Yannis Pappas Hour - New Media is Media: Podcasts Hit Record Earnings: The Evolution & History of Podcasts | YP Hour

Episode Date: June 27, 2025

Podcasts have hit record levels of growth and popularity. The boom may be over, but that just means the ones without real audiences will fade away. The good ones are thriving—and they’re not going anywhere. Podcasts are here to stay. 📈 Growth & Popularity • Podcast listenership keeps climbing: ~584 million worldwide in 2025 (a ~6.8% annual rise), projected to reach ~651 million by 2027 . • In the U.S., around 55% of people aged 12+ tune in monthly—the highest on record . 💰 Revenue & Market Maturity • Industry revenue is near $4 billion in 2025, with ad and broader market spending fueling steady growth . • While 2020–2021 saw a content boom, since then growth has slowed: new show launches have dropped, and the industry is consolidating—“smart money” is backing reliable, high-performing podcasts . 🎙️ Content Survival & Quality • The phase of “dumb money” funding everything is fading; now, shows without audiences are disappearing. • Meanwhile, established and quality podcasts are thriving, attracting stable listeners and revenue—often diversifying into video, merch, subscriptions, or live events We all love good podcasts! Support our sponsors: http://lucy.co/yannis Right now, The Yannis Pappas Hour listeners can save 30% on their first order! Just head to https://cornbreadhemp.com/YANNIS and use code YANNIS at checkout. http://Hims.com/YANNIS. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Welcome to the Yanis Papas Hour everyone. Today we're going to be talking about the latest news about this medium that you're watching me on right now, where you've just tuned in to focus on the first couple of seconds and now you've started multitasking. Maybe you masturbate to me, maybe you lift weights, maybe you drive in a car, maybe you do jumping jacks, maybe you do yoga, maybe you're eating, maybe you're at work, because that is work, especially for the young generation in 2025, and yonder is sort of half attention.

Maybe you're at home, maybe you're working remotely, maybe you have a job that doesn't need you to come into the office, maybe you're pretending to work, but I guarantee you one thing, my friends, I doubt you're working out. But if you are, you have earbuds in, or you're laying in bed and you're sniffing your balls, or you're laying in bed looking hot as a female,

wondering whether you should take a picture of your legs and pretend that you just wanted to put in your stories that it was a picture of what you were watching, but you conveniently took a picture from waist up from leg to feet. Cause that boosts the likes it books, the guys horny interest, which is good. The things that are always good that we're interested in horny,

we're interested in selfny, we're interested in self-help, improvement, money, murder, laughing. And coincidentally, those are the genres that are booming in this medium that I am coming to you pre-recorded at. pre-recorded at. And we are going to explore today the latest news about the upsurge in podcast revenue

and take you on a journey through the history of podcasts. It started just innocently and MTV Vijay going, hmm, what can we going hmm what can we do what can we do and another guy and going what can we do with this new technology well now you got your earbuds in or you're laying in the bed that I said sniffing your balls or taking a picture of your legs and feet listening to me and I'm getting paid for it by sponsors that I don't know what they are until Jesse tells me who they are

And I'm happy and grateful for you and for them But more for both of you because without you they would be here and without them. I would be here So it's a new It's a new part of the economy and it started podcasting, started as broadcasting with your iPod. You combine those two things. A lot of people don't know where the word podcast came from because for me I'm like, how come it's not called radio from your home? How come it's not called radio from your home? How come it's not called radio from the living room? How come it's not called talking to you,

talking to you for free? How come it's not just like called talking? How come it's not called, hey, I'm your new friend? How come it's not called, hey, in this recordable world that you live in, where everything can define you, a mistake can determine your fate. Others can determine your fate by recording a mistake that you made. A foible of yours gets exposed in a gotcha moment by somebody else whose revenue stream is the content of catching you in that foible or gotcha moment by somebody else whose revenue stream is the content of catching you in that

foible or gotcha. In this culture of an economy of contenting to other contenters, right? I am a someone who can't hurt you. It's a one-way friendship. I can't see what you're doing. I can't form a little private group on Facebook or whatever the one the Russian guy created, Teleport or whatever, Telegraph, right? Is that what it's called? I can't create one there and talk about you behind your back and make you want to kill yourself Because our brains have it evolved past the negativity by so you go. Oh my god I'm in college and 16 of my friends are ganging up in me in a private chat

I guess I should blow my brains out because this is a permanent problem And you're not talking your parents because they are still watching 60 minutes in commercials So you can't go to them and explain to them that you are of a younger generation And it is very important to you that you are liked not only in the real world But in a fake digital world where people talk good about you people you don't know Some guy named Alexander the Great Balls Needs to also like you because you posted a picture of your legs and your feet and he said your feet looks like a man and you inherited your dad's face and now you can't sleep for a week because some stranger

who is just trying to get attention or maybe a job in the future economy of trolling other countries. Trolling could be just a job interview now. I bet you the government is looking through going, I like what this guy's got. We're going to, instead of him commenting on comedienne videos or girls videos, we're going to throw him into North Korean chat rooms and let him have at it. It's a big, it's all becoming big business. Communication, you know, broadcasting has been democratized.

