Young and Profiting with Hala Taha - Hala Taha: Creating a Media Empire and Globally Renowned Podcast with Hala Taha (Win Today Podcast)

Episode Date: August 26, 2022

Everyone has their own unique skillset acquired through various jobs, hobbies, and natural abilities. Are you interested in combining all of your talents to work a job or build a company that encompasses all that you have to offer? Stay tuned!  Hala went from working for free at HOT 97 to getting a 4.0 GPA in business school. Now, she’s combining those talents (and so many more!) to run a seven-figure company and host the #1 Education podcast across all platforms.  In this episode of Win Today, Ryan Cass asks Hala about how she garnered such a unique set of skills and how she’s using all of them to run her company and host her podcast. They talked about the value of skill stacking and how Hala used her rejections and failures to propel her forward. They also discussed the Law of Attraction, Hala’s come-up story, and why she briefly left the entertainment industry.  Topics Include:  -Hala’s childhood drive & desire to work -Hala’s time at HOT97 -Strawberryblunt.com -Why did MTV scout Hala twice?  -Why did Hala leave the entertainment industry to get her MBA?  -The start of Young and Profiting podcast  -Why should you never write when you’re mad?  -Failure is an opportunity  -All skills are transferable  -How to skill stack  -The key traits of the most successful people  -Conscious business  -Hala’s goals for the next 5 years  -The Law of Attraction  -Why did Hala briefly stop practicing the Law of Attraction? -Hala’s top book recommendation  -Hala’s secret to profiting in life  -Hala’s dream podcast guest  -What does Hala want her legacy to be?  Hala Taha is the host of Young and Profiting Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities and CEOs. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine. Ryan Cass is an entrepreneur, mentor, speaker, coach, and community builder. He is the founder of Won Day, which serves to educate and inspire students to incorporate goal setting habits into their lifestyle by coaching them and connecting fellow entrepreneurs, goal achievers, and servant leaders in one place. He is also the co-founder of Champion Tribe, which aims to produce champions of life all over the world. Ryan is the host of the Win Today podcast, which features highly-influential people that inspire its listeners to win today and become the best version of themselves.  Sponsored By: Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features Connect With Ryan Cass: Ryan’s Instagram: https://www.instagram.com/wondaytoday/?hl=en  Ryan’s LinkedIn: https://www.linkedin.com/in/ryanacass/  Win Today podcast: https://podcasts.apple.com/us/podcast/win-today/id1550874329  Won Day’s Facebook: https://www.facebook.com/WonDayToday  Ryan’s coaching services: https://www.coach.me/ryanacass/packages/20928#goal  Join Champion Tribe:  Resources Mentioned: Hala’s book recommendation, The Like Switch: https://www.goodreads.com/book/show/21412226-the-like-switch  Connect with Young and Profiting: YAP’s Instagram: https://www.instagram.com/youngandprofiting/     Hala’s Linkedin: https://www.linkedin.com/in/htaha/     Hala’s Instagram:https://www.instagram.com/yapwithhala/     Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com-profiting. You can crush your fingers and all your toes during a data center migration. You can knock on wood, pluck a dozen for leaf clovers or look to your lucky stars for a successful office expansion.

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Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession or industry. There's no fluff on this podcast, and that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the

right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors. Our subject matter ranges from enhanced and productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button because you'll love it here at Young & Profiting Podcast. Hey, Young & Profitors, this is Halataha, and today I have a very special guest appearance replay

for you. In July, I actually had a rule that I would go on anybody's podcast who asked me. The podcast industry kind of slows down in July and August, and so I had a lot less work. There was a lot less sales calls, a lot less things I had to do. And I thought I would give back, actually, learn this from John Lee Dumas, JLD.

He's got this really popular podcast called Entrepreneurs on Fire. And he gives back to up and coming podcasters and goes on every single podcast that asks him. And he does this just like, you know, once a year or something, he blocks out 20 minute blocks. podcasters and goes on every single podcast that asks him. And he does this just like, you know, once a year or something, he blocks out 20-minute blocks. He does like 10 in a day.

And I took heat from him and started doing the same. Also, it's a great way to promote your podcast. If you're a podcast or out there, the number one way for people to find your podcast is by being on other podcasts. And so I had this interview with a guy named Ryan Cass. He hosts Win Today. And we had this incredible conversation, and he's an up-and-coming podcaster.

And I just remember being really impressed so much so that after the conversation, I was like, you know what, Ryan, I'm going to replay this on YAP. First of all, it's going to help you get more exposure. Everybody who does an incredible job, I love to replay them on the app because it gives them a leg up. I've got 300,000 plus subscribers across all apps

and so it gives them an opportunity to get visibility for their show as well. And then also my listeners love to hear my story because usually I'm on the other side of the mic and I'm not the one getting questions asked and a lot of my listeners wanna to hear about my life, too. So it's a win-win, and funny enough, this podcast is called Win Today, and I was featured on it.

And so if you're interested in skill stacking and building a career that combines all your talents, stay tuned. In this episode, I give actionable advice on how to expand your skill set and actually reach your goals instead of just daydreaming about them. We talked about why I left the entertainment industry and what prompted me to eventually re-enter it with YAP, this podcast. We also discussed the law of attraction, my secrets to profiting life, and what I want my legacy to be.

This was a really fun interview. Ryan is an excellent podcast host. He asked me some really intriguing questions. He did his research and so I can't wait for you guys to listen to this episode. And again, this is the win today podcast with Ryan Cass. I was a guest on the show and we're going to replay it right now. And I would definitely advise that you go check out when today with Ryan Cass. He's a great podcaster. Seriously, one of my favorite guest appearances of the year. We're going to link his channel in the show notes. And without further ado,

enjoy my conversation with Ryan Cass. Welcome to the Win Today podcast. Thank you so much for having me, Ryan. I've had a new favorite question that I love to ask people. So you've had the opportunity to have your podcast listen to by millions of people all over the world. You were most recently on the cover of podcast magazine in 2021.

