Young and Profiting with Hala Taha - YAPClassic: John Assaraf on Training Your Brain

Episode Date: June 24, 2022

What if you could have everything you’ve ever dreamed of? You can! Today’s guest, John Assaraf, one of the leading mindset and behavioral experts in the world, asserts that by reprogramming your s...ubconscious mind to let go of limiting beliefs you can accomplish all of your goals and get everything you want in life. John has spent years studying brain training and mindset and has seen firsthand the success of these techniques. In this episode, Hala and John dive deep into the science behind the Law of Attraction, the differences between the conscious and subconscious brains, and John shares some “innercizes,” or brain exercises, that help align the conscious and subconscious brains so you can have all your wildest dreams come true. Topics Include: - Early life as a child - What John learned from his mentor, Alan Brown  - The science behind the Law of Attraction  - How to put the Law of Attraction into practice - Steps to using your brain better  - Downfalls of having our brains on autopilot  - Difference between conscious and subconscious brains  - How affirmations work  - Innersizes to help bring conscious and subconscious brains into alignment - Proof points that support the power of manifesting - John’s secret to profiting  - And other topics… John Assaraf is a world-famous speaker, philanthropist, and entrepreneur. He is the founder and CEO of NeuroGym, a company focused on leveraging the most advanced technologies and science-backed brain training methods to help people unleash their full potential and get maximum results.  He has built five multi-million dollar companies, written two NYT bestselling books, and has been featured in 11 Movies including "The Secret" and "Quest for Success" with Richard Branson and The Dalai Lama.  Sponsored By: Open Door Capital - Go to investwithodc.com to learn more! Thrive Market - Join Thrive Market today and get $80 in free groceries! That’s ThriveMarket.com/YAP to get $80 in free groceries! Wise - Join 13 million people and businesses who are already saving, and try Wise for free at Wise.com/yap iTrust Capital - Sign up today and receive a $100 funding bonus when you open and fund an account. Visit iTrustCapital.com to start investing today. Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features. Resources Mentioned: YAP Episode #62: Train Your Brain with John Assaraf: https://www.youngandprofiting.com/62-train-your-brain-with-john-assaraf/  YAP Episode #31: Get Off Your A** (GOYA) with David Meltzer: https://www.youngandprofiting.com/31-get-off-your-a-goya-with-david-meltzer/  John’s Books: https://www.amazon.com/John-Assaraf/e/B0034OYJW4  John’s Website: https://johnassaraf.com/  NeuroGym Website: https://www.myneurogym.com/  John’s LinkedIn: https://www.linkedin.com/in/johnassaraf/  John’s Twitter: https://twitter.com/johnassaraf  John’s Instagram: https://www.instagram.com/neurogym/  John’s YouTube: https://www.youtube.com/user/JohnAssaraf  John’s Facebook: https://www.facebook.com/johnassarafpage  Connect with Young and Profiting: Hala’s LinkedIn: https://www.linkedin.com/in/htaha/     Hala’s Instagram:https://www.instagram.com/yapwithhala/     Hala’s Twitter: https://twitter.com/yapwithhala  Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/  Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:54 Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice to get a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life, no matter your age, profession or industry. There's no fluff on this podcast, and that's on purpose.
Starting point is 00:01:17 I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors. Our subject matter ranges from enhanced and productivity, how to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button, because you'll love it here at Young & Profiting Podcast.
Starting point is 00:01:48 This week on YAP, we're chatting with John Asrath, one of the world's leading mindset and behavior experts. John is passionate about brain research and brain retraining. His latest book, Inner Size, is a guide to science-based mental and emotional techniques that can strengthen your mindset and unlock the hidden power of your brain. John is not only a mindset expert but he's also an incredible businessman. He's built five multi-million dollar companies. He's also written two New York Times bestselling books, Having It All and the Answer, and is an international keynote speaker.
Starting point is 00:02:21 John has been featured in 11 movies and he's made appearances on the Ellen's Genera show, Anderson Cooper, and was even on Larry King Live eight times. He's been included in top publications like The Wall Street Journal, The Huffington Post, Forbes, and USA Today. In this episode, John will share the science behind the law of attraction. We'll discuss the difference between our conscious
Starting point is 00:02:43 and subconscious brains, and we'll learn some inner sizes or brain exercises that can help align our conscious and subconscious minds. This is a cut version of episode number 62 which was recorded back in April of 2020, but it's still evergreen content that is more relevant than ever and we've shortened it down so you can listen, learn, profit, and manifest even faster. If you want to reprogram your subconscious mind to let go of limiting beliefs and achieve your goals, you'll want to get focused in and listen up closely to this one.
Starting point is 00:03:14 And if you're starting to have the time to be incredible about your childhood, understanding where you come from because it really helps us understand why you're so passionate about the work that you do and why you're so good at helping others. You spent the first six years of your life in Israel and then you moved to Montreal, Canada. So first, could you just talk about what life was like as a child in Canada who moved from a foreign country who could barely speak English or French?
Starting point is 00:03:40 Sure. Well, you know, what was really interesting is my father went to Montreal from Israel because he and my mother were tired of raising their children, you know, in more torn Israel, and they just wanted a better life for my brother and my sister and I. And that was all fine and dandy until I got to Montreal as a six-year- old kid. I was actually five and a half. And I spoke Hebrew, which was my mother tongue, but I didn't know the language and I was put obviously into grade one.
Starting point is 00:04:14 And there was about 50, 60 kids in each classroom from every walk of life. And myself and a few other kids just didn't understand the language and the teachers really couldn't teach us the alphabet and teach us You know what we needed to learn and my father was already working as a cab driver So even when I came home, I had nobody to teach me
Starting point is 00:04:36 English or French and so I fell behind very very quickly And by the time I was in grade two obviously I was starting to learn the language a little bit by time I was in grade two, obviously, I was starting to learn the language a little bit, but by the time I was in grade four and five, I was a year and a half, two years behind all the other kids. So I was extremely mischievous, gotten to a lot of trouble, bugged the other kids, I was bored, and I had an enormous amount of energy, which I still do today. And so I just got into a lot of trouble. I just fell behind and I didn't feel like I fit in. And I started to feel for the first part of my life, like I wasn't really smart and I didn't fit in.
