Young and Profiting with Hala Taha - YAPClassic: Joel Brown on Thinking Like a Millionaire, How to Cultivate a Mindset of Success

Episode Date: September 29, 2023

When Joel Brown sat down to write out his 10-year vision, he was hit with a wave of imposter syndrome. He worried that, because he engaged in dangerous behavior in the past, he wasn’t worthy of the vision he set out to create. However, he realized that he was not his past and that it was up to him to forgive himself and chase his dreams anyway. Now, he’s a top motivational speaker who has amassed a following of over 2.7 million across all social media platforms. In this episode of YAPClassic, you’ll learn about Joel’s come-up story in radio, how to create a 10-year vision, and how to live in alignment with your values.  Joel Brown is the Founder of the #1 Motivation website Addicted2Success.com and has achieved over 318 Million Views Worldwide over the last 10 years. Joel has built multiple six-figure online businesses and is skilled in building massive online communities, monetizing online brands, and networking with the world-class elite. In this episode, Hala and Joel will discuss: - Joel’s top tips for networking - What happened after Joel realized music wasn’t for him - How to create a 10-year vision - Why you should focus on inspiration instead of motivation - The four dimensions of success - How to align your actions with your values - Why self-sabotage doesn’t exist - How to integrate the subconscious mind into the conscious mind - And other topics… Joel Brown is the Founder of the #1 Motivation website Addicted2Success.com and has achieved over 318 Million Views Worldwide over the last 10 years. Joel has a social media following of over 2.7 Million across all social media channels. Joel is featured in the new hit movie “Think & Grow Rich” by Napoleon Hill. Joel is also the host of the Addicted2Success podcast which has achieved more than 3.5 Million downloads featuring thought leaders such as Tony Robbins, Deepak Chopra, Les Brown, Jack Canfield, Gabby Bernstein, Gary Vaynerchuk, and many more. LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Resources Mentioned: Joel’s LinkedIn: https://www.linkedin.com/in/joelbrowna2s/?originalSubdomain=au  Joel’s Instagram: https://www.instagram.com/iamjoelbrown/?hl=en Joel’s Podcast: https://www.iamjoelbrown.com/podcast/ Joel’s Website: https://www.iamjoelbrown.com/ Joel’s Coaching Program: https://www.iamjoelbrown.com/coach/ Sponsored By:   Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Green Chef - Go to GreenChef.com/60yap and use code 60yap to get 60% off plus free shipping. Rocket Card - Go to rocketcard.com/profiting and get up to 5% cash back on every purchase toward a new loan Relay - Apply online and sign up for FREE! Go to relayfi.com/profiting **Relay is a financial technology company, not an FDIC-insured bank. Banking services and FDIC insurance provided through Evolve Bank & Trust and Thread Bank; Members FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted. More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What's going on, Yap Bam? In today's Yap Classic, we're replaying my conversation with Joel Brown. Joel is a motivational speaker and the founder of AddictedToSuccess.com, a top motivational website, and he's built multiple seven figure online businesses. In this episode, you'll learn how to build a 10-year vision, the difference between inspiration and motivation, and how to live in alignment with your values. I absolutely loved this interview. Joel's outlook on success and motivation is so fresh and actionable, and guys, all the successful people that we interview on this podcast use these strategies. They live in alignment with their values, they tend

to have a 10 year vision and they don't let their subconscious minds dictate their behavior. So if you're ready to level up your mindset, stay tuned and take notes. With that, let's dive straight into my interview with Joel Brown. Hey Joel, welcome to Young and Profiting Podcast. Howl, thank you so much. I have me appreciate you inviting me on this show. I'm excited. Me and Joel have very similar journeys and we've done a lot of the same things. So talk to us about how you've gotten to the music career because for my understanding,

you know, your high school dropout, But then you had a very successful music career and even I think dabbled in radio at one point. So I'd love to hear about how you got those opportunities when you actually didn't have the credentials. So how did that happen? Yeah, great question. Yes. Oh man, you're taking my mind back.

This is awesome. I love it. So I was very much into my hip hop, hip hop and R&B. That was my jam. I used to listen to, well, what was I listen to? DMX is dark and hell is hard. I used to listen to Dr. Dre, chronic 2001. When I was in high school before I dropped out, I remember 50 cent had come out, get richer

that I tried and it was like a big, big classic album. And so I was, you know, very much in that space. I practiced producing music, I DJ, but what I was really good at, just when you look back in your life and you kind of challenge yourself, and I challenge anyone who's listening right now, like look back and have a look at the pinnacle moments in your life where you had like great achievements or breakthroughs. What skillset were you using often? What was that consistent skillset that you brought in?

For me, when I looked back at it in retrospect, I realized the power of networking, I have this knack that I had developed where I was very dialed into being able to pretty much create opportunities for anyone I was connected with. I'd just be able to like look at a situation and go, there's a way to create a win-win in this.

And this is how you're able to bring value to a person in this way. And if I was able to bring this person in or I was able to utilize whatever this is in my platform, that we'll be able to create a win-win situation. And I just got really good at identifying that. And I think a lot of it comes down to, you know, I had a conversation with Dr.

