Young and Profiting with Hala Taha - Dr. Michael Gervais: The High-Performance Mindset for Entrepreneurs | Human Behavior | YAPClassic

Episode Date: June 13, 2025

Dr. Michael Gervais was a promising young surfer—until the pressure to perform shattered his focus. A single offhand comment flipped his mindset from fear to possibility, launching a lifelong fascination with the psychology of peak performance. Today, he's a world-renowned high-performance psychologist. In this episode, Michael shares how to conquer Fear of People’s Opinions (FOPO), train your mind for peak performance, and build a purpose-driven identity through mental techniques like breathing, imagery, and mindset training. In this episode, Hala and Michael will discuss: (00:00) Introduction (02:00) A Mindset Shift That Rewired Michael’s Life (07:53) Why Mental Strength Beats Raw Talent (11:25) Coaching Elite Athletes vs Rising Performers (14:20) High-Performance Challenges in Leadership (17:50) How Sleep Impacts Mental Performance (20:59) Breathing Techniques for Mindset Control (24:35) How to Practice Mental Imagery Effectively (30:01) The 90-Second Mindset Routine for Success (32:50) The Psychology of FOPO and How to Combat It (48:26) Performance-Based vs Purpose-Based Identity Dr. Michael Gervais is a world-renowned high performance psychologist and expert on the connection between mindset and peak performance. His elite client roster includes Super Bowl-winning NFL teams, Olympic medalists, Fortune 50 CEOs, and internationally acclaimed artists.  As the host of the Finding Mastery podcast, Dr. Gervais dives deep into the minds of elite performers - interviewing legends like David Goggins, Brené Brown, Toto Wolff, and Satya Nadella. He is the author of The First Rule of Mastery and co-founder of Compete to Create, a mindset training company that partners with Fortune 500 companies like Microsoft, Amazon, and AT&T. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Michael’s Podcast, Finding Mastery: bit.ly/FindingMastery-apple  Michael’s Website: findingmastery.com/  Michael’s Book, The First Rule of Mastery: bit.ly/RuleofMastery  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, Mindset, Habits, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini

Today's episode of Yap is sponsored in part by Airbnb, OpenPhone, Shopify, Mercury, BILT, Indeed, and Boulevard. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deals. Yap gang, do you want to become a creator entrepreneur? Maybe you want to launch a course or a mastermind and teach your expertise. If this sounds like you,

then I invite you to join an exclusive webinar presented by Teachable, Slay Your Six Figure Sales Funnels. The webinar will cover everything from branding and crafting your offer to building a six figure sales funnel. And I personally will be conducting this special 90 minute session.

This is something that would cost thousands of dollars if I sold it in a course, but you get it for free thanks to Teachable. I'll teach you how to create content that not only connects you with your audience, but also works behind the scenes to bring in steady income, even when you're not online. I learned what works from real experience.

Last year, my courses made over $500,000, and I'll be breaking down my step-by-step process for creating an effective sales funnel. Get a live training with me in person. Sign up now at yapmedia.com slash event. That's yapmedia.com slash event to join Teachable Slayer Six-Figure Sales Funnel webinar. Again, it's June 18th at 11 a.m. Eastern.

If you want the link easily, check out the show notes, but again, it's yapmedia.com slash event to register and learn everything you need to get started as a creator entrepreneur. Hello young and profitors! What if the biggest thing holding you back isn't your skill but your fear of being judged. Too many of us play small because we're consumed by what others may think, but today's guest has made it his life's work to help people break free from that mindset trap and unlock their true potential. In this YAP Classic episode from 2024, I sat down with Dr. Michael Jervis, one of the world's top high-performance

psychologists. His clients include Olympic gold medalists, Super Bowl champions, Fortune 50 CEOs, and world-renowned creatives, all of whom turn to him for one thing, mastering the mind. Michael and I dig into what he calls FOPO, the fear of people's opinions, and why it's one of the biggest threats to human potential. He also shares mental strategies used by elite performers, like powerful breathing techniques,

effective imagery, and a simple 90-second morning routine to start your day with focus and intention. And by the way, since this episode released, I've been doing this 90-second morning routine every morning and I absolutely love it. If you're ready to train your mind and step into your best self, you don't want to miss this conversation. Without further delay, here's my interview with Dr. Michael Jervis. Michael, welcome to Young and Profiting podcast.

Oh, I'm so excited to be here with you. Likewise. So I was learning a bit about your story and I found out that you first got interested in the power of the mind when you were a teenage surfer. So can you tell us about those early days surfing and what you learned about high performance and the mind during those experiences? So there's two types of surfing. There's competitive surfing and then what's called

hardcore or core surfing. And core surfing is exactly what it sounds like. You put yourself in a consequential condition and you don't talk about it. You do it for the purity of the experience. And so it's not cool to brag, to boast, to ask questions. Did you see what I did? You just do it for the joy of it, for the knowing that you have what it takes

to be in that consequential environment. And then there's a completely different culture which is competitive surfing. And in that culture, you've got people on the beach that are watching and judging, and there's friends and family and experts that are giving you a score on your wave. I could do the thing in core surfing. I was able to do it when I had my little cocoon and it was just me in the wave and I was able to put myself in harm's way and navigate it.

Now as soon as there was people on the beach, I was a disaster. And I didn't understand it. I was a 15-year-old kid until one day it was quote-unquote perfect conditions. It was about six foot waves, seven o'clock in the morning. It was a competition day, nice and glassy conditions. And there's only three people out in the water. And one of the gentlemen paddles by me. And he says, Gervais, I've been surfing with you a bunch. You got to stop worrying about what all of the things that are going on in your head. You got to stop worrying about all the things

that could go wrong. And I thought to myself as a 15 year old kid, I was like, how does he know? How does he know I can't feel my surfboard? I'm completely discombobulated from my body. My mind feels like it's racing at the same time. There's a numbness and a fogginess that's going on. How did he know? So he paddles off like a good competitor, and I'm left with myself saying, oh my God, look, what do I do then? What do I do if the idea is to not pay attention to all the things that could go wrong? So I just flipped it around and I said, well, let me start thinking about what could go right. And it sounds so simple, but as a 15-year-old mind, sometimes that's the benefit of having

a young mind. And all of a sudden, before I knew it, I was back in a vibe. I was back in my body. I was back connected. And it was the back in my body. I was back connected. And it was the only thing that changed. It wasn't the physical conditions. It wasn't my physical body. It wasn't my technical skills.