Congratulations, by the way. You've interviewed some of the most well-renowned thought leaders in the world to include Ed Mylett, Matthew McConaughey, Seth Godin. I can go on and on. Gretchen Rubim, Heather Monahan. You've got an amazing rap sheet. But what is something that is not on your resume or not on your bio that makes you really proud and why?

You know, it's not known that, you know, this is going to, this is so random, but it's like, I'm a fun person, right? Like, if you, if you didn't know me, you might think that I was really serious, that I never joked, that I was really mature, but I actually like love being silly and goofy and making my team laugh and just like making people in my life just have a little bit more fun

and feel more lighthearted. And that's not something that you would read on my resume. You might think that I am a workaholic, right? But I still have a lot of fun and I'm silly and goofy and I'm like a little immature. So I'm proud of myself for that, for keeping it fun.

I love that, because I love to ask that question to really dig down right off the bat and just see like Who someone is that really just as a human right because we both have the opportunity to interview some of the so many amazing people and yeah You look at their rap sheet and even people tell me like Ryan you're you mean you joke around like yeah, I'm like we're humans And I think it's important to understand that component behind about somebody. And it's not just all business. So curious because this, I was asked to do this on a podcast because what I, when I'm asked

like, Hey, what's something that people don't know about you? I'm actually like class clown, but looking behind me, you know, you see a bookshelf, you see my goals board, nothing indicates that. So I went on a podcast and actually like I can do Grinch impersonations really well. And I love doing movie impersonations. Like, do you have any, like, when you say you're a jokester, you know, how is that like, do you have any one liners you can drop for us? Or do you do voice impersonations? Like, what's your thing? No, no voice impersonations.

It's just that, like, I know how to crack jokes and know how to make fun of myself. I often will, like, kind of act, like, did see just to be funny. Like, you know what I mean? Like, that's my thing. Like, I'll just say silly stuff. And like, that I know is wrong

just to, like, make everyone laugh, you know? Yeah, yeah. Now, I love that. So everyone listening, Halas? Yeah, yeah. Now I love that. So everyone listening, how is actually a human? You have an interesting story. You come from a family of doctors, my research serves me well. And you chose a different path. And I want to understand, you know, walk us through your pathway, how you went down that different path from the rest of your family, kind of what inspired that and really

what you do now. Yeah. So from, I, from when I was little, I, nobody ever like pressured to me to be a doctor because I was so different from everyone else from the start. In fact, I sang before I spoke. I thought I was going to be a famous singer. When I was younger, I would always be performing for everyone. I was also really adamant about working and gotten to sales really early. So when I was four years old, I started selling pictures at Sunday's school and would force my cousins to make pictures so I could sell them.

And I was always like this little ringleader coming up with businesses. If somebody had a lemonade stand, I'd want up them with a slushy stand. I would sell and make bracelets when I was younger. Then finally, when I was 13, I was able to get a job. And my parents were like these immigrant parents. My dad was a doctor and they were really against me working. All they cared about was we had to get Asin school and I would fight them to drive me to work. And since I was 13, I had a job at like a gift shop and then at retail stores, I worked at every

store in the mall that you can think of. And looking back at it now, I didn't have done sales like a sales job in 10 years or more, but I do sales every day now and I crush and I know it's because I used to work at the mall when I was younger, right? And so like I just love the fact that I was such a hustler. Like I really was always such a hustler and always wanted to make money and make a lot of money. But in terms of like when I knew that I was different from my siblings, I just never had the same interest. I was never an A plus student. Like only when I got my MBA and I was different from my siblings, I just never had the same interests. I was never an A plus student.

Like, only when I got my MBA and I was much older, I got a 4.0 and everything. But before then, I was like, an average student in college, I could barely graduate. Like, I had a terrible, terrible GPA. I think I graduated with like a 2.3 GPA. Like, it was so bad and I'm not stupid. I just loved everything else.

I loved being a part of the sorority. I just loved everything else. I loved being a part of the sorority. I loved being in plays. I loved being a cheerleader and I just was so involved in like experiences and not so much academics. And so I would have never gotten into medical school first of all. And second of all, I just wasn't my personality. Like I just I'm not into blood. I'm not it just wasn't my thing. I'm just always such a very outgoing person. And like, you know, my dad, my siblings, they say, so it would be like, oh, you're gonna be a newscaster. That's what everybody used to think I would be

or, you know, something along those lines. It's interesting how our youth experiences or our youth side hustles actually benefit us or can benefit us now in our adult lives. So you saying that you had your hustles and working at the mall. I remember my first job, my first official job, I worked at a theme park, uh, carolens just outside of Charlotte, North Carolina. And you know, in the theme park, how you've got those obnoxious people that you walk by

a game and they say, Hey, come on down, play the frog ball, $5, you know, and you've got those massive teddy bears. That was me. You know, and I was the teddy bear guy. I was the teddy bear guy. And at 15 years old, and we're in the stupid referee costume, but looking at it now, I'll get up and perform in front of anyone.

And it made me not afraid. And then also we live near a golf course And I remember I would collect all the golf balls that people would hit near our backyard clean them all put them in egg cartons And then I would go up to the driving range and and sell the egg cartons And until they kicked me off and told me to go home, you know, and I thought Even having $50 at 13 years old, I was like, man, I'm rich. Like I just wanted to buy chocolate milk and then save a little bit of money.

I love that. I can't even start. Yeah, it's really cool to think about it. I always tell people, you know, the number one thing that you can do when you're young is just work and get experience. Even if you're getting minimum wage, even if you're working for free, I've worked for free so many times in my life and I don't regret it ever because it's just these skills that you don't realize that you compound and then you can use them later on in different

circumstances and different industries and you're at such an advantage. And I feel that way with my siblings, like, you know, when all you're doing is studying and then you go to med school, a lot of my cousins who did the same thing siblings, they end up having a really hard time once they're actually working because like they've never worked before. And so it's like so, everything is so dramatic, they're so tired, they feel so overworked and it's just because they're not used to working. Whereas for me, I was like totally cool working 18 hours a day when I was you know working three jobs trying to get yap off the ground Yeah, yeah, you have worked for free a lot my goodness like hot 97 and