Jodie Spenser, we talked about this, right? And he said, Joel, you know, I think one of our greatest weaknesses in humanity is the fact that we're just poor observers. And I just remember I had observed a lot, right? Like I kind of like noticed what was happening in the scape, and I would then go and utilize that, and that would become my strength. So I started using that when it came to music and I started noticing talent, DJs that were good, producers that were good, songwriters that were good and I'd like to pair them together and we create demo tracks and then I would utilize,

I remember I was using my space, right? I created a website called stadiummusic.net you could probably gonna find it anymore, I don't know if it's even around. Stadiummusic.net. It was a mixtape website. And the hip hop and I would be mixtape. And I was very much connected with a guy called DJ Clinton Sparks. I don't know if he, I think he's on. I've heard of him. He's. Yeah, yeah. Yeah. Serious satellite radio. I think. Yeah. Yeah. So I know you weren't hot down he said. So, you know, I saw a lot of inspiration in him. I got to connect with him when he

counted out to Australia. I was selling mixed tapes at the time, ordering him into Australia and then selling him off. I think I've ever shared this on any interview. You get an exclusive right now. Look out. Oh, I'm glad. And it just kind of went from a leverage point

to a leverage point where because I had these mixed tapes, other artists and people wanted to get on to be able to be a part of what I was putting out and distributing. And then on top of that, I was using my space to reach out to artists, people like Fat Joe, Tileb Quiley, Pitbull, T-Pain, these type of artists, to get them on a radio station in Perth in Western Australia. And so I don't even have the radio station. I volunteered to see if I could produce. And I just kept showing up. I kept knocking on the door.

I knocked on the door. I went every single week. My dad used to drop me off because I hadn't got my license yet. Right? I was getting my people's training for my license. But I would show up every week consistently and just keep knocking and keep asking. And finally, they said, look, you can sit in with the producer and just kind of see how

it all works. And that was when I met a DJ that was there. His name's DJ Fanatic, which is, we'll fast forward it, Sony, you'll see who he is. It's pretty interesting. And what I did was, I thought, man, there's a way I can bring value to this to really start like moving up the ranks. So I would jump on my space and I reach out to these artists and I say, hey, I can get you plays

on Western Australia's biggest hip hop in our own B station if we do an interview. So I used to get like, this is before, I was like, just remember this, like this is getting resourceful here, I was like, it's another thing for anyone that's listening, like what resources can you use? Get resourceful, like look around,

find out what tools you can use to make it happen, right? So I would get an old school telephone, you know, like the ones where you have to like pick it up and it's got a cord. I have one of those, right? And I'd run a really long, like 12 meter, 15 meter cable out into the kitchen in my parents house. And I would buy an international dialing card

and it would cost a lot. Like if I was on an hour conversation, that was like a $10 card to call America from Australia. But I would do it. And I'd patch it into a microphone, into a mixer, and then would run that into my computer, into my sound card. And I used to record through some program.

I think it was like Go Wave or it was some sort of program. And I would be interviewing these artists. And then what I do is I'd get exclusive tracks from them. And I would have their interviews wedged in between the exclusive tracks plus I'd like get more exclusive mixtape stuff from other artists that wanted to feature and we'd play it as like a mix on the radio show. And I got into a conversation with T-Pain's manager, and he was linked with a guy called Jim Johnson. Now, Jim Johnson produced lollipop for Little Wayne.

He produced TI, whatever you like, soldier boy kissing through the phone, and sweet dreams are beyond say, yeah, he had so many tracks, right? And he was looking for some apprentice producers at the time. He's like, I want to build out my production team. So my buddy, DJ Fernatic, who was a scratch battle DMC champion, DJ, I linked him with a guy that could play

piano and was an audio engineer. So they came together to make awesome music, scratch up samples and play keys over the top. And Jim Johnson loved it so much that he flew us all out to Miami. So that's kind of where it all started. And we signed a subsidiary deal under Atlantic Records. Then we're working in the studio meeting people like Usher and Ferrell, and we worked with the Evan Essence piano players. And we just, we worked with the guys that did all the violence for Lincoln Park and, you know,

Nellie and Kelly Rowland and Lutaker. And as a matter of fact, you know, my producers at the time, Fanatic and Zach, now they produce a bunch of tracks for Kanye West. They produce ASAP Rockies, tracks. They've worked with a lot of awesome artists. And they've just been doing it this whole time. They've been standing and committed. But at one point, I'm going to be honest with you, Hala, I started to feel like I would wake up every morning. This is about three years in. After all, like the awesome red carpet events and hanging out with all the celebs and stars.

And I used to wake up every morning with this not in my stomach. And this like looping line in my head, I'm not supposed to be here. And I couldn't understand it at the start. I was like, what, wait, am I being ungrateful? Am I in fear? And it wasn't. It was love. It was like I'm passionate about life. And I know there's more in me. And it was really hard for my producers at the time to understand that when I told them I'm not gonna continue on the journey, they were like, and people thought I was crazy.

Like I had friends, family, people were like, why would you do this? Why would you throw it in? I'm like, I think in a life where it's supposed to have multiple passions. Some of us have the bandwidth for that, and I said, I'm just ready to go to another chapter to just, I need the next challenge.

