Young and Profiting with Hala Taha - Replay: Hala on Real Business Connections with Ben Albert

Episode Date: March 30, 2022

If you’ve ever listened to a podcast, you likely know who Hala Taha is. Hala is a #1 podcaster, fondly referred to as “the podcasting princess.” On Hala’s podcast, Young and Profiting, she’s interviewed guests like Matthew McConaughey, Seth Godin, Gretchen Rubin, Jordan Harbinger, and more. In the first year of starting her business, Young and Profiting, Hala made $2 million in revenue, and on top of all that? Hala is a LinkedIn influencer with a following of over 150k.  But who really is this thriving entrepreneur and podcaster, and how did she do it?  In this episode of Learn, Speak, Teach on the Real Connection Network, host Ben Albert talks with Hala about her journey to #1 podcaster, why she chose podcasting as a career, how Hala prepares for episodes, the challenges of starting a podcast, tips and strategies Hala used to grow her show and her LinkedIn following, and so much more.   Topics Include:  - Who really is Hala Taha? - Why podcasting?  - Starting YAP Media Podcast Network - Podcasting as a tool for networking, lead generation, and learning  - How Hala prepares for each episode  - Why over preparation gives Hala confidence - How Hala trained her team - Challenges of starting a podcast - How Hala gained traction on podcast apps - Creative strategies Hala used to grow her show  - Resources that help people with podcasting - Hala’s advice on building a LinkedIn following - A new LinkedIn trend Hala started - Why nuance makes all the difference - Accomplishments and gender association - Rapid-fire questions  - And other topics… Ben Albert is the founder, host, and producer of the Real Business Connections podcast network. He is also the founder, owner, and CEO of Balbert Marketing, a company specializing in marketing consultation, digital services, and print advertising for growing businesses. Sponsored By: WRKOUT - Visit wrkout.com/yap to book a FREE Session with a world-class trainer and get 30% off your first TWO MONTHS with code YAP. 99designs by Vista - Head to 99designs.com/YAP to learn more and get $30 off your first design contest! Linkedin Marketing Solutions - Post your truth. Show the world the authentic, professional you. And join the conversations redefining professional on LinkedIn. ShipStation - Go to shipstation.com and use my offer code - YAP. Get a 60-day free trial. That’s 2 months FREE of no-hassle, stress-free shipping. Asian Boss Girl - Check out all 150+ of their episodes on Spotify, Apple Podcasts, or wherever you listen to your podcasts. Resources Mentioned:  YAP Episode #149: The Business of Biohacking with Dave Asprey: https://www.podchaser.com/podcasts/the-yapps-podcast-654179/episodes/149-the-business-of-biohacking-123892531  Level Up your Social Media with Hala Taha (AMA): https://www.youtube.com/watch?v=QLWO-QzFaQA  Connect with Ben: Ben’s Website: https://realbusinessconnections.com/  Ben’s LinkedIn: https://www.linkedin.com/in/balbertmarketing/ Ben’s YouTube: https://www.youtube.com/channel/UCatiqMEYvn1CO_isUcb6pAQ  Ben’s Instagram: https://www.instagram.com/realbenalbert/  Connect with Young and Profiting: YAP’s Instagram: https://www.instagram.com/youngandprofiting/     Hala’s Linkedin: https://www.linkedin.com/in/htaha/     Hala’s Instagram:https://www.instagram.com/yapwithhala/     Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/ Text Me via @SlickText: https://youngandprofiting.co/TextHala Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com slash profiting. Booba one will save you on all your eats. Savings can't be beat. Up to 10 percent of your order. Join Booba one and save $0.00 delivery fee Percentage Off Discount Subjects to Older Minimums and Participating

Source. Taxes and other fee still apply. You're listening to YAP, Young and Profiting Podcast. A place where you can listen, learn, and profit. Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into

actionable advice that you can use in your everyday life, no matter your age, profession or industry. There's no fluff on this podcast and that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors. Our subject matter ranges from enhancing productivity,

had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button because you'll love it here at Young & Profiting Podcast. Welcome back, Young & Profitors! This is Halataha and I've got a special episode for you all today. I was a recent guest on Ben Albert's podcast, Listen, Speak, Teach, on the Real Connection Network, and Ben was kind enough

to let me share this episode with you all. We had a great conversation about podcasting and how I grew YAP into the podcast and business that it is today, and we talked about how I prepare for podcasts and how podcasting can be a great tool for networking, lead generation, and education. We also discussed some of the challenges in starting a podcast

and how I was able to pivot to overcome them. If you're a regular yap listener, you know that I love actionable advice, and so we round out the episode with tips on how to grow ear-linked in following. This is a really fun episode and perfect for listeners who are looking to become entrepreneurs or who want to get into podcasting. Before we get started, I wanted to take a quick second to recognize Ben. Not only is he an awesome podcast host, but he has his own podcast network called Real Business Connections, and he's also the CEO of Balbert Marketing. He just dropped a new website, and so I encourage you to check it out.

It's called realbusinessconnections.com. That's realbusinessconnections.com and I'll stick that link in the show notes. And without further ado, enjoy my conversation with Ben Albert. Hello, what's up? How are you today? Hey, so happy to be here. Thanks for having me. I'm so excited. If you're a podcaster,

you already know who Hala is, but if you are rolling out from under your rock, we'll give the bio to She deserves a tremendous amount of credibility here. So Hala, young and profiting podcast, it's the number one trending podcast in education, 350,000 downloads a month and counting, right? Has had guest stars like Matthew McConaughey, Seth Godin, Gretchen Rubin, Jordan Harbinger. She's also the CEO of YAP Media, full service social media and podcasting marketing agency, podcast of celebrities celebrity CEOs. You did two million revenue in your first year. Yes.

