Young and Profiting with Hala Taha - YAPClassic: Dean Graziosi on The Underdog Advantage

Episode Date: July 15, 2022

Do you feel like you’re meant for something more but don’t have the resources or background to make it happen? Entrepreneur, educator and best-selling author Dean Graziosi believes that you can tu...rn your disadvantages into superpowers by adopting an underdog mindset. Motivation, success, and happiness are right at your fingertips, you just need to know how to flip the switch. In this episode, Hala and Dean yap about Dean’s come-up story from humble beginning to becoming a multimillionaire in his mid-20s, how Dean changed his mindset around money, what the Underdog Advantage is and how we can adopt an underdog mindset, how to gain confidence, and how to turn desperation into persuasion.   Topics Include: - From humble beginnings to a multimillionaire in his mid-20s  - Changing his mindset around money and abundance  - What is the Underdog Advantage? - How to adopt an underdog mindset  - How does Dean maintain his drive? - Turning desperation into persuasion  - Sales and confidence  - How his parents’ divorce influenced him  - How he retains a healthy relationship with his ex  - Dean’s secret to profiting in life  - And other topics… Dean Graziosi is a multiple New York Times best-selling author, entrepreneur, and educator. He has started or played a major role in over 14 successful companies, including the Mastermind.com platform.  His books include Millionaire Success Habits: The Gateway to Wealth & Prosperity and The Underdog Advantage: Rewrite Your Future by Turning Your Disadvantages Into Your Superpowers. He also created the Better Life Journal to help people implement principles taught in his books and online courses. Dean’s philanthropic contributions include donating over 8,000,000 meals to Feeding America to help feed families in need, building multiple schools in Africa with the help of Village Impact, and donating $500,000 to help liberate children from human trafficking and sexual exploitation through Operation Underground Railroad. Sponsored By: Open Door Capital - Go to investwithodc.com to learn more! Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations Indeed - Go to indeed.com/yap to start hiring and only pay for quality applications matching the sponsored job description! Resources Mentioned: YAP Episode #68: The Underdog Advantage with Dean Graziosi: https://www.youngandprofiting.com/68-the-underdog-advantage-with-dean-graziosi/  Dean’s Books: https://www.deangraziosi.com/publications/  Dean’s Podcast: https://www.deangraziosi.com/podcast-episodes/  Dean’s Website: https://www.deangraziosi.com/  Dean’s LinkedIn: https://www.linkedin.com/in/deangraziosiinc/  Dean’s Instagram: https://www.instagram.com/deangraziosi/?hl=en  Dean’s Facebook: https://www.facebook.com/deangraziosipage/  Dean’s Twitter: https://twitter.com/deangraziosi  Dean’s YouTube :https://www.youtube.com/user/deangraziosi  Connect with Young and Profiting: Hala’s LinkedIn: https://www.linkedin.com/in/htaha/     Hala’s Instagram:https://www.instagram.com/yapwithhala/     Hala’s Twitter: https://twitter.com/yapwithhala  Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/  Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com-profiting. You can crush your fingers and all your toes during a data center migration. You can knock on wood, pluck a dozen four leaf clovers or look to your lucky stars for a successful office expansion.
Starting point is 00:00:24 You could hold your breath, shut your eyes, and say all the well wishes to help avoid cyber attacks. But none of that truly helps you. Because next level moments need the next level network. With the security, reliability, and expertise to take your business further. AT&T Business. The network you can rely on. You're listening to YAP, Young and Profiting Podcast, a place where you can listen, learn,
Starting point is 00:00:52 and profit. Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession, or industry. There's no fluff on this podcast, and that's on purpose.
Starting point is 00:01:17 I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors. Our subject matter ranges from enhanced and productivity, had to gain influence, the art of entrepreneurship,
Starting point is 00:01:38 and more. If you're smart and like to continually improve yourself, hit the subscribe button, because you'll love it here at Young & Profiting Podcast. Today on YAP, we're chatting with Dean Graziozine. Dean is a real estate investor, expert, and leading trainer throughout the world. He's widely known for appearing daily on TV for nearly 17 years with his late-night info marshals on real estate training. Dean is also a highly respected businessman
Starting point is 00:02:05 who's built a multi-million dollar real estate business from the ground up. And he's been involved in over 14 incredibly successful companies. And together, Dean and Tony Robbins had the largest online product launch to date with a program they co-created called Project Next. On top of all of this,
Starting point is 00:02:22 Dean is the best-selling author whose books include millionaire success habits and the Underdog Advantage. This is a YAP Classic episode originally recorded on June 2020. It was episode number 68. And as always, we've shortened and consolidated this episode into its very best parts for the replay. In this conversation, Dean and I YAP about what it means to have an underdog advantage and how you can create one. We learn how you can harness the power of desperation and turn it into persuasion. And we also get really personal and hear why it's super important for Dean to maintain a healthy friendship with his ex-wife and the impact that his parents
Starting point is 00:03:00 divorced had on him. If you feel like you're meant for something more but you don't quite feel like you have the motivation or drive to get it, you're going to benefit so much from this conversation with Dean. And before we get into a Young & Profiters, I did want to take a second to remind you to join our text community. All you have to do is text YAPT 28046 to join and there you can ask me anything. In fact, we have a new series called Ask Hala Anything and I just recorded the first two episodes yesterday and it was a total blast. So those are coming out in a few weeks. And we've been getting incredible questions on entrepreneurship, marketing, podcasting, side hustles, you name it. So if you have a question for me, all
Starting point is 00:03:37 you have to do is text YAP to 2A046 to join our text community. And then you can ask away, I check those messages every single day and I respond. And you could be featured on Young and Profiting Podcasts soon. Now YAPFAM, without further ado, let's get into this YAP Classic episode with Dean Graziozi. My first question to you is really about your journey to where you are today. So from my understanding, we do lots of research here on Young and Profiting Podcasts. to you is really about your journey to where you are today.
Starting point is 00:04:05 So from my understanding, we do lots of research here on Young and Profiting Podcast. And you had humble beginnings. Before you were 19, you moved 20 different times. You grew up with a single mom. You guys had financial struggles. You lived in a trailer park. You had super humble beginnings.
Starting point is 00:04:21 But then by the time you were 25, 26, you were already a multi-millionaire. You had made it in the real estate business. You had 20 to 30 apartments under your belt. Take us back to then. How did you get from struggling 19-year-old, didn't go to college, single parent to multi-millionaire in your mid-20s? Yeah, first off, I want to say congrats on all the research. Everybody says they do, but you really did. So thanks. And secondly, I want to congratulate you for being a leader and
Starting point is 00:04:51 getting information out to the world. And I mean, this is a time in history. Everything that's shifted in 2020 has really exposed how much we need knowledge. We need to get more educated and so many different levels to help us grow. And I just want to commend you for choosing this path because the world needs more of people doing that, right? And if you're not sharing your own knowledge, what you surely do, you help bring other knowledge to the world. So, you know, here's the thing, there's a million different reasons, right? We all have different circumstances. And please know, if I share a little bit about my past that I want to share only so it gives you context
Starting point is 00:05:26 so you can use it in your own life. I don't like podcasts sometimes, and someone goes on for 45 minutes about their life story. If it doesn't feel relevant to me. So I just want to tell you no matter where you are in your life right now, as you listen to this, if you're in your 20s, I'm 51, but I can remember being 20 and hungry five minutes ago.
