Young and Profiting with Hala Taha - Rachel Rodgers: Million Dollar Decisions, Why We Should All Be Millionaires and How You Can Become One | E249

Episode Date: October 9, 2023

Rachel Rodgers grew up in a low-income household in Queens, learning how to live with the power out and not having enough food in the house. She saw her parents hustling to keep their heads above wate...r, and realized early on the importance of money and financial security. She resolved to learn how to make enough of it to pursue her dream life. In today’s episode, Rachel shares how she went from growing up low-income to becoming a self-made millionaire, and how you can do it too.   Rachel Rodgers is the founder of Hello Seven, a multimillion-dollar company that teaches women how to earn more money and build wealth. Rachel’s ground-breaking work has seen her featured in Time, Forbes, Entrepreneur, Fast Company, The Washington Post, NBC News, and Cosmopolitan. Her mission is to teach women — especially women of color — how to end the cycle of overworking, under-earning, and financial stress once and for all.   In this episode, Hala and Rachel will discuss: - Learning to hustle on a low-income - Taking a leap of faith as an entrepreneur - Transitioning from law to business coaching - Helping marginalized communities make money - Why you should care about diversity if you care about the bottom line - Executing the ideas you believe in - Making million-dollar decisions - Putting a monthly value on your dream life - How to make $10,000 in 10 days - How to value yourself correctly - The hazards of being a solo entrepreneur - And other topics…   Rachel Rodgers is an intellectual property attorney, business coach, and published author. She is the owner of a multimillion-dollar business, mother of four, and visionary featured in publications like The New York Times, Women’s Health, Forbes, Entrepreneur, Fast Company, and on hit programs like Good Morning America, E! News, and The Drew Barrymore Show. She is the founder of Hello Seven, a company dedicated to helping historically excluded people make more money. Her nationally bestselling book, We Should All Be Millionaires: A Woman’s Guide To Earning More, Building Wealth, And Gaining Economic Power, is a powerful guide to creating abundance in your life.    Resources Mentioned:  Rachel’s Website: https://helloseven.co/ Rachel’s LinkedIn: https://www.linkedin.com/in/rachelannerodgers/ Rachel’s Twitter: https://twitter.com/RachRodgersEsq Rachel’s Instagram: https://www.instagram.com/rachrodgersesq/ Rachel’s Facebook: https://www.facebook.com/rachelrodgerslaw/ Rachel’s Podcast: https://helloseven.co/podcast-page/ Rachel’s Book, We Should All Be Millionaires: https://www.amazon.com/We-Should-All-Be-Millionaires/dp/1400221625   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.    Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Relay - Sign up for FREE! Go to relayfi.com/profiting **Relay is a financial technology company, not an FDIC-insured bank. Banking services and FDIC insurance provided through Evolve Bank & Trust and Thread Bank; Members FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.    More About Young and Profiting Download Transcripts - youngandprofiting.com  Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 Today's episode of Young & Profiting Podcast is sponsored in part by Shopify, Relay, Co-Pilot, Masterclass, and Indeed. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at shopify.com slash profiting and that's all lower case. Take control of your money with Relay, an online banking and money management platform that puts you in complete control of your cash flow.
Starting point is 00:00:27 Apply online and sign up for free. Go to RelayFI.com slash profiting. Start feeling fit and fabulous with co-pilot, your one-on-one remote personal training service. Head to go.myco-pilot.com slash profiting to start your free 14-day trial. With Masterclass, you can learn from the best to become your best, anytime, anywhere, and at your own pace. Get 15% off an annual membership at masterclass.com slash profiting. Indeed, is the hiring platform where you can attract, interview, and hire all in one place.
Starting point is 00:00:59 Start hiring now with the $75 sponsor job credit to upgrade your job post at indeed.com slash profiting. As always, you can find all of our deals in the show notes. So I first came to Edward Jones with a great deal of trepidation when I first met with my advisor and I really was feeling vulnerable about what I would have to share. I was, of course, pleasantly surprised to find that there was absolutely no judgment and a lot of support.
Starting point is 00:01:27 And when it was time to get serious, he really took my hand and helped me to do that. Edward Jones, we do money differently. Visit EdwardJones.ca-different. Making money is accessible to you. Right now, wherever you are in your life, you could sell things in your garage, you could babysit somebody's kids, you could mow their lawn, you could take the skills that you learned around marketing in college and turn that into a marketing consultancy where people can pick your brain about marketing for an hour and pay you 300 bucks or something like that, right?
Starting point is 00:02:13 We all have skills and we can turn those skills into money. The world is better when there's diversity. We need women's perspective. We should care about having a women's perspective in courtrooms, in government, in major corporations that impact our society in major ways. There's study after study that have been done by McKinsey and all these different organizations that show that when we have diversity in boardrooms, when there is diversity on teams, decisions are better, companies are more profitable. They have a more positive impact.
Starting point is 00:02:45 If you only cared about the bottom line, you should care about diversity. What is up young and profitors? You're listening to YAP, Young and Profiting podcast where we interview the brightest minds in the world and Unpack their wisdom into actionable advice that you can use in your daily life. I'm your host, Halitaha. Thanks for tuning in and get ready to listen, learn, and profit. Young and profitors! Are you ready to get on the fast track to earning more than a million dollars? You may sometimes doubt that you have what it takes to be a millionaire, but our guest today believes it's well within your grasp.
Starting point is 00:03:39 Rachel Rogers is the founder of Hello7, a multi-million dollar company that teaches women how to earn more money and build wealth. Rachel has been featured in The New York Times, Forbes, CNBC, and Good Morning America to name a few. She's the host of the popular Hello7 podcast and the author of the recent book, We Should All Be Millionaires. Rachel believes that making money is easy and she challenges her audience to believe that too. Rachel, welcome to Young & Profiting Podcast. Thank you so much for having me. I'm excited to be here. Same here. I'm very excited for this conversation. So Rachel, today you are a multi-millionaire,
Starting point is 00:04:17 but you didn't always start that way. You actually came from humble beginnings. I learned that you grew up in Queens. You faced a lot of economic hardships. So I wanted to start there. I wanted to understand what was it like for you as young Rachel living in Queens? What was your family dynamics? Like how did you grow up and what were the years like leading up to going to college?
Starting point is 00:04:38 Yeah. So I grew up in a low income household. There were times where we were like more middle class, and then there were stretches of time where we were more low income. And I just saw a lot of struggle around money in my household. So having the con Edison, the electric company come and turn our lights off, just sometimes not having as much food in the house. And my parents just stressed about bills all the time.
Starting point is 00:05:06 They both worked. There were a few periods where they got laid off. Then they had to take jobs where they worked a lot, but didn't make very much. They were always hustling, you know? And there was a ton of stress related to money in particular, and just trying to keep their heads above water. And I just watched them do that.
Starting point is 00:05:24 And so I think I got the message from watching all that, that money is pretty important, and I need to learn how to make it. So I was pretty committed to that from a very young age. My mom used to watch crime dramas on the weekend, or courtroom dramas, and I would watch with her. And I always wanted to be the lawyer that was representing the little guy,
Starting point is 00:05:42 and that was standing up to the man, right? Whatever that was. I loved that imagery and that idea of advocating for people. And so that became my vision, I wanna become a lawyer. And so I just was very committed to doing well in school, becoming a lawyer, which I did. So that was the early days and that was the influence that I had.
Starting point is 00:06:03 I also did have like, I had an aunt who was pretty wealthy, two aunts. On either side of my family, one was probably just middle class, but she seemed wealthy to me. She owned a home, which she was one of the few people that I knew that owned a home, and she drove a Jaguar. And I remember like, there was nonstop talk about the Jaguar among our family. That's my dad's side and And then my mom's side. I had a wealthy aunt who had like a beach house. You know, so it's like I saw a wealth, but I didn't have it, right?
