Young and Profiting with Hala Taha - Ben Nemtin: Building a Badass Bucket List for Your Life and Business | Mental Health | YAPClassic

Episode Date: May 16, 2025

Ben Nemtin was an athlete in university with a bright future until crippling mental health struggles blindsided him and forced him to drop out of college. But through that darkness, he found purpose: a list of 100 dreams and a pact with three friends to help others pursue theirs too. Ben believes building a bucket list saved his life and living your “Buried Life” is essential for profiting in life. In this episode, Ben shares his battle with mental health, how bucket lists became his path to purpose, and how entrepreneurs can take control of their own happiness, one bold goal at a time. In this episode, Hala and Ben will discuss: (00:00) Introduction (06:12) Ben’s struggle with depression (13:47) Origin of The Buried Life and Bucket List Concept (23:47) The Ripple Effect of Purpose and Helping Others (27:51) Why Personal Goals Aren’t Selfish (33:06) Legendary bucket‑list wins: Playing with Obama (40:56) Red Carpet Escapades: Asking Out Celebrities (48:11) Unfinished Bucket List Items and Future Plans (50:00) How Death Can Be Life’s Greatest Motivator Ben Nemtin is a #1 New York Times best-selling author, keynote speaker, and co-founder of The Buried Life movement. He gained global recognition through the hit MTV show The Buried Life, where he and his friends pursued an epic bucket list while helping strangers do the same. Ben now ranks among the World’s Top Organizational Culture Thought Leaders and Top Motivational Speakers despite struggling with mental health. He has appeared on The Oprah Winfrey Show, The Today Show, CNN, NBC, FOX, ABC, CBS, and more, spreading his message of mental wellness, self-improvement, and the radical possibility of dream-chasing. Sponsored By: Indeed - Get a $75 sponsored job credit at ⁠indeed.com/profitingIndeed⁠  Shopify - Sign up for a one-dollar-per-month trial period at ⁠youngandprofiting.co/shopify⁠  Microsoft Teams - Stop paying for tools. Get everything you need, for free at ⁠aka.ms/profiting⁠  Mercury - Streamline your banking and finances in one place. Learn more at ⁠mercury.com/profiting⁠  LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at ⁠linkedin.com/profiting⁠   Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to ⁠joinbilt.com/PROFITING⁠.  Airbnb - Find yourself a co-host at ⁠airbnb.com/host⁠  Resources Mentioned: Ben’s Book: What Do You Want To Do Before You Die?: https://www.amazon.com/What-You-Want-Before-Die/dp/1579654762  Ben’s Website:  https://www.bennemtin.com/  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Mindset, Health, Growth mindset, Mental Health, Health, Psychology, Wellness, Biohacking, Motivation, Mindset, Manifestation, Brain Health, Life Balance, Self-Healing, Positivity, Happiness, Sleep, Diet

Today's episode is sponsored in part by Airbnb, OpenPhone, Shopify, Mercury, BILT, Indeed, and Microsoft Teams. As always, you can find all of our incredible deals in the show notes or at youngimprofiting.com slash deals. Hey, Young Improfiters! What's on your bucket list? Climbing Mount Everest? Writing a best-selling book? Hey Young and Profiters, what's on your bucket list?

Climbing Mount Everest, writing a bestselling book, maybe meeting your childhood hero? Whatever it is, my guest today is here to show you that your wildest dreams are more achievable than you think. In this YAP Classic episode from 2022, I spoke with Ben Nemton, the motivational speaker, bestselling author, and star of MTV's hit reality documentary, The Buried Life. Ben didn't just dream big, he made it happen. He crossed off incredible bucket list items

like playing basketball with President Obama, throwing the first pitch at a major league baseball game, and even sharing a beer with Prince Harry. But what truly sets him apart is his mission to help thousands of others turn their dreams into a reality too. In this conversation, Ben shared with me how one small decision can completely change the course of your life. He also broke down the key steps to crafting your own bucket list, including what to add,

what to leave out, and most importantly, how to actually make your dream goals happen. If you're ready to stop waiting and start doing, this episode is for you, so let's get right into it. Hey, Ben, welcome to Young and Profiting podcast. Thank you for having me. I'm excited to be here. I can't wait for my listeners to hear all of your bucket list advice and all of your life-changing stories, but before we get into it, I did want to touch on your upbringing and talk about mental health for a moment,

because you are an expert on this topic. You grew up in Canada and I read that when you were younger, you were always traveling with your parents. So let's talk about your upbringing and how that influenced your adventurous spirit that you have today. So my dad was actually a clown and he was like a theatrical clown. So he played music and he wasn't necessarily the clown that like does balloons and parties and stuff. He would do theater shows. So we would travel around to different kids festivals or different cities and he would do a show and it would either be in a some sort of exotic location like in Africa or somewhere like Sweden or it would be on a ski mountain. So we had

this really interesting upbringing where we would kind of travel with him to these cool locations. He played music. So what he would also do is like when my mom and my dad met, they would travel Greece and they would play music in the Tavernas for a free room upstairs. So in Greece, you have the bar