So now it's going to be corrupted and weaponized and bodied and baited and for sale. And podcast is one of those big things and it started innocently just like porn you know it started just like guys there were no girls around you're in a cave so you paint or you sketch a picture of a stick figure with boobs you take out your meat with your hairy bush and you beat your meat to it in a cave with other guys and then you get the idea, oh there's no girls around, we're cold in this cave, we already beat off to the same figure, why aren't you sticking in your hole? I think homosexuality was born out of

who's born out of necessity like most things and the available technology at the time, right? So people used to sketch things on the wall and they would masturbate to them. And then it was still pictures, right? And then it was movies. And pretty soon it's going to be AI with this like rubber thing on your penis going like this while you're in this world that you your brain believes is real what becomes popular becomes popular based on the technology that's around to facilitate it right i haven't driven my own car in two months the problem is i'm falling asleep at the wheel because i'm just a passenger in my own car and i'm so comfortable that it's i'm finding it hard to

stay awake but i used to drive my own car up until two months ago now I'm not do you think we're going back we never go back right we went from live theater I'm about to disprove what I just said we went from live theater to television and movies I'm sorry live theater to radio where people were telling stories on radio, to television and movies, back to radio and live. So I just disproved because the podcast is basically radio and television reimagined and everyone's going out live. There's a big boom of people going to concerts. So I just disproved what I was gonna do. Maybe people will drive again. I don't know I don't know anything and just an editorial retraction from the last podcast from what I've heard from Jesse. Yes, I'm sorry

I didn't know that Muslims also got snipped So I apologize because I did a reggae song on the last episode where I said we got this nipping in there We got this kosher penis and did you don't snip okay Muslims also snip their hoods I didn't know I didn't know they also did that I didn't know but they're both got kosher penises with no hoods they're both What's the word I'm looking for? Not castrated but circumcised. They're both circumcised. Yeah. To get back to the original point, the medium that you're watching me on was born, the first sort of imaginations

of it. The first imaginings of podcasts go back to the 80s and 90s where a lot of things were changing, right? They already had cellular phones at that time. The internet was coming around, right? 70s, 80s, 90s. That's where all this stuff was born and audio blogging started. In the 1990s. Early internet users would take a break from going in their AOL chat rooms and meeting girls and then getting to know them, which was a new medium, and then going, can I get your number? And then calling them and masturbating with each other,

which I did a few times. They went, they took a break from that and they posted audio files of them talking, blogs, you know. They posted their websites. They started, people started imagining websites. Hey, my name is Janis Papas. I'm a cool dude. Here's my photos. Come blow me. Can I blow you? I Assume most of the early stuff is just about getting some action, right? This is my job You know, the internet was still very scary to everybody and there was a lot of non-believers It was like the trans women of the time some people were excited about it Some people rejected it and other people were confused. I

rejected it and other people were confused. I remember that era. A lot of people were rejecting this is never gonna take off this is what you can't touch it. Everyone just wants to go to the supermarket they want to have tactile experiences. Books are going nowhere. Book people love books. Books are gone. Was there like one Barnes and Nobles left? The technology is what creates the trend, not the people, right? Just like the business of New York creates New York, not the punk rock artists at CBGBs or government-run grocery stores, which we may have soon. Thanks to the podcasters who are promoting this 33 year old mayoral candidate who may or may not be a candidate. We'll find out.

