Young and Profiting with Hala Taha - Jessie Inchauspé: The #1 Diet Change That Will Transform Your Energy & Health | Health and Wellness | E401

Episode Date: June 1, 2026

Jessie Inchauspé was struggling with her mental health when a glucose monitor revealed something she never expected: her worst days often aligned with bigger glucose spikes. That discovery changed how she ate, pushed her deep into the research, and eventually became the foundation of her work as the Glucose Goddess. In this episode, Jessie breaks down simple daily habits entrepreneurs can use to stabilize their blood sugar, reduce brain fog, improve energy, and support long-term health. She also explains pregnancy nutrition insights for those expecting or planning to have children.  In this episode, Hala and Jessie will discuss:  (00:00) Introduction (03:24) What Glucose Actually Does to Your Body (06:45) Simple Hacks to Reduce Sugar Spikes (12:50) The Link Between Sugar and Aging (15:14) Hidden Signs of Glucose Spikes (24:15) The Best Order to Eat (26:22) Breaking the Glucose Roller Coaster (28:48) Building a Business From a Niche Idea (40:14) How Pregnancy Diet Shapes a Baby’s Health (54:25) Miscarriage Grief and Emotional Support Jessie Inchauspé is a French biochemist, bestselling author, and founder of Glucose Goddess, a global wellness brand. Best known for her simple hacks to help reduce blood sugar spikes naturally, she translates cutting-edge science into easy, practical tips for improving physical and mental health. Her most recent book, 9 Months That Count Forever, offers science-backed guidance for pregnancy nutrition.  Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Remitly - Transfer money internationally across 100+ currencies with no hidden fees. Download the Remitly app or visit remitly.com to get started. Use code BUSINESS to get a $100 bonus after you send $300 or more. New customers only. Prolon - Reset your body with Prolon’s five-day plant-based program. Go to ProlonLife.com/PROFITING for 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program. Northwest Registered Agent - Get a complete business identity with Northwest. Visit northwestregisteredagent.com/YAPFree and start using free resources to build something amazing.  Resources Mentioned: Jessie’s Website: glucosegoddess.com Jessie’s Instagram: instagram.com/glucosegoddess Jessie’s Books, 9 Months That Count Forever: bit.ly/JI-9MTCF  Glucose Revolution: bit.ly/JI-GlucoseRevolution  The Glucose Goddess Method: bit.ly/JI-GlucoseGodess  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Biohacking, Motivation, Manifestation, Brain Health, Life Balance, Self-Healing, Positivity, Happiness, Sleep Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, yeah, fam, we're about to launch something that might be my favorite thing we've ever done on the podcast, a brand new series called How We Profit. Now, I've been doing Young and Profiting Podcasts for eight years, and my listeners are successful. We are real entrepreneurs with real businesses and a lot of you guys are crushing it behind the scenes. You may not be super famous. You may not be a billionaire yet, but you've got a business that you've learned how to scale. And we want to hear from you. One of the best ways to learn as an entrepreneur is from your business. You may not be a billionaire. You may not be a billionaire. You may not be a billionaire. You peers. And I found it super helpful to be in these peer entrepreneurship groups and learn from other entrepreneurs who are at my level, but just in a different industry. So that's what I want to bring to this podcast. I want this to be our own peer group, but on the podcast. And so I'm going to be interviewing people who are making anywhere from $500,000 to $10 million a year. They're not super famous. They're not the typical billionaires that are on my show. These are real entrepreneurs who are crushing it behind the scenes. And we're going to uncover what they do to sell, how they get their customers, what their profit margin looks like, how they market, and so much more.

If this sounds like you and you want to be featured on Young and Profiting Podcast for our How We Profit Series, just head to younginprofiting.com slash apply and share your story. Let me know why you think you should be featured on the show. Again, that's young and profiting.com slash apply. And who knows, maybe you'll be our next guest on Young and Profiting Podcast. glucose impacts you even if you don't have diabetes. You cannot have a healthy body in mind if you're constantly spiking your glucose levels without knowing it.

Jessie and Chaspe, also known as the glucose goddess, is a French influencer and a New York Times best-selling author. She's known for simplifying the science of blood sugar and helping millions build healthier habits. Human beings, from the moment we are born, we slowly cook like the chicken in the oven. It's called glycation. And the more glucose you have, the faster glycation happens.

What are the common things that people think is normal? That's actually not normal. It's 10 a.m. and you already feel tired. That's not because of your sleep. That's because of your breakfast. Being on a glucose roller coaster affects your brain. It affects your mood. You can be more agitated, more easily irritated.

It can increase brain fog. Of course, it can increase chronic fatigue. So if your only focus is you want a bit more performance, then learning how to manage your glucose levels is fundamental. How should we think about it? Like what food should we completely avoid and what are some good substitutes? So the simplest one to do is... Yeah, fam, my guest today is Jesse and Chospe, better known as the glucose goddess.

She's a biochemist, best-selling author, and one of the leading voices making blood sugar science simple and practical. Jesse is here to break down how glucose and the way we eat shape our energy, cravings, focus, mood, aging, and long-term health. We'll also touch on her new book, nine months that count forever, and how she built a huge brand around a highly specific niche. Now, I know today's episode might feel a little different

from what we usually cover, but trust me, the lessons are incredibly relevant. So grab a snack, make it a savory one if you can, and stay tuned. And one tiny favor before we get into it, don't let the algorithm decide when you get your next dose of young and profiting podcast. Follow Yap now, so we stay connected

each and every single week. Jesse, welcome to Young and Profiting Podcast. Thank you for having, Rahma. Typically, we're talking about business and marketing and sales, but especially like these days, I've been really getting into these health conversations and you've been so popular online.

I see your reels all the time on Instagram. We've got like 6 million followers. And you are known as the glucose goddess. So the thing that got you super famous on the internet is all your science around glucose and you know how to minimize glucose spikes and how to eat food in the right order and all the things that you talk about online so for people who are not familiar who only hear glucose in the context of let's say diabetes what is glucose why do we need it um you know what are

the main things we need to know about it so glucose is your body's favorite source of energy so right now your brain your heart your feet your liver the all burning glucose for energy So it's the fuel of life. And as humans, the way we give glucose to our body is simply by eating foods that contain glucose. And the big family of these foods is called carbohydrates. So that means things like bread, pasta, rice, potatoes, but also chocolate, cake, banana, apple pies. Those are carbs. And these contain glucose.

The thing is, a little bit of glucose is fantastic. but too much glucose can cause some issues. It's a little bit like, do you have any plants at home that you take care of? Yeah. Okay, so you probably know, and I'm a terrible plant owner, but you've got to give them a little bit of water, but if you give them too much water, then it's an issue and they drown and yada yada. And I lost many plants to this.

Well, the human body is the same. A little bit of glucose, amazing. Your cells are running, you have energy, you feel good, too much glucose. your cells start to stress out and bad things start happening. So some of the most common symptoms of having a lot of glucose, the most famous one is diabetes. But diabetes is not the only world in which glucose matters. So from about 15 years ago,

scientists have discovered that glucose impacts you even if you don't have diabetes. If you have glucose spikes, which means eating a meal that's very high, in carbs, these spikes that happen after you eat can lead to inflammation, to stress inside your cells, can lead to a higher risk of cardiovascular disease, can lead to more cravings, can increase your risk for brain fog, for depression, and a long term for things like Alzheimer's disease can impact your hormones as a female, could increase testosterone in a female body, which can then lead to polycystic ovary syndrome. Basically, having a lot of glucose,

ghost spikes on a daily basis, even if you don't have diabetes, can lead two symptoms. So we should all care about our glucose levels, even if our only objective is to have more energy, to sleep better, and to have fewer cravings. You cannot have a healthy body and mind if you're constantly spiking your glucose levels without knowing it. And that basically formed the basis of my work. And I discovered this whole thing because I personally suffered from about mental health issues, in my 20s, and I saw this correlation between mental health symptoms and glucose spikes by wearing a glucose monitor completely randomly when I was working in Silicon Valley. And so all that to say, that I've now dedicated my career to helping people manage their glucose

levels. So when I think about sugar, like, I feel like everybody knows, like, certain sugars are bad. Like, everybody knows, like, if you eat a cookie, it's bad. If you're eating ice cream, it's bad. You know, even bread is bad. But then there's other things that have sugar. like, for example, like now in my coffee, I use monk sugar. And in my head, I'm like, this is good for me.

