ZOE Science & Nutrition - Which chocolate is the healthiest? | Spencer Hyman and Prof. Sarah Berry
Episode Date: September 19, 2024Humans have been in love with chocolate for thousands of years. But not all chocolate is created equal, both in terms of health and taste. In this episode, chocolate expert Spencer Hyman and Professor... Sarah Berry will take us on a trip into cacao. They’ll teach us what distinguishes good chocolate from bad chocolate and how we can beat our impulse to binge. Spencer breaks down how to produce craft chocolate. In six steps he will show us how we get from bean to bar. Sarah shares research into the health benefits of chocolate with a focus on fibre, flavanols and theobromine. They will also look at the controversy around the association between chocolate and heart health. 🥑 Make smarter food choices. Become a member at zoe.com for 10% off with code PODCAST 🌱 Try our new plant based wholefood supplement - Daily 30+ *Naturally high in copper which contributes to normal energy yielding metabolism and the normal function of the immune system Follow ZOE on Instagram. Timecodes: 00:00 Can chocolate be healthy? 01:32 Quickfire questions 03:37 From cacao bean to chocolate bar 05:30 What is cocoa butter? 08:03 Healthy chemicals in chocolate 09:19 Is chocolate healthier than other treats? 14:16 Why chocolate melts in your mouth 16:20 Chocolate and cholesterol 23:30 Why savouring flavour improves health 23:25 Can we trust the chocolate industry? 33:00 Is mainstream chocolate healthy? 40:30 The unhealthiest ingredient in chocolate 43:45 Craft chocolate tasting session 44:45 How to make your chocolate last longer Have feedback or a topic you'd like us to cover? Let us know here. Episode transcripts are available here.
Transcript
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Welcome to ZOE Science and Nutrition,
where world-leading scientists explain how their research can improve your health.
Humans have been charmed by chocolate for thousands of years.
I, for one, find chocolate very hard to resist. And I'm not alone. A recent study from Cornell University
found 59% of men and 91% of women experience chocolate cravings. Many of us should be cutting
back on sweet treats in general. And these cravings don't help. But what if I told you
that some chocolate can actually support your overall health?
That's right, not all chocolate is created equal.
So can we turn these cravings to our advantage?
In today's episode, I'm joined by Spencer Hyman.
Spencer is the founder of Coco Runners, a company that curates and distributes the world's best chocolate.
He's an expert in all things cocoa,
and he's here with insider knowledge on the chocolate industry.
Alongside him is Dr. Sarah Berry,
a professor in nutrition at King's College London,
who has run multiple scientific trials on cocoa butter.
She's also our chief scientist here at Zoe.
Spencer and Sarah, thank you for joining me today.
Pleasure. Thanks for having me.
Thank you for having me too.
We have a tradition here at Zoe where we always start with a quick fire round of questions from our listeners. With some very strict rules, Spencer, you can say yes or no or one sentence
answer if you absolutely have to. Are you willing
to give it a go? Yes. Is all dark chocolate good for you? No. Is all milk chocolate bad for you?
No. Do some chocolate companies try and hide the fact that they're ultra processed? Yes, most. Sarah, could chocolate improve my blood pressure?
Sometimes. Should I eat chocolate every day? It depends on the amount and the type. And Spence,
what's the most surprising thing that you've learned about chocolate? I think that savoring craft chocolate gives you a whole new world of experiences, can help save your health, and can also save the
planet, which is a fairly grand set of claims that we should dive into. All of that from just
eating a bit of chocolate? Eating a couple of bits of chocolate with a couple of friends.
I love it. And saving the planet. I mean, okay, we're all in here. So Spencer, I want to start
actually sort of what I learned from last time. So you were on the show, like one of our very, very first episodes,
and you corrected me when I told you that I was addicted to chocolate, because you pointed out
that unlike coffee or alcohol, chocolate doesn't actually contain any addictive substances. And instead, I just really, really like chocolate
and I want to eat a lot of it a lot of the time, which is true. However, I know I'm not alone
because we had a lot of messages afterwards. And apparently millions of other people like me
feel like they're addicted to chocolate. And like me, they can struggle with self-control
when it's around. And that's why I thought it's really important to come back and discover you know
is there a way that eating chocolate can be healthy and you know take this podcast and be a
bit more practical about what that might mean so can we just start at the very beginning spencer
can you tell us about sort of this cacao bean and how it's turned into a chocolate bar? Yep. So I think, can I just correct one thing?
Of course.
So I think there is something which is often added to chocolate,
which can be addictive, and that's called sugar.
So too much sugar can be quite addictive.
And in fact, it's the basis of something called the bliss point.
And then you can play around with some other stuff too.
But essentially, the cocoa bean, which grows in a pod on trees in the rainforest, is initially a very bitter and astringent seed,
which through the magic of fermentation becomes a rather interesting bean, which is then generally
roasted for good chocolate, and then it's winnowed, which means you take the shell off it,
and then it's ground, and then it's conched, and then it's tempered. And a little bit of sugar is sometimes added to it, maybe a bit of milk is sometimes added to it as well, and then it's conched, and then it's tempered. And a little bit of sugar is sometimes added to it.
Maybe a bit of milk is sometimes added to it as well.
And then it's turned into bars.
That is the way that good chocolate is made.
But there is an alternative process too.
And what's the difference between a dark chocolate, a white chocolate,
a milk chocolate, and these different percentages that I
think we see a lot more on the grocery stores than when I was a kid, you know, saying 50% or 70%
or whatever. Yeah. So I think there's been a move to basically use sugar more as a flavoring
enhancer in the way that, for example, you'd use salt with dark craft chocolate. And the big
difference between the three products that you've outlined,
I'm just talking about craft chocolate, not industrially processed chocolate here,
is basically the other inclusions that are put in there.
So milk chocolate is basically cocoa beans, a bit of sugar, and a bit of milk powder.
White chocolate, which was originally sold as a vitamin supplement in the 1920s in Switzerland,
which is another whole story, is just basically cocoa butter, often with a lot of milk powder,
some sugar, and sometimes other flavorings, often vanilla.
And is cocoa butter different from chocolate that you just mentioned?
So what happens when you take a cocoa bean, and maybe we could dive into the two big differences
in how you make chocolate. Inside a cocoa bean is basically about 50-55% cocoa bean, and maybe we could dive into the two big differences in how you make chocolate. Inside
a cocoa bean is basically about 50-55% cocoa butter, which is the secret ingredient to lots
of cosmetics, and then what's called cocoa mass or cocoa solids. And when you make a white chocolate,
you just use the cocoa butter. And the big thing about chocolate is that everybody assumes that,
you know, all chocolate is created equal.
And it's not quite that simple.
Because if you just take a bean, and as I said, you roast it, and then you winnow it, and then you grind it,
you can get all the wonderful flavors, you can get all the wonderful benefits that cocoa's got inside it,
like theobromine, which I'm sure Sarah's going to talk more about in a sec, or the flavanols and everything like that.
