mouth-a-gap face because he's thumbs down. Ed's thumbs down on the Swedish fish.

Boo. Do you like gummy bears? Yeah. It's the red gummy bear. I think it has more flavor than the red gummy bear. It's excellent. It's a great movie theater candy. Drop into the comments.

Hey, would you put a poll up, Dan? I want to know where the people are on Swedish fish. Okay. Would you put that poll up for me? I'll do it right now. Oh, no, there's confusion. All right, let's do this one day quickly. Go ahead, Timfoil.

There's confusion among the wish I'm up for Swedish fish. What is the Swedish fish? But we just explain it, John. So. Yeah. Yeah. People don't know what it is? It's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's, it's a single right there coming in at number four on the, on the, on my picture.

Because it's been wrapped. Yeah. It's hard to see. Um, go get you some Swedish fish. Is it American candy or does it come from Europe? No, that doesn't mean anything. Doesn't mean anything. It doesn't mean anything.

It's called Swedish fish. Sweden in the 1950s by a Swedish company called Malacco. Oh, now Patrick's out. He's already, see that nasty face he made and he's shaking his head? But, but, but they were specifically created for the U.S. and Canadian markets.

Well, there we go. We're back. All right. We're back. And we're back. All right. Auburn, not back. Auburn fired two frees over the weekend, making it, I think, the job opening in college football. It's the fourth job opening in the SEC. LSU, Florida,

Arkansas, Auburn, all open. Last week we told you, not only had Indiana's coach Kurt Signetti, Indiana, by the way, number two in the nation, Indiana, re-signed to stay at Indiana, but Matt Rule, Nebraska's head coach that has them, I believe, not six and three, just lost this weekend, though. He's re-up to stay at Nebraska. Now, Reports are SMU's Rhett Lashley is in the midst of contract negotiations to extend his contract at SMU after they take down Miami this weekend. And here's the question. Who's going to get all these jobs? These are some big jobs. And the best coaching candidates out there, except for Lane Kiffin right now, have taken themselves out of the running. And I wouldn't be surprised if Lane Kiffin takes himself out of the running sometime soon.

So you're looking at James Franklin. You're looking at Tulane's head coach, John Somerall, who just lost this weekend as well. Your group of five representative in the playoffs is going to be ugly. Is it going to be North Texas? I think it might be University of North Texas right now. Navy lost, Tulane lost. San Diego State's in the running. It's going to be ugly in the first round of those playoffs.

If it's North Texas for San Diego State, it's going to be. ugly. But there's nobody to coach all these teams. Nobody. And at this point, say you're Baylor, reports are Baylor may fire Dave Miranda. Dude, do you really want to jump into the coaching hiring right now? The job demand is greater than the coaching supply. Oklahoma State. Virginia Tech. All these programs need head coaches. So where are you going to land, Auburn? Who are you going to get? Now, maybe they get somebody that we never heard of,

and that's the way to do it from now on, not just get the most expensive guy out there. But it's getting wild out there in college football. Go ahead, Tenfold. I wonder if we don't see some movement, like, you know, with Ryan Kelly or the guy who left Oklahoma for USC. I can't remember his name right now. Mike Gundy?

Yeah, Mike Gundy's. Oh, Lincoln Riley? Lincoln Riley, yeah. Yeah, absolutely. You know, like, not necessarily those guys, but, you know, maybe, you know, teams going and poaching guys from other schools, just, you know, I mean, Dabo's not, you know, he's in a little bit of a rough spot, you know. Maybe there's some change of scenery that needs to happen.

And, you know, maybe we see things shaking up even more. With all that money, do you think NFL coaches would consider assistant? No. Ed asks, do you think NFL coaches could come over or assistant? That's not half. Because of all the money in college football. I think it goes the other way now. Not because it's an upgrade, but because nobody, the life, the NFL life is so much better than the college football life.

It's a terrible, terrible life. Let's do this really quickly. Jalcy and Daniels injury last night. God, that was all. Yeah, brutal. Coming in and already hurt. Yeah, coming in and I already hurt. Dude.

His arm bent in, you're used to seeing legs at this point. I'm not used to seeing arms do that. That is that, that's it. That was his left arm, though, right? So it's not his throwing arm? Or was that a throwing arm? Patrick, do you remember? I don't remember, but you just put it in his sling.

