Young and Profiting with Hala Taha - Generate Leads and Grow Your Business With These Email Marketing Secrets, Presented by Constant Contact

Episode Date: July 28, 2023

Are you a marker or an entrepreneur looking to level up your email marketing strategy? Email marketing has the highest return on investment of any marketing strategy – approximately $36 for every $1 spent! In this special episode of Young and Profiting Podcast, you’ll learn the six necessary steps for building an unstoppable email marketing strategy. We’ll go over how to build a buyer persona, tips for cultivating an engaged email list, the components of emails that convert, how to automate your emails, the role AI can play in your email marketing strategy, and how to test your email marketing campaigns.  In this episode, Hala will discuss: - How to create an engaged email list with lead magnets and opt-ins - The qualities of a great email subject line - Do emojis increase your open rates? - The three questions to ask yourself when building an email campaign - How to leverage automation in your email marketing strategy - The best automated email campaigns  - How AI can help you level up your email marketing campaigns - How to conduct a split test  - How Constant Contact can meet all of your email marketing needs - And other topics… Resources Mentioned: Neil Patel: Grow Your Business With These Digital Marketing Trends in 2023 | E226: https://link.chtbl.com/yap_neilpatel  Sign up for a free Constant Contact trial: youngandprofiting.co/constantcontact_yap  Full Webinar: Email Marketing for BEGINNERS 2023 | AI Campaigns, Email List Building & MORE!: https://www.youtube.com/watch?v=Y8j-O_Mofrk  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Sponsored By:   Shopify - Go to youngandprofiting.co/shopify to take your business to the next level Millionaire University - Find The Millionaire University on Apple, Spotify, or wherever you get your podcasts Constant Contact - Go to youngandprofiting.co/constantcontact_yap for your free trial today! Factor - Head to youngandprofiting.co/factor and use code profiting50 to get 50% off! Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year! More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode is sponsored by Shopify and Zbiotics. Shopify simplifies selling online and in-person, so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com-profiting, and that's all lowercase. Engineered by a team of PhD microbiologists, Zbiotics is a probiotic drink that breaks down the byproduct of alcohol, which is responsible for rough mornings after drinking.

Head to zbiotics.com-sash-profiting and use the code profiting at checkout to say 15% off. Hey app fam, we have a special episode for you guys today. We're going to be talking about all things email marketing. And I know what you're thinking. Video marketing is all the rage right now. So who cares about email marketing? But I'm here to tell you that email marketing is certainly not dead. In fact, it continues to be a powerful marketing tool in 2023. Email marketing helps you reach your customers in a place they frequently visit. They're in mocks. According to

Constant Contact, email marketing has the highest return on investment of any marketing strategy. Email ROI is super impressive. LitMist says that on average, you receive $36 for every $1 spent on email marketing. And global email users are set to grow to 4.6 billion users by 2025. So now is the perfect time to refine your email marketing strategy. Today, I'll be playing clips from my recent webinar presentation, Maximizing email marketing success presented in part by Constant Contact. I'll talk about six steps you can take to improve your email marketing campaigns to generate more leads and grow your business. We'll start off by

talking about the necessities. Step one, defining your goals and objectives. Step two, building your email list. Step three, creating compelling and engaging email content. Step four, automating your emails. Step five, integrating AI in your email marketing strategy, and finally, step 6, analyzing and optimizing your email marketing performance. So let's get started with step 1, defining your goals and objectives. Did you know that 77% of marketers have seen

an increase in their email engagement over the last 12 months? And to achieve a higher rate of engagement, you need to define your marketing goals when it comes to email. Email has the potential to support lots of business objectives. So for example, you can boost brand awareness, you can educate your customers, you can drive sales,

you can generate new leads, gain new customers. So first things first, you need to figure out why you want to use email. What are your main objectives? Without having your North Star, it's going to be really hard to design compelling campaigns that align to your objectives. And you don't want to just be doing things just

to be doing things. You want to figure out exactly what your goal is for email. The next thing you want to figure out is your target audience. So it's very important to understand who actually buys from you. So if you're brand new business, you're going to want to do research on your competitors. You're going to want to see who buys from companies similar to from you.

