Young and Profiting with Hala Taha - YAPClassic: Emily Fletcher on Mindfulness, Meditation and Manifesting

Episode Date: December 14, 2022

Emily Fletcher went from a burnt-out Broadway performer to a well-known meditation guru who now runs an innovative meditation company called Ziva Meditation. She now teaches thousands of people about ...the life-changing benefits of reaching an altered state through meditation. On this episode of YAP Classic, Emily discusses these benefits and explains how you can implement meditation into your daily life. Emily’s company, Ziva Meditation, utilizes a powerful combination of mindfulness, meditation, and manifesting to help people release years of pent-up stress and trauma. Ziva has hosted over 40,000 students and Emily has sold 50,000 books through running Ziva.   Topics Include:  - Emily’s early career on Broadway  - Why did Emily hate her dream job?  - How meditation fixed Emily’s sleep schedule - Meditation can help you release years of chronic stress  - The physical and mental benefits of meditation  - Can meditation improve your sex life?  - The difference between mindfulness, meditation, and manifesting  - How to combine those three practices for top results  - Why you need to find a reliable meditation teacher  - And other topics… Emily Fletcher is the founder of Ziva Meditation and the author of Stress Less, Accomplish More. Her book debuted at #7 out of all books on Amazon. The New York Times, The Today Show, Vogue and ABC News have all featured Emily’s work. She’s been named one of the top 100 women in wellness to watch, has taught more than 20,000 students around the world and has spoken on meditation for performance at Apple, Google, Harvard Business School and Barclays Bank. Ziva graduates include Oscar, Grammy, Tony & Emmy award winners, NBA players, Navy SEALs, Fortune 500 CEOs, busy parents, and social entrepreneurs. Resources Mentioned: Ziva’s Website: https://zivameditation.com/  Ziva’s YouTube: https://www.youtube.com/channel/UCCxjaQh4v8HqoQ7BvlmsDFw  Ziva’s Instagram: https://www.instagram.com/zivameditation/?hl=en  Emily’s Book: https://www.amazon.com/Stress-Less-Accomplish-More-Extraordinary/dp/0062747509  Emily’s LinkedIn: https://www.linkedin.com/in/emilyfletcherziva/  Emily’s Twitter: https://twitter.com/zivameditation?lang=en  Emily’s Instagram: https://www.instagram.com/emilystellafletcher/?hl=en  Sponsored By:  Omaha Steaks - Visit OmahaSteaks.com and get 50% off sitewide plus use promo code YAP at checkout to get that EXTRA $40 OFF your order Indeed - Visit Indeed.com/YAP to start hiring now. Rocket Money - Go to rocketmoney.com/profiting for more info Shopify - Sign up for a free trial at shopify.com/profiting The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Join Hala's LinkedIn Masterclass - yapmedia.io/course  Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com-profiting. What's up, young and profitors! Today's episode is pulling one from the archives featuring Emily Fletcher, a leading expert in meditation for high-performance, who began her career on Broadway and now runs Ziva Meditation. Did you know that meditation can help you cure insomnia, reverse the signs of aging, and even make you smarter.
Starting point is 00:00:45 Tune into this classic episode with Emily Fletcher to learn the biological benefits of meditation, the difference between mindfulness and meditation, and learn how you can fit meditation into your everyday busy life. Without further ado, here's my conversation with the lovely Emily Fletcher. Hey, Emily, welcome to Young and Profiting Podcast.
Starting point is 00:01:08 I'm so excited to have you on. Two things everybody wants to be, right? Young and profiting. I, yes. So Emily, to give you an introduction to our listeners, you are really known to be a leading expert in meditation for high performance. And after researching and digging around about your background, I see that high performance is not the only performance that
Starting point is 00:01:32 you're familiar with. Before all your success with Ziva, you were competing in beauty pageants, and you were even a Broadway performer for 10 years. So what were these experiences like on stage and how did it lead you to start Ziva? I love that you found out about I was Florida's junior miss in 1997, which the everything in me dies when you say beauty pageants and this is just so funny because it's really just semantics. But this was a scholarship program and it was it's the largest scholarship program for women besides sports in the US. And I just have to say there's no bathing suit, there's no evening gown, and 25% of it is your test scores,
Starting point is 00:02:11 25% of it is your interview. And, but anyway, yes, I was slow to do your mess, and it paid for my college, which was really exciting. And it was competitive, but when I went to nationals, it made me really raise my expectations and my standards for myself. Because the average GPA at America's Junior Miss was 4.7. There was, you know, kickers of the football teams and people who had played, you know,
Starting point is 00:02:36 first chair at Clinton's inaugural ceremony. And so it was just, it was really cool because I was a big fish in a small pond in my hometown and to go and get to see other other big fish was good for me at that age of 17 or 18. And then yes, I was on Broadway for 10 years, which was amazing and very competitive, but I did 42nd Street, the producers, Chicago, A Corus Line, Chidi Chidi Bang Bang, and it was awesome and I loved it, but I realized pretty early on that I was more interested in the happiness of pursuit than I was the pursuit of happiness.
Starting point is 00:03:11 Yeah. And, you know, I did that for about 10 years, and it wasn't until a chorus line that I found meditation, and then my life really took a different direction and changed. Yeah. Let's talk about that story. I listened to other interviews you were on in podcasts, and this really resonated with me, and I think it chaired a really great lesson about stress and how meditation can actually help relieve stress.
