Your World Within Podcast by Eddie Pinero - How Can I Help? - Interview with Rod Lake

Episode Date: June 12, 2020

In this episode I sit down with my friend Rod Lake, delving into his perspectives and lessons learned as an entrepreneur and Hollywood producer. As the founder of numerous companies over the years, fr...om Airborne to Vejo, to the motion pictures he's brought to life, Rod sheds light on his philosophy that gratitude is everything.  As he puts it, success stems from making sure the things that matter least don't overshadow the things that matter most. I hope you enjoy the episode.  There is certainly something here for everyone!

Transcript
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Starting point is 00:00:00 Einstein had this great saying. He said, look, the biggest question you'll ever ask yourself in life is, do you live in a friendly universe or an unfriendly universe? And your interpretation of that question and the answer internally will dictate a lot of what happens in your life. Welcome to Your World Within Daily. I'm Eddie Panero. And I'm excited about this episode.
Starting point is 00:00:35 We got something new, something new. something a little different today. We're interviewing a good friend and mentor of mine, Rod Lake, who I've spoken about in previous year world within videos. And I know some of you reached out. You know, you were excited and anticipating what this will be like. And it's a great conversation. It's a great conversation. I'm really pumped to get it out there. You know, Rod has essentially, you know, through the way he looks at the world and his mindset and his basically his approach to life, has really impacted me in my decision making and just how I think about things. And so when I realize, you know what, once a week, I want to start sitting down and having
Starting point is 00:01:16 these discussions and conversations, you know, he's the first name that came to mind. So I'm really excited. I think there's something here for everyone. And yeah, a little bit about Rod to paint a picture for who he is and the impact he's had. So he started his first company. He was 20 years old. So he's been an entrepreneur for 40-something years now. and started, you know, some very significant companies along the way.
Starting point is 00:01:42 One of the being airborne immune supplement that we've all seen in the grocery stores. One of his current companies is Vejo, which is the world's leader in personalized nutrition. He's a Hollywood producer. His most recent project in 2019 was highwayman. Just done a lot of good stuff. If you ask him, you know, he identifies himself as someone who's trying to live life to the fullest, grateful for the things he has, the people in his life and a motorcycle racer. But most importantly, and the reason I'm so excited to bring you this conversation, just a good dude.
Starting point is 00:02:19 So without further ado, I'll get into the first question that I asked Rod. It was about the subject line, how can I help you? Which was when we met three years ago and he reached out, that's what the subject was. And that's how he starts every conversation. It's how he lives his life, right? How can I serve? how can I help? How can I be of assistance? And so I asked about the role that plays in his life.
Starting point is 00:02:41 I think for me, I exist in this universe to try to help, you know, as many people in the unique ways that I hopefully am qualified to do so. And that phrase, if I go back to every business that I've started since I was 20, and that's a few of them. And it's been a long time because I'm 64, so that's 44 years of being in the wilderness. I've asked that question and I ask it. And it's just become a part of how I function. because quite honestly, you know, the type of partners, the type of people that I choose to be with are people that are as interested in how they can help me as how I may be able to help them.
Starting point is 00:03:43 And so in that question, and I could tell you, I can tell you that that phrase, I think there's only two reasons to do well in life. I think that those two reasons are freedom and generosity. And that phrase has helped me to achieve a level of generosity in my life that I never really thought that I would, ever. It's just a part of who I am. And interestingly, it becomes a part of most of my partners in business as well. So the next question, and I'll be doing this throughout the podcast, kind of interjecting and adding more detail. as I was listening back, I realized we were a lot of important.
Starting point is 00:04:24 There's context that he knows and that I know from the stories, but I didn't really paint them well for the listeners. So I'm going to do that. Basically, I'm asking about a story here related to Rod as a teenager in the real estate world, you know, metaphorically getting his teeth kicked in, trying, trying, trying to break through, but staying with it, right? And so the question is about the mindset and the approach that allowed him to ultimately break through and meet some important people that that helped them along the way.