That's insane. Congratulations. Thank you. And she's well known for her engaged LinkedIn following. I follow her there. Almost 150,000 followers, three million views per month on her LinkedIn. And you were on podcasting magazines. So Hala, you're the official princess queen,

rock star, brilliant overachiever in the podcasting world. And if anyone's rolling out from under that rock, now they know who Hala is. But Hala, who are you? These are your achievement, right? Well, what happens when you put the mic down? Who is Hala? That's what a good question and a great way to start.

Thank you so much for that nice intro, Ben. I really appreciate it. Who is Hala? Hala is obsessed with podcasting. My career is really taking the forefront, especially the last three, four years. I've been really career focused, but who is Ha? I'm fine. I'm really funny. I'm silly. I'm friendly. I'm bubbly. I'd love to be with my friends. Work out. I'm family oriented. Just bubbly girl, I could say that loves her

career. I love this.'re your bubbly you're fun But you're also no fluff straight to the point great interviewer You kind of strike me as the kind of person that could be successful in a whole array of professions Why podcasting Podcasting was something that I was always sort of dabbling in and some shape or form before podcasting was even a thing. So I started my career in radio as an intern at Han-97 and you know I had many shows over the years. Younger profiting is actually my fifth or sixth show and so I had a YouTube show. I had online radio shows on ttfradio.net and a list radio.net and bottom music

radio and all these different online radio shows before podcasting was really a thing Then I took a hiatus and thought I'd never get back on a mic and then started young and profiting podcast after a four-year break And so I had a lot of experience under my belt and I always even when I took a break I was working at Hylip Packard and I was a girl who was interviewing the CEO and the CMO and doing the internal podcast. It was always a thing for me for the past 10 years. I was always doing something along these lines.

So it was always a passion and then I just really leaned into it when podcasting started taking off and decided, hey, it's now or never, I'm going to miss the boat if I don't jump in. You jumped in, you're on the boat, you're steering the ship. Let me ask one more time. So why do you think you connected two podcasts, and specifically as an art forum and really an art and a science? Well, there's lots of reason.

First, first of all, I feel like I was destined to always use my voice in my career and to impact the world. So I'm a singer. I always have been my whole life. And so my younger life, teenage years, middle school, elementary school, I was all about singing, even in college. I actually took my first internship at the radio station because I was trying to push my music, not to me on the radio. I thought I was going to like get my in to get my zone on the radio by working at the station. And then I found out that I loved being on the mic. And this was another way I could use my voice to impact the world that wasn't necessarily singing and seemed like more realistic and even more impactful way to to impact the world. And so in terms of young and

profiting podcast, really my goal was to help other young professionals make their first six figures. That's why I called it young and profiting. I had kind of a slow start in my career, I would say. I was really trying to make it in radio. I almost had a show on MTV. I was hosting parties. I was like somebody who started my corporate career way later than everyone else. Like my first corporate job was like I was 27 when everybody else was like 21. But I rose up the ranks super quick and became promoted way faster than everybody because I was an intrapreneur within my company because I was, I thought so much differently because I had such different experiences. And then I wanted to teach everybody else like, hey, you could do this too. Like, like, whether you want to be an entrepreneur, whether you're in corporate, I think I can help you.

And I can interview experts who can, I can basically unpack their wisdom to help you guys become more profitable in your professional and personal lives. So that was really my goal with the podcast. Yeah, you can, you will, you are. And podcasting, it's still relatively an uncrowded channel, right? There's still a lot of room for people to come up in my wrong. Yes, I think there is still lots of room.

I think there's room anywhere as long as you're willing to be consistent, to stand out, to put in the right amount of time, the right amount of effort. I think there's a lot of people entering the podcast world who don't take the time to understand the industry and understand how you can succeed and might not put their full amount of effort it takes to succeed. But there definitely is still room if you've got that drive. Yes, yes, I love it. And you've got the drive. You have a whole network now. Let's talk a little bit about that because that's new to me. This is like

a brand. What's this network you're building, Hala? So at the start of the year, I decided to launch what's called the YAP Media Podcast Network. So for those who don't know, I have a marketing and podcast production agency like you mentioned in the intro. And with that, I had grown three other shows to about my size. So I grew three other huge shows. And then I started learning how to monetize my show. And I ended up selling out all of the shows that are in our exclusive network.

So much so that we had to put out more episodes because we needed to satisfy sponsors. And then I clicked to me that like, oh wow, like it's time for me to launch a network and start recruiting shows because I know everything about this. And honestly, if you had asked me five years ago, you know, where do you see Young and Profiting Podcast? I would have said, oh, we're going to be the biggest podcast network in the world. And I didn't even know what that meant, but I always said it. Right. And then earlier this year, like at the start of the year, it all clicked like, oh my gosh, I've been building this network this whole time

and all these experiences that I've had thus far, even creating this marketing agency and monetizing my show and learning the ropes. That was all to prepare me to know everything I needed to know to launch my own network. So 20 shows now under a young and profiting brand, and it's super exciting. I'm literally, I'm gonna make a note to subscribe right now.

