Young and Profiting with Hala Taha - Daniel Gartenberg: Unlocking the Power of Sleep | Mental Health | E12
Episode Date: December 10, 2018Millennials are known to be the "always tired" generation. Everyone under the age of 40 seems to be exhausted. And for good reason— we're working longer hours, taking on second jobs and side hustles..., dealing with more competitive environments, glued to screens and phones that zap our mental energy, caring for small children and the list of stressful triggers goes on and on. In fact, we millennials wear our lack of sleep as a badge of honor. And since sleep deprivation is linked to Alzheimer's, cardiovascular disease, stroke and diabetes, we have created a real health crisis for ourselves! To make matters worse, poor sleep impacts us mentally; it reduces our productivity, decreases collaboration, prevents us from making good decisions and even limits our capacity for empathy and humor. Needless to say, it's time we millenials unlocked the power of sleep! To do this, we've invited Dr. Daniel Gartenberg on the show, a leading sleep scientist who has dedicated the past 10 years helping people get a better night’s rest through his sleep coaching consultancy and innovative apps. Tune in to learn the function of sleep, how much and how often we should sleep, tips to get better rest, the best ways to nap, why we dream and more. Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Follow YAP on IG @youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com
Transcript
Discussion (0)
This episode is sponsored by Audible.
If you like podcasts, then you'll love Audible.
To download your free audiobook today, go to Audibletrial.com slash yap.
You're listening to YAPP, Young and Profiting Podcast, a place where you can listen, learn, and grow.
I'm Halitaha, and today's episode focuses on sleep, an activity as important to our well-being as diet and exercise that we spend one-third of our lives doing.
Joining us today is Dr. Daniel Gartenberg, a leading sleep scientist who has dedicated the past 10 years helping people get a better night's rest through his sleep coaching consultancy and innovative sleep apps.
Hey, Dan, thanks for joining Young and Profiting Podcast.
Hey, thanks for having you. I appreciate it.
So let's start off the interview talking about you for a little bit. You dedicated the last 10 years of your life on sleep.
What are the types of activities that you've been doing and how do you hope to make an impact on the world?
So what's always really captivated me about sleep is that it's basically the human behavior that we do the most of.
So if you could just improve that behavior even a very small percent or amount,
it would have basically a massive impact on our productivity, our health, and our well-being.
I grew up with parents in the medical professions.
My dad was a doctor.
And one of the things that I was always struck by was, you know, how poor our healthcare system is at doing things like preventative health.
Sleep, I see as sort of a pathway to promoting some of these preventative health interventions that can basically address almost every chronic health illness.
and I think it could just make people live happier, healthier, more productive lives.
And I think people are starting to get queued in on the fact, and I really believe this,
that sleep is actually more important for your health and productivity than even diet and exercise.
So that's why, you know, I've spent the past 10 years on this.
I got a PhD in cognitive psychology really trying to understand this process
and why I want to make technology that's scientifically validated to actually improve people's
sleep quality so that seven and a half hours of sleep feels more like eight hours.
And speaking of the science of sleep, that's a relatively new thing, right?
Why is the interest in sleep rising?
Yeah, it's an interesting thing where the Greeks and various cultures have been interested in sleep
since the beginning of civilization.
But as scientists, they really only started understanding this in the 1950s,
when researchers put electrodes on various places on the head
and were able to, for the first time, identify REM sleep or rapid eye movement
and non-REM sleep, which has various levels of light and deep.
And so that was the first time that those stages were differentiated.
And then since then, since then, just a lot of,
has come out about how sleep is related to almost every chronic health illness out there.
And as we look into these associations, they're really starting to understand the causal
mechanisms between sleep and health, cardiovascular disease, mood disorders.
And I think that there's this interest now because people, the science is starting to point
to that direction. And also, people are just so overworked and overstimulated from the
phones and all these other societal pressures that sleep is really being hurt in the current
culture that we're living in. When it comes to millennials, I'm really torn on my opinion of
sleep. Some studies report that American millennials get 25 minutes more sleep on average. So that
puts them into that seven to nine hour range, which is traditionally the recommended amount of
sleep. And we're getting more sleep because we have higher unemployment rates. We're
We're focused on a better work-life balance.
But then at the same time, millennials are known to be the always tired generation.
We're supposedly getting more sleep than others, but I feel like, you know, we're exhausted.
So can you try to make sense of that?
So one of the first things is, are we actually getting more or less sleep?