The only thing that changed was the direction of my mind. And I thought, what just happened? And come to find out there's a whole discipline, a science of psychology that supports, you know, how to use your mind. And that's my next question is, then how did you then evolve to make this your career? What were the things that you did and the steps that you took to then become a high-performance sport coach when you're one of the most famous ones in the world? Oh, thank you for that, Hala. It was organic.

I wish I could just say that that lightning-bulb moment fundamentally changed me. It was the. I wish I could just say that that lightning bulb moment fundamentally changed me. It was the beginnings of saying, wow, there's this thing called the mind and I can get better at it maybe if I could have some better techniques and whatever. And so I barely got out of high school. I'd surfed more than I went to class. There's hope. There's hope for people. Okay. My parents had all but given up. They did not know what to do with me. And I got to community college because I got a zero on my SAT. And I say that with a little bit of a grin because I went surfing. And it's also an indicator that I just didn't understand how to fit in the school system, which I think looking back was a really good thing.

So I'm in a community college and there's three professors who happen to be best friends. Dr. Kuzio, Dr. Zanka and Dr. Perkins. One was a philosopher, one was a theologian and one was a psychologist. And looking back, they saw this young kid that was full of zest and fire and had no clue. No clue about the interior invisible world. No clue, no clue about the interior invisible world was primarily interested in results and getting after it and kind of lost in life, if you will. And they wrapped their arms around me and they said, hey kid, we want to show you how the deeper part of life works.

And I was like, all right, and come to find out I loved every bit of it. And so it started me down the path. I had an undergraduate degree in psychology, a master's degree in sports science, back to psychology with a PhD, license as a psychologist, and then a specialization in sport and performance and a subspecialty in high stakes environments.

And so that's what I've been doing for the last 25 years. I think that's so inspiring. And I think it's super important for our listeners to hear that you can go from not being that great in school to then loving it if you love the topic and you absorb yourself in it. For example, for me, I dropped out of school, college for three years to intern at a radio station. Look at me now, podcast princess.

There you go. And then I went back to school and got my MBA and all those things. But I wasn't mature enough to do college when I was 18, 19 years old. You know, I was failing out of school like you were saying. So inspiring story on your part. So I heard you say in the past that elite levels of sports, when you're an elite athlete,

it's really not about the skills. The game is played above the shoulders is what you've said. So what do you mean by that exactly? Well, in elite sport where, let's call it any professional league is that 90% of people that are in the building have all of the physical and technical skills. It's a prerequisite.

You have to have physical and technical skills to even have a chance in elite sport. But the difference maker in elite sport is not the physical and technical because they all have it chance in elite sport. But the difference maker in elite sport is not the physical and technical, because they all have it, like I said, it is the mental part of the game, if you will. And quite simply, that is knowing how to deal with high stress, high pressured environments.

Knowing how to be at home with yourself, independent of the external conditions. I mean, the idea of being at home with yourself wherever you are is an ancient wisdom that has never been more true. And it also holds up in high stakes, high pressure environments of sport, military, and other environments that require you to meet the moment. So talk to us about how you actually work with athletes. So you've

been described as a race car mechanic who tweaks high-performance machines. How would you describe it in your own words? That's a funny description. The challenge of psychology is that it's completely invisible, just like gravity. So we know gravity exists. We can see the artifact of gravity. We can see the leave behind, if you will, of gravity. When you drop something, it falls. We understand it inherently. The same is true for psychology.

Even though we can't see it, we know it exists, but we can see the leave behind. We can see the emotions. We can see the behaviors that are downstream from psychology. So how I spend time with athletes is first to understand who they are, what drives them, what are their fears, what are their ambitions, what are the scar tissues that they have

and the traumas that are shaping the way that they're thinking. And so we want to understand both the hard prickly parts, the difficult parts of their mind, as well as the ambitious, beautiful, bold get after parts of their mind, as well as the ambitious, beautiful, bold get-after parts of their mind. And working to understand the completeness of the person and then, in a parallel process, is finding the right, simple set of practices for them to be able to train their mind.

And just as a thought, humans are the most complex organisms on the planet. And the practices of sport and performance psychology are simple. I'm happy to share as many of them in our time as we can, but they're very simple practices, but what's complicated is matching the complexity of a human, the uniqueness of a human with a simple practice. And that's not as simple as it might sound. It's actually quite complicated. Like if I were to suggest to you that imagery is a good practice, mental

imagery, seeing success ahead of time, you say, yeah, of course, but there's all different types of ways to do it that uniquely fit you, same with breathing. We know that breathing practices are very powerful, but you have a unique body structure and a unique set of skills when it comes to the types of exhales required to calm down or to hype up or whatever it might be. So I can go through as many skills as you would want. However, I just want to hold the pause button that it's not like there's a one-size-fits-all for people. And at the essence, we are so uniquely ourselves that finding a practice that can be customized

for us is really important. So interesting. To your point, there's no one-size-fits-all solution, especially when you're at that elite performance level. So maybe can you talk to us about what's the difference between coaching a high performer and a low performer? Most of it has to do with the talent they've already acquired, their technical and physical skills, if you will.

A high performer means that they're able to do something in an extraordinary way consistently. What many of them are looking for in a sports psychology framework is I want to be even more consistent than I am now. So like an 80-20 rule, they're trying to maximize the 20% of their time to oversimplify it. So when we're speaking and working with a low performer versus a high performer, I think the way you ask that question is in the elite level, like a low performer in the elite level, or are you asking for somebody who's just getting started on a path?

Exactly. The difference between helping somebody who's just getting started versus somebody who's an expert level trying to get to even the next expert level. Yeah, yeah. It's so much easier to work with somebody that's just getting started. I wish that if I could have some sort of magic wand, all of the basic skills of sports psychology would be taught early in life. And it would fundamentally change how people live their lives because we are not taught how to speak well to ourselves.