Then in addition to that when you were at HP you were starting the Was a young employee network, right? Oh, I love that you do so much research. I I spend time No, I'm like hey if I'm bringing people that you do so much research. I spend time. No, I'm like, Hey, if I'm bringing people like you on board or anyone, like I'm going to conversation so much more fun. I'm going to, yeah, I'm going to learn everything I possibly can about about that person. You know, like I call it, well, it's like acceptable stocking, I guess, right? I don't even know what you call it but But but you've worked for free a lot. Yeah, and I want to get into into that path, you know to where you are now

So you've got your Yeah, media, but talk about how That started and and that pathway. So this is after graduating from what N NJIT, New Jersey Institute. Yeah. Yep. So get into that and your professional pathway because this is really where I want to hit on,

there's some fun moments in your path here. Yeah, so when I was in college, I entered, I'll start at college. College I entered at Han, I worked there for three years, for free, totally not a dollar. And I'm talking about I quit school, dropped out of school, I was doing bad anyway. And I worked there all day,

and then I worked at night for the DJs, and I never got paid one dollar. I live with my brother in his apartment, and I just hustled at the radio station. And so I did that for free for three years. When I asked for a paying job because I was getting a lot of pressure from my family, I started to feel like a failure. And I just wanted to get paid minimum wage and have a normal job.

They fired me. At Angie Martinez, cut my key card. She told me not to come back into work. And they fired me and I was totally devastated. I went back to school. And actually within the next four days I had my next big bright idea and that was to start strawberry blunt.com, the sorority of hip hop. I learned how to blog at Hanay 7. I used to work for DJ Nath who had a blog. That's enough.com and I was running it

for him. So I knew how to launch and run websites and blog sites. So I figured out how to you know create a WordPress website, code it, customize it, start it to recruit girls, girls on Twitter and Craigslist. Got 14 girls within two weeks, launched the story of hip hop. We blew up within the first three months. We are one of the most popular hip hop and entertainment sites in the world. And that's because I figured out how to hack Twitter. I set up our blog articles so that every time we blogged, I would at like, Wiz Khalifa or whatever, and like, you know, all the girls who blogged for me

at one point, it was 50 girls. They would tweet out to Wiz Khalifa at one time when the blog article came out automatically, and then people would retweet that. We were the first blog that did that. Now all the blogs do that. We were the first blog that figured that out. And so we got viral really quick. MTV scouted us twice. They wanted us to shoot a pilot. The first pilot was really small. Nothing came

out of it. It was like three months into it. The second pilot was at the end of Strawberry Blunt. And I was doing strawberry want for three years. We were hosting parties concerts. We had online radio shows, I had 50 girls. We were pretty big in the trusted area. And MTV wanted to shoot us. They told me, hey, holla, this is real. You're going to be the star. They signed five of the girls.

We signed paperwork. Like, they marched us into the MTV offices and I felt like the coolest girl in the world. They got us a studio on Broadway. They filmed us all summer. And then they pulled the plug two weeks before it was supposed to air. And I was like so devastated. This was the second punch in the gut. When hot 97 fired me, I thought my life was over.

Like literally everybody knew me as hollah from hot 97. All my college friends were like, oh, how is the girl that works on hot 97? You know, I was dating Chris Brown. Like it was just like my whole life was like, you know, like done. I thought I was done, right? Then I like reinvented myself with strawberry blunt. The DJs who wouldn't pay me minimum wage were now hiring me to host their parties. I got back in with everyone because I basically did it on my own and everyone was really impressed.

And I ended up getting all my connections back and started winning again. Then MTV drops me and honestly, I should have kept going. You know that meme where the guy's like, like, picking an axe and like, going through dirt and he's like two inches away from gold and then he stops. You know that meme that's how, like that was me and I stopped when I had strawberry blunt, right? Like like we were huge and I was like I told the girls I was so devastated that we didn't get MTV We could have gotten oxygen or VH1 or some other show But I was like no if it's MTV. I don't want anything and because this was right after Jersey Shore MTV was like the huge network and

I just shut everything down. I just closed down everything. And I was like, forget it. I'm done with entertainment. I'm not gonna be famous. This obviously wasn't meant for me. I'm just gonna go get my MBA, call it a day, and go into corporate. Actually, before I went and got my MBA,

I thought that I was gonna be a speech language pathologist. I call my, all my doctor family was basically like, you should just be a speech language pathologist. It's like three years, you'll make 80 grand. Like you'll, that's like, basically, this is all you're ever going to amount to or maybe become a physical therapist or they were like, I'll just become like a non doctor. That's going to be a couple of years or whatever and just do that. So I applied to 14 speech language pathology schools and I got rejected from every single one.

Thank God. Thank for being God. I have rejected from every single one. Then I was like, okay, I'm gonna try to get my MBA and I had a terrible undergrad GPA. I had a 2.3. I was so bad, but I had so many cool experiences. And so I remember I stalked my director of alumni at NGIT.

She was the director of the alumni, sorry, director of graduate studies. And I stalked her. You know how you said acceptable stalking. I reached out to her on LinkedIn. I reached out to her on email. I invited her for a cup of coffee. a cup of coffee. Eventually she took a meeting with me and I told her my story and she was very impressed with me and she's like, I'll let you in this MBA program. If you get a four point out, like you have to get a four point out and that's like my one condition and I was like, sure. And I did it. I got a four point out. I graduated number one in my class. It took it super serious. Everybody hated me in my MBA because I was like that one annoying girl that like ruined everything because I always got you know 100% So everything and so I got my MBA at the same time. I got an internship at Hewlett Packard and an MBA internship

Which set off my corporate career. They hired me. I got promoted several times and like you said I took on this kind of side project within the company He He would pack it at the time was a 300,000 person company. It was like a country, basically, it's like so huge. And they had this thing called employee resource groups. And it allowed me to be a leader within the company. And they had something called the Young Employee Network. They had chapters all around the world. I was in an office in New Jersey that had no chapters.

So I launched it, became the president, worked for free as the president for two years, created all the events for the office. They never had a summer picnic company, holiday party, no fundraisers. I just launched all of that for them. Till this day, they're still doing those things that I set the groundwork for.