But that is a tangential point that is related because he is similar to Trump. He is galvanizing a base on the internet with the young people. He's 33. They're bypassing traditional media and going for it. Zobrani Dandani Zoltan, not Adam Sandler. He is a Shia Muslim Indian from Uganda who was naturalized as a citizen in like 2017 or 18 and He's a was making rap videos. He's making content

He's a content creator just like you it's what we all are now, you know It's like and some form or another every person is a content creator It the only difference is the amount of people that are watching But we're all making content even if you're just as you're on Instagram. You're making content the only difference is the amount it's the difference between Terrorism from Israel and Hamas, right? I'm the Israel terrorism because I got I have more of an effect You're the mosque because you can only get a couple at a time with hand gliders So at one time he was making content he was rapping and he's from Jackson Heights and He's of this podcast generation

that seems to Definitely be past the growth boom there are 50 million podcasts It's estimated 50 million podcasts, it's estimated, 50 million podcasts globally with millions and millions of listeners and viewers, et cetera. But the money is continuing to go up and the viewership is continuing to go up. It's moderate growth compared to the explosion, but now the projection and the actualization

seems to be, it's becoming more mainstream. So it's not this rebellion anymore. It's not this alternative media. Now it is turning into media. You know, NPR, whatever. They have, they've gone from newspapers and they have popular podcasts now. So all the mainstream stuff is just going to the new medium on the new technology and doing the same thing just in a different way. Little long for a little long form chat,

giving you the news so you can listen to it while you're jerking off, cycling, or pretending to work. They've gotten popular, why? Because work has changed, man. You're the generation now, focus is, that's your grandparents' world, your parents world you're the multitask generation you will take humans and the brain will evolve to be able to do three things at one time the other night I caught myself masturbating the porn

while I was watching the NBA finals and I was going back and forth and reading the latest on whether Israel and Iran Were still at war and I said, whoa, I'm a kid. I Get it and that's what everyone's doing now watching the game playing a video game dick in hand Food in the other doing four things at once and they're gonna evolve food in the other, doing four things at once, and they're gonna evolve to be able to do it and pay attention to all. And podcasting is low stakes listening, baby. You listen, you bike, you multitask,

it's additive entertainment, you don't gotta commit. Committing and focus is your parents' world. You guys are like, let's meet up. Am I gay? Am I not? Am I straight? Am I not? Am I left?

Am I not? Am I right? Am I not? Do I have a gender? Do I not? Am I online? Am I real? Am I not?

You know, is this my real account, my fake account, my bot account? It's all non-committal. It's all non-committal, multitasking, unfocused, and there ain't nothing wrong with it. Everyone's just got to learn to deal with it, and podcasts just fits right in. Also, like I said, I'm a friend who can't hurt you. You know in the back of your mind, all the friends around you could record you. They could start a chat about you they can take you down. I can't I don't know who you are I can't access you so I feel safe and I am safe This is anonymity. This is what anonymity used to be right when when we were growing up Jess

It was like, you know, you could you could you could sleep over my house and I and I peed in my bed It was only gonna get to four or five people. You guys would make jokes about it and then you forget about it. But nowadays, if I pee my bed, I'm Yanni the Bedwetter forever. Put it on the internet, I'm Yanni the Bedwetter. So we had anonymity.

We were able to grow anonymously. Kids can't anymore. They're scared to live because every moment could define them every mistake in that moment could define Who they are? But when you listen to a podcast you have a friendship where you're completely safe and you're anonymous to that person I can't hurt you. I can't backstab you. I can't DM your girlfriend Behind your back without you know, it's just I don't know you I don't know who your girlfriend is your friends do and

They could be with your girlfriend, but then slip her DM back in the day If you were gonna talk to my girlfriend, you know You'd have to either say it in person or call her on the phone which created a little bit more of backstabbing But now it's just so easy. It's frictionless Just like door- and all this stuff. No friction, baby. Answer the door, butt naked. Just pull the food in.

You don't even have to look at the delivery guy. Tips already included, everything's included. No friction. Podcasts, you don't gotta download them anymore. That's why they took off. Frictionless, just stream it right from your phone, on the toilet. You know,

you're gonna not be with your thoughts for very long because it's frictionless. So how did podcasts start? What originated it? Let's take you back through a little bit of the history of podcasting. The term podcast was coined in the early 2000s, right? So we're talking, oh, we just got hit. The buildings came down. All right.

Now we need a place to talk about it. People discover, hey, I got an opinion on this. I think it was the Israelis. I think it was the Muslims. I think it was the Bush administration. I think it was the Muslims. I think it was the Bush administration. I think it was the neocons Right. I think they had this plan a false flag attacks. They could go into Iraq. I gotta tell people and the internet goes

