You're The Voice | by Efrat Fenigson - Ep. 53: Lina Seiche - Setting Roots In El Salvador

Episode Date: November 27, 2024

My guest today is Lina Seiche, a writer, cartoonist, coffee (marketing) person, and the founder of Little HODLer - an educational character created to educate about sound money. Its online store has p...lushies, comic books & prints, and Lina is now working on Little HODLer school text books for young children in El Salvador, about financial literacy & bitcoin.  In this episode, Lina talks about her bold move from Germany to El Salvador and how she turned her e-commerce brand into a success story. We explore what’s happening in El Salvador right now, from its progress as a nation to the importance of teaching financial literacy to younger generations. Lina shares her thoughts on sovereignty, trusting principles of liberty and prosperity, governance and leadership. Despite global challenges, she talks about the hope and purpose she’s found in El Salvador and how President Bukele & El Salvador are setting an example for the world. We also touch on why bitcoin and self-custody are so important for financial freedom, why good coffee and good branding make a difference, and what do plushies have to do with all of that :)   Tune in for an inspiring conversation about personal responsibility, optimism, and the potential for real change. ► If you got value, please like, comment, share and support my work. Thank you! -- SPONSORS -- ►► Get your TREZOR wallet & accessories, with a 5% discount, using my code at checkout (get my discount code from the episode - yep, you’ll have to watch it): https://affil.trezor.io/SHUn  @Trezor  -- SPECIAL OFFERS -- ►► Enjoy the Little HODLer products, learn about sound money while having fun! use code EFRAT for 10% off on non-sale items ►► Get 10% off on all books, inc. “The Inverse of Clown World”, using the code EFRAT https://bitcoininfinitystore.com ►► Join me in any of these upcoming events:https://www.efrat.blog/p/upcoming-events  -- LINKS – Lina Seiche Twitter: https://x.com/LinaSeiche  The Little HODLer Website: https://thelittlehodler.com  Efrat's Twitter: https://twitter.com/efenigson Efrat's Telegram: https://t.me/efenigson Watch/listen on all platforms: https://linktr.ee/yourethevoice Support Efrat's work: ⁠https://www.buymeacoffee.com/efenigson   ⁠ Support Efrat with Bitcoin: https://geyser.fund/project/efenigson

Transcript
Discussion (0)
Starting point is 00:00:00 A lot of the developing countries, third world countries, whatever you want to call them, they are stuck in these predatory loans. And it's like a vicious cycle. To break out of it is extremely, extremely hard. If El Salvador manages that, that is a very powerful example to set. That current leader is actually showing respect to his people. And at the same time, I think that level of respect is being asked from the people. The roads here, they didn't exist a year ago yeah first time i came there was like a dirt road here if you go to the downtown in san salvador the way they're making it really beautiful and you also know that in two years time it'll look completely different again the speed at which progress is happening in
Starting point is 00:00:43 salvador is incredible and the direction which is happening is extremely promising so there's the visual part but you also feel the like the ethereal part of it and that hits you the moment you get here. Hello, and welcome to another episode of You're the Voice. Thanks for being with me in Mike Peterson's Bitcoin Beach studio. Shout out to Mike and Paco. Thank you so much for hosting us once again. We're in El Zonte, El Salvador. I can't believe I'm saying it. I can't believe i'm here lena i'm here yeah to be fair it's a very fancy studio he upgraded it like quadrupled in size have you been to each one of his quadruple but what's the next biggest quarter i don't know quinn how do you say quintuples whatever okay but you've been to
Starting point is 00:01:41 each one of the stages of it of this studio evolution right every time it gets bigger you're visiting here so Lina Sech am I saying it right is it Sech no but it's okay so how do you say it Seiche
Starting point is 00:01:53 Seiche Seiche yeah more or less Seiche yeah it's such a German name yeah
Starting point is 00:02:02 Lina Seiche my oh that's actually very good Seiche my surname is is also German Fennigson oh no way
Starting point is 00:02:09 cool Fennig the coin no way yeah and Son the sun so it's like
Starting point is 00:02:15 a poor kid so probably the roots of the family are from a poor family oh that's like a i'm guessing actually yeah but fennig is the old coin oh the old german coin i used to use them when i was very very little yeah you had before we got our beautiful new currency so you had fennig so here i am with a fiat currency name wow what a symbolic i'm so sorry and it's also not the easiest name for people to pronounce so you know you're in a you're in a good company so lina thank you so much for being with me here today thank you for having me and before we dive into the conversation about you and with you i want to give again a shout out to the bitcoin beach and ask my audience to please support the bitcoin beach by going to their
Starting point is 00:03:04 youtube channel and giving them a subscribe and also for you or the voice go to our youtube or any other channel twitter wherever you are i refuse to call it x and please uh give a comment or a review also a twitter boomer yeah me too i am a twitter boomer and um every donation helps so if you want to support me and the show please do so and also bitcoin beach and if you're listening on fountain then boost or zap us and thank you so much for the support all right lina we are with you here today and for me this is so awesome because i met you in prague i think it was about six months ago yes when we were there together for the treasure day and the btc prague festival I would say and um and we had a little chat and I fell in love straight away with me of course and
Starting point is 00:04:01 I told you that I would love to have you on my podcast because you had this such a serene calm energy and you were so nice and welcoming and you were like yes please come to my new home in El Salvador and you know we will do stuff together and I'm like she's so nice and that That is so great. I have people, but they never come. So here I am. They don't come, but it takes like 30 hours. And then they never come.
Starting point is 00:04:30 And then people come. It's like I'm over the moon. Yes. I mean, your story, you're going to tell me all about it, but my audience don't know who you are. So for people to know, you're the founder of Little Hodler, which is an amazing e-commerce website. Go check it out.
Starting point is 00:04:47 There is so much to see there. And also, Lina and I have agreed that we're going to arrange a special benefit for my audience. So, if you want to purchase any of the items, you'll have a benefit. We'll put it all in the show notes so you can use it just before the big sale that Lina is going to have on our website, right? Yes. Right? So, you're going to have fun with all those plushie dolls. Is he visible?
Starting point is 00:05:13 Yes. Here's a plushie. Here's a little huddler. this is this is the the original the og hodler right the og little hodler but there are so many versions of them and you're so creative and she keeps creating new new versions of the the plushy and um she writes books she's draws beautifully cartoons amazing stuff you should follow her on twitter because you're gonna have fun seeing all the tweets that she puts out there and she's also playing the piano so beautiful just the other day i shared one of your tweets when with a video of
Starting point is 00:05:53 you playing the piano and i felt like it was an angel singing you have such a beautiful voice and yeah it's so nice it was kiss me that you played it was such a nice song i love that song that's so beautiful i'm gonna put it in the in this episode um what else did i forget to say she She's also doing marketing for, wait, I've got the name, Beans of Fire, which is the new brand of coffee from here, from El Salvador. We'll talk about that as well. So she's the creative mind behind the marketing of Beans of Fire, which is also great. I come from a marketing background, 20 years, so I appreciate good marketing. Yeah, and there's so much more to say, but I want you to tell your story.