Starting point is 00:05:44 I can remember being 20 and 18 and not knowing. I can remember being 20 and 18 and not knowing, you know, what I was going to do in my future. I didn't feel that smart because I struggled with dyslexia. So I just, I decided college wasn't even an option for me and we didn't have money. And I didn't have an example in my family. But I knew there was more. I watched my parents work so hard to have nothing. And I just didn't want to follow their path. I didn't want to follow their path in the work environment. They're amazing people. But in the work, it's like they always struggled with money. They
Starting point is 00:06:12 always worried about money and they both worked hard and it caused them to be not so happy in their personal life, right? It overflowed into that. So I just want to let you know I know what that feels like. And I know when it's like to have that hunger to go and do something on your own but like where the heck do you start and then besides where do you start then you feel like it in posture like I know maybe you have never felt that way but I was like you didn't go to college or not that smart no one in your school you know no one in your your your families doing well you don't live in a big thriving town you live in a small little, little upstate New York town. So I remember feeling all those feelings, but what I want to share with you today, and I'm excited to dig in anywhere you want, no question off the table. But I also know what it's like to use that pain of running away from tough circumstances as my fuel.
Starting point is 00:06:59 I know what it's like to fail and try again. I know what it's like to fail 10 times and try again and get that first sale, that fifth sale, and get momentum and get people to believe in you and you start gaining confidence. And then all of a sudden, you know, you get scared again, but you look back, go, I've already done this, let me try more.
Starting point is 00:07:14 So I did, I started a firewood business in high school. I started fixing wreck cars before I was 20. I bought my first run down apartment house for no money down at 19 or 20 years old. I ended up having a tow truck company, a collision shop, apartments, and I started, like just like you said, I started building houses, buying raw land and subdividing it by 25, failing miserable in between. A lot of sleepless nights, a lot of just hustle.
Starting point is 00:07:39 A lot of people doubting you and say, slow down, you're not going to make it, family thinking you're crazy. I was able to get to my network. I didn't have a million dollars in the bank at 25, but I had over a couple million dollars in real estate by the time I was 25 and multiple different businesses. That's so incredible. It's so cool that you didn't have a college education, but you just went out and did the work.
Starting point is 00:08:02 You hustled, you learned things on your own. How did you change your mindset about money? Because if you grew up with parents who struggled financially, they probably put it in your head that it was really hard to be rich and that like, you know, it kind of, yeah, how did you, how did you change to a mindset of abundance? Yeah, first off, I want to take a good, I like, I'm going to have fun, this is going to be a fun interview, I like're, because it's a true story. But I remember my mom, and my mom is one of the sweetest women I've ever met in my life.
Starting point is 00:08:29 But my mom, if we pass somebody with money or a big house or a Mercedes went by when I was a kid, I remember my mom be like, oh, like it was like disdain because they had it and we didn't, right? Yeah. And I just remember, you know, it seems even look back and sometimes I don't even know if this is exactly
Starting point is 00:08:46 I felt at the moment, but I can judge it from this point looking backwards. And I realized that money is an evil money Solves problems and I remember, you know, it's like I guess this is a silly analogy, but Neither one of us were sitting here talking when we didn't think about the air or breathing. You didn't think oh, I got another breath We're sitting here talking. We didn't think about the air we're breathing. You didn't think, oh, I got another breath. But if someone clamps, put their hands around your neck and you couldn't breathe, the only thing you would think about is air. And when I look back at my parents, they didn't realize since they didn't have money and
Starting point is 00:09:17 they didn't have the ability to do things. All they ever thought about was the lack of money they had and the pain caused them without even realizing it. And I just remember thinking, if I could get money out of the way, I could retire. My mom was probably my biggest muse because she worked three jobs to make nothing.
Starting point is 00:09:32 And if I make money, I can retire her. She doesn't have to come home at nine o'clock at night tired with her hands hurting or back hurting. So I just remember thinking money can solve problems. Now, I was probably a little naive back then, but I still feel that, right? I still feel money can solve problems. Now, I was probably a little naive back then, but I still feel that, right? I still feel money can solve problems. We just, as a family, we realized how many kids go
Starting point is 00:09:51 to bed at night in America hungry. When we realized that as a family of the last two years, we provided seven million meals. We put money in the loudest to provide a solution, right? We do a lot of stuff in charity, but it also helps my family. I retired my parents, both of them. By the time I was 30, I retired both my parents, but it's amazing. But it's amazing. I think money is one of those things. It's only evil if you do
Starting point is 00:10:15 bad things with it. Money can shift the world. Money can help people in need. Anyway, we can go down the philosophical side of money, but I just knew if I could make more money, I could help my family, and I wouldn't feel so out of control. When you don't have money and you've got to move, we lived in an apartment house and got to leave because we didn't have money to stay there. It's like, it's all this disruption. And the other thing I'll share before we, and if you want to go deeper and move on, but the other thing, and maybe some of you can feel this, is lack of money to me. And this is one of my core wise and my life. Lack of money to me means I'm not in control of my time or my decisions.
Starting point is 00:10:53 Money made my parents make certain decisions. They couldn't come to my baseball games or plays because they were both working. That was a decision made because of lack of money. We had to move certain areas. My mom, we had to live in my grandma a lot. We made bad decisions because of lack of money. We had a move, certain areas. My mom, we had to live on my grandma a lot. We made bad decisions because of lack of money and someone else was in control. And I remember, if I can now that we're talking about the number one thing I remember is if I have money, no one's gonna tell me how to live, where to live,
Starting point is 00:11:17 and I still feel that way. Wow, I think you said so many different gems, so many great insights. I love that money allows you to be in control, and that was sort of like your drive to help your parents become financially free, and for yourself to be more in control of your life, I love that.
Starting point is 00:11:33 So I think this is a perfect segue into your latest book. I think you put it out in 2019, it's called The Underdog Advantage. I thought it was a great book. And, you know, I think that everybody right now is an underdog where we're dealing with COVID,
Starting point is 00:11:47 we're dealing with police brutality, we're all underdogs right now. So tell us, what is this concept of the underdog advantage? So I think if you really look out, look through history, right? It's the biggest people we respect in sports or in freedom for countries, freedom for people. They've been the quintessential underdogs, right?
Starting point is 00:12:08 At every level, from George Washington and America to Martin Luther King to Mother Teresa to LeBron James and Michael Jordan and everybody in between, if you really dig into their past, they weren't supposed to make it. So how the heck did they? Right? So when I decided, when I have this concept, I'm really obsessed.
Starting point is 00:12:27 My last two books, Millionaire Success Abuts and this one are really about going upstream. That's the analogy I use in my head and really helping people with the foundation for success. So many times people want success and they're looking, should I do Amazon? Should I build a course? Should I write a book? Should I sell products? And they're looking for the tools and the tactics.
Starting point is 00:12:46 But if they don't have the mindset and the skills and the habits for success, it'll never work. They'll dabble forever and have envy that other people are getting ahead and they're not. So I really started obsessing on, how do I really help people in a simple way, anchor in a foundation? I started looking into my own life, right? I feel like I'm the quintessential underdog, didn't have money, didn't have resources, didn't have family support, didn't have an education, all those life, right? I feel like I'm the quintessential underdog and have money, didn't have resources, didn't have family support, didn't have an education,
Starting point is 00:13:07 all those things, right? Not poor me, just part of it. And I started really analyzing and I geeked out on research on successful people throughout time. And there was seven core habits of people who turned their disadvantages into their advantages. I mean, think about this.