We are not taught how to breathe properly. We're not taught how to use mental imagery. We're not taught mindfulness. Well, it's starting to happen earlier. But there's so many best practices that are not taught early. And it's no wonder that the majority of us in our adult lives are really feeling

the stress of modern life, because we are unequipped to deal with the speed and the rapid change that's taking place. And so how would I start with a low performer? I would again reframe that as somebody who's early on their path is I'd say, look, let's get some basic skills in place. Let's make sure that you understand how uniquely your mind works and how to optimize that. And a simple way to think about it is

you are your best coach. Sometimes you are your worst coach. And so understanding how to speak to yourself to back yourself, to build yourself, to be your quote unquote best friend, best coach. And that takes practice and time. Now I understand that it's not one size fits all, but not everybody is gonna be able to work personally

with you, right? And also so you know the audience that's listening right now, they're mostly entrepreneurs, professionals, and I do know that you also coach professionals and organizations like Fortune 500 organizations. So I'd love to understand what are some common challenges that elite athletes and also high-performing business professionals face, and what's some guidance that you can give us, like general guidance in terms of how to handle situations? Well, let's make it really simple here is that let's speak to entrepreneurs and executives, directors and managers included.

10 years ago, I was working in elite sport on a regular basis and Satya Nadella, the CEO of Microsoft, asked for some time to understand how I was working in elite sport on a regular basis and Satya Nadella, the CEO of Microsoft, asked for some time to understand how I was helping the Seattle Seahawks and Coach Carroll build a culture that is a winning culture and also is incredibly vibrant. And it's turned into a 10-year relationship with Microsoft, helping train probably somewhere around 100,000 of their employees at about 12 to 14 hours a person. Satya and his team built a culture around growth mindset. And if you want to have a growth mindset, which we all know what that is, open to learning. If you want to

have a growth mindset when there's stress in the system, which any environment that is really trying to do something special has stress in the system. So if you want to do that, then you must train your mind. And how do you train your mind is your question. What we found first and foremost is that recovery, even though it doesn't sound like this is mental skills training, is nearly non-existent in the executive world. So in the elite sport world, we do not talk about working harder. Everybody is working really hard.

Why is that? Because it is a one-to-one measure for input to output. When you get your inputs right, your outputs are noticed. They're recognized. There's a lot of money on the table. There's a lot of attention that is given when you make mistakes or you do well. And there is a purpose to be part of something bigger than yourselves when they do it right.

So then when we go over to the business world, purpose is unclear. There is a demand to work harder and longer than we've ever worked before. We're now working two shifts, right? The email shift at the end of the night and the meeting shift is early in the day, and then there's family dinner, or running the kids around, if you will, at six o'clock. And then the email shift is just really crushing people. And so we just start with recovery. And it sounds something as simple

that probably our grandparents would have taught us, but we need to get the right amount of sleep for our bodies in place. Here's the general. 97% of brains, three standard deviations from the average, require between seven and nine hours of sleep. So some people say, well, I'm different. I only need six and a half. Well the research would mean that you're in the 2% of brains or 1.5% of brains that

need less than 7 hours of sleep. Most people, for good reasons, need that recovery process. So as simple as optimizing your sleep might give you exactly what you need from a psychological perspective. Because when we are fatigued and tired, and by the way, five days at five hours of sleep, most people can't pass a vigilance drunk driving test. So what our brain does is when it's fatigued and tired, it just pulls down the acuteness and the vibrance and the zest of high attention.

It just starts to pull everything down in a way because the brain says, I get the gig here, I am going to pull back the resources from being fully vibrant, but it's barely detectable. We don't realize just how slow we are with poor sleep. And so I would start there, super simple, throw a horseshoe and that, you know, between seven and nine, you want to target around eight hours for most people.

Yeah, sleep is so important. Also impacts your mood. I find that if I don't get sleep, I am so cranky and not as happy. So sleep to me is so important. I need more of it for sure. So I thought we could move into some fun examples of some of your clients that you've worked with.

You've got a client, Felix Baumgartner, and you helped him make the highest ever freefall back in 2010. Can you tell us that story? So he jumped from the edge of space. It was a project called Red Bull Stratos, and he wanted to jump from 130,000 feet. And if he were to do that, he would pass through the speed of sound. And the speed of sound, Mach 1, if you will.

The brightest minds in aerospace were not sure if his head and torso were doing the speed of sound, if his arms and legs would have a drag on it. And if so, it would be what's called a transonic experience. And they weren't sure if his arms and legs would rip off or not. And so, you know, he still wanted to do it. And so, this is what the great intrepid pioneers of our time do is they push to the edges of the boundaries because they have an idea. They've used their imagination to see a compelling future. They mobilize their internal resources, their psychological skills. They mobilize their external resources, people and money and, you know,

creativity of others. And they mobilize all that to create that compelling future. That's exactly how entrepreneurs that are successful do it. That's how business leaders do it. It's how parents with children do it. It's hopefully how you and I do it as well as we use our imagination to create a compelling future. Then we mobilize our resources against it. And it was four years into the project, and this is all public. So I'm not saying something as a psychologist out of turn here. And he calls the team, which I was not part of yet, and he says, I'm embarrassed, I'm in the airport, I'm crying, and I can't do it.

I'm so sorry, but I'm terrified of this project. So that's when I get called in to help work with the minds of people that are the most skilled on the planet, have amazing imagination, have created a team that is world-class to be able to help them solve whatever the roadblock is. Come to find out that good old psychology, it's called systematic desensitization,

was something I used to help him work through his fear. And he did great work and it was a success. Yeah, fam, in this world of entrepreneurship, timing is everything, especially when it comes to hiring. One bad hire can set you back weeks, while the right one can take your business to the next level. That's why finding the right people quickly starts with Indeed. When it comes to hiring, Indeed is all you need.

Stop struggling to get your job post seen on all these different job sites because Indeed sponsored posts help you stand out and hire fast. With sponsored jobs, your post jumps to the top of the page for your relevant candidates, so you reach the people you want faster. And it makes a huge difference. According to Indeed data, sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs. One of the things I love about Indeed is that it makes hiring so fast because I get quality matches instead of wasting time going through unqualified resumes or scheduling interviews

with people who just aren't the right fit. I really wish I had used Indeed earlier because it would have saved me so much time with my hiring process and so much stress. Plus with Indeed sponsored jobs, there's no monthly subscriptions, no long-term contracts, and you only pay for results. How fast is Indeed?

In the minute we've been talking, 23 hires were made on Indeed according to Indeed data worldwide. There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit to get your job more visibility at indeed.com slash profiting.

Just go to indeed.com slash profiting right now and support our show by saying you heard about Indeed on this podcast. That's indeed.com slash profiting right now and support our show by saying you heard about Indeed on this podcast. That's indeed.com slash profiting. Terms and conditions apply. Hiring Indeed is all you need. Hey, app fam. Let's talk about being smart with money.