Yeah, hold that thought for a second. We're gonna get there. I love this transition, but I do wanna talk about networking because you brought up something so key that I just wanna drill home and I'm very, very similar. Networking is bringing people, it's just connecting dots. And that's the best way to maintain relationships. When you can be like, I know this person, I know that person, they need to know each other

and do something together. And that's such a great way to like keep your connections warm and keep in touch with people and make yourself relevant. That's like a master networking technique. So talk to us about that a little bit in terms of like your top tips for networking. That's a great question. You know, I think from a psychological standpoint, like let's go there, I don't think I ever looked it in a way where, oh, I want to hook that person up. So it's a win for me. It was always about the excitement of creating something more than what was already

in reality. I love that. I'm a creator at heart. I love creating content online. I love creating things for my coaches. I love creating new frameworks and coaching tools. I just love it. I love the challenge. No one's created it in this way. I want to create this. Maybe that's why I had an affinity for music. I really appreciate creation. For me, I had an affinity for music, you know, is I really appreciate creation. And for me, I always looked at it like, you know, if I could come in and share ideas and those ideas were able to be like, we do it every time when we create events and workshops and retreats, you know, when I work with my speakers and my business partners that I've worked with before, it's like, we've got an idea. Okay, this is how the event

will go. And it's crazy. And I say it sometimes like, before, it's like, we've got an idea. Okay, this is how the event will go. And it's crazy. And I say it sometimes, like, I'm standing on stage and we've got all these people in the audience. And I tell them, like, you guys, this was just, I want you to know, this was just an idea. Months ago, this was just an idea. And now we're all sitting in the idea right now.

Like, this is manifest and in reality. And it's so gangster, it's so cool. That's what I want people to be able to know that they're able to do this too. And that's the fun thing about success. For me, it's not about the bling bling, the material. It's actually been able to manifest what started here and has become reality, knowing that, man,

I'm powerful in my creation. I'm a weapon of mass creation. And unfortunately, people are staying stagnation because they're not tapping into that incredible weapon of beauty and love that they can share with the world. And so for me, I look at it like, man, if I can just show someone that like creation is possible and that I always say this to people, especially when I'm doing sales, right? Like if I'm having a conversation with someone and they're looking at coming in on a program

or they just feel stuck and they, you know, they're coming up with some reasons as to why they kind of forward or invest. I also might go, look, if you were challenged yourself with this question, I want you to really think about this. Ask yourself this, what must I create in order to make this possible?

And I leave them with that. And I'm like, you go walk out whatever that is. You know, I'm not a person that's going to say, go get your credit card, go get a loan, go get, I did say just just walk away with this one question that you asked yourself and then just let me know in 24 hours. And I can't tell you how many times I'll have people have come back to me to go, Joel, like, I've worked that, I've found a way. And I'm like, of course, you have because it always was a way. It was a matter of resource for me. I said, willingness. Like, are and willingness. Are you actually really, how bad do you want it?

Are you willing to play all out, even if you don't know what's coming next because what's coming next is gonna be greater than what you've ever achieved? And I love what they, when you're talking about being resourceful, I'm kind of using your leverage, it's something that I talk about a lot. You need to kind of take an inventory and see,

like, what do you actually have? Like, what connections do you have, what platforms do you have, what are your resources? A lot of people kind of fall to the excuse. Instead of thinking about like creative solutions for how you can get what you want. Right? I think really a lot of success is about having these creative solutions and just asking, you know, so I totally agree with everything you're saying. A thousand percent. A thousand percent. You get it. You just hit the nail on the head. and just asking, you know, so I totally agree with everything you're saying. A thousand percent, a thousand percent, you get it.

You just hit the nail on the head and this is a word of wisdom that I live by. I remember when I first heard this, I just went, wow, like it just resonated in everything in my being and I've embraced it ever since. And it is, you don't get in life what you think you deserve, you get what you negotiate. Everything's a negotiation. Like, it's not even just what you say, Hala, but if you're listening now, I want you to really challenge yourself. Have I just been saying things or am I actually doing it through my actions too? Because we negotiate through the way that we show up in how we be as well.

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So you were just talking about how you were in music and you decided that this wasn't really fulfilling for you anymore. And what happened? You went back to Australia after that? What happened next? I went back, yeah, I went back to Australia. You know what, there was like this in still belief within me.

I call it the whispers of wisdom, right? It was like God was tapping me on the shoulder and he's like, and I remember just feeling these times where I noticed that I started to feel like I wanted, I had a hunger in the thirst to go into more self development. And I didn't quite work out like what I was gonna do with it. I just, I took up a sales job. I started reading Grand Cardone's sales book,

closes survival guide. I think it was, it closes sales survival guide. One of those books and reading Stephen Covey, the seven habits of highly effective people, I was listening to Jack Kempfield, I was listening to Les Brown. And I started to feel within myself like, hey, it'd be really cool to be able to do this, you know, to be able to speak and to inspire others, I think is what I was trying to do in the space I was in. But as a manager with producers and songwriters, I was in the background,

you know. And I was like, man, I can with producers and songwriters, I was in the background, you know? And I was like, man, I can do more with this. I want to actually be with people. I want to talk with people. I want to hear people's stories, you know? So I got really good at my sales and I got really good at applying a lot of the habits to my life.

You know, I started living in what I call the four dimensions of excellence. Values beliefs, habits and skills, right? Which is your values is your compass, your beliefs is you got to be ready, your habits, your willing and your skills is, are you able? Right? And so I really just started living in this space where I committed myself to sticking the frameworks and really seeing, like, hey, what would I do if I played at my highest level? They're more consistently. And I did really well.