Starting point is 00:05:13 And kids made fun of me and I got into fights. And so it didn't start off really well when I was a kid. Yeah. And so for my understanding, when you were 19, you met a really wise businessman, his name was Alan Brown, and he took you under his wing and essentially changed the direction of your life. It's a really powerful story.
Starting point is 00:05:35 Would you share that with us? I would be, I mean, before I was 19 from the age of basically 13 to about 18 or so, just almost 19. I was involved in a small little street gang that brought in drugs from Florida. We did breaking in entries. We were doing a lot of illegal things with counterfeit money, just a small little gang doing
Starting point is 00:06:00 illegal things trying to survive. And it was all the misfits of the neighborhood. And I was getting to a lot of trouble, detention centers, you know, runins with the law, runins with, you know, other little, you know, little gangs. They weren't like, you know, the gangs that you were here about today, but they were little gangs, not protecting turf, but basically doing things to survive and have money in our pockets and try to fit in. And I was getting into so much trouble that my brother said, hey, why don't you come and visit me? I was living in Montreal, Canada. He said, why don't you come and visit me in Toronto, Canada, which was about 350 miles away.
Starting point is 00:06:35 So I took the train, went to visit him, and he said, listen, I've arranged for a lunch with one of my clients. My brother is a tennis pro, and he used to play on the pro circuit when he was doing his early 20s and then started teaching tennis. And he had a client by the name of Alan Brown who was a very successful entrepreneur real estate developer, had real estate offices. He was very into personal development and philanthropy and being a great dad and husband etc. He was like a model human being when you met him. He was kind and in shape and very, very, very wise. And at lunch, my brother arranged Mr. Brown asked me, and again, I was 19 years old.
Starting point is 00:07:17 This was in beginning of April, 1980, which is going to be many years before a lot of the listeners were born, but the story will still make sense. I was 19, and he says to me, he says, well, what are some of your goals? And I said, my goals, I want to have a job that I can make enough money to move out of my parents' home. I'd like to eventually buy a car for myself. I want to have enough money to go out and party and have fun. He says, okay, well, that's all the basic stuff that any 19-year-old would want or 20-year-old
Starting point is 00:07:51 or 30-year-old, he said, well, what are some of your bigger goals? And I said, Mr. Brown, I don't have any bigger goals. And so he gave me this document and it was a 1980s goal-setting guide. When I opened it up, it had about 10 pages and it's okay at what age do you want to retire? I'm like, what the f, right? I'm 19, I'm just getting started, forget about retire. He says, how much net worth do you want to have? What kind of home do you want to live in? What kind of car do you want to have? What kind of home do you want to live in? What kind of car do you want to drive?
Starting point is 00:08:27 What kind of charitable work do you want to do? What kind of clothes do you want to buy? What kind of fun and experiences do you want to have? And I was like, Mr. Brown, like, what am I supposed to do with this? This is like, pying the sky dream stuff. He was, that's right, he says, all goals start with a dream and imagination. He says, please fill it out. So I was, that's right, this is all goals start with a dream and imagination. He says, please fill it out.
Starting point is 00:08:46 So I was, you know, doing a little beside myself, I said, fine, I'll fill it out. So I wrote down, I want to retire by time I'm 45 with $3 million net worth. I want to live in a beautiful home. I want to have a private jet. I want to travel on yachts. I want to do this for charity for my parents. And I want to have Italian clothes in a Mercedes-Benz and blah blah blah blah.
Starting point is 00:09:09 I read all these materialistic things and I gave it to him. He says, that's great. He says, these are all doable. Where did you get these ideas? I said, well, I saw them on the TV show, Lifestyles of the Rich and Famous, which showed how rich people live. And he says, well, great. The good news is I've achieved every one of these things.
Starting point is 00:09:29 So I mean, I know how to do it. This is what I'm going to ask you a question. And the answer to this one question will determine whether you will ever achieve any of this stuff. And the back of my mind, I was thinking thinking, yeah sure, one question is going to answer whether I could do this or not. And I said, sure, go ahead. And so he says to me, he says, son, are you interested in achieving these things? Or are you committed to achieving them? And I sat there thinking for, I know, three or four seconds interested or committed.
Starting point is 00:10:05 And I had an idea what it meant. So I said to Mr. Brown, what's the difference? And he said to me, he said, son, he says, if you're interested, you'll do what's easy and convenient. If you're interested, you'll keep using your stories and excuses. And the fact that you came from Israel didn't speak the language you felt behind and you weren't smart enough or good enough. As you're crutch, he says, if you're interested, you'll keep reinforcing this story, this notion, these beliefs about why you can't. You'll keep using your circumstances, your conditions, and your family, and your friends, and all that stuff, as your reasons why you can't and won't he says but if you are committed
Starting point is 00:10:49 You will do whatever it takes to upgrade your knowledge to upgrade your skills to develop the beliefs and the habits and the discipline To become the type of man who can achieve everyone of these very achievable goals. So that he looked at me, piercing his eyes into minds and said, so son, are you interested or are you committed? And I felt like the hair standing up, you know, in the back of my neck. And I don't know what caused me to do this, Hala. I said, I said to Mr. Brown, I'm committed.
Starting point is 00:11:29 And he said to me, great. And he reached out his hand. And he says, in that case, I will be your mentor. Wow. And I'm like, yeah, I said like, wow. And then I said, what the fuck does that mean? Okay. Right?
Starting point is 00:11:44 He was like, nobody ever mentored me. Like I didn't even know what the word meant at the time. But he said to me, he said, son, that means that I will take you under my wing and I will show you how to do this. Not just tell you, I will show you. And so I shook his hand. I said, awesome. I said, what's next?
