Young and Profiting with Hala Taha - Jordan Paris: Just Do It | Human Behavior | E36

Episode Date: August 28, 2019

Condition yourself to make decisions without hesitation! Because sometimes you need to stop overthinking and planning, and JUST DO IT. This week on YAP, Hala chats with Jordan Paris, a 21-year-old author, Linkedin influencer and podcast host of the popular show, Growth Mindset University. Tune in to discover how Jordan overcame depression and social awkwardness as a teenager, and how he's accomplished so much in his young life by "just doing it." In addition, learn the ins and outs of his podcast production process and marketing strategy. And uncover why Jordan and Hala collaborate instead of compete, and their biggest pet peeves as up-and-coming podcasters. Fivver: Get services like logo creation, whiteboard videos, animation and web development on Fivver: https://track.fiverr.com/visit/?bta=51570&brand=fiverrcpa  Fivver Learn: Gain new skills like graphic design and video editing with Fivver Learn: https://track.fiverr.com/visit/?bta=51570&brand=fiverrlearn Get a copy or download Jordan’s book: https://amzn.to/2UhwuYf If you liked this episode, please write us a review! Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Earn rewards for inviting your friends to YAP Society: bit.ly/sharethewealthyap Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [e-mail] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com  

Hey guys, if you're an avid listener of Young and Profiting Podcast, I'd like to personally invite you to YAP Society on Slack. It's a community where listeners network and give us feedback on the show. Vote on episode titles, chat live with guests, and share your projects with the group. We'd love to have you. Go to Bitley slash YAP Society. That's BIT.L.L.Y slash YAP Society. You can find the link in our show notes. This episode of YAP is sponsored by Fiverr, a marketplace that over 5 million entrepreneurs used to grow. their business. I've been using Fiverr for years. In fact, I got the Yap logo made on there, and if you've seen my cool audiograms with animated cartoons, I get those images from Fiverr too. They have affordable services like graphic design, web design, digital marketing, whiteboard explainer videos, programming, video editing, audio editing, and much more. They have over 100,000 talented freelancers to choose from, and it's super affordable. Prices just start at $5. If you're interested to give Fiverr a shot, hit the link in our show notes. And if you'd rather learn how to do these types of services

on your own, check out Fiverr Learn, a new platform that provides on-demand professional courses from leading experts. They start at just $20, but what you could learn is priceless. Check out the links in our show notes to learn more. You're listening to Yap, Young and Profiting Podcast, a place where you can listen, learn, and profit. I'm your host, Halitaha, and today we're speaking with Jordan Paris. Jordan is the host of a popular podcast, Growth Mindset University, which recently featured me as a guest. He's also a LinkedIn influencer and the author of Growth Mindset University, how to learn anything, take control of your life, and fulfill your vision of success. He's

been published on several platforms like Yahoo Finance and Men's Health, and he's even launched a handful of courses on how to become a rock star podcaster and how to use LinkedIn to make more money. Most impressive of all is that Jordan has accomplished all of this by the tender age of 21. Hey Jordan, welcome to Young and Profiting Podcast. It's so great to have you on. Hala, it is my pleasure and honor because it's not every day that you get to go on your favorite podcast. So I am really very happy about this. For our listeners who don't know, me and Jordan have become friends. I recently came on his podcast. I would say like about a month ago, right? Yeah, about that. And it was such a great experience. And since then, we've

stayed in touch and, you know, just became really good friends. And it's honestly so much fun to be friends with somebody who's so similar. And, you know, our day-to-day is so similar. So it's great to have a connection like that. And I wanted to bring Jordan on and discuss everything he's up to, including his podcast, his book. And that's why he's on a show. And we're super excited. Well, what's funny, too, we got in contact very first because I made this post on LinkedIn, how to get on 100 podcasts this year, and I gave people the exact word-for-word, verbatim message I used. It's like, I'll connect with so many podcasters, and then I just look up podcast hosts in the search,

and I'll say, hey, Hala, so grateful to be connected with such a well-rounded fellow podcaster like yourself. Cheers and be well, Jordan. And I gave that away to people. And it works for me all the time. Like, whenever I want to get on five podcasts in the week, like, that's what I know to do. And I just go do that.

And I put that out there. I was like, you know what? I'm going to share that. And I put it out there. And you said eight people came to you with that. I got the same message eight times, word for word. Even the cheers was the same. And I was like, what?

And so I got like three messages like that. And I was like, okay, this is a little. strange. And then like the fourth, fifth, six, and I was like, where is this coming from? So finally, I asked the guy, I'm like, hey, like, where are you getting this language from? Because I've been getting the same message. And then he linked me to your post. And it was the first time I ever saw Jordan or heard of Jordan. And I saw, I'm like, oh, my God, this podcaster has so much engagement. I thought me and Mark Metri were the only cool podcasters on LinkedIn. And then I was like, okay, he's like really legit. He's probably more popular than me. I'm going to ask him on my show. So I

did and then he asked me on his show and you know the rest is history so here we are funny way funny way cool so jordan you are 21 years old you're a buzzing and up-and-coming podcaster i think you know iTunes categories have been shifting but i think you're like top 10 training or previously was so training is a subcategory of education that is unfortunately going away and i'd always be top 10 i went as high as number three there. But my real claim to, I don't want to use the word fame, but my real claim is number 15 in the entire education category, which is Apple's, I believe, second or third most competitive category. Of course, that is not going away. And I was right there with Tony Robbins. I think I was ahead of Tom Billu, Jim Quick. But I was thrilled to see that because I had been

hovering in top 30 for quite some time. And then I was, you know, I saw one. I was, I was at 23. And then I was at 15. I was like, holy crap, this is pretty cool. And that was a little less than a month ago. Yeah. And so for our listeners who aren't too familiar with iTunes categories, they like greatly fluctuate. One day, for example, I'll be number like eight in training.