and then you have a couple of rooms above it. So they would play music, pass around the hat and their payment would be free room and board. And so my parents have been to Greece 15, 16 times. It's their favorite place to go. So when I was two years old, they brought me to Greece for the first time. And they still would do that thing where they would play music in the taverna and travel around like that. And so they would just bring me with them and they would sit me on the bar as a two-year-old. And then they would leave and play music in the corner. And they would would sit me on the bar as a two-year-old and then they would leave and play music in the corner and they would just leave me on the bar and I would hang out. And then at the

end of the night, they kind of picked me up and off we'd go. And they put me in between them on their Vespa with a little hockey helmet and kind of travel around Greece. So I think from them, I learned that there really wasn't any rules around how you had to live your life. I think subconsciously we either absorb that, there's this expected route that we have to go on and we feel like that's what we should do. It doesn't need to be pressure from our parents, there's sort of pressure from society. I think at an early age subconsciously I learned from then there really were no rules and you could create your own life based on what made you happy. And they never really made very much money. We didn't have a lot of money growing up.

It's not like we were scraping by, but we, he was a performer and my mom was kind of an independent business coach for women and then did this and that. So, but what they, their life was so rich and they still to this day live like that. And they have, we had a West Valleja van where we travel around and camp. And to this day, they drive down to Mexico every year in the van and play music and meet people. And they had this very rich life. And so it's, yeah, that's definitely what I learned

from them growing up. That's so cute. It's such like a unique little story. And considering how much you travel now, now I understand kind of where you get that from because it's a very unique upbringing that you had. what you travel now, now I understand kind of where you get that from because it's a very unique upbringing that you had. So you ended up getting a scholarship from my understanding of college and you had an opportunity to

play on the rugby team, which in Canada is a really big deal, but you ended up falling into depression your first year of college. So talk to us about that. From an outside perspective, seems like everything was going great. You had great parents, you guys traveled, you got a scholarship. Why did you think that you ended up falling into depression? What happened there? I put so much pressure on myself to succeed in school, in athletics. I really wanted people to like me. Like I just kind of, for whatever reason, I put, I've always put a lot of pressure on myself. I was on the under 19 national rugby team and we were training for the world cup and I was

worried about missing a kick because I played fly halves that's like a field goal kicker and you're the quarterback kind of so there's a lot of pressure on that position and so I started worrying about oh crap what if I miss an easy kick at the world cup and what if I blow this opportunity and I had missed a kick in the end of our championship game in high school. And so I really didn't want that to happen again. And you know at that age, everything is so black and white and so life or death.

Whether your friends like you or you don't, you're living in this little bubble of high school. So you really don't know that there's so much more out there and that these things that you think are such a big deal when you're younger in your high school years or early college years you realize well I'm not even going to remember that this happened on my deathbed like there's just no way I'm going to remember that this was something that I worried about but at that point I was so worried about doing well on this team and so I would worry about it at night and I felt this anxiety and

this anxiety caused me to have trouble sleeping. And so this lack of sleep, this anxiety, this constant pressure, it all built up. And I started to not be able to go to school. And I started to not be able to go to rugby practice. And then I couldn't leave the house. And so it just compounded. I never experienced anything like this, where all of a sudden I was crippled by this anxiety and depression. And I was a very happy-go-lucky guy. I was really, I was A-type. I had a lot of friends that were also very supportive and high energy, but I really wasn't talking about what was going on at all.

So I was internalizing it and I just went down and down and down. And it got really, really scary. And it ultimately, my friends actually kind of pulled me out of the house and convinced me and rallied me to come work with them in a new town for the summer after I dropped out of school. And I was forced to get a job. I was forced to start to kind of do things on my own. I've sort of built a little bit of confidence. I started talking about what I was going through. I started to find different types of people that were inspiring, right? Like as I said, when you're in high school or even college, you have this petri dish of

friends, but you don't realize that if they're not your people, there are your people out there. It just takes time to find it. And so that was something that took a bit of time for me to realize. And I started finding these people that I realized gave me energy. These new groups of friends, they inspired me and they were doing all these cool things. They had already traveled, they had started businesses. And so I thought, okay, I'm going to try and only surround myself with people that inspire me, almost by necessity because I needed that energy. And that single decision completely changed my life. And it would lead me down this path that would ultimately bring me

here speaking to you. I mean, I wouldn't be doing the things I am doing now if I hadn't consciously decided to try and only surround myself with people that inspire me. Yeah, I think it's pretty crazy how one decision can change the trajectory of your life. I mean, you've been on this mission for what it seems to be like 15 years now. Yeah, and I think that that's a really empowering idea because it means that you can change your life at any time. And I think we all can think back to moments where there was this pivot and it could be something very small, like something a teacher said to us or the way a teacher showed up

to us before us in high school or some way a friend supported us or just happenstance when you ran into someone and then that led to your job or there's any number of things, but these little moments. And I think it's a combination of you have to be aware and it kind of jump on those moments sometimes. And it takes a little bit of awareness and it takes a little bit of this being proactive and you start to go down this path that you don't know will ultimately shift your whole life. So if you think about it, if anyone's a golfer, you hit a golf ball one or two degrees off,

it doesn't seem like much, but by the time that it lands, could be 10, 20, 30, 40, 50 feet off center. And so this little change can be a big change over time. And that's how I look at these small little shifts that you make that you don't see them in the moment, but they can actually create this huge impact. And I think it's an empowering idea because it means that you can also make a huge impact in someone else's life. So just by being there for someone in a moment when they need it, or by small gesture of kindness, or helping hand, or even a compliment to a stranger. All of these things create ripple effects that are hard to measure, but it's very real.

