Young and Profiting with Hala Taha - Allison Maslan: Scale your Business | E170

Episode Date: May 16, 2022

Universally, business owners face similar challenges when it comes to growth. Business owners who try to control every aspect of their company actually cause their business to get stuck and resist growth. So how can you reach the next level and have your business essentially run itself? Serial entrepreneur and best-selling author Allison Maslan proposes her SCALEit Method ® to help you grow and expand your business. In this episode, Hala and Allison talk about the five steps to scaling any business, how to let go of control, hiring hacks, the 10-10-10 rule for decision making, and how to streamline your days for maximum productivity. Topics Include: - What it was like growing up in a family of entrepreneurs - How she launched her first PR agency and landed huge clients - The accident that changed her life - Advice for how to make a change  - Allison’s definition of a successful business  - The idea for the SCALEit Method ®  - Why Allison focuses on the 7% of businesses with seven figures? - What are the ways businesses get stuck? - The five steps to scaling any business  - Advice on letting go of total control  - Avoid hiring mistakes with this interview hack  - Taking ownership of your team’s energy - How to create a strategic vision  - Increase your cash flow with this sales hack - Simple hack for better decision making - 60-second freak-out rule  - 3 P’s of Planning: How to streamline your days for max productivity - Finding your optimal schedule - Allison’s actionable advice  - Allison’s secret to profiting in life  - And other topics… Allison Maslan is the CEO of Pinnacle Global Network. At Pinnacle Global Network, Allison and her team of high-level business mentors pay it forward by helping CEOs and founders scale their companies, fast-track their success, and create a more meaningful life with their proprietary process, The SCALEit Method®.  Before Pinnacle Global Network, Allison built 10 successful companies starting at just age 19. She is the author of two #1 Best Selling Books, "Blast Off" and her newest book, "Scale or Fail, How to Build your Dream Team, Explode your Growth and Let your Business Soar." Allison is also the host and producer of The Scale or Fail Show podcast and the Women Who Own It Podcast in partnership with WBENC the largest certifier of Women-Owned Businesses.  Sponsored By: HelloFresh - Go to HelloFresh.com/yap16 and use code YAP16 for up to 16 free meals and 3 free gifts Current - Sign up in less than two minutes at current.com/yap for a chance to win $200!  GEM - Now get 30% off your first order when you go to dailygem.co/YAP Wise - Join 13 million people and businesses who are already saving, and try Wise for free at Wise.com/yap Resources Mentioned: Secure your seat at Allison’s FREE masterclass: https://www.scalemasterclass.com/podcast  YAP Episode #52: Run It Like Clockwork with Mike Michalowicz: https://www.youngandprofiting.com/52-run-it-like-clockwork-with-mike-michalowicz/  Allison’s Masterclasses: https://www.scalemasterclass.com/free-livestream  Allison’s Books: https://www.amazon.com/Allison-Maslan/e/B002BO9TLY  Allison’s Website: https://pinnacleglobalnetwork.com/ Allison’s Linkedin: ​​https://www.linkedin.com/in/allisonmaslan/ Allison’s Instagram: https://www.instagram.com/allisonmaslan/ Allison’s Twitter: https://twitter.com/AllisonMaslan Allison’s Facebook: https://www.facebook.com/allisonsfans Allison’s YouTube: https://www.youtube.com/user/allisonmaslan Allison’s Blog: https://pinnacleglobalnetwork.com/blog/ Connect with Young and Profiting: YAP’s Instagram: https://www.instagram.com/youngandprofiting/     Hala’s LinkedIn: https://www.linkedin.com/in/htaha/     Hala’s Instagram:https://www.instagram.com/yapwithhala/     Hala’s Twitter: https://twitter.com/yapwithhala  Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/  Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit megaphone.fm/adchoices

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Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession or industry. There's no fluff on this podcast, and that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the

right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors. Our subject matter ranges from enhanced and productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button because you'll love it here at Young and Profiting Podcast. This week on YAP, we're chatting with world leader and scaling businesses, Allison Maslin.

Allison is the CEO of Pinnacle Global Network, which helps CEOs and founders scale their companies, fast track their success, and create a more meaningful life with their proprietary process, the scale it method. Allison has built 10 successful companies. Yes, 10 successful companies starting her journey as an entrepreneur at the young age of 19. By age 25, Allison had her own PR agency and was landing clients like Supercuts,

Merrill Lynch, and Ben and Jerry's. She's written two best-selling books, Blast Off, and her newest book, Scaler Fail. And she's featured in publications like Fortune and Forbes Magazine amongst others, and appears as an expert on ABC, CBS, NBC, and CNN. She's also the host of the Scalette Method Podcast. In today's episode, Allison and I,

yap about how a near fatal car accident served as a wake-up call for her to reprioritize her life. We dive deep on how to scale your business using the five steps of the scale it method, and lastly, we'll talk sales hacks to increase cash flow. Look, scaling a business is no easy task, so if you're hoping to grow your business, while also building a business that can thrive without you, then you're in the right place. So let's get into my conversation with Allison. Hey, Allison, welcome to Young and Profiting Podcast.

I am so excited to be here, Halla. Thank you. Me too. I can't wait for this conversation. It is such a pleasure to have you on the show. Allison, you are an entrepreneur, a CEO, and an expert on scaling all types of businesses. In fact, you've built 10 successful businesses from the ground up, and for the past decade, your company, Pinnacle Global Network has been helping companies fast track their success with a scale it method.