And I mean really smart. If you're a renter, you should absolutely be taking advantage of built. Think about it. We're already racking up points on groceries, travel, dining out, and basically everything we spend our money on. So why aren't we earning points on one of our biggest monthly expenses? Rent, of course! That's where most people are missing out big time. With BILT, paying rent finally pays off and I'm here for it. There's no cost to join and just by paying rent you unlock flexible points that can be transferred to your favorite

hotels and airlines, a future rent payment, your next Lyft ride, and so much more. When you pay rent through built you unlock two powerful benefits. First, you earn one of the industry's most valuable points on rent every month. No matter where you live or who your landlord is, your rent now works for you. Second, you gain access to exclusive neighborhood benefits in your city. Built's neighborhood benefits are things like extra points on dining out, complimentary post-workout shakes, free mats or towels at your favorite fitness studios, and unique experiences that only built members can access. And when you're ready to travel, built points can be converted to your favorite miles and hotel points around the world.

Meaning your rent can literally take you places. So if you're not earning points on rent, my question is, what are you waiting for? Start paying rent through BILT and take advantage of your neighborhood benefits by going to joinbilt.com profiting. That's J-O-I-N-B-I-L-T dot com slash profiting. Make sure you use our URL so they know that we sent you. Again, that's joinbilt, B-I-L-T dot com slash profiting. Make sure you use our URL so they know that we sent you. Again, that's joinbuilt, B-I-L-T.com slash profiting to sign up to Build today. Yap gang, running a business today means your customers expect instant responses.

We live in 2025 after all, people wanna hear from you anytime, anywhere. And as my company started to scale, keeping up with all the communications with our clients turned into a total nightmare. Important calls would get buried in personal messages, teammates would double up on replies and we would look sloppy,

and our messy system was costing us real business. That's why a professional streamlined phone system isn't optional anymore, it's essential. That's where OpenPhone comes in. OpenPhone is the number one business system that helps you streamline and scale customer communications so you can stay laser focused on growing your business. Everything runs through an app on your phone or computer

so you don't have to carry around multiple devices, you don't have to mess with an outdated landline, it works wherever you're working. And what I love the most about OpenPhone is that your team shares a single number and collaborates on calls and texts like a shared email inbox. That means any teammate can jump right in

and pick up exactly where the last person left off. So your response times are sharp and your customers are happy. And say goodbye to voicemail. Voicemail is so outdated, nobody likes to use that anymore. OpenPhone has an AI agent that will handle all your after hours calls, it will answer common questions, capture leads,

and make sure that you never miss a customer even if your team is off the clock. So whether you're one person operation, drawing in calls and texts, or you have a large team that needs better collaboration tools, OpenPhone is a no brainer. See why over 60,000 businesses trust OpenPhone. OpenPhone is offering my listeners 20% off your first six months at openphone.com slash profiting.

That's O-P-E-N-P-H-O-N-E dot com slash profiting. And if you have an existing number with another service, OpenPhone will port them over at no extra charge. OpenPhone, no missed calls, no missed customers. Two of the things that you mentioned though was breathing and visioning. So I'd love to understand why is breathing so important when it comes to having mental strength and being able to be a high performer?

What are the different things that we need to understand about breathing? And then also with visioning, you mentioned that there's different ways that people vision or should align to visioning. Can you talk to us about that as well? Yeah, for sure. Let's start with breathing. There's hundreds of different breathing protocols and types and recommendations that people have studied.

I'd like to oversimplify it for our conversation and just say there's three basic types. There would be some cadence breathing. People call it box breathing. There is down regulation breathing, which is relaxation breathing to help you relax. And then there's breathing to help you build capacity. There's this one that is under talked about,

but incredibly powerful. So box breathing is exactly what you know it to be. There's four parts to every breath and you pick the length of each segment, like four seconds in, four second pause, four second exhale, four second pause. Maybe the segments are five seconds or six seconds. It depends on your unique physiology, your breathing capacity. And really what that does is it helps mostly with focus. And there's a little bit of down regulation that happens. A little bit of relaxation that can happen from that as well.

But it's primarily a focus training. It's a regulation, if you will, there. It's awesome for so many reasons. The down regulation breathing for relaxation primarily is when your exhale is double the length of your inhale. So if your inhale is, let's call it five seconds, your exhale would be 10 seconds. And somewhere around 12 of those in a row is when we start to activate our parasympathetic nervous system,

our rest and digest system, our system that says, hey listen, there's no wilderbeasts, there's no saber tooth in the brush, we're okay, we can be right here, right now, start that relaxation process. So that's downregulation. Then building capacity breathing is the type of breathing cadence to help you understand an anxiousness that comes with being at the edge of your breathing capacity. What does that mean? That means that at some point, when you starve your brain and body for oxygen,

your body begins to say, oh no, I think I'm in trouble. This doesn't feel right. There's an anxiousness that comes with that type of breathing. And it's in those moments that you say, okay, let me relax a little bit. Let me keep it going.

You learn how to speak to yourself about moving forward. And you also learn how to say, okay, let me relax a little bit. Let me keep it going. You learn how to speak to yourself about moving forward. And you also learn how to say, this is enough, I've had it, I'm out of here. So that breathing cadence looks something like and it's unique for everybody. Let's call it eight in, eight pause at the top, 16 out, eight pause at the bottom. Maybe it's seven, seven, 14, seven. Maybe it's six, six, 12,

six. Maybe it's eight, eight, 16, eight. And then if you do that about 10 times in a row, somewhere around breath six, seven, or eight, your brain says, what are you doing to me? I don't have enough oxygen. This doesn't feel right. Get out of this type of breathing. And that's the moment that you say, oh, let me relax my shoulders, relax my glutes, relax my hamstrings, relax my hands. Breathe, you got this, no problem. Take your time, you're okay.

