Young and Profiting with Hala Taha - Scott Trench: How to Fast-Track Financial Freedom and Early Retirement | Finance | E367

Episode Date: September 8, 2025

Scott Trench once felt limited in a corporate job, questioning whether financial freedom before retirement was even possible. Afraid of wasting decades climbing the corporate ladder for incremental ra...ises at the cost of his freedom, he embraced frugality, disciplined saving, and smart investing. By the age of 27, he had achieved financial independence. In this episode, Scott shares his Financial Independence, Retire Early (FIRE) journey and actionable strategies for building wealth early, empowering you to reach financial freedom long before retirement. In this episode, Hala and Scott will discuss: (00:00) Introduction (02:23) From Early Career to BiggerPockets CEO (08:47) Scrappy Lessons and Startup Growth Hacks (13:51) Scaling BiggerPockets: Strategy and Growth (19:18) How BiggerPockets Makes Money (26:42) Stepping Down as CEO to Become a Full-Time Creator (30:14) The FIRE Movement and Its Evolving Models (39:47) Frugal Living, Wealth Building, and Saving Hacks (45:51) Smart Real Estate Strategies for Beginners (57:59) Different Paths to Financial Independence Scott Trench is a real estate investor and former CEO of BiggerPockets, the world’s largest community for real estate investors. He co-hosts the BiggerPockets Money podcast, sharing insights on personal finance and wealth building. Scott is the bestselling author of Set for Life and a leading voice in the FIRE (Financial Independence, Retire Early) movement, promoting strategies for financial planning, investment, and early retirement. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family’s future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Scott’s Book, Set For Life: bit.ly/SetforLife  Scott’s Instagram: instagram.com/scott_trench  Scott’s Podcast, BiggerPockets Money: bit.ly/BPMP-apple  Scott’s YouTube, BiggerPockets Money: bit.ly/BPM-YouTube  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Stock Market, Scalability, Risk Management, Business Coaching, Finance Podcast.

Transcript
Discussion (0)
Starting point is 00:00:00 Today's episode is sponsored in part by Indeed Shopify, Mercury, Open Phone, Delete Me, and Skims. attract interview and hire all in one place with Indeed. Get a $75-sponsored job credit to boost your job's visibility at Indeed.com slash profiting. Shopify is the global commerce platform that helps you grow your business. Start your $1 per month trial period at Shopify.com slash profiting. Mercury streamlines your banking and finances all in one place. Learn more at mercury.com Openphone is the number one business phone system. Get 20% off your first six months at openphone.com slash profiting. Delete me makes it quick, easy, and safe to remove your personal data online. Get 20% off, delete me consumer plans at join deleteme.com slash profiting.
Starting point is 00:00:47 Skims is a solution-oriented brand creating the next generation of underwear, clothing, and shapewear. Shop the skims fits everybody collection at skims.com. As always, you can find all of our incredible deals in the show notes, at young and profiting.com slash deals. People hate their jobs a lot of times in this country, and that's a powerful motivation to get started on the journey to financial independence. Scott Trench, real estate investor,
Starting point is 00:01:13 bestselling author of Set for Life, and the former CEO of Bigger Pockets, Scott built a multi-million dollar portfolio and achieved financial independence by the time he was 27, all through frugality, house hacking, and smart investing. Frugality is extremely powerful, even if it sounds unappealing at first, it both increases the amount of capital you can accumulate in your personal portfolio, and it reduces the amount of wealth that your portfolio needs to generate for you to live off of.
Starting point is 00:01:44 Seven years into being the CEO, you decided to step down. Now you're like a full-time creator, what was really happening there, and why did you decide to do that? I had set out to achieve fire, to retire early and enjoy my life, and I had done well past that point. I want to practice what I preach a little bit. For people who want to start a fire lifestyle, what are some key savings hacks? The best answer to that, I think, is 10. Yap Gang, are you grinding at your 9-to-5 wondering if financial freedom is even possible before we're, retirement age? Well, my guest today is living proof that it is, and he cracked the code
Starting point is 00:02:31 before hitting 30. I'm talking about Scott Trench, real estate investor, best-selling author of Set for Life, and the former CEO of Bigger Pockets, which is the world's largest community for real estate investors. Scott built a multi-million dollar portfolio and achieved financial independence by the time he was 27, all through extreme frugality, house hacking, and smart investing. In this episode, we'll explore Scott's journey from corporate analysts to CEO, why he stepped down to focus on financial education, and how Scott is reshaping the fire financial independence early retirement movement, and also how you can start building wealth, no matter your starting point. If you're new to the show, don't forget to hit that follow button,
Starting point is 00:03:12 and you guys are going to love this episode because it's going to completely reimagine your view on financial independence. Scott, welcome to Young and Profiting Podcast. Thanks so much. I'm super excited to be here. Yeah, likewise. You are an expert on finance, on real estate, and I found out that you actually didn't found bigger pockets. When you were first coming on, I was like, oh, my gosh, he founded bigger pockets. And then I found out that, no, you were just CEO for seven years, and you actually were
Starting point is 00:03:42 their third employee. And it all started when you decided to take a big risk. You were in corporate, in finance, and you weren't really happy in your job, and you decided to take a risk on this startup that wasn't the big, bigger pockets brand that we know today. So talk to us about why you decided to take such a risky leap when you had everything going for you. You had a cushy job. You were in finance and you could have just stayed in corporate where it was safe. Sure. So you go back into 2013 and I'm making $48,000 per year with an entry level finance job, which is good for a kid just out of college at that point. When you talk about risk,
Starting point is 00:04:20 the clarity of my career progression had I stayed in this corporate job was a much bigger risk to me than taking a chance on something, right? If I were to stay there, I would have gone from financial analyst one to financial analyst two, to finance manager to senior finance manager to finance director, senior finance director, you got the picture there. And in 20 years, I would have been, if things had gone really well, CFO of a large public corporation, and most people don't ever even get there. And to me, that was just not fast enough for my ambition and perhaps the yearn for freedom that I had. And so I began studying, like, what do I really want here?
Starting point is 00:04:56 Well, I want time freedom. I want the ability to direct exactly how I spend every hour, every waking hour of my day. And the fire movement became very attractive to me at that point in time. So I actually stumbled across two resources that guided me my thinking back in 2013 on my journey. One was called Mr. Money Mustache, funny named financial blogger who had a really big impact on me, who retired in his very early 30s, and then bigger pockets. And I was going to combine
Starting point is 00:05:25 these two schools of thought, or that was my plan, that's what I did. As I was frugal my way to financial freedom, frugality is extremely powerful, even if it sounds unappealing at first, as a financial lever, because it both increases the amount of capital you can accumulate in your personal portfolio, and it reduces the amount of wealth that your portfolio needs to generate for you to live off of. My plan wasn't necessarily to be frugal forever, but it was to start with frugality to get the compounding approach working. We can talk about that later if that's interesting. The real estate component was the other path to this.
Starting point is 00:05:58 I just thought real estate offered a chance for better returns and more stable long-term returns than other areas to invest, which can support time freedom, right? The cash flow from a pay-off rental property, for example, is a very reliable relative stream of income compared to other investments, very inflation-adjusted. So I decided I was going to house-hack by move into rental properties one-by-one, and be really frugal to save up for those to get the snowball rolling.
Starting point is 00:06:23 So you basically were a fan of Bigger Pockets, is what I'm hearing, before you actually got your first job there. You was third employee, director of operations, and then you rose up the ranks as CEO. Since you were so ambitious, did you ever feel like you were building somebody else's dream during these years at Bigger Pockets? It's funny with this ambition thing because, yeah, sure. if you go and start your own business,
Starting point is 00:06:51 you can always do better than even joining as an early employee. But Bigger Pockets when I joined, I was a fan of it. I already had the playbook. I knew that if I followed this, maybe I wouldn't be a multi, multi-millionaire, but I'd be really well off in five, seven, ten years.
Starting point is 00:07:05 It was so obvious to me how special the company was and what Bigger Pockets was doing for me and likely for other people. I didn't even really put an analysis to it. It was like, obviously I want to be a part of this company, mission of what's going on over here. And so I just threw myself into it when I joined in 2014
Starting point is 00:07:25 and by 2017 I ended up leading the company as the founder stepped back. I'm asking you all these questions because I'm starting to feel like entrepreneurship doesn't necessarily mean that you have to found a company. I feel like with the creator economy and more creators, the lines are blurring in terms of what it really means to be an entrepreneur. So for example, when I hear your story about being employee number three, becoming CEO, scaling the company. I think of you as an entrepreneur in the context of bigger pockets. I'm sure you're an entrepreneur probably in other ways. But I actually feel like you're an entrepreneur. Would you agree? I consider myself an entrepreneur at this point for sure.
