Young and Profiting with Hala Taha - Mike Rowe: The Hidden Path to Wealth, Career Growth, and Business Success | Career | E343
Episode Date: March 24, 2025Career success isn’t about degrees, corner offices, or chasing dreams. It’s about mastering valuable skills and seizing real opportunities. Before becoming a TV icon, Mike Rowe spent years jumping... between industries, side hustles, and freelance gigs, working nearly 200 jobs. His willingness to embrace unconventional opportunities led to the creation of Dirty Jobs, one of Discovery Channel’s biggest franchises. In this episode, Mike shatters career myths, reveals why skilled trades and overlooked industries are goldmines for entrepreneurs, and shares the mindset shifts needed to achieve financial freedom in today’s job market. In this episode, Hala and Mike will discuss: (00:00) Introduction (01:20) Building a Flexible Mindset for Career Growth (09:42) Pitching Dirty Jobs and Facing Rejection (17:28) Why Chasing Opportunities Beats Passion (27:55) The Six-Figure Trade Jobs People Ignore (34:16) Shifting America’s View on Career Success (36:04) Debunking Trade Job Myths (41:24) Skilled Labor: The Future of Work (45:55) Entrepreneurs Building Wealth in Trades (54:27) How to Avoid Getting Stuck in Your Career (59:51) The Urgent Need to Prioritize Skilled Trades (01:07:06) How Pivoting Drives Business Growth Mike Rowe is an Emmy award-winning TV host, producer, narrator, and entrepreneur, best known for hosting Discovery Channel’s Dirty Jobs. He is also the founder of the mikeroweWORKS Foundation, which has awarded millions in scholarships to students pursuing trade careers. As a bestselling author, podcaster, and America’s top advocate for skilled trades, Mike challenges the stigma around blue-collar work and promotes skilled labor as a path to financial success. Sponsored By: Shopify - youngandprofiting.co/shopify OpenPhone: Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at openphone.com/profiting Airbnb - airbnb.com/host Indeed - indeed.com/profiting  RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast  Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Resources Mentioned: Mike Rowe’s Foundation: mikeroweworks.org Mike Rowe’s Podcast, The Way I Heard It: https://apple.co/4bVOtLC About My Mother by Peggy Rowe: https://amzn.to/4c04L6h Vacuuming in the Nude by Peggy Rowe: https://amzn.to/4ksE1PT Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Productivity, Startup, Business Ideas, Growth Hacks, Career Development, Money Management, Professionals, Workplace, Career Podcast.
Transcript
Discussion (0)
Today's episode of Yap is sponsored in part by
Microsoft Teams, Factor, Robinhood, Airbnb, Shopify,
Indeed, and OpenPhone.
If you're looking for a way to collaborate with remote workers,
your co-founders, interns, volunteers,
then you need to check out Microsoft Teams Free.
Try Microsoft Teams Free today at aka.ms.profiting.
Eat smart and fuel your wellness goals with Factor.
Get started at factormeals.com slash factor podcast and use code factor podcast to get
50% off your first box plus free shipping.
With Robinhood Gold, you can now enjoy the VIP treatment, receiving a 3% IRA match on
retirement contributions.
To receive your 3% boost on annual IRA contributions, sign up at robinhood.com slash gold.
Hosting on Airbnb has never been easier
with Airbnb's new co-host network.
Find yourself a co-host at airbnb.com slash host.
Shopify is the global commerce platform
that helps you grow your business.
Sign up for a $1 per month trial period
at shopify.com slash profiting.
Attract, interview, and hire all in one place with Indeed.
Get a $75 sponsored job credit at Indeed.com slash profiting.
Terms and conditions apply.
OpenPhone is the number one business phone system.
Build stronger customer relationships
and respond faster with shared numbers, AI, and automations.
Get 20% off off your first six months
when you go to openphone.com slash profiting.
As always, you can find all of our incredible deals
in the show notes or at younginprofiting.com slash deals.
Hey, YAP Gang, do you wanna become a creator entrepreneur?
Maybe you wanna launch a course or a mastermind
and teach your expertise.
If this sounds like you,
then I invite you to join a three-part webinar series
presented by Teachable, the business creator blueprint
happening March 18th through the 20th.
This series will cover everything from branding
and crafting your offer to building
a six-figure sales funnel.
I personally will be conducting the sales funnel session
on March 20th.
I'll teach you how to create content that not only connects with your audience but also
works behind the scenes to bring in steady income, even when you're not online.
I've learned what works from real experience and I'll be breaking down my step-by-step
process for creating an effective sales funnel.
Get a live training with me in person.
Sign up now at youngandprofiting.co. slash blueprint.
That's younginprofiting.co. slash blueprint
to join Teachable's three part webinar series,
the Business Creator Blueprint,
March 18th through the 20th.
I can't wait to see you there.
If you want the link easily, check out the show notes.
Again, it's younginprofiting.co. slash blueprint
to learn everything you need to get started
as a creator entrepreneur.
People just don't believe you can make six figures working with your hands.
There are 8.7 million open jobs.
Most of them don't require a four-year degree.
What they require is training and the mastery of a skill that's in demand.
A lot of people know you from your very, very famous show called Dirty Jobs.
Dirty Jobs became a hit in 2006.
By 2008, it was the number one show on cable.
There were 12 million people looking for jobs,
but the crazy thing was on Dirty Jobs,
everywhere we went, we saw help wanted signs.
Those jobs are real.
They're not vocational consolation prizes
for people who can't do the other thing.
How do you feel about following your passion?
Just because you love something
doesn't mean you can't suck at it.
Follow your dreams, follow your passion.
The trap with that is...
The trap with that is...
Yeah fam, I'm joined today by a huge figure in both television and podcasting. Someone who's perhaps America's most celebrated blue collar storyteller.
I'm talking of course about Mike Rowe.
Mike is an Emmy award winning TV host, producer, narrator, and podcaster.
He's the creator and host of Dirty Jobs and the podcast The Way I Heard It, amongst many other
things. Before he was profiling America's toughest jobs, Mike was just trying to figure out his own
path and get ready because his career is a masterclass in how to adapt and how to become
a transformative content creator and storyteller. Mike, welcome to Young and Profiting podcast.
Thank you. Do I still qualify as young? I mean, profiting, I understand,
but I'm not sure the young thing still applies, but I'll take it.
Well, you're definitely profiting and you are young at heart.
I know that for sure. And I interview people of all ages.
I'm really trying to get your wisdom and I know you've got so much to share
today. So a lot of people know you from your very, very famous show
called Dirty Jobs, but I found out that you had
a really extensive career before that.
And you did so many different jobs in the nineties.
You were working as an opera singer and you did QVC.
So talk to us about all the different experiences
that you've had that led you up to dirty jobs.
Yeah.
Guilty as charged.
I grew up in a little farm outside of Baltimore.
My granddad lived next to us and he was a magician, not a literal magician,
but he was a tradesman.
He only went to the seventh grade, but he, uh, he could build or fix or
fabricate anything from scratch.
He just had that chip. but he could build or fix or fabricate anything from scratch.
He just had that chip.
So as a boy, I grew up with a front row seat
to all kinds of different work, all kinds of trade work,
and just an incredible work ethic,
both in my dad, my granddad, and my mother, by the way,
who just finished her fourth book at 87.
The woman has written every day for 67 years now. But the point is I
got really good cards as a kid. We didn't have a lot of money or anything like
that but I just had a great example of what worked looked like and a really
great exposure to the trades. And I was pretty sure I was gonna follow in my
pops footsteps. That's what I wanted to do. But the handy gene tragically is a recessive.
The things that came easily to him didn't come easily to me.
It was my pop who suggested that I could be a tradesman.
If I really wanted to, I just needed to get a different toolbox.
That's when I realized that being a tradesman is, is really a state of mind
more than a mastery of a specific set of skills.
It's both, obviously, but I think today a lot of people really think about being in the trades in
a very narrow way. It's very much a state of mind. When I accepted the fact, honestly,
that just because you love something doesn't mean you can't suck at it, and started to put
together a different toolbox in a community college and with a couple of
really great mentors.