And I worked my way up the rungs in the sales company. And I had the opportunity to sit in a room in a sales environment. It was a training workshop. This guy walks out. He has this white button up shirt. He's like these shiny little cuff links. He had a Rolex watch.

He had these shiny shoes and slack pants. He's like, watch, he had these shiny shoes, and slack pants. He's like, ladies and gentlemen, my name is Jordan Belfort, and the Wolfel Wall Street. And I'm here today to teach you how to be a force to be reckoned with. I just remember feeling like, wow, like I'm blowing away. This dude is an actual live speaker in the flesh.

And I listen to Tony Robbins on his field, but he was staying, I sat right at the front, and he was there, and he challenged me. So he challenged everyone in the room to cost a 10-year vision, but he was staying. I sat right at the front and he was there and he challenged me. So he challenged everyone in the room to cost a 10 year vision, but he turned to me and he challenged me to get up and command it to the room to clear the vision. And, you know, I got the CEO of the company that expects me to go under the wing of the manager of the company to like work my way up and my manager was like, you're going to be here and kind of like, all this will be yours. You know, looking out of the

ivory tower, like the city and they're like, they're all be here and kind of like, all this will be yours, you know, looking out of the ivory tower, like the city and they're all buying asked the mountains and that. And it was kind of like the boys club. And I was like, okay, I'm gonna work my way up to that. But once I was in the room that day and I actually was challenged to write out what I truly want to do.

And I got clear. And at the start, I'm gonna be honest to you, how it was kind of uncomfortable. It was like, you know, my limiting beliefs were in the way and all this stuff. And, but I was like writing it out and I felt excited and then I read it out and I remember the CEO in the back of the room was just like what the like you could see him like kind of person to

himself and he's shaking his head He couldn't believe the the declaration I was making because I was basically saying I'm gonna leave this job And I'm gonna be running this big self development coming and they're all kind of like we're gonna put resources in this kid You know this 22 year old kid that, that's saying that he's going to be, you know, using all his time to build this out. And I ended up wrapping up pretty shortly after that. And it's a crazy story. I ended up working up north in the deserts of Western Australia, catching snakes and lizards and kangaroos. Um, sounds kind of out there. But I did that because in my

vision, I mapped out this like one big swing. It's like, what would you do in your 10-year vision when I was reverse engineering? It was like, if I was to make this 10-year vision, a two-year vision, or a three-year vision, like what would be the one big, like, outlandish swing that you would do that would like catapult you closer to that 10th year. And for me, it was leaving the day job that I was in to earn double the money so I can invest even more faster back into building addicted to success. And it was like put me in prison seriously because it was like 12 hour days in America, you'd say it'd be like 120 degree Fahrenheit heat, you know, like 28 days straight with only like four days off, you know, so it was intense.

But the whole time it was just can, you like, listen to think and grow rich. I was just listening to Tony Robbins. I was just centering on my vision the whole time. Like it's going to this, it's going to this. I'm building it out, it's gonna happen. Oh my gosh, that's such an inspiring story. I love this.

So 10-year vision, talk to us about like if you can just give us a guide in terms of How do we create our 10-year vision? What is the relationship of goals within that vision? From my understanding you actually accomplished your 10-year vision in six years So you just talked about the swing is there any other tips in terms of how we can accelerate that? Yeah, yeah, you know, I've been teaching the 10-year vision process for a long time now. And I was blessed by Jordan because he introduced me to the concept of it. He essentially said, you know, right out of script

is with as much detail. There's a few things he taught me in there, like some words of wisdom he said. And I remember this because I felt a bit of a blockwise writing out my vision. I felt like I was dark. I felt like I had done things in my past. You know, I got into drugs and alcohol and, and, you know, like sexually deviant and, and

like I was beating myself up for it, right? I was like acting as if like, you know, I'd made all these mistakes and I wasn't worthy of being a positive, inspiring person. Like, what if, you know, the imposter syndrome, what if I get caught out? What if people think that I'm not positive and I've done all these things when I was younger, you know, and, and he said, you know, you were not your past, you were the lessons and the resources that you've cleaned from it. And I remember that day, I realized like no one's going to write me a permission slip.

No one's going to come along and do that. I'm going to write my own damn permission slip, you know, that's what I, that's what I got to do for myself that day when I did that. And I noticed myself shift and I gave myself permission to create and to go, I'm gonna do something new here. And so that was a really defining moment for me. And I think for anybody when you give yourself permission to just do something different for once,

it's like, you're gonna wait to feel worthy or do you negotiate it, right? The same thing as I said, like when you say like, just because you think you deserve it, that's not enough. It's part of it, but it's not enough. I've got to show you that I'm willing to step in and do it anyway. I want it anyhow, no matter what the cause. Like, I'm there, you know, and I keep showing up and it consistently. And so he taught me this concept just by just dropping that word of wisdom and I piece it together in.

