Young and Profiting with Hala Taha - Joel Brown: Become a Visionary Leader | E125

Episode Date: August 2, 2021

Do you struggle to live authentically? In this episode, we are chatting with Joel Brown, mentor, coach, podcast host, and visionary expert. Joel founded the #1 motivation website Addicted2Success.com with hundreds of millions of views worldwide. His Addicted2Success podcast has achieved more than 3.2 Million downloads. Joel has traveled the world teaching thousands of people how to stand in their vision for success so they can turn their dreams into a reality. He’s worked alongside the likes of Tony Robbins, The Dalai Lama, Deepak Chopra, Gary Vaynerchuk, Grant Cardone, Jay Shetty, and Simon Sinek. He’s been featured in Forbes, Inc., Entrepreneur, SUCCESS Magazine, The Huffington Post, and Foundr to name a few. In this episode, we talk about how Joel started out his career in radio and music, his top tips for networking, and the importance of moving past revenue. We’ll also chat about how to create a 10-year vision, the importance of being guided by your values, and the reason to always focus on inspiration versus motivation. If you’re looking to level up your life and get serious about your vision, you do not want to miss this episode!   Sponsored by -  Gusto. Get three months free when you run your first payroll at gusto.com/YAP     The Jordan Harbinger Show. Listen to the show here jordanharbinger.com/start    Social Media:    Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [e-mail] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on Clubhouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com   Timestamps:   01:02 - What Joel Was Like As a Teenager And How He Became Inspired 05:40 - How Joel Got Into Radio 14:06 - Joel’s Top Tips for Networking 18:40 - What Happened After Joel Realized Music Wasn’t For Him 23:51 - How To Create a 10-Year Vision 30:29 - Why You Should Focus on Inspiration Versus Motivation 37:40 - How To Move Past Revenge to Meaning 47:46 - The Way To Be Guided By Your Values 55:41 - Why Self-Sabotage Doesn’t Exist 59:36 - How To Become a Better Negotiator 1:04:56 - Joel’s Secret to Profiting in Life   Mentioned In The Episode:   Joel’s Instagram: https://www.instagram.com/iamjoelbrown/?hl=en Joel’s Podcast: https://www.iamjoelbrown.com/podcast/ Joel’s Website: https://www.iamjoelbrown.com/ Joel’s Coaching Program: https://www.iamjoelbrown.com/coach/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com slash profiting. You're listening to YAP, Young and Profiting Podcast, a place where you can listen, learn, and profit. Welcome to the show.

I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession, or industry. There's no fluff on this podcast, And that's on purpose. I'm here

to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors. Our subject matter ranges from enhancing productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button because you'll love it here at Young & Profiting Podcast. This week on YAP, we're chatting with Joel Brown, Mentor Coach, Podcast Host, and Visionary Expert. Joel founded the number one motivation website, addicted to success.com with hundreds of

millions of views worldwide and his popular podcast addicted to success has secured more than three million downloads. Joel has traveled the world teaching thousands of people had to stand in their vision for success so they can turn their dreams into a reality. He's built multiple six-figure online businesses and is skilled in building massive online communities, monetizing online brands and networking. Joel has worked alongside the likes of Tony Robbins,

Zadali Lama, Simon Sinek, and more. He's been featured in publications like Forbes, Inc., Entrepreneur, and The Huffington Post. In this episode, we talk about how Joel started out his career in radio and music, we'll learn his top tips for networking and the importance of moving past revenue. We'll also chat about how to create a 10-year vision, the importance of being guided by your values, and the reason to always focus on inspiration as opposed to motivation. If you're looking to level up your life and get serious about your vision, you do not want to miss this episode.

Hey, Joe. Welcome to Young and Profiting Podcast. Hala, thank you so much. I have me. Appreciate you inviting me on this short. I'm excited. I know. I'm so hyped for this conversation because when you speak, you speak from the heart and you're just so inspirational, so motivational, everything that I've heard from you, I feel just so connected with you because I feel like we have very, very similar beliefs in terms of how we attack becoming successful. And I think you have your little bit more planned

in terms of this is what you do. You teach people how to be motivated and inspired. And I feel like everything you say, I'm like, yeah, that's what I do. But I just haven't ever thought about it so clearly or written it down. So I'm like, yeah, that's what I do. But I just haven't ever thought about it. So clearly you're written it down. So I'm really excited to talk to you. So you're an entrepreneur, you're a podcast host,

you're many things. But we always like to start from the beginning. So for my understanding in high school, you were bullied. And you actually dropped out when you were 16. So talk to us about what you were like as a teenager. And then how you ended up being inspired to go on this journey in terms of tackling your dreams and things like that. Awesome. Well, that's a good place to start. Let's look at that. It's interesting because a lot of

people will be like, when did you first build your website or when did you first make this much money or what? I honestly really believe that these type of moments shape your life, you know, and for me growing up in high school the first couple years I felt like I fit in, I felt like school was pretty normal, I was doing pretty well. And then there was this popular group if you want to call it like that, I don't know, in America maybe call it like the jocks, right? Started to kind of form this group together and they used to go around just picking on everybody. You know, the Asians, the gothics,

the nerds, just anyone that they could class is different to them. And I was learning capoeira, the Brazilian martial arts, and kickboxing at the time. And, you know, when I was a little kid, even in kindergarten, remember having a bit of a run-in and I felt like the injustice was not fair, you know.

And so it's a double edge sword, it's a gift in a curse, in a sense, so it's like it's a drive-free me to notice things in the world where there is that injustice and to go, well, let's find a solution for this. And on the other side, I'm gonna make sure I don't consume myself in it, because you can't develop a savior complex, right? And that was, that was definitely a workings that I,

I got to go through earlier on in my coaching career, was making sure that I wasn't pouring out so much and getting so much meaning from being able to help everybody. Now I don't look at it like that. I don't help people. I support, you know, everyone has greatness in them. You've got greatness in you, right? And it's about inspiring and challenging you to shift your perceptions, to look at things in a different way.

I can't tell you what to think, but I can challenge you and I can present to you different ways of thinking, so that how you think becomes different, right? So that's what I, you know, from a young age, I went through that experience. I got very severely bullied from year nine all the way up to year 11. So it was like two and a half to three years just straight. I've just every recess and lunchtime bullied, bullied, bullied. And one day I just went enough, mean you after school. Let's do it. And the guy never showed up. And then three months later, I got a tap on the shoulder and got knuckle dusters to the face and got steel cap boots and jump by 20 people. Oh my gosh, you were 11.

Nice year 11, year 11. So you're 11. Okay, got it. Yeah, in Australia, it's 16 years old. So, you know, in Australia, we graduate high school at the end of our year of being 17. You start college or TAFE when you're 18. And I never graduated. I don't have a high school certificate.

I dropped out. My high school dropped out. Yeah, so there was definitely something in me that I felt like I wasn't meant for school. Like I just, I remember feeling so bored out of my brains when I'd sit there listening to my teacher teaching trigonometry and algebra.

I could respect the fact that that was for somebody else in a different space. I was like, that's cool. But I just always felt really unstimulated. I wanted to create, I wanted to express, I love like reading things and sharing things. And I think that, you know, a lot of the systems and structures in the world until you actually start to really immerse yourself in new philosophies and you understandings.

A lot of the time, it's really like a factory, it's very rigid, it's very rigid way of living life. And I think that, you know, it's not one-size-fits-all. It's very general. And there is, I believe we live in some sort of a matrix where we do have structures in our life that are, that to a degree, favor the general masses. But I think a lot of people that want to be able to actually do something pretty wild in this world, they're going to have to be ready to be ridiculed and be, be ready to be told that what they want

to do is not going to work. And it's just people's small-minded visions that they're projecting on you. And if you don't have a grand vision for your future and you're not committed to it, you know, in the practice of stepping in, then you'll buy into their small-minded visions so they project on you. Yeah. And I'm definitely going to touch on visions in a moment. But first I want to, I'm going to keep talking about your journey. And by the way, for everybody listening, me and Joel have very similar journeys and we've done a lot of the same things.

