Young and Profiting with Hala Taha - Guy Kawasaki: Perfect Your Pitch | E185

Episode Date: August 29, 2022

If you take the time to refine your sales skills, you can improve the outcomes of your pitches!  No one knows how to nail a sales pitch like Guy Kawasaki. Guy is the chief evangelist at Canva who popularized secular evangelism in the late ‘80s and ‘90s. He is an author, spokesperson, and thought leader who gives over 50 speeches every year on topics like social media, enchantment, evangelism, innovation, and entrepreneurship.  He is also an entrepreneur; he co-founded Alltop in 2007 and Garage Technology Ventures in 2008.  In this episode of Young And Profiting podcast, Hala and Guy dive into how to properly evangelize a brand by carefully choosing to represent brands that align with your personal mission.  They talk about what makes a pitch great and the most common pitching mistakes. They discuss secular evangelism and what it means to evangelize a product. Guy also touches on why you should hire better than yourself, the value in quitting, his views on college, and ‘Guy’s Golden Touch.’  Topics Include: - The importance of knowing how to sell  - What is 80% of sales?  -What is a brand evangelist?  -Getting your foot in the door  -Why should you stay in college for as long as you can?  -Hiring better than yourself  -Intelligence vs. luck -Quitting on a good day  -The danger of slippery slope thinking  -What has Guy learned about making decisions?  -Guy’s advice on pitching  -The pillars of enchantment -Guy’s theory of a Karmic Scoreboard -Guy’s actionable advice for becoming more profitable  Guy Kawasaki is the chief evangelist of Canva. He popularized secular evangelism in the late ‘80s and ‘90s’ through his work at Apple. He was tasked with presenting Macintosh computers to software developers and encouraging them to work with Apple, which he accomplished through evangelism. Since then, his clients have included Nike, Gartner, Audi, Google, Microsoft, and Breitling as well as dozens of trade associations He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. His books are textbooks for prestigious academic institutions and have been named Wall Street Journal and New York Times bestsellers.  He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. In 2015, Guy was appointed to the board of trustees of the Wikimedia Foundation.  Sponsored By: Bambee - Visit bambee.com/profiting Resources Mentioned: Guy’s LinkedIn: https://www.linkedin.com/in/guykawasaki/  Guy’s website: https://guykawasaki.com/  Guy’s Twitter: https://twitter.com/GuyKawasaki  Guy’s Instagram: https://www.instagram.com/guykawasaki/  Guy’s Facebook: https://www.facebook.com/guy  Guy’s podcast, Remarkable People: https://guykawasaki.com/remarkable-people/  Guy’s books: https://guykawasaki.com/books/  Connect with Young and Profiting: Hala’s LinkedIn: https://www.linkedin.com/in/htaha/     Hala’s Instagram:https://www.instagram.com/yapwithhala/     Hala’s Twitter: https://twitter.com/yapwithhala  Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/  Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com-profiting. You can crush your fingers and all your toes during a data center migration. You can knock on wood, pluck a dozen four leaf clovers or look to your lucky stars for a successful office expansion.

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interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession or industry. There's no fluff on this podcast, and that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors. Our subject matter ranges from enhancing productivity,

had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button because you'll love it here at Young & Profiting Podcast. One thing we talk a lot about on the app is using sales and marketing techniques in every area of your life. Everyone is a salesperson and a marketer. No matter their profession, whether you're pitching a new product to a team of investors or trying to persuade your husband or wife to go on vacation, you need good sales and marketing skills to maximize

the chances of your desired outcome. One of the best people to talk about sales and marketing with is Guy Kawasaki. Guy is Canvas Chief Brand Evangelist and former Chief Evangelist at Apple and the author of 15 books. As a former revolutionary at Apple in the late 80s and 90s, Guy popularized the concept of secular evangelism in the technology sector, and his ideas behind the concept have spread like wildfire. In this episode Guy and I talk about the importance of knowing how to sell. He discusses his journey of how he went from schlepping jewelry to then working

closely with an icon like Steve Jobs at Apple to ultimately impacting millions on a daily basis through the art of evangelism. We learn the golden rules of evangelism, and lastly, Guy gives his best sales and marketing tips, and we learn how to make a great pitch and some common mistakes to avoid. If you want to learn how to market your product better and sharpen your marketing skills, stay tuned to this one. Hey, guys. Welcome to Young and Profiting Podcast.

Thank you for having me. It is such an honor to have you on the show. It seems like I hear your name all the time. You are also rocking the podcasting space. You are a host of the remarkable people podcast. You're also a very in-demand keynote speaker, the author of 15 books, and as for your day job, you are currently the chief evangelist of Canva, which I love that software. And previously, you're also the chief evangelist at Apple, and you're well-known for helping

Apple become a household name. In fact, you are known to have popularized secular evangelism during your time at Apple. And so I feel like Apple is a great place to start this conversation when it comes to your journey. Far away. Yeah, it was a long time ago, but it's super relevant still. And I think lots of great lessons. And from my understanding, you had no technical background before you worked at Apple. You had a degree in psychology. You were a law school drop-out and your former college roommate actually got you the job. And this was pre-apple that we know today. So 1983, the year before McIntosh came out and changed the world, and you were getting

your MBA, you worked at a jewelry factory, and you said what you learned at the jewelry factory actually translated to your new job at Apple. So I thought that was really interesting. I always talk about skill stacking. So take us back to your 20 year old Kawasaki days right before you landed your job at Apple. What were you like? How did you get your foot in the door?

And how did your experience in sales translate to your job at Apple? So I worked for jewelry manufacturer in downtown Los Angeles. And this manufacturer sold two retailers, Tiffany, Tivel, Billy Banks in Biddle, those kinds of high end jewelry store. And the jewelry businesses hand-to-hand combat manufacturer

and retailer in terms of selling. So it's not at all like today's idea of selling where, let's test the blue line versus the red line to see if it increases click through or let's see if this background influences click through nothing like that. This was open up a suitcase of samples and pray for an order. That's what it was like. And from that experience, I truly learned how to sell and that selling skill because it was necessary. Either sold or you died. So that translated into evangelism and has helped me the rest of my career. Now, you have many entrepreneurs listening to

this and let me just cut to the chase here as an entrepreneur. There are only two important functions making it and selling it. And so if you're the engineer, you've got to make it. And if you're the salesperson, marketing person, evangelist, social media person, it's all about selling. And so the greatest example ever of this is was and jobs. So jobs couldn't design the motherboard and couldn't design the computer. And was couldn't sell. So it worked out perfectly. Laws could design and jobs could sell. And that's the genesis of Apple. So if you're not you're not you're not listening to this. You just need to understand that you fundamentally need two people.