Starting point is 00:12:03 He says, good, well, you live in Montreal, which is 350 miles away from here. And I need you to move to Toronto, where I live and where I work, where I have my companies. I go, move to Toronto. I don't know anybody in Toronto. I don't have a job in Toronto. I don't have money.
Starting point is 00:12:18 I don't have a car. He says, there you go. Look how fast you're coming up with why you can't. I said, well, I understand you're saying that, but I don't have any, I have like $60 in the bank. I'm making $0.65 an hour at the factory that I'm working in. I live with my parents, he says, I understand. But make the commitment first, then figure out how next.
Starting point is 00:12:44 Yeah. I said, fine, fine, fine. I'll move to Toronto. And I was scared, shitless, and my brother, who was sitting next to us, he says, okay. Johnny says, you can move in with me for awhile until you get settled. I said, great, Mark, but Mark, I don't have a job.
Starting point is 00:12:57 I don't have any money. He says, well, listen, I can help you a little bit. Maybe dad can help you. Maybe our sister can help you. And so long story short, I said, okay, I'm moving to Toronto. And then Mr. Brancers, well, that's number one. So, number two, on April the 20th, there's a real estate course at Humber College
Starting point is 00:13:14 that I want you to enroll in and it's $500. I said, what? I can't go back to school. I hate school. I failed English. I failed math. I don't have $500. He goes, oh, there you go again. Look how fast you went to, here's why you can't. I said,
Starting point is 00:13:32 Mr. Brown, I understand, but I don't like school, I didn't do well in school, I'm not a really good learner, I'm not as smart as the other kids, and I only have $60 in my account. I can't pay for $500 for a course. And he says, well, like I said before, make the commitment first and the decision first, and then use your brain to figure out how you can. I said, fine, okay, I'll do it. And so my brother, so I can lend you $100, and maybe Mom and Dad can help you, and maybe mom and dad can help you,
Starting point is 00:14:06 and maybe we should just, it can help you. So long story short, Shaolin, for everybody who's listening is, I made the commitment to move to a city. I knew nobody except for my brother and this man. I made a commitment to go back to school, which I hated from nine to five, from April 20th, 1980 till June the 4th, 1980.
Starting point is 00:14:27 I moved three weeks later, I went to school, and then I got into real estate school, I passed the test, and how the reason I can share this story with you and the dates so precisely, is on June the 5th, 1980, I got my real estate certificate because I passed the test and I passed the test without cheating, which is how I got out of high school. So it was the first time really in my adult life where I actually made a commitment to something. I followed through regards of how hard it was mentally and emotionally and physically and financially and I did something that raised my confidence level and my certainty level myself and that I got it to real estate even though I knew nothing about business, about selling, about
Starting point is 00:15:19 marketing, about doing anything to do with real estate and legalities and finance. And so I share that story and thank you for asking to share with people that the how to achieve anything comes after you make the commitment to the outcome. Let's hold that thought and take a quick break with our sponsors. Young and profitors, do you have a brilliant business idea but you don't know how to move forward with it? Going into debt for a four-year degree isn't the only path to success. Instead, learn everything you need to know about running a business for free by listening
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Starting point is 00:19:00 desire or are you actually committed to it because anything that you want to accomplish really requires focus and attention and action. So I love that lesson. Let's dig into this mentorship a little bit more. He not only was like a point in time mentor, this guy like took you under his wing for years. And to me that seems like a really rare thing. How did you get him to like you so much where you were able to maintain that relationship where he was investing so much time and even though he had his own business, his own family, his own life,
Starting point is 00:19:35 you essentially got him to invest so much time in you. How do you think that happened? Well, first and foremost, I only worked under his mentorship for a year. Well, first and foremost, I only worked under his mentorship for a year. Secondly, he didn't invest so much time in me. He created an infrastructure for me to follow. So let me explain. Once I got my real estate license, then I became a real estate agent for him with zero salary, not a nickel.
Starting point is 00:20:07 And what he did, he says, okay, let me give you a framework for how you're going to make money in real estate and be self-sufficient. And so he put me on a very, very specific schedule every day when I came in, the goal document that I actually had written, he had me rewrite it out in more detail. So I had the goals. Then he had me write a, what would I need to believe in order to achieve those goals?
Starting point is 00:20:35 Even though those beliefs were in true right now, but somebody who was achieving those goals, what would I have to believe? I wrote those out. Then he said, what do you think you'd need to do every day? If you want to earn, let's say, 30 or 40 or 50 thousand dollars a year. And I really didn't know. So he helped me with what you'd have to make about a hundred calls a day. You'd have to learn a script of what to say
Starting point is 00:20:58 when you're making a phone call. You'd have to learn the objections if somebody said no or yes, what would you say next? And so what he had me do was he created a framework for me to come into the office every day and on my way into the office, he had me listen to my goals because he had me record them on an audio cassette back then. So I would put the cassette in my car and I'd listen to the goals that I wanted to achieve. I would listen to the beliefs that I needed to have. Every single day on the way to work, I would listen to them. Every single day while I was driving, I would listen to them.
Starting point is 00:21:38 But he also gave me some cassettes to learn about selling and marketing and real estate. And so he had a library of personal development and real estate specific information that he had me train on for two, three, four hours a day while I was driving while I was at work. And every day when I came into work, I had to review my goals.
Starting point is 00:22:03 I had to run my fingers across my goals. I had to repeat the affirmations. I had to close my eyes and see myself becoming the person capable of achieving those goals. So I use visualization and affirmations and mindfulness. He had me become aware of my negative self-talk. He had me become aware of the excuses that I may be using. So back then, this was really not understood by science,
Starting point is 00:22:32 but astronauts did the same things. Navy seals later on started to use this. And what we've discovered since, no, the company that I run now is called Neurogym. In the brain research we do is he didn't know this, but he was helping me develop the neural networks, the patterns in my brain that were required and needed in order for me to follow through with the behaviors. And so every day, I was upgrading my knowledge, my skills, my beliefs, my vision of myself, and replacing the old vision of not being smart enough or good enough or worthy enough
Starting point is 00:23:14 with the wrong beliefs and disempowering ideas that I had about myself and what was possible because of my circumstances. Yeah. So let's dig into the science behind the love attraction. We have something in common. We both learned about this when we were 19. The difference is I learned it with like movies like The Secret and reading books from Abraham and Esther Hex. But you learned it and didn't know exactly what you were learning. You didn't know. I think the love attraction is a phrase that probably happened after you learned it.