Starting point is 00:13:25 Most people, when they think about starting their own business or scaling your business, they say, and I get DMs like this all the time, Hey, if you lend me 100 grand, we can be rich. If you lend me the money, if you give me the money, but think about how many people hit Lotto and go broke. They had the resources. Yeah. But they were lacking resourcefulness, right?
Starting point is 00:13:43 Think about how many people, if you you know anybody that's a trust fund Adulter was a trust fund kid now they're adult. I know a bunch of them and I have to say I don't know any of them that are really happy or Really hungry or are attacking life. I know a lot of them that struggle some people who just raise money for businesses And they're like and you probably have some friends like that that not friends people you know They're on their fourth raised of money and the business feels they just go raise money again. So that's a sample also of resources, but not resourcefulness. So if we go back to that, what if life happens for us? What have God, the universe, whatever you believe in, set these obstacles in your way to see if you are worthy to gain the success you desire and
Starting point is 00:14:30 To get over those obstacles you have to be resourceful you have to figure out solutions Listen, I've been blessed to start over 13 companies. I've done more success and I could ever imagine possible I never had anybody lend me money give me money I didn't know what it was like. I wasn't smart enough to raise Angel and have angel investors and get my I had to go in business And I had to make it profitable in the first month or I'd go out of business. Right, so taught me how to be a hustler, taught me how to market, taught me how to influence, taught me how to bring good people together
Starting point is 00:14:55 because my butt was on the line. If it didn't work, I'd go broke. So it was like poor you, no one let you money. No, not poor me. I know how to start businesses and make them cash flow now because I had to be resourceful. That's just one of the, you know, seven things that you realize successful people are massively resourceful. Yeah, I love that, that you have to be resourceful. I think that's super interesting. So let's
Starting point is 00:15:18 say a lot of my listeners, including myself, we have like cushy corporate jobs, right? And we're comfortable now. So how do we get that resourcefulness, that fire under our butts, that you're speaking about if we already kind of made it to a certain level? Yeah, I love it. What a great question. And that's why there's a whole section of the book about adopting an underdog mindset, right?
Starting point is 00:15:39 Because if you don't attack things in a hungry way, you can get complacent. And here's what I would share is it's great to have a cushy job and you've got some money coming in. But if you looked back, if you had the chance to fast forward your 97 years old and you're sitting with your maker, whoever you believe your maker is, and you're having a conversation, and you just fast forward. And what you're doing now is what you did for the rest of your life would incremental
Starting point is 00:16:04 raises. And you just fast forward and what you're doing now is what you did for the rest of your life would incremental raises If you're a concept with your maker and say, oh my god, I was an amazing life I felt it. I lived my full potential then you should keep doing exactly what you're doing If you love it and you feel but if you feel any part of your heart that you are meant for just something different Not just more money not just upgrade the five series beamer to the big beamer, go to the bigger cut. I'm talking about something where you feel like it's calling you. You get out of bed in the morning and you feel like you have a calling where you could be a role model, where you can tap into another level of potential. I don't care where you are. There is another level
Starting point is 00:16:40 of potential and when we reach that one, there's another level. Stretching your mind, stretching the ability to learn, stretching the ability to impact other people's lives. If you have any of that, then what I believe is you have to get disturbed within action. You have to get disturbed with complacency. And that's just it. And even when it comes to entrepreneurs, there's lifestyle entrepreneurs
Starting point is 00:17:02 and achievement entrepreneurs. I have some people that I know that got to a certain level, 20 grand, 50 grand a month in revenue, and they live the life they want, and they want to just be on autopilot. They don't want to make more, they don't want to make less, they got their lifestyle they want. And there's a accomplishment based on entrepreneurs. It's like, I accomplished this, but there's a bigger amount. There's more to learn, there's more to grow.
Starting point is 00:17:21 I want to get and navigate my territory. And it never ends because it's not about the money, it's about the ability to keep growing. So I would just say, you have to really reflect and spend a little time and say, if you're good with it, don't let anybody disturb you, stay good with it. But I would bet today, if you're listening to this podcast, are you listening to any podcast, are you reading any personal development books or success books, you know there's like a, you might be on 3.0, there's a 4.0 version of you, and what I'd say is find a way to be disturbed,
Starting point is 00:17:50 and find a way to have an underdog mindset, like a packet like you're not comfortable, a packet like you have no money, a packet like people are gonna make fun of you when it doesn't work, a packet that you have to be this incredibly resourceful, because all I know too is being resourceful brings you alive, because you have to think through problems, right?
Starting point is 00:18:08 You don't just go out and cut a check. It's like, no, I gotta make this happen. And now a quick break from our sponsors. Young and profitors, do you have a brilliant business idea but you don't know how to move forward with it? Going into debt for a four year degree isn't the only path to success. Instead, learn everything you need to know about running a business for free by listening
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Starting point is 00:21:11 Go right now for 50% off your no risk two week trial at trinom.com slash app. That's trinom.nom.com slash app for 50% off tr try num.com slash app. Well, you have incredible drive. I feel like I also have this incredible drive. That's why I started my podcast on the side of having a job and it really does wake me up and it makes me feel so passionate about life
Starting point is 00:21:39 and I can't wait to see where it goes. But you have like this extraordinary drive that doesn't seem to stop. I wanted to take a look at your content journey, so I scrolled through all your YouTube videos all the way from 2011, very old videos, maybe even 2007, I want to say. And some of them had 30 views, 70 views. And then it would jump from 70k views to 200k views,
Starting point is 00:22:02 and I was thinking, how did you maintain that drive where sometimes people were paying attention and sometimes people weren't paying attention at all? How did you maintain that drive to where now you have, I think, three million followers on Instagram? How did you do that? Yeah, so here's what it is.
Starting point is 00:22:20 First off, there was a time where I realized that, and this is something any of you that ever want to, if you're already in it or you want to go into something on social media to make more of an impact, to get a channel going, if you just look at it, there might be just one person in the universe right now that means what you're going to share. If you look at it through those eyes, then you don't have to say, wow, I don't have millions of followers, I don't have tens of thousands of followers. But what if it doesn't take 10,000 followers? If you look at it through those eyes, then you don't have to say, wow, I don't have millions of followers. I don't have tens of thousands of followers.
Starting point is 00:22:45 But what if it doesn't take 10,000 followers? What if one person tomorrow, if you shared a message, had two views? And one of the two, we got to course correct their life or help solve a problem or allow them to feel better about themselves or gain knowledge to make them go faster. And like, if you start looking at it through that, then it becomes about the impact. And the byproduct is more revenue and success. So I would bet to say, I know what I want out of life. I truly understand what success means to me, to me a long time to dial that in. And of course, it was different in my 20s and my 30s and my 40s.
Starting point is 00:23:18 But I know what success means to me. I love giving people capabilities to go faster because I wish I had, right? And I would have had the right knowledge. And my 20s, I got a lot of advice, but it wasn't until I really started digging in and learning from people who had already been there to I got the right advice. So I love giving advice. I love course correcting people's lives, not because I'm brilliant, not because I have all the answers. And I don't give people advice in areas that I don't know up, right? I would never, like, what's going on in the world right now? I'm not going to give advice. I just want to be an active participant in the fix. The repair of it, right? In the solutions. I'm not going to give my
Starting point is 00:23:53 advice. People way smarter than me, but you want to know how to start a business, market, influence, persuade, right? A bestselling books, build relationships with people, you like, that's my expertise, and I wanna give that to the world. So when I know I want that, and the only way to give it is through enthusiasm, and I mean, if I came on here with you today, I was like, yeah, I've been blessed to do a lot of cool stuff. I'm gonna listen, right?
