Artist Friendly with Joel Madden - Pierre Bouvier of Simple Plan - Part 2 (Rerun)

Episode Date: July 9, 2025

On this week's episode of Artist Friendly, Joel Madden is bringing you an encore episode of his conversation with Pierre Bouvier of ⁠Simple Plan⁠. ⁠⁠Simple Plan⁠⁠ grew from pop-punk underdogs to genre heroes over the course of six studio albums. In addition to racking up collabs with members of blink-182, Sum 41, and Weezer, the Canadian vets have played on over a dozen Warped Tours and created pop-punk essentials through early tracks like “Welcome to My Life” and “I’m Just a Kid.” The latter experienced a viral moment through TikTok at the beginning of the decade, challenging people to recreate childhood photos as adults and post the results, which featured participation from Will Smith, Ed Sheeran, and beyond. Given that their friendship stretches back to the 2000s, the duo get into it all across a nearly hour-long episode. ------- Listen to their Artist Friendly conversation on ⁠⁠⁠⁠Spotify.⁠⁠⁠ ------- Follow Artist Friendly! IG: @artist.friendly TikTok: @artist.friendly YouTube: youtube.com/@artist.friendly ------- Host: Joel Madden, @joelmadden Executive Producers: Joel Madden, Benji Madden, Jillian King Producers: Josh Madden, Joey Simmrin, Janice Leary Visual Producer/Editor: Ryan Schaefer Audio Producer/Composer: Nick Gray Music/Theme Composer: Nick Gray Cover Art/Design: Ryan Schaefer Additional Contributors: Anna Zanes, Neville Hardman Learn more about your ad choices. Visit megaphone.fm/adchoices

And here is part two. Now it feels like we're, it feels like we're ramping up to get back on some kind of good Charlotte, like, mission. Yeah. I don't know what it is. I know we're going to make music. Yeah. Play some shows, but.

Well, like I said, give us a call. We're ready to go. Co-headline, baby. Or whatever it is. That will absolutely. I feel like, I don't know when, but that, that, like, It has to happen, right? Yeah, yeah, I agree.

At some point it has to happen. I mean, there's, and there's so many places we could go. Mm-hmm. I mean, imagine if we did South America tour together. That would be, yep. Both of our bands do really well there. You could literally take that and take it to Europe. You can take it to Canada, U.S., South America, Australia, Asia.

Yeah, South America. South Africa. Yeah. Sick. Yeah, yeah. We went there once, we played once there a long time ago, a festival with Metallica. It was Metallica, Collectica. of soul, a bunch of, I think, most amazing experience ever.

It's so much fun. We did a safari. Our shows there were sick. Yeah. Australia, sick. It's ridiculous. You guys do well in Australia. Yeah.

You lived there for a while, right? Didn't you have like a, you were on the, was it the voice or? I was doing the voice, so I was there a lot for like five years. That's when I saw you with my wife. Yeah. And I think, yeah, my daughter, Lenin was like one. Yeah. And Soren was about to pop.

Yeah. And you were staying at that hotel in Darling Harbor. Yeah, yeah. A little dinner. It was weird. I got busted for weed there. It was funny. I was standing at that hotel.

It wasn't even my weed. Come on, Joel. That's the oldest excuse in the book. I don't smoke weed. It was like someone was smoking weed. Like I had like my, I have a bunch of friends there. Yeah, yeah.

And somebody came and they like smoked weed and left like a joint somewhere. I don't even know where it was. It was like a balcony or so. I don't know. And the house keepers there found the little like, it was like this big. It was like this little like.

Oh my God. And they reported it. And I had a, it was like a big controversy. Like I almost got kicked out. That's so crazy. They were cool in the end. Yeah, yeah. Like I talked to the police.

All the authorities were like, look, the law is a law. They called us. We have to hand. Yeah, yeah, yeah. And then it became like a news story in Australia. It's like a news driven country. So if you're, if the headline of the week, everybody knows it. Yeah, yeah.

