Young and Profiting with Hala Taha - YAPClassic: Peter Mallouk on The Path to Financial Freedom

Episode Date: July 1, 2022

If you want to grow and protect your wealth and secure your financial future, the best time to start is now. Investing can seem intimidating and confusing, but Peter Mallouk, CEO of Creative Planning,... sought-after financial thought leader, and New York Times bestselling author is here to demystify investing and financial planning and get you on a path to financial freedom. In this episode, Hala and Peter discuss why now is the best time to start investing, what plans you should have in place before you invest, and at what point you should consider getting an independent financial advisor, and Peter gives tips about compounding, insurance, and diversifying. Topics Include: - Importance of optimism and the truth about “the good ole days”   - The media and the narrative of negativity  - Why is now the best time to be investing?  - S&P 500 and the importance of diversifying  - Real-life experience of the importance of diversifying  - The power of compounding  - Why it’s important to know what we want  - Financial independence vs retirement  - Important plans to have in place before starting investing - Difference between broker and independent financial advisor  - When should you get an independent financial advisor  - Tips for someone working at a corporation - Advice about insurance  - What to look for in financial planning - Peter’s New Book, The Path  - Peter’s secret to profiting in life   - And other topics… Peter Mallouk is the CEO of Creative Planning, a wealth management firm, that has been ranked #1 in America by outlets such as CNBC and Barron’s. Peter has been on Worth Magazine’s Power 100 rankings and has received other accolades such as the Ernst & Young Entrepreneur of the Year Award.  He is also a financial industry thought leader and author of several books, including The 5 Mistakes Investors Make and How to Avoid Them and The Path, co-authored by Tony Robbins. Sponsored By: Open Door Capital - Go to investwithodc.com to learn more! Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features Faherty - Head to fahertybrand.com/yap and use code YAP at checkout to snag 20% off ALL your new spring staples First Person - Go to getfirstperson.com and use code YAP to get 15% off your first order Resources Mentioned: YAP Episode #84: The Path to Financial Freedom with Peter Mallouk: https://www.youngandprofiting.com/84-the-path-to-financial-freedom-with-peter-mallouk/ YAP Episode #72: Post-Covid Predictions and Investing Tips with Peter Mallouk: https://www.youngandprofiting.com/72-post-covid-predictions-and-investing-tips-with-peter-mallouk/  Peter’s Books: https://www.amazon.com/Peter-Mallouk/e/B00NA6DO18  Peter’s Website: https://creativeplanning.com/  Peter’s LinkedIn: https://www.linkedin.com/in/peter-mallouk/  Peter’s Twitter: https://twitter.com/PeterMallouk/  Peter’s Facebook: https://www.facebook.com/OfficialPeterMallouk/  Connect with Young and Profiting: Hala’s LinkedIn: https://www.linkedin.com/in/htaha/     Hala’s Instagram:https://www.instagram.com/yapwithhala/     Hala’s Twitter: https://twitter.com/yapwithhala  Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/  Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 This episode of YAP is sponsored in part by Shopify. Shopify simplifies selling online and in-person so you can focus on successfully growing your business. Sign up for a $1 per month trial period at Shopify.com slash profiting. Booba one will save you on all your eats. Savings can't be beat. Up to 10 percent of your order. Join Booba one and save $0 delivery fee and percentage off discount subject to older minimums and participating
Starting point is 00:00:27 stores. Taxes and other fee still apply. You're listening to YAP, Young and Profiting Podcast, a place where you can listen, learn, and profit. Welcome to the show. I'm your host, Halla Taha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into
Starting point is 00:00:51 actionable advice that you can use in your everyday life, no matter your age, profession, or industry. There's no fluff on this podcast, and that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires, CEOs, and bestselling authors. Our subject matter ranges from enhanced productivity, had to gain influence, the art of entrepreneurship, and more.
Starting point is 00:01:24 If you're smart and like to continually improve yourself, hit the subscribe button because you'll love it here at Young & Profiting Podcast. This week on YAP, we're chatting with Peter Malook. Peter is a CEO of Creative Planning, a wealth management firm that has been ranked number one in America by outlets such as CNBC and Barons. Peter is also the author of several books including the best-selling books, the five mistakes investors make and how to avoid them, and the path co-authored by Tony Robbins. Peter's leadership in the financial industry has not gone unnoticed.
Starting point is 00:01:57 He's won tons of awards including the Ernst & Young Entrepreneur of the Year award, and he was also rated number one on Barren's annual top 100 independent financial advisors list for three consecutive years in a row. This YAP Classic is taken from our conversation which was originally recorded for episode number 84 back in October 2020, but it's still super relevant and chock full of gems, and in this conversation Peter shares his wisdom on all things investing, including why right now is always the best time to invest. The importance of diversifying our portfolio, we get his thoughts on the news and how it should impact our investing decisions, and we'll also learn his best guidance to plan for
Starting point is 00:02:38 retirement and so much more. If you want to gain insight on how to grow your wealth from the best in the business, then sit tight and enjoy my conversation with financial expert Peter Malook. So when it comes to money, mindset is everything. Let's talk about perspective because I know that you believe that having like a balanced, accurate view of the world is important so that you can make good financial decisions. We tend to view the past as the golden age. We're always wishing that it could go back to the way that it was. And we tend to look at the future very pessimistically. But you say life is actually better than it has ever been.