And the way I just kind of was able to force gump my way into the TV business was a real
blessing.
And it started with the attitude of touch everything like it's hot.
Don't swing for the fences.
It's not about home runs in this game.
It's about singles and doubles and do as much work as you can in it, in as
many different categories as you're able.
And so I got a liberal arts background, a healthy sense of curiosity.
And consequently I tried a lot of different things and the
ones that stuck I doubled down on.
Before long, I had my toolbox in order and yeah, I was singing in the opera.
I was doing infomercials.
I was guest starring in sitcoms.
I was doing pilots for talk shows.
God, I wasn't terribly proud of the work, but I wasn't ashamed of it either. And spent probably 15 years, probably doing maybe 200 different jobs
in the entertainment business before Dirty Jobs even came along.
So there's a weird, but bright line on my resume that I would call
before Dirty Jobs and after Dirty Jobs. Because really everything changed in a huge way
once that show hit.
Yeah, and you were getting so many experiences,
you were doing so many things,
and I read somewhere that you were really treating TV
as a mercenary and that you weren't worried
about the quality of work, you just thought of it as work.
So talk to us about having that kind of a mindset and how that actually helped you
when it's such a competitive world to be in, you became really successful where so many people
struggle to find success as an actor and things like that.
Well, it helped me for as long as it helped me and then it didn't.
And that's the thing really, I mean, the thing about advice is that I've lived long enough
to know that the best advice I've ever gotten
only applied at the time I needed to hear it.
And I don't know who's listening to this conversation
right now necessarily or really what they need to hear.
All I know for sure is that I live two very different lives
in the course of the career that I've had.
And both were fun and both were necessary, but neither could
have happened contemporaneously.
So the mercenary thing you read about was probably me talking about my
foundation today and how I squared this kind of bloody do-gooder-ism with the
business of actually making a buck
in an industry that is in fact very mercenary.
And in those conversations,
I typically say something like,
look, I think there's a missionary position
and a mercenary position in all things.
And I think both those positions are somewhat underrated,
but prior to Dirty Jobs, it was all mercenary.
I was a freelancer in every sense of the word.
By the way, do you know the etymology of that?
Where freelance comes from?
No.
I didn't either.
And when I learned about it, it really resonated with me
that the word is actually medieval.
It refers to a knight who served no lord or no king. His lance,
in other words, was for sale. He was a freelance, not an inexpensive one, but he was free to
work for anybody he wanted to. That attitude combined with the tools in the box my pop
told me to assemble, a willingness to relocate whenever necessary. Those things really informed the first 15 years of my career.
And I loved that life.
I loved looking at every job, like it had a beginning and a middle and an end.
I enjoyed doing the best work that I could, but I also love knowing that I
wasn't going to be tied to any particular project
the way success demands. And so I carved out a really fun niche in the
entertainment business where I owned virtually nothing. I was working on
multiple projects at the same time. I had clothing deals, for instance,
with like American Eagle and Nordstroms
and different shows had different deals.
So I didn't really own any clothes
except the ones I picked up in whatever town I landed in.
I was working for American Airlines at the time
doing a traveling show.
So I had a free pass to travel anywhere
in the world I wanted to.
I had deals with hotels. And
so I was like a nomad for 15 years. I flew wherever the work was. I did the best I could
on the job. And I mean, not to sound too cynical about it, but honestly, in those days, when
I was in my late 20s and 30s, I was affirmatively looking for work and ideas that had been so poorly conceived that no
amount of execution could possibly save them.
That's the thing nobody talks about in Hollywood.
There's so many ideas and so many of them are bad.
And if you associate yourself with these ideas that don't turn into hits, but do a good job
working on them, you'll get a good
reputation and you'll get hired.
For virtually, I got hired a lot.
I got hired for a lot of things I auditioned for, and I never really got punished for the
fact that most of those things didn't actually work long term.
And so by the time I was 35, I realized I'd been taking my, uh, my retirement in early installments.
I'd been traveling a lot, working maybe seven months a year on projects that didn't really
matter too much to me, but I didn't care because at that point in my life, it all made perfect
sense.
I'd made enough money to save and be comfortable and I had enough time to enjoy myself.
And so for a long time, I thought I'd crack the code,
and I was pretty satisfied with all that until I wasn't.
Yeah, and then until you got famous,
basically, with Dirty Jobs.
So I was actually pretty surprised to find out
that you actually were the one who pitched Dirty Jobs
to different networks and you're the one who came up with the idea.
I had always thought you were just like the host of the show.
So talk to us about how you got the idea for Dirty Jobs and what was it like to actually
bring that to market?
It was very strange.
What happened was I was 42 and I was living that freelance life and everything was great.
I had moved up to San Francisco to work temporarily as a host for a show called Evening Magazine,
which is one of those local shows that comes on after the news.
And I was the host of this show and it was a pretty good gig.
I would go to wineries up in Napa
and I would go to museum openings and I would basically host the show every
night from these different locations. It could be anywhere. I had settled into the
job and my mom called me. I was sitting in my cubicle at KPIX here in San
Francisco and she called to say, Michael, your grandfather turned 90 years old yesterday,
as you know, and, um, you know, I was just thinking he won't be alive forever.
And wouldn't it be great?
She said, if before he died, he could turn on his television and see you doing
something that looked like work.
And so remember my pop is the guy who could build a house without a blueprint.
He's the guy who can, he was a tradesman's tradesman.
And I laughed a lot when I think about what he must have thought when he saw me singing in the opera,
or selling things in the middle of the night on the QVC cable shopping channel,
or doing all of these jobs that I had been doing that I didn't really care about that made
absolutely no sense to his brain.
So my mom calls and kind of gives me this good natured challenge as she always does.
She still does in fact.
But she was right, you know, I'm like, why does, why does Evening Magazine always have
to be hosted from a winery or a museum or opening night at a theater or something?
Why can't it be hosted from a factory floor or a construction site or a sewer?
And that was the question I asked my boss back in 2002.
I said, I want to host tomorrow night's episode from a, from a sewer.
He said, I don't care, do whatever you want.
Nobody's watching the show anyway.
I took my cameraman.
I went into the sewers of San Francisco and
what happened down there is a book that I got around to writing a few years ago
and the massive lesson that I learned down there was that I was basically
unable to do my job between just an endless river of crap that kept knocking
me over and rats the size of a loaf of bread
and millions of roaches that completely covered us.
I mean, it was so disgusting and so impossible to be a host.
I stopped trying and instead I just asked the sewer inspector who was down there sort
of as my guide if I could help him do whatever it was he was doing.
He was replacing the bricks in the wall.
That was basically his job.
So my camera guy filmed me working
alongside this sewer inspector
and our conversation was captured on the video.
And I thought when I looked at this footage
of me working with Gene Cruz, the sewer inspector back then,
it was like, why does the authority figure
have to be the host?
Why can't they just be a regular person?
And if that happens, then what am I if I'm not the host?
And the answer was, well, maybe you're an apprentice
or a guest or an avatar or a cipher of some kind.
It might not seem like a big distinction today,
but back then it was, it was huge. And this idea,
like after 15 years of impersonating a host,
if all of a sudden I could work instead as a guest and find
a dynamic where I could spend time with regular
people doing real work, would anybody watch that? That was the question.
Well, holy crap, man.
I put that, that segment went on the air
on Evening Magazine, and the response was telling,
it wasn't that people said, God, that was enjoyable.
People were horrified.
They were horrified.
They were trying to eat dinner,
and I'm crawling around in a river of crap.
It was just totally inappropriate for that show. In
fact, I was fired ultimately for putting that on the air, but the feedback that
I'll never forget came from hundreds of viewers who just said, hey Mike, if you
think that was dirty, wait till you see what my dad does. Why don't you come and
drive the pood truck at the zoo or replace a lift pump in a pumping
chamber to wastewater treatment plan and so forth.
And I just thought I'd never seen that kind of reaction to anything
I'd ever done on TV.
It wasn't thumbs up or thumbs down.
That didn't matter.
It was like, Hey, come and let me show you what I do.
And that was the moment for me.
I thought, man, there's something here.
And even though CBS let me go, they let me take the tape with me.