So it goes both ways. Everyone has the power to create this immense change through the ripple effect, through your daily micro interactions. But then it also means that you have the ability to change your life in any moment because really a small change can lead to a huge change. And so I think we get overwhelmed sometimes by thinking about, oh, I have to make this huge, massive shift to change my life. And I don't think that's true.

I think that you can change your life just by doing a very small thing that over time will compound and you'll ultimately make a huge shift. Yeah, I think that's super powerful. So something Ben, I was curious about was if you still get depressed today because you seem so energetic, you always have a smile on and you don't seem like the type of person that gets depressed. So I'm curious to know if you still suffer from depression and what you do to manage your highs and the lows. Yeah, well, I'm happy you said that because I still do get depressed. And I think that

that is something that is like a really just a great thing to talk about that the people that you don't think struggle, struggle. You know, everybody struggles. Every human will go through some mental health crisis in their life, and that's just through the research, right? It doesn't need to be from a mental health illness, a mental illness. It can be from a divorce, stress from losing a job, bereavement from losing someone that you love. You will go through the crapper. Like it's going to happen. And so I think that that's almost an empowering idea because it means that no one is alone in their struggle. If someone is not struggling, they've been there before, they will go through it. I really believe when you

speak things, they lose their power. They're much scarier when they're in your head. And so that's what I found is by talking about it, I'm able to also process it. Like I can talk about it, I can break it down when I'm talking about in therapy or talking about with friends. So it's so important to talk about. So I would say if you are struggling right now, if you take anything away from this podcast, it's find someone that you trust to talk about what is going on. Ideally, it's a professional and we can talk about therapy and we talk about the challenges with finding a good therapist and if a stigma around therapy because all that is there but just outside of that if you can find someone to talk to I think it's the most important thing. Yeah, I have a therapist. I hope that stigma has gone by now Ben because I feel like so many people have therapists

and therapy is really important. It's important to talk out your feelings. All right, so let's take it back to the summer of 2006. You were 19 years old and you had the idea to gather up your friends to make a movie called The Buried Life. So talk to us about how you got that idea and what was the premise of this movie. Yeah, so I came back from that summer away, you know, I was starting to feel back to myself, you know, lifting out of this depression. I was like, OK, I met these cool kids in this new town. I wanna continue to surround myself with more people like that.

So there's one kid that came to mind and he was a filmmaker from my neighborhood and his name was Johnny. And I secretly had always wanted to make a movie. So I called up Johnny and I was like, let's make a movie. If you, you know, I didn't know him too well. I was sort of going out on a limb, reaching out to him. And we gathered two other friends.

One of them was Johnny's older brother, Duncan, another friend, Dave, and we started talking about making this documentary. We didn't know what it was going to be about though at this point. And then serendipitously, Johnny gets assigned a poem in English class at McGill University in his first year of English class. The poem is called The Buried Life. So it's an old poem written in 1852, over 150 years ago, and this poem strikes a chord in Johnny, and he sends it back to us. He says, guys, this poet is talking about the same thing we're talking about right now,

which basically was this idea that we felt like we had all these dreams, but we never even tried to go after them because the day-to-day buries them. Like, we knew we had things that we wanna do, but why hadn't we ever done them? It's because life got in the way. And we have these moments when we're inspired, but then we get less inspired because the day-to-day pushes them. So we thought, okay, we're not the first people to feel like this, that this guy wrote this poem

in 1852. Let's take this name, let's call our film The Buried Life. And our next task was to uncover these buried dreams. And the way we did that was through this question, what do you want to do before you die? Because for us, thinking about death actually made us think about life. And I'm a huge fan of thinking about death. I think the more we can think about death, the better. And we can talk about that, but just we stumbled into this.

This was by accident. But we asked ourselves this question. Okay, we realized, okay, we're going to die one day. So if we're going to die, which is probably the only thing we can count on in life, what do we want to do with the time left? And that's where the bucket list came from. It was our answers to the question, what do you want to do before you die? And we pretended we had all the money in the world. We pretended that we had the ability to do anything. So our list was ambitious. It was like, make a TV show,

play basketball with Obama, write a number one New York Times bestseller, sit with Oprah, have a beer with Prince Harry, pay off our parents' mortgage, go to space, streak a field and get away, ask out the girl your dreams. You know, it was a very audacious list. And then we thought every time we cross something off our list, let's help someone else do something on their list. And so that was the mission. We board an RV, we bought a secondhand camera, and we planned a two week road trip in the summer of 2006 in Victoria, BC, where we grew up in Canada. And we hit the road, and as soon as we hit the road, unexpectedly people heard about

our road trip. And then they started to email us, and they looked at our list and they said, hey, I can help you cross off rideable. I can help you cross off rideable. I can help you cross off, get up on a hot air balloon. I can help you cross off, make a toast to stranger's wedding. And then they would send us their dreams asking for our help. And so we struck this nerve and we just thought let's keep doing this. And so this two week road trip ended up lasting over 10 years.

