Young and Profiting with Hala Taha - YAPClassic: JeVon McCormick on Rising Against All Odds

Episode Date: August 12, 2022

If you look at JeVon McCormick today you’ll see an incredibly successful businessman and best-selling author. But JeVon’s journey to the top was anything but easy. JeVon was raised in the slums of... Dayton, Ohio by a struggling single mother, and is the son of a pimp and drug-dealing father. Growing up, JeVon served time in the juvenile justice system and barely graduated high school. From his first job scrubbing toilets in a restaurant to becoming the CEO of Scribe Media, a multimillion-dollar book publishing startup that is consistently ranked one of the top places to work, JeVon has exemplified what it means to work hard and overcome the odds. He believes that no obstacle is too difficult to conquer and that no matter someone’s background, everyone has potential for greatness. In this episode, Hala and JeVon go deep into what Jevon learned from his tough childhood and how he applied those teachings to his career, they chat about how Jevon climbed the corporate ladder, how to overcome imposter syndrome, and JeVon shares his views on leadership and how to foster great company culture.   Topics Included: - What JeVon’s father was like - How JeVon’s parents met  - What it was like growing up poor  - Being mixed race in Dayton Ohio  - Lessons from his father  - Relationship with mother and lessons learned  - Getting into trouble and transferring hustling qualities into the corporate world  - What has he taken from his childhood into corporate America? - His turning point and first job - How he climbed the corporate ladder  - How he got handpicked to be CEO of Scribe Media - Overcoming imposter syndrome  - If the market crashed tomorrow, what would JeVon do? - The three S’s of success   - The three P’s of business  - How to foster good company culture and retain talent  - How to have a great start to your day  - Giving back  - And other topics… JeVon McCormick is the President and CEO of Scribe Media, the multi-million dollar publishing company that was recently ranked the #1 Top Company Culture in America by Entrepreneur Magazine. Before Scribe Media, JeVon was president of the software company, Headspring Systems. He’s the author of I Got There, and his most recent book, Modern Leader is a Wall Street Journal best seller.  JeVon and his story have been featured on CNBC, Entrepreneur, Forbes, Inc., and others. Sponsored By: Zapier - Try Zapier for free today at zapier.com/YAP References Mentioned: YAP Episode #30: Rise Against All Odds with JeVon McCormick: https://www.youngandprofiting.com/30-rise-against-all-odds-with-Jevon-mccormick/  YAP Episode #166: Practicing Conscious Leadership with John Mackey: https://www.youngandprofiting.com/166-practicing-conscious-leadership-with-john-mackey/  YAP Episode #12: Unlocking the Power of Sleep With Daniel Gartenberg https://www.youngandprofiting.com/12-unlocking-the-power-of-sleep-with-daniel-gartenberg/  Scribe Media: https://scribemedia.com/  JeVon’s Website: https://jevonmccormick.com/  JeVon’s Book: https://www.amazon.com/Got-There-Overcame-Poverty-American/dp/1619615568  JeVon’s LinkedIn: https://www.linkedin.com/in/jevonmccormick/  JeVon’s Instagram: ​​https://www.instagram.com/jevonmccormick/  JeVon’s Twitter: https://twitter.com/jevon_mccormick  JeVon’s Facebook: https://www.facebook.com/jevonmccormickscribe  JeVon’s YouTube: https://www.youtube.com/c/JeVonMcCormickScribe  Connect with Young and Profiting: Hala’s LinkedIn: https://www.linkedin.com/in/htaha/     Hala’s Instagram:https://www.instagram.com/yapwithhala/     Hala’s Twitter: https://twitter.com/yapwithhala  Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/  Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com slash profiting. Booba one will save you on all your eats. Savings can't be beat. Up to 10 percent of your order. Join Booba one and save $0.00 delivery fee and percentage off discount subjects to older
Starting point is 00:00:26 minimums and participating scores. Taxes and other fee still apply. You're listening to YAP, Young and Profiting Podcast, a place where you can listen, learn, and profit. Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world.
Starting point is 00:00:48 My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession or industry. There's no fluff on this podcast and that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors.
Starting point is 00:01:16 Our subject matter ranges from enhancing productivity, had to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button because you'll love it here at Young & Profiting Podcast. Today on YAP, we're chatting with Javan McCormick, formerly known as JT McCormick. Javan is the president and CEO of Scribe Media, the multi-million dollar publishing company
Starting point is 00:01:43 that is consistently ranked as one of the best places to work in Texas and was named Entrepreneur Magazine's number one top company culture in 2018. In 2021, Javan was named best CEO in Austin. He's made millions in the stock market, and before becoming the CEO of scribe media, Javan was president of the software company head spring systems. He's also the author of I got there and his most recent book Modern Leader is a Wall Street Journal Best Seller. Javan and his story has been featured on CNBC, Entrepreneur Forbes, Inc, and so many more. But what really makes Javan stand out from all the different successful entrepreneurs and business leaders that I've had on Young and Profiting Podcast, it's his upbringing. He's had to overcome so much on his way to the top.
Starting point is 00:02:30 Javan grew up extremely poor. He was raised by a single mother and was the son of a drug dealing pimp. He barely graduated high school. He landed in Juvie multiple times, but he ultimately turned things around to be the extremely successful millionaire and incredible CEO that he's known to be today. He succeeded despite all the overwhelming odds stacked against him, and we love an underdog story on Young and Profiting Podcast. This episode is the app classic taken from my interview with Javan way back from episode
Starting point is 00:03:01 number 30 that was recorded in July of 2019. And although this was recorded several years ago, it's still super relevant, very interesting. I really enjoyed listening back to this conversation. And during it, we chat about Javon's upbringing and the lessons he carried with him on the way to success. We app about how Javon climbed up the corporate ladder, how he overcame in post-war syndrome, and we also get into the three piece of business and Javon shares his secrets to fostering an award-winning company culture, which he is a master at. This episode is a game changer for anyone looking to
Starting point is 00:03:36 level up their leadership for anyone looking to get inspired, and maybe if you're going through your own stuff right now, you can realize that you can win against all odds and rise up just like Javon did. So let's get into this amazing conversation with Javon McCormick. Hey, JT, welcome to Young and Profiting Podcast. Excellent, how are you, man? Am I appreciated?
Starting point is 00:03:59 I'm doing well, thank you. We can't wait to uncover all the great things you have to share with our listeners. And just a note from my listeners, I know I sound totally different, recovering from a cold, but the show goes on. So here we are. Okay, so let's calibrate on you as a person.
Starting point is 00:04:15 JT, you are an incredibly accomplished man. For those who don't know, he is the CEO and president of scribe media. It's a multi-million dollar publishing company that's created an entire new way to write a book. JT is the definition of starting from the bottom and now let me tell you he is here. JT grew up on the incredibly tough streets of Dayton, Ohio. He was born a mixed race son of a drug dealing pimp in the 1970s and an orphan single mother on welfare. He was also one of 23 children on his father's side And now he's a millionaire despite insane hardships like sexual abuse, homelessness, and stints and juvenile detention
Starting point is 00:04:55 So I think you've had one of the hardest life growing up compared to anyone else. We've interviewed We've researched your story and I think we could learn a lot just by bringing up and talking about your father. So let's start with that first. What was your father like? Surprisingly enough, given his background of what you just went through, you nailed it. My father was a pimping drug dealer. He put women in a street corner. They sold their bodies and he took every dollar. That said, everyone loved my father. When he would pick me up on the weekends on those rare occasions. I remember Wherever we were going our destination, it may only take 10 minutes to get there
Starting point is 00:05:33 But it would take us 45 minutes because everyone would want to stop and talk to him He would stop and talk to everyone. He said hello to everyone Everyone loved my father. So he was he was a great communicator. He said hello to everyone. Everyone loved my father. So he was, he was a great communicator. He was always open, spoke with everyone. So that's the father that I remember on top of the fact I also remembered the times that he was supposed to come pick me up and he never showed up. So there were times where he would call and tell my mother, you know, get him ready, get him dressed. I'm going to come pick him up and he'd never show. And I'd stand in that window for five hours loyal, but he never showed up. So those are the things that really come to top of mind when I think of my father.