Um, one to sell and one to make. And the rest is the rest is extra. I love that. I always say that sales skills is such an important job. And for me, I remember I worked like 10 or 12 different jobs in retail working at every store in the mall. And back then I was making minimum wage, but that's translated into millions 10 years later as I'm using the same skills as an entrepreneur because my main job to your point is selling whether I'm planting sponsorships or selling social media to my clients. You've got to sell as an entrepreneur because my main job to your point is selling, whether I'm planning sponsorships or selling social media to my clients, you've got to sell as an entrepreneur. So I'd love to hear about what were some of the key lessons you learned in terms of building

trust and making sales at your time, either at Apple or the jewelry factory, like what are your biggest like sales tips? Well, one of the things that I learned at Apple and in the jury business is that fundamentally, well, I call it guys golden touch. So guys golden touch is not whatever I touch turns to gold. I wish that was true. A guy's golden touch is whatever is gold guy touches. And by that, I mean, the key to sales and evangelism is that you're selling and evangelize something good because it's selling and evangelize something

good because it's easy to evangelize and sell something good. It's hard to evangelize and sell shit. So guess what? Don't affiliate with shit. Duh! Now, that is a duh, but you'd be amazed at how many people don't understand that. So that's, I would say, 80% of sales have a great product. Yeah.

And so when you got an Apple, what was your actual job title? My actual job title was Software Evangelist. So my job was to convince companies to write software for Macintosh. And now you have to understand that evangelism comes from a Greek word, meaning bringing the good news. So I was in the position of bringing the good news to developers that Macintosh was a new platform, new kind of reach to a different kind of customer.

It prevented you from having overdependence on IBM software, IBM market. And finally, for the engineer, it offered the kind of richness and development environment that you could write the kind of software that you always wanted to write. So this was good news for a company. It was new customers in new markets with cool potential for graphics. That was the good news of Macintosh in the developer sense.

In the consumer sense, the good news of Apple was democratizing personal computing. The people who could not have used the computer because of the user interface challenges before could now use a Macintosh. And today I'm chief evangelist of Canva and it's the same thing. Canva has democratized design. So now you don't have to be an expert in Photoshop or have a graphic designer in your company or in your group or be a graphic designer in your company or in your group or be a graphic designer. Now you can create your own beautiful graphics. Yeah. So I read your book called Wise Guy and you had a lot of lessons in there that I really liked and one of them was just getting a door, right?

And you rose up the ranks in Apple. I think you ended up directly working with Steve Jobs. And obviously you didn't start out that way. And so I'd love to hear your advice because I've so many young professionals trying to get their big breaks. They're looking for their dream job. And they don't realize that it starts with maybe the internship and you work your ass off until you get your dream job. I think very few people initially get their dream job. Frankly, I'd make the case that when you're fresh out of college or in that bracket, you don't want what your dream job is. You don't have enough data to judge. So, particularly for this generation, your generation, over the course of your career, you'll probably have 10 or 15 jobs. So, you know, you shouldn't exactly sweat that you don't like the first two or three because there's

12 more to come. And it's different in my age bracket and older, you know, if you went to work for IBM in the 70s or the 80s, you expected to retire or die at IBM or HP. And that's just not true for your generation. So I am proof of, well, for one thing, there's, okay, several pieces of wisdom. So piece of wisdom number one is it does not matter how you get in. So I got in because of nepotism. I got in because of my college roommate.

Other than that, I had very few qualifications, arguably, I may not have any qualifications. So I got in because of nepotism. But now, the important thing to know about nepotism or however you got in is that it's not how you get in. It's what you do once you get in. Because a day after I started an apple, nobody gave a shit that I worked for this guy or that I went to college with this guy.

At that point, it was you either are productive and useful and valuable or you're not. It doesn't matter. And now that can work both ways, right? So if you have no background like me and you get in and you prove you're valuable, nobody cares that you didn't have a background. The flip side is also true. So you could have the most amazing pedigree, Harvard MBA, Yale undergraduate, summer internship at Goldman Sachs.

You work for McKinsey for a year. So you got this perfect, perfect background, but then you started a company and you are useless. Well, guess what? Nobody cares that you work for McKinsey or Goldman Sachs or you went to Harvard or Yale. You are just useless. And so that's a very important lesson.

It doesn't matter how you got in, It matters what you do once you got in. I love that advice. And while we're on advice for like the younger bracket of my audience, I heard you once say, and I wasn't planning on bringing this up, but I feel like it's very relevant. You were saying that people should stay in college as long as they can. You said, it was pretty funny. You were like, try to stay five years, not four years if you can't. I'd love for you to touch on that a little. So of course, this does not apply to my children, but I think that college is one of the last times in your life where you are truly free. Your biggest problem is your chemistry midterm or your English paper that's due.

And so, this is the last time that those things are seeming big challenges and crises. For the rest of your life, you're going to be worried about making money, paying off student loans, finding a lifelong partner, God help you when you have kids, then you completely lose control of your life. And so, you should enjoy college as long as you can. And with hindsight, I graduated in three and a half years because, you know, I'm an Asian American, so I was like overly driven to graduate fast. And I didn't take advantage of things. So I could have gone to an overseas campus. The school that I went to had overseas in London and Brazil and Japan and you know, you name it, they had an overseas campus. But no, I was the dumbass who wanted to graduate as

fast as possible. I wish I had gone to an overseas campus. Well, the biggest regrets when people are dying are the things that they didn't do, but you turned out okay, guys. I think it's okay. I've overcome that. So let's turn it on the flip side. You've worked at Apple, guys, I think it's okay. I've overcome that. So let's turn it on the flip side. You've worked at Apple, you've worked at Canva. What are some of the biggest lessons that you've learned along the way when it comes to managing a team, employer recruitment, employer retention? I think maybe the most important lesson that I've learned

in this regard is that you should hire people who are better than you at what they do. So if you look around the room, let's say you're in a management position or let's say you're the CEO and the founder, you should look around the room and say, you know what? That woman is better at marketing than I am. That other woman is better at finance than I am. That man is better than I am at engineering.

