Young and Profiting with Hala Taha - Jim Kwik: Is AI Destroying Your Brain Health? What Entrepreneurs Must Know | Mental Health | E385

Episode Date: February 9, 2026

Artificial intelligence promises efficiency, but at what cost to your brain health? Jim Kwik, the world’s leading brain coach, has observed a concerning trend: the more we rely on AI, the less we engage our own brains, ultimately making us mentally weaker. In this episode, Jim introduces the concept of augmented intelligence, a tool meant to amplify human thinking, not replace it. He also shares his proven strategies to strengthen brain health, ensuring that your memory, sleep, focus, and cognitive function stay sharp in an AI-driven world. In this episode, Hala and Jim will discuss: (00:00) Introduction (03:22) A New Mind for the AI Era (08:20) AI vs. Human Intelligence Comparison (11:55) Setting Boundaries With Artificial Intelligence (15:20) The MEDS Brain Health Framework (18:47) Sleep Optimization for Cognitive Wellness (23:40) Training Your Brain in the Modern World (34:08) Mastering Focus in a Distracted World (42:08) Understanding Brain Types: The CODE Framework (50:19) Actionable Advice for Entrepreneurs Jim Kwik is the world’s leading brain performance coach, a New York Times bestselling author, and the founder of Kwik Brain. For over 30 years, he has trained CEOs, entrepreneurs, athletes, and world leaders in speed learning, memory improvement, and mental performance. As the host of the top-ranked Kwik Brain podcast, Jim focuses on brain health, cognitive fitness, and unlocking human potential in a rapidly changing world. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Huel -  Get all the daily nutrients you need with Huel. Grab Huel today and get 15% OFF with my code PROFITING at huel.com/PROFITING.  Resources Mentioned: Jim's Website: kwikbrain.com  Jim's Book, Limitless: bit.ly/-Limitles  Jim’s YouTube: youtube.com/c/JimKwik  Jim’s Podcast, Kwik Brain: bit.ly/KB-apple  Jim’s Brain Type Quiz: mybrainanimal.com  YAP E190 with Jim Kwik: youngandprofiting.co/E190  The Structure of Scientific Revolutions by Thomas S. Kuhn: bit.ly/TSoSR  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Biohacking, Motivation, Manifestation, Life Balance, Self-Healing, Positivity, Happiness, Diet

We are always upgrading to the next GPT or next app or next phone. Are people going to upgrade their minds fast enough to take advantage all the opportunities that AI is going to be creating for you? Today we're welcoming back the world's number one brain coach, Jim Quick. Jim returns with fresh insights for the AI era, showing you exactly how to upgrade your brain so you don't just keep up, you stand out. We're living in the fastest changing era in human history. Technology is evolving faster than our biology. Where do you personally draw the line when it comes to AI, like in your day-to-day work?

I'm trying to make a conscious effort, whether it's AI or any form of technology, to spend less time on screens when I don't have to. Just want to let people know, you know, while they can grow older, they could grow better. But you need to, I realize that after 34 years as a brain coach that it's not how smart you are, it's how are you smart.

We hypnotize ourselves by saying, I don't have focus, I don't have motivation, I don't have energy, I don't have a great memory, These are not things you have. They're things you do. And I think entrepreneurs need to... Your mind is like a muscle.

It's used it or lose it. A term I coin was a digital deduction, where we are outsourcing our thinking. So what are some actionable things that we can start doing immediately to just make sure that we're still using our brain even though we have all of this technology at our fingertips? I feel like they're number of things.

So first of all... Young and profitors. Today we're welcoming back the world's number one brain coach Jim Quick. Jim Briss joined us on episode 190 where he broke down powerful memory hacks, accelerated learning techniques, and his journey from being labeled The Boy with a Broken Brain to becoming a global expert on mental performance. This time, Jim returns with fresh insights for the AI era, showing you exactly how to upgrade your brain so you don't just keep

up, you stand out. We're diving into cognitive fitness, focus, sleep optimization, and self-awareness so you can turn AI into your competitive advantage. Plus, Jim shares his brain-type framework to help you learn faster, think sharper, and perform at your highest level. But before we get started, if this is your first time tuning in, make sure you follow us for more amazing value-packed content. Jim, welcome to Young and Profiting Podcast. We're good to be back. Thank you, everyone who's tuning in for this brainy conversation. Yeah, I am so excited to talk to you. You came on a little bit over a year ago, and since then, so much has changed. AI has taken over the world. I think in our last conversation, we didn't even bring up AI.

We're going to play our previous conversation on Friday. We talked about memory techniques. We talked about your early childhood and your career journey. So if you guys want to listen to that, check that out on Friday. But today, we're just jumping straight into how we need to evolve our brain now that AI has taken over. So you talk about new mind for a new world. What do you mean by that? As everyone who's listening could relate to, where we're living in the fastest changing era in human history, technology is evolving faster than our biology. So when I say new mind for new world,

it's really about developing a competitive advantage that AI potentially is not going to as easily duplicate a trained and energized, adaptive, a creative human brain. So what does it mean practically? I don't know if you saw this. A couple months ago, there was the CEO of DeepMind over at Google, their top AI scientists,

and his exact quote was learning how to learn will be this generation's most needed skill. I think that's very telling. So it means upgrading how we learn, expanding how we think. You and I have talked about protecting our focus, strengthening our memory,

developing wisdom, not just knowledge. So, you know, I have a general belief that AI for me, AI is not so much about artificial intelligence. It's really about augmented intelligence. You know, it's a partner. It's a collaborator. It's a tool. Just like any tool, it's a form of technology. But if you don't upgrade the firmware of your mind, right, even the smartest tools would help you to overcome the limitations that you have. And so I'm very optimistic about technology.

I've always been pro technology. And so I'm excited for this conversation. You just mentioned we have to learn in a different. way now that AI is around. We can't just totally depend on AI for everything. We've got to use our human intelligence as well. So talk to us about how we should actually leverage AI when it comes to learning or the different ways that we should be learning now that AI is here. In broad strokes, then we can get into really real specifics. In our previous conversation, we go into a lot of accelerated learning techniques. I think AI has shifted us from thinking to outsourcing our thinking. I talked about this in Limitless, even when it came out five years ago, I talk about digital

distraction, I talk about digital dementia, our memories aren't as strong because we're relying on technology to remember things for us. I talked about digital deluge, which is the overload and overwhelm, which AI now, some people are suggesting that the amount of information is doubling every 12 hours, because just think about all the information, all the content, I feel like, and so that amount of information doubling at Disney's speed is how we learn and retain it and understand it, It hasn't grown a lot, so that growing gap creates a lot of challenges in terms of overload and information anxiety. A term I coined was digital deduction, where we are outsourcing our thinking.