But there's an alternative way, which is basically used to make cocoa butter for cosmetics, which is you take the bean, you will generally take the shell off it before you
roast it. You'll roast it at very high temperatures, and then you will often squeeze it in massive
hydraulic presses. And those hydraulic presses basically squeeze out the cocoa butter and leave
behind a cake. And the cake is often washed in an alkaline solution because that makes it less acidic
and a little bit less bitter and also it changes the color so that it's a bit more attractive
and if you have most sort of chocolate biscuits or most chocolate cakes or lots of chocolate
confectionery it will be made in that way and it is very likely that a lot of those steps damage some of the wonderful benefits that chocolate has inside it.
I want to come back to some of the more complex industrial things that you describe in a bit, if that's all right,
and just start with the thing you were describing, which is start with this bean.
You end up going through these different processing steps, and then you're saying you can make a dark or a milk chocolate,
depending upon whether you add milk to it. processing steps and then you're saying you can make a dark or a milk chocolate, depending
upon whether you add milk to it.
White chocolate you're saying is a bit different because actually it's only part of the bean
that you're using for the wine.
And I'd love to sort of switch over to Sarah a bit and talk about the health benefits as
we understand it of chocolate, because I'm sitting here, I'm still convinced I'm addicted
to chocolate, whatever you say, Spencer.
And I really want Sarah to now name some really fantastic health benefits from this addiction to make up for the
fact that I do feel like I basically need to keep having it. And I always think it sounds crazy to
say there could be any health benefits from chocolate because it's sort of obvious. It's
like a sweet, right? It's like a candy. Obviously, it can't actually be doing anything good for me,
can it? So you're making me think of that saying, if it's too a candy. Obviously, it can't actually be doing anything good for me, can it?
So you're making me think of that saying, if it's too good to be true, is it true? And I think going back to what Spencer said earlier is chocolate is so diverse. To group chocolate and all the
different types of chocolate into one health recommendation is wrong. And I know we'll dive
into that a little bit. If we talk generally chocolate does contain
these very special bioactives as we call them called polyphenols. They contain some other
chemicals which Spencer said as well called theobromine and some chocolate. Please note
the emphasis on some is also high in fibre but not all chocolate. There is some good evidence from
what we call the epidemiological studies that I know, Jonathan, we often talk about. So these
are studies where we look at whole populations and we look at patterns of food intake alongside
patterns of disease, that as people increase their chocolate intake, they reduce their levels
of blood pressure, they reduce their incidence of type 2 diabetes. They reduce their incidence of cardiovascular disease and so much more.
The problem is, with that, is that most of those studies group all chocolate together.
The other problem is, is there's lots of confounders.
Do people that consume more chocolate also have different other health habits?
So how we then translate that back to what's on our supermarket shelf
is where it gets really tricky. And Sarah, do we have any idea what's going on? Like why might
eating chocolate be beneficial in the way in which eating all the other candy on the candy
aisle? I've never heard anyone argue that that's good for anybody other than maybe the income of my dentist.
So I think there's a number of different reasons.
One could be the fiber, but again,
the fiber content in chocolate is hugely variable.
So in certain types of dark chocolate,
and I think you might know better, Spencer,
about the different levels of fiber in different chocolates.
So we do know that
chocolate that's processed in a particular way, in very dark chocolate, is quite high in fibre,
is that correct? Yeah. So fibre is, and also the way in which the chocolate is crafted will make
a huge difference to fibre. But most good dark chocolates will have four to seven grams of fibre
inside them. And then if you use cocoa pulp sugar, which is going to get very esoteric in a sec,
that is also very, very high in fiber.
So the actual, the pulp which surrounds the cocoa beans, cocoa seeds,
and the husk is also very, very high in fiber.
So lots of chocolate makers are now trying to work out how to use that too.
And then the other point is what you were talking about is theobromine.
We've known since the 1920s is a good vasodilator.
It used to actually be given to asthmatics.
So there is some good evidence that, as you said,
using chocolate moderately is very, very good for you.
Obviously, as nutrition scientists, we try and look at the whole food
because the matrix, you know, I always talk about is important,
but we look at the different components.
So fibre is one of the components, particularly in dark chocolate.
Do bear in mind, mind though i'm not saying
that we should be using that as our main source of fiber in milk chocolate it's actually very low
so from a bar of chocolate you'll probably only get one or two grams if that you might get three
or four from a dark chocolate but at a level at which i would say is quite healthy to consume so
not a large amount you're not going to get a huge amount, but it still makes
a contribution given that we're deficient in fiber, given that on average we only consume 20 grams and
we should be increasing our fiber. So that's one mechanism. And we know that increasing our fiber
by three, five grams has huge impacts on our health. Another mechanism could be the fat in it,
cocoa butter. And I think this is where it gets really interesting and i actually
studied cocoa butter as part of my phd i did some research on this because cocoa butter is very
special the reason it's special is it actually has about 60 saturated fat and it's actually got
the same fatty acid composition so the types of different saturated fats as beef fat so i don't
know if you've heard of beef tallow. We don't
really use it much these days, but years ago it was used. If I was to ask you, what do you think
the health benefits of beef tallow are? Well, I think you've convinced me that the health benefits
of beef tallow are really low. So beef tallow has the same fatty acid composition nearly as cocoa
butter. Yet if you feed cocoa butter to humans,
we do not increase our cholesterol levels. It seems to have this cholesterol neutral effect
compared to other fats that have a similar saturated fatty acid composition. And this is
because it has a very unique structure. Now, given that I did spend many years studying it,
I am not going to spend the next hour, although I'd love to, maybe I can do another one on cocoa
butter, but it has a very special structure structure and this special structure is actually one of the
reasons why I think many people love chocolate as well as the taste because it has this wonderful
mouthfeel so cocoa butter melts at body temperature and it's one of the few fats that actually melts
in a single peak so you put it in your mouth and slowly it warms up to your body temperature
and you have this beautiful mouthfeel of it melting.
Most other fats have lots of different peaks.
And that is the key.
And that's the reason why it's so interesting
to use it as an example of how to experience flavour
and to use flavour as a means
to identify properly brought up fruits
and the flavour aspect of cocoa butter so the two things
which give the great length to chocolate exactly as you've said is that when you correctly temper
chocolate which is just changing the crystal structure you can hit crystal structure five
which means it literally is solid at room temperature as we'll discover in a minute
and then melts when you put it in your mouth but but it releases flavor very slowly. So you get all
those amazing polyphenols and flavanols creating those wonderful flavors, which are incredibly good
for you too. So it's sort of a win-win situation by which the cocoa butter can show you how well
the plant has been looked after and how nutritious it's going to be. At this point, we usually remind
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So there's something very cool.