Starting point is 00:03:36 So can you tell the story about how stressed out you were and how, you know, Broadway, even though it was your dream, it was actually aging you and stressing you out, and how you ended up finding meditation as a solution. Sure. So like I said, my last Broadway show was a chorus line, and my role was to understudy three of the leading characters. So that means when you show up to work at night,
Starting point is 00:03:58 you have no idea which character you're gonna play, or if you're even gonna be on stage at all. And sometimes I would just be sitting in my dressing room doing my taxes and someone would get on a loudspeaker and say, Emily Fletcher, we need you on stage. And so I run down seven flights of stairs, a dresser throws me in a costume, and I'm on stage before I know which character I'm playing.
Starting point is 00:04:17 And that constant state of fight or flight, that constant state of anxiety just led to me having insomnia for about 18 months, I could not sleep through the night. I then started going gray in my late 20s. I started getting sick and injured and it was very confusing why I was living my dream. Why I was doing the thing I wanted to do since I was a child, but I was miserable. And thankfully the woman sitting next to me in the dressing room was understudying five of the leads, including Cassie, and this woman was crushing. Every song, every dance, every bite of food,
Starting point is 00:04:51 this woman ate was a celebration. And I was like, excuse me, what do you know that I don't know? And she said, I meditate, to which I promptly rolled my eyes and didn't believe her, because this is 11 years ago. So it was not the neuroscience then that there is now. And so I just kept going gray, having insomnia and sucking at my job. didn't believe her because this is 11 years ago. So it was not the neuroscience then that there is now. And so I just kept going gray, having insomnia and sucking at my job.
Starting point is 00:05:08 And then finally, I was so embarrassed about my performance. I felt so far from the version of me that had moved to New York, believing I could do whatever I wanted to do, that I thought I have to try something. So I went along to this intro to meditation talk. I liked what I heard. I signed up for this four day course.
Starting point is 00:05:25 And on the first day of the first course, I was meditating. To be honest, I didn't know what that meant, but I was in a different state of consciousness than I had ever been in and I liked it. And then that night I slept through the night for the first time in 18 months. And I have every night since,
Starting point is 00:05:40 and that was 11 years ago. And then I stopped getting sick. I think it's sick for eight and a half years. I stopped going gray. I started enjoying my job again. And I thought, why does everyone not do this? So I left Broadway, went to India and started what became a three year training process to teach. And then since graduating, I've taught over 20,000 people to meditate. We started the world's first online meditation training, which is now called Ziva Online. And it's just been such a fun journey
Starting point is 00:06:08 to be able to use this lifetime of experience and performance, but now translate it into something that is really quickly and profoundly helping others to perform at the top of their game. That's amazing. And I'm sure it was really hard to pick up and go to India for three years to learn meditation. You trained your whole life to be a dancer and how did you get the courage to just leave that all behind and start something totally new? What was that like?
Starting point is 00:06:39 To be honest, it sounds more dramatic and abrupt than it was. It was more gradual than that. I was not in India that whole time. I trained for three years, and the training was super intense, but I was not in India the whole time. It was 18 hours a week of meditation. It was thousands of hours of apprenticing, hundreds of hours of transcribing books by hand
Starting point is 00:06:59 in Sanskrit. But the first time I went to India, it was just for my own personal education. I just wanted to go to the source of the knowledge I just wanted deep in my practice and it was when I was in India That's when I knew I had to become a teacher like it was this crazy experience when we were like crossing a bridge on At dawn to meditate on the Ganges and it was like time kind of folded in on itself and a version of me from India Like went back to a previous version of me. I was like, Hey, you have to come here.
Starting point is 00:07:27 So it was in India that I decided I would teach, but I just thought it would be later when I'm done acting, when I'm done dancing, like later. And so I came back and I actually moved to LA thinking I would switch industries and kind of move into TV and film. And then it was my second day in LA that I ran into a teacher who I had met in India. And so it just kept unfolding and unfolding. And then I moved to New York to be with my now husband. And all the while, I'm thinking,
Starting point is 00:07:54 oh, I'll act and teach meditation. Like I'll keep acting and I'll keep teaching meditation. And then it became clear and clear when nature wanted to use me. Like my agents would be like, hey, Emily, we need more headshots and resumes. And I would be like, yeah, yeah, no problem. And then three months would go by.
Starting point is 00:08:11 I'd teach 300 people to meditate. And I wouldn't have ever given them any headshots or resumes. Yeah. And so finally, it just all came to a tipping point where there was one week where I was in final callbacks to play Velma in the musical Chicago on Broadway, and then I was also opening up the East Coast Division of an acting school, the Nouveau and acting school in LA, and I was launching the world's first online meditation training
Starting point is 00:08:34 all in one week. I was like, oh, nobody wins here. And that was a week I called my agents, and I was like, I love you guys so much, but this is not where my heart is anymore. And then I went all in on Ziva. So it took a few years for me to finally, lovingly say goodbye to acting. And thank God I was moving towards the positive and not away from the negative. Like I was moving towards something that I loved more and not away from acting.
Starting point is 00:08:59 Because I think had I done that, I would have regretted it for the rest of my life. I think that's so inspiring and so impressive. And I think a big lesson for everybody on the line listening is that sometimes like when you're growing up, you have an idea of what you're gonna do for the rest of your life. And it's okay after you know, you try it out, you do it,
Starting point is 00:09:20 if you wanna pivot into something else, like that's okay. And there's so many successful people who have changed careers later in life and who have became extremely successful like yourself. Ziva is a very catchy name. I'm wondering where did the name come from? So Ziva is a Sanskrit word that means bliss and it is a Hebrew name that means one who
Starting point is 00:09:40 is radiant or kind. And I remember when I was in my teacher training, meditating hours and hours a week, and I was on the phone once with my then boyfriend, now husband, and I was starting my website. And even though I was still in teacher training, I wanted to get the wheels in motion for starting the company.
