Bob Does Sports Podcast - Rick Shiels Talks Good Good Split, Filming With Bob Does Sports, and YouTube Success

Episode Date: December 14, 2022

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Transcript
Discussion (0)
Starting point is 00:00:08 We really try and find guys that like really like kind of get what we're doing. That's why it's almost better if like they see the stuff before. So they kind of, you know what I mean? It was like even for me with Ricky, it was the easiest like sell if it was a sell. Like we've got some proven. We've done a couple of things with tall pros now. Tommy Fleet with Adam Scott, Westwood. It was the same formula.
Starting point is 00:00:30 So I could just send him that link and say, can we do this? Ricky's the big one too because I feel like he just draws so much attention. He still has that. He's got the biggest brand. Match for us to be able to, like, do it. And then, like, hey, this is what we're thinking. It's supposed to like, hey, this is what we're thinking. Trust us.
Starting point is 00:00:47 It's like, watch the home of Matt. He was fucking sick, Rydowd. That was all. He was the fucking man. I mean, you guys fucking played great. He played unbelievable. He was a joke. Rick, if you would have told us, if you would have told us, like, before the match that he,
Starting point is 00:01:03 when we've said it before, if you would have told us that he would have shot a 60 and we would be able to take it. to 17 holes we would say no no fuck he missed a put for 59 on the last so it's open down a time when he was there he was like the last part it was like he was putting for the US open like he backed off like he was in a hurry on his shoe it's up and down from there 99 out of 100 times he was I was trying to tell him the carcasses he's nervous I was like you've hit this shot this wed shot what 25,000 times in your life he's like yeah it's good point I was like he was he was so mad he shot
Starting point is 00:01:38 of 60 he was furious would you change the title oh i doubt that's a question for that i don't know i don't know what i doubt right there did you go with we went with the greatest match the greatest golf match in youtube history and it was the first time people said you're not clickbaiting us yeah that's not clip bait no wasn't they were all saying it yeah yeah usually they can play and then something humble then yeah yeah with him too is it was not just how good he was playing it was like the whole time he was like chirping us and entertaining and like it was like he was just playing with friends and then we're like I think was it 15 or six whole 15 16 he's like by the way just throwing it out there I'm on pace for the best round of my life and we're like oh god and then
Starting point is 00:02:18 everything kind of you have to say that I think the only person more upset than him was you when you called me yesterday he was like I cannot he cannot believe he had that shot he was right there I wanted him to get it so bad I was like me too Rick I was like I guess it's fucking smashed is it your biggest YouTube video yet so far I I think so. No, not yet. It will be. It will be because it hasn't been off for as long.
Starting point is 00:02:44 Yeah, for sure. Some of the other video, the links to Victoria are up over a million. Yeah, one of our first videos that we did that kind of really went off before he was even with our team was just us to. He tricked me into thinking that we were going to play Tori Pines and then brought me to the worst golf course in all of California. And I was furious because back then I was working in the restaurant industry. I was in the hotel and I could only golf like once a week. It's out on YouTube. I'm not seeing that one.
Starting point is 00:03:12 It's a video that really. He's going to go watch that the second he hits that. It's really it's a video that kind of got everything started. So it's like I was the day before I went to the golf shop. I brought brand new pro v. I was so excited. When we pull up, I'm like, dude, what are you doing? He's like, yeah, this is where we're golfing.
Starting point is 00:03:28 And I kid you not, it was the fairways were, it was like, it was like, the worst thing I've ever seen in my life. It was just horrendous. and he was laughing the whole time and I just went off. But that was the biggest video I think we have. It's got a one of what. If you saw, oh,
Starting point is 00:03:43 I mean, it's got about a million and a half views. If you saw this golf course, there's a brick in the middle of the fairway. Oh, it's awful. It's a landfill. How much was it to play?
Starting point is 00:03:54 It should have been, they should have paid us. Yeah, they should have paid us to play. Imagine the irony. Imagine if that golf course now gets loads of publicity. I know. He put on the thing.
Starting point is 00:04:04 He put on the reviews of all that. I mean, we buried them. Yeah, it was tough. She should have sued us. Yeah, it probably should. Honestly, the greens were kind of nice. That was the only nice screen. It was like, no, there was no fairway.
Starting point is 00:04:16 It was all mud. It was like a T-box mud, fairway mud. Nice green. It was the weirdest thing. You joke. No, serious. You fight all 18. No, we got to like 11.
Starting point is 00:04:26 I'm like, I'm done with this. I can't. I can't do this, dude. I think the challenges that we've done have done really well to you. So we started doing some fun, just to make it fun and entertaining. we did like challenges so him and I we did 18 beers and then we had to break a score and then we in nine holes so nine nine beers each we did hot dogs we did fireball shots
Starting point is 00:04:48 and then with him we did a couple things too so how long has all this been going to falled up not one maybe a little over a year the golf like 10 months yeah first it was going to be like man on the street type stuff that we were going to do um kind of like going on the street and interviewing fans at different like sporting events but the only thing with that is like you control what the fans are going to say we started putting out golf stuff like that just ended up being the stuff that was hitting so i hadn't been in the golf for too long so like that's when i realized like all right you know people like the golf stuff then covid came and and really popped it um so yeah it was big matness yes crazy i i wanted to ask you i know we all have a lot of
Starting point is 00:05:26 questions for you by the way um welcome to the bob does sports podcast ladies and gentlemen rick shields here um really and i'm not just saying this because you're sitting here right now You have absolutely paved the way for guys like us to be able to do what we're doing and this become like a full-time thing. So first off, thanks for coming on the show. I wanted to ask you, you've been in the game for a long time. YouTube-wise, how have you seen, like, obviously it's changed. Like, what has the change been like for you over time?
Starting point is 00:05:58 Yeah, well, first off, thanks having me on. You know, I'm a huge fan of the channel. Thank you. And it's, I love the fact that it's different and it's cool. and it's not it's not possibly stuff that I could do because you know the way you've just been talking about this kind of winding your mate up and sending you know bringing into the word golf course and he thought he's going to a great one and things like that but for me I started YouTube with a very different mind so I started YouTube as an advertisement tool as a goal I was a golf coach
Starting point is 00:06:25 still am and they used it as an advertisement tool to get more clients in and so back then 10 years ago it was it was kind of just making content to advertise myself because you couldn't make money on YouTube wasn't a monetarized platform at all. So the 10 years have changed a lot. Like it really has. And when I first started, I think there was three or four other YouTube channels that were doing it. And I think the biggest YouTube channel at the time, maybe I had 20,000 subs. So it's very difficult to know actually what the what is the ceiling. Is it 50,000 people? Is it 100? Is it a million? We had no idea at the time. And there was no real blueprint. You just kind of winged it a little bit. But the beauty of 10 years ago, you could release really, I'm going to, you can swear
Starting point is 00:07:07 on this podcast. I'm going to say, no, you can swear. You could, you could release really shitty content. Yeah. Like, it didn't really matter. You couldn't as much competition. Well, no, it was, it didn't really hit, but it didn't matter. Right. It just, that kind of video just disappeared. Like, it just went, because all you were doing were testing different things, well, this work, will that work and everything else? Where I feel like the biggest difference now in that 10 years, I'm seeing guys like you come into it and other channels like good, good and stuff and it's like straight away
Starting point is 00:07:38 your first video could be a banger. Like the production's good. The shot tracers are good. The way, the sound is good. The audience is like, wow. It's like a movie now. It's just, it's come on leaps and bounds, which is what I'm really proud about with YouTube now and YouTubers.
Starting point is 00:07:53 But do you know how many YouTube channels there are now in golf? Oh, there's so many, every day. There's so much more than every day. There's 500 odd golf YouTube channels. And, you know, there's obviously an audience out there now, as people have found out. And people are coming to it, coming into golf YouTube now, as more with a business mind. Probably, I'd love to know this backstory, what you guys have done.
Starting point is 00:08:17 That might have been where you guys came from. And I know it's certainly how Good Good kind of develops. They came in it from more of a business standpoint, you see. So, yeah, it has changed, but it's exciting. The platform keeps getting bigger. And what is the ceiling? What is the number now? Is it 10 million?
Starting point is 00:08:32 Is it 20 million? I think it possibly is, you know, some certain subscribers. I think YouTube's gone from probably back when you started to sort of a secondary consumption of media where movies and TV shows and sitting down in front of the TV at your home and watching cable or, you know, Netflix or whatever was kind of the main thing. And then like you'd look at your phone kind of secondarily. You didn't have smart TVs where you could pull YouTube up on the TV. And it seems like now it's almost, and it's almost.
Starting point is 00:09:01 advertisers and brands are recognizing that people are kind of phone first and TV second almost, especially kind of guys our age are even younger. So big time. You know, it's it's the money and the attention goes where the eyeballs go. And I'd have to imagine not many people are walking into movie theaters like they were 10 years ago or we're sitting down on a, you know, Sunday night watching HBO at the same time as everyone at the same time watching HBO. Well, that's it. You can watch it at your leisure. You can watch it whenever you want. You can pause it. You can if you don't like it, you swipe it down. You're going to the next. Like there's so many obviously possibilities. And and again, I think now because there's so many more creators that continue to push the boundary, the content is really good now. As a whole on YouTube, it's like you said, it's like like movies, aren't there? Even from when we started, when we started filming, we had like just one camera. Now we got multiple camera angles. He's flying a drone. We're getting like all different zoom, like cameras that can zoom into the point where you can. see the ball land.