This is fine or honey, right? Yeah. So is there a case of like certain sugars are better than other sugars or is that just nonsense that we're telling ourselves? So there's two categories. Okay. So when you say monk sugar, you're talking about monk fruit? Yes.

Yeah. Okay. Okay. So that, even though it kind of sounds like a sugar, that's actually a sweetener. That doesn't contain any sugar. So I categorize these things into two worlds. So you have the sugars which actually contain glucose molecules. And that's white sugar, brown sugar, honey, agave, maple syrup, all of those things.

And then you have the sweeteners that are usually very, very low in calories and don't contain actual sugar. So stevia of spartame, monk fruits, all of those guys. Okay. Now if we look at the sugar world, it's all pretty much the same. It's the same molecules. In honey, it's the same molecules. and in table sugar. Yes, honey has some antioxidants, but it's still very, very high in sugar. So when it comes to those sugars, like if you prefer maple syrup or if you prefer honey or

coconut sugar, have whichever one you want because they're pretty much the same. Now, if we're talking about sweeteners, some are really not great for our health. That's going to be things like maltotol, spartame. And then what you mentioned, monk fruit, is actually seems pretty neutral and seems to be a good option if you want the sweetness without the dugose spike. So it's a bit more nuanced. But what I really care about is the fact that things like honey and agave are marketed to be super, super healthy when actually they're just the same molecules as a regular table sugar, but nobody tells you. So what's the easiest, like, how should we think about it?

Like what food should we completely avoid and what are some good substitutes? I'm not going to make you happy because I'm going to say no foods are off the table. But there's really simple hacks. can put in place that when you do eat something that's high in sugar, it doesn't spike your glucose as much. So the simplest one to do is to avoid sugar on an empty stomach. So avoid an orange juice, a chocolate bar first thing in the morning, avoid honey first thing in the morning. If you want sweet stuff, have it as dessert after a meal. So after your lunch or after your dinner. Why? Because when your stomach is empty, those molecules of sugar are going to arrive much more quickly

into your bloodstream. Therefore, you're going to experience a bigger glucose spike, which leads to have faster information, faster aging, and then after a big spike comes a big drop. And so two hours later, you want more sugar because of that drop. Now, same sugar, same honey, same table sugar. If you have it after a meal, because there's other foods in your stomach, the sugar is slowed down. Therefore, it arrives more slowly into your bloodstream. Therefore, you don't get such a big spike, nor a big drop. So you get fewer symptoms and you're less likely to trigger this sort of craving roller coaster and this addiction to sugar that lasts all day. And then it's 10 p.m. and you've had 25 cookies and you're wondering how you got there. Well, maybe it's because your breakfast was sugar

on an empty stomach and your body's been on a roller coaster ever since. So that's top tip when you eat sugar. And one of the things that I know that you advise is to have a savory breakfast instead of a sugary breakfast. So tell us the difference of like somebody's day who had a sugary breakfast versus a savory breakfast. Well, what do you have for breakfast? I barely eat breakfast. I usually don't eat until like 12. But if I do, I usually have yogurt, granola, and fruit is usually what I have. And I have it at like 11 or 12.

Or I'll make scrambled eggs and fruit. You don't have to have breakfast early in the morning. For me, breakfast is just the first meal of the day that should be savory. Okay. So why do we want to avoid a sweet. first meal of the day, no matter what time that is. Because your stomach is empty. It's so simple. And so if you eat something like a piece of toast with jam and then a tea with honey or an orange juice or fruit smoothie, all of these are very high in sugar and glucose, that glucose is going

to arrive really quickly, big spike, fatigue, inflammation, aging, and then big drop two hours later, and it's 10 a.m. and you already feel tired. That's not because of your sleep. That's because of your practice. And there's this misconception that if we eat. eat something sweet in the morning, it's going to give us energy, that an orange juice is going to give us energy. What it actually does is that the sweet taste triggers dopamine in the brain. Dopamine is a molecule of enjoyment. It makes us feel good, but on the inside in our cells, our cells are struggling with this big glucose spike and cannot make energy efficiently. So if you want stable glucose levels throughout the day, the tip is very simple. Have a savory breakfast built around

protein. Protein does not contain any glucose. It does not spike or glucose levels. It keeps us very, very steady. And it keeps us feeling very full. So a perfect example is some eggs, where you mentioned some Greek yogurt. It can be leftovers. It can be fish, meat. It can be tofu protein powder. This should be the main character of your breakfast, the center piece of your breakfast. And then you can add stuff. You can add some fruit, whole fruit. You can add a of starch. As long as the core of your breakfast is built around protein, it's going to keep your glucose level steady. And this transforms your day completely. And I recommend to always try to start with switching to a savory breakfast, even though it can be quite hard for people. It is honestly

one of the most powerful things to do for your entire day. It's remarkable the impact that it has. Yeah, fam, as my business keeps growing, I feel like I'm always hiring. I recently added two new video editors and a producer to my team. And I can tell you from experience the right hire can give you leverage. The wrong hire gives you a second job. And that's the last thing you need. So when I need the right person, I go to Indeed sponsored jobs. Indeed sponsored jobs boost your job posts and search results so you can reach candidates who meet your specific criteria like skills, certifications, location, and more. Because the goal is not more resumes. The goal is better matches. Spend less time searching and more time actually interviewing candidates who check all of your boxes.

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Now, I might be vain or something, but the thing that really moves the needle for me when it comes to health is when somebody says, like, this is going to age you faster. Like, don't do this. That's always when I pay attention the most. So you mentioned aging quite a few times. So what does sugar and glucose do in terms of aging? Well, do you know when you cook something in the oven, it goes from like raw to brown? So you put a chicken in the oven, it goes from pink to brown. So that process is called glycation.

And it's basically the process of aging. And human beings, from the moment we are born, we slowly glycate. We slowly cook like the chicken in the oven. No joke, girl. No joke. It's called glycation. And it happens everywhere on our body, on our skin, inside of our organs. And when our skin glycates, it hurts our collagen, we get wrinkles. When our organs glycate, they work as well. And then as we age, we glycate more and more. And then when we're fully glycated, we die. That's basically what happens in a nutshell. And you might notice that glycation and glucose sound pretty similar. Like they come from the same root. And it's because they do. And it's because it is glucose that does the glycating. And the more glucose you have in your body, the faster glycation happens. And so if you're talking about aging of the skin, right, which is one of the core things we think about when we think about aging. So collagen in your skin gets glycated.

And the more glucose you have in your body, the faster that collagen is glycating. And when collagen is glycated, it becomes brittle and it breaks. And so that can lead to sagging skin. and wrinkles over time. And so I'm not saying like one piece of cake is going to make you look super old, but over days, weeks, months, and years, if you had twice as many glucose spikes as your neighbor,

you might look older than him even though the rest of your lives are the same. So that's one of the ways in which food and glucose are related to skin health. Another one is inflammation. So every glucose spike increases inflammation in the body. And inflammation can also, exacerbate things like acne, rosacea, psoriasis, and just generally make your skin feel look more dull.