Starting point is 00:06:16 And I'll share this with you. Recently, it's not in the book. I've not spoken on it. And it's really come up over the last 60 days that I've opened up and admitted it publicly. So I got asked this question the other day, someone said, well, JT, how did you learn this work ethic? Where did it come from? When you stood in front of those toilets and that was your job. What made you commit to making sure you have the cleanest toilets in St. Antonio and in Texas. And I've never owned this or set it out loud.
Starting point is 00:06:49 So I'll share it with you. My father, when I was a kid, and I don't know why he was saying it, but he had mentioned to me and my brothers one time, he said, whatever you do in life, be the very best at it. He said, if you're going to be a street sweeper, be the best street sweeper in the world. For whatever reason, that stuck in my head. And it was etched in my mind. And when I found myself standing at my first job in front of those toilets to, you know, cleaning the toilets, that phrase came up. And from that day forward, everything that I've done in life, I've attempted to be the very best that I can be, the best husband, the best father, CEO, president, whatever I was doing at the time, I've always wanted to be the best at it.
Starting point is 00:07:39 That's a great approach. And I think anybody who falls at advice will end up doing well. How did your mother meet your father? So, unfortunately, for my mother, when she left the orphanage, my mother was an orphan. She grew up in the orphanage, institutional kids prison, really what it was. When she turned 17 years old, they gave her $20, her suitcase and they said, good up to you. There's the world. She had never been outside of those four walls. So she had no clue how to navigate society. Unfortunately for my mother, one of the very first people she met was my well-dressed fast-talking quite a bit older
Starting point is 00:08:18 father. And when I say quite a bit older, let me put this in perspective, I have a half sister that is five years younger than my mother. So my dad was quite a bit older and my mother didn't know anything. She was naive, she didn't understand the world and here she was, this at the time, nice pimp speaking with her and that's how they met. And was your mom a prostitute? You know, it's interesting. I have asked my mother that very question.
Starting point is 00:08:51 And it's a bit of an unspoken conversation. And my mother has answered and said this to me. And I know what it means. But she used to say this when I was a child as well. Sometimes in life necessity has an ugly face. And I know what that means. And at times she did what she had to do to try to feed me to try to provide for me to take care of me or to try to take care and provide for herself. So, you know, it's the unspoken conversation that's never just been set out loud and she's always answered the question,
Starting point is 00:09:28 sometimes the life necessity has an ugly face. And so, can you give some color to how poor you actually were growing up and what it was like growing up for you being that poor and being mixed race as well? So, I'll start with poor. So, I wanna be very clear. I was US poor, United States poor, because in other countries,
Starting point is 00:09:49 it's a whole different definition of poor. So I was United States poor. And because even on our worst day here in the United States, as we define poor, it's nothing compared to some of the slums in India and maybe different third world countries. So I was US poor. I'll give you a couple stories. My mother and I would joke that we were so poor. We couldn't afford the O and the R. We were just
Starting point is 00:10:14 Poe. I remember on many occasion when winter would come around in Dayton, Ohio, it was cold and our windows had huge cracks in them. So when it got down to in the 20s, the air would come through and sometimes the heat would be turned off. So my mom and I would go to the local dry cleaner and my mother would ask for a handout. She would beg for the dry cleaning bags and ask if they would give them to us for free. And my mother would tape the dry cleaning bags to the window in order to try to keep some of the air out. And I still to this day have just etched in my mind that sound of the wind whipping through
Starting point is 00:10:54 and shaking the plastic. So yeah, it was pretty poor. You know, I pulled trash out of trash cans as a kid during school, when everyone else went out to recess, I held back and waited and I pulled out a burger that wasn't eating all the way or whatever because I knew when I got home there wasn't anything to eat. So yeah, we grew up pretty poor, wore bread bags on our feet because we had holes in our shoes in the winter, so we wanted our feet to stay dry. My mother
Starting point is 00:11:20 didn't learn how to drive until she was 35, so we always rode the bus everywhere, didn't always have bus fare. So we had to walk many places. So yeah, it was tough. It was hard. There, I remember going to bed on a Friday evening and knowing I would not eat again until Monday when I went back to school and got my free lunch at school again. So I knew there was gonna be a 48 hour time period
Starting point is 00:11:44 where I would not have food. That's crazy. One of the things that stood out in your book for me was that you learned the months based on the fact that your food stamps would have to stretch like in February. It was great. Whereas, you know, May was terrible. That's how I learned my months of the year. I realized that if the month had 30 days, that was a pretty good month because the welfare would be coming in. But if it had 31, oh, that was a rough month. And then like you said, February, even in Olympia, February was good.
Starting point is 00:12:13 Ha, ha, yeah. How about being mixed race and Dayton, Ohio? What was that like? You know, the best way I can sum this up for people is when someone wants to have a race conversation or they use it as a crutch or an excuse or they want to pretty up the word excuse and say reason, I'm not a fan because racism, I'm willing to have that conversation. Black people didn't like me because I was half white and white people didn't like me
Starting point is 00:12:44 because I was half white and white people didn't like me because I was half black. So in many ways, I did not have a group of people to fit in with. And in Dayton, Ohio, you were black or you were white or you were mixed race. And so it was very looked down upon. I was called half breed. I was called Oreo cookie, mixed race, zebra,
Starting point is 00:13:02 color confused. And as rough as it was for me being mixed race, zebra, color confused. And as rough as it was for me being mixed race, it was horrific for my mother, what she experienced having a mixed race child. I don't know if you all will edit this out, but I constantly heard my mother refer to as a nigger lover. And that's what they would call her. So on many occasions, I remember watching my mother get an older white lady spitting her face, then called her a nigger lover when we were standing in line waiting for our food stamps waiting for our allotment of handout to this day. I remember I was eight years old. This lady spit in my mother's face hand out free welfare line as us. And to this day, I can't figure out what in her mind
Starting point is 00:13:50 made her feel that she was better than us, just because my mother had a mixed race child. We were both in the same line for free handout, but it was worse for my mother, I believe, than it was me. Yeah, it was hard and I was a a kid, you know, I pushed through, but here was my mother having to endure the ridicule, the shame of having a mixed race child. Wow, that's so tough.
Starting point is 00:14:16 It's clear that your upbringing was so challenging, but hopefully these challenges helped you become the leader and person that you are today. Speaking of that, what are some of the lessons that your father taught you that you later applied to business and in life in general? The number one I shared with you earlier was, you know, whatever you're going to do, be the best at it, put in 100% of your effort. I would also say, my father taught me communication skills. Like I said, he spoke to everyone. One of the greatest lessons of my life came from my father. Now, I'll give you the story of how it came to be.