And they actually have these studies where they compare like current civilizations to indigenous tribes and whatnot.
probably we are generally getting more sleep than like we used to like 10,000 years ago because
it's pretty stressful like sleeping outdoors in these hot uncomfortable environments and being
afraid of predators. But since like the 50s, there's a Gallup poll, for example, that shows
we're sleeping about an hour less than we did during that time, probably due to things like
television, keeping us up and other things. Like, they're.
that kind of brings to the other question with the millennials. I think it's unclear if they actually
are sleeping more or less. I haven't actually seen that they're sleeping more. But one of the big things
that you have to keep in mind here is that there's a difference between sleep amounts and sleep
quality. Not all sleep is created equal. For example, like if you have an infection, you need to
sleep more the next day. If you've, you know, worked out too much, for example, you need to have your
body restore itself by sleeping more. So I guess there's the question of if they're actually sleeping
more. And then the main thing is, is their quality actually better so that, you know, seven hours
feels more like seven and a half hours? So quality over quantity. Basically, yeah. Yeah, that makes sense.
And I know that millennials are known to be the most stressed generation ever.
Increased workplace demands, very competitive environments.
We're taking on more side hustles and second jobs.
So I know high stress equals poor sleep.
So like you said, it's probably not the deep restorative sleep that we need.
That's exactly right.
I mean, there's a lot of research that shows when you're stressed, it kind of activates your fight or flight response.
And you just get less quality sleep.
So talk to us about the stages of sleep and what are the functions of these stages?
Yeah. So it's really interesting. In the United States, there's four stages of sleep.
In Europe, they have actually five stages of sleep. So it's kind of like these categorical
variables that we just put labels on. That being said, there's certain key features here.
So there's rapid eye movement or REM sleep. And that's when our bodies are totally paralyzed.
everyone agrees that there's REM because there's very clear signals to this.
So our bodies are paralyzed, our eyes move around, and we basically lose thermal regulation of our bodies.
And this is when we integrate the relevant information that we've had throughout the day into our long-term memories and personalities and replay them in a way that's meaningful to us.
And then there's non-REM sleep.
And this is when your brain functions very differently.
than waking life. It produces what are known as delta waves, which are these long-burst brain waves.
There's a theory in the literature called the synaptic homeostasis hypothesis, which is this idea
that during deep sleep, we basically have all these excitatory connections during the day
that results in the overall activation of the neurons in our brains being higher. And during deep sleep,
We downscale, we downregulate all that information such that only the relevant things to our survival rise to the top.
So it used to be like, I only need to remember that there's predators on that side of the forest.
So that's what's going to be downregulated and rise to the top during deep sleep.
Now it's, you know, what did so-and-so think about me in my presentation and, you know, all these other more social things.
So that's thought to be the main function of deep sleep.
And then in REM, you replay and integrate that relevant information.
So really, while you're sleeping, you're learning and you're memorizing and things like that.
Can you explain that a little bit more?
Because I think this is a really important point.
Yeah.
I mean, there's a ton of research showing that people perform better in various memory and procedural tasks when they sleep compared to, say, not sleeping.
and practicing a lot.
So like for any high schoolers out there listening or college students,
you know, I would almost always recommend sleeping before cramming.
And that's just to consolidate the information.
And then there's also just executive functioning,
which is completely impaired when you're sleep deprived.
So you're not going to perform better on that test or that presentation when you cram for it.
So you're saying you need to study and then sleep, right?
Yes, that's exactly right.
Yeah.
So that you can process and make sure that your brain basically puts things in the right places.
I think about it kind of like a muscle.
You know, if you push that muscle too hard, it's going to give out and you're going to have a negative outcome in terms of performance.
There's basically an ideal amount of processing versus sleep that you need to do in order to actually.
actually perform better on the test or whatever you're working on. So tell us what are the effects
of sleep deprivation and when would you officially consider someone to be sleep deprived?
The American Academy of Sleep Science recommends that adults get at least seven hours in nights and up to
nine hours. So what's that suggesting is that there's a distribution of sleep need,
probably like 99% of the population falls into this seven to nine hours range.
But keep in mind that you're not spending 100% of the time in bed sleeping.
So for example, I'm someone that probably needs closer to eight hours.
And actually when I'm dealing with, say, like some emotional changes or like if I had like a day where, you know, I was really pushing myself cognitively or physically, I know,
know that I'll need a little bit more than that. But keep in mind that to get that, say, eight hours,
usually have to spend almost eight and a half hours in bed because you don't spend 100% of the time in bed sleeping.
It's actually healthy to be asleep for like around 90% of the time is still considered healthy sleep.
If you're like less than 85% that's 85% of time in bed asleep. That's the kind of the cutoff for insomnia.
If you're getting less than seven, you're probably sleep depriving yourself.
And you can tell this by if you're like sleeping in on the weekends or if you just feel groggy during the day.