So talk to us about how you've got into the music career because from my understanding, you know, your high school dropout, but then you had a very successful music career and even I think dabbled in radio at one point. So I'd love to hear about how you got those opportunities when you actually didn't have the credentials. So I'd love to hear about how you got those opportunities when you actually didn't have the credentials. So how did that happen? Yeah, great question. Yes. Oh man, you're taking

my mind back. This is awesome. I love it. So I was very much into my hip hop hip hop and R&B. That was my jam. I used to listen to, well, what was I listen to? DMX is dark and hell is hard. I used to listen to Dr. Dre chronic 2001. When I was in high school before I dropped out, I remember 50 cent had come out, get richer than I tried, it was like a big, big classic album. And so I was very much in that space.

I practiced producing music, I DJ, but what I was really good at, just when you look back in your life and you kind of challenge yourself, and I challenge anyone who's listening right now, like, look back and have a look at the pinnacle moments in your life where you had like great achievements or breakthroughs. What skill set were you using often? What was that consistent skill set that you brought in?

For me, when I looked back at it in retrospect, I realized the power of networking, I have this knack that I had developed where I was very dialed in to being able to pretty much create opportunities for anyone I was connected with. I'd just be able to look at a situation and go, there's a way to create a win-win in this. This is how you're able to bring value to a person in this way. And if I was able to bring this person in, or I was able to utilize whatever this is in my platform,

that we'll be able to create a win-win situation. And I just got really good at identifying that. And I think a lot of it comes down to, you know, I had a conversation with Dr. Jodie Spenser, we talked about this, right? And he said, Joel, you know, I think one of our greatest weaknesses in humanity is the fact that we're just poor observers. And I just remember I had observed a lot, right?

Like I kind of noticed what was happening in the scape and I would then go and utilize that and that would become my strength. So I started using that when it came to music and I started noticing talent, DJs that were good, producers that were good, songwriters that were good and I'd like to pair them together And we create demo tracks and then I would utilize

I remember I used that I was using my space Right I created a website called stadium music.net. You probably gonna be fighting anymore I don't know if it's even around stadium music.net. It was a mixtape website and the hip hop and I be mixtape and I was very much I connect it with a guy called DJ Clint and Sparks. I don't know if he, I think he's on. I've heard of him. He's really.

Yeah, yeah, yeah. Seriously satellite radio. I think, yeah, yeah. So I know you weren't hot 97. And so, you know, I saw a lot of inspiration in him. I got to connect with him when he came out to Australia. And, you know, I was selling mixtapes at the time, ordering him into Australia and then selling them off.

I think I've ever shared this on any interview. You get an exclusive right now. Look out. I'm scared. And it just kind of went from a leverage point to a leverage point where because I had these mix tapes, other artists and people wanted to get on to being able to be a part of what I was putting out

and distributing. And then on top of that, I was using my space to reach out to artists, people like Fat Joe, Tileb Quiley, Pitbull, T-Pain, these type of artists, to get them on a radio station in Perth in Western Australia. And so I don't even have the radio station. I volunteered to see if I could produce. And I just kept showing up. I kept knocking on the door,

knocking on the door, I went every single week. My dad used to drop me off, because I hadn't got my license yet, right? I was getting my people, it's training for my license. But I would show up every week consistently and just keep knocking and keep asking. And finally, they said, look, you can sit in with the producer and just kind of see how it all works.

And that was when I met a DJ that was there, his name's DJ Fanatic, which is, we'll fast forward it soon and you'll see who he is. It's pretty interesting. And what I did was I thought, man, there's a way I can bring value to this to really start like moving up the ranks. So I would jump on my space and I reach out to these artists and I say, hey, I can get you plays on Western Australia's biggest hip hop in our own B station. If we do an interview, so I used to get like, this is before I was like, just remember this, like this is getting resourceful here. I like it's another thing for anyone that's listening like what resources can you use? Get resourceful, like look around, find out what tools you can use

to make it happen, right? So I would get an old school telephone, you know, like the ones where you have to like pick it up and it's got a cord. I have one of those, right? And I'd run a really long, like 12 meter, 15 meter cable out into the kitchen in my parents' parents' house. And I would buy an international dialing card. And it would cost a lot. Like, if I was on an hour conversation, that was like a $10 card to call America from Australia, But I would do it, and I'd patch it into a microphone, into a mixer, and then would run that into my computer, into my sound card, and I used to record through some program.

I think it was like Go Wave or it was some sort of program. And I would be interviewing these artists. And then what I do is I'd get exclusive tracks from them, and I would have their interviews wedged in between the exclusive tracks, plus I'd like get more exclusive mixtape stuff from other artists that wanted to feature and we'd play it as like a mix on the radio show. And I got into a conversation with T-Pain's manager and he was linked with a guy called Jim

Johnson. Now Jim Johnson produced lollipop for Little Wayne. He produced TI, whatever you like, soldier boy kissing through the phone, and sweet dreams would be on say, yeah, he had so many tracks, right? And he was looking for some apprentice producers at the time. He's like, I want to like build out my production team. So my buddy, DJ Fanatic, who was a scratch battle DMC champion, DJ, I linked him with a guy that could play

piano and was an audio engineer, so they came together to make awesome music, scratch up samples and play keys over the top. And Jim Johnson loved it so much that he flew us all out to Miami. So that's kind of where it all started. And we signed a subsidiary deal under Atlantic records. Then we're working in the studio meeting people like Usher and Ferrell, and we worked with the Evan Essence, piano players, and we just, we worked with the guys that did all the violence for Lincoln Park and, you know, Nelly and Kelly Rowland and Ludacris, and as a matter of fact, you know,

that my producers at the time, Fanatic and Zach, now they produce a bunch of tracks for Kanye West, they produce ASAP Rockies, tracks, you know, they've worked with a lot of awesome artists and they've just been doing it at this whole time, they've been standing and committed. But at one point, I'm gonna be honest with you, Hala, I started to feel like I would wake up every morning, this is about three years in, after all, like the awesome red carpet events and hanging out with all the, you with all the celebs and stars. And I used to wake up every morning

with this not in my stomach and this like looping line in my head, I'm not supposed to be here. And I couldn't understand it at the start. I was like, what, why am I being ungrateful? Am I in fear? And it wasn't. It was love.

It was like I'm passionate about life and I know there's more in me. And it was really hard for my producers at the time to understand that when I told them I'm not gonna continue on the journey, and people thought I was crazy. Like I had friends, family, people, like, why would you do this? Why would you throw it in?

I'm like, I think in a life where it's supposed to have multiple passions. Some of us have the bandwidth for that, and I said, I'm just ready to go to another chapter to just, I need the next challenge. Yeah, hold that thought for a second. We're gonna get there. I love this transition,

but I do wanna talk about networking because you brought up something so key that I just wanna drill home and I'm very, very similar. Networking is bringing people, it's just connecting dots. And that's the best way to maintain relationships. When you can be like, I know this person,

I know that person, they need to know each other and do something together. And that's such a great way to keep your connections warm and keep in touch with people and make yourself relevant and make yourself valuable. Because then the next time somebody has an opportunity, they're going to think of you because they're, oh yeah, how long have you put this? Let me call her. That's like a master networking technique.

So talk to us about that a little bit in terms of like in that space, what have you learned in terms of like your top tips for networking before we get on to next chapter of your life? That's a great question. You know, I think from a psychological standpoint, like let's go there, I don't think I ever looked it in a way where, oh, I want to hook that person up. So it's a win for me. It was always about the excitement of creating something more than what was already in reality. Like, I love that. I'm a creator at heart. Like, I love creating content online. I love creating things for my coaches. I love creating new frameworks and coaching tools.

I just love it. I love the challenge that like no one's created it in this way, I want to create this. And maybe that's why I had an affinity for music, you know, is I really appreciate creation. And for me, I always looked at it like, you know, if I could come in and share ideas and those ideas were able to be like, we do it every time when we create events and workshops and retreats. You know, when I work with my speakers and my business partners that I've worked with before, it's like, we've got an idea. Okay, this is how the event will go.

And it's crazy. And I say it sometimes like, I'm standing on stage and we've got all these people in the audience and I tell them like, you guys, this was just, I want you to know, this was just an idea months ago. This was just an idea. And now we're all sitting in the idea right now. Like, this is manifest in a reality, and it's so gangster, it's so cool. That's what I want people to be able to know that they're able to do this too. And that's the fun thing about success.