And then, you know, if I don't put an out an episode in a week or so, I'll be like drop down to 50 or something like that. So it always fluctuates. So Jordan's saying he made it to the top 15 in education. Yeah. And guess what got me to number 15? Guess what episode came out that day? Dan Locke. Hallataha.

No. Nope. It was Hala. I swear to God. Oh, my God. That's crazy. I should get a credit on your line for every time you say that. Because of Hala Taha, I was number 15.

That's funny. And you put it in Slack, the YAP Society on Slack, which I'm a part of. People should join that as well. And you blasted it out on LinkedIn. So appreciate you, Hala. Oh, my God. It was because we tag team. That's why. So hopefully your episode brings me to the top 15, which I've never been in the education category. Let's see. Let's make it happen. Let's do it. All right. So let's get into you. Let's focus on you. So you're 21 years old. You're an up and coming podcaster. You're confident. You're well spoken. You're hardworking. From my understanding, though, I listened to your audio book. You weren't like this growing up at all, right? You were almost the opposite of who you are today. So tell us what you were like in high school and grown up.

Yeah, what's funny? I'm the son of a general surgeon and a nurse. You can kind of guess how they met. And then my uncles are a chiropractors, so they're doctors as well. So health was my first love, and it's really my roots. And there's so much to that. But in the beginning, we'll start all the way in the beginning. And I was like four years old.

I was going to therapy for what they would call sensory issues. I would cry at the drop of a hat, a loud noise, something. Just silly, silly stuff. I was very sensitive. and I was a very difficult child to raise, but, you know, got over that, and for a little while, I was the class clown up until fifth, sixth grade was, fourth and fifth grade was my peak of being a class clown. From there, I slowly started to fade, but I wasn't the most shy kid then, and I was a funny guy, obviously. In fourth grade, I won an award. The last week of school, it was

the Class Clown Award. I was so happy about that. And I remember this one kid, John, that got the most shy award. And I remember the look on his face. He was pissed. You know, so I remained that way for another couple of years. And then I get to high school. Good start, right? And I remember there was this girl in my study hall. And I really liked her. She was really cute. And so one way or another, We had a mutual friend that introduced us, and we dated for a little bit. And then when she broke up with me, that was after, you know, like the first couple of the months of school. It was a day before homecoming, actually.

And after she broke up with me, and it sounds so silly saying it, but that kind of sent me into a downward spiral because I'd put all of my happiness in that one bucket, in that one person. And if you put your happiness in someone else's hands, they can drop it. and well, break it. And that's exactly what happened. And I let everything else spiral. Grades and even my performance in baseball, nothing was going particularly well. And I've come home from school and cry and it wasn't a happy time. It was a confusing time like it is for a lot of kids. I mean, look, Hall, it's nothing out of the ordinary for a 14-year-old, 15-year-old high school kid at all. It's a pretty normal thing. But it impacted me. And I struggled.

to find friends. I had this one friend, Peter, who threw out the entirety of high school. That was my only friend that I would hang out with consistently. I didn't hang out with anyone else ever outside of school. And I never once had even a lunch with him. No classes, not even a lunch. So I was kind of left to fend for myself, and there would be days that I would not even talk. And then I eventually, I was talking to a vegan Olympian who suffered through eating disorders in her 20s yesterday and you know how with eating disorders you can kind of make it a game but I was starting to make not talking a game so that at the end of the day I could get home and feel sorry for myself right I could feel that much more sorry for myself because I didn't talk that day and so slowly things

start to get a little bit better I start participating in things more I started making these decisions without hesitation towards the end of my junior year of high school I just I'd never been too but my friend and I said, hey, we'll do track. Let's run track. And we did that and we weren't very good at it, but I'm very glad that we did it. And then senior year, we said, hey, let's figure out how to get on the football team. Like, I don't even recall deliberating this. We just decided we were going to make it happen. We made this decision without hesitation and didn't let us talk ourselves out of it, which often happens when you think too much about things and you procrastinate and wait for the perfect moment.

Yeah. But we just did it. And even though we were called gay every day, looking back in hindsight, it was a good experience at the time. It kind of sucked. But I'm glad that we did it. And this, again, laying the foundation for making these decisions. And I get to college and I run for president of my residence, all over eight people.

I found out you could do such a thing. And I'm like, I'll figure out how to win later. I was just going to sign up for this right now. And I did it. And I won. And that was a great experience. Yeah. It was very cool.