When you start to back yourself psychologically, physiologically, you relax yourself. And when you do that, you end up becoming not only more efficient in the way you use oxygen over time, but you also learn how to speak to yourself in incredibly powerful ways. So those are the three basic types, and there's different reasons to try different ones. Amazing. And then in terms of visioning, what are the different ways that you recommend that people

vision things, or why is it different for people? So the word I use is imagery. The word that most of the field uses is the word you used, which is visualization. But the reason I use the word imagery is because really what we want to do is create as lifelike of an image as we possibly can. So we're using all of our senses, not just vision, the visual

sensation. So the way that this works is, and there's ample research around this, it's quite incredible. It helps with confidence, it helps with self-talk, it helps with neurological firing of behavior patterns, meaning it's code for, it helps you be better at something that you want to do later. It helps provide psychological safety because you're imagining a future state and seeing yourself do well in it. Okay. And, and, and, and. So really what that is is using your imagination.

Most people close their eyes. You don't have to, but you use your imagination to see yourself being great in the future. So you want to use all five senses. And when you use all five senses, you're trying to see it and feel it and hear it, smell it, what tastes like or touch, what that's like. It's as if it's so life-like that you're actually experiencing it. Your brain, our brains,

have a hard time distinguishing if it's that vivid of an imagination, if it's real, or if it's in our imagination. So it defaults that it could be real. And it starts to lay familiarity with excellence. It starts to lay, or whatever you're seeing, it starts to lay and groove tracks at a neurological level around it. And so it's really cool. It's very powerful.

It's something that I think most of us can relate to in a, I'll use this in a non-traditional way is that if you close your eyes and imagine the sexiest human you can imagine and complete provocateur imagination here, your body, if the image is lifelike and it's sensual and it's amazing, your body will likely respond to that. So that type of experiment most of us know, right? Now we're using that same type of experiment for performance excellence. And then I'll add one more detailed nuance here is that I think this is not research-based, but I think 85%, 15% is a healthy ratio.

85% of the time you're seeing a compelling future that is you being successful in it. When I say seeing, I should strike that. You're imagining where you're successful in it. And then 15% of the time, you're putting yourself in a very compromised situation, in a situation where it could go wrong, where there's a quote-unquote trap door in the future experience where it feels like you're just sliding out of control.

Putting yourself in that situation and then seeing yourself figured out from that is also incredibly powerful and rewarding. So 85-15 is the ratio that I ask most of the athletes or performers that I work with to do. And when you say 85-15, what do you mean by that exactly? Sorry. So the 85% of the time is seeing and feeling success as if it's easy. And then 15% of the time is putting yourself in a compromised situation and working out success from that compromised situation. Oh, I love that advice.

Cool, well this reminds me of, I do a lot of speaking and presentations, and I find that for me to do my best job, a lot of the times I'll be dreaming about having this presentation, and I'll actually get very little sleep the night before because I'll just be dreaming, this is exactly what I'm going to say, this is exactly how I'm going to move, this is exactly what I'm going to do. And I end up being very tired the next day, but knowing exactly what to do and I end up rocking whatever I have to do because I've practiced it all night.

And that sounds very similar, but I should probably find the time to like meditate and do that beforehand so that I don't end up getting insomnia the night before or something like that. Yeah, your first insight is totally on it. Is that you know that it works. You know that when you can rehearse in your mind that you're able to be more familiar with it later. Awesome.

You don't want to wait and cram for a final exam. And that's kind of what you're suggesting your practice is, is that you're cramming. And so if you could build that into a daily rhythm, if you could build that into a daily practice and not just wait for the quote-unquote big moment where you're going to do mental imagery, you'll be far better at it, exponentially better. And then I'll just thin slice something I heard, as you talked about doing meditation. Meditation and imagery oftentimes are collapsed on each other, but they are different practices.

And meditation in of itself is more about awareness, and it is more about working to get to the truth of something. Imagery is about seeing a compelling future. When you're in a meditative state you certainly can slide into mental imagery or rehearsal, but meditation really from an ancient wisdom perspective usually has a bit of a different base on the purpose. Yeah, that's exactly what I was going to ask you about

is how do we actually bake this into our routine, this imagery practice? I would start with something small. Start with three minutes, work your way up to eight minutes and then if you really are finding value in it, keep it going. On a regular basis for me, when I've got something that I'm really working towards and it's very crisp and clear,

it's about 15 to 20 minutes a day. And it's helped me exponentially. It's helped world-class athletes exponentially. And then what I do on a regular basis when I don't have something that is like electric and charging, call it public speaking or whatever it might be, is that it's more like 90 seconds a day. It's finding something, and I can send your listeners something if they would like an audio of what I would call my morning mindset routine. It's four steps to do in the morning, and I can give them to you here, and this is where I get my imagery in.

Before I pull my sheets off, there's just a handful of things I do, and it takes about 90 seconds. And world-class athletes have been doing this with me for 20 years now. The first is one deep breath. That's it. One inhale and one long exhale. Before you check your phone and all that stuff that everyone knows is not optimized, one deep breath.

It wakes up part of your brain that says, hey, you're in control and you're safe. You're okay. And so it's one deep breath. If you want to do two, three that says, hey, you're in control and you're safe. You're okay. And so it's one deep breath. If you want to do two, three, four, five, awesome, but I'm just saying do at least one. The next step is at least one thought of gratitude. Now the gratitude wakes up a different part of your brain, circuitry. And this is not a check the box, like I'm grateful that I have my heart or I'm grateful that I have my wife. It's not a check the box, like I'm grateful that I have my heart or I'm grateful that I have my wife.

It's not a check the box. It's hit on one and completely be embodied with it. Really feel it. And then the third is one intention. And then the intention is really using your imagination to see yourself being great later in the afternoon, later in the day. And so what is your intention for the today? Today, my intention was roots and reach.

So to be grounded and be able to share ideas with your community is the reach part. And so I just had a quick hit of feeling how I wanted to be in this conversation with you, and it only lasts like 10, 15 seconds, no problem, that's it. And then the fourth thing is take your sheets off and just take a moment and be where your body is. Just practice being fully present. And it's those four steps that I think are foundational to waking up very specific parts

of the brain circuitry that I want to be more active throughout my day. Oh my gosh. I love that so much. I'm like practicing this whole new morning routine, so I'm definitely going to start implementing those four steps in the morning. Okay, so let's move on to your new book. So you've got a book called The First Rule of Mastery, your most recent book. Can you talk to us about the genesis of why you decided to put out this book? If I were to say the first rule of mastery for health,

or the first rule of health is to stop drinking poison every day, you'd say, yeah, okay, that makes sense. The first rule of mastery is to stop worrying about what people think of you. So that's the external noise that corrupts the internal signal. And I'm not saying don't care about what other people think, but I'm pointing to the excessive worry that happens for the majority of us. How did it start?