And so this has actually been a major year of growth for my company, Yapp Media, and I know a lot of entrepreneurs that listen and are going to be super interested in this topic. So I can't wait to get into your scaling methodology and some of your insights from your best-selling book, Scale or Fail. But before we get into that, I do want to touch on your background and how you became the incredible entrepreneur that you are today. So from my research, I've learned that you essentially grew up in a family of entrepreneurs in Oklahoma, and your grandpa started a woman's clothing store called the Maslins in 1954 and your father grew the

stores into over 50 locations. So when you're a little you would go to store to store with him and so I'd love to hear about what was that like growing up for you in a family of entrepreneurs and how did that impact your hunger for entrepreneurship? Yeah so my dad really was so inspiring to me, but honestly, I didn't really know any different. I mean, to me, that was just normal. Like if you wanted something, you just went out and made it happen. And that's really who my dad was going store to store it with him.

My sister and I, we used to have so much fun. In fact, they had a big warehouse in Tulsa where all of the clothes would come in. Of course, we would work there every summer, but we would get into the boxes and he would be pushing us around through the warehouse and everything. It was really fun and exciting being a kid going through all of his growth. But I think the main thing for me was that he really saw me as somebody that could accomplish anything. And so I think my success kind of came through his eyes.

Oh, that's so cute. And so I know that you had your first business when you were just 19 years old, you were in college at the time and it was called Expressions by Ali. Tell us about that. Yeah, and I still have the little posters that I used to put in different stores on their countertops to promote my business.

So I loved poetry. I majored in journalism. I've always wanted to be a writer. And I started writing poetry for birthdays and anniversaries. And it was a hit. And I was making $25 a pop. And I was like, wow, I love this entrepreneurial thing. And I remember telling my dad, you know, I found my calling and he's like, Ali, that is so awesome. But did you know that most poets don't become known until they're dead? And I was like, Dad, you are such a buzzkill, seriously? But he was kind of right. And it really was, I realized I was going to have to write day and night to be able to pay rent

and all of that. When people started asking me, we don't need poems, Allison, but do you do brochures, do you do radio commercials, do you do television commercials? I didn't know how to do any of those things, but I would hear my dad's voice saying, if somebody asks you to do something, and you don't know how to do it, but you feel like it's worthwhile, just say yes, and then find out how to do it.

Get the support. And so that's exactly what I did. That's awesome. And so by the time you were 25, you had an ad in PR agency, and you were working with big clients like supercuts and Ben and Jerry's, that's incredible. So tell us about how you ended up doing it.

How did you launch that PR agency and land such huge clients? Yeah, it really was just something that kept evolving. You know, I grew up in the fashion business. So when I came to San Diego, I kept reaching out to a company called Charlotte Rousse. And, you know, I somehow got the owner's phone number. I don't even remember how I did it. But I must have called probably 20 times.

And I kept leaving messages. And because that was a language that I knew fashion. And so I will never forget it, Larry Lawrence. And I've actually told him that a couple years ago. He called me back and said, I'm calling you so that you will stop calling me. will stop calling me. And anyway, it became my biggest client. We obviously hit it off, and we ended up helping them grow from 15 to 50 stores. And so that's how I was able to buy my first house. And we just took it from there.

A lot of our clients actually came from cold calling, from picking up the phone and just being persistent and then over-delivering, just giving incredible value and getting great results for our clients. And so our reputation preceded us. I ended up bringing on a partner and she was the expert in PR. I was became the expert in advertising and I really learned from her and so we grew both sides of the agency. So there's a lot of lessons here that I'm hearing. First of all, persistence, right?

You didn't give up, you called over and over again until you got that opportunity. You also talked about just kind of leaping into it. You didn't really know what you're doing but but you had some skills that you kind of pieced together to put out a good product and learn a lot as you went. And then partnership, you found a great partner who you could build this business with and be a co-creator, which we'll get into later on. So those are some great lessons for us here. Yeah, for sure. And you know what, I would hang out at the radio station

and the TV station and I'd say, teach me everything I need to know. I would go to the printer and do press checks at three in the morning. So I just learned from asking. And you would be surprised. I think people are so afraid to ask. But people generally want to help.

And so that's really how I learned. I just learned along the way. It's so true. And I can say from being in an emerging industry like podcasting, you really do learn a lot just by asking other people who have been in the industry for longer, like every call that I'm on, I'm just, maybe you know the answer to XYZ because I've been trying to figure this out. And you will get a, people because I've been trying to figure this out. And you will get a, people love to share information and to help other people, you'd be surprised.

Yes, for sure. Okay. So let's talk about when you were 25. Like I said, you had huge clients, like supercuts, Ben and Jerry's. And even though you were traveling around, making a lot of money, you felt out of control. And one day you were late to pick up your daughter from day care and you had a horrible, horrible accident. You ended up running over yourself

and nearly losing your life. And if it's not too sensitive to share, could you take us back to that day of your accident? What was life for you back then and what led up to that tragic moment in your life? Yeah, it definitely was a build up moment. It wasn't something that just happened that day. So even though I was successful outwardly, inwardly,

I was a mess. My daughter was not quite two years old. I was going through a difficult marriage. I was working day and night. Even though I had a few employees, I was a bit of a control freak, like a lot of business owners. I was so afraid that someone was gonna make a mistake.

And so I felt like I had to have my hands on everything. And I was up till two or three in the morning, every night working on ad campaigns, I was absolutely exhausted. And I was miserable to the point where I'll never forget on Sunday nights, I used to get teary thinking about Monday morning because I felt this tremendous weight on my shoulders, financially carrying the weight of my family. And I just felt that, you know, there was no way out. It was just a very suffocating feeling. And so I wasn't in the present moment. I was always running here there. I wasn't really paying attention. And my business was running me into the ground. You know, like a lot of business owners have experienced. I learned this, you know, later on that I definitely wasn't alone.