And your mind is like a muscle. It's use it or lose it. We've gone from remembering to searching for things. We've gone from analyzing to everything is auto-completing for ourselves. And AI is accelerating the answers, which is very convenient. but I think it atrophies things. The mental muscles required for focus, for problem solving,

for innovation, for original thought. It's like a technology is, if your office or your home is in the fourth floor, an elevator or a lift is a form of technology. Very convenient. But then there's a cost because then we're not taking the stairs where we could get some physical fitness. And so I feel like, again, your mind and your brain is like

use it or lose it. If I put my arm in a sling for a year, it wouldn't stay the same. When we were stronger, it would atrophy. And that's my concern, because we're seeing right now, there was a study at MIT, where students would take some kind of exam, and they had chat GPT, others had Google search,

others had to do original content. And we see declines in working memory. We see weakened critical thinking skills. We're seeing shorter and shorter attention spans. So it's the over-reliance on these external brains. I'm concerned about where AI is incredibly efficient, but where I feel like we have to make choices and who am I to say where that needle should go, I don't want to replace effort, you know, just like working out and exercise and physical fitness. So I think tools should amplify our potential,

amplify our impact in our intelligence, but not sedate it, not anesthetize it. Yeah, and I feel like there's certain things that humans are better at than AI and certain things that AI is better at than humans. So I thought we could warm ourselves up playing a little bit of an interactive game where you say, is it human, AI, or Thai in terms of the ability? Who does it better? Human AI or Thai? So the first one is creativity.

I'm going to err on human. I am human, so it could be an error. I think AI mixes. But in terms of creativity, humans creating something new and a real. and originating a new thought. I like that because I think creativity, again, AI is mixing things, but it's not necessarily originating new things,

and that's how I view creativity. Okay, critical thinking. These are all going to be really close. Well, they can be a tie, too. I'm very pro-human, so I think a lot is going to speak that way. That's okay. Because still, they're chess players that are beating AI. I would go human.

AI analyzes. Okay, so it depends how you were defining things. analyzes better than humans, but I think humans discern meaning. I would skew it more human. Memory recall. Ooh, AI stores more information. No competition there's. So I would have to give it to AI. Humans remember things that matter, especially emotionally, but there's definitely going to be some kind of ceiling. That's kind of the purpose of AI, right? You feed it stuff and it kind of remembers it and gives it to you back. Pattern recognition.

I would have to give it to AI. Humans are great pattern recognizers, but AI can analyze things in much more data than humans can. How about cross-domain pattern recognition? That I would give to humans. I think this is where a lot of breakthroughs come from. Cross-domain looking at things from different verticals,

I would give that more of a human quality. How about imagination? Imagination and intuition I would give human. AI can remix things that already exists, but humans could create new. Even for intuition, I think humans always, you know, wisdom is encoded into our being more instinctual. I feel like this was a really great overview,

and it shows that humans actually have a lot going for us, right? That AI is not going to replace us right away, I don't think. I mean, you hear this all the time that AI won't replace you, it would replace the person who doesn't use AI compared to somebody who does use it. It would certainly have an advantage. But I think it's also, I think it would replace a person who won't adapt. And I think that's the purpose of us being here as human beings is to evolve. And so I think AI won't replace the mind.

It's here to reveal what our mind is truly capable, whether AI will take your job. I think the real question is, well, I make the commitment to upgrade my mind. we are always upgrading to the next GPT or next app or next phone, are people going to upgrade their minds past enough to take advantage all the opportunities that AI is going to be creating for you. So AI is a tool,

but I always think about how AI can enhance H-I, you know, human intelligence because that's the ultimate source, right? It is human intelligence that I created AI and I feel like AI is like a hammer, but humans are the hand that's wielding it. So it's our ability to adapt, to

unlearn, to relearn, to relearn, to create new thoughts to upgrade our performance. It's going to determine more the quality of our life, the quality of our business, quality of our impact, than any technology will. Where do you personally draw the line when it comes to AI in your day-to-day work? How do you use it? And where do you say, I'm absolutely not using AI for any of these sort of tasks? Our team is very pro-technology because I feel like we're at disadvantage if we don't. So at all areas of our business, from customer service to marketing to content, we use AI as a support. We're always looking to be able to simplify, to automate things, because ultimately our time is limited, right?

Our energy is somehow limited. Our focus is limited, but what's limitless is leverage. I mean, it's hard to find one area of our life where I don't use technology. But I also, there's a quote in limit list that says life is letter C between B and D, where B is birth and D is death and life see his choice. These difficult times, they could distract you, which many people are distracted. These difficult times can diminish you. People feel like I'm more limited sometimes.

Or these difficult times they can develop us. We ultimately decide. I'm trying to make a conscious effort, whether it's AR or any form of technology, to spend less time on screens when I don't have to. So if there's an analog opportunity, just for my, and again, I'm dating myself and I'm in my 50s,

but I also embrace technology. but I always like reading books, like real paper books, you know, because I don't need no excuse to be on the screen. But I'm practical when I'm traveling. I can't carry seven books because I read a book a day, and that's not very practical. So, you know, I'll read something on a screen. I put borders and boundaries, though.

I do a digital detox once a week, whether it's like a full Sunday or a certain amount of time, I definitely have borders and boundaries around the morning use of technology and the evening use of technology because I find I'm extremely sensitive and I don't want to start my day in that distracted kind of mode or reactive kind of mode

and I want to make sure I go to sleep and I'm not on my devices, doom scrolling and context switching and I don't want to get that parasympathetic rest and digest. But I like to indulge in things that are more human. Intuition that I mentioned,

imagination, creativity, something that AI can't make judgment calls. When we're talking about ethics, we're talking about nuance, when we're talking about human values, I like to be mostly creative myself and then use AI as like a content partner. So I like to come up in new ideas because I always ask myself questions like if I was to do it

a different way or if I was in this profession, how would I look at this? You know, I think creativity is connecting dots from other fields. My meditation, that's self-awareness exercise, mindfulness exercises in the inner work, the intra-personal development. I also want to just not lose my compassion and my empathy, feeling on other people's life. And sometimes when we're so data-driven, we forget their human beings.

Even something simple, like we have students in every country in the world. We have over 100 million downloads on our podcast, you know, a couple million on YouTube. But it's so easy to look at stats and forget their stories behind them. So in our Slack, even, we take all those joy stories, these testimonials. We take screenshots, put it up in our Slumma Slack channels. call Joy Stories. And every time somebody logs in from work, first thing they start today, wherever they are in the world, they have to read those first, just to remind people, you know,

why we do what we do. So I feel like those are human elements. I know that you were just saying you read paper books and you do things to strengthen your brain like it's a muscle. You talk about mental fitness a lot. And you are also mentioning early on in this conversation how AI is weakening everybody's brains to a degree because we're becoming more dependent on it. So what are some actionable things that we can start doing immediately to just make sure that we're still using our brain, even though we have all of this technology at our fingertips? First of all, we teach people the software, how to learn faster, how to learn a language, how to read faster, how to remember facts, figures, give speeches without notes,

not have to use a teleprompter when they make videos or whatever it is like that. that's more of this program software. I want to remind people how important it is to also take care of the hardware, which is that three-pound matter between our ears also. As I could teach somebody great techniques on how to learn faster or how to focus better, but if they have brain fog, or if they're struggling with mold, or they're not sleeping, or whatever, they're just not going to get the kind of results that they're hoping for.

So just four things just to think about that are easy enhancements, is to take your meds, M-E-D-S, just really quick. The A.M is meditation. I don't know if you have a mindfulness practice yourself. Not really, to be honest. Like, I've interviewed Deepak Chauvra and all these people, and I still haven't done too much of a mind. I do a lot of, like, visualization and mental imagery is what I like to do.

And I definitely think a lot and take walks, but I don't sit there and I don't think formally meditate. I think nature is a wonderful way. nature for me is a cure-all. We hear a lot about ADD. I think a lot of people suffer from nature, deficit disorder, and that could be a way of reconnecting with yourself.