And I got their permission to try and sell a show.
I called it somebody's got to do it back then, but everybody said, no, I took it to every network, every place you can take a show to sell it.
The only people who didn't say no were Discovery.
And they didn't say yes.
They just said, look, we'll let you do a pilot, like three episodes.
They hired me to be sort of the Discovery guy.
They wanted me to go on expeditions around the world and see the Titanic and
climb Kilimanjaro with experts.
And I was totally into that.
And they let me narrate pretty much everything they did for about 15 years
there, but this thing we call dirty jobs was not supposed to be a hit.
It wasn't supposed to be a series.
It certainly wasn't supposed to be a franchise.
And it sure as hell wasn't supposed to launch 38 different shows.
It did all those things happened.
And as they started to happen, I realized for the first time
in my life that I was actually working on something
that I did care about.
That's when I went to work in earnest.
Truly, for the first time in my life,
when that thing went on Discovery and hit,
and we were overwhelmed again with the same response,
only this time it was thousands of letters.
That's when everything changed, because my mom called and told
me to do something that looked like work.
You just mentioned that you don't love to give advice,
but I've heard you give some advice where you say,
don't chase your passion, chase opportunity.
And I think when you first were thinking about this dirty jobs
concept,
you were really chasing that opportunity of the fact that you were getting such a great reaction
from people and it was exciting. And then that turned into your passion. So I'd just love to
hear a bit about that for all the young people listening. How do you feel about following your
passion? So much of what eventually came out of dirtyirty Jobs was an alternate compendium for living,
and it was somewhat contrarian.
I had seen, and I'm sure you and all your viewers have too, these successories, right?
They hang on walls everywhere.
They say things like, stay the course, and it'll be a picture of, of you know some guys maybe rowing in a
shell or kayaking and at some point during dirty jobs when it really blew up
I started to realize that the people I was working with almost always had a
different take on conventional wisdom so stay the course is a great example it
makes great sense to tell somebody to stay the course if they're going in the
right direction if they're going in the right
direction. If they're not, it's probably the worst thing in the world you can tell
them to do. Never quit. Never give up. So, to answer your question, if the subject is
passion and the topic is your dream, well, I'd wager most people listening right now
have been told from an early age, just as I was growing up, to follow your dream
and to never give up on your passion and to be resilient
and to be stubborn in this regard.
And boy, sometimes that is great advice, but my God,
the evidence to the contrary is voluminous.
We've all seen American Idol and we've all heard, you know, Beyonce,
Lady Gaga and Cher and all the rock stars of our day say, look, never give up on that dream.
I've heard them say it when they're standing there clutching their Grammys. And yet, what's
the real lesson from American Idol? The real lesson isn't the winner. It's the thousands of
people who audition and it's the many, many, many hundreds of those people,
many of whom are in their early 20s,
who realize that, incredibly,
they're not going to be the American Idol.
In fact, many of them realize, to their wonder and horror,
that they can't sing at all,
and they realize it on national television,
as they're standing there, watching their dreams crumble around them, watching their passion drain out of
them when they realize, like I said earlier, just cause you love something
doesn't mean you can't suck at it.
And conversely, just because you don't feel passionate about a thing doesn't
mean you can't change the way you feel about something.
I get a lot of pushback in this conversation, Hala, because it sounds like what I'm saying is
screw your dreams. I don't care about your dreams. Don't follow your dreams. And then it's true.
I am saying all those things. And I say them every day, many times to people who apply to
our scholarship program.
But I'm not saying your dreams aren't important.
What I'm saying is your dreams are way too important.
Your passion is way too important to follow.
You don't follow a thing that's important.
If you identify a thing that's important, you take it with you.
You put it in your pocket and you say,
okay, I'm a passionate person and I'm passionate about learning how to build homes, but if
I can't crack that nut, am I really going to spend 50 years beating my head against
the wall or am I going to change my course? So look, it's a hard thing to do on your
own. And that's why friends are important and that's why books are important and that's why the unexamined life is a tragedy.
You have to kick your own tires and sometimes you just have to pick up the phone in your cubicle so your mom can tell you no not not that way this way.
Try this instead wouldn't it be fun if your pop could see you doing
something that looked like work?" She didn't call and say, hey, you know what
you should think about doing is maybe changing the topography of the
Discovery Channel by taking reality TV at its literal definition and reimagining
yourself as a guest instead of a host. And she said that it would have hung up
on her and told her to stop drinking so early in the day.
But all she said was, do something that looks like work.
And it was just the right thing for her to say
and just the right time for me to hear it.
At 42, had this happened to me 10 years earlier,
I would not have been able to handle
the success of a show like Dirty Jobs.
I just wasn't mentally
prepared for it. So you never know. I just love the realistic approach that you take just to life
and careers and I feel like it's really smart because I see it all the time. People think
they're going to become TikTok stars or Instagram stars or celebrities and actors and actresses
and they waste so much time and they end up just not
doing any work because they're waiting for like that big opportunity and they don't realize that
it's all the hard work and the opportunities that don't look sexy that are actually going to get you
to where you want to go. I'm just sitting here nodding in violent agreement. It's back to
cookie cutter advice unfortunately. We all need to hear what exactly what you just said at some point in our life,
but we don't all need to hear that at the same time because we're on a trip.
This is a journey.
I just had this conversation with my mom again, not to drag her back into it,
but, but it's really apropos.
This woman wrote every day for 60 years.
I'm not even kidding.
Her dream was to become a
published writer and she gave up on that dream after 40 years of beating her head against the wall,
but she never stopped writing. She kept doing it because she knew the work. She found a passion
in the work. Her dream of being a best-selling author was out the window until she turned 80.
Then she sold a manuscript and it went to number four
on the New York Times bestseller list.
That's so amazing.
And then two years later, she frickin' did it again.
I mean, if you want the persistence rap,
this is the story.
She's 80 and she writes a book called About My Mother.
She's 82 and she writes About Your Father. That thing also top 10. Then she
writes Vacuuming in the Nude and Other Ways to Get Attention, which goes to
number one. And then she just wrote her fourth Oh No Not the Home. True stories
about life in this retirement community. I don't mean to turn this into a
commercial for her books. What I mean to say is, what are we to learn from
a woman who wrote every day for 60 years before she got what she wanted? It actually contradicts
and makes my point at the same time. Based on that, I said, mom, so what do you tell
a writer who comes to you and says, do you have any
advice?
Because it's a very heavy thing.
If you encourage somebody to do what you did, the odds are very good they're never going
to get published and they're going to spend 60 years making little rocks out of big rocks.
But if you discourage them, then you're this sweet little America's grandmother who's
going around killing people's dreams.
How do you square that?
And she said, oh, Michael, you know what I do?
I tell them that I encourage them
the way somebody in the crowd of a marathon
might encourage a runner.
I just stand there and I applaud as they go by.
And maybe I offer them a sip of cool water
to make their journey a little more pleasant in
that moment. But that's all I can do as somebody who finally got to do what she
wanted to do at 87. All I can do is encourage you at whatever point you are
in your race that you better be enjoying the race because there is no guarantee
that you're gonna hit the finish line.
Let's hold that thought and take a quick break with our sponsors.
Young and Profiters, I know so many of you are in your grind season.
You're working your 9 to 5 and then your 5 to midnight building out that side hustle dream.
And that's how I started YAP Media and now we are on track to hit eight figures this year.
If you're a side hustler,
you know that it can be hard to find the right tools
without breaking the bank.
And that's where Microsoft Teams Free comes in.
With Teams, you get pro-level collaboration tools
without the hefty price tag.
For example, you can host free video meetings
for up to 60 minutes.
That is so professional for your client calls.
You can also get unlimited chat
for real-time collaboration with your team,
no matter where you are.
It replaces so many apps.
So for example, file storage.
If you want to keep your client documents, invoices,
and brand assets organized,
Microsoft Teams Free has you covered.
You can have everything you need to access in one place.
You can also create community spaces to organize your teams, volunteers, or
creative collaborators, making it easy to track your business or projects.
Microsoft Teams seems like a dream come true for small businesses.
It's secure, professional, reliable, and
it is amazing to have all your tools in one place.