There is a very small, and I'm almost reluctant to say this because I don't want people to think that they fall into this category.
But close to 0% of the population, probably like 0.4% of the population are what are, what are,
called short sleepers, and there's actually genes that map onto this. And they can get by
in like five to six hours of sleep and that's all they need. So you were just mentioning something
that I often do, which is sleep binge on the weekend. So I have a full-time job and I have this
part-time podcast. So I end up, you know, working all day, working all night, sleeping at
midnight or past midnight and having to wake up at 6 a.m. for work. And then I sleep binge on the
weekends. So is it possible to catch up on your sleep or is that not a healthy way to do it?
It's better to make up for your sleep than to not. But that being said, you can't fully make up
for the sleep that you've lost in terms of the impact that it has on your body. There are ways
to adjust your schedule so that sort of erratic bedtime, wake time, from the weekday to the
weekend is less dramatic for the body. So a simple hack to get better quality sleep is to have a
consistent sleep wake schedule because that entrains your body for when it should be awake and it
should be asleep and that actually improves your sleep quality. And so when you have an erratic
bedtime, that kind of makes it, for example, more difficult to fall asleep on a Sunday when you
were out till 3 o'clock or 12 or whatever on that Saturday and you sleep until 11.
So like here's a real simple hack is if you're out late on a Saturday, try not to sleep in too
much and then take a power nap during your circadian dip in order to make sure you can get through
the day, but also make sure that you're tired when you want to go to bed at around 11 p.m.
So let's talk about what happens when you have a lack of sleep. How does it impact our productivity?
It impacts everything strongly related to cardiovascular disease, diabetes, hypertension, Alzheimer's disease.
Some research shows cancer. But then there's also the cognitive impact where it really negatively impacts creativity and divergent thinking.
You actually have less of a sense of humor because humor is like a higher level.
cognitive process. Memory can get totally shot. And there's even things like you're more likely to
make a risky decision and less likely to empathize with someone else. They have these cool
gambling studies that shows these effects. And there's even things like your pain perception
goes up. So you're actually more sensitive to pain when you're sleep deprived, which is probably
in part why it's harder to like empathize with people because you're basically focusing on
yourself and your own survival more when you're sleep deprived.
Yeah, so it sounds like getting a good night's rest is important for our success and futures.
So I've heard different innovative workplaces like Google, Nike, Zappos, they have nap rooms or nap pods,
and they're paying their employees to sleep in hopes to boost performance or alertness.
How do you feel about napping? Is it something that you recommend?
So I'm a big proponent of napping.
I'm familiar with a lot of these companies that have these nap pods.
And one of the issues that we're trying to work with these companies with is even though they have these facilities,
oftentimes the culture at work doesn't promote them having the opportunity to take a nap.
But I really believe that for optimum performance, especially for these jobs that require like divergent, abstract thinking,
that taking like a 20-minute power nap during your circadian dip is going to really improve your
ability to perform at your job. And we're trying to show this to employers right now that oftentimes
when you take that power nap, you'll be able to solve that intractable problem that you were
dealing with earlier in the day. You know, I think this is something that's going to take over
maybe in the next like two to five years. And we're working with like a group of people in
Copenhagen that are actually creating these pop-up nap pods where you can just go into this facility
and take a quick 20-minute power nap. And I think that's a really powerful tool. So 20 minutes is
kind of a quick thing. Some people don't even fall asleep fast enough. Do you have any tips on how to
fall asleep faster or nap faster? One of the things about sleep, which is kind of counter to like the
American culture is that like it's not like exercise or like the harder you, you know, force it,
the better the outcome. Like the harder you try to fall asleep, the harder it is to fall asleep,
right? You know, sleep is something that just comes on naturally. It shouldn't be forced. And even just
closing your eyes during that circadian dip at around two to four in the afternoon after lunch
is going to produce alpha waves and maybe even theta waves that are regenerative.
So what I would say is you can't force it.
Humans aren't meant to work continuously for eight hours.
Like we're just not built this way.
So even if you can just find a quiet place to just close your eyes for a little bit,
that's going to be regenerative for you.
So our next question is on polyphasic sleep.
It was inspired by one of our awesome Slack community members.
And instead of sleeping for the traditional eight hours all at once each night, polyphasic sleep is all about short periods of sleep throughout the day.
So the end result is more frequent periods of sleep, but significantly fewer hours spent sleeping.
Geniuses like Einstein, Tesla, Da Vinci, they only slept a few hours a day.
Edison, three or four hours a day.
