Young and Profiting with Hala Taha - YAPClassic: Vernā Myers on Overcoming Bias and Promoting Equity | Human Behavior
Episode Date: March 15, 2024When Vernā Myers started her law degree at Harvard Law School, there were more people of color than she had ever gone to school with. So, it was disheartening when she became the first and only Black... person at the corporate law firm that hired her. Dissatisfied with the status quo, she joined forces with others who wanted to increase representation for people of color. Since the '80s, she has been promoting diversity and inclusion, becoming a cultural thought leader and catalyst. In this episode of YAPClassic, she breaks down the importance of diversity and inclusion for both businesses and individuals. She also shares her wisdom about overcoming the intrinsic, unconscious biases present in all of us. Vernā Myers is the VP of Inclusion Strategy at Netflix. She is the founder of The Vernā Myers Company, which helps organizations embrace and advance a culture of inclusion. She is the bestselling author of Moving Diversity Forward and What if I Say the Wrong Thing? In this episode, Hala and Vernā will discuss: - Her career transition from law to inclusion and diversity - Her definition of diversity and inclusion - Systemic barriers to success - The counter to imposter syndrome - Systemic bias as the root cause of unconscious bias - How to improve our unconscious bias - The true meaning of equity - Her one-up and one-down framework for understanding social hierarchy - The difference between sympathy and empathy - How to support marginalized groups with empathy - How to raise empathetic children - Taking action with micro-affirmations - Counteracting microaggression with humility - The impact of diversity and inclusion on a business’s bottom line - And other topics… Vernā Myers is a Harvard-trained lawyer who transitioned from a decade-long legal career to become a cultural thought leader in diversity and inclusion. As the founder of The Vernā Myers Company, she is known for her impactful consulting work and bestselling books like Moving Diversity Forward and What if I Say the Wrong Thing? In 2018, she became the VP of Inclusion Strategy at Netflix. Vernā has been featured on CNN and referenced in publications such as The Atlantic, Bloomberg BNA, Business Insider, Forbes, Fortune, Harvard Business Review, Refinery29, and TED NPR Radio. LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Resources Mentioned: Vernā’s Website: https://www.vernamyers.com/ Vernā’s LinkedIn: https://www.linkedin.com/in/vernamyers/ Vernā’s Twitter: https://twitter.com/VernaMyers Vernā’s Book, What if I Say the Wrong Thing?: 25 Habits for Culturally Effective People: https://www.amazon.com/What-Say-Wrong-Thing-Culturally/dp/ Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Justworks - Start your free month now at justworks.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Go to education.economist.com/PROFITING and enter my promo code PROFITING at registration to get 15% off any course from Economist Education. This offer ends on March 31st – don’t wait! Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year! Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today. More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/
Transcript
Discussion (0)
Young and profitors, welcome to the show.
As you probably know, it's Women's History Months.
So today, we wanted to replay an episode that focuses on diversity and representation.
Our guest is Verna Myers.
She formerly served as the VP of Inclusion Strategy at Netflix.
She's also the author of two best-selling books and has a viral TED Talk on the topic of diversity and bias.
In this Yap classic, Verna will teach us all about diversity, equity, and inclusion.
learn the difference between those terms. We talk about how to improve your unconscious bias,
how to platform marginalized groups, how to overcome imposter syndrome, and we'll also learn
the positive financial impacts of a diverse workplace, which is super important to know for all
of us entrepreneurs. So I'm really excited to play this episode. It's chock full of actionable
tips. It is totally relevant. So let's dive right in. Here's my interview with the brilliant
Vernon Myers. You know, we do a lot of research here at Young and Profiting Podcast, so I found out that
previous to this role at Netflix and before you had a consultant agency on D&I, you were a lawyer and you
graduated from Harvard Law and you practiced law for over 10 years. So talk to us about how you made
that shift from law into diversity and inclusion and what first sparked that passion.
I arrived at Harvard Law School where there were more people of color than I'd ever go.
gone to school with, right? Because prior to that, I was at Barnard College, Columbia University.
So it was really, really positive. But then I got a job in a corporate law firm, and I was the
first and only black person they'd ever had. And they had no one who was like Latin, Latin
X, Asian, you name it. I was kind of like breaking the color line, which kind of blew my mind.
Because even though I'm old, it was still the 80s. And I'm like, what? So what happened?
happened is I started to recognize that there was just this posity of black lawyers, especially
in the Boston area. Because, you know, Boston had still that reputation of being in hospitable
to people of color, in particular, black folks. You know, they had the bustling thing. It was all bad.
And so I started really with just a project with a bunch of other black lawyers,
I'm trying to think about what it is that we could do to increase the representation.
And ultimately, after practicing for a while, we went and created an organization with a bunch of other people who were concerned about this issue, including many white leaders in those law firms.
And we started a group that was a consortium of all of these different law firms trying to work on the issue of representation when it came to race.
And then it started to expand from black to Asian, to Hispanic, indigenous.
you know, Latin X, however back there we were calling it Hispanic, whatever, we move back and forth
on these words. So that's how it all started. And I became the executive director of that organization.
Then I went to the Attorney General's office and really spearheaded an initiative there.
Then I decided to go out on my own. That's so cool. And so I often talk about something called
skill stacking where from all your different experiences, you take these skills and then, you know,
one day you can put them all together and then offer something unique to the world, which is
what it sounds like you did. So talk to us about your skills as a lawyer and how that relates
to what you do now and how you use those skills today. Yeah. You know, it's so interesting because I was
talking to one of my colleagues from Harvard Law School yesterday. And I was talking about sort of what
the good and the bad of a legal training. So the nice thing about legal training is,
that you're constantly looking for, you've got a critical mindset, right?
Which is not to say negative, but it means that you're asking questions.
You're looking for what isn't there.
You're also trying to figure out what are all the arguments, what are all the perspectives?
And that's like really good training for how to examine issues, how to problem solve, etc.