You might want to do surveys with your social media audience and figure out what their pain points are, who they are, what's their demographics, their gender, their age, their location, their interests. Right. So if you're starting from scratch, you're going to have to do some external research. You won't have any of your own data. If you're not starting from scratch, you want to look at your past history. Who's been buying your products? What is their gender? What is their age? Where they located? What are the accounts that they follow? What are their interests? And you're going to want

to do research on your own customer base to determine what your key audience profile is. And you might find out that you have multiple different buyers personas. And maybe you have two or three different buyers personas that you want to target. And that's totally OK, because you can segment your emails and we'll talk about that later. So for example, for my audience,

across most of the things that I do, let's say with my master class, right? They're typically corporate professionals or entrepreneurs and small business owners. They're typically on LinkedIn already trying to level up their LinkedIn game. They're typically 25 to 55 years old. They're tech savvy enough, but they're not, you know, super young where they don't care about making money yet and they're not super old where they're unable to learn a new social media platform. And so I've got specific guidelines in terms of what I'm looking for in my audience.

And everybody should have an idea of who their buyer persona is so that you can then tailor your email campaigns based on that persona. Again, to achieve success in email marketing, it's crucial to have a deep understanding of your audience's needs and preferences. Consider the demographics, psychographics, interests and behaviors of your buyers.

Once you've built a buyer persona for your email marketing campaign, you can move on to step number two, building your email list. So, first of all, when you're thinking about building your email list, it's always quality over quantity. It is so much more important to have people that are going to open your emails, read your emails, and buy from you than it is to just have some large list that you can brag about, right? Because if people aren't opening your emails, you're going to be sent to the spam folder

and then even your own target audience that would buy from you, you're never going to see your emails to begin with. So it's really important to always focus on quality and try to get people who actually may be interested in your services and to attract them based on value and not by like tricking them or stealing an email list or scraping it off a social media site like LinkedIn.

That's a big no-no because you're going to have unqualified leads and it's going to lead to low open rates or people unsubscribing or flagging US spam and that's going to really hurt you in the long term. So number one never buy email lists never scrape your email lists off another social media site There's ways to do it on LinkedIn and things like that and that can get you in a lot of trouble You always want to make sure people are going to opt in which we'll talk about that later And you want to grow your email list organically and strategically.

So the best way to do this is through lead magnets. And so essentially what a lead magnet is is typically it's a gated asset page, it's on a website, and in this website you are collecting information about your person who may be interested. So I'll give you guys an example. I have a LinkedIn masterclass course where I teach about LinkedIn. And so I have all these different lead magnets.

I have like a LinkedIn cheat sheet, right? I have like a hashtag guide and all these different things that I've created. So think about what people are always asking you for, what your clients really like with your work and turn it into some sort of asset, whether that's an ebook, a quiz, a calculator, something that's actually going to be useful for the client that you have and the problems that they're trying to solve, something that's actually useful for them that they

can learn from and get a taste of your best work. So you turn that into some sort of asset that they can download off your website and then you have a form. And this form, you can make it, ideally, you want to make it simple so that there's not that many steps that people have to take to get this asset. But then you also wanna think about the key things that you wanna collect, the data points about the person that you wanna collect so that when you're sending emails and marketing promotions,

you're gonna be able to segment appropriately. So you might wanna collect their first name and last name for sure, their gender, their location, maybe their birthday. If you like to get promotions out on their birthday, whatever it is, you want to have some sort of form where you're collecting data points. Maybe their interests. What are the top things out of all the services that you do that they're specifically interested in? And then once they complete that information that give you your email, they're allowed to download the lead magnet. So that's really how you should be growing your email list. Any other way, typically is going to have more unqualified leads

and you're not going to get data points on your potential client. So you just want to think about creatively how you can collect emails in a way that's going to provide value to the person and enable you to collect information about the prospect. Okay, so opt-ins, very important. A lot of email service providers, they won't even let you upload an email list without proof that you have opt-ins. Because it's the law, you're not allowed to basically

just email people without them giving you permission first. Another reason why it's really important to get opt-ins is because if somebody didn't subscribe to your email newsletter, they can mark you as spam and you can get basically blacklisted by IP, by like Google. You know what I mean? They're basically monitoring whether or not your email list is legit because there's so many people buy email lists and it's not allowed.