Starting point is 00:09:56 And I was like, I just have to decide on a name. And I was coming up with all these ridiculous names. And he said, why don't you just make up a word? And I was like, I'm not making up a word. He said, look at Google, Yahoo, Akamai. These are just kind of like sounds. And I was like, no, I'm not doing that. And then in the middle of my meditation,
Starting point is 00:10:14 I just had this epiphany. I was like, oh, I should use the Sanskrit word for bliss. And so then I went to the computer and I looked up Sanskrit for bliss. And it turns out there's 14 different words in Sanskrit for bliss, which I think is funny. Then I looked up Ziva, that one stood out to me, and then I looked it up, and I saw that it was also
Starting point is 00:10:31 a Hebrew name, a feminine name, which means radiance or kindness. And I was like, well, that's the winner. Oh, that's so pretty. Let's get back to the benefits of meditation. So before you were saying that meditation cured your gray hair. So essentially it reversed your aging. There's testimonials on your
Starting point is 00:10:48 website that say that meditation is more effective for cancer than chemotherapy and is even helping women over 40 get pregnant. So that's pretty insane to hear that. I had no idea that there was so much medical benefits from meditation. So can you tell us what meditation does for us on a biological level and on a cellular level? Sure. So meditation did help me to reverse my gray. I was going gray in my 20s.
Starting point is 00:11:14 I'm 40 now, and I have like two gray hairs, but I was really going gray in my 20s, so it has slowed that down tremendously. And we have lots and lots of Ziva babies popping up all over the place with lots of people over 40. However, I just wanna clarify on the cancer piece is that I think what that testimony is meaning to communicate is that meditation helped her to experience her cancer and helped her
Starting point is 00:11:38 while she was going through chemotherapy, it helped her to recover from her chemo, but I don't want to false advertise and say that meditation can be more effective than chemo. I don't think meditation will cure cancer, but I do think that meditation can help your immune system function as it was meant. And so if your body has a chance of curing, you know, we want to support the immune system as much as we can. But a lot of people are using it to help combat the ill effects of cancer treatments. Got it. Yes, so what's happening, if we want to understand why meditation can help with all these
Starting point is 00:12:10 physical things, because a lot of people put it in the mental bucket, they think, oh, well, meditation is just like a cute mental thing that I'll get around to when I have more time. But actually, there's a huge host of physical benefits as well. And if we want to understand them, we have to understand what stress is doing to the body. So if we were to cut back 10,000 years, say we're hunting and gathering in the woods, a tiger jumps out with the intent to kill us, then your body launches into a series of chemical reactions.
Starting point is 00:12:36 So digestion floods with acid to shut down digestion because we can't afford to waste that energy digesting when we need to fight or flee from the tiger. That acid will then seep onto your skin so that you don't taste very good if you get bitten into. And it is that acidity on your skin that prematurely ages us. So if this is the young and profitable, you know, broadcasts, then nothing can change your chronological age, but meditation can reverse your biological age by somewhere between eight to 15 years. And that's according to science from Tufts and Wake Forest University.
Starting point is 00:13:05 And it really is, it's the eradication of that acidity on your skin that makes your skin more elastic. And then the other thing that happens when that tiger jumps out at you is that your bladder and vowels evacuate so you can be light on your feet. Your immune system goes to the back burner
Starting point is 00:13:20 because who cares if you're gonna get cancer if you're about to be killed by a tiger, your vision will narrow, your adrenaline and cortisol levels increase, which, you know, with this point, we're pretty aware of what that cocktail of stress hormones are doing to us. But again, it's the equivalent of dumping acid in your brain and body all day. It just prematurely breaks everything down if it's chronic. So, the series of fight-or-flight reactions, there's a very helpful if your
Starting point is 00:13:46 demands are predators, but if your demands are in-laws or deadlines or red-eye flights or traffic, then the fight-or-flight thing has become maladaptive. It's now disallowing us from performing at the top of our game. It's making us not like each other. It's wreaking havoc on our bodies. And so what we want to do is we want to start meditating. Now within 30 to 45 seconds of you starting Ziva, the adrenaline and cortisol starts to clear from your brain and body. And you start flooding your brain and body
Starting point is 00:14:18 with dopamine and serotonin, which are alkaline in nature. So this is nice because it's the same reason you drink a green juice or eat a salad. It would be the same reason you'd want to meditate is that you want the body to be more alkaline in nature. And an alkaline body is more hospitalized for having a baby. It is better for healing all disease. You search a decrease that chronic inflammation, which we know is the basis for all chronic disease. And so it's pretty profound the benefits that can happen from this practice. Let's hold that thought and take a quick break with our sponsors. Young and profitors, do you have a brilliant business idea, but you don't know how to move
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Starting point is 00:18:18 So can you just explain how stress makes us? I think you say slow, stupid, and sick. Yeah, so, yes, stress is making us stupid, sick, and slow, because we're wasting so many cycles, preparing for that imaginary tiger attack. The thing is, the human body hasn't evolved fast enough to catch up with modern day demands. You know, our demands and technology and medicine, it's all changing much faster than our biology can evolve. And so even though we have modern day demands, we're still having ancient stress reactions. You know, the body, even though your kids are screaming in the next room, if you're overwhelmed, then your body is going to think it's preparing for
Starting point is 00:18:59 a tiger. And then you lose your temper on your kids and then you feel terrible about yourself or you flip somebody off in traffic because you were just at your wits end and then you lose your temper on your kids, and then you feel terrible about yourself, or you flip somebody off in traffic because you were just at your wits end, and then they rear end your car, and then you're like, oh no, I have to go to the mechanic, and that's gonna cost me more money. And so like the fight or flight thing, it's just not relevant anymore.