Guys, go to the show notes as we do this. As I do this, go to the show notes. You'll find Younger Profiting. You need to make sure you're subscribed. It's incredible. We'll subscribe to the network. And where else do you hang out, Hala? Where should people find you? Well, I'm on LinkedIn.

So I love LinkedIn so much. And I spend a lot of time there on Instagram at Yav with Hala. I'm also on Clubhouse. So I love social audio. Still doing Clubhouse events, even though it's kind of die down, but I'm doing one in fact next Thursday.

So Clubhouse, Instagram, LinkedIn, and even Twitter, I'm on now. So awesome. And you're fun, you're fun to follow. You've got brilliant insight. And Instagram posts, this is one specifically that spoke to me. You talked about the reason to podcast. And I'm remembering here, networking, lead generation, and learning, networking, lead generation, and learning. Networking, lead generation, and learning. Let's break those down.

So if someone were to start a podcast, or maybe not, maybe they're going to start a networking group or host an event, well, tell me a little bit the networking, lead generation, and learning. Let's start with networking. What is podcast, what is podcasting done for you in that room? Oh my gosh, podcasting is such a great networking tool. So first of all, the guests that you invite on the show, they're people that you would otherwise usually not be able to talk to, but because you can scale their conversations, they're willing to take that hour with you. So I think

about it. I'm like, I had an hour and a half with Matthew McConaughey and I didn't pay a cent. Like that's crazy. Like I've been able to talk to every single one of my favorite authors, literally every single one. And it's just unbelievable that these people take the time to talk to me and it's only because I started this show. And even before I had a ton of downloads and listeners, I was able to reach out to these people and they were willing to give me a chance because they thought like, hey, I'll put my chips on this girl, you know, maybe 500 people will listen and that's good enough for me. And so having that as leverage is really powerful

no matter how big your show is. In fact, I will say that even when I was one fourth the size, it was just as easy or hard to get guests. Like it hasn't gotten that much easier as I've gotten bigger. So keep that in mind, like you don't need to be the biggest podcaster in the world to get really good guests. And that is a huge networking opportunity. The lead generation piece really flows nicely into this because

actually the guests that come on my show in my case are my perfect clients. So I do social media for CEOs, best selling authors, influencers, top podcasters, I do podcast production. And so a lot of people that come on my show, their authors that want to start a podcast, or their authors that are launching a book and they realize how good my marketing is and they want to get exposure and they've seen the other authors I work with and they just jump right on. And so I never sell on my podcast.

I just do my interview and I never even target people who I think could be my clients. I just pick people who I like and want to kind of present their material to the world. And one thing leads to another, even if it's months later, they contact me, hey, Hala, like I want to set up a call and talk about social media. Or like I saw what you did with Heather Monahan and I want to discuss it.

And sometimes after the interview, it will go right into a discovery call. This has happened so many times where they're like, college, you have 30 minutes. Like, can you just tell me what you do? Can you just show me what you do? And I go through it. And then next thing I know, they're my client and they become my mentors. And so then these guests become my clients. And then because I'm talking to them all the time, they end up becoming my

mentors. So for me, it's like this whole ecosystem that really is awesome. And honestly, I feel like I've created my dream job doing this. So that was networking lead generation and learning was the last one. So, you know, it depends on your style. Everyone's different. I do a lot of research. And so that means that I read everyone's book who comes on my show. I study the topics. I study the outside research.

I listen to all their interviews. And then that forces me to learn a new topic each week. And of course, it depends on the format of your podcast. You know, if your podcast is all about videos and you're studying that one topic and you're probably an expert already, but for me it's a different topic each week. I'll talk about sleep one week and I'll talk about podcasting the next and I'll talk about selling your business in the next episode. I have to learn all these new topics each week and that forces me having that interview deadline as somebody who loves

super-castinate and needs that pressure. It's like forces me to read that interview deadline as somebody who loves supercrastinate and needs that like pressure. It's like forces me to like read a book a week and like really understand a new topic. Let's hold that thought and take a quick break with our sponsors. Young and profitors, do you have a brilliant business idea but you don't know how to move forward with it? Going into debt for a four year degree isn't the only path to success. Instead, learn everything you need to know about running a business for free by listening to the Millionaire University podcast. The Millionaire University podcast is a show that's changing the game for

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Thank you. I love it. And your spot on and the reason I want to bring that up is I couldn't agree more. I couldn't disagree with the single thing you said. Two mentors of mine, Brian Bogart of No Limits you and Stu Heineck of how to get a meeting with anyone. These two gentlemen, they're speaking at my first ever summit, real business connections summit.

We're raising money for Aos Heimers and I'll be honest, I'm falling forward. I've never put on an event like this. The only reason I have the opportunity to even ask them to grace the stage was through podcasting. And like you said, Matthew McConaughey, it's got to be pretty expensive for a consultation call, but you got to spend half hour to an hour with them, right? An hour and a half, yeah. An hour and a half, oh my gosh. No, yeah, it's so, so true.

So podcasting is incredible. And then the other flip side of networking, just to add to it, is once you have a common interest that a lot of people are interested in, you can make friends really easily, like so many of my best friends are other podcasters. And I feel like I've made these amazing relationships with people I have so much in common with

because we all have this hobby in common. And that's the glue that can stick your group together. And so one of the things that I did as a new podcaster is I went on LinkedIn. And I found every single up-and-coming podcaster, anybody who is making any little bit of noise. And this was like a year and a half ago. And I said, hey, like, join my WhatsApp group.