Starting point is 00:24:19 I know what to do. So just for me, and this is one thing I think everybody should take away from this is Put it all down like the four or five things that are real success in life So one for me, I love making an impact. Maybe it wasn't always that when I first started this business I just wanted to make more money while I was helping people right now. It's an obsession to make an impact number two I love being a father and a husband I'm married to one of my dreams. I have three amazing children.
Starting point is 00:24:45 One's only eight weeks old. Congratulations. I'm going to be eight weeks old and 11 and 13. Like, that's my life. And I want to be a present dad. When my kids are with me and I pick them up from school every single day, I go to baseball practices, not just the games.
Starting point is 00:24:59 Being a dad and being a husband is important. My team is extremely important. They're my family. There's 85 of us, I think it's like an extended family. And four, I want to grow and contribute. And that's really the four things in my life. And I really say, I know the sounds, I say no to everything else.
Starting point is 00:25:16 I don't feel much else out of those four things, but I fight for that. And each one of them light me up like this. But if I was doing something that gave me that money, but didn't allow me to feel aligned, I don't think I could have this enthusiasm. So just balance that. No, success really means to you.
Starting point is 00:25:35 And if you're not, if success means a certain amount of money and you got it, but you're still not feeling so good, then take a transition, start a podcast like you. Do something that just intrigued you. And the last thing I'll say about that is, if you don't know what else to do, then just be an investigative reporter.
Starting point is 00:25:50 Like just keep your eye open for anything that can give you that spark. Yeah, I think that's really interesting. Essentially you're saying, you just followed your values. Like I had nothing to do with how many people were watching or how many views you got. It was more about your values,
Starting point is 00:26:04 and you just kept doing, you know, what you enjoyed to do, what you found passionate, what kept you enthused, and it just ended up working out. So that's what's meant to be. Tell you about podcasts. My schedule is really crazy. Life, 100 boys, three kids, and writing books, doing courses, doing videos, we put out a lot of content, and I still run my business. I'm still CEO of my company. So I make my little business decisions. But I told my team, you met who probably the Lucas that you had a conversation with. I told my team four months ago, I said,
Starting point is 00:26:36 because they were only booking me podcasts that were like the top podcasts. And I feel blessed with my partnerships and my, I've done all the top podcasts. But I said, let's do podcasts where you find somebody intriguing. You find something that's really working hard to make a message. You find somebody who's like got a heart to serve.
Starting point is 00:26:53 I don't care if they're just starting. My team's like, well, what if they only have 5,000 listeners a month? I'm like, well, they're going to grow and we can help them grow and I can deliver content. So I love making those decisions because I wish someone would have done more of that for me when we first started, right? So, you're right. All your values and success follows that a lot faster. That's awesome. So one more concept from the book I want to cover. You say the most powerful advantage an underdog has is using desperation as persuasion. What do you mean by that? I've seen some of the people who are best with, you know, people don't like the word sales
Starting point is 00:27:28 and marketing, but listen, let's just say it. Nothing in the world happens unless you make a sale. If you don't sell someone to come listen to your podcast, they don't come listen. It doesn't matter if you just put it out there. Like an old movie with Kevin Costner called The Feel the Dreams. The whole movie I'm saying, if you build it, they will come. If you build it, they will come. If you build a great restaurant, if you write a great book, they won't just come. Barns and Noble, 95% of all books that are in Barnes and Noble don't sell over a thousand copies. Do you know how many amazing books are in Barnes and Noble?
Starting point is 00:28:00 People took years to write them. They put their heart, their soul, they did research, they obsessed, they had sleepless nights, they got done with the book and they're like, yeah, it's done and they got a publishing deal and they put it in Barnes & Noble and 800 copies sold. Why? Because they built it and it was so good, they just thought people would go viral and do it on its own.
Starting point is 00:28:19 That's the biggest misconception in business. I want to tell you right now, everybody listening. If you're going to start a business or you want to even scale in the company you're at, you must influence and persuade the people that can allow you to go to the next level. If you're selling something, you must get people to say yes. Now, here's the cool part. When you provide amazing value to the company you work with, or you provide an amazing
Starting point is 00:28:38 product that changes people's lives, I said, I love selling my book to people because I know if I read it, I get to change their lives. Right? Well, let's just, I just wanted to get selling out of the way. Like, we must sell. But if you're selling cigarettes or booze to an alcoholic or selling something, bad, that's terrible. But if you're delivering value to your company or value to the world, then I think we're obligated to sell. So that's that part. The turning desperation into persuasion is when you are an underdog, or you adopt an underdog mindset, think about in a corporate world, right? Because you say you have a lot of people listening,
Starting point is 00:29:13 it's got maybe a cushy corporate job. You have to influence and make enough impact so you could go to the next level. That's just the way it is. If you look at it through the eyes of no desperation, so I can know, I'm kicking ass in this job. I'm doing a good job. Listen, I'm gonna go talk to my boss
Starting point is 00:29:30 and I want to recognize what I'm doing that is doing good. It will never work unless there's a feeling of desperation to want that next level, right? So even if you're complaining, if you're having a horrific childhood, it doesn't matter, Adopt that mindset. I desperately want that because here's what I know.
Starting point is 00:29:50 The greatest sales people on the planet that I've ever met and I've been blessed, I've traveled all over the world on live events and I get to watch a lot of them on stage. So many of them have come from a struggling background and that desperation built passion and enthusiasm, right? I know before I had the intelligence and before I had the money, you know what I had? I had the authenticity and the enthusiasm and the desperation that converted into influence, right?
Starting point is 00:30:17 I had to sell the people to do business with me because I had no credentials, I didn't go to school. So I just found a way to turn desire and desperation into authentic persuasion. That's awesome. So I heard you also mention, I can't remember if it was a podcast or in your book, talking about how like confidence is really important
Starting point is 00:30:37 when you're selling something and how nobody can buy anything if you're insecure about what you're saying. Could you elaborate on that? Yeah, so I mean, I haven't listened if you're listening right now. Is anything ever good happened in your life when your confidence is down?
Starting point is 00:30:49 If you want to talk in your superior and you want to make a change, if you're not confident, if you're looking down, you feel a little nervous. You thought about it all night and you reversed what you were gonna say and you walk in there with lack of confidence, little cotton mouth. Do you ever get your way? Never works out.
Starting point is 00:31:03 You don't get the girl, you don't get the guy. You don't get the girl, you don't get the guy, you don't get the date, you don't get the bank to lend you the money, the partner to be with you. You don't get someone to say yes if you're in sales, if your confidence is down. If you don't believe in yourself, people don't believe in you. And the thing I want you to really listen to right now
Starting point is 00:31:20 is confidence isn't like a one to a hundred scale. For me, if your confidence is at a 94 out of 100, you're not moving forward in life. I want you to think about, you have to protect your confidence. And when it comes to selling, right, I watch people on stage a lot because I get the travel around the world. And I'll see somebody have so much energy and love and compassion and a great product or great service. It will be on stage for an hour and they will deliver massive value. And I can tell, I'm like, oh, we're getting ready to sell something because I can watch their mannerisms change.