And so if you don't want to get blacklisted by Google and the other platforms, then you've got to get options. In terms of options, you want to create an attention grabbing header, offer value, like I mentioned, some sort of lead magnet that's going to incentivize them to give you this information. Keep your form simple, but also try to get whatever information that's really important for your business in terms of conversion. And then you want to also make it easy to unsubscribe when the point comes. Every email that you have has to have an unsubscribe link.

That's mandatory. And it's also better for you in the long run to only have a qualified list of people who are going to actually open your emails. So here's some examples. Neil Patel came on YAP. He's a great email marketer. And so he says, want more SEO traffic, answer five quick questions, and I'll give you a step-by-step,

seven-week action plan showing exactly what you need to get more traffic. So then he's asking all these different questions and getting information about his prospect city, then he's going to use to segment in his marketing campaigns. And for YAP, we just want to make sure they subscribe. So it's just type in your email and you get the asset. So let's talk about the power of segmentation.

According to HubSpot Research, subscriber segmentation is the most effective email marketing campaign strategy. So segmenting is super important because essentially you want your messages to reach the right people with the right topic at the right time. And you want to make sure that your emails are hyper relevant.

And you may have different buyer personas. Your buyer personas may be at different points of the customer life cycle. Some people might be new customers. Some people might not have bought on a product in years. Some people might be past clients. Some people might want your services while other people want your products. Like, everybody has a different story and you're going to want to basically categorize

your audience into different lists that you can then target specifically to drive engagement and drive click-through rates and ultimately drive ROI. Lead magnet forms is a great way to get information about your prospects. You might have emails that are really old or like an old client database, so you might send out surveys to get more information about their new interests. And then you also might want to think about integrating your ESP with your website. So for example, ConstantConnect integrates with Shopify and WooCommerce and so many different other integrations.

So if you were with Shopify, for example, you can integrate and get data points, for example, on things that people clicked on, the last purchases that they did, if they abandoned their cart, whatever it is, and you can start to create email lists based on all those behaviors and triggers. Let's hold that thought and take a quick break with our sponsors. Young and profitors, most of you know that I started my LinkedIn Secrets Master class late last year and it's going well, we're crushing it over $300,000 in revenue so far. But when I first started, I had no idea where to begin. I needed a hand getting my store up and running and I'm so grateful that I found Shopify.

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To build successful email campaigns, you need an active and engaged email list. Remember, choose quality over quantity when creating a lead magnet or opt-ins. You want to offer lead magnets that are relevant, useful, and make a subscriber's life easier. And make sure you position opt-in form strategically on your website or landing pages where they're easily noticeable, such as above the fold or at the end of blog posts. Now that you have an email list, let's get into step three, designing compelling emails. Let's talk about subject lines.

So if you guys are familiar with social media and let's say like a platform like YouTube, you know how important things like thumbnails are. And subject lines are the same concept. You need something to capture people's attention so they watch the video or in this case, open your email. So, open rates is one of the most important analytics that you want to study for your email and that you want to keep driving to increase. You want to always make sure that you

have open rates that are 30% or more is like the benchmark. And if nobody's opening your email, then all the work that you did for email campaigns sort of falls flat. So subject lines are essentially your first impression. And the most effective email subject lines engage curiosity. They include promotional offers, and they're personalized to each recipient's interest. The other thing that I want to talk about with subject lines

is this concept of pattern disruption. So same with social media. You want to stand out in the feed on social media. When it comes to subject lines, you want to stand out in the inbox. How can you be different? Are you using emojis? Are you being really casual? Are you using somebody's first name? Are you saying something that is like shocking? That's going to get somebody to open the email? You always want to think about how to stand out, and that's really pattern disruption. How can you be different from everybody else? So let's talk about subject lines that engage curiosity.

Curiosity driven subject lines, peak interest, and compel customers to open your emails. This is similar to a hook, right? So is there a secret that you want to tell them? Can you use a superlative, like the best of something, the worst of something, the, you know, the low is the highest. So you always want to think about things that are going to get people curious about what you're going to say, the information that you're going to share. And so here are some examples. Are you making these common mistakes in your marketing strategy? I've been hacked.