Let's do a monthly mastermind call. Let's get to know each other. Let's support each other's links. Let's go on each other's shows. Let's grow together. Let's do a monthly mastermind call. Let's get to know each other. Let's support each other's links. Let's go on each other's shows. Let's grow together. Let's do review swaps. And now some of those people are my best friends. I've met them in real life and we go to conferences together.

And it's just an amazing way to meet new people. It really is. It's, wow, Hala, it's amazing because I'm going to do a cartoon of you. We do a cartoon of each guest. When I started listening to your podcast, I'm like, this woman's like my sister from a whole new world because everything I started to do, I'll be honest. I was kind of copying Jordan Harbinger and everything I started to do, there were so much alignments with what you did.

And then I started listening to you and then I heard that you were mentoring with Jordan. And I'm like, aren't this world really small? Like I'm meeting my best friends every single day. This is so cool. Um, let's talk about, I'm side stepping, but let's talk about the preparation. Because you said, you know, reading a book a week, I remember like you put like 10 to 20 hours of research into every episode. Is that, was that a back in the day thing?

Is that still the thing? Yeah, so I don't know how time to do that anymore. Yeah. So like, we didn't mention it in this episode yet. So when I first started the podcast, the first three years, or so the podcast is about four years old. So I'd say the first two and a half years, it's a crazy how fast time flies. The first two and a half years, I was working in corporate. So I had a job at HP,

I had a job at Disney. And I was still like a very fast growing podcaster. Like I had like a big show already and like was interviewing big guests guests. I would do my interviews at lunchtime in phone booths. Or, I live right by my apartment and I drive home super quickly to do my interview and come back. And honestly, at that point, all I had was the podcast as my little passion. I had a very small team of interns and volunteers. By episode eight, I had like 10 volunteers. So I always had a team pretty much. But it was still a small team and 90% of the work fell

on my shoulders. So I studied my butt off because I knew that was the only way I was going to like stand out is if I was the best. And if I had the best questions and if the guests who came on my show were like, hey, like you might not be the biggest podcaster, but you were one of the best interviews I ever had. And all these huge guests would say that. And then they would go tell their friends and introduce me to their friends. And it kind of helped like elevate me. So I really focused on prepping. And yeah,

I would just spend more than 20 hours a week. I would spend any downtime. I'd be in the gym listening to interviews. I'd be, you know, anytime I'm cleaning, I'm listening to interviews and studying. I would be, you know, reading their book to your point. I would be looking at their book reviews. This is another good hack. Like what is the good reviews? What are the bad reviews? What's the controversy? And I would prepare a lot. And to me, that's my method. But I know that there's so many successful podcasters that don't do that at all. So it really just depends on what works for you. Now I have a team and we have processes and it's like, I get a research doc and then I spend like

three or four hours and I block out the four hours before a show. I read what my team wrote. I'm skimming through the book. Every guest that comes on my show, I ask for a PDF of the book and that way I can copy and paste whatever I need. It's really annoying to use kindles and stuff like that. So that's another hack, asking for a PDF of the book. And then I just kind of like add in my two cents and now I've done so many interviews and some of the topics are kind of overlapping

where I've done like five sleep episodes or like 20 human behavior episodes. So it's like, I know some stuff. So then I, you know, I make it my own and then I just get ready and go for it. Well, let's talk about that balance with preparation because my style is conversational. I actually prepared more for this podcast than most of them

because I heard on your show that you put to 10 to 20 hours and I'm like, at a respect for Hala, I need to put in my time today because that's what she would want. But generally, I'm raw and conversational because this is the issue I struggle with and I'm wondering if you've ever ran into this. If you prepare questions or you have quotes or different things you want to touch on ready to go, sometimes I feel like I fall out of the present. I stop listening and I'm trying to kind of figure out my next Q for a question. I'm trying to lead the conversation, but really the learnings and the listening and the

questioning comes from listening for me most of the time. Have you ever felt that way where you have questions prepared and you feel like you're falling out of the moment? How do you get back to the moment? What's your experience with that? So, the only time I feel like that is if I actually didn't prepare enough. Interesting. Okay. If I like rushed it and I only had like an hour, then I feel like I'm glued to my notes because I feel like I'm not confident enough, I didn't

study enough, like I don't know enough. And then I feel glued to my notes and that's when I feel like stuck, like I can't have a conversation and pay attention. It's because I'm so worried that I didn't study enough, right? So part of the research for me and everyone's different is it gives me the confidence. And then I start to know their story and material that no matter what, which way they turn, I don't need to go through my questions and order. I almost never do.

But they end up telling what I wanted them to say most of the time. So it's like, I'll prepare five questions. I'll ask them a question, knowing that like, okay, if they don't lead into this, I want to lead them to this. If they don't lead into this, I want to lead them to this. They don't lead to this. I want to lead them to this. They might hit on three out of the five things that I wanted to lead them to. Then I just go to the fourth and the fifth and lead them down that path because they already got the information out to my listeners. So I don't stick to it like it's the Bible, you know what I mean? But it's that information

that that really prepares me to have the best conversation and to make sure that like any like really powerful gems learning stories I pull out and we have the most impactful interview for my listeners. So I feel like it makes all the difference. I honestly, I've tried to wing interviews before and like I said, I feel more glued to my notes when I don't study enough.