Starting point is 00:03:16 So tell us the good news. Why is life so much better now than it was yesterday? And how can that help us get into the mindset in making good financial decisions? Yeah, there's something about the human condition that we find a way to be pessimistic when everything tells us all the facts point to constant progress and optimism. I mean, it's kind of amazing. I think it's funny that when people use like this phone, we call it a phone, but it's a super computer
Starting point is 00:03:42 that can basically do things that you used to need a hundred things or a thousand things to do back in all the way back in 2007 You know, you needed to have an at-list and an alarm clock and a calculator and I mean just all we can do everything on this phone Has more technology than then what was used to land on the moon? And we'll use that phone to go complain about how bad things are today online, right? It's just, it's so crazy. And sometimes we'll do it while we're having lunch where we might have a salad that 15 different farms were involved in getting that salad on our table. And we're paying less for it, adjusted for inflation than people did 50 years ago.
Starting point is 00:04:23 We find a way to complain despite things being not just good, but beyond the wildest dreams of everyone on earth 50 years ago. So there is no good old days. I mean, we've been around for tens of thousands of years. Only a completely insane person would say I would rather be alive in the 1800s or the 1500s or the thousands or whatever back when there wasn't plumbing and heating and cooling and all the wonderful food we get to eat and I mean just we can go see each other but more easily everything about the world today is better but we we're attracted to bad news we're attracted to negativity it's much more easy to sound smart if you're pessimistic than optimistic and the media knows this and they feed into all of those
Starting point is 00:05:07 Natural biases that we have but if you look at everything it's stunning the speed. Let's just take music as an example. I mean used to have to be live and then we got to the 8 track and records and we got to cassette tapes then we got to CDs and then we got to FB3 now, you know, we can get any song pretty much ever published in one second, right? Instantly in our hand. This was impossible to imagine 15 years ago, and we could do the same thing with movies
Starting point is 00:05:37 and we can all quality of life from the average size of a home to the amount of money we have to spend on food versus things we enjoy, to the amount of money we have to spend on food versus things we enjoy, to the amount of money we all make adjusted for inflation by every measure the world is better today than it used to be. Where it ties into investing is, investing is really a bet on the future. Right? So if you bet the future is going to be bad, you're not going to invest in things like stocks
Starting point is 00:06:00 and you're going to do very poorly. But if you accept not optimism, but reality, that the future probably're going to do very poorly. But if you accept not optimism but reality that the future probably is going to be better than today, just like every 50 year period tends to be, if we look 10 years down the road, 20 years, 30 years, is it going to be better? Most certainly it probably will be, right? And if you believe that, then it becomes easier to be a good investor and not get shaken up by all the noise that's out there. So it's so clear that things are drastically improving. And I want to touch on one point that you made just a little earlier in terms of the news.
Starting point is 00:06:31 Let's talk about the media and the news for a second in terms of shaping our perspectives. In the book, you mentioned that like really media is a for-profit industry, right? They're there to make money, not necessarily to inform. So tell us more about that and why that's a problem in terms of how it shapes our mind and behaviors for investing. Well, we think about how the media makes money. So the media wakes up every day and they have a fiduciary obligation to make money for their shareholders. So if you're a publicly traded company, you have a legal obligation to your shareholders. Those are the people that own
Starting point is 00:07:05 the stock in the company. Whether we look at NBC, ABC, CBS, MSNBC, Fox, CNN, all of these places are part of publicly traded companies, which means they wake up every day going, how do we maximize our return to shareholders? How do these places make money? They sell advertising. They don't make money from news. They sell advertising. How do you get more money from advertising? Well, you have to have more viewers. A show with 10,000 viewers is going to be able to charge an advertiser more
Starting point is 00:07:34 than a show with 1,000 viewers. Coca-Cola will play more money to hit more people, more frequently, right? So now, how are they going to get more viewers? Well, they have to have content that brings people back. Well, we know people are attracted to negative news, more than positive news. It's just a fact.
Starting point is 00:07:51 And negative news is more effective. It's why for every positive ad campaign you'll see by either party and politics, seven will be negative. People respond to the negativity more than, fortunately, it works. They don't spend the money on negative ads just to be mean, they're doing it because it works. So the same thing with the news.
Starting point is 00:08:08 So the weather channels ratings are higher when the weather's terrible. And if it's a question, the weather channel is not going to put people at ease, right? The weather channel is going to keep this narrative going as long as possible because it means more eyeballs on the screen, which makes the ratings better, which gets more advertisers,
Starting point is 00:08:24 which makes more money for the shareholders, and they've fulfilled their fiduciary obligation. So if you can focus on that when it comes to investing, you know that when you're watching financial media, or reading financial media, there's a tremendous incentive for them to make everything into a narrative, into a story, into a new cycle, into a crisis,
Starting point is 00:08:44 that keeps you coming back for more, just kind of like a soap opera. everything into a narrative, into a story, into a new cycle, into a crisis, they keep she coming back for more, just kind of like a soap opera. And there is a tremendous, tremendous disincentive that can't be overstated to call anybody down. And so I think if investors understand that, they're less likely to make investment mistakes. And the side benefit is if all of us understand that, we're less likely to make, just get all worked up about everything, all of the time. You know? Yeah.