Starting point is 00:31:54 I can watch their face go straight. They turn more like a robot. They physically back up from the edge of the stage. That's when you maybe you guys have seen it or saw it online and that's when they go to slides and say, now if you like that today That was the tip of the iceberg I have more and they go to the slide and they Robot and they don't sell anything because they weren't they lost their confidence to sell or maybe they didn't believe in what they were selling or Someone taught themselves were bad. So confidence is so important on every level and if this is cool with you
Starting point is 00:32:22 I want to share a couple things to really think about confidence. Of course, you won't make the decisions you want if you don't have confidence. If you're in a job and you want to raise and you've been thinking about asking for it, if your confidence is down, you're not asking, right? There's a difference between cockiness and confidence. Confidence comes from purely in your soul.
Starting point is 00:32:42 So here's what I want to share with you. Protect your confidence. And there's lots of ways that in your soul. So here's what I want to share with you. Protect your confidence. And there's lots of ways that rob your confidence. One is over, like, you know, right now it's hard. We're all going on in the world, but watching the news on a regular basis will rob your confidence. Once the last time you ever watched the news
Starting point is 00:32:58 and thought, oh my God, the world's in such a good place. Watch the news. If you're watching news, then you say, oh crap, this world of America's going to hell in a hand basket. Maybe I should be lucky that I have this job. Maybe I shouldn't have asked for that raise. I should just be happy.
Starting point is 00:33:11 I have the job I got. Let me think safe. Let me say secure. And then you shrink, right? How about hanging out with someone in your life that tells you to stop being a dreamer? You really shouldn't start a podcast. You got this great job.
Starting point is 00:33:23 Why would you want more? Why do you want to ask for the raise? Why do you want to start their own business? You hang out with someone like that. You might be powered and strong. You might have the Superman logo on your shirt, but when you hang out with that person, you button it back up.
Starting point is 00:33:36 You go back home and go, maybe I should be happy with this life. These things are cumulative. Watch the news, hang out with your negative friend, and then the last thing, it was a bunch of Michael Chervich, the last one. I wish someone told me this, and gave me this gift when I was younger, even in your career, your job, your business, whatever it is that you do.
Starting point is 00:33:52 Stop working on your weaknesses, and stop feeling inferior about the things you're bad at. Like today, stop it. When you work on your weaknesses, all it does is make you feel bad about yourself. And here's a gift I wish someone gave me. Figure out what you're good at and get amazing at it. And let the stuff you suck at or you're insecure about or rob your confidence, let someone else do it or pay someone to do it. When you can see, I don't care if you've been in a corporate job, if there's something
Starting point is 00:34:19 that you hate doing, pay someone to do it. And when that time is being done by someone else, obsess on the things that you love that can actually move the needle in your life. And watch your ROI go through the roof. Hold tight, everyone. Let's take a quick break and hear from our sponsors. Hear that sound, young and profitors. You should know that sound by now. But in case you don't, that's the sound of another sale on Shopify. Shopify is the commerce platform that's revolutionizing millions of businesses worldwide. Whether you sell edgey t-shirts or offer an educational course like me, Shopify simplifies
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Starting point is 00:35:25 If you're a regular listener, you probably know that I use Shopify to sell my LinkedIn secrets masterclass. Setting up my Shopify store just took me a few days. I didn't have to worry about my website and how I was going to collect payments and how I was going to trigger abandoned cart emails and all these things that Shopify does for me with just a click of a button. Even setting up my chatbot was just a click of a button, even setting up my chat bot was just a click of a button. It was so easy to do.
Starting point is 00:35:50 Like I said, just took a couple of days. And so it just allowed me to focus on my actual product and making sure my LinkedIn master class was the best it could be. And I was able to focus on my marketing. So Shopify really, really helped me make sure that my master class was going to be a success right off the bat It enabled focus and focus is everything when it comes to entrepreneurship With Shopify single dashboard. I can manage my orders and my payments from anywhere in the world
Starting point is 00:36:15 And like I said, it's one of my favorite things to do every day is check my Shopify dashboard It is a rush of dopamine to see all those blinking lights around the world showing me where everybody is logging on on the site. I love it. I highly recommend it. Shopify is a platform that I use every single day and it can take your business to the next level. Sign up for a $1 per month trial period at Shopify.com.sash profiting. Again, go to Shopify.com.sash profiting all lowercase to take your business to the next level today. Again, that shopify.com-profiting shop-fly.com-profiting all lowercase. This is Possibility powered by Shopify.
Starting point is 00:36:56 Yeah, bam. If you're ready to take your business to new heights, break through to the 6 or 7 figure mark or learn from the world's most successful people, look no further because the Kelly Roach show has got you covered. Kelly Roach is a best-selling author, a top-ranked podcast host and an extremely talented marketer. She's the owner of not one, but six thriving companies. And now she's ready to share her knowledge and experience with you on the Kelly Roach show. Kelly is an inspirational entrepreneur.
Starting point is 00:37:22 And I highly respect her. She's been a guest on YAP. She was a former social client. She's a podcast client. I remember when she came on young and profiting and she talked about her conviction marketing framework. It was like mind-blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done, all Kelly has built. In the corporate world, Kelly secured seven promotions
Starting point is 00:37:51 in just eight years, but she didn't just stop there. She was working in I-5. And at the same time, she built her eight-figure company as a side hustle and eventually took it and made her full-time hustle. And her strategic business goals led her to win the prestigious Inc. 500 award for the fastest growing business in the United States. She's built an empire, she's earned a life-changing wealth, and on top of all that, she maintains a happy marriage
Starting point is 00:38:14 and a healthy home life. On the Kelly Road Show, you'll learn that it's possible to have it all. Tune into the Kelly Road Show as she unveils her secrets for growing your business. It doesn't matter if you're just starting out in your career or if you're already seasoned entrepreneur. In each episode, Kelly shares the truth about what it takes to create rapid, exponential growth. Unlock your potential, unleash your success, and start living your dream life today. Tune into the Kelly Road Show available on Apple Podcasts, Spotify, or wherever you
Starting point is 00:38:41 listen to podcasts. Hey, ya fam! As you may know, I've been a full-time entrepreneur for three years now. Yet media blew up so fast. It was really hard to keep everything under control. But things have settled a bit, and I'm really focused on revamping
Starting point is 00:38:56 and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate. And I recently had best-selling, Kim Scott, on the show. And after previewing her content in our conversation, I just knew I had to take her class on master class, tackle the hard conversations with radical candor to really absorb all she has to offer.
Starting point is 00:39:17 And now I'm using her radical candor method every day with my team to give in solicit feedback, to cultivate a more inclusive culture, and to empower them with my team to give in solicit feedback, to cultivate a more inclusive culture, and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework, and I'm so happy because I really needed this class. With Masterclass, you can learn from the best to become your best, anytime, anywhere,
Starting point is 00:39:42 and at your own pace. And we all know that profiting in life doesn't just mean thriving in business. With Masterclass, you can brush up on your art skills or your cooking skills, or even your modeling skills. With over 180 classes from a range of world-class instructors, that thing you've always wanted to do better is just a few clicks away. On Masterclass, you'll find courses from many Apple Alstair guests like Chris Voss and Daniel Pink. I've been taking their sales and negotiation classes and I've been
Starting point is 00:40:10 feeling like a real shark lately. I've totally leveled up my sales skills. How much would it cost you to take a one-on-one class from the world's best? A lot. But with Masterclass annual memberships it just cost you $10 a month. I have to say the most surprising thing about masterclass since I started this incredible journey on the platform is the value. For the quality of classes, instructors, the platform itself is beautiful. The videos are super high quality. You can't beat it. Gain new skills in as little as 10 minutes on your phone, your computer, tablet, smart TV, and my personal favorite way to learn is their audio mode to listen on the go.