Starting point is 00:19:16 For most of our demands, if you get jumped in a back alleyway, please get stressed. You know, that's an appropriate time to get stressed. If you need to lift a car off of a baby, please get stressed. And it's not bad for us to get stressed. You know, that's an appropriate time to get stressed. If you need to lift a car off of a baby, please get stressed. And it's not bad for us to get stressed. It's the staying stressed that's killing us. It is this chronic low grade fight or flight that is making us stupid, sick, and slow. And this is why, by the way, people say, well, exercise is my meditation, or cooking is my meditation. It's like, no, it's not. Exercise is called exercise and cooking is called cooking. That's definitely what I say, too.
Starting point is 00:19:50 No, now the reason why people say that is that there's thing exercise relaxes me, cooking relaxes me. And that's fine. But the really important distinction here is that exercise is only good enough to handle your stress from today. So your boss yells at you, you launch into fight or flight, you go to the gym, you get on the treadmill,
Starting point is 00:20:08 and you outrun the tiger, or your kids freak out and do something, and then you get mad, and you go to the gym, and you box it out. So you're burning off today's stress chemicals. But where this is really fascinating is that we don't just have stress from today. We have a backlog of accumulated stresses from every single time we've ever launched into fight or flight in our whole lives. Okay, so every time you've ever been stressed,
Starting point is 00:20:36 it's left a little open window on your brain computer. It's called a premature cognitive commitment or a PCC. And by the time the average adult is 20, we have about 10 million of those open windows on our brain computer. And it is all those open windows, all those old stresses, that's what's slowing us down, that's what's making us stupid and slow. And so what the meditation does is that,
Starting point is 00:20:59 and specifically Ziva here, is that we go in and we de-excite the nervous system. We create order in the body. You give your body rest that is five times deeper than sleep. And so then on the other side of this meditation, you're not only more awake, but because you've de-excited your nervous system, you've created order in yourselves. And that lifetime of accumulated stress is that we have in our cellular. And now we even know in our epigenetic memory,
Starting point is 00:21:25 those things can start to come up and out. Those stresses start to leave the building. And it is the eradication of the backlog of stresses from our past, that's what makes us smart. That's what makes us fast. That's what makes us more intuitive, which is why meditators report getting more done in less time. Yeah, you make meditation sound so wonderful.
Starting point is 00:21:45 I really want to get into it. So this getting rid of stress in the body, for my understanding, that also helps improve your sleep. Is that correct? Yes, because for a lot of us, we're using sleep as a form of stress release. For most of us, sleep is the most effective form of rest that we have.
Starting point is 00:22:02 And so when you give your body rest, it knows how to heal itself. So you lay down, you give your body a little bit of rest that we have. And so when you give your body rest, it knows how to heal itself. So you lay down, you give your body a little bit of rest. Body starts healing itself from stresses. And then as the body starts releasing stresses, the mind is gonna launch into activity, which is thought. And so you lay down, got a little bit of rest, your brain goes off to the races,
Starting point is 00:22:22 and then it's 6 a.m. and you haven't slept a wink. That's what insomnia is. And so what we do when we add meditation is, we use the meditation as a time for stress release every day, twice a day. And then our bodies can use sleep as a time for sleep. So our sleep becomes more efficient. We feel more rejuvenated and rested on the other side. And ultimately, after a while, most people need less of it. That's very interesting. Let's talk about some other benefits. I think a little known fact is that meditation can improve sex, is that correct?
Starting point is 00:22:53 Yes, no one's talking about it because they think meditation is for monks and they're like, well, I shouldn't be thinking at all and I certainly shouldn't be thinking about sex because I should be monastic, right? If I want to meditate, but there's different types of meditation. Some is made for monks, but Ziva is made for people like us. People with busy minds and busy lives and people who maybe like having sex with people
Starting point is 00:23:12 or like making money and living in society. And really, this goes back to the same fight or flight tiger thing. If you're being attacked by a tiger, if your body is in danger, your life is being threatened, then really what the body has to focus on is your own meat suit survival.
Starting point is 00:23:29 It's not interested in procreation. It's not interested in next generations. And so if you're in this chronic fight or flight thing, you always think there's a tiger looming over your shoulder. Procreation is gonna go way to the back burner. Pleasure even will go way to the back burner because your sense is dampened when you're stressed. Because who wants to feel the tiger fangs as they, you know, pierce into your throat,
Starting point is 00:23:50 it's like your body will deaden and dampen your taste, your smell, your sight, all of that stuff changes when we're chronically stressed. And so what a lot of people report is when they start meditating, it's like it's wiping the stress away from their lens of perception and their senses get heightened. They see things more clearly, they taste more strongly, they smell more strongly, their sense of touch becomes heightened and because you're increasing your baseline level of bliss,
Starting point is 00:24:15 because your dopamine and serotonin levels raise just as your baseline, then it stands to reason that when you're engaging in pleasurable activity, that that would also get more pleasurable. You're also less tired because 40% of American cohabitating adults report that the number one reason they don't have as much sex as they want to is that they're too tired. And if meditation is giving you rest that's five times deeper than sleep, and it only takes 15 minutes, it's like for 15 minute meditation, it's the equivalent of an hour long nap.
Starting point is 00:24:44 And so imagine taking an hour nap at five o'clock in the afternoon. Is it more likely that you would have energy for sex when you come home? Like for most of us, the answer is yes. Yeah, that's so interesting. I'm sure you're motivating so many people who are listening to start meditating. It's very exciting. I have to admit. And to be honest, I'm probably one of the only millennials left in 2019 who's never really tried to meditate or I feel like I've never actually got it to work. And I feel like it's because I can never clear my head. But listening to you and researching about what you do, I realize that I'm totally wrong. And you don't need to clear your head. You don't need to have so much time. You said it's twice a day, 15 minutes a day. So let's talk about the misconceptions about meditation.