But that particular day I was with one of my best clients and we were out on the job site and I was four o'clock. I'll never forget. I looked at the clock. It was four o'clock. I was supposed to pick up my daughter at 3.30. And if anyone listening has ever forgotten their child at daycare or been the last parent,

you just racked with guilt and so I raced to get her. And all I kept thinking about was, I gotta get my daughter and I jumped out of the car at the daycare and I was on an incline. So it started rolling back and I jumped out of the car at the daycare. And I was on an incline, so it started rolling back. And I jumped back into the car like a superwoman trying to stop it and the door knocked my feet out from underneath me and pulled me underneath the car. And so it was the most terrifying moment of my life.

And it was kind of an out-of-body experience. If you can imagine, the car literally ran over my legs and pulled me out into the street. And I just, you know, I had this vision of myself in a wheelchair. And I jumped out from underneath the car, screaming and running into the daycare. And they told me later that I was screaming, I need pain pills. So I must have been in shock. And they rushed me to the hospital. And so I really was a miracle that I survived. I broke my collarbone and I had some tire tracks on my legs for about a year. But I think the adrenaline, it is amazing, you know, what the human body is capable of because that was a 4,000 pound car. And it should have killed me, but it didn't.

And so that really was my big wake up call, Hala, to say, oh my God, what are you doing? This isn't living. This is success. I don't want it. Let's hold that thought and take a quick break with our sponsors. Young and profitors, do you have a brilliant business idea but you don't know how to move forward with it? Going into debt for a four-year degree isn't the only path to success. Instead, learn everything you need to know about running a business for free by listening to the Millionaire University Podcast. The Millionaire University Podcast is a show that's changing the game for aspiring entrepreneurs. Hosted by Justin and Tara Williams, it's the ultimate resource for those who want to run a

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If your dog's tail isn't wagging within 30 days, they'll refund your first order. No fillers, no nonsense, just nom nom. Go right now for 50% off your no risk 2 week trial at trinom.com-shap. That's trinom-n-o-m.com-shap for 50% off trinom.com-shap. And what were those thoughts going in your head when you realized that your life was spared? Well, I mean, I knew that it was a miracle. I mean, the doctors couldn't believe it. But I knew that I would never go back to living like that. In fact, I had this question that popped into my head.

I will never forget it. And it says, do you want to be in the same place you are now, a year from now, or even ten years from now? You know, because when you're living in that kind of depression or feeling trapped, even though you've created it, it feels like it's going to be forever. And just the thought of that inspired me to just walk away from everything. And that's what I did. I walked away from the business.

I walked away from the marriage as well, and really set out as a single mom and no idea what I was going to do with my life. So this is so interesting to me because you could have stayed there in that unhappy place with that status quo because like we said, by most people's opinions from the outside perspective, like you had made it, right? And a lot of people stay in that place because they're worried about making a change. And it's really the sunk cost fallacy that many of us face. And for my listeners who don't know, the sunk cost fallacy is a phenomenon that when a person is reluctant to abandon a strategy or a course of action

because they've invested heavily in it with money, time, or effort. So even though they know the right thing to do would be to walk away and to abandon whatever previous idea or thing they were investing their time on. They don't because they think that they're going to lose something even though you can't get back the time money or effort that you've spent in the past. And so a lot of us don't make the right move for us until something super drastic happens like you. You got into a car accident, you know, but we don't have to wait until we have a almost death experience

in order to make a change. So I'd love to hear your advice in terms of anybody who's feeling stuck and who needs a kick in the butt in terms of making a change. Yeah, I mean, obviously hindsight is 2020 and I look back from where I was then. And that was really the inspiration for me to learn to set up a business correctly so that I wasn't running myself into the ground. And that really has been my mission ever

since. But I would say for those of you that are in a place that you just really don't feel happy and you know there's more, don't settle, don't settle because life is so, so short. And that was really a gift for me, even though it was terrifying, don't wait to run over yourself because once you open the door, there's a whole new world of opportunities out there, new people that you're going to meet. And your fear only becomes because it's what you're looking at right now. That's all you can see. But once you step away or stand up for yourself or whatever it is that's going on, you know, the answers to support will be there. I love that.

Okay, so like you said, you stepped away from the business. You realized you were miserable because you were doing everything by yourself and you've said in the past that a successful business is one that is separate from you. So let's talk about your definition of a successful business. Well, successful business is one that can literally thrive without you. So you have to think of it as an entity or an asset that's separate from you. We always look at our business as our baby because we care about it. And of course, but you know, a baby you're going to be holding on to and maybe sometimes

suffocating a little bit. And so if you think of it as an asset separate from you like like the stock market or some investment that you have, you want to give it everything so that it can grow. And so you need to build a team-managed company, and that's what the scale-up method is all about, and so that you have a team running the company. And it's actually going to go much further faster than you would be able to do it, and then shifting it to a more scalable model.

So it can multiply beyond you. You see, I was trading time for dollars. That's how I was working and that's how most business owners or many business owners work. But if you're the one delivering the product or service, there's only so many people you can help. You know, I ran out of bandwidth.

There was no more time. And so this is how business owners lose their health. They sacrifice their marriages and sometimes their life, because they don't know any other way. But really, we're the ones in our own way. So let's talk about how you created the scale it methodology. Where did you first get the idea and how did you come up with the framework? Yeah, well, I just passed 40 years in business about two weeks ago.

So I will say I've learned a lot over the decades in building businesses. But back then, when I walked away from the business, I was at a turning point to try to figure out what am I going to do with my life. And I had a lot of people close to me saying, get a job, who do you think you are? And that just made me, you know, that just fueled my efforts more to just figure this out. So I began to really research, you know, what was I doing wrong back then and what was I doing right? Because I was doing a lot of things right.