Starting point is 00:10:02 Yeah. And it, all of that stuff just enhances the video. The shot tracer, like you didn't even know how to do shot tracer we first started. But all of that stuff,
Starting point is 00:10:11 it's like now the consumer, like when you watch it, you almost expect. Yeah. You expect that. If you watch a video and there's no shot tracer, there's no flyover,
Starting point is 00:10:19 no drone, no, it's like, okay, this is, these guys are just starting. And I feel like the level of production that we've had, he's amazing at what he does.
Starting point is 00:10:26 I think he's the best editor in the game, biased, obviously. But with what they do and what they're able to like even the clips that they're able to put in and the music they're able to enhance like it just makes it like from a viewing perspective it makes it so enjoyable yeah and and i think the other thing as well because the way that the cameras are now involved in got in certainly in golf youtube you feel like you're there yeah yeah like you actually feel like you're part of the the the te box yeah you're all stood there you just feel like you're
Starting point is 00:10:54 a potato almost and again i think that that's that's the beauty i've i've done this week i've done some work week that wasn't for me it was for somebody else and they used the TV production company right right honestly yeah yeah yeah massive overkill yeah it's not needed this wouldn't this wouldn't been it like we would have had to do a million sound checks would have had to do this and like they're using these cameras that are like 30 grand 30 thousand what they're spending by the way and and there's like there's a lighting rig and and and you know at the end the end of the day it's the content content is king yeah it's not how you shoot it's like and and it i that's the beauty i love of youtube again it's that kind of relatability and it's the fact that it might be
Starting point is 00:11:41 a bit raw you've got like that the tv guys would be going mental if they saw a gopro sat down of course they'd be going mental because it's not it's a dirty shoot yeah now that's a dirty camera angle it's got another camera in it so yeah i think it's uh certainly youtube's not going anywhere is it and I think it is going to conquer traditional TV and well you've already seen it I mean even with like real TV shows and late night TV shows they just post all their clips on YouTube and those get the views whereas when they when you put them on TV the ratings are not high at all everybody's just watching online we we had fun I mean it was definitely a grind but it was it was neat for me to watch like he could probably speak on it more than me because he was really doing it like when we
Starting point is 00:12:22 were first doing we had been doing like I had been firing out content for a long time for years and years. Vine, Instagram, everything, and then transferring it to YouTube. YouTube, we were never,
Starting point is 00:12:32 he's been with me forever, YouTube, we were never able to break into, and I feel like it's for us, correct me if I'm wrong, but like YouTube really wants you to play the game in regards to like,
Starting point is 00:12:43 you know, click baby type titles and like something like you even asked about the HOMA thing and yeah, thumbnails and stuff like that to wear. It's a different ballgame.
Starting point is 00:12:51 Yeah, I mean, you can have great content on YouTube that's not, you just want it to be seen. And then once it's seen, then it's seen, starts growing. So you do have to play. And we had to learn that because we thought we were putting out great stuff at the beginning and it just wasn't hitting. And then once you like learn,
Starting point is 00:13:04 I'm sure you've learned it all over the years. I was going to ask you about how how title like what goes into in your opinion a good like what are the staples of a good YouTube video or a good YouTube channel for for anybody. Um, but again going back to that point, content is king. Yeah. I think the actual idea the content is going to is so outrageously important. I think it's sometimes what people sometimes neglect. You know, they almost think well if we shoot it fancy and it's a but it's inevitably you want you want the audience to to be entertained well it depends what you're after whether it's entertainment you want to educate the audience or you want to take them on a bit of a journey like you've got to understand
Starting point is 00:13:39 what that type of content sits like and then you've got to think you have got to plan it out and think of it not not intensely not like the tv world you've got to give it a little bit of respect and have an idea of what the video might look like and how you might want to intro it and you know the first 15 seconds of youtube videos outrageously important as you guys learn that yeah yeah and like that even in the max homer video like i genuinely got goosebumps watching that kind of little sizzler i thought i actually thought you'd given too much away i know i know yeah i know in that i heard about it in that sizzler i thought you'd given too much away but actually where we didn't yeah but but it didn't because in the video i'd almost forgotten about the sizzler
Starting point is 00:14:17 then afterwards because you were kind of like oh yeah god that's that put that you hold that monster put was it for eagle or something that you hold yeah and like you see all that later on but like click thumbnails we probably make even for every single video we probably make five or six iterations of each thumbnail changing them up or you know we so we before the video goes live we'll make five or six matt who's just around the back there he'll he'll do five or six video thumbnails for a video we'll wittle it down to two or three we'll then take it the one that we actually really like and then we try and enhance that well let's change that text let's change the font let's move that picture let's move the arrow there twice the best in the game over here and then titles honestly I can't
Starting point is 00:14:56 tell you how many titles we come up for each video. Sometimes we've come up with a title before we shoot the video, you know, because it's more the title, you're answering a question or whatever it may be. But we will write a load of titles down and I go, right, I don't like that. It's too long. We try and stick to nine words in pretty much under nine words. You know, I don't like to use the same words in the title are in the thumbnail. I try and keep them different.
Starting point is 00:15:23 Okay. I try and keep one word in the in the in the thumbnail typically two at a max but one or two words. And then if it's not working, we'll switch them out. If we're noticing a click through rate is lower than 10% we'll switch it out. If we notice in the title's not banging, we'll change it. We have backups. So, you know, all those things that there's not free wisdom for the people watching right now. There's a really good.
Starting point is 00:15:44 Have you ever checked out YouTube formula? No. So there's a book by Darrell Eve is called. And he based there is a formula. Yeah. There is a formula of YouTube. Yeah. And he dives into this and it's phenomenal to read.
Starting point is 00:16:00 I'm getting through it now. I've still not even read it. It's like the Bible of YouTube basically. It's like you've already read it five times. No, no, no, no. No, I'll bring out my own book soon, but now I'm joking. But I make mistakes. I learn from people.
Starting point is 00:16:12 I learn from people maybe not in golf so much, but I try and watch other YouTubers and see what they're doing. I love tech reviewers. Like I watch, you know, Marcus Brownlee, MKBHD, and, you know, I'll check out, Like what, obviously Casey and I start or anyone's doing in thumbnails. Dude Perfect's another big one.
Starting point is 00:16:28 Yeah. Yeah, they've matched. Mr. Beast. Mr. Beast, exactly. Like, he's the guy. He was the best. When you're talking. Oh,
Starting point is 00:16:35 yeah. I'm saying, I don't you know. You're putting out a hundred million, like something's up there, you know. We had a guy, you know, some guys kind of help us with the YouTube.
Starting point is 00:16:45 Like when we first started, because when we first started doing it again, it just like wasn't hitting. So they kept drilling home, Mr. Beast, Mr. Beast, Mr. Beast. Mr. Beast. So they wanted to kind of replicate.
Starting point is 00:16:54 hate everything so like he would have to follow so much of his stuff and what he does so we've seen the name so much time next you know he's eating the mr mr beast hamburger then when you look at the stuff and you you see what they tell you to do he runs it he does it to his science like he actually he so clearly is obsessed and as i'm sure you are and i'm sure as we are when you're that obsessed with it it's like it's not even like work you're just like you're trying to make the best video you can and i i said that i'm not i'm not i'm not i'm not i'm not i'm not i'm not you're just like it's not i'm not I was obsessed as Mr. Bitton. Right, and neither am I.
Starting point is 00:17:26 I almost think it's unhealthy where he is. Yeah, I agree. I think he's going to run himself into the ground. I mean, how long can you be doing that for? Yeah, it's not so, yeah. Well, this, again, this YouTube formula is really new, this book, and it mentions Mr. B's load in it and how, what he's done and everything else. So, yeah, there's a formula, but also, I'm going to be super honest.
Starting point is 00:17:43 It's the, it's the presenters. Yeah. Right. It is. Like, you might be able to have the best video idea in the world. You go and play in Augusta, with Tiger. Awards, right? And you can have the best thumbnail that's been created by Mr. Beast or whatever else.
Starting point is 00:18:00 The best title. You know it's going to get. But if soon as that person clicks on and the presenter is not got any personality and it's like, hi, I'm down here at Augusta and playing with Tiger. You know what I mean? Yeah. The audience said, they're like, oh God, they have to watch this. I have to watch it because it's, but it'll tank.
Starting point is 00:18:19 That video won't do great. Yeah, we'll even see like, you know, different like creators who have this like, great guest on and then you watch it and it's like a little bit underwhelming. We'll say ourselves like, man, I wish we had the chance to get it. So to your point, I definitely do agree with that. We'll see some people with guys that we would love to have on. And sometimes it just doesn't hit as well as it would with others. And I don't think you can, can you teach that?
Starting point is 00:18:45 I think you kind of have to have that. I don't think you can see it. The sauce. I don't think about the sauce. The sauce. Yeah. The sauce. Yeah.
Starting point is 00:18:50 Yeah. Look, you was talking about the sauce. It's kind of like energy. It's never created nor destroyed. You either have the sauce or you don't have the sauce. Yeah. There's no school of sauce. There's a hustle university, but there's no school of sauce.