The downside for me was that so much of it is adversarial and so much of it is critical
that, and so much of it is in the head and it's rational,
and it doesn't allow for some of the other skills that are about empathy, listening,
you know, inviting, difference, you know, all of those things are sort of like not what you do in law school.
And one of the upsets I had in law school as well as practicing law was,
where is the compassion?
Where is the ability to see yourself and someone else?
rather than see yourself as against someone else, right?
And certainly the work of inclusion requires you to develop many skills
that are not just about your intellect and not just about your head.
And so ultimately, I could take all the sort of critical thinking
that I had been schooled in,
and I could also add what comes actually much more naturally to me,
which is collaboration and listening and building things together.
and looking for commonalities, that kind of thing.
I love that.
I think that's great that you were able to kind of take some of your experiences from law
and then add on to them those soft skills that you were talking about.
So let's lay some foundational context for our listeners.
You have a unique definition of diversity and inclusion.
I've heard you say before that diversity is being asked to the party
and inclusion is being asked to dance.
So tell us about that.
Expand on that more in your definition.
of DNA? Yeah, I would go into these companies and they would be so happy to see me initially.
And then I would tell them what I discovered by talking to their employees. And then they would say
something like, so, yeah, so the black people, they're not having fun, really? The gay folks
are upset. The women, the women, really? We thought they were doing so well. You know, Barbara seems to be
enjoying it here, right?
And then I would say, yeah, but what they're saying is they're here.
But they're not in the lifeblood of the organization.
They're not on the sexy projects.
They're not at the highest levels.
They aren't feeling a sense of belonging.
And the response would always be ultimately, well, thank you so much, but we're not going to change anything.
Right?
Because I was dealing with very, very successful companies.
and there was a real fear that if they were to do something differently,
that they wouldn't be as successful.
Somehow they thought they were going to invite difference and stay the same, right?
So I thought to them, I kept saying to them,
look, you know, if you're serious about this,
you're going to have to do something different.
You're going to have to get folks off the wall.
It's like a bad middle school dance.
You remember those mixers where you would like just hope someone would invite you to dance?
You're just like lingering around.
bathroom with your girlfriends or whatever, or the punch bowl or whatever. But the leaders are in the
position, right, to really create true opportunity, not tokenism, not having one Barbara, who is
more like them than anyone else, right, not just looking for themselves and trying to duplicate and
replicate themselves, but really, really leaning into the power of difference and inviting that
difference onto the dance floor. So somehow we came up with that particular analogy and it resonates
across the world. And now that we're talking more about equity, I'm thinking about adding another
piece, which is equity is kind of leveling that playing field, right? Because ultimately, we want to
share that power. We want to, we want to all together say, what's the music going to be? You know,
where is it going to be, right? For folks who have disabilities, especially physical disability, can I even get
into the party, right? So there's still a lot of work to be done to get everybody on the floor
and to get the value and the power of that fabulous cocktail of difference.
See, it's so interesting how this space keeps expanding and expanding, because to your point,
now everyone's talking about equity, equity, help us understand this concept of equity even
further. You alluded to it, but I'd love for you to expand on that. Yeah, I mean, equity is like
finally we are going to tell the truth about the playing field. And it's not level. And I'm not the
one who says there's no meritocracy, but I am the one that says some folks are in the meritocracy for
sure, but a whole bunch of people don't even get to play in the meritocracy. So this is about an
acknowledgement of a lot of institutional and systemic barriers to success for people who are super
capable, but they just haven't had exposure or opportunity or they've run into bias or discrimination
or they don't even know a job exists. That is what blows my mind that, especially like now in
the entertainment industry, there's so many fabulous opportunities and jobs, but folks don't even know.
Or they haven't seen themselves behind a camera or they haven't seen themselves as a director or they haven't seen themselves as their story represented.
And so their understanding about what's possible is very limited because of seriously long-term exclusion.
And in many cases, purposeful exclusion, not just unconscious bias, which I talk a lot about, but consciously trying to maintain dominance and power.
or in a set of a group of people.
So what you're talking about now really just worked my recollection of imposter syndrome, right?
So a lot of people in this world, a lot of people who are often, you know, discriminated against,
we're the first ones to have imposter syndrome and think we're not even qualified to have
these jobs that you're talking about.
So tell us about imposter syndrome and how it actually relates to diversity.
You know what?
I was like new to this concept because I was, like, new to this concept because I was,
I kept saying to people, what are you out talking about?
They were like, you know how you feel like you're not supposed to be there.
And I was like, oh, yeah.
In fact, I just did a piece on this where I do remember, like, arriving at Harvard Law School
and thinking that it was just a matter of time when someone was going to be knocking on my door
and say, oh, sorry, that was actually a mistake.
You're not supposed to be here, right?
Because you're each time, and this is the truth, each time you go to another level in your life,
every time you're courageous enough to say, I'm going to try something. You are going to have to
reckon with the fact that you are in a place you've never been before, you with people who are good
and maybe even better, but you have actually done the work to get there. So one of the things that I
realized is, no, nobody made a mistake. You're here. You worked to get here. Now, do what you know,
how to do so that you can go to the next level. So that's one thing I really want people to recognize.
The second thing is it's a whole bunch of people suffering from this. White men suffer from this.
Depending on your personality, your background, your lived experience, it doesn't just visit folks
who have like traditionally excluded groups or whatever. However, however, there is a way that
racism and sexism and other forms of bias and institutionalized kind of systemic bias that suggests
that maybe we're not as good, right? So then we start internalizing that. We start internalizing that
and then we don't even need racism because we already put ourselves in a position of not being able
to be our best selves. We have our own limitations. So much of the work we have to do is to take the
limitations off of ourselves, right? And to not believe that we're not as good. I mean, the counter
to the imposterousin syndrome is to stand up in your fullness. And I think sometimes people don't
realize that. That is extremely powerful because a lot of the times, like you said, we think that
everything is just like against us and it's external when really sometimes part of the problem
is internal. But it's because of these external experiences and environments that we've been in in the
past and we just have to always kind of start with a clean slate, I think. Yeah, it's not that,
you know, it's not that we, it isn't out there. It's not that people haven't tried to box us in.