Starting point is 00:04:53 Well, you know, I was 19. And if you, it's really easy to look at my life and I live this unbelievably wonderful life. I have an amazing wife. I have two great kids. I have a grandson. I have more grandkids on the way. My life, my family, my friends, it is nobody's more surprised to live the life I get to be to get to live. But, but it all started in a moment where it wasn't my, it wasn't me being ambitious. It was that I existed in a place where I was in a corner. And the only way out of that corner that I knew of was to do something that was not limited by a five-day week or a 40-hour work weekend. And that came to me. It was to be a realtor. My father-in-law at that time was very influential in my life. And he was a realtor and came for nothing. So here I am. I'm 19 and I get my
Starting point is 00:05:48 real estate license. And the only thing I know about selling real estate is what I read every book. Every person that was ever successful at that point in the 70s had wrote a book about real estate. Tom Hopkins was a guy. And if Tom Hopkins said, you need to knock on 100 doors a day, I knocked down 100 doors. If he said you had to call every expired listing every night, I called every expired listing. And in 90 days of selling and trying, and I had no listings at all, in 90 days, I had nothing. I had made a dime. I had all the behaviors. I'd worked 16 hours a day. And Tom Hopkins said, you hold an open house every Saturday and Sunday if you're not doing anything else. And it's not so much to sell the house, you know, and I didn't even have a listing.
Starting point is 00:06:34 So I had to get a listing from somebody of an empty house, and there it was on this, on Super Bowl Sunday. I was going to hold an open house on Super Bowl Sunday. And so what happens is my friends all call me and they say, hey, you got to come to a party. I'm 19. So, you know, life is life. And I said, no, I'm going to hold an open house because that's what Tom Hopkins said to do. And so there I was at this open house.
Starting point is 00:07:00 Let me back up. There were 10 reasons for me not to do this. One is it was Super Bowl. Second was my friends wanted me to. Third, I woke up that morning and I turned my car. and it didn't run. And so I called my father-in-law. I needed a nice car in case. Somebody stopped by and I was 19. I'd have that nice of a car. Asked my father-in-law to borrow his car. He had this Lincoln mark four a car I would never ever drive. I was a, you know, I would, I had a BMW. I would never
Starting point is 00:07:27 have driven this car. Went over, picked it up. Great guy. Parked it in front of the house, sat there, turned a TV on, brought a TV because it was an empty house. Turned it on, watched the Super Bowl. Nothing happens all day. about 5.30, this guy walks in, he knocks on the door and he says, hey, are you watching the game? I said, yeah, I'm watching the game. And he comes in and he says, look, I got kicked out of my house because I was yelling at my brother-in-law. I have a party every year. I said, where are you from? He said, I'm from Hillsborough, which was an hour and a half away from where I was at. And the end of this story is that that man was a guy named Ray Giazzi.
Starting point is 00:08:07 and in the next 12 months, I sold Ray Kiazzi and his family a couple million dollars worth real estate, which was everything in those days. And so all I learned was you just have to be there, you know, and I wasn't so tough, and I wasn't so smart, and I wasn't so ambitious. I felt the world kind of slipping away. I really was looking at myself as somewhat of a failure and in one day in one place, that turned around. And that confidence, what happens when you have a win like that is it kind of adds, and it adds, and it adds, and you don't stop your behaviors. And, you know, that's, that's the regiazzi story.