And then I was a student athlete out of nowhere. I made that decision without hesitation. The opportunity to become, and I know you're a cheerleader as well, we bonded over this a little while ago. I was a male cheerleader of all things on that team. And that was one of the coolest things I had ever done. I'm still synthesizing the lessons from that. So it's hard to talk about it.

But making decisions without hesitation led me from the shy kid one day to. to all of a sudden I was cool for the first time in a really long time. Yeah. And I had things going on. Like I wasn't a high school loser anymore. I wrote this paper. And my mentor, Steve Jordan, a celebrity trainer who's trained Jordan Belford, Tobin-Maguayers, Spider-Man, and owners of Fiji Water and wonderful, those brands.

And I presented him this paper that I had written on health. And he said, you need to start sharing this stuff. You should start a blog. I said, okay, December 2nd of 2016, Jordanparashealth.com is now up. And of course, it's now Jordanparas.com. But those were the early days where I started figuring out what people liked and what people didn't like. And by what people liked, I mean, five people read it or zero people read it.

Those were the early days. And I was writing once a week and people didn't really care. It was a good foundation. And that's the same thing with the book and podcast. people ask me all the time why did you start this podcast when how what and I'm like dude I don't I don't know I don't have a good answer for that I just did it because I've conditioned myself to make decisions without hesitation because the more time that I have to think about something the more likely I am to overthink it and probably blow it and that's everything from book podcast everything I just

mentioned to approaching a beautiful woman across the room yeah if I give myself too much time to think about it, I'm going to blow it. And the person across the room would probably think you're creepy, would be looking at them too much, too, if you think about it too much. But that's very important to note, Hala. This is what it is for me. When I'm on other podcasts and I talk about this concept, this is the example I use. I point to my friend Hala Taha. And I look at her first episode. From day one, your podcast was so perfect, the most valuable piece of content out there. It was about like how to talk to anyone. And the next two were on parts one and two of learning about cryptocurrencies and cryptotechnologies. And I could not believe how well done it is.

If you look at my episode one through 64, you're like, this is horrible. This is not good. Because I made the decision without hesitation. It was a minimum viable product. And I did that because that's what works for me. And if I were to try and make it as perfect as you, I can't say the growth mindset university, the podcast would have existed. Yeah. We have so much in common. So my dad's a general surgeon too. Well, he's retired now.

But everybody in my family is a doctor except for me. That's for similarity. Also in high school, I wouldn't say I was a loser. Like, I definitely had friends. But I was not who I am today. Whereas you did things without hesitation and actually made the football team. I never made anything. I was in the play, but like, I was never the lead.

You know, tried out for the volleyball. team and I never made it. But I was always the type of person that would just keep drawing and keep drawing. I ran for president my freshman year of college and I did not get it. But in college is when everything started to fall into place. Not to tune my own home room, but I was like so popular in college. I was the star of like every play. I made it on the cheerleading team. That's when everything started to fall into place. Like I landed an internship at Hot 97. And it's so funny because It's definitely the most visible person out of my whole grade, you know, on social media and things right now. I wonder what they're thinking.

Like, how did Halitaha become this girl, you know? It's so funny. All right. So let's talk about growth mindset. Your book and your podcast is called Growth Mindset University. So what is your definition of growth mindset exactly? Well, the definition of growth mindset is the same across the board. It's that you can improve anything with.

effort. If I don't know something, I can surely learn it. That's all it means. Got it. And so in your book, you outline 50 principles of growth mindset. So what would you say your top two or three? Oh my gosh. Hala, that's a really tough one. You got to dig deep. You wrote it in a book. I wrote it in a book a year and a half ago. Hold on. Okay. Well, there's so many. You could say anything. You have 50 options. Well, live by design I see here. And I've manifested that in the form of don't make a living design a life. And so there are three criteria in which I design my life around. And that is very much like David Meltzer's mission statement. Make a lot of money, help a lot of people, have a lot of fun. So if a specific activity comes across my desk and it doesn't fit at least one of those three criteria, if not two, I either don't do it at all or I outsource it. And so in this way, with this grand filter over your life of don't make a living, design a life. I've designed the life of my dreams. So life with a lot of joy and fulfillment in every single day, a lot of fun, helping, and money because those are my

criteria and everything fits those criteria. Cool. And something that I've heard you talk a lot about, I think you wrote a blog about it, is the difference between motivation and inspiration. And I thought this was really cool, and I'd love for you to share that with our listeners. Wow, you dig really deep. That was another one that's probably a really long time ago. We could be approaching two years on that one. You're good.

Do you remember what it was it about? Oh, I do, of course. Motivation is something that pushes you. And that's the way I view it. I view inspiration is something that's internal. Motivation is external and inspiration is internal, and it pulls you like a magnet towards your dreams. That's how I can explain it the simplest.