Starting point is 00:40:50 That way, I can multitask while I learn. Get unlimited access to every class and right now as a app listener, you can get 15% off when you go to masterclass.com-profiting. That's masterclass.com-profiting for 15% off an annual membership. masterclass.com slash profiting for 15% off an annual membership masterclass.com slash profiting I think that is absolutely incredible advice. I think your your points about kind of like changing your environment Making sure you're hanging out with the right people making sure that you're not getting consumed by the news and letting that take over
Starting point is 00:41:22 Your feelings and and how you feel about yourself. I think that's wonderful advice. I'd like to switch gears to something a little bit more personal. From my understanding, you grew up with divorced parents. I think at a young age, your parents got divorced and then between them, they divorced like nine times. You seem like a very mentally stable person, somebody who's really got a good head on his shoulders. So how did their divorce impact you and how did you not get traumatized by that experience?
Starting point is 00:41:50 I actually did get traumatized. So I'm really good question and I'll be completely transparent. I am. It wasn't, and again, when I share, I just want you to, I'm sharing an experience. I'm not sharing because I want any sympathy or empathy. I understand. For it. So, but my father couldn't really handle the divorce. My father was the youngest of 12. He was sexually and physically abused, like most of his childhood. And he didn't ever repair that. So we had this inner anger. And now my dad's in a great space and I love him dearly.
Starting point is 00:42:20 But my dad struggled with that. And he pushed his family away and kind of terrorized us in a way without realizing his father physically beat him. And he decided I'll never hit him on anybody in my family but he came out in other ways, right? Yeah. So there was a lot of back and forth and my mom, she got married in divorce five times,
Starting point is 00:42:38 my dad for, so marriage didn't seem like a thing. Like it didn't seem like it worked. And I have to say, I went through a divorce, and I never thought I would because of that. But I have to say, I know a lot of the reasons why, and I'm responsible. I have to take responsibility for my part in that. But when I was going through my divorce,
Starting point is 00:42:59 when I knew it was an absolute thing that was happening, there was no way around it. And I'm not an advocated divorce. I'm just saying this was the decision for us. It caused a lot of anxiety. In fact, I'll go into this anyway you want, but the truth of the matter is it opened up wounds from my four or five six year old self.
Starting point is 00:43:17 And for the first time in my life, I had real anxiety attacks. Like I didn't know what an anxiety attack was. At my late 40s, I popped the sand ex two days a week just so I could sleep and I don't even what an idea attack was. At my late 40s, I popped the Xanax two days a week just so I could sleep and I don't even take aspirin. I don't drink a lot. I just don't like put anything in my body. And I was taking Xanax just so I could get two nights a week sleep.
Starting point is 00:43:37 I had crazy panic anxiety. Not from the divorce because my ex and I had already figured that out. We were working on a friendship. We already living in different places. We had already lived in different bedrooms for three years before we got a divorce. That was fine, but all these old worries of my children came back.
Starting point is 00:43:53 And it was a really brutal time. And I'm telling me what part I'd love to share what I did to come out of that, what I shifted how I'm in the best relationship my life, how my kids are thriving, my ex is your friend. What part would I help your audience with? I'm interested to understand like how you like, first of all, you're friends with your ex. So I think that's relatable to everyone. Like how did you maintain a healthy relationship with your ex while also getting married to somebody else starting a little new family?
Starting point is 00:44:23 So here's what I decide. So I'm just going to say it like it is I'll hold, I'm not going to hold anything back. It was freaking me out. And freak out is just a fun way to put, like losing my mind, journaling at night. And I started doing all the things. Like I am friends with Tony and great people. My buddy, Dr. Daniel Aiman.
Starting point is 00:44:38 And I went and saw Tony for a couple days and Daniel Aiman for a couple days. And I read books on it and I was meditating and I was waking up in the morning and doing yoga and I was journaling every day. I could not and this is just something for everybody to think about. I did this in business but I didn't do it in my personal life and I'll tell you what that is in a minute. I couldn't stop the feelings I had.
Starting point is 00:45:00 Nothing seemed to be working. I just kept going back to this younger version of myself. And I felt like I was gonna put my kids through the same trauma I went through. That wasn't the case, but that's the way my brain was telling me that was gonna happen. And I started thinking,
Starting point is 00:45:14 what is one, and this is something I want everybody to take away. If you take nothing from this podcast, take this. When you can have exponential results, when you can solve one problem that solves many, that's how you grow your career, that's how you grow your income, that's how you grow your business. I do that all the time in my business.
Starting point is 00:45:32 What's one thing I can solve that solves multiple things? And I just, I started getting this frame of mind, like nothing seems to be working, I'm losing my mind, and I started thinking, what's one thing? And the one thing was, because I was worried my kids wouldn't respect me. I wouldn't see him as much. I travel a lot. What if it's not my day when I come back?
Starting point is 00:45:50 What if all the values and core beliefs I put into my kids go away? Like I do Sunday meetings with my kids. I pick them up every day from school. I cook my kids breakfast. I cook them like I'm an engaged dad. I'm thinking I'm just picturing all that and it's going away. That their mom's gonna talk bad about me. And all of those things and I'm like, I'm just picturing all that. It's going away. That their mom's going to talk bad about me.
Starting point is 00:46:06 And all of those things, and I'm like, what's one thing I can do? And I have to tell you, my life changed when I realized if I can be friends with my ex, like real friends, not just fake, like someone, I made a list of 10 things I could do, and I sent it to her, on how I could be a real friend. And what I said is, you know, things like, I will listen when you talk.
Starting point is 00:46:23 I will never disparage your kids and when you're not around no matter what. When I meet somebody, they have to accept that I'm friends with my ex and that I don't talk about. I will never say a bad thing about you and the entire universe anywhere you never hear. And I just declared these 10 things and said, if I can be friends with my ex,
Starting point is 00:46:39 all the other worries go away. She's never gonna talk bad about me. She's not gonna try to steal and have more custody than 50-50, which she'll be flexible when I travel. And when I found the answer, not even when it happened, all the anxiety was almost like a ship coming out of a storm. Like rocky, crazy, and all of a sudden, boom, it was like a flat surface. And then when that worry was off me, and we saw we could do that, my kids saw the respect. And one more thing they remember, this is a hard one. And this relates to what's going on in the world right now.
Starting point is 00:47:09 I just decided to replace anger, guilt, worry, frustration, with compassion. Might have been the hardest thing I've ever done. And every time I go, why does she want that money? I'm going to look through the eyes of compassion. And when I started doing it and became a habit, and within six months, I just always replaced all of those emotions that do nothing but hurt, destroy, with compassion. Long story short, built a friendship, I had the ability to work on me. I decided I looked internally for the first time on relationship
Starting point is 00:47:40 side and I deeper level and said, how can I become a better man? I don't want to just find a woman that can fill me up. It's like, how can I become a better man? I don't want to find a woman that can fill me up. It's like, how do I become a man that attracts a woman where I can find the relationship in my life? And I did a lot of work on me and I got coaches and red and I interviewed people and great couples and I realized some of those old beliefs from my family's divorces were lingering inside of me
Starting point is 00:48:02 and I got to purge those out. And Tony made me make a list of everything I wanted in a relationship and everything that wasn't acceptable. And he said, look at that every single day and I did, I wanted someone who would love my children like their own, someone who was into health and personal growth. And I wrote all these things down.