And he shared to reverse engineer it start with the 10th year. What would you do in the 10th? The ninth year to get to the 10th, the eighth to get to the ninth and like write it back. I wrote so many pages like 16 or 17 pages. But the thing that I've come to realize just through really just going around traveling around the world teaching this to 10s of thousands of people, I actually tweaked it a lot and added in my own frameworks and other things to just really supercharge the vision process. The one thing I'd say, I'd say, if you really keep this in mind, it's not even about you

achieving the vision. It's not about the things that you get in the vision. It's about who you become in the process, right? Like when I write something down and when you write something down and you follow through, you're a woman of your word. I'm a man of my word. That in itself is worth as weight and gold. Like to be somebody that writes something down

and shows up and follows through, that's an incredible skill set to have because a lot of people don't take ownership. It's a huge thing. I do a lot of trauma work, right? So we do a lot of work around healing and a lot of people don't take ownership. It's a huge thing. I do a lot of trauma work, right? So we do a lot of work around healing and a lot of people don't take ownership for their wounds because it's easy to blame somebody else.

If I'm getting triggered, it's them. It's not me, it's them. Well, guess what? You'll never change. Because you know, it starts with you. And when you start to go into this and realize, wait, I get to actually create what I want in my life. And I believe that you don't, you get to have it all, just not all at once.

It comes together in time and you have patience. And that's why with the tenure vision process, I go through the eight categories of life. And then you map out the vision based off your eight categories to have the most harmonious life, right? Because I believe everything is touching everything. So you have one, I'll break down the categories for you. If you don't want to write this down, if you're listening right now, we've got business in Korea. Okay.

That's the first one. Second is finances. Third is health. Really important. Fourth one is romance. Right. That might be a bit of a trick of some people too. Romance, right? Then we have family and friends. Then we have fun and adventure. Then we have self-development. If for some of you it may be spiritual development, depending on how you feel yourself.

And then the last one is physical environment, right? And this is one that a lot of people miss. It's like, do you actually feel inspired where you live? Do you have natural light coming in? Are you close to the places where you wanna be? Do you have to like, you know, commute like I used to when I was working in an unified job for one hour there

to work one hour back and I started crunching the numbers. It's like, two hours a day, ten hours a week, 40 hours a month, 477 hours a year. I felt like I was wasting my life. You know, so like all these things are important because we can even consider physical environment. Our physical environment has a 40% effect on our mental state. If you stay in an environment long enough, over a period of time, in the matter of weeks to months, it's going to have an effect on your mental state. I'm going to structure so

that I'm doing more of what I desire that I value in my day because that's where I'm in spirit. That's where I'm inspired from within. You don't need to motivate yourself anymore. Motivation's on the external. I want internal. I want in spirit. I want inspiration. I want to have the torch lit from within and be creating what I desire to create my life. Not what society tells me. I should do. Not what my mom and dad think is a great idea. You know, not what my best friend will drop in every now and then, you know, in a conversation of like, you should do this. And if it's not in alignment with what I truly value, then no, you don't.

Because a lot of people will often do things to be able to get significance and validation and approval from others. It's very liberating when you create from a place where you realize you don't have to do that anymore, that you're actually, you can accept who you are yourself and you can create what you want yourself. And you can be a good human in the process too. I think some people think they got to sacrifice, I've got to be this type of person in order to get this, you don't. Let's stick on motivation versus inspiration, because I know that there are two very different things.

Talk to us about that and why we need to focus on inspiration and how we can do that. Yeah, well, the reason why I'm not the biggest fan of motivation is because it almost damn me, it killed me. And I mean that in a sense that it almost killed my flow and it killed my dreams. I started to lose myself in the game, I call it the game, because there is.

There's a game that's going on right now and a lot of people are caught up in it. We see it on social media. People are acting in a certain way to be able to be popularized, to be able to be accepted, to be validated. Now that's coming from lack and scarcity, and it's feeling avoid, essentially. But the problem with it is that it becomes just like vacuum, right? And it's just never enough. And so I did this for so long. I mean, even the name addicted

to success, I'm going to be honest with you, I was creating from that place when I created it. Now, I can embrace it and like, kind and be like, cool, that was my journey and that's what it is and it's still a place today. It's just my definitions of success changed. Because some people will go, well, success to me is getting a bunch of money. It's about having the status and the significance and it's having the fancy house on the hill

and it's having the awesome network of people that respect me because I'm doing great things. But the question is, can you go to bed at night feeling good about who you are as a human being? Do you go to bed at night, crying yourself to sleep? Are you proud of the type of relationships that you can have in your life? Or do you just, you're all in each one that you step into? Or are you attracting ones you don't want in your life, right? Because these are the things that matter more. I know this, but it's like I had to achieve a lot of things to realize, like the things the material is not it.

It's how I feel about who I am and it's how I feel about my mission. Is it meaningful? Is it actually something that I'm proud of that I can get up and go, you know what, moving the needle today. And I'm surrounded by people that also have great virtues in their life and they're great people. Like some of my friends, they don't have big businesses, they don't have

you know the money coming in and all the other, they're just really good people and I trust them and they really stand by their integrity and they have great loyalty and they're very compassionate like that to me that's way more valuable than somebody that has verification badge on their profile. Well, it's made 20 minutes. I've hung out with Centilianaires and some of them, I'm just not impressed. I just wouldn't hang out with them. It doesn't matter who they are, what they have. And I think a lot of people hang so much of like an emphasis on things that are so shallow and so surface. And I think to some degree, we're all going to go through that experience to realize that that's not it. And it's just because they're coming

from lack and often we come from lack because we have trauma that we've experienced in our life. You know, when I do my trauma coaching, we work through 10 layers of trauma and I'm going to be honest, I'll have so many people, you'd see them and you think they got their life together and I get in and like by the time I'm going through the 10 layers and out of 10 they've got eight like eight like they were physically whipped, smacked, beaten when they were a kid. They were told they weren't good enough. They were told they can't show strong emotions like anger or joy. They were shamed by their family or their friends. They were held to a responsibility of their parents happiness.