So it was like a headline, like it was like a front page. Like I got busted with weed and it was like not like. I'm actually not a weed smoker. Joel Madden says it's not his pot. Yeah. And the young people... I was holding it for a friend. The younger people thought it was cool.

Yeah. At the time, I mean, weeds a lot less like cool now. Oh my God. It's so, it's so chill now. It's so chill now. It's like not big deal. Although it's still kind of weird because, you know, it's legal in so many places, but traveling with it's not legal.

No, you can't. Yeah. Yeah. It's really weird. But Canada's a lot less intense now going in. Yeah. than it used to be. Yeah.

It's still, Canadian Border Patrol are, they're notorious. They're dicks, man. And I'm not saying the American Border Patrol are also pretty strict. They're pretty strict sometimes.

But like, people are always like, Canadians are just so nice. I'm like, wait, see, across the border. Yeah. They're like, yeah. Yeah, it's funny. Australians are funny because I find that Australians similar to Canadians.

You know, there's something about Americans. Americans are like, freedom. Don't tell me what to do. We love our freedom. Yeah. And by the way, I love that. I think it's great, and I think that that's part of, like, what I like about America. And in Canada, we're much more used to being told what to do and, like, be like, well,

the government said you're supposed to do that, so we do that. And Australia is very, very similar. So they really like rules or they really like enforcing rules. Yeah, yeah. So I'm not surprised that the housekeeping was like, found a little piece. I have to report this. It's like, just throw it away. Like, come on.

Yeah, I mean, it was weird. The police were cool. Or they're probably thinking, like, we don't want to be called on this. They were like, bro. we're involved. Yeah. So we're gonna, we have to handle this.

Yeah, yeah. And I was like, do what you have to do. What can I say? Yeah. That was my attitude. I wasn't really mad at them. The whole thing was pretty pleasant because I get along with Australia very well.

Yeah, yeah, they're great. So the last thing I would do in Australia is, you don't want to upset people, yeah. Yeah, and the police are always good to me there. Like I knew that, like, there was a very warm relationship with people. So, like, they knew who I was because I was doing that show. And it was like very chill. The whole thing was pretty chill.

They were like, look, dude, we got called. We have to handle it legally. And I was like, yeah, I get it. Do it. It's not mine, but like whatever you have to do. And it ended up being nothing. It's like a half gram or something. And I did what I had to do.

And, you know, I got the citation of some kind. I think legally I got arrested, but then they let me go. Right. And it was. It was fine. Yeah. But it was a funny story about that hotel. That's funny.

Yeah. I never went back. I moved out of the hotel and never went back. Oh, that's funny. Right after that? Yeah. Oh, yeah. Well, I imagine that's kind of a dick thing to do.

I went to one of my best friends has a house in Bondi, big house. And now I stay in his guest house. Even to this day, when I go to Australia, I stay at his house. And it's great. I love Australia. It is, to me, like, it's funny because I think if it was closer, I would consider living there. It's just really far. It's far.

And far from what? It depends what is far for you. But like if you like want to keep in touch with friends and family, like it is literally. It's far. It's an ideal place to to live. It's an ideal place to raise kids. The culture is really good. Climate's great.

The climate's amazing. The food's amazing. The people are the nicest in the world. Most weirdly like half my friends are Australian. It's weird. I have like a very Aussie side to my life that like I just feel connected to. I see Australians everywhere in the world. world everywhere you go there's Australians traveling LA has tons of Australians because it's a very like

it's like the first stop you fly from Australia yeah get off no I love it we were just there just caught back and uh shows are amazing great coffee man they're coffee culture I'm I'm a coffee I love coffee best coffee in the world yeah they have like so many that you can get like fourth wave third wave coffee everywhere yeah it's best coffee in the world great beaches great beaches and the shows are like the best like really always been the best yeah We had a great time. Couldn't believe. Pretty great.

Yeah, they love you guys there. Evidently. Yeah. Yeah, we did two nights at the, what's it called? I don't know what it was. Anyways. Not the end more. No, but it's 5,000 people.