And I ended up being on the Global Young Employee Network Board. And then I was set to be the president of the Global Young Employee Network. And the HR director did not like me. She hated me for some reason. And she gave it to somebody who had zero experience. So here I was, three years of free work again, for my company, HP. And then they didn't even keep me on the board. They kicked me out of the Young Employee Network essentially. three years of free work again for my company HP.

And then they didn't even keep me on the board. They kicked me out of the young employee network essentially. But the best part about that is that again, I redirected my energy into something new into something positive. And I decided, hey, if I can't be the voice of the 7,000 young employees at Hula Packard, why don't I do it for the rest of the world and start Young & Profiting Podcast?

And that was how I started Young & Profiting Podcast. And now a quick break from our sponsors. Young & Profitors, do you have a brilliant business idea but you don't know how to move forward with it? Going into debt for a four-year degree isn't the only path to success. Instead, learn everything you need to know about running a business for free by listening to the Millionaire University podcast. The Millionaire University podcast is a show that's changing the game for aspiring entrepreneurs.

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noticed a major improvement since I started feeding him Nom Nom. And the best part, they offer a money back guarantee. If your dog's tail isn't wagging within 30 days, they'll refund your first order. No fillers, no nonsense, just nom nom. Go right now for 50% off your no risk two week trial at trinom.com slash app. That's trinom.nom.com slash app for 50% off. trinom.com slash app. What a fun journey. You know, I was when I was doing my prep, just thinking about, I wrote down

three words that I think described your journey. And I see resilience, of course, confidence because every time you've been knocked down, you've come back and believed in yourself and then intentionality, just being very intentional about your path and taking those steps, even going back to school and getting the 4.0 and showing that you can do it, you have to be very intentional every day to in order to accomplish that. So that's what I see kind of your journey summed up

into three words. Now I want to hit on those rejections a little bit more and you said something really awesome in another podcast interview that rejection is just redirection. And I love that because I believe that with anything that happens to us, we have two choices. You either let it shape you or break you. Choose option number one. And any of these moments, you know, I don't even call them failures. I just really call them learning blocks. And just that simple reframe when something negative comes up or when something doesn't come my way, I'm like, you know what, there's something that I'm going to learn from on the other side. So I

embrace it. Even though at the time, you know, it sucks. I know that something good's gonna come from it. So with these learning blocks that you've had, how have you allowed them to shape you, whether it's from the hot 97 or the HP, like what changed you after that happened, whether you adopted a certain rule or you put your guard up for certain types of people.

Like what? Talk about that. Yeah. It's such a great question. And I really appreciate like the thoughtfulness that you have in your questions and your progression of this interview. So, you know, with hot 97, I was immature. And the biggest lesson that I learned from that rejection is actually that

you should never write anything when you're mad. And this sounds like really, really small advice, but it's actually a huge advice that you can take with you for the rest of your life. And you don't need to make such a major mistake. I'm happy that everything happened the way that it turned out now with the podcast princess.

Who knows if I stayed at Han any seven, what would have happened to me? I'm really happy the way my journey turned out. But at the time I was devastated to lose my job and I had worked so hard up into that point to just get let go, you know, right away. And it was because I got emotional and I wrote stuff when I was mad and I didn't sleep on it. I didn't think about it.

First of all, if you have something to communicate to a higher up or another employee, say it in person, you know, just you have something to communicate to a higher up or another employee, say it in person, you know, just say it face to face because people can read your motions. If you're upset, they'll see that you're upset. They won't take everything so seriously because you look upset. But when you write something down, people can send it like I had sent a text to DJ Druski who's on the radio today, who was my coworker, who got the job that I wanted, and they wanted me to train him for that job.

So that's why I was pissed because I wasn't getting paid. They wanted me to train Druski how to do the producer job that I was already doing for six months. And so I texted him, hey Drew, I'm not feeling good today. If you wanna learn how to be the producer, learn it on your own.

And he showed that to Inche Martinez and I got fired. So if I had just, you know, took a breather, if I had just, you know, set it in person, gave him a call, I don't know if all of this would have happened. So that's the big lesson I learned of hot and he said, and then the other thing like in hindsight, it's like every failure was really just an opportunity, right? To get, you know, to be the coveted intern at Hot 97 in the studio, Angie Martinez assistant at 19, that and doing, you know, whether I got it in the job or not in the end, like that was the success. It's not normal for a 19 year old to become the assistant

of, you know, the biggest radio personality in the world. That was an opportunity that I was given because I was talented. And it just happened to be that the end result wasn't exactly what I wanted, but that was still a success, right? And I learned so many skills. That was when I first learned how to produce radio shows.

I learned how to do research. I learned how to audio edit. I learned how to blog. I learned how to start doing social media. I learned how to interact with people in a corporate environment, how to be on time, like how to hustle so many different things, right? Just from that one experience that was a failure.

Now I use those skills every day still, right? When I was in the sorority of hip hop, I learned how to blog, I wrote a thousand blogs. You know, seven years later, I'm the biggest influencer on LinkedIn. Why? Because I know how to blog, I wrote a thousand blocks. You know, seven years later, I'm the biggest influencer on LinkedIn. Why? Because I know how to write. I learned how to write. I learned how to write concise copy and that's such an undervalued skill, right? And so even though MTV didn't pan out, even though I don't have the blog site anymore, I learned how to lead.

I led 50 female bloggers who worked for free for me. Fast forward. Five, seven years later, I started a young and profiting podcast and what happened again? I had a lead. I led 50 female bloggers who worked for free for me. Fast forward five, seven years later, I started a young and profiting podcast and what happened again? I had a team of volunteers again and I knew exactly how to treat them because I had done it already, right? Same thing with the young employee now work. I was running a team of volunteers.

I learned how to be a leader. I learned how to run events. All that stuff I'm still doing today, it's just different industries, slightly different people that I'm working with. And you can take these skills and they're transferable. Basically is what I'm trying to say. All your experiences, you get skills

and they're transferable to the next opportunity. And whether you win or lose, it doesn't matter because it's the experience that matters in your journey. And eventually, in my case, I started something on my own, right? And the other lesson that I learned in all of this is that the biggest failures in my life were always somebody else not giving me an opportunity. It was some brand that I wanted to be a part of. And it wasn't until I decided to start my own brand that I had full control and everything really flourished.