Starting point is 00:19:04 There is, because I see YouTube's all the time, you think, and they loads of golf YouTube. And you might look at the content and just go, I don't think it's ever going to hit. Right. It's never going to do it. In essence, like, I mean, our channel, he's a great. golfer. Him and I, we're like average golfers. We really aren't good. But I think the level of
Starting point is 00:19:27 entertainment that we bring in terms of just like humor and like everything that we make up for that, people have learned to love us in the way that we're very relatable to them and their friends when they golf. So you have one guy who's putting, you know, shots, throwing darts, other guys who can make the occasional shot, but then I blow up on the golf course. I call myself a mental midget oftentimes. He's very positive, but like people kind of just like watch us and see themselves. And they that relatability, I think has really helped make our channel very, very successful in a short period of time because people like watch them and they're like, that's like Johnny or that's Joey or that's Tony. That's like exactly like our crew and they want to follow
Starting point is 00:20:11 and watch us along. And the other thing too now that we're starting to be able to penetrate into the professional golf world and get some of these golfers like Matt. We've had Bo, we had Keegan recently, is it shows a different side and a different perspective than anyone sees when they're at work. And it kind of humanizes them in many ways and it makes people want to root for them. And it's almost like they're along for the ride as if they're golfing with them. It's mutually beneficial. I mean, it gives them a platform that, I mean, yeah, they're out in the golf course. That's when you see them.
Starting point is 00:20:43 That's why you know them. But they're working. Right. I mean, it doesn't, they're not getting any benefit by like giving anything out there. if that's not their personality as far as playing good golf. So, you know, they want to create a fan base and we want to play golf with these guys. We want to have fun with these guys. You want to clip bait them for views?
Starting point is 00:21:01 Well, I mean, look, that's the same. You know, the girls. Oh, yeah. But I've had a similar experience. You know, I think I, to some degree, started to kind of grow quite much faster than I was doing. When I probably opened my relatability up a bit more and I let down my, my guard a little bit more. Yeah. Because again, I came into this professional golfer.
Starting point is 00:21:23 I'd be wearing beautiful white classic golf shoes. I'd have chinos on. I'd always be, you know, a proper golf shirt. You know, I was brought up. That is what golf is. And certainly a professional golfer. So when I started making YouTube videos, it was, you know, it was always like I have to be of a certain, not standard of golf so much,
Starting point is 00:21:41 but I was obviously very aware of that, almost like a certain, it was my career as in. Actually, it's your uniform. Yeah. And then over the time when I became a little bit more comfortable and I started to play a lot more on actual video and, you know, the audience seemed to love it when I hit shit shots. Yes. Did you have, did you have a specific video that took you up a level or is it just a steady grind the whole way? COVID really helped. Okay.
Starting point is 00:22:10 No. COVID really helped, believe it or not. And it was, it was the hardest year of making content ever. Right. I had to build a golf simulator at my house and everything else. and it was really hard. But we got through it. Golf just killed.
Starting point is 00:22:22 I mean, YouTube killed it. The stats told us YouTube did so well throughout lockdown because no one was doing shit. They were checking the phone all the time. So, but going back to that point about the players and stuff as well, like I've had great relationships
Starting point is 00:22:33 with players that have come on the channel. You know, because they don't, they don't get that opportunity just to chill and laugh and joke and not get shoved the microphone in the face and go and tell me what you think about, live.
Starting point is 00:22:45 Yep. Like, bar, whoever, Max, which was so far in. And it was funny, it's like, Max, let me get this GoPro on the other words, so when you join the link? It was obviously, it sure.
Starting point is 00:22:59 I don't, I know, I don't. But you know, it's sort of like, it sucks, because, like, people are gonna be like, everyone wants to know what every player thinks about, especially if they're still on the tour. So it's like, I'm gonna check this box, but I don't want to ask him this question. I don't really want his real answer on this question.
Starting point is 00:23:15 I just want people to not, like, not say, like, he didn't even go there. Go there and he's like, yeah, it's two billion. It's like that seems like a fair number. Nice round number. Yeah, it's funny. But I think that, I think because, again, the players have only dealt with traditional media.
Starting point is 00:23:29 These are the type of terrible questions that get asked all the time. And they're bored of it. Like, they don't want to do it. And like you say, you're right. You're exactly what you're right. And you're saying before in the fact that it's mutually beneficial for them because they can grow their Instagram.
Starting point is 00:23:43 And have a guess what Instagram means? More sponsorship, more money, more eyeballs, more fans. Yeah. Pip, all of that does all add up. Like, I think, I think we should be included in Pip. I think, I think, I'd be nice. I think golf YouTubers should be included in Pip. Yeah, whoa.
Starting point is 00:23:59 You know, Mr. Beast does a video with Tiger in a matter. Mr. Beast is going to win the pit. He's going to win the pit for that. Tiger's going to win the, um, Pip anyway for next 10 years. But you look at, you do look at some of the social media, like, top 10, you think, I reckon I've probably done a, few of them.
Starting point is 00:24:19 Yeah, like social media. You look, you know what? I reckon I'd fancy my chances against some, you know, one of the, you know, tall players that has a bit of a presence, but you think, you're going to look in the next 10, 15 years and see social media and YouTube and stuff is going to evolve the game because it's just going to add a whole different level. I had a kind of an epiphany or whatever you want to call it. Like recently, I said what they should do is somebody should get all the YouTube golf channels
Starting point is 00:24:47 and create like a YouTube Golf Association tour or we would tour around the country and you'd get literally all the different channels to focus on one event. Imagine how big that would be. It would be unbelievable. Yeah, somebody with a lot of money. You'd have to get somebody with a lot of money.
Starting point is 00:25:02 And put a pie in a minute and start slicing it up. As long as we divide it out by subscriber numbers, I'm not going to be in. Smart man, Rick. But imagine if somebody did that it, people would tune in like crazy. So I'm amazing. This is before your time.
Starting point is 00:25:19 You guys coming into this, but I did the YouTube Golf Day back in 2019. So I did a YouTube golf day where it was over in the UK, which probably was a mistake. But at the time, I would say most of the YouTube golfers were from the UK. It's only in the last couple of years that the guys in America have started to really come out and crush it a little bit,
Starting point is 00:25:37 to be honest with you. Do you say it was a mistake because they had to travel all of that way to get? A mistake, yeah, because now if I was to do it, I'd do it in the US without question. I do it in Jupiter because this is bloody macro golf. But, So I did one. We had 120 people playing the day.
Starting point is 00:25:50 In fact, it wasn't 120. It was 100 people that played in the day. Half of them were YouTube channels and half of them were fans. So we did entry, thank you. We did entries for fans that could come and play. Thank you for that. And then some channels had multiple. So for example, let's say if you guys played, you'd probably need three spots.
Starting point is 00:26:06 So there was other channels that had multiple characters that played in the day. We raised about 25 grand for charity. We all had a great ball. I mean, the video would, the concept was there. I wanted to do it every year. I wanted to do one in the UK in 2019, which I did.
Starting point is 00:26:23 I wanted one in the US in 2020, but obviously COVID and stuff fit. And I wanted an alternate it each time and then start to really grow it and get it bigger. So I think it can be there. I think it can be done. I think now what I try to do, I let every single YouTube channel
Starting point is 00:26:37 submit an entry to play in it. I probably wasn't strict enough in culling certain channels that didn't maybe have the right size because people were winging and moaned and I had to invite every Tom Dick and Harry. But I think if we did it now, I think it would need to have maybe
Starting point is 00:26:53 at least six or seven of the top ten channels confirmed. And I think once you've got that, the rest, the rest. Is it a competition or what type of video? We did it as a competition. So we had a YouTube champion goal for the year. I think it was called that. You got a big trophy and everything. We're fucked.
Starting point is 00:27:11 But it was, but it was, it was handicapped. Okay. Yeah. We're back. We're back. We're back. I'd want to do one where we did where we do handicapped tournament, a scratch tournament, but do over three days and then have a US team, our captain the UK team.
Starting point is 00:27:28 A little rider cup. Oh, it would be so cool. You'd get a captain for the US team. You'd pick your strongest guys. We'd set, we sold tickets for the event. We had about 5,000 fans come down and run. That's all. And we did it super cheap.
Starting point is 00:27:40 It was like 5 pounds. It was like 2019. But to be honest, the video didn't bang. really yeah no it didn't bang because it again it was our first time and it was bloody hard and at the time actually that's a lot of work to put it in yeah well I remember it was
Starting point is 00:27:54 it was the start of May 2019 and it was I thought the idea in January and I managed to make it happen in May so it was mega exciting we had some YouTube guys come over you know the what's inside channel they cut things in half son and oh yeah
Starting point is 00:28:11 son and dad they came over I'm trying to think who else came over from the US. Eric Anders Lang came over. Yeah. So, you know, it was a real good mix.
Starting point is 00:28:20 And we had, I threw him some celebrities that played in it as well, friends of mine who wanted to come and play in it. But yeah, I think we, I'd want to hire a venue out for like three or four days. Yeah.
Starting point is 00:28:29 And we just have, the thing that probably pissed me off the most is that a lot of the other YouTube channels didn't like take the opportunity to collaborate a bit more. They kind of, they filmed a day from their perspective. But again, it was new.