And so I began to study my clients, Ben and Jerry, super cut Charlotte Rooes. How did they have thousands of employees? And the owners, the CEO or the founders, they really didn't need to be there. What were the systems and processes that they had in place so that the team could move forward in alignment? And so this was the beginning of my scale-up method. And I didn't really know until over time that this was an actual method. I began to put the pieces together.

And so each business that I grew over the years and now in my 10th company, I would just perfect it more, work on scaling it more, work on replacing myself in the business more, becoming a better leader, and really define this through the last 13 years, I would say, as I've run pinnacle global network, and then teaching others, that's where things come together.

You realize how much you know when you teach others. So now I have a team of 21 mentors that have all run successful businesses and they utilize the scale at method for our clients, our business owner clients. But it really was working through all these companies, figuring out what works, what doesn't, what's your toll road to get you where you want to go in the shortest amount of time possible and having fun along the way. Yeah, fun is important. Awesome. Well, we're going to get super deep on the scale at Method in a bit. But before we do that, I do have a question because,

you know, I was on your website and you say that you help seven figure businesses scale to eight figures or beyond. And it turns out that less than seven percent of businesses make up to seven figures. So just wondering, why are you focused on that particular group of entrepreneurs? Well, I have nothing against startups. I've been a startup 10 times. And in my earlier days in this business, before I started Pinnacle Global Network, I helped a lot of businesses start get started. But what I realized with my skill and wisdom of running these companies for so many years, I had so much to offer and support

what I called the forgotten entrepreneur. This is the entrepreneur that once you get to seven figures, you think, oh, I'm going to be in the money and you realize that after you pay your employees and your expenses, there's not much left. And they're still, they still have their hands in every area of the business. So they're choking the growth of their company. And this is why so many business owners get to that point and burn out. But if they're able to shift their business into a more scalable model, it's life changing.

So I felt like I've lived it. If I'm not able to share this and help them, then I'm really wasting this gift. And the startup entrepreneurs just not quite ready for that yet. And so, you know, that really has been my mission. We have, you know, in pinnacle over 20 mentors now that use our scale at method and really help this entrepreneur untangle themselves. And really help this entrepreneur untangle themselves and also stop being the one that is delivering the product or service. Because if you're still delivering your product or service, you can't scale. There's no bandwidth.

There's not enough time in the day, you know, and this is where they burn out. Yeah, and I have to say, so I'm in that seven figure club right now trying to get to eight figures, right? And there's no resources for us. There's so much resources for startups, so many books and courses, but there's nothing for once you actually have a viable product that's going well and you're trying to just take it to that next level.

So I think you're on to something in terms of being that resource in that gap. So let's talk about why some entrepreneurs can take it from zero to seven figures, but then can't get further than that. Why are they stuck? What are the ways that businesses get stuck? Well, there's a saying, what got you here won't get you there. And we are creatures of a habit.

We do what we know. And so even though you're further along in business and maybe you've been further along for quite a long time, we still do what we know. And oftentimes even when we learn something new, our unconscious mind jumps in and we maybe we're in a place of fear and we jumped back to what we're used to. But your mindset, when you started, maybe you started your business because you couldn't get a job. Maybe you quit your job

and you have a lot of people depending on you. So you have to make it work. So you're in kind of a survival mode. But then when you're scaling, you have to completely restructure your business from that higher level. You cannot run your business the same way at all. You have to be in a higher level of leadership. You have to know how to run a team. You know, all of these things that you have no idea how to do in the beginning.

In the beginning, it's just you or maybe you and a partner. So really, they're trying to stretch the business with the same tools and strategies in every area of the company and it just doesn't work. So let's talk about your book, Scale or Fail, and start getting into some of your scale-it methodology. Could you explain the five steps at a high level of the scale-it method? Let's start there. Yeah, so there's five phases of scaling a business.

And phase one is the seeker. That's the startup. There's no scaling happening there. Phase two is the pioneer. And I call it the pioneer because you're really out in the plains, you're getting your hands dirty, you're into the six figures by then. You might have a few employees, but you're still approving everything going in and out of your business. So you're kind of choking the growth of your business. Again, still no scaling. And a lot of businesses never leave this position.

Hopefully you move to phase three, which I call the ringleader. And it's a ringleader because it's a bit of a circus in phase three, although you need to go through this phase because you're developing your systems and processes, you're building your team. But a lot of times we just start putting people in positions without clearly understanding the role or what success looks like. And so you might have a revolving door of your employees. You have a clear vision of where you want to go, but again, you're in that what got me here won't get me there sort of stuck point. And so if you don't move beyond this, this is where the burnout happens. This is where the exhaustion happens because you're in the weeds of your business

working in it instead of on it. The shift to phase four is when you can move from being a boss to being a leader. And that means that rather than telling people what to do, you're inspiring them into action. You're empowering them to own their role, to take it and run with it. So you start to see these leaders emerge and you build this collaborative company, which I call Phase 4, is the co-creator.

And that's where everybody's working together to grow the business. And where you, the CEO, can start stepping back because your vision is so entrenched into the company or infused into the company. And then by phase five, I call it the visionary. This is where you have a business that can thrive without you, like what I was talking about earlier.

You have a true team managed company. You can leave for a good period of time and your business will continue to grow because you have a leaders that have stepped up and treat it like their own. And you have choices now. You could sell the business. You can bring in another CEO. You can pass it on to your kids or you can stay on and scale it to a higher level. And so that's the journey. And it's an awareness to understand

that there are phases because a lot of people will get to one phase and stay there for decades and the business will often die there. Yeah, to me this is super, super interesting, especially as an entrepreneur, because I can kind of tell what phase, I think I'm in that ring leader phase right now. Because as everything's just growing so fast,

it's so messy, I feel like I am putting people like, hey, you're smart, maybe you could do this. Like you don't even need to use like put people until like even though they don't have experience. Yeah, exactly. Yeah. So one of the big kind of lessons and all of this is as entrepreneurs, we can't do the how of the business.