Yeah, so like motivation is an external reward. I think you made an example, if I can remember correctly, about money. Like money motivates you, but it doesn't inspire you because that's an external reward, right? Right. That's exactly it. Like we just talked about in high school, you weren't the most confident guy, but you ended up becoming more confident. And a quote that I read in your book that I thought was really a good one to remember is that to increase confidence, increase confidence. confidence. So could you just break down your perspective on confidence and how you believe that it's

more of a learned trait than something that you're born with? Absolutely. When I didn't know how to talk to people, right? Well, I was in high school and I wasn't talking to people and then I get to college and I want to talk to people and I realize, huh, kind of don't know how and I'm not very good at this. Even though I was, you know, popular for the first time, I was still having way too many grossly unfulfilling social interactions where I'd walk away and be shaking my head and be like, God, why did you do that? Why'd you say that? And so I knew I needed to increase my confidence. I needed to increase my competence. And that took the form of Vanessa Van Edwards. I studied everything that she did. I listened to her on every podcast interview she's ever done.

and I read her book, Captivate the Science of Succeeding with People, and Jordan Harbinger as well, who I'll be talking with tomorrow, funnily enough. I've had Vanessa Van Edwards on the podcast as well. And Jordan Harbinger listened to a bunch of interviews that he's been in. You can't listen to all interviews of Jordan because he's been on countless number. So instead of laying in my bed sitting back and crying about it that I couldn't talk to people, I laid in my bed, cried, and then got up and did. something about it and took control.

And naturally, as I increased my competence, and as I would learn things from Vanessa and Jordan, and then read about it and hear it, and then go out into the real world and test it in the field, because that's what life is when you leave the four walls of your home. I go out and there's a bunch of people, and I have to test this stuff.

I have to use this stuff. And so I started having much more fulfilling social interactions, and I was getting so much better at talking to people, And it transitioned to just being a much better salesman as well. Sales is life, I feel like. And the language that you use is so important. And learning from people like Chase Hughes as well. Chase Hughes definitely helped me a lot with the way he taught double-binding questions.

I know you've had Chase our mutual friend on the podcast. Episode number eight. I knew it as well. Yeah, I was going to say. Because I love this podcast. And so my confidence is with talking to people now is way higher than, it was even two years ago. Because I put in the work to make it that way.

Exactly. And that's why nothing should be scary. Everything should be something that you just like, okay, well, I'm starting at the bottom of the learning curve and I've got to work my way up to the top. And once you do that, you'll be confident. Right. And that's what it was with the podcast in the beginning as well. You can see that learning curve where in the beginning I was not confident at all.

And you can just hear it in the way I speak from episode one to episode 100, 28. There's a big difference. And people that have listened to both are like, oh, wow. Yeah. Even with me, everybody says my episode number one was amazing out the gate. But even with me, I think that I've definitely improved since the beginning. And I had radio experience, but it's just a different type of show, a different type of format, everything. And practice makes perfect. It's an old saying, but it's true. Absolutely. Let's talk about your podcast. Let's go deep into like,

everything about Growth Minds and University podcast. So when you came up with the idea, how long did it take before you launched? And did you prep at all before you launched or you just did it? No, prep. It took zero days to launch. April 17th of 2018 was the day that the first episode came out. The only reason I know that is because that's what the podcast directories say what happened. Otherwise, I'd have no idea.

Again, it was those decisions without hesitation that are in a, effect here, which is the reason why I don't remember. I don't remember any of these things. I don't remember when it was. We decided to play football or track or this or that, the other thing. Like, it just happened. You just, we're like, I'm going to get this equipment. I'm going to record my first episode. I'm going to put it out, figure out how to do it and did it. Yeah. I got this blue Yeti microphone. I don't even know how I found it. And it's still here with me today. And of course, I have a bunch of other equipment now too. But that's the thing. I grow as I go. I figure things out along the way. Yeah. And then was it very successful when you first started? Like when is it that

you felt like you started to build traction? And how did you build that traction? Well, yeah, in the beginning, it was half of like the end of May 2018 and then like into June. It was like that week. It was probably like May 27th to June 3rd. I think it was. In that week, I had a total of nine downloads. Oh, God. It's about a month. It's about a month and a half. Damn, I was better than you then. I started off better than you. Yeah, I mean, it's no surprise. It was so good,

Hala. I mean, anyone that's listening to this who's also heard your episode one is like, oh, duh, it's just such a shareable piece of content. And Hala, I go on people's podcast and I talk about your podcast and somebody interviewed me the other day or the other week and said, you know, Jordan and, you know, you got this great podcast. I want to know what's your favorite podcast? And I said, Halitaha, Young and Profiting. And I gave the whole spiel. And I'm like, you're so sweet. You're

like the best. Well, thank you. But I started to get some traction when I started posting to LinkedIn, right? Before I was posting to LinkedIn, it was like my marketing strategy was the IFTTT.com. If this, then that automatic posting. that would post the link automatically to LinkedIn, Facebook, and I would probably just put something maybe on my Instagram story or whatever. And the message, the default message that IFTTT would put is enjoy the latest ideas from Growth Mindset University. Enjoy. And it'd be like a link and that's it. Like who cares? I got the answer for you. Yeah, you're going to have to do more than that. Nobody cares. Exactly. Hala. And so when I start,

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Yeah. So do you have marketing experience? Do you know how to do graphic design? Basic. How did you come up with your marketing strategy? And are you like a one-man show or do you outsource? Yeah. That's something that I'm doing right now.

I'm building the team. And I've got now two people and it's pretty exciting. And I've got a video guy who's very talented. But I have basic design skills with Photoshop. I mean, the videos that I put up with my audiogram videos and with the Photoshop template that I use, I mean, I made it once forever ago. And now I just replace the independent variables, like the name, the social handle, the picture, and the episode number. And I feel like I hit it out of the park with the template that I use.