Starting point is 00:06:39 and i want you to start as early as you want so like where'd you come from what led you to develop yourself in all of these directions so all these artistic creative directions you're originally from germany here you are in el salvador living here so what has happened tell us a little bit about you all right so when i was 12 no i'm but actually i could start there you start wherever you want i actually when i was 12 i decided i'd go overseas i was like i'm gonna i'm gonna move to japan and i was such a huge japan fan we had a um we had this tv channel in germany that showed anime after school so we'd be all watching dragon ball and make so much sense that you like anime yeah yeah i hear that a lot so actually i when when people ask me where do you start that's
Starting point is 00:07:36 probably where i start because that's where i kind of became obsessed with the idea of going overseas the creative stuff that's when i taught myself piano that's when i started learning japanese when i started like doing all the creative stuff but the probably the interesting part starts afterwards so i did do that when i was 18 i i finished school then i went to japan uh lived there for a while and then after that i just basically lived overseas so you lived in japan for how long i lived in so in total oh my god i don't even know because i i stayed there several times and i stayed in a little like a little resort town to uh when i was 18 it's called karuizawa nobody knows it but it's like an hour north of tokyo and uh in in tokyo in summer
Starting point is 00:08:26 it gets really hot and it's not like here they don't have pools everywhere and oceans so they go up north one hour and then they're in this valley and they eat japanese stuff great food and play golf and yeah really great food i was working in a hawaiian restaurant i was being a waitress with the hawaiian flour and stuff yeah making pancakes so uh i stay in korea i went and i've also lived in tokyo uh but i basically the majority of the last 10 years i spend in asia like uh japan malaysia philippines taiwan wow and that it was in in that this is a bitcoin podcast right so it was during that time i mean my podcast is not just a bitcoin podcast we talk about life we talk about everything so yeah normally the first question i get is how do
Starting point is 00:09:17 you how did you get into bitcoin i say it was like whenever you want but no no i want to hear more about your background cool yeah so that's where i spent the the majority of the last 10 years and then i basically i traveled a lot i traveled a lot for the for the bitcoin work that i was doing but also in general and then i got used to it so i did that for like 10 years now i've been in like 35 ish countries wow and last year i moved here you're the voice is brought to you by trezor the original bitcoin hardware wallet company pioneering the development of self-custody for crypto assets since 2013 empowering individuals with an open source device enabling beginners and experts to easily and securely hold their coins i find my treasure super easy to use and
Starting point is 00:10:05 recommend it to my friends and family enjoy my five percent discount on treasure product by clicking the link in the show notes and using the code FLAT. So I have a company, Little Hodler, that I started now four years ago. And that company has traveled with me and sort of grown with me and gone through this. Well, he has lived one cycle now. Yeah. So I've been there a little longer. Four years.
Starting point is 00:10:34 Yeah. And yeah, it's come to a point where because Little Hodler started as a comic brand, I was drawing comics, posting them on Twitter about Bitcoin stuff. And it's come to a point now where I can actually reuse my old comics because we're one cycle in. And I realized that the comics, they work well every cycle. They're relevant. Yeah. So I did that and I've done several different jobs.
Starting point is 00:11:01 But the last seven years or so, I've been in the Bitcoin space. and last year i visited el salvador in august i fell in love with it and then i came back in september and i fell in love some more and then i came back in october and then i moved here and since then i've been here i've moved my company here moved everything here actually our entire team yeah we're all here now and we do everything here it was sort of what i wanted to do bring as much of our work into el salvador as possible and do it from here and yeah that's what we do now so you told me it's such a change for you because from moving around from place to place now you have that feeling that you actually want to stay in one place yeah is that something
Starting point is 00:11:49 different for you yeah and what is it about el salvador that does that to you oh i have no idea i've tried to explain it so many times but that's exactly how it is because i've been basically on the road for 10 years and anybody who travels understands that after a while you get used to it yep so because you and it was not something i planned i didn't go and say okay i'm gonna travel the world and see all the countries i just went to the countries that i liked yep which was japan at first and i really loved malaysia as well and some other countries as well so i would just go where i liked it and then from there i would go where i liked it and then i realized okay i'm actually staying like very short amounts in each of these countries so your your brain probably
Starting point is 00:12:36 subconsciously gets used to the idea of the the transience the temporariness of staying in places so subconsciously you you already ready yourself for a new place once you go to one place and i've that just never really bothered me but it's something that happened until i came here so it's well basically what it means in practice is that you don't buy stuff you don't buy furniture or you don't buy big things or you don't make big commitments you you you don't you don't fix yourself to a location in one way or another you live the true nomad life yeah but then here what it's like it clicked it just changed now i'm like oh i have a piano now that's a pretty big that's pretty big yeah but you can't really take me anywhere i'm thinking to buy bunnies so it's
Starting point is 00:13:32 like uh those are the kinds of thoughts that i haven't had so i don't know maybe i'm getting older or maybe it's el salvador the timing makes me think it's probably el salvador there there is a big difference here and the main main main difference that i could tell coming here for the first time which is a big part of the reason why i fell in love with this place is that you come into a space of optimism right you come into a place of progress i've never seen that before where in a in a in a world where you constantly feel like you're too late to everything like you i remember in did i say i'm from germany i'm from germany so i remember in germany in school we had an economics class and our teacher was showing us this graph of how
Starting point is 00:14:18 a country's economy will go like in waves basically it'll go up and it'll crash and then in the best case it'll go up again it'll crash again and he drew like a little point at the top of the way he's like germany is here right now oh it's gonna get worse oh lo and behold he was right so but that's the feeling that a lot of us have right that we are constantly too late to anything we're too late to benefit from an economic boom you're too late to um benefit from a strong currency we're too late to buy a house we're too late to afford our rent or our groceries or anything so being early to something is a feeling that we haven't really had and i've only had it twice once was with bitcoin and the second time was when i saw what's happening in el salvador
Starting point is 00:15:09 which is like the the progress here is incredible a lot of it is visual like you can see the construction here right the the roads here they didn't exist a year ago right a little over a year ago yeah first time i came there was like a dirt road here if you go to the downtown in san salvador the way they're making it really beautiful and you also know that in two years time it'll look completely different again the speed at which progress is happening in El Salvador is incredible and the direction which is happening is extremely promising so there's the visual part but you also feel the like the ethereal part of it and that hits you the moment you get here and I think that is what people feel when they come to El Salvador they come from a place of
Starting point is 00:15:54 maybe a country where people don't like their governments because well they're not doing a particularly good job where they've seen their quality of life go down over recent years they come here they see the opposite so it's this kind of this you don't know why but you feel something's different so once you spend some time looking into it you realize why that's what happened to me and i personally feel very encouraged and motivated to do my small part and contribute to it so i moved my company here that's why i'm going to contribute to the economy by buying bunnies probably so yes things like that and you're gonna do more stuff which you're gonna tell me more about in a sec but i want to touch on something you said and um you know you're
Starting point is 00:16:48 coming from a western country which i i'm guessing i'm assuming that you weren't very fond of the government in your country and here all of a sudden something is different is it possible to be fond of a government once again it's not something people like to hear especially in the bitcoin space right yes so tell me what's your view on that oh no i think it's an incredible i mean it's not a secret that i'm very supportive of the government here because it's a government that uses common sense and it's very efficient very effective very productive and very open-minded right but not open-minded in the way that we have unfortunately seen in much of the world today where your open-mindedness uh drives you to odd extremes to in the in the social right in the
Starting point is 00:17:41 social togetherness let's say open-minded in the sense that for example the bitcoin law you need to be extremely open-minded oh yeah to even consider something like that oh yeah and you can see this and i saw this when i came here because uh we are um my company we're building or we're drawing basically school books for the education system that was an idea that just came from i met with stacy who runs the bitcoin office here she's like hey we need a school book i said hey i can do it she said hey give me a mock-up i said hey here's your mock-up she said hey do it that's how we got the job amazing very open very um very welcoming to people who want to contribute that is not something i've seen before and that makes
Starting point is 00:18:32 you want to contribute you know it makes you want to do your part right yeah and what specifically you were tasked with doing now is to actually influence the young generation of salvadorians with education for Bitcoin. So can you say more about the project and what exactly they're going to experience? Yeah, of course. So the school system here and the Bitcoin office has done a huge part with this.