Starting point is 00:28:43 Nobody knew what it was going to be. like. So I think if we do one, let's connect on ideas on that because I would be, I would be down. We had a, um, there was a app that was coming out that invited me and invited a bunch of different creators, probably be about, I'd say eight to 10 creators, T-box. I got invited that too. Yeah. I was in the conversation. We would love to have you. It was a conflict of interest of another sponsorship. I've gone. Gotcha. Yeah. Well, yeah, they did that. And that was, I didn't really know what to expect.
Starting point is 00:29:15 Um, by far, personal farms, which is perfect. By far the worst golfer there, but that's neither, you're near nor there. But you bring the most entertainment. I,
Starting point is 00:29:23 I hope so. I appreciate that. I hope so. Um, what scratch handicap entertainer? And what handicap golfer? Who? Uh,
Starting point is 00:29:32 man. I mean, Josh Kelly's a, uh, George, yeah, George Brian. Yeah,
Starting point is 00:29:37 I'm playing with Wesley tomorrow. Oh, man. Micah was there, no? Yeah, Micah was your handicap. Or what's your handker?
Starting point is 00:29:43 Yeah. He's, he's, I was going to throw out a number I'm like, I'm not playing that game. He's going to throw out a number for you? You're a 16. 15.
Starting point is 00:29:53 I try to tell him the handicap question is not a competition. Is that bad? The answer is not a conversation. It's a number. We just haven't set up the gin, but I have an app. Whatever you want to call it. Are you like shocked that we don't have it? It's pretty bad.
Starting point is 00:30:08 I think again, because I come from like, when did you guys start playing golf? I mean, seriously, like probably five. years ago and yourself but you like yeah around the same four years did you grow up playing he played since he was in diapers I mean I started when I was 10 yeah so I think I think I think I if you'd go through and do it as a kid you probably just fit into that you know what the mold is you have to have an handicap I feel like I'd be like shot in the UK for not having a hand I must admit it's definitely becoming more of a thing yeah it's becoming more but I
Starting point is 00:30:42 just I don't think I would I think I would struggle with it little bit. I don't know about you, Perez. I mean, it's a, it's a common question that people have for them, and it's always like, it should be very easily answered. You should just come up with a number and just spit it out. Your number's 15, by the way. Just say 15. I will moving forward. Like, sometimes we go to like, you know, I'm going to a few like really nice country clubs and the member will have you out and they want to play a money game and like all, I'll throw out 13 like I'll throw it out around there mind you it could go
Starting point is 00:31:14 I mean I could it could be rough but then I have some days where I'm playing really good and I don't want them to get handicapped it's over a certain amount of rounds so you could play really good or really bad yeah I got it but it should be it should be you on a good day yeah it's not even an average it's like your best score
Starting point is 00:31:32 it's eight it's well used to be 10 best of your last 20 now it's eight best of your last 20 and you can just do it on an app it's so easy that college football playoff Do you have a handicap? I do. Bo does he? Plus 1.7? Now that's a fucking handicap.
Starting point is 00:31:47 I mean, he goes down to the 5. I'm a 15.4. You know, I also, I really respected the way he paused on the plus. Yeah. Yeah. So it was plus. Oh, yeah. And he just like that drop.
Starting point is 00:32:01 Where are you going to go here now, right? Yeah. Because now, because now this number could go fucking big. Yeah. I want you respect first. I'm going to say plus. loss. And then you could have dropped in like,
Starting point is 00:32:11 it was a mic drop. 5.4. It's a YouTube formula. They found our handy. This is like a golf thing, but like, I always, like forever you just say scratch. I usually just say scratch. You asked me the exact numbers so I gave it to you,
Starting point is 00:32:25 but like I would generally just say scratch. At what point you're like, you're not a scratch? Like, is scratch like between like zero and plus one still scratch? Yeah, I would say. Yeah, anything that's under one, like one to plus one is like scratch? Yeah, yeah. Yeah.
Starting point is 00:32:39 So I turned pro off. I think I was off two or three. Yeah. Because you can't, you turn professional under your PGA training. But I never watched. I'd lost ambitions of being a player. I was never good enough.
Starting point is 00:32:51 You have to be off like plus six plus seven. You have to be able to go and shoot fucking 60 round with you guys. Like, were you, were you nervous in one of my favorite videos I watch? Because I love to see the YouTube guys go at it. Stroke play. I watched you in the good,
Starting point is 00:33:04 good major, which always seems to do the most numbers for them. People love to see them go at it. Yeah. Where you've been doing golf and for so damn long, but like even in that, like, were you nervous at all going into that? I get quite nervous for golf. Yeah.
Starting point is 00:33:18 Yeah. I don't know. It's something I need to work on. So we even do the day when I was playing medalist, there was this, the first tea, most daunting tea shop ever in my life. It's like 275 yards carry. I'm playing with Ricky Fowler. You've got them.
Starting point is 00:33:29 The tips, obviously. Of the tip, Tiger teas. It literally says on the tea. Tiger tea. Oh, geez. And I'm stood dead. And it's hot. And I'm like,
Starting point is 00:33:38 I like the shit. And what's funny, I don't particularly care. When I say don't care, that's the wrong word. I don't particularly think about the audience that are going to be watching the video. That's good. That doesn't bother me. If 5 million, whatever,
Starting point is 00:33:52 people are going to hopefully watch a video like that. I don't think of that. It's the people watching live. Yeah, right there. And it might only be five people. But I literally look down at my driver on that first tee. I've never seen before. I could physically see the shaft.
Starting point is 00:34:08 shaking. Speaking my language. I could see, I could see the shaft shaking. Thank you. How the fuck am I going to hit it? Where'd that ball go? Where'd that ball go?
Starting point is 00:34:17 Where to go? I actually made contact. There you go. It went a little bit left, managed to get over the shit. That's good. I found it. But I was like,
Starting point is 00:34:25 honest, I was like, but then because we didn't know I could find it, I had to hit a provisional. Oh, geez, brutal. Even a provisional ball.
Starting point is 00:34:33 I felt like I was even more. It's almost worse. Yeah. So when you're playing with the pro, do like a guy like when we played with max and we're playing from the tips we never play from the tips yeah and then you're looking and it's like he's standing right there and it's their first shot yeah like god i just please let me have the first one let it be okay so this guy's like okay i didn't have to take a provisional for that show we knew that thing was long gone i um we even did
Starting point is 00:34:59 when we were uh we did a thing for tito's and it was going to be like our first tv appearance and it's coming soon but um every time i watch golf i want the live spectators and I think to myself if that was me standing over that ball someone's going down I played a we've got a big tournament over in the UK the the BMW PGA and it's at Wentworth and they have a pro-am on the Wednesday and it and it has about around about 40 to 50,000 fans come and watch wow that experience I had the day at medalist that was on every shot playing this BGA thing it's like because you're looking at people you can see the white in their eyes and think
Starting point is 00:35:37 I feel fairly confident. And they know you. A lot of them are like probably the problem. Yeah. I can't even if they did it. You can't hide behind you 2.4 million subscribers. Yeah. That's the problem.
Starting point is 00:35:54 And I find that quite hard on the golf course a little bit. Let's say a group from another hole have spotted and they want to come and watch. That might be their only live shot of me ever. Yeah. They might ever say. It's like Michael Jordan. It's like the only time the kid's going to see me play.
Starting point is 00:36:11 Like I got to... You know, over like a 60-yard Wednesday. That's what it is. And like I envision them going, meeting them buddies that night or texting when they get, oh, I saw Rick Shields out on the golf course today.
Starting point is 00:36:20 Oh, how do you do? It's crap. Yeah. Well, he hit the shot and you know what I mean? Yeah, it's funny. All these matches, let's say the good, good major. Front 9, I've fucking played awful. Back 9 I've settled in and played a lot better.
Starting point is 00:36:32 When I played against Lee Westwood, Front 9 was horrendous, played much better on the bat 9. So even, like, Like, when I play against some of these big pros, I'll sometimes go out and play really bad front nine, but I steady the ship on the bat nine. Today I went out and played Floridian on my own,
Starting point is 00:36:45 chilling with my crew. I was like, the most relaxed. I felt like I've played a video game. Yeah. So it's something probably I need to manage. But also I know my swings a little bit shaky under pressure. Like I get open, my grips are quite weak without boring. Your grip gets weak.
Starting point is 00:37:01 I open the face. I've got to time it. Like a mental game, even when you play with your friends, it's hard to play. Then you add all those different elements. It's like, my goodness, you know, it's hard. And for us being just very average golfers, it takes a lot to put yourself out there because you know, like, you're reading through the comments.
Starting point is 00:37:18 So like, Joey, you know, my 85 year old grandma has got a better putting stroke than Joey. Like, it's like, okay, I get it. But you have to just feel comfortable enough to know that, hey, you know what? I enjoy what I do. I'm having fun with it. And you can't think about that. Because if it, if you do, if you start thinking like, oh, like, I'm, I'm not playing while.
Starting point is 00:37:36 I did that the other day. It just spirals. It just a tailspin. Do you know what? It does help me sleep, though. What? When I look at the views, monthly views on YouTube. Amen.