Starting point is 00:14:52 One week in my father picked me up. I don't know. I was eight or nine years old and we were in the grocery store for whatever reason. And we were walking through the frozen food section in a little girl walk next to me. And she said, hi, Javan, my actual name is Javan. And I looked down, I was shy, I didn't say anything. And I feel this massive blow to the back of my head and my father had smacked me, my face hit the ground, my nose started bleeding, he snatches me up, pins me up against the frozen food door
Starting point is 00:15:22 with his forearm under my neck and he's inches from my face and he says I don't care who it is You show respect and say hello to everyone and That lesson stuck with me my entire life and I'll say hello to Everyone the housekeeping at a hotel the person who takes your ticket at the movie theater, the person checking you out at the grocery store, I say hello to everyone. And in fact, I'm probably nicer, I am nicer to service industry individuals than I am C-suite executives, founders, CEOs.
Starting point is 00:16:01 Okay, they got enough people kissing up to them. I am far nicer, kind, and respectful to service industry people, but that was the greatest lesson my father ever taught me. Yeah, and I know in your book, you mentioned like you could even take it further by making sure you ask people how they are and waiting for a response. Yes, how are you doing today? And have a genuine interest. When I ask people, I say this, how are you doing today and have a genuine interest when I ask people I say this How are you today and I'm not just asking because it's the polite thing to do and when you follow it up with that people Then really will attempt to connect with you. They'll tell you how they're doing They'll say what's going on so on and so forth now be prepared you may hear some things you don't want a year
Starting point is 00:16:42 But I really look to ask the question with purpose and I'm asking with sincerity or don't ask the question. So what did your father teach you about money? I don't know that my father specifically taught me about money. It was my circumstances that taught me about money. I realized the power that money had to change my life. I realized that when you did not have money, there are times where you did not have electricity. When you did not have money, there were times where you did not eat. So, money became a deep love affair for me. Or should I say the lack of money became a deep love affair for me or should I say the lack of money became a deep love affair and in fact I've always just cringed at that phrase and I may mess it up here so work with me. Money is the root of all evil. I've never met a
Starting point is 00:17:38 poor person who felt that way so not having money is the root of all evil because the last time I check, someone who's got $50,000 to bank account has never gone into rob 7 or 11. And so for me, not having money became the root of all evil because of the things you're willing to do in order to obtain money. So I don't know that my father necessarily talked me a lot about money. It was my circumstances and he just happened to be a part of that. Got it. So last question on your father. In your book, you talk about a great analogy that he gives between the CEO of Budweiser and a drug dealer and what that taught you.
Starting point is 00:18:19 Could you go into that? Yes. In fact, I love this. So my father, when I was a child, he would always say the only difference between me and the CEO of Budweiser is the CEO of Budweiser, our government chose to make his drug legal. And he would go into this whole explanation about how alcohol back during prohibition, alcohol used to be legal. And he would go into this whole explanation about how alcohol is responsible for killing many people drunk driving, so on and so forth, and creating problems. But he would say the only difference is the CEO Budweiser, our government chose to make his drug legal and chose not to make my drug legal. And it's interesting because never did I believe that I would see the day that here we are
Starting point is 00:19:09 in our country, we're now we're making weed legal throughout the country. And so I sit back and I was like, wow, he was onto something in the other piece of this too. And I've caught a lot of heat for this. When you look at pharmaceutical reps, they are legalized drug dealers. And literally, there's a hate for me for saying this, but the first rule of a drug dealer, we all know this is the money is in the comeback. So we're going to give you the first sample for free, because the goal is you're going to love the drug, you're going to get hooked, and you're going to keep coming back. Every drug dealer knows that.
Starting point is 00:19:46 That's the first rule of drug dealing. Well, what do pharmaceutical reps do? They go to the doctor's office, they give out free samples, then the doctor gives free samples to the patient. The patient then takes the drug, calls the doctor back and I have a prescription for this. Doctor calls in the prescription. Walgreens fills the prescription. Now you have the patient who is now hooked on the drug. I've come out and said, if you look at that system, it's flawed. You've got too many middlemen in between
Starting point is 00:20:17 there because drug dealers on the street, there are about three transactions involved. Where you have pharmaceutical reps, you've got a pharmaceutical rep, you've got the doctor, you've got Walgreens, you've got big pharma, whatever name you want to put on that. So there's a lot of people in between there that are getting a piece of the pie versus the same deal that's going down on the street. Now, people don't like, I use that analogy, but it is what it is. Yeah, and it just goes to show how you can have connections between what goes on and to the street versus you know what happens in business. So very cool. Your mom was a shining light in your life and she's really the only parent that you had.
Starting point is 00:20:59 What was your relationship like with her and what are some of the big lessons that she taught you to help you succeed as much as you've had later on in life You know regardless of how many times we came up short and didn't have enough money or didn't have food to eat my mother always tried and I have said time and time again the greatest example that my mother gave me again the greatest example that my mother gave me was she had a son and she had no business having me. I have no problem saying this. My mother had no business having a child and I know that and I'm fine in saying it but the greatest example she ever showed me was she didn't go off and have six more and knowing she couldn't afford that first one. So she had one, she
Starting point is 00:21:46 shouldn't have had me and she didn't continue to repeat having more children when she couldn't take care of them. That was a great lesson for me. In fact, maybe more than you want to know, I'm only here by way of a horrific abortion that my mother had. The first time she got pregnant, my mother had an abortion, and this is back in 1970 when abortion was illegal. And so my mother had an illegal abortion that was so horrific, as she described it to me, that she decided the next time she got pregnant, that she would take her chances in trying to raise a child then to go and have an abortion again. So that's the only reason I'm here. And again,
Starting point is 00:22:29 she did not repeat, I kindly refer to myself as a mistake because she shouldn't have had me. But she always tried, you know, she would sweep out the stairs in the apartments we live in to try to get $10 off of our rent. In fact, there's a rent receipt. I keep on my desk at work that shows our rent was $145 and she only had $10 to pay on the rent and the whole transaction is there on the receipt. And I keep that receipt framed on my desk to remind me where I come from what I went through and everything that I've done to get here. But she always tried. She may have come up short, but she always tried. It's amazing. She must be so proud of you. She is. She tells me quite often, and I'm very happy of that. Although I had a very chaotic childhood, she was the one piece of stability. I always felt that I could depend on, even in the five years where she and I worked together
Starting point is 00:23:25 and I was off with my father, the memories of my mother are, in many ways, what kept me going because I just remember how much I love my mom. Let's hold that thought and take a quick break with our sponsors. Young and profitors, do you have a brilliant business idea
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Starting point is 00:26:54 You landed into Juvie three times. Can you talk to us about how much trouble you really got into and perhaps how you transferred some of your hustling qualities into the corporate world? You know, I went to juvenile more as anger as a kid. I get it from so many children how they end up there. The first time I went to juvenile is because one of my father's girlfriends had beat me and then I ended up being taken to another one of my father's girlfriend's house and then she ended up beating me. Why got tired of being beat? And so I ended up being taken to another one of my father's girlfriend's house and then she ended up beating me. Why got tired of being beat? And so I fought back and she called the police and I went to juvenile.
