Your World Within Podcast by Eddie Pinero - A New Chapter: Sunday Special with Steve Celi and Terrance McMahon

Episode Date: July 12, 2020

Join me as I chat w/Steve Celi and Terrance McMahon about personal growth, the ability to find happiness in our fast pace world, and the beginning of a new chapter.

Welcome to Your World Within Daily. On this Sunday special, I sit down with my friend Steve Sully and Terrence McMahon. Some of you may be familiar with them from the Books to Business Podcast that we've been doing together for about eight months where we did a book a week and we'd kind of analyze it, assess it, and just talk about it. And that turned into a few other projects. And, you know, I've worked a lot with these guys. and learned a lot from them and just thought it'd be a before I head out to North Carolina, I thought it'd be a cool thing to sit down and chat a little bit, talk about the things we've learned and kind of our outlook on where things are going. It was a fun conversation, real informal.

It wasn't really an interview per se. We kind of asked each other questions and just sat around the table and talked about life. So I hope you enjoy it. There's some good takeaways. here with regard to, you know, perspective, social media, life outlook, the ability to be flexible, to step away from your current situation, and just some cool stuff that, you know, we talk about on a day-to-day basis. So I hope you enjoy this. This is Terrence McMahon and Steve Selly on the Sunday special. Enjoy. What's going on, guys? Welcome to the Your World Within Daily Podcast, Eddie Panero on the Sunday special. And as I'm here with my partners in crime.

Terrence McMahon and Stevie Selly. We wanted to talk about some of the things we've done over the past year, the things we've learned. I want to introduce those of you who aren't familiar with them to the incredible things they've done and the value they add to the world. Thanks for hanging, guys. Yeah, man. Good to be here, man.

Good to be here. Just to start. Just a quick introduction of your schick. What's the, let's the, uh, We'll be rating on this. Just kidding. Oh, you're good. You're, I mean, whatever.

It's pre-flowing. Yeah, I'm a retired CEO, insurance business, and I'm knocking on doors for many, many years and built a big business out of some algorithms that I built and made for success in financials. But I blew up financially, and then I blew up physically. I was like 350 pounds. End up getting really sick with acute liver failure right to the end up waiting for a liver transplant. and was saved by a prisoner of the last second, last minute,

unexpectedly survived and recreated myself as an author. And the show that we did together is a podcast host, TEDx speaker, and I don't really know what else I do. I don't have a definable job. I'm sure you have the same problem. The elevator speech is tough. That's a good thing. That's a good thing.

Me, honored to be on the Sunday special, pretty cool. I met these guys at the Euro World Within Event, It was pretty cool, but I got to share the quick story when me and Eddie talked in 2018. I think my mom had a mutual friend, got me his number. I picked his brain on YouTube. We both don't really remember the conversation. But really interesting because I was trying to use YouTube to escape my corporate job. And then now I have this time that I got to work with you.

So that was really interesting, seeing behind the scenes of how you do your YouTube, learn from it and also like produce content together. And then with Terry learned his story, went with him to his TED Talk. So my life's been crazy up and down. but it's super cool to see that like at one point none of this was even close i was like a youtube trying to find a way and now this is where i sit with these guys so it's really fun it's pretty interesting it's so funny how things work so yeah so i mean from from my perspective i met terry first so i was living down here in south florida he was up in jacksonville um was on a podcast

with a mutual friend of ours our mutual friends terry came down We realized, like, we came from different backgrounds, right? Him being the financial world and me not being the financial world. But we had a lot in common and really enjoyed each other's company. So we started working on some things and hanging out and decided to do a podcast, decided to, you know, we partnered up on your world within live. And that's where I met Steve for the first time. And, yeah, I mean, we've just been hanging out and creating content for a while.

And it's been really cool. I've learned a lot from you blokes. Yeah, awesome. Big journey growing together. Yeah, yeah, exactly. And now you're leaving. Now I'm leaving. Now I'm out of E-5-1.

Not for long, not forever. You're going on a walkabout. Isn't that what Crocodile Dundee said? I'm going to go on a walkabout? He took his bag and left. That's what he did. Crocodile Dundee. A little stick with the little thing on the end.