Stop paying for your tools.
Get everything you need for free with Microsoft Teams.
It's a no-brainer.
Try Microsoft Teams today
and start growing your side hustle without extra cost.
Head to aka.msslashprofiting today to sign up for free.
That's aka.msslashprofiting to sign up for free
to Microsoft Teams today. Yeah, fam, when I first started this podcast, believe it or not, I had an all-volunteer
team to help me out.
But as my business took off, I needed to hire a lot of new people and fast.
It soon became pretty overwhelming because I had to sort through piles and piles of resumes,
conduct countless interviews, and you know how it goes, hiring is a pain.
But then I discovered the easiest way to hire the right people quickly.
I found Indeed.
When it comes to hiring, Indeed is all you need.
Stop struggling to get your job post seen on other job sites.
Indeed Sponsored Jobs helps you stand out and hire fast.
With Sponsored Jobs, your post jumps to the top of the page for your relevant candidates,
so you can reach the people you want faster. It makes a huge difference. According to Indeed Data,
Sponsored Jobs posted directly on Indeed have 45% more applications than non-sponsored jobs.
Plus, with Indeed Sponsored Jobs, there's no monthly subscriptions, no long-term contracts,
and you only pay for results. How fast is Indeed, you ask? In the minute I've been talking to you, 23 hires were made on
Indeed according to Indeed data worldwide.
There's no need to wait any longer.
Speed up your hiring right now with Indeed.
And listeners of this show will get a $75 sponsor job credit
to get your jobs more visibility at indeed.com profiting.
Just go to indeed.com profiting right now and support our show by saying you heard
about Indeed on this podcast.
Indeed.com slash profiting.
Terms and conditions apply.
Hiring Indeed is all you need.
Hey, Young and Profiters.
These days, I find myself with no time.
I'm juggling work, dating, everything else that life throws in my way, and honestly,
healthy eating has fallen to the wayside.
There's just never enough time to plan, shop, cook, clean up after cooking.
And what happens is that I end up ordering all these groceries, being optimistic because
I want to eat healthy, but all the food goes bad before I get a chance to cook it.
So I knew that I had to make a change, and I recently discovered Factor.
It's been amazing because they've got chef-made gourmet meals that make eating well so easy.
All the meals are dietitian approved, they're ready to eat in just two minutes,
and so I can feel right and feel great no matter how much time that I have.
And Factor arrives fresh to your doorstep.
They've got 40 different options to choose from across all different types of dietary preferences.
And so I personally like to have protein plus I work out every single day.
So I like to have protein with every meal.
But if that's not for you, you can try calorie smart or keto.
Factor helps you feel good all day.
They've got breakfast options, snacks, wholesome smoothies.
And I love the smoothie variety pack.
It is perfect for me.
So why not keep
it simple and reach your nutrition goals this year with ingredients you can trust and convenience
that can't be beat. We all need to save time, we all need to eat smart and you can do that
with Factor. Get started at factormeals.com slash factor podcast and use code factor podcast
to get 50% off your first box plus free shipping. That's Factor Podcast at
factormeals.com slash factor podcast to get 50% off plus free shipping on your first box.
If you want all the links quick and easy, just head to our show notes or young and profiting.com
slash deals. So I want to switch gears here. I want to talk about skilled trades. And we're here talking about how it's really hard to become a famous actor, a famous podcast
or whatever it is.
You're not really pushing young kids to do that.
You are actually pushing young kids to keep the lights on, keep the water running in America.
And you've got this foundation, the Mike Rowe Foundation, you've done like over I think
$12 million in scholarships,
which is absolutely amazing.
And on your website, you say that America has declared a war on work and
the casualties are all around us.
So how has America made work the enemy?
Well, in a lot of ways, I think one way is exactly what we've been talking about. We've told kids that job satisfaction is a result of their ability
to make their dreams a reality.
It kind of starts with that.
And so you put this incredible burden on a kid to say,
look, if you want to be happy with your life,
you need to identify right now the thing that's going to make you happy.
And then we'll embark upon a plan to borrow
vast sums of money in order to get you
the proper credentials that will permit you
to pursue this goal.
That's baked in.
It's kind of like, you know, not to digress,
but it's like a soulmate.
You know, if you're out there looking for your soulmate,
that's like looking for your dream job.
It's really hard to find.
Better to find a job and then craft it into the thing you want. Better to find a good
and decent person you can trust and then find a way to love him or her. I know I'm saying
the same thing in a slightly different way, but we've got it so inculcated in the minds
of this generation that they could be the next American idol.
All you have to do is want it bad enough.
So yeah, to that I do say bullshit.
I'm sorry, but wanting a thing is not enough.
So the first order of business is to get a more realistic set of expectations.
Then you have to take an honest look at the opportunities that exist again i'm not saying ignore your dreams i'm just saying take a breath and just push aside for a minute.
And look around to where the opportunities really and truly are right now there eight point seven million open jobs most of them don't require a four-year degree. What they require is training and the mastery of a skill that's in demand.
That's not my opinion, that's just the way it is.
Other facts worth thinking about are the $1.7 trillion in student loans that are currently on the books.
That's a fact.
It's a fact that most of the people who hold that debt don't even have a degree.
Debt includes people who got halfway
through a college experience
and threw their hands up and said, no.
Well, yeah, you can walk away from the university,
but you can't walk away from that debt.
It's a fact that many people who did graduate
in their chosen field are either not working at all
or not working in their chosen field.
And that debt is real to them too.
So I spend a lot of time saying, look, that amount of debt didn't happen by
accident and that amount of open positions in our country, many of which
are in the skilled trades, that didn't happen by accident.
It happened because we told a whole generation that you can have
whatever you want if you want it bad enough and then we took shop class out
of high school. When I was in high school, sure, you took music and you took English
and math and all the normal stuff and but then you could walk down the same
hallway and stick your head in a wood shop or an auto shop or a metal shop and
even if those things, those pursuits weren't your dream,
even if they weren't really of interest,
you could at least see them.
You could at least know that, oh, that's what work looks like.
Those jobs are real.
They're not vocational consolation prizes
for people who can't do the other thing.
They're actually really important.
And we're not going to have much of a country
if that skills gap isn't, isn't
filled, but it didn't matter.
We, we took shop class out of high school and over 40 years or so, we just
drilled it into our heads that trade schools and the kinds of jobs that a
trade school education can lead to are somehow subordinate to a TikTok influencer
or a successful podcaster or a successful TV host or an accountant or somebody on Wall
Street or down the list it goes.
So we're in the fix we're in right now because we've been lending money we don't have to
kids who never are going to be able to pay it back
to perpetuate dreams that aren't going to be realized.
So what does that mean to me?
That goes back to the missionary position,
which I had not thought about really
until Dirty Jobs became a hit, like a real hit in 2006.
And then by 2008, it was the number one show on cable
when our country went into a recession, a bad one.
And that's when all of this started.
I saw the unemployment numbers every single day.
At its worst, there were 12 million people looking for jobs.
But the crazy thing was on dirty jobs, everywhere we went, we saw help wanted signs.
And so I would have these conversations with a lot of small business owners who would
welcome me and my crew into their place of work and we would sit and we would talk after
filming all day long.
And it was always the same story.
When I said, what's your, what's your biggest challenge?
It was finding people who are enthusiastically willing to either hit the reset button and
learn a skill that's in demand, show up early, stay late.
I just heard it constantly.
And then the Bureau of Labor and Statistics came out with this stat that really
freaked everybody out.
They were like, they're 2.3 million open positions in 2009
that employers can't fill.
Even though you got 12 million people out of work,
you've got all of these jobs,
many of which are a straight path to a six figure income,
and nobody wanted them.
So MicroWorks started as a PR campaign for those jobs.
It turned into a trade resource center.
Fans of Dirty Jobs helped me build this online
destination where anybody could go and look at the
opportunities that existed in all kinds of different
trades.
And then it became the scholarship program you
mentioned.
We award work ethic scholarships.
We do a few million every year
and they're only for trade schools. And again, there's nothing wrong with a four-year education.