Starting point is 00:23:45 That's correct. And you've been studying this for a long time. So what's the exact science? Like why is it true that our beliefs can actually become reality? Like how does that actually happen? Because a lot of people think this is like pie in the sky type of stuff.
Starting point is 00:24:00 Well, it is pie in the sky stuff when people don't understand the law of attraction. Now, a lot of people think that, you know, law of attraction is, you know, you think positively about something, you feel positively about something, and all of a sudden it materializes on your front door, you know, or, you know, or in your bank account. And that's the furthest thing from the truth. Now, the law of attraction is more in tune with what Nikola Tesla uncovered around the law of resonance and frequencies. So, if you think about, you know, a tuning fork, if you think about how does a tuning fork work,
Starting point is 00:24:41 right, or how is it that you can hit the A440 key on a piano and you know 10 feet away the chandelier vibrates? How is that possible? And it's possible because of resonance. And so in the universe that we live in, we know that every human being, every desk, every chair, every computer, every light is energy. And so energy that's on the same frequency is in resonance. And things that are in resonance, they don't attract as a magnet works. But things that are in resonance are the exact same thing that happens when you tune your radio to, let's say, 95.1. You're locked onto that station, not 95.0 and not 95.2. At 95.1, let's say there's rock and roll music.
Starting point is 00:25:42 But just to the left of that, at 95, it might be classical music. And just to the left of that at 95, it might be classical music. And just to the right of that at 95.2, there might be punk rock. So when you are locked and loaded with your mindset, your emotions, your gut, and your behavior around a vision or a goal that you want. You are in resonance. And what happens when you are in resonance and you're locked and loaded is your brain deletes and distorts all the other frequencies or channels, just like a radio does.
Starting point is 00:26:17 And then only the things that are in resonance with the station that you're on, the vision you're on, the goals that you're on are what you see and what sees you. Does that make sense? It does. How would we begin to start to put the law of attraction into practice? Like, if for somebody who's never done this before, what are some simple ways where we can start to change our daily lives so that we put this into practice? Love it. Well, you first have to start off with clarity of a vision. So if you were an archer, what's
Starting point is 00:26:51 the thing that you have to learn if you're an archer? Well, first you have to learn on how to focus on the bullseye. Whatever it is that you're trying to hit, you have to learn how to block out everything else because all of your attention needs to go on the target. So first, you have to start off with what is the vision that you have? Like, what do you see? Is it clear or is it confusing? Is it organized or is it chaotic? So first you start off with a vision for the target. And that's step one. Step number two is what are some goals that you can have on your way to achieving the vision? That's two.
Starting point is 00:27:40 Number three is what do you need to believe about yourself or about the vision that you want to achieve? Write that down. Number three, what emotions do you need to activate in order to be in a positive, constructive, emotion, energy in motion to help you achieve those goals in that vision. That's number three. Number four, what habits do you think would help you achieve the goals that you have? What habits? So what daily habits, weekly habits, maybe hourly habits, would you need to have that would make those goals
Starting point is 00:28:27 really be more probable instead of possible. Probable instead of possible, right? So that's part, you know, that's the first part of it, and then the question is this, and I want everybody to pay close attention to what I'm about to share with you. If you're thinking of any goal that you have, whether it's spiritual health and well-being, whether it's emotional, mental, physical, whether it's a business goal, a career goal, whether it's any goal that we have in health, wealth, relationships, career, business, fun or experiences, the how-to already exists, right? The how-to, how-to-do-x or why already exists,
Starting point is 00:29:09 unless you're trying to colonize Mars, most people who are listening right now don't really need to be innovative. Yeah. So all of the how-to, the strategies, the tactics, all of that exists already. So your lack of knowledge or skill is the least of your concerns right now because all of that exists, aren't you? So your lack of knowledge or skill is the least of your concerns right now.
Starting point is 00:29:28 Because all of that already exists. You can read about it. You can buy a blueprint for it. You can get coached for it. You can watch a YouTube video. You can Google it. And you can get all the how to. So let's take care of what has to happen before the how to.
Starting point is 00:29:43 So let's get our beliefs in line. Let's get our emotions in line. let's get our emotions in line, let's get our habits in line. And that is really the precursor to all of it. And we can get the alignment, the coherence between all of it, that's when we activate the law of attraction. So the movie, the secret we talked about,
Starting point is 00:30:05 you know, think, believe in you'll achieve. No, no, no, no, no, no, that's not true. All right, there's the law of Goya that I teach as well, the G-O-Y-A law. Yeah, we're very familiar with David Meltzer on the show. Good, he talks about that as well, yeah. If it's a student, then a friend.
Starting point is 00:30:25 So the law of Gaia is all about get off your ass, right? And you have to do the right things in the right order at the right time. And so there's a lot of people who are getting off their ass, but they're not doing the right things or in the right order or at the right time. And I always like to give people a visual of a safe. So let's say you had a safe in front of you. Somebody gave you a safe and there's 10 million dollars in the safe or the
Starting point is 00:30:53 greatest recipe in the world for X in the safe that you can get access to. And they give you the combination. The combination is the number 7, 13, 29, and 77. How's that? But they don't give you which order. Okay, the numbers need to go in the safe. Well, you try 29, 77, 13, 7. No, it doesn't work. Okay, 7, 13, 29, 77. No, it doesn't work. You could be working really harder for really long hours. And unless you know what the proper way is to put the numbers in the combination, in the right sequence, you could be working really hard, but you're not going to open up the safe. So what I always like to suggest to people is all of the how-to already exists. Why not find out what is the how-to? Be innovative after you know the right sequence and the right things to do.