They were emotionally neglected, right? They fell out there walking around on eggshells, they felt abandoned. Like there's so many different levels of trauma. Like when we hear trauma, we think it's just getting hit or like a car crash or something like that. But it's not. Trauma works on a mental and emotional level too, you know, and a sexual level too.

So I think a lot of what we do is, if we're coming from needing motivation all the time, we're gonna come from force. We need to force it. We're forcing up the hill, forcing all the time, trying to beat the clock. It gets glorified so much in entrepreneurship. You gotta run to your feet for a lot for your face melts.

And I just, it doesn't impress me because I know what's coming from lack. And if you want to operate in a higher frequency, it's about coming from power, like true authentic power and creation. And the way we do that is we move to a place of forgiveness for us forgiving, the things that have happened in our past, reconciling with it in this subconscious mind and meeting with that shadow and working through the inner child and showing yourself, hey, I'm on your own team. And no matter what's happened in the past, we don't have to necessarily forget it. We can accept that it's there and we get to let it go. That's having taking power back, right? And working through that because a lot of

the time when people are dependent on motivation, it's they're they're using desire but a faulty desire I think desire is great in a sense of passion But a lot of the time they're using a faulty desire that ends up being that the outcome if it's if they go it long enough is Disappointment so you know whether you're an entrepreneur like I'm sure everyone can relate where they've done things where they've gone Yeah, I'm also proud of that because I knew I did it irrationally or off the cuff. And that's because you're trying your actions that are coming from you is coming from the subconscious and 95% of our thoughts are the same as the day before. We only think 5% of your thoughts on on average unless we are being intentional. And so a lot of what we do, we think we're so conscious, but we're not. We're really not.

And if you've got invisible anchors that are holding you in the past, and you've got mom and dad issues, and you've got unresolved trauma, and you've got the thing that you've never worked through with happen with your ex, you better bet a lot of that's driving you into your destiny. We'll be right back after a quick break from our sponsors. Young and profitors, even though I interview the brightest minds in the world, I still seek out ways to keep on learning to become a better entrepreneur and a better leader. And that's why this year I committed to taking one class on masterclass every single month

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insured bank. Banking services and FDIC insurance are provided through Evolve Bank and Trust and Thread Bank, members of FDIC. The Relay Visa debit card is issued by Thread Bank, pursuant to a license from Visa USA Incorporated. debit card is issued by Thread Bank, pursuant to a license from Visa USA, Incorporated. I want to go back to your four dimensions of success, which is you've been like touching on this the whole time. And I want to talk about values, because I know that's kind of step number one is really understanding your values. Is there some sort of a methodology that you have that you can walk us through in terms of like really

Identifying because like what you're saying is like you don't want to be guided by all your trauma But you need to be guided by something and I think that's your values. So how do we get there? Yeah, absolutely. So your values are this is how I see it your values is your compass Your vision when you map your vision game plan, it's like you're taking off and you're landing strip for your dreams, right? And then when you look at your values, I want you to go deeper, I'm going to challenge you to do it now if you're listening, so write this down. The first, you got two types. The first type of values is vocational values, so vocational meaning, like fitness, reading, writing, traveling,

it doesn't always end with the in, but it's like a doing, right? It's a doing type of value, right? And it's like usually hobbies and things you like to fill your day with, okay? So getting clear on like, what are my top three or top four or top five vocational values? Then the other side of the coin is your core values.

And your core values may be peace, loyalty, it could be integrity, compassion, joy, creativity. And sometimes I feel like they kind of cross over a little bit and that's okay, you can have that. But it's just really about getting clear on like who I be, which is my core, and what I do is my vocational. So getting clear on those and making decisions more from that place, because when you think about it, I'll have every decision you make is driven by your beliefs and your values.

Okay? What I believe to be true, my perception of the word and how I see it, and if somebody came along and said, hey, Joel, do you wanna go down the alleyway and shoot up heroin? I know it sounds kind of said, hey, Joe, do you wanna go down the alleyway and shoot up heroin? I know it sounds a bit test, but to me, it's like, well, that's on my hierarchy of values, it's number, 199,999, whatever of me being even interested

in that. So in that split second, the word values comes to the word evaluate. In that split second, I'm evaluating to go, is that a yes or no? Do I wanna involve my time in this? Because time's the most important thing. Like right now, seconds are going by,

we're never getting this back again. Like money comes and goes and creation, you can keep creating, but time doesn't, right? So values are really important. A lot of people waste a lot of time feeling most of the day without their top values and then they wonder why they're not actually living a fulfilled life, right?