Starting point is 00:19:02 They teach Bitcoin already. So My First Bitcoin, which is an NGO that's active here. And I think you've talked to John. I've interviewed John and Reina. Yeah, John is great. Reina is also great. They're all great. they created the bitcoin diploma i think they call it it's like an eight week eight week course for
Starting point is 00:19:21 like high school level even adults can do it of course where you learn about bitcoin um there was a gap in the younger age group and we're filling that gap so we're making several school books teaching kids not just about bitcoin actually so far very little about bitcoin just more about money in general financial literacy financial literacy yes so the concept of money the concept of value right um some light history of money and then of course we need to we need to talk about how everything fits into el salvador like where el salvador came from and how bitcoin makes sense in this timeline and how it jumped into this time and how it exists as part of the Salvadoran day-to-day now and uh that's the kind of book that we're doing very colorful
Starting point is 00:20:13 very like yeah is it going to be the little hodler uh brand yes yes we're gonna see the little one starring there he will guide you through the book it's all little hodler it's like one big comic book yeah that's amazing and which ages does it cater for we are doing one per grade now so we're starting in second grade which is where they seven years old and then we're going up to sixth grade okay and then we're yeah talking about different topics in these so for each year level there's a different book yes a bit more advanced every time yeah so that's most likely how it's gonna look and the idea is that you have some progression right so that you slowly slowly learn more and more and it's very important to me that it's not
Starting point is 00:21:02 a book that goes and tells you hey here's bitcoin bitcoin is great actually i don't really care about that i care more about giving the kids some access to um historical information but also even as far as philosophical concepts because adults cannot answer the question what is money many many adults cannot answer this question if you get kids to actually think about it and to get them to a point where they understand the concept of money they get that financial literacy they'll We set up for life. Oh, yes. Yeah.
Starting point is 00:21:31 This is a change that we have no idea what kind of society this is going to bring about because we've never seen a society that actually understands money. Yeah. The understanding of money was reserved to a group of, I'd say, elite or, you know, leaders, world leaders who think that they are leaders but they kind of kept those uh secrets to themselves and i i always thought that it's no coincidence that no one taught us about money in the education system before they have an interest for us not to know they teach us what they want us to know and they don't teach us what they don't want us to know because when we actually understand the
Starting point is 00:22:18 way the system works we can choose something else we can try and create something else and they don't want that to happen yeah yeah it's true so i think that what you're doing is you may not see it right now because you know you're working on a book and a book and a book and a book but this is so much bigger than just that this is going to impact people's lives generations to come and i think that is so inspiring yeah it's something you can see it on many levels here in el salvador so it's not just us it's i mean you talk to my first bitcoin right you have the bitcoin beach project here uh a lot a lot is happening and also not just on the financial literacy side on so many levels things are happening in el salvador that are developing
Starting point is 00:23:06 an extremely extremely promising direction like we know about el salvador because the president fixed the country's security there is a lot a lot more happening the way that el salvador is on the map the way that there is a um like people are looking at a country that in the past they completely disregarded that is such an achievement when has that happened last time and that there's so much work behind that and there's so much um promise in it because we're looking for a place with with purpose with a future a salvador is that place because it has a direction that people see the direction and i hear a lot from my salvadoran friends that they are not used to being admired from the outside world for you know what's happening in the country
Starting point is 00:24:00 that they're being they're proud to be salvadoran i know and they tell me that before that was not the case yeah and that is so valuable as something that unfortunately in much of the modern the modern west i want to say we have sort of forgotten it we have we have forgotten how how powerful unity is how powerful it is to walk towards a shared goal because we're a very individualist culture society right yeah which has its perks but if it becomes too much if you start to believe that you're entitled to live a life wherein society has to bend to all your needs and wants and opinions and to your perfect vision of life then you cannot live in a society that's not how a society works unfortunately this is somehow being perpetuated and that
Starting point is 00:24:55 that kills this unity that is so important for a nation you see it here and you see how that pushes progress forward and that's why i think asavador will be first in in many uh in many innovative innovative regards and bitcoin is one of them and then there'll be others so really excited to see it's amazing and i think being part of this is truly truly a gift right now because you guys are i mean i see it i don't know if many people see it but you're leading the way in so many fronts and all the FUD that is around El Salvador from the mainstream media and from whoever is threatened by those moves that the country is taking is going to sit there and eat their hats in the end of the day.