Starting point is 00:31:52 And this is where knowledge and skill comes into play. In the absence of knowledge and skill, we have doubt. When we have doubt, we activate the stress and fear centers in our brain, which deactivates the motivational centers in our brain and deactivates the motor cortex in our brain so we don't want to take action. So we procrastinate and do everything else that's easy versus doing the things that might be a little bit harder that's going to take us time to learn that we do not yet know.
Starting point is 00:32:24 We'll be right back after a quick break from our sponsors. little bit harder that's going to take us time to learn that we do not yet know. We'll be right back after a quick break from our sponsors. Hear that sound, young and profitors? You should know that sound by now, but in case you don't, that's the sound of another sale on Shopify. Shopify is the commerce platform that's revolutionizing millions of businesses worldwide. Whether you sell edgty shirts or offer an educational course like me, Shopify simplifies selling online and in person so you can focus on successfully growing your business. Shopify is packed with industry leading tools
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Starting point is 00:33:21 to sell my LinkedIn Secrets Masterclass. Setting up my Shopify store just took me a few days. I didn't have to worry about my website and how I was going to collect payments and how I was going to trigger abandoned cart emails and all these things that Shopify does for me was just a click of a button, even setting up my chat bot was just a click of a button. It was so easy to do. Like I said, just took a couple of days. And so it just allowed me to focus on Like I said, I just took a couple of days. And so it just
Starting point is 00:33:45 allowed me to focus on my actual product and making sure my LinkedIn masterclass was the best it could be. And I was able to focus on my marketing. So Shopify really, really helped me make sure that my masterclass was going to be a success right off the bat and enabled focus. And focus is everything when it comes to entrepreneurship. With Shopify single dashboard, I can manage my orders and my payments from anywhere in the world. And like I said, it's one of my favorite things to do every day is check my Shopify dashboard.
Starting point is 00:34:12 It is a rush of dopamine to see all those blinking lights around the world showing me where everybody is logging on on the site. I love it. I highly recommend it. Shopify is a platform that I use every single day and it can take your business to the next level. Sign up for a $1 per month trial period at Shopify.com.sash.Profiting. Again, go to Shopify.com.sash.Profiting.all. lowercase to take your business to the next level today. Again, that Shopify.com.sash.Profiting. Shopify.com.sash.Profiting. shopfly.com-sash-proffiting, all lower case.
Starting point is 00:34:45 This is Possibility powered by Shopify. Yeah, fam, if you're ready to take your business to new heights, break through to the 6 or 7 figure mark or learn from the world's most successful people, look no further because the Kelly Roach show has got you covered. Kelly Roach is a best-selling author, a top-ranked podcast host, and an extremely talented marketer. She's the owner of not one,ranked podcast host, and an extremely talented marketer. She's the owner of NotOne, but six thriving companies,
Starting point is 00:35:08 and now she's ready to share her knowledge and experience with you on the Kelly Roach show. Kelly is an inspirational entrepreneur, and I highly respect her. She's been a guest on YAP. She was a former social client. She's a podcast client. And I remember when she came on Young and Profiting
Starting point is 00:35:23 and she talked about her conviction marketing framework, it was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done, all Kelly has built. In the corporate world, Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in 95. And at the same time, she built her eight-figure company as a side hustle and eventually took it and made it her full-time hustle. And her strategic business goals led her to win the prestigious Inc. 500 award for the fastest
Starting point is 00:35:59 growing business in the United States. She's built an empire. She's earned a life-changing wealth. And on top of all that, she maintains a happy marriage and a healthy home life. On the Kelly Road Show, you'll learn that it's possible to have it all. Tune into the Kelly Road Show as she unveils her secrets for growing your business. It doesn't matter if you're just starting out in your career
Starting point is 00:36:18 or if you're already a seasoned entrepreneur. In each episode, Kelly shares the truth about what it takes to create rapid, exponential growth. Unlock your potential, unleash your success, and start living your dream life today. Tune into the Kelly Road Show available on Apple Podcasts, Spotify, or wherever you listen to podcasts. Hey, yaap fam! As you may know, I've been a full-time entrepreneur for three years now. Yet media blew up so fast, it was really hard to keep everything under control, but things have settled a bit and I'm really focused on revamping and improving our company culture.
Starting point is 00:36:50 I have 16 employees, so it's a lot of people to try to rally and motivate, and I recently had bestselling author Kim Scott on the show. And after previewing her content in our conversation, I just knew I had to take her class on masterclass, tackle the hard conversations with RadicalCander to really absorb all she has to offer. And now I'm using her RadicalCander method every day with my team to give in solicit feedback, to cultivate a more inclusive culture, and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are really receptive to this framework, and I'm so happy because I really needed this class.
Starting point is 00:37:30 With Masterclass, you can learn from the best to become your best, anytime, anywhere, and at your own pace. And we all know that profiting in life doesn't just mean thriving in business. With Masterclass, you can brush up on your art skills or your cooking skills, or even your modeling skills. With over 180 classes from a range of world class instructors, that thing you've always wanted to do better is just a few clicks away. On masterclass, you'll find courses from many appa-alster guests like Chris Voss and Daniel Pink. I've been taking their sales and negotiation classes and I've been feeling like a real shark lately.
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Starting point is 00:38:52 profiting. That's masterclass.com slash profiting for 15% off an annual membership. Masterclass.com slash profiting. I think it's really important so people really understand this to get a sense of the difference between our conscious and subconscious brains and really what happens when they become unaligned.