Starting point is 00:08:03 I kind of have a different path around it. Right. I didn't found a company. But I have other advantages too, right? Where being in a private equity-backed business, I had two very powerful mentors, right? First was the founder, Josh, who I learned directly from for three years. years. He taught me the concepts of growth hacking of how to be scrappy, how to build up things. Another great mentor was a man named Mike Zawalski, who was the chairman of the board, very traditional private equity operating partner. And that's a very powerful playbook, right? There's another set of systems that one needs to scale a business, which include the ability to hire and fire, to actually manage, to actually deliver quality performance reviews, to put together a real
Starting point is 00:08:45 strategy, what is a strategy, what does that look like, what does a real annual operating plan look like? These are things that don't make sense for a very small business with a handful of employees most of the time. It provides a great deal of inflexibility and can actually constrain growth, but they're absolutely essential to go from a startup or a small business to something with significant revenue and significant market capitalization over time. So those gave me a really unique toolkit that I think the true entrepreneurs who found companies and retain 100% control will actually struggle to develop in some ways in a privileged way because you can only get some of those lessons if you have a true boss with positional power over you. And of course,
Starting point is 00:09:26 I continue to learn these lessons with our next partners at the Chernin Group with folks like Marine Sullivan. And so getting those playbooks was very powerful. I feel like I got a pretty cool playbook here of both the lessons from a classic founder and the traditional corporate private equity playbook that I can merge and be fun to see where that takes me in the next 30 years in my career. So I'd love to kind of dig deeper on some of the things you just mentioned in terms of what your mentors taught you. So you mentioned the founder taught you had a growth hack, taught you to be scrappy. The motto at my company, our like team motto is we're all scrappy hustlers. We love being scrappy. I'm scrappy. What were some of the scraffiest lessons that he taught you?
Starting point is 00:10:12 I think it was just the rate of experimentation. It's a rapid application of the scientific method. And everyone terms it differently in terms of what they're doing. But it's how quickly can you get something out to market, test it in front of folks, and move on to the next thing. I mean, we tried so many things so quickly as individuals in those first couple of years at bigger pockets. A podcast was one of those things, right? A YouTube channel was one of those things. What was that social media platform that came up that was all audio?
Starting point is 00:10:43 Yeah, yeah, that one, yeah, clubhouse. Those types of things. You're just always trying experiments and there's a high rate of failure and they're shutting down. And that never ends, but the prioritization, I guess, shifted later. It was those types of experiments
Starting point is 00:10:55 that we're coming out with, artifacts, documents, webinars. It was just an amazing rate of testing. Yeah, wherever the audience, was you guys were leaning in, testing it, if it was good, sticking with it, if not getting out. And missing so many times, too, right? It's like this thing, nine out of ten businesses fail. So you start ten businesses. That's a big path of entrepreneurship or getting things started in a small business. So this is a pretty personal question, but I feel like it's important
Starting point is 00:11:23 for the podcasters who are tuning in. Your employee number three, did you get equity? Did you profit share? Did you negotiate for that? Did they give it to you? How did the that all work? It's funny. In the entire time I worked at bigger pockets, I never asked for a raise. I don't think I ever asked for a compensation adjustment or anything. I just said yes to essentially all the opportunities that came my way for the founder. And in those early days, I was 100% loyal. I've always been 100% loyal to shareholders, but it was 100% loyalty to Josh as an individual and the company at the same time. And it was just, how can I help? What can I do here? I also just loved the mission. So I would work all day at my job as director of operations, which at a
Starting point is 00:12:08 startup means you get the coffee and you do revenue and all the other things in between, right? And I would just say yes to those opportunities and things began to develop. Would you like to do this? Hey, there's a sales thing here. Sure, I'd love to go and sell this revenue and earn more money. And eventually, come 2017, founder had to step away. He said, we're going to sell the company, which makes a ton of sense because you're not going to leave your large company in the hands of 27-year-old Scott at that point. So we decided to go through the sale process in 2018. And of course, I get an equivalent to equity at that point. There's a whole bunch of waste of structure. And I got an equivalency to that. That was based on the valuation of the business at
Starting point is 00:12:46 that point. And I was like, I love this company. I love what I'm doing. I love the mission. And someone's going to buy it. I don't know who it's going to be. But whoever it is, I don't think I'm going to be able to fool them. I'm this 27-year-old kid. I have to do whatever I can to become a quality president or CEO candidate for this new company because I don't want to someone else to lead the business. I want to do it. And so I just threw myself into it for that entire year to that effect. And I guess I did a good enough job to get a crack at it where certainly a mentor, a boss was brought in as chairman of the board. But I was able to get that opportunity to lead the company at that point for the next five, six years. I'm hearing so many
Starting point is 00:13:23 lessons. Like, you always said yes to the opportunities. You just proved your worst. You weren't somebody who was always asking for stuff without proving your worth. You were scrappy. You were loyal. What are some other lessons that people can take from this that are trying to climb up the corporate ladder or, you know, a growing startup? I always had in the back of my mind, financial freedom was the overall goal. And then along the way, I fell in love with the mission of the business. And so I think that underlying all of what you're hearing here was a very intentional goal setting and time management process that governed everything around this, right? I've always been very intentional about, I have this little stupid journal that I do that plans out
Starting point is 00:14:03 my year. It has my big goal categories. It has the most important things I need to do for each quarter, the most important things I need to do for each week. And I'm looking at this thing constantly to update my plans for the coming week. And so that kept me on track this whole way because during that whole process, I'm constantly thinking, okay, the goal is this. What is the thing that needs to happen this week that actually moves the needle towards that? And I think that that scaled the whole way
Starting point is 00:14:33 from being a very early employee at a tiny company to the CEO of a fairly large business because that's the job of CEOs. You apply yourself to the most important task. Whenever that it becomes not the most important task, you delegate it or shed it and move on to the next item there. That was really the underlying, current that I think has been very powerful for me over the years. So you took this role
Starting point is 00:14:56 29 years old, which is just so young to be CEO of a company. So help us understand what was bigger pockets like when you took it over? And then seven years later, what was it like? So in 2017, 2018, right? I'm having that same conversation in my head. How do I become this great CEO? I was also like, well, smart investors are going to come in. I don't know anything about this private equity space, but somebody smart does probably. like going to be the person who has enough money to buy this business. So they're going to go in and they're going to say, what do all these people do here? And I was like, well, I need to make sure that that's super clear. So I assign everybody a metric. That was the way I organized the business.
Starting point is 00:15:33 You're on this metric. You're on this number. You're on this number. You're on this number. I think it was accidentally correct with that approach in 2018 in terms of organizing the business. And that was enough to turbocharge a couple of those things and put up a really great year in 2018 and add a lot of value, I think, to customers at the same time. Over the next five years, really that evolved into a strategy, right? Here is the market that we serve. The market is this retail, real estate investor, this person with one to ten properties. They're special because they dominate the rental real estate market. These are the people who own 90% of single-family rentals. It's not Black Rock or Blackstone, right? It's not any of these major reits. It's not
Starting point is 00:16:16 institutional investors. They own apartments. They do not own a meaningful portion of the single-family rentals, except in specific geographic areas that give headlines. These people are special because they go through a very particular journey. They spend several hundred hours learning about real estate investing before they pull the trigger and buy what to them is the most meaningful financial or investment decision of their lives. It's often something that takes multiple times of their income. These are very frugal people. That's how they have money to invest in real estate. They do not want fancy, mansy things. They're not willing to take out their credit card and pay for things. But when it's time to buy property, major money changes hands. That's when an agent
Starting point is 00:16:56 gets paid on both sides of the transaction. That's when a loan is originated or a property manager is hired or software system is set up. That's when an accountant or lawyer is needed at that point in time. And so we got very crystal clear about this journey that our customers were going through. I was both well positioned to do that and trained to do that over those next couple of years. And from there, that understanding of the market, the customer, the customer's journey, and the monetization points within that journey, I was able to organize the business according to those opportunities in the market. And then my work product was not so much around metrics or the specific work streams that were going out for the business, but I was able to organize the business in a way
Starting point is 00:17:39 where all of the work output began to flow through my leadership team. So that was the big change, right, is at first, and I think the right way to do it is when you're under even 20, 25 folks, there's a centralized strategy, and you are driving a lot of those operations, and everyone's in one team. You can have really one communication style, but as you get bigger, it really needs to flow through your leadership team, and then it needs to flow from that leadership team through to their directors and reports, and the work streams and the timelines get a little longer. You lose the scrappiness to some element, but you gain scale. There's, money more advantages of being big than small in the end.