Starting point is 00:25:46 They're going to eat dust because this country is not waiting for permission. And that's also another incredible thing because right now things are changing so fast but if you look back even a year you can you start to realize right now legacy media for example has very little credibility actually they're basically on their way out they don't control the narrative anymore but for the longest time they really did and especially during the first five years of of the current administration here they dictated a lot of the international opinion on el salvador not the national one so bukele was always extremely popular yeah within el salvador but that salvadoran opinion was completely disregarded by the outside
Starting point is 00:26:38 world which is a fun like that's that itself is very ironic but to resist that for five years and it's not just media narratives there's much more to it like there's to to to resist the the powers that be yeah if you will yeah and come out stronger that's very very difficult and it is so important that it seems to be working because it sets an example for other countries in similar situations if El Salvador had failed it would have been such a bad precedent but El Salvador is actually doing great that shows something to the world so yep I'm with you did you see the recent video by the IMF where they tell El Salvador, you kids, you're playing too much with your Bitcoin. Can you settle down, relax a little bit? We don't want you to play with your Bitcoin
Starting point is 00:27:40 that much. What do you make of that? It's exactly that, right? Yeah, I think it's really funny because nobody cares. And they used to be much more harsh, let's say. They'd be like, stop that or else now they're like could you like just do a little less please and they can't really stop anything because you know Bukele was saying that within no time the country will not be relying on IMF loans anymore so their leverage is gone in a way or in the long term it's gone and that changes the rules of the game yes and it's it's been a very strong narrative from especially these supranational organizations and basically the first world that um developing countries need foreign aid they need the support they need this lifeline and for somebody to turn around and say
Starting point is 00:28:34 actually i don't think we need that we just need to manage ourselves better is uh yeah they they were laughing at it first because i remember he was saying it as early as 2019 even before he became president he was saying things like that nobody really cared because like what are you going to do yeah like a lot of the the developing countries third world countries whatever you want to call them they are stuck in these predatory loans and they like it's like a it's like a vicious cycle right to break out of it is extremely extremely hard and again if el salvador manages that that is a very powerful example to set and of course it will it will piss some people off of course and this is a bit like the stockholm syndrome where on the one hand those mighty
Starting point is 00:29:25 organizations the world bank and the imf they say we're seeing everybody we we got your back don't worry we'll we'll take care of you even the poor poor ones we are here for you and and here we are giving you some money so that you can live so on the outside it's supposed to be it's supposed to look like they're the saving hero where in reality what you and i know and whoever puts in the time to actually learn about money and fiat and how it works and what they're doing with a debt-based economy they're enslaving more and more countries all the time and they keep perpetuating that state of victimhood where you're poor, we take care of you, but we're also continuing to keep you as a slave or a dependent entity on us. And that state of victimhood is a state where most countries
Starting point is 00:30:20 are not able to break out of. And I think here we have a leader that actually, pardon my French, has the balls to stand up and say you know there is another way just like you said there's another way we can actually take ourselves out of this situation with good management with some big changes that we're doing in the country and with introducing a different way to manage our finances without relying on you guys and we're going to be sovereign actually sovereign and not sovereign that relies on someone else right so and it's all about sovereignty and when he does when he says that and then he does that and then it works or it seems to be going in the right direction to be actually working then i believe it's not going to take long two three years four
Starting point is 00:31:10 years until you're going to have a lineup of delegations from different countries around the world especially african countries that want to come and learn how did he do that this is the case study of breaking out of that global control yes exactly and it's done entirely peacefully this country is not hurting anybody not they just said hey we're tired of listening to outside forces telling us what to do which we have decades of evidence has actually hurt us more than it has done us any good yep we're just gonna do what we actually want to do and for the administration i say okay we're actually gonna work for our people that sounds like a crazy idea these days right for our people what yeah turns out that's apparently a good idea so that seems to be working
Starting point is 00:32:04 well still that like they were attacked for that so much they continue also to be attacked for them but because of the way things are things are changing like a lot of things are changing very quickly and as part of it legacy media has lost its pull so they're still trying but of course all the narratives are falling flat but for like four years or so it was really tough for for el salvador on the world stage but if you look whenever even then whenever you would look outside of that that that moralized mainstream opinion that you were supposed to believe and i i know because well something from europe and i can see the opinion the prevailing opinion in europe it's slowly slowly shifting it's like shifting from the south up it's like in spain
Starting point is 00:32:54 first now france is kind of shifting i wonder when it's taking over yeah so so i've seen a lot of that and i still hear a lot of it it's still very prevalent there but if you looked at latin america what was happening here very quickly people were looking at salvador realizing like oh hold on what our countries are getting unsafer um our economies are struggling and everything just seems to be kind of sort of going downhill but yeah that country most dangerous country in the world 10 years ago less than 10 years ago it's just like yeah like skyrocketing yeah so he became extremely popular across the region while much of the west was still demonizing him yep and now what we're seeing is that more and more people are looking at wait what did he
Starting point is 00:33:46 actually do because now we can see some of the symptoms of a similar disease in western countries why are the western countries getting more dangerous like how is that happening and why can we not seem to fix it why can we not seem to build stuff efficiently why have we bureaucratized ourselves into to our own doom why is there a flood in in spain and the government is not able to take foreign support why do they turn away french firefighters at the border over bureaucracy why is that happening and why do people suffer in the u.s after a natural disaster and no one's coming to save them yeah why do people in israel go through october 7th and no one's coming to save them for hours and hours why do those wars exist and eliminate tens of thousands of kids and women
Starting point is 00:34:41 and and people just for the sake of continuing to rule another or in for the sake of continuing to print money or to strengthen an economy or to build another pathway for for for commodities to go through one continent to another like why are those the priorities yeah well sometimes i feel like we have had it too good for too long we've created our little nonsense problems focused in on them and meanwhile big problems were growing in the background that we didn't pay attention to and it's really shocking to me to see that so-called developed countries are unable to manage a crisis and that's happening more and more and it makes you wonder what like that is what is your job if you're not doing that like then what are you good for
Starting point is 00:35:34 that's where people don't like their governments and that's why it's and that's happening across the board and um that's why i also understand that when people go because i talk about el salvador a lot my socials and it's very weird especially for my european friends they're like why are you shilling why are you shilling a dictator but the dictator is slowly phasing out but why are you so like why are you so devout to a government but it's it's it's just because we haven't seen good leadership in the west for a long time that when we see it we start to think oh that's a dictator when actually he's just a really good politician yeah he's a really good leader yeah that actually cares about the people yeah i think i've interviewed a couple of
Starting point is 00:36:21 politicians that i think answer that criteria that actually care about the people that elected them i mean when when you speak to them all they talk about is their constituents their constituents They want to make sure that the constituents are happy. And with most politicians, when you hear them talk, the last thing they would talk about is the people that elected them. And if they do, then it would be to gaslight them about something. So it's so unique, and I totally identify with what you're doing and what you're saying, because when I see a politician these days
Starting point is 00:36:54 that is left of the middle, that is a little bit different, that is not afraid to speak outside of the allowed or permitted sandbox of ideas, then I give them the stage because people need to remember that it's okay to have different opinions. It's okay to bring different views. It's okay to empower people
Starting point is 00:37:18 and not be afraid of the consequences of the state or the government or whatever, that we are free creatures and we're supposed to have freedom of speech and freedom of transactions, freedom of movement, right? So it's so important to keep putting those people in the spotlight, in my opinion, because they are setting an example. And if we don't want to lose faith and trust completely in politicians,
Starting point is 00:37:48 if we do want to see some kind of political structure or movement actually holding on to reality and being able to be sustainable, then we do need to put the spotlight on some politicians that are doing a different work, doing a good job, doing something that is hard to find these days. Because people are so quick to forget what good leadership is. And it existed in history, it existed in the past. And today it exists very little.