Starting point is 00:48:16 I wrote all the things that were unacceptable people that were negative people that were racist. Or people like, I had all this list of what I didn't want and I manifested it. And I'm married to the woman in my dreams. Like beyond it. You guys look so happy. You are.
Starting point is 00:48:29 Every day and it's that for Instagram. We're three years in. We're happy as hell. We have a eight-week-old. My wife already wants to go for number two. Like we're none of that happened. And this is the last big lesson. And if I took too long to share that, I'm sorry.
Starting point is 00:48:42 But here's the last thing. You are next level of life. And you've heard this before, but I want you to hear it for the first time. Lives on the other side of the thing you fear the most. I fear leaving my children. I didn't fear getting a divorce. I feared leaving my children. It caused pain and anxiety. Think about this last analogy. Is you're in a ship. And your ship's okay, you're in the bay. And there's other ships around. And maybe your ship's a little bigger're in the bay. And there's other ships around and maybe your ship's a little bigger than everyone else's
Starting point is 00:49:06 or the same size and you're comfortable, but you're just not happy. But the only way out of that bay is a tornado. And it just stays out in the bay and it's always there and the only exit is through the tornado. You can stay in the bay, you can look back in your life and go, I lived an okay life. I wasn't ready for okay.
Starting point is 00:49:23 My ex and I hadn't held hands in 10 years. We hadn't slept in the same bed. My kids didn't see what love was. I felt empty on the inside. I'd go on stage in front of 20,000 people. They'd all cheer and love me and I'd go backstage and be alone. And I'd feel alone, right?
Starting point is 00:49:37 I had all those feelings. The only way I could find love, happiness, abundance was on the other side of the storm. And a couple times I started going to the storm, I got scared, I can't go back, like picture that visual. And finally, enough was enough. There was no going back, and I took my ship through that storm, and it was hell,
Starting point is 00:49:54 and I had anxiety attacks, and worry. And now that I'm on the other side of it, I'm a better person, I'm a better version of me. I'm navigated new territory, and I can see through a deeper level of empathy and compassion, and I'm a better dad, I'm a better version of me. I'm navigated new territory and I can see through deeper level of empathy and compassion and I'm a better dad, I'm a better ex, I'm a better husband to my wife, I'm a better leader. You know, I have so much respect for you that you found a new woman but you didn't just like leave your family to the side and you prioritize your ex and your children and
Starting point is 00:50:21 that's really respectable. My last question to you, and I know we're really close on time. What is your secret to profiting in life? This is a question we ask all of our guests. You know, I said this already, so I don't want to beat it up, but really identify what happiness is, because it changes all the time. Listen, if I asked you what happiness was just four months ago, before COVID, before all the things going on in America,
Starting point is 00:50:44 you'd say happiness was different than it is right now. And it is what true happiness is. What true success means to you and fight for it every single day. That drives me. That's my greatest success. That's my greatest profit is I know what I love. I love being a family man. I love impacting lives. I love my team and I love growing as a human and I will fight for that to the end. Yeah, bam.
Starting point is 00:51:10 I hope you liked this episode. Dean Grazie-Ozi is so awesome. He's got such great energy. And when we recorded this episode back in 2020, I remember being very inspired from this conversation. I was still at my job at Disney Streaming Services and running this podcast as a side gig. And I think I was still at my job at Disney streaming services and running this podcast as a side gig. I think I was just starting.
Starting point is 00:51:29 If this was recording in June of 2020, I had just started YAP Media. I had maybe my first client already. It was before we were actually incorporated as a company, but Dean definitely motivated me. Needless to say, what Dean shared in this episode about the underdog mentality and turning desperation into persuasion, worked for me and can work for you too.
Starting point is 00:51:53 And so when we decided to replay this episode, it really gave me a chance to look at my journey through the lens of this conversation with Dean. And I realized how much my underdog mindset and desperation that Dean talks about came into play. I've always felt like I had a chip on my shoulder. And I wanted this episode to serve as a reminder for you all that it is okay not to be satisfied with your life and to want more for yourself.
Starting point is 00:52:16 That's not negativity, right? Complacency can be very dangerous. It's okay sometimes to be dissatisfied because dissatisfaction can fuel positive change. So do not mistake dissatisfaction with your life with negativity. There is always a little bit of negativity that we can incorporate, whether it's seeking revenge,
Starting point is 00:52:39 which feels you to make a change or whether it's just not liking your circumstance, you need negativity sometimes to make a change. And that's just not liking your circumstance, you need negativity sometimes to make a change. And that safety net that I had back when I was working in Disney, I'm sure many of you guys can relate. Sometimes it's really hard to leave something good for something great, right? I just had a conversation with Nathan Chan.
Starting point is 00:53:01 He's a founder of Founder, the magazine. And that episode didn't come out yet, but he told me something really cool. He said that his friend became friends with Jeff Bezos. Jeff Bezos is the CEO of Amazon, and the richest man in the world literally. And his friend asked him, hey man, like you've got everything,
Starting point is 00:53:23 you could literally buy anything you want more than anyone in the world in terms of the amount of purchasing power that you have. So what do you want? Like what is something that you desire? And he said he desires to evolve. He said the only thing I want to do is evolve. And for me that just clicked and I just just realized the purpose of life is to evolve. So like I said, no matter where you're at, even if you are someplace great right now, like you've got a great corporate job, if you're not happy and you feel like
Starting point is 00:53:56 you're not reaching your full potential, it is okay to be dissatisfied with your life and to take positive change and take change, even if everyone else is against it, to take positive change to change your life and to take positive change and take change even if everyone else is against it, to take positive change to change your life. I remember my ex-boyfriend who I'm no longer with was so mean to me when I wanted to start, yeah, media. He stone-walled me. It's the reason why we broke up. He didn't talk to me. And it was because he thought he knew better for me. He thought that I was too emotional to be an entrepreneur.
Starting point is 00:54:25 He thought that I was ruining my life, that I was selfish, and that anybody would be happy with an executive job at Disney and how dare I even think about starting a company and how lucky I was to have a steady paycheck and how I was making the biggest mistake in my life and he wouldn't stand by it. You know what? At some point, you've got to leave the negative people in your life, and you've got to take your life into your own hands. And if you know inside of yourself that you're meant for something greater,
Starting point is 00:54:53 you need to take that leap. I knew there was something more, and I'm so thankful I took that leap, and I'm so thankful I trusted my gut, and I'm so thankful. I've created a new life for myself. And I've adopted that underdog mindset and used my desperation and my need for the stream to be realized to reach out to guests like Dean, like the CEO of Netflix, Mark Randolph, to the Queen of Happiness, Gretchen Rubin to celebrity superstars like Matthew McConehey and all of my incredible guests to persuade them to give this up and coming podcaster a shot who is now a number one podcaster across all apps.
Starting point is 00:55:29 Who is now a number one how to podcaster on Apple cover of podcast magazine award winning social media and podcast agency. You name it. I just keep leveling up and leveling up and I say this because I want to motivate you that you can level up to. I started from zero. I was a nobody. And I was a nobody that nobody wanted to give a chance to ever. All right.
Starting point is 00:55:54 So if you're looking for a sign or kicking the butt to snap out of being complacent, use that desperation to fuel your fire. This is your sign. And right now, if you're thinking, gee, I'm pretty complacent at my job. I do feel like I have a higher purpose, but I don't know where to start. Here are a few of my personal tips.