It'll be fine, right? Good to go next week. This is left arm, yeah. Yeah. his left arm at least man those Washington quarterbacks they get for one good this is RG3 all over again

now it's his left arm so he can come back from it it's dislocated but that all it's dislocated is that what they said yeah which could be not horrible but if he you know

tears any tendons then yeah but didn't Al Smith jack his leg up with the Redskins he was a redskin then and then you had thighsman I mean, it's a history of gruesome injuries. Yeah, we might start talking about that Washington Redskins commander's quarterback curse.

Meanwhile, on the other side, I am all in on my quarterback theory. You need to buy quarterbacks off the junk heap. That's what you need to do. First round quarterbacks, given up on. Sam Darnold is absolutely the best value buy for a second franchise in a row, Vikings and now the Seahawks. lit it up last night. Joe Flacco. Four touchdowns. Absolute stud. What about Joe Flacco? He threw for like 400 yards yesterday for the bangles. Yeah. It's crazy. And they lost. And they lost. But Mac Jones, Sam Darnold. I'm going to count Bryce Young because basically people

had already gotten rid of Bryce Young. I mean, he's still with the same franchise, but they'd written off Bryce Young. And here he comes. So if you're buying them off the junk heap, I don't know who that is next year. Oh, obviously, Baker Mayfield. If that's Tua, Daniel Jones, that's another one. Do you think people wrote off Matt Stafford? Because he's back with the vengeance. He never got, no, he never got ridden off.

I wrote him off. See, there you go. I want the guys everybody gives up on. That's who I'm in on every year, as much as the draft, I'm going to start looking for the guys who three years ago were the most exciting quarterbacks. What about a guy who's led NFL in passing yards before? Well, you know, Sam Darnal was given up on quite a few times.

So I don't know if there's a ceiling on this, but James is certainly bumping on the ceiling. James has been given multiple reclamation project opportunities. Russ Wilson? They buried him, man. He should have had a shot. He outperformed him in camp. All right. Finally, are the Dodgers of Dynasty. Now it's two. Back to back. If you can't, so we can't 20, that's three.

Dodgers of Dynasty. Did you guys stay up on Saturday night and watch? Oh, yeah. Every second of it. They shouldn't have won that series. Blue Jets should be champions right now. So many things. Why? So many things. That's so many opportunities. I don't think the Dodgers played as. Did you think? did you think Will Smith got his foot back down to tag out the Blue Jay's runner to home? But ICF's lead was nothing off the third base.

What are you doing, man? Dive head first. Why aren't you sliding head first? Run through the ball. They told them to hold it tight. Yeah, then that's their fault. I heard that this morning. It's horrible.

That would have ended the game. I thought the game was going to end on that, you know, the outfield, them running into each other. if they didn't make if they didn't win by the ninth they were done but yeah there were quite a few on that note florida got robbed florida that was a catch on the instant replay thing florida had a catch against georgia it hit the ground that made me so mad you know it did not hit the ground patrick the ground the thing's the thing i'm like how do we live in the same world with the same eyes and we see the same thing going on that ball did not hit the ground how do you see well you never saw it hit the ground i saw it hit the ground i saw it

hit the ground. It hit his forearms and bounced up. I don't know. I saw, I saw grass coming up. That's because you have Florida. That's all that is. That's exactly what it is. I'm completely subjective on this. I want instant replay to reveal that we all live in an objective world and we can see the same things. And then I heard the announcers and I hear you today. And that was a catch. Sorry, Florida. You should have beat Georgia. But you didn't. And instant replay, save the doctors, but didn't save. I missed it, but I'm watching it now. What is Dan looking at it right now?

Yep, hold on. See, he has no dog in this fight. Let's see. What does he think? Give us your judgment when we come back, Dan. Let's take a quick break. When we come back, we've got the co-founder of Black Rifle Coffee. Dan, figure that out what that out is, too, during the commercial break.

Google Black Rifle Coffee while you're looking at that catch. And chicken fried steak. When we come back on Wilcane Country. Welcome back to Will Cain Country Veterans, Inc. is up on Fox Nation. You can get that. By subscribing to Fox Nation, we hope you also subscribe to the Will Cain Country Show at Spotify and on Apple. It's hosted by Joey Jones, and he talks to a bunch of vets who have started successful careers post-service. Here's a little bit of Joey's conversation with the co-founder of Black Rifle Coffee, Matt Best.