And then the list items that we had written down in the beginning that we were convinced were completely unattainable, over time, they ended up falling off the list. And so we also realized that helping other people achieve their dreams meant even more than doing the big things on our list. And then along the way, like built this passion for like figuring out why do some people achieve their goals and go after them, but most people don't. Like why are 76% of the people on the planet reaching their deathbed and regretting the things they didn't do, not the things they did. And so that's why I started to speak because I was like, okay, we need to get more people in that minority of the population that actually go after the things and be true to yourself.

And really a bucket list is just a reflection of your true self. That's the way I look at it. It's just a list of all the things that are gonna bring you joy and happiness. So it's not just skydive and go to Europe. That's one of 10 categories of your life. So you wanna think about your adventure travel goals,

but you also wanna think about your mental health goals, your physical health goals. You wanna think about your, how do you wanna give back your relationship goals, intellectual, what do you want to learn, financial, professional. And so that's what a full bucket list is. But when we were on that road trip, we had no idea of any of that. We were just going out to tackle our dreams and help other people. And it sparked this lifelong learning journey. Yeah, it's so beautiful. And one thing that I really connected with with your story

was this idea that people went out of their way to help you. And that's because you guys had really good intentions and you were just trying to be of service to the world. You're trying to make the world a better place. And I can relate because when I started Young and Profiting podcast, I had no intentions to make money. All I was trying to do is just help people listen, learn, and profit.

And by months too, I had 10 volunteers who were just working for me for free in a Slack channel helping with the movement. And it's just funny how when you want to do good for the world, you just become magnetic and people want to help because there are good people out there. So I'd love to hear your thoughts on that.

The only way that we cross things off our list is through the help of other people. I just want to be very clear on that. We had no business or no ability to achieve any of the things that we have achieved, but people always stepped up to help us in unexpected ways because we shared our goals. I think that you had the idea for this podcast, 99% of people will have the idea, they'll want to do it, but they won't take that first step because of fear, right? They're afraid of failure.

They're afraid of what other people think. And that's ultimately what stops people. And that's through research, and we can talk about like where that comes from. But that's the number one barrier when it comes to stopping people from achieving their personal goals. But when you don't put it out there, no one can help you. You're on your own. And if you think about it, when you hit a challenge at work, typically, what do you

do? You go to your leader, you ask for help, go to a mentor. Hey, have you ever been through this? I don't know what to do. You ask a friend. But with these personal goals, we don't ask for help because of the fear We're afraid of failure of fear of what other people think and then we just have a lower Chances of succeeding because we're trying to do it in our head on our own

So I always say when you give someone a chance to be a hero They usually take it and so you experience this when you started to put this They said you took the leap, you move through that discomfort of like, oh shit, like what are people, is this going to be good? What if it's bad and it fails? And then you started to see that people were gravitating towards it because you were doing it from your true, it came out of what you truly wanted to do. This is a reflection of your true self. And I think that at the end of the day, that is the big goal, is to be true to yourself

in a world that is so hard to stay true to yourself. Cause everything pulls you away from that. Social media pulls you away from that. Being disconnected pulls you away from that. The fear pulls you away from that. But when you are true to yourself, I think you're unstoppable. You are the only person that can be you. And we spend most of our life trying to be other people. And

anything you could do to remind yourself of who you are. And that's why I think a list is a great device to remind you. Friends that keep you accountable to these things are great reminders. What you saw is that when you were true to yourself and then you started to do this thing, it was like this gravitational pull. Yeah. And then you start to see this thing happening and then you follow that momentum. And I think that sometimes we feel like we have this plan

and we got to stick to it. And I've done that a lot, but I've realized that you need to follow the energy and you need to follow what's easy. And what was easy for you, not that it is easy as in it didn't take a lot of work, easy as in you saw there was momentum and that's what you followed.

And so for me, that's been speaking. I didn't mean to be a speaker, but I did a TEDx talk and then some people asked me to speak and I love doing it. And I feel like it's easy for me to do. And I work really hard, but I see that it's working. And so I thought, OK, I'm gonna leave the, I started a production company with the three buddies that we started the buried life with after the show.

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You're a little naive at the time. You know, you didn't have that much life experience. So I feel like coming up with big audacious goals when you're that young doesn't seem as frightening as if you were in your later 20s or 30s or 40s. I feel like as you get older, you feel like it's too selfish to accomplish personal goals. Like you feel like you've got all this responsibility and maybe you can't do some of the things

that you always dreamed of. So I'd love to hear your thoughts about why it's not selfish to have personal goals and also how we can start to think outside the box when it comes to some of these things on our bucket list. Yeah, great point. So, I think that it's not selfish to pursue your personal goals because you can't take care of other people if you can't, if you don't take care of yourself. You can't do your job if you don't take care of yourself. You can't be who you need to be if you're not fueling yourself. And one way you fuel yourself is by doing the things that you love.