And so everybody in that room should be better than you at what you do. So the biggest lesson that I learned in employee recruitment and retention and optimization really is to hire better than yourself. That it should be a source of pride that when you look around the room, the people you've hired are better at the function than you could ever be. As we said in the Macintosh division, A players higher A players, B players higher C players, C players higher D players,

I subsequently modified that so that A players higher A plus players. And this takes some self confidence. If you look around the room and everybody in the room, does their job better than you could ever, then you're the CEO, you might think, oh my God, I'm supposed to be the big dog and I'm not. Well, I think the ultimate confirmation of you being

the big dog is you're big enough to hire people who are better than you. I love that advice and it's so true. You do need confidence for that. Some people are too cocky to do that, but that's not how you get ahead. So speaking of bosses, I heard you on another show. I do a lot of research for this show.

And you talked about the hardest bosses and teachers being the best bosses. You mentioned Steve Jobs being your hardest boss, which I just think it's so cool you got to work with him. And then also your English teacher in high school was your hardest boss, but you didn't say what they taught you. So I want to know what they taught you. Well, my English teacher taught me about grammar and writing, no question. And grammar seems to be less and less important these days. But in those days, he just drilled it into

us. So I learned about writing, the rigors of writing. From Steve Jobs, oh my. So I learned about writing the rigors of writing from Steve Jobs. Oh my God, I learned so much. I mean, I learned that you can't ask your current customers how to innovate because all they want is better, faster, cheaper. I learned that A players hire A players or even better A plus players. I learned that if people believe in what you believe in, they will go through all sorts of lengths to help you. That's evangelism. And I also learned some stuff from Steve Jobs in a sense of what not to do,

because he was extremely demanding even scary to work for. It's not clear to me that that's necessary to succeed. Interesting, I love that. And so, like I said, I've been listening to a lot of interviews. So Jordan Harbinger is actually my mentor and one of my closest friends. And you guys were having a conversation about luck.

And you guys got down this rabbit hole about how Steve Jobs, Jeff Bezos, Mark Zuckerberg, Elon Musk. They had a lot of luck with their journey. And you were arguing that they're smart, but they're not that much different than everybody else. And so I couldn't tell this was motivating or like depressing because on one side, it's a good thing that we all could potentially achieve that kind of greatness. I don't know if I exactly said that Jeff Bezos, Steve Jobs and Elon Musk are not any smarter

than any of us. The person I owe no best is Steve Jobs and he's on a different plane of intelligence. Okay, let's concede that. Having said that, if you gave me a choice of, here's a lucky CEO and here's a smart one. I probably would pick the lucky one based on what I know today. And now when you have a Steve Jobs who is both lucky and smart and could actually influence both sides. So if you're smart, you may influence your luck because you'll be in the right place at the right time.

And if you're lucky, then you'll seem smart. It's not exactly a either or you can be both and arguably those people are both. My point was that it's not just about you. There are plenty of smart people in the world and some of them have just been unlucky. Some of them have picked the wrong thing. Some have been in the wrong place at the wrong time, etc. So if you start believing that you are God's given gift to entrepreneurship and you're going down a bad path, you should be humble enough to understand that it takes

a lot of things to be successful. One of which is luck. Yes. And I'm sorry if I misconstrued your words. It wasn't my intention. It wasn't my intention. I wanted you to go to tell us that. And just getting to know that I was getting to know that I was just getting to know that I was just getting to know that I was just getting to know that I was just getting to know that I was just getting to know that I was just

getting to know that I was just getting to know that I was just getting to know that I was just getting to know that I was just getting to know that I was just getting to know that I was just getting to know that I was just You have to stand by the side of the river a long time before the rogues duck will fly into your mouth. It was just to say you can't just depend on luck you have to go make the luck happen and you have to be in the game. So if you're an entrepreneur well if you truly believe in luck too much you may believe that you don't even have to be an entrepreneur that someday. I don't know what fortune will smile upon you and butter being butter bang,

you're presented with the next apple, that's not gonna happen. You have to go start the apple, you have to go fail a few times. And that's just the way it works. If it was easy to be an entrepreneur, believe me, more people would be one. Yeah, I totally agree. So let's talk about quitting. So another life lesson that you often talk about is quitting. You quit law school, I think just a couple weeks in,

and I agree the times that I've quit something in my life were some of the best decisions in my life because it opened up the opportunity to do something different and sometimes you've got a lack of good to get something great. And it actually reminded me of something, I interviewed this guy Colin O'Brady yesterday. He's this like endurance athlete. He's crossed over Antarctica, unassisted. He's rode through Drake's passage, which has claimed the lives of like 20,000 sailors. And he told me something that like really imprinted on me. And it was that life is a scale of

one to 10. So 10s are like the biggest milestones in your life, crushing it with some sort of accomplishment, having a baby, ones as like going bankrupt, getting divorced, all those bad things. And people tend to stay at five. You know what I mean? They're comfortable. Every day is just five, five, five. Because they're worried about hitting a one or a two.

And they never get a nine or a 10 because they're just about hitting a one or a two. And they never get a nine or a 10, because they're just staying at five. And so I feel like that is very relevant to taking a chance to doing something like quitting because people are just so afraid of failing. So I'd love to hear your perspective on quitting and why it's not failing and just your thoughts on that. So several thoughts, some of which may conflict.

First of all, quitting takes courage. I don't know about you, but for me, it took a lot of courage to quit because I was in such this Asian American path of going to this prestigious school, then going to law school, and you know, it was all planned out being Dr. Lawyer or dentist, right? So getting off that track and basically wasting the efforts of 2,000 years of my family took some courage. Now, I interviewed Angela Duckworth and she had a very interesting take on quitting, which is she says you can quit, but you should quit when it's a good day. So let's say, I'll take an example. Let's say that you are taking the violin

and you're not allowed to quit because you are not progressing on violin. You can quit if you're doing well with violin and you just decide that you don't like it. That's okay. But quitting before you even get to that point is not okay. It's a very interesting perspective on quitting. That's easy for her to say. And me to say I'm not necessarily to do. But anyway, so that's an interesting thing about quitting. You have to quit in the right way for the right reason at the right time. That is interesting. I also think that, well, let's see, I quit that law school. I have no regret about that. I think the concept of a slippery slope is vastly overrated.

So you can make the case, oh, guy, you quit law school. So now you're a quitter. You're not gonna be successful for the rest of your life. You're just gonna be a bum because you quit law school. What didn't exactly work out that way? And I think if you look at many things, the referral to the slippery slope is vastly, vastly overblown.