Starting point is 00:18:18 I like what you're saying here because it's so true. When you're a couple-year-old company, you're trying to prove product market fit. You don't really know who your audience is or what your product is. You can be scrappy fast. But then once you understand who your customer is and you have a real strategy, you've got to drop the scrappiness
Starting point is 00:18:34 and have more strategy into your point scale and think things through and delegate and you have more team leads and all of that good stuff. We'll help us understand the growth, though, of bigger pockets over that seven years. So you did all those things. You changed the strategy. You put in a real strategy like you had mentioned that was appropriate for a company of your size. What happened?
Starting point is 00:18:57 I think you grew it to like three million community members. Tell us where it was to how you scaled it. I don't know if I can share the specific revenue numbers. I will share that we grew revenue by over 40 acts. We were profitable the entire way through. and very profitable, very high, EBITDA, and free cash flow margins. We grew the user base from less than 100,000 members to, this is a real-time ticker behind me, of the total number of Bigger Pockets members who have ever signed up to, what is
Starting point is 00:19:26 a, 3.19 million today, so that's been really fun. There's been huge metrics, like our podcast crossed the 150 million download mark. We sold 3 million books across four different titles. There was never an event. It was never like, oh, everything exploded. at this point. It was just one percent better every week on average, right, with plenty of hiccups and other things along the way. But I remember the moment that I realized, wow, this thing is huge, is when we had a conference in Orlando and I look out over the sea of 2,000 people.
Starting point is 00:20:00 And we do a podcast all the time like this. And there's no nerves or jolts or anything like that when you get on the air for a conversation, for example, with you. But I'm just like shaking. I'm like, this crowd is enormous. When the heck? that this happened. We went to this tiny little company with this casual meetup, get to this level where we have this huge resort that is completely filled up with real estate investors. Yap Gang, as a business owner, I know the pain of missing a crucial customer call. In today's world, that's not just an inconvenience. It's a lost opportunity and money left on the table. And that's why I recommend Open Phone. Open Phone is the number one business phone system that
Starting point is 00:20:38 streamlines and scales your customer communications. It works right from your phone or computers, so no more having to carry multiple devices. Your team can share one number, pick up conversations seamlessly, and keep response times lightning fast. Plus, with Open Phone, their AI agents handle all the after-hours calls, it answers questions, and captures your leads, so you never miss a customer even on off hours. At Yap Media, we recently implemented Open Phone in a really innovative way, so I have a social media agency and I have a podcast network and lots of really high caliber clients.
Starting point is 00:21:10 They don't want to go into Slack. They want to text us. And so now we use open phone to manage all those communications. See why over 60,000 businesses trust OpenFone, including YAPMedia. OpenFone is offering my listeners 20% off your first six months at openphone.com slash profiting. That's OPEN-P-H-O-N-E.com slash profiting. And if you have existing numbers with another service, OpenFone will port them over at no extra charge. phone. No missed calls, no missed customers. This episode of Young and Profiting is brought to you by Bit Defender, a global leader in cybersecurity. Most small businesses think that they're too small to be targeted, but the
Starting point is 00:21:50 truth is, we're prime targets for cyber attacks. One breach could derail everything that you've worked for. But here's the good news. Protecting yourself doesn't have to mean becoming a tech expert. That's why I turn to Bit Defender's ultimate small business security. It's a powerful all-in-one cyber security solution for small businesses. It's designed specifically for business owners who don't have a dedicated IT team. It protects all of your team's devices, scams for phishing and scams, manages passwords, and even checks the dark web for leaked info. Unlimited VPN allows your team to work securely from anywhere. The dashboard is super simple. I set it up in minutes, added my whole team, and now everybody is covered whether they're in the office or
Starting point is 00:22:30 working remotely. No IT staff required. But Defender makes sense. cybersecurity so easy so you can focus on what really matters, growing your business and serving your customers. See if Bit Defender Ultimate Small Business Security is the right fit for your small business. Save 30% when you go to BitDefender.com slash profiting. That's bitdefender.com profiting for 30% off. Yap gang, when I first started this podcast, I had an all-volunteer team. But as my business grew, I knew I needed to hire the right people and fast. And that's where it indeed comes in. When it comes to hiring, Indeed is all you need. Stop struggling to get your job posts seen on other
Starting point is 00:23:09 job sites. Indeed, sponsored jobs puts your listing at the top of search results so you find quality candidates faster. In fact, sponsored jobs get 45% more applications according to Indeed data worldwide. No subscriptions or long-term contracts. You only pay for results. And hiring is fast. Twenty-three hires are made every single minute on Indeed. There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of the show will get a $75-sponsored job credit to get your jobs more visibility at Indeed.com slash profiting. Just go to Indeed.com slash profiting right now and support our show by saying you heard about Indeed on this podcast. Indyde.com slash profiting. Terms and conditions apply. Hiring, Indeed, is all you need.
Starting point is 00:23:52 So let's talk about the different revenue streams that are involved with bigger pockets. We're both in the podcast world. I know you're getting podcast ads and things like that. Talk to us about all the different ways that bigger pockets makes money, made money, so people understand what the opportunities are in a media educational type platform, like bigger pockets. And I got to tie it to real estate specifically in this context, right? Because it all comes back to that user journey in our strategy. What does the customer need fundamentally to buy a rental property? Well, the real estate investor will spend several hundred hours educating themselves on buying a rental property before they purchase,
Starting point is 00:24:29 as they should. So we provided that education for free in real time through podcast the stories of interviews with investors and all of the little individual or solo shows that were workshops to help build those frameworks. The second thing they needed is at some point, maybe after six months or a year, it's time to actually buy the property. And that's a major moment in the world of bigger pockets,
Starting point is 00:24:52 not leaving an actual purchase, but the decision to buy, because that's when a customer begins seriously analyzing deals. That's when they begin interviewing agents or lenders to begin working with. They even might be thinking about their property manager or contractors to bid out on properties. After they purchase the property,
Starting point is 00:25:09 then what happens next is very little. Ten years go by, and the customer is typically only thinking about the property when something's going wrong or when it's time to get a new tenant or there's a major repair. So when you think about the dynamic of the industry, that's how we built our business
Starting point is 00:25:24 to serve those problems and solutions to the customer. So our media business, which I would include podcasts, YouTube, social, books, conferences, events, and meetups, webinars, on all those types of things. Those were designed to serve really this educational phase for this real estate investor. And my rule for this business was it had to make money. It didn't have to make a ton of money. It wasn't a profit, but you can't scale a negative cash flowing item indefinitely.
Starting point is 00:25:56 You can invest in something that might generate cash flow, but the podcast didn't have to be a major profit driver for bigger pockets. It just had to drive profit so it was sustainable and scalable over time. So, you know, there's unit economics associated with this. If you have below a certain listenership level, then you can't pay a talented person to show up and record for an hour. You can't pay people to edit and produce the videos in all those types of things. Then you can't sell enough advertising inventory to cover those costs.
Starting point is 00:26:24 So that was it. We set up actually a number of shows. Some took off and are very successful today, and some dwindled, and we had to show them down over time. And that's the nature of that. And that was just the rule on that front is, are enough people gathering and listening to this? Or the audiences, there are constantly a combination of value
Starting point is 00:26:40 as volume, right? A audience, a very experienced business owners, for example, might be small, but they're very valuable to certain advertisers. So there's a component there. But as long as those criteria were met, we just continue to scale the operation with them. And if they weren't, we would slowly, quietly, shut them down or spin them off.
Starting point is 00:26:57 So that was the media business. The next phase was this subscription element where customers would purchase our subscription tools, and that was really geared towards beginning to analyze properties and get going in that purchase decision, and that product over the five-year period evolved to also include an end-to-end solution. So you would analyze properties.
Starting point is 00:27:16 You could manage those properties. We had leases in landlord forms. We had discounts with big box retailers, like the Home Depot, and that was really a recurring value for our customers. And then the big growth engine in the last several years for bigger pockets, and what I think is really exciting, has been the, what we call the marketplace. An investor needs an agent, needs a lender, needs a property manager.