Two nights sold out in Sydney. Horton, right? Yeah, there you go. Yeah. Horton, Pavilion. Yeah. Yeah. And then Melbourne, we did whatever.

Rod Laver? Not that one. The one a little bit smaller, 10,000. Okay. Because Rod Laver is like 15 or something. Yeah. But yeah, it was crazy. It's awesome. I love it.

For me, anything over 3,000 is a fucking great show. Yeah. Oh, yeah. When you get any crowd over 3,000. Anything over 3,000 is great. Yeah. I love like a, yeah, like a 3,500, 4,000, 5,000. That's like, it's fun.

Still feels intimate a little bit. Yeah. I love that I say that. Have you guys done Alley Pally in UK? Yes, we did. It's pretty good. Yeah. You know what?

I don't love that venue. I know it's like, I don't think it sounds very good. Really? Yeah. I love it. It's cool with all chandeliers and stuff. And like it's very like it's got a cool look to it. No, we just played it with Sun 41 last year.

And I know Pierce the Vale just sold it out, I think. Yeah, sure. Yeah. I'm sure they did. Pretty epic. Ali Pally. Allie Pally. It's a good.

Alexandra Palace. What's the other place? I think we played it for the first time last year. And I guess my point is that I was a little bit, maybe disappointed. I was like, uh, like it's not as good as you thought. Yeah. As far as like your experience. Yeah.

The crowd's great there. Yes. The English crowd. Totally. I just like a little bit of seating. And Ali Pally is all floor. Yeah. I like a floor.

I like a big floor. I like a big floor and I like to have some backdrop. Some people waving to you. Because that way when they put their cell phones up, it looks really nice. Yeah. And then you did Brazil. Yeah, Brazil. Brazil was like a couple months ago.

That was insane, man. Yeah, like it was funny. We got there. We headline a show in Sao Paulo, which was like 8,000 people, I think. And then we did a festival the next day in Sao Paulo. 50,000 people. Oh, wow. And it was the day to remember that used boys like girls.

I'm forgetting some, but all time low, a bunch of people. It was great. It was like when we were a young junior fest. Yeah. Yeah. And it was like two stages side by side. And it ended with like confetti fireworks when we finished perfect. It was like we're playing the last course, freaking fireworks going off.

Sick. We have drone shots that are just mind blowing. But it was funny because I got there and I was a little nervous because it was our first time back. We did a European tour and then we had like a two week break or 10 day break. And it was like a first two shows coming back. it and I was like this is gonna be really big I'm like we're playing for like an hour and a half or so an hour and 10 and I was a little nervous and I didn't know what it was gonna look like you know I mean so I didn't I purposely didn't go because everyone would come back off the stage was all

time lower the use or whatever they're like man have you seen the crowd I'm like no I haven't and I'm like I don't I'm already a little bit nervous and I just want to like keep it in you know so I warmed up backstage and stayed there stayed there and I walked out on stage and when I saw the crowd of 50,000 people in front of me. I was like, like, what is happening? And that was one of those moments where, dude, I felt that way when we were young. Yeah, when we were young was insane. Dude, it was like 80,000, 90,000 in front of us. Like that was so much fun last year. It was fun. Yeah. It was really fun. You guys had a sweet spot of a set. Will you play at 5 o'clock? Yeah, we played like we play was us and then offspring. Yeah. And then Blink and then Green Day.

Yeah, yeah. So it was a sweet spot. Yeah, you got the sweet spot. Like that was really good spot. That in the offspring was like, where when running gets dark? We got the, we played the, the other stage. Yeah, we played the other stage.

I think right after you guys. Yeah. Yeah, right after you guys. When you guys are finished, and it was like, so great, cools down a little bit.

Light show now means something. You know what I mean? Yeah. Yeah, we brought the lights, pyro, we brought everything. It's awesome. Yeah.

Yeah, it's cool to see you guys there. Are you guys doing it this year? No. No. But we would do it again. It was fucking fun. Yeah. And then we just did a one-off little,

like, song in the middle of Wiz Khalifa set. Yeah, stagecoach. I saw that. I saw that footage. Yeah. It was so fun. Yeah.