That if you require background checks to buy an A or 15, next thing you know, you're going to be taking away my guns. That's a slippery slope fear, right? But it ain't true. I mean, so you need to be aware of being too afraid of the slippery slope. Now if you quit three or four things in a row, you probably should be worried about the slope. You know, you are going down that slope,

but quitting one thing, I don't think so. And now a quick break from our sponsors. Young and profitors, do you have a brilliant business idea but you don't know how to move forward with it? Going into debt for a four year degree isn't the only path to success. Instead, learn everything you need to know about running a business for free by listening to the Millionaire University podcast. The Millionaire University podcast is a show that's changing the game for aspiring entrepreneurs. Hosted by Justin and Tara Williams, it's the ultimate resource for those who want to run a successful business and graduate rich, not broke.

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And the best part, they offer a money back guarantee. If your dog's tail isn't wagging within 30 days, they'll refund your first order. No fillers, no nonsense, just nom nom. Go right now for 50% off your no risk 2 week trial at trinom.com-shap. That's trinom.nom.com-shap for 50% off try num dot com slash app. I think in your case, you quit, but it's not like you decided you weren't going to work or like keep on hustling and trying to make it. You found something that you enjoyed more.

So I totally agree there. I would say my observation is most people stay too long rather than quit too early. But I got to give you a huge caveat with that. But I also have come to believe that the concept that the grass is always greener is not true. And that sometimes you should fertilize and water the grass you're standing on. Not try to find greener grass. Are you alluding to you leaving Apple, by any chance? Exactly.

Talk to us about that. Well, I left Apple twice actually, once because I wanted to start a company. But actually, both times because I wanted to start a company. But, you know, let's be honest, when you leave a company to start another company, you can talk about all the romance of entrepreneurship and you wanted to dent the universe and blah, blah, blah, blah, blah. But it fundamentally, at some level, it means that you are not happy or you don't believe in where you are. I mean, there's got to be some piece of your decision that is tied to that. It cannot purely be all this amazing upside.

And so, listen, if you had told me when I quit in 87 and 97 that Apple would become a two trillion dollar company, I would have told you, you are on hard drugs. Like hard illegal drugs. There is no way. The first time I quit Apple, it's not clear that Apple would have survived. So who knows? Who knows? So sometimes you should just stick with it. Now, just might not play well with your generation, who I just said is going to have 12 to 15 jobs over their career. But at least my experience, I know people who had a great one or two years at Salesforce

and left because at that point Salesforce was already large, publicly traded. They weren't handing out big options anymore. It was hard to see how they're gonna make millions and millions of dollars and rise into this large organization. Well, it's too early to really assess that decision because I left Apple in 97 and it didn't become a trillion dollar company to, I don't know, 2017 because I left Apple in 97 and it didn't become

a trillion dollar company to, I don't know, 2017 or whatever it was, right? So it took 20 years. Now, you might say, well, who wants to work for the same company for 20 years? But that's dependent on what you're doing and how you're growing, not necessarily. Just going to the same parking space for 20 years.

So this interview is filled with inherent conflicts that I just want people to realize was listening that, yes, I am conflicting myself. I know I'm conflicting myself, but you have to understand that that is how life goes. Yeah, it's not black and white. It's not black and white. And I am just one data point with entrepreneurs, in particular, give you a classic entrepreneur, you'll think that one theory says, you

take your shot and then you pivot quickly. Another says, no matter what the negativity and naysaying is about your product. If you believe you stick through it, you stick with it, and you pop out the other side. Those are two completely different things, right? Pivot or gridded out. Both have worked. So it kind of depends on, well, what's the last podcast I listen to? Exactly. Who is the last person I talked to about this? Exactly. I love it. But you know what? There's many paths to success. Like you said, people succeed one way or another, and you succeeded even though you've made decisions

that maybe you kind of regret, but at the end of the day, maybe that wasn't your path. Let's talk about some of these decisions, because you quit Apple twice, then Steve Jobs, I think, asked you back a third time. You said, no, you almost got to be the CEO of Yahoo. Well, that's an overstatement. I was asked to interview, let's take the worst case.

Let's say I got asked to interview and I was offered the job. So I could have been yes. You could have been this CEO of Yahoo. And I guess that was before Yahoo was Yahoo, right? Well, yeah. So that, you know, right there, that's $2 billion. Those are billion dollar decisions. Yes.

Have you learned anything about decision making? Do you feel like you've gotten better at it? Or do you just feel like, again, it's this luck idea of luck? Well, who among us doesn't think they're getting better at decision making, but let's just say we're not all right. So I don't know. Listen, I turned down this opportunity with Yahoo. I quit Apple twice.

I turn Steve Jobs down for another offer. So there's four right there, right? So that would be roughly, I'd say, two and a half billion dollars total. And you know, two and a half billion here, two and a half billion there, that adds up to real money after a while. So on the other hand, a lot of it is positioning and branding often in your own mind. So in my mind, the way I explain myself is, okay, so I worked at Apple and Canva. Oh, who's going to say you're a failure?

I mean, Apple and Canva, I mean, that's, that's two very good acts, right? I mean, I think you are far from a failure. You are very successful. And Canva is like becoming this huge company. I mean, you really found a unicorn. You do know how to pick them. Well, okay. Let's discuss that.

Okay. Okay, because it's very important that I think entrepreneurs truly understand what goes on. So I started with Apple because of Nepotism, right? Okay. Then I left Apple, I started a company, I went back, I started another company, those two companies you would not have heard of because they were moderate, if successful at all. As a venture capitalist, I probably put down, I don't know, 15 bets or something. So if you just looked at the numbers,

if you just were a numerical geek, you'd say, okay, guys, so you have Apple and Canva, and you have 15 failures. So guys, two for 17. So that's one way of looking at it. The way I look at it is, I may be two for 17, but look at the two. Look at the two and you're everybody knows that you are.

You're a list of the popular five. You're being way too modest. So you're in 15 bucks. Come on. No, no, no, well, you know, but listen, I'm not a true you and air. I'm not a billionaire. I'm just like I'm a surfer.

I just like the like the surf and podcast. That's what I do. I surf and podcast. That's my I have decided that you know, my podcast, I'm on a mission to make people remarkable with my podcast. And it's not because of my wisdom. It's the wisdom of people I interview such as if you're an entrepreneur, I have interviewed Steve Wasney. I've interviewed the CEO of Puparee, which is a great story. Don't laugh at that story. Susie Batis, a fray farm, the most pumpkins, hint to water. So I have a lot of different kinds of entrepreneurs

in my podcast, and I think my podcast is actually over the course of my lifetime. I've been an evangelist, I've been an investor, I've been an advisor, you know, whatever, et cetera, et cetera. The best work I've ever done is my podcast without question. It's also at least appreciated. I might be able to help you there. Yeah.