Starting point is 00:38:21 yes it's true you know a a society should have its framework like that they agree upon right like this is the way we want to live in our sovereign country for example and then the government steps in and says okay our job is to uphold that framework uphold those lines because you know an unprincipled government will foster an unprincipled people so if people then i feel like that's a big part of what's gone missing where the this framework these lines that kept getting moved so you stop trusting the very system that you live in if you can return to that that's already a good step in the right direction that's what happened here that's what happened here with the gangs that it was completely and it continues to be completely alien to especially salvadorans
Starting point is 00:39:17 here but they saw when the government started cracking down on like harshly cracking down on the the gang violence that suddenly foreign organizations ngos were up in arms talking about the human rights of the gang members it's like yeah right yeah that is that yeah that's like a symptom of this abstraction away from the principles that you were once that you want to describe yourself to because why why did they not talk about the human rights of the people before exactly right so and that's something that when you list and i think he just put up a video about it where he was talking about it in in costa rica about this concept of of of rights and human rights where you said you have human rights and your most important human right is your right to life
Starting point is 00:40:07 Why did these foreign NGOs and whatnot, why did they not care about the right to life of the innocent people that were being murdered before? Why did they care more about the right to freedom of movement of a criminal than the right to life of an innocent person? And that is something that I really don't know how, it's probably a process where you slowly, slowly move away from this framework that you've set up up until a point where you've completely abstracted it from its purpose. And that's when you feel like you live in opposite day, like an upside down world. and that's a lot of that happens now and it's come to such an extreme that obviously people are revolting and now they're looking at places where you're returning to that kind of framework and whether you agree with the framework or not whether you agree with the way islam is doing things or not at least you know the framework and you can rely on it and you have a principled
Starting point is 00:41:13 government that upholds it that is not something that i see in the west i say the west that's like a blanket term right yeah yeah yeah in much of the modern west let's say i don't see that and that's why people don't trust their governments like um if you have to fear being jailed for a social media post because your government says it's misinformation and if you have to fear if you have to fear for your life from people that are committing crimes but they're not being prosecuted for it because of some relativization around the world, because of some reason that makes them ineligible to be prosecuted because they're marginalized or they're this or they're that, then you lose trust in your government. And that's not like, regardless of whatever political
Starting point is 00:42:01 or ideological opinions you have, you do need to trust that there is principle and that principles are being upheld that your government does not betray the principles of this of the nation the society that agreed upon them sometimes they will change over time but if they're forcibly changed or betrayed by the government why would the people care right so it's the same thing if the um if the government doesn't care for public property why would the people care you see the opposite here i don't know have you been to the downtown in san salvador yeah yeah yeah beautiful right it is They built this massive library and that's just one of the things that they're building there. It's amazing the way that place is transforming.
Starting point is 00:42:45 I've been to the National Palace and we've orange-pilled the tour guide. Nice thing. I had a friend here last week and she did the tour and she said the tour guide was talking about Bitcoin. Really? Yes. Maybe it's the same one. I would assume so. So we paid in Bitcoin to come in, which was a good, nice first step.
Starting point is 00:43:04 And then we did the tour, which is about half an hour, 40 minutes, which is great. I loved seeing the palace. I felt like I'm a Barbie in a Disney movie. It was amazing. And then we got to the big, sorry, sorry for interrupting. We got to the garden, which is so beautiful. And there is this sand area in the garden where someone, I guess some Bitcoiners visited there because it was marked inside the sand, 21 divided by eternity, right?
Starting point is 00:43:33 The symbol that we know, Knut put it out there, which is such a great job. And so 21 million divided by eternity, you know, Bitcoiner visited there. So we asked her, do you know what that means? And she didn't know. So we started talking to her about Bitcoin and we asked her, I mean, you're giving us this grand tour and you're talking to us about the change in the country and Bukele and you're such a big fan of his and you don't know what Bitcoin is. And she said, well, I tried to download the Chivo wallet once, and it didn't really work, and it was not so good. And we said, well, no problem, just download this one.
Starting point is 00:44:09 And she did. She downloaded a different one, and we tipped her in SADS. And then she started asking questions, and we spent another 10 minutes with her. And before we knew it, she was like, awesome, guys. I'm going to start getting tipped with Bitcoin from now on. That's awesome. It's awesome. Yeah, it's great.
Starting point is 00:44:26 You have an openness to it here. Yeah. And that is, again... You can talk to people about it here. They don't look at you with this weird glaze of where you come from. I think a big part is also because the people really respect their administration so much, actually. And that's also something that I have never seen, not in my lifetime. Probably if you look up the history books, you'll see it.
Starting point is 00:44:48 But the president is a role model for them. and so if he says hey look into bitcoin then the sentiment will be much different um towards it than if he didn't let's say it's not it's like there's a lot of work to be done here in the for sure bitcoin but sure it's a very interesting thing to see and that's it shows you what like it shows you what an effect it can have if there is a kind of symbiosis between the administration and the people and if both know their place if um if the president knows for example hey if i want to lead the people they need to be willing to be led and they need to respect me that means i have to respect them i have to look after them you can see it and but that's what i
Starting point is 00:45:34 was getting at you know they built this massive library for example and all this other stuff um it's been yes just over a year old now and when it was inaugurated during the inauguration he was talking about um the ancient greek concept of having beautiful public spaces like the the agora the the place in in greek societies where the people come together to have classes have food or talk or do philosophy or whatnot just like the place to be which is a concept that doesn't really exist anymore now where we died out in the last 10-15 years to have a public place that you go and where people come together and they don't live alongside each other but they live with each other and there's a there's an interaction there and that place was supposed to be beautiful and
Starting point is 00:46:27 high quality and that's what they aim to do with the whole downtown and with everything else that they're building and also with the be nice which is the library so he said our public spaces should be better than our private spaces because what you do is well two things one is you encourage the people to look after the place so i will go in and i was i will think okay i'm not going to throw my trash on the floor it's really beautiful and nobody else is doing it and then everybody gets to use a beautiful library i'm not going to steal a book because if everybody does this there's no life there's no books in the library but also it portrays something to the outside so you feel like oh i have this like that's my downtown like that's so beautiful i live there
Starting point is 00:47:10 that's what's happening and i i think that's amazing to see and whenever i see this here i think back to my my hood yeah your hometown yeah and unfortunately i see it every time i go back i feel like people there's no there's no sense of that so there's no sense of this hey uh i'm really like well it's actually i'm actually thinking about saying i'm proud of to live here because i'm from germany and we're not supposed to be proud to be germans i said this accidentally once in a podcast and i got a lot of hate for it like you serious how dare you be proud to be german being german is not an achievement don't you know our history but i completely misses the point the point is that's the kind of indoctrination that i can't stand
Starting point is 00:47:57 that the state is doing to the citizens introducing so much shame and guilt and victimhood into us you know and it's very similar in israel we're being indoctrinated to live in a constant state of threat, existential threat from the moment we're very little. Even in kindergarten, you're being taught about wars and Holocaust, you know, from a very young age, which I think is not appropriate, shouldn't be taught in such an early age. The curriculum should definitely be changed in a place where you don't want to traumatize the kid. And yet kids have to understand what sirens are in a very young age because we have memorial days with sirens very loud sirens twice a year at least for the the um national memorial day for um for the soldiers the you
Starting point is 00:48:54 know the soldiers that fell in battle and the second one is the holocaust day so from a very young age you're you're being brought up to ask the questions why am i standing up why is this siren and the siren is also in a very you know loud and bad frequency for you physically mentally you feel that something's wrong and then you're being told all these stories behind it it's not a way to bring up a society to keep thinking that we are always haunted that someone's out to get us that we are not supposed to be living our lives as free creatures and proud creatures and and you know and just have no fear in life that's the kind of conditioning that we are under you're under a conditioning of you shouldn't be proud of who you are and where you came from which is so