I was 15 years old, back to this age in my life that was really important for me. And I had just got my permit to drive, and I'm driving, and I had saved up for my new car. And there was somebody that was passing me in the same direction. And I thought, I'm going to look cool. I saved up for this car.

I sat up, I grabbed the steering wheel in a way that was like the cool kid kind of lean and I tried to catch the eye of the person as they were passing to see if they thought I was cool. They never looked, they never looked in. It's the most dangerous driver in the planet, right? But they never looked in. And I thought to myself in that moment, what am I doing? What is all this activity, psychological and physical that I'm doing to look a certain way to somebody that I've never met? What am I doing? And I was so embarrassed by it. I never spoke it out loud. But I knew

that I was a bit of a fraud. There was a phoniness to me. I was pretending or trying to look a certain way for approval and I kept it quiet. I knew that that was not the right way to do it, but I didn't really have a better way to do it because there was no book on it. There was no course on it. There was nothing about it.

So eventually as I started working with elite athletes, I heard the same thing in them. I heard, I don't want to let people down. I don't want to look stupid. I don't want to blow my opportunity. So there's this thing that kept emerging, which is the first rule is to be true to yourself. The first rule is to work from the inside out. And as a young driver, I was working from the outside in. I was wanting people to see me a certain way, so I was changing the way that I presented. So the first rule is to work from the inside out.

Come to find out, I wrote an article for HBR on this topic. And I called, just for fun, I called it FOPO, Fear of People's Opinions. And I called it the greatest constrictor of human potential is the fear that we have of other people. That's why public speaking is so terrifying. There's nothing dangerous about public speaking other than what's behind the eyeballs of people in the audience.

It's just their opinion, just their thoughts. And so I wrote an article and 12 months later they called and they said, listen, you are the number one downloaded article 12 months in a row. You really touched a nerve. Let's write a book about it. And so I said, okay, cool. And as I wrote the book, I come to find out our brain is intimately connected to needing and wanting and craving the approval of other people.

The approval from others means that we're safe. At the center of a community, we're not going to get plucked off from the warring tribe. The sheep that's at the middle of the herd doesn't get plucked off either. So there's something about safety and belonging and come to find out that we are exceptionally skilled at just listening for and scanning

and searching for even the slightest hint of rejection. Because if you and I, 200,000 years ago, were in the tribe, Hala, and you and I were supposed to go do something for the tribe. And we came back and we didn't have the right result and we kind of took it laissez faire and we just didn't do a good enough job. And maybe some kids went hungry, or maybe there was some rationing that needed to happen across the tribe, because you and I didn't do a good enough job.

They might give us a pass. They might give us a second pass, but at some point on the third pass, they're gonna say, Hala, Mike, listen, you don't fit here anymore. We don't trust you. You two, you gotta go. You're out."

And that meant certain death, right? Because the wild is just too wild for two people to figure it out on their own. And so we need each other. We need the tribe. We are social beings. We masquerade like we're these individual selves, but we are more like a coral reef than we are like individuals just trying to figure it out on our own. And so 200,000 years to today, we are exceptionally skilled at picking up just the slightest hint of rejection. And that's what FOPO is. It's this anticipation. Are they going to think less of me?

What should I wear? How should I sit? What should I say? Am I going to be okay? Do I laugh at the jokes? Do I not laugh at the jokes that are slightly offensive? There's this anticipation phase. And then when you're actually in the environment, there's a checking phase. So I'm no longer tuning to the task at hand, but I'm looking to you to see if I'm okay. I'm outsourcing my self-worth. myself worth outsourcing myself confidence i'm out sourcing to your approval. I don't know what you're thinking and so now i'm playing a game to get favor from you and that is the corrupt that is the corruption to authenticity.

authenticity. And that is now we're in the throes of the constrictor of potential. And an example of this FOPO experience is like checking your phone so that you appear to be busy or in demand. It's laughing at a joke that you don't find funny so that you look like you're part of the in-tribe. It's staying late at a job because you know that your boss values that, but your job is actually done. It's pretending to know a song or a movie that your boss values that, but your job is actually done. It's pretending to know a song or a movie that everyone is talking about because you don't want to be the weird one.

It shows up in lines at coffee outlets where you're nervous about getting your order out in time because you've got 10 people behind you that are a little agitated. It's all of these weird ways that it shows up in modern times. That's FOPO. So then the last thing that takes place in FOPO is that the way we respond is that we conform to the approval, we'll contort our basic principles, sometimes we will confront another person just to see if we're okay in their eyes. So the net-net is that there's all of this underpinning activity that takes place just to see if I'm okay. And that's exhausting. It's expensive to run the organism

that's trying to be okay rather than to be oneself. And it's... Hello, young and profitors. If you've ever shopped online, you probably found something you loved and you added it to your cart and then you totally bailed at checkout. And that's why I get excited when I see that purple shop pay button at checkout because it makes buying so effortless. You can just buy with a click. But what you might not know is that that button is the telltale sign that the store is powered by Shopify. And there's so many good reasons why successful businesses use Shopify.

Shopify isn't just only about creating an amazing online store and amazing shopping experience. They are the number one converting checkout in the industry. It's no wonder that 10% of all e-commerce in the US is powered by Shopify from household names like Mattel and Gymshark, to brands just getting started, like maybe your new brand. What makes Shopify stand out is how it lets you tackle all the important tasks in one place, from inventory to payments to analytics and so much more.

Now, we've been using Shopify at YAP Media for years now, maybe four years, and I would never switch platforms because it's got so many built-in tools. Social media and email campaigns are there. I can set up chat functionality. You can do anything with Shopify. They've also got global selling tools that help you reach customers in over 150 countries.

And if you have an in-person physical store, they've got an award-winning point of sale. And so your online and offline sales are in one place, giving you a seamless experience and view of your business. With 99.99% uptime and the best converting checkout on the planet, you'll never miss a sale again with Shopify. Stop seeing carts going abandoned and turn those sales into $1 per month trial period and start selling today at Shopify.com slash profiting.