And I rather just really know the material and then have the notes be there as sort of like a guide or a refresher, a confidence booster and just like have a natural interview. So. Keep it natural because you're prepared, it makes all the difference, all the impact. And I'm wondering, so where did you learn this from?

Because one thing I fail at a lot is I'll learn, learn, learn, but I won't do it efficiently. And then there's quicker ways to learn how to do things. Do you have a mentor or coach that's kind of brought you through how to hone these systems and really speed up your research time? No. It's all I know I wish.

I did it all on my own and it was all through iteration and really what really made it be like more of a process is because we started selling it. So I had an intern team when I first started. Episode two, I had my first intern. Now he's my business partner. He has equity in the company. But I episode eight, I had 10 volunteers in a Slack channel and I always had to teach people how to help me, right?

So whether it was giving them a template for a video or teaching them how to do graphics or write social media or do social engagement, whatever it was, I always had to create like SOPs for my intern team, my volunteer team. Once we had clients, it's like we even had to step it up another notch. It was no longer good enough to have like, you know, a basic template or do it differently every time. And so we started to standardize things, took the best of everything that we did and create materials that we could then scale and sell to our clients. So our clients get research docs, I get research docs. And now my team just treats me like a client in a way. So I get, you know, I have to pay for it, thankfully, and I get all my research

and get all my prep for my shows and then Like I said, I always put in my two cents and and and learn it because that's what gives me the confidence to do well in my interview Yeah, I appreciate your confidence to learn it and have the grip because it sounds like it wasn't Simple easy. There's no three actionable tips and tricks that we could do today. It takes work Have you ever felt like throwing in the towel dropping the mic and just walking out? The ever of a bad day. You seem like you're always on hallowa well In the beginning it was it was slow growth and like that's the

Learning here for everybody tuning in when you first starting, unless you've got a huge budget, unless you're a celebrity, unless you got really lucky with an amazing podcast name that has the best SEO. And you're just like, you know what I mean? It's like luck. It's like, you could get lucky. I'm not saying it's impossible.

You could get lucky and blow up in your first six months. My journey was two years of like just consistency relentless effort, shooting my shot, being creative, reaching out to the podcast players, growing my LinkedIn following, promoting the heck of the podcast, making sure my marketing was so on point, getting a team to help me push out the message and help me even scale even faster. And then by year two is when it went crazy. It's like my chart was flat, and then it was a

shockistic growth. And that's when everything really turned on. And from that moment, like, no, I like really haven't had any bad days, but like before that, it really was. Like I would look at my podcast chart and be like, man, am I ever gonna get to 10,000 downloads in episode? Am I ever going to get to, and I couldn't even imagine, you know, I couldn't even imagine

and then now I'm getting like 50,000 downloads in episode and more, you know what I mean? And it's just so crazy how quickly things can change and they do accelerate really fast. So it's all about being consistent and then getting that momentum. And you know, it's, and the reason why I didn't give up is because I wasn't doing it for any other reason other than what you talked about before, learning, networking, the lead generation thing kind of happened by accident, you know, but like, happy accident. You know, happy accident. But like, I didn't start the show like when you said, why did you start podcasting? I didn't say, oh, I was starting a business model.

Like, no, I wanted to help people. And so my team worked for free because they wanted to help people. And we all had this common mission. And it was just a really pure mission. And my listeners felt that. And we're really drawn to the show and would spread it by word of mouth. And so I think because I had pure intentions

and it really wasn't about making money, it just fell into that because I think we're good at our jobs. But yeah, it was just a passion project. And I think when it's a passion project, it's really easy to keep going. Passion project, pure intention, great team. And you talked a little bit about your story to get here. It's not like you

started a podcast one day and then had 10,000 listens. I mean, I remember when I hit 10,000, just 10,000, I was so excited to hit that 10 number. But it's not like you just started your business and did two million in revenue. You had a long story that prepared you with general skill sets, like you're good at lots of things and you bring it all together, and then boom, you're ready for the task. Do you think that if you were feeling right now,

you'd still keep podcasting? Four years later, I think there's always, that you have to always do that analysis. Does it make sense to keep going or quit? Like I've quit plenty of times. And I'm really thankful I quit some things in my life. Quitting is part of learning and growing. And so if it was four years later

and I wasn't making any progress, I don't know if I would keep going. You know, I think you need to weigh your options because there's so much opportunity in the world. And if something's not working at all, then you need to kind of be honest with yourself and not waste your time or you need to pivot and change. So I have a great story about how I pivoted and changed. So when I first started my podcast two four years ago, I was growing on LinkedIn and I was this big influence around LinkedIn around the time I had like 60,000 followers and I was then which at the time was like a big deal and I was growing my influence and

Everybody thought I was a way bigger podcaster than I was because I was just a very visible podcaster on that platform But when I looked at my download numbers It was like I was nowhere near monetization like I was getting like 400 downloads in episode like it was just nothing, and I was like, what is going on? Like nobody is listening to me on Apple. I also did this like bad promo, like thinking that I could get like on the top of the Apple ranking and like it screwed up on my Apple SEO, and then I wasn't like searchable. And so I was like, man, like I really screwed this up. Like I'm not getting any traction on Apple. Where else can I go? And so I was like, man, like, I really screwed this up. Like, I'm not getting any traction on Apple.