Starting point is 00:25:31 What are some things that we should just get out the door? So any of my listeners who are kind of afraid, like me, I've actually meditating and haven't really taken that step. Like what are the misconceptions that you just wanna get out the door? Yeah, when you hit the nail in the head, you hit the top two.
Starting point is 00:25:45 And the first is, well, I can't meditate because I can't clear my mind. So the really good news here is that you don't have to be able to magically clear your mind in order to get all of these benefits that I'm talking about. And I actually dedicated my whole book to anyone who has tried meditation and felt like a failure. You're not a failure. You just haven't been taught yet, or you haven't found a technique that's been designed for you. So the good news here is that the mind thinks involuntarily,
Starting point is 00:26:12 just like the heart beats involuntarily. So trying to give your brain a command to stop thinking is as impactful as trying to give your heart a command to stop beating. It doesn't work. And yet this is the criteria by which everyone is judging themselves as to whether or not they can meditate, and then they feel like they're failing, and then they quit.
Starting point is 00:26:29 Because none of us will do anything for very long that we feel like we're failing at. And so step one, even if you're having thoughts, you're not a failure, but it is a skill. Okay, it does require some training. So a lot of people think they should just magically know how to meditate already, but you wouldn't just magically start speaking Japanese tomorrow or magically start tap dancing tomorrow. Like you'd have to be taught those skills and same thing with meditation. It does
Starting point is 00:26:53 require a technique that's designed for you and some training. And then to your second point about the time piece, look, none of us have time to waste. Okay, our time is our most valuable resource. A lot of people are working two jobs, a lot of people are working parents, you know, we're all busy. And so if you are even spending your time on meditation versus investing your time in meditation, then I would say you need to examine what techniques you're using. Because again, none of us have time to waste or spend.
Starting point is 00:27:27 So if I asked you to give away 15 precious minutes of your day and you did not get more time, more productivity, more energy back, then that's a waste in my book. And that's what most people are doing. They're getting a free app because they're like, oh, meditation's so trendy and cool. Let me download this app so I can be like one of the cool kids. They never invest any real time in learning how to do it. So they're spending 10, 15 minutes a day total on this thing that maybe they feel a little better on the other side, but it's not really providing significant return on investment. They're not seeing significant changes in their cognitive or physical performance,
Starting point is 00:28:05 and then it goes into the cute category that I'll get around to when I have more time. And what I'm offering is that if you have a technique that is designed for you, and if you invest the time on the front end to learn how to do it properly, then you're going to see very quickly that you are investing your time in meditation. And then the question becomes, are you willing to invest two percent of your day, which is 15 minutes twice a day? Are you willing to invest that so that the other 98% of your life can be more amazing
Starting point is 00:28:33 so that your sleep can be more efficient? So you can have better sex, so you can be more present with your kids, so you can crush it at work, so that you can achieve all the things that you want to achieve, yes, but more importantly, enjoy yourself along the way.
Starting point is 00:28:47 And so really, the only thing I want to put out there is that if you're not getting a return on your investment for meditation, then you should consider changing techniques because they're not all created equal. Totally. You hinted at something before, which is all like the rage around mindfulness and all the apps and the YouTube videos and the in-person domes, you can go attend for this guided meditation. And I think there's like an issue out there where people are using mindfulness and meditation really as synonyms when they're two completely different things. So can you just explain to our
Starting point is 00:29:22 listeners the difference between mindfulness and meditation? Sure and thanks for highlighting this. Now I want to start by saying that I'm in the minority here. Okay, I'm kind of beating my own drum on my own parade here, but I do think that it's important that we start to be specific with our vernacular. As these techniques and tools are getting so popular, it's important that we know the differences between them, because even though almost everything we eat is called food, eating a cheeseburger is going to do a very different thing to your body than having a kale salad. Like there are just different foods, and same with these mental techniques.
Starting point is 00:29:57 They do different things to the body. And what we teach at Ziva, the Ziva technique is actually a trifecta of mindfulness, meditation, and manifesting, the three M's. Okay, so it's not that one is better than the other, but they are different. So mindfulness, I would define as the art of bringing your awareness into the present moment. And this is why people say cooking is my meditation. This is why people say, well, I meditate when I'm walking in the woods.