Starting point is 00:06:31 In our household, it didn't impact us in terms of there was no money in our house or very little money in our house. And so because I was exposed to it and saw it, I knew it was there. I knew it was possible. There was another way of life that was possible. And I just wanted to figure out, how do I get me some of that? I have a lot of people who come on the podcast
Starting point is 00:06:48 and they are sort of like anti-college, but it seems like college was really the avenue for you to break this cycle and really start to get your feet on the ground and make some opportunities for yourself. Even though you ended up not staying in law, but that seemed like the path that you were able to sort of build this foundation. So what are your thoughts on college?
Starting point is 00:07:07 And how did you actually afford to go to college and set yourself up? Well, luckily watching my parents also taught me how to hustle. And so when it came to college, I went to a state university in the beginning and then transferred to a private school for the last two years. So that was like my strategy there. And I just lived off student loans. I always had part time jobs where I was doing at least 25 hours a week if not more if I could get it.
Starting point is 00:07:37 And so I just kind of worked my way through college. And then when it came to law school, I hustled. And I hustled in college too a little bit. So I would always be going to the financial aid office and you know, they would give you like certain grants or they would give you like a small scholarship. And I'd go back and be like, can you do better though? And so I always was negotiating with the financial aid office
Starting point is 00:07:58 like, I have really good grades. I've also been accepted to this university would you consider giving me a little bit more money? And I definitely use that strategy in law school to get myself a bigger scholarship for all three years, which was how to big impact, right? I mean, I still left with a lot of student loans, but less than I would have had otherwise.
Starting point is 00:08:16 And so was that kind of hustle plus working either, usually not full time, but sometimes close to full time, like 30 hours a week, 20 to 30 hours a week. Always, I always had a job because that's how I paid all my bills. I couldn't rely on anyone else to cover expenses. Now, my opinion on college, I think it's totally worth it. I guess it depends on who you are, but there are a lot of things that I took from law school that I would not be here where I am today had I not done it.
Starting point is 00:08:42 So for example, learning how to be a really great writer, law school will teach you that. Legal writing requires you being concise, you have to be persuasive, you have to know the facts like the back of your hand, you have to be able to tell a story really well, and you have a word count, right? So you cannot waste any space, waste any words.
Starting point is 00:09:00 And so that makes you a really good writer. And then you're learning how to present because you do mock trials and you have to get up in front of the mock jury and represent your clients' case. And there are so many different opportunities for that throughout law school. So I think in terms of writing and speaking, I learned how to be a really good writer
Starting point is 00:09:17 and a really good speaker in law school in particular. And just learning how to make an argument, learning how to negotiate, learning how to mediate. These are all skills that I use today, right? That were very valuable to me. And just learning how to make an argument, learning how to negotiate, learning how to mediate. These are all skills that I use today, right? That were very valuable to me. So knowing what I know now, I would do law school again, even if I was never going to practice law because of the skills that I took away from it that were so valuable.
Starting point is 00:09:37 Learning what I was good at, the networking that's possible, your part of a network which helps you to get a job. I think there are a lot of benefits to college. Now, I mean, it's not for everyone, but for me, I would not change it. Yeah, I totally agree. I went to college and I feel like even just the experience getting those skills,
Starting point is 00:09:54 getting that discipline is helpful. And student loans suck, but hopefully you're able to use those skills and make money. So you graduated law school in 2009, I believe, so that was like right after the recession, you got a job as a law clerk, which went pretty well. But then by 2010, 28 years old, you decided that you wanted to become an entrepreneur.
Starting point is 00:10:17 So what made you think about taking that leap of faith? Why did you decide to become an entrepreneur? Because I didn't like any of the options available to me. So like you say, it was a recession. And the options were I could go work at a law firm that I didn't really want to work at, right? Where it was a grind. So you put in a ton of hours,
Starting point is 00:10:37 and these were mostly mid-sized firms, not huge firms, where you get paid pretty well, but you put in so many hours, and then you usually have to put up with very disrespectful, aggressive partners. It's just part of the culture. They don't treat people well. And so there's that, right? And then I could go into government work or I could go into nonprofit work.
Starting point is 00:10:58 And while that that work was very interesting to me and I was very interested in doing that work. And I applied to those jobs, but there was not that many of them. And the ones that I did get, they didn't pay well. And so I was just like, you know what, what if I just did my own thing, right? Then I could combine that desire to help people to make good money and to like have some autonomy
Starting point is 00:11:17 and get all three of those things. And I was kind of, here was my thinking. I was already broke, right? I was used to being a student. I had been a student for seven years. So I'd been broke basically my whole life at that point. And so I'm like, if I get used to a law firm salary and get accustomed to certain things, it's going to be hard for me to be broke again, right? Right? Now, I'm already broke, so I could just
Starting point is 00:11:37 keep living my broke life and get this practice going. So that's what I decided to do. Yeah. And so that went well, but eventually you decided to pivot to business advisory from law advisory and you started Hello seven, which is our company today, which is super successful. So what made you realize that you wanted to pivot from law to business? I had a team at that point. So I had a couple of attorneys working for me. I had admin staff that worked for my firm and we had grown it to almost a million dollars. It wasn't quite out of a million. And I just realized I really liked getting clients. I really liked the marketing. I loved the
Starting point is 00:12:15 sales side. I loved managing the business and thinking about where the business could go and setting goals for us and hitting those goals and working and creating a plan to hit those. I loved all the aspects of managing and running a business. I did not like practicing law. It was like pulling teeth. So I would always be like up till midnight, drafting contracts, because it was like I'd spend my whole day managing the business. And then at the end of the day, I'd be like, oh, there's still legal work to do. And even when I was, even when I had the associates, right, I wasn't really doing the work. I was supervising them doing the work. But even that, I just was kind of bored with it.
Starting point is 00:12:50 I got good at it, and then I got bored with it, which is what we do, right? We get really good at something, and then we're like, hmm, let's learn something new. And then what was happening was a lot of my clients, they were all entrepreneurs, because I practiced business law and IP law. And they would say to me, like,
Starting point is 00:13:04 your business has grown pretty quickly. What are you doing? How are you able to hire people? Like, what's your marketing strategy? And so they started asking me about my business, which I would give them advice for free. And then I had a mentor tell me, you should probably charge for that business advice.
Starting point is 00:13:18 So I started to do it. And I just took one client and was like, let me test it out and see. And that one client, I just advised her for six months and her business blew up. And so I was like, Oh, I'm good at this. And so I just, I just slowly, but surely like was transitioning from practicing a lot to business coaching. And it took probably like a good 18 months to two years, still carrying some legal clients, starting to do business coaching. And then by the end of that two years, no more legal clients totally focused on business coaching. You started this business and it was based on the things
Starting point is 00:13:49 that people would ask you. And whenever I talk to people and they're like, what should I do for my business? What should I do for my business? I want to be an entrepreneur. I'm always like, well, what do people ask you about? Are people asking you for fashion advice? Are people asking you to do their hair? What do people always ask you about? That is where you should start with your business because that's what people think of you as the expert, right? So I thought that was really cool. So you've got this book and it's called We Should All Be Millionaires and this is targeted mostly at women, but really it has useful material for men and women. So I really wanted to focus on the second half of your book, which is really an actionable roadmap
Starting point is 00:14:25 on how to become a millionaire. But first, why did you write this book? Who did you write it for? The person I was talking to as I wrote the book was my sister. I wrote it because I wanted to codify all the advice that I was giving to my clients all the time and just have it be in a certain place. I also wanted this rallying cry
Starting point is 00:14:44 that we are not focused enough on making money, right? Especially as women, as people of color, people who are more marginalized in our society, I think we think like, oh, I can only make this much and we create a ceiling for ourselves or we create limits for ourselves. And this happens for men too, right? That we create limits for ourselves. And I just wanted to say like, we actually can make as much money as we want. Making money is really not that hard. We just need to focus on it. We need to focus on it.