I have one, actually. It served me well. But in 1984, two years in a community college and
three years in a university cost me $12,900. Same exact course load today in the same schools is close to 90 grand.
So it's just no longer tenable.
And so today MicroWorks, it's still a PR campaign for a bunch of good jobs that people aren't excited about,
but it's also a scholarship fund.
It's also become, and I don't know how this happened, but I woke up one morning and it was the,
it was the sun in my solar system.
It was the thing that had been there longer than any other thing.
I'm working on three different shows.
I got a podcast.
I got books.
I got speed.
I've got a great business and a fun life, but my mother still makes fun of me
now because she's like, Oh, Michael, your grandfather would be so proud of you.
This is the thing in your life. This is the thing that makes you not an asshole.
Yeah, it's awesome what you're doing. Honestly, it's awesome what you're doing for so many
kids is awesome how you are basically trying to change culture in America because a lot
of this is just our culture and what we value in terms of what is an acceptable job.
So when you are on dirty jobs,
what were some of the stereotypes that you saw
about blue collar work and dirty jobs
that you feel like were just so inaccurate
that you wanna share with people?
Consciously, it didn't occur to me for a while
because the truth is I had become disconnected from some really
primal and fundamental things that as a boy I was very mindful of. This is not to
put myself on a couch but it was was really interesting. As a teenager I knew
where my food came from. I was always on a farm at some point helping bring the food in. I
knew where my energy came from. I was very close to people who worked in the mines, people
who worked in the oil fields. I had a real appreciation for the miracle of flicking a
switch and actually seeing the lights come on and flushing the toilet and watching the
crap go away. I was gobsmacked by that as a kid.
And what happens in life, we get busy. We all just get busy. And it's so easy to
lose your sense of wonder and appreciation for the miracle of our
infrastructure, the miracle of affordable electricity, and really the way that we're
all similarly addicted to smooth roads and indoor plumbing and heating and air conditioning
and all that stuff.
I only mention it because by the time I was 42, I had lost all of that on a personal level.
I just wasn't in touch anymore with a lot of people in the trades the way I used to be.
And I had been freelancing the way I described
for all those years.
And to be honest, I was kind of arrogant, I think,
in the sense that I thought I had truly cracked the code.
I had figured it out and I was comfortable in all of that.
Well, my mom makes that phone call to me
and I go in the sewer and then Discovery orders it and then it turns into this hit and then the honest
answer to your question is that that's when my education started when I was 42
43 years old and what happens is if you spend 200 nights a year flying around
working with dirty jobbers and small business people who are doing
this kind of work, usually out of sight and, and out of mind, you learn more
than you think you'll learn.
It's not just about, Oh, what is that job?
How does that work?
It's more like, well, who, who is that?
Who is that guy and why is he doing what he's doing?
And the answer to your question is if you're if you're actually curious and if you're me, then
when you start to get reconnected to these things that that you know are important, it I mean, this sounds uncharacteristically
earnest of me, but it's true. It it made me grateful in a way, not just for my job or for my career, it literally made me grateful to know
that Gene Cruz is in the sewers,
making polite society possible in San Francisco,
and that Bob Combs is running his pig farm
outside of Las Vegas in a way
that's not only environmentally friendly,
but potentially a model for a lot of other farms.
And I just found myself genuinely engaged and interested
in a lot of things that I had forgotten about.
And that's what brings you to the fact that, good God,
why are there so many stigmas and stereotypes
and myths and misperceptions around this work?
Why, for instance, are people skeptical and and dubious that you can
make a hundred and eighty thousand dollars a year welding? Today I know
dozens of people who do in all different types of welding. I know plumbers who
make 250-300 thousand dollars a year. Plenty of them. Some have come through my
own foundation. So when you say what kind of myths you know I think the first one is that people just don't believe you can make six figures working with your
hands. Well, you can make a lot more than that. People don't believe there are any opportunities
in the trades for women. That's insane. Companies are falling over themselves now to hire young
women who want to learn these kinds of skills. There's a long list of things that inform our ideas.
So these ideas are with us, these beliefs are with us.
And like most dangerous beliefs, they're not wholly untrue.
There's truth in everything, but there is no truth in the idea.
The best path for the most people is going to be the most expensive path.
Or that this whole category of jobs, it does require people to get up early and stay late
and work hard, are in some way subordinate to these other jobs.
I would just say that if we want a balanced workforce, and believe me, we need one, then
we have to stop thinking about blue collar versus white collar.
The color of collars, who cares?
That ship sailed.
We're entering a new era and it's going to be defined by AI and robotics.
And it's going to be defined by what I used to call the muddy boots architect,
people who can work with their hands and think with their brain and are willing to
do both.
That's really where the opportunities are in my view today.
Not all of them, but those are the ones that have been underserved, pushed aside.
And as a result, I get not a week goes by where I don't get a phone call that I would
call chilling.
I got a call not long ago from a guy who runs
an organization called Blue Forge Alliance.
Does this ring any bells?
No.
Okay, so the Blue Forge Alliance oversees
something called the American Submarine Industrial Base.
That base is a collection of 15,000 individual companies,
some large, some small, but all of whom collectively
are responsible for building half a dozen
nuclear-powered submarines over the next decade.
Virginia and Columbia class,
these things are mind-boggling.
The tech, the skill that it takes to build one,
they're longer than the Washington Monument is tall. In fact, they build them vertically, which is a trip to watch.
Point is, this guy calls and he says, yeah, so they advertise on my podcast, full disclosure.
But he says, look, we need to hire in the next nine years, 100,000 tradespeople.
A hundred thousand., that's incredible.
I mean, there's already a skills gap,
and every major company in this country
who relies on skilled labor is currently struggling.
But I hadn't heard a number that big yet.
And this guy says to me,
we've been looking all over the place for these tradespeople.
Do you know where they are?
And I laughed and I said, well, yeah, actually I do.
I know exactly where they are.
And he said, where?
And I said, they're in the eighth grade, man.
They're in the eighth grade.
And so what's happening in the country right now
is that companies are beginning to realize
they need to make a more persuasive case
for a whole bunch of good jobs
that are really important to all of us and they
need to do that in junior high and high school. On the other hand, right now in
real time as I'm talking to you, we need to make a more persuasive case for those
eight and a half million jobs that currently exist. Which is all a long way
of saying I don't know how many people who are listening to this thing should
be working in the trades but I can tell you that the opportunities are absolutely real.
And there's never been a better time to at least kick the tires in that world and see if it makes
sense to your brain. Because we've helped 2,200 people get the training they need and their stories,
their stories are way more persuasive than my own.
And I hear them every day.
That's the point that I want to get across in this podcast is that all of us
are so focused, a lot of us, like I'm an online entrepreneur.
I have a social media agency, I have a podcast network, I have this podcast.
I basically have like three businesses and I'm an online entrepreneur,
but I excel at those things.
I'm a great marketer.
It's always come really easily for me,
but I have peers that I've seen that, for example,
like want to be a doctor, want to be a lawyer,
and they've been studying for their tests
and they just keep studying and they keep studying
and they can never pass the test
and they can never pass the test
and then they end up just studying
and never working is what I've seen.
Like a lot of people fall into this pattern
and to your point, what we were talking about
way earlier in this conversation,
it's like, it's okay to pivot.
It's okay to like stop and think
what other opportunities are out there
that I may have not really dreamed about doing,
but are really lucrative and skilled trades.
I had Cody Sanchez on the show
and she talks about boring businesses.
And she's all about finding and buying boring businesses, main street businesses.
And so she'll teach people how to value a business and kind of take it over and
to stop worrying about just having a sexy business.
You can buy a roofing company and become a multimillionaire or a window cleaning
company or a landscaping company
or a laundromat, right?
So it's just like real jobs, doesn't have to be sexy,
doesn't have to be online, can make you a lot of money.
So I'd love to hear some stories from you
in terms of real entrepreneurs
that are doing incredible work
that you've met either on Dirty Jobs
or maybe the students that come out of your scholarships
and what they've been able to achieve
and how becoming an entrepreneur in this space
is actually a really great financial opportunity.
My God, there's so many.
Please hook me up with Ms. Sanchez.
I will, I will, she's awesome.