Paint on me paint me like your French girls Jack paint on me and lose change comes and People start posting and they're blogging and they're blah and they're audio recording this is my basement the CIA is watching me mentally ill people had a voice finally never before only the only people mentally ill people could talk to was the voices in their own head. Now they could talk to people in other places that are mentally ill. They could find each other. People who were into true crime could find each other. People who wanted to fuck but were too shy or had no

game could find each other. People who knew that 80% of the women wanted to bang 20% of the men and that was never going to change and they felt helpless about it, could commiserate in their misery and find each other and then find people who did get those girls and fucking harass them to feel better. This opened up all types of world for incels, for losers, for mentally ill, for races and creeds and ages. If you were a pedophile you felt

alone until the early 2000s. We went on the dark web and you found some Dutch guy who had a farm somewhere where he was sucking off a horse and let a horse bang him in the ass and he died. You didn't feel so alone anymore. Chat boards, these things start emerging. And Adam Curry, who I don't remember, because MTV feels like a hundred years ago, much like news yesterday, who was a former MTV VJ, remember when they were the shit? Do you think anyone reck... I don't even remember his name, Carlson... Tucker Carlson Daley? Tucker Carlson daily? Yeah. Tucker... Tucker Carlson's in my mind now. That's the new rock star.

Downtown Julie... Yeah, by the way, you see him groveling for Trump now. It's very funny. Tucker? Yeah, it's hilarious. He's like... he's made... he said this thing where actually the Koch brothers... I'm sorry, Murdoch, Rupert Murdoch said while he was firing him for losing him $800 million, according to Tucker said, why don't you run against Trump? Because I hate Trump. He's like, nobody hates Trump when the Murdoch, but what he forgot was that he had messaged

his producer of the show and said how he much hated Trump. Remember that? He's like, I fucking hate him. He's a demon. Pretty soon we'll be done with this guy. But according to him, Rupert Murdoch said run against Trump will back you But he goes I love Trump I would never do that because I love Trump and If you look in the comments, everyone's going bullshit. They're going where we're

Because he turned against Trump and he rode that internet wave of empty Israel And he rode that internet wave of anti-Israel. Anyway, let me get back to what you wanna know. And then there was a journal, and then Adam Curry co-created something called iPodder. iPodder was an app to download podcasts to iPods

Everyone was listening. He had the idea. Hey, dude, let's talk You know, I'm a VJ. I talk for a living. It's what I do. I don't have any other talent I probably have a decent face or whatever or I was a music journalist. I don't know who he is and I don't care I don't care who he is at all. Is he hot? Yeah, decent looking guy, I guess. Let's download these podcasts to iPodder. Can we back up back on the screen?

I've seen them already. And he combines with a guy named Dave Weiner to they get together software developer and he wanted to add audio to RSS feeds and Adam Curry wanted to create this app and they did it and that was in 2004. So they downloaded audio RSS feeds to iPods then from 2005 to 2010, things really began. The Garden of Eden for your listening pleasure. When Apple steps into the game, much like, I mean, it was really at the 2000 to 2020 was Apple's world, man. They took the phone, they took the computer, they took it out of your home and you could take your phone and your computer and your mailbox with you everywhere and your radio and everything and iTunes was dominating, took away the music industry, flipped it on its head and they added a podcast directory to iTunes.

So over 3,000 shows were uploaded immediately by the end of the year. Podcast awards were launched in 2005. I imagine it was just, it looked like a WNBA postgame conference, you know, before the money's there, they just hang up a black sheet. You know, you ever see a postgame? It's just like, it's done in like the lobby of a hotel for the WNBA, especially if Caitlin Clark's not there. So I assume that's what the podcast awards were back then,

probably hosted by a young Jim Norton or something. They got some comedian to just go up there and talk and host the podcast awards. But there was a few early hits, like this week in tech. So people wanted to know, like, where's this going? Nerds, Grammar Girl, I'm sure she's hot. People wanted a liquor. And then, believe believe it or not Dan Carlin got in early with hardcore history very early and then you say where does where does

podcast where does the term come from it comes from the combination of the iPod and broadcasting they put that together and a journalist, what was his name? He coined it. The journalist, his name was Ben Hammersley in The Guardian. Just like the journalists used to do that, right? Remember the Brat Pack? That was coined by a journalist who was doing a hit piece

on how fucking stupid they were. But it stuck and it ate a bunch of them apart. And it was just a documentary where one of them just fucking still was seething over it. And Rob Lowe's like, dude, what the fuck, man? You should have just embraced it. And he was like, oh, I could have embraced it? Fuck.