That's Shopify.com slash profiting. Again, Shopify.com slash profiting. Hey, Yaff Gang. I'm so excited to tell you about Boulevard, a platform that's absolutely transforming the self-care industry. I can't tell you how many times I've tried to book a facial or hair appointment, and guys, that's pretty often, only to get stalled by an out-dating booking system. It turns me off so bad as a customer, and as somebody who's built a business from the

ground up, I know how important every client interaction is. If I'm having a hard time booking, I feel like I won't like the service that I'm going to get, and first impressions matter. It's so important to make sure that you have an easy way to schedule appointments. That's why I highly recommend Boulevard. If you're running a self-care business, whether it's a salon, med spa, or barber shop,

you know that creating exceptional client experiences is everything. Boulevard is truly the gold standard when it comes to software for self-care businesses. This isn't just another booking system. It's a world-class technology with a personal touch built specifically for appointment-based businesses like yours. Think of it as the apple of scheduling software, sleek, intuitive, and powerful.

With Boulevard, you get effortless online booking, built-in payments, appointment reminders, personalized client profiles, smart marketing tools, detailed reporting, and so much more, all in one easy to use platform. See why top beauty and wellness brands are switching to Boulevard to empower their teams and grow their businesses. Right now, Boulevard is offering new customers 10% off your first year subscription when you go to joinblvd.com slash profiting to book a demo.

Again, that's join J-O-I-N-B-L-V-D.com slash profiting to book a demo and get 10% off your first year subscription. That's join BLVD.com slash profiting. This episode of Young and Profiting is brought to you by Mercury, the modern business banking experience that has truly changed how I manage our finances at YAP Media. Running a business means juggling a million things, and for a while, banking felt like something I just couldn't keep up with. I'm not a finance person. And I remember how frustrating it was dealing with all these complicated systems, hidden fees, and how long it took to just do simple things like sending money or tracking our spending. It was definitely not ideal for me,

and I was wasting a lot of time. Switching to Mercury has changed everything. Mercury is a go-to banking product for over 200,000 startups, small businesses and e-commerce brands. It's designed with a sleek interface and transparent pricing. No hidden fees, making it simple to manage your banking capital and credit all in one place.

I log into Mercury every single day. With Mercury, you can accept payments, send invoices, and pay vendors. Plus, enjoy free domestic and international USD wire transfers. You also get instant access to virtual credit cards that you can track and lock to specific merchants, earning you 1.5 cash back on every purchase. Mercury streamlines your banking and finances in one place so you can focus on growing your online business. Mercury is a technology company, not a bank. Check show notes for details. Deposit $5,000 or spend $5,000 using your Mercury credit card within your first 90 days to earn $250 or do both for $500 in total rewards. Learn more at

mercury.com slash profiting. That's mercury.com slash profiting. Mercury is a financial technology company, not an FDIC insured bank. Banking services provided by Choice Financial Group, column NA, and Evolve Bank and Trust members FDIC. The IO card is issued by Patriot Bank member FDIC, pursuant to a license for MasterCard. Learn more about cash back.

Working capital loans provided by Mercury Lending, LLC, and MLS ID 2606284. Incredibly problematic for people to live what I would consider the good life. This resonates very heavily probably with everybody who's tuning in right now because we all feel it. And in today's world, we probably feel it even more than our ancestors did because

we've got social media and all this comparison and everything's just so transparent now where we can see how other people are doing very transparently. So I imagine that it's getting worse and worse. Can you talk to us about how giving in to FOPO actually hurts us from progressing towards our goals and can hurt us. Well, if FOPO is an unproductive obsession with what other people think of us, if we don't do something to work with it, what ends up taking place is we live life on other people's terms. We live life according to what the tribe wants rather than what is good for ourselves.

And there is a harmony between being connected socially and being oneself authentically. There's a harmony between those two. And if we're over indexing on just being approved by other people, we miss the opportunity to live life according to our unique experiences in life. And so what ends up taking place is that we play it safe and we play it small and we play it small.

And we never truly know what we are capable of. And so if you're listening and you're like, do I have FOPO? I think I do. I'm not sure. We built an assessment for fun and we found three different types of people that have FOPO. And so you can find that on our website, which was findingmastery.com forward slash assessment. It's on our website. And I think for the most part, the only people that don't have FOPO are sociopaths, narcissists, and the truly enlightened. And so everybody else is at some level struggling with it. And so, I mean, welcome to the club. You know, this is something that is not unique to just you. So a great example that you share in the book is Beethoven, how he got over his faux pas.

Can you share that story with us? Beethoven, one of the greatest of all time. Come to find out he too had an obsession about what people thought of him. So much so that he ended up having to leave and go away from the city life and he held himself up in a private little cabin in the woods where he was terrified. He was terrified that people were going to find out that he was losing his hearing.

And what's really interesting is that, so he's one of the best in the world at this time and he couldn't hear and he was so terrified that somebody as perfect, pitch perfect as he was, was losing his hearing, what they would think and surely it was going to ruin his career. And so what he did, this is so clever and I think it's so common among so many of us, is that he was pretending, even though he couldn't hear somebody, he was pretending as if he was couldn't hear somebody, he was pretending as if he was in an aloof creative space. When somebody would say, Beethoven, can't you hear me?

He'd say, because he really couldn't. He'd say, oh, I'm sorry, I was in my Raptus. I was in my creative world. So sorry. Yes, mere mortal, what was it that you were saying? So he was creating a persona or an alternative excuse for something that was honestly taking place for him because he was afraid of what they would think of him. So he goes away for a handful of years and when he finally says to himself, I can't do

it like this anymore, I cannot live holed up and afraid of what other people think, I'm not quoting him exactly because there was no term called FOPO at the time, right? But I can't do this anymore. I need to keep creating my music. So he started to tune to his music inside rather than the music and the approval of other people. And it said that we all know Beethoven's fifth,

bum, bum, bum, bum, that that came from him being frustrated, pounding his piano because he can't hear it. And it was like a bang, bang, bang, bang. And then from that, he said, wait a minute, what was that? And he extended it, bum, bum, bum, bum. And he ended up creating some of his most beautiful, memorialized work ever,

Beethoven's symphony number five and 9, while he was held up in his cabin, 5, 6, 7, 8, 9. And so, just awesome. I see myself not as the genius of Beethoven, but needing to create a secondary narrative that no, no, no, I'm actually okay. I was just doing something different, so sorry, when actually I was struggling inside in some way. And so I recognize it in elite athletes, elite executives, and my friends as well. Great example.