Where else can I go? And so this is the key. This is why I was saying like a lot of people don't like they enter the podcasting industry. And then they don't do the due diligence to like understand the landscape. So that was my trigger to be like, let me learn more about the industry. So then I uncovered that there's 70 apps out there. Aside from Apple and Spotify that promote podcasts that people can listen that your RSS feed feeds into. First of all, I made sure I was distributed to all those platforms because I stopped only focusing on Apple. For two years, all I cared about was Apple, and it's a dead end because all those people

that dominate Apple started their show 10 years ago. I was already way late to the game for Apple. It was like an impossible battle. Even to this day, I'm gonna... In a holla. I have a Google phone. Exactly. Like, like, not everybody even uses iPhone. And so I would always point to my Apple link, even though I have a global network, especially on LinkedIn. And most of those people, you know, outside of the US, don't have iPhones, right? And so I was always promoting the Apple link

and then I decided to switch gears. And I was like, you know what, I've got this following I can leverage on LinkedIn. Why don't I reach out to the different apps? And so I reached out to CastBox and they had like some whole big thing, we want Twitter influencers. And I was like, hey, I'm not a Twitter influencer,

but I'm on LinkedIn. I'll promote your show in exchange for you featuring me in your app. They did that for like a year. They featured me in their app, you know, and now I have 200,000 subscribers on Casbux alone, right? And so, so I grew on Casbux that way. I did the same thing with podcast republic and my hosting provider, right? Then I reached out to every single one of the like things that I use Riverside.fm sponsored me, Audrey sponsored me, good pod sponsored me.

All these people who are in the podcasting world, I was like, hey, I'll promote you on my LinkedIn if you promote me on your page. I'll promote you on my LinkedIn if you promote me on your app. And I just played that game. And then all of a sudden, everything just blew up. And it was because I was like, let me think about what I can leverage, what I'm doing well, and use that as a way to pivot and help my podcast grow.

And now everything is just happening so quickly because I uncovered how the industry works. And I found out that you can do media buying for your podcast. And I started teaming up with Jordan Harbinger and being like, hey, me and Jordan will promote your stuff if you feature us on your app. And we just started playing like creative strategies so that we could grow a show. So that's a great lesson in being like having your eyes wide open.

So you can actually see what's going on and not just doing the same thing over and over again and expecting different results. Eyes wide open, check your blind spots. I love this. Wow, do you have any resources? Obviously, your podcasts is a resource in itself. Listen to the show. There really isn't a quick way to success. You need to be learning.

But do you have any resources that can help people on this kind of stuff? On podcasting. So I do a lot of ask me anything. So if you guys go on my podcast, you can find, like, ask me anything episodes where I talk a lot about podcasting. I talk a lot about podcasting

in my guest interviews like this. And I'm going to be launching a course very soon. So later this year, I'm gonna be launching a course where anybody can basically launch a podcast in a week with me. And we come up with your brand story. I'll help you with marketing tactics and content and templates and things like that. And so we are working on that right now.

We'll be right back after a quick break from our sponsors. You hear that sound, young and profitors? You should know that sound by now, but in case you don't, that's the sound of another sale on Shopify. Shopify is a commerce platform that's revolutionizing millions of businesses worldwide. Whether you sell edgy t-shirts or offer an educational course like me, Shopify simplifies selling online and in person so you can focus on successfully growing your business.

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now she's ready to share her knowledge and experience with you on the Kelly Roach show. Kelly is an inspirational entrepreneur, and I highly respect her. She's been a guest on YAP. She was a former social client. She's a podcast client. And I remember when she came on young and profiting and she talked about her conviction marketing framework. It was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done, all Kelly has built. In the corporate world, Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in nine to five.

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As you may know, I've been a full-time entrepreneur for three years now. Yap media blew up so fast, it was really hard to keep everything under control, but things have settled a bit, and I'm really focused on revamping and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate. And I recently had best-selling author Kim Scott on the show. And after previewing her content in our conversation, I just knew I had to take her class on masterclass, tackle the hard conversations with radical candor to really absorb all she has to offer. And now I'm using her radical candor method every day, with my team to give in solicit feedback, to cultivate a more inclusive culture, and to empower them with my honesty.

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because that sounds like a hell of a lot of fun. And you mentioned how you had this LinkedIn following and you're like, how do I utilize this cloud? How do I utilize what I've built here? How did you build that LinkedIn following and you're like, how do I utilize this cloud? How do I utilize what I've built here? How did you build that LinkedIn following? I've been on LinkedIn for just over a year and have quickly built like a local fan base in a great community, but I'm not at 500,000,

I'm not 100,000. Where did you start? Where should people start when they're building that LinkedIn community? Yeah, that's a great question. So, a big part of his consistency. So, I posted every single day, and I never made an excuse, and I made it a part of my routine. So, when I was working in corporate, I used to have to take the train. I used to work at Disney Streaming Services for a while. Okay. I would take the train every morning and every way back, and it was like a 45 minute ride.

So my way there was my post of the day. My way back was tending to my community, responding to comments and DMs and just engaging on stuff. And that was my job on the train. And I only had one job on the train. I could sleep for the rest of the time, but I had to do my post and get it out the door. And so that enabled me to make sure that I never had any excuses like if I had a busy day at work or whatever

Like that was my time to tend to my community because it's not just gonna fall on your lap So be consistent every day and post the second thing I did that was really great was that I wasn't scared to be different At the time like people didn't post a lot of pictures on LinkedIn. I had these, like, really bright colorful comic book audiograms back in the day. Yes. Because I didn't have video for my podcast. Like, video podcasting is, like, sort of a new thing, like, from two years ago.