I'm working on getting some new templates right now because something you have to think about as well is the stimuli can become saturated and people will see things and be like, oh, I already saw this. And so now everybody's audiogram looks the same. Right. So we have to get a lot better now. And there's a lot of things you can do. I like to make mine super fast-paced and have as many attention-grabbing things on the screen as possible.

The words that come on the screen that pop up on the screen is very fast-paced. And if you see my audiograms, you'll see what I mean. and I just need to stack the deck in my favor to grab as many people's attention as I can so that I can funnel them into the podcast, then funnel them to my lead magnet. And from there, progress them through this learning journey that is my funnel. And yeah. Very cool. I want to point out to everyone.

So I get people asking me all the time. Like, can you tell me how to launch your podcast? Can you tell me your tips to launch your podcast? It's like, it's, it's, it's, it's, it's, it's, it's, it's, Equally as hard to promote your podcast as it is to produce. And you not only have to get the skills as far as hosting, production, audio editing, all those things, how to put it up on iTunes. You also need to build your marketing skills. It's not going to work without both.

Right. I see people just post a picture on Instagram, like, new podcast alert. And it was like two likes. It was like that you can't. And that's the extent of what they do. Can't do that. You got to get creative. What's the point?

What's the point? What's the point of putting out so much effort into your podcast and then nobody sees it? You know, it's really a twofold thing. I think it's podcast as like totally a marketing thing, honestly, because I think that without the social media promotion, you have nothing, in my opinion. Unless you're already famous, that's a different story. People are going to be looking for you anyway. You have a following anyway. If you're already famous, that's a different story.

But if you're like just starting out, you have no following, like you have to. use social media and tactics online to get your podcast visible. The only reason why my podcast is semi-successful is because of LinkedIn right now. It's because I've managed to unlock a LinkedIn. I've managed to unlock a following. And a lot of people see my posts. And all my downloads correlate with when I post on LinkedIn. I definitely have steady following now. But like I get peaks every time I put up a post, you know? And it's like so I know it's working. And that's what I think that a lot of people are missing from their podcast strategy. Exactly.

People look to Tim Ferriss and Joe Rogan when they're starting a podcast like, oh my God, look at this potential. What they forget to realize is they had built in audiences. Tim Ferriss had two New York Times bestsellers under his belt before he started his podcast. Joe Rogan was like a superstar already as well. He's on TV and they had built in audiences. And so don't trick yourself if you're just starting a podcast. podcast and you think it's you build it and they will come. No, no, no, no. You got to build it

and do a ton of work and get really savvy with marketing. Yeah. Yeah. Agreed. So what's the most challenging part of running your podcast right now? Well, that's a good question. I think for me, I get this performance anxiety before in interview, no matter who it is, whether it's Neveen, or James Outtoucher or Mark Manson or if it's regular holitaha or if it's just like my good buddy Brian Ford you know oh yeah who you know as well yeah it's the same feeling that I get wow it starts to set in about I'd say 12 hours before the interview I'm surprised right it comes from me really wanting to show up well for them and yeah good impression even if I already know them like they're entering my podcast world and I really just I want to

be good for them and I want to show up well for my listeners and provide them to use the cliche word value and I just want to come from a good place and but you know what happens five minutes in we get on the line or we sit down in person and we're five minutes in and I'm like oh oh this is great I'm prepared because proper preparation prevents poor performance. Like, I'm good. I already put in the work. I don't even have to worry. This is fine.

So I need to. I've been trying to figure out. I've been thinking it through in my head. What mindset do I need? How do I need to approach going into a podcast to get rid of this performance anxiety? Yeah. You know what I do if I feel nervous? Yeah.

I do power posing. If I have a really, really big, like for you, I'll be honest. I wasn't nervous. But like for Stephen Kotler, I was super nervous. Just because I've been wanting him on the show forever and I just had it built up in my head. I'll just make sure before the interview I put my hands on my hips and I stand up like Superman and I'm like, I'm the best podcaster in the world or like I'll say like anything to boost my confidence up. Just affirmations, anything to just put me in a positive mindset.

So like I just am super focused because you can really screw up if you're feeling nervous. and then it's not good for your guests, the audience, anybody. So I would definitely try power posing. It works. I'm going to try it. Let's talk about monetization. Oh, good. I want to know, have you monetized your podcast?

Because this is your full-time gig, right? Yeah, I am. I still have a few PT clients, personal training clients, because that's, see, that's where I said, Health Be and my first love, like, there's a lot that goes into that. Yeah, when I was 19, I got a National Academy of Sports Edison. certification and personal training and I have in-home clients. But the podcast, yeah, you can absolutely monetize it and you should. And I would even call it building a business around your podcast.

So many people think that like the sexy idea is, oh, I'm going to get all these sponsorships and have all this ad revenue. And yeah, that's great. But I don't think that's the only way. And I don't think it's the most effective model either. Like what if they don't re-up with you either to your sponsors? And so when you build a high-performing funnel around your podcast, you make the podcast part of your funnel. So I take people from LinkedIn, Hala, and I funnel them in to the podcast.