Starting point is 00:15:11 We need to strategy. And we need to work that strategy. And we can have everything that we want. So it was my way of saying, I've done this. And I didn't think it was possible. Like, when I look at how I grew up, I didn't ever think that I would be where I'm at right now. And so, you know, if it's possible for me, it's possible for other people.
Starting point is 00:15:27 And I wanted to give that advice. I also felt like there was advice missing from the marketplace, right? Like most finance or business books are written by white men. And I wanted to share a black woman's perspective on how you can do that and write something that is for everybody, right? For everyone to learn about how to build wealth and like a scrappy strategic way. This is not a, I'm starting with a big investment and I'm going to grow my business. It's like, I have no money, but I have a certain set of skills.
Starting point is 00:15:54 What can I do to build this business? And that to this book is for you have nothing. You don't have a network. You don't have any money to invest. I started my business, this business with 300 bucks. And it's an eight figure business now. So I just wanted business, this business with 300 bucks. And it's an eight-figure business now. So I just wanted to show that it's completely possible and I felt like this advice was missing. As I was researching you, I found out that only 2% of all small business
Starting point is 00:16:17 owners that are owned by women actually break a million dollars a year in revenue. Given the other stats that kind of showcase what the landscape is in terms of women being millionaires. Yes, the other part of that step that I think is really important is that over 40% of all businesses in the US are run by women. So we run a lot of the businesses, but we only make 4% of all revenue that comes from small businesses in the US.
Starting point is 00:16:44 Only 4% is attributable to women owned businesses. So it just goes to show there are way more women entrepreneurs that are making $50,000 or less in total revenue than there are women entrepreneurs who are making even six figures is significant for a women entrepreneur in the US, right? And so I think we need to highlight women entrepreneurs and what's possible. And it's not just women entrepreneurs, it's diverse entrepreneurs,
Starting point is 00:17:09 it's black entrepreneurs, it's people of color entrepreneurs, it's entrepreneurs who have a disability or chronic illness and are running their business, right? And how do we do it when we feel like we have challenges and other things stacked up against us and systemic issues in our society that prevent us from being able to build well. How do we still do it anyway? That's who I speak to, and that's who I want to serve, because I want to make sure that we can all do it, right? That's the whole point of the book.
Starting point is 00:17:34 We should all be millionaires. It's possible for all of us if we want it. And why do you think that men should care about this issue? If most of the millionaires are men, if most of the small business owners who are making 96 most of the millionaires are men, if most of the small business owners who are making 96% of all the revenue are men, why should they care? Because the world is better when there's diversity, when there's equality, right? We need women's perspective. Why should we only have a man's perspective, right? We should care about having a women's perspective in court
Starting point is 00:18:02 rooms, in government, in major corporations that impact our society in major ways. They're creating technology. They should be considering half the population when they are doing that. And so, there's study after study that have been done by McKinsey and all these different organizations,
Starting point is 00:18:18 major consultants, that show that when we have diversity in boardrooms and when there is diversity on teams, decisions are better, companies are more profitable, they have a more positive impact. If you only cared about the bottom line, you should care about diversity. And so I think our society is just better when you have a plethora of perspectives and different life experiences in the room making major decisions. And so that's why I think they should care. And also men have mothers, men have daughters, men have sisters, right?
Starting point is 00:18:49 Do you want your daughter or your sister, your mother to be oppressed, right? Or do you want them to have the same freedoms and equality that you have? So I think we all should care about all of our representation, right? All identities should be represented, celebrated, and have the opportunities that
Starting point is 00:19:05 are available in this country. Yeah, totally. And like I mentioned before, all the strategies in your book men can use them as well. So let's get into the ways that we can become millionaires. One of the biggest problems that people have is just not having the right mindset around money. So can you talk us through some of the big things that people usually need to overcome with their mindset related to money? Well, one of the most practical things
Starting point is 00:19:31 is just like what they think they're capable of, even just what can I do in a business? What should I do in a business? And I think people think that they should do whatever's hot right now. Like, oh, AI is hot, I should get into that. I should start a business related to that. Or, oh, this topic is hot. And it's like cool that it's hot right now. Like, oh, AI is hot. I should get into that. I should start a business related to that. Or, oh, this topic is hot.
Starting point is 00:19:47 And it's like, cool, that it's hot. But are you actually gonna commit to that hot topic, right? If you don't care about it, if that's not something you're passionate about, if that's not matching your natural skill set, right? If you hate your job, you're dreading it every day. You're doing the least that you could possibly do. Every day in your work day, you're not gonna do your best work when you absolutely hate the work that you're dreading it every day. You're doing the least that you could possibly do. Every day in your work day,
Starting point is 00:20:05 you're not gonna do your best work when you absolutely hate the work that you're doing. But if you love the work that you're doing, you're gonna do it on the weekends, right? You're gonna be thinking about it even when you're not working. You're gonna be so excited about it. Like you're gonna be lit up.
Starting point is 00:20:16 I think people rely too much on discipline and they don't rely enough on what I'm not naturally drawn to. So I think knowing yourself and really looking into doing personality assessments and saying, okay, what does Strengths Finders say for me? Disk, Colby. These are all different personality assessments where you can kind of get a sense of, what am I really good at? And it's those things that you were drawn to as a kid, the things that people always asked you, like you said earlier, right? Those things are the things that your million dollar business is going to be from.
Starting point is 00:20:45 When we try to like force ourselves into an industry that we actually don't care about just because it's hot right now, we're not going to be successful, right? It's going to require an enormous amount of discipline to do work that you're not excited about long-term. So I prefer folks to do something that really matches their personality and their vibe and their ideas and their creativity value that because those Ideas and that creativity is worth millions literally if you value it and recognize that it has value I think sometimes we're just like oh no everybody else's ideas are good, but not mine right this That was just a stupid idea. No, that's potentially an idea that could be worth hundreds of millions of dollars Right if you're willing to execute on it, but the only way we're going to execute is if we believe in it.
Starting point is 00:21:28 So I think really understanding what you're good at and focusing on that, valuing your ideas is incredibly important, and then being willing to do the work and execute. Let's hold that thought and take a quick break with our sponsors. Okay, young profitors, let's play a game. I want you to brainstorm. What's something that works so well that's basically magic? I can think of a few things. Noise, canceling, headphones, air conditioning. What about selling with Shopify? That's right. When I decided to launch my online course, I went for a magic instead
Starting point is 00:22:02 of driving myself mad. I went for done for me, plug and play, because you know what? I needed to focus on a perfect offer, the perfect messaging, the perfect positioning, the perfect course. I needed to focus on what I do best, making great content and marketing. And when it comes to building websites or creating an e-commerce platform, that's not my expertise. I let Shopify do all that heavy lifting. Shopify is the global commerce platform that helps you sell at every stage of your business. From the launcher online shop stage to the first realized store stage, all the way to the, did we just hit a million orders? Stage Shopify is there to help you grow. Shopify helps you sell everywhere, from their all-in-one
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Starting point is 00:23:29 codes, Shopify has all the features that I need to run and grow and scale my YAT media academy. Shopify is the global force behind all birds, Rothies, Brooklyn and millions of other entrepreneurs of all sizes across 175 countries. And I actually just interviewed the CEO of Allbirds and it was awesome. They made over a million dollars in their first month with Shopify. I can't wait for you guys to hear this founder story. It is so inspirational and they just IPO'd. 10 years later, they are still on Shopify. Shopify grows with them because businesses that grow grow with Shopify.