Starting point is 00:49:46 fucked up yeah and this is the point and it it actually destroys so much fear as well and i remember and it what i think is well you know but i actually have family living in israel and i have um so i i lived in it's not um not to make comparisons but i when i was living in taiwan i saw that um people were getting used to um the the the the foreign i call the foreign um spacecraft in their not spacecraft aircraft in their in their airspace um people are getting used to constant state of threat for for me it was in the beginning it was very scary to see and then i saw the taiwanese they're like yeah it's just like that it's normal like you get used to it yeah and i saw the same because i work with somebody in the ukraine and when we were on calls
Starting point is 00:50:36 and she had the sirens in the background she's like yeah it's fine yeah it happens yeah and it's the same with my family lives in israel you you get used to it but that doesn't mean that it's it's yeah exactly and once you live like that you start thinking yourself small and nothing good can come from that and it was like that here as well so salvadoran people were made to think themselves small nobody cared nobody you know they you know it's just like oh it's like trump called it a shithole country right but it's just that place where people live under a constant threat of a de facto like second government how does that even happen how can you be under such rule of of just straight up evil people so if you can break through that
Starting point is 00:51:31 if you can fix that and that is way more than just and that's why i said earlier he's done way more than just fix security which itself is a massive like that huge that could like you could talk about that for hours how that happened but he did way more than that because he had to basically revitalize the the Salvadoran spirit so to say there had to be a sense of of courage and of empowerment that you feel like hey you are allowed to think yourself capable you are allowed to have dreams to have ambitions to have hopes and you you know don't let anybody tell you that just because you're from this country or just because your country's small or just because your country's like this you're never going to amount to anything and if
Starting point is 00:52:19 you if you get to pull nation together like this he pulled a de facto two-party system into a nation that it's like 90 in support of him right if you get amazing a nation to pull the same string see what you can do so looking at germany for example we're like all fragmented and we're fragmented by these we're artificially fragmented because we have so many parties but actually there's no loyalty to the parties you're just kind of voting for the least worst and it shows but imagine you could sort of step away from making everything partisan making every issue a uh an ideological issue and actually look at hey what are the main problems here and let's stop coloring them in blue or red or green or whatever other colors we have in germany but let's see how we can come together
Starting point is 00:53:14 and fix it as a nation which is what happened here see what you could do but it's not really happening and i wish i think that we're going to go through some more rough times before we get there in the west yeah or in at least in europe and yes yes and it's really sad because so if you look at and if you look at the u.s why does everything has to be so divisive and you see it the way the europe the europe covered the u.s election why divide people further it's doing the opposite and then you start to think is it just is it incompetence is it ignorance or is it is it willful if it's the first two maybe you can fix it it's the last one maybe not so i feel sorry i know i talk so much no i'm very passionate about it you're saying such
Starting point is 00:54:09 amazing things just i love it keep going i feel and probably that's one way to answer the question why i ended up moving here i feel that here you have a country that's trying to create a safe space from that it's not trying el sabado is not trying to be anything it isn't it's just trying to make itself great and do whatever possible to lift up the the nation and the uh the people and the quality of life and it invites people who want to contribute to that and it's not partaking in any of these ideological situations that are going on um that are dividing people so i feel like going here if you agree with this and if you're aligned with that then you have an opportunity to to participate in something big and to contribute to it and to see how your effort
Starting point is 00:55:02 actually makes a change even if it's a small one to see how that you're building something that's made to last and a lot of people um in in in europe and again i will take the example of germany again for example they have an idea for a business for a project for a product they will not pursue it because it is a it's too hard to create a company do all the bureaucracy and whatnot b they have no trust that it can last c they will be taxed into oblivion oh yeah and yeah d generally you don't want to start building an existence on a on a sinking ship and that is that is a disease and it is unfortunately not being treated um the correct way so people will either not do it or they will go somewhere else to do it so i went somewhere
Starting point is 00:55:54 else yep and that's what happens and then in the end you'll see the right approach and how it works And looking at El Salvador and the way that other countries are starting to look at El Salvador, I think that you have a very, very good chance here at something lasting. And I would rather do something with lasting impact, right, and that can actually stick around for a little bit. And I have a feeling that that's what's going to happen with your company and also with your projects, with your various projects. So you said before something interesting that resonates a lot with me, and that is that that current leader is actually showing respect to his people. And at the same time, I think that level of respect is being asked from the people towards the establishment, towards the government. So there's like this reciprocal relationship of respect that is being asked for. But in return, for that respect, they understand that they can trust more.
Starting point is 00:57:01 They understand that they have someone to work with. And I think one of the things that is showing them, or maybe down the track they will understand it more, that shows them, that proves them that they can really trust more, is the fact that the government has put in place a law that is actually allowing them to embrace a financial tool, a financial instrument that gives them more sovereignty, that has a potential of giving them more sovereignty. Even if they don't have that level of sovereignty today,
Starting point is 00:57:40 and they're not even aware of that whole realm of Bitcoin, they don't understand what it does and what it enables they can still learn along the way that they have been gifted with something that down the track will allow them to be more sovereign and allow them to have more custody of their own assets and their own wealth and their own energy in the end of the day and in one way it's so simple to just say yeah when he allows people to actually hold bitcoin he releases control and he allows them to have greater control over their lives so he shows them respect not just by the way he treats them but also with the tools he's giving them it forces him to release more control and to give the people more control yes and so
Starting point is 00:58:33 you you and i both are this is a pretty long question but you and i both are um Working with Trezor because they see both of us as people that probably have some affiliation with self-custody, self-sovereignty. We preach for those ideas. We want to allow people to be more responsible for their lives and take greater control over their lives. And that mission aligns amazingly with the mission of Bitcoin and with the mission of El Salvador and with what or the vision of El Salvador and what it enables people to have down the track. So I'm taking the question back to Trezor and to self-custody and to Bitcoin. What does self-custody mean for you? Why is this something that is important for you? how do you see this align with what you do and what you stand for and then with el salvador to me it's clear yeah no it's uh yeah i've actually i've worked with them for like a year and a half
Starting point is 00:59:42 now yeah i think like a year and a half they're an amazing company yeah and they're my yeah they're my only sponsor and i really same yeah there you go oh thank you where's the camera thank you mr treasure the thing is well what does self-custody mean it's it's actually really simple and it's the main reason like oh like the first thing i like to say when people say what's like the what's the thing about bitcoin that's like the best thing about bitcoin is that you own your money yeah you don't have to ask permission to send or withdraw you don't have withdrawal limits your bank doesn't i have done so many international transactions i've actually lost money between two countries once in an international bank transaction how does that work isn't that like
Starting point is 01:00:30 that's just numbers on a screen like come on there were like two intermediate banks and intermediary banks in between and nobody was responsible and of course but everybody took the fees but the money was gone anyway so when her man was giving a similar example just before about africa i can understand but here you are in a western world trying to do this thing and it's just the same the fiat broken fiat system is broken yeah it's horrible and it is so simple once you actually have experienced it once you go through it once to realize that if you own your money you have a kind of freedom that you don't you didn't have it before you don't have to explain to anybody anything about your money it's your money you can do with it what you want it's actually it's in