Da Vinci and Tesla just two hours a day.
these were highly successful people. And I also read that if you slept just three hours a day instead of the prescribed eight hours starting at 20 years old, you would gain over 11 years in your lifespan. So it seems like a very attractive deal. Do you think these guys were on to something? Basically, no, no and no. So, I mean, our bodies need to sleep. It's responsible for Excel recovery, processing information. There's all this empirical.
evidence for this. I have never seen a study, a peer-reviewed study, that shows that this is a healthy
thing and that improves cognitive performance. Yes, there is the time factor. You get more time.
Another interest that I have in this is being slightly bipolar can be sort of beneficial in certain
situations. That's probably why so many people have evolved to be this way. A lot of
famous and successful people are slightly bipolar. My guess is that a lot of these geniuses
when they're sleeping only two hours a night are basically in a manic state. A lot of times when
you're in a manic state, you don't sleep much. And then when you get in the down state,
you crash. We don't really know like how much Tesla, Da Vinci and Einstein actually slept, right?
Yeah, so this polyphasic sleep seems a little bit extreme for us. But there has a
been numerous accounts that humans used to sleep in two shifts. I read that Shakespeare, Charles
Dickinson, medical texts, even African and South American tribes have referenced a first and second
sleep. Can you talk to us maybe about how our ancestors used to sleep? Yeah, we have a super
unique company culture. We're all about obsessive excellence. We even call ourselves scrappy hustlers.
And I'm really picky when it comes to my employees. My team is growing every day. We're 60 people
all over the world. And when it comes to hiring, I no longer feel overwhelmed by finding that perfect
candidate, even though I'm so picky, because when it comes to hiring, Indeed is all you need.
Stop struggling to get your job post noticed. Indeed, sponsored jobs help you stand out and hire
fast by boosting your posts to the top relevant candidates. Sponsored jobs on Indeed get 45% more
applications than non-sponsored ones, according to Indeed data worldwide. I'm so glad I found Indeed
when I did because hiring is so much easier now. In fact, in the minute we've been talking about
talking, 23 hires were made on Indeed, according to IndyD data worldwide.
Plus, there's no subscriptions or long-term contracts.
You literally just pay for your results.
You pay for the people that you hire.
There's no need to wait any longer.
Speed up your hiring right now with Indeed.
And listeners of this show will get a $75-sponsored job credit to get your jobs more visibility at
Indeed.com.com.
Just go to Indeed.com slash profiting right now and support our show by saying you heard about
Indeed on this podcast.
Indeed.com slash profiting.
Terms and conditions apply.
hiring indeed is all you need.
What's up, Yap Gang?
If you're a serious entrepreneur like me,
you know your website is one of the first touch points
every single cold customer has with your brand.
Think about that for a second.
When people are searching on Google,
everybody who interacts with your brand first
is seeing your dot-com initially.
But here's a problem.
Too many companies treat their website
like a formality instead of the gross tool that it should be.
At Yap Media, we are guilty of this.
I am really due for an upgrade from my website
and I'm planning on doing that with Framer this year.
Because small changes can take days with my other platform
and simple updates require tickets.
And suddenly, we're just leaving so much opportunity on the table.
And that's why so many teams, including mine, are turning to Framer.
It's built for teams who refuse to let their website slow them down.
Your designers and marketers get full ownership with real-time collaboration,
everything you need for SEO and analytics with integrated A-B testing.
I love that.
I love testing and making sure that we've got the best performing
assets on the page. You make a change, hit publish, and it's live in seconds. Whether you're launching
a new site testing landing pages or migrating your full.com, Framer makes going from idea to live
site fast and simple. Learn how you can get more out of your dot com from a framer specialist or get
started building for free today at framer.com slash profiting for 30% off a framer pro annual plan.
That's 30% off in 2026. Again, that's Framer.com slash profiting for 30% off.com.
slash profiting. Rules and restrictions apply.
Hey young improfiters. As an entrepreneur, I know firsthand that getting a huge expense off
your books is the best possible feeling. It gives you peace of mind and it lets you focus on
the big picture and invest in other things that move your business forward. Now imagine if you
got free business internet for life, you never had to pay for business internet again. How good
would that feel? Well, now you don't even have to imagine because spectrum business is doing exactly
that. They get it that if you aren't connected, you can't make transactions, you can't move your
business forward. They support all types of businesses, from restaurants to dry cleaners to content creators
like me and everybody in between. They offer things like internet, advanced Wi-Fi, phone TV, and
mobile services. Now, for my business-owning friends out there, I want you to listen up. If you want
reliable internet connection with no contracts and no added fees, Spectrum is now offering free
business internet advantage forever when you simply add four or more mobile lines. This isn't just a deal.
it's a smart way to cut your monthly overhead and stay connected.