Starting point is 00:09:06 So then tell us, you say that it's now is better than ever to be an investor, at least a globally diversified investor. So tell us about that, like, why is now, I know you just kind of set the stage, but really drill it home, like, why is now the best time to start investing? Well, if you think about what drives the market, the market likes to see technology and
Starting point is 00:09:27 innovation. So they want to see our things, you know, getting better that make things easier. We know that as there are advancements, there's this myth that it kills jobs and it doesn't kill jobs at all. And the 1800s, one and two of us were farmers. You know, today it's less than one and 20, but we have more farm output and the job unemployment stayed the same. We then, if we go back to 1950, one in four of us was in manufacturing.
Starting point is 00:09:51 Today it's less than one in 20, yet we produce more goods through manufacturing because of technology and unemployment has stayed the same. The quality of life of everybody gets better with these advancements, but those things also drive markets. We need innovation to drive markets. So one, you have to ask yourself, am I living at a time in history where there are advancements with technology and innovation? Any rational person has to say yes to that.
Starting point is 00:10:14 The second thing we need is we need people to buy this stuff. So we need the demographics to come into play. Well we know over the next 10 years, we have 1.2 billion people emerging from poverty all over the world. Well, what do those people do when they emerge from poverty? Well, they might buy Nike shoes, they might go to McDonald's, they might go to Walmart. These are all publicly traded companies. It gets reflected in the markets.
Starting point is 00:10:35 So if you look objectively at demographics and innovation and technology, we have to say not only is it a good time moving forward, but literally the maybe the best time ever to be alive with those factors mattering to the outcome. Yeah, I think that's a really good point. One thing that I want to talk about next is the SMP 500. So last time we talked, we talked about how the SMP 500 was a great thing to invest your money in. And that typically, you know, year over year, it's an average of like 8 to 10% return on your money
Starting point is 00:11:11 when you invest in the S&P 500. In this book, you guys mentioned something about the loss decade. So that's between 2000 and 2009, a full 10 years, the S&P 500 produced 0% returns. This is much different than what I had thought. I thought the S&P 500 was like, safe, no matter what, you put your money in there and you're good, right? And I think a lot of people think that and we've been kind of like taught that
Starting point is 00:11:35 and it's been like drilled down our throats the past couple of years in terms of, you know, young people investing their money, you've got to do the S&P 500 blah, blah, blah. So tell us why, you know, this isn't exactly true. And like why we need to diversify in order to mitigate any risks with putting our money in the S&P 500? Well, nothing goes straight up and the S&P 500 definitely does not go straight up.
Starting point is 00:11:57 So if you invest in the market, the S&P 500 today, the odds you'll have a positive return year from now are three out of four, 75%. That's pretty good. No one wants to bet their life savings on 75%. But if you leave it in the market for three years, five years, your odds have moved to 93%, 95%, 10 years, 98% plus. So it's really you've got to invest it and spend the time in there. And you've got to know that corrections are going to happen about every year. There's a correction, a correction is a drop of about 14% or more. Some years like 2020, there's a bear market, which is a drop of 20% or more. The average bear market is 34%.
Starting point is 00:12:31 Believe it or not, with the coronavirus crisis, the market dropped exactly 34%. It felt much worse because it was the fastest drop in history to that level. And there was a lot of uncertainty and it involved health, which is obviously the only thing to many people scarier than losing their money. But in terms of depth, that average bear market. But like you just pointed out, there are very long periods of time where the market does not perform.
Starting point is 00:12:56 So from 2000 to 2010, that same S&B of 100 earned zero, something that normally would average six to 11% a year, average zero per year, over 10 years, but over the same time period, international stocks were way up, small stocks in the U.S. were way up, small stocks overseas were way up, emerging markets, real estate and bonds were way up. So that's the importance of having your eggs spread out in several different baskets instead of all and just one index. Let's hold that thought and take a quick break with our sponsors. all and just one index. Let's hold that thought and take a quick break with our sponsors.
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Starting point is 00:16:08 feeding him nom nom. And the best part, they offer a money back guarantee. If your dog's tail isn't wagging within 30 days, they'll refund your first order. No fillers, no nonsense, just nom nom. Go right now for 50% off your no risk two-week trial at trinom.com.shap. That's trinom.nom.com.shap for 50% off trinom.com.shap. In the book you have a story of I think it's Tony's story about his friend Jason. Do you know that story and can you share that with us so that our listeners can really understand the point of diversification and its importance?
Starting point is 00:16:49 Well, I think Jason had had, I'm familiar with this person, he had had this very big run with real estate. And he really just thought he couldn't lose because history told him he can't lose. And it kept going and going and going. And he just was one of those people that really wanted to have an entourage around him all the time and have a lot of things, had a lot of a very public way of displaying his wealth.