Starting point is 00:27:36 And there's really nowhere to go online to find investor-specific professionals. And so that's what we focused on building in the last few years. I love the fact that you've created this audience journey and then aligned products to that actual journey. When you were trying to research this audience, were you deciding who your audience was and then targeting those people and tailoring it? Or were you actually doing research on your existing customer and their journey? Talk to us about that.
Starting point is 00:28:05 It was research on the existing customer and journey, right? I would not have been able to articulate this to you seven or eight years ago. But I had the advantage in building it. There is no substitute. You cannot run a survey and get these insights. I got these insights because I met with literally 2,000 customers over my time at Bigger Pockets. One-on-one. There's 700 of them are recorded on the air for Bigger Pockets money.
Starting point is 00:28:30 And that enabled me to get a very clear picture of who the people on our platform were. And then you can design the surveys, right? I meet somebody. I hear something. I'm like, huh, is that actually at scale a problem in our community? Then you put the survey out and you can say, yes, no, maybe so. So I think it's almost impossible, for example, for a consultant to come in and tell you these things, to use your business.
Starting point is 00:28:52 You have to learn it for yourself over a reasonable period of time. And that scrappingness period where you're almost strategy-free in the beginning, I think, is absolutely essential to figuring this out and building that base. And then you can begin to refine your understanding of the market more scientifically through the work of a crystal clear strategy, I think. Until you gain that market understanding, it's just really hard to even begin to position the research. Yeah. It's like solve a problem, get some sales, and then, okay, let's figure out more about this audience and their journey and their struggles. So if somebody was trying to build the bigger pockets of some other industry,
Starting point is 00:29:30 what would you say the blueprint would be? I think it's the same thing, right? It's understanding your customer and customer journey, sizing up the monetization opportunities along that journey, and then building an incredible product by obsessing over that customer journey for a decade or more. So, for example, let's use the business buying space as a fun one, because I can more naturally extend that over, right?
Starting point is 00:29:50 There's a big interest in buying small businesses out there. And so before anybody buys a small business, they're going to spend, same as a real estate investor. they better spend several hundred hours learning about how to run and think about operating a business. Then they need to go and actually browse live businesses. Then they're going to need to purchase that business and they're going to need a broker or some sort of qualitative, quality of earnings, due diligence on that business. Then they're going to need a lender and then they're going to need support and actually manage that business, like some sort of product
Starting point is 00:30:21 business management system, if they're smart, like an entrepreneur operating system or four disciplines of execution or pick your one. And so those are going to be, your major moneymakers along that journey. There's also plenty of software systems that people can use to run the business. And you'd say, okay, how do I build a business that mapped to that customer journey and solves all of those problems one by one? And then where do I start? And you can start really in any one of those categories.
Starting point is 00:30:44 You can start with the high margin software or content behind the paywall solution. You're going to be paying to acquire your customers at that point. Or you can start at the beginning building community where you potentially don't have to pay to acquire customers, but you can spend a lot of time building up that audience as an investment in another form. And you eventually look to build a complete end-to-end solution and master as many parts of that or partner with as many masters in parts of that as you possibly can. Such good advice for our listeners. I feel like you're just dropping so many gems. So seven years into being the CEO, you decided to step down. And now you're like a full-time
Starting point is 00:31:21 creator. You've got bigger pockets money, I believe, is the name of your show, right? And you're crushing it there. Talk to us about the decision of stepping down from CEO, what was really happening there, and why did you decide to do that? Yeah, well, a couple of things. One, bigger pockets was, and you can see even now, is an obsession of mine, almost to an unhealthy degree, right? I mean, this is my whole world. I would wake up in the morning. I would be thinking about this at night into the evenings. I would perseverate over these decisions laid into the night, and I had set out to achieve fire, to retire early and enjoy my life and those types of things. And I had done well past that point by the time we hit that decision point. It was also
Starting point is 00:32:04 a very big and stressful job on top of that in combination. So one, it was, I want to practice what I preach a little bit and enjoy my lifestyle a little bit more here. The second was, I think I have some good strengths as a leader in certain of these areas that we talked about here. but some of the areas that I was not strong in at Bigger Pockets or that I thought we needed a new leader with those strengths where the technology world, I'm not a technologist by trade, building incredible products. We built some incredible products,
Starting point is 00:32:32 but building that next level, personalized, data-driven experience with the true underpinnings of a scalable technology platform, that was something I felt that we needed a new leader to achieve and similarly driving that database component. And the second piece was, we did a really good job at bigger pockets of helping our members get started building their real estate portfolios, really helping new investors buy one, two, three, four properties.
Starting point is 00:32:58 But the professionalization of a real estate business was not something that I had focused on as part of our strategy and not something that I had a specific skill set in. That's where we found this new CEO, Allay, who has that deep technology and management experience. And the last part is, I love real estate. But real estate is like the drill. People don't want real estate. They want the whole financial freedom. And real estate's a very good way to achieve financial freedom, but it's part of a broader toolkit. And that is really where my passion lies. And so that's what I've been focusing on the last few months in particular. And it's the same framework we just discussed here. What is the journey to financial independence that people are
Starting point is 00:33:41 taking? Who is the typical person that is going along that? How do they get there? Right? There's a dive-in period. And then there's a grind for 10 years where people work their jobs or their businesses and just maintain a big gap between their income and expenses to accumulate a big enough pile of assets to retire early. And then there's an actual transition to retirement. How do we actually solve those problems for folks in a really interesting way over the next couple of years and build something world class there? And that's a particularly fun challenge for me that I feel really well equipped to go after.
Starting point is 00:34:13 So you're broadening out just outside of real estate is what you're saying. Yeah, real estate is one component of the journey to financial independence, and only about 27%, that's a pretty precise number there, of the fire community use real estate as part of that journey. And so it's a tool, but it's not the main story for a lot of folks that go about it. It's not one that everybody uses, but I think that by being strong in real estate, that will help me think about the other ways to help people achieve fire and how and when to incorporate it.
Starting point is 00:34:48 So we've mentioned fire quite a lot so far. So I think it's worth it to define it and start going down this past so people understand what it is. So fire stands for financial independence, retire early. And it's a concept that really blew up in 2010-ish with a lot of millennials where people were practicing extreme frugality, saving, and the goal was to like retire at 35. And there was lots of principles that went along with it. So talk to us about what was the first wave of fire like that you were involved in, what were the principles, and then now how do you think about fire as time goes on? I would say that this wave of fire influencers in the 2010s, early 2010s, which I'll throw out the mad scientist, all these funny names,
Starting point is 00:35:35 Mr. Money Mustache was in there. There was an earlier retirement extreme blog out there. It really kind of reset what is this American dream. The American dream, I think, used to be House on a hill with white picket fence. And I think that that shifted around that time to this concept of some level of financial independence and time freedom. And it's continued to shift in that direction and evolve since then. I think fire at that time also was grounded in savings rate. It was as simple as you're going to just save a tremendous percentage of your income by cutting back your expenses. And some people took that to the point of such extreme that it was very off-putting to a big portion of the population. And I think that that is beginning to shift to a
Starting point is 00:36:19 large degree. The spending is still a central tenant in this, but I think that what I'm learning and I've observed is that it's really important at the beginning of the fire journey. If you actually want to retire early, yes, you do have to adopt these extreme low spending principles for the most part, or you have to be an outlier on the income production or entrepreneurial side. But you only have to do that for maybe two, three, four years to get on the other side of the capitalism snowball, and from there, your asset base begins to expand, and often your income opportunities begin to expand. So, for example, I'm able to spend much more now. If I'd save 10% of my income starting in 2013, I would be spending much less today than I currently can,
Starting point is 00:37:02 because I was able to amass a big asset base, turn that into large piles of passive income, turn that into opportunities like being able to take a lower paying, riskier job at a company like Bigger Pockets, for example, and use that to explode my income and asset base, which now supports a very high standard of living. And I think people are starting to realize this phenomenon of how by moving into a dumpy duplex house hack for a few years, you can begin to compound the amount of cash you can accumulate and deploy it to get on the other side. So all these other new acronyms like chubby fire two and a half to five million dollar portfolio or a fat fire five to ten million or much greater portfolio are starting to come into play or folks are like no no i want to
Starting point is 00:37:45 retire early i don't want to spend this little but i'm willing to put in a couple of years of grind in order to flip the script so i can do that for the rest of my life that was more appealing to me and that's what i've been able to achieve basically fire is saving a huge portion of your income building up a nest egg so that you can pull, I think it was 4% out is what they always recommend pull 4% out of your nest egg per year so that you can live passively on it when you retire. Yeah, what is fire?