And when you're living in what fulfills you, you're in spirit more, so you're more powerful and more inspired. You don't really need the external energy and motivation to light you up. You're already internally lit from within. And then we look at, remember, I said beliefs, that's, that just speaks for itself. You know the importance of beliefs, right? So many people have invisible anchors that are holding them down. And so really working through the belief clearing, the trauma, the shadow work, the inner child, all that stuff, super important. But our habits, which we have next, if you look at this, it's really interesting. Your habits are like the energy bolts of action that you take each and every day that ensures you closer to success. And you're either

moving closer to it or further away from it if you're not humanincy of your habits, right? So if our beliefs and our values drive every decision we make, well, guess what? Our habits and our beliefs shape our identity. Because what I believe about the world and about myself to be true, and I keep showing up in it, it actually forges my personality because how we think, how we act and how we feel determines our personal reality, through our personality. And hey, if you're not getting great opportunities in your life and you feel like you're disconnecting all that, like work through those things because there's that you're

probably creating invisible wedges between you and other people. It's like, if I know somebody's sent it in who they are, there's like a power to them. You know, when you walk in the room and you go up and you introduce yourself, and you know more of who you are, and you're not insecure in who you are because you've done the work and you've worked through it, there's this frequency to it where I see that. I'm like, man, I want to give this person an opportunity

or I want to be friends with this person. I think we could deliver great value. And you want to help people like that. People like that that are like fulfilled and that have that energy. They tend to have a lot of people around them that want to support them and that want to work for them or work with them, right? So that creates a massive win free. And then we have the last element of the four dimensions of excellence, which is skills. You know, the skills, which is able, and I don't just mean like any old skill It's it's what you can either hire or acquire Okay, because sometimes like for me. I don't like accounting, but I'm gonna hire someone for the accounting because I want my business to do

Well, so it's like what's almost good to manage it's not me. It's like the last thing on my ladder to is right down lowest values but someone else can crunch those numbers, right? and then we have a choir. Now, I challenge people with this because there's a breakdown of studies and research around skill development. And it says that in order to go from, this is generally most skill sets, right?

Like Photoshop, learning music, learning software, learning hands-on skills, and so on. Whatever it may be, speaking, copywriting, whatever it is, in order to be able to get to a level of like above average efficacy in your skillset, you want to be able to develop at least 20 hours. Okay, 20 hours of learning, so cognitively understanding, but also applying and practicing and getting feedback and learning how to fine tune the art, right? So 20 hours.

Now I say this to my students and my clients all the time, I say, okay, there was someone that wanted to go for a pay rise in their job, they wanted to get a promotion. I said, define the skill, which skill is it? And they're like, well, for me, it's actually, it's negotiating because they wanted to get into a sales position. And it was going to be, it's crazy, like the jump between the pay brackets was literally like 50 grand a year to like 90 grand. So it was like a 40 grand jump.

And I said, okay, if I came along and I said to you, I'm going to give you a $40,000 page jump this year, year in, year out, and you could even go higher down the line because you have no cap on commissions. Would you commit for just 30 days straight, 40 minutes a day, learning the skillset of negotiation and sales? Would you commit to just 30 days straight to learn that skillset?

It's only 20 hours. Every time I ask somebody like that question there, I say, of course, hey, if you can make an extra six figures this year or more than six figures a year, would you commit to 40 minutes per day for the next 60 days? Would you do that? And remember, you don't lose it. You could take it with you for the rest of your life if you want and add it on top of

it too. And you can train it and you can teach it and everything else, right? So I like to challenge people to think like this, you know, pull it apart. Like I love creating frameworks. I love getting really complex teachings and then like simplifying it so I can teach it to the masses and go like, let's compartmentalize, break it down, make it actionable so you can commit to it. And like, then let's see if your life improves.

The intestine is stuff for more than a decade and it works. Yeah, I could tell. And if anybody's interested in that 20 hour rule, I actually interviewed Josh Kaufman, who I think is the one who developed that. And so if you guys wanna check that out, just look for Josh Kaufman on my feed. So this has been absolutely amazing.

You are so inspirational, so talented. I want to ask one more question before my last kind of question. And that is about self-sabotage, because from my understanding, you believe it doesn't exist. And I think it's a really important lesson to teach everyone. And so I just want you to, I want to make sure that you give that message before we go. And you did some research.

You know me well. You know me well. You must have looked at a lot of my content. This is great. Thank you. I appreciate that. I really do you know It's it it's refreshing, you know because it means that we're able to go even deeper on the stuff that that is good work That we can share with your audience and they're lucky to have you seriously. This is great so yeah, I don't believe it exists and the reason being is because There are two worlds that exist within us. You've got the aware and the unaware, okay? And the question is, like, which part of you is getting what it actually

wants? Is it the aware part of you? Is the unaware part of you, which is the unconscious, okay? And like I shared before, so much of our traumas and our lack and our scarcity and our voice are coming from the unaware. There's some good things in there too. I don't want to just make it out like the subconscious is responsible for every, you know, like bad thing that's happening in life. It's not about that. There's some great programs in there too that have worked really well. It's just a matter of like, I want to do even better and I want my people to do better. So it's like, let's look at it and see what we what can we tweet what we can what can we improve and self-sabotage for the most part is when you haven't integrated and brought the unconscious into the conscious and Carl Jung says this

he says that unless we make the conscious unconscious It'll direct your life and you will call it fate Okay, so a lot of people are like bouncing around like a pinball in a pinball machine, not bringing any of the unconscious to their awareness. So it's like, you know, if I'm in a situation where let's say I'm trying to do a business deal and somebody walks in the room and they remind me of my father and I haven't healed and then I feel like they may be narcissistic.