Starting point is 00:17:11 Ultimately, he never diversified. And the story ended very tragically for him when the housing market and condo market blew up in the 2008-2009 crisis. And how do you just take in a little piece and diversify it? Things would be a lot different. in the 2008-2009 crisis. Now, how do you just take in a little piece and diversify it? Things would be a lot different. I mean, the more modern-day story of that is someone has a bunch of money in a tech stock. The tech stock takes off.
Starting point is 00:17:32 If they hold it, will it keep going? Maybe for a while, but eventually every company does itself in and you never know when that's going to be. And so, we always encourage people to just take something and diversify it. So you're never at the mercy of having all your eggs in one basket. Yeah, I think that makes sense.
Starting point is 00:17:49 So the S&P 500 is really like US companies. So to mitigate that, we would choose international companies to invest in or real estate, like you just mentioned, or other avenues, bonds, whatever it is, something that diversifies your portfolio so that if something does tank or doesn't improve in terms of your return, you have other options to make money. So that makes sense. Let's talk about compound interest and why that's so powerful. You have a great story in the book about Kodak that illustrates the power of
Starting point is 00:18:19 compounding. Would you share that story with us and how you know they almost created the first digital camera and what went wrong there? compounding. Would you share that story with us and how, you know, they almost created the first digital camera and what went wrong there? So, the idea of compounding is that things are going to double and when things double, they happen very quickly. So you think about codec doubling the quality of an image or if you most of us can identify with an iPhone, right? Like the speed with which the camera doubles or our internet speed would double or what we could hold on a laptop doubles and a doubles and doubles and doubles and it gets to a point where it's absolutely stunning what it can do and the same thing applies to money. You know, if you have $10,000 in your 20 and you just earn 7% or when you're 30 it it's 40,000 and when you're 50, it's 80,000 and when you're 60, it's 160,000.
Starting point is 00:19:06 So that 10,000 has become 160,000. It's amazing what that power of compounding does because you're adding to a bigger number every time. The concept drives a lot of technology, it drives the speed with which we get technology, but it also has a lot to do with money. And so your listeners, I know your audience, is very young in general. And they should really be thinking about setting aside something no matter how small as soon as they can to get the advantage of compounding on their side.
Starting point is 00:19:35 Yeah, do you have any examples in terms of your clients who have done this really well and have used compounding to their advantage? You know, the reality is a lot of people that come to creative planning, they start at older, you start thinking about retirement, you know, when they're in their advantage? You know, the reality is a lot of people that come to creative planning, they start out older, you start thinking about retirement, you know, when they're in their 40s or later, and then they come to us.
Starting point is 00:19:50 And when we're fortunate enough, you know, to get those 20% of clients or so that are starting in their 20s or 30s, it's incredible. I mean, like all of their projections always work out because if you're saving for education or retirement and things like that at such a young age, you have the biggest advantage that exists when it comes to money, which
Starting point is 00:20:08 is time. The biggest advantage is time. If you don't have time, you've got to find a way to come up with more money or change your objectives or push off your retirement or something else to make it work. And so if you've got somebody in their 20s or 30s that's willing to start, they should just open an account and start saving as quickly as they can. Yeah. Okay, so let's talk about outcomes. You mentioned this earlier. The importance of knowing exactly what you want. So tell us, why is it so important to know exactly what we want before we actually start investing and start putting our money in stocks and things like that? A lot of us just think, well, when we want to make a lot of money,
Starting point is 00:20:45 that's what a lot of us think we want. And so we then go to somebody or we do it on our own. And so I'm going to buy things that make a lot of money. But really, we want to make a lot of money, why, you know, to do what? Is it to have 120,000 a year when year 63? Is it to have the money to pay for someone's college, whether it's public school or private school for four years.
Starting point is 00:21:08 Are we going to cover room and board or not? Is it because we want to give 10% of our money every year to charity or something different? If we have those pieces in place, which should come first, if we know what the goal is first, it becomes very easy to reverse engineer our way to how do we how do we put the pieces in place to make those things happen and sometimes those are aggressive investments. Sometimes they're not sometimes to increase the chance of hitting a goal you get more conservative. So let's say you have somebody that's super lucky and they've got a million dollars. And they need 50,000 a year for the rest of their life and they're retiring today. Well, if they're super aggressive, they could actually screw up something
Starting point is 00:21:47 that would work out just fine if they were moderately invested. So we really have to know what the objective is because the objective is not always to create the biggest pile of money next year possible. It's usually to produce something you personally want and then you back into the investments that make sense to get there.