I don't know that. I think it's a movie. I'm probably the wrong movie, but that's what it means. I'm going off an adventure. I'm going to go learn some stuff. I'll see you on the other side. That's perfect. There's no definable objective.

your journey, is there? Gain further awareness, assess, and then I know I want to, in juggling so many things, I've sort of left the creative piece die a tiny bit. I want to bring that back to life. But that's really, I mean, to your point, yeah, it's just dot connecting. Yeah, but things exist now that didn't exist a year ago.

A lot exists now. Yeah, that's what just cool. You're going to move to a new town that you never lived in before, right? Yeah. Ah. What questions do you have for Eddie, Steve? I know, I know what you're going on. Well, I know he's excited.

I would think he's excited for the running. We've talked about the mountains. I just want to see, like, we talk about the winter and it might not be the best, but anything else that you're excited for that's new, like a new experience that you haven't had? New, well, just the change of scenery, right? To Terry's point, like this year

was one of the most important years of my life because I built a lot of foundations that I just didn't have. And now I feel like I have the opportunity to flex a little bit and do my, more of what I want to do, you know, like those primers in place. So I'm excited to do that.

Yeah, you got to take that new ability out for a little spin in the world. Exactly, exactly. You had a good question. I just curious, you have an opportunity. Covey said to change the fruit that means to change the roots. Yeah. So you've got to change, you know, you've got to change it. So you're picking up changing your roots.

What new fruit are you looking to bear and what routines will you adjust to make sure that happens? Well, it's an interesting question. Isn't it funny, though, how a simple change of scenery just changes the way you think. It re-energizes you. You know, I talked about that a little bit this morning, how everyone should try and step out of their own world. You know, I mean, it doesn't have to be for months or a year, but for some period of time, just so you can look at it from a different angle.

You know, and I think that's what it's about for me. Like, I'm always looking for the spark, and we've, you know, we've spent hours talking about this, how I could not change a thing. and I'd be fine for the rest of my life. But that's what scares me the most. So it's almost like I know that I want to, I want to see what change can create and what it enables.

And, you know, and also Zach's there, who, you know, I've done quite a few projects with Zach and I enjoy working with Zach. He brings out a lot of, you know, good qualities in me and my work. And so that'll be a fun thing too. So it's kind of a culmination of things. Did it have a precaution? I just know that some people, I mean, I know a lot of them,

they go through the algorithm that the world gives you, go to school, pay attention, get good grades, go to college, get a good job, stay there until you retire, and get hopefully 10 to 20 years of that and then die. Like, that's a prescription that we made up. You don't have to follow that. Like you can just say, I'll do this for two years, three years. What I like today at lunch, you said,

I don't know how long I stay there, maybe a long time, maybe two months. And then Steve brought up winter, though, and I was like, I forgot about that. I was going to say, here, I know you like the skyline, the nighttime for the cinematography things, like that sparks your creativeness. Is there anything in North Carolina that you're interested in kind of going to shoot? So I've made about five videos in Greensboro. It's such a random play. It reminds me of Roanoke, Virginia. It's like kind of like an old factory town that they're bringing back to life, and there's a lot of, you know, new bars and breweries.

and restaurants and stuff kind of popping up. So it's a fun place. And it's, you know what's not better or worse? It's just incredibly different from where we are, right? Like even the picture, it's funny because I save things in folders and taking pictures here, videos here, pictures there. Like here it's, you know, it's even the colors,

it's oranges, it's greens and like light greens. And then over there it's just whites, browns, dark, you can tell. It's just the entire. entire everything ship. And so it just couldn't be more different, you know, mountains. You're still going to read a book a week? I want, dude, that changed my life.

I'm not, I'm not stopping that. I don't know if I can commit to a week, but definitely around that time frame for sure. I wish you were a little more interesting in your delivery of this. Like, what's his name in Goodwill Hunting? He just kind of does, he just kind of does, he's one day, Ben Affleck came to give him a donut and a copy, and he was gone. That's that cool.

Where's Eddie? Like all you see is his camera and his computer. He's gone. He's not. Some cryptic note on the table. If that. That'd be kind of a fun thing. Just do it.