Starting point is 00:38:16 It's when you have enough passive cash flow from your asset base to cover your standard of living, most commonly defined as a $2.5 million portfolio distributing 100 grand at the 4% rule, like you said, 4% of the portfolio per year. And now you suggest flow-based financial independence. Can you talk to us about that? I didn't suggest that one. We talked about that in a recent podcast. Okay, sorry. Great research from you on there. But a friend of mine put into ChatGPT a new concept
Starting point is 00:38:44 where he was going to cash flow. His portfolio is going to cash flow enough. So the fire community, the last thing it needs is more acronyms. Flow is not a real acronym, Jim. I don't know where you're going with that. But yes, there is a concept I think that's emerging in the space of people don't actually do this, right? I spent a lot of time talking about fire. and how you can build a $2.5 million portfolio and withdraw 4% a year. But the research shows that nobody does this. Traditional retirees, they cannot bring themselves to sell off a portion of their stock market index funds, for example, or stock holdings, sell the principle and use it to fund consumption. People just can't mentally do this. It's a very key problem in financial planning.
Starting point is 00:39:24 I can't do this personally, and I spent my whole career studying this. That's one of the reasons why I like real estate is because it generates cash flow. And for some reason, cash flow hits different. My rental properties are spitting off a lot more cash flow than a good lifestyle costs for me. That's something that's very comfortable and something that I really can just enjoy my time. And I can spend three days doing nothing here and two days on the podcast and feel comfortable with that in a way I wouldn't if I had a traditional stock bond portfolio. So that's a really interesting problem that I'm trying to explore in this space. And I think I'm annoying people as I share this problem because, you know, he's spent 15 years trying to build a portfolio
Starting point is 00:40:08 where you can distribute at 4%. And then you learn that you can't bring yourself to do it in the end, or most people can't. What does that say about the fire community and the goal that we've set for ourselves in this space? Yep, gang, if you truly want help gaining power at work, getting that promotion, that raise, that big project, you first need to understand the rules of power. And if you don't, you'll watch less talented colleagues get what you want and be left behind. Discover how corporate America's most powerful executives really rise to the top in a new series on Masterclass. The Power Playbook How to Win at Work.
Starting point is 00:40:46 Use Stanford Professor Jeffrey Pfeiffer's strategic power moves to accelerate your career and gain the influence you need to succeed. In bite-sized sessions, you'll learn how power really works, not how you wish it worked. You'll discover how to align with key decision makers, command respect through confident body language, and communicate with authority. Plus, you'll uncover proven strategies to land promotions and raises that you deserve, and so much more. The Power Playbook How to Win at Work will be available exclusively on Masterclass starting August 21st. And right now, our listeners get an additional 15% off any annual membership at Masterclass.com slash profiting. That's 15% off at Masterclass.com slash profiting. Masterclass.com slash profiting.
Starting point is 00:41:34 Yeah, fam, I love fashion. I love clothes. And Skims is a brand that I've been using for a long time. I love their travel outfits. I love their leggings. And I recently tried their fits, Everybody Collection. Now, I'm a type of girl that wears the same types of underwear all the time for my day to day. And I thought I knew what I liked, but I tried the fits everybody collection, and now suddenly I want to replace all my thongs and underwear and bras with the fits everybody collection. And it's funny how that happens. You think you like something and then suddenly nothing ever feels comfortable again. And that's exactly what happened with the fits everybody collection because it's so light, it's so soft, it molds to my body. And I especially love their
Starting point is 00:42:13 dipped front thong. That is my favorite product so far. It's seamless under my leggings. And if you're a girl, I think you know what I'm talking about. When you're working out, you don't want your leggings bunging up and twisting. You don't want to have to think about your underwear while you're working out. And now that I wear the fits everybody collection, I don't think about it at all. It just feels like I'm wearing nothing under my leggings. And the brawlet is another one of my favorites. Now, I'm part of the itty-bitty-titty committee, and I always thought I needed to wear underwire for that push-up look. But now with the Fits Everybody Collection brawlet, I get that push-up without any uncomfortable underwire. And guys, if you're tuning in, Skims Fits Everybody's Collection
Starting point is 00:42:53 makes an incredible gift for your wife or your girlfriend. Shop the Skims Fits Everybody Collection at skims.com. And after you place your order, don't forget to let Skims know we sent you. Select podcast in the survey and choose Young and Profiting from the drop-down menu that follows. Yeah, fam, let's get a little serious here. We live in a time where our personal data is treated like a commodity. Data brokers are collecting and selling information like your phone number, home address, and even details about your relatives. And then they're auctioning it off to the highest bidder.
Starting point is 00:43:26 Now, when young and profiting started to take off, I was really worried about my personal information being out there. My childhood home suddenly was all over the Internet, and I was worried for my mom. And as a creator-entrepreneur, and I know there's so many of you tuning in, it frustrates me that my data continues to show up on broker websites without my consent. Chances are, your personal information is floating around online too, leaving you open to scams, fishing attacks, or even harassment. That's why I personally use and recommend delete me. You can think of it as your digital bodyguard.
Starting point is 00:43:58 Their team of privacy experts hunts down any information you have across hundreds of data broker sites, removes it, and then keep it. monitoring all year long so it doesn't return. Delete me was the first service that I used to make sure that my personal information was no longer visible online. And the best part is, I know exactly what was removed. Every privacy report shows what was found, what's gone, and where my data has been removed. Get 20% off DeleteMe Consumer Plans when you go to join deleteme.com slash profiting and use code profiting at checkout. If you're a creator entrepreneur with your face out here, you need Delete me. Go to join DeleteMe.com.com profiting and use code profiting. That's P-R-O-F-I-T-I-N-G. I know you were mentioning that things are
Starting point is 00:44:42 evolving. You mentioned Fat Fire. I actually have a quick-fire, pun-intended segment, on the hybrid fire models that are out there. So I want you to talk to me, first of all, do you agree with the definition that I got? I'm obviously not an expert. This is definition I researched. Would you recommend it? Are there any key considerations or drawbacks? Okay. So the first one is Coast Fire. Save aggressively early on so your retirement accounts can grow without additional contributions, allowing you to coast into retirement. Coastfire is a young person's acronym, right? It's for someone in their 20s or 30s, for the most part. Yes, it can apply to everybody. But it just says you use the rule of 72 and you compound money, you double money a couple
Starting point is 00:45:27 times. You need a surprisingly small amount of money to set yourself up for traditional retirements. That could be like 300 grand for a 30-year-old, basically. And it could be 150 grand for someone who's 23 to achieve a $2.5 million portfolio, give or take, if you assume anything close to historical rates of return. I think that for some people, when you get started in the fire journey and you're like Iowa. So one thing I didn't tell you is the company I worked for at the beginning of my journey was rated the worst company to work for in the United States of America at that time. So that was a huge advantage for me, right?
Starting point is 00:46:00 That's a really powerful motivator to retire. hire early. And people hate their jobs a lot of times in this country. And that's a powerful motivation to get started on the journey to financial independence, powerful enough to get people to spend very little for a chunk of time. But almost nobody who has a high savings rate is stuck in that terrible environment for long periods of time, five, 10, 20 years. You mass a million bucks in assets or several hundred thousand dollars in assets, and you're working a job you absolutely hate that also doesn't pay well. Something's wrong, and that's a you problem. You can fix that at that point in time. And so Coastfire, I think, is a response to that dynamic, right? I got
Starting point is 00:46:41 started because I hated my job. Now I'm worth $3,000, $600,000, and I'll retire on time just fine. Why am I grinding it out? I like my job now. My circumstances have changed. Maybe I can take my foot off the gas a little bit and give myself permission. And I think that's what Coastfire is a response to. Barista fire. So reach partial financial independence, then take on a part-time or low-stress work to cover living expenses while enjoying more freedom. That's something that sounds so great. It's something I'm not wired for, but a certain type of person absolutely can. You know, you just travel the world and make enough money to cover baseline expenses and you know you're probably coast-fi or ready to, we'll be able to hit the rest of retirement or can supplement the rest of
Starting point is 00:47:25 that small amount of income on that part-time work to enjoy life. So that's a wonderful way to go through life, but something that I as an optimizer, a min-maxer, could not personally do. Slow financial independence, prioritize balance and purpose over speed, intentionally slowing the journey down to financial independence to enjoy the ride.