Starting point is 00:24:07 Sign up for a $1 per month trial period at Shopify.com slash profiting and that's all lowercase. Again, that's Shopify.com slash profiting. You can sign up for a $1 per month trial period at Shopify.com slash profiting and that's all lowercase. Pfft! Young and profitors, what's a game where no one wins? The waiting game. When it comes to hiring, don't wait for great talent to find you. Find them first with indeed. When you're hiring, you need indeed.
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Starting point is 00:25:41 that use Indeed to hire great talent fast. Start hiring now with a $75 sponsor job credit to upgrade your job post at indeed.com slash profiting. Offer good for a limited time. Claim your $75 credit now at indeed.com slash profiting. Just go to indeed.com slash profiting and support the show by saying you heard about it on this podcast. Indeed.com slash profiting. Terms and conditions apply. Need to hire? You need indeed. One thing that I liked in your book that I thought was really fun. You drew some
Starting point is 00:26:16 distinctions between million-dollar decisions and broke-ass decisions. Can you tell us about the difference between million-dollar decisions and broke-ass decisions and some examples? Yes. So, million dollar decisions are expansive, right? They allow you to expand, they allow you to step into abundance, they allow you to create more opportunity for your life. Broke-ass decisions make you shrink, make you feel small, make you feel stuck, right? And so, a lot of times our society says practical decisions are often broke-ass decisions, right? And so a lot of times our society says practical decisions are often broke-ass
Starting point is 00:26:45 decisions, right? Like, oh, I can't spend that money because I could lose it. Whereas if you spend that money, you could also increase it and build wealth through it, but we're too afraid to do it. So it's really believing in your ideas, taking action on it, being willing to take a risk, deciding that you're worth your dream is worth taking a risk, investing that money, investing that time, investing that energy, and getting the result. And instead of doing the broke ass decisions that close everything, keep your money tight, don't waste your time, don't bother, don't quit your day job, that kind of energy is broke ass decisions, right?
Starting point is 00:27:24 Because people who are self-made, people who have built wealth when they didn't come from wealth, they didn't do that by holding on to every dollar, by saving all of their time and energy, by never investing it, they do it by taking risks and stepping into opportunity and being open to trying things and being open to failing and making mistakes. So that's really million dollar decisions versus broke ass decisions. So for example, you could spend your time cutting coupons and saved maybe $50 on groceries a month, or you could take that time you would have spent coupons and spend that time building a landing page to sell an hour of your services, right? And in one client, you can make 500 bucks.
Starting point is 00:28:06 So that's the difference. It's like, what opens us up to opportunity and what's just trying to save every nickel and dime, right? That actually takes so much time and just still leaves you broke in the end. I could not agree more. I feel like one of the things that I did differently from everyone else is I always
Starting point is 00:28:25 have concentrated on just making more money, making more money. Now I look at my finances and I'm like, where should I save or should I invest? But in the beginning, all I did was just focus on making more money, making more money, making more money. I didn't care about even like doing returns, you know? Yes. Which is wasteful. But it's like I was like, fuck it. Like I could spend an hour dropping off the stuff, putting it in a box, da da da da da, and get my $80 back, or I could spend an hour and make $1,000. And that I always choose the alternative. So just talk to us more about why saving isn't what we should focus on.
Starting point is 00:29:01 So many people are focused on saving and not making more money. I know. And it's like, okay. So let's say you make $50,000 a year and you want to save. The cost of living is the cost of living, right? Housing, for example, is a huge portion of everyone's salary these days, right? So like, let's say the max you could possibly save is $5,000 and that hurts to save it, right? So that means no fun, no going out to eat, no clothes, no joyful purchases. It's all about just living and saving that $5,000. Cool. Then what?
Starting point is 00:29:36 Let's say you put it in an interest-bearing account. Next year, you'll have $5,500. Or you could take that $5,000 invested in a training to learn how to become an entrepreneur that sells a certain service or skill or something. And by my clients experiences, like one of my clients joined my program within six months, she was making $100,000. And then within a year, she had quit her job and was making $250,000. And now she's making over $500,000 two years later. And that was an investment of,
Starting point is 00:30:08 I think my program at the time was three grand that she made to learn from me and my membership community, how to become an entrepreneur. Your friends might say to you, don't spend that, that's a scam. It's never gonna work, right? Like all of these things about why you shouldn't spend
Starting point is 00:30:24 that $5,000. You only make $50,000, right? But like this $50,000 is literally never gonna be enough. We have inflation happening, so this $50,000 is actually getting smaller year after year after year, right? So like that's actually not gonna solve the problem. In order to solve the problem, we have to do something wildly different. We have to get new skills so we
Starting point is 00:30:45 can get a better job making more money. We got to negotiate higher pay. These are the things that are actually going to equal a lot more. When you have so little, and trust me, I've had so little for more of my life than I've had a lot, okay? Way more of my life has been spent having so little and knowing how to like make a dollar out of 15 cents, right? However, that little bit, there's no saving that's going to happen when it costs what it costs to live. So that's not the strategy that's going to help you get out of that cycle. What's going to help you is getting new skills, making investments, and learning how to make real money. I love what you're saying right here.
Starting point is 00:31:20 I especially like the fact that you're highlighting that instead of saving $5,000, go invest in yourself and get skills so that you can make money from that instead of just putting it away when you're young, it's way better to invest in yourself and make more money. So I totally agree. So let's talk about this concept, which I love, where you talk about imagining your dream life and then figuring out how much your dream life costs per month. This was one of my favorite ideas from your book. Yes, it's literally where I start with every single client
Starting point is 00:31:54 that I've ever worked with, and it's called Million Dollar Vision. And I think it's chapter six of the book, but there's a process that I take my clients through, because I'm always like, okay, well, what's the goal? Why are we doing this, right? We want things. What are the things that we want and what is it actually cost? Because sometimes we think like I need to be a millionaire maybe or maybe you could have everything that you want if you were able to make $200,000 a year. So let's actually look at like what is our next goal and where are we trying to get to?
Starting point is 00:32:22 These are the things that are motivating you right now to try something different, to put yourself out there, to take a risk. And so you make a list. So I wanted a bigger house. I had three kids and my house was a two bedroom, small little house, and I was like, I want more space. Okay, but to upgrade, my house was $350,000, and to get a house with more space,
Starting point is 00:32:43 it would be a million dollar house, right? So that's three times the amount of the house that I had at the time. So I wanted a bigger house with more space for my family. I wanted to be able to send my kids to extracurricular activities. I wanted to be able to help out my mom because she was always stressed about money.
Starting point is 00:32:58 So I wanted to be able to like, just pay her rent and take that pressure off. I wanted to save, right? I wanted a nicer car. I was driving a minivan for six years and it was so exciting when I turned that, listen, and shout out to that minivan, okay? Because that took me a lot of places and took care of my life, made my life so convenient in so many ways with all these kids. But listen, when I turned that in and got my nicer car, it was a magical moment.
Starting point is 00:33:21 But, you know, it's like, I wanted certain things, right? And so I created that list. And those were some of the things on my list. And when I looked at it and then I calculated what is the monthly? And I also wanted vacations. So then I looked at what is the monthly cost? How much would I save every month in order to have a few vacations a year, the kind that I wanted to have? How much would it cost for a million dollar house? A mortgage on a million dollar house at the time was like $5,000 a month. Okay, so I need $5,000 a month. And just adding it all up, what does it all cost to live that lifestyle?
Starting point is 00:33:49 And it came up to like, let's say, $25 to $30,000 a month was the number. And at the time, I was making like $12,000 a month in my law practice, right? What I was able to take home. And so I'm like, okay, now I have a target. I need to make three X, what I'm currently making. What can I do?