That was one of the big takeaways for me. The execution is really the team's job, but a lot of entrepreneurs are control-free because it's how we became successful to begin with by taking control and creating a business on our own. So, what's your advice in terms of letting go? Well, Joe Polish, a friend of mine, says, it's the who, not the how. And so when you feel like that you have to figure it out or you have to do it yourself, that's not your strength, that's not your superpower.

You need to focus on your strengths and find other people that that's their superpower to take on that role. And I know some people might be saying, well, I don't have the money to hire people. I would love to do that, Allison. But when you hire strategically, your business actually, with every hire, your business gets to the next level.

And every employee, every team member should be bringing in three to 10 times what you pay them to your bottom line with their results. And so actually every team member is free. They pay for themselves. And so if you're still trying to be the control freak and micromanaging everything, you actually are slowing your own growth down with this idea that I've got to come up with the funds. When you will notice that when you hire someone that's awesome, they'll actually take your

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and on top of all that she maintains a happy marriage and healthy home life. On the Kelly Road show you'll learn that it's possible to have it all. Tune into the Kelly Road show as she unveils her secrets for growing your business. It doesn't matter if you're just starting out in your career or if you're already a seasoned entrepreneur. In each episode, Kelly shares the truth about what it takes to create rapid, exponential growth. Unlock your potential, unleash your success, and start living your dream life today. Tune into the Kelly Road Show available on Apple Podcasts, Spotify, or wherever you listen to podcasts. Hey, ya fam! As you may know, I've been a full-time entrepreneur for three years now.

Yet media blew up so fast. It was really hard to keep everything under control, but things have settled a bit and I'm really focused on revamping and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate. And I recently had best-selling author Kim Scott on the show.

And after previewing her content in our conversation, I just knew I had to take her class on masterclass, tackle the hard conversations with radical candor to really absorb all she has to offer. And now I'm using her radical candor method every day with my team to give in solicit feedback, to cultivate a more inclusive culture, and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework, and I'm so happy because I really needed this class. With Masterclass, you can learn from the best to become your best, anytime, anywhere, and at your own pace. And we all know that profiting in life doesn't just mean thriving in business. With Masterclass, you can brush up on your art skills

or your cooking skills, or even your modeling skills, with over 180 classes from a range of world class instructors. That thing you've always wanted to do better is just a few clicks away. On Masterclass, you'll find courses from many app-a-all-star guests like Chris Voss and Daniel Pink. I've been taking their sales and negotiation classes and I've been feeling like a real shark lately. I've totally leveled up my sales skills. How much would it cost you to take a one-on-one class from the world's best? A lot. But with Masterclass annual memberships,

it just cost you $10 a month. I have to say the most surprising thing about Masterclass since I started this incredible journey on the platform is the value. For the quality of classes, instructors, the platform itself is beautiful, the videos are super high quality, you can't beat it. Gain new skills and as little as 10 minutes on your phone, your computer, tablet, smart

TV, and my personal favorite way to learn is their audio mode to listen on the go. That way I can multitask while I learn. Get unlimited access to every class and right now as the app listener, you can get 15% off when you go to masterclass.com-profiting. That's masterclass.com-profiting for 15% off an annual membership. Masterclass.com slash profiting for 15% off an annual membership masterclass.com slash profiting. I totally agree. I actually heard this call. I can't remember who it's who it's by, but he said, if you want to stay poor, the best way to do it is to hire stupid people, right? So hiring is super important and hiring the right talent.

I'm in a service based business. And honestly, the right talent for us'm in a service-based business, and honestly, the right talent for us can really make or break our business. And so I'm really crazy about hiring the best people for my team. Do you have a certain methodology or framework when it comes to hiring people? Yes, I call it my rule of three.

And so you have to interview at least three people. Even if you have someone you're like, oh, I want to hire them, do not interview three people. Now, you can move this along quickly because we are in a very, it's kind of an employee marketplace right now. But three interviews, you interview each person three times by three different people. And so if you don't have three different,

you don't have two more people besides you, get a great client, get your spouse, somebody that is able to be an observer because you want it to work so badly, you know, you might be so desperate for that person that you're not really, you don't really have your eyes open, you're not looking at the red flags. So you need to get other people's perspectives. And then if you are interviewing in person, I know it's a different world right now, but do it in three different places because people show up differently in different places. Do they show up on time?

Are they dressed professionally? How did they park? Did they pull up and take up three parking spaces? You know, there's a lot of think, do they open the door for somebody? You know, you, there's a lot of things that people will tell you without telling you. And that's really what you want to be looking at through the interview process. Yeah, I love that rule of three. And I can attest that as a business owner, really, it's, it's a huge investment to hire an employee. And when you hire the wrong employee,

it is a big headache. And you end up just losing a lot of money. Because it's a lot of money to even like retrain somebody, rehire someone. So it's a big decision. It really is. And you know, you want to make them work for it. That's another reason of the three.

Like, are they going to put the effort into it? And then the other thing is when you do hire, if you do hire the wrong person, which it happens, because sometimes people are graded interviews and then, you know, when they start, you kind of know right away, then, you know, cut your losses. It's higher, slowly, fire, fast.

When you know in your gut that someone is not right, don't keep trying to make it right. You know, they need to make sure they've had training and all of that in good training. But if you are really seeing, oh my gosh, you know, round hole, square peg, it is painful for you and it's painful for them too. What's your perspective on putting somebody in a different role? So sometimes, then I've had a lot of good, like, really good luck with this. For example, I have a girl, Kriti, she started as a copywriter and she was terrible, but she had such a great attitude and she was so positive and she was such a great culture fit.