You disconnect to reconnect. So, yes, chronic stress is a big challenge for a lot of people, and it could shrink the human brain. So that time off, even if it's five or ten minutes, to reset and rejuvenate, I feel like it's a necessity. I feel like I'm at a disadvantage if I don't do it 10 minutes a day, twice a day, especially when my mental energy is dipping,

like we're after lunch or something like that. D is exercise. I just want to remind everybody that as your body moves, your brain grooves. When you exercise, you create BDNF, brain-derived neurotropic factors, which is the key to neuroplasticity is fertilizer for your brain. The D is diet, what you eat matters, especially for your gray matter. So we talked a lot about last time some of the best brain foods.

In the new book, we talked about neutropics, like certain substances that are highly studied that has been shown to enhance cognitive performance, your focus, your memory, your mood, your mental energy. We put a listing actually on the website, stuff like that, brainnutrition.com. You don't have to buy the book. We put all the studies and different things that's been tested well.

And then the S is sleep. As great as AI is, as helpful as for our business, for entrepreneurs, to level up learning and life. If you're not sleeping, how's your brain going to even interact with AI when you're suffering and you're making mistakes or you don't have the mental energy, your focus is slipping and can't understand what you're learning through AI. So I would start with those four basic things.

And most of them outside a diet, which food are paying for anyway is free. Meditation, exercise, sleep. So it doesn't take a lot of time, but they're big need of movers, for sure. Yap, gang, there are certain services you don't think about until they stop working. And internet and mobile are at the top of that list. When connectivity is slow and unreliable, Everything from work to content creation to just basic communication gets so much harder. And that's why Spectrum business focuses on reliability, so it's not something you have to

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So when we sleep specifically for our brain, I want to highlight two things. When you sleep, you clean out the beta amylic plaque that could lead to brain aging challenges. And Alzheimer's and dementia doesn't just show up at a later age. There's like a 30-year runway. So I would say that taking care of your sleep,

that's when the sewage system kicks in in your brain. But also, that's where you just consolidate short-to-long-term memory. So if you have memory issues, check your sleep. and most of us could get a sleep study done. You may have to go to a sterile sleep clinic and stay in the night there with all these cameras and you can actually get one at home sent to you and it's very easy.

A lot of people suffer from undiagnosed sleep apnea, which is a breathing disorder and they're like in oxygen, they're waking up, not be able to breathe. So I think that that's important. And in terms of optimizing sleep, I mean, you want to keep your brain young. And the good thing about what I teach is this very measurable.

I've been doing this for 34, four years. And I'm reading faster. I'm remembering more. And just want to let people know, you know, while they can grow older, they can grow better. But you need to challenge your brain. You need to oxygenate it. You need to nourish it. And you need to rest it. And also connected with a sense of purpose. And I know I'm probably preaching to the choir. Most people know that with reasons come results and be able to follow certain things that sustain you over time. Because I think a lot of people are burnt out, not because they're doing too much. Sometimes we're burnt out because we're doing too little of the things that light us up,

the things that make us come alive. And so those are the reasons. So I talk about the reasons to sleep because, other ways we won't do with the things, right? Consolidating memory and cleaning out the toxins. When you sleep also, it regulates your hormones. It repairs your brain cells. So with bad sleep, you have bad memory.

With bad memory, you have no learning. Bad learning, you have no leadership for your business. How's your sleep in general? To be honest, my sleep is usually pretty good. I really care about my sleep. For example, before interviews, I'm so serious about, I have to get good sleep because I know the number one way that I'll do terrible on an interview is this for some reason I get bad sleep.

I could not study enough or be stressed or whatever and be fine. It's like when I don't have sleep, I just can't think. So to me, it's the most important factor. Yeah, so even when people think about their schooling, if they pull all-nighters, it's not good for your learning. also as well. Even taking naps after you've learned something, it's been shown to enhance your recall of that information. So you can use naps or sleep or meditation very strategically. Also as well. My favorite thing with sleep, because I work with a lot of athletes and certainly

a lot of CEOs and even world leaders talk about the importance of sleep. Never make an important decision on a bad night's sleep because you're just going to make more mistakes, right? when you're sleep deprived. So I would say direct sunlight first thing in the morning. Ten minutes is a non-negotiable for me. Your eyes are the only part of your brain that's outside your skull, so it resets your circadian rhythm. So when you get early sunlight,

you're going to sleep better at night overall. Not through windows because it could filter out a certain spectrum of light, but just go outside, even if it's hazy or foggy, you still get the benefit. Number two, watch your caffeine intake if you're sensitive. I'm very sensitive to caffeine, so I can't do caffeine past noon because it could stay in your body,

upwards of 10 hours. Number three, I would say you have an alarm clock to wake up. I would challenge everybody and just one little thing to have an alarm clock to go to bed. Your brain loves a schedule even on weekends.

And no one's perfect about this. I certainly am not. I went to the wicked premiere last night in New York City and I can get back until 2 a.m. So there are off days. But in general, to degree, you go to bed at the same time,

wake up at the same time, you'll have better overall sleep long term. And then finally, two big ones. You know it'd be time to sleep because the environment would tell you thousands of years ago. It would get darker and it would get cooler. And so sleeping in a cooler environment will help you sleep better. Now where it's so cold, you're shivering because that'll wait you up.

But even if you take a nice warm bath or a warm shower or a sauna, you get out, your core body temperature drops. And that's a signal for your nervous system for you to create melatonin, which is the hormone that tells you it's time to relax. And then dark, as dark as you can make it. And one of the culprits there again is our screens, right? When you're on your phones, the blue light could fool your mind and they can instill daylight and you won't create that melatonin.

So sleep isn't unnegotiable or anyone who wants to perform better. Now let's talk about how our brain is actually performing in modern day life. So you were just talking about blue light, that impacts our sleep. And I think I heard from you in the past that our brain is really operating at 40% capacity usually. Talk to us about why that is. There's a myth out there that says we only use 10% of our brain. We actually use all of our brain. Just like if you're going for a hike, pretty much all your muscles are engaged.

It's just some people are more physically fit and they have some techniques. And what would crush somebody else won't challenge another person because they have physical fitness and health. Same thing with having greater brain fitness and brain health. It's just not a challenge as much. They could go longer. They could retain more. They can perform better. So I would say if we don't utilize as much of its potential on a regular basis

is because we weren't shown how. Even like I think number one reason we have brains besides controlling our movement is to be able to think, to be able to learn, to be able to adapt. But when did we learn how to do any of those things? Right. School taught us what to learn, math, history, science. but there are no classes or courses on how to learn, how to think. They teach you what to think or what to learn, but not how.

And so I would say I'd focus on, you know, just like the CEO of DeepMind, Google's DeepMind AI program, saying learning how to learn, I would say your ability to learn, to unlearn, to relearn, is the ultimate advantage. Because then if you learn rapidly, everything else is easy. You could apply it towards money, music, martial arts, marketing, Mandarin, whatever, everything gets easy.

And so I wrote Limitles, we do our podcast, to get people in orders manual for your brain, but I think it starts with awareness, like any change, is know thyself. And a lot of people, you know, it's hard sometimes to go in inner and kind of think, look in the mirror

and see the things that we need to get better at to make a better life. I would also say part of it besides awareness is a commitment. I mean, if we're going to get really raw, change is scary because it's the unknown. Your nervous system's not designed for growth. It's designed for safety.