Starting point is 00:47:46 Much healthier than what I did. Okay, fatfire, retire early with a high standard of living, typically $3 to $5 million in assets for people who don't want to budget or downsize their lifestyle. This is an entrepreneur or executives' world. So I'm privileged to be in this bucket personally, and I think it will become an increasingly more popular goal among the millennial generation,
Starting point is 00:48:11 especially as wealth transfers from boomers to some of those millennials. Essentially, everyone wouldn't mind being fatfire. It's what's the cost to get there going to be on you. And to your point, usually you have to be some sort of an entrepreneur, make a ton of money in order to save that much money. lean fire. So this is the opposite of fat fire, retire early on a minimalist lifestyle, often with annual expenses under 25 to 40K, very frugal and focused.
Starting point is 00:48:39 Yeah, typically see that in more rural areas. Now, one question that I have, since you were very extremely frugal, we're opposites. I was never frugal. I always spent a lot of money, but I am really good at making money. And I always had the opposite. I'm just going to make more money so I can buy whatever I want. I'm just going to make more money. So goodbye, whatever I want. Ended up launching yet media. We're going to hit eight figures this year. So doing really well. And do you ever feel like having a frugal mindset or saving a lot really is just like a scarcity mindset or might prevent people from having abundance because they're just so scared of spending money that they
Starting point is 00:49:20 might not be attracting money? Yeah, this is a huge problem in the fire community for a lot of folks, because if you want to retire early, right? Retire early is fundamentally different goal than build an eight-figure business for most people. Some people will go on to retire early than build an eight-figure business, but it's a fundamentally different goal. You and I were fundamentally different people in the way that we view some of these things, right? I was very uncomfortable spending money, and there's a huge hoarder problem in the fire community for a lot of folks. I think I've largely escaped with the worst of that. You certainly would not visit my house and say, what a cheap skate here at this point.
Starting point is 00:49:55 You would have said that about me seven, eight years ago. I didn't install a heater in one of the duplexes I lived in for my section of it until the winter came, because I wanted to accumulate wealth there. But I also think that the goal was never to live frugally indefinitely. It was, I'm living frugally for a reason right now because there are levers on this journey. I can spend less, I can earn more, I can create, or I can invest. and I had no assets to invest. I didn't have an entrepreneurial skill set to create.
Starting point is 00:50:26 And I was maxed out on the income front for what was impossible to me in the immediate future at each point in those first three, four, five years. And so frugality was my lever in order to accumulate wealth at that point. And as that has no longer my key lever, it's much more important for my financial position for me to build my business
Starting point is 00:50:47 or manage my investment portfolio than it is to, save a dollar or save $10,000. It's just so much more important for me to focus on these other levers that I've stopped worrying about it and I spend pretty freely at this point. I feel very comfortable doing that from my asset base in a way I wouldn't from business or earned income. Was there anything that was like a mindset shift with that? Maybe something you recently bought or something that you bought that you would have never bought before that now you purchase? There's a number of things. I've got some fun toys in the house. I've got a
Starting point is 00:51:21 home gym, I've got a sauna, I bought myself a Tesla Model Y, I probably could have gotten an X or something, you know, even more fancy, but that was fancy to me. The one thing that I feel like, wow, this is ridiculous. How far have I come on this journey? Who is this guy is when I drive my golf cart around to the pool or take my daughter to the playground or around the neighborhood to the coffee shop and our little golf cart. That one, for whatever reason, makes me feel particularly like, wow, I made it. Driving around in the golf cart, that's so cute. And being able to spend daytime with your daughter, though, especially, right? Yeah, daytime with my daughter and then playing tennis during the day with my wife or going on a walk or hike. This winter, I'm excited to
Starting point is 00:52:04 go skiing many work days, right? I drop kiddos off at daycare, go up to the mountains, ski, come back. That's going to be a really exciting thing for me as well. So that time freedom is absolutely a piece of it. Okay, last question on saving. So for people who want to to start a fire lifestyle. What are some key savings hacks? Where can people save the most money, especially in their 20s and 30s? And this is a little different from folks listening to Young and Profitable. You're not going to be at a median income for long if you listen to a podcast like this. You may be there now, but you do this for three years. You're not going to be there for a long time. I always start my observations with what does the median American spend
Starting point is 00:52:41 money on, right? So the median American household, a one-person American household median is about 43,000. And about 60% of that is going to be between housing, transportation, and food. Many people have said historically the best way to do this is to control variable expenses, like eating out, entertainment, those types of things. But it's obvious if you want to actually retire early that housing and transportation are your two biggest levers. And the best answer to that, I think, is to put yourself in position to house hack where you buy a property and rent out the other rooms, even for just a year or two. If you can do it for a couple years, you're going to get rapidly another side of this financial, you know, the capitalist snowball here,
Starting point is 00:53:19 even if you never make it in business or your career never really takes off on the income front. This can be a very powerful way to build a multimillion dollar retirement portfolio and or thousands of in cash flow. On the transportation front, it's drive a beater, drive a paid off economy vehicle, like a Corolla, a civic, or something like that, and do it for a number of years until, until again, you get on the other side of the snowball. After that, you can double your spending, in some of those entertainment categories and come out way ahead. And I did this for my 20s. If you visited my house, you had been appalled.
Starting point is 00:53:51 But you wouldn't have known that if you saw me out with my friends downtown or in Denver or going out on trips or whatever. I was still able to spend on those things. I just could accumulate so much faster because my housing and transportation expenses were so low. And then I meal prepped most of my meals the rest of the time. If you do those three keys, you're going to come out way ahead financially. And you don't have to do them forever.
Starting point is 00:54:12 You just have to do them for a couple of years to get in the other side of the snowball. Looking back, if you were in your 20s again, would you have done it exactly the same or would you have done something different? I would have done it almost exactly the same. I talked to a friend recently where both dads now, both have mustaches. He has a full one. I have two mustaches because I don't grow any hair right there. We were talking about it, and he's like, gosh, I wish a house hack.
Starting point is 00:54:35 We did the same stuff there. You partied just as much as we did. We had fun there, and I wouldn't have changed a thing there. I wish I could have brought a couple more friends along with it, too, so that they'd be a couple more 100,000 or a couple million more ahead. So let's talk about real estate before we go. Of course, I've got to ask you about real estate. So you talk about how real estate is not a get rich quick scheme. So what do you think are some of the common misconceptions from those people that are tuning in? Now, I've got a lot of, I would say, 20 to 40-year-olds, average age is probably 30 years old who listens to this podcast. A lot of us are skates. of buying real estate. So talk just about some of the misconceptions. Let's just zoom out and think about what a rental property is, right? If I buy a $500,000 duplex, some people say that's crazy cheap, some people say that's crazy expensive,
Starting point is 00:55:23 depending on where you're listening from, but buy a $500,000 duplex and it generates $40,000 in income. What I'm buying is an inflation adjusted store of value and an inflation-adjusted income stream. In 30 years, it's going to be roughly worth $500,000 adjusted for inflation, and it's going to generate roughly $40,000 adjusted for inflation at that point in time. If instead of buying a $500,000 duplex, I buy a $2 million apartment complex and put $500,000 down, I'm buying a $2 million asset that will be worth $2 million in 30 years, and a $160,000 income stream adjusted for inflation. That's, I think, the starting premise.
Starting point is 00:56:04 You might do a little better if you're buying in an area you think is going to grow over a long period of time. you might outpace it by one or two percentage points adjusting for inflation. So that's the game here, right? Real estate's great because now, with portions of my portfolio paid off, I have a very high probability if I don't screw things up of having an inflation-adjusted income stream that much more than covers my expenses for the rest of my life. It's not a very good way to get rich quick.
Starting point is 00:56:28 If you want to get rich quick, buy a business or build a business or advance your career, become the best in the world at whatever you're doing. But then you can take that money and put it into something like real estate, you're going to generate cash flow. You can achieve real estate outcomes with a stock bond portfolio or REITs for these other types of things, but I like to have the complete control
Starting point is 00:56:45 that comes with real estate, and I do think you can accelerate what I just discussed by a couple percentage points if you buy right in certain of these cases, you understand what you're doing, you keep your properties
Starting point is 00:56:55 fully occupied and well-maintained and you bother to invest in those mental models. So I think that's the core component. And then, of course, at the beginning of a journey, what real estate really is powerful for is the leverage component, right?