So there's this big tie between purpose and your mental health that I think a lot of people are missing. And when you are following the things that you love that are important to you, that means something to you, that gives you a greater sense of wellbeing that contributes to your mental health, and it energizes you.

So I think that we need to flip our thinking around this idea that it's selfish to do these things. And I get it, like I used to think a bucket list was selfish, considering all my responsibilities, everything that I had to do every day. But then I started to notice that people around the world were going after their bucket list just because we were going after ours

Thousands tens of thousands of people through the show millions of people and to this day they come up and say oh I saw the show I was going to school and I decided that I wanted to travel I met my husband when I was traveling now we have four kids and we live in Italy or I started a restaurant and Instead of being a doctor. Because when you do what you love, you inspire other people to do what they love. Just like you starting this podcast, you probably can't even count the number of people you have inspired. So it's not selfish, it's service, because you are giving other people permission to

do the same, and you also fuel yourself. So I think it's the same idea around taking vacation. We sometimes feel guilty when we take vacation because we're taking time off work. Well, you're not taking time off work, you're taking time off for work so that you can come back recharged and you also come back maybe with a bigger idea because you've taken space, you have perspective. So there are so many reasons why it's important to pursue these personal passions. And so the first thing is give yourself permission

by understanding that it's not selfish. Because one, you're gonna inspire other people by doing those things, but you're also gonna fuel yourself. Then you look at like, what are these goals that are important to you? And sometimes it's hard to think about, you know, you look at a blank piece of paper

and like, what's your list? And it's overwhelming. And that's why I think it's important to separate your list into categories. And so I talked about the 10 categories of life. That's basically what my new book is based on, The Bucket List Journal. It just came out last week and effectively,

you write your list in those 10 categories, mental health goals, physical health goals, relationship, how do you wanna give back, intellectual, financial, material goals. And then you start to move through the barriers that stop you from achieving your goals. So I mentioned there was fear, that's number one. The other big barrier is when these personal goals, you think about them, there's no deadlines and that's a huge problem. That's why we push them.

So you need to create accountability around the personal goals. That's why writing your list is important. That creates a small bit of accountability because you take an idea that doesn't exist, you make it real. That's why we share our goals. You share your goals so you can give other people the opportunity to help, but you also share them because then you feel accountable to the people you share them with. If I say on this podcast, this year I'm writing a book. That's my number one goal. I'm writing a book this year. And you say, great. And then I run into you six months later and you say, hey, how's the book coming? And I think, oh, I better start writing that book. Right? When you share your goals, you feel accountable when you

share them with your community and then they can help you. And then the third barrier, and I think we've all felt this, is that usually with these personal goals, you're waiting to feel inspired to go after them, or you're kind of waiting for the perfect time. And that inspiration just rarely hits. So you have to create your own inspiration through action. There was never a perfect time for you to start this podcast. You were never going to have all your ducks in a row. You were never gonna feel completely inspired to do it because the fear dampens that inspiration. So you have to just do it and create your own inspiration.

And as soon as you started the podcast, you saw the reaction and then you started to feel more and more energy and more and more inspiration. So you're the architect of your own inspiration through action. And sometimes we just plan too much and we forget that action is a plan. You don't need to know the plan.

You'll figure out the plan after you start. You do the first step, you don't need to know the second step. You'll figure out the second step after the first. It's a momentum. And so the journal is designed to create inspiration through action, to create accountability,

and then to identify real fear and imagine fear. Yeah, I love what you're saying right now. It reminds me of something that Jeff Hayden talked to us about the podcast called the motivation feedback loop. And basically what it means is that, like you said, you gotta take action. And once you get those little wins, you get that little bit of motivation to take the next step

and little bit of motivation to take the next step, but it all starts with action. You have to go out and do something to your point. You can't just sit there and plan and think, to take the next step and a little bit of motivation to take the next step, but it all starts with action. You have to go out and do something to your point. You can't just sit there and plan and think. You've got to take those first steps. Absolutely. That's what most people don't

because the fear stops you from that first step. Yeah. Okay, I want to get into some story time because you've got some really incredible stories. You've been doing this for many, many years. You've helped a lot of people. So one story that really stuck out to me was about this guy named Brent who told you that he wanted to deliver pizzas to a homeless shelter. I don't want to give away the story, so can you tell us

about that? No, it's great because you, I met you at a speaking engagement, so you were able to see the talk and so some of the, you should know my story which is cool. So Brent was the very first person that we ever helped back in 2006. So take you back, we're leaving Vancouver Island in Canada, we're heading to the mainland and we start to get in this RV and travel. Now there's some news starting to talk about,

we would just camp out at radio stations and we wouldn't leave until they put us on the air. So emails start coming in, and we got this email from this guy named Brent and Brent says, hey guys, I'm 24. Before I die, I want to bring pizzas down to the homeless shelter. And so we're thinking, finally, someone we can help. Like we don't have much money, but we can buy pizzas. So let's go interview Brent. And so we talk with him and we find out the reason why he wants to bring pizzas down to the homeless shelters because he had lived in that homeless shelter for a couple years.