For me, it's not about the bling bling, the material. It's actually been able to manifest what started here and has become reality, knowing that, man, I'm powerful in my creation. I'm a weapon of mass creation. And unfortunately, people are staying stagnation because they're not tapping into that incredible weapon of beauty and love that they can share with the world. And so for me, I look at it like, man, if I can just show someone that creation is possible, and I always say this to people especially when I'm doing sales, right? Like if I'm having a conversation with someone and they're looking at coming in on a program

or they just feel stuck and they're coming up with some reasons as to why they kind of forward or invest, I also might go, look, if you were challenged yourself with this question, I want you to really think about this. Ask yourself this, what must I create in order to make this possible? And I leave them with that. I'm like, you go walk out whatever that is. You know, I'm not a person that's going to say, go get your credit card, go get a loan, go get, I didn't say, just walk away with this one question that you asked yourself and

then just let me know in 24 hours. And I can't tell you how many times I'll the people have come back to me to go, Joel, like, I've worked that, I've found a way. And I'm like, of course, you have because it always was a way. It was a matter of resourcefulness and willingness. Like, are you ready? Are you actually really, how bad do you want it? Are you willing to play all out even if you don't know what's coming next because what's coming next is going to be greater than what you've ever achieved? That's a beautiful thing about our future. Is that it has, like, outpost has nothing

on what we can create now. There's more. There's more to come. And I love what they, like, when you're talking about being resourceful, I'm kind of using your leverage. It's something that I talk about a lot. You need to kind of take an inventory and see, like, what do you actually have?

Like, what connections do you have? What platforms do you have?? Like what connections do you have, what platforms do you have, what are your resources? A lot of people kind of fall to the excuse. Instead of thinking about like creative solutions for how you can get what you want, right? I think really a lot of success is about having these creative solutions and just asking, you know,

so I totally agree with everything you're saying. A thousand percent, a thousand percent, you get it. You just hit the nail on the head. And this is a word of wisdom that I live by. I remember when I first heard this, I just went, wow, like it just resonated in everything in my being and I've embraced it ever since. And it is, you don't get in life what you think you deserve,

you get what you negotiate. Everything's a negotiation. Like it's not even just what you say, Hala, but if you're you deserve, you get what you negotiate. Everything's a negotiation. Like, it's not even just what you say, Hala, but if you're listening now, I want you to really challenge yourself. Have I just been saying things or am I actually doing it through my actions too? Because we negotiate through the way that we show up

in how we be as well. Really cool, I love that. I'm gonna get into, let's talk about negotiation later. And I want to talk about your next phase in life. So you were just talking about how you were in music and you decided that this wasn't really fulfilling for you anymore.

And what happened? You went back to Australia after that? What happened next? I went back, yeah, I went back to Australia. You know what, there was like this in still belief within me. I call it the whispers of wisdom, right? It was like God was tapping me on the shoulder

and he's like, and I remember just feeling these times where I noticed that I started to feel like I wanted, I had a hunger in the thirst to go into more self-development. And I didn't quite work out like what I was gonna do with it. I just, I took up a sales job. I started reading Grand Cardone's, sales book, closes, survival guide. I think it was, it closes sales survivor guide. One of those books and reading Stephen Covey, the Seven Habits of Harley Effective People, I was listening to Jack Canfield, I was listening to Les Brown. And I started to

feel within myself like, hey, it'd be really cool to be able to do this, you know, to be able to speak and to inspire others, I think it's what I was trying to do in the space I was in, but as a manager with producers and songwriters, I was in the background, you know. And I like, I was like, man, I can do more with this. I want to actually be with people. I want to talk with people. I want to hear people's stories, you know. So I got really good at my sales and I got really good at applying a lot of the habits to my life. I started living in what I call the four dimensions

of excellence. Values, beliefs, habits, and skills, right? Which is your values is your compass. Your belief says you got to be ready. Your habits and your willing and your skills is are you able, right? And so I really just started living in this space where I committed myself to sticking the frameworks and really seeing like, hey, what would I do if I played at my highest level

that more consistently? And I did really well and I worked my way up the rungs in the sales company and I had the opportunity to sit in a room in a sales environment. It was a training workshop. This guy walks out, you know, he has this white button up shirt. He's like, these shiny little cufflinks. He had a Rolex watch. He had these shiny shoes and slack pants.

He's like, ladies and gentlemen, my name is Jordan Belfort and the Wolfel Wall Street. And I'm here today to teach you how to be a force to be reckoned with. Well, I don't know if I got the jersey. He's what is he? New York. Is he?

I think he's New York. Maybe he's Jersey. Yeah, yeah, yeah. I think he's New York. I think he's from New York. All right. So, so yeah, I just remember feeling like, wow, like I'm blowing away this, this dude is an actual live speaker in the flesh.

And I listen to Tony Robbins on his field, but he was staying. I sat right at the front and he was there and he challenged me. So he challenged everyone in the room to cost a 10 year vision, but he turned to me and he challenged me to get up and command it to the room and declare the vision. And you know, I got the CEO of the company that expects me to go under the wing of the manager of the company to like work my way up and my manager was like, you're going to be here and kind of like, oh, this will be yours. You know, looking out of the ivory tower like the city and they're all buying you out the mountains and that's kind of like the boys club. And I was like, okay, I'm

going to work my way up to that. But once I was in the room that day and I actually was challenged to write out what I truly want to do. And I got clear. And at the start, I'm going to be honest to you how it was kind of uncomfortable. It was like, you know, my limiting beliefs were in the way and all this stuff. But, but I was like riding it out and I feel excited and then I read it out. And I remember the CEO in the back of the room, was just like, what the, like you could see him like kind of cursing to himself and he's shaking,

he's had, he couldn't believe the declaration I was making because I was basically saying, I'm gonna leave this job. And I'm gonna be running this big self development coming. And they're all kind of like, we're gonna put resources in this kid. You know, this 2021 year old kid, you know, that's or 22 year old kid that that's saying that he's going to be, you know, using all his time to build this up. And I ended up wrapping up pretty shortly after that. And it's a crazy story. I ended up working up north in the deserts of Western

Australia, catching snakes and lizards and kangaroos. Sounds kind of out there, but I did that because in my vision, I mapped out this like one big swing. It's like, what would you do in your 10 year vision when I was reverse engineering? It was like, if I was to make this 10 year vision, a two year vision or a three year vision, like what would be the one big, like outlandish swing that you would do that would like

catapult you closer to that 10th year. And for me, it was leaving the day job that I was in to earn double the money so I could invest even more faster back into building addicted to success. And it was like put me in prison seriously because it was like 12 hour days in America, you'd say it would be like 120 degree Fahrenheit heat, you know, like 28 days straight, we're doing like four days off, you know. So it was intense, but the whole time I was just can, you like, listen to think and grow rich. I was just,

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Shopify is a commerce platform that's revolutionizing millions of businesses worldwide. Whether you sell edgy t-shirts or offer an educational course like me, Shopify simplifies selling online and in person so you can focus on successfully growing your business. Shopify is packed with industry leading tools that are ready to ignite your growth, giving you complete control over your business and brand, without having to learn any new skills in design or code, and Shopify grows with you no matter how big your business gets. Thanks to an endless list of integrations and third-party apps, anything you can think of from

on-demand printing to accounting to chatbots, Shopify has everything you need to revolutionize your business. If you're a regular listener, you probably know that I use Shopify to sell my LinkedIn secrets masterclass. Setting up my Shopify store just took me a few days. I didn't have to worry about my website and how I was going to collect payments and how I was going to trigger abandoned cart emails and all these things that Shopify does for me was just the click of a button. Even setting up my chat bot was just a click of a button. It was so easy to do. Like I said, just took a couple of days. And so it just allowed me to focus on my actual product and making sure my LinkedIn master

class was the best it could be. And I was able to focus on my marketing. So shop of I really, really helped me make sure that my master class was going to be a success right off the bat and enabled focus and focus is everything when it comes to entrepreneurship. With Shopify single dashboard, I can manage my orders and my payments from anywhere in the world. And like I said, it's one of my favorite things to do every day is check my Shopify dashboard. It is a rush of dopamine to see all those blinking lights around the world, showing me where everybody is logging on on the site.