I love stage coach. My wife, it always falls on my wife's birthday. And she's a big country girl, California girl. Yeah. And we were in the car coming back from, we're on a little project,

a little building project and came back. And they were playing it live on, on, on Sirius. So we were listening to Miranda Lambert. She was like, oh, I wish I was there. It was cool. Yeah.

With that first day on Saturday, it was really windy. So, yeah, they had some friends. and LaShelle had some friends that were there and they were like, oh my God, it was so blown out. So you guys are working on a documentary right now?

Yeah. What's the... For Amazon and it's like, basically, I think it's kind of like a sort of, let's look at the career and like, we're still here and how well it's going and where it came from and just kind of like a recap, I think. It's like a retrospective.

Yeah. It's cool. Yeah, sort of like a, you know, the band started like in 99, basically. Yeah. So a 25 year sort of recap. Yeah. That's 25 years is real, man.

Yeah. And Chuck and I, we had a band, before simple plan, I'm sure maybe you know that. But yeah, so we've been playing together for 31 years. That's crazy. Yeah. It's getting long. It's a long time.

And I love Chuck. You know, we're like, we're, it's so funny that we ended up, you know, being in a band together and we always have been because we're so different. You know what I mean? And I think that really, that really helps us because I think if I didn't have someone like him to be like the more manager side of it and the more like drive side of it, I don't know that I would have that and I would kind of like maybe fizzle away. And, you know, I bring the creativity and the front man, the singing, all the stuff. And he writes with me. But he does, you know,

he's just like. Yeah, he's the left side of the brain. Yeah. You're the right side. Yeah. Yeah. Yeah. And some people have it both. Yeah. But, you know, we're kind of like, but accepting those differences. Because then when I was younger, I actually kicked him out of the first band we were in because I was like, I don't like you. You're not like me and it's not going to work. Right. But then I realized with a little maturity. I was like, oh, hold on, I need that. I can respect the differences and realize that their value, you know, the value of those differences. So how did you go back to him after you kicked him out of the first band? So the first band, we made a few like demo tapes and stuff. We recorded a record in my parents' basement. And then we made a full-blown album on an indie label in 97. And went across Canada

tour with 10-foot pole, tour with MXPX in 98, I think. And then, and then, And then kicked him out because it was like, we were just too young and immature. And I was like, you're not cool. So what was the conversation when you went back to him? So when I went back, I had heard through the grapevine, because the band continued, and I'd heard that he was like building a new band. And it was like with some guys from my high school, which we all went to high school together. And so I was like, people were like, did you know Chuck starting a new band?

And I was like, oh, cool. And it's like, yeah, it's with like Jeff and Sebastian from high school. And I was like, oh, cool, cool, cool, cool. And then I met another record with that other band. and it was kind of like fizzling away because the record was good but it didn't have we didn't have that driving force behind it

and the collaboration creatively was not quite the same he's good with concepts so anyways I ended up going to Sugar Ray record Sugar Ray show because I used to go to all the shows back in Montreal because I used to I knew the promoters

and we'd always just get it for free so I ended up being there and he was there too okay so we saw each other in a crowd we hadn't spoken like a year and a half and it was kind of like, hey man, how's going? You know, good to see you. You know, we kind of hugged it out. And he was like, you know, we should go off some dinner sometimes

because now I'm starting a new band. I'd love for you to hear what we're doing. And I was like, yeah, that's cool, that's cool, that's cool. So we ended up having dinner like the following week and kind of buried the hatchet because it was a nasty kind of breakup. But we buried the hatchet and like, you know, he said, come see the band. So I went back to his parents' basement where we used to rehearse

and saw Jeff and Sebastian and some other bass player guy. And they had a couple pieces of songs. And it was more like, reset was super metal. It was like, the guitar player in that band

was literally a metal fan. So all he could do, all he cared about was and I was getting tired of just going jiggich jiggish and I wanted to like strum the guitar, you know? So what Sebastian and Jeff and Chuck were doing