And when it was to preserve your survival, it's scary. Going up to that person to start a business or get an investor or working out or studying something brand new, that's scary because it's unknown. And our amygdala fires off like it's a threat because the unknown is threatening, right? And we act like it's a saber-dut tire even though it's not. And we're in our survival brain, which is like fight or flight. But it holds us hostage from the executive functioning, our ability to make decisions, our ability to adapt, our ability to innovate, solve problems,

all the things that make us better entrepreneurs. Safety is important. But I would say life is hard and growth is hard. Change is scary, growth is hard, but nothing is as scary and hard as being stuck somewhere you don't belong. And I feel like if you're going to go, especially on the entrepreneurial path, either aspiring or maybe you're more established, it's been the biggest growth experience of my life.

While I read every day and I always level up and I mentors and coaches running a business. Wow. It's just like your intimate relationship. It's like a mirror pushes you in ways that you need to develop. And it's not necessarily getting that goal. It's who you have to become that worthiness to be able to create that goal. But yeah, I would say being stuck somewhere you don't belong is hard, right? But life is hard for one of two reasons, though.

Either you leave your comfort zone, you start that business to market, you get your brand out there, whatever, or life is difficult because you stay in your comfort zone. Right. And while the comfort zone, it's a nice place to visit, nothing grows there. And so we adapt through change. And so I think one of the most important skills to develop for all of us is a level of cognitive flexibility and cognitive anti-fragility. And I don't talk a lot about these concepts, but I think there are two things that turn to

hear more and more about cognitive anti-fragility is we all hear about resilience, right? you want to be more resilient. Resilience is in the form of challenge or struggle. You bounce back. You're resilient, right? You take a hit, you bounce back to baseline. Cognitive anti-fragility is not just bouncing back, it's bouncing forward. It's a law in nature and biology.

For example, hormesis or hermetic response. Like a lot of biohackers talk about this, like temperature, cold therapy, or heat adaption. That's a hermetic response. We're getting stronger because we're challenging ourselves. A child's immune system. We know that children at an early age that are exposed to more bacteria, different forms, their immune system is stronger. So that's anti-fragility, right? They're not just resilient that they're actually stronger because that challenge led to change. But are we doing hard things? And we don't necessarily have to seek hard things because a lot of life can be hard, also as well.

But you want to be, you don't want things to break you where you're so rigid. That's where cognitive flexibility comes in. Because if you're rigid, you break, but if you're like more like bamboo, you bend,

right, and then you grow. So cognitive flexibility, which I think is extremely important nowadays, is like mental parkour. You ever see those people on like YouTube or whatever social media TikTok that can just like jump from here to there and do all this amazing things with their body?

I feel like mental cognitive rigidity, you'll pay a price in business, right? I mean, the classic examples are things like Kodak. They had the most amazing engineers. They created the basis of the digital photography, but they're gone. And, you know, Instagram or everything else is there, the technology lives on because they were cognitively rigid.

They weren't cognitively flexible. You could do the same thing for Blockbuster, you know, or Netflix, you know, in terms of how things evolve. So I feel like as human beings, If we're too cognitively rigid, we're not open. Our minds are like a parachute, only works when they're open. Then we're in trouble. And so cognitive flexibility, how can you be more cognitive flexible?

How can you see things from other people's opinion? How can you change your beliefs based on new data? Because it's hard. Sometimes our egos are attached to it, or our identity is attached a certain way, or we have sunk fallacy where we've invested so much into a certain thing, a way of learning or a way of studying, and then something else comes new

that might be brighter and better, but we're stuck because we've invested something. And what are we saying about ourselves? You know, if we just spent years learning something or being a certain way, and it takes us in anything from micro to macro politics or whatever. So I think cognitive flexibility, and how do you build, again, cognitive anti-fragility,

you challenge yourself on a regular basis, you expose yourself to new ideas, you get out of the echo chamber that we often are driven by algorithms. You had a great interview I'd listen to with Mo. And with the algorithms, there's an algorithm to social media. Whatever you engage with the most, the algorithm learns that gives you more of that information. But you're never getting the other side of it. And you just feel like that's your newsfeed and that's your life.

But your mind also has a similar algorithm. Whatever you engage with on a regular basis, your reticular activating system is being trained to look for that stuff. and so if you just look at everything that's dark and doom-scrolling, whatever, you start seeing that everywhere throughout your day, and you feel like that's what life is, or that's what possibility is,

or that's what the economy is, or that's what the opportunity is. So I think we have to stand guard to our mind, just as we are with our body, being in the water that we drink or the food that we eat, we have to stand guard to what's going, because food is just information, but learning is also information also as well.

So we have to be very discerning. And also even, like, if you were debating somebody, maybe is a family member friends, you know, during holidays or whatever, it takes a lot of courage to just to have empathy, not saying that person is right, but like an exercise would be like, if I had five minutes, how can I argue for that person in their favor, right, and be able to take on and try a new point of view. And I just feel like it's a certain level of mental maturity and strength to be

able to entertain different ideas and then make decisions based on your current understanding of things. So cognitive flexibility can be enhanced by going outside your domain. And that's where a lot of innovation comes from from an entrepreneur. There's a book called The Structure of Scientific Revolution. I think it's kind of boring. But what I got out of it is most innovation comes from people outside your industry because it takes somebody else from the outside to look in with a different point of view that doesn't have the same learned helplessness or this is the way you do something. Like Elon Musk looking at the car industry saying, hey, if we're going to make automobiles today, with today's technology from zero thinking,

how would we do it? That's amazing. So listen to a podcast that you wouldn't normally listen to or follow other people that you wouldn't normally listen, just to kind of keep cognitively flexible. And then in terms of resilience, how do you do difficult things? Right. Now, I've started small.

I've talked for 30 years about, hey, when you wake up, try brushing your teeth with the opposite hand because it gets a different part of your brain, but then what it's doing is just getting you to do something difficult. It forces you to focus, so you're to exercise your focus muscles because you can't do it without focus, but also it becomes a great, like an entry habit

because you're like, wow, I could try. Now it's a habit after a week or two of doing it. What other habits can I stack onto it? And so seeking difficulty in ways that's also not going to create any kind of permanent damage or hurting anybody, I think there's benefit. Because if you just do the easy things in life, put things off, procrastinate, then life gets hard.

We tend to do the hard things and have that typical conversation, things tend to be easier. So I feel like those are two things that are never ever talked about, cognitive fragility and cognitive flexibility. Meta-learning, the idea of learning how to learn, meta-thinking, which is the science

of thinking about your own thinking, because most people just think these are just how things are, and a belief is nothing but a thought that you've had thousands of times that you're reinforced. But I think 40% of what we do, do how we think is habitual, right? It's on autopilot. And I feel like those are the programs we want to upgrade because it's shaping everything. Such good advice for entrepreneurs. So thank you for sharing that. And entrepreneurs also, aside from just challenging themselves, they need to focus, right?