You're saying it literally melts in your mouth,
which is that expression we use for lots of things that taste good.
But in this particular case,
it literally perfectly melts at the temperature of your mouth,
almost as though it's designed to be eaten by me.
It definitely is when it's properly tempered.
I mean, tempering is, you know,
there are a number of really important inventions
in the history of chocolate.
But remember that for most of chocolate's history,
we drank it.
It's only in the last 100, 150 years
that we ever got around to thinking about eating it
as a tablet and as a bar, thanks to Joseph Fry.
And that aspect of it actually reveals
all sorts of different flavors.
And it's those flavors which actually, I think you can argue,
have a lot of the health signs that you know that you're having a good food.
Spencer, help me with that just for a second,
because you've said, well, obviously, we all drank it until 150 years ago.
I'm not sure my ancestors were rich enough to afford any chocolate 100 years ago, never mind.
So the history of chocolate is that a little bit like tea and a little bit like coffee, it came in originally as a drink. And in fact,
one of the reasons why it's spread in Europe, if you come to a tasting, you'll get more of this.
But interestingly, it's the same reason why we eat fish on Fridays. It's that the Jesuits
discovered it was a great thing to push in Catholic mass and churches on saints days and
on days when you're supposed to abstain from eating meat so you needed
food to fill you up and drinking chocolate is incredibly filling but dial forward to the mid
19th century and everyone's getting a bit worried because sarah's given you all the benefits of
cocoa butter but one of its stranger attributes is that it doesn't dissolve well into most liquids
and so if you have for example a beard and you were to get any of it sort of left in your beard on a cold day when you walk outside, when you walk back in, it looks a bit messy.
So the Dutch in particular get very upset about this. And they spent a lot of time trying to work
out, well, what can we do about it? And eventually they come up with an invention called the hydraulic
press, which is actually a British invention invented by a locksmith called Joseph Brammer,
who actually used it to flush loos. I just want to check, the hydraulic press is not
a way to clean my beard? No, it's not a way to clean your beard, but it is a way to basically
squeeze more of the cocoa butter out of the cakes you were using to make drinking chocolate. So,
there's less of it to get stuck in your beard. And then dial forward 20 years, a very smart Brit
somehow or other works out. If you recombine some of that cocoa butter into the cakes that you've
got left, you can actually create a stable solid and you get chocolate bars.
Sarah, should we dig into some more of the health that's behind the benefits of chocolate?
So we know that some chocolates have a reasonable amount of fiber.
We know that despite being high in saturated fat,
that the special structure of cocoa butter confers a kind of cholesterol neutral
effect. So it doesn't raise your bad cholesterol and total cholesterol as much as would be predicted
based on the amount of saturated fat. And then we know it contains these very special bioactives.
So in particular, we talk a lot about polyphenols. So we talk about the flavanols in it,
but there's also another chemical called theobromine as well.
Most of the research has been looking at the flavanols over a number of years.
And there's lots of research from clinical trials now showing that if you supplement the coco flavanols, you have benefits in many different health outcomes.
So, for example, your blood pressure for example
in your levels of inflammation in your risk of cardiovascular disease and we're starting to
understand the mechanism of why this is and what we know is that polyphenols have quite wide-reaching
impacts but we know that they impact the functionality in the production and the
bioavailability of a particular compound
called nitric oxide which has an incredible role to play in keeping our blood vessels healthy
and so our blood vessels release nitric oxide all the time and it causes them to be reasonably
dilated. As soon as you get damaged your blood vessels you produce less nitric oxide. The more nitric oxide you're producing, the better health of your blood vessels in very simple terms.
And what we know is if you supplement people in both the short term and the long term,
you have a better availability of this nitric oxide from these flavonols.
What we also know is that the theobromine seems to act in synergy with these flavonols and increase the impact that the flavonols have on the availability and production of nitric oxide.
And this is why I think, again, it's really interesting always to think about the food.
And I know I say this every time I do a podcast that, yes, let's look at the isolated nutrients or chemicals but we need
to also think how they work in the matrix and actually there's a really interesting study that
looked at the impact of taking out these flavanols feeding them to people and looking at how it
impacts blood vessel function using a particular measure that we use in our research called flow
mediator dilation and they looked at the impact on this particular measure
just feeding the cocoflavanols feeding the theobromine and then feeding the two together
and what they found was that there's a greater impact of the sum of the parts if you feed them
together that they have this kind of synergistic impact and it's this is one of the core mechanisms why we think chocolate if it's
delivering the right amount of the very bioactive flavonols has wide-reaching impacts because this
increase in blood vessel flow this dilation can impact the delivery of blood to the brain hence
why there's some evidence to show it might impact memory and
there's a fascinating study actually recently out about that there's some evidence to show it impacts
cardiovascular health because of blood flow there's evidence to show for many rcts on average
obviously it depends on the type of chocolate but having this good quality high flavonal chocolate
will reduce your blood pressure anywhere around five millimetres, which is actually quite significant. And it's all to do with this mechanism linked to
nitric oxide. Absolutely. What Sarah's saying is fascinating and absolutely spot on. The one
word that I would really like to sort of focus in on though is that Sarah's been quite rightly
talking about cocoa flavonols. What is a cocoa flavonol? It's one of the multitude of amazing benefits that the cocoa seed, as it
ferments into a cocoa bean, will have made manifest. And it's very, very important to think a little
bit about how those cocoa flavanols get into the chocolate. The history of all this research
actually dates back to a tribe of Indians called the Kuna, who live off the coast of Panama, who
were first identified as having amazing heart health and low levels of stress back in the 1940s by a guy called
Benjamin Keane, who has a pretty extraordinary history. He's the guy who's responsible for why
American pilots now carry shark repellent. He's also the responsible in large part for the American
hostage crisis, because he's the guy who wrote the sort of script which allowed the Shah of Iran in.
And he has an extraordinary history.
But he inspired some work done by Harvard Medical Center
in the 1990s down in Panama
to basically look at whether or not
there was a genetic link between this tribe and heart health.
And fairly rapidly discovered it wasn't that.
And they then moved on to thinking
that it might be the cocoa that they were drinking.
And it was eventually shown that it probably wasn't
because actually they weren't having the same chocolate
as Keen had identified.
They were actually having just normal processed chocolate.
So they figured it was something else.
But in the process, they did discover
that there is this flavanol link towards nitric oxide,
which is also sort of brought up.
And you have to be very, very careful though,
exactly as Sarah was saying,
that just to sort of say,
well, any supermarket dark chocolate
is going to be good for my heart
because it's not at all clear
that the cocoa flavanols are actually present
unless you are very careful
in how you do your fermentation,
how you do your roasting,
that you mustn't crush them, et cetera.
So it's something which is undergoing
quite a lot of research
as to actually how it works.