Right? So it's like, hot 97 rejected me. It was, you know, it was up to corporate to give me a job, not even Angie Martinez. They cut me loose because I was, you know, a threat because I was a, it's illegal to have somebody work for free for that long. So it's like, they were like,

let's just cut our losses now on this girl. And so like, you know, and it was a gatekeeper. Same thing with the young employee network. It was a gatekeeper. When you have the skills, you can launch your own thing. And so I stacked my skills and then I launched younger profiting than yeah, media and and we're crushing out the gate. And it's just because it's been a long time coming. I didn't start learning as I started these things. I already had the skills and just kept building onto them. Yeah, I love that. And the first lesson that you learned, not writing things when you're angry, that just made me think of, there's this book, Lincoln on leadership. And it talks about Abraham Lincoln's leadership style. I love studying leaders. And he used to write letters when he was angry,

but then he would throw them away. And it would make him feel better. And for me, even, I'm like, there's no way this works. But then sometimes, yeah, when I'm in the office, when I'm in my corporate nine to five, there's times where these, I'll send an email and I'm like, and then backspace, I'm like, this feels good. I do that all the time.

I do it all the time. So like, let's say I'm having an issue with a client and they're really pissing me off. I'll write exactly what I want to say and I'll send it to my business partner and I'm like, just getting my fumes out. And then the next day I'll write the real email. Or if I'm reviewing like brand guidelines from my team or something they're creating brand guidelines for a client. Sometimes I can give really rough feedback and especially when it's the first time we're giving feedback

and if you don't like something you can come off nasty, you know, and I hate I hate coming off nasty to people. So I'll record feedback and then I'll be like, okay, let me do it again and do it nicer. You know what I mean? Like it's just, if you just keep that mindset of trying to just come across, you know, in the most genuine, like giving your criticism if you have to give it, but in the best possible way that's not gonna rub people

the wrong way, you're gonna get really far because the worst thing that you can do is burn your bridges and ruin your relationship. So be careful with your emotions, long story short. Yes, make sure nobody's on the two line or the CC line. I always, I'm so paranoid about that, but it still feels good. So even with text messages, sometimes I'll do that. You mentioned something really great.

And I was going to get to this later, but it fits in now. You said that you started learning how to make websites. And this was all wild. And all these other little things you're building up, how to lead people. And while you're doing that, you're building the confidence that, hey, I can build a website. OK, hey, I can run a media company. I can lead people. You were doing this all while, or

HP and then Disney. And then it was Disney to Disney to, yeah. Yeah. So with that, what I want you to talk about is kind of the process of building these skills little by little because there's a lot of folks are listening and even myself included, I'm still working full-time at Boeing while building this podcast and while building two additional companies on the side. And I didn't know how to do a podcast on day one,

but little by little, my first podcast, freaking sucked, I podcast, freaking sucked. I mean, it sucked, but little by little, you know, learn how to edit, study the other podcast, talk to other leaders, and then started feeling more and more confident. So talk through that skill building process, or I think as you call it a talent stacking process, and how people can really hone in on that even if they're in corporate looking to get out and do their own thing. Yeah, the thing with skills stacking is that it's personal, right?

It's your skills. So I think everybody has a set of skills that they have and not everybody is a marketer, for example. So you may not have video editing skills or graphic design skills like I had. But the first thing to do is just get experience. So hopefully you've had some experiences in your life and you can start taking inventory of your skills. So maybe you worked in retail

so you've got some sales experience. Maybe now you work in HR so you've got that experience. Maybe you're really good at writing because you have a personal blog or you've written on social media or something like that. So taking inventory of your skills, whether you're paid for them or not is what I'm getting at. Right, that's really important. And then start working on things that interest you. Like, what lights you up? What doesn't feel like work? What makes you happy? What do you have fun doing?

And lean into that and start working on it as a hobby, a passion project. I feel like that's a great way to level up your skills. The other thing that you can do if you want to learn something new is start interning for free. No matter what age you're at, you know, reach out to one of the people

that you look up to and see if there's any way that you can help them or start to learn from them for free by interning for them. I think that's also a great way to acquire skills. Yeah, I'm glad you brought that up because I feel like a lot of folks that let's just, since we're on a podcast right now that may want to start a podcast, they may look at young and profiting that's extremely well-renowned and top of the Apple charts, people, man, it's going to, I'm never gonna be a young,

young and profiting level, or young and profiting has millions of downloads per month. I don't know how to get to that level, but that didn't happen for you on day one. You were just little by little making deposits in the bank. And I know the thing, I was reading this book recently,

actually flying back from New York City this past week and it's called the 12-week year. And it talks about approaching your goals in really by quarters, so in 12 weeks, instead of 12 months, you can really spark even more progress throughout the year. And it talks about greatness in there. And there's this really awesome thing

that just stuck with me, that greatness, like young and profiting, great podcast. And it's great, top of the charts. But young and profiting didn't become great after that interview with Ed Mylett, or young and profiting didn't become great after that interview with Jeff Spencer that just came out

It became great over the course of making those deposits and then stacking those wins and That's what I want people to understand which you did a great job covering It's just little by little you'll get there Jeff Spencer your most recent Podcast in or one of your most recent episodes didn't become great when he won the Olympic gold medal. He became great by waking up every day and making those deposits in the bank, hitting those tough workouts, all those little things. So people, it's just a matter of building, building, building, learn little by little, fail, rejection is redirection, and you really can do anything in this life.