Here's what's going on. This one is like more like shocking, right? Like you've been hacked. I made a huge mistake. And then it makes people curious what was the mistake that they made, you know? So you always want to think about like I mentioned, how do you stand out in the feed? If you have some like really marketing, salesy, boring, subject line, changes that people are just going to skip it over. The other thing to think about is that a lot of people don't like to be sold to.

So if you have a more casual subject line, it's probably going to have more success because it's going to feel like it's more authentic rather than some like boilerplate marketing message that feels like you're being sold to. You can also do things like subject lines that promote offers and urgency and scarcity. So this is basically playing off people's human behavior. One thing to note is that when it comes to like subject lines and hooks, people love numbers. We're numbers oriented as humans. So putting numbers in your subject line tends to work. If somebody is specifically

interested in a certain product or has a certain interest that you flagged and you're promoting a discount, that's going to work to get their attention. Although that's salesy and promotional, it's offering them some sort of incentive. And if there's a limited time offer, if there's limited amounts of seats, if you have some sort of criteria that's going to create urgency or the fear of missing out, that's going to work really well. So I just want to kind of highlight the difference between urgency and scarcity. So urgency is basically giving a deadline.

Promotion ends in 24 hours. You've got two days left to take action. Offer will expire tomorrow at midnight, right? So creating urgency. And then there's scarcity. So we've got a limited amount of seats, only two seats left. So giving a sense of scarcity and urgency

because people want what they can't have, right? And so you want to play on that human behavior when you're thinking about your subject lines. OK, personal subject lines, personalized. So people now really expect for things to be personal. And so all these different attributes of your potential prospect, you can save in your email service provider. So there's different data points. So their first name, their birthday, their location, their gender, you know, their interests, the things that they click on your

your emails. The last time they checked your email, the things that they click on your emails. The last time they checked your email, the last time they logged on your website, what they clicked on your website, if they abandoned their car, there's so many different data points that you can save. And then you can take these little attributes that you have in your email service provider and start to personalize your emails. So a common thing that people do for subject lines is include the first name as a data point that gets personalized.

And so you can say like something like, hey, holla, we found something perfect for you. Or here's podcast recommendations based on your preferences, a special gift for you, holla, right? So it's like just taking the extra mile to personalize it based on the different data points that you've collected about your users. Okay, so emojis back to what I was saying pattern disruption. emojis essentially express emotions ideas and concepts. One thing about emojis is essentially it's like using a human face. Faces are so powerful on social media. This is why influencers show their face. This is why on social media like more engagement happens when you use a human face. People love to see that human connection. And emojis are essentially that for font, right? So you want to leverage emojis to bring emotion into your subject lines. And to also like add some spice, add some fun. And so emojis

increase your open rates by engaging the reader. They help you express yourself, they help you showcase your brand personality. And so you can test different emojis. What I'd recommend though is to make sure that your emojis work. Not every single emoji works in the subject line.

So you're gonna wanna test that before you send it out in mass and make sure that your emoji works. And again, pattern disruption. What emoji can you use that nobody else is using? That's going to really make you stand out because probably a lot of people are using this celebratory icon or the fireball icon.

But like the other day, I did an email newsletter and I used the investigator guy with like a magnifying glass. And I was like unveiling my new podcast. And we had huge open rates. And I can basically say this because I use that one emoji that nobody else uses. Right. So think about how you can stand out and what emojis you can use in your subject line that nobody else is using that's going to break up the feed of the inbox and make your

email stand out. Okay. Let's talk about content and what to put in your email with any marketing. Less is more. Less is always more in any marketing, whether that's a social post, whether that's a blog, whether that's a website. People like to skim. People are constantly skimming content. We've got lots of distractions. We don't have a lot of time. We need to make things skimable. We need to make things easy to read. We need to make things super concise, super clear. We need to have one or two priority objectives, and that's it. Too much is actually going to do worse for you. Too much words, too many images, too many colors, too many links. All that is going to actually hurt your performance. You always want to think about like, what's the one thing I want to get across with this email, what's the right audience to get this message across? What is it one thing I want to get across with this email, what's the right audience to get this message across, what is it? One thing I want them to do when they open up this email and just focus on that clarity, you can always send more emails. So you want to keep your emails