was kind of like more influenced by you know, Blink 182 and like kind of a little more poppy side and I was like this is cool. I like that. and that's when he was like well if you want to come join the band you know you know we're looking we're looking for a singer and we've had a few and i don't feel like anybody's kind of nailing it the way you used to and and so i was like excited because he also kind of baited me he was like

we got major label interest and we got like stuff going on and i was like okay well my band's kind of fizzling away slightly i know chuck is like a business guy and i was like i know that if i join this band he's going to like reach out to labels and we're going to get a manager and it's going to be like way more serious. And so when he said, you know, yeah, we've got some major label interests and stuff. I was like, all right, let me give it a try. So we started writing some songs together. We wrote, I'd do anything. Yeah. Like one of the first songs we did. And I was like, I was hooked. I was like, this is like more what I want to be. So I'm an amen. And like my music, my cabello can be with me and has to be able to

to continue my rhythm. For so, potion nine of Sebastian Professional has everything my baby needs. Nutrition

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tendences, but of who they're the sauce. And then Jason Flom signed you. Yeah.

So you know Andy Carp? Yeah. Andy Carp was A&R and Jason Flom was the president of the label and

And so we harassed Andy Karp. We just like send him demos and stuff. And he was one of the, one of the labels that responded and said, you know, keep me in the loop. I don't want to sign you guys, but I like what you're doing. Keep me in the loop. So we just kept going back in the studio and making more demos. And we got him on the hook. He came down to Montreal to watch us play.

And yeah, after the show, we'd like pack this bar with like 200 friends. And we actually passed out lyric sheets like the day before, like, learn the songs. learned the songs yeah yeah so uh and we played a show to like a little tiny bar about a little bigger than this room here and uh andy at the end was like i think we want to make a deal and so he called of jason and jason's yeah i like this band well yeah when we were going through our bidding war and stuff jason was one of the yeah was one of the main contenders we didn't sign with them but we've been friends ever since you know what i bet you if you sign with them he wouldn't have signed us because every label was looking for their their you know newfound glory good charlotte you know

Some 41. They were looking for their own. Yeah, I don't know. You know, I think you guys would have gotten signed. We would have gotten signed somewhere. Yeah. But it might have changed the course of what that path would have been. Yeah, yeah.

I remember that that was an exciting time. We didn't know anything about it. We were just like, how do you get signed? Yeah. And before you know it, all the labels were coming to a show. So we did the same thing. We were like, all of our friends, everyone. You've got to come to this show.

We packed out this club. 400, 500 people made us look like we were the hottest band in the area. I mean, we were building a thing there. was already we were getting to open for like blink and getting to open like regionally for these bands so we were you were getting there doing stuff yeah but like we put the extra elbow grease in until you make it baby pack that club out yeah and um yeah it was uh i remember that night because we tried really hard we were like getting everyone we knew to come and in the end we signed with epic but uh it was uh it was exciting it was a wild time yeah it's cool and jason's a cool guy and like

he actually came out to our show we did uh a u s tour I'll say like two years ago or something like that. And we played that peer place, Pier 27, B. 4thew, what I was called? Pier 14.

Is it 14? I think it's 20-something. 27. Whatever. Whatever. 28. Pure 17. Whatever.

17. Yeah, something like that. One of those peers. Good venue. Yeah, it's great venue. And we played and Jason came out

because his kids who were babies when we came out are now like, you know, adults and they like the band. Yeah. And he came out. And it's funny because when we first got signed Lava would bring us out to MTV, VH1. That's kind of how we broke.

We broke through TV first, which is, you know, kind of an orthodox. But Jason would come with us to these meetings. We'd go to a conference room and we literally buy these shitty little. And I don't mean like little, I mean tiny instruments. Like an amp this big, a drum kit that's like, you know, a baby drum kit. Yeah. And like Andy Carp would go to Radio Shack and buy like shitty like light things, like little globe things. And we'd go to MTV into their offices and we'd like schedule a meeting and we'd play.

but like a tiny rock show and Jason would come and be like his whole speech was this and this is what's funny he would go out and he would say all right what's all you people's MTV? Thank you guys so much for being here. We always think you guys here you deserve the best you want the best you love the best they weren't available so here's simple plan

and then we started playing you know and people would be like what the hell's going on here and they would obviously it worked. It worked so when we played in New York a couple years ago Jason came out and he introduced us that exact same way on stage. It was really cool. And the night we met was on the on the MXPX tour you guys came out. You had just signed, I think.