So, yeah, it's important to think about food when, if you want your skin to look young and healthy for a very long time. And glucose is a great place to start. Now, what about somebody who's just like, I'm fine. I don't feel like I have glucose spikes? Like, what are the common things that people think is normal that's actually not normal? Well, first of all, if you feel amazing and you don't think anything in your life could be improved, that's awesome and don't listen to me. But if you think any little piece of your physical mental health could go a little bit better, then glucose might be the good place to start. So some common things are that people think are normal, but are actually might be glucose spikes in disguise. Hitting the 3 p.m. wall. So at 3 p.m. feeling super

tired, like you need a coffee or soda or a nap. And I used to think that was just normal. normal. Poor sleep. So if you have a lot of glucose spikes and dips and you go to bed on a big glucose spike, you'll have less deep sleep. And so you wake up and you don't feel rested even though you slept, you know, seven or eight hours. That's a very common symptom. And another very common one is sugar addiction. So by sugar addiction, I mean that throughout the day, multiple times you're thinking, I want to eat something sweet. I don't care what it is. I just want something sweet. It would be it's a granola. bar, maybe a piece of chocolate. I just need something sweet. Now, this could be driven by

Ducos crash because the meal you had a few hours earlier led to a spike and then a crash. So poor sleep, poor energy, and feeling controlled by sugar, those are pretty common symptoms of Ducos bikes. Let's talk about that addiction. I actually just went to New York to visit my mom from Mother's Day and I had a total cheat weekend. We were like, you know, eating cookies and cupcakes. And yesterday I was hanging out with my boyfriend. And it was like 10 p.m. and I was like, do you want to?

And I'm usually eating very healthy. I'm like, do you want to order ice cream? And he's like, why do you want ice cream? Like, this random. And I'm like, I don't know. I just like it. Maybe it's because I ate so many sweets this weekend. Is there any truth to that?

Do you, does your body just keep wanting it once you've kind of indulged? Yeah, because it's a very powerful stimulant on the brain. And so more sugar you eat. more sugar you think about and you want. And then if you combine that to the fact that you're experiencing a spike and a dip, you can also have this biological urge of like, I mean sugar right now. So those of these things can be going on. And have you ever made the experience of like stopping sugar completely for a week? And then you don't even think about it anymore? Yeah. Yeah. Like it's like if you don't have sweets for a while, then like you just don't want them. And then suddenly you bring it back

and every day you're like, I want a sweet. I want a sweet. How do we stop that cycle? So the key is not to try to use your real power. That's not going to work. I think there's two things you can do. So first thing is when you want something sweet, try to have some whole fruit and then wait 20 minutes. And if you still want the ice cream, then have the ice cream. But the best first thing, the first sort of gate to try is whole fruit. Because whole fruit is sweet but also contains fiber and water so it doesn't create a glucose spike.

And then if you really want to have the ice cream, which by the way, I totally relate to use the glucose hacks so that it doesn't create an extra craving cycle. So, as I mentioned, never an empty stomach. You can have some vinegar before you have the sugar. So one tablespoon of vinegar in a big glass of water like this. Like apple cider vinegar? Or like? Apple cider vinegar, white wine vinegar. You just want to avoid the sort of very serapy balsamic vinegar. But this can reduce the glucose spike of that sugar by up to 30 percent because it's slow. down the breakdown of sugar in your stomach. So you're still having the enjoyment from the sugar with less of an impact on your glucose levels, so with less of a creation of that cycle.

And another thing that's very powerful that you can do is that after you eat sugar, use your muscles. So if you're in front of the TV, pick up a water bottle and do some bicep curls, do some calf raises like at the couch, you know, clean your apartment, do some laundry. Activating your muscles after you eat sugar is so powerful because they want glucose for energy as they contract. And the first place they look is in your bloodstream. They look for glucose you just ate. So, for example, if I ate the same chocolate cake on two different days, but one day after that chocolate cake, I went for a 10-minute walk, it would create a much smaller spike than if I just sat down after eating it. So if you use all these little

combos, over time the spikes come down, so you're not creating that biological crash. And probably you're not going to keep eating as much sugar as you did in New York, right? Maybe you're eating sugar like every few hours and now you're doing it in the evening for ice cream. And so over time, this is going to attenuate and you're not going to feel that craving anymore. Yeah. So you were just kind of explaining how fruit compared to ice cream is like a better kind of glucose or easier to manage. Yeah. Help us understand like, I know I asked you this question right off the bat, but like I feel like I don't quite understand still. Like what is a good, like what is a good sugar versus a bad sugar? And like for you, for example, like how often are you

eating fruit? Like how often are you, are you like trying to stay away from fruit or are you? No, I don't try to stay away from fruit. So fruit and a chocolate bar, they actually contain the same sugar molecules. It's the same thing for your body. But there's one massive difference, which is that in the fruit, there's fiber and there's water. So even though there is some sugar in there, it comes in this very healthy package that is going to break down slowly, that is going to arrive into your bloodstream slowly. And also, there's much less sugar in an apple than in a chocolate bar, right? So you have less sugar and a better envelope, a better matrix. And so I have whole fruit every single day, honestly, whole fruit is still there for enjoyment, for pleasure. Like, we don't

need to eat fruit. There's nothing in fruit that we can't find in vegetables, for example. But fruit is so lovely to eat and it's delicious, it's sweet, it's enjoyable. So I still see fruit as dessert, right? I'm doing it because I want to, because I like it, but it's a totally fine and healthy thing to eat. However, there's something really fascinating to know about is that the fruit that we have today in supermarkets has been modified and bred by humans over centuries to be even more sweet and juicy as the way nature intended. So if you look at what a banana looked like, you know, thousands and thousands of years ago, it was full of seeds, not very sweet and quite hard to eat.

And today a banana is like super easy to peel and it's very sweet. So humans have designed modern fruit to be higher in sugar. Yet the same things will hold. Because of the fiber and the water, they're still fine for your health. in your duco's devils. The problem comes if we denature whole fruit. So if we make an apple juice or an orange juice, what are we doing? We are stripping away the fiber and throwing it in the bin. And we're just keeping the sugar in the water. And in that case, that becomes something that is really not very good for you. Because we're concentrating the sugar of like five oranges

in one glass and we're removing the fiber. So that protected healthy matrix I told you about, it's gone, it's vanished. And you're just left with the same sugar molecules as in a can of Coca-Cola in the same amounts. And so sure, there's a bit of vitamins in there, but not enough to outweigh the huge amount of sugar that isn't that juice. So it's not so much about, like,

is there a good sugar or bad sugar? It's more there as good envelopes and bad envelopes, for sure. And the only thing that is very sweet and that you can eat unlimited is whole fruit. The rest should always be seen. as dessert and something you do for your enjoyment and pleasure and something you build glucose hacks around. I feel like that's a really good reframe, like understanding that whole fruits are good because

of the envelope that you were talking about. Yes. And then also like that you treat it like a dessert, like you know you don't have to eat it. But if you're going to have something sweet, you're going to opt for fruit. So I think like reframing and like make sure you're not denaturing it like you mentioned. So I think those are great. When you were mentioning you have fruit, you said fruit and granola and yogurt for breakfast or your first meal of the day, right?

Okay, so in that meal, the fruit and the granola tend to be sweet, but because you have the yogurt, you're also reducing the lego spike. And you don't need that fruit in the morning or at your first meal of the day, but it's enjoyable. And we should also think about things we do for enjoyment. Life is not all about just reducing sugar and being sad. Like, we need to eat sweet stuff because it's tasty. Now, let me ask you a question about that breakfast.