Every post that I make, just about every post mentions Growth Mindset University. And for that reason, the Growth Mindset University company page on LinkedIn has like 1,400 followers now, which is pretty cool. And so I've taken people from LinkedIn to the podcast. Everything mentions the podcast. From the podcast, what do I mention in my introduction? I mention podcast university, which is my totally free resource that solves for all the unknown variables of podcasting, which all the things that I wish I knew when I first started podcasting. And the things that I wish people told me.

And it's, you know, right now it's just a, it's a blog post where you go there and you, of course, you have to, It's a restricted post. You have to enter your email. It's all the tools that I use. Everything. And it helps a lot of people. Now, this is becoming, though, a free course. Podcast University is a free, hour-long video course.

It is very professionally done. And even though I can charge a lot of money for it and the lessons in there can make you so much money, I'm going to give it away for free. And at the end of that, I mean, that leads to my power hour. Like, if we want, you know, all the things that we talked about today, day, Hala, if you want to put this down on paper and you want me to help build you a strategy for you personally so that you can build a business around your podcast and make this your full-time, then we can do that. This is what my power hour is for. And at the end of that power hour,

you know, I give you all the strategies. This is all down on paper. All the tools, you're all set up for success. And hey, if you want to do it yourself, that is fine. You can totally do it yourself. There's nothing stopping you. And I'll give you lightweight support along the way. I'll be there to help you. However, if you want us to do this for you, and this is why I'm building the team and this is why I now have two people, besides me,

if you want us to do this for you, all of the marketing for you, the Facebook ad spend, the strategy there, the videos, the audiograms, the design and the post-production, if you want us to take care of that for you,

then, oh my gosh, we'll totally do it for you. If you're a busy person, you're a serious professional, podcaster, but you have other things going on as well. Maybe it's a really successful, busy business person. And they don't have time to, like, sit around and create audiograms, Hala. They just don't. Yeah. So we take care of that for you. Again, you can do it yourself, but we can implement all

this done for you. And it's a great, it's a great process. And so it's an iterative approach where one thing leads to another. I didn't know that. I didn't know that you were offering podcast services. That's really cool. You're like a podcast agency. Exactly. Very cool. So you've interviewed several people on the show, Kevin Rudolph, David Meltzer, who is on my show, Mark Manson, Rachel Starr, Dan Locke. These are like huge names. Who is your favorite so far? Well, there's a couple. Of course, the James Outtoucher Run in New York City in front of a live audience of about 20 people was so, so cool, so different and fulfilling. And I got to shake the of real listeners. Like it was they're no longer numbers and faceless people like they're real

people and one of them picked me up from the airport. That's awesome. Shout out to Janiad and you can visit him at Janiad.com. His name is so unique. It's J-O-N-A-E-D.com. His name is so unique that he literally just bought his name.com. Like imagine if I had jordan.com. That's the coolest thing in the world. Of course Jordan's shoes prevent that from happening. But that was such a a fulfilling interview and we talked about all of my favorite things like why formal education is a huge scam and all that kind of stuff and it was almost two hours long with a 30 minute Q&A session. It was great. Even my parents and my grandmother was there too. So it was good to see both of those worlds colliding for me. But besides that one, yes, the Mark Manson one was really good content-wise.

But I want to point to Kevin Rudolph with surely, if you're not recognizing the name Kevin Rudolph and you're hearing this, If you go hear his song, let it rock, I'd be shocked if you didn't hear it because it was one of the biggest songs out in 2008. It was like everyone's anthem and it's still my anthem. However, with the relationship that I've developed with Kevin, since that podcast has ended, it has been the coolest thing. Kevin Rudolph is like my number one fan right now. It's the coolest thing in the world. He comments on my post. I'm listening to a Kevin Rudolph song.

I'm listening to I made it. I'm listening to like his new stuff that he's got. He's had a couple of new singles come out in the past year. I'm listening to his music and I get a notification on my phone. Oh my gosh. And what do you know? It's Kevin. And that is not uncommon.

In fact, it's very common. And it's like, oh, two new messages from Kevin Rudolph. We're friends on Facebook. He follows two of my Twitter accounts. He follows me on Instagram. Literally everywhere. And he likes everything. And he messes.

It's just so, so cool that this guy. With my iPod touch on the bus as a, you know, 10, 11, 12 year old listening to his first couple of albums on the way to school, I never could have imagined that 10 years later, I would, one, interview him on something called a podcast that I didn't even know what it was at that time, of course. And two, he'd be like my biggest fan. And we're friends and I'll go to be in Miami real soon and I'll meet up with him and shake his hand and we'll hang out. That's cool. Because he's only a hop, skip, and jump away two hours away from me in Miami. And I'm in Fort Myers.