Possibly. Yeah, yeah. You were in the process. Yeah, I think we're about to get signed because you had your demos. Yeah. Like a CD of your demos. And you were like either you had just signed. We either had or it was in the works.

Or you were about to. You were like right there. Yeah. And then you guys like drove us around your parents car and yeah, had a night. I think that Benji, I still remember this because, you know, we were, we thought you guys were super cool because you were, you were ahead of us a little bit, right? So you already had the record out. You already had a little bit of following.

You're on a big tour. And so you're like, hey, yeah, we'll take you guys out. You want to go somewhere? And we're in the car with my dad's old BMW. And now, sorry, old Mercedes. And it sounds fancy, but it's not. It was like an old. Yeah.

It was old Mercedes. And I'm driving around. And you guys are in the back seat. And I think Benji said, like, you guys know where we could find some crack? Yeah, yeah. I wasn't sure if you were joking. And I was so like, uh, I don't know. Let me think about that.

Yeah. I remember that. And I would like, Chuck. and I are like, oh my God, what do we get into? And then you're like, we're invested with you, man. And I was like, oh, shit, that's so weird. Yeah. We're so naive, you know.

Yeah. That was fun. That was a really fun tour. Yeah, it was super fun. It was really funny, by the way. Yeah, that was funny. That sounds like us. Yeah.

Like, do you guys get to score us some crack cocaine? Yeah. Just kidding. Yeah, yeah. Never done crack in my life. No, no, me either. I heard it's great, though. I was always terrified of drugs.

But that was a fun tour. That MX, PX, tour, I still always say that was like one of the most important tours we ever did because not only were they such nice guys and still are, we learned a lot about building your touring life and building like your crew and building like going from like a bunch of kids in a van to like a touring, like this is a business. Like you need it to run well, to do well. And then you want to build good relationships with all the venues around the country and around the world. And that really comes down to like how you run your crew and who you have on your crew and um you remember mark holloway

yeah of course i just saw him because he's with his tour manager i just saw him i think that he i saw him in Vegas didn't i think when we were young i just saw him yeah yeah yeah yeah but he was our tour he was like our first real tour manager yeah i remember him um it's funny how that uh i saw a bunch of people at stage coach that i've known forever Greg teal us all all these guys yeah yeah they're all still there Yeah, yeah, yeah. It was so great. The work tour, the Kevin Lyman group, they're all out there. It was great.

I think it's Shelly doing catering, right, to Daughtering? Probably. Yeah, yeah. I didn't go to catering. Yeah, yeah. I wish I would. Shelly Land Bay. Yeah, yeah.

Love her. Do you have a record? No, so it's time to go back in the studio. We just did it a little project. So Disney realized that a lot of pop punk bands and rock bands are covering all these Disney classics. Yeah. And they're like, people really love them.

They're getting millions of spins. They're like, let's do an official version. So Disney is doing like, Mickey goes pop punk or something like that. Okay. And it's like boys like girls, we the kings, us. I think yellow card. I think a bunch of people and we're all covering classic

soundtrack songs. So we just did one. That's coming out soon. Sick. But it's time to get back in the studio. It's time to get back to writing. And it's like, it's funny because it's such a big endeavor to make a record, especially this late in a career when you've had success and you have fans that care

and you care. And what's the mark? What's the target? What are we trying to do? Yeah. And I think there's a part of us, you know, you got to balance that artistic side of you that wants to do like, I don't want to do any of that shit. I want to do something completely out of left field.