Would it make more sense if I was like, let me just have this Greek yogurt plane and maybe, or like the granola that I have actually doesn't have any sweet in it. It's like mostly nuts and stuff like that. So like let's say I have the granola, like the nutty granola and the Greek yogurt. And then I have the fruit after. Is that better or like that doesn't matter like to have that level of like granularity of how you eat? So in order to answer that question, we got to talk about the order in which we eat our food. Yeah. Yeah. There is fascinating study that came out that has. been since replicated it many times, that shows that during a meal, the order in which you eat

the food matters in terms of the glucose spike that the meal creates. And the scientists found that the, quote, ideal order for your glucose levels is the following. Vegetables first, then proteins and fats, and then starches and sugars. Why? Because vegetables contain fiber. And as I mentioned, fiber is our friend. Fiber will create this. sort of mesh and slow down how quickly glucose arrives into our bloodstream. And why do we want to eat the carbs and sugars last? Because same concept. When there's food already in our belly when we eat carbs, they arrive more slowly into our blood. So technically, if you want it to be like super, super, super, super highly optimized. Yes, eating the berries after you had the yoga and the nuts

would be better than mixing them. But honestly, girl, like the difference is going to be pretty small because that meal is not very high in glucose anyway. And I don't think you need to do that unless you really want to. But eating stuff makes it's totally fine. You have a lot of protein in there, healthy fats, a little bit of whole fruit. It's fine. If you told me my meal, my breakfast is five cookies and a yogurt. I'd be like, okay, yeah, definitely don't have the cookies first.

Like have the yogurt first and then the cookies. It's always relative. But in your case, I don't think you have to worry about it. Yeah, fam, in business, communication is part of the client experience. Think about it. When you need to buy something or book a service urgently, and the first business doesn't answer, do you sit around and wait? Of course not.

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So you have a sweet breakfast, you spike, then naturally your body's going to bring down your glucose levels. And then if you have a big spike, you're going to have a big crash. And that's the first section of the roller coaster, the first wave of the roller coaster. and then when you crash, this actually activates a part of your brain that tells you to look for more sugar and so you're going to reach for super sweet granola bar and then you're going to spike again. So the roller coaster is going back up and then over the next two hours your body's going to bring down that spike by storing away glucose into yourselves. But a big spike means more cravings and more activation. And so if all day you do spike crash, spike crash cycle, you're stuck in this fatigue

exhaustion, sugar addiction. The cool thing is, every morning at breakfast, you have the opportunity every single day to reset that glucose roller coaster. Your breakfast is extremely important as to whether you're going to be on a glucose rollercoaster that day or not. So if you suspect that you might be on one because you crave sugar throughout the day

and you feel super tired, tomorrow morning have a savory breakfast built around protein nothing sweet except some whole fruit if you want and see how different you feel. Odds are you will be spending your very first day not on a glucose roller coaster. And I can tell you that feels amazing and you get your life and your time and your brain back.

If your audience cares about brain health, performance, energy, this also matters a lot. So being on a glucose rollercoaster affects your brain. It affects your mood. it can affect how you behave with those around you. You can be more agitated, more easily irritated. It can increase brain fog.

Of course, it can increase chronic fatigue for the reasons I just mentioned. So if your only focus is you want a bit more performance and a bit more even keel, then learning how to manage your glucose levels is fundamental. And in my book, glucose revolution, I have many more hacks and more science, and it's honestly a really, really good place to start.

All right. So let's transition into, talking about your business. So one of the most fascinating things I found about you is that you've got a big following, right? We're talking about 6 million followers just on Instagram. We're on all these other platforms. And your main thing that you talked about for a long time was glucose. And in my like marketing brain, that's really niche. You're not just talking about health or women's health. You're talking about glucose. Now, everybody, you know, needs to worry about what they eat and everybody needs to eat. So I guess it is broad, but it is still really niche. So

talk to us about how you landed on that and if like you, like how you were like, okay, I'm going to stick with glucose and be the glucose goddess. Okay. So first of all, glucose is niche, but it's actually a very simple window through which to view nutrition as a whole. So it sounds super niche, but it's your glucose levels are a representation of how much fat you're eating, how much protein you're eating, of your exercise levels of how much sugar you're eating, how many carbs you're eating. So they reflect an entire diet. So that's why it's cool and it's helpful. It's a niche molecule, but it actually represents a lot about somebody's lifestyle.

So how did I get into this? How did I decide to do this? Personal journey, mental health issues, wasn't sure how to do better. I was working at 23 and me in Silicon Valley for five years. As a product manager, super fascinated by that whole journey, yeah. And I had the opportunity to put on a glucose monitor. Somebody in the company sent an email being like, hey, we have this glucose monitors. Does anybody want to try?

And I just raised my hand out of curiosity. And it changed my life because I saw that the days where I had bigger glucose spikes, my mental health was worse. And I was struggling with depersonization, depression, anxiety since I was 19 after breaking my back and having intense surgery. So I personally got fascinated by it. I read all the studies. I changed the way I was eating. And I was like, this is super freaking cool. And then, because I think I'm just wired this way,

I wanted to extend this to those around me. And so I thought, if I just print out these scientific studies and give them to my mom and my friends, nobody's going to care. I need to find a visual way to explain why it's so important to manage our glucose levels regardless of our medical situation. And I thought about making these graphs.

So I literally coded on my computer this little digitizer that took screenshots of the glucose monitor, turned it into this pretty graph that I made, I designed everything. And these graphs, when I showed my friends and my colleagues, man, they got it. And these graphs were simply showing the glucose spike of, for example, an orange versus an orange juice.

And you can see in just a second, oh, the orange juice is a bigger spike. So that's worse. And then I decided to put it a little bit on Instagram just because I wanted to help people, you know. And I thought, I'm going to give myself six months and try to make the best post I possibly can. And because I had a product manager mindset, I saw these graphs as a feature that I was

continuously testing every single day. So I had a ton of iterations of these graphs. And I was seeing what was catching on or not. And after six months, I had like a thousand followers. And I thought, this is it, girl. I got to go. And so I quit turning to me and I decided to do the glikos thing full time. But I had no business plan. I had no I had no idea what I was doing. And because I was in Silicon Valley, everybody said, Jesse, make a deck and go raise a million dollars.

And I was like, but I don't want to build an app. Like, I want to make content and educate. And so I was about to stop doing this six months later because I had no more savings when I had the opportunity to write a book. So my book agent saw my work, reached out, and said,

I think you should write a book. And I had never thought about writing a book. But I did. And that's when things started to sort of snowball after that book came out. I got, you know, media and press, and people were sharing more and more of glucose grafts on Instagram. And then years later, I decided to build a business out of it,

to have a recipe club, to have a formulation of the supplement I developed, to do more books, to do more products. But it all came very organically. I never raised any money. It was all bootstrap. It was all, you know, one foot after the other. So... I love that.

There was no deck. There were no Slicken Valley investors. I did take meetings. And I was like, this is not for me. So, yeah. I love that you good. Does that answer your question? It totally does.

And I always talk, I love creator. You know, I'm a creator entrepreneur. Creator entrepreneurship is awesome. I believe that is the future. I believe that is the way that you can really build big businesses now without taking funding because your personal brand is your audience. Now, one of the things that, like, really, like, you know, is eye opening for me is that you started with these graphs.

Like, a lot of people, like, start with their face. you started with these graphs that you perfected that people really loved and people kind of got trained on. Did you have any, like, insecurities about going on camera or like, how was it for you to actually, because now you're on camera all the time? How was it for you to get in front of the camera? No, I have never been insecure in front of a camera and I credit my mother for taking so many photos of my sister and I when we were growing up that as soon as a camera comes out, I'm like, yes, hi. That was a big advantage. And so I was posting the graphs, but I was also posting selfies. I was trying different things.