It's just that they don't have to try if we box ourselves in, right? So we got to just keep pushing it,
pushing it. There are ways that we cope, really important. So we don't, you know, have to deal with
a lot of nonsense and trauma and stuff. But then there are ways that we can keep pushing. We got to
keep testing. How much space is it, right? Because folks talk about like the dog that's chained up
in a yard for a while and then all you have to do is do that for a while. And then you can take the
chain off of the dog and they'll stay in the yard. Right. And it's just because they're accustomed
to that. And so I want to encourage people to take the limits off no matter who you want, no matter
what your identity is, no matter what your lived experiences, like really think possibilities because
that's the thing that motivates us to be our best selves.
At Yap, we have a super unique company culture.
We're all about obsessive excellence.
We even call ourselves scrappy hustlers.
And I'm really picky when it comes to my employees.
My team is growing every day.
We're 60 people all over the world.
And when it comes to hiring, I no longer feel overwhelmed by finding that perfect candidate,
even though I'm so picky because when it comes to hiring, Indeed is all you need.
Stop struggling to get your job post noticed.
Indeed, sponsor jobs help you stand out and hire fast by boosting your post to the top relevant candidates.
Sponsored jobs on Indeed get 45% more applications than non-sponsored ones, according to IndyD data worldwide.
I'm so glad I found Indeed when I did because hiring is so much easier now.
In fact, in the minute we've been talking, 23 hires were made on Indeed according to Indeed data worldwide.
Plus, there's no subscriptions or long-term contracts.
You literally just pay for your results.
You pay for the people that you hire.
There's no need to wait any longer.
Speed up your hiring right now with Indeed.
And listeners of this show will get a $75-sponsored job credit to get your jobs more visibility.
at Indeed.com slash profiting.
Just go to Indeed.com slash profiting right now
and support our show by saying you heard about Indeed on this podcast.
Indeed.com slash profiting.
Terms and conditions apply.
Hiring, Indeed is all you need.
Hello, Yap Gang.
I know my young and profiting listeners want bigger businesses and a better life.
And the New Year is the perfect moment to reset and commit to your growth.
But let's be real.
You can't build an empire if your finances are all over the place.
That's why getting into it QuickBooks is,
one of the best first moves you can make this year. They've got powerful money management tools
built right into their platform, and they have them for every stage of your business, whether you're
a solopreneur or a small business. And I love that QuickBooks helps you get paid faster,
pay bill smarter, and even gives you access to funding when opportunity pops up. So QuickBooks can
help you with bookkeeping, can help you with getting paid, can even help you with projections and
understanding where your business is at financially. Plus, QuickBooks Money Solutions reduces manual work
by half and keeps your money and your books perfectly synced. That means less time staring at
spreadsheets and more time actually building the vision that you started with. That's the upgrade
that every profiting entrepreneur needs. Start the New Year's strong, take control of your cash flow
with QuickBooks Money Tools. Learn more at quickbooks.com slash money. Again, that's quickbooks.com
slash money. Terms apply. Money movement services are provided by Intuit Payments Incorporated,
licensed as a money transmitter by the New York State Department of Financial Services.
What's up, young and profitors.
I remember when I first started Yap, I used to dread missing important calls.
I remember I lost a huge potential partnership because the follow-up thread got completely
lost in my messy communication system.
Well, this year, I'm focused on not missing any opportunities, and that starts with
your business communications.
A missed call is money and growth out the door.
That's why today's episode is brought to you by Quo, spelled QUO, the smarter way to run your
business communications.
Quo is the number one rated business phone system on G2, and it works right from an app on your phone or
computer. The way Quo works is magic for team alignment. Your whole team can handle calls and
texts from one shared number, and everyone sees the full conversation. It's like having
access to a shared email inbox, but on a phone. And also, Quo's AI can even qualify leads
or respond after hours, ensuring your business stays responsive, even when you finally logged off.
It makes doing business so much easier. Make this the year where no opportunity and no customers
slips away. Try Quo for free plus get 20% off your first six months when you go to
Quo.com slash profiting. That's QUO.com slash profiting. Quo. No missed calls, no missed customers.
That's very inspirational. So thank you for sharing that. Let's move on to unconscious bias.
So this is something that a lot of people think that maybe only racists have unconscious bias,
but you told the story during your TED talk that you, in fact, also suffer from this from time to time.
a story about you being on a plane and having a female pilot and how you realize that you have
your own unconscious bias. Would you share that example with us? Oh my goodness. Yeah. So on a plane
and initially being thrilled to hear a female voice come over out of the cockpit and thinking,
oh my God, women are moving up and feeling all excited. And then it started getting turbulent and
bumpy. And I was like, ooh, I hope she can drive. And I have to say how long, I didn't even
know that that was a problem until I came back on the leg that night. It was a male pilot.
It's always a male pilot.
It is often turbulent and bumpy.
And I'm like, oh, no, I have never questioned the competence of the pilot.
Right.
I mean, you might be over there praying, but you're not saying, is he qualified?
I wonder how many years he's had.
And, you know, you don't do that.
And so I was like, oh, my God, I'm a woman.
And I am biased against women.
That's a thing.
And like I said in the talk, it's because,
All of us have been out here getting the corrupted message, the misinformation, the ways of looking at who's better than and who's supreme.
So it filters out and on top of all of us. And then we have to be rejecting it consciously.
So the solution to unconscious bias is to know that everybody has it.
Because the science is saying basically it's just how our brain has to work.
It couldn't possibly deal with every piece of stimuli.
So it's got to take shortcuts.
It's got to do associations, quick associations.
And when things are a high risk, you go way into what you think you already know.