I love it. I highly recommend it. Shopify is a platform that I use every single day and it can take your business to the next level. Sign up for a $1 per month trial period at Shopify.com-profiting. Again, go to Shopify.com-profiting all lowercase to take your business to the next level today. Again, that Shopify.com-profiting all lower case to take your business to the next level today. Again, that Shopify.com slash profiting shopfly.com slash profiting all lower case. This is possibility powered by Shopify. Oh my gosh. That's such an inspiring story. I love this. So 10 year vision, talk to us about like if you can just give us a guide in terms of how do we create our 10 year vision? What is the relationship of goals within

that vision? And for my understanding, you actually accomplished your 10 year vision in six years. So you just talked about the swing. Is there any other tips in terms of how we can accelerate that? Yeah, yeah. You know, I've been teaching the 10 year vision process for a long time now. And I was blessed by Jordan because he introduced me to the concept of it. He essentially said, right out of script is much detail. There's a few things he taught me in there, like some words of wisdom he said. And I remember this because I felt a bit of a block wise

writing out my vision. I felt like I was dark. I felt like I had done things in my past. I got into drugs and alcohol and sexually deviant and I was beating myself up for it. I was acting as if I had made all these mistakes and I wasn't worthy of being a positive, inspiring person. The imposter syndrome, what if I get caught out, what if people think that I'm not positive and I've done all these things when I was younger. He said, you were not your past,

you were the lessons and the resources that you've cleaned from it. And I remember that day, I realized, like no one's gonna write me a permission slip. No one's gonna come along and do that. I'm gonna write my own damn permission slip. You know, that's what I got to do for myself that day when I did that.

And I noticed myself shift and I gave myself permission to create and to go, I'm gonna do something new here. And so that was a really defining moment for me, and I think for anybody when you give yourself permission to just do something different for once, it's like, you're gonna wait to feel worthy or do you negotiate it, right? The same thing as I said,

like when you say like, just because you think you deserve it, that's not enough. It's part of it, but it's not enough. I've got to show you that I'm willing to step in and do it anyway. I want it anyhow, no matter what the cause. Like, I'm there, you know, and I keep showing up and it consistently. And so he taught me this concept just by just dropping that word of wisdom and I piece it together and he's he shared to reverse engineer it. Start with the tent here. What would you do in the tent? The ninth year to get to the 10th,

the eighth to get to the ninth, and like write it back. I wrote so many pages, like 16 or 17 pages, but the thing that I've come to realize just through really just going around, traveling around the world, teaching this to tens of thousands of people, I actually tweaked it a lot

and added in my own frameworks and other things to just really supercharged the vision process. The one thing I'd say, I'd say, if you really keep this in mind, it's not even about you achieving the vision. It's not about the things that you get in the vision. It's about who you become in the process. Right? When I write something down and when you write something down and you follow through, you're

a woman of your word. I'm a man of my word. That in itself is worth as weight and gold. Like, to be somebody that rides something down and shows up and follows through, that's an incredible skill set to have because a lot of people don't take ownership. It's a huge thing.

I do a lot of trauma work, right? So we do a lot of work around healing and a lot of people don't take ownership for their wounds because it's easy to blame somebody else. If I'm getting triggered, it's them. It's not me, it's them. Well, guess what, you'll never change because you're not taking, like, it starts with you.

And when you start to go into this and realize, wait, I get to actually create what I want in my life. And I believe that you don't, you get to have it all, just not all at once. It comes together in time and you have patience, and that's why with the tenure vision process, I go through the eight categories of life, and then you map out the vision based off your eight categories

to have the most harmonious life, right? Because I believe everything is touching everything. So you have one, I'll break down the categories for you if you don't mind. We have, write this down if you're listening right now. We've got business in Korea. Okay, that's the first one. Second is finances.

Third is health. Really important, especially right now, right? Fourth one is romance, right? That might be a bit of a trick of some people too, yeah. Romance, right? Then we have family and friends. Then we have fun and adventure. then we have self-development if for some of you it may be spiritual development depending on how you fuel yourself.

And then the last one is physical environment, right? And this is one that a lot of people miss. It's like, do you actually feel inspired where you live? Do you have natural light coming in? Are you close to the places where you want to be? Do you have to like, you know, commute like I used to when I was working in an unified job for one hour there to work, one hour back and I started crunching the numbers. It's like two hours a day, 10 hours a week, 40 hours a month, 477 hours a year. I felt like I was wasting my life. You know, so like all

these things are important because we can even consider physical environment. Our physical environment has a 40% effect on our mental state. If you stay in an environment long enough over a longer period of time, in the matter of weeks to months, it's going to have an effect on your mental state. Like right now, there's a war on reality with COVID and everything that's going on.

And like, whether you like it or not, something's changing the atmosphere. So, you know, it's about like, well, how do I structure my life in a way where it's set me up to win, even if these things are happening, like, I'm not going to be blind to it in ignorant, but I'm going to structure so that I'm doing more of what I desire that I value in my day because that's where I'm in spirit. That's where I'm inspired from within. You don't need to motivate yourself anymore. Motivation's on the external. I want internal,

I want in spirit. I want inspiration. I want to have the torch lit from within and be creating what I desire to create my life. Not what society tells me. I should do. Not what my mom and dad think is a great idea. You know, not what my best friend will drop in every now and then, you know, in a conversation of like, you should do this. And if it's not in alignment with what I truly value, then no, you don't. Because a lot of like you should do this. And if it's not in alignment with what I truly value, then no, you don't, because a lot of people will often do things to be able to get significance and validation and approval from others.

It's very liberating when you create from a place where you realize you don't have to do that anymore, that you're actually, you can accept who you are yourself and you can create what you want yourself. And you can be a good human in the process too. I think some people think they got to sacrifice that. I'm going to be this type of person in order to get this. You don't.

This episode of YAP is sponsored by FreshBooks. If you love YAP, then you'll also enjoy the I Make Make Living podcast where celebrity matchmaker and entrepreneur D'Amana Hoffman talks to today's most successful small business owners about what it means to carve your path, define success on your own terms, and build a business that satisfies you. The podcast dives deep into every aspect of being your own boss, the upsides, the downsides, and everything in between. Awesome guests of the show include

Smart Passive Income Podcast or Pat Flynn and Dry Bar Founder, Ali Webb. In addition to the main interview episodes, they have many episodes called The Nerdy Soats where they nerd out on a specific hot topic like SEO or Work Life Balance. I make a living podcast is produced and sponsored by FreshBooks.

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Because after doing my due diligence and research, I chose gusto. They provide payroll benefits onboarding HR on one place. And the key is that it's an affordable price. It's a budget that suits my growing start-up. It's no surprise, 94% of customers are likely to recommend gusto. Here's the best part, because you're a listener, you get three months completely free. All you gotta do is go to gusto.com slash Yap.

Again, that's gusto. gusto.com slash Yap. I'm telling you, you're gonna love gusto. Get started today. Oh my gosh, you guys need to rewind that part back because he just dropped so many gems. Let's stick on motivation versus inspiration because I know that there are two very different things.

Talk to us about that and why we need to focus on inspiration and how we can do that. Yeah. Well, the reason why I'm not the biggest fan of motivation is because it almost damn you killed me, right? And I mean that in a sense that it almost killed my flow and it killed my dreams. I started to lose myself in the game, I call it the game, because there is.

There's a game that's going on right now and a lot of people are caught up in it. We see it on social media. People are acting in a certain way to be able to be popularized, to be able to be accepted, to be validated. Now that's coming from lack and scarcity and it's feeling avoid, essentially. But the problem with it is that it becomes just like vacuum, right? And it's just never enough. And so I did this for so long. I mean, even the name addicted to success, I'm going to be honest with

you. I was creating from that place when I created it. Now I can embrace it and like, kind of be like, cool, that was my journey and that's what it is and it still applies today. It's just my definitions of success changed. You know, because some people will go, well, success to me is getting a bunch of money. It's about having the status and the significance

and it's having the fancy house on the hill and it's having the awesome network of like people that Respect me because I'm doing great things, but the question is can you go to bed at night? Feeling good about who you are as a human being. Do you go to bed at night? Crying yourself to sleep. Are you proud of the type of relationships that you can have in your life? Or do you just you ruin each one that you step into or are you attracting ones you don't want in your life, or do you just, you're all in each one that you step into, or are you attracting ones you don't want in your life, right? Because these are the things that matter more. I know this, but it's like I had to achieve a lot of things to realize, like the things the material is not it. It's how I feel about who I am and it's how I feel about my mission.

Is it meaningful? Is it actually something that I'm proud of that I can get up and go, you know what, moving the needle today. And I'm surrounded by people that also have great virtues in their life and they're great people. Like some of my friends, they don't have big businesses, they don't have the money coming in and all the other, they're just really good people. And I trust them. And they really stand by their integrity and they have great loyalty and they're very compassionate. To me, that's way more valuable than somebody that has verification badge on their profile. Well, it's made 20 minutes.