But he said when people came in with food to the homeless shelter, it felt like the best day because it felt like someone actually cared about him in a world where nobody really cared about him. And we found that he actually pulled himself out of this homeless shelter by starting his own landscaping business. And his landscaping business relied on his truck and his truck had recently broken down. And so the four of us thought we got to figure out a way to get this guy a truck because when we asked him, is there anything we can do to help?

He wouldn't ask for help around the truck. He would just ask for help to get the pizzas. So we thought that's pretty cool that this guy's in a tough spot and he's not even asking for anything for himself. And we didn't have much money at the time. We had $480 between the four of us, Canadian, so it's less. So that's like not much cash. So we went to an RV, no, sorry, a used car salesman. And we said, this is the story of this guy in your community, you know, and the cheapest truck on the lot was $2,100. And he sold the truck to us for $480. And then he paid for the insurance and out of his own pocket.

Like, we're at the edge. We didn't even know that you needed insurance. This is all our money. And so anyways, he was... So this idea of, you know, we gave him a chance to be a hero and he took it. Like, they saw that so many times. Drive up to Brent, throw him the keys. And he just sort of started to cry and he bear hugged me and

didn't let go for a long time. And we hung out with him and his girlfriend that day and we sort of all felt like, okay, this is what this is about and we have to keep doing this. And that was the catalyst to continue to do this again the next summer, you know, this feeling that we had never felt before, which was helping a stranger, helping someone we didn't know, and we hadn't done that before in our lives. We hadn't volunteered in high school or experienced that. And so that was very impactful.

And so you went on to do a lot of bucket list items that are really impressive. You started an MTV show, you escaped a desert island, you had a beer with Prince Harry, you even got on Oprah, and you also played basketball with President Obama, which is pretty damn impressive. So what was your favorite story? Tell us like your favorite story and like the crazy things that you did to accomplish your goals.

There's a lot of crazy stories. I'll tell the President Obama story quickly, and then I'll tell another one after that as well, very quickly. President Obama, we had no connections to the White House. So we just drove there and started asking people on the street if they knew anyone in the White House, which didn't get us very far.

But we started to send emails to people that we found, we just contacted politicians' offices basically. And we met with a couple lower level officials and then we could convince them to meet with their boss. And then we met with their boss. And we got all the way up to the Secretary of Transportation. And he put in the call to the White House. And we were stoked. And then we got an official rejection letter from the White House. And then we were like, okay, well, that's too bad. I guess we're going to have to change our tact. And so we were like, okay, well, that's too bad. I guess we're gonna have to change our tact. And so we decided, instead of going after the president, we'd go after the president's personal aide.

Because the personal aide of the president, he set up the basketball games with President Obama. And there was these secret basketball games that everyone was trying to kind of figure out a way to get involved with. And so we found what we thought was the president's personal aide's email, and we started sending him emails every day with a challenge to a basketball game.

So we said, you and the president versus us tonight, 730 at the YMCA, be there. And we'd show up at the Y at 730 and no president. We did the next day, no president. So we did this for a week. We picked it outside the White House with signs. We sent letters. And at this point, like no one is meeting with us anymore. So we just accept defeat and we leave.

Then I get a block call a couple days later and I pick it up and it's the personal later, the president. And he's like, what's this I hear about you wanting to play basketball against the president and I, and I explained what we're doing. And he's like, you know what? I can make this happen. I feel good about this. Give me two weeks.

I just need to run it by the press team. They got to sign off on everything. I'll get back to you in two weeks. Calls me in two weeks. He's like, it's not going to happen. And we're like, it's not gonna happen. And we're like, oh, Jesus, okay. So now he's like, listen, I'm sorry,

I don't know if you're back in DC, let me know, maybe I can give you a tour of the White House. Cut to three months later, we're back in DC. Personal lady to the president, true to his word, gives us a personal tour of the White House, walks us through the West Wing, shows us his office, next to the Oval Office, down the back steps of the White House. By the way, we didn't office next to the Oval Office, down the back

steps of the White House. By the way, we didn't know what to wear, so we rented suits from a prom rental store, right? So we're like on the White House basketball courts, manicured hedges, presidential seal on each hoop, one presidential basketball. We're shooting around, and then all of a sudden I hear my friend go, oh my God, oh my God, it's the president. And President Obama walked on the court

and he totally surprised us. And we were totally awestruck. And so we met the president, we shot around with him for 15, 20 minutes, immediately forgot he's the president because he's the coolest man on earth. We were trying to hit shots he wasn't hitting, we were trash talking.

It was really, really incredible. And that was amazing because it was... What a great memory. Yeah, it was definitely the most impossible thing I remember writing down. I remember when we came up with that idea for the list, it was... I laughed because it was so impossible. I was like, this is hilarious that this is so impossible. Let's put it on the list. It was definitely... And then to see him stroll on the court, I was like, wow, I guess I have no choice but to believe that anything's possible because I just proved to myself that this

was possible. And I thought this was impossible and now it happened. And so now I have no choice but to believe that these things can come to fruition. And I think that that's a very common feeling is that you don't know what's possible until you're doing it. And that's really important. You don't know what's possible until you're actually doing it. You can't even imagine yourself achieving some of these things until you've achieved it and then you prove to yourself.