Starting point is 00:57:06 All those returns are amplified because of that leverage so that by buying four times the property, instead of buying a paid off property, if I get 3% appreciation, I'm going to actually get a 12% yield on my equity component. I'm going to be paying down the mortgage at the same time, and I'm going to be harvesting any cash flow. That comes out of the property. But again, it's not going to produce a 30 or 40% compounding annual return like you can get in business, but it can do better than the stock market, especially with leverage. And at the end of your journey, you may find it easier to spend cash flow like I do from the portfolio compared to other alternatives. So I think those are
Starting point is 00:57:41 the cases for investing in real estate. And then the last point I'll make is if you're a median income earning American or upper middle class American, you want to jumpstart your wealth creation, you're going to find it really hard to do entrepreneurship or really make significant side income. The best part of your day is spent on your work for the most part. And housing is one of those few levers that can really amplify this journey. And two great tools are going to be the house hack, where you move into a duplex or whatever and have your rent subsidized portion of the mortgage, or the live-in flip, if you want something a little nicer, for example, you can move into a property, fix it up, and let's say you buy a $600,000 house that needs a lot of work
Starting point is 00:58:19 in Metro Denver, for example. You put in $100,000 of work over the weekends and evenings, and two years later, you sell it for a million bucks. Well, that $300,000 gain, if you're married, is tax-free. And that can absolutely turbocharge your journey. Imagine doing it. Imagine doing it. that two, three, four times, that can complete the play without ever having to start a business towards a traditional retirement or financial independence journey. So those are the big pieces of the real estate journey is how it impacts the spending on the largest bucket of expense, which is housing for the average American, and then how it can be both a leveraged wealth builder or a stable income stream and store of value. So you mentioned the house hack. So do you
Starting point is 00:59:00 believe that your first investment should be a house that you live in and also try to monetize? Or do you feel like you should rent and then buy it? What do you think the first play should be for real estate for everyone? Let's make sure we're talking about who we're talking about here, right? You should not invest in duplexes. That would be silly, right? Because you'd have to pay the price of several hundred hours of learning about real estate investing, which would take you away from your eight-figure business. That'd be an extraordinarily expensive side show for you. But for 23-year-old Scott, who's making $20 an hour, $23 an hour, spending 250 to 500 hours learning about real estate is a very good ROI for me at that point in time. And I'm developing
Starting point is 00:59:47 that skill set. Absolutely, I should be moving into my first property. I get better financing. I can use a lower down payment. I'm taking way less risk because I'm right there. I can fix things up. I'm at no more risk than any of the 80 million homeowners in this country who have bought a primary residence. I'm actually at less risk because I have at least a chance of getting income from a tenant in that property. And I get to know the area that I'm living in. And for the rest of my life, I don't have to pay that price again. I know that area. I know that property. I know the properties like it. I know how to value them and I can drive excellent returns at that point. So active real estate investment is a really, really powerful tool for this median or maybe
Starting point is 01:00:24 even upper middle class income earner who wants to get ahead. It is a very unpopular tool, and you're going to see doctors and lawyers and dentists and entrepreneurs lose their shirts if they try to actively invest in real estate with anything close to max leverage because they can't justify paying that price and taking that away from their business for most cases. So let's talk to entrepreneurs who are listening to this show, probably high income earners. Where should they start? I think an entrepreneur should be a passive investor. If you're saying, what should you do with your money here? I would be shocked if you're doing anything other than building a pretty conservative investment portfolio with stocks and bonds and maybe a small
Starting point is 01:01:02 allocation to REITs. And everything else allows you to spend 100% of your time building your business and serving your audience, which is your highest and best use. And I would imagine you have a very large cash or liquidity position on top of that, which synergizes well with entrepreneurship. That's what most entrepreneurs should do. If you have a bug for real estate investing, then you can consider passive investing. So this is for people who are passionate about reviewing deals and a lot of entrepreneurs consider themselves as angel investors or want to get involved in other things. A great outlet for that is to look at pitch decks for syndication offerings in the real estate space. So someone's buying an apartment complex or building a ground-up
Starting point is 01:01:36 development, whether it's single family or whatever. Start looking at those. That's going to take time, but some people really enjoy that. And there's a great outlet for that. I figure pockets. We have a platform called passive pockets where you can, it's just one deal after another. We provide an opinion. Yes, no, maybe so. On that one, here's my one. Here's my like about it. Don't love that area. Don't love that development. They don't have their number straight. That kind of stuff. And you get reps on that. You'll make reasonable decisions every time. I would do that if you love it and are interested in it and want some diversification. Yeah. What if you got a small business that makes $500,000 a year?
Starting point is 01:02:09 I'll even go a little smaller than that for a second. Mark Cuban is a great example of this, right? He is a house hacker. He did exactly what I did with these duplexes. He bought a house and rent out the other bedrooms. And he kept his expenses absurdly low, which allowed him to dive into entrepreneurship much sooner, right? That allowed him to feel comfortable with that dynamic. So if you're really serious about going into business, getting your expenses super low so that you have all this runway and all this time to begin getting your business off the ground can be very powerful. And that's a great use case for house hacking or buying a business, right? Bar Cuban, I don't know what he invest in now, but I'd be surprised if he was buying duplexes,
Starting point is 01:02:45 wouldn't be surprised if he had some allocation to real estate in a general sense as a result of his training wheels and his duplex, you know, all those years ago getting started. But I think you'll find a surprising number of self-made, very wealthy people actually did something like having a bunch of roommates or even buying a property and letting out a few of them to take a little bit of cash flow to free them up to actually spend the rest of their time, not working a job, but working on their business. Well, you're absolutely right. I have not bought anything yet because a lot of the times, historically, anytime I had a lot of money, I'd use it to grow my business, grow my brand, grow my podcast. But now, you know, I'm sitting on a lot of cash. And even today,
Starting point is 01:03:25 I'm actually, after all my interviews are done, I'm going condos shopping. And I'm thinking about buying two condos in one building, one to live in, one to have my studio, like a podcast studio in the same building. Thoughts on that? Do you feel like it's stupid to buy condos that you live in and use for work? I live in a nice house. And the house specifically has the toys. that I've told you about, and it specifically has this bedroom, which was perfect for an office and a podcasting studio. And it's not an investment. This is why I worked to generate this wealth is so that I could spend it and live a fire lifestyle the way I wanted to. And I think that at this point in your life, you should buy exactly where you want to live. You should get all the things
Starting point is 01:04:11 that help you your business be convenient and successful. That's a great use of funds with it. Do you feel like it's better than renting? I'm buying because I'm like, you know, I have the cash. Why not? It's an investment. I live in Austin's cool hotspot. I'm going to get condos on the water. I think it's going to be worth more if I ever want to move over time.
Starting point is 01:04:30 Or do you feel like renting is smarter? I would say that in your situation, it probably doesn't matter too much. And it will depend, in your case, less on the actual financial model and more on if you rented it, would your landlord be cool with you actually... making this other property into a podcast studio and decorating it the way you want. You buying it and having that flexibility may completely overwhelm any other math on the buy-vers rent decision. But I would bet that if you ran a, should I buy or rent on the condo, that it would say you should rent instead of buy unless your timeline for ownership is at least
Starting point is 01:05:07 10 to 12 years. That'd be my guess without knowing anything else about what you're asking. That's kind of what I thought. I still might buy it. That's great. Again, if I rented this house, I'd be way better off. But I bought the house. And why do I buy the house? Because I plan to be here through my daughter's two, my other daughter's four months. I plan to be here at least through their high school graduation. I wanted to live a certain lifestyle. I can't get my own grill at a rental the way I want and set it up. I can't install a sauna in my basement at a rental. I can't install a home gym or I wouldn't feel quite as comfortable with that. I couldn't build a custom office. So there are other considerations. besides the financial that overwhelm them and in my case obviously pointed to buying and I think that could be true for you as well. So you were mentioning that there's multiple routes to financial independence and that you've been doing a lot of research and thinking about this. Talk to us about some of the ways that you're seeing that are really hot right now in terms of achieving financial independence aside from just real estate and saving. I think it really does come down to your
Starting point is 01:06:11 savings rate. The fire community is typically going to be people who are committed to the seven to 15 year grind that is keeping my spending at a pretty controlled level, watching my career blossom. And I think people wake up over time and they're like, oh, I'm actually fairly close to this fire number. What do I do? I don't think that there is like a hot new way to get to fire, right? The obvious components are keep your housing expenses low through house hacking, starting a business, but these are nothing new. What I think is new to the community is we're seeing a huge population in this country that are actually millionaires. I think there's 22 million millionaire households in this country,
Starting point is 01:06:50 and there's a big wealth dichotomies. There's plenty of people at the bottom, too. But this surge in the millionaire population and people who are technically at this fire level of wealth, I think is really catching a large amount of people by surprise. And from there, I think what's emerging is, oh, I'm so used to investing very aggressively. Like, if you talk to most people listening to this, they probably have 100% stock portfolio and no diversification outside of that asset class. Maybe they're in stocks and Bitcoin, or maybe they have a highly leveraged real estate investments,
Starting point is 01:07:20 but nobody has a conservative portfolio in this space. And I think a lot of people have the stated goal of time freedom and the cost of time freedom for most people is going to be a less aggressive investment portfolio. So I think that's what's really new in this space is huge chunks of the community waking up and being like, I'm actually kind of rich right now, but I'm so used to hoarding.