I think you summarized it so beautifully and I did want to like touch on what you said because it's so true and and I think your journey can accelerate if you made a lot of deposits before you started like your next big thing. So for example, I started a young and profiting podcast four years ago and now I'm as big as podcasters who started 12 years ago. And bigger than people who started, even when podcasting first came out, I've leaped over people. But why? Because when I started a young and profiting podcast, it was actually my fifth show. I had four or five other shows before that. So it wasn't my first rodeo, right? I already had, you know, experienced the social media. I knew how to market the show, not just produce it, right? I knew how to do

the research and had all the experience there. And so you can actually pile up your talents and then figure out what is your unique service or value that you can offer to the world? And when you do launch something because you do have so many well-rounded skills that all work well together, you can accelerate much faster than somebody who's starting everything from scratch. You were just saying, you started podcasting with a very low foundation of skills. with a very low foundation of skills, right? So that might mean that you might not, like you're gonna be very successful, obviously, you're doing an amazing job, but I'm trying to illustrate that,

like maybe you're not gonna be as big as Yap within four years, but you have to remember that I had a very strong podcasting foundation when I started, so I didn't have to learn the audio editing stuff, I didn't have to learn the research part I got to focus on the growth. Right? And so I just think that's just special thing

that people don't realize. They don't realize like how much their skills can pay off later on when they do want to launch something on their own and those skills are very beneficial to that project. Absolutely. Dropping an awesome line there for, I like to clip up a few 30-second pieces just to show like, hey, you really want to tune into this episode, but if you only

watch this 30 seconds right here, you're going to gain a lot. So there's one right there. They've dropped a few, but want to break down success. And I'm curious, I'm so curious from your view. You know, you've had the opportunity to, I mentioned before Interview some of the brightest minds in the world the the Ed Myleps the Gretchen Rubens the Seth Godens Matthew McConaughey and one thing that again I'm fascinated with what makes people successful and I always think it really boils down to a few key traits like You know what right behind me you see I've got my goal board That's something that I started writing down my goals 11 years ago. So my freshman year of college, I went to a military college here in Charleston,

the Citadel, a reason being opposite to you, my high school GPA fricking sucked. So that's why I went to a military college to get, to get my act together. And that changed my life. But I started researching, you know, why is Tony Robbins, Tony Robbins? Why is Warren Buffett, Warren Buffett? Michael Jordan, Michael Jordan can go on and on, Richard Branson.

And one thing I found that they all have a, one common attribute is that they all write their goals down. It's like, if that works for them, you know, anyone can do that, right? Not everybody can go play for the bulls like Michael Jordan, right? Maybe not everyone has that skill, but everyone can write down their goals and be intentional. So for you, interview in some of the brightest minds in the world and people that everyone knows about, you know, what do you think are the key traits in some of the most successful people in the world

and having spoken with many of them directly? So they know how to manage their emotions like we were just talking about. A lot of people, especially like in the last year since COVID, a lot of people have been talking about managing the highs and the lows. So not getting too cocky when you're winning and like feeling like like arrogant and also not beating yourself up when things get low, especially in this game of entrepreneurship because there is highs and lows. So understanding how to be like an even killed leader, I feel like that's like a key theme that keeps coming up over and over again. Also, making sure that whatever your life's project is, is aligned to some sort of greater good. This idea of conscious business,

like more and more, money doesn't matter after a certain point. Once you've made six figures, you know, millions of dollars, there's almost so much you can buy. And then like you just want impact, right? And so I feel like aligning what you do and what you love and what your career is and how you make money with something that does good for the world is going to help you so much because once you do hit some of these monetary milestones, you'll still have the drive to keep going and making it impact because it's bigger than just, you know, financial gain. So I think aligning what you do to a bigger cause. Also, I'm not sure if I mentioned this before, but believing that life is limitless, right? So I think that's really key, like really thinking that anything is possible.

If you're the one who's limiting yourself, you're just putting so many ceilings on yourself. And so part of being confident, winning, is doing the internal work that you need to do to let go of negative self-talk, to have positive beliefs in yourself, to be able to vision and truly believe that you can actually do extraordinary things, right? Too many people just put the cap on themselves

for no reason. And they don't take the action required to show themselves so they can actually achieve anything they want to achieve. They don't keep the promises to themselves. At my light came on my show, and I asked him what his definition of self-confidence was, and he said self confidence is keeping the promises that you make with yourself. And that's so true. If you keep the promises that you make to yourself, if you say you're going to do something and you go do those things, you build confidence and then you just keep going and going and

going, right? And I just think a lot of people lack self confidence. They they they aren't accountable to themselves. And I think the successful people that I interview are very aren't accountable to themselves. I think the successful people that I interview are very, very accountable to themselves. Hold tight, everyone. Let's take a quick break and hear from our sponsors. You hear that sound, young and profitors?

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She was a former social client. She's a podcast client. And I remember when she came on Young and Profiting and she talked about her conviction marketing framework, it was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing.

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Get unlimited access to every class and right now as the app listener, you can get 15% off when you go to masterclass.com-profiting. That's masterclass.com-profiting for 15% off an annual membership. Masterclass.com slash profiting. One thing that really stuck out was impact. I'm a firm believer, or at least what I tell people is that the what I focus on is is

creating the best accomplishment in my book is creating an impact in someone else's life. So going back to the first question, I asked you, like, hey, what's something that's not in your bio that you're really proud of? And I think about flipping that to me. It's like, hey, you're never going to see my greatest accomplishment because it's,

my greatest accomplishment is getting that phone call from somebody saying, hey, I just made a goals board after our conversation. And it's changed my life or it's remant my marriage or whatever the case may be. I ran a marathon for the first time or went on, went on a run for the first time. How about that? No, I love running. But the impact that we create in others lives because you never know what the effect of that is going to be, you know, I do believe that you really can, you wanna change the world, help one person,

because you never know what that other person's gonna do. Yeah. We don't know how many people are going to take a different action as a result of this podcast and once it gets published, right? And that's something that just juices me up. So going on the vision piece and self confidence. Yeah, I love that too that self confidence comes as a result of really keeping

your commitments. You know, don't talk about it. Be about it. But that visionary piece, you know, what does that, what does that look like for you and your, your future? Like if we're looking ahead five years from now, what are you seeing and what makes you believe that that's going to happen? Yeah. So five years from now,