My name is Matt Vest. I am a former army ranger and the co-founder of Black Rifle Coffee. I was an assault team leader with Second Ranger Battalion. I served in Afghanistan and Iraq with a total of five tours. And it was some of the greatest times of my entire life to be able to serve of that quality of men. There we go. All right, give it a try. Okay. Tremendous. It's actually really good. Was he hired me?

100%. We're just going to have you a training course for about five weeks, and then we'll get there. I might need to train up on the new machine, too. Do you mind making me a better one of these that Joey didn't? Okay, thank you. Wow. Oh, like, do you want that? Well, that's where I call them.

Oh, there's me. That is Matt Best, the co-founder of Black Rifle Coffee on Veterans, Inc. And he joins us now here on Will Kane Country. What's up, Matt? Thanks for having me on. This is great. Glad to have you. I feel like we've bumped into a.

each other, at least through mutual friends numerous times, but not met in person. Yeah, throughout the years. And thanks to Joey, Joey's a great guy and always a pleasure spent some time with him. Okay, so you talked a little bit about your service right there in that clip, but Army Ranger joined right out of high school. How long did you serve? Four years active, so did five points. Ranger's Battalion. Got out, realized that going to college in Los Angeles wasn't culturally fit for me. So I decided to, I was actually rejoined the National Guard, but it got an opportunity to go work for a three-letter agency.

So I did that for about five, a little over five years. Why does everybody say three-letter agents? Like, we don't know what you're talking about. I mean, there's multiple ones, you know? I don't want to come off as a cool guy at all. But it was a fun career for that stint. Yeah. And let's talk about how this black rifle coffee thing started for you, because you were doing

other stuff first. You were on, and you still are, YouTube. But how did this whole entrepreneurial venture start? To be honest with you, I just started making entertaining videos what I thought just for like my small friend group is like, how do I make my five Facebook friends laugh? And that kind of materialized into being a voice for the veteran community. And to be honest, a lot of my jokes came from sitting around the fire pit with all the other operator guys and just talking crap. Like, does your wife ever yell at you when you swerve in the road because you think the trash is an IED? They're like, yeah, all the time.

And so I just kind of put that in a satirical video. And that kind of got a lot of traction. So I never set out to do any of that, but then I actually found out that I could be more impactful in the community with, like, a pen rather than a rifle. And so that's kind of where my career's gone. And, you know, to this day with Black Rifle and a lot of their endeavors we do, it's kind of my life goal is to participate and hopefully build a path forward for veterans that have served. And one of your co-fander's Evan Hafer, right? Did he start Black Rifle or Ridge? When did you come in?

I started in 14. So, yeah, I'm day one. You're Day One. Yeah. Evan gets a founder title because, you know, I was doing a day. different business and he called me and my business partner Jared and said, hey, I got this idea called Black Rifle Coffee, because he was sitting there training all these guys going through a selection process with coffee and a gun on the back of a truck. He's like, man, those are the two favorite things that I use every single day. So he called us and asked us to be a part of it. And I

absolutely, you know, coffee's awesome. It brings people together. It's community. But all the coffee questions should go to Evan, by the way. I'm like the brand guy, you know. Well, but I love going back to that moment. One would say, okay, we want to do something, entrepreneurial. You loved it. All of you guys loved it. But, you know, if you sat down and you go, well, let's write a business plan. One of the first things you're going to have to address is that is a very, very competitive market. Like, with one with one huge behemoth, obviously in Starbucks. Right. But, you know, Seattle's best. And I can't even remember all of them. Yeah. They have brick and mortar on every corner selling coffee. Yeah, I don't think we set out to be as large as a company as we are. I mean,