So just really cool. And I've replicated this relationship on the podcast many times over. I mean, you see you and I. Yeah. This is what I love about it. Yeah. It's so cool. It's so funny how a person can go from somebody that, like, you're targeting to interview,

then you finally get to interview. you, then you become like friends and then they almost become your mentor, you know? And this has happened to me so many times and like people get so impressed with my show with the amount of research and the promotion that then they just keep trying to stay in touch and then they want to come back on. And it's just like a whole cycle. Really quick, I do want to share with my listeners a lesson, which is basically that when you meet somebody who has a lot of similar interests or doing like similar work as you are, you have two choices. You can either collaborate. or compete. And that's always something that you have to remember. And with me and Jordan,

we could have easily been like, oh, we're in like the same lane. We're both trying to do it on LinkedIn. You know, F out of here. I'm not going on his podcast. Jordan could have said the same thing to me. Or heck, making introductions. Look at the introductions we've made for each other. Yeah. We've tagged teamed on guests. For example, I helped Jordan get Nevin Jane on his show. and he helped me get done lock on our show who's going to be an upcoming guests. And now we're just going to do that. So now we've like broadened our network twofold, basically,

and all the work that we both did for the past year or so, we're putting it together and now going to make introductions. And because I know that Jordan has a great quality podcast and he knows the same of mine, it's like no sweat to make an introduction. You know that it's going to be good hands, you know? So it's just amazing. It comes down to, I love you say, collaborate or compete.

It comes down to a mindset of abundance or a mindset of scarcity. And I know other podcasters, Hala, who I have relationships with that are very, very protective over their guests. And if I had, there's been a couple of times with this one person that if I interview someone that's been on his show, he gets very upset. He actually gets upset. What? Yes. And I can't figure it out. It's like the way he explains it, it's like, it's like, okay.

But it's like, dude, there's enough out here for everyone. Like, that's a limited scarcity mindset that he's coming from. And a lot of people that aren't willing to make introductions because like, look how much is going to be, you know, propelling me if he makes this introduction to me. But guess what? A rising tide lifts all boats. So that's why you and I win. Hello, Yap Gang.

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And I think it's also important to know me and you, we were at a good place to collaborate with each other because we were getting the same level of guests. I know you could introduce me to like a level of guests that I know I can introduce you to. It's like an equal swap. So I think it gets tricky when I guess you can't become a collaborator with somebody who's like way more popular with you. Like you provide them no value, you know?

So I think that it's very difficult. really good to find people who are on your level and make a connection with them and then pull your resources together and soon enough you'll both be at another level you know so right example of that is you see people and i'm sure you get this all the time hey let's do a podcast swap i'll come on your podcast you come on mine and i know and i go and look at their podcast and the people that say that i go to look at their podcast and it says not enough ratings meanwhile i'm sitting here with 200 plus and freaking crushing it with the guests that I have. And it's just like, not quite a fair trade.

Nice try, buddy. But that's a taker. That's a taker for sure. I know. And he knows it. Yeah. And same thing with people asking to come on the show. I get 10 messages day.

Can I come on your podcast? Or like, and they don't even ask, can I come on your podcast? You're like, oh, I'd love to be on your show. When can we set it up? Like, it's like, uh, yeah, have you seen the people on my show? Like, not to be mean. but like you have like two likes on your posts and you're not even asking me or telling me anything about yourself you're just saying like when can we set it up no credibility yeah that irks

me because it makes me feel like I can't have a regular connection with that person anymore like we're connected now now they ask me to be on their podcast now I'm in a weird place because I never told them I was looking for podcast guests and they're clearly not at the same caliber of the other guests on my show and now I have this like weird connection with someone yeah it's so it's so funny someone did the exact same thing to me the other day like like hey love to come on your podcast sent me this really long message of like fake credentials just fluff stuff like all hype life coach type and i was like sorry you know i can't do this right now and and he goes what you're not looking for guests i'm thinking to myself like uh obviously i'm looking for guests i run an interview show

so i said sir i literally said sir i am it's not a fit at the current moment. That's it. And people are very presumptive. Yeah. I just blame it on Hasham now. I'm like, oh, I'm going to forward your... I always say this.

I'm going to forward your stuff to my producers and I'll get back to you, you know? And I do have them go through my messages and see. They do review it, but that kind of gets me off the hook. Yep. Any email that comes to me that's asking to be on the show or even like the pitch services, you know, like interview connections and whatnot. It's always someone else responding to it and not me.

Yeah. All right. So let's talk about your book really quick and then we're going to be up on time. But I do want to give you a chance to talk about your book if you want to just share that with our listeners. You know, I wrote the book and I talk like I'm really old, but I'm not. I'm 21. I wrote the book when I was 20 and a half. And I've changed so much since then. That's... Don't even read his book. I was going to say, look, look, I don't recommend my book for people who have read 50 books. It's like Tony Robbins, Awaken the Giant Within. If it is the 50th book you read, it's not going to do anything for you.

And I know people that have said that about Awaken the Giant Within for that reason. And if it is the first book you're reading like it was for me, Awaken the Giant Within, it will absolutely change your life. And so my book is quite similar. And I suspect that an audience of podcast listeners, especially listeners of your show, are not exactly the beginner type. and they are avid readers and they get it. So I would direct people to, my next book is, I'm not exactly sure what it's going to be yet, but I'm writing something right now.

Who knows if it'll be published? Because that's what happens sometimes. You start writing something and you abandon it and it's just not the right time. But I would highly recommend that people check out podcast university that solves for all the unknown variables of podcasting, Jordan Parris.com slash P.U. If you're a podcaster, then come join me.