Starting point is 00:27:32 What was sad about that situation was I was in Dayton, Ohio. My mother had gone moved to Texas because I was there for a bit, but my father was in England. So no one knew I was in juvenile. So I was there for about two and a half months. And finally, I got out. I was staying with one of my aunts that picked me up. And she couldn't afford to take care of me. So I kept my suitcase and I left and I slept on a bus stop. So I was homeless at 13, had nowhere to go, but I would go to school each day
Starting point is 00:28:03 because I knew I could get a free meal. A little boy there, middle school, we all know this kids are brutal in middle school. He would make fun of me and I got in a fight with him. He ended up going into the hospital and I went back to juvenile and I was in juvenile again. You said it, I was in juvenile three different times. What really stands out the most for me from juvenile
Starting point is 00:28:26 is the last time I was there, I was leaving in a corrections officer pulls me to the side and he goes, let me tell you something son, you come back here again, you're going to man prison. Now I'm 47 years old and I don't know what it is about the term man prison that just doesn't sound right, but I made it a goal that I was never
Starting point is 00:28:46 going to find out what man prison was about. So I'd like to think that gentleman because he kept me out of man prison for whatever man prison is. I didn't want to go. To the second point of your question, what have I taken into corporate America? My childhood as a whole was very chaotic. It was challenging. I was sexually molested by one of my father's prostitutes from the ages of 678 years old. I took every bit of my childhood and I found the positives within it. I never let myself be a victim. A victim in my opinion is a victim of a drive-by shooting. No one asked for that, a victim of a hit and run. No one asked for that.
Starting point is 00:29:28 My childhood was my childhood. It's what I had, it's what I was born into. Okay, great. So I don't lean on it. I look at what are the things that I went through that can help me succeed in life. And I try my best to find the positives in every negative situation.
Starting point is 00:29:47 So I'll be very specific here. So in growing a company, you're talking about scale, payroll, growth, operational metrics, visibility, all the things that you need to be able to scale and grow. Well, a lot of times those things do get stressful for some people. For me, I find peace in all of that because in the most stressful moment, I dip back to one situation in particular as a child, and it was when I was left for three weeks with my three half brothers and sisters. I was 12, and were 4, 3 and 2. And we got
Starting point is 00:30:28 left in Dayton, Ohio, and February for three weeks in a house. And I remember I used to have to leave my four year old sister in the house. Why I went down to the store and would steal food for us to eat. And I would come back. Why this is significant to this day is the stress that I felt as a 12-year-old kid. This is what I felt day and day out. I was scared as hell that someone would come and turn off the electricity because the bill wasn't paid and that the four of us, my brothers and sisters and I, we would freeze because it was February in Ohio, I was scared to death that the water would be shut off and we wouldn't have any water to drink or be able to take a bath or anything like that. I lived with that stress every day for
Starting point is 00:31:16 three weeks. So when I look at balance sheets, income statements, EBIDA, capital expenditures, operational expenditures, I don't find it too stressful. So because I did back to that, and I remember that's what real stress felt like. Well, that is so incredible. I can't believe you went through all of that as a child and all the pressure that must have been on your shoulders. No wonder like you're so strong and can handle anything now.
Starting point is 00:31:45 What was the turning point in your life where you started to, you know, transition on the street path? And how did you end up landing your first job in getting on the path to success? So my first job, I never graduated high school. I had to go to summer school, take some remedial courses, and the janitor gave me my high school diploma. I never walked the stage, never got to do the graduation celebration. I just academically
Starting point is 00:32:12 I was not in still and not the most gifted person in the world. So I got my high school diploma, went home and my mother said great, you've got two weeks to get a job where you got to get out. And so my first job I can't make this up was at a restaurant called Poe folks. So my job was cleaning toilets. And like I said, I looked at those toilets and I made a commitment. If this is my job, I will make sure I'm the best toilet cleaner in the country. What benefited me and I believe this, you don't do things just because people are looking. Who you are when no one is looking is who you are when everyone is looking. So what I developed is I was a busboy as well. When I would clean
Starting point is 00:33:04 my tables, I would wipe off the table, I would wipe off. When I would clean my tables I would wipe off the table, I would wipe off the salt and pepper shaker, I would wipe off the chair. We all have been to a restaurant where you go to sit down and there's crumbs in the chair. I took pride in the fact of attention to detail so I made sure there were no crumbs in the chair. Well there was a couple that came into the restaurant every day for lunch and they saw how I took pride in that and they asked me if I would come work at their candle shop in the mall. Now this is back in the 90s mall was still the hot place to be. I was 18 years old and I'm like, hell yeah go work in the mall
Starting point is 00:33:37 so they taught me how to make candles in the mall in front of this window. I'm like, oh yeah, girls can see me. I'm a candle maker, they're paying me more money and I'm not cleaning toilets. This is great. But from there, I ended up getting the job at an insurance company. My mother was working at the insurance company and I got a job as a filer, I would file papers
Starting point is 00:33:59 and I would deliver the mail, I was the cart mail guy. And that was my first introduction to corporate America. And I just paid attention, watched how everyone would interact, watch how things were done in corporate America, how to speak, how to shake hands, how to conduct myself. And I just paid attention. And then from there, I went from payday loans to mortgages, to being the president of a software company
Starting point is 00:34:26 and now CEO of a publishing company. That's amazing. So let's take it back to headsprings system, which is where you started off at the lowest paid position, but within a handful of years, you became the president of the company. So what was that experience like and how did you climb the corporate ladder so quickly? So what was phenomenal there is I was offered the opportunity to be the sales guy at head spring. And they had never had a huge internal sales team to grow sales. And the company had been around for about 10 years.
Starting point is 00:35:01 So I was the lowest paid person. for about 10 years. So I was the lowest paid person and I would make my sales cause off of a fold out metal chair in a storage closet. And I would sit there and I would call big companies. And truth be told, I didn't know what I was selling. I was selling enterprise software. I had no clue what I was selling.
Starting point is 00:35:20 I don't write code. And so then I turned around and I called my competitors and I wanted to find, listen to their sales pitch and listen, okay, how are they doing this? What are they saying? And so I would listen to their sales pitch, I'd pay attention. I would take it, come back, tailor it to my delivery. And then it was just all out. I would, you know, come in at six in the morning, I stayed till six in the evening. Long story short, I had some great success in cells. We were 13 people. I was making my calls out of a storage closet
Starting point is 00:35:53 and we went from 13 people to having offices in Austin, Houston, Dallas, and Monterey, Mexico and we ended up with over 100 people and that all transpired within about four and a half years. And I went from, as you said, the lowest paid person to president of the company, much of it was grind, hard work, effort, and willing to do what other people won't do. So I greatly appreciate you asking me this because this is the non-sexy part of this that most people don't want to hear about. In the five years that I was
Starting point is 00:36:31 with that company, I only ever took 11 days vacation. You and I both know we live in a world right now where people take 11 days vacation in Q1. I only took 11 days and five years. And so out of those 11 days, I can even break them down. Three were for my wedding. Two were for the birth of my first born, and one was for the birth of my second born. And then there's a bunch of little sporadic days in between there. But only 11 days and five years. And in fact, I share this with people, there is a picture of me in the delivery room with my wife and my daughter being born. And you can see my laptop open in the back where I was working in the delivery room. Now, a lot of people would say that's insane, that's stupid. I would never do anything like that. Okay, great. I don't knock you for not wanting
Starting point is 00:37:21 to do that. But if you're asking me how I did it, that's how I did it. I've always been willing to do everything that someone else isn't willing to do. To this day, if I go into the office, I'll take out the trash, storage calls it needs clean, I'll clean the storage calls it. I do not believe in low-level tasks. There are no low-level tasks. There are only tasks, duties, and responsibilities. Wow. And I bet you that kind of mentality really earns the respects of your
Starting point is 00:37:48 employees because it's not like you're telling them to do something that you wouldn't go ahead and do yourself. You roll up your sleeves and get dirty. Totally. I will never ask someone to do something that I'm not willing to do. And in fact, it usually won't even come in by way of an ask. You'll just see me doing it. Trash is overflowing. Okay in fact, it usually won't even come in by way of an ask. You'll just see me doing it. Trash is overflowing. Okay, well, we're the bags.