I know we didn't. But, I mean, also, I think the reason that Black Rifle was a success was because, I mean, let's be honest, it is hyper, hyper leftist culture in the coffee industry. I mean, you look at the way that they run their organizations. And we're just a bunch of guys that served America, love America, love the people that veterans, the first responders. And so I think it's such an authentic soul of our business because it's still a founder-led business. I mean, of course, we have a board of directors and a CEO, but really the soul of the company is still through the three founders. And I think you see that. And I think that's why our customers still really support us to this day. It started out, and still primarily as

subscription-based coffee. Yeah, we were like a direct-to-consumer subscription-based company. We really gone into like FDM through drug masks, so, you know, Walmart's a great retailer for us. We love them. We're in Bass Pro Shop, you know, Kroger. So we're pretty much anywhere coffee's found. Now. Yeah, now. But originally, direct-to-consumer, right? Yeah, direct-consumer, subscription. That's what we do. Right. And you found, you found a market, it seems like, pretty quickly. And I would imagine a lot of coffee is great, but that brand differentiation, as you just pointed out, all of those brands have a certain ethos to them, and you're radically different. Yeah, I think so many, they all get convoluted. Our mission statement is super simple. It's great

coffee, great mission, no compromise. So we want the customer to be able to purchase coffee, shows up on time, on target. They love it. It tastes to the quality that they want. And then also, they know the supporting great mission. I mean, our philanthropic side of our business is incredible. folks over the elite are all former special operation guys. And so they're really integrated into the mission and actual direct impact to individuals. Because I think it's easy to write the checks and go, look at us. We helped. And that's great. I'm not taking anything away from that. But it's also, you know, I think that the most tangible difference you can make is directly to an individual, how you just change someone's life so you can set them up for success, especially folks

that have been through hell and back. And what is it now, 40% of the company is vets? They're about, yeah. Yeah. If not more, actually. And from a distance, Matt, you look at it, and it looks like a continuous arc up. And maybe it was, but I don't think many entrepreneurial stories are like that. I don't know. What has been the biggest stress point through the birth of Black Rifle Coffee? I mean, I think any entrepreneur is just like there's so many highs, there's so many lows, and every day is a different day.

I mean, I wake up like, what a good day. And then, holy crap, worst day ever. And, you know, the business structure is obviously massively changed. You know, we were a subscription-based model, especially going to COVID. So we were optimized, right? We had all this infrastructure built around direct-to-consumer business. And then that changes overnight where customer behavior goes, we're going back to grocery stores. And so luckily, we pivoted enough to be able to, like, reach our customer.

But again, I always, to me, it's just giving the customer a great quality product and a mission that they believe in. And there's a lot of people that don't support admission. You know, we got guns in our hats, and we were a veteran-founded. and we believe in America and the Constitution. Some people don't like that, whether or not our customer, but there's a large portion of America that is, and we hope to be their coffee company.

Well, that was one of the big differentiating messages. We talked about the ethos difference, right? Was it Starbucks and all these other companies? We're going to hire 10,000, was it, refugees? Yeah. And you guys countered that with we're going to hire 10,000 veterans. And that's still on our to-do list. You know, we're growing every single day.

But yeah, absolutely. And I know I've seen one in Lubbock, I believe, brick and mortar. Yep. And now you've got how many different stores out there? We're a little over 30 brick and mortar stores, yeah, which is pretty cool. Because I think it's one thing to see, you know, the feedback on the internet. But when you walk into a store and you see like one in Utah, every single morning shift change from the local law enforcement would come in there and get their morning coffee. And like, what a sight to see.

You got like 12 LEO guys sitting there and gals sharing their morning coffee, doing their reports together. Like that's freaking kick ass to me. It really is. Uh, you're the brand guy. Merchandising has to be a big part of the company. I mean, I see black rifle coffee stuff everywhere, and I'm not talking about the coffee. We have a kick-ass creative department. I'm telling you, and like, I want to do this thing.

We're called no machines, right? Because AI, in the era of AI, everyone's using that for illustrations and stuff. We have in-house veterans that, like, are just, they crush our artwork. And, you know, I get to, like, hopefully lead those teams and take a lot of the credit, but really all the credit goes to them on their design work, the bags, you know, the t-shirts, like our new energy drink line, there are illustrations in the cans. It's so in depth. So we have a lot of fun with it.

So I was talking with one of my sons this weekend. I was a 17-year-old and a 14-year-old. Okay. I was talking to the 14-year-old. He's an athlete, and we were talking about, okay, let's start thinking about what you want to do, where this can take you, right? Because he said, well, my older brother's got a more normal path. He's going to go to college and probably be in a fraternity and do the whole thing, right?