And he goes and he visits the journals. He's like, do you know how much pain you caused? He's like, dude, that was my job. You guys were a bunch of idiots. You know, you weren't the Brat Pack, you weren't the rat pack, you were the brat pack. It was a generation. He goes, oh yeah, I really should have just embraced it. Damn, it's like 35 years of hell for no reason. But journalists used to do that, coin terms, make them famous. And Ben Hammersley in The Guardian in February 2004

went into the history books when he coined podcasts by blending iPod and broadcast. Guys, I want to tell you about something that's been new to my life that I've fallen in love with. It's called cornbread hemp, CBD gummies baby. I do love CBDs and cornbread is a great place to get your CBD gummies. They taste great and they relax you. Have you been looking for a natural way to relieve aches and discomfort? We know CBD is the way baby.

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Slash Yanis, Y-A-N-N-I-S. Use the promo code Yanis to get 20% off your first order. Lucy has a 30-day refund policy if you change your mind. Here comes the fine print. You got to read the fine print. Lucy products are only for adults of legal age, duh, and every order is age verified. Warning, this product contains nicotine. Nicotine is an addictive chemical. So then like I said, Apple steps into the game. Then the 2010 to 2014 period, and I remember this

because I took a TV show in 2013 and it was like whoa Yannis got a gig everyone wanted a gig I was getting paid a bunch of money at the time and moved to Miami. I bought a BMW I got a duplex apartment. I started unbuttoning my fucking shirt. I was single I was heartbroken over my ex-girlfriend, but I was I was swimming in the Latin putana heartbroken over my ex-girlfriend, but I was swimming in the Latin putana. And it was great. And I was on a network that was doomed to fail because ABC and Univision put like $100 million into a network when networks were about to die. And everyone was on their phones already, but just nobody wanted to admit it yet.

Because you know what? Networks and Hollywood and TV, think of them like the Titanic right and there's an iceberg iceberg out there and so the Titanic can't turn there's so many jobs there's so much in that industry people don't want to see the iceberg they want to just pretend it's not there because their jobs and their finance depends on it and so they just go right towards the iceberg. Meanwhile these little speedboats were emerging, right? Little tiny operations, you know, Dan Carlin, boom, boom, boom. They was in a speedboat so they saw the iceberg and they just went, and they were able to maneuver and that's what we have now, just a bunch of speedboats that are now starting to turn into the

Titanic which means they're gonna hit an iceberg at some point but not for a long time not until another technology comes along that renders this one antiquated much like the internet did to cable TV and cable DV did to television and television did to radio and radio did to you just telling me a story on a corner. And that's how it works. So I took that job in 2013, went down to Miami, had the money, but I was gaining no traction. And I started hearing about these people who never got a laugh. I'll just be honest, some of the worst comedians I've ever watched used to perform at my show and

In like six months. I was like what and they had a pod they started a podcast so I started I got a Snowball mic cuz me and Nate tried to start me Nate Bargatzi tried to start one like 2009 to cold it could be better those episodes are somewhere and he was telling me I'm telling you dude It's gonna be big and he was right and I should have listened to him cuz look at him now But we did the podcast we did everything wrong we had a horrible mic we were recording out of a laptop and It was like 2009 they hadn't really taken off I guess Marc Maron's career was in the shitter. He's about to disappear and he started his in 2009 and he was early and it took off

But in 2010 to 14 these things really started taking off So if you were early and you had something decent, you know, I remember one comic in particular I was going what and it's just she just overnight was like massive and I was like this person I mean she was kind of smart, but The last thing she was was funny or he whoever it is right and So I was like I got to get out of here I got to get back to New York and get on this internet I got back to New York and I took a internet job that paid very well for aol

AOL was doing content content and I know you're laughing but they hired Steve Buscemi, they hired a bunch of AILA's people, they were doing content, then they had a massive new front which is like up with TV shows, do is the up fronts where they invite advertisers and pitch their shows and then advertisers buy space. The new fronts is where they pitch advertisers and they go sell ads on these web series and mine was called two-point lead It was a sports comedy show. I got paid very well from aol. They had a lot of money and all they were very smart They were dying aol. So they built up this thing and then they did the new fronts

They invited Verizon and then they sold it to Verizon Verizon bought Took the bait bought it for a massive amount of money and then tried to do content and bombed. Because YouTube was already starting to own the day. Netflix was emerging, people were fucking ordering their DVDs. Remember the rebellion when they tried to stop the DVD business? Those are your people who just, you know,

they're old school, they're the boomers they're going don't change don't change but we all know where it's heading the younger people always know where it's heading and that's frictionless that's the new thing frictionless I want this convenient I want to easy I want you to serve me be my slave bring it to my door I don't want to be face to face with someone I want to DM her where I can hide behind DM and I can say, hey, baby, I want to eat your puss or I want to lick your boobs without any of the embarrassment where I can be whoever I want to be.