Yeah, I'd love to meet her.
But I'd love to know too, before I answer you,
how, I mean, you just described what you do
in a pretty broad-based way, but if
you really distill it, what do you do?
If you had a business card, what would it say?
What's it come down to for you vocationally?
I scale personal brands, I guess, is my main thing.
Monetize personal brands, scale personal brands.
Okay.
I would go back to, I think, one of the very first things that came out
when we started talking which was my pop if he were still around would say oh this
woman this hollow woman yeah she's a she's a tradeswoman clearly and if you
pressed him he would say well think about how she approaches work she has
many different clients.
She advises them in different ways,
depending on their needs.
She's a jobber, probably has short-term contracts with some,
longer-term contracts with others.
She's probably paid on her results at some point.
At some point, you're gonna say,
well, if I grow your business to this degree,
how can I participate?
Or are you purely time and materials?
I don't know.
No wrong answer either way, but those are all questions that trades people
with an entrepreneurial bent will ask themselves.
So I look at myself, I think much the same way you do in the sense that I, I do a lot of different things, but I'm really not trying to define the work
by any one thing.
One of the things really missing from the conversation today,
whether you wanna be an influencer
or whether you wanna be a plumber,
the question is, are you an entrepreneur?
Do you think like a freelancer?
Do you even like the whole notion of the gig economy because the gig economy that's under siege today freelancing is under siege.
Here in california it's a real thing there's a thing called a b fifteen it's a it's an assembly bill.
That turned into something called the pro act which is currently in. And there's a giant effort in this country
to discourage people from freelancing.
They want more employees.
That's the relationship that a lot of people
are being pushed into.
And I think it's kind of tragic
because it kills their entrepreneurial spirit.
So to answer your question,
I got a call the other day from,
and this happens all of the time because early on in micro works there was nobody but me to tell anecdotal stories of dirty jobbers and things that i had seen.
What's happening now and the reason the foundation is so robust is it for the first time i'm able to go back.
For the first time, I'm able to go back five or six years ago to check in with somebody who we helped and ask questions like, so how's it going?
And what I do is I bring a small crew with me and I've been recording the answers to
that question.
And, oh my God, the stories are amazing.
But Dirty Jobs is the, I mean, it's the granddaddy of essential
working shows shot through with an entrepreneurial spirit.
And I could just talk for hours about all of them, not all of them.
That's, that's a bit rich.
We did 350 different jobs and all of them are important.
Some are critical.
Some are small businesses.
Others were independent contractors.
Others were big companies with an employee focus.
It was a, it was a mosaic, but I'll tell you what shocks people to this day.
And they just straight up don't believe me when I tell them, but I swear it's true.
If you go back and look at old episodes of that show, I think the exact number was 41.
41 of the people we profiled were multimillionaires
and you would have never known it
because they were covered in crap or something worse
because they just didn't look like the modern version
of what a successful aspirational entrepreneur looks like.
But they're there and their stories are amazing.
Now it's a privilege to tell them. This is obviously an entrepreneurship show and so I'm
always telling people get a skill and then you can scale start an agency like that's the easiest way
that you can start a business and it reminds me like as're talking, getting a skill in the real world with a trade skill,
once you learn that skill and you figure things out, maybe learn under somebody else's dime,
see how their business works, you can slowly start to build a business and basically just bootstrap it.
And everybody has this like conception of starting a business that they need to have a product
and they need to raise money and they need to do all this stuff when you can just like start small,
learn a skill and evolve. And there's so many millionaires and multi millionaires that get started in that way.
Way leads on to way. And part of what I think we've lost is patience.
We want to see a playbook. We want to understand if if I do this, this, this, and this,
am I gonna get to where I wanna be?
And it's reasonable.
Well, it's just not accurate.
It just doesn't happen that way.
And this is my complaint,
aside from what I think is a preponderance,
a proliferation of cookie cutter advice,
it's just this tendency among successful people
to look back and say, let me tell you how I did it.
Here's what you do.
And there's nothing wrong with doing that.
In fact, it's fun to do, but it presupposes the idea that the people
who are reading your book and taking your advice are you.
And of course they're not.
Like I said, the phone call I got from my mom,
I got exactly when I needed it.
And the 15 years I spent freelancing, I mom, I got exactly when I needed it.
And the 15 years I spent freelancing, I wouldn't trade for anything. I loved it. But neither
would I trade where I am now. And really, I mean, I'll take my own advice, even though
I couldn't master any of the trades I was interested in that my pop explained were beyond
my grasp. I don't know if I've mastered anything necessarily, but I've become
fairly facile at the things I get paid to do. So I don't waste anybody's time. I know
how to narrate. I can write. I know how to do what I'm good at. And so once you find
that out, and maybe you've seen this in your own business, but you know, I've done, I don't
know, probably seven shows starting
with Dirty Jobs that are all out there.
But the truth is, honestly, they're all the same show.
I just changed the title every few years.
Dirty Jobs, somebody's got to do it.
People you should know returning the favor.
Six Degrees, even some history shows I've worked on, they're all a version of me
tapping the country on the shoulder and saying,
what about her? What about him? Get a load of that. Look at what they're doing over there.
That's my brand to the extent that that can be a brand. That's my trade. And that's why I asked
you before, how do you really see yourself? And that at the risk of contradicting myself, that is some advice that I would offer to really to anyone.
It's really like take your own inventory
and be really honest with yourself
and ask yourself how have you been defining yourself?
Because who you are and what you do,
it becomes more crystallized when you hang a label on it
for better or worse.
And so for me, it was useful for a while to see myself as a host and to see host in the
credits.
Okay, that's what Mike does.
He's a host and I'll work for a bunch of people being a host.
But the truth is, I would probably still be doing that kind of thing had I not had that moment in the
sewer. The Greeks call it a parapetia. It's a moment in the narrative when the hero of the story
or the protagonist realizes that everything he thought he knew about himself was wrong.
Those are the moments that I, that I find myself most
interested in, in, in people's lives.
Not when they realized they were on the right track, but when they knew they
were on the wrong one.
And like, if you're, if you're really interested in storytelling and you start
to look for parapetias, you'll, you'll find them everywhere.
You remember the sixth sense?
Yep.
That's a great example of a modern parapetia.
You got Bruce Willis, spoiler alert,
but you got Bruce Willis and he's a psychologist
and he's helping this little kid who sees dead people.
And all through the movie, their relationship develops
and Bruce is very fond of this kid,
but he's crazy obviously, he's mentally troubled.
And that's what Bruce Willis believes.
And that's what informs everything
He does and then in the final act of the movie
He realizes this little kid really can see dead people and therefore he realizes in that moment. Oh shit
That's why he can see me. I'm dead. I've been dead the whole movie
So like when you realize you've been dead the whole movie when when you realize you're actually not really a host,
you're not really the thing you've been seeing
when you look in the mirror.
And it's true, I think honestly, of all of us.
We are who we see in the mirror,
but we can decide to call that reflection whatever we want.
And that makes a difference.
So if my buddy Jake sees himself as a welder, period,
he's never gonna go on to run a mechanical contracting company.
And if I see myself as a host, period, then,
hey, look, Ryan Seacrest had a pretty great life,
but that's not the life I want.
I don't wanna be a host.
Not forever.
I wanted to change that.
I would say to people, like, really think about it.
Are you sure you're a lawyer or are you about it. Are you sure you're a lawyer?
Or are you something else? Are you sure you're a brand consultant? Or maybe that's exactly what
you ought to be right now. Maybe that makes sense. Maybe everything's firing on all cylinders. But a
year or two, it probably won't be. And you'll probably be looking around going, ah, God,
somebody moved my cheese, right? Something changed. I want to mix it up a little bit.
Well, what are you going to do?
How are you going to mix it up?
I would say maybe one of the ways is to think about,
think about a different business card, different label.
We'll be right back after a quick break from our sponsors.
Yeah, BAM, it's 2025 and a new year means new opportunities.
For a lot of you out there, I know you've been thinking about one thing over the holidays, Yeah, bam, it's 2025 and a new year means new opportunities.