Starting point is 00:38:09 Let's get the trash taken care of. So I'm very blessed and fortunate and happy. My first role was cleaning toilets because in many ways, that's the ultimate entry level job that you can have. And it taught me, okay, there is no job, no responsibility, no tasks that's beneath me. I'm willing to do it all. That's amazing. It really is probably why you are such like a humble person. Your
Starting point is 00:38:35 background has made you into such an incredible leader. So that's great. So now you are the CEO of Scribe Media. For my understanding, you didn't found that company, which usually somebody who doesn't have a college degree, and they're like entrepreneur founder of a company, you actually got selected by Tucker Maxx to be the CEO of Scribe Media. How did you end up getting hand picked for this job? And I'm sure the other people he was looking at
Starting point is 00:39:02 were like Ivy school graduates and things like that. What were the qualities he saw in you? He himself went to the University of Chicago in Duke Law School. So, yes, he had all the credentials, but I'll give you the story of how this came to be. So I was at the software company, president, blah, blah, blah. And I was traveling one day. I don't like to fly. I hate turbulence.
Starting point is 00:39:24 And I hit a lot of turbulence and I thought to myself and hit me. Wow something happened to me. My children would not know where I come from. They would not know that we don't even know where our last name comes from. My mother was given the last name McCormick in the orphanage but she has no clue where that last name comes from. So I had this last name, I don't know where it comes from. So it hit me, my children wouldn't know these things. They wouldn't know that their biological grandfather was a Pimp. And so I said, okay, when I get off this plane, I got to find a way to document my background for my children. So they have a legacy piece so they at least know where we have a starting point because I don't have, you know, five, six, seven generations that I can track.
Starting point is 00:40:12 Hell, I can't track 30 minutes. And so I wanted that for my children. So I got off the plane, I reached out to my LinkedIn connections and I said, hey, does anyone know of anyone that can help me write a book or document my story? So I got introduced to Tucker Maxx by way of an email and Here's how the email went. We've all seen this. It's your typical introduction. Tucker meet JT JT meet Tucker I didn't know who Tucker was in a separate email
Starting point is 00:40:41 Jason Dorsey who introduced us Jason says, hey, JT, that's the real Tucker Max. Again, I didn't know who Tucker was. So I email Jason back and I go, Hey, I'm the real JT McCormick. What's up? And so I go online. I look only to find out, Oh, wow, Tucker's background.
Starting point is 00:41:01 But what jumped out to me the most is when I read that he is one of three people in the history of the world who have had three New York Times best selling books on the list simultaneously. I thought, oh, that's an accomplishment. He, Michael Lewis and Malcolm Gladwell, only three people have ever done it. So Tucker comes over to my office at head spring and we're sitting in the conference room, this massive conference room conference table sitting there and we wrap up and I tell Tucker look I want to do this book. I don't ever want it to be public. I just need five copies for my children and Tucker goes, man, I've sold a lot of books and I've never heard
Starting point is 00:41:41 anyone say they don't care if they sell any copies. I go, look I'm doing it for legacy piece. We're wrapping up and Tucker says, man, you've sold a lot of books and I've never heard anyone say they don't care if they sell any copies. I go, look, I'm doing it for a legacy piece. We're wrapping up and Tucker says, man, you've built a hell of a company here and I stopped them in his tracks. I go, hold, hold, wait a minute. I go, I didn't build this company. I go, it took a lot of people to pull this off. I said, building a company is never one person. I said, it takes a great amount of people
Starting point is 00:42:05 and talent to build a great company. And then he says, hey, when you're going through our process, will you give me feedback as you go through? Long story short, I kept going through the process. I'd call Tucker. Do you want feedback? Yes, yes, yes. I tell him what they were doing right,
Starting point is 00:42:21 what they were doing wrong, keep doing this, change that. He asked me to sit on their advisory board, unbeknown to Tucker. I was actually looking to transition out of the software company anyway. And Long Story Short Tucker and Zach, the two co-founders, they approached me and they said, hey man, you want to be the CEO. And so we sat down, hammered out details, and I became the CEO of the company. Hold tight, everyone. Let's take a quick break and hear from our sponsors.
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Starting point is 00:43:45 Setting up my Shopify store just took me a few days. I didn't have to worry about my website and how I was going to collect payments and how I was going to trigger abandoned cart emails and all these things that Shopify does for me was just a click of a button, even setting up my chat bot was just a click of a button. It was so easy to do. Like I said, just took a couple of days. And so it just allowed me to focus on my actual product and making sure my LinkedIn masterclass was the best it could be
Starting point is 00:44:12 and I was able to focus on my marketing. So Shopify really, really helped me make sure that my masterclass was gonna be a success right off the bat and enabled focus. And focus is everything when it comes to entrepreneurship. With Shopify single dashboard, I can manage my orders and my payments from anywhere in the world. And like I said, it's one of my favorite things to do every day is check my Shopify dashboard. It is a rush of dopamine to see all those blinking lights around the world showing me where everybody is logging on on the site.
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Starting point is 00:45:18 look no further because the Kelly Roach show has got you covered. Kelly Roach is a bestling author, a top ranked podcast host, and an extremely talented marketer. She's the owner of Not One, but six thriving companies, and now she's ready to share her knowledge and experience with you on the Kelly Roach show. Kelly is an inspirational entrepreneur, and I highly respect her. She's been a guest on YAP. She was a former social client. She's a podcast client. And I remember when she came on Young and Profiting and she talked about her conviction marketing framework, it was like mind blowing to me.
Starting point is 00:45:50 I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done, all Kelly has built. In the corporate world, Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in nine to five, and at the same time she built her eight-figure company as a side hustle and eventually took it and made her full-time hustle. And her strategic business goals led her to win the prestigious
Starting point is 00:46:19 Inc. 500 award for the fastest-growing business in the United States. She's built an empire, she's earned a life-changing wealth. And on top of all that, she maintains a happy marriage and a healthy home wife. On the Kelly Road Show, you'll learn that it's possible to have it all. Tune into the Kelly Road Show as she unveils her secrets for growing your business. It doesn't matter if you're just starting out in your career or if you're already a seasoned entrepreneur. In each episode, Kelly shares the truth about what it takes to create rapid, exponential growth.
Starting point is 00:46:47 Unlock your potential, unleash your success, and start living your dream life today. Tune into the Kelly Road Show, available on Apple Podcasts, Spotify, or wherever you listen to podcasts. Hey, yaap, fam. As you may know, I've been a full-time entrepreneur for three years now.
Starting point is 00:47:02 Yet media blew up so fast, it was really hard to keep everything under control, but things have settled a bit and I'm really focused on revamping and improving our company culture. I have 16 employees so it's a lot of people to try to rally and motivate and I recently had bestselling author Kim Scott on the show and after previewing her content in our conversation, I just knew I had to take her class on master class, tackle the hard conversations with RadicalCander to really absorb all she has to offer. And now I'm using her RadicalCander method every day with my team to give in solicit feedback,
Starting point is 00:47:37 to cultivate a more inclusive culture, and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework, and I'm so happy because I really needed this class. With Masterclass, you can learn from the best to become your best, anytime, anywhere, and at your own pace. And we all know that profiting in life doesn't just mean thriving in business. With Masterclass, you can brush up on your art skills, or your cooking skills, or even your modeling skills. With over 180 classes from a range of world class instructors, that thing you've always wanted to do better is just a few clicks away. On Masterclass, you'll find courses from many app-all-star guests like Chris Voss and Daniel Pink.