So about four years ago, I was doing audio only, so I came up with these cool comic book audiograms. Nobody else was doing it, so I was doing audio only. So I came up with these cool comic book audiograms. Nobody else was doing it. So I took out that way. I purposely picked really bright colors. If you guys are watching this on video, I've got neon colors behind me. And those aren't my favorite colors,

but it was what performed. And I looked at the data. And my original branding was pretty muted. It was black and just green and not as bright. And so once I started using brighter colors, it started getting better traction. So I just leaned into that. So I really looked at the data and what was working.

The other thing is I learned the algorithm. Again, it's about knowing what you're doing, not just dabbling in something, but like really diving in and like really, really understanding it. And I focused on it. I wasn't on Instagram, I wasn't on Twitter, I wasn't on YouTube. I focused on LinkedIn.

And I learned everything about LinkedIn and really started to understand the algorithm. So for example, you can't post links in the caption. LinkedIn wants you to stay on their platform. They don't want you to go to an external platform. They want you to stay and spend time on LinkedIn. So I put all my link in the comments once I realize that, right? If you tag someone, if they're famous, like I get a lot of these celebrities on my podcast,

if they're not on LinkedIn, I don't tag them because LinkedIn will mark that as spam because they didn't engage. So it's like, just these little hacks, it's the way that you write on LinkedIn. People don't like chunky paragraphs or watching on mobile. You gotta just do line by line, broetry style. That's what it's called, broetry. And so I always do that.

If you look at my posts, they're short and sweet. And you gotta have a CTA, you gotta have a hook. The first two lines are super important. The asset that you post is super important and paying attention to the trends. It's like polls, like at one point, sliders were really hot, right? You post a PDF slider, it goes viral,

no matter how crafty it is, right? Then it's same thing happened with polls, like you put up a poll, it goes crazy, you know? And it's like paying attention to how things change and sometimes videos do better and pictures do better. So paying attention to that and starting your own trends. I started a lot of trends on LinkedIn right now that people are copying and I love starting trends.

So, I'll and I'll paying attention to the algorithm, being consistent, knowing how to write well and picking engaging graphics that stop the scroll. As long as you can stop the scroll, you're always going to win, but you're so right. Like polls were hot and now they're being suppressed. Like you can't just do one strategy and it landed on the wall once and then do that the rest of your career. It sounds like you're always reinventing to the point that you said you're creating your own trends. What's a trend you've created? So I experiment. There's a couple really good ones. And these are like gems right now, because not a lot of people know about them.

So one on LinkedIn is to post up a picture with no caption, right? So on LinkedIn, the highest engagement, and this is just, this is not like LinkedIn put it out there. This is based on all my, I run a lot of influencers on LinkedIn and I've done a lot of data and studying on LinkedIn and they've done a lot of data and studying on LinkedIn. So the highest, how do I explain this? Like, the most prized engagement interaction on LinkedIn is a share with a caption.

So somebody shares your post and writes a caption. That is counted, like, weighted the most in terms of what goes viral, right? Somebody shares your post with the caption. That means they cared about it enough to share it to their own page and then write something on top of that. Right? So that is the most thing that makes you go viral, right?

On LinkedIn. So I thought, well, what about if I didn't write a caption and I put up a picture that was the biggest picture that fits on LinkedIn, a 4x5, right? And with just like a tweet, and a very motivation, something that's already gone viral that I already know people love this tweet, or it's just something that makes you think and, you know, whatever it is, something that's going to be shareable and motivational and inspirational, and is not telling too much where people don't have room to add their two cents. So something that's going to inspire somebody to write about something. So like, I'm, you know, I'm thankful for everyone who's told me no, right? And then people will go, like, share it and write their own story. Because it's like, I didn't write a story for them to

think about. They get to think about their own story and share it. And so I did that and it's, goes massively viral every time we do it. So we did it for our clients, goes massively viral. Now other people are doing it because they're realizing that these things work, a graphic with no caption. So it's like kind of thinking about these little things that make all the difference and just leaning into it. And honestly, it's just, it's just reps, right? All of this is just reps, reps, reps.

So that's how you learn. It's doing it and's just reps, right? All of this is just reps, reps, reps. That's how you learn. It's doing it and then seeing what works. Get the reps in, do the work. I, I totally, if you wanna start trends, I will totally copy you because what I do is, I look and I see what's working and then I replicate it. And if it's not working for me, I pivot.

I think it was really interesting how you mentioned that the color scheme behind you and guys Show notes if you're listening to the audio. You've got to see the video at least for like 45 seconds. You can see how this set up. It's gorgeous. It's creative. But you even mentioned like the colors. These aren't my favorite colors, but it worked. Like you were humble enough to be like, okay, this doesn't have to be so holla that it's my favorite color scheme. This needs to be something that's gonna be bright and fun and interesting because if I'm bright

and fun and interesting, I can reach more people and help more people. So was that humbling or hard for you to be like, I don't like these colors that much, but I'm gonna do it anyways, or were you like, it's worth, it's worth the effort, you know? Yeah, it's exactly what you said. I just felt like, hey, I want to make the biggest impact. What's my end goal? Is it to have the best colors in the world?