For a lot of you out there, I know you've been thinking about one thing over the holidays
and that's starting your own business or side hustle.
But of course, you've got so many questions.
How do I get started?
How do I come up with a brand?
How am I actually going to sell things to people?
Well, yeah, bam, I want you to take a deep breath because Shopify's got you.
How do I know?
Because I had the same questions when I first started selling online.
But the best time to start your new business is right now because Shopify makes it simple
to create your brand, open for business, and get your first sale.
Get your store up and running easily with thousands of customizable templates.
No coding or design skills
required. Their powerful social media tools will let you connect all your
channels and help you sell everywhere that people scroll. Shopify makes it easy
to manage your growing business. They help with details like shipping, taxes,
and payments from one single dashboard, allowing you to focus on the important
stuff like growing your business and inventing new products. Don't kick yourself a year from now because you
didn't take action now. It's the small actions that add up in a big way. Start
small with a trial of Shopify and I promise it's so easy to use that
anything that felt scary about starting your online business will just melt away.
With Shopify, your first sale is closer than you think.
Established in 2025 has a nice ring to it, doesn't it?
Sign up for your $1 per month trial period at Shopify.com slash Profiting.
That's all lower case.
Go to Shopify.com slash Profiting to start selling on Shopify today.
Shopify.com slash profiting to start selling on Shopify today. Shopify.com slash profiting.
Hello, young and profitors.
Starting a small business means you're wearing a lot of hats.
Your personal phone becomes your business phone, and before
you know it, your juggling calls day and night.
And when I started the app, I made the mistake of using
my personal cell phone to handle all business inquiries.
I had my business and personal mixed up, and it wasn't good for my mental health.
That's where OpenPhone comes in.
OpenPhone is the number one business phone system.
They'll help you separate your personal life from your growing business.
For just 15 bucks a month, the cost of a few coffees,
you'll get complete visibility into everything happening with your business phone number.
OpenPhone works through an app on your phone
or your computer, and it can integrate with HubSpot
and hundreds of other systems.
They use AI-powered call transcripts and summaries.
So basically what that means is you get a summary
of your phone call with action items as soon as you hang up.
And if you miss a call, automated messages
are sent to your customer directly.
OpenPhone is awesome. It's affordable, it's easy to use, and whether you're a solopreneur, one-person operation, or you need help managing a team with better tools for efficient collaboration,
OpenPhone is the 20% off your first 6 months when you go to openphone.com slash profiting.
That's O-P-E-N-P-H-O-N-E dot com slash profiting for 20% off 6 months.
And if you have an existing phone number with another service, OpenPhone will port them
over at no extra charge.
That's openphone.com slash profiting.
Hey, app fam!
I've been on the hunt for the perfect red dress because I'll be speaking
at Funnel Hacking Live alongside Tony Robbins.
I'll be speaking next to Tony Robbins, Yap Fam.
It is such a big deal for me.
It took a while to find exactly what I was looking for, but I finally found the perfect
dress and it was in my size on an overseas website.
Everything looked good. the pricing was good,
and then I went back to checkout
and the price was different.
It was jacked up.
And then I remembered NordVPN.
NordVPN for the rescue.
I could just switch servers, refresh the page,
and just like that, the price dropped.
Turns out, retailers can use your browsing history
or location to jack up the prices,
but NordVPN keeps them on track.
When it comes to finding the perfect outfit,
I don't settle.
I want designer, I want the best of the best.
And if you're like me, you need NordVPN
to keep your credit card details safe,
whether you're shopping on international websites
or using public Wi-Fi.
Don't let sneaky pricing tactics or security risks mess with your online shopping experience.
Get the best deal and get what you want. To get the best discount off your NordVPN plan,
go to NordVPN.com slash profiting. Our link will also give you 4 extra months on the 2-year plan.
There's no risk with Nord's 30-day money back guarantee.
The link is in the podcast episode description box
and that's nordvpn.com slash profiting.
This has been such an awesome conversation, Mike.
I really enjoyed it.
My last question to you before I ask a couple
kind of closeout questions is really like,
how do we think it's all gonna change?
Like, I know you started your foundation in 2008.
So much has changed since then, but what needs to happen
so that some of these stereotypes go away,
so that we see more young men being employed
and things are changed for the better?
The happy answer is we need to carpet bomb the country
with myriad examples of guys like Jake and women like Chloe Hudson, another scholarship recipient who's living
basically the exact same life. People who are thriving as a direct result of
mastering a skill that's in demand. To make the skills gap close
and to challenge the primacy of a four-year degree,
we need to make sure that parents and guidance counselors
and everyone in every state has a steady diet of examples
of the very thing I'm talking about.
And the good news is those examples are out there.
My job in the missionary side of things is to do a better job of sharing those stories.
The more cynical part of me says what needs to happen for the ship to truly turn around
and for the Blue Forge Alliance to find the 100,000 tradespeople that they need in the
next nine years is, unfortunately,
things need to get a little worse before they get better and going splat is never
fun, but sometimes that's what needs to happen for people to really think twice
about the value of the Ivy league.
Maybe they need to see the Ivy league affirmatively discriminating against free
speech. Maybe they need to see the leaders of certain universities be found guilty of plagiarism,
which they clearly were.
Maybe these bad things need to happen in some ways to create some kind of wake-up call inside
that institution. Maybe in order to understand that the only way
to really live in harmony with nature is to control burn,
to clear the forests from time to time,
to do the thing that's uncomfortable to watch,
and to get that through our head,
maybe the palisades need to burn,
maybe Santa Monica needs to burn. I hate
to say that, but maybe we don't get enough skilled workers to build those
submarines until we get into some kind of hot conflict and we realize, you know
something, the aircraft carriers that we used to believe were the pointy part of
the spear are now on the bottom of the ocean because they have no defense
against hypersonic missiles. Submarines do, but oh my god we didn't know that, but now we do.
And I hope it's not too late, but I hope we start to think differently about the definition
of a good job before those kinds of things go splat. I don't have a crystal ball, but
I'm basically a glass half full kind of guy and And I know that from where I'm sitting, I can see the ship starting to turn.
I have seen more and more people step back and think a little more critically
about the opportunities that exist and the way they might interact with their
own sense of dreams and passions and hopes and so forth.
But all we can do is what we can do.
It's quixotic, but I I've been tilting at windmills my whole life and pushing the rock up the hill. No wait, that's not quixotic, that's
Sisyphean. Whatever it is, all we can do is what we can do. Now if somebody's
interested in your scholarship program, is there any sort of age limit or you
know, how can they get involved or find out more about that? There's no age
limit. In fact, I'm more excited when I get applications
from people who have hit the reset button at 35 and 40
years old and want to go back and just kind of start
from scratch.
It takes a lot of balls to do that.
And I appreciate it.
And I admire it.
Typically, though, we're talking about men and women
who are just coming out of high school or part way through college and realizing that they want to change the road they're on.
If you're that person, what you do is you go to microworks.org and you just click on the apply button and you apply for a work ethic scholarship.
No guarantees, but you know, the scholarship game is simple.
There are lots of different scholarships out there, by the way.
scholarship game is simple. There are lots of different scholarships out there,
by the way.
Some focus on athletic achievement,
others on academic, others on art.
There's scholarship for everything.
Ours are for work ethic and the skilled trades.
So if a four-year degree is in your future,
I can't help you.
But if you're open to any of the other jobs
that require a different kind of education, I'm your guy. Check us out. We're open to any of the other jobs that require a different kind of education,
I'm your guy. Check us out. We're here to help.
Amazing. Mike, you provided so much guidance. I feel like people are going to love this episode.
You're just such a great storyteller and you've got such a great heart. So I just appreciate all
your time. I end my show with two questions I ask all my guests. The first one is, what is one piece
of actionable advice our young and profitors can do today to become more profitable tomorrow?
Well, again, I would contradict myself if I actually answered that directly
because I don't know what leads to profit, especially like tomorrow.
If you mean that in the literal 24 hours sense, it took me 42 years to figure out
my career. So I don't know about tomorrow, but I will tell you this, there's
nothing new to say about failure.
I'm sure everybody who's ever come on your podcast has, has talked about
failure is just learning failures.