Starting point is 00:39:13 And to also understand that most of what happens in our brain happens at the subconscious level, like 95 to 95% of brain activity actually happens at the subconscious level. That is correct. So, you know, if we were to take a look at what does our brain do? And how does it work? Well, our conscious brain, as you mentioned, is responsible for imagination. It's responsible for choosing this or that. It's responsible to give, meanings. It's responsible for us being able to tell ourselves, we're tired, let's go to sleep, et cetera. But our subconscious brain is keeping your DNA intact right now, it's digesting your food.
Starting point is 00:39:55 It's allowing you to see and delete or distort anything you don't need, but only pay attention to what you do need. It is the power grid, the power center of you and me, and yet most people don't know how to operate it. And like I said, we have a brain, but we haven't been given the user's manual for it. And I've been studying this for over 40 years now, and what is the user's manual. So I can use the conscious part of my brain properly and the subconscious part of my brain properly.
Starting point is 00:40:30 And once you start to realize that you have a lot more control than you ever had because you're not your brain. This is the most, you know, incredible thing to think about is I have a brain but I'm not my brain. It's like you have a heart but you're not your heart have a brain, but I'm not my brain. It's like you have a heart, but you're not, you're hard, you have hands, but you're not your hands. You can start to use the tools better. And so our subconscious brain doesn't know the difference
Starting point is 00:40:56 between something real or imagined. Your conscious brain does, but your subconscious brain doesn't. So if you can impress a new belief into your subconscious mind, if you can impress a vision into your subconscious mind, whether it's a vision of you being, you know, healthier, you being in a great relationship, you earning more money, you having the job of your dreams, if you can envision it and impress that into the subconscious mind. Not one time, but hundreds of times, then you can start to create that neural network in pattern, and then your subconscious mind then goes to work at making that a reality. And something that I like to use as a visual
Starting point is 00:41:38 so people understand this even better is imagine if we're sitting in a movie theater and we're watching a movie. And there's some, you know, some things happening on the screen that we don't like. Does it make sense for us to get up, go to the screen, and spray paint the screen to eliminate what we don't like? Of course not. It would make sense if we don't like what's on the screen to go back up to the projection room to get the whether the DVD or whatever the movie is playing through and change the script on the DVD so that the projection would be different. That's exactly how our brains work. We don't see the world as it is. We see the world as we are conditioned to see the we're projecting our beliefs and our experiences and our values onto the canvas and screen of the world. And it's a it's a very odd shift that people have to make to understand reality that way.
Starting point is 00:42:45 that people have to make to understand reality that way. And so we achieve the results that we are conditioned and wired to achieve, not what we're capable of achieving. So we don't earn what we are capable of achieving, we earn what we are conditioned to earn. No, that's brilliant. I just wanted to go back to your Alan Brown story where he made you repeat the same things
Starting point is 00:43:06 every day, repeat your goals every day. It kind of relates to this in a way where you're forcing your brain to think that that's true, that's reality because you're conditioning it and repeating yourself. And that's why affirmations work, right? Correct. Affirmations work because an affirmation is nothing more than letters that form words that form sentences.
Starting point is 00:43:30 And when you and I, and everybody who's listening were born, we didn't have one belief about ourself or what was possible. We didn't have one idea of what we could achieve in our lifetime or not in any air of our life. We came as a clean blank slate. And then we developed, you know, our beliefs around what our parents or grandparents or teachers or siblings believed. And guess what? If those beliefs were empowering, constructive, unlimited beliefs, awesome. You don't have a challenge.
Starting point is 00:44:05 But if you grew up or developed these disempowering, limiting beliefs, you will not achieve more than your beliefs will allow you to. Yeah. So we love practicals and how-tos on Young & Profiting podcasts. Are there any inner sizes that can help us bring our conscious and subconscious brains into alignment and agreement? Absolutely. One of the best tools and one of the things that all of my students do, we have something
Starting point is 00:44:38 called an exceptional life blueprint. And so taking them back to what Alan Brown did with me, you know me 40 plus years ago, we have all of our students create their exceptional life blueprint. And so what does that mean? It means that they create the vision for their life by writing out a story. And the story simply starts off like this. I'm so happy and grateful for the fact that. And you write a story in present tense of, you know, the kind of life that
Starting point is 00:45:08 you're living, where you're living, how much fun you're having, how you feel, who you're engaged with, what a difference you're making in the world, how much you're earning, what kind of clothes you wear, what kind of car you drive, what kind of charities you help you write a life story. And then, every day, you sit after you've written it on your computer or you print it like I have both and you record it onto your smart device, whether it's your computer, your iPad, your iPhone, you sit and you read it as you put your right fingers across it and then your left fingers across it. And then you close your eyes and as you listen to it, you feel it.
Starting point is 00:45:53 You see it. You imagine it. Now some people listening might think, well, that's stupid, that's crazy, but let me give you another visual. I want you all to imagine that you're sitting at your favorite tea shop, coffee shop, restaurant, whatever, with a friend talking. And out of the corner of your eye,
Starting point is 00:46:13 you see Steven Spielberg and Tom Hanks having a discussion, whoever you like, whatever your favorite Hollywood actor or actresses, and they're talking, and then they look over at you. And then whoever that person is from Hollywood comes up and says, hey, we were just talking about this new movie script that we want to film in about a year. And we just saw you and you look perfect for the role.
Starting point is 00:46:41 Would you consider coming to Hollywood? And we will equip you with the best actor, coach, in the world. A few of them is a matter of fact. We will help you learn everything you need to know about the script, if you like it, and about what you need to do to play this role. And if you say, yes, we'll pay you $10 million. Now, how many of you would get excited, even though you have no acting abilities, you don't have the beliefs that you're good, you might even have fears that you might screw it up, but if they put a team around you and said, we will teach you everything you need to do to learn this script. How many of you would say, well, I'll be open to that. Everyone. everything you need to do to learn this script. How many of you would say, well, I'd be open to that.
Starting point is 00:47:25 Everyone. Yeah, so let's say you said, yeah, that would be awesome. What would be the process of taking a piece of paper that somebody else wrote, not even you? What would be the process to learn the script? Would you read it like one time and go, okay, I gotta let's film? No, you'd read it hundreds of times.