Especially there's things that we need to do as entrepreneurs that we don't necessarily want to do. We don't enjoy doing, but we have to do them and we have to get it done. So can you help us understand some of the things that prevent us from focusing these days and how we can avoid things like multitasking and context switching. So multitasking we know is a myth. You're really test switching and the thing you think you're gaining, you're actually losing, which is time. When you go from one thing to another, I'm talking about cognitive things. We call walk and listen to a podcast, right? Because the walking is physical. But when we're trying to do two mental things at once, it doesn't happen very well. Because when we switch back and forth, it could take five,

five or ten minutes to regain or focus. So you actually lose time. The second thing it does is you make more mistakes. We work with a lot of doctors worldwide. We know surgeons that try to multitask during operations will make more errors, surgical errors. I mean, think about driving, which is mental, and texting, which is mental. There are going to be more accidents, right?

So switch from multitasking to monotasking. The third thing people think about is it waste a lot of energy. So when you're focused on a task, like you're writing or, check outside and you switch to something else. Then you have to shut this down, turn this on, use a lot of mental energy, use a lot of blood glucose. So people struggle with mental fog,

or mental fatigue. That might be why you're trying to have too many tabs open. And even if they're minimized, they're still using energy to be able to keep it up. So single task, I'm a big fan of screen-free mornings. And I have a video with me and Simon Sinek. I just saw it on my Facebook memories. It came out nine years old.

It says like 40 million views. and it's just me saying don't touch your screen, your phone the first 30 minutes a day and the last 30 minutes a day. But just we talked about that. I think a dopamine fast, there's all kinds of studies saying that your brain can reset after a few days

off of some technology. I'm a big believer that focus is not something you have, it's something you do. We hypnotize ourselves by saying, I don't have focus, I don't have motivation, I don't have energy, I don't have a great memory. These are not things you have,

they're things you do. And I think entrepreneurs need to embrace and getting the habit of taking the nouns in your life, I don't have energy, I don't have focus, and turn them into verbs. You do focus, you generate energy. And then once you turn into a verb, then there's a process and it gives you your agency back. And entrepreneurship is all about personal responsibility, right?

You're not putting it off to somebody else. You're not blaming. You're not complaining. It just was a lot of time and nobody really cares. And I would say personal responsibility is so very important. And focus is also muscle, but it's used it or lose it just like our memory. If you're not working your memory,

you're not going to remember things. But the more you train it, I don't even have to think about remembering people's names just because I've done it for so long because that muscle is built just like driving a car, you know, mental muscles. But I think deep work blocks is very important. Sending a timer and saying for the next 25 minutes,

for a Pomadaro technique, I'm just going to focus on this one thing. Or you could expand it. You could do a whole ultranian cycle for 90 minutes. Cal Newport talks a lot about deep work, but that's a way of developing your focus muscles. But if the first thing you do is pick up your phone, like, share, comment, cat video, whatever,

is just driving this dopamine distraction, then you wonder why you can't focus in a meeting, right? Or in a sales call or with a client. And I would go back to focus, exercise as meditation because I don't meditate at all to become enlightened. I meditate because invariably my thoughts go somewhere else. And when I pull it back to my breath or a mantra or a candle, whatever your technique is, then I'm training my focus muscles. I built a pathway back to being

present. And so when I'm distracted later on with our kids, with a client, whatever, I can pull my focus back faster than normally. And then the last thing I would say about distraction and focus is we have to master your environment. The most underrated hack, there is, is managing your environment, period. Just like when it's sleep, it'll be built out a sleep sanctuary where it's very conducive with that. When you go in that environment,

you get into that relaxed state. But if you're working in your bed and jammed, or you're doom scrolling, what are you telling your brain and your nervous system to anchor to that activity? But also your work environment, that is a big deal. And I would also say that environmental design for focus

is things like, on our podcast, We had a conversation about clean environment like clean air. You could go three weeks without food. You could go three days without water, but you go three minutes without air. And most people drink when it comes to water, two liters of water a day, but we will breathe 17,000 liters of air. And you have no idea with mold, with neurotoxins coming from perfumes or candles or the off-gassing on furniture, besides what,

It's out in the city environment, the effect it has on our nervous system. So I would say environmental design for focus. So are you controlling your environment as best you can to completely focus? Because your external world is a reflection, your internal world. And if you have a lot of mess around, it takes unconscious energy to be able to keep track of all these different things. And that's wasted focus, right? It's diffused, not directed. So attention is a skill, but it's not just a skill.

training protocol. So like for your environment, are you reducing visual clutter? So it's not stressing out that. Are you removing digital noise? You set focus windows of a certain amount of time that you're going to work. Had you hide your phone in another room. I think one of the most important function in your phone is airplane mode. And are you working with intention, right? Not inertia. Your environment is either a cage for your potential or it's a catalyst, right? Where you go into that mode and when I focus, I just, it's like explaining to somebody what a flower smells like who's never smelled a flower or what a rainbow looks like for someone who's never seen a rainbow. I feel the same way about learning, about memory, about creativity, flow, states, focus.

It's hard to explain, but when you experience it, it's like you just can't go back. It's just like certain foods, right? And I love, you know, certain dessert, whatever, but nothing tastes as good as just feeling alive and vibrant and how that feels. Such good guidance. I personally love using the Pomodoro technique. I do either 25 minutes, 45 minutes, or 90 minutes. And my favorite thing to do is I have an iPhone. I'll be like, put 25 minutes on the clock. And then Siri will be like 25 minutes counting down. And that clicks on my brain like, you can't do anything else. But this task for 25 minutes. And in those

25 minutes or 45 minutes or 90 minutes, whatever it is, I can't go get a snack. I can't go walk around. I can't go pee. I have to just sit there, do my work. And then once that's over, I reward myself with a snack, with a drink, whatever I was wanting in those minutes. Because what I find is if I go get up and have a snack or whatever, I pick up my phone and then it's, you know, you lost that time. So for me, that Pomodoro technique really helps me just get the most important things I need to get done in the day. Yeah. If people are watching this on the video, I have a pomadaro, it just means tomato. I just have a simple analog.

I don't even use my phone. I have this tomato timer used for cooking. Can I just put it on my 30 minutes? And I go on a state because you've done the reps and it's just like you do it and it's just like, you don't have to use willpower or it's important. Whatever we do repeatedly, do we just get better at? Even with our thoughts.

You know, so that's why so important to control our thoughts and our feelings and our behaviors. Yeah, bam, starting a business is, of course, exciting as entrepreneurs we love to build, create, invent, but entrepreneurship can be overwhelming, especially in the beginning when you're first launching your company. It's really hard to figure out all the steps you need to do. Thinking about these things, they don't give me energy and I want passion for it, but that's exactly what Northwest Registered Agent does. Northwest Registered Agent is a registered agent and LLC service that helps you build your complete business identity in one

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support. Before you know it, it can feel like way too much on your shoulders. But that's why I love Shopify and what it does for entrepreneurs. Shopify is an all-in-one commerce platform that helps you sell online. It's been a real business partner for me as I've grown Yap Media and launched products like my LinkedIn Secrets Masterclass and my LinkedIn Mastermind. Shopify powers millions of businesses worldwide and 10% of all e-commerce in the U.S. Whether you're a household name or just getting started, Shopify has got you covered. What I appreciate most is how everything lives in one place on Shopify. You can design your store, market your products, and track performance without juggling a dozen tools. And you definitely do not need to be tech savvy. Shopify is so easy to use.