Total Houdini. Do that to the next place, you know. Just leave. If it's time to leave, you got to go. My father used to pull the Houdini's too. He would be in a bar talking to people. He'd make a pretend he's going to the bathroom. Boom, right out the door.

He wouldn't think about anybody. That's so funny. You made that move famous. I mean, you did that in Jacksonville, essentially. You were just like, eh, I want to be out of the water. I made the decision a couple weeks, yeah. I saw here. I was like, yeah, that's enough.

Same with Steve. There's a lot of benefit to have in a portable lifestyle, and then there's a lot of, like, holidays and stuff. You get nostalgic that sometimes isn't as much fun. But, yeah, I love it. I thought of going to Chicago or New York for a year, just because of how brutal the cold is, like specifically because I've always lived in Florida.

So I was like, to experience it. Yeah, and like live and see if I could do everything. I normally do because it's such out of my routine. I just wear T-shirts and shorts almost every day. So to have that and try to do, I don't know, the same routine is tough. I feel like it would, like, build up strength. I don't know. You'll have new surroundings will be new, you'll have new associations.

You're going to have different food. Yeah, well, that's true. That's true. Not as many Cuban joints. You don't eat much fish anyway, though, so you won't see that. But that Latino food will be way less. Yeah, yeah. Yeah.

Why do you think, Taylor asked, Taylor asked, on Instagram today, how it's so easy for me to do that. And being that both of you guys are sort of in a similar boat, like, why do you think that is? Because it totally, like. Able to leave? Yeah, because there are some people that are very, very grounded and rooted. And again, it's an intentional thing.

It's a stylistic thing. It's a lifestyle choice. But what do you think it is that may, like, would you chalk it up? I'll put it this way. Would you guys chalk it up as just values? Yeah, I would say you're really connected to that, but also embracing the unknown is probably the hardest thing to do. And if you did it once, like I think you did a way harder thing when you left your job, that that was such a huge unknown of how to make that work, that now this is almost like, you see how that worked out.

Now this one's even easier and exciting, and you have proof that it works. So I think now for you, it's a lot easier if someone, this is their first jump like that to move somewhere completely new. It might be even more scary, but you did a harder one. So making your work, I think, removes that unknown. I mean, it's a perfectly logical process, though. If you think about it, it's illogical to stay in the same place in this giant beautiful world for your whole life. Like, it's perfectly logical to at least test whether or not

that's something that's interesting to you and you'd like. So many people move and love it. Like, lots of people go to Costa Rica on vacation. Never come back. And they have their epiphany. Yeah, there's lots of Americans I met down there. I've been there 20 times, maybe 18 to 20. 20 times.

I've been 30. Yeah, they just like, oh, I just stayed. And they arbitraging their money. There's lots of financial benefit to doing that. But it doesn't have to be Costa Rica. It could be moving just to a new area. Right. Because you know, after your kids grow up,

I have kids, you guys don't. But you don't see them as much, even if you live in the same town. You know, they've got their lives. You know, you might see them a couple times a month. Yeah. For a day or dinner. Now you can see them once every other month for three days,

four days, right? three or four three or four do they know about that probably not I don't think so everything's three or four there's no more just three it's always three or four and so we we kind of like

once you hear this it's going to change your life there is a cartoon what's it called again with the dog it's Pete Puma on the Looney Tunes okay he's like a lion so he just there's a thing with Bugs Bunny where he's talking about lumps of sugar in his coffee he says bugs money says how many and he goes

three or four and so we realized after watching that how many times people say three or four on a given day it's like ten it's insane i've said it at least three or four times already today probably have you heard it here because this thing's starting to turn into a movie or movement not a movie that's just maybe a movie who knows um but yeah that moving is it's a lot of people will i don't know when you're gone what do they say Like I was super happy for it. I was like, oh, it's cool.

Like it got me thinking, I think I might move again. Yeah, yeah, yeah. I was a little jealous and be jealousy. I was like, I want to move. I want to meet new people. Yeah. I think it also, I think you had the same thing. I say it all the time.