Starting point is 00:37:45 And the revenue, I'm like, don't give a fucking cheque. Do you look at the comments? Do you read a lot of the comments? You do? I've become very thick-skinned. Yeah, I kind of have to. I kind of just skim and, you know, I'll see a couple of negative ones, and I kind of laugh, and I'll go flick through it. I love the thing now on YouTube where you can click on a user and you can actually see all
Starting point is 00:38:06 comments have ever left on your channel. Can you do something? Oh, we're not going to be here. Let's extend the interview a little bit. And sometimes, it's interesting to see they've either, have they always been just a troll? Have they always a troll? A lot of time, or is it progressive, which, like, they used to really like the content or whatever, and then the comments over time have become more negative or do they want, or the other ones
Starting point is 00:38:30 that I find weird is when it's like, almost like bipolar. It's like two people are watching on the same account. Where you've got like, oh my God, Rick, love this video. Well done. Next video. You're piece of shit. Why did you? I'm like, what?
Starting point is 00:38:42 It's a progressive troll. Yeah. But it's engagement. Comments are comment. It's a comment. They're still watching. Yeah. They're still watching.
Starting point is 00:38:49 A lot of times they'll say something negative and you'll be like, hey, like, just trying to do this or whatever, like, you know, take it easy on me or whatever. And then they're like follow up on it because all they wanted was a reaction was to be, you know, acknowledged and like touched. And they're like, no, man, I'm just messing around. I love you guys. Yeah. Yeah.
Starting point is 00:39:06 Like, if you're going to come at me, like, stick to it. We're very... Respect you more if you just keep bearing it. We're very lucky, though, I would say, I mean, I don't know compared to who. The fan response that we get to our videos is, for the most part, very, very positive. Yeah. Like, I'd say for every bad comment, you'll get, like, 50 good ones. Like, it's very rare.
Starting point is 00:39:26 Like, people are very good. Like, our followers and, like, our fans are very supportive to the point where, like, now it's getting to the point. Someone will be, like, trashed one of us on the... a thing and like the other people will come at them like piranhas and it's like get them you know it's like it's kind of nice but we have a very supportive crew wouldn't you say Bob? Yeah no I mean we definitely
Starting point is 00:39:45 do and that's really cool I always feel like with the trolls that I've always done is sometimes you know and again what you say is very true normally it's always very good whenever I get the trolls you're never going to win if you go back to them like that's just the way that I like it's just
Starting point is 00:40:01 a lose lose game you respond they see they get what they wanted no matter how they come back. I feel like you're just never going to win. You're giving them attention regardless of that. The glass tip, what's a really, really good one, if you get real bad trolls, you can actually mute them on YouTube.
Starting point is 00:40:16 Right, right, yeah. I knew that one. I do want that other feature you were talking about earlier. That's really easy. It's actually to mute the spam. Yeah, we get a lot of spam. There's a new... YouTube's the worst.
Starting point is 00:40:28 Yeah, it just popped up recently, and they'll make new accounts every week. There's a new account. You have to block, and they're replying to people saying, like I have a gift for you and me out here. And I've noticed them hitting all the golf channels. They take our logo and so people think it's actually our channel.
Starting point is 00:40:44 And then they'll hit us up like, oh, is this real? And you can't tell you can't get to every single person who's like, is this real? And then you've got better as well when they first ever came out. It was like it was you could tell it was a robot that had written the comment. Right. Yeah. And now it's getting better. Yeah.
Starting point is 00:41:01 And it's a shame because people again, they probably. want to have won something. I mean, it's a bit tricky for me, because I do giveaways on my channel and stuff. So, you know, it's quite common that I might reply back to them. So, you know, if someone's won something. But yeah, you can, if you go on a user,
Starting point is 00:41:18 you can literally mute them, and this is hilarious, because they still think they're commenting because on their side, their comment still comes up, but nobody else sees it. So it's like, they must hate it because they're like,
Starting point is 00:41:30 and they're like, I'll get a response one day, but they never will because nobody's ever seen it. No one's liking it or anything else. That's the difference on Instagram. There's block and then there's restrict. So they can still see your page. They can still comment.
Starting point is 00:41:42 They still see their comment. But nobody else sees their comment. Oh, I didn't know that either. That's why I moved to is the restrict. I love following. I still want to see it. I want to see it. You don't want to be else.
Starting point is 00:41:52 I love following like all of this stuff and learning the different tricks of the trade and whatnot, especially because we're fairly new into it. I could watch it. Like I love watching different channels seeing what they're doing, seeing different ideas. Because also, too, with the amount of videos that we put out, it's hard to come up with new concepts every single time. So I think we like watching the different channels
Starting point is 00:42:14 and what they're doing. And now with so many channels coming up, you could kind of pull a lot of different stuff. We've taken so many ideas from you, Rick. I've seen that. I've seen that. Don't worry. I mentioned before. I've got my lawyers looking into all this.
Starting point is 00:42:28 I'm submitted to it now. I think you have to take the level of inspiration. It depends. There's a few more copycats, like actual copycats. Like literally coming over here today, I saw, I got a message from an account on Instagram, it's like Harry does golf. So like, it's like, obviously they're literally stealing your name and, well, not your name, but the actual concept of it.
Starting point is 00:42:53 I feel like once someone's doing it, it's kind of a testament to your channel that you kind of started to make it, right? Yeah. And that's kind of a cool thing to see that. Yeah. To an extent. To an extent. Yeah. It's kind of flattering.
Starting point is 00:43:04 It's just when they, if they get a banger off an idea, they'd be the copy door, have been inspired. It's like, I have. For me, it's more,
Starting point is 00:43:11 I believe if, if good, really good creators come out, and believe me, I really, really, really don't collaborate with many people, and that's one time thing.
Starting point is 00:43:19 But I really only collaborate with channels that I think are doing really good. Right. That's what I, when I heard you were in Jupiter, I was like, and I was like,
Starting point is 00:43:26 we've got to do something. And I don't know if we're going to get chance to film a video. We're in talks at the moment about doing it. but I'm like we need to spend the time around the table, whether it's videoed or not videoed. We need to bash ideas and, you know, just because I think it's,
Starting point is 00:43:38 and this is why I love to, I invited Good Goodover for the UK, even though everyone's now blaming me for them splitting up. Totally on you. Real jackass, you know. I've had a few words. To be honest, they were starting to get a bit too close to me, so I was like, right, that's it. Pull the pin.
Starting point is 00:43:56 Finish them. No, they're really good lads, and they're doing really good. And you know, and you guys, again, I look at it, I'm like, wow. And genuinely, I felt like my, I'm pretty good. I've got my finger on the pulse of up-and-coming channels. And I do watch a lot of YouTube and a lot of YouTube golf. You guys seem to, like, properly come out of nowhere. And it was like, however many subscribers you want at the time, I was like,
Starting point is 00:44:19 sheesh, why the hell are these guys? The only thing I think you should do, you should have way more subscribers. People see that. There's not many channels that outview their subscribers. So we do, yeah. I never do it. To try and get a video that's getting over 2.5 million subscribers are because it's very difficult.
Starting point is 00:44:37 But you guys, how many subscribers have got now? 322. Like, your videos are constantly and half a million. Yeah, and upwards. So do you do anything in the video to promote these people? I mean, we tell them to subscribe and we have the graphics, but yeah. It's kind of honestly, I know we should have more, but it's almost, it's pretty cool that we always out. I don't know.
Starting point is 00:44:57 I don't know why. He says sometimes in the videos, like in the end. intro like you know we see that you're watching please take a second to subscribe to the channel but i don't know from what you've seen do you think we like do you think there's like a in this in the beginning are we not hitting it or like what do you think i mean subscribe numbers that are just a vanity metric they're not that it's not actually that important because you know you don't if you're a fan of a channel you're not subscribed youtube knows you're a fan already right and they're going to suggest that video to you like that's that's part of it so like the subscribing
Starting point is 00:45:28 isn't maybe as important now from a viewer standpoint, but from a channel, it's maybe some credibility, maybe the fact that opens a few more doors. I don't massively believe in that, if I'm dead on the way. Well, you don't get paid,
Starting point is 00:45:40 and the revenue all comes from the views. Of course it does. So, so we've always said that too. We'd rather have $300,000 incredibly, you know, loyal, like, we have that loyal, loyal, loyal group. Oh, no, no, once you get past a million,
Starting point is 00:45:52 it triples. Really? And then once you get past two million, triples again. Okay, we've got to get these subscribers up. By the way, hang around a while. Yeah, we got to get these. It's funny that you mentioned about collabing
Starting point is 00:46:03 because we just, we filmed a podcast two days ago and your name got brought up and we were talking about doing a trip to Europe because we saw, we saw the good, good collab and stuff.
Starting point is 00:46:12 I'd love to host you. And we think it would just be such like, almost like a, like the vlog and the movie, like almost like a movie of just like following us how out of element we'd be in Europe. Imagine the four of us
Starting point is 00:46:23 just gone playing the golf courses. It'd be so, so freaking cool. A little swing in the, in Scotland. Have you been Scotland? None of us have ever been. No.
Starting point is 00:46:31 I lived in Switzerland for three years, but I never went to Scotland or Ireland to golf. To be honest, I think there's just really two or three locations you want to go. You'd want to obviously go to Ireland, some amazing golf courses there in Northern Ireland. You'd have to go to Scotland. You've got to go and play St. Andrews. You've got to do all that. I mean, there's really nice golf course in England. Right near me, there's like Royal Birkdale, Royal Litherham, Royal Liverpool, where they open is next year.