Starting point is 00:34:06 And so then I started brainstorming. What are some ideas that I have to bring in more money? And then one of those ideas was creating a digital product. And that digital products was, you know, I had a lot of people coming to my law practice that couldn't afford me yet. They were new entrepreneurs. And so I was like, okay, great.
Starting point is 00:34:21 What if I just packaged up my templates and a guidance on how to use them and which business entity to start and like all those different legal issues that come up when you start a business? I packaged it all together, put it into a product. And then I was able to sell that and I wasn't trading my time for money when I did it.
Starting point is 00:34:38 The initial launch of that product, I made $80,000. That was one of the things that I did, but it wasn't the only thing. So I just had a list of ideas and not all them were good. Half of them were probably terrible, right? But the five to 10 that I took action on allowed me within, I think it was about a year later that I was buying my million dollar house, do all the extra curriculars, do all the things that I wanted to do, help out my mom, save money. Then once I got there, I was like, okay, well, now what's next? What's the new vision now that I've accomplished all of those things? And so I create a new vision, and then I create a new plan, and then I start working that
Starting point is 00:35:13 plan. And that's really all it is. It's just getting clear on, what do I want? What is a cost, and what am I going to do to get it? That's really what it is. I think that this is brilliant because instead of getting really overwhelmed by this huge number of what a house costs and what this costs and what it's having a monthly number, all of a sudden becomes more practical and you can try to figure out what you need to
Starting point is 00:35:35 do to generate that income. Now one of the things that you do to sort of challenge people to break out of certain limiting mindsets is this 10K and 10 days challenge. So walk us through this challenge that you do, how many people have went through it, what are some of the results that people have gotten? Yeah, thousands of people have gone through it at this point on their own, and then also in my community, we do it collectively every summer. And the first time we did it, let's say we had somewhere around 300 people participating in this challenge.
Starting point is 00:36:06 And I told my, someone on my team, I said, we did a survey after the challenge just to say how much money did you make? I asked one of my team members, just add it all up. I'm just curious how much we made as a community, all 300 of us. And the number was like $2.7 million that was made in 10 days by 300 people.
Starting point is 00:36:25 And I was like, holy crap! But it was just so incredible to see the collective power of just being focused and deciding you're gonna make something happen. And so 10K in 10 days, it came out of just saying, okay, now I've taught you all these things. Now it's time to take action. Cause just knowing things ain't gonna help you.
Starting point is 00:36:44 You gotta turn it into action and put the work in. And so I wanted to give people a quick way to try something and I wanted to show people making money is accessible to you. It is available to you right now wherever you are in your life. You could sell things in your garage, right? You could walk your neighbor's dog,
Starting point is 00:37:00 you could babysit somebody's kids, you could mow their lawn, right? You could take the skills that you learned around marketing in college and turn that into a marketing consultancy where people can pick your brain about marketing for an hour and pay you 300 bucks or something like that, right? So whoever you are, maybe you're really good at cooking or you're really good at knitting, you could sell the things that you make. We all have skills and we can turn those skills into money.
Starting point is 00:37:25 Or we have stuff lying around the house that we can turn into money. There's all kinds of things that we can turn into money. And so I really wanted to challenge people to get creative. And if you had no choice but to make $10,000 in 10 days, what would you do? What are your opportunities, right? When we take our team through this and in the book as well,
Starting point is 00:37:42 I give a list of here's some different opportunities and options and here's some stories about clients of mine who have done it right and here's how they did it. And just by doing that, they get some ideas they tried and so for 10 days it's like you have some prep time where you're like okay what are my different things I'm going to try to make $10,000. And everybody doesn't do 10,000. Some people said it at 5,000. Some people set it at more than $10,000. If that's exciting to them. It's like, what's the number that would blow your mind if you were able to make it in 10 days and challenge yourself to really do it? And so for 10 days, once they have their planet placed,
Starting point is 00:38:16 then for 10 days, you're gonna put yourself out there. You're gonna send emails. You're gonna call people you know in your network. You're gonna post about it on social media. You're gonna try all of these different cold email people. Pitch yourself. All these different strategies you can try to get the word out about this thing you've created or this offer
Starting point is 00:38:31 that you have and ask people to buy it. And people shock themselves. They're like, this is never gonna work. This is not possible for me. And then they do it and they're like, what in the hell? My favorite story is one of my clients. She had like a knitting course that she was like teaching people about how to knit and all of that,
Starting point is 00:38:50 and she had like all of this yarn lying around, leftover yarn from like big batches, and she was like, I'm just gonna sell this random yarn. So she just put the random yarn into like these packages and sold yarn and made thousands of dollars selling just like the yarn she had lying around her house. And I was like, this is my favorite story. Another client of mine just went back to old clients who never paid their bill, right? Or like there was some part of the bill that they still owed her money.
Starting point is 00:39:17 And she kind of forgot about it or never tried to collect it. And I'm like, go get those debts, right? And so she collected from past clients, and then she did a massive garage sale. She had recently gotten divorced, and she got rid of all of her ex-husband stuff. She made over $10,000 in 10 days with those two strategies. So the stories are just hilarious and so fun. And it's just so exciting to see people trying something, believing in themselves and giving in a shot. Now, does everybody hit 10,000? No, but everybody makes something.
Starting point is 00:39:49 We've had a few people make nothing. And even the people who make nothing, they're like, I can see it now though. First of all, half the time, they're just too scared to pitch themselves. So that's why they didn't make anything. They didn't get brave enough until the last couple of days. But then they were like, I see it.
Starting point is 00:40:03 I see that as possible. And if I just tweak my strategy this way, I'll be able to do it. So the 10K and 10 Days Challenge is magical. And I love seeing people do it. People DM me all the time on Instagram and they're like, guess what? I did the 10K and 10 Days Challenge.
Starting point is 00:40:18 And this is what I did. And I made all this money. My mind is blown. And it's my favorite. It's so great. Because I think the struggle that a lot of people have who aren't these like natural entrepreneurs who can just like get shit done and go after it, they can't get started.
Starting point is 00:40:33 That's their problem. So this is like forcing them to get started and get some momentum. And $10,000 is not anything to sneeze on. That will change your life if you make $10,000 in 10 days. So I love it. So you talk about five main shifts that you've got to take in order to be a millionaire in the second half of your book. The first shift is about recognizing your true value and what you can offer to the world.
Starting point is 00:40:56 We talked about that a little bit, but do you have anything else to share in terms of recognizing your own true value? Yes. Part of it is something that I talk about in the first half of the book, which is around boundaries. Treat your time differently. If you wanna make something happen,
Starting point is 00:41:11 then value your time. You know, if your work day ends at five o'clock, end it at five and go home and work on that side hustle. Say no to like watching binge watching Netflix, or spending your weekend doing your auntie's taxes, right? Or joining the PTA that takes up a ton of your time. Whatever those things are, we have to carefully protect our time so that we can spend it on these money-generating activities that are possible for us.
Starting point is 00:41:36 But yes, it's all about just believing in yourself and looking at what am I actually naturally good at? And then just try it because I would have never known I was good at business. If I didn't have a law practice first, I would have never thought I wanted to go into it. I had zero desire to be an entrepreneur in the early days. So when you try something, even if it doesn't work, the beauty of it is you're gonna learn something about yourself, you're gonna learn something about what works and what doesn't.
Starting point is 00:42:01 So you're either gonna learn something or you're gonna win. One or the other, so you might as well try it. Another concept that I wanna go over is pricing, right? So you recommend to shift to value based pricing rather than hourly compensation. And you also tell people that immediately, and I love this, that they should double their prices. I think this is genius.