really concise. So number one, what are you offering? What is the main point? The first thing on your email, your first headline should be like the main point of the email. You might have other things that are like backing that up, but the first couple words of your email should be exactly why the person opened the email should match the subject line, and it should help people understand what this email is for. What is the purpose of the email? The body of the email should basically align

to whatever the headline was and the subject copy was. Otherwise, people are gonna hit spam on subscribe, this was clickbait, right? You wanna make sure you deliver on your subject line was. Otherwise, people are gonna hit spam on subscribe. This was clickbait, right? You wanna make sure you deliver on your subject line and your headline, and then you're called to action. A big button with high contrast, right? That you've tracked, so that you can understand how many people are clicking, who's clicking, and so on.

And so you wanna keep your emails as simple as possible. Call to actions are really important. So call to actions and marketing basically mean like the action that you want your audience to take from your marketing material. So you want to make sure that your CTAs are clear, you want to make sure that they're super legible, you want to make sure that there's high contrast

with your buttons so that it's like easy to find. You don't want to have too many calls to action in your emails. One is best, honestly. If you want to have two or three, that's OK. But one call to action that is prioritized that stands out. And you want to make sure that you've tracked it and everything like that so you can collect

the data and analytics. On constant contact, they'll let you know what gets collect. You don't have to do anything extra. And in terms of designing your email, mobile friendly design, whenever you're doing your email campaigns, you're always going to want to send out a test yourself. And you're going to want to check it on your mobile phone. You're going to want people to check it.

If you have a team, you're going to want people to check it on Android, check it on iPhone, check it on an iPad, check it on a computer, and just make sure that it looks good. You can also go as far as checking it on different platforms, like Outlook versus Gmail, and just make sure that everything looks okay, consistently across devices and platforms. You also want to have consistent branding. So you want to make sure your emails look the part,

they match your brand, and you don't want to go too crazy in terms of colors and fonts, right? So typically two fonts, Max, one for your headline, one for your body copy. You don't want to do more than that. Otherwise, it's going to look messy. And three to four colors, Max. Again, you don't want it to look messy,

you want it to look branded, and less is more when it comes to your market rank. Pick engaging visual elements. So typically stock photos and things like that perform really poorly. Even logos. It's important to brand, but using too many logos and corporate looking things tends to do pretty poorly. So you want to keep things simple, solid colors, maybe gradients, using authentic pictures of you and your team or your own customers that's going to seem real and not stock footage, high quality, you know, high resolution visuals that are super high quality. You really want to focus on those types of visuals.

Like I mentioned before, avoid link overload. The more options you get people, the more likely they're going to do nothing, right? And so you want to make their decision, making process super easy. What is the main point of this email? What is the one call to action that I have? And you can have multiple buttons going to the same call to action. That'd be a better approach than putting too many links in your email. So you don't want to overwhelm people by putting too many links in your email. And then clean and clutter free. Again, less is more. This is more simple, the better, the less words, the better, the less colors, the better, the less fonts, the better, simple wins in marketing. Okay? I also simple looks more professional typically.

When it comes to the content of compelling emails, constant contact says you can keep your content on track by answering three questions. Number one, what are you offering? This is typically your headline. Number two, how will it help the reader? This is the copy that goes in the body of your message. Number three, what should they do next? AKA your call to action.

As for the design, optimize your design for mobile devices. Constant contact has lots of mobile responsive templates that you can choose from. Use consistent brand colors and fonts, but don't go too crazy here. Two to four colors and two fonts max. Go for a clean and unclettered layout. Like most marketing efforts, less

is always more. Try to avoid too many images, too many words, or unnecessary elements that can just distract from your main message. And speaking of main message, you really should only have one CTA. You want to avoid link overload. Try to just have one CTA, one main message for your email, and you'll drive better results. Now, let's move on to step four, automating your emails. Let's move on to automation. So this is like really where it's at in email marketing. If you want to take your email marketing to the next level,

this is most likely if you guys like read, read yourself at a 4 to 5. If you want to get 2-9 and a 10, you need to think about automating your emails. This is the advanced stuff that really makes the difference. This is what big brands do, and anybody who's sort of winning an email marketing is really leveraging automation. So essentially, with email automation, you communicate relevant information to the subscribers

at the right time based on their different actions and interests. So you choose the order, the frequency and the targeted content of the automated email. And then once it's set up, it's on autopilot. So we're going to talk about the triggers or specific events or actions that initiate the sending of an automated email campaign. So there's lots of different triggers that you can use to automate your emails. So for example, a really popular one is a new subscriber. Somebody who newly signed up to your email list. Those types of people you typically are going to want to send on an onboarding journey or a welcome series, right? So you welcome them. Thank you for joining an email list. You might send them a series of educational emails.