Make it frictionless. So smartphones and apps take it to another level. In the 2010, 2014, the iPhone comes out. And apps like Stitcher and Pocket Casts started to make listening a little easier then NPR and Public Radio got in early and their station began investing in podcast first content because they're open-minded liberal people and monetization was very limited me and Jesse took off on YouTube in 2008 to 2010.

You made no money. There was no money on it. So of course we were like, oh well let's just do live shows where you made money. But if we had just kept making fucking shit, we would have continued to make money. But we were too early, there was no money. There was no Google AdSense, there was no advertising.

It was all new. There was dogs on skateboards and people broadcasting from their house. Smosh kids, They were just doing it. Nobody was making any money, but they were getting fame people were getting to know them You know the early tick-tock. What was it called vine was out and those people started getting fame But they weren't getting a fucking scent from vine It was six seconds. Where do you put the ad? But they were getting famous and they were having these meetups

and they were going, holy shit. And so you saw just the walls of the old world of communication and broadcasting just start to be torn down. It's been ripped down and it started really, really started in 2010. And in the first season in 2010, there was a show called This American Life, which became a worldwide phenomenon. And the first season was downloaded over 100 million times. So that's when people started going, what? Oh my God, I gotta start hiding from HR immediately.

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Price varies based on product and subscription plan. So, This American Life Sparked was like the hit that brought the attention. It was the Caitlin Clark of podcasting, right? All the attention started coming to podcasting from media advertisers, mainstream audiences, cause they were going, well, wow, this is a hit. And then we get to the more recent history

where we're all familiar, where we're kind of everything seems You know linear and we can remember 2015 to 2020 Spotify Google and Amazon the big giants enter the space Then ads come in with CPMs which are clicks Live shows merchandise subscriptions everything starts to really take off as a business model which are clicks, live shows, merchandise, subscriptions, everything starts to really take off as a business model. Spotify acquires the smaller podcast apps, Gimlet Media, Anchor, Parcast, iHeart Media,

Wondry and Luminary build networks and start to try to grapple and be first and understand this new platform that there seems to be a lot of interest in Then we get to now When big tech figures it out and they provide 2020 to 2020 six the pandemic hits and Everyone goes online and starts

Contemplating buying real estate online living online. Everyone has a collective mental breakdown You're scared to approach other people, you know, the TV is telling you don't go anywhere Don't do anything but the Internet's going hmm. We're not so sure about that. What's so bad about that? And we learn that old media is contrived, controlled, bought and paid for, and they lie. And that's what really solidifies. I want an authentic guy. I want somebody, man, who's wearing a t-shirt, man.

Podcasting is the jeans that showed up and TV is the suit. So I want a guy in jeans man. I want jeans, I don't wanna wear these uncomfortable suits anymore. Cause they lie, they didn't tell me there was a 99.6 survival rate dude. They had me scared in here.

They didn't let my kid go to school. Maybe it was a little bit of an overreaction, but I was hearing some contrary opinions online. That's when it explodes, because everyone's listening. And Mr. Joe Rogan goes, I know a couple people who got fucked up. And boom, things change. Apple Podcast subscriptions in 2021. Spotify paid episodes, starts giving money out.

Patreon emerges, Substack integrations. Go subscribe to the person you like, pay them. AI tools for editing, summarizing and producing podcast images. People start getting savvy. They become marketers. They become media savvy. Put the cover on. Wide face. Seductive title. You know, we all start becoming advertising agencies exaggerating the truth to get you to click. Something the media struggled with. And that's why they started dying from the get go. Right. They started giving news away free online, thinking that, oh, this will drive people to buy our newspapers. Little did they know they were conditioning people to free content, and they weren't getting

paid for it. They should have started with a subscription model. They should have just transferred right over, and people would have just been like, this is easier, a little frictionless. I'll buy it, but it's easier, but I'm paying for the convenience but they didn't they fucked up and they became very ad-based so they started becoming very heavily reliant on fiction to get people to click through in order to sell whatever ad banner they had there to make money so they go oh my god World War three is coming Hillary's got

a penis say everyone can whatever oh my god my God, it was always, oh my God. If it bleeds, it leads. They took it to another level. They took TV. It was TV news. It was TV cable news on steroids and it still is. But now they're getting drowned out by people who are just sitting talking into microphones who have no experience

in journalism or no connection or access to the industries that they're talking about. They just read the news, pick up a book, and form their opinions, and then a bunch of fucking equally unexposed or inexperienced people listen to them. We found, the idiots found each other. And we took over. Then 2025 hits, which is now. And it's mainstream. It's become mainstream. Podcasting merges with social media, YouTube gets into podcasting, YouTube becomes the number one place people watch anything anywhere