It got scarier to think if you don't do it. So if you keep thinking about what you really want to do and you're staying in corporate. If I don't, then what's the alternative? I just stay doing this the whole time. Like that's worse. And I think it's awareness and also, like you said, the values. If you have something you want to do, and every moment you're not doing it

it just starts to eat at you. It becomes like a no-brainer. Too bad you're not retiring. It would have to be a little more interesting of a story. You're just going up there to do what you were doing here. I know you're going to kind of make some changes, but because we could have put a good spin on that, like Tim Ferriss's book,

he says you've got to do retirement sampling. You should say, I'm retired. That'd be cool. Just make a big scene and leave the place? I'm retired, yeah. Microphone drop. You're one of the few people that can do it. You got that YouTube thing going.

I wanted to do something drastic. I was thinking QS, some random hidden place, girl beard, write a book. Yeah. You know. I think that would get old quick. That place, if you're there after five days, particularly it's a big alcohol culture. They drag you out the bars every night there. But you had a lot of options.

And then we're trying to talk in and going overseas. Yeah. Arbitrise your money. Yeah, save a little coin. See, it's just different right now with the, with the, with the, with the, with, the COVID situation and I think there is a time in place to go somewhere in Latin America, particularly because I feel like I'm close to learning Spanish, but it's, it's something that I, I just, it's a factor and a variable that I don't want to take on right now.

Yeah. There are certain things that I really want to get done. Yeah. You don't know what text is available. And then if you leave, you don't know how bad this could get. You might not be able to get back in. That'd be a bummer. Yeah, I think you can, but who knows?

on a totally different topic. One of the things, I've talked a lot about kind of the past year over the past week or so. And one of the things was like almost the culture, I feel like, of this little group, more so than anywhere I've ever been, is the connect the dots idea where it's almost like you visualize something, right? And it's important to you. You value it. And instead of asking, is it possible you start with it is how do you connect the dots? Yeah, or backwards. Yeah, where you are and where you want to be is simply two points.

How do you connect them? And I just thought that was a cool thing. I thought it was a powerful thing because a lot of people start with, well, is this, or can this be exist? Can this be real? And it's just not, we've never really entertained that. Well, the dots always connect interestingly. And if we work backwards from how we met and then I worked backwards from how I met the guys that we met with.

And I work back to work backwards to like six, six different decisions I made. Right. And here we are. all the way to here and you're making another decision. So one of the things that I think is interesting, I was reading in the four-hour body by Tim Ferriss, he says, once you dissect the exact process to step outside of your zone and achieve something,

it's called like a superhero how you get out of it, I think he did it with swimming. He ended up learning, you know, hire a coach and learned the technique of swimming, which I swim like a rock. But he said he doubled his speed, like he doubled his laps in four days. And then he ended up being like amazing swimmer.

So he said, oh, after that, He learned that in body. He learned that in business. He learned that in internet. Same algorithm. Just, yeah, just read. That's like an amazing thing. Like, you learn how to do things today that didn't even exist.

You didn't have a podcast a year ago. Right. Right. He just started that 100 days ago, 1001 days. Yeah. Now it exists. Like, once something exists, you're like, okay, now what? Put more layers on the cake.

I love that whole concept. Yanked right out of thin air. And if you're with people dragging you down in your brain and talking you out of doing cool stuff to get rid of them. I can leave them behind like Mark Wahlberg did. Is it Mark Wahlberg? Matt Damon. Oh, in the movie?

Why do I miss us too up? Yeah. I do all the time. The departed. No, it wasn't the departed. Johnny Boston. What was it? What the hell was that?

No, the departed with Mark Wahlberg? No, the one where, uh, what's the town or something? The smart guy. Ben Affleck? No, you're Matt Damon, goodwill hunting. Goodwill hunting, right? Like him. Like if they're, if they're talking you out of it, you got to go.