Starting point is 01:01:19 your it's in your drawer or wherever you keep your your treasure which you should buy which is not in my drawer no no i don't actually have one you lost it also yes me every year it's yeah it's cursed and you like it's up to you it's up to nobody else and nobody can nobody has a say that is such a simple concept that we have not grown up knowing because we've grown up with the banking system and we see like the long bitcoin transaction ids and we see we hear that oh if you lose your key then you're poor uh that's very scary but once you overcome that and once you realize like okay all i have to do is not be an idiot and like actually look after the stuff that i own then it's much easier to use bitcoin and um it's such an easy it's such an easy concept
Starting point is 01:02:13 and such an easy explanation it's my favorite explanation just like own your money that's like most people will have a hard time accessing the topic of bitcoin if you start with decentralization because what the hell does that even mean yeah you will understand that if you live in an oppressive regime for example right but if you want to you have to talk to different audiences different for most people if you start somewhere simple like it's yours nobody can ask you what you're doing with it or tell you what to do with it or limit the amount that you're allowed to use that's very easy to understand so that's yeah i mean i as i said i've worked with them for for a long time now and i i love it and they're great and the products are great and actually the reason
Starting point is 01:03:03 why i think they're the best and i'm obviously we're sponsored now it's going to sound like a pr thing but i actually believe this is that and you see this in their marketing they actually market like a real world company not like a bitcoin company that's true that's right i actually really like their marketing department again speaking as a marketeer they do really good work with their videos they have a new brand ambassador and no they did not ask me to say this or you this is like i really appreciate the company i think they're doing something really right. And also the fact that they are talking about how low the adoption of hardware wallet is in the space. I don't remember the percentage now, but it's in one figure. It's like less than
Starting point is 01:03:46 10%. So few people actually have a hardware wallet and hold their Bitcoin in a cold storage that it just blows my mind. Most people still hold their Bitcoin on exchanges. It's such a bad idea. Do you actually want your money to be yours or you are happy to have someone else take care of it? Now, I think that in some cases, there are some use cases for when custodian solutions are actually important for companies, for example, or if you have really large sums of wealth that you want to store, then you may want to involve more people in custodying your wealth. So there's definitely a case for it. But for the individual, for most people, especially those who are just starting up, there's no better way, in my opinion, than holding your own Bitcoin. Yeah, it's a shift. It's a shift towards personal responsibility.
Starting point is 01:04:41 And you can't even blame people for being scared of it because it's such like we're just not used to it anymore. It is what it is. And you have to just like take responsibility for your money. And it's that simple. I will say that we probably don't have the perfect solution yet with the whole seed phrase writing and how do you store it and whatnot. I don't know what it is, but I also appreciate that the Trezor guys are constantly working on stuff,
Starting point is 01:05:09 which is actually, they're like OGs. They've been around since 2012 or something. How did you get into it so early? Oh, I'm not around since 2012. No, but you're around, what, you said seven years? 2017. yeah so what was your way in i always felt like i was late no dude i'm late two and a half years in so no well they say we're still early which i think so which we are yeah of course we are i
Starting point is 01:05:38 got into oh that's such a lame story you don't have to no i got into bitcoins for shit coins yeah like everyone in 2017 because 2017 all the all the shit coins were hitting the market that's Weather forecast coin, supply chain coin. That's right. There were ICOs every day. Yes. The dream was sold to every person out there. You could be rich through another cryptocurrency.
Starting point is 01:06:05 Yes. It was awesome. I was part of it. And then I realized... And you learned the hard way? I learned the hard way and I got better. That's how I got into the space though. And then through it I traveled a lot and went lots of places and I found some jobs in the space.
Starting point is 01:06:20 and yeah then 2020 on the side did the comics then that became my main thing and then that became a company then with that i traveled some more to all the conferences and stuff through that actually is how i got my connection to el salvador because i made a made a plushie for the president he said i won it awesome i said okay so yeah actually that's that's why i came here because in august last year you came to give it to him yes i i made a deal i could enter the presidential house that's not how it but anyway so i brought i brought the plushie here to hand it to him and then i was like i'm gonna do like an el salvador tour and then while i was waiting for my appointment to hand over the plushie i saw the country and i was like oh my god
Starting point is 01:07:10 it's incredible and uh yeah so that's how that happened okay the i have to ask you a little question just from before when you were talking about the new books that you're working on for the kids are you gonna do them also in a digital version or is it just physical books that you guys are working they'll be open source so that too will be open source wow yes yes so they will be available we'll probably figure out some way to put the pdf online or something amazing yeah and then you'll i'll probably i'm thinking most likely we'll also they'll be in spanish right so most likely we'll also translate it to english and then i'll have an option for you to get it off my store or just download it the pdf for free like it'll be something like this oh my god that is amazing
Starting point is 01:07:57 yeah wonderful it is not usual for a government to allow other countries to get access to their you know ip so-called ip right yeah and this is uh on the on the bitcoin ethos i think let me see what else i wanted to ask you oh beans of fire yes tell us about beans of fire do we have a do we have something here we actually have something here i swear i didn't bring it to plug it but i want to see i had in the airport they gave me a taste oh yeah they give it to you for free for free okay you have to tell me i see one two three cameras there are four or five cameras yeah there are two here let's see what you're what you're showing yeah i swear i did not bring this to plug it we're actually taking some photos with it later but awesome i mean that's just that's
Starting point is 01:08:48 just great who designed this box it's so nice the president designed this no way yeah he designs yeah well i don't know he does design he does a bit of i don't know if he used an app or something but basically it's his brainchild so actually the story behind this design in particular is that he like he he did this in like one set and when one sitting and then after he was done with it he's like okay i'm this is like i'm gonna make it into a brand and then from there like from this developed the the rest of the brand yeah and so tell me your involvement with it yes we do the um sort of hidden behind it now but keep it okay whatever we do the um the marketing the public work for bean of fire which is the president's passion project basically so and is it local locally
Starting point is 01:09:39 targeting the population or foreign foreigners yes so it is a 100 salvadoran product sold right now exclusively in the u.s yes so okay yes in the u.s and the plan was actually to also only sell it in the u.s but now we're getting like requests from other countries but yeah so that was the idea he uh he has a farm on santa ana volcano just uh have you been not yet okay to get there that is yeah that's an interesting hike over there if you're into that um so he's a farm on the volcano where they make the coffee everything's done here even the packaging is done here that's like actually part of the like that's part of the the whole yeah um the whole vision of it and then um we sell it in the u.s and it was for him it was a it was a hobby at first so he just started it
Starting point is 01:10:33 because his team went mr president you need a you need a hobby like he how does he have time for hobbies yeah i don't know i don't know like elon musk is like fourth in in the diablo score in the world or something how did i don't know but yeah so that became his hobby but i think that because you know he was a an entrepreneur because before he was president so an entrepreneur cannot have a hobby because they will turn it into it into a business that like it's impossible it's impossible for an entrepreneur to have a hobby so he turned it into a business and we we joined to to fix up the the marketing and everything and to see how we can position this and i mean basically it's it's basically like a private extension of his public work is like how we like to look at it
Starting point is 01:11:26 because um he's he's right now he's pushing for the for the economy to like actually economy is already yeah economy is already uphill and i thought it was very interesting to watch um but as i said earlier like he's a bit of a role model for the people right and i think it's very interesting that he would pursue a private project like this because actually what is happening and we've seen this happen over the last few months this just launched in july it's a very young brand he's basically walking the walk he's not just talking the talk like hey let's make like like let's export stuff let's make salvadoran products let's put ourselves on the map he's actually doing it himself so he actually he has a he has an ambition to take the the mark
Starting point is 01:12:15 made in el salvador and make it into something grand which is a good opportunity right now because there's so much happening here that the world doesn't see that el salvador is a coffee country but because of what happened here before because of the civil war because of like all the things that happen um this this coffee industry had no opportunity to to blossom and to to grow and to compete with other coffee nations like Colombia and all that. And there is an opportunity, and there is an eye on El Salvador right now. So basically, he's leading by example, saying, hey, let's do more of this.