Starting point is 00:46:55 They're within 45 minutes from my house, an hour from my house. and so you could do all them you could easily do the whole open roster yeah there's only eight and nine of course you could do that super easy it's not hard like a lot of these golf none of them are private there's got to be just such cool experience
Starting point is 00:47:08 yeah like golf is different out there like old head old head is shocking Lahinch is unbelievable Waterville and there's some of them I've not played I've not played some of them yeah that people don't really you know unless you're like really into golf
Starting point is 00:47:21 because you know for us it's open championship for a show when we call it and we see those courses in that roster and beyond that, you really have to be into the world of golf to know some of these press work and stuff like that. I found, though, by time over here, you guys do golf better than we do. Oh.
Starting point is 00:47:40 In what regard? Everything's better. We're big golf trip got. We've got culture, I feel like. We've got history. We've got heritage. We've got St. Andrews. We've already made golf.
Starting point is 00:47:53 That's all there. And it's phenomenal. And it's, you walk down the street. streets of St Andrews and you are in quite literally golf heaven and like the birthplace of golf and it's amazing the street every all the shops are golf everyone's into golf it's not random to have a guy a couple of guys walking down the street and with the golf clubs it's not weird to see some golf clubs outside of the local pub and someone having a beer like it's brilliant and you walk to the actual old course and you just look over and you're like wow it's beautiful it's not it's not
Starting point is 00:48:22 like spectacular as in um like when i played a Floridian today when you look at over the harbour and stuff that's like real beauty this is like the golf course this is the every best player in the world has ever walked over these the swilkin bridge and played it's like it's all of that that kind of seeps into into your blood into your soul well over here in the US the obviously you got the weather the golf course conditions are unbelievably better certainly in where we are right now in Jupiter no I've not seen a bad golf course I've been very lucky this week. I play some good ones, but you almost can't have a bad golf course.
Starting point is 00:49:00 The service over here is incredible. The hospitality is incredible. Like, the staff they can never be too helpful. I know obviously they'll work on tips and stuff. The food, I mean,
Starting point is 00:49:16 we've just eaten up again in a Floridian. But they'll be good food, yeah. Bob, it's the greatest food. It's the greatest food I've ever eaten in my life. I was like, practice facilities too or probably. Unbelievable. Because you have so much history. But unbelievable.
Starting point is 00:49:31 But they're, you know, it's older properties, right? And that wasn't a thing back then. So you can't, you don't, you can't get more land. Correct. They build golf courses these days. The range, like get greens and bunkers out on the range. You have, you know, a short game facility. You can hit wedges back to 110 yards.
Starting point is 00:49:47 100%. 100%. Four greens and different style face bunkers and stuff. It's pretty. Yeah. So I genuinely believed if I lived in the U.S., I'd be outrageous, the better at golf. I can't believe that the UK and Europe is,
Starting point is 00:50:00 how we have created talented golfers, I don't get, like, how the hell is the world in warm right now, Rory Macquarie from Northern Ireland? Like, I know he probably moved over to US when he was younger, whatever, but like, how? We're not set up for that. Well, yeah, I mean, they play in tough, tough, I guess they say tougher conditions, like they learn how to play,
Starting point is 00:50:20 how to play tougher. How often do you come? Golfers and scores. coming from from over there and like not really like the most technically like the golf swings very quite drastically are very more personalized i feel like and like you just know how to get the ball in the hole you're from the ukine no yeah i feel like like lee westwood and even fitzpatrick and guys like that i mean rory to some extent it's very technically great but like it's sort of homegrown in the beginning with the lag and stuff like that we're over here because of the practice facilities it's just a bunch of you know you get more of the technical like on plane swings a lot of straight ball
Starting point is 00:50:55 Like your Matt Wolf and your Jim Fiorex. Yeah, and your Xander, you know, you're going to have the exceptions. I feel like you don't have, like, I don't know. Like when I watch golfers over there, I watch like European tour events. There seems to be a lot of different ways to play the game. We're grittier. Yeah. Yeah.
Starting point is 00:51:14 I think because we've had to be, you know, we're over here, it's like everything's perfect. But yeah, it's just the quality of golf. And like I said, in this area, was you going to ask around? how many times will come over to the US. How often do you come to the US? It's really interesting. When I first started making, again, making YouTube videos 10 years ago,
Starting point is 00:51:31 but two or three years I didn't really travel, and then I traveled a lot to the US. I'd come to Orlando a lot. I came to Chicago a lot. Just to shoot? To shoot, to make content, to collaborate, to do all these things. I did a golf channel show,
Starting point is 00:51:46 Driver versus Driver 2, so I was a judge on there. And that was a lot of that shooting in Chicago, and some of it was shooting over at, Lake Tahoe. I mean that place. Did you play Edgewood? I didn't play it unfortunately
Starting point is 00:52:01 I was here. We were there this summer for the ACC tournament. That golf course. I got to play on the was the Wednesday program. So nice. It was so cool.
Starting point is 00:52:11 So it's like, so anyway, when I opened my passport and I was showing the lads before I've got stamps from all over the place and I've been all over to Australia playing and this or another. However, before this trip, I've not been on a plane
Starting point is 00:52:23 for three years. Really? It's the last time I was on a plane with January, January 2020. It was the last time I went on a plane. Right, well, right in the... Right before COVID. And my life's different. I've got three kids.
Starting point is 00:52:37 I've got an eight-year-old, a six-year-old, and a four-year-old. It's been nice to see them growing up and everything else. Obviously, COVID. And for me, I don't massively need to shoot out of the country. Granted, this might have turned my head, and I might be saying why the hell have I been shooting content in the rain, cold, and shitty golf courses when you've got this. Like maybe I need to come over more.
Starting point is 00:52:58 But it's quite interesting, like 45% of my audience is from the US. So a huge chunk of my audience is from the US. So it's like, well, I should come over here more. Why am I not coming over here way more than I'm doing it? And I think that would be the plan moving forward. Have you ever considered relocating here? Do you think your family's watching this? No, I don't.
Starting point is 00:53:22 Oh, no. It wouldn't, it wouldn't, what's the right word? No, probably not. It's nice when you're here. Sure. And you're thinking, oh my God, it's amazing. Why do I live anywhere else? But then again, in the summer, your summer's unbearable.
Starting point is 00:53:41 See, we live in L.A. You're here. Right. So we come here in the winter time. Right. That's why too, I was telling them in Jupiter, like especially my parents live here. And when I come to visit them, the difference between fall winter down here even just for restaurants going into restaurants it's so hard to get a reservation
Starting point is 00:53:59 and like summer you could just waltz on in golf courses we had you know we had trouble even booking courses for this trip you know fall winter it's like a different so it's busy now this is the yeah yeah it's crazy you have people that live up in the northern part of the country that spends you know the half the year up there and then when the weather starts turning they spend half the year yeah that's why i think there's one i've been to one place that i think i would genuinely if I was to move to America, it would be over on the West Coast. It'd be in San Diego.
Starting point is 00:54:29 Yeah, that's beautiful. That's your title right there. Rick Shields is moving to San Diego. Not how nice is it though? San Diego question marks. See, I can't do. The humidity here is tough, but there there's no humidity.
Starting point is 00:54:43 You're on the coastline. You've got the breeze. Correct. We came for our honeymoon. Me and my wife did three weeks in America, and we did New York, San Fran, L.A., Palm Springs, Vegas. Just beware the California taxes.
Starting point is 00:54:56 Well, yeah. I think, like I said, there's bad things. Like the taxes are high. The health situation over here. Like, if you, you know, if you hurt yourself, it's pretty expensive, right? Unless you've got insurance and things like that. You know, all those things. So it's not perfect.
Starting point is 00:55:12 But, yeah, I don't know. I think more trips and getting on planes a bit more is definitely the plan moving forward. Yeah. Yeah. Should you have the best beard in YouTube? Valid question. Valid. Yeah.
Starting point is 00:55:30 Who would even be? I'm trying to think of losing competition. Mr. Beast is now planning and growing a beer. I've also noticed that the three of you that are trying to do YouTube, you've all seemed to have been inspired. It's quite personally. I will tell you that I had a mishap about what? A month and a half? A few months ago.
Starting point is 00:55:49 and I nicked my beard real bad so I had to shave. I got torn apart from our subscribers and from our followers they're like when is the beer going back you gotta grow up with the beer
Starting point is 00:56:00 and I was like guys relax it's not gonna grow overnight people have questioned whether we're the same person we've never seen we've never seen Rick and Joey in the same room together well they have
Starting point is 00:56:12 this is editing this is inception yeah so I think yeah probably have but it's like I said YouTube is such a it's a fun journey in it like it is
Starting point is 00:56:25 good and you really do pinch yourself sometimes and some of these opportunities that we managed to get and genuinely today like playing that golf like golf course you think this is not real life is it like a video game I was going to ask you that because like I look at I look like this genuinely happened within the
Starting point is 00:56:41 you know span of about a year that really I mean I quit my job in end of April and if somebody said to me the other day we're with this guy, he says, is it surprising you that you golf are living? I said, yeah, because I'm not a good golfer. And it's like, you think about it, it's like, it's crazy that I would
Starting point is 00:56:56 never in a million years have thought that I would have been a YouTube golfer. And for you too, I mean, especially that you started out how you did, it must be amazing that you look back and be like, how crazy is life? Like, I remember it took me a long, long time when people had asked me what I did. I didn't say YouTube.