Starting point is 00:48:21 I've been taking their sales and negotiation classes and I've been feeling like a real shark lately. I've totally leveled up my sales skills. How much would it cost you to take a one-on-one class from the world's best? A lot. But with masterclass annual memberships, it just cost you $10 a month. I have to say the most surprising thing about masterclass since I started this incredible journey on the platform is the value for the quality of classes instructors. The platform itself is beautiful. The videos are super high quality. You can't beat it. Gain new skills and as little as 10 minutes on your phone, your computer, tablet, smart
Starting point is 00:49:00 TV, and my personal favorite way to learn is their audio mode to listen on the go. That way I can multitask while I learn. Get unlimited access to every class and right now as the app listener, you can get 15% off when you go to masterclass.com slash profiting. That's masterclass.com slash profiting for 15% off an annual membership. Masterclass.com slash profiting. I know that previously we mentioned that, you know, you barely finished high school. You're running a company that's probably has top talent there with folks that have
Starting point is 00:49:35 PhDs and multiple degrees. And in the past, you've mentioned that you felt this imposter syndrome. And for those who don't know, imposter syndrome is a psychological term referring to a pattern of behavior where people doubt their accomplishments, and they have a persistent, often internalized fear of being exposed as a fraud. Can you help us understand how you overcame this common feeling that many of us often have? You know, first and foremost, I would say I suffered from imposter syndrome and intimidation is what I used to call it for everyone who had a degree. And the more degrees you had, the more intimidated I was.
Starting point is 00:50:16 If you had a master's, a MBA, a PhD, oh god they've got all these credentials. I don't have these. And so I struggled with that because I felt that these individuals knew something that I didn't know. It actually wasn't until I was paired with Tucker and Zach, the two co-founders, Tucker pulled me aside one day and he said this and it was like the clouds opened up. He goes, let me explain something to you.
Starting point is 00:50:41 He goes, part of why you're so good at what you do is because you weren't clouded by the things that come with a degree. He goes, you don't know the typical things that are taught in school. So everything that you do comes from a different position. He said, I'm telling you that from me going to University of Chicago, me going to do law school, you are actually in a very fortunate position that you actually didn't go to college. And that really changed the game for me because I realized, oh, okay, I do know some things. I may not have academic credentials. I may not be able to tell you when some of the wars took place or I may not be able to
Starting point is 00:51:23 write a dissertation, but I can damn sure to you how to scale a company, what to do, how to do it, anticipate, scale grow and visibility. I'm good at those things. And even now, if you look at this, I don't do any of the writing. I can't tell you an adverb from an adjective. And thank God, because you guys don't want me writing books, but I can tell you from the business aspect what needs to be done. I make this joke all the time. One of the top five people I would love to meet in my life right now is the man or woman who
Starting point is 00:51:55 invented spell check because you have been greatly influential in my career. But to your point, yes, I suffered deeply for 45 years with imposter syndrome and being intimidated because I didn't have that academic background. Awesome. So let's switch gears a little bit. Let's pretend the market crashed tomorrow. And you lost everything. You know, I did that before, right? Yes. Let's say it happened again. What would you do to earn it all back at third time round?
Starting point is 00:52:28 I'd go back into the market again. That's where I made my first million dollars in the stock market. I was able to turn $100 into eight figures and do it again in the market. And I love the market. I love business. I love growth scale.
Starting point is 00:52:43 So it'd be anything around starting another company, growing a company, investing the stock market. I would probably do both. Even right now, my life boils down to five areas. God, health, family, business, and investing. If it does not fall in those five areas, I don't do it. I love golf, love golf. But I've got four small children, and I much rather spend that four hours that it takes to play around a golf. I much rather spend that four hours with my family. So for me, I would just straight focus in on what
Starting point is 00:53:16 I needed to focus on, even if I had to start over at McDonald's, whatever it is, I will get back to the top and make a million dollars a year. This is America. This is literally the land of opportunity. We all have read that story of a person who comes to this country for the first time with 45 cents in their pocket. They don't speak the language only years later to hear that they've become a multi-millionaire. Well, dammit, I was born here. So I've already got a leg up on you. And my attitude is I have a responsibility
Starting point is 00:53:48 that being born here, being blessed, unfortunate to have been born in this country. Oh, there's no reason why I shouldn't be successful. I think that's such great advice. Let's move on to some of your philosophies. You talk about the three S's of success, which are sacrifice, sleep, and success.
Starting point is 00:54:07 Can you unpack these for us? So sacrifice, I personally believe that you will have to make some sacrifices in life in order to achieve success. And I use LeBron James, go to the highest level here. Everyone sees LeBron James, $100 million a year he's making, all the endorsements, the championships, you know, one could argue he's the greatest basketball player that's in the game. But what we don't look at and what we don't celebrate in our country
Starting point is 00:54:40 is the fact that when LeBron's playing during the season and he has to go in an 11 game road trip, he's missing his daughter's activities. He's missing his son's basketball games. He's not there for bath time, bedtime, dinner time with the family. He's gone. He's sacrificing in order to have that success that he has. When he's in the gym shooting the 1,000 free throws,
Starting point is 00:55:06 1,000 jump shots, he's sacrificing. You know, we live in a country where we always want to talk about the success, but we don't want to talk about what it takes to sacrifice. No one wants to come out and say, damn it, you can't binge watch, which is just a disgusting term in itself. You can't binge watch, which is just a disgusting term in itself. You can't binge watch from Friday to Sunday,
Starting point is 00:55:27 Game of Thrones, and expect that you're gonna be successful. And if that's what you wanna do, great, I don't knock it, just don't bitch on Monday that you haven't achieved your dreams and goals when you just spent all weekend binge watching Game of Thrones that did absolutely nothing for you. So in life, you will have to sacrifice. Now, I'll go to sleep. I struggled with this for a while.
Starting point is 00:55:52 It wasn't until probably the last two years that I finally said, okay, everyone else is right, I'm wrong. I achieved success on three to four hours of sleep each day. So I had convinced myself that sleep wasn't important. And what I will say now is, yes, sleep definitely helps you go next level. It helps you think more clearly. It helps with your health. So you have to sleep. And I'm telling you from someone who used to constantly,
Starting point is 00:56:27 three, four hours, three, four hours, I was all I was doing. I used to even make the comment, I can sleep when I die. But sleep has definitely helped me. Now I'm not a eight, nine, 10 hour sleeper. I'm a six, and that's good for me. But I do believe that sleep very much
Starting point is 00:56:41 helps you in achieving success. So yeah, you've got to make some sacrifices, you got to sleep in order to achieve success. Amazing. I think all of those are great gems for our listeners. And I actually had a whole entire episode on the power of sleep. So if you guys are interested to learn more, it's episode 12. You also talk about the three Ps of business. That's people, profits, and process. Can you share these tips with our listeners? Yes, matter of fact, let me back up there. Let me put them in the correct order.
Starting point is 00:57:12 It's people, process, and profits. And why that's important is you've got a lot of companies out there that mix these three Ps up. Some companies will put process first, people second, and then profits. My argument is this, if you give me great people, we can build great processes and equal great profits. But if you attempt first to put a flawless process in place, and then you put bad people in that process, they will wreck your process.