You got to leave. move on yeah all right yeah it's funny because people associate like like detrimental friends or you know they interpret it as people being negative and like it's just as bad to be around people that don't dream big enough like someone doesn't have to tell you you suck to be a detriment to your life you know what I mean um just people that don't think big enough what about the opposite of that people that think big but are really full of shit. I think that's a new social class, the bullshitter class. People that are representing, like, well, you and I saw a common friend that

posted this thing about getting all these followers and making all this money per month. And you and I both know he can't pay his bill, his car got repossessed. He's a complete fraud. But how only we would know that, like, do you see that, like, fake, you know, the kind of the fake news kind of movement, like things in the newspaper and things you're hearing on social media? I think you got to keep your antennas open for that, particularly in a new place where you're going. Well, I mean, that's, and I'm sure you guys will agree.

I mean, as I've met more and more people, you know, particularly, there's some great things about South Florida, but you could say particularly in this area, you know, a lot of facades, a lot of BS, a lot of people that feel like they need to portray themselves as something. And it's, I don't even get angry. I like it, to me, it's just so sad. must be so uncomfortable and stressful to always have to have this image of yourself.

You know, that's why I always joke around. Like, I'd rather be, like, authentic, happy, and broke than the opposite of that and just constantly have to put this mask on. That's hell. Well, that's the guy from Catch Me If You Can, Frank Abing now, the guy that's in the movie. He was always lying about who he was. Well, he was always lying about who he was. I mean, he changed it up a lot and he was really good at it.

Right. He was a pilot. He was a doctor. then he ended up being a lawyer. He lied his way through everything. He finally got caught. He was like, thank God I can be myself now. Yeah.

And he said, you know, I heard him speak. It was fantastic. It was like, be yourself, man. Yeah. You don't have to be anybody else. If you're not as good as you want to be, just tell someone I'm trying to get better. That was one of the coolest things I remember.

That must be five years ago now. I remember sitting in that studio part. Well, it wasn't a studio, that apartment in Boston. And it was got to chat with Ryan Holiday. a little bit, right? And it's like, you know, I write these speeches a lot of the time and it's like, you know, I write sort of things for myself to live up to, but I'm human and there are absolutely times when I don't. And I was like, Ryan, you know, there are times like when I, you know, I'll write something about positivity and like this is my goal and this is, and then I'm not positive

the next day or like I, and he's like, dude, authenticity is, you know, being yourself, being honest, trying, you know, and not putting, he's like, you. He's like, you. you'd be shocked at, you know, how many people out there are just not what they say they are. He's like, that's not a problem for you. And to me, it was like, that was really a helpful conversation because it was like, if you just, if you, if you just worry about being the best version you can of yourself, like, all that other stuff just kind of falls into place. At least that's why I look at it. What do you think, Steve? No, yeah, I was thinking like, that's just, I have the same thing as like you have these goals and you stay positive.

I try to stay really positive as you know. but it's like you always worry that the affirmations if you don't truly believe it then are you like you're focusing on that you don't believe and you're trying to like become something you're not so it's like a balance because you want to like work towards it but you also want to like be humble enough

where you know you're not there yet so I think of that a lot as well but you have to just be honest with yourself but at the same time believe in yourself. That's an awesome point balance you can't see yourself as who you are to see yourself as what you want to be yeah but also believe it you know you have to believe it now but you can't you but then you're not

you don't just accept it I'm already there. You know, so you believe it now as if you're already that person, but still have to act towards it

and work towards it. Yeah. Oh, that's amazing. That's a cool one. Who's more authentic than Steve? I don't think anybody. This is,

I don't think anybody. He goes like from normal regular behavior to like a super spiritual Dalai Lama dude to some dork that's, you know,

that's going to be my new program, Dalai Lama to Dork. Yeah, from Dork to Dahlia Lama. That's your, that's your spectrum of videos that I see. see it is very very oh careful careful uh you keep clicking you click through his speed you see

like one day he's like I want to be really serious the next day he's got a banana stuck in his ear yeah well the lamp that's my fear though I think it was the built-to-sell book is like sometimes like I think they talked about being you said being around people that don't dream big enough sometimes I worry that like I have all these ideas and don't finish them but I know that I have some ideas that I do finish like big YouTube ideas or big podcast ideas like I follow through but it is scary thoughts I have so many ideas there's people that just have ideas ideas and they sound so new and great and all like big ambitions but they never execute. So that's my fear too is like if I'm not executing enough. So that's why I try,

always to try to focus on like something I know I can be consistent and like if I say a year plan, try to stick to it. Like the daily podcast I did. I don't really have an end date, but I've stuck to it. And it's like I didn't just do it for at least a week. It's been six, seven months. So I'm proud of that. But that's a tough one. So how do you, how do you, how would you answer that question? Like the fear of like, because you do a lot. And yeah, and yeah, I'll talk about your authenticity in a second, but like the, you can always be doing more. Like, how do you dive into that

without driving yourself insane? Because like everything, it's a happy medium. Yeah. You know, you gotta find that comfortable. So the way I look at it is what we were talking about before, the dots. Lars. Thank you.