Starting point is 00:22:04 Yeah, let's clear up some definitions because I think people get these confused. What's the difference between financial independence and retirement? Like, why are they actually different? Well, I think they're very different. So retirement is you're done working, right? Financial independence is you get up in the morning and whatever you're doing, it's because you want to do it. So if you go to work, it's because you feel fulfilled
Starting point is 00:22:27 going to work. If you are doing two jobs, it's because you have to. If you're writing a book, it's because you have to. Financial independence means you can walk out the door of your job, whatever you want, and go just do it you know golf for swim or vacation or whatever it is you want to do every day. So financial independence is a liberating feeling because it's hard to be anxious about anything
Starting point is 00:22:48 when you know you're choosing to do it. No one's making you do it. I think that's helpful. It's helpful when you think of your outcomes because it's like, are you really planning for your financial independence or are you planning for your retirement? They're two different things. Okay, cool. So in your book, you talk about the need
Starting point is 00:23:07 to have a number of plans in place before we ever start investing. You talk about things like a network statement, retirement projections, education projections, insurance projections, risk management, estate planning. So so many different things that you cover. I don't think we're gonna have time to cover all of them on the show.
Starting point is 00:23:24 But what are some of the plans that we should really focus on before we ever start investing our money? Well, I think you at least have two or three things clarified. So, I mean, one, what do you have today? What are your assets and what are your liabilities? That's all that network statement is. Oh, I own a condo, I have an IRA,
Starting point is 00:23:40 I have a 401K, I have an investment account, I have a car, maybe that's the network statement. And then the liabilities side of the network statement might be I have some student loans and I have a 401k, I have an investment account, I have a car. Maybe that's the net worth statement. And then the liability side of the net worth statement might be, I have some student loans and I have a mortgage and I owe some money on my car. And so the assets minus the liabilities gives us your net worth. Some of those assets bring money to you and some take money away from you. So we have to distinguish between those two. So a house might be an asset on the piece of paper, but really we pay to have the house every month,
Starting point is 00:24:06 even if it's paid off, we've got taxes, maintenance, insurance, we're paying to have that asset. Versus if we have an investment account or a rental property, that's paying us, usually, every month, something. So we need to start with that, and then we just have to do some simple goals. When do you want to be financially independent?
Starting point is 00:24:22 Do you want to pay for your kids' college? Are you trying to get a debt free? Let's get two or three goals in place, and then let's say, okay, all these assets and liabilities on our network statement, how should we make those assets work for us to make those goals happen, and how do we get the liabilities contained so they don't get in the way of our goals? You rig it down so simply,
Starting point is 00:24:43 but it seems so complicated at the same time. So in terms of somebody helping us make these decisions, I know the importance of an independent financial advisor is very important. Could you tell us the difference between what a broker and an independent financial advisor is? So a broker, you know, about 90% of advisors are brokers and brokers basically don't have a fiduciary obligation to act in their client's best interest all the time. So that would allow them to use their own product when their own product might be a little more expensive or sell
Starting point is 00:25:16 an investment with a commission when there's a way to buy that investment commission free. About 90% of advisors fall in that bucket and then about 10% are independent. Independent advisors cannot make a commission on a mutual fund, for example. They wouldn't be able to sell a variable annuity, for example. And I'm not saying those things are always bad. I'm just saying, well, I guess, commissional mutual fund is always bad, but most of the time they are. And so I think that if you have that independent advisor, you at least have somebody who's
Starting point is 00:25:45 legally obligated to pick the best investments they can for you. And that should, it's sad that that has to be the starting point, but that should be at least a starting point for choosing someone to work with. We'll be right back after a quick break from our sponsors. Hear that sound, young and profitors? You should know that sound by now. But in case you don't, that's the sound of another sale on Shopify.
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Starting point is 00:27:01 I was going to trigger abandoned cart emails and all these things that Shopify does for me was just a click of a button even setting up my chat bot was just a click of a button. It was so easy to do. Like I said, just took a couple of days. And so it just allowed me to focus on my actual product and making sure my LinkedIn masterclass was the best it could be. And I was able to focus on my marketing. So Shopify really, really helped me make sure that my masterclass was going to be a success right off the bat. It enabled focus and focus is everything when it comes to entrepreneurship. With Shopify single dashboard, I can manage my orders and my payments from anywhere in the world.
Starting point is 00:27:39 And like I said, it's one of my favorite things to do every day is check my Shopify dashboard. It is a rush of dopamine to see all those blinking lights around the world showing me where everybody is logging on on the site. I love it. I highly recommend it. Shopify is a platform that I use every single day and it can take your business to the next level. Sign up for a $1 per month trial period at Shopify.com slash profiting.
Starting point is 00:28:04 Again, go to Shopify.com Sush Profiting all lowercase to take your business to the next level today. Again, that Shopify.com Sush Profiting Shopify.com Sush Profiting all lowercase. This is possibility powered by Shopify. Yeah, bam, if you're ready to take your business to new heights, break through to the six or seven figure mark or learn from the world's most successful people, look no further because the Kelly Roach Show has got you covered. Kelly Roach is a best-selling author, a top-ranked podcast host, and an extremely talented marketer. She's the owner of Not One, but 6th thriving
Starting point is 00:28:38 companies, and now she's ready to share her knowledge and experience with you on the Kelly Roach Show. Kelly is an inspirational entrepreneur, and I highly respect her. She's been a guest on YAPP. She was a former social client. She's a podcast client. And I remember when she came on young and profiting and she talked about her conviction marketing framework.