Starting point is 00:57:47 So I'm looking great people. I always believe you should put people first at everything. Process, second, will equal profits. Now the ultimate breakdown I personally believe is in publicly traded companies because the profits are actually put first and let me explain that. When you have a publicly traded company, people are not number one. Shareholders are number one. And in my opinion, if more publicly traded CEOs came out and admitted this openly, it would be a great thing. But the way the
Starting point is 00:58:26 system works if you're a publicly traded stock company is shareholders at first, your customers are actually second because they got to buy the product or service, your employees are third. And I challenge any publicly traded CEO to say otherwise because that's the order of operation if you're a publicly traded company. I love the fact that we at scribe have no outside capital, no VC money, no private equity money, and we're profitable. So there's no pictures of us in a magazine or the local business journal smiling because we just raised Siri C and gave away more equity in the company. You're not going to find that.
Starting point is 00:59:09 It's owned by three individuals, Tucker, Zach and myself and it's private and we can serve our people first. Awesome. And I know that scribe is known for their company culture. You guys have actually received many awards for being best places to work, having an exceptional company culture. So what's your philosophy on fostering a good company culture and retaining talent to keep them happy? From a leadership perspective, this is an overuse term, but I truly believe it. Many people use this term to have no business using it. Servant leadership. You are only a leader if you serve. If you have the three letters CEO or you're in some type of leadership role, your responsibility is
Starting point is 00:59:53 to serve those people you work with. I do not believe anyone works for me. People work with me. I cringe when they say, oh yeah, my JT, or I work for JT. No, you don't. You work with me. I'm no more important to the organization than everyone else here in the office. So I'm a big believer that you are only a leader if you are serving. So my role, 99.999% of the decisions that I make are not for me, therefore, the individuals that I serve, and our culture operates that way. Results are first people, and then so on and so forth, where we got the learning service to our authors, our people, our community.
Starting point is 01:00:38 So we've been fortunate last year, entrepreneur magazine named us the number one culture in America, and that was awesome. it last year. Entrepreneur Magazine named us the number one culture in America. And that was awesome. And as you said, we've won many other awards. But from a leadership perspective, it's all about service of those people that you work with. Amazing. Congratulations on all your success. As we mentioned previously, you have an incredible work ethic. You just said that you were on three, four hours of sleep a day when you were first starting out your career. You only took 11 days off when you were at your software company that you ended up becoming the president of. So I know that everybody loves a good morning
Starting point is 01:01:15 routine. I know that you have a great one. Can you just go over that with our listeners and give your tips on how to have a great start to your day? So yes, and as I was listening to you talk about that, let's, if I can, let me pause there for a second as well. Because I was listening to you. So let's keep that morning routine thing there for a second. What I want to be very fair with here as well, you know, we're sitting here and we're talking about the accomplishment where I came from, things I've done, overcome, success, blah, blah, blah. I want to be very clear. I have made a ton of mistakes
Starting point is 01:01:46 throughout my life in career, a ton. I couldn't hold a relationship to save my life. I was a monster in relationships, could not hold one. As a first time president of a software company, I made a ton of mistakes, but I truly believe this in my heart of heart. You only fell if you stop trying. So I felled in a lot of past relationships because we broke up or not together anymore, but as far as the mistakes I made as a president of the software company or mistakes that I've made in life, even mistakes I make as a parent with my children, you only fell if you stop trying. So I made a lot of mistakes in life, but I don't fell because I will you stop trying. So I made a lot of mistakes in life, but I don't fell because I will never stop trying.
Starting point is 01:02:29 So with all of the success, with everything that I've overcome, I just wanna be real clear, oh God, I have made a ton of mistakes in my life. So that's gonna happen. The key is don't repeat those mistakes and to learn from your mistakes. To your point about morning routine, I get up every day between somewhere 3.45, 4 o'clock in the morning and the first thing that I do is I will pray is the very first thing. Then I will study
Starting point is 01:02:58 all things leadership, growth, scale, business, markets. Then I'll go to the gym. Once I get back from the gym, it's, you know, chaos in my house. I got a five-year-old, a four-year-old, a two-year-old, a seven-month-old at the house. Oh my gosh. You know, it's have breakfast with them, try to get things in order, get dressed, off to the office, but that is my routine every day. In fact, on Saturdays and Sundays, I can't tell you the last time I've slept past 6am. That's amazing. So the last question I'm going to leave you with before we ask you, you know,
Starting point is 01:03:33 where everybody can learn more about you, is really about you giving back. So one of the things that really stood out to me is the fact that, you know, you're not only this successful guy who came from the bottom and now super successful, you also take time to give back to your community and you talk to kids at juvenile detention centers. Give us a little color to how you give back to your community.
Starting point is 01:03:58 So for me, it became very important. This actually hit me back when I was at the software company when I became present and I realized, oh wow, okay, I've kind of achieved a little bit of success. And I look back at my life, I'm like, wow, okay, I've done a few things. I would have liked to have known this, this, and this. So it hit me. I go, I got to start reaching back out to those kids who come from where I come from that just don't know. That's the biggest challenge in my opinion with our society. You don't know what you don't know. And in fact, if I was standing in a group of 50 people right now and I said, okay, how many people in here can perform brain surgery? Very few people are going to raise their hand if any,
Starting point is 01:04:43 because they don't know. If I said how many people can launch a rocket into space, very few people of any are going to raise their hand. You don't know what you don't know. Unfortunately, from the communities in which I come from, there's a lot that's unknown. So for me, I wanted to go back and mentor, teach, coach the youth to show them how they can get their first job, how to interact in society, give them a leg up, even a chance to try to go and succeed.
Starting point is 01:05:12 So I go back and we run a class where I teach children how to shake hands. It's a travesty, travesty that we know 40% of every kid that graduate high school in this country. I don't care where you are on the economic ladder. 40% of all students who graduate high school in this country will never go to college. But we don't even teach you how to shake your hand. Where do you learn attention to detail? I've talked to people who have gone to Harvard with master's degrees and they've said, no, no where has anyone ever taught me
Starting point is 01:05:45 attention to detail. Where do you learn that lesson? That lesson has served me far greater in life than maybe a bachelor's. So I teach these kids how to shake a hand. Look me in the eye. Say nice to meet you. I teach them how to walk into Burger King for their first job and say, excuse me, sir, do you have any employment opportunities? Just to give them that added advantage of things that other people aren't doing, lessons that have served me in life, manners, yes, sir, thank you, yes, ma'am, no, thank you. Can I please? All of the little things that for somewhere in this country have escaped us, I do my best to go back and teach the youth and give them these tools that benefited me through my career. That is so sweet. You are such a great guy.
Starting point is 01:06:34 I know you mentioned you focused your life on God, health, family, business, and investing. But I really think you ought to add a sixth one called philanthropy after all that you've done for your community and for the younger generation. I appreciate that. I may have to look at that. I like odd numbers. So then I'm going to have to find seven because I appreciate that. Goll, fine. There you go. All right. DT, it was such a pleasure to speak with you. Where can our listeners go to learn more about you and everything that you do? with you, where can our listeners go to learn more about you and everything that you do? There would be three places. You can go to scribemedia.com that tells you all about our company.
Starting point is 01:07:09 You can go to LinkedIn is probably the best place if you're looking for things from me personally. Every week I will share different mistakes, lessons, things that I do in business, things that haven't worked for me, things that have worked for me in business. I'll share those on LinkedIn. So that's probably the best place. And then you can go to jtmachormic.com and that's my personal website. Yep. And he has also got a book that I read that's actually really a great read. I really enjoyed it. It's called I got there. Yes. So check that out. Yep. I got there. How I overcame racism, poverty, and abuse to achieve the American dream. Awesome. Well, thank you so much for joining the show. I hope to chat with you soon. I appreciate it. Very humbled and flattered that you would have me on. Thank you, ma'am.