And I very quickly started making also some videos to complement the graphs. So I didn't have that hurdle of feeling like, oh, I feel uncomfortable, you know, taking photos and videos. I think that really helped because I know this can be a real barrier to many people. Because it is weird to put yourself out there. But I just did not care. I was like, I'm going to use my face to talk about glucose and to help people. One thing I didn't do, though, is I never shared my personal life where I lived, who my friends were, what I was doing. I was not going to be an influencer.

I was going to be a science teacher on the Internet. And that's all I talk about. It's just the narrow science thing. There's nothing else. So till this day, you don't incorporate. Oh, that's really interesting because a lot of people say you have to incorporate your personal life. Why do you think that works for you? Why other people kind of say you've got to be personal.

so people really connect with you. Why does that work for me? Because my whole purpose, my whole brand is educating about science. I'm a science teacher. And that has always been the case. And so I think the people who follow me, that's what they follow me for. And if I started posting about, you know, maybe some people would be a bit curious. But I don't think it would work on my platform if I started posting about my vacations.

I think people would be like, who cares? Give us some studies. Yeah. Yeah, that's a brand that you've created. Yeah, you're an education. Totally. I'm an educator. Yeah. I'm not a... In my books, I get pretty personal. I talk a lot about my personal life and stories because I think it adds a lot to what I'm trying to communicate. But it was also a choice to protect myself, to be honest. And today, considering the amount of

articles and media stuff that are written about me, thank God. People don't know who my husband is or where I live because it would be a nightmare. So I'm very happy with that decision. Very, very happy with it. But I think it forces. Well, I feel like you do tell your story. To your point, your books and like your long form podcasts, like you do tell your story, but it's just not like your core on social media, the things that go viral. I share the things that are relevant to the message I'm trying to give and to the service I'm trying to provide.

But I don't think it's relevant for me to talk about, you know, I don't know what people talk about on the internet. Yeah, their food. Yeah, exactly. I do post my food, though. But to me, it's very clear in my head, like, what makes sense and what doesn't make sense. And it's always been a decision. Well, that's super, super fascinating. So let's talk about how you make money as a creator. You mentioned some of the ways that you make money as a creator. What is, like, your biggest revenue generators? Do you actually make money from your book? Or is it more of like the speaking off your book? And how do you make money

right now as a creator? I've been very lucky that my books have done very well. So my books have sold 3 million copies in 42 languages. So that's been a big, big, real business for me. Amazing. Yeah, thank you. And I think it's because, you know, I pour a huge amount of work into the books. Like, the books are not something I do on the side. It's most of the grueling work I do every year is research for books.

So the books have done well. I do a little bit of speaking in conferences, but honestly, not more than two or three per year because that's not my core business. And then I built products for my community. So I only sell online. I have a recipe club, which is a subscription that people can subscribe to, and I send them glucose-friendly recipes every month. I have a supplement. I formulated a couple years ago with the best molecules on the market to reduce glucose spikes with natural ingredients if you want to. So that's been a very, very loved product.

And I'm launching actually a couple more things this year, which I'm very excited about. but when I make a product, it's really because I want to solve a problem and I'm frustrated with the fact that it doesn't exist. Like I don't have ambitions to, you know, have a hundred skew business or to make more supplements just to make supplements. It's more because I see a problem and I'm trying to fix it.

So the problem that I'm going to fix soon is the fact that I want to have protein every morning, but very often I only have time to have coffee. Yet it's impossible to find a protein powder that's actually delicious to put into your coffee. They're all full of flavorings and textures and all that crap. So I decided to create my own that actually reached the brief of ultra-pure, ultra-good for you, no additives, nothing rare.

So that's launching in a couple weeks. It's called Protein Prodigy. Oh, I love that. I will definitely be a customer. I love putting, like, vitamins and stuff in my coffee. You froth it in your coffee, and it tastes like you added just like a splash of milk, but you added 20 grams of fucking protein, which is as much as in, three eggs in your morning coffee.

Wow. So this is the kind of stuff I love. Oh, I will definitely be a customer of that. I love that. You just said that like you like to solve problems that you see. Like this is something that I wish that existed. Are you actually also listening to your audience in terms of like what they want from you? Yeah, all the time.

100%. So how do we do that? Well, I have a dedicated team member who reads all the DMs every single day they receive. So that's like thousands of DMs per day and tells me what's going on. She reads comments. We get emails from our community all the time. I mean, many people in the street, they tell me things.

I do a lot of Q&As on Instagram. I see a lot of questions. So I'm very connected to what people need and what people want. I can't solve everything, but when I see a problem that I find exciting, then I'll go after it. So the morning protein thing was a big recurring theme. Yes, I know.

I know I should have a savory breakfast, but I don't have time to cook. I just grab my coffee and I go to work. And for years, I was like, how do I? I'm going to put two and three to figure it out. So that's how we do it. Yeah. Yeah. I love that.

And your latest book is about pregnancy. And when I was first, like, thinking about what do I want to talk about with Jesse on this interview? I was thinking, okay, no one is going to care about pregnancy with my audience. But then when I was actually looking into your stuff, it was just so interesting. And I do feel like a lot of my listeners are thinking about having kids. already had some kids or probably want kids in the future. So I just think it's great information. One of the most powerful things that I heard you say is you've debunked this myth of a bun in the oven.

Everybody always says, oh, when I'm having a baby, I got a bun in the oven. But you say that's totally the wrong way to think about it. So why do we have to think about it differently? Because women are not ovens. So we're not this passive vessel of heat and oxygen just waiting for a baby to grow. the science is actually pretty clear. So the moment you have sex and make a baby, yes, your baby's DNA is set and is never going to change. But actually, what you do during these nine months of pregnancy, how you eat your lifestyle, your environment, it's co-creating your baby's epigenetics. So you're

not just an oven. You're like an active participant in your baby's creation. So all this came about just because I was pregnant last year and I had my little boy. And as that was going on, I just dug into the research because I'm a biochemist and that's what I do. And I discovered such incredibly fascinating pieces of information that are very different to the bun in the oven myth that I had to, I just had to deep dive and write a whole book about it about how to eat during pregnancy to set up your baby's health for life. Yeah. And when you say epigenetics, just because this is not like a medical audience, right, what does that mean? So epigenetics are kind of like these tiny little light switches that sit on your DNA. So for example, you and I have the same gene or genes for

diabetes, for example. But maybe on my DNA, there's these little switches that have that gene more activated. And on your DNA, your little switches have that gene a bit more silenced. And so DNA is not the whole story. Identical twins have the same DNA. But if they have a different epigenetic makeup, their health is going to be different. So we used to think that it was all about DNA. Now we know that like our environment or nutrition actively calibrates what's really going on in our body and our health. And so when I say epigenetics is just that. It's this programming of the switches on your baby's DNA. And these happen during pregnancy. And one of the factors is what you eat. So depending on what you eat, these little switches will program your baby's DNA differently. So there's a lot of stuff

going on and not just this passive oven. So help us understand. Tell us about like the difference in the output of your baby. Let's go business terms. Output of your baby for nine months if you are eating eggs and, you know, tell us what somebody, what good looks like in terms of what you should eat in your pregnancy versus somebody who follows the advice of like nature will handle it, just eat whatever you want, eat for two and everything will be fine. Well, so one thing to know is that even if you don't follow any of these recommendations, your baby will probably be fine. Like that is one of the beautiful things about humans is that we're very resilient. But, But let me take a very simple example, sugar.