And if you ever do hit a wall, Shopify's award-winning 24-7 support is there to help you think things through. You don't have to do this alone. You can do it with Shopify. Start your business today with the industry's best business partner Shopify and start hearing. Sign up for your $1 per month trial today at Shopify.com slash Hala. That's H-A-L-A. Go to Shopify.com slash halla, all lowercase. Again, that's Shopify.com slash halla. Yap, gang, I have become obsessed with the working genius assessment. It was created by Patrick Lensioni. He came on my podcast about two years ago and taught me about working genius. I took the assessment then, and it was a game changer for me individually.

But this year, I'm taking it to the next level and I've basically implemented a working genius across my entire company. This is not a personality test. It's an actual test that helps you understand the way that you work best. There are six types of working geniuses. Everybody has two geniuses. It's a type of work that gives them energy. Two competencies. It's a type of work that you may be good at, but over time it actually drains you. And then you have two working frustrations. It's the work you don't like to do, and it drains your energy. I uncovered that my two geniuses are invention and galvanizing. My two competencies are discernment and tenacity. And then my working frustrations are enablement and wonder. So once I found this out, everything just like clicked for me.

Number one, I realized why I was budding heads with my executive team, because wonder is the frustration for me, whereas my business partner has wonder as a strength. I wanted to get things done, rally the group, keep things moving. He wanted to think about the big picture. and if this was the right direction at all. And so once we figured out these are our geniuses, we realize we can't build this company without each other and our strengths, and it helped us work better together. And it also helped me uncover gaps within my organization.

Turns out that I'm the only person who has galvanizing as a core strength. So I'm always rallying the team and sometimes that can come off as pushy or aggressive, but now that my team knows that this is a gap, we need to hire people who have more of this galvanizing strength. So it really helped us align on gaps. It'll totally change the way that you do your work. It will totally level up your team's happiness and productivity at work. I highly recommend that you take this assessment. And it's extremely affordable. If you're ready to stop guessing and start working on your actual genius, take the working genius assessment and get 20% off with code profiting at

working genius.com. Now, if you have a company, if you have a team, you get a report that tells you how to take advantage of your learnings and things like that. If you like what you saw and you want to implement it to your team, I highly recommend that as well so you can get your team map. And I have a code for that too. It's profiting teams. If you use the code profiting teams, you can get 20% off all the assessments for your entire team, your entire company. Highly recommend it. Again, that's working genius.com. Use code profiting or profiting teams to get 20% off. One thing that I want to go over with you before we go, I want to understand our different brain types because I know in the new edition of Limitless, which we didn't go over in the first episode, you talk about four different

brain types and not all of us really think or act the same way. And then I was wondering if you could try to guess my brain type. Yeah, absolutely. So I realize that when people go through our trainings, whether speedering, memory, focus, whatever, the techniques and tools help. But some people resonate with certain strategies and techniques better than others. Like there's a greater reward or impact. I realize that after 34 years as a brain coach, that it's not how smart you are. are, it's how are you smart. It's not how smart your partner is, it's how are they smart. And we all have genius in certain strengths in different areas. And I put it into four different categories. And so people go to mybrainanimal.com and it's just four minutes, multiple choice, and just pick

the first thing that kind of resonates with you. All right. So once you understand your dominant brain type, it changes everything in terms of how you learn, perform. It can also affect how you relate to your family, your loved ones, how you hire, how you manage, how you sell even based on brain types. So just the really quick of it, just think about the word code, and I'm sure a lot of people are taking notes,

C-O-D-E. So these are four animals. The C stands for cheetahs. And cheetahs, their dominant trait is action. So if you know somebody who's just quick to act, that's their dominant trait, they're probably a cheetah. They're fast, they're instinctual,

They are quick thinkers. They prefer to move swiftly from one task, then go to another. They thrive on speed, energy. And just even how it equates to learning, cheetahs learn best by doing. They favor hands-on experience, quick decision-making, the dislike overthinking or over-analyzing paralysis, analysis, right?

Because they don't want to stop. And then you can think about the environment. They thrive in fast-paced environments, where they have to problem-solve and execute the challenges, you know, something they could struggle with is long-term projects that require patients, study, deep analysis, and everything. The O in code are your owls, and their dominant trade is logic. They're analytical, they're detail-oriented. Owls are your thinkers. They love solving problems, complex problems. They like

diving deep into the data. And they learn differently also. They learn well-in-structure environments, where they could gather information, they can analyze, they could plan, they value precision so much. But then they could also suffer their challenges, analysis, paralysis, and so many different things. The D are your dolphins. And your dolphins dominate as creativity, imagination. They're very innovative. They tend to visualize, like they have a vision for things that have passion behind the vision, or maybe some people can't yet see it.

It's kind of like a Walt Disney or Steve Jobs you could think about. And their learning style tends to be more open and flexible, where they could explore and create, they could brainstorm, right? It would kind of make sense or create a problem solving. And then finally, the E, actually I haven't here,

this is your, your AI generated, if you're watching the video. This is your cheetah, your owl, the D is your dolphin, and the E are your elephants, and the E are,

their dominant trait is empathy. They are very inclusive, they're emotionally intelligent, the strong EQ, they're very community focus. They thrive on collaboration, teamwork, their learning style is more a group setting, right? Discussions,

collaborations. They love work environments that really foster connection, emotional engagement. So even when you just think about these animals, like I had our team take this assessment and 100% of our customer service team, which animal do you think they are? The elephant. There are elephants, 100%.

And we didn't hire them based on that assessment, but we go to our strengths, right? These are our community builders. They want our community and customer service. They want people to feel seen, feel heard. And my business partner of 18 years, she's our CEO. She's our dolphin. Like she has this vision for our mission.

Right, one billion brains. He has a lot of passion behind it. She's a great pattern recognize her. Our CFO is an owl. And we didn't hire again, but the CFO needs to see the numbers all the time, like data, every day. And it also plays out in entertainment.

You'll always see these archetypes. Take one of the most popular sitcoms friends. You would have Joey as a cheetah, doesn't think, just acts, right? You have someone like Ross, who's the scientist professor, who's your owl. You have Phoebe, who's music and artist. You see your dolphin.

And then you have, you know, individuals like Monica, who wants to bring everyone together. She always wants to host all the parties, you know, the community, and so on. So you see that in Star Wars, Harry Potter, I could just go on and on. We can do some business, right? We can analyze various icons like Richard Branson and Warren Buffett being the owl and so on. And so you'll see these all the time. But once you understand your

brain type, it shows you like your kids, what their brain types are or what your team is. And then you could hire, you can manage different, and you could sell. Like if you're selling to an owl, you're going to use a lot of logic and evidence and data. But if you're selling to a dolphin, you want to talk about how your product or service fits into their vision, right? If you're talking to an elephant, you have to give them data all day long or even talk about vision. What they care about is the actual connection with you, right? The trust, the bond, the relationship takes priority.

So, you know, everyone's different. But, yeah, I feel like it's a game changer for individuals. And that being said, everybody is not just one thing. I was going to say, after those descriptions, like, I'm a cheetah dolphin. That's what I feel like I am, yeah. That would make sense for what you've created, right? Because you have this vision that you've built, and you also have the action that create it too.