Podcasts start getting Netflix deals It becomes actually mainstream Podcast creators create networks that they start making shows putting their own money into it. That's where we are now It's just the beginning Tom Segura Shane Gillis. I'll take my own money Boom or I'll go to Netflix and say look at my fan base. Let me bring it to you. Boom Here's a big paycheck, but I'm still gonna keep my independent production company. I'm gonna do podcasts. I'm gonna do content I'm gonna do a movie. Why not? I'm gonna do sketches. I'm gonna do Races, I'm gonna do Brad and brand integration. I'm gonna get sponsors. We're gonna do two fuck bears 5k We're gonna do a row live events. We're gonna do two fuck bears 5k. We're gonna do a row live events

We're gonna sell merch where they became their own moguls Which rappers have been for a long time before that. Here's my energy drink. Here's my shirt, you know now content creators are doing that and Platform consolidation open RSC s feed reassertion may shape future content creator control is what's theorized, but podcasting merges with social audio, live streaming experiences, all these things. You know, people are some live streamersers they get massive numbers and So a lot of people say is this the end no it's growing We're past the growth period but now like I said, we're at that stage where it transforms

Right. It's not gonna go away. It's just transforming into big money Mainstream it's the mainstream. A lot of people's heads break. They can't understand that, but it is the mainstream, the money and the eyeballs has made it the mainstream, the preferred method of dissemination to your ears and eyes. That's what they want, because they wanna be able to half listen to it

while they're jerking off, while they're watching a game, while they're doing whatever, and that's just what young people want. And in America, young people make the rules because we're all selling stuff. And the ones who like to buy don't have developed brains that know that they don't need what they need to buy.

They just want things. So America has always been ruled by the youth. We're not ruled by sages old people like other countries or by thousands of years of culture. We're ruled by money and individual survival. Who's the easiest to manipulate? Young people. What are we all doing now? Just trying to manipulate you to get to click. Just click on this shit. World War III, is it over? Is America getting in? We've all heard it. All these people who

have no access to any intel, never worked in the field, have no contacts, aren't journalists, are out there opining on what was going to happen. I just did a quick Google search and you can add sound to this. I just got into it, read as much as I could about it and determined that no country wants Iran to get the bomb, including its allies, and the only one that might is North Korea because they're just fucking North Korea. So, I was like, oh, nothing's going to happen from this because nobody's upset except by Iran and they're a paper tiger anyway, and Israel's going to destroy all their rocket launchers.

They're going to take a little fire, and this is going to be the end of it. And they've been actually fucking doing this for like 12 years. They've been getting in there, cyber attacks, blowing shit up, killing scientists. They've constantly been trying to keep Iran from getting the bomb over and over and over again. So this is no different. America's always been in there somehow. Trump has a fucking beef with them because he thinks they tried to kill him. Maybe they did, maybe they didn't, who knows. But it was just going to be, I knew it was going to be nothing. But I was listening to all these people, gunner my god god we're getting dragged into another war and why were they doing

that they were doing that because if it bleeds it leads and they knew you were going to tune in for that nobody's going to tune in for me going nothing's going to happen because it's just boring it's just fucking boring the truth is fucking boring reality's fucking boring boring. Reality's fucking boring. And you know, Tucker is getting roasted for being wrong or whatever now and somebody else getting roasted. But people will forget in two days when he gets something right. And they'll just move on to the next thing because things move so fast. And anyway, he got all the views and everyone now is tuning in to hate him. So you win either way, because it's all about the eyeballs, whether it's a watch win either way, because it's all about the eyeballs,

whether it's a watch or a hate watch, it's all about the eyeballs. So if you hate them, you're helping. And that's what the internet is. The internet became half the people are going to hate you. Half the people are going to let you, if you're successful, Joe Rogan, same thing. You know, it used to be this thing where there was like some people, you had to really do something and then people would like hate you or love you. Now we're like Dane Cook in comedy was like the first one where like people

just decided they hated him and then there was people that loved him and he was like the only one and now it's everybody and I'm like oh that's just what we do now with everybody because Because there's other people making content who have an interest in trying to get you to watch them saying that they hate someone. So we're all Dane Cook now. He was a pioneer in more way than one. He got all those fans of the internet,

but he was the first one who was loved and hated. And now everyone I know has that. The higher success you get, the more there's gonna be a bunch of people making content using your name to get the clicks saying how much of a fucking idiot you are, because they're building their content using your name as clickbait.