Yeah, BAM, you should definitely take advantage of this offer.
It's free business internet forever.
Visit spectrum.com slash free for life to learn how you can get business internet free forever.
Restrictions apply.
Services not available in all areas.
Yeah, so that's true.
So, I mean, there's also like Canterbury Tales.
They talk about the second sleep.
That's one of the things that sleep researchers have referenced regarding that.
So this idea that we should sleep eight hours continuously through the night is a little bit not accurate.
It's totally normal to like wake up in the middle of the night, putter around for a while and then go back to sleep if you can.
You know, it's better to go straight through.
But that seven to nine hours suggestion is across the entire day.
So, you know, it doesn't have to be a continuous block.
And one of the interesting things in the science here is that,
when we were developing as a species, we were basically developing together in small groups.
And they do these studies that show, like, when they get objective measures of indigenous
tribes that currently exist on their sleep patterns, over like a three-month period, I'm not going
to get the exact number is correct here, but like over the three-month period, the whole
tribe was asleep at the same time for only 30 minutes. So like we naturally have a lot of individual
differences when it comes to sleep. And there's morning people and evening people. And so there's
probably lots of different patterns of sleep that are ideal for different types of people.
And it's sort of an evolution thing to make sure that there's always a member of a tribe
that's awake at any given time in order to protect ourselves from predators.
So then do you have a recommendation for the amount of sleep that we should get
and how we should break down that amount of sleep?
Or do you really think it's just individual?
All adults need at least seven hours.
From there, knowing if it's seven or nine, it's very individual.
There's a simple test that I give to people to try to help them,
figure out how much sleep they actually need. You can never sleep too much unless you have like an
infection or you're depressed. So like if you can sleep, you need to sleep for the most part.
So what I recommend to people is go to bed at a consistent time prior to a vacation. When you go on that
vacation, you are completely free of like say external, you know, go on like a relaxing vacation
where you're free on external cues pushing you to be awake,
go to bed at the same time every night,
and that time that you naturally wake up
is probably the amount of sleep that you actually need.
Yeah, so let's talk about circadian rhythms a bit more.
How do our bodies know when to sleep?
So there's this whole crazy system that evolved basically from the fact
that we started from bacteria in the ocean
that could differentiate sunlight from darkness.
Every organism, like every cell in your body,
has a circadian rhythm.
And there's genes that dictate this rhythm,
but there's also external cues that dictate this rhythm.
The genes are called chronobiology,
and the external cues are called zeitgavers.
It's this weird German word that means timekeeper.
And the biggest external cue is sunlight.
Also, the timing of meals, like when you socialize, when you exercise, all these things are
environmental cues that entrench your circadian rhythm. So if you want to be the most productive
person you can be, you want to have a highly entrenched rhythm where you're getting a peak
alertness at the same time every day and you're getting a peak tiredness or a trough in your
tiredness at the same time every day. Usually this is a 24-hour rhythm where you get a peak like
around two hours after awakening. You get a dip a couple hours after lunch, and then you get
another peek in alertness right before dinner time, and then after dinner, you start getting tired
again. And then when your lowest is usually around like 2 a.m. But this whole system can shift
based on if you're a morning person or a night person or night owl or a lark. And when you're a
teenager, you naturally are more of a night person. As you get older, you naturally more of a morning
person. So it's a shifting rhythm. It differs between people, probably about 30% of people are night owls.
30% are morning larks. And then the remainder can fluctuate more readily based on these environmental
cues. So it gets complicated. Yeah, but it's very interesting to know that all these outside factors
really affect us. I think I read something where if you go outside when you first wake up in the sunlight,
it will help you fall asleep better at night.
Totally.
Is that true?
Yeah, and that's one of the big problems maybe why millennials aren't getting quality sleep
is because this whole system that I'm talking about,
there's photo receptors in your eye that detect sunlight.
They even detect it when your eyes are closed.
And that sends signals to a place in your brain called the,
I love this word, the super-chaismatic nucleus.
And that inhibits the release of melatonin when sunlight is detects.
So getting that sunlight in the morning for at least 30 minutes is a really good way to entrench your rhythm and ensure that you'll be tired at night.
And then making sure that you're not getting white light at bedtime is another way to not give your body this false cue that it should be alert.
Because we used to not have all this light in our environments.
This is only like 150 years old that we have all this light.
Let's try to get more info on sleep habits, sleep hygiene.
Can you give your best tips on getting a good night's rest when it comes to sound, temperature, light, stress?
Yeah.
So what we recommend is, and what almost every researcher would say, is you want a quiet, very dark, and cool environment.