Some people could stay in ideation and just be creative all day and not do anything, right? Or other people could be just a cheetah and just act, not think about this spirit of thing. So you have a primary, you have a secondary, and others. But it changes how you interact with yourself, and it changes how you interact with other people. If you want to get more out of yourself

and more out of the people around you, It all starts with knowing yourself. Even one of my favorite movies, The Matrix, where Neo is going to visit the Oracle, right, the all-knowing wise Oracle in her kitchen. She's baking cookies. Most people don't see us, but when he walks in, in the kitchen, the sign above the door says,

know thyself. And I think entrepreneurs, they need the curiosity to know yourself. That's why people journal or meditate or go to therapy or whatever the process is to get their values and what they believe, what they stand for. But then also, the other part is, once you have the curiosity know yourself,

you need the courage to be yourself. As also a lot of people, entrepreneurs included, we're so concerned about looking bad or making mistakes or what other people expect of us, parents, whatever, right? But having the courage to be that person that you know you are takes a certain level of courage also as well. Yeah, and figure out what business partners you need. Like if you need an analytical mind in your business,

you hire for that or a visionary or whatever it is that you feel like you lack. And not any one is better than the other, right? It just makes it more complete. Once you understand your brain type, it explains like a lot of your behavior and your results, and where can you surround yourself with other people who are in their elements also as well. So basically, yeah, cheetahs, action first, owls, information first,

dolphins, imagination first, elephants, feelings first. And I'm wondering when you're studying. You want to learn something. that's a great starting point. Because if you study against your type, you struggle. You know, when you study with your type, you get really sore. So I'll find that quiz. I'll put it in the show notes so that everybody can take it, find out what their type is.

All right. So as we close out this interview, Jim, I want to be respectful of your time. I always ask my guests two questions to close out the show. So we'll start with the first one. What is one actionable thing our young improfitors can do today to become more profitable tomorrow. I would say to be more profitable, you have to start before you're ready.

Thinking is good, but overthinking and wanting to be perfect to just stall progress before it even happens. And the key for momentum is that start. And I would say the most important thing to start is to do the hard thing. Because the

treasure you seek in life is hidden in the work you're avoiding, the ones that you're putting off, that you're afraid to face. And if that's so intimidating for you, I would ask yourself, what is the tiniest action I could take right now that will give me progress towards this goal where I can't fail? But I'm a big believer in doing those hard things because you know what it does? It's like you tell your partner like, oh, I'm going to bring out the trash or cut the lawn or whatever and you don't do it. They have to remind you next day and you don't do

it. Then you're breaking trust with that person. They're not going to believe anything you say. Well, when we break the trust that we have for ourselves, that's even more powerful. Then we don't believe anything we say. The goals we say we're going to do or the book we're to write on a podcast that we're going to start or anything else like that. So I think one of the hardest things to do if the treasures that we seek is hidden in the work we're voiding is, if you feel the call for an entrepreneur or whatever your goal is, is to create evidence that you are the person that you say you are, right? The life you live are lessons you teach and don't work for likes, work for leverage. That will get us further than anything and doing that work into silence,

entrepreneurship, and I've always been entrepreneur. I've never gotten a paycheck in my life. You know, since I was 11 years old. So maybe I have a different skewed view, but I just always value my freedom. I'm going to do what I want, when I want, I press, I want it. It's never been an easy path, right?

But I would say, you know, in terms of the growth that I've had is doing the most difficult things that I never thought I could do, and then I have evidence that I am the person that I say that I am, right? Because this formula, as you be, do have, share, right? Most people want to jump to

a half park, which is why lot of reasons everything else is so important, you know, like so popular as they want to jump to have. But then they lose it within a matter of years because they were never being a millionaire. So they weren't doing the things that millionaires do to have that this kind of success they won. And so I would say,

do the hard thing that you're avoiding because that's where the treasure is. And if it's too intimidating, then break it down in the small, simple steps, and you keep your word to yourself. Like, I have certain things I have to do every day. And I got in from this wicked premiere that came in really late, but I didn't read that day. It was like 2 a.m. But I still read. I probably didn't get much out of it because I was exhausted,

but I still did it because I showed up for myself and I kept my word. And that's not to say you miss one workout or whatever your life is ruined any more than eating a don't have ruined, but it's the consistency. Like I won't miss two days in a row. That's my standard. So if I commit to doing something, maybe life happens, emergency, whatever, I miss it, but I won't miss two in a row because that's the standard that we hold. And I feel like all entrepreneurs, you need to be a thermostat.

You can't afford to be a thermometer where a thermometer just reacts to the environment. In human beings, we react to the weather, the economy, to politics, how people treat us, fine. But the happiest and certainly most successful people, they don't react, right? They're a thermostat.

They set a standard and the environment reacts to you. It gauges. It still knows. That thermostat knows. what the temperature is. So we should know what's going on in our market and our client, whatever, but then it sets a new temperature

and then the environment reacts to us. And I feel like we impose our will that all entrepreneurship has been taking the invisible in your mind and making it invisible out here. And in the beginning, it's not for everybody, but for most people, because we work with a lot of entrepreneurs, in the beginning you're underpaid.

But you have to feed your business until it feeds you. You have to feed your brand until it feeds you back. And in the beginning, I just feel like we're underpaid. But then if you're consistent and you show up for yourself and show up for others and you're smart, you're learning, you're adapting, then eventually you're just overpaid because you have scale and you have leverage, right?

And that's the ultimate goals to amplify not only your income but your impact. I love that answer. That might have been my favorite answer all year for that question, to be honest. It was a really good answer. So let's talk about what your secret is to profiting and life. and this can be all aspects of life. I mean, everybody will share this differently. My values are very clear.

Everyone's values are different. Me, it's love, growth, contribution, adventure. And now that I know, because it's not just speed. You know, my last name is quick, and we teach people that learn quick and think quicker and read quicker and remember things, a fraction of time. But it's also direction.

A lot of people are going nowhere fast because they don't have that direction. So I feel like beginning with the end in mind, I do this thought experiment. I always think about my future self. And I'm just thinking, like, what would my future self want me to do right now in this moment? So it really presence was most important

where I put my time and my attention and the choices that I make on a daily because I want to make that person proud. Whereas a lot of people, and I'm guilty of this and have been guilty in the past of this, they burden their future self. I'll do this tomorrow or I'll deal with this tomorrow. And then they're just like, oh, I do my talk.

Then your future self hates you because you put them in a certain situation. But I think for everybody, double down and learning how to learn. All the experts talk about it. Technology is going to adapt. You have to adapt in order to be able to catch up, keep up, and get ahead. And there are resources and the ones we do, obviously, our courses, podcasts, books, whatever. Meta Learning, number one.

But number two, you know, I'm also at the stage. I have a toddler and an infant in my 50s. So, like, if anything, it's doubled down my conviction and my commitment to doing what I do. I want to build better, brighter brains because I had my traumatic brain injury. I lost my grandma to Alzheimer's. You know, we immigrated here. My dad was 13. We lived in the back of laundry mat that my mom worked at, didn't speak to length. You know, this whole thing, right? This whole story. But I think we could rewrite our stories. And in part of it is getting mentors. You know, and if people see me with Elon or Bill Gates or Oprah, people always want to know how we bonded. We bonded over books.