There is one other potential benefit, which I would love to encourage you to do, Jonathan, which is to do with your second stomach,
as to why I think craft chocolate can be quite good for you. And it's based on some stuff in
Japan, which Sarah is probably going to be a little bit skeptical about, but I'm going to give it a go,
which is that, as you probably are aware, you have lots of taste receptors in your mouth.
You also have sweet taste receptors in your stomach. And so when at the end of a meal,
you feel absolutely full, and then suddenly, you know, your kid or you or anyone else suddenly
discovers, actually, I've got room for pudding now that I've seen it. Jonathan's always talking
about this second stomach, aren't you? So technically, there has been some interesting
work done in Japan on this. He's loving this, Spencer. So basically, what happens is, is that
your stomach basically tells your brain, I want some of that. So I'm going to basically speed up digestion. And there are MRI studies done literally on live TV in Japan, which
show that people will speed up their digestion. So Spencer, I just want to check. Basically,
what you're saying is someone shows you like the dessert menu, you know, when they come around and
say, would you like dessert menu? And I look at the dessert menu and instantly my digestion like
accelerates so I can squeeze
that little bit of cake. We have pictures of it on the website and in our tastings we actually sort
of talk about this and show it. But it's not just the menu, you actually need to sort of see the
cake or you need to sort of see the ice cream. Now I think what Sarah would agree with me on here is
that the trick however is not to gobble and scarf and scoff a huge great pudding at this point.
What you really want to do is have a couple of bits of craft chocolate.
Now, it could be a dark milk chocolate, could just be a dark chocolate,
and savor them because that will basically satisfy your stomach,
speed up digestion, and also just get you in the habit of savoring for flavor.
And Spencer, you've mentioned the word craft chocolate a few times now.
It's a word I had not heard five years ago and which I think
many of our listeners will not be familiar with. What do you mean by craft chocolate and
why have you used that word carefully? So I'm using it because it signifies a slightly
different approach. And so if you think about it, you have craft beer, you have specialty coffee,
almost every sort of food and
bread has got a campaign, and chocolate has had the same. And what craft chocolate is all about
is basically giving you as much flavor as you can possibly get out of the cocoa beans. And cocoa
beans have got more flavor complexity than just about anything else on the planet. And they're
also transparently traded and crafted. So they're all about basically trying to give you flavor,
but also trying to work with the farmers
so that the farmers will look after the rainforests
and also have enough money to live on
and not be sort of using child labor, et cetera.
So it's a sort of win-win situation.
And as a movement, it's probably been around
for even longer than specialty coffee,
but for various reasons we can go into.
It hasn't grown in the same way that, say, artisan cheese has or craft gin has or craft beer or anything else.
But it's all about basically flavor and transparency.
And I think, you know, this is a really good time to think about, again, what we've said numerous times about the difference between the different types of chocolate, because what we know is that what you see necessarily on the back of pack label,
and I'm sure we're going to dive into this, doesn't necessarily equate to the health outcomes.
So chocolate could say it's 75%, 85% cocoa or chocolate solid,
but actually depending on how it's processed, where it's sourced from, etc.,
determines the different levels of the really active kind of potent polyphenols
because different polyphenols have different potencies
and the particular ones that are in chocolate,
some of them are converted to slightly different forms
and the microbiome might play a role in this and other factors.
And so actually the amount of cocoa solids is a crude measure
but it doesn't tell us exactly and i think this is where it gets really interesting that what we
realize is also from recent research is how important a microbiome is in actually um reaping
some of the benefits of this chocolate as well and so there's been some really fascinating
studies that have looked at how variable people's health responses are to the same chocolate and we
know that there's huge variability between maybe how i respond to it to how spencer will sponsor
it to how you might respond to it jonathan and we believe that one of the reasons for this huge
variability might actually be the microbiome and the reason for that is that we believe that one of the reasons for this huge variability might actually be the microbiome.
And the reason for that is that we know that the microbiome is involved in some of the kind of,
using simple terms, activation of these amazing bioactives, these polyphenols.
And so what we know is that when you consume chocolate,
you have this very rapid improvement in blood vessel function after about
two hours. So Sarah, I just want to check, you're saying actually if I was eating the right chocolate,
I could actually see an impact on my blood vessel in just two hours? Yes, so randomized control
trials where they measure how much your blood vessels dilate, see an improvement if it's the
right type, right amount of flavonols after two hours. That's crazy. But what's really interesting
is studies that have then measured it for a longer period of time these are studies have only come
out in the last year or so see a second kind of peak benefit around six to eight hours after
so about eight hours after you've eaten that now you've not got these magic chemicals circulating
in your blood from when you've just eaten it what we know is it's then reached your large intestine and what we know is that there are particular bacteria in your gut so our microbiome
that play a role in activating some of these polyphenols and that then we have this second
kind of benefit this second dilation and obviously everyone's microbiome differs and this is why we
see we believe this huge
variability in your responsiveness to cocoa so not only is chocolate hugely variable we are in
how we process it and benefit from it even actually the way in which you will experience
flavor in chocolate is also going to be a question of your oral microbiome too so you don't just have
a microbiome in your stomach you also have a microbiome in your mouth which which will release flavors in different ways too. I think that's actually the perfect
transition, Spencer, actually, because I think we've been hearing all these amazing things about
chocolate. And Sarah, thank you for sharing all of these brand new studies, because I hadn't heard
about a bunch of those before just now. I did now want to talk about what Spencer calls
big chocolate. People listening to this are probably familiar with big
farmer and big tobacco and big oil, but they may be surprised to hear that there is big chocolate.
I've never heard of that.
And it's quite hard to research big chocolate because I typed it into Google and you just get
ads for like really large chocolate bars. So Spencer, what is Big Chocolate?
Craft chocolate is basically about the flavor and transparency.
And Big Chocolate is about consistency and about cost.
And it will use different processes,
much more industrial force in the process.
And also it will add lots more ingredients and lots more additives,
which are not things that you would normally
have at home. And so to use sort of, you know, Tim and Sarah's normal definition, you know,
if you see something on the list of ingredients that you don't have at home,
be dubious about buying it when you buy it in the supermarket. So the difference is the way
in which it's made, industrially processed, and the ingredients which are added to it.
What's the difference between what you're calling a sort of high-end craft
chocolate and like the big chocolate? Do they have different ingredients in them?
So they will have some different ingredients, especially if you look at something like
confectionery, you'll often see things like palm oil inside there. You'll see lots of emulsifiers
and you'll probably see over 50% of the primary ingredient will be sugar.
So if you take craft chocolate,
the primary ingredient in a dark craft chocolate will be cocoa beans,
and then there'll be a bit of sugar added to it.
And you can also have dark milk, which will also have some milk in it,
or just a milk chocolate, which will have a bit of that on it.
So there's a very, very big difference in actually the ingredients which are used.
And then there's a difference in the approach. So the fundamental difference in the approach is that what you're trying to do with
mass-produced chocolate is to basically get people to eat as much as you possibly can.