Starting point is 00:56:13 First of all, look at the things that excite you, that you have fun doing. Consider the things in the past where you've reached that flow state, where it feels natural. And also, take inventory of your skills and think about how you can stack them into something unique. I always talk about this.
Starting point is 00:56:30 So I'm sorry if I'm being repetitive, but I really believe in it. You know, I feel like if you can take an inventory of your skills and figure out how you can use them strategically in a new way, in a new industry, whatever it is, you will win. Or maybe try something new that you've always been interested in, but you've never had the drive or the motivation to try
Starting point is 00:56:51 or you've never carved out the time to do it. Try something new and stay connected with your curiosities and be open to new opportunities as they come your way. Remember, this is about finding what makes you jump out of bed in the morning. So, sample far and wide until you find it. Okay, make sure you find something that you really, really enjoy if you're going to make a really big change because you need to have that enjoyment
Starting point is 00:57:17 so that you stay motivated in the beginning because in the beginning you need consistency. And consistency sometimes doesn't always equate Results right away and you need to enjoy learning about whatever you're getting into so much that it's just fun And you want to do it anyway even though you're not getting immediate rewards All right, so you want to make sure you're doing something that's really fun for you, that you enjoy, that comes pretty naturally. It's a strength that you can just build on that strength. And the next thing I recommend that you should do
Starting point is 00:57:50 is to write a list of the things that you equate success with your life, three to five things that you equate success in your life, too. And so, for example, mine is to make an impact with young entrepreneurs and corporate professionals and help them pursue their dreams because when I was growing up, nobody that looked like me or sounded like me was giving advice to people like me
Starting point is 00:58:17 and I wanna be that voice. And I wanna be a voice for everyone, not just women, most of my listeners are male. So I feel like I am a voice for everyone. not just women. Most of my listeners are male. So I feel like I am a voice for everyone. I include everyone. And that is one of my success criteria is to be a voice of change and impact for young professionals in general.
Starting point is 00:58:37 And I think you can figure out what success means to you and what happiness means to you. And once you figure that out, you write it down, you're one step closer to figuring out what you wanna do with your life, okay? And then before you get too far into anything before you quit your job, you've gotta test your idea.
Starting point is 00:58:55 You gotta see if people are willing to buy. Go through your immediate contacts. If it's a service, I feel like service-based businesses are so awesome because it's just like a way you can leverage your skills to make money. If you have a service-based businesses are so awesome because it's just like a way you can leverage your skills to make money. If you have a service-based business, then just reach out to your contacts
Starting point is 00:59:09 and see if you can start getting selling. A product is more difficult because then you need a prototype and all that. It's just a lot more steps. But most of us who are storing side hustles and businesses, most of us are going to have a service that we're offering. So try to get three people to buy it before you take too many leaps.
Starting point is 00:59:27 Make sure that there's some sort of demand that it's easy to sell that people want it, because sometimes what you love is actually not profitable to do. So don't get lost in that boat. And finally, the other tip that I have is to build a per confidence. So confidence is everything. Confidence is how you can demand high prices. Confidence is how you show up in conversations and gain respect from other people who are going to level you up in your life.
Starting point is 00:59:56 And Dean says that means taking a break from reading the news, I love this one. It's also losing those negative friends like I just talked about. Also pouring your energy into what lights you up and learning everything about that topic. We talked about that as well. And becoming obsessed with whatever you want to do and being the absolute best that you can add it because knowledge and competency equals confidence. And our recent guest at My Let also said something really interesting about self-confidence. He said that self-confidence comes from keeping the promises that you make to yourself.
Starting point is 01:00:33 So once you have a goal to start something new, to learn something new, to go after that side hustle, stick to it, make it happen, keep the promises that you make to yourself by carving out time to do everything that you need to do and make it happen, keep the promises that you make to yourself by carving out time to do everything that you need to do, and make it happen, young and profitors. So yeah, fam, let's kick complacency to the curb, tap into your inner underdog, grow that confidence, and get that life that's waiting just outside your comfort zone. And by the time this episode is released, we're going to be a little bit halfway over through
Starting point is 01:01:03 2022. So I just wanted to give a shout out to everyone who has taken the time to leave us a five star review on Young and Profiting podcast on Apple. That is a number one way to thank us. We just reached number one in the how-to category on Apple shout out to everyone who is supporting the show. I have a very large following on Casbox on player.fm and I love my Casbox and player.fm listeners. But I'm really on a mission to grow Apple because that's where the sponsors go look. First, it's really important for the growth of our show. So if you're tuning in right now and you have access to an iPhone,
Starting point is 01:01:37 subscribe on Apple Podcasts, drop us a review on Apple Podcasts, and I'm going to shout you out, just like I'm going to shout out some folks today on the podcast. And this first review is from Glenn. And Glenn says, hi, Hala, I listened to your podcasts with Patrick Bette-David yesterday, and you're both great. There was so much wisdom shared and discussed. Thank you.
Starting point is 01:01:57 Patrick's book is on my list of reads for 2022. I appreciate you both, and thanks for sharing. Cheers, Glenn. Well, thank you so much, Glenn, for taking that time to drop a review on Apple podcasts. And I hope those of you who are still tuning in do take the time to drop a review. We work really hard on this show. And that's the number one way to tell us. Thank you. And this next review is from Marie Yola. And she says, great podcast. Dear Halatahaaha I enjoy listening to your podcast
Starting point is 01:02:25 I want to tell you that you have a voice you are such a wonderful human being and your story is inspiring One day I saw you post something on LinkedIn and that you hosted a podcast and I told myself I needed to check out your show And I did and you have made a positive impact on my life keep doing the great work Wow, Marie what a great review. Oh my gosh, I'm smiling, air to air. Thank you so much for taking the time to write that review. And thanks for leaving your name. If you guys do write a review, make sure you guys leave your name because sometimes those names on Apple podcasts can be a little bit of skier. And I'll try to shout you out the next time I'm doing review shout outs. And you guys can also reach out to me on social media.
Starting point is 01:03:07 I'm super active on Instagram at Yapathala. I'm also on LinkedIn. Just search for my name. It's Hala Taha. And if you guys want to text me directly, just join our text community by texting YapYAP to 284046. And as always, thanks so much for listening. And thanks to my YAP team, you guys rule. I couldn't do this without you. I'm so appreciative of you all. And I love my listeners too, so thank you guys so much for supporting the show.
Starting point is 01:03:33 I've been getting so much incredible outreach lately, and it's just amazing. This is your host, Halata, signing off. Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Ruben, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions on the Happier with Gretchen Ruben podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft.
Starting point is 01:03:58 That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time, energy, or money.
Starting point is 01:04:18 Suggestions such as follow the one-minute rule. Choose a one-word theme for the year or design your summer. We also feature segments like Know Yourself Better, where we discuss questions like, are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever? And every episode includes a happiness hack, a quick, easy shortcut to more happy. Listen and follow the podcast, Happier with Gretchen Ruben. Whether you're doing a dance to your favorite artist in the office parking lot,
Starting point is 01:04:47 or being guided into Warrior I in the break room before your shift, whether you're running on your Peloton tread at your mom's house while she watches the baby, or counting your breaths on the subway. Peloton is for all of us, Wherever we are, whenever we need it, download the free Peloton app today. Peloton app available through free tier or paid subscription starting at 12.99 per month.

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