So something that you mentioned before was that we can tort ourselves because of FOPO. Can you talk to us about some of the ways that we can tort ourselves and why that's not a great thing to do. It's an abandonment of our first principles. Is when we're laughing or nodding or not speaking up to something that is offensive or degrading to self or others, and we abandon our first principles for the approval, for the acceptance, for the safety of being included by somebody else. And it happens in subtle ways and it happens in pretty radical ways. And all of the world's greats.

I'd be hard pressed to find one of the world's greats that didn't wrestle with this. Gandhi, Mandela, Mother Teresa, Dr. King Jr. And the list goes on and on and on and on. Where they felt something and they didn't like how that felt, so they spoke against it. So the greats understand this tension. They too found it challenging to speak up and they risked their lives for it. And it changed their livelihood.

It changed the way that they lived by speaking truth to power. So all of the world greats, all of our quote-unquote heroes in life, did what we consider to be the rare and extraordinary approach is speaking truth to power rather than swallowing our words. And so we can practice that in small ways at holiday parties or at in hallways inside of our offices, is instead of maybe seeing it truth to power, just speaking truth. And if you can just speak your truth and you can do it gracefully and you can do it with kindness, people pay attention. And it's not so much about their changing of behavior because we can't change them. We can't change how their thoughts work or how their behaviors are going to go, but you're honoring your first principles

and you're no longer contorting for approval or acceptance or safety, but you are honoring your first principles. And there's one more piece here that we highlight in the book, which is how to move from a performance-based identity to a purpose-based identity. And all the greats that we just talked about and the ones that come to your

imagination were purpose-based. And that's available to all of us. We live in a culture hola that is obsessed with performance. And I live in the world of high performance, meaning that if I don't help the best in the world be better in business and or sport, that I'm asked to stay at home. Please don't come again. Please. You're not invited on the next whatever. So it's a requisite to help people in my industry be their very best.

However, in this performance obsessed culture that we live in, doesn't it make sense that by default we would develop a performance-based identity? And that is quite simply, I am not who I am, not what I stand for, but I am what I do relative to how well you do it. So I'm okay when I'm just a little bit better or just slightly not as good as you, but I'm in the ballpark. That's the majority of people. Then the kind of quote unquote crazy performers are the ones that have to be the best in the

world. That's still a performance-based identity. So a performance-based identity is an obsession with how good or well I do something. That could get you on the world stage. That could help you have a gold medal around your neck, a billion dollars in the bank account. However, there comes a point in time when the cost of a performance-based identity to living, quote unquote, the good life is pretty high.

So the purpose-based, the navigation from performance-based to purpose-based identity is a road that has not traveled enough and is incredibly rewarding. And those are the people that I've studied to understand how they've done it. And it's remarkable. It's available for all of us. Have you done the work, Halle? It feels like you probably have, but have you done the work to be clear about your purpose? I'm pretty clear about my purpose. I've interviewed a lot of people about this topic and I'm pretty good at visioning and manifesting and I'm pretty clear about my purpose. I've interviewed a lot of people about this topic and I'm pretty good at visioning and manifesting and I'm pretty clear about my purpose,

but I don't think I've probably not done enough. I think there's always room. Not as clear as like Nelson Mandela or not as clear as Mother Teresa, right? Yeah. That would be cool if you spent some time and then flip it over to me and I'm happy to go back and forth with you about how to

clarify it in a way that feels organically honest to you. When you do that, it ends up being the greatest bellwether, I don't want to be too esoteric, the greatest factor to be able to shape your thoughts, your words, and your actions to be fully aligned. And so without purpose, it's just so easy to get pulled down into performance or pulled out into approval. And so, yeah, it's really good work.

Yeah. And Young Improfiters, there are so many gems in Michael's book, The First Rule of Mastery, so I highly recommend that everybody go out and get that. Michael, we end our show with two last questions that we ask all of our guests. What is one actionable thing our young and profitors can do today to become more profitable tomorrow? Very cool. So I love the idea of thinking about the types of riches that you inhabit. And so the profit of living the good life, of having joy and happiness

and that type of being profitable and being generative to your community and giving to other people, Bob Marley had it right when he was like, those are the riches that I want. And so what is a simple practice? The morning mindset routine is quite simple. It's a 90-second practice that happens before you get out of bed every morning. I think that I would start there and make it incredibly simple to do. I'm going to recap that in the outro guys, because I'm going to be doing that as well. And the last question is, what is your secret to profiting in life? Now this can be more broad and profiting in all aspects of life.

Well, I'll keep it consistent with our conversation today. And on the Finding Mastery podcast, I had Michael Phelps coach, and I asked him a very similar question. And Michael Phelps is one of the greatest Olympians of all time. And he talked about the power that Michael committed to of using his imagination to see a compelling future for himself. He was incredibly disciplined in the pool, according to his coach, and incredibly disciplined outside of the pool, on dry land as they call it.

So it's this discipline to have a compelling future, to use your imagination on a regular basis to see yourself being your very best, and to have the discipline. So that's part one of discipline, is imagination. And then part two of discipline is being disciplined with the way you speak to yourself, to back yourself, to choose the highest available way to coach yourself, to help yourself through it in a way that if a nine-year-old girl or a 12-year-old boy were listening, that they go, oh, that's how you successful people speak to yourself. listening that they go, oh, that's how you successful people speak to yourself. Because most of us say when asked, do you speak to yourself in a way that you would

want your kids to know or your nieces and nephews to know? And most of them say, oh, God, no. No, I would not want them to know how I really speak to myself. So be the beacon for the next generation. And the way to do that is to speak to yourself in a fully transparent way that if they were to know how you spoke, they'd be like, oh, I get it. I want to do it that way too, because they're looking to us. And this next generation is going to need the best of us because what we have worked

through, we have screwed up in many ways. I'm Generation X. We screwed up in a lot of ways. And so AI is fundamentally changing. It is the new industrial revolution. It is fundamentally changing the game. And we're no longer going to need to know the answers to the test.

We're going to need to know how to write the right questions. And so hopefully the power of AI is going to help the planet. It's going to help people's ability to unlock their potential for humans to flourish and, I would say, to be profitable in any way that they deem to be important. Oh, my gosh. So, so good. And just so you guys know, I'm interviewing so many AI experts lately, so you guys are

going to hear all about it. Michael, this was such a great conversation. Thank you so much for your time. We learned so much about FOPO, about imagery, about so many different things, about how we can become better masters in everything that we do. So thank you so much for your time today.

Hala, thank you for including me in your passion.