And so they will use a couple of tricks, which food science has been using to get everyone to
eat ultra-processed food, which is based around your tastes as opposed to flavor. So sugar, salt, and fat basically is the secret, the Dorito principle. It's basically the stuff
that Moskowitz identified, that basically if you give people sugar, salt, and fat, it's bliss point.
And people don't know how to stop gobbling with that.
And Spencer, can you explain when you say bliss point, what that means for us?
So back in the 1960s, an American scientist called Howard
Moskovitz, who has been written about, but not quite as much as you would expect, did some work
on the US Army to try and get them to eat more of their rations. And what he discovered is that if
you combine sugar, salt, fat, a bit of texture, and a little bit of umami, human beings just do
not know how to stop scoffing. So those are the basic tastes, if you like. So obviously, you don't
have bitterness there, you don't have sourness there. So those are the basic tastes, if you like. So obviously you don't have bitterness there,
you don't have sourness there,
but they're the basic tastes.
And that is the secret to most junk food.
Sugar, salt, fat, bit of texture,
bit of umami, basic tastes.
They delight you.
You are programmed to want to basically love them.
The second piece of technology
which ultra-processed foods in general and chocolate is
very good at is something called sensory specific satiety which was actually invented by a couple
called the rolls and the simple way to think about this is that when you go to an ice cream store
you know and they basically try and get you to have five or six scoops they're not going to make
you just have vanilla or just chocolate chip whichever one you want they're going to try and
give you a variety because human beings are basically, we get bored with one food. So what they're trying to do is give you as much
variety in that in terms of the texture, in terms of the different tastes, in terms of the flavors,
in terms of everything inside it. So if you look at what's inside a lot of mass market confectionery,
you're going to see there's chewy bits, there's soft bits, there's squidgy bits, there's all
sorts of different tastes, et etc. And they're using those
to basically get you to eat more and more of it. But what they're not doing is what you'd really
want to do with any food, which is to try and get at the flavor. Because flavor is your other
innate way of understanding whether or not a food is going to have been well-crafted, well-grown,
and be full
of all the wonderful things that Sarah was talking about. Because flavor basically comes from, in the
case of chocolate, cocoa, it's basically the way in which the bean struggles and grows, and it has
all these amazing flavor compounds, you know, over 300 of them. And once you learn to appreciate those,
you will stop gobbling, you will stop scarfing, you will basically slow
down and start savoring. And it's another way. So looking at the ingredients, looking at where
the beans come from, looking at where the chocolate's being crafted, and then relying
on your sense of flavor is a good way of basically getting you in the habit of avoiding junk and ultra-processed foods too. their health with cutting-edge science. In return, all I ask is that you help us on this mission.
If you know someone who'd benefit from listening to this episode, please send them a link to this
show. And if you haven't already, hit follow wherever you're listening right now. Thank you,
and on with the show. And Spencer, do you think given the huge variability in chocolate from the Kraft chocolate, the cocoa solid chocolate to your Cadbury's or Hershey's kind of chocolate, they're so variable.
I often think that what's a helpful way to think about it is that one of these kind of Cadbury's, Hershey's chocolate, it's an entirely different food to the kind of craft chocolate that you're thinking about.
And I think that sometimes it's,
I don't see it as a particularly helpful narrative sometimes
to be comparing one versus the other,
as long as we make sure that it's clear to people
that if ever we talk about the benefits of chocolate,
we make it clear that we're not talking about
the Hershey's, the Cadbury's, etc. I choose to have
both. So I do have Cadbury's, which is quite similar to a Hershey's bar, because I love the
sugariness, the mouthfeel. But then I also have a good dark chocolate. And I have that for when I
just fancy the flavor of chocolate. But sometimes I just want that kind of gunky whatever feel in my mouth.
And I know that they're hugely different in terms of health effect.
Just like sometimes I might have a particular kind of cheese versus another cheese.
And so I do think that it's important that, you know, I'm quite careful about demonizing all kind of processed food.
And I think that Tim and I sit in slightly different camps
here but I think if someone wants to have a little bit of it I know that there is the problem that
you get the dopamine hit that you can overeat it and we need to be careful but I think we can
acknowledge that there's a different purpose sometimes for the different types of chocolate.
Now Sarah I just have to say that Spencer is looking here absolutely horrified as you said
this so for those of you just listening I didn't want to allow him to come in.
I feel like it's a bit like you've had somebody tell you about their wonderful wine and you're like, yes.
And sometimes I do like to get my like, you know, $1.99 thing in a bottle, which is true.
But Spencer's going like, you do what, Spencer?
But I'm saying it's for different purposes, Spencer, I'm saying. So let me agree with the first point, which is that it's not fair to call dairy milk
or sort of, you know, Tony's Chocolony
and use that in the same way
that you would describe craft chocolate.
So I would agree with that.
That basically, if the primary ingredient is sugar,
it's got a load of additives to it,
which your grandmother wouldn't recognize.
If you don't know where the beans come from,
if you don't know how it's been crafted, that a very different experience what i would argue however is that i think i can
find you bars which will delight you and give you what you were kindly calling that sort of bliss
point you were using the word junkie but it's really it's my dopamine yeah so i think we can
do that with milk chocolates too from craft chocolate and i think what we can do that with milk chocolates too, from craft chocolate. And I think what we can do is...
That are also healthy.
Which are, well, they're two things.
They're basically going to get you to savour
because they're going to have a flavour wave,
so they're going to have some length.
And the second thing is,
is they're going to be much, much, much better for you
because they're not going to have all the junky ingredients.
And the third thing is,
they're going to be much better for the farmers on the planet
because they're basically going to be keeping the rainforest going
and keeping the farmers from, you know,
basically penury and all sorts of nasties.
So where I would agree with you is there are huge differences,
but where I would disagree is that you can't get that
with good craft chocolate.
So I think my goal is to basically find you a craft chocolate
which will satisfy you in the same way.
Okay, so challenge is on, on that.
I'm really happy to take that challenge.
The other thing that I think is important to say is price point.
And these craft chocolates, they're expensive.
So are there grocery stores, retailers,
who are selling chocolate that can be healthy,
that is better than maybe some of these, what you call big chocolates,
that are, for a price point, accessible to a lot more people.
So I agree with your general philosophy, but I would basically argue that the price of a bar
has other costs hidden in it too. So the average, and I'm just going to just quickly do this,
and then I'll answer your question and give you the solution. So remember that the average cocoa
farmer in West Africa, which is where 70% of the world's cocoa comes from, needs two to three dollars a day. At best at the moment they're
getting paid 80 cents a day if they're male, 30 cents a day if they're women. So if the cost is
basically farmers going hungry and not being able to send their kids to school, I'm not sure that's
a great cost of just sort of saying you can get a one dollar bar. And craft chocolate is actually
relatively not that expensive. It's four, five, maybe $10, or four, five, maybe £10. The other thing is you won't eat as much of it.