And basically what we're trying to validate in our studies, and we have software that does a lot of this stuff,
already, it's called Sonic Sleep, that basically measures the sound in the room and then plays
an adaptive, what we call pink noise, kind of like an acoustic cushion that rounds out any
sounds that might happen during the night that wake you up. And so it detects the sound in the room
and then gradually ramps up this pink noise in order to mask that sound. Because basically what
wakes people up isn't the loudness of the sound? It's the advantage. It's the advantage of the
abruptness. So like if you're on a plane, for example, it's like a low drum. It's loud, but it won't be
disturbing for your sleep. Whereas like even I've seen when we hook people up to electrodes to measure
their sleep, I've seen something as innocuous as air conditioning turning on, waking people up.
Because it's that abrupt on off that's so disruptive. And you can have up to even a healthy sleeper will have
20 of these awakenings throughout the night and they'll have absolutely no conscious awareness of
it. Our brains wake up throughout the night all the time. What we're trying to do is block out
noises to reduce the number of these, what are called cortical arousals and improve your sleep quality.
And I gave this TED talk where I also describe how we're interested in basically playing sounds
in order to entrench the deep sleep delta waves that I talked about earlier. And we actually show
in our study that we could increase the percentage of time in deep sleep and the intensity of deep sleep
by playing these sounds right at the level that your brain responds to them, but it doesn't wake you up.
And the sounds actually entrenched these delta waves. And so that's thought to make your sleep
more regenerative as well. And then there's also temperature. And so there's a lot of studies out there
that show cooling your body before bedtime is a nice cue to help you fall asleep.
And like we're working with this watch device called Ember that actually can control your temperature regulation with just like a wrist warm device.
And there's some FDA approved devices that actually decrease your body temperature and show that it helps you fall asleep.
There's probably like an ideal temperature environment for when you sleep.
you lose thermal regulation in REM.
And so especially if you have a sleep partner that has different temperature needs,
which is normal, especially if it's different sexes because men and women run in different temperatures.
It's like I wrote this article, split blankets, not beds, where we talk about how simply having multiple blankets,
which is something that's more normal in like European countries like the Netherlands,
is an easy way to hack your sleep in terms of getting the right temperature.
and then there's the light thing.
The light is a little bit simpler.
You just want to have only darkness when you are going to bed and you want light during the day.
All that information, it seems so intuitive, you know, like you know that you fall asleep better when it's quiet.
You know that you fall asleep better when you're not so hot and you tend to sleep faster when it's dark around.
So I think just being more intentional about the settings around you and making sure you're not looking at your phone before bed and like you said, different blankets.
Like just trying your heart is to make sure that you have those good settings around you.
Yeah.
And this is like a big inspiration for me.
I mean, the devices are bad generally.
Like the phone in your room is bad generally.
But we're getting to a point where we can like non-invasively measure people's sleep with consumer devices like the Appleware.
watch and actually deliver the optimum sound, light, and sleep environment for you based on your
individual sleep cycles. And that's basically the system that I'm trying to build right now.
Very cool. And how about the alarms to wake up to? Do you have any recommendation for the sounds
that we should be waking up our bodies with? There's these hacky kind of things that try to
wake you up in a lighter sleep cycle. I never recommend that. It's not the right way to wake up. But
there is some evidence that waking up in deep sleep is bad, but you also almost get no deep sleep
in the last cycle, so it's basically moot. The right way to wake up is very gradually, and this
reduces what's called sleep inertia or rain fog. In our software, Sonic Sleep, we start out the alarm.
It's almost imperceptible. And then it very gradually increases such that it'll definitely wake you up
at minute 10. But when you're sleep deprived, it might take until minute 10 to wake you up. So if you
have like a crummy night's sleep, you'll get like an extra couple minutes. And that's actually
really important for your recovery, just to even get a couple more minutes versus if you had a
good night's sleep, you'll like wake up at minute four. So I strongly believe that that's the
right way to wake up. We're also hooking up this system with like Phillips few light bulbs and
stuff. So the alarm will go off and actually it'll brighten up your room and you'll, and you'll
actually get this queue. It's like a smart home environment that you should be awake at this time.
Oh, that sounds so interesting. And we'll definitely get into the future of sleep in a bit,
but that definitely sounds like that would tie into it. I could just imagine a world where we're
like getting gently woken up and the lights are burning up in our rooms. That would be very cool.
Trying to do it. Give it, give me like another year. All right. So another question from our Slack community.
Some of the members in Slack are reporting that they feel more tired on nights where they face dreams or nightmares.
They want to know what dreams and nightmares are, what they come from, and how can we avoid them to get the best quality of sleep as possible?
So this is a really interesting thing.