Like Big Tube in the sky, I want a guy.
Like that's like your brain has that pattern.
Like men drive.
By the way, you know men who can't drive.
and you know women who can.
And even those different experiences still doesn't check the bias sometimes because it's so embedded.
So you've got to go looking for it.
You got to get out of denial.
Ain't nobody who has a brain.
Everybody's got this issue.
And then you need to go and say, how do I get conscious about these areas in my life that need attention so that I'm not just constantly unconscious?
doing this work.
Do you think that that gets better over time?
Like you're basically saying like it's going to happen and you've got to catch yourself
and kind of tell yourself, oh, this is unconscious bias.
What am I doing?
And kind of like walk backwards from there.
Does it ever get better in terms of like getting better at not having unconscious bias?
It's a good question.
You work on it, right?
So you sort of say, okay, who are my outgroups?
Who are the folks who just go immediately into the less.
they impile for me or I have some stereotype.
Because then you start focusing on that.
But here's the thing, which is so good and bad, which you can get good on race and be
incompetent on disability, right?
You could be great on Latinx, but terrible on Asian Americans.
You could be one of the people who are like mimicking people who have accents, right?
you don't even know that you're doing that.
So it's a journey.
Your brain's going to do what it's going to do.
And be much more conscious.
You got to slow down.
You got to ask yourself questions.
You got to invite folks to tell you.
Because all of us have friends who are like, you're just like, I know you didn't just say that.
That's not right.
You know, that's not right.
And so we have to sort of tell all each other when we see it because we just have gotten so used to trafficking in this kind of.
of bias. So I want to move on to a really cool concept that I read about in your book. What if I say
the wrong thing, 25 habits for culturally effective people? It was a fantastic book. And you break
down all the different isms. And then you also classify each group of isms into a one-up group
and a one-down group. And I thought this was so cool. And I'd love for you to share this
framework with our listeners and how we can use it. Thank you. Thank you. I actually got this
really great framework from Visions, Inc. Org. They're really great. They do this work. But it's all about
how do we think about the social hierarchies that are existing constantly. And how does something
move from like a prejudice to an isom? Like how do you go from, you know, for example,
racial prejudice to racism? Because people are always like, I'm not a racist. I'm not a racist.
And I'm like, you know, all the racists could stay home and we would still have racism because
the ism is that there have been years and years of privileging one group over another,
and therefore we know their history or better, or there are more opportunities available,
et cetera.
And when you have that year after year over and over again, that privilege, that benefit of the
doubt and all the benefits that go with it get systematized and repeated and embedded in
everything we do and how our organizations are shaped, et cetera. That's how you get to the ism.
And so we have heterosexism. We have cis-sexism, right, where we're just always centering
the norm around cisgender people, right? Or we might have people who have English as their
first language, and if you're in the United States, that's going to just privilege you in a particular way.
Now, let me just say that most people don't believe in this structure anymore, but it doesn't matter because it's on automatic.
And so that's why people keep talking about anti-racism, anti-sexism, right?
Because you've got to be proactive to get rid of the status quo because the status quo is racism.
And so in this chart, you say, which is the group that has been targeted as not as good, less than?
And which are the groups that have been given the benefit of the doubt and the privilege?
And that group is called the up group.
And then the group that has been excluded, marginalized is called the down group.
And the reason we say that is to talk about power.
Because these positionings make a difference from dominance, representation, and power,
including the power not to pay attention to the inequity, right?
and to maintain the dominance.
So that is a framework that I think helps people pay attention to where folks might be experiencing
less opportunity, even though you personally love those people, right?
And I put it in quotes, right?
I love those people.
It's really fun.
But where are they positioned, right?
So one other thing I wanted to say about that is that this is low guilt because for the most part,
People don't believe it. We didn't create it. But it's high responsibility to try to level
these things out. Yeah. And so just so my listeners really understand this, like, let's just take
an example. Let's take a 60-year-old black woman. So ageism, she's got a one down, right?
Sexism, she's a female, another one down. She's black. So racism, another one down. Right. And if you're
30-year-old white male, you've got three ups. So it's like,
Like, you've got to treat people differently because people are facing different circumstances.
And like Vernet said, it's not because somebody's mean or bad.
It's just the reality, right?
Of the world.
Absolutely.
I mean, you know, and you just described me, by the way.
So that's interesting.
And I also came from a working class background.
So a number of one downs.
But the cool thing about this awareness is that you start realizing what your one-ups are, right?
Because we all have multiple identities. So I was educated in the most, you know, one of the most
prestigious schools. I don't have any disabilities. I make a good amount of money. So I have, you know,
I was, I'm English first language, U.S. born. I work a lot in the U.S. that works real well.
Even around the world, that works real well. So the other really awesome part about this, you get to see
your privileges and your lack of privileges.
And by the way, most of us have both.
Most of us have both.
So even though you're like, oh, I know what it's like to be marginalized,
pay attention to the areas that come easily for you
because that's where your privilege is and that's where your power is.
Yeah.
And I'm definitely going to stick a link to this chart in my show notes because I think it is
so powerful and so useful for everyone.
So let's talk about like as leaders.
and I think that everyone is a leader in their own capacity, whether they lead teams or not,
how are we supposed to kind of challenge this idea and support people who are in the one-down groups,
you know, as a manager or a co-worker?
One thing is, I would say, all of us have an area where we can be allies, right?
And I want to make sure, I said also when up is where the power is, it is, because that's where you can be an ally.
But I don't want to misrepresent.
There's a lot of power in the one-distance.
down group too, right? Or we wouldn't be where we are right now. A lot of brilliant, a lot of
resilience, a lot of creativity and innovation, community, all very powerful on both sides.
That is why as an ally, you don't approach helping around equity from like a pity position or
sympathy position. It's really empathy, yeah, understanding what it's like to be in someone else's
and what there's lived experiences are and where the barriers are so you can help remove them.
But you're doing it not because you feel sorry for them or you feel guilty.