Starting point is 00:57:13 Even when I, even a big YouTube channel, I wouldn't call myself a YouTube. What did you say? Golf pro. Yeah. I'm a golf coach, golf pro, because that's in my head what I was and what I am. This was all an accident. I didn't mean to get into YouTube. And now I'm very proud to say I'm a YouTuber. And the number one job in schools that kids want to do is being a YouTuber now.
Starting point is 00:57:34 Is it really? Yeah, it is. When they do career days, they'll say to kids, what is it you want to do? And they'll say, I want to be a YouTuber. Yeah. Yeah, that's not. I want to be a Perez. Yeah.
Starting point is 00:57:46 Well, Perez is becoming a household name. You know? I want to be fat for res. You don't want to be fat for as children, trust me. You live a good life for us. I got to ask you, Rick, and it's been on my mind. What did you have to eat at the Floridian? You said the food was so good.
Starting point is 00:58:05 It's like short ribs. Oh, yeah. So do you think the food in America is better? Oh, for sure. I'm sorry. Fish and chips can only go so far. Yeah, I think it's pretty well now. The service.
Starting point is 00:58:16 I don't understand how you breed them to be so nice you know that let's get it too deep I actually feel like I want to take like 10 male and hospitality bring them over and 10 female and breed them in the UK because they're just brilliant and nothing's ever too much you just know always right you just know what you just know what you're going to get. It's always with a smile. It's always nice. It's pleasant. Nothing's ever too much. Like, everything's considered. Like, you jump in a golf cart and your club's already on and they've been clean. You've got water in there. You're like, oh my God, this is madness. Cooler of ice water. Yeah, honestly, I guess I just, we just take that all for granted because I don't
Starting point is 00:59:06 even know what it's like in Europe. Like, like you walk, I mean, listen, it's a bit more quainting in the UK. Like, you're going to pro shop and typically, I mean, sometimes you can get a bit of a moody assistant pro and he's like head down and he's on his phone or whatever sometimes you can get you know a really lovely member of staff and you know i've been to a few clubs where they've got like a lovely lovely lady working in there and you know they're like almost like your grandma and they want to look after you sure you're warm enough it's going to be cold out there and i love all that but here every shop every pro shop is phenomenal that i've been into they all have fantastic merch no wonder you guys are killing the merch no wonder you guys are killing the
Starting point is 00:59:46 merch. I think I need to get into the merch game. You go in these pro shops and you're like they've got beautiful head covers, amazing hats. I mean, it's overpriced, it's ridiculous, expensive. We went to, you know, the Palm, West Palm par three golf course of the day. Spent $500 in the pro shop.
Starting point is 01:00:01 And I'm like, I didn't think I bought that much. I bought like two little bags. I'm like, I'm calling it market research. Yeah, write that out. Account. It feels that a lot of C. Yeah, you can rent that away. So, you know, it's just everything, you look around and just,
Starting point is 01:00:17 nothing's ever too much. And I'm sure that's not everywhere. I get that. I'd imagine so. You can't have this level of service everywhere you go, shortly. When you were talking about that crappy golf course you went to when he tricked you. Are you getting it there?
Starting point is 01:00:32 They're still very nice. Yeah, I mean, the guy actually went up to Bob and he's like, by the way, he has recognized him on the channel? He goes, by the way, you know, like this is not like exactly the best course. And he goes, oh, I know. Yeah, I know. He was like, Bob.
Starting point is 01:00:45 You can't say that on camera? Yeah. I don't think we got it on camera, but he's like, you know, the guy knows us. He said to me and he was so, he was so nervous. He was embarrassed. He didn't think that. Yeah, he didn't think that I knew the course. And Joe, I wanted to make sure that he was outside.
Starting point is 01:00:57 So, like, he didn't know. But yeah, when I came in, it was the same thing. He, like, he asked, he was like, you know, Bob, you, you're sure you know about this course? He's like, do you know what you're in? I was like, I know exactly what I'm getting into. And I'm looking at Joe outside. We played the worst course in America. Yeah.
Starting point is 01:01:12 Yeah. But yeah, I mean, it's interesting to hear you say that because it makes me really wonder and have the curiosity to go out to the UK. I mean, we would love to end up doing something with you. I know we had been talking about it just to see how cultures are different there and, you know, golf-wise. And, again, I don't want to take too much of your time. I appreciate you coming on. Chilling you're still supplying me with beers. I'm good.
Starting point is 01:01:35 The question that I had that I always felt like kind of weird about is when you go up to, do you always, like when you go to film at a golf course, do you ever? ever go now without letting them know that you always call ahead so that there's no issues a million percent yeah a million percent and and to some ways it's it's it's easy to film places uh so when i again when i first died when you ring up a golf course seven or eight years ago and telling you want to come and do a youtube video oh my god the complexity yeah the complexity of that yeah complexity of that process oh no it's got to go to a committee meeting it's got to do. How many carts?
Starting point is 01:02:14 How many can't, yeah. We hardly ever take carts. We almost never take bugs. Oh, really? Yeah, never. Even now? Never, ever, ever, ever take buggies.
Starting point is 01:02:21 Oh, wow. We do we here, but I never take carts. No car. Wow. So, um, I actually think it's faster walking. Filming. Why is that?
Starting point is 01:02:32 I hate this idea that when you, when you're in a car, first off from a crew standpoint, I think there's far too much messing about going back to the car, getting the, putting the cameras in, jumping back out and I think from a golfer sometimes if I think if you time oh thank you so much you do want the secrets today don't you do want the you choose it gives another one I'll be like right
Starting point is 01:02:52 this is how you do everything I'm joking um when if you if you took the time when you hit a t-shot and you're carrying your bag I would love to time that to when you're hitting your second shot and time somebody else being a buggy I don't think it's that much different and a bad time you walk to the green you got a part of your buggy over there you got a walk it's just well especially when it's like a cart path only situation you're in trouble the different travel over here you couldn't not do carp because the distance between the green and the tea is vast oh then it is over there where for us you literally that's the green you tee off here like you literally walk there yeah some of them you got to drive a you know through a bridge down a road over a freeway like you've got to do
Starting point is 01:03:30 all sorts so um yeah so so what's interesting though so again over that time it used to be really difficult to get to allow golf cups to let you come and film because it was so protective what do you mean YouTube what you're going to do you do you're going to do you're going to review the golf course. So you really have to work hard at it. Once you started to get a few under your belt, it was easier because you could then show them. Yeah.
Starting point is 01:03:51 You could show them. Well, that's what I want to do. And then they want you to come, right? Well, they do. So I got a lot of emails about golf clubs. They want me to come and down there. But it's like, you know, often they might not be the best. I'll always keep my email options open just in case I'll gusty email me, you know,
Starting point is 01:04:06 one time. So you never know. So, you know, but now it's quite interesting. I've actually been declined a few times. to film at golf courses recently, almost because they're not in the best condition. They want to be. And they know the eyeballs that the video is going to get. And they're like, oh, God.
Starting point is 01:04:21 You know, could we possibly come in a couple of weeks? I'm like, well, I'm in town like today or tomorrow, you know what I mean? But, and then other flip sides, for example, when Goodgood came over, we booked a whole golf course out for a week pretty much. Like, it was good timing. That's wild. We had a golf course empty. That's incredible.
Starting point is 01:04:41 To ourselves, six golfers, or seven of us there was in total. Like, that is just a dream. I mean, the weather was crap, unfortunately, even though it was July in the UK. But things are like are great. But, no, it helps. It definitely helps. And I try and not rely too much on fans or, you know,
Starting point is 01:05:00 put something out. I try and use my connections and who I know or, you know, just flat out ringing the pro shop. And, you know, I'd like to fancy my chances that might have heard of me and they know what I'm trying to do. So it's not too. awkward but it's definitely become somewhat easier in some regards but also there are still times where golf courses say no just because they're not quite in in the best condition that's crazy is like because
Starting point is 01:05:22 you had been doing it so long when you first started doing it like filming on a golf course was probably so new i mean nobody was out there doing that so it had to be such a different process and the amount of times i used to literally we go out on filming a golf course and you get a members from like three holes away march you know yeah and like going what's you doing like what's one one holds can cameras. And you're like, for God's sake. I'm going to explain, oh, well, have you been granted permission? I'm like, yeah, I've been granted permission.
Starting point is 01:05:48 There's a really, really funny story. I'll tell it quickly. So last year, quite simply, one of my greatest moments in YouTube, I got to play the old course, St. Andrews, in reverse. So you ever heard this story? No. So the way that the golf course is played now, you play it in anticlockwise. So the first is down the right on the side, and then you go around to the right.
Starting point is 01:06:11 you know this pros right and it goes clockwise right so you finish now on 17 the road hole and 18 back towards the town but it's not always been like that so back in the day you'd actually play it in clockwise so so the first tee would have been where the 18th green is and you play to the 17th green you then tee off from the 18th tea and play to the 16th green and so forth all the way around so you finish actually you're actually now finish on the 18th green but you would have teed off from the second tea that makes that you're saying It's the only golf course Tiger Woods has actually come out and said
Starting point is 01:06:45 He's never done and it's the only golf course Now in his bucket list It's the reverse And I spoke to Faldo on Wednesday And he said he's never done it And it's on his bucket list A little old me Managed to do it
Starting point is 01:06:58 And I filmed it with Min Wu Lee The tour player And we played it and it was Unreal So Sunday How did you do that? Was there no one else on the course? Yeah.