Starting point is 00:08:50 Do you still see that kind of showing up the same principle in different areas you're like now? Because you're like I was mentioning, you're all over the place, man. You're a Hollywood producer, business world all over the play. And like the same principle of being there, seeing a result before it arrives. I think so. I think that the challenge for a lot of people is that one of the things that I didn't know when I was young that I feel like I have an understanding of now is that I think everybody is struggling at something. I think that everybody wants a level of significance somehow, some way. It doesn't matter who it is. And this unique perch that I get to be on and to work with some well-known people and see their lives, they're strong. struggling to. Trust me, sometimes they shouldn't struggle. Sometimes they struggle over things that don't matter, which gets into my opinion is, if you ask my kids, the thing they've heard
Starting point is 00:09:49 me say more than anything, the answer would be you can't let the things that matter least control the things that matter most. And so life becomes about priority. And, you know, trust me, I've failed at that more than I've succeeded in my life. There's no question. But I think it's I think life is about it's about behaviors. I think that it's about the way that you think I think that you know, um, uh, Einstein had this great saying. He said, look, the biggest question you'll ever ask yourself in life is, do you live in a friendly universe or an unfriendly universe? And in, and your interpretation of that question and the answer internally will will, will, will dictate a lot of what happens in your life. I choose to live in a friendly universe. And the reason that
Starting point is 00:10:40 becomes important isn't so much what I believe. Because if I choose to think that I live in an unfriendly universe, then the people that are attracted to me, mostly, are going to believe the same thing. And that's not the world I want to be in. So where does this mindset, and I feel like you're too humble to admit this, so I'll insert this in. But like the mindset to continually push and try new things and put yourself, you know, a lot of people don't wander and they're afraid to test and push limits. And it just feels like knowing some of your backstory that that's never, uh, kept you from, from moving forward. I don't, you know, I don't, I consider myself, my family thinks I work all the time. I think I'm somewhat lazy.
Starting point is 00:11:28 I think I'm kind of, I was, there's a few, things that I feel like I was made for. I was made to be a great husband. I was made to be a great motorcycle racer. But I wasn't. I didn't become a great motorcycle racer, but motorcycles become important to me. I think that it's not, it isn't about a level of ambition and drive for me. What it becomes is that is that there's noise in this world and there's music. One of my favorite stories, I've never consider myself to be great at anything, my, my, my, my success in business has come on the shoulders of unbelievable partners, people that would die in the foxhole with you. And that is my success, the people I have been around. It has not really been me. And I think that,
Starting point is 00:12:21 that, um, that what happens with me is that I'll go through the creation of a business and the scaling of it and the selling of it or the exit of it, maybe taking it public, maybe selling that company, which is an unbelievable amount of energy. And when I'm done with it, I usually think, you know, that's probably the last time that'll ever happen. And then it's a little bit of time we'll buy. I'll screw around. I'll race motorcycles all over. I'll build things. I'll mess around. I'll try and learn something new how to surf, which I'm terrible at. Or other things. place for it. Yeah. And, and, and then I'll find myself in a universe where they're putting the band back together. Only the members are different. And it seems like a really interesting thing. And look, what I do, I don't have a shovel in my hand. It's not like I'm in Bakersfield laying asphalt in their summertime. You know, my world is about trying to look at things in a little bit of a different fashion, maybe then, than someone else did. There isn't one thing that I've done that somebody didn't do before me.
Starting point is 00:13:33 And I can't even tell you in some cases that I did it better than the people that were there. I just did it different in some way. Sometimes better, sometimes just different. So would you say there's something that's bringing you back to it, right? Because to your point, you could put your feet up. Is it having, you know, that support group and the people around you that sort of motivate you? Or is it like, you know, an intrinsic thing where you're like, oh, man, you know, it's something about the process that you enjoy and, you know, get a rush out of?
Starting point is 00:14:09 There is every company I've ever started with every group of partners. I've always gotten to the point where I thought, why did I do this? I said I was never going to do this again. It's just, it's that hard blocking and tackling universe, the unsexy part of building a business, the heartbreak. Someone would ask me, what is it in building a business? One of the skills set you have to have is you have to survive the heartbreak.
Starting point is 00:14:39 And so you think once you've got a really comfortable life and you don't have to struggle financially anyway, you think why would you put yourself in a place where you're going to have heartbreak? Heartbreak to me is hiring the wrong people. Heartbreak to me is that we, you know, not that we can't solve a problem, but we're not solving it maybe as good as we should. So I don't know. You know, I had a, you know, one of the great stories that I've ever known is, is that Paul McCartney did one of his first interviews in Rolling Stone magazine.