Starting point is 00:30:23 What they're saying is, I'm present when I cook. I am being conscious when I walk in the woods. I am consciously bringing my awareness into the present moment. But I would say that those are mindful activities and they are perhaps meditative, but it's different than how I would define meditation, which is where you are accessing a verifiable fourth state of consciousness, different than waking, sleeping, or which is where you are accessing a verifiable fourth state of consciousness, different than waking, sleeping, or dreaming, where you're giving your body rest that's five times deeper than sleep, and where you are de-exciting your nervous
Starting point is 00:30:54 system so that the lifetime of accumulated stress is construct to come up and out. So the simple framework here is that mindfulness is very good at dealing with your stress and then now, like a state change, versus meditation is very good at getting rid of your stress from the past, which is ultimately creating a trait change. It is changing your cells. It is healing your epigenetics. And I would argue that that is really where the return on investment comes. Because yes, a state change is nice, but it's like taking an aspirin when you have a
Starting point is 00:31:24 headache, it's like taking an aspirin when you have a headache. It's dealing with the symptom, whereas the meditation is going into the root cause. Why are you getting the headache to begin with? Where did this stress come from? Why are you feeling overwhelmed? That's so interesting, and it's so powerful because it really clicks. That like mindfulness is a state change, meditation is a trait change. One is short term, one is long term. So obviously, where do we want to invest our time in the long term to actually help cure
Starting point is 00:31:49 the root problem? So thanks for clearing that up. Let's talk about your Z technique. This is your meditation technique that you teach at Ziva. Like you mentioned, it's done 15 minutes a day, two times a day, brings about deep healing rest, five times deeper than sleep. You have entire courses about this. You have a book called Stress Less,
Starting point is 00:32:07 Accomplish More, Encourage Everyone to Go Out, Buy That Book, and Learn More about it. You make things very accessible for people in terms of the cost it is to learn meditation. So I think that's a really great thing that you're doing for the world. But let's talk about the Z-Technique. I know you've written so much about it, but is there any way that you can kind of tell us
Starting point is 00:32:24 what it is at a high level so we can start to understand what do you do actually to do your Z-Technique? Sure. So just to kind of frame it for us. So the Z-Technique, which I write about in the book, is a kind of a gentler adaptation of the Z-Technique. So there's three ways that people can learn. One is in the book, as you mentioned, Stress Less Accomplish More. And then for people who like a little bit more guidance,
Starting point is 00:32:47 they want a little bit more instruction, just a deeper understanding, then there's Ziva Online, which is our 15-day online training. And then I also teach live in New York, NLA. And that, of course, is two hours a day for four days. And in Ziva Online and Ziva Live, I'm teaching the full Ziva technique, which is the mindfulness meditation and manifesting.
Starting point is 00:33:08 And then I just made it a little bit gentler for the book, and that's by design because this practice is not a toy, it's not a joke, it is the most powerful type of meditation I've ever found, and because you are healing a lifetime of old stuff, it can create a bit of a catharsis. There can be an initial phase of emotional and physical detox that can happen in the brain and body, and that's really my job to help people through it. And so the in person is like the Maserati, and the online is like a great Toyota, and then the book is an adorable Vespa. They're all going to get you there. It's just a matter of how fast you wanna go
Starting point is 00:33:45 and how much support can I give you as you're moving through that initial purging process. But in all, the book, Ziva Online or Ziva Live, people do learn all three M's. And so what we start with is the mindfulness. And we use that almost as an appetizer as a runway into that deep healing rest of meditation. And we use a really simple technique
Starting point is 00:34:06 called come to your senses, which is where you're just using your five senses as a tool to ground yourself into the body, into the right now. And then we move into the meditation portion, which is really where people need the most guidance, because it's so different from what we've been taught to think of as quote unquote meditation,
Starting point is 00:34:23 like a lot of apps, the YouTube videos, the drop in studios that you mentioned. Most of them are teaching what I would call mindfulness. And so it just takes me quite a while to teach people how to surrender, how to let go, how to be easier and lazier with the meditation portion. And then we move on to the manifesting. And manifesting, it sounds hippie-dippy, it sounds woo-woo, it's really not. It is the world's highest performers are all doing this. Olympic athletes are doing this.
Starting point is 00:34:52 It's you consciously creating a life you love. It's you getting intentional about what you want your life to look like. And I'm always amazed at how infrequently most people are doing this, asking questions like, how much money do I want to make this year? What's my dream relationship look like? What does my dream vacation look like? What does my relationship with my body want to feel like? And what we do is that we use the sacred time after meditation to start to ask these questions,
Starting point is 00:35:21 to start to imagine the dream as if it's happening now. And if there's a trick to manifesting, that's it. It's just imagining your dream as if it is your current reality. And what I've found is that the combination of meditation and manifesting is so much more powerful than either one alone. We'll be right back after a quick break from our sponsors. Hear that sound, young and profitors? You should know that sound by now,
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Starting point is 00:36:52 Was just a click of a button. It was so easy to do like I said just took a couple of days And so it just allowed me to focus on my actual product and making sure my LinkedIn masterclass was the best it could be And I was able to focus on my actual product and making sure my LinkedIn masterclass was the best it could be, and I was able to focus on my marketing. So Shopify really, really helped me make sure that my masterclass was going to be a success right off the bat and enabled focus. And focus is everything when it comes to entrepreneurship. With Shopify single dashboard, I can manage my orders and my payments from anywhere in the world.
Starting point is 00:37:23 And like I said, it's one of my favorite things to do every day is check my Shopify dashboard. It is a rush of dopamine to see all those blinking lights around the world, showing me where everybody is logging on on the site. I love it. I highly recommend it. Shopify is a platform that I use every single day and it can take your business to the next level. Sign up for a $1 per month trial period at Shopify.com-profiting. Again, go to Shopify.com-profiting,
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Starting point is 00:38:18 marketer. She's the owner of NotOne, but six thriving companies, and now she's ready to share her knowledge and experience with you on the Kelly Roach show. Kelly is an inspirational entrepreneur. And I highly respect her. She's been a guest on YAP. She was a former social client. She's a podcast client. And I remember when she came on Young and Profiting and she talked about her conviction marketing framework, it was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company
Starting point is 00:38:47 and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done, all Kelly has built. In the corporate world, Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in nine to five. And at the same time, she built her eight-figure company as a side hustle and eventually took it and made her full-time hustle and her strategic business
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Starting point is 00:39:43 into the Kelly Road Show available on Apple Podcasts, Spotify, or wherever you listen to podcasts. Hey, you have, Bam. As you may know, I've been a full-time entrepreneur for three years now. Yet, media blew up so fast. It was really hard to keep everything under control, but things have settled a bit, and I'm really focused on revamping and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate, and I recently
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Starting point is 00:41:56 That way, I can multitask while I learn. Get unlimited access to every class. And right now, as the app listener, you can get 15% off when you go to masterclass.com-profiting. That's masterclass.com-profiting for 15% off an annual membership. Masterclass.com-profiting. Yeah. So sticking on manifestation, I think a lot of people do this wrong. So I heard you saying the past that people worshiped the state of the now, when in fact, they should really be thinking about the future state. So can you talk about the correct way to manifest?