It is designed so that a craft chocolate bar should last you. I know Jonathan is slightly
different to this. But in general, most people will get a craft chocolate bar to last a couple
of days with their partner. And you know, when they come to a tasting, we will taste 10 or so
different craft chocolates, you'll have like less than 20 20 grams you will be full by the end of it because it's that filling in terms
of some brands you can look for i would strongly recommend you look at tazza which has got a
fantastically interesting texture can you spell that t-a-z-a or t-a-z-a and would you get that
in a grocery store you will in america you will in america in the UK? In the UK, almost impossible.
So the UK is particularly difficult
because it is very difficult to persuade any grocery store
to sell any bar above, you know, two pounds, three pounds.
We basically got into this habit
that the way in which you sell chocolate,
it's an impulse buy,
it's generally sold over a vending machine,
it is sold off price.
And you cannot do that with good flavorsome
chocolate. So no, occasionally you'll see willies in some supermarkets in the UK, some grocery
stores, but fundamentally the UK has a really big challenge. If you go to Europe, a little bit
different. In Europe, there are some good examples where you can get some of these craft chocolates.
But it is a real challenge. That's the reason why I said it is not like specialty coffee.
It's not like craft beer.
We haven't broken through.
We haven't explained to people how this is the most amazing tool
to get you to think about flavor and health yet.
But we will get there.
I'm keen to move to the most exciting part of the show,
which is how to transition from bad to good chocolate.
And I know that Spencer has brought some tasting.
Just before we do that, I just want to make one,
I just want to sort of check on one clarification
because we're talking a lot about the health benefits earlier.
And I just want to, I guess, just clarify,
when we're discussing sort of the way that these sort of large scale,
you know what Spencer's calling bad chocolate,
large scale chocolate manufacturers going on,
are we losing, Sarah, all of those sort of flavanols and everything that we're talking about?
And the second question I wanted to ask about was, in general, there's a lot of sugar in a lot of these chocolates.
And you talked about the health benefits of chocolate.
I just want to pick up because we have often talked about the pretty clear negative effects of just adding sugar as a raw ingredient into food.
So could you just help to understand for people listening to this who started off with like,
well, chocolate's great, so I should eat more chocolate. Now we're hearing about this sort of,
you know, the sort of chocolate that you actually get in general from the grocery store.
Where are we left?
So the health benefits will depend on where the cocoa beans from and how it's been processed as
we've heard from spencer and in terms of the chocolate itself that we're eating will depend
on like spencer said the other ingredients in it the biggest unhealthy ingredient that's in
chocolate is the sugar and there's actually been some really interesting clinical trials that have
fed people a placebo
chocolate so like a dummy chocolate which is actually a white chocolate because like spencer
said it's not got any of their dark cocoa solids in so the the solids that contain the polyphenols
and these other compounds so they often feed that in these kind of studies as the control is the
placebo the dummy and then in a couple of, they've also fed a very dark,
low sugar chocolate. So I think the kind of chocolates that we might be tasting in a little
bit. And then they fed the same chocolate with the same amount of these polyphenols and other
compounds, but with extra sugar added in. And what's really interesting is when you feed the
placebo,
the dummy chocolate, the white chocolate,
it has no impact in improving some of these measures
to do with blood vessel function.
Okay, so white chocolate is out from a health perspective.
It's out.
Okay.
Then you've got the dark chocolate that's really low in sugar,
the kind of craft style chocolate that Spencer's talking about.
And that
elicits this big improvement in blood vessel function, both in the short term, i.e. in that
two hours, eight hours, but also when you feed these over a number of weeks, you also see a
long-term benefit in blood pressure in the blood vessel function. And then if you add the sugar to
that chocolate bar, you do see some benefit, but it's very, very small compared to the equivalent bar without that sugar.
And this, remember, is still at very high levels of these polyphenols.
So even when you've got this very strong benefit from the underlying polyphenols, once you start adding in the sugar, too much.
And so what's the number? What's the point at which this is balancing out and i say the number because i
think we got used often i think to see that there's like a percentage of chocolate right so
70% means as i understand it 70% chocolate 30% sugar 30% something else 30% something else
so what's the fraction at which like we can feel good about this?
So I'm quite uncomfortable putting a fraction on it
given how variable the chocolate is.
I would agree with Sarah on this.
I don't think the percentage is very tricky.
So we're going to try a dark milk in a minute,
which has actually got less added sugar to it
than the dark chocolate bars.
But I think as a rule of thumb, and Sarah can disagree with me here,
if the primary ingredient is sugar,
which is the case in most mass market confectionery,
you can be resting assured that that's basically done for three reasons.
Cost, because basically it's very, very addictive and it's a good stabilizer.
So I think if you see sugar as being the primary ingredient,
which you will see in a lot of, in inverted commas,
dark chocolates on the supermarket, then I think you have a problem.
And I think, again, if you were to push me,
which I know you will in a minute, Jonathan,
I think if it's above about 75% solids at a roll of thumb,
then you could say it's a healthier chocolate to the other chocolates.
But the amount of solids doesn't necessarily equate to how kind of bioactive those solids are.
This is back to like, it's got to be like good quality beans grown in the right way,
extracted in the right way, all this thing that sort of, rather than it all smashed to pieces,
which is sort of the image I'm getting from the thing. I really want to switch to eating some of the chocolate
that Spencer is now unwrapping in front of him.
It's going to be very noisy
because one of the great things about Kraft chocolate
is that the packaging is also extremely environmentally friendly.
So the reason why this is sort of making this noise,
and for those of you who are on the video,
you can sort of see it,
this paper is actually sort of biodegradable.
So we're going to try two different chocolates
made in exactly the same way.
Dark chocolates, a company called Standout.
We often use these in our tastings.
One is from Peru, a place called Arumbaba,
and the second is from India.
And the only difference between the two
is the different beans and the different fermentation.
They both have the same amount of sugar,
which in this case is 30%,
but I hope what you're going to do
is get a completely different flavor. Now, can I do one more thing? Can I show
you how to eat chocolate properly before we get going too far? It'll take like one second more
to do it. Oh, do you know what, Spencer? I just like to stuff it in. I know, I know, but there
is a trick, which actually is back to your issue with... You're going to make us slow it down,
aren't you? No, no, all I'm going to do, I'm going to show you, all I'm going to do is basically
make you take a piece, sniff it, pass it along, and then I want you to do, I'm going to show you, all I'm going to do is basically make you take a piece. Sniff it. Shall I pass it along?
Pass it along.
And then I want you to do two things which are a little bit strange.
So the first thing is, before you eat chocolate,
and this goes back to your point about cocoa butter being an amazing substance
because of the way that when you temper it,
it basically melts in your mouth.
You have to test that.
And you test it by holding it up to your ear and snapping it.