Starting point is 00:47:47 You'd practice with other people. You'd look in the camera and you'd practice on camera. And if you did that enough times, you'd eventually know the script by heart. You'd eventually feel comfortable in front of the camera. You'd eventually be able to film. And if you practiced, you know, for 30 days, 60 days, 180 days a year, a whole year, would you be much more comfortable in a year practicing
Starting point is 00:48:14 a little bit each day where you know this script. It's within you. You know when to raise your voice or lower it. You know when to get freaking angry right now, okay? Or be so happy, this is unbelievable. Oh my God, how long this is off like I've taken this off. You'd be able to on command and on demand do that, right? Well, let me share something with all of you listeners. When the script in your head, the new one is greater than your current script with all of the beliefs and all of the habits that you have.
Starting point is 00:48:52 When the new script is greater than the old one, that's when your life will change, and that's when you'll start to achieve the life of the new script. That's amazing. And just to play devil's advocate, what are the proof points behind this actually working? Well, when you develop the beliefs around the goals that you want to achieve, the beliefs set up the lens by which your brain sees the world and you in it.
Starting point is 00:49:22 When you develop the beliefs around this and the skills and the knowledge, you activate the motor cortex of your brain, the imagination center of your brain, the deductive reasoning center of your brain. You activate all of the needed components from a neurological perspective to match the belief. And so let's take this back one step and say,
Starting point is 00:49:45 why do 85, 90% of all lottery winners lose all of the money after they win it within three years? Why do homeless people who are put in a really nice environment, leave the environment or ruin it? And the answer is because you're out or world. The world of results will never exceed your internal map of reality. And so our outer world is the direct reflection
Starting point is 00:50:16 of our inner world. I know we're running against time, but you mentioned previously that we have a presence beyond our brain. What did you mean by that? Well, a lot of people talk about spirituality. Now, I don't partake in religion. I was born Jewish, but I like the culture, but I don't believe in organized religion the way most people do. So, when I think of the spiritual intelligence that's within us, and I think about, can I become aware of my thoughts? Of course I can. Can I become aware of my emotions? Well, of course I can. Can I in a meditative state? And maybe, you know, different states, whether it's using psychedelics or, you know, whatever means are, whether it's chanting or holotropic breathing.
Starting point is 00:51:06 Can I in one form or another realize that I am not my body, I am not my organs, I am not my cells, I'm not that stuff, but all that stuff is a part of me. The answer is yes. And so my belief is that the universe that we live in is highly, highly, highly intelligent. You can't even come up with words of how intelligent it is. But if you took a glass of water from the ocean and you moved it 2 miles inland. You'd still have some of the ocean water. So whatever it is that created you and me and the nine planets and allow them to spin at
Starting point is 00:51:57 dizzying speeds in an elliptical fashion around the sun as the universe, the Milky Way galaxy, excuse me, is moving at one and a half million miles per hour. We're not just flying off of Earth, that intelligence not only created us, but it's within us. That's the spiritual intelligence that's already within every one of my cells, you know, that started to coalesce billions of years ago from the furnace of a star. So is it possible that I can tap into that intelligence? And the answer is, of course, it's possible. And one of the best ways to tap into it is through a meditative practice where you can start to realize,
Starting point is 00:52:46 wow, I can get into this calm, relaxed state where I could be hyper aware, and with practice, I can actually disappear, meaning the physical body basically disappears and I become one with everything that created me. Now for some people they might think I'm smoking crack, but others go, yeah, I know what you're talking about, but I challenge the people who don't believe what I'm saying to do your research, educate yourself. Find out a little bit more about this idea that I just shared and do your research.
Starting point is 00:53:29 Do a little bit of self discovery where you can transcend your thoughts, emotions, feelings, sensations, behaviors. And in that quiet calm state, your heightened state of awareness will help you realize, I am more than I think I am. We are really, really, really all connected. And I can tap into this universal intelligence at will through a variety of different practices that I may not be practicing right now. Herein lies how to use your brain better, right? Because if it's true that it is the most powerful organism in the known universe, and if it's true that all of our brains work the same, then it's also true that the best operators of their brains will achieve the greatest success
Starting point is 00:54:32 in every era of their lives. Amazing. Honestly, this was such a great conversation. One of my most favorite conversations I've had all year. So thank you so much. The question I ask all my listeners before they leave is what is your secret to profiting in life? Oh me? What's my secret to profiting in life? Yes, it can be professional, financially, but profiting in a broad sense.
Starting point is 00:54:57 The stage that I'm at in my life is how much can I give to others so that they could be happier, healthier, wealthier, more comfortable with who they are, more loving, caring, kind, more in touch with, what it really means to say that we are really all one. I know it sounds either metaphysical or like a cliche, but I know that to be true at the deepest sense of every one of my hundred trillion cells. And so I wanna give as much as I can before I die
Starting point is 00:55:37 of my knowledge, my money, my lessons, my failures, everything so that I can somehow, in some way, make somebody's life a little bit better to live. I've got to tell you, young and profitors, I've been interested in the law of attraction and manifestation since I was a young girl, since I was a teenager. And something I have to just call out in terms of why I think the law of attraction works is because your brain is focused on the things that you tell it to focus on. And your brain will filter things in your vision and your view based on what you want to achieve.
Starting point is 00:56:20 And so when you have a very clear goal and you set it out and have intention to commit that goal, your brain is going to start noticing things that it never noticed before and is going to start noticing the different opportunities that are available to you. And it's going to start filtering out the things that don't matter. And so what you're going to start to see is that more things in your life are going to come related to what you want. And less things that are unrelated and unwanted are going to come into your life. And that's because you've increased your focus and you've retrained your brain to truly believe that anything is possible and that you have already achieved the goal that you want to achieve and that you're on this path.