Starting point is 00:42:21 So talk to us about why we should double our prices and also what are the pricing mistakes that entrepreneurs typically make? Well, it's totally connected to that right valuing yourself. We undervalue what we can do. We undervalue our skill set and therefore we usually price ourselves way too low, which is exactly what I did when I was practicing law. I would do register trademarks for people and one of my friends told me you're charging way too low for this. And I'm like, my entire business, right? I got offended.
Starting point is 00:42:49 I think people get so caught up and like so worked up about money and like what they're charging. And they're like, well, it took two hours of my time. And therefore, if I charge X amount for time, like it should be this amount of money. And I'm like, what the hell does time have to do for it? What is the value that you provided? So if I protect somebody's trademark and they then go build an empire that no one else can step on
Starting point is 00:43:13 because they've got that trademark protected, that brand protected, that's hundreds of thousands of value, right? Even more millions of value potentially. So to charge $5,000 or $10,000 for that, it's nothing, right? Like that's totally worth it. Particularly if you want to done right and you don't want to done by legal zoom, which is absolutely doing it wrong, for sure,
Starting point is 00:43:33 just so y'all know. So thinking about your price not based on how much time you spend, guess what happens when you price based on time? You get better at something, which means you get faster at it. Now you make less because you're better at it. That'll make sense. Right?
Starting point is 00:43:48 So if I charge $100 an hour and it takes me five hours in the beginning, but then seven years later into my career, it takes me one hour to do it. I'm only going to make that $100, right? Whereas earlier, my career, I was making $500, right? If it took me five hours. So that's not the way to go. We have to value it based on and price based on what is the value that the person is providing? How is it going to change their life, benefit their life?
Starting point is 00:44:13 Right? What's going to happen on the other side of this and charge accordingly? And most people under price, especially freelancers, new entrepreneurs, side hustlers, we absolutely undervalue ourselves. And so start by doubling. So like if you're like, oh, you can get your hair done by me for $50, double it to 100 and see what happens. I remember when my style is she was charging, I think it was like $50 and she was like, I'm going to raise my prices.
Starting point is 00:44:39 Here's what it is. And she was all nervous about telling me. And I'm like, okay, what's the new price? And it was $60. And I was like, who cares? I'm gonna charge so much more and I would have happily paid it and not thought twice about it. I think we tend to put our worries about money on other people. So we're worried about other people's pockets, right?
Starting point is 00:45:00 So I always tell my clients, don't worry about other, you know, OPP, other people's pockets. worry about your own pockets, right? And making sure you're making enough money. So don't assume how much people are willing to pay or how much is too much. You don't know. Double it and see what happens. And that's one of the things that I did. It's just double it. And also too, you don't even have to announce that it's doubled. Just the next prospect that you talk to, the next potential client that you talk to quote a doubled price and see what happens. And if they shrug their shoulders and pay it, then that's a new price. Yeah, 100%. And I always say, if you're closing more than 30% of your clients,
Starting point is 00:45:32 you're probably priced too low. Like it's okay to get know is then have people say, no, this is too much. Exactly. So you talk about not going alone. You're a big proponent of getting a personal assistant, not being a solo prernor. So give us some stats, first of all, of why being a solo prernor is actually not to our advantage. Yes, most studies show, and even VCs, like, and investors typically do not invest in a
Starting point is 00:45:59 solo founder. Because once you run out of energy, you're done. There's no protection there. So it's really important that you have a team. And in order to build a successful business, you need a team. Most companies that are under $250,000, even beyond that, at the $250,000 mark, is where you should absolutely be hiring people. If you haven't hired people already at $250,
Starting point is 00:46:24 that is like the limit that you should be hiring people at that point. Most women entrepreneurs don't because we're trained by society to basically do all of the work. Even eldest daughters, they help their parents with everything, it's a societal thing. And so it's important to hire people.
Starting point is 00:46:41 And I think men are better at this than women. Male entrepreneurs, I think are better at recognizing, oh, if I had more help, then I'll double the output that I can have than I'll make more money. And they can do that math. So doing that math is incredibly important. And I think that's why our businesses, particularly women entrepreneurs, businesses stay so small, and it's because they really take forever to hire that first employee. And I say always hire that first employee by $250,000 a year or before. Because the sooner you do it,
Starting point is 00:47:08 the sooner you're going to see significant growth. And you have the labor of two people making something happen. And also you have somebody to bounce ideas off of. If you're a bad at one thing and good at another, you can hire someone who's good at that thing, you're bad at, right? And now you've got all of those skill sets within your company.
Starting point is 00:47:25 So, delegation, hiring people, it is essential. And of course, pay them well, pay them as well as you can. And even if you can't pay them that well, offer them remote work, offer them other benefits that they can enjoy if you can't pay as well. Some people are willing to take a pay cut to get other life benefits. We'll be right back after a quick break from our sponsors. are willing to take a pay cut to get other life benefits. We'll be right back after a quick break from our sponsors. Young and profitors, even though I interview the brightest minds in the world, I still seek out ways to keep on learning to become a better entrepreneur and a better leader.
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Starting point is 00:50:03 So when I was offered a chance to try co-pilot, a one-on-one remote personal training service, I just couldn't resist. I was so excited to try it, and Copilot has completely changed my workout game. Copilot is a real deal. It's all about accountability. You get a real-life trainer who customizes your workouts, checks on your progress, and provides the support and guidance that you need to stay on track. Co-pilot is also all about flexibility.
Starting point is 00:50:30 Whether you prefer hitting the gym or working at home, I like to do both. It's designed to fit seamlessly into your routine. And my favorite part about Co-pilot is the affordability. I've only used personal trainers for like a few sessions and then I feel guilty about how much it costs and so Copilot is affordable. So your wallet will thank you and my assigned coach on Copilot is awesome She's my fitness BFF her name is Megan and we talked on the phone She asked me what I wanted to work on and now she sends me routines three times a week that target what I'm working on And like I said even though I have so much experience with working out, when I go to the gym,
Starting point is 00:51:05 I just end up doing the same stuff. And you need to keep your body on your toes if you want progress. So with co-pilot, it helps me do that. It's so easy to use. I pull up my workouts on my smartwatch while I'm working out, and then it prompts me on what I need to do, counting me down and everything.
Starting point is 00:51:20 It's really pushing me to the next level. The app even reminds me to take my vitamins. How cool is that? I'd love for you to follow my lead to get fit and feel fabulous. Give Co-Pilot a try to find out why it was listed by Forbes as the top rated personal trainer app of 2023. Head to go.myco-pilot.com-sash-profiting to get a free 14-day trial with your own personal trainer.
Starting point is 00:51:43 That's go.myco-pilot.com-sash-profiting to get a free 14- trial with your own personal trainer. That's go.mycopilot.com slash profiting to get a free 14 day trial with your very own personal trainer. Go to go.mycopilot.com slash profiting. Take a back seat and let co pilot help you reach your fitness goals. In today's ever changing world of business, online banking is an absolute must have for entrepreneurs and business owners like you and me. Just think about it. By 2025, there'll be a whopping 216.8 million digital banking users in the US alone. And that's why I need to tell you about Relay, an online banking platform that takes convenience, efficiency, and strategic financial management to a whole new level. With Relay, I have complete autonomy and control over my business
Starting point is 00:52:25 finances. I can easily set up and manage accounts, issue debit cards, grant secure access to my team members, and handle various transactions without having to jump through hoops or rely on customer service reps. Plus, I can finally say goodbye to those pesky account fees, overdraft charges, and minimum balance headaches that used to eat into my profits. One of the coolest things about Relay is how well it syncs up with the profit first accounting method. If you're curious about this method, we use it at YAP Media, and you can learn all about it in episode number 219 with Michael McCallowicz.