Starting point is 00:15:15 And, you know, Ringo was never known in The Beatles as a great drummer, wasn't even a great percussionist. And the interviewer at Rolling Stone said to him, he said, hey, he said, you know, Ringo's not that good of a drummer. You guys could have had a much better drummer. You know, why do you have Ringo? And Paul McCartney had the best answer. He said, we might have had a better drummer, but Ringo is the best beetle. And so in my world, I just try to be the best beetle.
Starting point is 00:15:47 That's all I try to be. The best, whoever it is and whatever it is, you know, that I am. feel like my my kids watch me and I'm not I'm not really good at screwing around man if I if I'm just messing around I'll tell you what happens I build motorcycles I go racing and I end up breaking something that's ultimately what happens so you know keeping busy in business it's just physically safer for me than going out and and messing around which I'd much rather do to be honest with you dude that's a that's a powerful quote that's going to be the name of the interview the best beetle I like that's a great story isn't it?
Starting point is 00:16:26 Yeah, it really is. An interesting thing I want to yank out of there is you mentioned heartbreak and I actually got a message on Instagram from someone named Kirsten who heard the previous story that I'll mention in a second and asked about, you know, your losses and rejections and I'm like I, that's what made me think about. I know you had ups and downs in the real estate world, but it sounds like your relationship with maybe you can call it heartbreak, failure, rejection, has become sort of part of the process. It doesn't sound like something that, you know,
Starting point is 00:16:59 you take too seriously. Yeah, I think everybody has a story and everyone has heartbreak. And my upbringing, when I was young, my brothers and I, by the time I graduated from high school, my brothers, too, we had gone to 23 different schools, which meant, you know, you would wake up one morning and your things would be packed and you would go.
Starting point is 00:17:24 And any parents, most people listening to this are going to think, wow, that was terrible. It wasn't. It was what it was supposed to be for my life. Because what happened is that it was a microcosm of how the world works. Things start and they end. And then you have to start again. And you can't, you know, what you can't do, it's. It's not the snake bite that kills you.
Starting point is 00:17:54 It's the venom that runs through your veins. And so in this world, you have the chance of stopping that venom. For me, it was just about moving on and moving on and moving on. Everyone has had their heartbroken, everyone that I know of. And most everyone, hopefully has learned from that. Every heartbreak I've had, you know, the biggest impediment, to my successor in business is really simple to identify. It's me.
Starting point is 00:18:26 Plainly, simply. No question. And most of it is the carryover of things I should never have carried over or a lesson I didn't learn that I was supposed to. It just really is. So in terms of surviving the heartbreak, look, I don't, you know, I've had my head in my hands. I've laid at it in bed and stared at a ceiling fan all night long trying to figure out
Starting point is 00:18:53 if the decisions that I made today propelled my family forward or moved them backwards. And that happens with every person every day. You don't have to be some entrepreneur. You don't have to create a business to have to deal with that. What you really just have to do is you have to have, if I could, tell you in every office I've ever had, including the one at my house here, there's an eight and a half by 11 sheet of paper, and on it is written these words, test of faith. Every single thing that's great or terrible in your life is a test of faith. Faith in God, faith in yourself, faith in the future,
Starting point is 00:19:42 faith that you can get through it. I'm not trying to be religious. This isn't religious at all. It really really is just a test of faith. And however the makeup in me became, it was that I was going to get through that somehow. And trust me, I felt, you know, I've, I've had moments like everyone has where I thought, well, this is it. You know, you just did something that just ruined everything. And truth is, that never happened, you know. I mean, 90% of the things that I've shed a tear over, worried about or have my head in my hands about or anything else like that. They never occurred. It was all created in my mind, you know.
Starting point is 00:20:25 Just keep trucking. The thing that really said out to me there is accountability, you know, because have faith, believe that you can do it. And if you don't see yourself doing that, it won't happen. But an important thing that I like to touch on is the accountability piece because you said it perfectly. It starts with you being the problem so that you can solve it. And I think a lot of people miss that mark with regard to, you know, if it's not your problem to solve, the keys aren't in your hand, right?