It's because you know that their success, their freedom, their opportunity to show up as full
human beings has everything to do with your opportunity to show up as a human being, a caring
human being because these systems that we have are contorting our own hearts.
our own understandings.
I mean, think about what we don't have in our society
because we pushed certain voices and perspectives down.
I mean, just look at Netflix now
when we're like working so hard to get more stories.
It's just more interesting.
It's a more interesting life.
It's a more interesting product.
It's more accessible to people.
And I think that's what we're missing.
So allyship is a big deal.
find the group that you want to help and then let them leave you because that's the other major
issues like folks are like, I'm here to save. No, we don't need you saving. We just need you to move
the barriers out of the way so we can show up like in whatever capacity we have. And often that
capacity is quite amazing. I'd love to stick on this point on sympathy versus empathy because
I think that as people like myself, I am like a big proponent of.
Black Lives Matter and I want to support.
But sometimes I feel like I don't know how to like do it without overstepping.
And I feel like a lot of other people feel that way.
So it's like I support and I post about it.
And like, but I don't like go too far because I don't want to overstep my boundaries because
I'm not black.
And so I just don't want to overstep.
So help us understand that balance and how we can do it in a tactful way.
Yeah, it's a bit of a journey.
I'm not going to lie.
You know, I've made mistakes like with some trans folks and non-binary folks.
just like, you know, from that dominant group mindset where you're just like, well, why don't
you try this and why don't you do that? You're like, you're like, you're going to tell us how to be
trans. Like, please don't, right? So, or what would work, right? So I think once you've been used to
taking up a lot of space, you do have to pull yourself back, but, and be led and yield and be
in solidarity. However, there's a lot of work you can do on your own to have a better.
understanding of what their approach should be and when you should fall back. And a lot of that work
is obviously understanding, since we're talking about Black Lives Matter, understanding history and
the experience of Black folks. And by the way, they're not a monolith. So there's a lot of
studying about just the complexity and the intersectionality within the group. However, I will also
say so much of the work also needs to be almost starting with, who am I as a non-black person?
what did I learn about whiteness?
How has it shaped me and my perspectives?
Because you know you.
So you got a lot of work to do with yourself first.
And I think people skip that.
A lot of self-reflection, a lot of awareness.
Like, what did I get told?
And when did I get that message?
And from whom did I get that message?
And why doesn't it sit right with me now?
And then what more do I need to do?
And a lot of times it's you're in your own group talking to folks in your own group about what works and what doesn't work and also the frustrations and also the fear and also like the worry because those are real too.
So like when you're talking right now, it's making me think back to your TED talk again when I believe you said something about we need people to stare at black people.
And I think it was about basically teaching our children about history.
So talk to us about that.
Like how can we kind of start to reverse this from when our children are growing up?
Oh, my goodness, it's all about the children.
People say all the time, I don't know why this isn't better.
I'm like, really?
Really?
You don't know why it's not better?
Because you, the thing is in the atmosphere.
I remember my kid, he was like five or something.
And my kid was like, yeah, mom, I want to be white.
A lot of black kids say that when they're young.
And you're like, oh, how do I tell you this?
is not a choice.
I used to say that as an Arabic person.
I used to wish I would be white, you know.
I was, or had a white name, you know.
Yeah, that's not because they got it from us.
We're like rolling black people through the house on the regular.
But on the outside, you don't have to be at school to look at the messaging to tells you
who's better, who's prettier, who's more valuable.
So what that means is the only way your children are going to be anti-racist.
is if you do proactive work, they need to spot it. They need to see it. When you're in the marginalized
group, you're like, oh, you can see the systems. You can see all a fake. You can see it because your
life is not what everyone says the norm is. So you're like, there's obviously a system here. But
if you are in the norm and things have been going well for you and you're like a fish and water,
you're like what water? So what you have to do is you have to tell your children, when you see
When you see unhoused people living on the street, your kid has been taught in America, at least, that that's that person's fault.
Even if they are sympathetic, you know, there but for the grace of God go I is what a lot of people say.
And what it really should be is, there I am. That is a human being just like me. I'm not better.
they didn't do something wrong.
It's wrong that people have to live on the street.
It's wrong.
And so it's like you've got to point it out to your kids.
Or like I do say on the talk, like you know how you go for like holidays?
We used to go for holidays before COVID anyway with your family.
And there's always that grandmother or that uncle or that aunt who taught you how to make cake or fish.
And they're straight up bigots.
You know?
You're like, I love Grandma, but she's terrible.
But we never correct them.
And they were like, well, you know, folks are old.
They can't change.
A, we don't know who can change.
But B, if you can't, I mean, you know, I don't want you to wipe grandma.
I don't know what you take them out.
You know, what you can't do with compassion.
But you can say at the table because the kids are at the table.
You can say, oh, Grandma, we don't actually talk about people like that anymore.
You know?
I mean, or if you can't do that in the car,
on the way home. You got to say to your kids, you know how Uncle blah was saying blah? Yeah,
we don't believe that in our family. We don't believe in that. That's wrong. I don't want to ever
hear you. And a lot of us who are parents, we've heard comments in the backseat. Cies. People talk
about size. Say, oh, that person is so big. Or I don't know, they're so ugly. That's the moment.
What? What are y'all saying right there? What's up? Tell me what you mean?
That kind of focus is so important.
There's all this great material now.
There are all these great museums now.
Like, you should not let your kid just be exposed to what the norm is, the mainstream.
You sometimes have to go digging.
And I love parents that do that.
Get the books.
Watch the films.
Go to the museums.
What's up, Yap, gang?
If you're a serious entrepreneur like me, you know your website is one of the first touchpoints
every single cold customer has with your brand.
Think about that for a second.
When people are searching on Google,
everybody who interacts with your brand first
is seeing your dot-com initially.
But here's a problem.
Too many companies treat their website
like a formality instead of the gross tool
that it should be.