Like I want to learn with you and I can, there's so much, again, that I wish I knew that I now know that I can prevent so much lost time and money and mistakes and embarrassment. Yeah. If you just go to Jordanpast.com slash P.U. for free access to podcast university. And who knows by the time that this is up, that link may redirect to the full video course. If not, then you'll at least have all the tools there. Yeah. And I can highly recommend Jordan as somebody that you want to look for for podcast advice. Like his podcast is one of the best that's out there right now in terms of marketing, in terms of content, his quality of show, how he gets his guests, his website, A plus quality. So I could definitely recommend if you're looking to start a podcast to go check his stuff out.

And I will say, I listened to your book and it was good. So don't downplay it too much. And I would definitely recommend it if you have like a, you know, a struggling younger brother or sister. They're like, I see it really working really nice for like a teenager in high school who's like looking to get out of their shell. I think that's a really great book for them. Yeah, thank you. It's an interesting relationship I have with the book. Like, I'm not the biggest fan of it, but I still get messages.

They're like, oh my God, I love this. Oh my gosh. And I'm like, oh. But it's, I have to get over it. Yeah. Question. This is like personal curiosity. I knew it was on Audible and I was so curious.

How was that process like to do it on Audible? Yeah, it was quite the process so much so that I recorded it around the time that I published it on May 17th of 2018. By the way, I'm a dates guy. Like, I'll just ask me for a date of any event. I'll remember it. Maybe your listeners have noticed because I referenced dates a couple of times. And I recorded it around that time in 2018. And I had this whole four and a half hour audiobook just recorded as a file on my computer about like half a gigabyte.

and I never did anything with it. And I realized that you had to break it up into chapters because you can't just upload the entire file in one full swoop. It has to be in like, you know, like chapter one is 20 minutes. And so I had to break it up that way. And I was like, you know what? I am not doing that. I'm going to pay someone to do it.

And coincidentally, your sponsor of the podcast. Shout out to them, Fiverr. I hired somebody on there to format it for an audiobook. And so he did it for me. and then I just uploaded it into ACX.com. It is, of course, an Amazon-owned thing. That'll put it right on Audible within two weeks. That's awesome.

Yeah. You know what? You really inspired me. This year, before the end of 2019, I'm going to get more into videos. And 2020, I'm writing a book. That's my goal. Yes. So set it out loud.

I realize just now, as you say that, that I have not seen a selfie video from you soon. So when we are together in New York next week, we are going to be doing a video. That's what I do to people. I'm like, you ever done a video before? People are like, no. And I said, take your phone out.

Yeah. So it's going to happen to you next week. Get ready for it. I used to do videos all the time, but like for some reason lately, I don't know what it is. I just like don't have the urge to do videos. And I'm just so busy,

but I need to do it. I think that's the one thing. that I could definitely improve on. So thanks for inspiring me, both on video and the book. You're welcome. Your profile views will multiply by five, Hala, I promise you. Okay. I got to get to it.

All right, Jordan, so where can our listeners go to find out more about you and everything that you do? Well, hey, of course, Jordan Parris.com slash P.U. for podcast university, again, solving for all the unknown variables of podcasting. but also I mean once you're there on my website I mean all the social media handles are there if you really are interested in stalking me I don't know maybe you are maybe you're not it's totally okay if you want to stalk me and I'll respond to messages but it's all in the flitter of my website every social handle and I'm very very responsive something I pride myself on right now Jordan ppress.com slash ep 99 for the episode with Mark Manson or slash Manson whatever is easy for you to remember I love to point people to that episode just because Mark is, I mean, Mark's my favorite writer. And I just, he really showed up well. I mean, he was so into it.

I was like, wow, he's taking me so seriously. I know. I love it. You know what I noticed? The more popular a guest, the more into it they're going to be. All my guests that were like Chris Boss, David Meltzer, those are my best podcast because those people were like so into. to it, you know? And then it's like the people who like didn't really, you know, like the B listers or whatever. And that's the difference between an A list or a B lister, you know, so.

They show up. They show up. They're present. They're inspired. They're energetic. All of that. Powerfully present. Yeah. Well, Jordan, I had a great time on this interview. I think my listeners are going to really enjoy a conversation with somebody who I'm actually friends with. We've got so much in common. And it was just such a pleasure to have you. I appreciate your time. Hey, my pleasure, Hala. Thanks for listening to Young and Profiting Podcast. If you enjoyed this episode, don't forget to write us a review on Apple Podcasts or wherever you listen to the show.

Follow Yap on Instagram at Young and Profiting and Check us out at younginprofting.com. And now you can chat live with us every single day on YAP Society on Slack. Check out our show notes or young and profiting.com for the registration link. You can find me on Instagram at YAP with Hala or LinkedIn. Just search for my name, Hala, Taha. Big thanks to the app team for another successful episode. This week, I'd like to give a special shout out to Shiv and Tim. Jordan and I recently met up in person to shoot some LinkedIn tip videos for social.

Tim had the initial idea and set the whole thing up, while Shiv helped us on site to produce and record the videos. Thanks for all your hard work, guys. It is so appreciated. And for all those listening, stay tuned for my LinkedIn tip series with Jordan, coming soon to a social media site near you. This is Hala, signing off.