Starting point is 01:07:40 I'm so used to spending very little, and I'm so used to investing aggressively, and I can't shift my brain. to actually putting together a conservative portfolio and spending anything close to what I'm capable of. And that's a really interesting problem. It's not what anyone would have expected. It's a very first world problem.
Starting point is 01:07:54 But that's the fun one I think is actually new. So when you say conservative portfolio, you mean like taking out your stocks and making it liquid so that you can spend your money. Like, what are you saying exactly? Well, for example, retirement research, retirement planning research typically uses an example of a 60-40 stock bond portfolio.
Starting point is 01:08:10 Do you own any bonds? No. Neither does anybody else, right? I pull our community, third of which say that they're at their fire number, 90% of them own no bonds. Almost none have anything close to traditional allocation. That makes perfect sense. Bon yields are so low. But that's a conflict with this perception of to actually spend money from a portfolio, you have to build a portfolio that is capable of supporting those distributions. And that involves moving from aggressive allocation to more conservative allocations.
Starting point is 01:08:41 and that's a problem people have, right? It'll be very difficult for everyone in the community. It may be very difficult for you as well whenever you decide to shift to a more conservative portfolio because you're so used to... It's too slow growth, right? That's the problem.
Starting point is 01:08:53 We'd rather be risky than have such slow gross. I would never do that. I think I'd never put my money in bonds, I don't think. But your goal is not fire, right? But people who say, my goal is to spend Tuesday on my mountain bike at age 35 instead of in the office. You cannot do that with a all-stock portfolio unless you're so rich that it doesn't matter. You can withdraw 2% a year or whatever, and the problem is obviated because
Starting point is 01:09:20 you're so far past what you need to spend. That's the difference between a $2.5 million portfolio and a $5 million portfolio, for example, for someone who wants to spend $100,000 a year. They all-stock portfolio, because it can crash 50 to 80% once a generation and take years to recover, does not support the actual distribution of those funds from a portfolio. And that, I think, is the problem that the community is grappling with is they're so used to aggressively building a portfolio and they've trained their brain for so long and grinded for so long on that, that's shifting to actually selling off the stocks, much less even moving to a more conservative portfolio allocation, is just impossible for them.
Starting point is 01:09:56 It's not happening in large numbers. And then with inflation, do you find that that is messing with everyone? because if people are pulling out, you know, 100 grand a year, nowadays, that's not even a lot of money. All the retirement rules of thumbs are inflation adjusted. So, like, the 4% rule is automatically unjust for inflation and assumes that's the real amount. If you're going to withdraw 100,000 in year one, you're going to increase your distribution
Starting point is 01:10:20 in year or two with inflation and withdraw 4% of your portfolio. So I end my show with two questions that I ask all my guests. You can just answer from your heart. The first one is, what is one actionable thing our young improfers should do today? to become more profitable tomorrow? Some kind of goal setting or time management system that says, here's what I want in some reasonable period of time, one to three years. Here is what I need to do in the next 90 days to get there.
Starting point is 01:10:45 Here's I'm going to do this week to get there. Bonus points if you do today. If you do that and you sustain it for several years, it's going to feel slow in the moment and you're going to look back and be like, whoa, wow, I met a ton of progress. So that's the first answer I'd give. And what is your secret to profiting in life and this can go beyond business financial. I'm going to cheat and say, I think it's the same process for my life, right?
Starting point is 01:11:06 My first two goals are be a superstar, husband, and father, and I have a fitness goal of various benchmarks of what I hit next month by the time I turn 35. Then it's my business goals, and I treat them first. Monday morning, I am planning a date for that week. I am planning the development activities for my daughters, and I'm getting my workout schedule done before 9, 10, 11 o'clock, before I actually turned into work and actually building the business. What advice do you, you have for all the young entrepreneurs, young people listening out there that want the same kind of freedom that you have in your life right now? The wealth creation journey, if you're not already earning a huge income, begins with frugality. Don't live a life of frugality where you're
Starting point is 01:11:48 just miserly the whole time. But if you never actually dial it back and get started, you may find it very hard to get any other side of the equation and actually have the opportunities to build wealth. With an example, if you spend $50,000 and make $55, it's going to take you nine years to save one year of spending, right? You're never going to feel comfortable taking a $30,000 a year job, for example. That could be at a startup that could be worth millions one day. If you spend $25,000, a very, very frugal lifestyle, you're terrible, right, for that. Huge sacrifices compared to what you're capable of. Well, if you do that for just one or two years, you're going to rack up 50, 60,000 dollars in cash. And that job that I just discussed is going to look like a real
Starting point is 01:12:29 opportunity rather than a risk or threat. And so I think that's the biggest one I'd have there. It does not preclude you from building more income, time management, scalable careers, becoming the best in the world are more important than that. But many will find that that's the true blocker to actually jump starting their path to being world class. Scott, this was such an inspiring conversation. I feel like everybody learned a lot. Where can people learn more about you and everything that you do. You can find us at Bigger Pockets Money. Go to YouTube and type in Bigger Pockets Money.
Starting point is 01:12:59 Wherever a podcaster downloaded, you can find us on Apple Podcast or Spotify. And then I'm at Scott underscore Trench on Instagram. Thank you so much. Thank you. Well, guys, I really enjoyed this conversation with Scott, and there were so many gems, but what really stood out to me
Starting point is 01:13:17 was how clearly he broke down the realities of the fire movement. He doesn't sugarcoat it. If you want financial independence early, in life, Scott believes that you have to be willing to adopt extreme frugality for a few years at least. And that's not just budgeting a little tighter. It means living entirely differently. It means house hacking, driving a beater car, meal prepping, and aggressively cutting your expenses. That's exactly how Scott saved over 50% of his income in his 20s, and that discipline laid the foundation for everything that came after. But what I appreciated most was his warning to not let
Starting point is 01:13:51 frugality become your identity. Use it as a tool to build your freedom. But once you've built a solid foundation, let yourself graduate into abundance thinking. Fire isn't just about freedom from a job. It's about freedom to choose, what to do, who to work with, and how to live. One line that stuck with me was this. You can't afford to hate your job if you don't have savings. You also can't afford to become an entrepreneur if you don't have savings. So you're going to need to save at some point. And that hits hard because without savings, you're stuck. You're forced to stay in environments that drain you just to survive. You're forced to stay in a job that you hate.
Starting point is 01:14:28 But when you start building that financial runway, you open up the door to bold decisions, getting a new job, starting a company, starting a side hustle. You open the door to your full potential. Yeah, fam, that's it for today. If you guys enjoyed this episode, make sure you drop us a review on Apple Podcast, Spotify, wherever you listen to the show. So if you guys want to check out all of our videos, you can find them on YouTube. Our YouTube channel is growing really fast.
Starting point is 01:14:52 You guys can also follow me on Instagram at Yap with Hala or LinkedIn. Just search for my name. It's Halitaha. And of course, before we go, I've got to shout out my amazing Yap production team today. I want to specifically shout out Jarin. She's a new hire, and she's been crushing it on the scripting, researching side. So thank you so much for all that you do, Joreen. You've been really picking it up.
Starting point is 01:15:14 I really appreciate you. This is your host. Halitaha, aka the podcast princess, signing off.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.