Starting point is 01:07:54 Well, there you have it, young and profitors. Another incredible, yap classic episode in the books. The story was so motivational. This is one of those stories where you just feel like you could run through a brick wall. And Javon is somebody that I truly admire. His view of leadership and work ethic is something that everyone can learn from. No matter where you're at in your career, no matter if you're the CEO, like me, or if you're just starting out in your career, you can learn from what Javon talked about today. And I loved his phrase, nobody works for me.
Starting point is 01:08:24 They work with me. Like, what a great mentality. I'm going to take heed to that. I feel like I really needed to hear that lately. And this is totally that attitude and view that put scribe media on the top of the charts for the top company culture in America with Entrepreneur Magazine and why they always get ranked as like the best place to work. And he's just such a great leader. And I think what it really boils down to is that he puts people first. We talked about three piece of business and that's people processing profit in that order.
Starting point is 01:08:56 I love this. Again, this is another piece of advice that I'm going to take with me. And I'm actually so happy I relistened to this episode because when I first interviewed him, I was an employee and now I'm a CEO. When I first interviewed him, all I had was interns and volunteers, but now I've got an organization with 60 people. And so this was like a totally different conversation
Starting point is 01:09:15 when I re-listen to it. I had so many different like insights. And Javon believes that if people come first, you're gonna have no trouble ultimately making profit. And this mindset reminds me of my interview John believes that if people come first, you're going to have no trouble ultimately making profit. And this mindset reminds me of my interview from episode number 166 with John Mackie. And he's the CEO and co-founder of Whole Foods Market. I'm sure you guys have heard of that.
Starting point is 01:09:36 So John has this idea of conscious capitalism. And one of the four pillars of conscious capitalism is that all stakeholders matter. And short, what John means is that if all stakeholders, and this is employees, customers, vendors, if they're all taken care of, they will in turn take care of the business. If employees are happy and content at work, that pride and energy will in turn make customers love your business and become loyal supporters. And bam, there's your profit. People are not just a means to make money.
Starting point is 01:10:04 They're an integral part of the company in their own right. So another takeaway for me in this episode, and I think this is some of the best advice that Jvonne gave us in the episode, and it doesn't matter whether you're a CEO or a low-level employee, it's relevant for you. And that is to never think that a task is beneath you. This is how you build respect with your team members,
Starting point is 01:10:24 whether they report to you or not. And I have to say that this really hit home for me. So I'm going to just tell a personal story. I know you guys love it when I relate back to my experiences and give you guys some insight into my life and my business. And at Yat Media, we scaled very fast. We scaled from 10 volunteers media, we scaled very fast. We scaled from 10 volunteers to 60 paid employees all around the world in like a year and a half to years. It was really fast. And I have to say, I haven't been a perfect leader. Like I've tried to be a great leader. And in the past, I was such an amazing leader. But scaling that fast and having really ego-tistical billionaire clients, it's really hard to like always keep your cool and always be perfect,
Starting point is 01:11:12 especially when you're like a perfectionist like I am. And one thing that I realize as the team gets bigger is that the lower level employees, they feel really disconnected to me. And I feel like part of it is because now a lot of the things that I do is glamorous, right? I'm on these interviews, I've got a cool studio, I go to conferences, I have photo shoots, and I still work super hard, but like my job has gotten more glamorous. I'm more like the face of the company. I'm doing a lot of the selling. They don't realize that like the only reason why anybody has job right now at yet media is because I'm literally doing all the deals and making and selling all these high ticket social media and podcast agency services and whatever else we're selling.
Starting point is 01:11:51 I'm the main seller, but they don't see that, right? I'm not in the trenches with them all the time. And so when I had a team of 10 interns, 10 volunteers, you know, two, this was actually four years ago, right? I was like a God to those interns and volunteers because I would teach them everything. I would be in Canva teaching them how to do graphic design, at B in Premiere Pro, teaching them how to video edit. I would write all the research and do everything and they saw me working 16 to 18 hour days and and they loved me because I taught them directly. And I was in the trenches with them. And we were equals, right?
Starting point is 01:12:30 There was no task beneath me. And I still feel that way. I still act like that. But I'm going to go above and beyond to make sure that I really, really take that piece of feedback away from me and make sure that, you know, if I don't like a graphic or something that I see, just go in the tool and show them how I would do it, right? If somebody is having trouble with social media copy, I'll take a stab at it
Starting point is 01:12:57 for them, show them a trick or two, and just try to teach people the way that I used to when I first started YAP. So that was a big takeaway for me. I don't know why I feel like tearing up about that because I just try to be the best leader that I can. Anyway, young and profitors, I don't know why that company upset, but it's not easy to be an entrepreneur. There's ups and downs, and damn, I love my team.
Starting point is 01:13:23 That's all I could say. It's like, I love my team. That's all I could say. It's like, I love my team. I couldn't do this without them. I'm probably getting upset because it's 10 PM. And I haven't slept in like three days. I feel like, but I love my team. And if you're a leader out there or a manager, just try to be there in the trenches with your team.
Starting point is 01:13:45 Try to be willing and ready to handle tasks and step in. And the other thing that Javan said that I'm also gonna take away with me after relisting to this conversation is that never tell someone to do something that you're not willing to do. Like think hard before you tell somebody to do something. And I definitely need to take this advice.
Starting point is 01:14:04 As when you get bigger and bigger and more at the top, like you're used to just like throwing out ideas. And sometimes they're they're not thought out, they're not smart use of somebody's time. And you know, you've got to just make better decisions when it comes to what you ask people to do. Make sure that everybody is utilizing their talents in the best way possible. All right. And so finally, of course, the other powerful piece of this conversation was Javan's story in itself. I mean, Halley overcame all those incredibly difficult obstacles. I mean, what an awesome role model he is, especially for minorities. Javan is a freaking man. I'm going to invite him back on Younger Profiting Podcast. And I think you guys are gonna love his new material.
Starting point is 01:14:47 He's got a lot to teach us about leadership. So I'm super excited for that conversation. And if you loved hearing Javan, you can thank the app team by dropping us a five-star review on your favorite podcast platform. And if you aren't connected with me on social yet, what are you waiting for? I've been loving seeing your guys stuff.
Starting point is 01:15:04 You know, you guys are screen-shotting, uploading it to your story or tagging me. And guess what? I'm going to repost it because I'm not a hater. I'm a lover. I love to share people's stories. If you guys got a way to post about YAP and share with your community, I will 100% share it on my story as well. You guys can also find me on LinkedIn. You can search for my name. It's Halata. Pretty hard to miss on there. And as always, thanks so much for listening to another incredible episode of Young and Profit and Podcast. Shout out to my amazing Yaf team. You guys just made me cry today thinking about how much I love you guys and how much I just want to be a better leader and how excited I am that things finally are slowing down to a degree where I can just
Starting point is 01:15:47 like breathe and be a better leader. I feel like for so long I was just like flying on the seat of my pants like this crazy, crazy, crazy accelerated success. And gosh, I hope we keep skyrocketing to success, but man, it's been nice to have like sort of a more mellow summer. I feel like I'm really able to work on myself and make sure I'm a better leader. And this episode really got me thinking about that obviously without further ado guys. I know I'm being long-winded today. This is your host, Halataha, signing off. Are you looking for ways to be happier, healthier, more productive,
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