You might send them a promotional offer. And then you're going to try to drive them to some sort of sale. Now, if you make these evergreen, you never have to change this. So you set up a welcome series. And as soon as somebody signs up, whether it's now or in three months, everybody gets the same welcome series. And you do things like wait two days and send this email. If it didn't open, send this email. If they opened, send this email, right? And you can set up all these different sequences based on our actions, OK? Another popular one is a ban in cart. So constant contact integrates with lots of different websites

like Shopify and WooCommerce. So you can see who abandoned their cart. They were about to check out of for some reason they didn't. And so you can set up a campaign that automatically says, you know, six hours after somebody abandoned their cart, send this email. 12 hours after somebody abandoned his cart, send a follow up email. 24 hours send an email with a promotional discount She tried to get those people to convert because it didn't finish converting, right? You can also do something like abandoned browsing so somebody logged on your website and then

left How can you re-engage those people so you can automatically get that data and anybody who came on your website and Abandoned looking at something you can then send them a sequence of emails. You can also send automated emails based on pass items ordered, based on products fused, based on whether they clicked a link in a certain email or clicked an image in a certain email, and also date-based figures. This is especially important like let's say you have a salon or something. On their birthday you can send them a notification to get a certain amount off or an anniversary or if there's a subscription renewal. So these are all the different ways that you can automate your emails. And we're going to talk about welcome series and abandoned cart which are like more of the more popular ones, right? So welcome series like I said, this is one of the most important ones that you guys should set up. And essentially, when somebody signs up to your email list,

you're going to want to come up with a series of email sequences that are going to get people introduced to your product, give them a warm welcome, and hopefully get them to buy or convert with whatever you want them to do. So you might want to first send them like an introduction. And thank you email. You then may want to have a series of emails where you're sharing your brand story, your values, your mission. You might want some educational emails, highlight benefits,

give them exclusive content, discounts, resources. And then after you're done with the email sequence, you can then put them in another campaign like your weekly newsletter. So they go through this onboarding sequence. Anybody in this onboarding welcome sequence doesn't get any other emails because you don't want to overload them. Once they're done with the email sequence, then they can get your ongoing weekly newsletter and be incorporated in that campaign.

So then you're just a continually engaging people I'm putting them in the right list. Now, Bannon Kart sequences, like I mentioned, are really important. So the average of Bannon Kart emails have a 43.76 open rate, and 8.76 clicks through rate, and a 10.7 conversion rate.

So this is extremely high. So average open rates are like 20 to 30 percent and that's good, right? Good open rates are 20 to 30 percent. Click through rates, good ones are like 1 to 3 percent. So these are really, really high. So you can have reminder emails, so gentle reminders about their own band and cart. Again, you can put rules in like six hours after they have banned in the cart, send this 12 hours after send this, right? You can put product benefits and social proof. You can know exactly what items they clicked on. You can give them a specific discount on a specific item. You can send customer views or testimonials to try to convert

them. And then again, you can offer incentives. So discounts free shipping. And you want to just try to get them to finalize their purchase. So as they continue to not buy, you want to take the offer to get sweeter and sweeter and sweeter. So then they end up buying. Next is a reengagement series. So this is trying to re-engage people who haven't engaged with your brand in a while. Sometimes people were big fans of you. They want to buy from you, but they just forgot about you. And you need to figure out how to re-engage those people.

So you may send out an email to all users who haven't logged on your site in three months with an exclusive offer incentive, or all people who haven't bought in in three months with an exclusive offer incentive. And this can be automatic, like I said, where maybe you're changing the offer, but the audience list automatically populates based on the actions of the take. So let's say like every month you might change the email, but the audience list automatically populates based on the criteria that you set.