Not that my dad was, I'm just saying that because an example, some people experience that. And then it starts to trigger them. And then they start like looking at that person as a representation as an avatar of their father. And then they don't know how to connect with it. And then it like they lose a deal. They could get triggered in that moment. And their stuff comes up. And they may not consciously be wanting to do that. It's just that it starts to, because your body is the unconscious, the unconscious

is a body, you start getting the feelings and you're like, I don't like this, and you become disempowered. And it's very evident in a room, especially when you've got business deals going on negotiations, or, you know, like people are very attuned to seeing, like, who's the alpha in the room and who's handling this and who's stepping in with confidence? It happens a lot in the business world. I'm sure you've witnessed that. So the more that we can work on that, what it means is that your unconscious isn't playing sneaky games anymore. It's like it's not popping out here in front of you. You know, it's kind of like, you know, let's say like you have a friend that goes to hide behind the corner because they want to scare you and you've already seen him going, you're

like, I just saw them trying to hide because they're going to jump out and like try and scare me. It's not scary. Is it like you walk up and they're like, ah, you're like, ah, I saw you there. It's the same thing that happens with your unconscious too. So if I'm catching those things out and acknowledging that they're there, I've identified acknowledged and then I've let it go and I've heard it and I've reconciled with it.

It can't play sneaky games anymore. It's like I've shown the torch on it and I've gone, ah, gotcha. So it can still be there as like a part of me that I was, I experienced it at some point, but I no longer has power of me. So it lowers the charge in the unconscious, which means that it also lowers the signal it sends to the gut and the body. So then I don't feel like I'm in fight or flight when I'm in those situations anymore. I'm no longer triggered. That's great advice. Okay. So the last question I ask all my guests is what is your secret to

profiting in life? I give it back to God. Give it back to him because as much as I like to think that I created absolutely everything, it wouldn't be possible without him. And I'm not trying to make this like a Grammy speech or a Emmy speech. I truly, I truly believe, you know, in my beliefs, and my views that we have the opportunity and I experience the opportunity to co-create with God. I don't see him as somebody that just predestined my whole life that he's got everything all mapped out. I think it'd be a pretty angry architect by now because I've gone against the plan many times, but I do believe that he's there co-creating with me in that. And it's very powerful.

And I can say that because I've experienced it on many different levels. And I've come to understand that we're not just dancing with our DNA. We didn't just pop out of nothingness. We're here for a reason. When he brought us out of eternity and placed us into the finite, into time, he did that for a reason. There's value in our heart. Your life has meaning, and so does mine. And I never go a day without remembering that and thinking about that. It's

really important. We're all really important. And I think the world loses sight of that a lot, especially now. There's a war on reality, and I think a lot of people are confused about what's up and down and left and right. And then things are politicized and there's a lot of confusion in the space. And it's like, who do we trust now? And so for me, my big thing is making sure I'm surrounded by great and powerful people. And powerful in the fact that they're coming from the truest power and the most potent power which is love and creation. And my spiritual work is super important for me. And that's where I profit.

I don't measure money. Like yeah, we could say money is profit. Ultimately, I want my soul bank to be full. All right, my bank account can have some dollars in it to build some structures, but I want my soul bank to be for I want to feel like What I said and did left a great impact on somebody that when they walked away from me they felt Seen heard and understood, you know like that's that's powerful. That's how I want to feel and that's how I want others to feel too That's beautiful and where can our listeners go to learn more about you and everything that you do

Yeah, thank you. You can Check me out on Instagram. So I am Joel Brown We also have the addicted to success podcast. I also have another podcast called the unknown God and It's a podcast for people that don't like church, right? It's very much about spiritual transcendence and we go into very theological Conversations we talk about escaping the matrix. We talk about transhumanism. We talk about creation. We talk about a world of good and evil and how to make sense of it. We talk a lot of philosophical things. And I've got a really incredible co-host on our Mark

Ostrich who's this guy's incredible. So anyway, you can check that out. And also go to influentialcoach.com. If you are inspired to become a coach yourself, there are a lot of people out there that will proclaim that they're a coach and they can put a title on there. But truly, being a coach means that you're able to actually have the tool sets and the

frameworks and also know how to hear the things that are behind the things that are being said and knowing how to listen and have that presence and and to be the space with others to be able to facilitate transformation. It's about getting results. You see anything that really matters as a coach. So if you want to learn how to do that and how to build a coaching business in an authentic way, not selling yourself out and and really doing it from a place of where you value the craft of coaching the most and you just really love being able to support others in a healthy and powerful way, then head there and apply.

And just message me if you've got any questions, I'm approachable, I'm not going to bite. You know, they just reach out. Okay. Awesome. And I highly recommend his stuff, guys. approachable, I'm not gonna bite. You know, they just reach out, okay? Awesome, and I highly recommend his stuff, guys. If you're gonna go with a coach, you better go with Joel. He is absolutely amazing. So thank you so much for your time, wonderful conversation. You too, Hala. Thanks a million.

I appreciate you. you