Starting point is 00:28:57 It was like mind blowing to me. I remember immediately implementing what she taught me in the interview in my company and the marketing efforts that we were doing. And as a marketer, I really, really respect all Kelly has done, all Kelly has built. In the corporate world, Kelly secured seven promotions in just eight years, but she didn't just stop there. She was working in I to five. And at the same time, she built her eight figure company as a side hustle and eventually took it and made it her full-time hustle. And her strategic business goals led her to win the prestigious Inc. 500 figure company as a side hustle and eventually took it and made her full time hustle and
Starting point is 00:29:25 her strategic business goals led her to win the prestigious Inc. 500 award for the fastest growing business in the United States. She's built an empire she's earned a life changing wealth. And on top of all that she maintains a happy marriage and healthy home life. On the Kelly Road show you'll learn that it's possible to have it all. Tune into the Kelly Road show as she unveils her secrets for growing your business. It doesn't matter if you're just starting out in your career or if you're already seasoned entrepreneur.
Starting point is 00:29:51 In each episode, Kelly shares the truth about what it takes to create rapid, exponential growth. Unlock your potential, unleash your success, and start living your dream life today. Tune into the Kelly Roadshow available on Apple Podcasts, Spotify, or wherever you listen to podcasts. Hey, Yap fam! As you may know, I've been a full-time entrepreneur for three years now. Yet media blew up so fast, it was really hard to keep everything under control, but things
Starting point is 00:30:16 have settled a bit, and I'm really focused on revamping and improving our company culture. I have 16 employees, so it's a lot of people to try to rally and motivate, and I recently had bestselling author Kim Scott on the show. And after previewing her content in our conversation, I just knew I had to take her class on master class, tackle the hard conversations with radical candor to really absorb all she has to offer. And now I'm using her radical candor method every day with my team to give in solicit feedback, to cultivate a more inclusive culture, and to empower them with my honesty. And I can see my team feeling more motivated and energized already. They are
Starting point is 00:30:55 really receptive to this framework, and I'm so happy because I really needed this class. With masterclass, you can learn from the best to become your best anytime, anywhere, and at your own pace. And we all know that profiting in life doesn't just mean thriving in business. With masterclass, you can brush up on your art skills or your cooking skills or even your modeling skills. With over 180 classes from a range of world class instructors, that thing you've always wanted to do better is just a few clicks away. On Masterclass you'll find courses from many appaulsar guests like Chris Voss and Daniel Pink. I've been taking their sales and negotiation classes and I've been feeling like a real
Starting point is 00:31:34 shark lately. I've totally leveled up my sales skills. How much would it cost you to take a one-on-one class from the world's best? A lot. But with Masterclass annual memberships, it just cost you $10 a month. I have to say the most surprising thing about Masterclass since I started this incredible journey on the platform is the value. For the quality of classes, instructors, the platform itself is beautiful,
Starting point is 00:32:01 the videos are super high quality, you can't beat it. Gain new skills and as little as 10 minutes on your phone, your computer, tablet, smart TV, and my personal favorite way to learn is their audio mode to listen on the go. That way I can multitask while I learn. Get unlimited access to every class and right now as the app listener, you can get 15% off when you go to masterclass.com slash profiting. That's masterclass.com slash profiting for 15% off when you go to masterclass.com-profiting. That's masterclass.com-profiting for 15% off an annual membership. Masterclass.com-profiting.
Starting point is 00:32:33 For people around my age or younger, like when should we actually start thinking about having an independent financial advisor? Because from my perspective, it seems safer to do it by myself for now, right? So is that the right way to think? Or is there like a certain benchmark we should hit before we actually go seek out an independent financial advisor?
Starting point is 00:32:51 Well, I think if you can get a great advisor, you're almost always going to be better off with that advisor. I think there's a reason that the higher-net-worth people go, the more likely they are to work with an advisor because the higher-net-worth tend to be to know the difference an advisor can make. But the problem is, most advisors will put you in a worse spot. So think if you're just starting out, it really is pretty simple. Open an account, max out your retirement plans at work if you can, whether it's with a 401k or open a Roth IRA and put as much money as you can into those things.
Starting point is 00:33:19 And if you have debts that are high interest rate, like if you're paying more than 6% whether it's credit cards or somehow you have a mortgage or student loans or car loans at those rates, pay those down before you invest because you've got a guaranteed 6 to 10 to 20% on those things. If those rates are high, it doesn't make sense to go invest if you got credit card debt at 15% because you're never going to be probably not going to invest you're in 15% year in and you're out. You may as well take the guarantee of paying down the card.
Starting point is 00:33:46 So getting the liabilities under control and maxing out a 401k and Roth IRA and investing in indexes is probably what most people that are just starting out need to do. They get over $50,000, $100,000. They really should consider at least looking for an independent advisor. I think that makes sense. So you just mentioned a Roth IRA and reminded me of something in your book. What tips do you have or somebody who actually works at a big corporation in terms of how they should invest their money and what advantages they should take?