You know, in the beginning, I didn't have the education. And I had a dollar, you know, to my name, didn't have the connections or whatever. I went to a library and read books, and it sounds so archaic who goes to library right now, but they were like my friends in my mind. And I feel like you just kind of invest into those things,

and it just shapes your perspective on the world. And so learn how to learn, know your values in terms of what's most important to you, so you could focus on those things, begin with the end in mind, and think about your future self as thought exercise. I do this whole thing,

I call future episodic remembering. you have a goal you imagine, but it's so real. Imagine like your most amazing dream life or a situation, but imagine you can remember it. I mean, you could think about it, and it's as crystal clear as a memory you had yesterday. And that's the power of what our minds could do. I feel like we've discovered more about the human mind

than the past 10 years and the previous thousand years combined, and we find it's grossly underestimated our own capabilities or our own potential, that we could redraw the borders and boundaries of what's possible, that we're on this journey to reveal and realize this amazing potential and purpose. But sometimes we downgrade our dreams to fit our current situation, our current mindset when we could expand our mind to fit all that's really possible. So when I talk about that future self, I think everyone, and if you've listened to this far,

that there's a version of yourself and your business and your brand and your bank account that's patiently waiting for you. And the goal is we show up every single day until we're introduced. I came from parents of immigrants, but a lot of means. I had a traumatic brain injury. I was labeled Learning Disabled, called The Boy with the Broken Brain. I was always made fun of for being, you know, slow since my last name was quick. You know, I'd be teased and all this stuff.

I could never write a book. All through school, I never read one book. And, you know, my teachers would have been surprised if I read a book, much less wrote books. And my two biggest challenge was learning, and because learning, the other, my big fear in life was public speaking because I never knew the answers forever. I would always shrink down in class. I never want to be called on. I didn't want to take up space so I wouldn't be bullied and I didn't want the spotlight. But public speaking and learning and life has a sense of humor because what do I do for living? I travel the world. I've been three continents in one week in front

300,000 people a year live. All I do is public speak on this thing called learning. But it's a reminder that through struggles we get strength. Through challenge, there's change. I don't know one. one strong person that had an easy life. I just don't. Somebody was just gifted and given everything. I just don't know. And also, our self-esteem I found personally, I can't speak for others,

comes from doing difficult things. Because as we get a sense of more pride, not in a bad way, but you did difficult things, and then you stuck with it and you kept your word as much as possible. And that drives me. Going from, you know, all great stories,

I had the opportunity to meet George Lucas last night. Star Wars was a big influence on me and The Hero's Journey, and Limelis is based on the hero. In the Joe Faso, Campbell's Horror, the Hero's Journey. The thing that lights me up is seeing people overcome limitation, and that's all great stories. You take any epic story, it's about going from limitation to liberation, and it's freeing.

But I feel like it's an inner game. I feel like entrepreneurs especially embrace it because they're out there creating jobs and creating values and solving people's problems and owning it. So it's just, yeah, owning it is a big deal to me because I feel like it's easy to complain and whatever, and it's not positive. It's the truth.

We can't be upset by the results we didn't get from the work we didn't do. Knowledge by itself is not power. It has that best, this potential power. You even listening to this right now and not doing anything, your life is no better than somebody who didn't listen to this. You're going out and spending a few hours reading a book and not implementing one thing,

your life is no different than somebody who's illiterate, who couldn't read the book in the first place. So what I would say is to do the hard thing. The hard thing in life is practicing what you post. People could talk about it, but it's better well done than well said. So I would say, don't say it, show it. Don't post it, prove it. And the life you live or lessons you teach,

and you'll inspire other people to do the same. So good, Jim. Thank you so much for all your wisdom today. I feel like we just scratched the surface in terms of learning. I feel like next episode we have together. We just can go through all different types of learning scenarios and meta learning and all that kind of stuff. Thank you so much for your time today. You did such a great job and just appreciate you.

Thank you. Can I challenge everyone to do one thing? Of course. To me take a screenshot of this, wherever you're consuming it, tag us both on wherever platform they do it, you know, and follow us both in them. And I would say is if you do happen to share it, tag us so I could see it. And I'll repost it and I'll gift out a couple of signed copies randomly limitless. But share one thing you're going to do because you learn to earn to return.

That's the sequence there. And I would say by you sharing it with your fans, your followers, your friends, your family will see it. We never know the ripple effect of that thing. And I know you always have so many things going on. Where do you want to send people to? QuickBrain. Everything is at kwikBrain.com. So I would say that limitless, if you support that, we donate all the proceeds to charity.

And we built schools in Ghana, Guatemala, Kenya, Alzheimer's research that we funded for women. Women are twice as like experienced Alzheimer's than men in memory of my grandmother. So I would say any of those places, you too, we have a couple million people subscribing there. We're not hard to find. Yeah, you're not hard to find. We'll stick all those links in the show notes to make it just super easy for everyone. I just want to know if there was something specific you wanted to share. But Jim, thank you so much for your time today.

Thank you for the great work that you do and really enjoy the show. Well, there you have it, Yap, fam. Another epic episode in the books. Jim Quick always brings the heat and today's conversation was a true masterclass on what it takes to keep your mind sharp, adaptable, and resilient in an AI-driven world. He reminded us that while technology is accelerating at lightning speed, a real competitive edge comes from upgrading our own mental performance, our human intelligence. One of my biggest takeaways from Jim is the important.

of cognitive flexibility. He explained that in a world of constant change, rigid thinking is a liability. When we expose ourselves to new ideas, step outside our echo chambers, and challenge long-held beliefs, we strengthen the mental adaptability entrepreneurs need.

Jim made it clear that it's not enough to bounce back from challenges. We actually need to bounce forward. Jim also gave us a powerful reality on focus. Multitasking is nothing more than a rapid task switching that drains energy and destroys your product, activity. Instead, Jim encourages monotasking, deep work blocks, and designing environments that reduce your digital noise. Whether it's a screen-free morning, hiding your phone, or using the Pomodoro timers,

protecting your attention is one of the most effective ways to amplify your output. And of course, Jim's meds, meditation, exercise diet, and sleep framework is a lifelong toolkit for peak brain performance. Meditation strengthens your ability to redirect your attention. Exercise boosts BDNF and primes your brain for learning. Diet fuels your cognitive energy. Sleep consolidates memory, sharpens decision-making, and directly impacts your long-term brainhouse.

These aren't just trends. They're fundamentals that keep your mind operating at its highest potential. Jim tied all this together with his reminder that human intelligence is still your ultimate advantage. Creativity, intuition, cross-domain thinking. These are all things AI cannot replicate. When we know our dominant brain type

and lean into our natural strengths, We work smarter, learn faster, and collaborate more effectively. All right, gang, thank you so much for tuning into this episode of Young and Profiting Podcast. If you listen, learned, and profited from this conversation with Jim Quick, then please spread the word and help others listen, learn, and profit as well. If you want to thank us, the number one way to do that is dropping us a five-star written review on Apple, Spotify, CastBox, wherever you listen to your podcasts. If you guys prefer to watch your podcast, you can find us on YouTube or Spotify video by

searching up young and profiting. You guys can also find me on Instagram at Yap with Hala or LinkedIn by searching my name. It's Hala Taha. And finally, I want to give a huge shout out to my young and profiting team. We are nearing the end of the year and we're entering our sales season. I have a podcast network where I represent over 40 other business shows and our sales team has absolutely crushed it this year. We had our best year ever. So shout out to my senior sales leads, Eby and Critty. And congratulations to Aman for joining our sales team. You guys are all doing such a wonderful job. Thank you for all that you do at Yap. Until next time, this is your host, Halitaha, aka the podcast princess, signing off.