Our dreams are how we process all this information.
And there's also like a difference between like a nightmare and like a night terror.
The nightmares are normal.
night terrors are like more associated with PTSD and traumatic experiences.
And if you're someone that suffers from that, it actually impacts your REM and your sleep quality.
What I would say about the nightmare and the night terror also is that it's indicative of a
overactive fight or flight response and stress.
And when you are in a stressful state, you are going to have worse sleep quality.
So trying to deactivate that fight or flight response is a way that you're going to both reduce your nightmares and also improve your sleep quality and you'll feel more rested.
Since we understand the science of how to stimulate the body while the person's asleep without waking them up, we're actually exploring ways where we can identify these night terrors in real time.
and then play soothing sounds, maybe even like record your mom saying like everything will be all right,
that can actually push you out of this fight or flight response.
Because we know how to play sounds that your brain responds during sleep, but it doesn't wake you up.
And you are still processing external stimuli from the environment when you're in a sleep state.
So that's a really exciting area of our future research.
Young and profitors.
I know there's so many people tuning in right now that end their workday wondering why certain
tasks take forever, why they're procrastinating certain things, why they don't feel confident
in their work, why they feel drained and frustrated and unfulfilled.
But here's the thing you need to know.
It's not a character of law that you're feeling this way.
It's actually your natural wiring.
And here's the thing.
When it comes to burnout, it's really about the type of work that you're doing.
Some work gives you energy and some work.
simply drains you. So it's key to understand your six types of working genius. The working genius
assessment or the six types of working genius framework was created by Patrick Lensione and he's a business
influencer and author. And the working genius framework helps you identify what you're actually built for
and the work that you're not. Now, let me tell you a story. Before I uncovered my working genius,
which is galvanizing and invention, so I like to rally people and I like to invent new things,
I used to be really shameful and had a lot of guilt around the fact that I didn't like
enablement, which is one of my working frustrations.
So I actually don't like to support people one-on-one.
I don't like it when people slow me down.
I don't like handholding.
I like to move fast, invent, rally people, inspire.
But what I do need to do is ensure that somebody else can fill that enablement role,
which I do have, Kate on my team.
So working genius helps you uncover these genius gaps, helps you work better with your team,
helps you reduce friction, helps you collaborate better, understand,
why people are the way that they are. It's helped me restructure my team, put people in the
spots that they're going to really excel, and it's also helped me in hiring. Working Genius is
absolutely amazing. I'm obsessed with this model. So if you guys want to take the Working Genius
assessment and get 20% off, you can use code profiting. Go to working genius.com. Again, that's
working genius.com. Stop guessing. Start working in your genius. Happy New Year, Yap, gang. I just
love the unique energy of the new year. It's all about fresh starts. And fresh starts.
not only feel possible, but also feel encouraged. And if you've been thinking about starting a business,
this is your sign. There's no better time than right now. 2026 can be the year that you build something
that is truly yours, the year where you take control over your career. And it starts with Shopify.
I've built plenty of my own businesses on Shopify, including my LinkedIn Secrets Masterclass.
So it's a two-day workshop. People buy their tickets on Shopify. And then my mastermind subscription is also on Shopify.
I built my site quickly in just a couple of days, payments for setup super easily, and none of the technical stuff slowed me down like it usually does because Shopify is just so intuitive.
And this choice of using Shopify helped me scale my masterclass to over $500,000 in revenue in our first year.
And I'm launching some new podcast courses and can't wait to launch them on Shopify.
Shopify gives you everything you need to sell online and in person, just like the millions of entrepreneurs that they power.
You can build your dream story using hundreds of beautiful templates and set up is fast with built-in
AI tools that help you write product descriptions and edit photos. Plus, marketing is built in so you can
create email and social campaigns easily. And as you grow, Shopify can scale right along with
your business. In 2026, stop waiting and start selling with Shopify. Sign up for your $1 per month
trial and start selling today at Shopify.com slash profiting. Go to Shopify.com slash profiting. That's
Shopify.com slash profiting.
Yeah, fam, hear your first
this new year with Shopify by your side.
And so what are dreams exactly
and what are nightmares?
Like, do you always dream?
Because I never remember any of my dreams.
So does everybody dream?
Everyone dreams.
So dreams happen in REM.
They can also happen in Ledder's Sleep.
It's not necessarily good or bad, I'd say,
if you remember it or don't remember it.
But what's happening in these dreams
is what's happening in REM is where you're taking all the relevant things during the day
and integrating it into your long-term memory, basically, in your personality.
So if you have like a really stressful day, that replay factor is more likely to be a nightmare
than not, if that makes sense.