Starting point is 00:20:58 And as soon as you, even when it's chance or lock, you know, when you're in the driver's seat, you have the chance to rebound and continue forward. Look, when I have a challenge, when a person has a challenge, and it's and you're not looking internally first, which is the first place anyone should. It's like going to a doctor and saying, look, I've got a problem with my stomach. And the doctor sitting there going,
Starting point is 00:21:29 okay, I understand, I get it. And then the doctor's saying, look, I'm going to write a prescription, but the prescription is for your wife, not for you. That's good. And in that, the truth is that is that, is that, is that we all have a unique set of talents. You know, every failure I've had in life, I own.
Starting point is 00:21:55 And I'm probably more responsible for than anyone else without question. So in terms of accountability, but I don't, but I'm going to tell you, I'm not sure that I spent my whole life thinking that way. I think that it's just taken the age and the time and the wisdom for me to get to a place of peace where I realize that the failures that I've had. And the biggest failures I've had have nothing to do with economics. They have to do with I could have been better to a person at a certain time. I could have helped someone at a moment that I didn't. Those are the regrets I have. It's not business. Business is business. Some shit's going to work and some shit's going to fail. And that's just the way life is. So the next question I dive into, and it's actually funny, I accidentally activated Siri here. And there's all kinds of chaos going on in my headphones at this moment. So I'm skipping all that stuff. But my point is to this point in our conversation, right? When you look at someone that's done the things that Rod has done and reach the amount of people he's reached,
Starting point is 00:23:07 you know, you're getting advice, you're thinking, you know, procedural or habits or, you know, tactical things. And what I've noticed is his emphasis, what drives him is the outlook. It's the people. It's gratitude. It's not what you'd expect. And I just think that's a really amazing thing. And I ask him to expand upon that. But let me tell you, it's not about having it. It's not about having. the right people around you all the time because I've learned I've learned as much from people who were in my life to teach me what not to do and how not to be and how I didn't how I didn't want to live my life as the people who did and so those a lot of times those people are around you and you think man you know that was a that was a really bad influence and that was a bad
Starting point is 00:24:07 moment in time and these people cause me this heartache and this pain. What I do is I sit back and I look at things and I go, wait a minute, you know, I have a friend and he has a wife and he has he has two different ages of kids, young ones, old ones, and the old ones are really good friends of mine and and his wife is, she's challenging because she's young and the older kids call me and they say, we don't know why dad married someone like that. She's weird, you know, and my advice to him is, look, he had married somebody like that. So you could see what it would be to marry. We married somebody like that. So you don't do the same thing. There you go. He's doing you a favor. So I don't, it's not, it isn't what you really have to do. When I look at what we've done,
Starting point is 00:24:58 what my partners and I've done in business, we would look at a business and we would analyze it, And we would sit there and go, well, this is what they're doing right. This is what they're doing wrong. But this over here, that's what they're really doing wrong. And so what we did was we looked at that, what they're doing really wrong is this weakness. And we transposed it over to our side to be one of our strong points. So that when in a competitive situation, the universe would look at the people we were competing against when we were head to head and go, that's weird. they're really terrible at this, but these guys are really good at what they're terrible at.
Starting point is 00:25:37 That's a strange universe to be in. So it isn't just about, man, and surround myself with positive people. Do I think your life, my life, my children's lives are defined by the five people that they hang out with and talk to every day? You bet they are. There's no question. I am too. But it's about the people in your life that exist to teach you, the negatives as much as it is the positives.
Starting point is 00:26:05 I believe that. Learning from everything. Right. Yeah, yeah. I mean, I guess we all are. Do you do anything with regard to, like, examining, like, self-reflection, or I know some people have different habits and different ways of kind of looking back on the day, their encounters and stuff like that?
Starting point is 00:26:26 I don't look at, I don't think that I'm that organized. it's the moments in time where I've stepped over the line are pretty self-evident. And a lot of times because I have an ego like everyone else, I try not to let it control my life. And when I've stepped over that line, I generally know it. You know, I do. And sometimes, you know, sometimes I want to make it. make amends and sometimes it's just not worth the time to do so.