Starting point is 00:57:06 Now the key is to be super clear first of all, your brain does not understand vagueness, so whatever you want needs to be very clear. So have super clear goals that you visualize. We recently had Ed Milett on the show. He actually says you should step into your dreams, meaning that you should even experience what you want to be doing. So, for example, Ed Mylett used to get a hotel room for one night in a very fancy hotel with his wife, and he would pretend he was rich for the day, and he would just work, work, work, work until he could afford to take that one day trip to a very fancy hotel, and they'd pretend to be rich for day until one day they were very, very rich and they weren't pretending anymore because they stepped into the dream. They felt the dream.
Starting point is 00:57:53 Sometimes it takes that. But either way, when you're trying to reprogram your brain and you're trying to visualize and set a really big lofty intention into the world, your legacy statement, whatever you want to achieve, your big, big life project. You need to be very specific about that goal. And then you need to repeat it over and over and over again. So whether that means you're recording it in your iPhone and you're just listening to it all the time.
Starting point is 00:58:21 I remember I used to listen to recordings constantly saying that I was like the prettiest girl in the world, the smartest girl in the world, that I was extremely rich, that I was using my voice for positivity, that I was a famous radio host. All these different things, I used to just say that over and over and over again.
Starting point is 00:58:39 And I have to say that my success in life has been directly correlated with how much I believe in the law of attraction or not. So I do remember there was a period of four years where I took a hiatus and it was a very low point in my life. I had gotten fired from hot 97, then I didn't get this opportunity at MTV and I had been trying to be an entrepreneur and kind of like a star in the entertainment world, either on radio or TV, for like six years and nothing worked out.
Starting point is 00:59:09 I was getting rejected. I kept getting almost opportunities. And I was really doing great when I look back at it. I mean, I only got those crazy opportunities because I was doing well. And I was just so close to making it. But I couldn't in the moment, I couldn't see that I was that close to making it and I just gave up. I totally gave up and I got into a really low point and I did not believe in a lot of attraction anymore. That's the key thing. I did not believe in a lot of
Starting point is 00:59:39 attraction anymore. I was like, now I need to get a real job. This is obviously not working out and I keep thinking that the universe is going to reward me. And so far, I was like, now I need to get a real job. Like, this is obviously not working out. And like, I keep thinking that the universe is going to reward me. And so far, like, I haven't really gotten exactly what I wanted. And looking back, I had everything that, like, I had so many cool opportunities. And I just like, let it all go. And I just got a regular job. And I was doing well, but it was fairly stagnant. Like, yeah, okay, cool.
Starting point is 01:00:06 I got promotions that he will have Packard, but it wasn't any big deal. Like I was just on track to be like this very normal person. And it wasn't until again, I went back to really believing in the law of attraction, really believing that anything in life is possible, that I then started this podcast, then I started interviewing all these people, John Asraf who made me realize,
Starting point is 01:00:28 like, oh crap, I'm thinking way too small, like life is limitless there. You can do whatever you want. You can achieve the impossible if you truly believe it. That's when everything started to turn around again. I started getting these wild opportunities where people are like, gosh, how the heck did you do that? And it's intention. I got that through intention. I got that through manifestation. I got that through being very specific about goals,
Starting point is 01:00:53 putting it out there, saying it over and over again, repeating it, making sure that it's instilled in my brain and that I really believe it. And then you've got to take action. You can't just think about things. You've got to take action. And can't just think about things. You've got to take action. And the beautiful thing about the law of attraction is that the universe and your brain will work together so that you only see the opportunities that are relevant to breaking you closer to your goals.
Starting point is 01:01:16 So it basically opens up your like peripheral vision. So you start to see opportunities that you were blind to previously. And you start to pay attention to things that you wouldn't otherwise have paid attention to. And the beauty of this is that you also start to not pay attention to things that you shouldn't be paying attention to. And you also have more integrity because now you have a very set intention. Everybody knows your mind, body, and spirit, all is an alignment about what you need to be doing. Then you're going to be able to say no more easily so that you can prioritize your time and actually take the time to work on your dream. And so all of this works together.
Starting point is 01:01:54 It's not just one thing. You can't just like manifest things into the world and expect things to fall in your lap. You've got to manifest things in the world truly believe it. Make sure your brain is working for you, not against you, and then take the actions and try to do the right things one step at a time. And that is how you're going to accomplish your goals. And I hope this conversation was as eye-opening as it was for me for you guys. And if you enjoyed the episode, do drop us a five star review on Apple Podcasts. It is the number one way to thank us.
Starting point is 01:02:25 You can also find me on Twitter or Instagram at Yappathala or LinkedIn search for my name. It's Halah Tah. Thank you so much for listening to another amazing episode of Young and Profiting Podcasts with John Asraf and Kudos to my talented Young and Profiting team. I could not do this without you guys. This is your host, Halah Tah. Signing off. Are you looking for ways to be happier, Polita Ha, signing off.
Starting point is 01:02:47 Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Rubin, the number one best selling author of the Happiness Project. And every week, we share ideas and practical solutions on the happier with Gretchen Rubin podcast. My co-host and happiness, Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits.
Starting point is 01:03:15 Every week we offer a try this at home tip you can use to boost your happiness without spending a lot of time energy or money. Suggestions such as follow the one-minute rule. Choose a one-word theme for the year or design your summer. We also feature segments like, know yourself better, where we discuss questions like, are you an over buyer or an under buyer? Morning person or night person, abundance lever or simplicity lever? And every episode includes a happiness hack, a quick, easy shortcut to more happiness.
Starting point is 01:03:43 Listen and follow the podcast, Happier with Gretchen Rubin. Whether you're doing a dance to your favorite artist in the office parking lot, or being guided into Warrior I in the break room before your shift, whether you're running on your Peloton tread at your mom's house while she watches the baby,
Starting point is 01:04:00 or counting your breaths on the subway. Inhaling and long exhale. Peloton is for all of us, wherever we are, whenever we need it. Download the free Peloton app today. Peloton app available through free tier or paid subscription starting at 12.99 per month.

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