Yeah. Edgar Allan Poe had this really famous poem that said,
all that we see or seem is but a dream within a dream.
And this idea of the boundary between dream and reality is something that people are very interested in.
Can you talk about the concept of lucid dreaming and controlling our dreams?
Yeah.
And actually, this is part of what got me interest in this whole field in college after seeing this really cool movie called Waking Life, which is all about lucid dreaming.
I think what Edgar is talking about there is the fact that our reality is a construct of consciousness.
And our dreams are basically just as real as reality to our consciousness.
It's all orchestrated by our minds.
And so what gets into lucid dreaming is this thing where you can train yourself to be aware of the fact that you're dreaming when you're dreaming.
And by doing that, you can control your dream.
I'm not an expert at it, but scientifically shown that experts at this can definitely do this.
There's these cues that you can do throughout the day to try to train yourself to have a lucid dream.
For example, you can't read time when you're dreaming.
Your brain is not capable of doing this.
So one of the tricks that a lucid dreamer does is they look at their watch throughout the day
and ask themselves, am I awake or am I asleep?
And since during dreams, we basically replay the events that happen during the day,
especially things that are done with intention and that are important to you.
Eventually what will happen is you'll be dreaming and you'll look at your watch,
you'll notice that you can't read the time, and then you can potentially have a lucid dream.
That's very interesting.
And I can see this definitely playing into the future.
What do you think the future of sleep is going to be like?
First off, I'm imagining creating the optimum sound light and temperature environments that improves the quality.
But from like a futuristic bigger picture idea, I think it's possible to program your brain to
integrate certain things and give yourself cues to strategically learn information while
you're asleep. That's kind of like a sci-fi idea, but I think it's really interesting.
You could imagine it being used for evil, but I think it could also be used for empowering people.
So before we go, can you give your pitch on why sleep is so important?
Like, just tell us all the reasons why getting good sleep is a benefit.
I would say one of the big takeaways is it's not just the sleep amount, but it's also the
sleep quality.
And if you have a healthy sleep quality and a healthy sleep amount, you're going to perform
better at your job.
You're going to have better workouts.
You're going to be more effective in the gym.
and you're basically going to live longer.
So those are three pretty big cells, I would say.
For example, if you go untreated for a sleep disorder, like sleep apnea,
where you have really poor quality sleep,
it's related to every chronic health illness.
It's going to increase your hypertension very much causally.
Very strong causal links with cardiovascular disease.
And then there's also like your happiness and your ability to communicate with others,
which I find is the most captivating reason for me why I want to get good sleep,
is it's just going to make you a healthier, happier, nicer person to people.
And I think that in our current society,
sometimes I get the feeling that we're sort of suffering from massive sleep deprivation
given, you know, the current public discourse that we're dealing with.
So I really see that sleep is a pathway to address these major societal issues.
Yeah, I totally agree. So how can our listeners keep up with everything that you do? And can you share
some of the apps that you have available on the market right now? We have an app called Sonic Sleep Coach.
And it does a lot of the sound stimulating and sound masking things that I described as a smart
alarm clock. And in basically two to three months, we're actually going to integrate with Android,
Google Wear, Apple Watch. And we have some algorithms that we've had.
actually scientifically validated as being more accurate than devices like Fitbit for measuring sleep.
And then in real time, we'll actually be able to deliver these deep sleep stimulating interventions
that are designed to improve your sleep quality.
And then from there, we're going to hook up to basically all the wearables that people might use.
We work closely with this company, O-U-R-A-R-R-A-R-R-A-R-R-R- and we really like their form factor of a ring,
because like a lot of people, you know, if you're married, you're very used to sleeping with a ring at night.
Their sensor is very accurate.
We'll integrate with that.
Phillips Hugh for getting the light intervention.
And then Alexa for being able to basically control this whole system that can also do like meditations and stuff just with some auditory feedback to Alexa.
So you can check out SonicSleepcoach.com.
We have all this information about what we're building.
Well, thank you so much.
This was so interesting.
and I think our listeners will find it really valuable.
Hey, I really appreciate it and thank you.
Thanks for listening to Young and Profiting podcast.
Follow Yap on Instagram at Young and Profiting and Profiting.com.
And now you can chat with us live every single day on our new Slack channel.
Check out our show notes or younginfopiting.com for the registration link.
A big shout out to Parth Perrick from our Slack community who suggested the interview question on Polyphasic Sleep.
Follow me on Instagram at Yap with Hala or LinkedIn.
You can search for my name, Hala Taha.
Big thanks to our incredible YAP team.
Your efforts are greatly appreciated, and I couldn't do this without you.
This is Hala, signing off.
Until next time.