And that snap should tell you
that it's basically going to release all the
flavor properly in your mouth and go. Basically, squeeze your nose tightly shut and drop a piece
of chocolate on your tongue. You've been to a tasting before, so you'll remember this. Suck it.
Try and keep your mouth shut. I'm not going to. But what you should now be able to do is maybe
get a little bit of sweetness, a little bit of sadness, but you won't get much flavor.
Yep.
Now, if I basically count to three,
and then I get you to release your nose and breathe in and out through your mouth as if you're on the Paris Olympics.
One, two, three.
And suddenly, you should be accosted by an amazing raft of different aromas and flavors.
Because humans are unique in being able to detect flavour with our mouths.
No other animals can do this.
We basically can smell through our mouths.
See, this is a bit more bitter than my dairy milk.
We're now going to try one from India.
So again, crafted in exactly the same way.
Now, if you want to do the snap test again,
that would be great.
All right, I'm snapping.
Sake.
Very different flavours, yeah.
So one of the great things actually with chocolate and with anything
is to always basically have two of them on the go at the same time.
I don't think this is as strong a flavor.
No, but wait for the wave to come through.
Because at the end, you may get slightly more caramelly
and maybe slightly more nutty notes.
But normally I would have swallowed it by now, Spencer.
So that's the secret, is to get you to slow down.
So if you slow down and you focus on the flavor, it has two benefits. One of which is
it's like learning to sort of play a musical instrument. You will just enjoy it more.
We should describe a little bit though for the listeners who aren't having the pleasure of it,
right? Which is that there is a lot of complexity to the taste, isn't there, Sarah? So when you
stop for a minute, unlike just getting that like hit of sort of sugar
and quite a simple chocolate taste,
there's a sort of richness to these chocolates,
which having had chocolate shipped by Spencer
for quite a few years now,
I definitely do appreciate in the way in which
I never did at the beginning.
So I think there is something like,
you know, a bit like when you first drank a beer
or a wine or a coffee or whatever, right?
Like it tastes disgusting the first time.
And then as you start to get used to it, you not only start to like it,
you start to realize that, you know, coffees taste different or beer tastes different.
And I definitely think that the same thing is true with the chocolate.
And particularly true as you reduce the amount of sugar in it,
because then it's less overwhelmed by the sugar taste and you start to notice the chocolate more.
It has a length so if i compare it to my
grocery retail dairy milk i'll have a lot bigger mouthful and now i can tell you and then my sense
that my okay i love the texture of it but then a minute later i need to have more because there
isn't a taste but i can still taste now and even though i've had a sip of water the one that you
gave me probably four minutes ago
I can still taste it in my mouth. And that's again back to your magical cocoa butter and a little bit
to do with tannins too but I think what you're describing and you both instinctively grasped
and got to those words which is there's a wonderful concept which is called blick which is balance
length intensity complexity and in a way that's what you want in any food or any olive oil.
What's fascinating about flavor and
people is that actually just with a little bit of practice people get really really good at it
do you know someone who craves sugary chocolate bars someone who might not know there's a healthier
option go ahead and share this episode with them right now. You'll empower them with the latest scientific advice, and I'm
sure they'll thank you. Right, Sarah, I feel now that I should basically give you your treat.
So this is a dark chocolate, again made by Standout. This time, it's basically the same
as the last chocolate you had, but it's a dark milk. So it's 60% cocoa. And then as a sweetener,
it's primarily the milk powder.
So I'm hoping that this is going to get you.
It should be quite sort of unctuous and rich.
This is whether you've converted me or not.
This is a test spencer. I have to say that this is not the one that I would have used to convert you.
I think I'm going to have to reach into my bag and try and find a couple of others.
I'm a difficult one.
No, no, I can definitely get you.
We'll get you back to another tasting.
It's softer, which is what I like. You're going to like the milk. The other thing which, you know, we talked a little bit about the bliss no, I can definitely get you. We'll get you back to another tasting. It's softer, which is what I like.
You're going to like the milk.
The other thing which, you know,
we talked a little bit about the bliss point,
which everyone goes on about.
But actually, I think sensory-specific satiety and texture
is incredibly important.
Now, would you like to see
how well we've trained your taste buds
by now getting you to have a supermarket dark chocolate?
And you will immediately see what a difference it is.
So this is Bourneville,
which is one of the UK's leading dark chocolates.
It's actually only 39% chocolate.
One of you can actually have a look at the ingredients list,
and you will be intrigued to see
all those lovely ultra-processed ingredients inside it.
Oh, it's disgusting.
Okay, but now we're training you.
Now, I'm going to do something
which we do at all of our tastings
I'm going to say a word to you
and I'm going to see whether or not
you can identify this flavor
you will never see this written about Bourneville
if you google it or anything else like that
what's the flavor you get from it
no I need another piece
keep going
do you want another piece
no
but you don't like it
because it just goes up and down
it hasn't got any balance
hasn't got any length
hasn't got any intensity
no depth
no complexity
so I'm going to say the word coconut to you just tastes weird
just tastes of sugar i was gonna say it's like sugar and powder spencer can i ask you a question
related to this chocolate so you said this is a dark chocolate but it's got about 30 solids
are there not regulations in the uk in the us around at what percent solids it's allowed
to be called a dark chocolate yes but they're incredibly low so how much sugar is in that
well this is 39 so i'll read you the ingredients sugar cocoa butter cocoa mass palm oil emulsifies
soy less than e476 skimmed milk powder etc but it is advertised as a dark chocolate and so my
big reaction is just it's 60% sugar
and I'm used to maybe 20% sugar in my chocolate,
which is why I had this sort of...
It's not just that.
It's also the way in which it's been made.
Because you're saying it's very, very processed.
So it's lost all the flavors of the chocolate.
It won't have the wonderful cocoa butter,
which reduces flavor in a completely different way.
And instead it has all of those...
It could have been pulverized.
I'm not sure exactly how they make it.
Some chocolate is definitely pulverized using hydraulic presses
and then reconstituted, in which case, as Sarah was saying earlier,
they won't have the same fiber benefits,
or it's thought not to have the same fiber benefits, etc.
But what's interesting is that even if you take
what people think as being...
Oh, this is one of my favorites.
Okay, so we're going to basically try a lint,
which is the dark chocolate.
Now, one of the most difficult things to explain to people
is how a dark chocolate can contain milk powder,
but it's used as a bulking agent.
So when you look at the ingredients here,
you will see that it actually has some milk powder inside it.
And this has added sea salt, which is why I like this one.
Because again, what salt does is it basically hides the bitterness.
So if we just take a little bit of this,
but again, what I want you to try and do is basically
focus on the blick.
And what percent is this?
I think this is 69 or 70 percent or something like that.
When you look at the packaging, you're looking for
not just the ingredients, you're also
looking for where do the beans come from, and where
has it been crafted. So what you won't
discover is either of those facts on the packaging.