I've hung out with Centilianaires and some of them, I'm just not impressed. I just wouldn't hang out with them. It doesn't matter who they are, what they have. I think a lot of people hang so much of like an emphasis on things that are so shallow and so surface. And I think to some degree, we all got to go through that experience to realize that that's not it. And it's just because they're coming from lack. And often we come from lack because we have trauma that we've experienced in our life. You know, when I do my trauma coaching, we work through 10 layers of trauma. And

I've got to be honest, I love so many people. You'd see them and you think they got their life together. And I get in and like by the time I'm going through the 10 layers and out of 10 they've got eight, like eight. Like they were physically whipped, smacked, beaten, when they were a kid. They were told they weren't good enough. They were told they can't show strong emotions like anger or joy. They were shamed by their family or their friends

They were held to a responsibility of their parents happiness. They were emotionally neglected Right, they fell out there walking around on eggshells. They they felt abandoned like there's so many different levels of trauma Like when we hit trauma, we think it's just getting hit or like a car crash or something like that. But it's not trauma works on a mental and emotional level too, you know, and a sexual level too. So I think a lot of what we do is if we're coming from needing motivation all the time, we're going to come from force. We need to force it. We're forcing up the hill, forcing all the time, trying to beat the clock. It gets glorified so much in entrepreneurship. You got got to like run to your feet fall off and you have face melts. And I just, it doesn't

impress me because I know what's coming from lack. And if you want to operate in a higher frequency, it's about coming from power, like true authentic power and creation. And the way we do that is we, we move to a place of forgiveness for us forgiving the things that have happened in our past, reconciling with it in this subconscious mind and meeting with that shadow and working through the inner child and showing yourself, hey, I'm on your own team.

And no matter what's happened in the past, we don't have to necessarily forget it. We can accept that it's there and we get to let it go. That's having taking power back, right? And working through that, because a lot of the time when people are dependent on motivation, it's there and we get to let it go. That's having taking power back, right? And working through that, because a lot of the time when people are dependent on motivation, it's because they're using desire, but a faulty desire.

I think desire is great in a sense of passion, but a lot of the time they're using a faulty desire that ends up being that the outcome, if they go it at long enough, is disappointment. It's the same thing as when you, you know, I've had this experience, and I know people that have had this experience too, they go at it long enough is disappointment. It's the same thing as when you, you know, I've had this experience and I know people that have had this experience too.

You could have a one night stand in the morning when you wake up. It's like maybe I've desired it beforehand, but when I wake up in the morning, I don't feel very good about myself or the decision I'm made, right? It's like a disappointing outlook because it's like, well, you gotta ask yourself,

what was I trying to really chase? I want a connection, but I got it short term for a quick hit because of the fills in my body coming from void and lack. Or you may like the person and they don't want to be with you. So then it's like, well, man, I'm now really disappointed and now I feel like cheap that I just gave myself away like that, right?

So whether you're an entrepreneur, like I'm sure everyone can relate where they've done things where they've gone, yeah, I'm also proud of that because I knew I did it irrationally or off the cuff. And that's because you're trying your actions that are coming from you, is coming from the subconscious. And 95% of our thoughts are the same as the day before. We only think 5% of your thoughts on average unless we are being intentional.

And so a lot of what we do, we think we're so conscious, but we're not. We're really not. And if you've got invisible anchors that are holding you in the past, and you've got mom and dad issues, and you've got unresolved trauma, and you've got the thing that you've never worked through with, happen with your ex, you better bet a lot of that's driving you into your destiny. Such powerful stuff. Oh my gosh, I love this conversation. So for some reason what you're talking about reminds me of my journey in terms of me failing and a lot of my success has actually been me trying to get revenge. So like I, I don't know why this is making me think of this, but like I, for example, didn't

get my dream, I was supposed to be the next Angie Martinez. I didn't get my this is making me think of this. But like I, for example, didn't get my dream, I was supposed to be the next Angie Martinez. I didn't get my dream job at Hot 97. My revenge was I'm going to start this big website and run the city anyway. Then I didn't get on MTV. And I was like, well, I'm just going to become whatever it was. Everything that I ever did, even starting

a young and profiting podcast, was revenge. I was like, you guys didn't give me something. I'm going to create it on my own, FU, right? So talk to us about why that's not a good place to be to start something new, or is it, and can you like, transform it later on into, because I like to think that I'm not operating from only a place of motivation.

I feel like I am inspired, but it did start with that feeling of revenge. Is that good, bad? What are your thoughts on that? Well, am I talking to us? So I'm going to be talking with you on this because either way. Either way. It's coaching, set it up.

No, that's totally fine. I'm happy to go there. And I'm going to be honest with you, it's a similar place to me. You know, I got beaten in school and when I dropped dropped out My thing was I hit the fork in the road It was like the victim or the victor and at the time I chose what I thought was the victor and toward a degree It was because it was all the tours I had and I went I'm gonna prove you wrong. I didn't get beat in you watch me And and a lot of it fueled me and so if you want to say it set me up pretty good with the foundations and but I'm sure you can really attest to this to our like it gets exhausting and it becomes this never-ending like it's never enough

You know, I'm never good enough. I need to do more like and this is where the perfectionism starts to come in This is where I call it the obsessive idealist where You can't you forms of procrastination could be that sometimes if you have a really big vision You you're getting ready to get ready. It's like the thing that you know is really going to stretch you. You don't want to step into that really big stretch because you don't want to mess that up because you're hanging so much on it. So you mess that on the really big, amazing things you could be achieving.

And then the things that are in front of you that are a bit more attainable, you tend to try and perfect it and you over-analyze it and you go into it so much and get yourself so involved that you actually start to, you start to disconnect and lose a sense of why you're doing it in the first place because you're just trying to measure it now and you're like measuring the numbers and the views and things like that. Even if you're not vocally sharing with people while these are my numbers and views, you're just, it's like you constantly need goals and targets to show you that you're doing good enough.

Rather than actually going, well, why did I start this in the first place? And how do I actually feel about this? Right? So I work a lot with entrepreneurs on procrastination. And I teach them how to reprogram the procrastination. So how to counteract their patterns because there's six procrastination types. Entrepreneurs are usually either obsessive idealists. So what I just subscribed to you shared to you that was the overcompensationary success.

That's what it is called overcompensationary success. And then the second one is the big shot. You know, somebody that has like really big vision, really big. I don't know if you've ever heard somebody where they just keep sharing these like out of these world ideas, really big like we're going to make 20 million dollars is what and all these things and like sometimes you hear in it you're like wow like okay go for it you know but they tend to almost like drown themselves out with too much of the talking of things they're going to do and then they jump from project to project and never finish anything. Right. So this tends to be the thing and then you've got the overgivers too.

They're called the angry altruist and essentially what they do is they tend to hang so much of their meaning of who they are and their validation on giving so much that they end up giving a giving so much that they end up feeling resentful towards others. But I'm going to tell you what, like you're secretly resenting yourself in the process, because you haven't drawn boundaries and you haven't dished out what you actually feel is fair game. You've given so much expecting a certain result. So this is a big one I find with entrepreneurs, you know, it's, it's like all you mean in comes from being this person that gives everybody something, but you know, and it affects their relationships too, you know,

the way that we show up towards our business, as much as it's not a good idea to treat your relationship like a business, because they get a lot of entrepreneurs make that mistake, it also trickles into our, into our relationships. We start showing up like that in relationships too. It's like, this is what I used to do. I had that I'm not good enough story in the background. I was going from my over-commentationary success I got so many paths on the back when I came to America

You guys love to edify people and really pump people up and like really applaud Australia's a lot more just kind of chill and casual so like it's it takes a lot to impress someone in Australia But in America it was like this this higher and a lot of its status. It's like never achieved this And they've made this much money and they've done this and this and that and it's like, I'm speaking at events and hearing it all the time. So I'm like, Oh, all these things must be really great things that I'm doing. You know, built schools and giving back and doing, say, I'm like, cool. So then I started to actually convince myself of the hallucination that all my value is coming from what I have and what I do.