Starting point is 00:27:04 And it's a really bad thing to say, maybe reflects of who I am, but I think that I read a lot. I'm aware of things. Certain things are interesting to me. You know, meditation is really interesting to me. Just being quiet and peaceful. And, you know, for me, I used to feel like I was. was the big responsibility for the next great idea in any company I was in was on my shoulders. And it drove me crazy.
Starting point is 00:27:40 And it was hard. I felt like I was like a like an advertising creative person who had to always continue to come up with something great. And it was really hard. It was really, it made my world difficult. But I changed that. And, and part of it is because, Because, you know, what you manifest in your life, when I was younger, I was raised in a bunch of environments where, you know, conflict was consistent. And there were a lot of people who were
Starting point is 00:28:16 really great at it. And I became really great in a conflict, really great. I became the person to go to. And for many years, probably up until, you know, probably 15 years into my business life, what I realized is that because I was manifesting that, what I was doing was I was creating a lot of conflicts so I could solve it. And I didn't want a life of conflict anymore. And someone much smarter than I am sat down and said, you know, look, this is kind of what you're doing. You're seeing your value in this area.
Starting point is 00:28:53 And so to be self-righteous in your life, you're creating it. And it was coming at me. And so was conflict, conflict, conflict, conflict, solve conflict. And finally, I just decided, you know, I didn't want to do that anymore, man. I didn't want to be the guy that could actually, you know, be in a business fight that was either loudest and the meanest and the nastiest or whatever it was. It just wasn't who I wanted to be at all. So next to ask Rod about that adjustment, right, going from, as he says, the more fighting sort of cutthroat mode to the person that he felt comfortable being. I think that you don't deserve what you can't appreciate.
Starting point is 00:29:33 And so, you know, I've told those words to people, they were told to me 35 years ago, and they changed my life. And if you accept that as a possibility that you don't deserve what you can't appreciate, then the goal of life is to appreciate as much as you can. That's it. That is a powerful nugget.
Starting point is 00:30:02 It is. It really is. So the next question I really want to make sure I explain because I left out a lot of important details. So basically I flew to L.A. about a year ago, and we had a discussion that changed a lot for me and my perspective. And it was about his story with founding Airborne. and how that would relate to me in the motivational space, right? And one of the things he talked about was, you know, he thought it was going to be a T at first, airborne, the immune supplement. And he looked and he saw all these T's, how many were already there and thought, you know what, well, I'm going to have to pivot.
Starting point is 00:30:40 I'm going to have to take this idea and make my own space, create my own nook. And the conversation was around, you know, Eddie, you know, you need to do that in motivation, right? If that's your world and that's what you love and that's where you want to be, how can you do it a little bit different than everyone else? And my question here is essentially on the significance of that in his life today and the work that he does now. Everybody has music that exists within them. And the music that exists within me exists in the places when I'm with my family. It exists when I'm on a motorcycle. And it also exists when I'm looking at the solving of a really intricate problem
Starting point is 00:31:30 whereby what we have to do is we have to differentiate ourselves from someone else. And I wasn't smart in Airborne's case. It was a friend of mine and his wife. And maybe some of the best partners I've ever, ever had wonderful writer and Tori McDowell. all fantastic people. And we met and we were going to create this. She was an herbalist, but there was no product. And we were going to create this tea.
Starting point is 00:32:02 And it was going to be great. And I just sold the business. So I had plenty of money to fund the company. And then I went to the tea aisle at Whole Foods. And this is the mid-90s. And I thought, oh, man, we're the only people that aren't in the tea business. And I don't know, I didn't know how to differentiate myself. Heartbreak.
Starting point is 00:32:23 Absolute heartbreak. Because I wasn't smart enough not to go to look at the T-Ile before I had spent money designing packaging and all these other things. And I thought were really the cool things to do with the business and everything else like that heartbreak, absolute heartbreak. And then what happened is I woke up and I thought an effervescent. And I called my partner. and I called Ryder and I said, why don't we make an effervescent? And he said, can we do that? And I said, well, I don't know, but I think so.