Starting point is 00:52:59 Relay lets you create up to 20 individual accounts and lets you automate your profit first percentage allocations with clever transfer rules. It's like having a financial sidekick who's always one step ahead of you. And here's the essay on the cake. Relay has teamed up with all point plus ATM locations, making it a breeze for businesses to deposit cash all across the US without annoying surcharges. Talk about convenience, am I right?
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Starting point is 00:54:08 Incorporated. I think a lot of my listeners know my background story, but something, in case you guys don't know, I started my company with interns and VA's from the Philippines. Now it's like a really big company with 16 employees all around the world. But literally in the beginning, I had like a team of five people, some were just getting stipends, US interns, some were getting 500 bucks a month
Starting point is 00:54:34 to work full time for me and they were happy with that salary over in the Philippines, you know? So it doesn't mean that you need to invest a lot, but try to be creative to get the help because when you're first starting, maybe you can offer teaching people on trade, like that's what I offered.
Starting point is 00:54:49 I trained my interns and they wanted the experience, right? The VA's in the Philippines, there's a different cost of living out there so you may wanna look at overseas talent. Something that piqued my interest is that you recommend to get a personal assistant, not a business assistant. Can you tell us why you recommend getting a personal assistant?
Starting point is 00:55:08 Yes, I think everybody's first employee should be a personal assistant. And this is my philosophy on scaling business this period. When you have a really great employee, you hire them an assistant. Now they can go further and do more. Now you're getting double the output out of that person and what is possible for them. And you're your first
Starting point is 00:55:26 great employee. And so you should be the first one to get a personal assistant and that should be your first hire. And so all of those things that keep falling to the bottom of your to-do list, that's the stuff that the personal assistant can do. So for me, I had kids, right? So getting help with birthday parties and keeping on top of preschool emails and helping out with all of those household things, running errands, getting groceries, I get all that time back that I can then focus on my business or rest so that I'm energized when I am focused on my business. In addition to that, my assistant was in my inbox responding to inquiries because that's what was happening. I had
Starting point is 00:56:01 incoming people saying I'm interested in hiring you and I could not respond fast enough because I was doing the work that had already been hired to do. And so I was losing money by not having somebody in that inbox responding to those increase immediately. And so having a personal assistant who could do those of the things and also be in my inbox and also manage the scheduling. So I didn't have to do the back and forth email dance
Starting point is 00:56:23 over scheduling, letting her do that, letting her answer the phones Calling people back all of that that was huge for me and immediately enabled me to take on more clients Right, which means I can make more money because I'm not doing any of the administrative work for my personal life or For my business So I always say start with a personal assistant even part time even if all you could afford is five hours a week always say start with a personal assistant, even part time, even if all you could afford is five hours a week, you'll get some stuff off your plate, you'll get that five hours back. And this, what are you charge hourly, right? Like what is, what is an hour of your
Starting point is 00:56:51 time worth? What is the value of that, right? And so then that's the money that you make back when you pay, if you pay an assistant, you know, a hundred dollars for five hours a week, what's that hundred dollars worth to you when you're selling your services? Five hours of that. So that's how you want to think about it and make that investment and you can always dabble with it. Just try it. That's what I always tell people, even with investing. Try it in a small way and just see what happens, right? Try it even from one month and say, I just need assistance for these two weeks for 10 hours is someone interested in a short term project and just try it out and see what happens. You're going to see, you're going to free up so much mental space, so much time, so much
Starting point is 00:57:30 opportunity for you to go pursue clients, market yourself, make more money, and then you're going to be like, okay, will you take a full-time job? Yeah. And some of the most low-value tasks have to do with the household. That can waste a lot of your time folding clothes. For example, that's something I'm like outsourcing, please, I don't want to spend any time doing any of that, right? Oh my God, all of those things.
Starting point is 00:57:52 I make my clients outsource laundry immediately, even beyond the personal assistant, like before you get it, just do a drop-off service at the laundry mat where you drop off your clothes. And then my clients will be like, oh, I don't want anyone folding my underwear or like seeing my underwear. Get up. And I'm like, exactly.
Starting point is 00:58:08 Get more committed to financial freedom than you are committed to people not seeing your underwear. Okay, it's not that serious. Hahaha. Hahaha. I've got to run the same page. Hahaha. So Rachel, last January, I went to one of your events.
Starting point is 00:58:22 And so one of your major revenue streams is hosting these amazing conferences. And so I went to the ROI Millionaire Summit. I was actually speaking about LinkedIn. And so I wanted to ask you about this revenue stream that you have with the events. And I have a couple of questions about it. So the first one is, how do you monetize?
Starting point is 00:58:41 And you know, this is for people who have no experience. What are the ways that you're monetizing your event? Are you getting sponsors? Are you just selling tickets? Are you getting memberships? What are the ways that you're monetizing your event? Yeah, well, I've been doing events for years and ROI, the millionaire summit is the biggest one that I do
Starting point is 00:59:00 and that you were there for the first one that we ever did. We're doing it again. And I love it. So with smaller events is really inexpensive. And I highly recommend it. Because if you want to get in front of customers and really bond with them and have them understand
Starting point is 00:59:12 how you can help them, there's no better way than a live event. And so you do the live event. You teach some things, create networking opportunities, create a great experience. And then you can sell your services, sell your packages, have people sign up right there at the event. That's kind of the model. For ROI the millionaire summit, that is a big investment.
Starting point is 00:59:32 It is a multi-million dollar event. It's one of those things that's not gonna make a ton of money in its first year. It's one of those things you have to invest in, and it's a slow burn. And because my company is an eight-figure business, we're now in a position where we can make that kind of investment and we don't have to get it back
Starting point is 00:59:47 immediately for us to still be okay financially. So that's a piece of it. Big conferences are expensive and I paid for it out of pocket. However, this year we are working on getting sponsors and we've hired a consultant to help us with that because I don't know anything about getting sponsors. I don't have sponsors from a podcast. I'm basically like scrappy and I earn everything, right?
Starting point is 01:00:08 Rachel, you do know I am running the number one business and self-improvement podcast networks. So if you need sponsorships, you got to talk. Okay. Yes. Let's definitely talk. Let's definitely talk. I think sponsors is an important part of the model, but basically, you know, we sell tickets to the event. We basically break even on the tickets.
Starting point is 01:00:26 So we don't make money from the tickets. The tickets just cover the cost of doing the event, hopefully. In the first year, they didn't, but this year, they will. And then when you're at the event, you can sell your stuff, right? Whatever your products or services, you sell your packages, and that's how you make money from it. And even on the first year, while we definitely paid out a pocket for the event itself, we
Starting point is 01:00:49 were able to sell $3 million of our new program. It's a business coach certification program. That was pretty significant, right? That you can make $3 million at one time. I mean, it took a year of planning to plan that event, right? But at that event, it allows us to make a lot of money at one time. And that's money that's booked. It's not necessarily all coming into your pocket, but it's booked, and it's like recurring revenue for the whole year.
Starting point is 01:01:13 And so that's a little bit about the model and the economics behind it. Yeah, and the brand awareness that the event brings is probably so huge. It's like, you're there. You've got all these people who know your name that you're in charge of it. Even if they don't buy now, they're probably gonna save up to buy later. So I think it's really great. The other expense is, I guess,
Starting point is 01:01:33 would be flying out speakers, paying speakers, but then you can also get speakers to probably speak for free if you allow them to sell, right? Any other thoughts in terms of what you need to coordinate, what you need to do to put on an event that might not be obvious? Well, I mean, what we did was hire an amazing company to be our event planners and partners because my business, I have a lot to do already and I did not want to try to do it myself. So the reason why it was so well coordinated is because we hired someone whose expertise
Starting point is 01:02:04 is event planning and experiences to do it. And that agency, their name is verb, they're amazing. They don't do small events, they do big events like big conferences, they actually do, you know, all of those Airbnb, like the Barbie House for Airbnb, Airbnb is one of their clients. They're the people behind that. So they do activations and experiences.