I have to say, my client, Marshall Goldsmith, went on your podcast and we were planning to put out a podcast and you were so good at the podcast that he literally came to me in a meeting and he was like, Hala, I don't think I wanna do this podcast anymore. And I was like, why? Marshall, you were so excited about it. And he's like, I went on this guy's podcast,

Guy Kawasaki, and he was so good and it's so prepared. And this is just way too much work. I could not be doing this that Hala, and I was like, all right, we'll switch gears, whatever you want, Marshall. This is a great story. So of course, I've been on the other side of this discussion, right?

So one day I get an email from Marshall Goldsmith and I hope people out there understand who Marshall Goldsmith is. He's like the living Peter Drucker, of course. They may not know who Peter Drucker is, but so Marshall Goldsmith is arguably the best executive coach in the world. Maybe ever.

And so he says when this email says guy, you change my life. And I said, is this spam? So he says, give me a call to schedule a time. So I call him and it's really him. And he says, you know, guy, he tells me this story that he was on my podcast. And he listened to it. It is so well done. and I was so well prepared. He just doesn't want to do it anymore.

He told me, God, you changed my life. You made my life better because I was going to try this and it's too much work and it's too hard. I don't want to do it anymore. And so that is like one of the greatest forms of praise. I've ever had. How funny is it that it's all coming full circle and then I'm the one behind it.

It's so funny. That's true. I lost you. And then I'm the one behind it. It's so funny. That's true. I lost you a client, I'm sorry. No, we're doing all his social. That's all good. Okay, okay. I have a question for you. Sure.

Because I've been on the other side of this conversation in a 175 times, okay? Okay. So are you just so smart that you have remembered these details to ask me these questions or do you have notes in front of you? Oh, well, I have a teleprompter. Okay. So you're looking at the notes? I can flip back and forth and usually when I say the question in the very beginning when I do the intro, I'm reading it because I don't want to butcher it. Okay. But then as we're going along, I'll peek at it, I'll read it, and then I'll flash it back down so that I just have my notes and very, very well

prepared. So I have a little teleprompter and I just flip back and forth. Well, listen, I've been on many of these interviews and nobody, seriously, okay, no bullshit. I've never seen an interviewer who makes better eye contact and yet seemingly has all these facts memorized. Thank you. Never. So that's why I asked you how you did it because I was all set for you to tell me no guy. I did all my research and it's all up here. Well, a lot of it is.

A lot of the conversation has been all up here and a lot of the conversation like I'm just flipping through and being like, oh yeah, I wanted to ask about that. And I don't have time to read it all, but I just see like little bits of it. You know, part of the confidence is just writing it all out and preparing. So I hope that you don't edit this part of the conversation out, but I want all you people listening to this podcast that Hala is a fantastic interviewer. And I say that and I consider myself a fantastic interviewer. Thank you.

That's so sweet. Thank you so much. That's so nice. I won't cut it out because there's whatever I prepared. I always tell everybody you got to prepare, man. I go on interviews and you know what they do to me sometimes. I hop on, how do you pronounce your name? Yeah. I'm like, oh, you say you haven't listened to one episode, why am I on here? I have a theory. We're going down a deep hole right now. So,

here we are. I have a theory that I like to start my podcast with a question that sets the interviewer back in the sense like holy shit guy really read the entire book. Me too. He's not asking a question from the intro or chapter one. He's asking a question from the middle of the book or he's asking a question that God he watched some YouTube video like 10 years ago that I did. He, this is not just somebody stuck the Wikipedia entry in front of him. It's that, okay, go ask, you know, Jane, good, all these questions. 100%. Yeah. I do that too.

I'll make sure that I say something just so that they feel comfortable. Like, okay, this is going to be a good interview because she actually, like, knows these little details. Yeah. I didn't just read your Wikipedia page. Yeah. Ha, ha, ha, ha, ha. All right, so let's get back to the actionable advice

for these young and profiting podcast listeners. Well, but that's actionable, all I mean, the lesson here is 99.9% of the people, whether it's podcasting or entrepreneurship or whatever, don't freaking prepare. Yeah. They think they're just a very good example of this is pitching your company. So most entrepreneurs believe that their natural communicators, they're going to rise to the top, they're going to rise to the occasion, and they're going to just pitch from their

heart so it's going to work out right because they're natural. And that's total unequivocal bullshit. And so you need to prepare. I want to stick on this. Yeah, so if Steve Jobs, if Steve Jobs used to prepare for weeks for a keynote and if Steve Jobs needs to prepare for weeks, guess what? You are not Steve Jobs, not you. How are you? Listening. You are not Steve Jobs. So, Steve Jobs needed weeks. You probably need months. And I have to say, having a good pitch skills, being able to demo your product, this is Stokey. I have a funny story too. So, when I was first starting YAP Media, I was just, I had my podcast two years into it, grew this brand, people were asking me to be their client,

I kept pushing it away, and then finally, it was like, fine, I'll give this a shot, I had volunteers and interns, and I was like, I'll hire them, right? I remember, I had a billionaire that was interested in my services, his name is Jason Waller, still my client, and I had no website, I had no logo, I wasn't even incorporated, I had no trademark, nothing. All I had was my PowerPoint presentation skills.

And I was a good presenter, and I did it for myself already. And so I went in, I gave a pitch, and I closed, like my first deal was a $30,000 monthly retainer from a freaking PowerPoint presentation that I just designed really nicely. And so it just goes to show you like if you can pitch and demo, you can make so much out of literally nothing. Well, especially now if you use canvas, at a PowerPoint, you've gotten a 50,000 retainer. I did use canvac. I've been a user of canvac

for like, I've been like, I don't know how they're not sponsoring yet. I've been using Canva for like five years. I work for them, they don't sponsor me. Ha, ha, ha. I literally made my presentation on Canva. Oh great, but you know, the lesson there is, but you prepared obviously, right? That's number one. I was preparing my whole lot.

It's like you prepare, like preparing with so many different things, like presenting at HP, presenting at Disney, presenting in my MBA. It was just like many, many experiences that led up to that moment that changed my life. Yep, and so the lesson there is you gotta show up and you gotta be greedy. As I said before, standing by the side of the river,

the roast duck is not gonna fly in your mouth. Yeah, but I wanna hear more advice about your pitching skills because I know that you talk about it a lot with evangelism. So like, what should we do? How should we prepare for a demo? Like, what do we need to know? Okay, so first of all, I think the key to a pitch

is the preparation and the preparation for an entrepreneur, let's say you're pitching to a venture capital firm. So you have better know who's in that room, where they came from, what school did they go to, what are their interests, what are they invested in, what boards are they on, everything like that, you're looking for hooks that, oh, we both went to Stanford. We both like to surf.