Starting point is 00:32:58 And I would say the rest is history, but it was, there was a lot of blocking and tackling done far more by them than by me because I'm just not that guy. And I think that, so if you ask what had to happen, what had to happen is that when I ran into this wall of problems. I had to stop. I had to be quiet. And I had to let the universe give the answer to me. And in some cases, that happens quickly. And in some cases, it takes time. But for me, it's mostly about a change in perspective. I look at problems from different angles. I don't look at problems from one perspective. look at it from the competitors perspective. I look at it from the people who finance it,
Starting point is 00:33:53 the customer's perspective. I look at it from the investors' perspective. I look at it from what's really a win and what's not a win. What's a priority and what's not a priority? What's important? What's not important? And I attempt, at least, to eliminate those things that aren't important. And lastly, we wrap up the conversation delving further into the line. You'll deserve what you can appreciate. As Rod mentioned, that's a big part of his life and that line changed his life. And he talks about the power of words and how they can remind us of the simple but most important things like gratitude. All the things that I do in business, you'll never find anything in social media about it because it's just business. That's all the it. The things that I
Starting point is 00:34:42 that I repost are things that I feel can be helpful or funny. I have a bunch of motorcycle friends that if you knew them and saw them and lined them up, you would go, you're really friends with those guys, but they are. They're my friends. I love them. I don't have to agree with my friends politically or anything else like that for them to be my friends or deserve my help. It just is who I am. But I post when I share the things that you produce, it's a big.
Starting point is 00:35:12 change for me. It's really helpful for them. And there are moments in time where my life has turned on a dime. When I tell you those words, you only, you know, deserve what you can appreciate. When that person told me those words 35 years ago, I was in a moment in time where I didn't understand. I'd been working seven days a week and my business was just kind of existing. And I had these people in my life who literally they were drug dealers and they were killing it. They had great houses and they had great cars and I had the same house and I had the same car and all my money was going into my business because I was trying to build it and and I sat there and I said, you know, how is this fair? And this great wise person sat with me and said, you only deserve
Starting point is 00:36:03 you appreciate it. Those words changed me and I believe that that many, many times the words that you create, they change people too. They just do. Because words aren't like kites. What you say, I mean, you can't reel them back in. They exist in the ether of the universe. And they are there forever. Yours too.
Starting point is 00:36:22 They're out there. So look, on behalf of everybody that listens to you, I want to thank you. Because you've changed my life too. That means a world to me, man. You have no idea. You have no idea. You only deserve what you can appreciate. It's beautiful.
Starting point is 00:36:40 And maybe we'll wrap off with this. This is the story that I got. I'm telling you, people were so excited when I told me you were coming on. They know the Rod's story. And just a quick recap, you know, sitting down, never met you. We were talking about, you know, doing some work together in the pricing. And basically my response was, look, I don't care. You know, I'm just excited to be around good people and start working.
Starting point is 00:37:03 And, you know, your response was essentially, you know, you need to set your work. You need to value yourself higher than that. You need to sell yourself better because the world won't see it until you do. And in my God, I mean, there's certain things that happen in your life that just transform you. And I left that day, not even caring about the check that I had in my hand. I left just feeling like a million bucks. I felt like it was incredible. And I just wanted to shout that from a mountaintop.
Starting point is 00:37:36 So that's, you know, one, I want to say. say appreciate it but um to you know i want people to understand that that is the possibility that it starts with how you see yourself well it does look you know and i'll tell you how i see myself grateful i'm grateful for your time grateful for your inspiration and listen when you walked away from me i felt as good as as as you did and and it wasn't because i felt like I had imparted this great fucking wisdom. You did. No, I didn't.
Starting point is 00:38:17 I felt like, I'll tell you what I felt. I felt like that day, I was 2,800 miles from home, sitting down with someone having a conversation that I was supposed to have. That's it. That's awesome. All right, brother. Thank you so much for your time. I appreciate it.
Starting point is 00:38:37 You betcha. Take care. All right, you too. All right. Well, that concludes the interview and the podcast. I hope you guys enjoyed that and got as much from it as I did. I appreciate you listening. And we'll be back Monday with more awesome content.
Starting point is 00:38:52 Have good weekend.

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