I anticipate to be the biggest female podcaster in the world, probably sooner than that, honestly. I think in the next two, three years, I'll be the biggest female podcaster in the world. I'm glad that you asked me five years from now because when people ask me like, what's the end goal? I'm like, I don't know, like I'm concentrated on now, like I'm a very much so like present time person. And yeah, of course, I have got a plunge kind of in the future, have a general idea, but I don't like to set things in stone. I like to go with the flow. And so for me, I want

to be the biggest female podcaster. I want to launch a book.. I like to go with the flow. And so for me, I want to be the biggest female podcaster. I want to launch a book. I'm going to do more speaking engagements. I anticipate myself, you know, flying around the world. I think I'm going to get into politics. I'm Palestinian American and I'm a minority woman. I anticipate that my company's going to keep growing. I'm about to sign a really big deal for my podcast network, which I can't discuss the details yet, but I'm so excited. And so it's like, I know like financially I'm going to be in a really good spot next year or the year after that. And then who knows, I might want to just give back and support human rights and things

like that. And I'm always going to be a podcaster, but in terms of like being a businesswoman, I might switch around and be more into politics and things like that later on. So you want to be the biggest podcaster? You're going to be the biggest podcaster. I'm going to be the biggest podcaster. And the podcast princess too. So eventually, I'm going to have to graduate to the podcast queen. And I can imagine a lot of headlines saying the podcast queen and her media empire. a lot of headlines saying the podcast queen and her media empire.

With all of that, you know, you attribute, I've listened to some of your, again, good bit of your interviews with other, with other folks and then on your podcast as well. And you make a fair amount of reference to the law of attraction and, and manifesting. So talk about, because that's what I'm hearing come out as you're saying these things. Yeah. And so talk about that and how that plays a role in your life and why that could be important for someone else to incorporate into their life as well.

Because I haven't really talked about law of attraction much on the podcast, but I'm a big believer in it, but would love to hear from a champion of it. Yeah, 100%. And there's actually science that backs this up. So I had John Astorath on the show and Ed Milett both talks about this thing called the particular activating system or the RAS system. This is a part of your brain. And basically, when you do things like affirmations and you repeat

things over and over and over again, you're basically training your subconscious mind to start looking for things that it used to not be able to see. So for example, if you are in the market to buy a red car, when you're on the highway, you're going to start seeing red cars all the time because your brain is being trained to look for red cars. So if I'm thinking, I'm going to start seeing red cars all the time because your brain is being trained to look for red cars. So if I'm thinking, I'm going to be the biggest female podcaster in the world, my brain is going to look for opportunities to help me achieve that goal, even without me subconsciously thinking about it. So, law of attraction to me is, I feel like one of the reasons why I'm successful today is because when I was 19, I found the law

of attraction and I am born Muslim and I actually was never connected to my religion. I was never religious, my family never forced me into it, I never aligned to it and when I was 19 I was like looking for religion basically and I landed on law of attraction and I got like obsessed with it right. I used to read these books by Abraham and Esther Hicks. They had these CDs on tape. I would listen to them over and over again. And I basically like brainwashed myself to truly believe this.

That's when I got the internship at Haunted E7. I was like dating celebrities and I launched Strawberry Blonde. I got a freaking show on MTV 24 years old. Like, crush, crush, crush, crush, crush. She nerd I mean. And then I had so many rejections that I was like, didn't believe in it for a period of time. The four years that I worked at Hula Packard, I swear to God, I didn't believe in the law

of attraction of my life was stagnant. I got promoted, but it was like, it was like an ordinary life. You know what I mean? Like, I went from being like this extraordinary girl that was doing extraordinary things to like living an ordinary life because I started putting limits on myself. I started not believing that I literally told myself,

this is not possible. I was living a fantasy. I need to go back to being normal, right? And thank God something snapped into me and it was a slow process to get back into it. But when I launched Young and Profiting, I started to interview people. And then I got back to my roots of the law of attraction

because I started it to interview people like John Asteraph and realized that all these other people believed that life is limitless. And there's so much more successful than me. I better get back onto that positive mindset. You know what I mean? And so anyway, the way that you do it is like you just believe in what you want. You repeat it over and over again.

You say it with enthusiasm. I have an awesome episode with Mersepira. You say it with emotion and enthusiasm. You give it color. You give it like you give it light. You know what I mean? And you just have a clear goal in mind and you just think about it and say it over and over again. And then, like I said, you start to see opportunities that will come about.

So for me, I always say, literally, I'm going to be the number one female podcaster. And I say that over and over again, right? When I had younger profiting podcasts at one point, it's like, I want to be the number one education podcast. I got that goal already. You know what I mean? I want to be the top LinkedIn education podcast. I got that goal already. You know what I mean? I want to be the top LinkedIn influencer. I got that goal.

So right now, my goal is I want to be the number one female podcaster in the world, hands down period. I can't wait to see it. I love it. Absolutely love it. And I love that, you know, there's so much. And this is science, but then there's so much to, to say about the conversations that we have with ourselves. And, you know, when I tell people even like, I'm a big runner, I love running,

I love high qualified for the Boston marathon this year. And it was a five year journey. But when I tell people, you know, yeah, you know, I had to run a sub three hour marathon. And someone says, Oh, man, I could never do that. Or, you know, hey, you have a million plus podcast downloads. Like, if I said, oh man, holla, I could never do that. I hope your response would be, well, yeah, you can't, you know why? Because you said you can't. It's not that I can't. It's just, I tell people, yeah, you know what?

You probably can't run a sub three hour marathon talking like that. You know, you gotta have positive talk with yourself. And it's, and it's simple. I mean, I want more people to like that. You know, you got to have positive talk with yourself. And and it's in it's simple. I mean, I want more people to understand that. So I love the broken down. And I want to just add something there because it's not enough to just think and hope and wish and dream, right? There's something called the love goya. Get off your ass. David Meltzer. David Meltzer. And And you got to just go after it and do the work and take those little actions. And by the way, you need to be curious and learn and stack those skills like we've been

talking about. All those things are going to get you to your goal. It's not going to just happen by trying to manifest it. You actually need to go out and act on the opportunities that your brain is pinging you because you've put this desire out in the world, right? The universe will bring it to you, but it's up to you to like catch it and take that opportunity and take the action needed and put in the hard, hard, hard work.

And anybody that I know that like got something very high-pot catch in my circle, right? That two years ago, they were as big as me. Now, they don't even podcast anymore. And it's because they got there so quickly, they didn't earn it. I had like 10 years of like foundation under me. They got lucky and they did not last. You know what I mean?