You're on the bar of copper and I love copper, as my CRM solution, you're looking for hooks to differentiate yourself from the other dumbasses that came in at eight, nine, 10, one, two, and three. You're the four o'clock appointment, right? So everybody said we have patent pending curve jumping paradigm shifting way to dent the universe. We're going to provide you with unbelievable shareholder returns while enabling our employees to self-actualize their life goals or exceeding the expectations of our customers.

Every entrepreneur says that nobody says I'm a dumbass who's lazy, okay? So you have to find hooks and the hooks are linked in his God's gift to pitching. Basically, if you don't study LinkedIn before a pitch, something is wrong with you. You're an idiot. It was like, have a sign on your head that says, I am clueless. So that's the preparation.

I think initial concept is, you can never be too brief. I've never sat in a presentation or a pitch and said, this was too short. It was too succinct. Something is wrong. I have never ever said that and I've said it thousands of pitches. So I eat, there's the guy call of sake 1020 or 30 rule, which is 10 slides in 20 minutes 30 point font minimum. So that's a good sort of foundation or framework. The other metaphor that I would love for entrepreneurs to understand is think of yourself as an airplane or a pilot in an airplane.

And at two ends of the spectrum in airplanes, there is the 787 Air Airbus A380 at one end. And at the other end, there's the F-15, there's the, you know, the F-18, the whatever. And so the A380 and the 787, they have two miles of runway and they go rumbling now, bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo-bo Everybody says how to help and half a million pounds ever exceed, but you know, it's a miracle that those planes take off. At the other end, you're on an aircraft carrier, you get in this plane, you have 150 meters to get off the flight deck, or you fall in the water and you die. And I think most entrepreneurs think they are piloting a 787. So they come into this picture and they say, well, let me tell you my life story. My great grandfather came over on the Mayflower and he landed in New Canaan connected and then he started a horseshoe business and he went and like, and then, and then, okay, finally

so, you know, then they made it rich. So they endowed a fellowship at Yale and I got into Yale and the first summer I worked at Goldman Sachs and then I got an at Harvard MBA, and I started at HP in the internship program, and then I took Windows classes, and finally I decided to start a company. Okay, that's the Airbus A380. The F18 pilot has got to get off the deck, and you should be an F18 pilot. So in the first 30 seconds, everybody in that room should understand what you do. I have sat in so many pitches where they're talking about their whole family heritage, their education, their strategy,

the size of the internet. Oh, the internet's going to be big. You know that, right? So let me explain how big the internet will be. Then this is right now. And so there this Airbus A380 trying to get down this two mile runway. and I'm sitting there I'm thinking is this hardware? Is this software? Is this e-commerce? Is this social networking? Is this AI? What the hell do they do?

And so I think the most important lessons are be brief, prepare and get your ass off the tarmac as fast as you can. Thirty seconds into it they should. This is a software company. This is a cloud-based software company. What does Canva do? It democratizes designs so you don't need Photoshop. There I said it, five seconds. I love that in practice, right?

I'll hop on Discovery calls. I know they can't afford my services and I'll just do it to practice, right? Practice your pitch. Hold tight, everyone. Let's take a quick break and hear from our sponsors. Hear that sound, young and profitors? You should know that sound by now,

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Get unlimited access to every class and right now as the app listener, you can get 15% off when you go to masterclass.com-profiting. That's masterclass.com-profiting for 15% off an annual membership. Masterclass.com-profiting. How about who we should pitch to? So there's the right people and the wrong people and some of them are really uphill battles, so I'd love to hear that. Well, you may not agree with this piece of advice, but I think that when you're starting out, you should pitch to anybody who'll listen.

I don't think you can be proud. Now, of course, you know, we'd all like to pitch to John Doar or the general partner, the big cheese, it's koia or Kleiner Perkins or whoever, right? We'd love to pitch to Elon Musk, we'd love to pitch to Tim Cook, et cetera, et cetera. But I'm telling you, when you start off, you should just pitch to anybody who'll listen. And it's for the reason that you mentioned that, you know, yeah, you may be starting with the summer intern who's not going to make a decision to write you a check for five million bucks, but 20 summer interns later, you will be meeting

with a partner at that point. It's too late. You need to have had 25 rejections and 25 practice sessions to be ready for this great meeting. And you have to pay the price. Yeah. So what about like more generally though, like and when it comes to evangelism and trying to market a product, yeah, you don't want to market a product to people who just don't believe in it. You want to go agnostic? I want to hear those lessons from you. So I would say that here we go with some sort of conflicting advice. On the one hand, I would say that you should pitch even a product to anybody who will listen.

It's good practice and you may never know. You may think that this person is not qualified, but this is a summer intern or secretary administrative aid customer service manager, whatever, near not the decision maker. But guess what? The decision maker is listening to this person because this person really does the work. Or this person you're pitching to, spouse is a decision maker at another company.

You just never know. So I'm really into indiscriminate pitches. I think it's also humbling that you should not think that you are so freaking important that unless you are talking to the CXO, this company is not worthy of your time. Like frankly, you're bullshit, you're full of shit. Anyway, so that's one thing. Now, on the other hand, as you say, you could be wasting a lot of time doing what I'm saying.

And I freely admit that. But I would say that, yes, go for it. Go do your qualification and figure out who the decision maker, et cetera, et cetera is. Yes. And again, LinkedIn is your greatest weapon in this. But if you said, okay, guy, should you pitch too much or too little, should you evangelize too much or too little, I would say too much. Air on the side of doing too much. And this is completely in the face of the concept of select a few targets, know them well, get just the most highly qualified specific user rifle.

I'm telling you, use a shotgun. Yeah, I mean, this goes back to a lot of the things that we've been touting today, like expanding your luck, showing up, getting practice, preparing, right? It's just all those things combined because you never know who you pitched to, like what that will end up being or who will end up being in 20 years even. Okay, I'll tell you a great story that you as a podcaster will truly appreciate. Sure. So do you know who Angela Duckworth is? Yes. A Carthor award winner, you know,

grit, right? Yes. Okay, big deal. Maybe she's your client. Not my client, but probably will be on my podcast soon. Okay. So, who among us as a podcaster would not want to have Angela Duckworth?