Starting point is 00:42:34 Yeah. So the thing I'm highlighting is that what a lot of us are worshiping is how far we have to go. We accidentally put our attention on the space between where we are and where we think we should be. And that is the definition of stress. You know, when am I going to get that job? When am I going to get a boyfriend?
Starting point is 00:42:54 Why can't I lose this weight? And so then we're accidentally watering the weeds where what we want to be doing is watering the flowers. We want to put our attention on the things that we want to grow. And so the trick to manifesting is imagining, so first of all, asking the question, what's one thing I would love? And then listening for the answer.
Starting point is 00:43:13 And then in this sacred time at the end of the meditation, going through and allowing that to be a fun visceral five sensory experience versus, we think we're manifesting, we think we're praying, but we're secretly complaining. we think we're praying, but we're secretly complaining. And that takes a bit of training because the other thing that happens for folks is that they think, okay, well, I'm imagining winning the Oscar. You know, when
Starting point is 00:43:34 I'm standing on stage and I'm giving my thank you speech, but then the brain immediately goes to, well, how am I going to win an Oscar? I've never even been in a movie yet. You know, how am I going to win an Oscar when I don't even know anyone in Hollywood? We start to immediately solve for the how and the when, whereas our job is to be in the what and the why. Yeah. How does meditation keep us from dwelling in the past and why is it so important to not dwell in the past?
Starting point is 00:44:02 Well, meditation is taking your right brain to the gym, and your right brain is in charge of right now. It is in charge of present moment. It's why you actually become more mindful as a byproduct of meditation. Because as you take that right brain to the gym every day twice a day, you can't help but be more present, more conscious in the rest of your life.
Starting point is 00:44:22 And while we don't want to dwell on the past, I do think we have to look at it. We have to examine it. We have to be honest about it. We have to heal it. We have to bless it and thank it because without healing our trauma from the past, without really facing our shadows,
Starting point is 00:44:38 without doing the meditation work and getting rid of those traumas, those stresses that have been stored in ourselves, then it's very hard to manifest because then you have a ton of limiting beliefs that you're not even aware of and you have to be first become aware of them in order to heal them. And so it's it's not about just ignoring the past and just trudging forward. It's about taking whatever time you need to really truly heal it to forgive it so that you can have all of your faculties available to you in the present moment.
Starting point is 00:45:08 According to the Vedas, the present moment is the future in the making. If we're wasting our cycles constantly reviewing the past, then we don't have as many cycles available to us for the right now. The more present we are right now, the higher-quality seeds we're planting for the right now. And the more present we are right now, you know, again, the higher quality seeds we're planting for the future. Yeah. So this obviously sounds very appealing out there. I'm sure there's a lot of ex-meditators
Starting point is 00:45:33 that are listening, a lot of people who have never meditated before. Are there any baby steps that you suggest to kind of wean ourselves to start meditating and is there an adoption period before meditation can become a habit? No, I think this is a bit of a misconception.
Starting point is 00:45:49 I don't think you need to do anything to prepare. I would not recommend baby steps, honestly. At least for Ziva, okay? Because Ziva is meant to take you from zero to 100. Like you don't have to go get like X, Y, and Z before you start Ziva, because it really is meant to start you from nothing. The caveat to that would be if you have very recent
Starting point is 00:46:09 and very extreme trauma, like if someone is just coming off of a battlefield or if you're dealing with schizophrenia or multiple, or like MPD, you know, something where it says there's a severe psychosis happening, then perhaps I would say maybe wait on Ziva for a minute. Get in therapy, start with some mindfulness. If you're dealing with very, very severe depression or recent trauma. But for the other 99% of us, I say just start.
Starting point is 00:46:38 And by start, I mean get training. Do not expect yourself to magically be able to sit down and close your eyes. That's what our parents used to do to us, to torture us or to be mean to us when we were not meaning, but to punish us. It's like, go sit in the corner and sit there. It's not enjoyable if you don't know what you're doing. And so I really think the best step is to just find a teacher
Starting point is 00:47:02 that you respect, find a technique that you feel like is designed for someone like you and not a monk, and then start the training. And then what you're gonna see is that it all becomes quite innocent, it all becomes quite enjoyable. But if you try and like muscle your way through and magically just figure out how to do it on your own, it's like throwing a five-year-old and a pool who doesn't know how to swim. Might they flounder their way into staying afloat and might they be able to swim to the edge? Maybe, but they could also drown.
Starting point is 00:47:33 And so it's like, why not just start with swim lessons? It's so much easier. Yeah, I think that's great advice. So I'd like to begin to close out my show with some use cases, getting your tips for some real-life scenarios that I came up with, and whether that's meditation or some other way that you think you can solve the problem.
Starting point is 00:47:51 So, use case number one. You're about to get on stage in front of thousands of people to give a speech. How do you calm your nerves and get rid of stage fright? Yes. Well, I just did this. I just spoke for my biggest crowd ever. It was 3,500 people in Toronto. And I was opening for Elizabeth Gilbert and Seth Godin and Lisa Nichols and my
Starting point is 00:48:11 friend Todd Herman. It was super fun. But also, you know, nerve-wracking and you want to do a great job. And so what I do is I definitely meditate that morning. So I wake up and meditate first thing. And then right before I go on stage, I will do one or both of the following something called balancing breath Which is a really simple technique where you're closing the right and left nostrils Which helps to balance the right and left hemispheres of the brain and I have a video of that at zeba meditation calm you can search for balancing breath or if you get the book It's one of the techniques I teach in the book as far as our book bonuses. And then the other thing I'll do is power poses.