That's where we learn how blah, blah.
So I won't say that, but I will make a case for the
importance of being uncomfortable.
If you're willing to be uncomfortable, that's a step in the right direction.
Because discomfort doesn't necessarily mean failure.
It really doesn't mean anything other than, are you willing to be uncomfortable?
Actually, it was my old scout master who told me this, you know,
and I hated him for saying it at the time, and I didn't believe him for a long time. But you will hear that
character has a lot to do with a willingness to be uncomfortable. But what I'm saying is
slightly different. It's great to be willing to do a hard thing or to agree to volunteer for
a difficult thing. That's well and good. The next level though is to figure out a way to like it.
That's what Mr. Huntington said to me. He said, look man, if you want to go somewhere,
it's not enough to simply endure being uncomfortable. You have to find a way to like it and look forward to it.
That's what Dirty Jobs was for me. It was uncomfortable. I took a pie in the face in every single episode.
There were broken bones and I
seared off my eyelashes and my eyelid.
I mean, there was just, it was painful.
It was painful, but the Navy SEALs say the same thing.
Embrace the suck.
Look forward to it.
Take a cold plunge.
It's good for you and it's miserable, but you feel great afterwards.
There's so many things you can do, little things,
to reintroduce yourself to the kind of discomfort
that usually leads to something good.
I love that.
And what would you say is your secret to profiting in life?
And now this can go beyond financial,
just what do you feel like is your secret
to a successful life?
Well, a couple of things come to mind, but I'm going to go with the word you used earlier,
because I love it.
And the word is pivot.
It has to do with changing your course, but still still being persistent.
It has to do with a word you don't hear a lot about anymore, which is initiative.
God, that's in talk about which is in short supply.
That's what every employer I know is just dying, dying to find people with people with initiative, but I'll go back to pivoting.
I've always known it was important, but it wasn't until the lockdowns that I
saw just how clarifying that was.
And I mean, it was pivot or perish.
It was adapt or die.
And how many businesses went out of business because they just sat
around waiting to be told what to do, where they just got into that.
Okay.
Two weeks to flatten the curve.
All right.
I'll wait another two weeks.
I'll wait two more. Meanwhile, life is happening right in front of you. I remember two weeks into
that, I called the president of the Discovery Channel and I said, hey, this can't be good for
you guys. I mean, your whole pipeline of content relies on people going out into the world and
working and we can't go out into the world now. And she said, look, I know, I know,
we're freaking out over here, any ideas?
And I had just read an article on this thing called Zoom.
I'd never heard of Zoom.
I thought it was just some adjective or something
like Zoom, whatever.
But I looked at it, I'm like, wait a minute,
people are talking, people are having like meetings.
This thing is connecting people in a totally new way.
I said, what if we call the crab boat captains
from Deadliest Catch, which I've been narrating for 21 years.
And I'm like, what if we do a zoom call and record it?
And what if you put that on at 9 p.m. as a show
at a time when we're all literally like in the same boat,
what if you go to crab boat captains
to talk about what's happening in the lockdowns and get their take on it?
So we did it.
And we were the first Zoom show to ever air in prime time.
That happened about a month into the lockdowns.
And then after that, I was like, look, I don't care what it takes.
I'm going to put this show back in production.
I got my old crew together and we went out into the world and we started filming a new season of Dirty Jobs.
That show went out of production in 2012.
We went back into production in 2020.
And I'm proud of that.
Not because it was particularly great, although frankly, I
thought it was pretty good.
I was proud because my crew was so anxious to pivot and the
network was willing to pivot. And network was willing to pivot and I was
desperate to pivot and being allowed to pivot when you feel like that's what
you got to do man that's that's freedom 101 and being willing to pivot even into
something uncomfortable that's life. Mike this has been an amazing
conversation where can everybody learn more about you everything that you do I
know you've got a very popular podcast,
the way that I heard it.
Tell everybody where they can find you.
The way I heard it is probably playing right
where this podcast is playing, you know, Spotify, Apple,
wherever people get podcasts.
I talk to people I find interesting every single week.
I write a lot of short stories, mysteries
that we put on the podcast that turned into a show and those have been a lot of fun as well.
The shows are all out there.
I'm still narrating a bunch of stuff.
Dirty Jobs is still on every day on the Discovery Channel.
God bless them.
Working on a new show called People You Should Know that'll be coming to YouTube.
There's a website with my name in it called MikeRoad.com and of course, nine or 10 million
people somehow or
another on Facebook and Instagram still pretend to care what I say so I'd be honored if you join them
and most importantly uh microworks.org you know we got a big pile of money there I'm
desperate to give away to people who want to learn to trade so if that's you go get some.
Amazing Mike thank you for all that you do Thank you for coming on the show and for everything that you do for the world.
Thanks for having me.
Yeah, fam.
I truly enjoyed this conversation with Mike Rowe.
In fact, this was one of my favorite conversations ever on the podcast.
Can you say instant?
Yeah, classic.
He's got such a refreshing and pragmatic view of life and career development.
And like Mike Rose said, there's a lot of cookie cutter advice out there.
And there's certainly no shortage of self-help books, YouTube channels, social media feeds
that tell you to follow your passion, never give up, and don't stop until you achieve
your dreams.
But of course, life is more complicated than this.
You're not going to become the next big influencer just because you've worked hard and you want it badly.
So many young entrepreneurs harbor these unrealistic expectations of becoming overnight sensations or celebrities.
And what many fail to realize is that success is typically built on a foundation
of more realistic expectations and yes, a willingness to embrace less glamorous opportunities.
Sometimes, like Mike, you've got to be willing to go out and freelance for years. Selling
your skills to a number of clients, picking up new skills along the way. And don't be
afraid to learn a trade
and use your hands as well as your brain,
or like Cody Sanchez suggests,
to start a boring business like a laundromat or a car wash.
You can start small, learn an expertise,
and then go from there.
Just remember that as Mike put it,
nobody else's playbook is going to work for you.
You're gonna have to write your own as you go along.
Thanks for listening to this episode
of Young and Profiting podcast.
If you listened, learned and profited
from the wonderfully contrarian wisdom of Mike Rowe,
please share this episode with somebody who might enjoy it.
And if you did enjoy this show,
as you guys probably know,
my favorite thing in the world
are Apple podcasts and Spotify reviews.
Nothing helps us reach more people than a good review from you.
I love to read them.
They motivate me.
They motivate the team.
It's important for social proof.
Please, we don't charge for this show.
The least you could do is drop us a review.
And if you like to watch this podcast's video, you can find us on YouTube.
We're getting a lot more YouTube engagement lately.
I'd love for you to drop a comment on YouTube. Just look up Young and Profiting. You'll find all the videos on YouTube. We're getting a lot more YouTube engagement lately. I'd love for you to drop a comment on YouTube.
Just look up Young and Profiting,
you'll find all the videos on there.
You can also find me on Instagram at Yap with Hala
or LinkedIn by searching my name, it's Halataha.
And before we wrap,
this week I wanna do something a little different.
I wanna shout out a listener.
Actually, I got this really heartfelt Instagram DM. Again, you can DM me at YapWithHala.
I read those messages. I talk to my listeners all the time, actually. And this listener said,
my loved one listens to your podcast while currently incarcerated. He's been incarcerated
for 18 years. He spoke so highly of you. I just had to follow. He wrote an amazing self-published book
and now he's starting a podcast. And so his name is Kevin Townsend. He's a Brooklyn native. He's
actually been in prison for 18 years and while he was in prison he transformed his life through
education and introspection. He completed an electrical vocational program, a legal research course,
and now has his associate degree all behind prison walls.
He wrote an amazing self-published book,
and now he's starting his own podcast.
Shout out to Kevin.
Thank you for tuning into the show.
I'm happy that I could have been any inspiration or light on your journey.
I'm happy that you're following your dreams.
No matter what your situation is,
you are a true example of resilience. And I hope that you make it and make all your dreams come
true. And thank you so much for listening to the show. And I also want to shout out all you guys
tuning in to. I love you guys so much. Thank you for tuning into the show. This is your host, Halataha, aka The Podcast Princess, signing off.