Starting point is 01:02:23 And so hiring a partner who knows what they're doing is key. Okay, even with sponsorships, I don't know a lot about sponsorships, I'm hiring someone to help me. So whenever you have this area, you don't have to like study for the next year to learn something, right? Hire someone who knows how to do it, who can make it faster and easier. So that's one piece of it. We pay all of our speakers and we treat our speakers really, really well because we want them to be encouraged to come back next year. One of the best things that happened too is the user generated content. It was thousands of different impressions on every social media channel.
Starting point is 01:02:55 All these different videos, reels, posts about this event that really helped to spread the word to your point about brand awareness. So I think that's really key too. And I think you can definitely do creative partnerships with speakers and really have a point of you. I think that is the key. If you're going to do a live event, why are you doing this live event? What's missing from live events that are available for whoever your target market is? And how can you come at it with a different angle? Because I think that's what really gets people peeks their interest and gets them to come out. Cause it's a big lift.
Starting point is 01:03:26 You're asking people to book a plane ticket, book a hotel, buy the ticket to the conference and show up. It's a big lift. So you gotta have really something exciting that you're offering. And for us, it was diversity. It's putting speakers on the stage of every different
Starting point is 01:03:40 background and just having different perspectives shared and really amazing speakers and really practical speakers on practical topics like LinkedIn marketing right or like how to market yourself on tiktok or how to hire your operations manager right like really practical training that's really valuable and tangible including inspiration and big keynotes as well. Yeah, and I would imagine that people should really do work building their community and doing networking before you try to put on even a small event, right? So it's like, first you've got to build the foundation, the community, then you can move on to something like that. Okay, so Rachel, I want to be respectful of your time. I know we're running out of time here.
Starting point is 01:04:21 So my last question to you before we close this out is what's upcoming for you? I know you have a podcast. You've got the ROI summit coming up again. Talk to us about where people can find you and what's new with you. So I have literally five books coming out, which is bananas.
Starting point is 01:04:37 Whoa. Ha, ha, ha. Four out of the five are done. I still have one that I'm halfway through that I'm working on. But yes, the success of the first book led to a lot of books. So still have one that I'm halfway through that I'm working on. But yes, the success of the first book led to a lot of books. So I have a deal with Audible, so I have some audio books coming out soon that I'm very excited about this fall. I have the workbook for
Starting point is 01:04:53 We Should All The Millionaires coming out. And then book number two, which is really a practical step by step on how to build a seven figure business. So those books are coming out. And I also have the kids version of We Should All The Millionaires is coming out soon to teen and young adults. So I have those books happening ROI the millionaire summit is happening again in Puerto Rico. So I'm very excited about that. I'm launching a new podcast with Nathan Barry from ConvertKit. He runs that software company. And so we are launching a new podcast. We still don't have a name yet, but it'll be coming out soon. And so we are launching a new podcast. We still don't have a name yet, but it'll be coming out soon.
Starting point is 01:05:25 And then I have a newsletter that I'm launching as well called the Shmoney newsletter. Talk about money, earning money, keeping money, and life as an entrepreneur. So launching and doing lots of things. I just feel like it's that season of like, it's back to school energy. It's like, let's put some new stuff out there.
Starting point is 01:05:44 Yeah, that's a lot of new stuff. Five bucks, man, I'm writing my first book and I'm overwhelmed with just one. So kudos to you, you are super woman. Okay. So I end my show with two questions. The first one is what is one actionable thing our young and profitors can do today to become more profitable tomorrow. What I encourage you to do is make an offer.
Starting point is 01:06:05 Reach out to people and just come up with something that you can sell and reach out to somebody that you know in your real life who already knows you, who already trust you and just pitch yourself. Pitch whatever your thing is, even if it's just an hour of your time to pick your brain on a certain topic
Starting point is 01:06:19 that you're really good at or you have an expertise on, and just see what happens, right? Just start making those offers and pitching yourself. And I think once you do it, you get more comfortable doing it. And you can start to see that, oh, making money is totally within reach. I just have to try things I've never tried before. And what's your secret to profiting in life and this can go beyond just building wealth? I think is really taking care of myself.
Starting point is 01:06:43 Having a hardcore self-care process, so going to therapy, I get up at 5 a.m. I go for a walk, I go do weight training every day, and I just really, really prioritize what's important to me. So taking care of myself is key. My mental health, having lots of time with my good friends, I'm always getting on a plane like at least once a quarter to see my good friends, because they don't live near me. So like making sure I'm just enjoying my life. I think that's a part of it. Have more fun, because that's the stuff
Starting point is 01:07:15 when you're having fun and you're laughing with friends. That's when you're like, oh, I just got an idea. That's when they come. They don't come when you're like non-stop in front of the computer. So give yourself breaks, enjoy your life, celebrate your wins however small, because otherwise we just work, work, work, and that's depressing, right? So make sure you're enjoying those moments.
Starting point is 01:07:33 And I think that's what fuels me and that's what gives me material for whatever the next thing is that I want to create. Yeah, 100%. And where can everybody learn more about you and everything that you do? Follow me on Instagram, I'm Rach Rogers, ESQ, Rogers with the G. And check out Hello7.co. You can find my podcast, my book, and our membership community, the club. I love it. Thank you so much, Rachael. This is such a great conversation. Yes, thank you.
Starting point is 01:08:03 I absolutely love to this conversation with Rachael, and I admire how she's taking the gospel of money making to a wider community while also making money herself doing it. Here are some key takeaways that I had from this discussion. First, the importance of executing on what you truly believe in. To truly succeed in flourish, you need a business that matches your personality, your passions, your curiosity, your creativity. Your passion may be worth millions, but you're not doing anything about it. You have to execute, and the only way you're going to execute is if you believe in it. Another key takeaway, diversity is valuable on multiple levels.
Starting point is 01:08:40 When there's diversity on teams, decisions are better, companies are more profitable, and they ultimately have a more positive impact. If you care about your bottom line, you should care about diversity. Rachel also talked about million dollar decisions about focusing on growing your earnings. People who have built wells didn't do that by holding on to every dollar and by conserving their time and energy. They did that by investing, taking risks, trying new things. Also, a good way to keep your goals in view, your million-dollar vision as Rachel calls it, is to imagine your dream life and to put a monthly dollar figure on that. Figuring out how much your dream life costs per month is one of the best ways to make it tangible
Starting point is 01:09:19 and attainable. Finally, make sure you're valuing yourself correctly. We tend to undervalue our skills and capabilities and to price ourselves too low as a result, especially if we're freelancers, entrepreneurs, or side hustlers, and also value your time. Make a professional assistant your first hire for yourself up to do higher level things. Thanks for listening to this episode of Young & Profiting Podcast. If you listen learned and profited from this conversation with the amazing Rachel Rogers, then please share this episode with your brother, your sister, your mother, your cousins,
Starting point is 01:09:52 your friends, your co-workers, whoever you think would find value in it. And if you did enjoy this show, and you learned something, then why not drop us a 5-star review on Apple Podcast? We have more than 4,500 reviews because we have such incredible listeners like you and we would love to get your feedback on the show. You can also find me on Instagram at YappwithHalla or LinkedIn by searching my name, it's HallaTaha. And if you wanna reach out to me,
Starting point is 01:10:17 the best way to do it is by messaging me on Instagram. That's the fastest way for me to find your message. I also wanna shout out my amazing production team. You guys are awesome. Thank you for all you do by the scenes. This is your host, Halata, signing off. you

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