At YAP Media, we are guilty of this.
I am really due for an upgrade from my website
and I'm planning on doing that with Framer this year
because small changes can take days
with my other platform and simple updates
require tickets.
And suddenly we're just leaving so much
opportunity on the table. And that's why so many teams, including mine, are turning to
Framer. It's built for teams who refuse to let their website slow them down. Your designers and
marketers get full ownership with real-time collaboration, everything you need for SEO and
analytics with integrated A-B testing. I love that. I love testing and making sure that we've got
the best performing assets on the page. You make a change, hit publish, and it's live in seconds.
Whether you're launching a new site, testing landing pages, or migrating your full.com,
Framer makes going from idea to live site fast and simple.
Learn how you can get more out of your dot com from a Framer specialist or get started building
for free today at Framer.com slash profiting for 30% off a Framer pro annual plan.
That's 30% off.
Again, that's Framer.com slash profiting for 30% off Framer.com slash profiting.
Rules and restrictions apply.
Hey, young improfitters.
As an entrepreneur, I know firsthand that getting a huge expense off your books
is the best possible feeling.
It gives you peace of mind,
and it lets you focus on the big picture
and invest in other things
that move your business forward.
Now imagine if you got free business internet for life.
You never had to pay for business internet again.
How good would that feel?
Well, now you don't even have to imagine
because spectrum business is doing exactly that.
They get it that if you aren't connected,
you can't make transactions,
you can't move your business forward.
They support all types of businesses,
from restaurants to dry cleaners
to content creators like me and everybody in between.
They offer things like internet, advanced Wi-Fi, phone TV, and mobile services.
Now, for my business-owning friends out there, I want you to listen up.
If you want reliable internet connection with no contracts and no added fees,
Spectrum is now offering free business internet advantage forever when you simply add four or more mobile lines.
This isn't just a deal.
It's a smart way to cut your monthly overhead and stay connected.
Yeah, BAM, you should definitely take advantage of this offer.
It's free business internet forever.
Visit spectrum.com
slash free for life
to learn how you can get
business internet free forever.
Restrictions apply.
Services not available in all areas.
Happy New Year, Yap, gang.
I just love the unique energy of the new year.
It's all about fresh starts.
And fresh starts not only feel possible,
but also feel encouraged.
And if you've been thinking about starting a business,
this is your sign.
There's no better time than right now.
2026 can be the year
that you build something that is truly yours,
the year where you take control.
over your career, and it starts with Shopify. I've built plenty of my own businesses on Shopify,
including my LinkedIn Secrets Masterclass. So it's a two-day workshop. People buy their tickets on Shopify.
And then my mastermind subscription is also on Shopify. I built my site quickly in just a couple of
days, payments were set up super easily. And none of the technical stuff slowed me down like it
usually does because Shopify is just so intuitive. And this choice of using Shopify helped me
scale my masterclass to over $500,000 in revenue in our first year. And I'm launching some new podcast
courses and can't wait to launch them on Shopify. Shopify gives you everything you need to sell
online and in person, just like the millions of entrepreneurs that they power. You can build your
dream story using hundreds of beautiful templates and set up as fast with built-in AI tools
that help you write product descriptions and edit photos. Plus, marketing is built in so you can
create email and social campaigns easily. And as you grow, Shopify can scale right along with
your business. In 2026, stop waiting and start selling with Shopify.
Sign up for your $1 per month trial and start selling today at Shopify.com
slash profiting. Go to Shopify.com slash profiting. That's Shopify.com
profiting. Yeah, fam, hear your first. This new year was Shopify by your side.
So something else you just alluded to was microaggressions, right? So calling somebody ugly or
maybe that's not even micro. Tell us what.
a microaggression is why it's important to know about.
It's so funny, you should say, because sometimes I'm talking about micro inequities and folks are
like, why is that micro, right? I feel like that's really bad. And so, but really what it's
trying to speak to is those sort of like slights. They happen pretty quickly. You tell somebody,
you have a PhD at whatever, and they say, really? You? You know, or they say, I'm here to talk to the
leader and they're looking past the woman or they're looking past the person of color or they're
looking past the person who is in a wheelchair because somehow they have a descriptive bias that
suggests to them that none of the folks in front of them could possibly be the leader.
That's a slight.
And the reason why, I mean, what are you going to do?
You're going to report that.
It's hard to get your hands around it.
It usually is happening before you even expect it.
And it's happening constantly, but not by one person.
but by lots of folks making the same mistake.
So it then starts to have this cumulative effect
as if it were an egregious act, right?
So small acts over and over again by different people
feel extremely burdensome, frustrating, upsetting.
And also just makes you feel like I can't even be seen for who I am.
Like, why is that presumption going against me, you know, constantly?
Or, you know, my Asian friends who are from the U.S.
they're always saying like, oh, people are constantly congratulating them about their English.
And they're like, oh, thanks.
I grew up in Kansas.
Appreciate it.
You know what I say?
It's like, oh, my gosh.
How long have Asian folks been in the United States?
I mean, seriously, that they're always perceived as foreign.
Yeah, so that is the thing that I think is really important to recognize that even though
something might be small, and this is what happens.
When people speak up and say, hey, actually, that's not my name or I appreciate you not
making fun of it or renaming me, which is also annoying where people are like, you know, I don't
know, that's kind of hard to say. Why don't we call you JC? No, I didn't say you could call me JC.
But what happens is when someone says, I appreciate it if you just call me by my name, you're like,
oh, I'm not racist. I'm not sexist. Like you misunderstood that. Aren't you a little sensitive?