Starting point is 00:34:13 Well, some corporations, not all, but if any of your listeners are fortunate enough to work for a corporation that has a match, they should definitely take advantage of the match. So what I mean by that is if you have a foreign-1K planet work It means you're allowed to put money away without paying taxes on that upfront. So let's say you're you have a listener. They're making 80,000 a year They pay taxes on 80,000 But let's say they take 10,000 and put it in the 4-1K They won't pay taxes on 80,000 because that 10,000 goes into the 4-1K before that So only pay taxes on 70,000. So that's big advantage number one.
Starting point is 00:34:45 I'm putting money to 401k is, it's not going to be tax today. It's not taxed until you withdraw it decades later. The second advantage is the money grows tax-free. And the third advantage is we get compounding on our side by doing it earlier. But some corporations make it even better than that and say, look, if you put some money in the 401k, we'll match it. So you might say, look, the first put some money in the 401k, we'll match it.
Starting point is 00:35:05 So you might, they might say, look, the first 8,000 you put in there will give you $8,000. Well, that's 100% return on your money. So all of your listeners should basically go to their employer and say, is there a match? If there is a match, they should at a minimum put that much in their 401k plan immediately. No matter what's going on with the rest of their net worth
Starting point is 00:35:24 statement, they should be doing that. So even if like, because 401K for my understanding, they're actually like investing it in other stocks and things like that, right? So like, no matter what they choose to invest that money in, you're saying no matter what, do it and get the match. That's right. If there's a match, it doesn't just definitely do it. And then from there, within the 401K,
Starting point is 00:35:46 you get to pick as a Thesson P500. If the Thets of the plan or as an international stocks or as a bonds or real estate, the plan, if it's a good one, we'll have a multitude of options. But definitely don't miss out on that match. Cool. So the next topic I want to talk about is insurance. I think that millennials, we don't really talk about insurance.
Starting point is 00:36:05 People tend to think about insurance when they're older, life insurance, things like that. What do we need to keep in mind when it comes to insurance in your perspective? So insurance, if you don't have insurance, the plan can really, really blow up. I mean, you can be on track for everything. And if you die and you have a young family, the young kids relying on you, what's going to happen to them? Yeah, maybe you're on track to be retired when you're 60, but if you get hit by a bus when you, the young kids relying on you, what's going to happen to them? Yeah, maybe you're on track to be retired when you're 60, but if you get hit by a bus when you're 28,
Starting point is 00:36:29 you've got two little kids, how are they gonna go to school? How's that house gonna get paid off? How your spouse gonna continue to live? Or they have to pay for childcare at home, quit the job, what's gonna happen? So you want to protect against that problem with a term insurance policy. A term insurance just means you're buying insurance for a period of time or a term of time.
Starting point is 00:36:48 It's not permanent. It doesn't stay with you your whole life, but if you're 30 and we know that your kids will be out of the house and your house will be paid for by the time you're 50 and you'll have savings to take care of your spouse when you're 50. Well, we're not worried about 50 and later. Everything would be okay if you're around then. We just need insurance to get us from age 30 to 50. So we'd buy a 20 year term insurance policy. Costs very, very little, usually hundreds of dollars and solves a big, big problem. And you want to look at that through all parts of your life,
Starting point is 00:37:16 whether it's about ensuring against the disability or your home burning down or a car accident or whatever. We don't want the family to lose everything, all of their wealth because you didn't get some low cost coverage to protect you against a really adverse situation. I think that makes sense. So this really drives the point home in terms of having to look at your financial plan like very holistically instead of in silos. Tell us more about that. Like what what else do we need to consider when financial planning
Starting point is 00:37:45 and why is it so important to look at the whole picture and not just little silos? Well, if you think about it, what people really want is they want to be secure and accomplish their goals. But to do that is not just one thing. It's not just saving money. It's not just a forward case, not just insurance.
Starting point is 00:38:00 It's all the aspects of growing wealth. What am I trying to do? How do I get there? It's all the aspects of protecting your. What am I trying to do? How do I get there? It's all the aspects of protecting your wealth. How do I not lose my wealth because of a problem that happened along the way? Someone slipped and fell on the ice on my sidewalk. How do I not lose all my wealth over that incident? And then it's how to transfer the wealth.
Starting point is 00:38:18 If something happens to you early, whether it's an incapacity or death, how does that move in a low cost, private way to other people? And so all of those things are part of the same plan. And we have to be thinking about all of them. It's not as complicated as it sounds. I break it down step by step in the path in the book, but you really have to look at all of them because if one thing goes wrong, it's enough to derail the plan. Totally.
Starting point is 00:38:41 Cool. So I think this was a great discussion. In terms of the book, is there anything else that you want to drive home to my listeners or anything that you think we should touch on? You know, I've written an other book, the five mistakes every investor makes. I wrote another book with Tony, Unshakable. This one is really the first time I've written about step-by-step, you know, how to do all of these things. things. I try to make it very, very clear. Here are the components of building wealth, here are the components of protecting wealth, here are the components of transferring wealth, and here are the things you need and why
Starting point is 00:39:12 you need them to get them done. Hopefully, I've laid that out really clearly. I did my best to do that. Your listeners can pick up the path on Amazon or any bookstore and they can reach out to Creative Planning by going to our website, CreativePlanning.com or they can follow me on LinkedIn, Twitter, or Facebook as well. Awesome. Yeah, I highly recommend it.