They haven't logged on your website in three months, for example, win back series. So this is re-engaging customers who've not purchased a while. So similar to what I just said, they have been bought in in three months. And here's a really interesting one. Let's say you're finding that your open rates are going down, that you're starting to hit the spam. You might want to, like especially if you've been growing your email list for a while,

send people a notification and give them an opportunity to opt out so that you can actually have a clean, send people a notification and give them an opportunity to opt out so that you can actually have a clean, engaged email list which ultimately is going to be better for you long-term. So you may see people sending emails that are like, you know, we haven't heard from you in a while. Do you want to still be on this email list? And that's the actual purpose of the emails to get people to unsubscribe so you can clean out your list and get people who really want your emails. And then another one is birthday message. You know, if you're able to get their birthday or some sort of important date, you can send out special offers about their birthday. And that can just be automatic. You have one email message that you create,

and then anybody's birthday just automatically send. So you see how this can like work for you while you're sleeping basically. It's this upfront works that you do that enables you to continue to sell and convert automatically. So constant contact has great automation features. They've got different automated templates that you can leverage. They even can automate SMS messages. So you can create a series of automated emails and text messages that gradually nurture leads over time, increasing the chances of conversion. They also have lead capture forms. So like I was mentioning, when you have this gated asset with your lead magnet, there's

a form that goes along with it, and this is really important to capture lead information and then segment people in your different lists. And so with constant contact, you can easily design and embed forms on your website. And it will all be integrated seamlessly into Concent Contact. This is one of my favorite features. Also event registration. So you can automate the registration process for webinars,

workshops or events, capturing lead information and sending event details. And lastly, like I mentioned, integration with Shopify WooCommerce, we've got lots of different integrations to support you with your automation. And here's a stat, 30% of professional surveyed say the biggest benefit of marketing automation was that it saved them time. Again, you're not reinventing the wheel every time you can do it once, update the emails, but it just runs like clockwork. So really, really great feature.

Again, if you rating yourself at a four and a five, chances are you're not doing email automation and that will really level up your game. We'll be right back after a quick break from our sponsors. Young and profitors, let's face it, we are not getting any younger. And after a night out, it can be hard to bounce back the next day.

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to manually send out emails to our subscribers. By leveraging automation tools, you can be to manually send out emails to our subscribers. By leveraging automation tools, you can save valuable time and streamline your marketing efforts. For example, when a user signs up for your newsletter, you can set up an automated welcome email that is sent immediately after they sign up to your list. This not only saves you time, but also ensures consistent and timely communication with your subscribers. Because of new advancements in AI, we can take automation to a whole new level, which brings me to the fifth step, using AI in your email campaigns. So AI has been taking them worldwide storm.

AI is being used everywhere. It looks like one of the first places that AI is really disrupting is copyrighting, and it's really helping people level up their copyrighting. And the way that I think about AI is I think about it as an advanced intern. It's not gonna be perfect. It's not gonna have all the knowledge that you have as a real human.

It's not gonna have all the experience that you have as a real human, but you can give it direction, you can give it a prompts, and then you can keep working with it until it spits out something that's really helpful and it will help you move faster, right? AI, I use it all the time and it just helps you move faster. I'll never take anything from an AI platform like chat GBT and use it verbatim, but it does give me a lot of ideas. Again, it's like having a really good intern that can just help me move faster. So that's how I think about AI. 79% of sales and marketing leaders say AI has helped their companies increase their revenue. AI powered tools can generate engaging and personalized email content at scale. It can save you time. It can save you resources. And so in constant contact, for example, you can use AI to create

subject lines, pre headers, email body comment, calls to actions. It will tell you the words that are actually going to resonate most with your audience and drives the most click through. And it will help you get like 90% there. 95% of marketers who use Generative AI for email creation rate effective and 54% rate it very effective. In terms of AI-generated contents,

like I mentioned before, AI-generated content has an immense potential, but you're going to have to make sure that you're using it carefully. You're going to want to review it. You're not going to want to use it verbatim, but it's a good starting point. And when it comes to AI's constant contact tools,

very innovative. I haven't heard of any other email service provider that offers this. And essentially, you can help create the content of your email with their features. So basically, you plug in a few keywords about what your email to be about. And then they'll do things like create your subject line,

create your body copy, create your CTAs. And then you can refine it and finalize it. So again, it's like having an intern where you had draft that you then finalize and send out. So how the AI content creator works on constant context, so you can pick the type of campaign it is. So is it announcement? Is it a newsletter?