So I was like, maybe, you know, you can work on operations for me. And she was amazing. And now she's my director of operations. And I had somebody else who was a graphic designer. She was terrible. And then I put her on ops again. She excelled and she's star now. What's your perspective on kind of placing culture fits in different roles? So with these people, you will be able to see, look, they're smart people, they're qualified, they just, this isn't their zone of genius. And you can just tell that this is, you know, that they have that quality within them.

We had somebody recently too that was in admin. She did amazing. And so we moved her over as a marketing project manager ends up she hates marketing. And so we are moving her into another role, which she is so, so excited about. And so yes, absolutely. And you have to look at that. But you can also really tell when somebody doesn't fit, or they're not a culture fit. Like you said, they could be really skilled. Like we had someone once that was great in sales. And you know, it's not always easy to find someone great in sales,

but she was causing so much havoc amongst our entire team. I thought they were gonna kill her. And we just had to look at who was the common denominator here and I had to let her go. And so you just have to really open your eyes, but the point is that you need to take action. You can't, you know, some people wait a year and and and not do anything and then stress about it and talk about it. And the meantime dollars are slipping through

the cracks. Yeah, that's a great way to ruin your business is to hire bad people and be too afraid to fire them because it is hard. But okay, let's talk about leadership because I think your perspective on leadership is super, super interesting. You say that it's the leader's job to manage the team's energy. I thought that was super brilliant and I totally agree as a CEO myself. So talk to us about how as a leader we need to maintain the proper energy in our organization. Well, for those of you that have ever had children, you know, they're gonna bounce off of you. I know with my daughter, I was a single mom for 12 years.

And I would notice that if I was stressed or if I was having a bad day, she would start bouncing off of the walls. And it's the same thing with your team, not that they're your children, but when you're close to people, you bounce, their energy bounces off of you. And so if I was in a meeting, for instance, and I'm leading a meeting, and let's say it's

not going well, let's say a couple people are unhappy about something. Well, it's my, I can go deeper and deeper into the problem, which just ends up making it worse. Or as a leader, I can say, all right, everybody, let's remember why we're here. Let's remember the vision of the company. Let's remember the difference that we're all making for people. That's why we're all in this together. And you can shift people into that right direction. Everybody needs that leadership. I need leadership. We all need leadership.

We need people that can lift us up and inspire us. And our role as a leader, really as a mentor of the team, is to raise the vibe around us so that everybody can perform in their top potential. I love that. This is an excellent conversation so far, Allison. Let's talk about your acronym for scale. So scale actually stands for strategic vision, cash flow, alliance of a team, leadership and execution,

and throughout each phase of scaling, we just walk through the five phases of scaling. We have to pay attention to this acronym scale. Could you take us through that and break it down for us? Yeah, so you have the five phases I just went through and then these are the five pillars. So these pillars, strategic vision, cash flow alliance of the team leadership and execution

have to be strong in order for your business to get to that next phase. I mean, think of a pillar, it holds things up. And so if the pillar is weak, so if you have a weak team or your leadership is crumbling or you're struggling with cash flow, it impacts every other area of the business. And so with each of these pillars, which the SCALE, which, you know, the SCALE, we have in the scale at method, we have tools, we have strategies, we have processes that our team uses with our CEO clients so that they can get strong in each of those areas and then their business naturally moves to that next phase. But you always want to keep your eye on those.

A lot of times people might be doing good in one or two areas. And then the others are really weak or non-existent altogether. But once you can strengthen them up, and you start moving through those phases, you really begin to have that team-managed company like I talked about that can run without you. What's your advice in terms of creating a strategic vision? Like how do you go about first thinking about your vision

for your company, what is the process? Yeah, so first of all, we have tools in the scale at method to help people do that, but the first is to give yourself permission to dream and to really think bigger than you ever have before. So I tell my clients, first of all, imagine that you have a hundred million dollar company. And a lot of times we don't, especially as women,

we don't allow ourselves to think that big, but it's really just a number. So first, let's even allow ourselves to think that big, but it's really just a number. So first, let's even allow ourselves to think that way, or else to think about, what if your yearly goal was your monthly goal? What if what you wanted to make in a year you actually made every month? So I do exercises to help you think much bigger.

And then if you could envision like your biggest dream possible and not worry about the how, or what you actually have to do to get there, what would that look like? And just paint a picture of that in your mind and then start to journal about it. And really get yourself into nature, get away from the business and really dream. And that's where the vision begins is with that imagination. Then your job is to get others enrolled in that vision and then work with a mentor to

reverse engineer it so that then you have the steps to make it a reality. So moving on to that second pillar cash flow. One of the things that I read in your book that was super interesting is that you say the one thing we can do to improve cash flow is to focus on sales for the first three hours of every workday. I loved this little hack. So could you share a little bit more about that?

You know, as business owners come up with every reason to do everything beside sales, I got to work on my branding. I need to do a social media post. I need to do a podcast, whatever it is, which, you know, all those things are important, but you don't go to Starbucks and see a sign on the door where it says, hey, we're doing our branding today. We're closed. So you need to have sales going all the time.

And you have a lot of businesses that are looking for investors, and I need the money. Go make the money. Like when I think back to those days, that persistence picking up the phone, if you're creating sales, you don't have to pay anyone back. And you bring in investors, and I'm not saying not to it a certain point, but you're going to have to give up a portion of your business. People don't realize this and the more you are out talking about your business sharing

it, the easier it gets. I love sales because I know if someone enrolls in pinnacle global network or whatever business I have, I'm helping them. And if I'm not telling them about it because I believe so much into it, then I'm being selfish. And so we really have to think of it as helping people and sharing and making a difference. Yeah, I totally, totally agree. Let's skip to L leadership.