Nobody. Nobody. Nobody in the right mind. Maybe Jorogun on the one. But anyway, so I want Angela Duckworth, right? So I don't know her. So I send an email to whatever info at Angela Duckworth.com. No response. Weeks go by and I default to yes. I kind of say I like I really didn't know exactly

what I was getting into today, but I default to yes. If you think that I did all the research and you had Marshall Goldsmith and you know, how many followers are you? The most influential person on LinkedIn and all and that's why I said, yes, you can believe that. God bless you, but that's not the truth. The truth is I default to yes. So I default to yes. And one day I'm on this podcast as a guest. And the person starts off by saying, yeah, so, you know, hi, my name is whatever Trixie Smith. And I live in, I don't know, mobile Alabama. And I am a freshman in high school. Oh, why? And so we're going to talk about whatever innovation, right? And I was sitting there saying, God, you are such a dumbass. Like, why did you accept to waste an hour of your life on a podcast with a 14 year old person from Alabama, not that I have anything

against Alabama, but you know, and she probably has five subscribers to her podcast, mom and dad, aunt, uncle, and younger brother, okay. But low and behold, man, she asks great questions. And then at the end of this podcast, I say to her, who else have you had on your podcast? Because I'm thinking who else was dumb enough to say? That's right. And she said, oh, two weeks ago, I had Angela Duckworth and my freaking jaw is on the ground. I said, you had Angela Duckworth.

How did you get Angela Duckworth? Well, Angela Duckworth really likes to help young women succeed. So I as a young woman reached out to her, she said yes. I said okay, I said so how about this? Will you ask Angela Duckworth to be on my podcast? She says yes. So she 14-year-old girl in like I said, mobile Alabama with over the moon podcast, she writes to Angela Duckworth, she sees me and low and behold Angela Duckworth answers and oneMe, and low and behold, Angela Duckworth answers. And one thing leads to another, and I get Angela Duckworth on my podcast. Amazing.

So that's people might think, oh, guy, everybody knows who you are, your big deal, blah, blah, blah. So that's how you even Angela Duckworth will be thrilled to be on your podcast. You know, she's probably just checking info at Angela Duckworth.com every half an hour, looking for that invite. But the truth is, it was a 14-year-old podcaster from Mobile Alabama, with five subscribers who got me Angela Duckworth. Not that. Every entrepreneur should listen to that story and say, huh, what's the point? Point is, you never know.

You never know. For all you know, for all you know her, her grandfather was warned Buffett. Who knows, right? Exactly. Well, that's cool. I want to find out her name and help her. I can't remember. Now, I want to be like Angela Duckworth and help this girl. That's right. All right. So let's talk about enchantment before we go. I know we're wrapping up on time here, but I love this concept of like likability, first impressions, and making people like you more. So I'd love to hear your best advice and guidance when it comes to being more enchanting. Okay, so Enchantment, I think, has several pillars.

One is likability, because it's hard to be enchanted by someone you don't like. Let's face it, right? So there's likeability. There's also sort of competence that it's hard to like people who are incompetent bozos. That's the second leg. And the third thing is trustworthiness because you could like somebody. You could like some tick-tock influencer that doesn't mean you trust that tick-tock influencers. You could like Parasilton. That doesn't mean you trust that TikTok influencers. You could like Paris Hilton. That doesn't mean you trust Paris Hilton. So likability trust worthy and competence. Those are the three pillars of enchantment. And so this book enchantment is about how to increase all three of those things. As far as likability, I think a lot of it is just, well, this is written before the pandemic,

right? So I think a lot of likability is, what is your handshake like? Is it like wimpy, or are you trying to crush the person's hand, or is it in the middle? What is your smile like? Is it a grit your teeth, hold the pencil in your teeth kind of smile? Or is it a legitimate, happy, dushen smile? Are you showing crossfeet? You're too young to have crossfeet, hallabat. Are you showing close to you to young to have close with all of it are you showing your close feed or not because close feed is a very good indication of sincerity and smiling so it's those kinds of things and Third thing in like ability is are you accepting people for what they are or are you trying to change them? And so I think people can pick up when you know you like you can sense that this person thinks that I should be a

Democrat or I should be a Republican or I should be Something that I'm not it's hard to like people who don't accept you for what you are and I know that you say you Also should be aligned to a good cause. Yes, and I thought this is really interesting because you wrote the book in 2011 and in the last year I feel like every other conversation I have is like conscious business conscious leadership, right? Like everybody wants to talk about a lining purpose with a good cause and it seems more recent because I've been doing this for four or five years And now everyone's talking about that. So I'd love to hear your thoughts on why you think we should align ourselves to a good cause. And you obviously thought this for a long time. Well, just to be clear, I'm not saying you should align yourself with a good cause because

it's good marketing and good financial returns and good all. And that, although those of maybe true, don't get me wrong by products. Yeah. Yeah, it is a byproduct. And I just believe that there is a karmic scoreboard in the sky. And this karmic scoreboard is telling what you do with your life. And if you jack people around and screw them and you, you know, you like trashed the earth and all that,

it's being counted some place. Now, you can say, guy, you're so full shit, you know, like, like, do you have any scientific proof of this comic school board? Not at all. You can't prove God either, but I digress. But I'm just saying, you know, with something like this, why take a chance?

Why take a chance? I mean, you're only talking about your life, your reputation, and who knows, maybe your afterlife. So, you know, do you wanna be stuck in a 737 and a center seat in the smoking section, or you wanna be in Singapore Airlines or Emirates Airbus A380? It's up to you.

So, I just think it's good karma. Yeah, I love your default. Yes, I'm the same way, I just say yes. If you can help somebody if you have the time, why not? Even if you don't have the time. Yeah. Well, this has been such a great conversation. Guy, I always end my interviews with the same couple of questions. And then we do some fun stuff at the end of the year. So the first one is, what is a piece of actionable advice that my young

and profitors can do today to become more profiting tomorrow? You can learn how to truly empathize. That is, this goes beyond market research. So, market research is basically go and see. Go see how people live, go whatever. I would say if you want to do it even better, you go and be. Which means you go and be the person.