I was just joking, right? How we come back is so important because none of us.
of us are going to be perfect. All of us are going to step in it. So you've got to, when people are
kind enough to come out of their frustration, their anger, their sadness, whatever, to give you
some feedback, you need to see it as a gift. Thank you. Because I don't want to keep making these
mistakes, you know? So you got to really, you got to say to yourself, humility is such an
important part of this walk, because you're going to be wrong a lot.
if you are serious about getting it right. It's a contact board. Oh my gosh. Everything you're saying
is like so relatable. And I'm sure everyone listening is like, oh my gosh, that's happened to me or oh my gosh,
I've done that before. And it's not pointing the fingers at anyone. Like you said, it's like everyone is
guilty and everyone has experienced this. So how do we make it better? You also talk about something
called microaffirmations. And this is something I've never heard before. And I thought it was super
interesting. So tell us about that. It goes a long way. Small stuff can be painful, but small stuff
can actually also be incredibly beautiful, which is to say that you can say things like thank you,
right? So hierarchically, sometimes we see, oh, certain people get thanked, other people don't.
You can say things like you can acknowledge where people have had great success, especially when
you know there is a negative stereotype about them. You can learn how to pronounce people's names, right?
get them right, right? Because, you know, when my name is mispronounced, I'm not mad, but boy,
when someone gets it right, I feel like, I love you, you know? There are just things where also
you can, when you're in a meeting, you can actually keep a list of who you called on because a lot
times our biases, like, show up in that. Like, we, you know, I'm a very gregarious person. I'm
looking for the gregarious person, so I'm calling on there. Or people who are very expressive, right?
Sometimes if you keep a list, you can check to see, like, who have I been calling on and who haven't I been calling on, right?
It's a small thing, but it makes a huge difference.
You could actually, if you're talking to people who are remote and maybe they're also of a different language or whatever, you can ask a question soliciting people's opinions and you can just decide to wait 10 to 12 seconds instead of only choosing on the person who's on the ready right away.
You know, they're just small things, especially leaders, because people look at what leaders do.
They model themselves after leaders.
So when leaders are saying, thank you, when leaders are being transparent, when leaders are saying, oh, shoot, did I just step in it?
What's the right way to say that?
You know, that is what makes a difference because people start adopting that and they get better.
It creates a better environment for everyone.
Wow.
I think we went through so many great actionable tips in terms of how we can all improve our
unconscious bias, how we can counteract these microaggressions.
We went through so much different stuff.
I want to talk about the benefit of having a diverse and inclusive environment in terms
of like revenue, you know, an ROI.
What is the financial impact?
Because a lot of people only do make changes if it really impacts the bottom line.
So what's the bottom line impact?
Yeah, the bottom line pretty much is like you don't want to be a company going into the future unless you have diversity and inclusion because you've got to find a way constantly towards innovation and you've got to find a way to satisfy your customers or your clients, whatever it is.
And that group is only getting more and more diverse and more conscious, right?
and you have to actually create new things and break up old think, called group think, right?
So what the science is suggesting is that if you have diverse perspectives, and that often is
correlated with diverse identities and life experiences, you have sort of the ingredients for
having much more innovation and a better opportunity to predict what the needs will be.
And so that translates into, for example, if I use our company, like our company's ability to produce more and more innovative content and to do it on a service that's more and more accessible to lots of people all over the world, we have dubbing.
We have, you know, all sorts of languages.
We've figured out how if you can't see, we can narrate a show for you.
You just have to select that particular thing.
that means we just have more people who want to join our service, right?
And so it outpaces innovation can take you to the next level.
And quite frankly, Hala, we've never even seen true competition.
We don't even know what it looks like to have people from all sorts of backgrounds
not have to contend with barriers that shouldn't be there.
So we haven't even begin to scratch the surface of creativity and innovation.
I think about the movie Parasite.
I remember watching that and thinking, oh, this is fresh.
This is new.
This is interesting.
That we have so, we haven't even scratched the surface.
And so I think there's some bottom line things.
But I also think about bottom line is how well internally your employees are humming,
how well they're working together, team efficiency,
how much you can keep people in your employees.
environment instead of having them leave and having to hire new people and get them up to speed.
That's money too, right?
But it's also sort of what kind of environment you are creating to foster the kind of
innovation that you want and need to be not just profitable, but relevant, you know, relevant.
And the one other thing I wanted to say that I didn't answer, which is that whole idea
between the sympathy.
I didn't mention that, the sympathy.
Yeah, yeah.
Let's talk about that.
Because I do believe that initially a lot of people come in with the sympathy, like, oh, those poor people, the people are not poor.
And it's not their inadequacy.
It's the fact that we've had this exclusion.
And in many cases, it's been a direct impact on marginalized groups.
But it has also made a difference and an unfortunate difference for the people in the norm because they don't have certain skills.
They're guilty.
They feel guilty about certain things.
they get stuck in a one mindset, right?
So they have also suffered the result of this exclusion.
So it's not about sympathy for other people.
It's like how do we build a more humane, dignified way of living with one another through
all of our differences?
But then you go to empathy to figure that out, to understand what is happening that I have
an experience that if I did, I could build a bridge, I could understand, I could be more
open, and I could actually benefit it from it.
The last piece for me is compassion, because compassion goes beyond empathy.
It says, now that I know, what am I prepared to do?
Compassion is the spirit of I am going to act, to alleviate the pain, to alleviate the trauma, and the unfairness and the injustice.
And that is what we need more than anything, is that level of compassion.
and courage.
So let's take everyone through like an example, if we could.
An example of somebody being sympathetic, which is what you shouldn't do, and then
reversing that into empathy and compassion.
So walk us through that.
So for example, like what I was sort of alluding to, which is a xenophobia that we're
seeing right now, right?
So one thing, for example, is that, you know, sympathetically, you're looking at the news and
you're like, oh my gosh, that's so sad.
They killed that old.
man, that is terrible, right? That's sympathy. Empathy is actually remembering that you may actually
have some Asian friends and you might actually have some Asian colleagues and you might
open Google and put the word xenophobia or anti-Asian racism in and you start reading. You start
hearing people's stories. You start saying to your colleagues, hey, I hear this is happening. I am with you.
I'm sad to see this.
I'm here for you, right?