Something that I thought was super interesting that I think my listeners are really going to like is your framework for decision making you call it the 10 10 10 decision process to help ease the decision making process for leaders can you break that down for us. Yeah, we can be impulsive as business owners and you just get that sick feeling in your stomach and like oh, I got to make a decision or Or else, we can sit on a decision for years and years and years and not do anything about it and then nothing changes. And so sometimes it becomes this big thing and, oh my gosh, what if I make the wrong decision? Well, what you want to be thinking about is,

how am I going to feel about this in 10 minutes? How am I going to feel about this in 10 months? How am I going to feel about this in 10 months? How am I going to feel about this in 10 years? Well, you probably won't even remember. You're making it a big deal now. And so that really helps you kind of separate from the energy of it and just, you know, make the decision that you need to make. They say that the worst decision is making no decision. It's better to even make a wrong decision because that at least is gonna move you forward

and you'll have other doors open and other opportunities from there. Yeah. This is such amazing entrepreneurship advice. How about the 60 second freak out role, especially since we were just talking about leadership and managing energy? Yeah, look, we all get disappointed.

We all have rough days, and I get that. But if you are going to live in that woe is me, you're never going to move forward. And Barbara Quarkrin says, the difference between someone successful and not is a person that gets up faster. We all not get knocked down, but who gets up faster?

So the 60 second rule is, yeah, scream, yell, get upset, cry, whatever you need to do. But then move on, just figure out a solution, because once you take action, you're going to feel better. Awesome. Okay, so one more question on the scale at method and then we're going to move on. So this one is about execution. So you have three piece of planning, prep days, pinnacle days, and play days. Can you talk about how you streamline your days to be super productive? Yeah, I mean, again, in the earlier days, I was all over the place. And so that was part of my decline back then and downfall.

And so time management, especially as a single mom, you really have to learn to manage your time. And so I really learned, you know, how do I stay focused and get things done faster? Because it's not that we don't have time, it's really how we manage the time. And so I began to do things that were similar together. So if I had a lot of research that I was doing or writing or content creating or development, if I was doing that,

and then I would run and do trainings for people and make calls, you lose your focus, and they say it takes five times as long to get things done. And so I do all the things together. So the pinnacle days, that's when I'm on, like today. I got dressed up, I did my hair, I'm on, I'm in that frame of mind. And then those are the pinnacle days,

and the prep days are all anything that where I'm creating. And I mark these in the calendar. And then play days, I'm off. I'm getting ready to go to Mexico in a couple days. And so I'm gonna be off the grid and not doing any work when I'm there. And that's also really important as a business owner so that you're able to clear your head,

get refreshed and reinspired to come back and hit the ground running. Yeah, I think batching is so important for entrepreneurship. And even if you have a regular job, batching is where it's at because it actually takes 20 minutes for you to kind of switch gears on every single activity. It takes 20 whole minutes. So if you don't do that and you just batch, you end up saving so much because you don't need to like refocus and spend all that time refocus saying. So switching gears, but speaking of productivity, sleep is really important to productivity.

And it turns out that we have something in common. We are both night owls. And I think for a long time, you are fighting being a night owl and being a night owl actually runs in your family But now you embrace it and I think this is important because a lot of people even though they're a night owl They kind of act like a morning lark because that's what society wants them to do But that's not the best thing for us when you're that type of person. So talk to us about that Yeah, I'm just most creative at night and And I've always been that way. And then especially after having my daughter, you know, would be my time after I would put her to sleep. And so like you said, we could do conference calls. My mom is up till two or

three in the morning. And so it's my best time to connect with her. But I just love the peacefulness of the quiet and the moonlight. And that's just where I get my biggest ideas. And it wasn't that I had a problem sleeping. So I just knew I needed that seven, eight hours of sleep. So the way I just set up my day was that I don't start till little later in the day. So if I go to bed at midnight, then I sleep till 8 and I have my first appointments at 9 or 10. And it just, that's my rhythm. And I perform better that way. In the morning, although I've gotten up to do this podcast, but generally, my mind's just not as clear as it is at night. So I've embraced that and that really works for me.

So I think you just really have to find your rhythm. Yeah, I totally, totally agree. Okay, so as we wrap this up, I always ask the same last two questions to all my guests and then we do something really fun at the end of the year with all of them. The first one is what is one actionable thing that my young and profitors can do today

to be more profiting tomorrow. Well, when you think of profiting, I would say the key to profits is to bring in more than what you're spetting. So you want to be bringing in more money than is going out. That's that's a profitable business, right? And I think sometimes that, you know, we can get so caught up in those early days of all this, you know, cool stuff that we have to have and be doing. The point is, like I said earlier, you've got to put yourself out there just unabashedly sharing who you are and what you do. And the more you do that, the more you're going to start attracting customers, people that value you, you'll start attracting team members, people that get you and love

your vision. So I would say get out there and ask for what you want. You're worth it. Love that. And what is your secret to profiting in life and this doesn't have to be related to money? Yeah. What's your secret to profiting in life? And this doesn't have to be related to money. Yeah, so when I had that accident years ago, not only did I decide in business that it had to be something that would be fulfilling, I decided then I was never going to do anything else that I didn't want to do.

And so everything in my life, I have to be 100% passionate about, or it's a no. And so I think just don't settle. I mean, that's the key. I finally did meet my soulmate after years of people telling me that what I wanted didn't exist. And I'm a trapezoid artist. I do things that I'm really, really passionate about, even though they're not necessarily the norm.