The dots is like the, I've been doing with this mindset of like trying to do everything and trying to focus and it landed me in a great spot here and like working with you guys. And like my content's growing. So I have the understanding like, okay, something's going right. I don't really know how the dots are connect going forward. You just kind of do the most.

And then I like try to refocus, plan it out, like reconnect to the values. What do I really want to do? I also think I think it's helpful like periodically to kind of reassess. Like see, like I said, I did a podcast for six months, changed the name again. But that's because like I got six months of data. I committed. And now I kind of reassess, see who's listening, see my audience and change again. I pivot again.

But you don't want to always be pivoting. but I think like you don't want to never assess. You don't want to ever, what's the word I'm looking for? Just take a moment to stand back. And like you said this morning with like, if you're in the fish and the stream, is like, that's what I did. So you have to do that every so often.

But also like have faith that like you said, better version of yourself in every way. The podcast is something I love to do. I would do it if I don't do it. So always using those focusing questions, but understanding you're not going to really see the dots until you look backwards and just keep making dots. Yeah.

Yeah. Yeah. It's amazing. So like with the story thing. Terry, you've gotten really good with the stories and this. Someone asked me about that today. Like,

why don't you post more on social? And I'm like, I just hate. Like, I feel like it detaches from the stuff that I want to say because it just, it's a different frame of thinking. I'm working on it. I'm getting better at it.

But Steve is like, he'll take the camera and he won't even think, like my first thought when I'm doing a story is like, how is this going to be perceived? Like, what do I want? What's the takeaway? Steve just grabs it, says whatever's on his mind,

makes a dumb face, and sends it out. And it's a cool thing. Like, it's just no filter. A big part of that was when I started my YouTube. What were you going to say, T? Makes a dumb face. I'd be like, I don't know. What is that?

So, yeah. So when I was in college and I was doing my dunking thing, it was like, as soon as I made a huge cutaway of caring what people thought, I made a lot of progress in my training. because a lot of it was like, oh, they want to go out tonight and I would do it to like appease them. And I would go out sometimes for myself too, but there was a difference, you know, like if you don't want to do it. And then also like watching sports, like watch a three hour game or go to the gym or do my homework, whatever it was in college. But that was a huge shift of like warrant because up until that point it was like less and less myself.

And then when I cut away, I started making the videos, started vlogging. And that's when I realized it was a muscle of being yourself. And well, for me, like that's a, that was a big value for myself as being myself. So now when I do the stories and I cringe at it, even myself or whatever, I'm like, it's working that muscle. And I think of it that way instead of like thinking, overthinking it. Because I did overthinking for so much of my life that I'm like, and I made success when I finally broke away that I remember that and use it. That's a good tool for that. Yeah.

It really is. I'm right behind you. I'm following you. I'm following your lead on this thing. And then, of course, when you get a little bit of feedback, your friends, like, those like really can fuel you. Like if I got a good friend to reach out that's not on social media and he'll see like a silly post and it makes him laugh It makes your week like it can make it can make my entire week knowing that like he might see it So when you do that like you post it for that's a mindset too. That's what I should share is that I post it for some of my friends sometimes those silly ones

I don't forget everybody else and like 10 friends or two friends that might see it that makes me want to post it I mean just the thought of him scrolling is like worth it yeah yeah it's weird right tea right on baby You're doing good on TikTok. You're being authentic. That's why they like you. Oh, yeah. I've been rehearsing. I'm not authentic.