Starting point is 01:12:57 Let's make Made in El Salvador something great. And he's actually inspiring a lot of people to do the same, and I love to see that. So yeah, that's his coffee brand. it looks very fancy too it is it looks great so while i totally understand the positive side of it i want to play devil's advocate for a sec and ask you so would it not be in a way cannibalizing some private coffee makers here that are trying to make a living when the president comes in with his own brand which already has automatically his popularity and his brand behind it and he
Starting point is 01:13:36 will definitely do well with whatever product he puts in the market so would it not drive some i don't know frustration for the local coffee makers that will go oh but you're you're hurting our market share or something like i do see how it can help them also gain momentum but then what is their response how would they take it actually no it's actually the opposite people are very excited because for one it's drawing attention to the space to the to the industry as well so actually the entire salvadoran coffee industry so to say benefits from this because people are looking at salvadoran coffee more and then you have to also know this is a premium product so it's in the upper uh price category and um it doesn't in that sense it doesn't compete with many others
Starting point is 01:14:26 the cheaper level so we actually receive a lot of feedback from salvadoran coffee farmers and salvadoran coffee brands i'm not saying everybody right but like the vast majority they're very excited about it because again it is something that they can put out into the world they can say this is like a premium product yeah that's all from el salvador and it shines a positive light on our industry and actually boosts the salvadoran coffee industry as a whole and it's uh and i hear this a lot from from from from my Salvadoran friends as well they looked at and they said wow it's so high quality like I don't know we could do something like that is what she said and that's and then you don't have to you just do what you can do yeah but it's it's crazy to me
Starting point is 01:15:13 because another it shows this conditioning that you have before to think yourself small yeah why would you not be able to do that right so of course you are so it's just you know and that's big yes yeah exactly yeah it can happen yes that's very good coffee wonderful thank you so much for for sharing that i am going to ask you to choose one of your songs to end this episode because i'm going to put it in the end of the episode so that people can see or you're playing the piano and you're singing my god so you'll have to choose one and give it to me later okay and um and just to mess to to end on a message of hope and maybe i don't know you're such a creative person so like just give us a little bit of that um for my audience to be hopeful in such a weird turbulent
Starting point is 01:16:08 time in the world what kind of words of hope can you give them i'm i've never been as hopeful as i have been here because you can you see here things can go can go differently you're not doomed to the trajectory that we see in much of the modern world right now where everything seems to be headed towards an economic disaster zone uh towards more political division towards war or we're already in like war like at what point do you change the definitions right so it can go differently and all it takes is well capable leadership and good intentions and it's up to everybody like to to make the decisions that make them feel the most confident in their future and whatever that means for you whichever place you go a lot of people go to other
Starting point is 01:17:05 places or they they find a place in the country they live in make it nice for themselves or they they get active in in politics where they are i know the germans who do that for me the best decision was to go somewhere that my efforts are are welcome and where i feel like my time and my my like my my contributions are valued and where they have an impact where i feel that i am contributing to a bigger purpose that that is very fulfilling it is it's hard to put that into words if you haven't had that experience because if you haven't had it and then you you see it for the first time you realize that you've been missing out on probably one of the core tenets of life yeah um and an experience huh yes yes and that is why you will find so many people
Starting point is 01:18:02 talk so positively of El Salvador it's actually a very simple concept but to have purpose and to feel like you're building something of lasting impact is extremely valuable and wherever you can find that it doesn't have to be here I would say it find it here but I am biased so if you know a place or a direction not even a physical place that where you can find it yeah that's what you should do a hundred percent and you should know that i think the top three audience group of mine is from germany so a lot of german people are gonna listen to this great episode so for them maybe a special message is sent to like lose hope if you're like not hopeful where you are yeah come to el salvador that's in german yeah come to el salvador yes awesome lina i before i
Starting point is 01:18:54 I, before I started my trip here, I put a tweet out, you know, in the airport where you can take a photo with the president's photo. The presidential office. Yeah, I did that and I tagged him and asked if he would love, he would like to be interviewed by me. And obviously I did not get my request yet. I'm still hopeful. That's my big dream. but it would be so amazing if he happens to watch this episode because i think um i really acknowledge and appreciate the work that he's been doing here and i acknowledge and appreciate just as much if
Starting point is 01:19:33 not more the work that you've been doing here more than his no no no listen you are you are a force to be reckoned with you're very you're very um modest and you're very quiet and you're very you know you're you're a girl and all that stuff that people think but you are so powerful so the work you're doing is really impressive and i thank you so much for your contribution thank you so much for having me and for coming here yeah i'm so stoked to be here yeah we should have that really good chimichurri yeah we should go and try it right thanks so much dear thank you it was a wonderful time with you Kiss me, out of the bearded barley, nightly, beside the green, green grass.
Starting point is 01:20:38 Swing, swing, swing the spinning step You wear those shoes and I will wear that dress Oh, kiss me beneath the milky twilight Lead me out on the moonlit floor Lift your open hand, strike up the bands And make the fireflies dance Silver moon sparkling So kiss me
Starting point is 01:21:14 Kiss me Down by the broken treehouse Swing me, upon a tangent I'll bring, bring Bring your flowered hand, we'll take the trail marked on your father's man Oh, kiss me, beneath the milky twilight Lead me, out on the moonlit floor Lift your open hand, strike up the band And make the fireflies dance, silver moon sparkling So kiss me
Starting point is 01:22:15 Kiss me beneath the milky twilight Lead me out on the moonlit floor Lift your open hand, strike up the band And make the fireflies dance, silver moon is sparkling So kiss me So kiss me Thanks for watching!

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