I see, yeah, that's not the only path. and this sport, which is soccer, by the way, could take you to places, maybe to an academy and service. And he's like, well, I want to be big time in business. And I'm like, well, the military creates leaders. It creates men who are ready to do that. And he's like, oh, and you're only like 26 when you're, if you want. You're 26 years old when you're done. Talk to me about the men that you work with, the men that you are. And like how being in the military informed who you are as a businessman. Absolutely. I used to talk about that a lot of lot, especially when post-GWAT, there's a lot of companies that would be so at risk adverse

that they didn't want to hire veterans because they'd be like, oh, like, there's problems with veterans. Our company is a complete opposite. I mean, for instance, is one of our new lead marketing operational folks is a retired start major as special operations. He comes with like zero marketing experience, zero. But what he does come with was leading like a battalion or a company of troops into combat with the most complex logistics, you got aerial assets, you got ground like logistics, you got troops, like you got people in contact. There's so many like dynamics associated that. If you just copy that and then paste that into a business model, it's the same thing.

And luckily you're not getting shot at. So I think the leadership components of serving in the military are directly attributable to the business world because all it is is like critical problem solving under high stress environments and then realizing like mission first, what is the mission clearly defining that, whether that's revenue goals, EBITA goals, whatever, however your business is sorted, that's how you get there. And I think a lot of, you know, colleges today are more like indoctrination. They're not actually educating folks on the real world experiences. I mean, I'm sure some are. But for my opinion, I would rather pull someone out with senior leadership

in the military, teach them the actual skill sets of that job because they come with this plethora of knowledge, operational knowledge, logistical knowledge. Well, and there was a time in America when that was obvious. I mean, if you look at post-World War II, the hiring economy, Almost every big corporate leader, political leader, had military service in their background. But now there's a bit like, well, if you want to go in business, then you better go to a business school. I mean, I'm not here to cast shade, but I've seen some people walk out of Harvard that have come into our organization where I am perplexed at how they have a degree from that place. You know, I'm not saying everyone because there's far people smarter than me. But, you know, I think real world experience is proven to be superseding to an educational.

degree almost every single time and it's interesting because i think there's a mindset as well while i'm putting my career on hold if i'm not a career military guy i'm taking how many years was it for you four active yeah four active i'm taking four years which were the collegiate years for you that would have been yeah that was like my college yeah it was super transformative of it's it was just me learning life yeah i'm just seeing my young people you're you know the the hurdle on getting them to see that this isn't this is it is sacrifice it is service but it's also value added to you is the, well, I don't get started on my career until I'm 26. And I think that's part of what has to be sold to young people.

It's not putting your career on hold until you're 26. It's advancing it. I true believe I, the person I am today, the work ethic that I have all came from the discipline that I learned in Second Ranger Battalion. I truly, truly believe it to this day. I mean, because you're so malleable at that young age that your experiences will truly mold who you're going to be long term. and, you know, from 17 to essentially 22, that became galvanized who I was going to be as a man.

So where does Black Rock Coffee go from here? You know, our goal is just to keep growing, keep hiring. I mean, I would. Do you guys take an institutional investment? We're a public company now. Oh, you're public. Yes, we're public. When did you guys go public?

When 20, 21, I always get that. It's like 21, 22. How different did that make it from? you know, whatever many guys you had at that point, all of a similar background ethos mindset, and now you've got this totally different world you haven't to operate in. I mean, the soul of the organization is the same. I think there was a lot of learnings we had to learn. I mean, you know, Evan and I had zero clue what it was to run a public company.

You know, you have an official board. Then you have folks coming, especially on the financial side and the legal side. There's so many things that go on there that, you know, it's been a heck of a ride. I think we're ironed and out. but yeah I feel like there's a lot buried in there yeah there's a lot

if you look back on it what has been your favorite time in it like when was it I mean I hate for you to say it was in the past but the golden era for you I mean look there's famously people have said

there's founders and then there's operators there's guys that are the visionaries who get something off the ground then there's the guys to make sure the trains run on time and often it's somebody different