But then the smart, I think, the smart man in me is like, you build a brand. You know what I mean? And like people, you know, I think it's disappointing even for me. If I hear a band that I love come out with a record that sounds completely different, that's not what I want. I want you to do what, you know, what you sound like. Yeah. So that makes it hard to like get back in the studio.

or get back into writing and be like, okay, how we're going to, now we got to do something that sounds like what we've done in the past, but it's fresh and it's got to be cool and it's got to be this. So anyways, it's a big endeavor. But we're going to start. I was just thinking about when I left the house, I was like, you know what, it's time for me to start writing some music. Yeah, that's the artistic journey. Yeah, trying to figure out. It's hard. It is hard. I mean, we're, we're talking about the same thing. We're like, what's the record? What's it sound like. And I don't even know. And by the way, some artists, they need to go left. Like, it's something else. Yeah. So I don't know what it is for us. But, uh, yeah, blocking out a month

or two and like, putting your sights on making a record is a hard thing to do. I think what I would like to do is I would like to try to make a record without overthinking it. And I don't know if I'm capable of that, but I would like to make a record where we get together and like, let's, write it in a month. Yeah, yeah. And that's it. And like, we're doing like, put it out. We're writing three songs a week for four weeks.

It'll be 12 songs. And then just put it out. And like if it's, because we, we notoriously like, I think on our third record, we wrote for like a year. Yeah. Like 80 songs, you know what I mean? Well, when you're trying to follow up two records that sold millions and millions of copies.

Especially when the industry is changing. You know, we did the two first records and then nobody was playing pop punk anymore. And they're like, okay, well, you know, yeah, you guys are. Nobody wants to hear some of plan anymore. What are you going to do now? You get on the other side of that and you appreciate, like, that is what it means to have a career over decades, is those moments too. Totally.

Make no mistake. Right now, look, I think we're entering a decade of guitar music. I think so, and said it was up 600% in the last year. Wow. So it's, we're coming into an era of people want to discover bands, listen to rock music, and that's going to be great. It's already great. We're seeing with a lot of bands we work with.

They're just like flying. It's amazing. On the other side of that is obviously it goes up and down and up and down. So when you're in a career long enough, I think you learn that. That's just what it means. Yeah. Yeah, I'm excited. You know, we'll see we come up with.

But I think that, yeah, my daughters are 10 and 12 and they listen to bands with, you know, guitars in it. Yeah. Yeah. And they're into it. So we'll see. Congrats. Thank you, man.

Same to you guys. I'm always so happy to. to see all you guys are doing. And like I said, like, I'm not really an entrepreneur outside of my band. And when I see what you guys have built and like this place here and the Veebs and the management and Madden and all that, I think it's really dope. Thank you, man. I appreciate that.

That means a lot. It's been a long time we've known each other. Yeah. And I'm always happy. I see your life from the outside. And it's, it feels like a guy who's figured out what life's about. And that's nice to see. Yeah.

Well, thank you. There's a lot of people don't get on the other side. of entertainment success and land in a place where they can be healthy, live a long time and enjoy life. The old kind of all the best things in life are free is true. Like the things we enjoy the most are the things that we build with our partners, with our kids. And I never take it for granted when I sit around at the dinner table with my family

and feel those moments of just peace and happiness. And all of that was provided to me from this. career from these fans, from this music, from this scene. So I never take it for granted. I know how hard it was. I know how hard we worked. But at the end of the day, to be able to land there and actually feel it is a huge success. A bigger success in my mind than the 50,000 people in Brazil, even though that's amazing. The documentary, amazing. But the big success to me is being able to sit there with your family and go like, this is good. Like all the other stuff, icing. I'm going to keep getting after it, but this is, I protect this.

Yeah, it's the core. I'm happy you're there. Thank you, man. It's awesome, bro. We keep working on it all the time, you know. Every day. Yeah, yeah. Thanks, dude.

Thank you. I hope you enjoyed today's episode of artist friendly. If you really liked it, you can follow, like, subscribe to the show anywhere you listen to podcast, Spotify, Apple, Amazon. We appreciate your support and we'll see you next time.