Like, let's say you're doing a study of customer service so you could go to the customer service center and you could see what happens on the call lines or you could actually put the headset on and be the customer service person or you could actually call into your company's customer service and be the customer empathy is a great skill and it'll just open your eyes to so many things. Oh my gosh, I love that advice. And what is your secret to profiting in life? And this doesn't have to be monetary. Profiting is whatever you believe it is. Listen to your wife. I'll say why? Because women are smarter than men. I truly do believe that. Like, if

you look at this world right now, men have screwed this world up from top to bottom for centuries. I think we should let women run the world. I mean, what a better place to stop the interview right then and there. And where can our listeners go to learn more about you and everything that you do? Well, if you truly want to see my best work, go to remarkablepeople.com. Just a word of caution here. Remarkable people is not guy spouting off about how to be remarkable. Remarkable people is guy getting people like Jane Goodall and Steve Woznik and Neil the Grass Tyson and Ariana Huffington and Christie Amagucci and I could

just go on and angel of duck worth on and on. I'm trying to get the wisdom from them into you. That's what I'm doing on remarkable people. I love it. Well, if you guys like my podcast, I think you're going to love guys. So make sure you check it out. We'll stick all of his links in the show notes and thank you so much for this amazing conversation. My pleasure and maybe I should have you on the podcast. I would love to be on the podcast. They call me the podcast princess. I built a media empire. I have 16 employees started it as a side hustle.

I'd love to be on your podcast. I know you're the podcast queen. Forget the princess. Oh, thank you. I'm not saying you're old. No, I know. I feel like I want the princess for a few years and then I'll the podcast queen. Forget the princess, though. Oh, thank you. I'm not saying you're old. No, I know. I feel like I want the princess for a few years, and then I'll graduate to queen. OK.

All righty. All the best to you. Take care. Thanks, Guy. Bye-bye. Well, Young and Profiters, that was truly another incredible episode of Young and Profiting podcast.

I have a feeling this one is going to be a yap classic. And as you guys know, I'm obsessed with human behavior. It is one of my favorite topics on the podcast. It's one of your favorite topics to listen to too I can tell by the download numbers. And I love talking to Guy Kawasaki about sales and marketing and evangelism. Brand evangelism is rooted in sales skills, and the best sales people have mastered the art of communication,

and being a good evangelist is all about understanding what makes a brand desirable, and then presenting that to the people who would benefit most from its product or service. But like Guy said, the best brand evangelist pick the best products to represent, and that's why it's super important to connect with your mission. It's much easier to market a And that's why it's super important to connect

with your mission. It's much easier to market a product that you're excited to introduce to people than a product that you don't like. And I love Guy's little phrase he mentioned, Guy's golden touch. People used to say that whatever guy touched turned to gold, but actually he just chooses to touch gold. He picks the best products to sell in. He doesn't affiliate with crappy products. In fact, he said that 80% of being successful in sales is just having a good product. So make sure you pick them well before you start selling.

And still, evangelizing a brand you like is only half the battle. You also have to deliver the information in a way that people will resonate with. So how many times have you received a call from a telemarketer who seems to be reading from a script? Too many times and it's not effective. The best sales people or brand evangelists are authentic. They're approachable, they're real, they genuinely care about bringing in the good news

of their product to their customers. And by the way, the best sales people and the best marketers, they prepare even Steve Jobs genius. He would prepare weeks for keynote, like Guy said. And guess what? Most of us are not as brilliant as Steve Jobs. So you need to prepare even more and you need to put in the reps and you need to eat and

breathe your pitch, whether it's a pitch about yourself or a pitch about your product. And like Guy said, he sat through thousands of pitches before and so many people have wasted his time by focusing on things that had nothing to do with their pitch by giving too much back story by not having their facts straight, by not having their storyline straight. And because of their poor presentations skills, they lost an opportunity and their ideas seemed less desirable. I've seen this over and over and over again. People have terrible presentation and communication skills.

You also need to remember who you're presenting to. Make sure you cater your presentation to the people that are in the room. Make sure you find out little tidbits of information that you can throw in to show that you did your prep work to show that you customized it for them and don't skip Corners young and profitors do your research Preparation both confidence and when you prepare you increase your chances of winning too many people things are gonna

Wing it in life. I hear this all the time. I wing it Yeah, I'm just gonna wing it. Yeah, right. You're gonna wing it. Yeah, right, you're going to wing it. Anybody who I hear that wings anything is a freaking loser. Okay. If you're going to wing something you're a loser who's lazy and doesn't prepare, I'm just going to call it outright. Wigging doesn't work. You could be the most talented person in the world and you're still not winging it. Beyonce doesn't go on stage and wing it even though she could right? I Could go on this podcast and wing it

But I would freaking never do that because I would never want to waste the time of the other person in the room I would never want to potentially deliver something less than perfect to my young and profiting listeners and have the possibility that this could be less than the best that I could deliver. Never wing anything. Practice your pitch, guys. Practice. And by the way, practice before you have a product, practice pitch yourself, practice pitching

your company's product. Get the practice because I promise, if you're 20 years old from now, 10 years from now, you're going to be so thankful you practiced your pitch no matter what it is you practice because all those things will stay with you and you'll be able to transfer that skill no matter what you're promoting in the future. I promise. So be brief, be concise, come with the energy. Don't be boring. Believe in yourself. Believe in your products and practice.

Pitch to anybody who will listen. And if you don't have a product or business, pitch yourself. All right. Good presentation skills can change your life. Good presentation skills changed my life. I don't even know how many times and leveled me up in life. I have to say it's one of the best skills you could have in life. Learning how to create PowerPoints beautifully, getting a design eye for how to create a good slide.

It sounds so basic, but it's literally one of the most powerful things you can do for yourself in business. Okay. Then being able to speak concisely and clearly and with confidence and not with ums and us and you know, and likes, that takes practice. I still, and not that great at it. I still am busting out likes and you know, you're never going to be perfect, but the more that you practice, the more you will eliminate the things that make you seem less desirable

and less smart, that make you seem less desirable and less smart, that make you less convincing. Presentation skills are one of the best skills you can have in life, no matter your age, profession, or industry. It is something you can take with you every day, and it will improve every single day of your life. I promise. So I hope this inspires you to level up your PowerPoint skills, to level up your presentation skills, to level up your presentation

skills, to practice your pitch no matter what that pitch is, to make up a pitch if you don't have one yet. And thanks so much, guys, for listening to another episode of Young and Profiting Podcast. If you enjoyed this conversation, if you learned something new, make sure to drop us a five-star review on your favorite podcast platform. Apple Podcast reviews mean the most. As always, thank you so much to my amazing app team. I couldn't do this without you. And without further ado, this is your host, Halataha, signing off. Are you looking for ways to be happier, healthier, more productive, and more creative?

I'm Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions the Happier with Gretchen Ruben podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me Elizabeth Kraft, TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time, energy, or money.

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