So when you're pregnant, your baby doesn't actually need you to eat sugar, right? Yet we have these cravings for like ice cream and chocolate, et cetera. So many moms end up eating way more sugar when they're pregnant than when they're not pregnant. The thing is, we know from this incredible study from the UK that looked at people who were in the wombs of their mothers between 1940 and 1950 and 1953 and who were in the womb of mothers just before and just after. And the reason is key is because in 1940 to 1953 in the UK there was a rationing because of the war and pregnant moms only had access to a certain amount of sugar. And that was the same for the rest of the population. Anyway, scientists, 60 years later, they look at these babies who were

developing while moms had less access to sugar. And they saw that in these babies' entire lifetime, they all had a 15% lower risk of having developed diabetes. The only difference was that their moms were eating about 40 grams of sugar versus the average before and after which was 80 grams. So the amount of sugar you eat when you're pregnant seems to calibrate your baby's vulnerability to things like type to diabetes and obesity. And so why is that? First of all, we have to understand that when we're pregnant,

our bloodstream and our baby's bloodstream is pretty much connected, not technically connected and touching, but pretty much. There's no filter. So everything you eat goes into your blood and goes into your baby's blood. So if you eat a lot of sugar, your baby in your room is also going to be receiving a lot of sugar. And this has an impact on the formation of his organs. His body is going to be like, oh my God, there's a lot of sugar around. We're going to be born into her world with a lot of sugar.

So this might increase his insulin. This might increase his fat mass even in the room. You're sending signals and this can calibrate future. health. A more positive and exciting example might be coline, which is found in eggs, or omega-3s, which are found in fish. And today, the sad thing is that most moms are not meeting the general world recommendations of how much coline and omega-3s to eat during pregnancy. And we know from some clinical trials that, for example, if you eat a lot of omega-3s during pregnancy, a lot of eggs or if you supplement with them, scientists can measure a four-point increase in your baby's eye.

Q years after birth. For the case of choline, scientists can measure faster reaction time in children who were developing in the rooms of mom that had more choline. So you can do these really positive things for your baby's brain development with simple advice. And so in my book, I recap the four pillars. The first one is to try to reduce how much added sugar you're eating. So try to use the WHO recommendation of 25 grams of sugar per day or less. Second, have a bunch of cold So I was eating three or four eggs a day during pregnancy to give my baby enough. You can eat other foods too that contain chlorine. Omega-3s.

Three servings of fatty fish per week and your baby is getting all of the omega-3s that he needs. And then finally, protein. I know it's a big buzz thing right now, but actually when you're pregnant, you need more protein. And if your baby is protein-restricted, this can also create some vulnerabilities later in life. So not too much sugar, chlorine, protein, omega-3s. If you do those four things, which most pregnant moms today are not told about and therefore don't do, you're going to give your baby an upper hand in terms of his long-term health. Protein is a really interesting one.

People are really obsessed with protein. Nobody really talks about it in the context of pregnancy. Yeah. But I heard some fascinating things from you in terms of like if, you know, you don't have enough protein, your baby's actually born with like less capability to keep muscle later on even as an adult. So talk to us about how what you eat, how like, you know, the baby is expecting that the environment that they're being born into directly correlates with what the mother's eating. Yes. So this is based on studies that we have on animals. So we don't have a specific trial where we can take, you know, 5,000 pregnant moms, give half of them enough protein and half of them very little protein and then measure the outcomes, right? That would be unethical. So we use a lot of studies from animals to see this. And in animal studies, when you restrict how much protein a mother has during gestation, it is always extremely clear. The baby is born smaller with less muscle mass and the baby stays smaller also later in life. So to give you an example, back to this epigenetic thing.

So scientists have found that in animals, when a baby is developing in the room of her mom with very low protein intake, she has little epigenetic switches on his DNA that say, keep your muscle mass small. And the fascinating thing is that this epigenetic switch is not just happening during pregnancy. You can measure that when that baby grows up and is an adult. that setting stays with him for life.

And if you think about it biologically, imagine your baby's in your room and he can't see the outside world. He can't touch it. He can't hear. He can't see anything. He's relying on signals that you bring as the mother

to sort of infer what world he's going to be born into. And so if you're giving him very little protein, he receives that signal. And he thinks, or his body thinks, I'm going to be born into a world with low protein available. And so what's a very smart setting in that case?

The setting should be keep your muscles small. Don't try to build a lot of muscle mass prior to tie your essential organs. Okay, because in protein is scarce, we don't want to have a bunch of muscle mass to deal with. Just focus on the brain and the heart and muscles stay small. And so these little settings can stay with somebody for life. Now, I don't know about you, but if I think about my friends, you know, I have two very close male friends. And they kind of have the same gym routine. They eat the same.

one is able to build muscle very easily and the other one is not, even though they kind of do the same thing. So I'm not saying that it's because necessarily one of them had a low-priting diet during pregnancy, but this could be one of the factors. It's so crazy to think about the fact that whatever you eat during pregnancy,

your kid actually forever is like predisposed to either diabetes or predisposed to not being able to put on muscle mass. So does this mean that we're just like doomed and we should all be like, mom, would you eat while I was pregnant and give me the download so I know what's going to happen? No, because this is just one of many factors. But the reason I wrote this book is because I feel like it's a factor that's just not spoken about enough. But of course, for example, when my mom was pregnant with me, all she ate was sugar, pretty much. And so when I was 25 years old, I was on

the cusp of free diabetes, even though I had a quite healthy French diet. And so looking back, now that I know what I know, I'm wondering, oh, maybe it has something to do with the diet that was exposed to in the room, I had a vulnerability. This is all vulnerabilities that we're talking about. It's not a, it's not a sentence. It's not because your mom ate a lot of sugar that you're for sure going to get diabetes. You can always, you know, change things in your life. You can always counteract this with lifestyle, but it's about vulnerabilities and resilience. And I think if we know this, why not use these nine months to try to give our baby the least possible amount of vulnerability to disease and the most resilience? And the main,

The main problem, honesty, is that today this stuff is not discussed, even though the OMS, the European Union, the U.S.N.H, they all have these recommendations for coline, for omega-3s, for sugar, but they're just not communicated and not followed. So there's a real failure of communication here. That's all that is. Now, I met a lady who was like a complete stranger who were just having like a random conversation with her. I forgot even who she was. It was somebody in like service or something. And she was talking to me about how she had. had kids and she thought I was a lot younger than I really am. And she's like, oh, when you, when you, I don't have kids yet, but she was like, when you're older and you start having kids, she's like, my kid gave me 40 pounds is what she told me. My kid gave me 40 pounds. And in my head, I was like, I think it's a choice whether or not you gain, you know,

40, 50 pounds in your pregnancy. And I think there's a lot of misguidance in terms of like, eat whatever you want when you're pregnant. And a lot of people kind of, you know, it's hard to get pregnant. I'm sure. But I also. think you have some control and I think there's some misguidance around like how much you should or shouldn't eat. So what's your thoughts around that? I think it's a pretty complex subject. I agree with you in the sense that there's a lot of misguided advice. Like, oh, you're pregnant. You're going to be fat and get fat anyway. So eat as much as you want or you need to eat for two or people sort of encouraging you to eat a lot. The truth is you don't actually need to eat that much

more when you're pregnant. And this comes as a bit of a shock. But if you look at the science, like 300 calories per day at the very end of pregnancy and way less before. But first of all, pregnancy can come with nausea, with food aversions, with cravings for sugar, hormones go haywire. So it is hard to have the same diet as you used to. And then you throw in that big soup, like all the advice around you. And for some women, that ends up with, you know, gaining 40, 50 pounds. But you don't, you don't have to. You don't have to. So I think if you're able to sort of follow these principles and understand a little bit the science behind it all, it's easier to not put on a lot of excess weight. But for some women, that's just how their body works. They can eat super

healthy, but just the hormones and the pregnancy itself just makes them gain a lot of weight. But I agree with you. There needs to be more education that you don't actually need to eat for two. You need to eat for like 1.2. So it's not that much more. You weren't saying like take a certain vitamin, prenatal vitamins. I'm sure you you think that's okay. but you were saying to actually eat fish to get to get the omega-3. Like what are your thoughts around vitamins versus just eating the proper food? So it's actually pretty freaking hard to hit, you know, every single one of your goals every day,

especially for omega-3 and colon and protein. So I actually was taking a prenatal, a pretty complete one, but with methylated forms of molecules, which is a better way to absorb them. I was also taking an omega-3 supplement. in addition to eating fish. But food should always be there first. Supplements are an insurance policy.