And I would just say follow your heart and make decisions from here and not from fear and you will end up creating a life that you absolutely love. Oh my gosh, don't settle. And if you guys didn't see her on video, she put her hand on her heart. And she said, make decisions from here and not from fear. That was super powerful. Where can everybody learn more about you and everything that you do? see her on video, she put her hand on her heart and she said make decisions from here and out from fear. That was super powerful. Where can everybody learn more about you and everything that you do?

Yeah, thank you so much. This has been so much fun. You can check me out on my website, which is pinnacleglobalnetwork.com. Of course, on social media, it's generally Alice and Maslin. You can find me. And then I also have a masterclass that I lead live regularly at scale masterclass.com. Amazing. We're going to put all those links in the show notes to make it super easy for you guys. Alice, and thank you so much for your time. It was an awesome conversation. Thank you. Thanks for having me.

Okay. What did you guys say that that Allison is like the entrepreneurial goddess of scaling businesses? She's dropped so much knowledge in this episode and I totally ate it all up. So right now, I'm trying to grow Yap Media into that eight-figure range. And truthfully, even just being aware of the different phases of scaling has really helped me. My goal is to scale Yap Media and that means eventually I have to remove myself from the equation. And my company will need to continue to operate, grow and thrive without my constant oversight. Already, parts of my business are working this way. My social media team is managed by my VP of social. My production team is managed by my production director and I've hired great people

who can help me scale certain parts of the business, so I can focus on new parts of the business, like, yeah, media network and growing and monetizing our podcast network. And so if you guys are out there in a similar situation where you're basically creating a job for yourself as an entrepreneur, you want to make sure you're able to set yourself up to eventually leave that job and work on other things and continue to innovate and grow your business and focus where you need to focus.

And that means getting out of the day to day. To set yourself up for this, you've got to address the five components of Allison's scale-it method, strategic vision, cash flow, alliance of the team, leadership, and execution. I'm not going to go deep on all these because we did in the episode, but I do wanna draw attention to one, and that's strategic vision. Look, YAPFAM, your vision is where it all starts. Your vision is so important.

If you lack a defined vision, your company's gonna be stuck. Your employees won't be engaged, they won't feel true ownership over their work, which means that the likelihood of you moving to that final phase, the visionary phase, we are actually able to step out of your business and let it run itself, it will be virtually impossible because nobody knows the road map. If you don't have a road map, you don't know where to drive. And so you always need you driving the car. You want to get out of

that car. And so you need to create that road roadmap for everyone. So you've got to be clear and specific about where you want your company to go. If you're struggling with this, a great resource is my recent episode with the CEO of Whole Foods, John Mackie. I spoke with him back in episode number 166. And he agrees with Allison that should become very successful over the long term, a business must have a vision or a purpose and then provide true value. So make sure you schedule time away from the day-to-day tasks to check in with yourself and be strategic about the goals and purpose of your company. Consider how you want to provide value in the world. Where do you want your company to be in three years or five years? And what kind of growth are

you looking for? Really dig deep and think big. What do you want? And don't let this be one time conversation or goals can continually evolve. I'm always checking in with my app executive team and figuring out how we can grow our business, where we want to go, how we want to pivot. In fact, we're doing this exercise right now. We're pivoting our business a bit.

And once you get clear on your strategic vision, you've got to get to work. And as Allison says, always keep moving forward. So I wanted to leave you guys with one of my favorite pieces of actionable advice from this conversation. And that's the 10, 10, 10 decision making hack. I absolutely love this. It's so easy to remember. And so always remember, when you have a hard, hard decision, 10, 10, 10 decision making. And that means you're gonna think about how the decision will affect you in 10 minutes, in 10 months, and 10 years. When you put decisions in perspective like this,

it helps you get over that indecision. You realize that when you zoom out 10 years, the problem is just insignificant. It doesn't really matter. You really just like release all the stress about it because you realize how insignificant it is in the grand scheme of things. And it just makes it so much easier to make a choice and move forward. And honestly, you're going to make good and bad choices all the time. You might make a bad

choice, but it's not going to be the end of the world. So don't let indecision or fear of making the wrong choice get you stuck. The only wrong thing you can do is decide to do nothing and waste more time. Momentum breeds momentum, the faster you make decisions, the better, even if they're wrong. Remember what you got here won't get you there. So tap into the growth mindset, be willing to learn evolve

and don't be afraid to let go. If you loved hearing from Allison, sign up for her free master class to learn the five critical phases you must know to scale to eight figures and beyond. And if you're nowhere near eight figures, this will still be helpful. Just go to scalemasterclass.com slash podcast.

Again, that scalemasterclass.com slash podcast to get her free master class. You guys can also find the link in the show notes. Okay, young prop iters. I mentioned that I'm in the ring leader phase right now, but I'm really pushing myself towards that co-creator phase. And I wanna know what phase you're in in your business.

And if you guys wanna let me know, you can text me. Just text YAPT-284-6. You can also DM me on Instagram and Twitter at YAPT-Hala, or you can find me on LinkedIn by searching my name, Hala-Taha. And if you love to this interview with Allison, please take a moment and drop us a five-star review on your favorite podcast platform. Apple podcast means the most to us. We'd really love your review.

Thanks so much for listening to another amazing episode of Young and Profiting Podcast. I hope you learned something. I hope you implement what you learned. And this is your host, Ha Taha, signing off. Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Rubin, the number one best-selling author of the Happiness Project, and every week we share ideas and practical solutions on the Happier with Gretchen Rubin podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood.

Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time energy or money. Suggestions such as follow the one-minute rule. Choose a one-word theme for the year, or design your summer. We also feature segments like,

know yourself better, where we discuss questions like, are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever? And every episode includes a happiness hack, a quick, easy shortcut to more happy. Listen and follow the podcast, happier with Gretchen Rubin.

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