You can pick the tone of voice. Then you can enter a few keywords, and then it will generate your email. So like super cool and really advanced. And like I said, it can get you 85% of the way there with very little effort. Personalization is crucial in today's marketing landscape. Ensure that AI generated content aligns with your brand voice and resonates with your audience. Use AI algorithms to analyze customer data and behavior to deliver hyper personalized email content. The sixth essential

step for boosting your email results is to analyze and optimize your performance. So one of the ways that marketers like to test is using A-B testing. So you can enjoy up to a 28% higher return when you test your email program. And so A-B testing is also known as split testing and it's essentially creating two versions of your emails in A and a B option. And you send them to two similar audiences and this is usually a test sample.

So maybe your list is 20,000 people, or let's say your list is 20,000 people, and then you send option A, 200 people, option B, 200 people. You see what the open rates are, what the click-through rates are, and each email. Then you send the highest performing email to everyone. So basically you're sending a subset of your users,

a version A, a subset of your users, a version B, and whichever one has better performance, you then send to everyone. This really maximizes and optimizes your email campaigns. And again, if you were rating yourself at a five or six, maybe you're not doing A, B testing, and that's something that you can leverage to make sure that your email campaigns actually convert.

So you can test things like your subject lines, your colors, the colors of the CTA, the images that you use, and so on. Like I've mentioned throughout the presentation, you're definitely gonna want to scrub your email list. So you wanna remove emails that are bouncing, you want to remove people who haven't maybe engaged in your emails in three months, you want to remove people who may not fit your audience criteria anymore. Let's say you're like a location-based company and

somebody's out of your state or city. And so you're always want to set different criteria in terms of inactivity or like no opens or no clicks for a certain duration, and then you can basically remove those inactive subscribers based on that criteria. And a lot of email service providers give you the option to automate this process, so you can automatically remove people, for example, who have not opened your email in one year. So again, this is really important so that you actually hit the inbox and not the spam folder. And so that you have good open rates and you're more likely to be seen by your potential customers.

Email marketing is still a powerful tool for marketers and entrepreneurs. As the CEO of YAP Media, email marketing remains one of the most effective and direct ways that I can connect with my audience, build relationships, and drive my business growth ultimately ROI. You can use the six steps that I went over today to unlock the true potential of your email marketing strategy. And when it comes to powering your email marketing efforts, one platform that stands out as a trusted and comprehensive solution is Constant Contact. Constant Contact provides you with the tools, features, and support you need to take your email marketing to new heights.

I've been using Constant Contact for several years for both my internal client newsletters as well as my external industry newsletters, as well as sales campaigns for my masterclass. I absolutely love this tool from powerful automation capabilities to AI-driven personalization and robust analytics. Constant Contact really has it all. The empower marketers and entrepreneurs to create engaging, targeted campaigns that deliver real impact. You can go to constantcontact.com slash profiting for a free trial today. That's all lowercase constantcontact.com slash profiting for no risk, no credit card required, free trial. You can sign up for a free trial at constantcontact and send up to 100 emails

at constantcontact.com slash profiting. Thanks for listening to this episode of Younger Profiting Podcast. If you listen, learn and profited from this episode, be sure to share it with your friends and family and drop us a five-star review on Apple. If you want more free trainings like this, be sure to sign up for that no risk, no credit card required, free trial at constantcontact.com slash profiting. On a shout out, my amazing and hardworking yap team, thank you for all you do on the scenes. If you guys like watching your podcast, you can find all of our episodes on YouTube,

including the replay of the Constant Contact webinar that I put on a couple of weeks ago. It was an hour long webinar. It had slides and visuals and more examples than what we went over in this audio podcast. So if you want the full webinar, you can also check out the replay on YouTube. and we'll stick that link in the show notes to make it super easy for you guys. Big shoutouts to my amazing and hardworking app team, thank you for all you do behind the scenes. This is your host, Halataha, aka the podcast princess, signing off. you