Compassion looks like you're at Trader Joe's,
and you see somebody push in front of an older Asian woman.
They don't have, she doesn't have to be older, whatever.
And you say, excuse me, I think she was first.
Or if you see some violence headed towards someone, you go over to them.
And this is what I learned actually during 9-11 and all of the horrible violence against anybody who wasn't American, but especially Arabs, especially folks who were Muslim, right?
And people don't know the difference.
But, you know, it was even happening in Sikh folks because they were wrapping their heads.
What they said is you don't even necessarily have to go at the person who's committing that atrocity or that violence.
you can just go to the person who is the victim and say, hey, girl, what's up? I'm so glad to see you. You just interrupt it. Or you might say something like, hey, you know, I need directions. I'm wondering, do you want to walk with me because I'm trying to figure out where we're going. Yeah? So trying to learn how to interrupt the bias because it's not enough to be conscious. You then have to
put it into action. And that is what compassion looks like. It's also when people are telling your story,
you're not trying to take up the space with your emotions. You're really trying to hold that space for
them. And that's another thing that allies are learning. You can't center yourself with all of your
emotions. You've got to be there for other people because they're the direct, they're bearing the
direct impact. So everybody listening out there, this is not like a once and done type.
of episode. So I do a lot of episodes where, you know, you could just listen to it for this
hour and you're good and you learned about this topic. But this is something deep that you need to
look inside. This is something that you might want to take a course about unconscious bias and really
start to understand it and figure out how you can work through your own unconscious bias.
Vernet, is there any reading material that you suggest in terms of next steps for folks who
want to learn more? Yeah. So one of the things that I've been doing, oh, first of all,
Abraham Kennedy has a great book, including a book for parents who want to raise anti-racist babies.
You really go to the bestseller list in nonfiction.
You will see like a million books.
All of them are good.
We also have a lot of good videos and a lot of good, for example, LinkedIn.
I did a course with them on unconscious bias.
That's actually, it's quick.
It's mini, so you can do that work.
You know, my company, my, because actually when I can.
came to Netflix. I held on to my company and we do learning videos, but pretty much everywhere
they are available. And lots of people, especially after the tragic killing of George Floyd,
created a lot of great content. Amazon, Netflix, et cetera, have incredible pieces of information
that you can look at that will really help you with the empathy piece. Actually, I always say
there is no excuse.
You know, because we got the Google,
and they're very accessible pieces of information.
Also, look around your own community.
There are people doing work
and have been doing work forever on these issues.
Join groups.
And the neat thing about being virtual these days
is it's not as awkward.
You can, like, things are virtual
and you can just be on and just listening,
like a fly on the wall.
And you can up your acumen and your awareness very quickly with a lot with not as much risk of being in person.
But when we do get to be in person, right, you're looking to expand your social and professional circles.
You're trying to get out of that network.
You're asking yourself, who are my friends and who is missing from this list of friends, right?
So you might do yourself at a personal inventory.
Leaders in particular, whoever I hired in the last five years, who have I promoted in the last
five years? Who have I mentored in the last five years? Do you see any patterns? Is it just like,
are these people just like you? What could you do to expand it? Where could you go looking for talent
that you're not looking at right now? All of those are action moves that will make a difference
in this work. And if you guys noticed, I didn't really ask too much questions about hiring because I did
that on purpose because I think the conversation is always about hiring, but it goes beyond just hiring.
It's getting invited to dance, like you said.
It's getting the promotions, the mentorships, even just going out to lunch and getting the companionship
at work.
And so it's also about being invited to dance, which is why I didn't talk about hiring at all in this
conversation.
So the last question I ask all my guests is, what is your secret to profiting in life?
I have several, but the one I'm going to go with is alignment.
And what I mean by alignment is really.
really looking for the messages in your life to sit down.
What has my life been saying to me about what the purpose is that I can serve on behalf of others?
And, you know, when you do it, you start to say, oh, there was that, and then there was that.
And you start to see that commonality.
And you start to say, how do I align all of that I am doing to that purpose?
in my personal life, in my work life, in my friend life, in the ways that I volunteer.
When you've got all sorts of things going on, you're often at cross purposes.
You're like canceling out sometimes the good that you're doing.
And so I have learned to align, which means you also have to say no to stuff.
Because you're like, that doesn't actually go.
But once you realize, you know, and you try to say where your vision is and you understand your
purpose, opportunities come by.
And you're like, oh, grab that one because that's part of the flow.
And that's the other piece I would say.
Alignment helps you get into flow.
What it also does is it helps you to say no to things that might be great.
They may be great, but they're not in the flow.
When you get in the flow, there's a certain kind of efficiency.
There's a certain kind of profitability.
And then it just keeps feeding on itself.
You feel good inside.
You're projecting clarity to folks.
You are attracting more opportunities and you're letting go.
So much the secret is let go as quickly as you can.
Like stay with reality.
We spend so much time saying, why isn't it like this?
Can't believe this happens to me.
I don't know why she treated me.
There's a lot of that going on.
It takes up a lot of energy.
It is what it is.
You don't have control over everybody.
You have control over nobody except yourself.
So what's your flow? What's your purpose? How you giving back? Why were you brought here? And then how are you going to keep unfolding and evolving?
That is super, super inspirational and powerful stuff. Thank you so much for sharing your secret to profiting in life. And where can our listeners go to learn more about you and everything that you do?
Hala, you are the sweetest. I'm so glad to be here. So I'm on Insta at Renee May.
I'm also on Twitter that way, and I'm on LinkedIn.
It's all at Vernay Myers, O-V-E-R-N-A-M-A-E-R-S.
And you can also go over to my company site over my, it's called Renee Mayers Company, TVMC.
Lots of possibilities there, but I hope this has been helpful.
It has been.
I think everyone's going to really enjoy this episode, and I can't wait to put out the microcontent.
Thank you so much.
Thank you, Hala.
Much, much, much blessings to you.