They crumbled under any sort of pressure and they fizzled out, right? So it's like, you need that foundation too. And it's like, and if you do get lucky, you get lucky. But remember, it's like hard work is what's gonna sustain you. Absolutely. And I like to tell people, you know,

if you want something, go and get it. And what that means is go take the action, believe you can do it. But at the end of the day, go, you know, wake up early, go study, go do all these things, but you got to do the work. There's no way around that. You can't wish your way into being the biggest female podcasting role.

You have to keep putting in the work. Sorry, but you can't wish your way into it. You know that. So 100%. So one thing I love to end with, I love having fun. I call it my rapid fire session. And the way I do it is pretend that we're going up an elevator in a building in New York City will buildings in New York and you could be on an elevator for a

pretty long time. So we'll go here in Charleston, South Carolina since there are no building buildings are actually not allowed to be taller than the church steeples. So our elevator rides are a little short. So someone comes into an elevator and they recognize you because they listen to young and profiting. I call my god, how I like, what's one book that I should read to really amplify my personal development journey? And you only have one floor to answer this question. I would say the like switch by Dr. Jack Schaefer. That is one of my favorite books. He was actually my first guest on a young and profiting podcast. He's been on like three or four times since he is a former FBI agent and human behavior expert and he teaches you in that book had a land your, you know, best first impressions, how to get people to like you, how to make new friends, how to turn your enemies into your friends. And it's just this kind of newer version of how to win, what is that book? How to win people, how to win an it's win friends and influence people. Yeah, yeah.

So it's sort of like a newer version of that. And it's called the like switch. I'm obsessed with this book. I've listened to it on Audible maybe 20 times. I haven't heard that one. So I'll link that in the show notes. That's awesome. Now, you like to ask this as your closing question.

So I'm not going to ask it as my closing, but it is a fun question. And I've never asked anyone this. What's the secret to profiting in life? The secret to profiting in life is to believe that life is limitless. And to whenever somebody says no to you and you're getting rejected, to realize that there's probably a gatekeeper in your way and to figure out how to do that thing on of believing other people for your problems and

for why you're not getting what you want. It's 2022. Chances are you could probably do it on your own. It might take a little bit more work. It might take a little bit more time. It might require you to stop watching TV, to start a side hustle, to delay gratification for a little bit. But chances are, whatever you want, you

can start it on your own. And it might not be the exact outcome that you wanted, but it's the impact that you want it on the world. And so I would say that that would be my top secret when I love that. I love that. So young and profiting as it continues its journey, who is one dream podcast guest that you have not had on yet, but would love to have on tomorrow or that we will see on in the future. Gary Vaynerchuk, man, he's been on so many podcasts smaller than mine, but the man always tells me no. And I'm such

a huge Gary V fan. I don't know if he thinks, yeah, media is a competitor or whatever it is, but he never says yes to me. And damn, I want Gary V on the show. I want Damon John on the show. I want Mark Cuban on the show. There's so many people like CEOs. I want all the sharks really. You need Heather to get Gary on there for you.

Isn't Heather wanting your mentors? Yeah, I've had maybe five people introduce us and he just always rejects it I don't know why Keep going. We'll see it. It'll happen one day and Last one this was something that you Asked Jeff Spencer and I love that interview you asked them about legacy and What do you want your legacy to be with everything you do between just actually take away young and profiting just what do you want

Hollis legacy to be in this world? Yeah, I hope that I inspire other people to go after their dreams no matter what age they are. And I hope I inspire especially young females, young minority females, that they can be a boss, they can be a leader, they can have a team, they can make huge impact. Even just the way that I look, you know, I meet new people, I'm a very petite, girly girl. And most people think like, I probably have some normal job, like if they don't know anything about me, and then I start talking about like, oh, I have a podcast. I have an agency with 60 people that worked for me. I've got a podcast network.

I'm making millions of dollars a year. People can't believe it. They're like, you really? Like, you know, if they don't know anything about me, and I'm like, yeah, just Google me. You know, I don't know. I don't know. But like, flex.

Yeah. And I feel like I want to inspire other people to know that they can do the same. You do not like most CEOs and powerful people, they all look the same. They're white men. And in fact, a lot of them are the people that I interview on my podcast

because those are the people that make it, you know? But I want to change that. And I hope that I hope that I helped to change that. Well, you've inspired me and I know that you're going to inspire people that are listening. How do people keep up with your journey and is there anything that you have coming up that you really want people to know about? Well, the number one way if you want to keep learning from me is to check out the podcast, young and profiting.

You guys can find out on every major podcast player. I interview the brightest minds in the world. Like you said, Matthew McConaughey, Seth Godin, Chris Voss, Dave Vass, free Ed Myled, you name it. I feel like everybody comes on my show. We have a great time. I do lots of great research just like Ryan.

Ryan, I did want to like just congratulate you. You were one of the best interviews I've had all year. I'm going to replay this on my podcast. So I'll reach out to you about that. You did a fantastic job. And I hope that that helps you out. And I could tell you're going to be very successful. So you should be super proud of yourself.

Like honestly, I want to give you a hug because I know, I know it's not easy. And I can give you the whole time and like you knew things that most people don't. And I want to reward you. So yeah, you guys can find me on Young and Profiting podcast and I hope you guys check that out. Oh man, thank you so much. Wow, you just... I've got my heart bound in right now. Thank you, Halle. I appreciate it. And I just want to make sure I'm

doing my due diligence and really just paying the pain their respect to even having you on here. So thank you so much and folks keep up with Paula on her journey to becoming the number one female podcaster in the world and win today. Thanks so much for tuning in. Are you looking for ways to be happier, healthier, more productive and more creative? I'm Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions

on the Happier with Gretchen Ruben podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness

and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time, energy, or money. Suggestions such as follow the one-minute rule. Choose a one-word theme for the year, or design your summer. We also feature segments like,

know yourself better, where we discuss questions like, are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever? And every episode includes a happiness hack, a quick, easy shortcut to more happiness. Listen and follow the podcast, happierier with Gretchen Ruben.

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