Starting point is 01:07:08 So do you know the old course Is shut on a Sunday? Yeah, it's like a public, right? Public park, right? So we got special permission to film on a Sunday, and they emailed everybody in the town to say, just let you know on this certain day in May it was last year. There's going to be some filming out on the golf course.
Starting point is 01:07:27 Please be aware this, at the other, right? I got down there about half seven in the morning, and I was like, I'd had a few too many whiskies than that before, but I got down there, I was like, I was like, I genuinely sat there at one time, and I think I was either micy myself up or whatever, It's the one time I just sat there and stood there and gone. Wow.
Starting point is 01:07:47 Yeah. Like, how is this? How is this a thing? How did they grant you that? I mean, that's, well, like, how did that even, not even like that? I don't know if he's going to give the secret. I mean, it's, no, no, but it's not about grant. Like, how did that even become?
Starting point is 01:07:59 Did you just ask them to do it? No, so they actually asked me to do it. Oh, that's amazing. So, so anyway, we, we did it and we played. And I actually played with Hickory golf clubs as well. And, and, so yeah. So, yeah. Yeah.
Starting point is 01:08:11 So, anyway, we did it. and we finished in the town but there was a really funny story on the 16th hole that we were playing Min Wu Lee hit this drive and it went down the rat on the side and there was two women walking the dog right and again because it's
Starting point is 01:08:23 when I say it's a park on a Sunday it's a proper park you can walk your dogs you can play football you can have a picnic kids can play in the sand tracks you can't go on the greens but it's literally a park
Starting point is 01:08:36 it's mad I don't know how it mess up the course I don't know how it doesn't seem to so firm man it doesn't seem to it doesn't seem to. It's mad. It's the style of course of the links course. Yeah.
Starting point is 01:08:46 So. And also it's not as perfectly pristine like you like again, Philly and you go to a tea box and you, and it was not a blade of grass out of place. Or you go to the old course and it is a little bit, it's not perfect. It's not picture perfect. It's beautiful.
Starting point is 01:08:59 It's not picture perfect. Anyway, so he hit this tea shop down the route and said, we're all shouting. Oh, these women. She turns round and she, you have the phrase Karen over here,
Starting point is 01:09:10 don't you as well? Yeah. Yes. Yes. She was a Karen. And she literally marched, like with a fist in the air and everything. Now, luckily, we were with some starters who were filmed with, who was granted this permission to make sure no one got in our way and said of us.
Starting point is 01:09:26 So he shot down there in the buggy and, like, settled it and smoothed it over, and she was fine. She walked away. But then that evening, we're out in St. Andrews at this really nice steak restaurant, and I'll take you there when we go to St. Andrews. And we go in and all my guys and my crew, we walk in. And there's a table next to us. There's about 80-so guys on this table,
Starting point is 01:09:46 and they all had red and white pinstriped jackets on blazers. And a couple of them recognize me. And they're English or Scottish. You know, what have you been doing? What's been happening? I said, oh, you know, I'm playing off there. I'm filming. Oh, where were you filming?
Starting point is 01:10:01 And this was a Sunday evening. Oh, I was out on the old course. So one of these old guys, it's a Sunday. You're trying to drop, Rick. You were not out on the old course today. So I thought, fuck this, I want to enjoy this. So I went, no, no, no, no, no.
Starting point is 01:10:27 You must have been playing one of the other courses. You must have been confused. You're playing the Prince's course. Yeah, you're playing the new course already. And I was like, no, I said, no, honestly, today I played the old course. And he went, and I said, also, to make it a bit better. I played it in reverse.
Starting point is 01:10:45 Did you have the pictures? Yeah, we should add his face. He was like, who the hell's this guy? And he went, because then the only follow-up was, did you get permission? I went, yes, of course we got permission. We actually got asked to do it. And he was honestly, he couldn't believe it.
Starting point is 01:11:01 Like he, you know, because people don't get a chance to do that. Like, that is literally. Is that one of your coolest moments? 100%. The other time, weirdly, this is a stupid flight. but it's quite a cool one. So I got to play the 18 holes in reverse May. This year I got to play the old course in reverse again.
Starting point is 01:11:19 Not as many holes. Double down. Not as many holes. We're going to Europe. And to make it slightly better, I played with Tom Watson. Oh, that's pretty cool. I mean, the video's on the channel. You guys need to be seeing this.
Starting point is 01:11:33 We have to step our shit up. We played alternate shots. And when I say about being nervous, that was the one time I probably was more nervous than even playing with Ricky the other day. I let him hit, he hit the T-shot off the first and again, we're going to the 17th green. My wedge play is definitely
Starting point is 01:11:47 weakest part of my game, but I didn't fancy hitting the T-shot at all. So I'm stood over this like 90-yard pitch and Tom Watson's there. And I'm hitting his ball. We played alternate shots. And I'm thinking, and there was quite a big crowd and I'm thinking, I could genuinely
Starting point is 01:12:02 hit this five yards in front of me. Like, I could shank it. This is... I think that every time I hit a wedge shot. I've stood over this ball and thinking, oh my God. and my heart's racing. The camera guy said afterwards,
Starting point is 01:12:13 because they had the odd, they said, you breathe in just like, I could hear it. Like, you know, don't hear your heartbeat. Like, so I hit it,
Starting point is 01:12:20 I stood over it and it was almost like, I'm just going to shut my eye, and I was, you know, just hit it, make it happen. And I clipped it. Oh, that's nice. And I swing,
Starting point is 01:12:30 and it felt amazing. And I turned through and I'm looking at his ball and thinking, holy shit, it's going towards the flag. It's going on the green. Like, how are, and I'm just holding this finish
Starting point is 01:12:39 just going, remember this for the rest of you like that's so awesome because because this could have gone very badly and it landed on the green to about whatever 10 feet 15 feet and I was like relax that's quite cool I had the total opposite when we did that Tito's thing I had as many times I've messed it up now total opposite believe it or not there was this crowd standing around and as I'm over the ball I swear to you Rick I thought to myself I said there is no chance I hit a good shot there's just no way
Starting point is 01:13:13 and I I scuffed the ball I sculled the living shit out of it it was a little point three and to watch like to watch the crowd dispersed as the ball it was absolutely horrifying it was like a it was a
Starting point is 01:13:31 it was a punch in the pot so they had the ropes right on the edge of the people next to the green people and it was amphitheaters like amphitheater behind so he just sculled this thing straight through and yeah just this crowd on this hillside. It wasn't like the first or second version.
Starting point is 01:13:45 It was like four people in. Yeah. Yeah. Yeah. Yeah. Moses himself couldn't have separated. I couldn't like that. And then was also then Boasler had to take my shot.
Starting point is 01:13:55 So he's like hitting downhill by like a taco stand trying to get the ball. So two different stories. We could have gone worse. Yeah. You could have killed some of it. Yeah. We did when the good good lots come over, we did a meet up in the UK as well and we had really good showing up for that and that again
Starting point is 01:14:11 quite nervous I definitely get nervous but it's not to the point where it stops me doing anything because it gives me these amazing opportunities and memories and stuff and I think you know it's I think it's important that you get nerves and you know because it means it means something doesn't it you know it means it means something but it's uh I definitely need to control it a bit more
Starting point is 01:14:30 but it's cool it's really cool we uh I mean I know I speak for everybody with this we would love to end up doing that UK trip and we know we would be in such good hands. You talk about a big guy to host you. You know you're going to be a good hand. So I mean, I think we should, we could obviously shoot some really cool content. We can go and, you know, I think we should hire a big, like a big winner bago or like that. You don't you know? Bob does caravan.
Starting point is 01:14:58 I like, imagine having like barbecues every night and it would be really cool. It'd almost be like a bit of a, just mates going out playing golf and we just happen to be filming it. I'd love to get wasted with you too. I was very, very wasted last night. Oh, you know what? Welcome to Jupiter. We had some, have you had a little beers? So have you heard of baby Guinnesses?
Starting point is 01:15:22 I've seen them. We've seen them? You've not had one. No, I don't drink. So anyway, little beers, the lighting shot glasses. And the first thing they put in was this liqueur, 43 liqueur, like a Spanish liqueur.
Starting point is 01:15:37 Spanish 33. You know it? Yeah. Spanish. Have you ever heard of baby beers? Yeah. So it's about three quarters of the shot glass, but these shot glasses are big. Yeah.
Starting point is 01:15:52 Like that's small. Three quarters. And then they just, on the top of it, just put a little, like, what looks like of the head of a beer, the throffee bit of a beer, with bailies. Oh, wow. So they sit like little baby, like little baby beers. So last night, we had 36 of the things. So we would hang this morning If you like liquor 43, I don't know if you like coffee
Starting point is 01:16:12 You should a drink called the Cat of Heal You shake it on ice The liquor 43 with espresso And you just add a little cinnamon on the top It's delightful That honestly went down like Just heaven Because you get the 43 that goes down
Starting point is 01:16:28 And almost the Bailey's like chases it down It's like dangerous So yeah I'm up for drink I'm quite enjoying night out and stuff Like my words we talked about the UK trip for a while now it's like that would be a done deal and again man honestly we appreciate you really really I mean really you started this all on being able to do this it's a full-time thing and you're just awesome and you're right up our alley so we would love to
Starting point is 01:16:53 get after it and I guess we'll see you in the UK

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