But you can't just take supplements and then just eat pizza and think you're going to give you baby everything he needs. That's not how it works. But I think as a compliment, they're great. There's no reason to oppose them. I think both can totally work. And in the book, I give some guidance around what to look for in the prenatals, what kind of what molecules you need in there,

what form, et cetera, what quantities? because there's so many prenatal supplements on the market, and many of them don't contain the most important stuff. Something else I want to talk about is something that's often not discussed ever, which is miscarriages, right? Miscarriages are something that happen to a lot of people. Often people don't even tell their closest friends that they've had a miscarriage. And I know that actually happened to you.

So would you feel comfortable to tell us a story about your miscarriage and maybe what you've learned from that experience that you want to teach other people? 100%. I'm very happy to talk about it. Thank you for asking. Because when I went through it, I felt so alone and I felt like I had nobody around me

who had stories to share. So I'm very happy to share, even if we can help one person feel less alone. So I got pregnant at first time, and everything was fine. But at the three-month scan, so I had scans before, we saw the heartbeat, everything was fine.

At the three-month scan, the doctor told me, oh, the embryo has stopped developing. There's no heartbeat. The pregnancy is over. But the crazy part is I didn't not have any symptoms. I hadn't bled. I hadn't had any cramps. Like I had zero symptoms.

So this was something I learned as a shock at the doctor's office. And this is called a silent miscarriage, meaning the pregnancy stops, but your body doesn't expel the tissue. So I had to have a DNC. and it was extremely traumatic. I felt so alone. I felt so depressed, so angry.

I had to rewire my entire brain in terms of my expectations for the following year. I felt like it was just so unfair. Why is this happening to me? And the intensity of the emotion was not something I was expecting or prepared for. And I remember telling my husband

that if emotions could kill, I feel like I would be dead. That is the level of emotional turmoil that I was experiencing. Yeah. And I learned, you know, I was thinking, oh, this is something I did, is it because I did this, it did that.

And then learned that actually miscarries are very common, one in five pregnancies today. And that it's usually not at all the mom's fault. It's just a chromosomal abnormality. But you asked me, what did I learn from this experience? I learned that it's something when you talk about more because the people around me didn't really know how to hold that grief.

It's not a grief that people are very comfortable around. And I think because of that taboo, it's just being perpetuated. But then when I started talking about it, I learned that my mom had had miscarriages, my stepmom, my grandmothers, my friends, but nobody had ever told me this before. And so I think the main problem is that we need to talk about it more so that we know it's common and so we feel supported and not alone when it does happen. And a little word of encouragement, after that miscarriage, I got pregnant again a few months afterwards. And then my baby boy was born and is perfectly healthy.

But it was a real trial of the heart to then go through pregnancy again with that level of anxiety. Because I was convinced I was going to miscarry again. But I didn't. And now I'll as well. But man, that was just hard, freaking core. Wow. Yeah. And I'm sure that made you want to research.

like what can I do differently this time? Is that when you started thinking about this book and kind of researching for this book while you were actually pregnant again? So I started researching during the first pregnancy. And what I learned is that there wasn't really anything different that I could do because most miscarriages are not about something that you do or something you eat.

They're really out of your control. It's like the egg or the sperm had a slight chromosomal abnormality. And so it stopped developing because it's, it didn't have the right DNA. And this has nothing to do with what you do during the pregnancy. That's one of the cases where you actually often don't have an agency. This happens earlier on in the DNA process. When the egg is being formed, when the sperm is being formed, yeah.

That makes a lot of sense. And I'm sure that takes a lot of weight off of people's shoulders, like, especially women who are the ones that are pregnant. Like, it's not your fault. It's not your fault. It's like nature. But that could be insensitive to say to somebody who just had a misconduct. carriage. So what should somebody say?

It was a great question. And people were like, girl, it's just nature doing its thing. Don't worry, you'll get pregnant again. That's pretty much the worst thing you can say. The thing I liked people to tell me was, I'm so sorry, this must be so incredibly hard. Can I do anything? Can I bring your food? Can I take your out for lunch? Do you want to go get a massage? Do you want to go for a walk? Just like how you would support somebody going through grief. You know, there's so many different shades of grief. So not trying to fix it, not trying to minimize it. Because even though the baby, you know, was not visible and the pregnancy was not yet visible, for me, it was very real.

And so I was truly grieving something very real. And so that's my advice. Just treat it like you would treat normal grief and be there and don't minimize it. I love that. So the pregnancy book, did that feel like it was a disconnect from your glucose brand? or like, do you ever feel like that puts you in a box at all and that you want to, like, grow out of that glucose goddess and be more like general?

Or how do you think about that? I think my real talent is to make complicated science easy to understand. And I don't think it stops at grouse. Honestly, one of my biggest passions in life is mental health because I went through so much of it myself. And I have this dream one day that I'm going to do a book about mental health. and kind of find some, you know, science-backed hacks to help people. And this doesn't feel weird to me.

It doesn't feel like a departure because in my core, what I love to do is explain science. And so it might be glucose. It might be skin health. It might be mental health. It might be heart health. It might be exercise. It can be anything. And, you know, over the past two years, I've actually been doing content that's not

just about glucose. So I'll do stuff on like fasting or I'll do stuff on exercise performance. And I just love all of it. And my audience appreciates it too. And honestly, like, I've talked about glucose so much. And there aren't that many new studies coming out to feed new content, enough new content. So I've had to branch out and I've loved doing it. And my audience also loves it.

So it's good. Yeah. And I feel like that's a normal trajectory of creator entrepreneurs, right? You start out with a niche. You get really popular for it. You're like the, you know, queen of glucose. You are the top thought leader of the. that. And now you have this captive audience that you can kind of continue to to teach on things

that are not just glucose. So I think that's awesome. And another thing is that, you know, the only reason I wrote this pregnancy book is because I was going through pregnancy. And so as I go through my life, new topics are going to interest me as I age and get wiser. And so I think, you know, my audience is going to go on that journey with me. So when I go through menopause, I'm sure I'm going do a lot of menopause content. When my kid is five years old and only wants to eat pasta, I'm going to have to figure out how to fix that. And I'm going to talk about that. So it's also a journey. And I don't see this brand and this project is something that I'm going to exit in two years. Like for me, this is a lifelong marriage and opportunity and joy. So it's not going to

stop anytime soon. Okay. So for the wannabe entrepreneurs that are listening that are working in a corporate job, like you said, you worked at 23 and me. I started, yeah, while I was working at Disney, right? What is your advice to them in terms of, like, they've got something that they're passionate about that seems pretty random, right? But they want to start posting about it. What's your advice to them?