So it translated in relationships, and I would date dismissive avoidant women that had those tendencies, and I had anxious attachment tendencies of over-commentationary to please, people please. And so I would end up giving so much of the things, like fancy trips, paying for like everything, expensive stuff, gives all these things

to try and keep and maintain the relationship, even though it wasn't with the right person, we weren't compatible. Because I had this like idea, this projection of this potential of this person and me being the potential in that relationship too. And ultimately what happened was, I reached a breaking point where I just,

I was with the woman I really wanted to be with and I just wasn't working and I was just stressed to my eyeballs and I had actually eventually, it led me I really wanted to be with and I just wasn't working and I was just stressed to my eyeballs and I had actually eventually it led me to sitting down with my mom and my dad and doing a very healing conversation with both of them and working through layers of trauma and forgiveness. And when I looked at the girl that I was with, I looked at her and I just thought to myself, I didn't say his tour, I could say it to her now and she'd be farming it, but like in myself, I was like, I don't need you anymore. And that's bad, right? Like we shouldn't need someone. You should want someone, but I found myself going, oh my gosh, I was in this, it was almost like I snapped

out of it. Like I was on, it was like I was on love drugs, but you know, they're not, they're like the 10 months. And then I just looked at it and I'm like, I wasn't even attracted anymore. It's because I wasn't need needing to get that met anymore I realized I could meet it within myself because I had soothed myself and reconcile within the inner child in me That we're not in the past anymore that we get to create from where we are You know, so I find like this is what happens all those You have these over-comensationensationary success because of something that happened back in childhood of like, with either your mom or your dad, this is for anyone that's

listening to, where like, with one of them or both of them, it was just never enough. And they may have never said to you, or you need to achieve more, and that's not enough. It's just the story you start to form in your child, because when we're first brought into this world, there's two things that we need from our parents. We have the necessities like, you know, water and, you know, like drinks and food, but essentially the two things we want is the first one is we want attachment because we're a kid. We have no reference points. We're going to an empty brain and we're like, we need to download a ton of information that actually makes sense of the world. So we're looking at mom and dad, like our caregivers. And we're like, okay, I'm feeling emotions in my body right now and this translation would

be a baby will be crying. So then the parent goes, okay, they'll pick the baby up. Now the baby can touch because that's the second thing it can do. If it can't touch, then it's going to cry. So it touches. And now the baby's feeling the body temperature, it it's feeling that it's seen the body language, it's seen the look in the eyes, and it's learning from you in real time,

how do I regulate my emotions? Now a lot of what they teach in the Western world, actually a lot of countries, they teach like, oh, and the baby's cry, just leave it alone, just leave it alone. Like turning extreme, extreme, yes, to a degree you wanna have independence, but mostly that it's screwing the children up, because the child is trying to learn when it feels feelings.

How do I regulate my emotions? It doesn't know how. It needs you to show it how. So when you calm it down and that, it's like, okay, now I can soothe myself. So many people miss this incredible, important stage in their life as a child. And then the second thing that they really need, you and I needed even when we were children, was to be authentically ourselves. And I find that like those that really crack it in life have gone on this journey of like,

they've like lost themselves and they've journeyed back to who they authentically are. And they're very powerful people because they're unapologetically who they are. You know, they're not scared to be judged or ridiculed. They've learned how to come from love and not fear. And that's been my practice. And I coach all my students and clients to come into that space. And my other coaches, too, is like, do that, do the healing to come to that place. Because when we're a child, we take things so personally. The whole world, we feel like revolves around us. And rightly so, because we need to download the information from it, but it could just literally be mom coming in one day, angry about work, and you see her in that

mood, and she says something to you, and you're like, that means I'm not good enough. And then you take that with you, and it becomes your story, you tell yourself, and it either becomes the reason why you don't step in to go for your dreams, or it becomes the pusher and the motivator to make you Overdrive in your dreams until you know like I really believe that we we get to do our most amazing and most powerful work when we're centered in who we are Because some people will think or Joel don't heal me without don't go into the forgiveness They don't go into the shadows because I don't want that to be taken away from me that I'm coming from void anymore. I'm like, no, you actually become even more powerful because you're centered in who you

are. And you are really stepping into more of your potential that God has created you to be from the beginning of you entering this world. It's just that the systems and the belief, the belief patterns and that have kind of screwed you up and laid over the top and just confused you. Now we get to go back to who you really are. and that's what you get to do your best work. Yeah, if you're ready to take your business to new heights, break through to the six or seven figure mark or learn from the world's most successful people, look no further because

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I N as in Nancy, G-E-R on Apple Podcasts, Spotify or wherever you listen to podcasts. Amazing, amazing stuff. So I wanna go back to your four dimensions of success, which is, you've been like touching on this the whole time. And I want to talk about values, because I know that's kind of step number one is really understanding your values.

Is there some sort of a methodology that you have that you can walk us through in terms of like really identifying, because like what you're saying is like you don't want to be guided by all your trauma, but you need to be guided by something and I think that's your values. So how do we get there? Yeah, absolutely. So your values, how I see it, your values is your compass, your vision, when you map your vision game plan, it's like you're taking off and you're landing strip for your dreams, right? And then when you look at your values, I want you to go deeper. I'm going to challenge you to do it now. If you're listening, it's to write this down. The first, you got two types. The first type of values is vocational values. So vocational meaning like fitness, reading, writing, traveling,

it doesn't always end with the in, but it's like a doing, right? It's a it's a doing type of value, right? And it's like usually hobbies and things you like to fill your day with. Okay. So getting clear on like, what are my top three or top four or top five vocational values? Then the other side of the coin is your core values and your core values may be peace, loyalty, it could be integrity, compassion, joy, creativity. And sometimes they feel like they kind of cross over a little bit and that's okay, you can have that.

But it's just really about getting clear on like, who I be, which is my core, and what I do is my vocational. So getting clear on those and making decisions more from that place, because when you think about Allah, every decision you make is driven by your beliefs and your values. Okay? What I believe to be true, my perception of the world and how I see it. And if somebody came along and said, Hey Joel, do you want to go down the alleyway and shoot up heroin? I know it sounds kind of

intense, but to me, it's like, well, that's on my hierarchy of values, it's number, 199,999, whatever of me being even interested in that. So in that split second, the word values comes to the word evaluate. In that split second, I mean, evaluating to go, is that a yes or no? Do I want to involve my time in this? Because time's the most important thing, like right now, seconds are going by. We're never getting this back again. Money comes and goes and creation, you can keep creating, but time doesn't. Values are really important.

A lot of people waste a lot of time feeling most of their day without their top values and then they wonder why they're not actually living a fulfilled life. When you're living in what fulfills you, you're in spirit more, so you're more powerful and more inspired. You don't really need the external energy and motivation light. You're already internally lit from within. And then we look at, remember I said beliefs, that's that just speaks for itself. You know the importance of beliefs, right? So many people have invisible anchors that are holding them down. And so really working through the belief clearing, the trauma, the shadow work, the inner child,

all that stuff, super important. But our habits, which we have next, if you look at this, it's really interesting, your habits select the energy bolts of action that you take each and every day that enters you closer to success. And you're either moving closer to it or further away from it if you're not humanincy of your habits, right? So if our beliefs and our values drive every decision we make, well guess what? Our habits and our beliefs shape our identity. Because what I believe about the world and about myself to be true and I keep showing up in it, it actually forges my personality because how we think, how we act and how we feel determines our personal reality through our personality.

And hey, if you're not getting great opportunities in your life and you feel like you're disconnecting all that, like work through those things because there's that you're probably creating invisible wedges between you and other people. It's like, if I know somebody's sent it in who they are, there's like a power to them. You know, when you walk in the room and you go up and you introduce yourself and you know more of who you are and you're not insecure in who you are because you've done the work and you've worked through it. There's this frequency to it where I see that and I'm like, man, I want to give this person

an opportunity or I want to be friends with this person. I think we could deliver great value and you want to help people like that. People like that that are like fulfilled and that have that energy. They tend to have a lot of people around them that want to support them and that want to work for them or work with them, right? So that creates a massive win for you. And then we have the last element of the four dimensions of excellence, which is skills, you know, the skills which is able, and I don't just mean like any old skill, it's what

you can either hire or acquire, okay, because, like for me, I don't like accounting, but I'm going to hire someone for the accounting because I want my business to do well. So it's like, I'm almost going to manage it. It's not me. It's like the last thing on my ladder too, it's down lowest values, but someone else can crunch those numbers, right? And then we have a choir. Now I challenge people with this,

because there's a breakdown of studies and research around skill development. And it says that in order to go from, this is generally most skill sets, right? Like Photoshop, learning music, learning software, learning hands-on skills and so on. Whatever it may be, speaking, copywriting, whatever it is. In order to be able to get to a level of,

like, above average efficacy in your skill set, you wanna be able to develop at least 20 hours. Okay, 20 hours of learning, so cognitively understanding, but also applying and practicing, and getting feedback and learning how to fine tune the art, right? So 20 hours. Now, I say this to my students and my clients all the art, right? So 20 hours. Now I say this to my students and my clients all the time, I say, okay,

there was someone that wanted to go for a pay rise in their job. They wanted to get a promotion. I said, define the skill, which skill is it? And like, well, for me, it's actually, it's negotiating because they wanted to get into the sales position. And it was going to be, it's crazy. Like the jump between the pay brackets was literally like 50 grand a year to like 90 grand. So it was like a 40 grand jump.