And everyone has the ability to prove to themselves that these things are possible. We'll be right back after a quick break from our sponsors. Hey, Yap Gang. This podcast started as a side hustle, a late night labor of love fueled by a dream to share stories, lessons, and real experiences with other entrepreneurs. Back then, it was just me, a mic, and a mission. Taking your business to the next level is a dream that a lot of us share, but too often it just remains a dream.

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Plus, enjoy free domestic and international USD wire transfers. You also get instant access to virtual credit cards that you can track and lock to specific merchants, earning you 1.5% cash back on every purchase. Mercury streamlines your banking and finances in one place so you can focus on growing your online business. Mercury is a technology company, not a bank. Check show notes for details. Deposit $5,000 or spend $5,000 using your Mercury credit card within your first 90 days

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LLC, and MLS ID 2606284. This episode of Young and Profiting Podcast is brought to you by Mercury, the modern business banking experience that brands like mine use to manage their finances. I've got a confession to make. I used to dread logging into my old business bank account. The interface looked like it hadn't been updated since 2003.

I'd tried to transfer funds and somehow ended up needing to call customer support just to move money between my accounts. That's not ideal when you're running a fast-paced business. And that's why I made the entire company switch to Mercury. That's right, all of our accounts, credit cards, it's all on Mercury now. It's our go-to banking product, and it's also the go-to banking product

for over 200,000 startups, small businesses, and e-commerce brands. It's designed with a sleek interface and transparent pricing. There's no hidden fees. So it makes it simple to manage your banking, capital, and credit all in one place. With Mercury, you can accept payments,

send invoices, and pay vendors. Plus, enjoy free domestic and international USD wire transfers. You can also get instant access to virtual cards that you can track and lock to specific merchants, earning you 1.5% cash back on every single purchase. Mercury streamlines your banking and finances in one place so you can focus on growing your online business.

Deposit $5,000 or spend $5,000 using your Mercury credit card within the first 90 days to earn $250, or do both for $500 in total rewards. Learn more at mercury.com slash profiting. That's mercury.com slash profiting. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, column NA, and Evolve Bank and Trust. Members FDIC, working capital loans provided by Mercury Lending LLC. I want to touch on this point because I really, really resonate with it.

I always tell my listeners and when I'm getting interviewed on other podcasts, people are like, what is your secret to life? How did you become successful? And I always say, you have to believe that life is limitless. And I feel like once I really believe that, that's when everything started to happen. Once you really believe that there's no limits to your life. And so that's really awesome that you had that mindset shift and I'm sure that's helped you achieve more

and more of these goals. So tell us another one of your stories. And then I wanna hear what's still on your list. What have you not yet accomplished? Okay, one quick story is we tried to streak a field and get away. We didn't get away. We ended up spending the night in jail,

but spending the night in jail is on the list. So that was, at least we crossed off one. A double whammy. One of the things on the list was ask out the girl of your dreams. At the time, the girl of my dreams was Megan Fox. This was back in the Transformers movie days. I snuck onto the red carpet

at the premiere of the Transformers film, pretending that I was working for Us Weekly. So I had a spot on the red carpet. I had a microphone and the cord of the microphone was just going into my pocket. And I had a camera guy with me because we were filming. And I snuck onto the red carpet in the press line, Megan Fox coming up, she comes up right up to me.

I start interviewing her with this microphone, by the way, it's not connected to anything and I'm like, hey, how you doing? My name's Ben and she's like, oh, my first boyfriend's name is Ben and I'm like, uh, I start to get super nervous and I start talking about something and then her publicist pulled her away and I completely blew it. I failed. I didn't ask her out and we did that on the show by the way and it was a complete, it was an embarrassment. I didn't ask her out but then the next season Duncan was like, okay, I'm going to redeem you which didn't, is good I guess because he was like, I'm going to redeem you, which didn't is good, I guess, because he was like, I'm gonna ask out Taylor

Swift. That was his girl of his dreams at the time. So we dressed up Duncan like a fake country music star named Boon McCaw, because we knew that she was going to be at the CMT Awards, Country Music Television Awards. So we dressed him in all white, handlebar mustache, cowboy hat, Boon McCaw. Dave was his guitar playing partner named Patagonia. He had a big jacket with tassels, another mustache, wig. I was the publicist, so I was wearing like an earpiece

and I was like, I was running alongside them because then we rented a big horse and chariot and we were gonna just bum rush the music awards to try and get in. And we had, at that point, it was season two. And so we tweeted out and we had probably like one or 200 fans come out and we made fake country music. I forget what the magazine is,

but like basically Duncan's face on as Boone McCaw on the cover of this magazine. We had I Heart Boone t-shirts. We had all these, so like country music, television awards that they're happening. All of a sudden this white chariot in a horse with horses starts to just run towards the entrance of the awards. There's cops everywhere.

And as soon as it happens, all the fans are around the entrance and they start going crazy. And I'm running along with my earpiece on and my walkie talkie and cops let us through. We go to the front of the red carpet, publicists, everyone's letting us through, the producers, and then someone recognized us. And they're like, no way, buried life, you're out of here. Because CMT, Viacom owns MTV and the awards and so they knew about us and they wrote,

someone tipped them off that we were coming or something. And that's why we had to wear fake mustaches and stuff like that. Anyways, we didn't give up. I snuck in the back. By the way, if you ever wanna sneak in anywhere, just wear all black and hold a walkie talkie. You basically look like a roadie.