Basically because they can't really explain it.
See, I like the texture of that. Milk. You like the milkiness. That's the What you won't discover is either of those facts on the packaging. Basically because they can't really explain it.
See, I like the texture of that.
Milk.
You like the milkiness.
That's the reason why they put the milk in it.
But I can't taste the salt now.
Strange.
But I'd like you to go back now to basically trying the proper milk.
What are we eating now, Spencer?
We're back to the dark milk.
Because I think I've got Sarah.
So Sarah is one of those people who's very interesting. You're into texture.
And then you go into the flavours.
Oh, I like this one. Have I had this already?
Yeah, you've already had it. Oh.
So that's the one that you said I haven't quite sold you.
I can taste the aftertaste of the
hotel creamery, as I call it.
Yeah, but now you can taste the flavour.
Yeah.
This is the great trick that all
humans have got this amazing ability. There's no other animal which basically can get flavour in
our mouths or there's one weird deer which can do it. And flavour, as well as looking at the package,
is one of the ways that you can actually tell if a food's going to be healthy or not. I like
doing the taste testing where it's, you know, about the relativity of it. You know, everything
when it comes to food, I think is relative. And it's all about also instead of what,
in place of what.
And I think this is a great way of doing this
in terms of the flavor as well.
So has Spencer managed to convince you
to make any changes to your chocolate habit, Sarah?
Or have I got to send you some more chocolates?
He has to send me some more chocolates.
So I was basically trying to avoid any difficulties.
So we've got some more chocolates for you here basically trying to avoid there any difficulties so we've got some
more chocolates for you here for later you have convinced me that uh dark chocolate can be nice
and the flavor is a good way of getting into health yes well i think you've always said that
i mean i've learned a lot from you on that and the bioavailability and everything else but i think
yeah i i realize i there's certain textures I prefer than others.
The thing I'm struck by is that I've been on a bit of a journey with Spencer,
who I've known for a long time for probably four or so years.
And so when I first started off, I had an incredibly sweet tooth before I started Zoe.
And so I'd be happily eating all the things I'm saying and discussing now.
I'd be like, this is all delicious.
Of course, it's got to have more than 50% sugar.
And interestingly, you know, I started and I thought a 70% chocolate felt really dark and bitter.
And now I'm regularly eating 80 to 90% chocolate.
And I've got more and more addicted actually to the chocolate taste and flavor.
So remarkably, I can now eat a 90% chocolate and really enjoy it. And
I think I love all the flavors and like the taste of it. And it's sort of been a journey. And I
think it's a bit like, you know, when you get into coffee or you get into beer and it all seems
disgusting to start with. And then before you know it, you're like this really weird,
really flavorful sort of hoppy beer or whatever.
So there is definitely a path there.
Now, I always say to Spencer that I can quite happily eat an entire craft bar of chocolate,
even 80%. But I have to admit that you are quite full because there's a lot of fiber in that, isn't
there, Sarah?
Yeah.
I mean, I must say I couldn't eat much more than what we've just eaten of the chocolate.
I've had enough of it now.
But the truth is that it's still tiny, isn't it, compared to like a Hershey's bar, which is like a pound.
Oh, give me a dairy milk or Hershey's. The hundred and grams has gone in minutes.
So that's the fascinating thing. When we do a tasting, basically we discover that you have 10 bars,
you have a couple of grams of each one, so you have less than 20, 30 grams.
And by the end of it, nobody wants to go out to dinner.
And similarly, our subscription, it's four full-size bars. That will last many couples a month.
I think, Jonathan, something that I'd like to reiterate is the more I've heard Spencer,
the more I've also been reading up about chocolate, about cocoa, about the health benefits.
I really think that we need to not put it all together into one food group that we need to
think of the health benefits of particular kinds of chocolate versus other kinds of chocolate but
also we do need to consider the different price points we do need to consider people's different
preferences and I think that you know Spencer has me, and I'm quite a hard person to convince,
that yes, there's some benefits of giving it a go and seeing how your taste develops.
And I would say, yes, you know, everyone to give it a go, but there will be some people that just don't like this.
And I think, fine, if they don't like it, stick to the other chocolate if that's what you want to do.
But eat it knowing that it does not have the benefit that some of these other chocolates have. And I think that's the key thing to make
sure people are aware of. Brilliant. Spencer and Sarah, thank you so much. I'll just do a quick
summary. And I think the biggest thing is like, if you think about health, you want dark chocolate,
you're talking about 75% or something like that level in order to access it. It needs
to be prepared in a way that is actually keeping all of that amazing complexity from this original
cocoa bean. So if it's made by some company that doesn't even tell you which country it's coming
from and all the rest of it, and you can see something on the back of the pack that isn't
chocolate and sugar, you should be skeptical. The reason why it works is complex.
And you've mentioned all these polyphenols in particular, flavanols as a sort of polyphenol
that seems very important, as well as the fiber, but also because the fat in chocolate is something
magical. And it's not just magical because it melts in your mouth, which is magic, but also
because it looks on the outside like it should be as bad as like the fat in red meat,
but actually it doesn't have any bad impact on our cholesterol.
It's a sort of neutral fat.
Yes, although I wouldn't say it's a good fat,
i.e. if you were to compare it to extra virgin olive oil,
it's worse than extra virgin olive oil.
But I'm saying based on what you would expect
with saturated fat content,
a really important point of clarification.
Understood.
So we should really be doing a shot of olive oil after dinner,
but if we've got to have chocolate,
then it's the dark chocolate to go with.
But there's a huge variability in response.
Brand new studies,
which suggested the microbiome is really important.
So I'm now hoping that I have like
the special chocolate bugs in my gut
that I managed to extract the best from it. And I believe that having trained hard for the last few years that I have like the special chocolate bugs in my gut that I managed to extract the
best from it. And I believe that having trained hard for the last few years that I must have it.
The white chocolate might taste great, but it's definitely not going to give you those same
health benefits because you basically removed, it's just got the sort of the fat in it,
it's removed the rest. And that, you know, the reason why you don't eat this dark chocolate in the same way that you eat this sort
of really mass-produced chocolate, Spencer, something you talked about is this bliss point
idea that they've got the sugar and the salt and the fat all together in just this right amount
that means that, as Sarah's describing, she can be sitting there and just eat like this massive
bar without almost noticing, whereas most of these chocolates actually, they aren't at that
sort of exact combination. So we eat much less, which is why you described that actually you
could have one of these Kraft chocolates and eat it over many days. Absolutely brilliant.
Savor to save the planet. Don't scoff. If you're scoffing, you know you've got a problem.
Brilliant. Thank you both so much for this adventure through chocolate.
Thank you. Thank you for all the chocolates, Vincent.
You're going to take them home with you, I hope.
I have to send you some more milks now
just to try and sort of find your bliss point.
I'm going to eat them all right now.
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