Starting point is 00:39:34 I read it end-to-end. I think it gives great strategies. A lot of this stuff, we also covered back in episode number 72 in terms of how the markets work, what's the difference between a bear market, a bull market? So I would definitely recommend to go back and check that episode out. The last question I ask all my guests is what is your secret to profiting in life? So I view profiting in life as more just trying to enjoy life and I think the secret is priorities, just knowing what really matters.
Starting point is 00:40:05 I feel like I know what matters to me. And I focus my time and energy and the things that I'm thinking about in my mind on those things as much as I possibly can. And it has resulted in me, you know, enjoying life a lot more than before I really thought about it with that kind of clarity and just kind of got up and went about my day. And so I think at least for me just really knowing what my priorities are, what I'm focused on has made a big difference. I think that's that's sound advice and it goes back to what you were saying before really knowing your outcomes so that you can have the right plan so that you can effectively achieve those goals. I think that's great. Thank you so much Peter. It's
Starting point is 00:40:44 always such a pleasure to have you on Young and Profiting Podcast. We're so grateful to have had this conversation with you and we'll put the link for your book in our show notes. Fantastic, thank you. Oh boy, Young & Profitors, this conversation was money for anyone and everyone looking to secure and protect their financial future. Like Peter said, you can't predict what's going to happen in your life. So setting yourself up to have some financial protection if and when something happens, it's super important. Time is actually the most important factor when it comes to investing. You want to have as much time as possible to let those investments grow.
Starting point is 00:41:21 So even if you can only invest a small amount of money, it's important to start right now. So you can take advantage of compounding where your investment grows every single year and over time, this is going to add up to so much mula. So you don't want to wait. And also for those of you who work at generous companies that have financial plans like 401ks and matching, take advantage of that. You're working in corporate, so you better milk it for what it's worth. And remember that 401Ks are not taxed until they're withdrawn. And that money also grows tax-free. And as you get older and you start making money,
Starting point is 00:41:56 you realize that tax-free is a really big deal. So the earlier you do this, you get more compounding on your side. And this can be a huge opportunity for wealth creation, so don't miss out on it. And most importantly, Peter says to really consider what you want out of your finances. Having specific financial goals, like knowing the age you want to retire,
Starting point is 00:42:16 or if you want to pursue higher education without having to take out a loan, instead of having broad goals, like I want to be rich. I want to be rich is not going to get you anywhere because it's too vague. You won't be able to make clear decisions, you won't make smart investment choices, and you also won't know how much risk
Starting point is 00:42:35 you're willing to take. So think ahead, you've got a plan for your financial future and remember, you can always get an independent financial advisor if you want some help with us. Alright, so if you learned something new from this episode, drop us a review, give us a five star rating. That is the number one way to thank us at YAP and let us know that you think we're doing
Starting point is 00:42:55 a great job. You guys can also find me on social media. I'm on Instagram at YAP with Hala or you can find me on LinkedIn. Just search for my name. It's Halataha. If you enjoy our content, make sure you do reach out. Drop a serve you, reach out to me on social. Those are the best ways. You can also text me at 28046.
Starting point is 00:43:13 You can text me anytime, any question you have, just as they low. Let me know what you thought about the episode. All right, well, thank you so much to my amazing app team. You guys are amazing. This is your host, Halataha, signing off. Are you looking for ways to be happier, healthier, more productive, and more creative? I'm Gretchen Rubin, the number one best-selling author of the Happiness Project.
Starting point is 00:43:33 And every week, we share ideas and practical solutions on the Happier with Gretchen Rubin podcast. My co-host and Happiness Guinea Pig is my sister Elizabeth Kraft. That's me, Elizabeth Kraft, a TV writer and producer in Hollywood. Join us as we explore fresh insights from cutting-edge science, ancient wisdom, pop culture, and our own experiences about cultivating happiness and good habits. Every week we offer a try this at home tip you can use to boost your happiness
Starting point is 00:44:00 without spending a lot of time energy or money, suggestions such as follow the one-minute rule, choose a one-word theme for the year or design your summer. We also feature segments like know yourself better where we discuss questions like are you an over buyer or an under buyer, morning person or night person, abundance lever or simplicity lever, and every episode includes a happiness hack, a quick easy shortcut to more happiness. Listen and follow the podcast, Happier with Gretchen Rubin. Whether you're doing a dance to your favorite artist in the office parking lot, or being guided into Warrior I in the break room before your shift,
Starting point is 00:44:36 whether you're running on your Peloton tread at your mom's house while she watches the baby, or counting your breaths on the subway. We are inhaling and long exhale. Peloton is for all of us. Wherever we are, whenever we need it, download the free Peloton app today. Peloton app available through free tier or pay subscription starting at 12.99 per month.

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