So it's conditioned everyone to be loved and hated. So the people who are the most savvy about it, Candace and Tucker, people like that are going like, I don't give a fuck if you hate me. You know who I am and you tune in to hate me. And that's the norm. It's just, you accept it as the norm now. No matter what you do,

Jesus could be bringing people back from the dead and there will be a hate video on Jesus and why he's full of shit because there's an opportunity for that person to grow his channel. You know what I'm saying? Am I wrong? No. Everyone knows I'm not wrong. I'm right as usual except for Muslims snipping their dicks. I'm sorry. I'm sure at some point I think it was just the Jews that snipped first, right? We're going to look that up because I want to be somewhat right. Because it's better to be right than admit you were wrong.

So let's just ask quick, who snipped first? And put it just in there, who snipped? Who is the first culture to circumcise? Come on, come on, come on, come on, come on. I suspect they learned it from the Jews. I'm completely wrong. Looks like it was the Egyptians, but then I'm right, the Jews. Just say, did the Jews do it before the Muslims?

Just please let me just be right a little bit. Of course, Muslims were after the Jews. So I was right. Look at that. I'm right, and that's what matters matters is I got to dunk on you baby Cuz that's what we do. We're dunking on each other. The new economy is a dunk Did I get to dunk on you dunked on me by saying? I don't know shit

But I dunked on you saying the Islam learned it from the fucking did the Jews did it first boom? So I wasn't completely wrong since I was speaking about them in a historical context. I will rationalize the way just like Tucker did with that. I love Trump. I really do. He was groveling. It was so funny. Anyway, that's where we are. And the latest news, just to give you some numbers, everyone loves numbers. Do you love numbers? I love numbers. It's the only thing that matters

Nothing else matters. You got to understand. It's all a game on the internet It's it's gaming culture. Everyone's out there just come fuck you suck it fuck you suck You're funny. You're not funny. Okay, who gives a shit the numbers are the truth. What are the numbers say? Podcast is ending. It's about to end blah blah blah people are just numbers say, podcast is ending, it's about to end, blah, blah, blah, people are just jerking off and sucking each other up because the truth is podcasts are growing. The projected revenue for 2025 is listen to this 4.1 billion globally by the end of 2025,

the US market share, which a lot of people don't know 46 percent of The market share podcast is America. So we it's like our weapons industry, baby. We do it better than everyone America We do weapons and we do podcasting better than anyone Dominant We're expected in America to generate 2.3 to 2.5 billion in podcast ad revenue in 2025. This was big news recently, and that's what I do on the show. I take you from a big news thing going on now, and I take you to how we got here.

How we got here how we got here the revenue streams are diverse advertising subscriptions live events and merch licensing and IP sales that's coming now Okay across platforms It's growing so I expect this listener base to grow We're gonna push it out. we're gonna get the right cover up there, I'm gonna get you to click.

I'm gonna fucking catfish you however I can, and I'm gonna get down to sit down. I want you to know I'm your friend. I won't hurt you, I won't mean to you, I won't embarrass you. You can just listen to me while you lay in bed lonely. I fix loneliness. Yanni Pappas, baby, I'm your best friend.

I'm here for you. Not really, but I'm here. Just like some people develop the model of, hey man, this is a big rebellion against the fucking machine. The machine is censoring me. We're all going to this party. We're all going together.

And then once the party came, he turned around. He said, none of you are invited. The party is just for me. Well guess what? I'm your best friend. I'm your best friend until you make me the most famous best friend in the world. And then I'll turn around and say, I don't know who you are. Hey everybody, go to YanisPappasComedy.com for my dates coming up. I'm in Rochester in the middle of July and a bunch of other dates. So go get your tickets at YanisPappasComedy.com for my dates coming up. I'm in Rochester in the middle of July and a bunch of other dates. So go get your tickets at Yanis Papas comedy.com and don't forget our Patreon Patreon.com slash Yanis Papas our support the show support the infrastructure. You know, we're a community over here. There's a bunch of us. We love it. I love you. Go

to Patreon.com slash Yanis Papas our get your bonus episode every week there. Want to give a shout out to for the free art. Thank you for supporting me I support you its music in Hawaii free shows bands in Hawaii You want to know about go to for the free art? Love those guys also indigo labs agency comm give Nate Linder a shout He's a social media guru He recently quit his full-time corporate America job to do this digital marketing agency full time and he's killing it indigo labs agency.com marketing solutions backed by data and proven by impact also want to give a shout out to rebels dash Raiders.com go over there check out their products plate

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