If you have a clipboard, that's even better. And you can pretty much walk in everywhere. So I walked in the back and I ended up nagging and having two passes. I said I was part of Kid Rock's crew. I got two passes. I came out, I gave one to Duncan. He got an all black. He went in the back.

He walked right up to Taylor Swift who was sitting in her seat, passed her a note. The note was asking her out. And then he ended up actually going out on a date with her. So that was a success. Ooh, wow. What a great story. And I love your tip about just wearing all black,

pretending to be like a PR person, get it anywhere. That's so funny. Yeah. So I know that you guys have like other items on the list that are gonna be really hard to accomplish. I think you wanna go to space, is that right? What other items have you not yet achieved? Go to space, make a movie, right?

I'd like to finish the buried life documentary that we started. We've been filming for all those years on the road through the show and everything. So that's a really cool story to tell there. Tell a judge you want the truth, you can't handle the truth, but it has to be real. We've gotten invited to do it to judges,

but I think that we gotta be in a real courtroom. And then I think host Saturday Night Live is the last one, which would be probably the hardest. Yeah, go to space is going to be tough, but I think I'm going to do that in 2024. I'm talking with this company called Worldview, which is sending these capsules up to space and big air balloon and it's like eight people can go in it. That'll be probably 2024. Awesome. Well, I can't wait to see you on SNL. I think it's definitely gonna happen. So, Ben, we're gonna wrap up the interview now. I'm gonna ask you a couple of questions that we always ask our guests and then we'll talk about where everyone can find the bucket list journal. So, my question to

you is what is one actionable thing our listeners can do today to become more profitable tomorrow? Write down your goals. It seems simple, but it's a very big step to write down your goals. It makes them real. They're not ideas anymore. Then they're a reminder that they exist. It also forces you to slow down, to think about what's important to you.

And in a world where 76% of the population, their biggest regret on their deathbed is I wish I would have lived for me, not what others expected of me, or what I thought I should do. It's important that we slow down to think about what's important to us. Again, it's all coming back to being true to yourself.

And that's one step to being true to yourself is reflecting to understand what you really want. And make sure that you're not subconsciously doing things because you think it's what's expected of you. Right? So 76% of people on their deathbed, their number one regret in their entire life, this comes out of research from Cornell, their number one regret, I wish I would have lived my ideal self, the life I wanted, not what others wanted for me. So no one should have that regret on their deathbed. And basically the Bucket List Journal is hopefully designed to solve that problem for you so

that you identify what your goals are and then you start to build accountability, build inspiration through action and move through the fear so that you don't end up on your deathbed regretting the things that you didn't do. Yeah. I love the journal. I've been starting to use it. So thank you so much for giving me an advanced copy. And Ben, what is your secret to

profiting in life? Thinking about your death. And it sounds weird, but if you think about what's important in your life, you look at the top five regrets of the dying, okay? And they don't have much to do with money. The top five regrets of the dying are, I wish I would have lived for me. I wish I would have told people how I really felt. I wish I would have worked less, I wish I would have let myself be happier, and I wish I would have stayed in touch with my friends. Okay, so those are the top five regrets that people have at the end of their life. So you need to remember that your time is finite to put things in perspective. So yes, you want to make money.

Yes, you want to be successful. But when you do a eulogy for a friend, you don't usually talk about how much money they had. You don't usually talk about how successful they are. You talk about they were a good friend. They embodied these values. And so these types of things. And if you just look at the five regrets, you want to make sure that you can keep death close to you, so it reminds you that your time is limited, so that you live with intention. And you hear this all the time.

I had a near-death experience and everything changed. My dad died and everything changed. Why does it take a traumatic experience to wake us up? How can you keep that perspective without going through that trauma or without it being too late? And that is, I think, the big goal is to remind yourself every day that this could be your last. I mean, it sounds cliche, but that's the truth. Like, best case scenario, you have another 50 years.

But it's just interesting that, like, if you see a 90-year-old person, you know, with a cane hunched over, shuffling down the street, you never think that that's going to be me. You don't even think about it. Well, the only thing you can count on is that will be you. Best case scenario, you might die in a week and we just don't think about it. We think we have all this time. You don't have the time because when you look at the research, that's the biggest regret

that people have in their life is they wish they would have done the things they didn't do. So start now. A year from now, you'll wish you started today. That's the truth. Yeah, I love that message. And so many really successful people who have been on the show have a similar thought. Robert Greene, Matt Higgins, Donald Miller,

everybody that I've talked to lately seems to always talk about how you need to use death as a motivator and death can be your life's greatest motivator. So I really agree with that perspective. Ben, where can everybody get The Bucket List Journal? You can get it on Amazon. If you search The Bucket List Journal, it should be the first thing that pops up. Or you can go to my Instagram, which is at Ben Nemton, and the link in the bio will send you to the Bucket List

Journal website. Awesome. Well, thank you so much for this eye-opening conversation. Thank you so much for having me.