And I said, okay, if I came along and I said to you, I'ma give you a $40,000 page jump this year, year in, year out, and you could even go higher down the line because you have no cap on commissions. Would you commit for just 30 days straight, 40 minutes a day, learning the skill set of negotiation and sales? Would you commit to just 30 days straight to learn that skill set? It's only 20 hours. Every time I ask somebody like that question, they'll say, of course, hey, if you can make an extra six figures this year, or more than six figures a year,

would you commit to 40 minutes per day for the next 60 days? Would you do that? And remember, you don't lose it, you can take it with you for the rest of your life if you want, and add it on top of it too. And you can train it, and you can teach it and everything else, right? So I like to challenge people to think like this. You know, pull it apart. Like I love creating frameworks. I love getting really complex teachings and then like simplifying it so I can teach it to the masses and go like, let's compartmentalize this,

break it down, make it actionable so you can commit to it. And then let's see if your life improves. The intestine is stuff for more than a decade and it works. I mean, testing this stuff for more than a decade and it works. Yeah, I could tell. If anybody's interested in that 20-hour rule, I actually interviewed Josh Kaufman, who I think is the one who developed that. If you guys want to check that out, just look for Josh Kaufman on my feed. This has been absolutely amazing. You are so inspirational, so talented.

I want to ask one more question before my last kind of question. And that is, I want to know about self-sabotage because for my understanding, you believe it doesn't exist. And I think it's a really important lesson to teach everyone. And so I just want you to, I want to make sure that you give that message before we go. You did some research. You know me well. You know me well.

You must have looked at a lot of my content. This is great. Thank you. I appreciate that. I really do. It is refreshing because it means that we're able to go even deeper on the stuff that is good work that we can share with your audience.

And they're lucky to have you. Seriously, this is great. So yeah, I don't believe it exists. And the reason being is because there are two worlds that exist within us. You got the aware and the unaware, okay? and the question is like which Part of you is getting what it actually wants is the aware part of you is the unaware part of you Which is the unconscious, okay? And like I said before so much of our traumas and our lack and our scarcity and our voice are coming from the unaware.

There's some good things in there too. I don't want to just make it out like the subconscious is responsible for every, you know, like bad thing that's happening in your life. It's not about that. There's some great programs in there too that have worked really well. It's just a matter of like, I want to do even better and I want my people to do better. So it's like, let's look at it and see what we're, what can we tweet? What can we improve? And self sabotage for the most part is when you haven't integrated and brought the unconscious into the conscious

and Carl Jung says this, he says that unless we make the conscious unconscious, it will direct your life and you will call it fate. Okay, so a lot of people are like bouncing around like a pinball in a pinball machine, not bringing any of the unconscious to their awareness. So it's like, you know, if I'm in a situation where let's say I'm trying to do a business deal and somebody walks in the room and they remind me of my father and I haven't healed and then I feel like they may be narcissistic. Not that my dad was, I'm just saying that because an example, some people experience that and then it starts to trigger them and then they start like looking at that person as a

representation as an avatar of their father and then they don't know how to connect with it and then it like they lose a deal. They could get triggered in that moment and their stuff comes up and they may not consciously be wanting to do that. It's just that it starts to, because your body is the unconscious, the unconscious is the body. You start getting the feelings and you're like, I don't like this. And you become disempowered.

And it's very evident in a room, especially when you got business deals going on, negotiations or, you know, like people are very attuned to seeing like who's the alpha in the room and who's handling this and who's stepping in with confidence. It happens a lot in the business world. I'm sure you've witnessed that. So the more that we can work on that,

what it means is that your unconscious isn't playing sneaky games anymore. It's like it's not popping out here in front of you. You know, it's kind of like, you know, let's say like you have a friend that goes to hide behind the corner because they want to scare you and you've already seen him going, you're like, I just saw them trying to hide because they're going to jump out and like try and scare me.

It's not scary, is it? Like you walk up and they're like, ah, you're like, I just saw them trying to hide because they're gonna jump out and like try and scare me. It's not scary, is it? Like you walk up and they're like, ah, you're like, ah, so are you there? It's the same thing that happens with your unconscious, too. So if I'm catching those things out and acknowledging that they're identified, acknowledging that I've let it go and I've heard it and I've reconciled with it, it can't play sneaky games anymore.

It's like I've shown the torch on it and I've gone, ah, gotcha. So it can still be there as like a part of me that I was, I experienced it at some point, but it no longer has power of me. So it lowers the charge in the unconscious, which means that it also lowers the signal that sends to the gut and the body.

So then I don't feel like I'm in fight or flight when I'm in those situations anymore. I'm not longer triggered. I love that. So negotiation, you brought it up a bunch of times. I want to understand why you believe negotiation is part of like every fabric of life and how we can become better negotiators.

And negotiations are no good if it's not actually taking you towards where you really, truly want to go. I say this often to people that, especially coaches, they come to me and they're like, yeah, I want to coach. And I'm going to, I've got this money, I've got this budget, I'm going to put it into my brandy market and I'm like, cool, what's your niche? And they're like, and they're not clear. I'm like, well, then you're just going to throw 10 grand, it's 20 grand up the wall. What's the point? If you're one degree off or a couple of degrees off and not to be perfectionist about it It's just that sometimes some people may not have all their ducks

Lining up in a way which could be really powerful for them And then they just they just go on on the course in that direction thinking if I put a bunch of money behind it It's got to work and that's not not true. It's not the case I've had people that say that you know Facebook ads doesn't work. It's like well you just haven't Maybe your content sucks. I really figured it out. It's like maybe your content sucks. Like, let's look at it and we'll make it better.

Like, let's, I'll give you feedback and let's get it to like a better level or a premium level. Maybe they're not convinced that you can actually coach them. Maybe they feel like maybe they're picking up on unconscious stuff. Maybe you're not ready to be a coach. Doesn't mean that you, you won't ever be ready. Maybe we've got to live it more work to do. You know, I'm very, I'm very honest because I had to be honest with myself in order for me to actually play at a higher level.

I needed that. I need to people to lovingly kick my ass too. You know, so yeah, I think that when it comes to negotiating, it's, it's making sure that we're going in the right direction first. And a lot of your values, beliefs, habits, skills, great frameworks, casting your vision out and making sure you're injecting your values in it so that you're crafting something you actually want to go for and being real with yourself when you've got healing work to do in yourself too. You get better and better at picking it up. You never fully get it. That's why you need a coach or a mentor. But when it comes to negotiation, there's what I'll say. There's that, making sure you go in the right direction.

The second thing is, when you're negotiating, a lot of times people get caught up in the experience and they'll kind of go all over the place. I truly believe that the name of the game is whoever stays in there laying the longest wins. It's actually very straightforward and very simple and people complicate processes too much. So it comes to negotiation. If I got something that I decided to create, either with that person or something, we're looking at achieving and I think that they'd be a great support of my spurs. I stay on target. So this is what I want, right? Like you

may introduce some other things we may consider, but what I really want to be able to create is this. When I reach out to people for like interview requests, you know, we've had a lot of awesome guests like you as well. I'm just very direct. It's like, hey, here's what I'm looking for. And here's what I'm gonna bring to the table. Are you down? Like are you open for this? Like yes or no?