No, it's to have the most listeners in the world. And so I just leaned into what's working. And even now like in my background, a brand new studio, my mirror list painted the words young and profiting in pink. And actually our main color is green. So at first I was like, I don't know, like, what if my male listeners get turned off and like you always need this balance of satisfying your audience. Everything that we do is for the audience, even the colors that I pick. So I never want to turn off my male listeners because we have a lot of them that I always

try to stray away from, like, pink is usually the accent color. So all these little nuances, I think, all make the difference. They do all make the difference. And I'm not straight away, honestly, if you don't like pink, that I'll listen to your podcast because it's a good podcast, holla. That's what's most important. But it's true, though, that if someone does have a negative representation, they might not listen and you might not be

able to help them. Yeah, exactly. And I just feel like I want to make sure I impact the most people. So you need to be as broad as possible in terms of your branding so that you do resonate with who you're trying to target. I'm trying to target both male and females who are younger and most of those people are going to stop and look at bright bright colorful,

friendly, inviting-looking things. Stop the scroll, right? So there's one thing I want to bring up from my research today and this will come out six weeks from when we recorded, but just today you posted a post and it was a photo and it said female founder, But then the word, you know, female was crossed off. And obviously you're the princess of podcasting. You love that you're a female founder, but why was it crossed off in this post? What was the meaning of that there?

Just because I feel like your accomplishments shouldn't be tied to your gender, oh yes. Like I get a lot of people who are like, you're gonna be the number one female podcaster. And I'm like, thanks, but like, why does it have to be the number one female podcaster, right? So sometimes just having that gender association all the time can feel like debilitating.

But in general, to your point, like I love my femininity. Like I wouldn't change it for the world, but I would love to be just seen for my accomplishments and not the fact that I'm a woman or not a woman or a man or not a man. I'm just a person who is crushing it and podcasting regardless of my gender. Yes, you are a rock star.

Thanks. You're a rock star. Let's do rapid fire hollah. This is where we wrap up with short, sweet, either or fill in the blank questions. It's like it's like family few that it's it's rapid fire. But ultimately it's like whose line is it anyway that the points don't matter. They're completely subjective to you. You can skip you can just say whatever the heck you want and we'll get started with coffee or tea.

Coffee I love coffee bulletproof Dave asked for you came on my show. Love it. Love it. I'll put that in the show notes. Dave asked for you on Halataha shows, young and profiting. Yeah, I love proof coffee. It's so good. Beer wine. Wine. Reesling. Ooh, reesling. Do you have a favorite sport? Favorite sport. I don't know if this counts as a sport, but I'm obsessed with bounce trampoline workouts. Those mini trampolines, and you can do like cardio kickboxing on them and dancing, and it's so much fun. So I do that almost every day. Count it. That kicks my ass. That is definitely a sport. What podcasts are you listening to right now?

What podcasts are you listening to right now? Honestly, I don't have any time to listen to any podcasts unless I'm studying. So a lot of the guests that come on my show go on G Shetty show and Dr. Harbinger and Lewis House. So I end up listening to those three. What is the number one thing getting you out of bed in the morning? What are you excited about today? I get so excited about booking new sponsorships for the podcast in my network. It's like so exciting and I always get exciting. I always get excited about the platforms that are just taking off. So for example, I'll get like two

comments on YouTube and it will like get me so psyched even though I got like a thousand comments on my LinkedIn post like I'll be obsessed with the YouTube. We'll do one more odd one. I've never asked this before so give me a second here I'm thinking about it So if I was one of Holla's best friends in Elementary or middle school So I was one of Holla's best friends and I started my own podcast What would one of your best friends from like when you were a child?

Well, they ask you that you've been on so many podcasts from like when you were a child, well, they ask you that you've been on so many podcasts. What's a question that only a best friend from childhood would know to ask you something you're vulnerable enough to share? It doesn't have to be something overly weird. Well, what they ask you, and then I'm curious as to how you would answer the question they would ask. Knowing my best friends, they always tease me about this and be like, well, how do you really pronounce your name? Because my name is actually not Hala in Arabic. It's

Hala. But everybody calls me Hala now that I'm kind of have a podcast and everything like that because it's spelled like that. So I think my friends in middle school and elementary school would be like, tell us your real name. I love it. Hala, thank you for gracing us. I know your time is valuable. I gained so much value. I know every single one of my listeners did as well. If you weren't taking notes, I recommend you rewind, listen to the whole thing, take notes. If you didn't take a screenshot, take a screenshot of the show, tag Hala, where should people hang out with you? Where should people keep in touch with you, Hala? Yeah, first of all, I would love it if everybody went and subscribed to Young and

Profiting Podcast. We are number one self-improvement podcasts across all apps. Like you said, interviewed Matt McConaughey, Seth Goed in Robert Green, you name it. Anybody who's like, somebody who talks about influence, negotiation, entrepreneurship, side hustles, we talk all about how you can level up your life and become more young and profiting. So I highly recommend you go check out my show that would be my number one ask.

And if you want to chop it up with me, you can find me on Instagram at Yafatala or LinkedIn, you can search for my name, it's Hala Tah. Hala Tah, it's been a pleasure. Oh my God, you're amazing. Thank you. Thank you god, you're amazing. Thank you. Thank you for spending time with all of us.

I really appreciate it. Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions on the Happier with Gretchen Rubin, the number one best-selling author of the Happiness Project. And every week we share ideas and practical solutions on the Happier with Gretchen Rubin Podcast. My co-host and happiness guinea pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture,

and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time energy or money, suggestions such as follow the one-minute rule. Choose a one-word theme for the year or design your summer. We also feature segments like know yourself better

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