Come on. He's, uh, I get stuck. And you drop the pencil. You throw shit. I'm just teaching a little idea once in a while. Yeah. You know,

one little idea under a minute. What was the one that got a million, uh, million, that was one of my favorites. If you just want to model a business, just look at what Amazon does to sell things. And I get all kinds of haters saying,

no, it's the, it's the product that's it. No, it's not. Amazon has a framework that puts, six to ten mind tricks in your head and each one amplifies the likelihood to buy higher you know social proof you know how many people liked it scarcity you know the deals running out some kind of reward

some kind of authority endorsing it and then you have they make it super available and urgent like these are all cognitive triggers so i just explained uh here is how to become a trillion dollar company and a million people watched it yeah so if one person does anything with that i've helped the world a little bit today. I'm sure. I'm sure it'll help a lot of people. There were a lot of comments that were like, oh, my God, because you realize there's like 20 different points

where they try to manipulate you want a page. Oh, yeah. It's pretty pretty, pretty eye. And it's the same for every product. Every product has the same. And then they have, I did a second video on also bought together, you know, at the end when they frequently bought together. Right, because you go to the grocery store,

you go for milk. They always put milk on the back of the grocery store. You end up coming home with a blender and some jello and four snickers, you know, you know, a waffle ball bat. Like, oh, you need all this stuff too.

Like, that's what happens when you're in a store. So Amazon is a store. So they put all these cognitive triggers and they make all these things available to you based upon

some creeping they've done with analytics and things that actually are commonly bought together. They always get me with electronics and buy a camera something that frequently bought together. Oh,

I definitely need that wire. Pouring the wire adapter. Yeah. Would you say, I feel like that was your favorite week of the, at least my, part of the books of business stuff.

It was the cognitive bias stuff and the Charlie Munger. I love it, yeah. I mean, I learned a lot about it. I knew Shaldini did a book called Influence that highlighted the six big ones, reciprocity, social proof, you know, authority bias.

But there's 100 cognitive biases, like because we're, you know, we're built to survive. Yeah. We got the big brain work and the big instinctive brain. Can't be overruled. When you guys get to a happiness hypothesis,

Jonathan Hight touches on a few too. Can't wait. We have a lot of, a couple weeks, right? 30th, I think, yeah. Looking forward to it. Well, cool. So what would you say moving forward is one thing that

you've learned or you've experienced from, whether it's books to business or any of the other stuff we've done, course creation, any of that stuff that you guys feel like you'll, you'll take with you or take up a notch in the future. I think for me it's obvious it's the cutaway and the clarity.

That's what I learned from you. Like very always clear clear with the messaging from T like with the marketing and things like that and cut away. Like always does it add to your goal if not and also the comfort zone like always pushing that comfort zone. Getting out of it. That's awesome. For me it be the first time you do anything, it's the worst time you'll ever do it. to try new things. Like for us, it was free talking on podcasts.

You never, you never, ever did one. Our first one was horrible. Our last one was really good. And, you know, you walk away with an ability, as I do when Steve does, to curate books and have conversations. We've interviewed some amazing authors. Like, all that stuff is cool. And it has no bearing on how you look that day or what you're wearing

or what you said as long as you were yourself. I think that's kind of resonated with me. I learned a lot about speaking. Yeah. That's what I talked about, too. like recently the from this the ability to just sit comfortably

and say things without worrying you know how it's coming across or you know what it's just you're thinking and you're speaking and that's just reps man that's like sitting there doing it again and again and again having good conversation and lives too going live

which is a similar thing but there's like an added pressure I think to being live in the moment yeah That, uh, yeah, completely not worried about anymore. So cool. What are you up to right now? You're worrying me.

Um, is this going away? Yay. Goodbye, Eddie. My God. See you soon. Why? Because you steal our food. What?

That's the Mickey Mouse goodbye song. That's awesome. You had to be. over 50 to know what that means, but the Mickey Mouse used to have the Mickey Mouse Club. Oh, it's still on. How Justin Timberlake started? I hope so.

A lot of, a lot. Janet Jackson was on it too. There's a lot of people on that show. Look it up, man. I believe you. Hey, it's been real, brother, and we'll see you on the other side. And with that, we're signing out.

Totalow.