Steve Jobs and Tim Cook two different kinds of guys. And as you evolve in your company's timeline, you move more towards the management side of things, keeping the trains running on time. So I don't think anybody would begrudge you if you said, well, the golden era was the first couple of years. Yeah, I think, obviously, retrospectively, you know, when you're sitting in a small garage with this huge idea on a whiteboard about just a brand you want to build and the people you want

to be associated with, I think that seeing that come to fruition is also a part. part of it. But I agree in the operator, you know, founder role. It's, but I think for us, it's so important that the founders are still part of the business, because that's how we keep the authenticity. And still together. And so, yeah, it's, it's impressive. Most founders, you know, break up for lack of better terms, but we're still shoulder to shoulder on it, which is pretty cool. Why has that been? How is that different than as you put out most founders? I think, you know, jealousy, envy, greed, right? And so we everyone, it's like a band, right? That's always my analogy. There's the lead singer of the band. There's like the manager of the band and maybe

the basis. And like to be honest, all of them are requirement to like make the sound of what it is and to show up on the venue on time. I think oftentimes when you get extraneous people that come in and say, hey, you're the lead singer. Go do the solo thing. It's like, F you. I mean, we've had the ups and downs for the years, but we've always come back that like it's better as a band. Like my business partners make me better. And I would like to think that I help inspire them to be better at what they do. So why not? read a book, I think that's got to be the book. It's better as a band. Better as a band. I like that. Does it pay your royalties? Because that's the story. Everybody breaks up. I mean, John Lennon goes out on his own at some point. And it takes a lot of their effort and maybe therapy to stay together. It's like a marriage. I mean, you're legally contracted to each other. So, I mean, it's what it is. And I do know you have been for several years now and you are tonight doing something with the Dallas Cowboys. Yeah, we work with some Amazing. Obviously, we love to like support organizations to give money, but you know, beyond the calls, one of the organizations we work with. And our team puts together every year with the Dallas Cowboys is a salute for service game. So it's their, you know, military veteran focus game. And we're bringing out 10 World War II veterans, pulling, putting them up in the Black Rifle Suite. We're going to take them down to the field tonight. So it's those feel good moments, man. And like some of them, there's a gentleman that turned a hundred tonight. And they're still full of piss and vinegar, I swear. They're out there like, you. You got any whiskey in here?

I'm like, I want to be everything you are. You are so cool. I know you're doing stuff with Born Primitive, Montana Knife Company. I got an awesome box back there. Oh, you did? Yeah. I love of you guys. It's incredible.

What you guys are doing for service, which you'll see on the Fox News Channel on the Will Kane show, perhaps as well, Fox and Friends. And, no, I appreciate everything you're doing. I think your story's amazing, Matt. And I thank you. Glad you're in Dallas and came in and hung out with us today. Yeah, I appreciate you having me on the show. All right, check him out at Black Rifle Coffee Company.

Before we go, Dan, did you look up that Florida, Georgia catch? And the chicken fried steak, right? I heard that. He doesn't know. Hold on, Matt. He doesn't, he's Connecticut. Damn, man. Last week, we're discovered he never heard of chicken fried steak.

I never have. You're kidding me, right? No, I've never had it. Is he? Chicken fried steak? I've never heard of it. Paris. I'm from Santa Barbara, California, and I know that. I'm saying something.

I'm sheltered in Connecticut. I got an M.I.P. in Santa Barbara, California one time. That's my memories of Santa Barbara. And then didn't? and then what was it what did he not know today Patrick he didn't know uh something else he didn't know cookie cakes cookie cakes didn't know cookie cakes I didn't know what cookie cakes I didn't know what cookie cake all right so did you look it up do you think it's a catch I looked it up that is a catch the way he catches it in his arms like absolutely that and it squeezes up into his arms it did not

hit the ground and it comes into his body catch his arms were not that close right yes they were yes there were yeah sorry pat while you're at it look at texas vanderbilt too what they called a successful two-point conversion guy never crossed the goal line we got to get this instant replay to be better we do also will real quick

real quick real quick uh will cane show today four o'clock speaker johnson will be on pretty exciting stuff you just got to know okay good just so you know all right speaker johnson on the will cane show

today four o'clock eastern time. Try to get Stephen A. Smith today. He's in Dallas for Monday Night Football. Come on. He couldn't fit me into his schedule. Oh, my goodness. All right, that's going to do it for us today. Make sure you check out Black Rifle Coffee Company. Check out Veterans Inc. as well on Fox Nation. And we'll see it a little bit later today. Three Central, Four Eastern on the Will Kane Show. See you next time. Listen to ad free with a Fox News podcast plus subscription on Apple Podcast, and Amazon Prime members, you can listen to this show, ad-free, on the Amazon music app.