Starting point is 00:48:49 And this I learned from, I think her name is Amy Cuddy, who at Presence, I will do power poses while also doing breath work. And I used one of hers, I give her credit in the book, but I call it super power pose, because you're just kind of like igniting your super powers and assuming the position of a superhero. But the one I like is where you're just like Wonder Woman or Superman and arms on your hips feet really wide. I will throw on a smile and then I'll do breath of fire, you know, shoulders back, chest and heart open and do some of that breath work so that when I come on stage I'm really energized. I'm open and available versus letting my body react to any fear that might be going on.
Starting point is 00:49:27 Very cool and I can vouch for power posing. I personally do that when I'm nervous before an interview and it really helps to get you in the right head space. Thank you. So use case number two. You're about to go on an interview for your dream job. How do you show up as your best self? Well same thing. I would still do balancing breath. I would still do power poses beforehand, obviously. But then I think what I would also add to that would be in my meditation that morning, in the manifesting section, I would imagine the interview going Dream Case Magic Wand scenario. That it's funny, engaging, kind, the conversation flows really elegantly, and that I'm imagining my dream case scenario.
Starting point is 00:50:09 So that when I get in the room, it's not the first time it's happened. Awesome. Use case number three. Your friends seem to be able to fit everything in their day, but for you, you just seem too busy. You're too busy to go to the gym, too busy to take on that side hustle. You can't fit anything that you want to do in your schedule. How can meditation help combat this?
Starting point is 00:50:30 Well, sounds like this person needs to meditate. Here's the thing, I know it can seem totally incomprehensible. The idea of going to the gym or changing your food or adding in meditation, but that is because most of us are so exhausted, we're so overwhelmed, we're allowing social media to run us, we're so addicted to our phones that any free time isn't free because we're filling it with technology and screens, which is lessening the quality of our sleep and then we're waking up, not feeling rejuvenated.
Starting point is 00:51:01 So I get that it's easy to get on that hamster wheel, but something has to give. And what I've seen happen thousands of times over, it's 20,000 people to meditate. And what I see happen is if you can just change one habit, if you can simply start meditating, it will make all the other habits so much easier. It will make your sleep better so that you feel less overwhelmed. You will start to be able to hear your priorities a little bit clearer, so you're not judging yourself based on everyone else's achievements. You will start to find that you're able to get more done in less time, so that you have
Starting point is 00:51:35 a little bit more time available to go to the gym. You will find that because you're not constantly in fight or flight, you're not reaching to as many survival foods or comfort foods that you're not constantly in fight or flight, you're not reaching to as many survival foods or comfort foods that you're able to eat intuitively versus out of comfort. And so really, step one is you gotta get out of fight or flight because that chronic fatigue, that chronic fight or flight is what's making us make all these terrible decisions. Yeah, awesome.
Starting point is 00:52:02 So I have a new tradition to end my show with this question. What is your secret to profiting in life? Well, I guess we're in this case. We're defining profiting as a return on investment. So we're getting out more than we're putting in or we're getting out more than we're spending and I think that ultimately if you have a tool that allows you to listen to your own intuition, then life flows pretty elegantly, that you always get more than you put in because you're not having to do it by yourself.
Starting point is 00:52:37 Most of us are so used to running through life like white knuckling our dreams and using only our left brain individuality. And what meditation does is that it allows you to start to use your right brain. So you're tapping into the collective consciousness. You're tapping into collective intelligence. So your intuition starts to lead the way and life becomes
Starting point is 00:52:56 so much easier and so much more enjoyable. Amazing. Where can our listeners go to learn more about you and everything that you do? So the easiest place is our website, zivameditation.com, and that's z, like zebra, i, v, like, victor, a. So zivameditation.com, and people can find the online course, our live courses, and the book are all listed there. And then we're all over social media, just at Ziva meditation. I'd say Instagram is probably our most fun platform. Cool. Well, I had such a great time. I think our listeners are gonna really enjoy this conversation.
Starting point is 00:53:32 It's my first entire episode focused on meditation. I often touch on it here and there during interviews but it's something that people really wanted to hear about and I can't wait to get it out. So thank you so much for your time. Thank you so much for having me, and congratulations on everything you've created, and you're helping a lot of folks. Thank you. Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Rubin, the number one best-selling author of the Happiness Project. And every week, we share ideas and practical solutions on the Happier with Gretchen Rubin podcast.
Starting point is 00:54:18 My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time energy or money.
Starting point is 00:54:42 Suggestions such as follow the one-minute rule. Choose a one-word theme for the year or design your summer. We also feature segments like, know yourself better, where we discuss questions like, are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever, and every episode includes a happiness hack, a quick, easy shortcut to more happiness.
Starting point is 00:55:03 Listen and follow the podcast, happier with Gretchen Rubin. Whether you're doing a dance to your favorite artist in the office parking lot, or being guided into Warrior I in the break room before your shift, whether you're running on your Peloton tread at your mom's house while she watches the baby, or counting your breaths on the subway.
Starting point is 00:55:23 We're inhaling and long exhale. Peloton is for all of us, wherever we are, whenever we need it. Download the free Peloton app today. Peloton app available through free tier or pay subscription starting at 12.99 per month.

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