You know, like I don't, I don't struggle to code it. I don't want it to be too fluffy, it doesn't need to be. So there's that, when it comes to negotiating in sales, people buy based off feelings, they don't buy based off facts. You can spout the statistics and the numbers and it doesn't matter. It really doesn't matter. They're not going to remember that really. Like, unless it's a very profound thing and that there are numbers person, they're probably not going to care for it. What they remember, like my manager, Lu says is how they felt when

they were around you, how you made them feel. That's what they take with them. Whether they know it or not, they just remember, it's like, if I think of people in my life and even you like think of certain people and think there's some people that just hurt you, like you feel squirmish around them and then there's some people who are like, man, I just really love being around that person. So my goal is, is that I find like, if I'm sitting there, I know I'm talking quite a bit because I'm also being interviewed. When I'm interviewing people, I'm a lot more quiet. But you know, when I'm connecting with people in the go-sation When I'm interviewing people, I'm a lot more quiet. But, you know, when I'm connecting with people in negotiation, I'm often the one asking them questions and listening a lot more to their stories. And I'm also guiding and navigating and directing

the conversation by asking them, like, you know, what are some things you'd love to create? Like share two to three things. Okay, what are two to three things that you feel like you're struggling with? How long do you feel like you're struggling with that for? If you were to work with me, what would your next 30 days look like? What would your next 90 days look like? What would a year look like for you? How would you feel if you were able to be supportive? So I, I'm taking them through positive and negative emotional journey. And it's not like an opus blah, blah, blah.

It's that this is the best way to be able to actually connect with someone like real to real and actually Like what are you feeling bro? What are you feeling ma'am like what what what are we feeling here? I want to get like an idea of what actually lights you up I want to get an idea of what you feel like it's painful when you're struggling with otherwise. It's just a bunch of just Script talk, you know, so yeah, negotiation for me a lot is digging into people's journey like I have a have a great fascination and curiosity to want to know people and know their story and I get that from you too You know you brought it up in this conversation too and you go very far in life because

It's about getting to know them and everybody's favorite radio station is W i fm. It's like what's in it for me is tattooed on their forehead. Everyone's about that. So yeah, it's good to know that for sure. Yeah, that's great advice. Okay, so the last question I ask all my guests is, what is your secret to profiting in life? I give it back to God.

Give it back to him. Because as much as I like to think that I created absolutely everything, it wouldn't be possible without him. And I'm not trying to make this like a Grammy speech or an Emmy speech. I truly, I truly believe, you know, in my beliefs, in my views that we have the opportunity, and I experienced the opportunity to co-create with God. I don't see him as somebody that just predestined my whole life that he's got everything all mapped out. I think it'd be probably a pretty angry architect by now because I've gone against the plan many times. But I do believe that he's there co-creating with me in

that. And it's very powerful. And I can say that because I've experienced it on many different levels. And I've come to understand that we're not just dancing with our DNA. Like we didn't just pop out of nothingness, like we're here for a reason. You know, when he brought us out of eternity and placed us into the finer, into time, he did that for a reason. There's value in our heart. Your life has meaning and so does mine. And I never go a day without remembering that and thinking about that.

It's really important. We're all really important. And I think the world loses sight of that a lot, especially now, there's a war on reality. And I think a lot of people are confused about what's up and down and left and right. And then things are politicized. And there's a lot of confusion in the space.

And it's like, who do we trust now? And so for me, my big thing is making sure I'm surrounded by great and powerful people and powerful in the fact that they're coming from the truest power and the most potent power which is love and creation. And my spiritual work is super important for me. And that's where I profit. I don't measure money. Like yeah, we could say money is profit. Ultimately, I want my soul bank to be full.

You know, my bank account can have some dollars in it to build some structures, but I want my soul bank to be full. I want to feel like what I said and did left a great impact on somebody that when they walked away from me, they felt seeing her and understood. You know, like, that's powerful. That's how I want to feel, and that's how I want others to feel too. That's beautiful. And where can our listeners go to learn more about you

and everything that you do? Yeah, thank you. You can check me out on Instagram. So I am Joel Brown. We also have the addicted to success podcasts. I also have another podcast called The Unknown God and it's a podcast for people that don't like church, right? It's very much about spiritual transcendence and we go into very

theological conversations. We talk about escaping the matrix, we talk about transhumanism, we talk about creation, we talk about world of good and evil and how to make sense of it. We talk a lot of philosophical things and I've got a really incredible co-host on our Mark Ostrich, who's this guy's incredible. So anyway, you can check that out and also go to influentialcoach.com if you are inspired to become a coach yourself. There are a lot of people out there that will proclaim that they're a coach and they can put a title on there. But truly being a coach means that you're

able to actually have the tool sets and the frameworks and also know how to hear the things that are behind the things that are being said and knowing how to listen and have that presence and to be the space with others to be able to facilitate transformation. It's about getting results. It's the only thing that really matters as a coach. So if you want to learn how to do that and how to build a coaching business in an authentic way, not selling yourself out and really doing it from a place of where you value the craft of coaching the most and you just really love being able to support others in a healthy and powerful way.

Then I had there an apply because we got the program is open and we kick off in the next couple months. All right, so don't miss out and just message me if you've got any questions. I'm approachable. I'm not gonna bite They just reach out. Okay. Awesome. And I highly recommend his stuff, guys. If you're going to go with a coach, you better go with Joel. He is absolutely amazing. So thank you so much for your time. Wonderful conversation. You too, Hala.

Thanks a million. I appreciate you. subscribe to this podcast so you can always catch the latest episode. Joel Brown is a super inspiring guy, I'm so happy we got to chat with him today. And as we discussed, he had a major moment in his life and that's when Jordan Belford taught him how to cast a 10-year vision. He made his plan and then he achieved his vision before target and now he runs the number one motivation website in the world. So I want to ask you guys, where do you see yourself in 10 years? It's such a commonly asked question, but have you ever really

stopped to map out exactly where you want to be? I believe that living a life worth living starts with defining what kind of life you want to live. I loved the advice that Joel gave us about reverse engineering it, which means you start with the 10th year and then go backwards. So everybody out there listening, which means you start with the 10th year and then go backwards. So everybody out there listening, I want you to write out your 10 year vision and ask yourself, what can I do each year to get closer and closer to my goal in the 10th year?

And when trying to reach our vision, we have to think about all areas of our life, not just your career or not just your finances, you wanna incorporate things like health, romance, family and friends, fun and adventure, self-development, even your physical environment. You want to be holistic about it. The other thing I want you to remember is it's not about achieving the vision, it's about who you become in the process.

None of our dreams or visions are going to be accomplished overnight, so you really need to enjoy the process. And life can absolutely get better, but it's not about the things that you have at the end of it all. It's about who you become in the process, because you get to take you everywhere. If you haven't subscribed to Young & Profiting Podcast yet, please take a moment to do so now, so you can be alerted every time we drop a new episode.

And if you love this podcast, remember to leave us a five-star review so we can shout you out on the next episode. And speaking of that, I want to give a quick shout out to one of our latest Apple Podcast reviewer, and this one goes out to Deante the Great. Hala is a force of nature. I've been impressed with Hala's mindset about success for years, but her podcast takes it to another level. With an incredible perspective on what is required to succeed and an engaging interview style,

Hala possesses the key attributes to inspire growth and belief in her listeners. I highly recommend. Thank you so much, Deandre, for this lovely review. And thank you for supporting me on LinkedIn. And now the podcast, I love it when I hear about my LinkedIn fans who then discover the podcast and find value in the content. It is one of my favorite things to hear.

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Take a screenshot of this app right now and then throw it up on your Instagram story. Tag me at Yap with Hala and I'm going to repost and share. I support those who support us. So again, if you listen to the entirety of this episode, you should brag about it. Show people what you're listening to. Take a screenshot of this app.

Tag me at Yap with Hala. Tell people your biggest takeaway, I love to support those who support us. You can also find me on LinkedIn at Hala Taha, and I'm also on Clubhouse at Hala Taha as well. Big thanks to the Yaptimez Always, this is Hala signing off. Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Rubin, the number one best-selling author of the Happiness Project.

And every week, we share ideas and practical solutions on the Happier with Gretchen Ruben podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits.

Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time energy or money. Suggestions such as Follow the One Minute Rule. Choose a one word theme for the year or design your summer. We also feature segments like know yourself better where we discuss questions like, are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever.

And every episode includes a happiness hack, a quick easy shortcut to more happiness. Listen and follow the podcast, happier with Gretchen Ruben. A blank page holds infinite possibilities. It stirs our passions and is a space to become. Papier takes all the wonder and potential of a blank page and creates premium quality stationary journals, notebooks, planners, and more.

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