Well, I did two things that helped me actually do it. So I'm going to share that. And if it resonates, it does, if it doesn't, doesn't. First of all, I started a little diary. So every week or every month, I would write, you know, April 2019. I'm thinking about this glucose thing, like, could this be an idea? You know, May 2019,

oh, I got a glucose monitor, this was happened. And to just write a little bit of a diary just once a month, a few sentences because I found that one of the hardest things for me at the beginning was that I felt so discouraged constantly. I was like, I only have a thousand followers. I only got 20 likes.

Like, I'm going nowhere. This is useless. But actually, that's your brain playing tricks on you. And so I would go back to the diary from six months ago and realize, oh, six months. ago, I didn't even have an Instagram account. Like, realize how far you've come, girl. And that's, that was very motivating to me. And then second thing, I made a contract with myself. I was at 23 me, I said, I'm going to work on this glucose project for one hour a day for six months after work.

That's my contract. And I will only assess the success or whether I want to continue or not at the end of these six months. Because every day doing those six months, I had a hundred reasons to stop doing the Vucos project. It doesn't make money. I have a full-time job where it is going. It's not a business, whatever. And that contract saved me because I just put my head down. I was like, one hour a day for six months, one hour a day for six months.

And thank God I had that because at the end of the six months, I actually had something. And then I made the decision to go for it. So you have to hack yourself into not giving up every single day. And those are the two main hacks that saved me. So good. That's such, such great advice. Last question on entrepreneurship. So 1,000 followers to now 6 million followers.

You mentioned a big milestone. First milestone was the book. But help us understand, like, what were some of the big things, like big swings that you're like, oh my gosh, I have a million followers all of a sudden? And like, how did it really take off? What were some of the big things? So for the first two years, it was extremely still that I was posting every day. And I understood something key that if I wanted to grow my Instagram account,

The only way to get people to find my account and follow me was if their friends or their family members shared with them one piece of my content. This is how people consume content. You get memes and reels in your DMs from your friends and your mom and stuff. And that's how you follow in your account. So I thought to myself, my KPI is, is this shareable? Is Nancy on the toilet peeing, book on Instagram, going to see my graph and decide to share it with?

her friend. That's the only thing that matters. And so as I was thinking about these glucose graphs, these posts, that was my North Star. Is this shareable? Does somebody understand it in less than three seconds? And does it make them feel good, useful, smart to share that with their friends? And so I just optimized around that. And I stripped down all the complexities of the graph. There are almost no words on there. it's very simple, surprising tests of foods that people have heard about that bust common myths, you know, and that's how I grew. But it was a very, very long process for sure. I was even reaching out at some point, I was like sending LinkedIn messages and DMs

to everybody I knew who had more than 5,000 followers saying like, hey, can I test something? I'm like, do you go's monitor for you? And they were like, yeah, sure, I test this. And so I did. And then I sent them to test. And I was like, I hope you're going to share this in their stories with their followers and sometimes it works. It was just, it's grueling. But I knew that the North Star was shareability.

And then the engine kind of built itself and then I kind of got it. And then once it becomes viral, people share it. Then the growth is something you don't even control anymore. At least that was my experience. I love that. Thank you so much for sharing your story. I'm not sure how often people actually ask you about that side of it. So I'm glad that you got to share it.

Thank you. Cool. So I and my show with two questions I ask all of my guests. The first one is what is one actionable thing our young improfiters can do today to become more profitable tomorrow? I'm going to have to answer about health because health is wealth, baby. Like, you can have all the money in the world if you don't have your health. It's complicated. So how to make sure you have more profitability in your health?

Start today. Have a savory breakfast built around protein. No sugar in the morning. Thanks me later. Very solid advice. And what is your secret to profiting in life? This can go beyond financial. Turning my phone off.

Because I feel like to really enjoy my life, the more time I spend on my phone on my computer and social media, even though it's my work, the less I feel like I enjoy my life. So it's kind of a double-edged sword. I try to turn off my phone as much as possible, at least on the weekends or on vacation. And that's when I really feel happy.

Like truly deep happiness to me really comes when I unplug. And it's kind of a boring answer, but it feels so true. And I feel it in my core, in my body. What about you? I'm curious. My secret to file, I would say relationships. Like, just something that I forgot, I think I can't remember. I talked to so many people, so I can't remember who told me this.

But they said, like, if you had to choose how to spend your time and money, you should always invest in relationships. Like, you'll never regret that you spent your time and money on your relationship. So, like, that's really, to me, like, anytime I have to make any sort of decision, And I'm like, does this optimize relationships or not? And if it doesn't, then, yeah, then I go in the other direction. So, so important. Well, Jesse, where can everybody learn more about you and everything that you do? A good case is Instagram, glucose goddess.

So my books that I recommend are glucose revolution to learn everything about glucose. And for pregnancy, it's called nine months to count forever. And if you're excited about the protein, which you should be, it's called protein prodigy. And you can pre-order it now already. Awesome. I can't wait to learn more about that. I'll stick all those links in the show notes. Jesse, thank you so much for joining us on Young and Profiting Podcast.

Thank you so much for having me. It was a pleasure. All right, gang, I personally learned a lot from this conversation with Jesse. The biggest lesson for me is that what we eat is not just about calories or weight. It's about the signals we are sending to our bodies every single day. Jesse helped us understand how glucose can affect our bodies, even if we don't have diabetes. And what I love about Jesse's approach is that it's not about being perfect and cutting out everything you enjoy eating and every sweet. It's about being more strategic, having these sweet

foods after a meal instead of on an empty stomach, choosing whole fruits over fruit juices, building your first meal around protein, and when you can, moving your body after eating. One of the most practical takeaways was the savory breakfast. Jesse explained that your first meal of the day can either put you on the glucose roller coaster or help you get off of it. So if you're constantly hitting that afternoon wall, craving sugar, or feeling foggy, breakfast might be the first place to look. It does conversation resonated with you and you want to go deeper on the science of glucose and how to avoid glucose spikes?

Definitely check out Jesse's book, The Glucose Goddess Method. And if you're pregnant or soon to be pregnant, she's got this book nine months that count forever and it goes super deep on the science of pregnancy, nutrition, and how the choices we make during those nine months can shape lifelong health. If you're pregnant, I highly recommend you check out that book. Thanks for listening to this episode of Young and Profiting Podcast. If this conversation helped you, share it with somebody who needs more energy or more focus or a simpler way to think about their health.

And make sure you follow the show so you never miss an episode. You can also find me on Instagram at Yap with Hala or connect with me on LinkedIn by searching Halataha. This is your host, Halataha, aka the podcast princess, signing off. Hey, Yapam. We're about to launch something that might be my favorite thing we've ever done on the podcast. a brand new series called How We Profit. Now, I've been doing Young and Profiting Podcasts for eight years, and my listeners are successful.

We are real entrepreneurs with real businesses, and a lot of you guys are crushing it behind the scenes. You may not be super famous. You may not be a billionaire yet, but you've got a business that you've learned how to scale. And we want to hear from you. One of the best ways to learn as an entrepreneur is from your peers, and I found it super helpful to be in these peer entrepreneurship groups and learn from our business. other entrepreneurs who are at my level, but just in a different industry. So that's what I want to

bring to this podcast. I want this to be our own peer group, but on the podcast. And so I'm going to be interviewing people who are making anywhere from $500,000 to $10 million a year. They're not super famous. They're not the typical billionaires that are on my show. These are real entrepreneurs who are crushing it behind the scenes, and we're going to uncover what they do to sell, how they get their customers, what their profit margin looks like, how they market, and so much more. If this sounds like you and you want to be featured on Young and Profiting Podcast for our How We Profit Series. Just head to younginprofiting.com slash apply and share your story. Let me know why you think you should be featured on the show. Again, that's young and profiting.com slash apply. And who knows,

maybe you'll be our next guest on Young Improfiting Podcast.